Innovation & Opportunity

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Innovation & Opportunity Antonius Tanan UCEC 2012 UC E4 Presentation

description

Presentasi Bapak Antonius Tanan saat Closing Ceremony Entrepreneurship 4 Universitas Ciputra

Transcript of Innovation & Opportunity

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Innovation & Opportunity

Antonius TananUCEC 2012UC E4 Presentation

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INOVASI ADALAH KREATIVITAS YANG DISAMBUT PASAR

Dalam 28 hari 1 juta unit terjual diperkirakan sampai dengan akhir 2010 akan 5 juta unit terjual.

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INOVASI PENTING KARENA KITA SELALU MEMBUTUHKAN YG BARU

BARU

KONVENSIONAL

TRADISIONAL

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Mulai dengan KREATIVITAS namun jangan BERHENTI di KREATIVITAS

dorong menjadi INOVASI

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SOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEAS

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SOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEAS

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SOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEAS

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SOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEAS

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PELANGGAN Adalah Sumber Inspirasi dan Verifikasi untuk

Inovasi

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Opportunity (Peluang) adalah Kunci PENCIPTAAN BISNIS (Business Creation)

• Business Creation

• Business Operation

• Business Growth

• Business Revitalization

• Business Closing

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BAGAIMANA CARANYA?

•Opportunity CREATION•INNOVATION•Calculated RISK TAKING U

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•Apakah 3 kata kunci Peluang (Opportunity), Inovasi dan Resiko (Risk) mendapat dukungan dari para ahli dan peneliti entrepreneurship?

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UNITED NATIONS CONFERENCE ON TRADE AND DEVELOPMENT dengan tema ENTREPRENEURSHIP AND ECONOMIC DEVELOPMENT: THE EMPRETEC SHOWCASE di Jenewa pada tanggal 5 Januari 2005.

Indeed, three of the most frequently mentioned functional roles of entrepreneurs are associated with major schools of thought on entrepreneu rship:

• Risk seeking: the Cantillon or Knightian entrepreneur willing to take the risk associated with uncertainty

• Innovativeness: the Schumpeterian entrepreneur accelerating the generation, dissemination and application of innovative ideas

• Opportunity seeking: the Kiznerian entrepreneur perceiving and seizing new profit opportunities (OECD 1998: 11; Carree and Thurik 2002: 8)

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Kata Kunci BUSINESS Creation

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IDENTIFIKASI PELUANGDEMANDSudah Jelas

DEMANDBelum Jelas

SUPPLYSudah Jelas

Opportunity Recognition

Opportunity Seeking

SUPPLY Belum Jelas

Opportunity Discovery

Opportunity CREATING

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DEMANDSudah Jelas

SUPPLYSudah Jelas

Opportunity Recognition

KATA KUNCI:

MENCARI PRODUK YG TEPAT

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http://health.kompas.com/index.php/read/2011/01/24/09372393/Mengembalikan.Pengetahuan.Tumbuhan.Obat

Ervizal AM Zuhud : Mengembalikan Pengetahuan Tumbuhan ObatSenin, 24 Januari 2011 | 09:37 WIB

DEMANDBelum Jelas

SUPPLYSudah Jelas

Opportunity Seeking

KATA KUNCI:

MENCARI TARGET

PASAR YG TEPAT

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Noerdy Tedjaputra: Pembuat Deorub, Cairan Penghilang Bau Tak Sedap Karet Olahan

DEMANDSudah Jelas

SUPPLY Belum Jelas

Opportunity Discovery

KATA KUNCI: SOLUSI YG TEPAT DGN

HARGA TEPAT

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Dr. Jean-Paul Clozel, founder of Switzerland’s Actelion Pharmaceuticals Ltd., a pioneering biotechnology company - the Ernst & Young World Entrepreneur Of The Year 2008

• his passion has remained unchanged: being as closely as possible involved in bringing innovative medicine to “his” patients.

beginning of 2007 has sales of over 550 Million dollars

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DEMANDBelum Jelas

SUPPLY Belum Jelas

Opportunity CREATING

KATA KUNCI:

IMAJINASI& INOVASI DALAM

PERSPEKTIF

PELANGGAN

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http://www.blueflag.org/Menu/News/Corona+Save+the+Beach+Campaign+2010

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PESAN 1

•Inovasikan berbagai FUNGSI BISNIS

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Gridpad (1990)

Apple message pad (1993)

Motion Computing (2002)

HP TouchSmart TM2 (2010)

Sudah ada Pendahulu PC Tablet namun tidak sesukses I-Pad

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BAHKAN CARA PRESENTASINYA SENDIRI SEBUAH INOVASI

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PESAN 2

•Cari fungsi-fungsi BISNIS yang mampu memberikan nilai Tambah Tinggi

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Pesan 3

•Dambakan dan COBA lakukan RADICAL Innovation

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Breakthroughs (Game-Changing)

New Revenue Streams

Small Innovation

Small innovation untuk bertahan

Radical Innovation untuk

bertumbuh dengan luar biasa

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RADICAL Innovation tidak Selalu High Tech