DASAR DIGITAL STRATEGY

Oleh Denni Irawan Kopi tangsel 14 Mei 2016

Goal

•  Increasing brand into digital mindset

•  Increasing Sales from Offline to Online

User’s Personas •  Primary Target

–  Male 25% –  Female 75% –  30 – 50 years old –  AB SES –  Living in sub urban

•  Psychography

–  Family Concern –  Quality Concern –  Active –  Valuable price

•  Inditifiers –  Fast & Easy –  Internet / Mobile users –  Easy going

The Weapons

Website SEO

Landing Page

Campaign

Newsletter

Facebook

Twitter YouTube

Instagram

Article Directory

Blog

Forum

Website

Social media

Market place

ATTRACT

CONVERT

CLOSE

DELIGHT

Website Blog

Keyword Social media

Z Z Z Z Z Z Z Z

Landing Page Form

Call-to-Action

Newsletter Signals

Workflows

Event Social Inbox

Smart Content

Digital Strategy

Back from begining

STRATEGY VISITOR LEADS CUSTOMER PROMOTOR

Case studieS KOPI TANGSEL

website

Website menyediakan platform untuk berbagai layanan kepada members. Hal ini memungkinkan untuk interaksi sosial di seluruh antar members. Penggunaan kunci lain dari komunitas web adalah akses dan pertukaran informasi .

ATTRACT

Website Blog

Keyword Social media

Z Z STRATEGY VISITOR

INTERNAL : •  Home •  About KOPI •  Members Profile •  News •  Event •  Forum •  Contact

CONTENT •  Interview •  Expertise •  Business &

Entrepreneurship •  Inspiration •  Leadership &

Management •  Financial •  Sales & Marketing •  Partnership

TERIMAKASIH

Masih bingung ?

Hubungi : Denni (WA 08161152152)

atau email ke denni.irawan@dewanstudio.com atau ke web www.dewanstudio.com

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