Innovation & Opportunity

Antonius TananUCEC 2012UC E4 Presentation

INOVASI ADALAH KREATIVITAS YANG DISAMBUT PASAR

Dalam 28 hari 1 juta unit terjual diperkirakan sampai dengan akhir 2010 akan 5 juta unit terjual.

INOVASI PENTING KARENA KITA SELALU MEMBUTUHKAN YG BARU

BARU

KONVENSIONAL

TRADISIONAL

Mulai dengan KREATIVITAS namun jangan BERHENTI di KREATIVITAS

dorong menjadi INOVASI

SOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEAS

SOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEAS

SOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEAS

SOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEAS

1 2

3

4

5

PELANGGAN Adalah Sumber Inspirasi dan Verifikasi untuk

Inovasi

Opportunity (Peluang) adalah Kunci PENCIPTAAN BISNIS (Business Creation)

• Business Creation

• Business Operation

• Business Growth

• Business Revitalization

• Business Closing

BAGAIMANA CARANYA?

•Opportunity CREATION•INNOVATION•Calculated RISK TAKING U

CE

C (

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ter)

•Apakah 3 kata kunci Peluang (Opportunity), Inovasi dan Resiko (Risk) mendapat dukungan dari para ahli dan peneliti entrepreneurship?

UNITED NATIONS CONFERENCE ON TRADE AND DEVELOPMENT dengan tema ENTREPRENEURSHIP AND ECONOMIC DEVELOPMENT: THE EMPRETEC SHOWCASE di Jenewa pada tanggal 5 Januari 2005.

Indeed, three of the most frequently mentioned functional roles of entrepreneurs are associated with major schools of thought on entrepreneu rship:

• Risk seeking: the Cantillon or Knightian entrepreneur willing to take the risk associated with uncertainty

• Innovativeness: the Schumpeterian entrepreneur accelerating the generation, dissemination and application of innovative ideas

• Opportunity seeking: the Kiznerian entrepreneur perceiving and seizing new profit opportunities (OECD 1998: 11; Carree and Thurik 2002: 8)

Kata Kunci BUSINESS Creation

IDENTIFIKASI PELUANGDEMANDSudah Jelas

DEMANDBelum Jelas

SUPPLYSudah Jelas

Opportunity Recognition

Opportunity Seeking

SUPPLY Belum Jelas

Opportunity Discovery

Opportunity CREATING

DEMANDSudah Jelas

SUPPLYSudah Jelas

Opportunity Recognition

KATA KUNCI:

MENCARI PRODUK YG TEPAT

http://health.kompas.com/index.php/read/2011/01/24/09372393/Mengembalikan.Pengetahuan.Tumbuhan.Obat

Ervizal AM Zuhud : Mengembalikan Pengetahuan Tumbuhan ObatSenin, 24 Januari 2011 | 09:37 WIB

DEMANDBelum Jelas

SUPPLYSudah Jelas

Opportunity Seeking

KATA KUNCI:

MENCARI TARGET

PASAR YG TEPAT

Noerdy Tedjaputra: Pembuat Deorub, Cairan Penghilang Bau Tak Sedap Karet Olahan

DEMANDSudah Jelas

SUPPLY Belum Jelas

Opportunity Discovery

KATA KUNCI: SOLUSI YG TEPAT DGN

HARGA TEPAT

Dr. Jean-Paul Clozel, founder of Switzerland’s Actelion Pharmaceuticals Ltd., a pioneering biotechnology company - the Ernst & Young World Entrepreneur Of The Year 2008

• his passion has remained unchanged: being as closely as possible involved in bringing innovative medicine to “his” patients.

beginning of 2007 has sales of over 550 Million dollars

DEMANDBelum Jelas

SUPPLY Belum Jelas

Opportunity CREATING

KATA KUNCI:

IMAJINASI& INOVASI DALAM

PERSPEKTIF

PELANGGAN

http://www.blueflag.org/Menu/News/Corona+Save+the+Beach+Campaign+2010

PESAN 1

•Inovasikan berbagai FUNGSI BISNIS

Gridpad (1990)

Apple message pad (1993)

Motion Computing (2002)

HP TouchSmart TM2 (2010)

Sudah ada Pendahulu PC Tablet namun tidak sesukses I-Pad

BAHKAN CARA PRESENTASINYA SENDIRI SEBUAH INOVASI

PESAN 2

•Cari fungsi-fungsi BISNIS yang mampu memberikan nilai Tambah Tinggi

Pesan 3

•Dambakan dan COBA lakukan RADICAL Innovation

Breakthroughs (Game-Changing)

New Revenue Streams

Small Innovation

Small innovation untuk bertahan

Radical Innovation untuk

bertumbuh dengan luar biasa

RADICAL Innovation tidak Selalu High Tech