Post on 10-Feb-2016
description
Ponds Anti Aging
ANALISIS STRATEGI PEMASARAN
Oleh:Bowo Nur Isnanto( P056111441.48
)
PROGRAM PASCASARJANA MANAJEMEN DAN BISNISINSTITUT PERTANIAN BOGOR
2012
Produk
Harga
Facial Foam (Rp. 38.000), Serum, Dual Eye Therapy (Rp. 90.000),
Day cream (2 kemasan, Rp.95.000),
Night cream (Rp. 85.000).
Tempat
•Mall,• Toko-toko, • Pusat Perbelanjaan Tradisional, • Agen
• Females 35+• SEC – A+, A• Upper middle class• Metros
Segmentasi
PROMOTION
TelevisiRadioEvents
InternetIklan Dll.
COMPETITOR
COMMUNICATION
RADIO PARTNER
RADIO SPOT
Program Integration – Sponsorship and RJ MentionListen to “Mirchi teen hot gaane” and become hot with “Ponds Age Miracle”
Music Taxi
• Activation in Atria Mall, SOBO Central Mall MIRACLE
ZONE
• Activation - For a women her mirror always speaks for her….
• Beauty tips to fight ageing will be asked through news papers. Winners will be called to Radio Mirchi station to meet Hema Malini
On Internet upload pictures on Pond’s website of before and after and the most good looking woman gets to
meet Hema Malini on a talk show at Radio Mirchi
Upload your latest picture and the picture before 20 years on @ the ponds age miracle site and win and you can get an opportunity to meet Hema Malini @ Radio Mirchi