Dasar Digital Strategy untuk komunitas
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Transcript of Dasar Digital Strategy untuk komunitas
DASAR DIGITAL STRATEGY
Oleh Denni Irawan Kopi tangsel 14 Mei 2016
Goal
• Increasing brand into digital mindset
• Increasing Sales from Offline to Online
User’s Personas • Primary Target
– Male 25% – Female 75% – 30 – 50 years old – AB SES – Living in sub urban
• Psychography
– Family Concern – Quality Concern – Active – Valuable price
• Inditifiers – Fast & Easy – Internet / Mobile users – Easy going
The Weapons
Website SEO
Landing Page
Campaign
Newsletter
Twitter YouTube
Article Directory
Blog
Forum
Website
Social media
Market place
ATTRACT
CONVERT
CLOSE
DELIGHT
Website Blog
Keyword Social media
Z Z Z Z Z Z Z Z
Landing Page Form
Call-to-Action
Newsletter Signals
Workflows
Event Social Inbox
Smart Content
Digital Strategy
Back from begining
STRATEGY VISITOR LEADS CUSTOMER PROMOTOR
Case studieS KOPI TANGSEL
website
Website menyediakan platform untuk berbagai layanan kepada members. Hal ini memungkinkan untuk interaksi sosial di seluruh antar members. Penggunaan kunci lain dari komunitas web adalah akses dan pertukaran informasi .
ATTRACT
Website Blog
Keyword Social media
Z Z STRATEGY VISITOR
INTERNAL : • Home • About KOPI • Members Profile • News • Event • Forum • Contact
CONTENT • Interview • Expertise • Business &
Entrepreneurship • Inspiration • Leadership &
Management • Financial • Sales & Marketing • Partnership
TERIMAKASIH
Masih bingung ?
Hubungi : Denni (WA 08161152152)
atau email ke [email protected] atau ke web www.dewanstudio.com
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