Post on 12-May-2023
SJC is the largest Canadian publisher of trusted brands that serve communities of loyal fans, which can be leveraged by our advertising partners.
We produce best-in-class content through our premium print, digital and social brands. Our reach extends coast to coast, touching more than 17.9 million Canadians through our portfolio of national and local media brands, allowing advertisers to reach and engage with Canada's most sought-after consumers.
2
We connect to our influential and discerning audiences through trusted, entertaining, empowering, innovative, authentic and inclusive journalism and storytelling.
As a media company for the future, with a remarkable past, we strive to be as diverse and inclusive as the communities we serve.
We are beyond content.
We are SJC Media.
media.
med
ia.
3Source: Vividata (Fall 2020), Google Analytics (September 2020)
Targeted audiences for advertiser efficiency
GENERAL INTEREST
NEWS & BUSINESS
STYLE CITY
MASS
LUXURY
WOMEN URBAN PROFESSIONAL
MeetOurAudience.
That’s 60% of all Canadian adults and 68% of English Canada
WE REACH
17.9 MILLION
CANADIANS
ANNUALLY
4Source: Vividata (Fall 2020), Google Analytics (September 2020)
MultigenerationalDemographic
Specialized Audiences
Gen Z‘96-’05
Gen Y‘80-’95
Gen X‘66-’79
Boomers‘46-’65
Pre-BoomBefore ‘46
Annually Avg. Month
57%
65%
60%
58%
68%
33%
39%
36%
34%
40%
HHI $200K+124 Index
Luxury Market127 Index
University Grads122 Index
Frequent Flyers112 Index
Have Kids <12 Yrs.125 Index
Annually Avg. Month
73%
72%
70%
69%
71%
42%
41%
41%
39%
41%
5
Annual reach, Canadians 18+Coast to Coast
Source: Vividata (Fall 2020), Google Analytics (September 2020)
Victoria 70%
64%
62% 61% 69%
72%
32% 56%Vancouver 71%
Edmonton 61%
Calgary 65%Saskatoon 58%
Regina 56% Winnipeg 69%
London 64%
Toronto 81%
Montreal 35%
Ottawa 74%Saint John 67%
Halifax 60%
St. John’s 60%
Love Shopping / Buy First / Give AdviceTotal Adults
Chatelaine (Print)
Chatelaine (Digital)
Châtelaine (Print)
Châtelaine (Digital)
FASHION (Print)
FASHION (Digital)
HELLO! Canada (Print)
HELLO! Canada (Digital)
Maclean’s (Print)
Maclean’s (Digital)
Toronto Life (Print)
Toronto Life (Digital)
Today’s Parent (Print)
Today’s Parent (Digital)
6
Influencing the InfluencersPrint and DigitalSJC Media audiences extend your message beyond advertising. They are influencers within their orbit. They love shopping. They are the first among peers to try new products. They areopinion leaders for purchase advice.
253
124
100
180
124
226
174
223
217
152
122
130
164
130
178Base: Total Canada, Adults 18+Source: Vividata (Fall 2020), Google Analytics (September 2020)
Standard slide
7
OurMediaServices.
ON THE
PAGE AND
BEYOND
Our print media offering provides a multi-sensory experience and commands the undivided attention of our readers; no small feat in today’s digitally dependent world.
Whether it’s sponsoring one of our signature events, a store opening, product launch, aconference, virtual or live event, we plan for and with you.
We’re journalists, technologists and strategists who work with ambitious brands to tell their most defining stories.
Our robust network of digital sites and newsletters were designed with advertisers top of mind. With strategically positioned ad placements optimized for engagement.
Prin
t
Digi
tal
Soci
al
Bran
ded
Cont
ent
Mem
bers
hip
& E
vent
s
We’ll help tailor your brand story to one of our core audience groups, whether it’s a print magazine ad delivered to the home of a devoted subscriber, digital custom content amplified by homepage integration or a unique sponsorship tied to one of our signature events.
7
Get access to our highly qualified audience across every social platform that matters. Seamlessly integrate your messaging into the feed of our dedicated followers.
Magazines are great at building communities
Magazines have large, targeted audiences who are highly engaged.
Magazines are trustworthy and brand safe in a world where that is difficult to find.
Magazine advertising is lasting and works over time to build brands.
Magazine advertising is welcome by readers and highly effective and memorable.
Magazines are an essential part of a 360° media planand enhance other advertising.
WHY
MAGAZINES
MATTER
Brands that include print advertising as a touchpoint in a multi-channel strategy can incite meaningful connection with our audience and benefit from increased brand response. We’ll share our passion for print and help you integrate the tactile benefits of physical communications.
Print. Print....Print. Pr….. Print. P…..t. Print.Print. Print.
11.6+ MILLIONMONTHLYREADERS
8
COVERS
FULL PAGE
SPREADS
PARTIALS
INSERTS
OUTSERTS
Source: Vividata (Fall 2020)
ocial. Digitalital & Social.
Digital & SocDigital sdsd
Soc Digital
19M+ Views Monthly
543K+ Subscribers
201K+ Subscribers
8.8M+ Social Footprint
Our robust network of digital sites, newsletters and social solutions help your brand target a qualified audience in a brand-safe environment. Our digital campaigns are optimized to deliver the KPIs that matter to you most, be it awareness, engagement or conversion.
SWIPE.
CLICK.
CONVERT.
WEBSITE DISPLAY
NEWSLETTER ADS
DEDICATED EBLASTS
SOCIAL POSTS9
Source: Vividata (Fall 2020), Google Analytics 3-Month Average (November 2020), *Canada Only
ntent. Branded...nded Content.Branded Conte anded Content
ssanded COur team of strategists, editors and visual creators will work with you to align your brand, product or messaging with the most appropriate brand(s) and platforms to propose a creative, custom program that will advance your KPIs while also achieving relevance with our audiences.
• Short- and long-form sponsored content
• Interactive digital design
• High-impact styling + photography, including cover integration
• Video conception, storyboarding + production
• Research + reporting
• Influencer marketing
• Recipe development
• Product testing + seal programs
• Podcasts
• Social media campaigns + strategy
• SEO Strategy
• Newsletter development
• White label content development
• Contests + Sampling
• Ad creative
• Infographics + illustrations
These are the highest YouTube engagement numbers Stella Artois has had to date.”Michelle Skea, Senior Brand ManagerStella Artois
CREATE
ONCE.
PUBLISH
EVERYWHERE.
SPONSOR CONTENT
INTEGRATED EDITORIAL
CLICK HERE for the Stella Artois, Summer 2020 Case Study
10
Our Branded Content team has perfected the art of crafting stories that will resonate with our audiences. Through deep collaboration, we’ll build an authentic and engaging editorial sponsorship or integration that seamlessly pushes your objectives forward.
ntent. Membership... nhip & Events.... ship & Events.ntent. Membership
Events
MEMBERSHIP SERVICES
EVENTSMarketing & Awareness:• We manage the promotional campaign, invites,
ticketing, RSVPs and production of all assets; as well as targeted invitations or deployment of a promotional campaign across our robust channels.
Content:• Social coverage during the event with the option to
have an editor on-site to co-host, participate in a panel or curate content. Full-page and/or digital post-event coverage can be included.
EXPERIENCE.
ENGAGE.
INFLUENCE.
11
Explore innovative digital and experiential solutions designed to drive thought leadership, aspirational brand storytelling, and meaningful connection with SJC Media’s most engaged members and readers.
Membership Service Marketing Solutions:• Turn-key experiential powered by our dynamic membership programs, including TL Insider.• Ensure attribution, ROI and add valuable touches throughout the customer journey through Direct-to-
Consumer and E-commerce solutions, like The TL x FASHION Beauty & Wellness Box.• Tell your brand story powered by custom content solutions like Digital Residency.
Whether it’s sponsoring one of our signature events, a store opening, product launch, a conference, virtual or live event, we plan for and with you. Partnering with SJC Media events provides excellent value, reach and return. All-inclusive, customized programs that include management from start to finish, securing top vendors for catering, signage, photography, entertainment and more.
12media.
MeetOurBrands.
BRAND MISSIONS
PUBLISHING CALENDARS
RATES
We believe that thoughtful journalism has the power to inform and inspire. Each month, our portfolio of brands reaches millions of Canadians who choose to engage with our brands to access authentic, trusted content.
13 Canadian Business 15 Chatelaine English 17 Châtelaine French 19 FASHION21 HELLO! Canada 23 Maclean’s25 Today’s Parent27 Toronto Life
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Canadian Business is growing in 2021, building on its platform as a trusted media brand and social network for the country's fastest growing companies and their innovative leaders, who are changing Canada for the better. Increasingly business executives and founders are not what we consider the traditional C-Suite norm. They represent the gamut of industries; they're young; they’re women; they’re diverse; they’re children of immigrants; they’re online. Canadian Business gives these front runners, and those who want to learn from them, the tools, resources, networking opportunities and inspiration to innovate, connect and continue to challenge the status quo. 2021 brings a reformatted magazine (published three times a year) and redesigned website that will leverage the distribution and promotional network of our owned and operated brands.
Source: Vividata (Fall 2020), Google Analytics 3-Month Average (November 2020), *Canada Only
Audience Insights
34,800+
5,600+
57,000+
E-newsletter 14,000+
1,500+
FemaleMaleUrbanPGSKey AgeAvg. HHI
33%67%79%77%35-49$96K
Digital
UV* Monthly
Views* Monthly
137,000+ 281,000+
Audience Insights
PUBLISHING CALENDAR
14
Issue Space Close Material Close Impact Date On-Sale Date
June 2021 Apr 22 Apr 29 May 13 May 20
October 2021 Aug 19 Aug 26 Sep 9 Sep 16
December 2021 Oct 14 Oct 21 Nov 4 Nov 11
Platform Ad Unit(s) Rate
Display Leaderboard, Big Box, Skyscraper, Mobile Leaderboard/Banner, Half Page, Expandable Banners, In-Banner Videos
Starting at $25/CPM
Homepage Takeover (POE) Leaderboard, Big Box, Wallpaper, Mobile Leaderboard/Banner, Sliver or Billboard
$1,000/Day
EDITORIAL
HIGHLIGHTS
• Canada’s Best Managed Companies in partnership with Deloitte
• Growth List: Canada’s Fastest Growing Companies
• Growth 2021: CEO SummitPRINT RATES
DIGITAL RATES
Ask your sales representative for print rates.
15
Chatelaine helps Canadian women aged 40+ lead more empowered lives by providing inspired solutions, thoughtful conversation and a sense of community. Our mission? To embrace the mess, imperfection and realness of life—and to have some fun along the way. In each issue (and our website) you’ll find delicious recipes that always work, affordable fashion and beauty picks with an emphasis on Canadian brands, joy-sparking décor inspiration, science-based health advice and award-winning journalism on issues that matter to Canadian women.
ENGLISH
Source: Vividata (Fall 2020), Google Analytics 3-Month Average (November 2020), *Canada Only
Audience Insights
161,460+
76,800+
66,300+
E-newsletter 219,000+
522,500+
FemaleUrbanPGSKey AgeAvg. HHI
76%72%89%45-64$79K
64%77%87%25-44$79K
Print Digital
Avg. Issue
UV* Monthly
Views* Monthly
3,014,000+ 672,930+ 2,235,700+
Audience Insights
Issue Space Close Material Close Impact Date On-Sale Date
February/March 2021 Jan 5 Jan 8 Jan 29 Feb 4
April 2021 Feb 19 Feb 25 Mar 19 Mar 25
May/June 2021 Apr 1 Apr 8 Apr 30 May 6
July/August 2021 May 28 Jun 3 Jun 25 Jul 1
September 2021 Jul 23 Jul 29 Aug 20 Aug 26
October/November 2021 Sep 3 Sep 8 Oct 1 Oct 7
December 2021 Oct 15 Oct 21 Nov 12 Nov 18
January/February 2022 Nov 26 Dec 2 Dec 24 Dec 30
16
ENGLISH
Freq. Disc. % Discount Page Rate DPS Rate1X $28,170 $49,298
3X 25% $21,128 $36,973
6X 35% $18,311 $32,043
8X 45% $15,494 $27,114
EDITORIAL
HIGHLIGHTS
• Beauty Seal Program (with Châtelaine French)
• Summer Fun Guide
• Made-in-Canada
• Holiday Cookie Guide
IN EVERY ISSUE
Agenda: What you need to read, watch and listen to this month.
Style: Affordable fashion and beauty picks with an emphasis on Canadian brands.
Home: Joy-sparking decor inspiration, featuring attainable spaces and the stories behind them.
Health: Science-based health advice for an often overlooked demographic: middle-aged women.
Life: Award-winning journalism and real-life stories on everything that matter to Canadian women.
Food: Delicious, triple-tested recipes that work—for every day and special occasions.
PUBLISHING CALENDAR
PRINT RATES
DIGITAL RATES
Platform Ad Unit(s) Rate
DisplayLeaderboard, Big Box, Skyscraper, Mobile Leaderboard, Mobile Banner, Half Page, Expandable Banners, In-Banner Videos
Starting at $20/CPM
Homepage Takeover (POE)Leaderboard, Big Box, Wallpaper, Mobile Leaderboard/Banner, Half Page, Sliver or Billboard
$1,100/Day
Newsletters Big Box Starting at $1,400
Eblast Custom $10,700
17
With an audience nearing one-million, spanning multiple platforms—print, tablet, online and mobile—Châtelaine is French Canada’s premier brand for women, developed expressly by and for Quebec women, celebrating the region’s unique heritage and cultural vibrancy. Our award-winning content extends from food, style and home decor to politics, health and relationships. We deliver must-read features, personal stories, creative ideas and practical tips to help French Canadian women make the most of their full and busy lives. And, with specific focus on maximizing our digital content, we’re serving up more cutting-edge reporting, fashion and beauty solutions, health and wellness advice, and easy, delicious recipes from our trusted kitchen than ever before.
FRENCH
Source: Vividata (Fall 2020), Google Analytics 3-Month Average (November 2020), *Canada Only
Audience Insights
106,000+
18,000+
34,000+
E-newsletter 33,000+
10,500+
FemaleUrbanPGSKey AgeAvg. HHI
76%68%87%45-64$79K
61%75%90%25-44$69K
Print Digital
Avg. Issue
UV* Monthly
Views* Monthly
741,000+ 364,290+ 1,192,000+
Audience Insights
18
FRENCH
Issue Space Close Material Close Impact Date On-Sale DateMarch/April 2021 Jan 28 Feb 3 Feb 25 Mar 5
Wellness SIP Feb 25 Mar 3 ––– Apr 2
May/June 2021 Mar 25 Mar 31 Apr 22 Apr 30
July/August 2021 May 20 May 26 Jun 17 Jun 25
September/October 2021 Jul 22 Jul 28 Aug 19 Aug 27
November/December Sep 30 Oct 6 Oct 21 Nov 5
January/February 2022 Nov 25 Dec 1 Dec 23 Dec 31
Freq. Disc. % Discount Page Rate DPS Rate
1X $10,200 $17,850
3X 25% $7,650 $13,388
6X 35% $6,630 $11,603
PRINT RATES
PUBLISHING CALENDAR
DIGITAL RATES
Platform Ad Unit(s) Rate
DisplayLeaderboard, Big Box, Skyscraper, Mobile Leaderboard, Mobile Banner, Half Page, Expandable Banners, In-Banner Videos
Starting at $20/CPM
Homepage Takeover (POE)Leaderboard, Big Box, Wallpaper, Mobile Leaderboard/Banner, Half Page, Sliver or Billboard
$1,000/Day
Newsletters Big Box $1,700
Eblast Custom $3,400
EDITORIAL
HIGHLIGHTS
• The Feel Good Issue• A Summer to Change your
Habits• Aging in Style• Festive Menu and Other Holiday
Pleasures
IN EVERY ISSUE
Society: In-depth stories that address essential topics of interest to women.Health: Everything to take better care of yourself and others.Food: Delicious recipes for everyday meals or big events.Style: Affordable looks to spruce up your wardrobe without breaking the bankBeauty: New products – for the body, face and hair – are featured, as well as expert tips to simplify your everyday beauty routine.Home: Inspiring deco ideas to transform and improve your home environment.Everyday Living: The questions we all ask ourselves… and reliable answers
19
FASHION is the #1 destination for progressive and quality-minded style and beauty fans across Canada. Its focus is to inspire Canadians of any shape, size and gender identity and to help Canadians find—and treasure—quality clothes that look great, makeup and skincare that work, and grooming made simple.
New for 2021, fashionmagazine.com is evolving to also serve as a destination for opinions on pop culture, identity, relationships and the world at large through the younger voice of the mother brand, the FLARE portal. Formerly flare.com, the new vertical brings together two of Canada's most well-loved lifestyle brands, expanding FASHION's reach to include FLARE's highly engaged and plugged-in cohort of loyal readers in the under-35 demographic through voice-y, relevant journalism on the topics that matter most to young Canadians. Source: Vividata (Fall 2020), Google Analytics 3-Month Average
(November 2020), *Canada Only
Audience Insights
1,466,000+
121,000+
676,400+
E-newsletter 16,000+
408,600+
FemaleMaleUrbanPGSKey AgeAvg. HHI
63%37%80%84%18-34$72K
55%45%82%81%18-34$69K
Print Digital
Avg. Issue
UV* Monthly
Views* Monthly
1,520,000+ 96,860+ 201,110+
Audience Insights
20
Freq. Disc. % Discount Page Rate DPS Rate1X $20,460 $37,851
3X 10% $18,414 $34,066
6X 15% $17,391 $32,173
8X 20% $16,368 $30,281
Issue Space Close Material Close Impact Date On-Sale Date
March 2021 Jan 15 Jan 26 Feb 15 Feb 18
April 2021 Feb 12 Feb 23 Mar 15 Mar 18
May 2021 Mar 12 Mar 23 Apr 12 Apr 15
Summer Apr 23 May 4 May 24 May 27
September 2021 Jul 2 Jul 13 Aug 2 Aug 5
October 2021 Aug 6 Aug 17 Sep 6 Sep 9
November 2021 Sep 10 Sep 21 Oct 11 Oct 14
Winter Oct 15 Oct 26 Nov 15 Nov 18
Platform Ad Unit(s) Rate
Display Billboard, Big Box, Double Big Box, Leaderboard, Pushdown Starting at $20/CPM
Newsletters Big Box, Leaderboard, Button ads, Text Links $1,600
Dedicated Eblast Custom $2,800
Social Facebook, Instagram, Twitter, Pinterest Starting at $1,000/Post
EDITORIAL
HIGHLIGHTS
IN EVERY ISSUE
Fashion News: Including a spotlight on a TIKTOK star
Jewellery 101: Everything you need to know about a gem or material
Watches: New for 2021, exclusive coverage on timepieces
Shelfie: Our top picks of new beauty and grooming products to add to your stash
Texture Talk: Our popular online column for afro-textured hair repackaged for print
Collecting: A jewellery, accessory or fashion collector shares their trove and the reasons behind their passion
#bigmood: A new one-page feature that captures the essence of a spirit/vibe/mood that encompasses cannabis and lifestyle products including consumables, cannabis accessories, fashion, home décor and more
PUBLISHING CALENDAR
PRINT RATES
DIGITAL RATES
21
HELLO!’s ethos of kindness has never been more relevant than it is today. That’s one of the many reasons it continues to be a beacon for more than 1.5 million smart, educated Canadian readers who love entertainment and escapism, covered in a positive, uplifting way. On every platform, we invite you inside the lives of Hollywood, royal and Canadian stars, who share their stories exclusively with HELLO!. Our fashion, beauty, food, travel and décor pages are filled with A-list inspired ideas and where to shop for them in Canada. All of this makes HELLO! not just the country's top-selling magazine on newsstands but also the number-one Canadian entertainment media brand on Instagram. This year marks HELLO! Canada's 15th anniversary. Come join the celebration!
Source: Vividata (Fall 2020), Adobe Analytics 3-Month Average (October 2020), *Canada Only
Audience Insights
67,600+
244,000+
59,000+
E-newsletter 29,000+
940+
FemaleUrbanPGSKey AgeAvg. HHI
61%75%86%50+$77K
60%77%84%25-49$81K
Print Digital
Avg. Issue
UV* Monthly
Views* Monthly
774,000+ 783,680+ 3,808,550+
Audience Insights
Freq. Disc. % Discount Page Rate DPS Rate1-4X $8,500 $14,8755-12X 25% $6,375 $11,15613-24X 35% $5,525 $9,66925-32X 45% $4,675 $8,18133+X 50% $4,250 $7,438
Issue Space Close Material Close Impact Date On-Sale DateFebruary 22 (Double) Jan 29 Feb 3 Feb 10 Feb 11March 1 Feb 5 Feb 10 Feb 17 Feb 18March 8 Feb 12 Feb 17 Feb 24 Feb 25March 15 Feb 19 Feb 24 Mar 3 Mar 4March 22 Feb 26 Mar 3 Mar 10 Mar 11March 29 Mar 5 Mar 10 Mar 17 Mar 18April 5 Mar 12 Mar 17 Mar 24 Mar 25April 19 (Double) Mar 19 Mar 24 Mar 31 Apr 1Apr 26 Apr 2 Apr 7 Apr 14 Apr 15May 3 Apr 8 Apr 14 Apr 21 Apr 22May 10 Apr 16 Apr 21 Apr 28 Apr 29May 17 Apr 23 Apr 28 May 5 May 6May 31 (Double) Apr 30 May 5 May 12 May 13June 7 May 14 May 19 May 26 May 27June 14 May 21 May 26 Jun 2 Jun 3June 21 May 28 Jun 2 Jun 9 Jun 10June 28 Jun 4 Jun 9 Jun 16 Jun 17
22
EDITORIAL
HIGHLIGHTS
Winter: Black History Month; Royal Baby Special Issue, Sustainable Stars (Green issue), HELLO! Star Women Awards (IWD)
Spring: William & Kate: 10th Anniversary Special + Contest, HELLO! Home: Pop Up Mag with Influencer, The Queen At 95, Princess Diana 25th Anniversary SIP, Pride 2021
Summer: Canada Day Special + live/virtual event, HELLO! HOME - Mini-reno How-Tos with influencers, Win A Dream Wedding! Contest
Fall: HELLO! Canada 15th Anniversary Issue & TIFF Party, 12 Days of Beauty Giveaways, Gift Guide: 50 Best Stocking Stuffers, #HelloToKindnessConference
PUBLISHING CALENDAR
PRINT RATES DIGITAL RATESPlatform Ad Unit(s) Rate
Display
Leaderboard, Big Box, Skyscraper, Mobile Leaderboard, Mobile Banner, Half Page, Expandable Banners, In-Banner Videos
Starting at $20/CPM
Homepage Takeover (POE)
Leaderboard, Big Box, Wallpaper, Mobile Leaderboard/Banner
$1,000/Day
Newsletters Big Box $1,500
Eblast Custom $2,300
23
Canada’s national magazine coverscurrent affairs in the broadest sense ofthe term, including politics, culture,trends, ideas and personalities. AtMaclean's, we are proud of the part weplay in pushing Canada to be all it shouldbe while also reflecting back toCanadians the many wonders andchallenges of our evolving nation.Whether through our monthly printedition, our weekly tablet digitalmagazine, daily online stories or liveevents, Maclean's delivers new and smartways for our audiences to appreciate theworld through a Canadian lens.
Source: Vividata (Fall 2020), Google Analytics 3-Month Average (November 2020), *Canada Only
Audience Insights
192,000+
18,700+
473,000+
E-newsletter 136,000+
3,000+
FemaleMaleUrbanPGSKey AgeAvg. HHI
57%43%71%81%50+$87K
58%42%75%80%25-49$96K
Print Digital
Avg. Issue
UV* Monthly
Views* Monthly
2,954,000+ 2,936,370+ 6,504,830+
Audience Insights
PUBLISHING CALENDAR
Issue Space Close Material Close Impact Date On-Sale DateFebruary 2021 Dec 10 Dec 17 Jan 13 Jan 14March 2021 Jan 21 Jan 28 Feb 11 Feb 182021 University Guide Feb 18 Feb 25 ––– Mar 25April 2021 Feb 18 Feb 25 Mar 11 Mar 18May 2021 Mar 18 Mar 25 Apr 8 Apr 15Best Managed Apr 15 Apr 22 May 13 May 20June 2021 Apr 22 Apr 29 May 13 May 20July 2021 May 20 May 27 Jun 10 Jun 17August 2021 Jun 17 Jun 24 Jul 8 Jul 15September 2021 Jul 15 Jul 22 Aug 5 Aug 122021 Colleges Guide Jul 29 Aug 5 --- Sep 2Growth 2021 Aug 5 Aug 12 Sep 9 Sep 16October 2021 Aug 19 Aug 26 Sep 9 Sep 162021 University Rankings Sep 16 Sep 21 --- Oct 7November 2021 Sep 16 Sep 21 Oct 7 Oct 14December 2021 Oct 14 Oct 21 Nov 4 Nov 11January 2022 Nov 4 Nov 11 Nov 25 Dec 2
24
Freq. Disc. % Discount Page Rate DPS Rate1X $19,958 $34,9273X 25% $14,969 $26,1956X 35% $12,973 $22,7029X 40% $11,975 $20,95612X 45% $10,977 $19,210
Platform Ad Unit(s) Rate
Display Leaderboard, Big Box, Skyscraper, Mobile Leaderboard/Banner, Half Page, In-Banner Videos
Starting at $25/CPM
Homepage Takeover (POE)
Leaderboard, Big Box, Half Page, Silver/Billboard
$2,000/Day
Newsletters Big Box Starting at $1,300
Eblast Custom $7,500
• Best Places to Live & Work Remotely
• University Guide
• MBA Guide
• Colleges Guide
• Private Schools Guide
• University Ranking Issue
• Parliamentarian of the Year Awards
• The Year Ahead Issue
• Maclean's Live Event Series
EDITORIAL
HIGHLIGHTS
PRINT RATES DIGITAL RATES
25
At Today’s Parent, we know parenting is the greatest, strangest and hardest job you’ve ever had, because we’ve done it too. We offer well-researched, doable advice from a variety of expert sources so you can make the decision that’s right for your family. We provide the latest health news, discipline ideas, developmental information, easy recipes and best product picks on every platform parents use. We know you’re busy, so we keep our content conversational and to the point. As the biggest parenting media brand in Canada, serving parents for 35 years, we lead the discussion about whatever’s trending in your world. We’re Today’s Parent, and we’re right there with you.
Source: Vividata (Fall 2020), Google Analytics 3-Month Average (November 2020), *Canada Only
Audience Insights
260,000+
62,200+
2,500,000+
E-newsletter 68,000+
54,400+
FemaleMaleUrbanPGSKey AgeAvg. HHI
60%40%75%86%25-49$78K
61%39%81%88%25-49$91K
Print Digital
Avg. Issue
UV* Monthly
Views* Monthly
1,564,000+ 647,390+ 1,276,360+
Audience Insights
26
Issue Space Close Material Close Impact Date On-Sale Date
April/May 2021 Feb 25 Mar 3 Mar 16 Mar 25
June/July (summer) 2021 May 27 Jun 2 Jun 15 Jun 24
September/October 2021 Jul 15 Jul 21 Aug 17 Aug 26
November/December Sep 23 Sep 29 Oct 26 Nov 4
January/February 2022 Nov 18 Nov 24 ––– Dec 30
Freq. Disc. % Discount Page Rate DPS Rate
1X $16,375 $28,656
3X 25% $12,281 $21,492
6X 35% $10,644 $18,627
EDITORIAL
HIGHLIGHTS
• Today's Parent Approved product testing program
• Parents of Influence influencer opportunities
• Summer Fun Guide
• Back to School Issue
• Holiday Toy Guide and Toy Testing Event
• Welcome Home, Baby
IN EVERY ISSUE
Happy + Healthy: The latest on health and wellness
Advice + Real Life: Timely advice and true stories
Steps + Stages: Concise, reported articles about milestones at each stage of parenting.
Food + Family: Food news, new products and family-friendly recipes.
The List: A quick-hit list of clever ideas on a different parenting topic each issue.
PUBLISHING CALENDAR
PRINT RATES
DIGITAL RATES
Platform Ad Unit(s) Rate
DisplayLeaderboard, Big Box, Skyscraper, Mobile Leaderboard, Mobile Banner, Half Page, Expandable Banners, In-Banner Videos
Starting at $20/CPM
Homepage Takeover (POE)Leaderboard, Big Box, Wallpaper, Mobile Leaderboard/Banner, Half Page, Sliver or Billboard
$2,700/Day
Newsletters Big Box Starting at $500
Eblast Custom $8,300
27
Toronto Life is the city’s most confident, sophisticated and influential publication, helping readers make smart choices about food, shopping and culture. Through gripping feature journalism, Toronto Life chronicles the most dramatic, relevant stories of our time. Our memoirs, crime stories and investigations into the halls of power make headlines, become dinner party conversations and go viral. Toronto Life’sdiscerning editors identify the most attractive homes, the best food, the most colourful characters, the most important issues, and the most liveable neighbourhoods. Toronto Life sets the agenda in a package that’s as irresistible as it is indispensable.
Source: Vividata (Fall 2020), Google Analytics 3-Month Average (November 2020), *Canada Only
Audience Insights
189,000+
441,000+
466,400+
E-newsletter 28,500+
2,600+
FemaleMaleUrbanPGSKey AgeAvg. HHI
53%47%88%82%No skew$87K
47%53%88%83%18-49$86K
Print Digital
Avg. Issue
UV* Monthly
Views* Monthly
1,064,000+ 1,318,260+ 3,531,300+
Audience Insights
PUBLISHING CALENDAR
Freq. Disc. % Discount Page Rate DPS Rate
1X $14,000 $24,500
3X 25% $10,500 $18,375
6X 35% $9,100 $15,925
12X 45% $7,700 $13,475
Issue Space Close Material Close Impact Date On-Sale Date
February 2021 Dec 9 Dec 18 Jan 20 Jan 21
March 2021 Jan 15 Jan 26 Feb 17 Feb 18
April 2021 Feb 12 Feb 23 Mar 17 Mar 18
May 2021 Mar 19 Mar 30 Apr 21 Apr 22
June 2021 Apr 16 Apr 27 May 19 May 20
July 2021 May 21 Jun 1 Jun 23 Jun 24
August 2021 Jun 18 Jun 29 Jul 21 Jul 22
September 2021 Jul 16 Jul 27 Aug 18 Aug 19
October 2021 Aug 20 Aug 31 Sep 22 Sep 23
November 2021 Sep 17 Sep 28 Oct 20 Oct 21
FALL SIP Sep 24 Oct 12 Nov 3 Nov 4
December 2021 Oct 15 Oct 26 Nov 17 Nov 18
January 2022 Nov 12 Nov 23 Dec 15 Dec 16
28
Print Rates
Platform Ad Unit(s) Rate
DisplayBig Box, Double Big Box, Billboard, Leaderboard, Video
Starting at $20/CPM
Homepage Takeover (POE)
Billboard, Double Big Box, Wallpaper
$1,800/Day
Newsletters Big Box $1,500
Eblast Custom $2,000
SocialFacebook, Instagram, Twitter
Starting at $1,500/Post
EDITORIAL
HIGHLIGHTS
PRINT RATES DIGITAL RATES
• Neighbourhood Rankings
• Where to Eat Now
• 50 Most Influential
• Best Dressed
IN EVERY ISSUE
This City: Tech start-ups, an urban advice column, a glamorous society party page, and a Q&A with the most interesting person of the month
Navigator: Great Spaces (inside the city’s best-looking homes and condos), The Chase (a real estate column called “The Chase” about one homebuyer’s journey), shopping, style, and other lifestyle trends
Food and Drink: The best restaurants, bars, recipes, take-out, cocktails, interviews with chefs and other up-to-the-minute food trends