Web 2.0 Meets Mobile 2.0 - The Learning Guild

Web 2.0 Meets Mobile 2.0 Robert Gadd, OnPoint Digital, Inc.

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November 20 & 21, 2008

402

Designing and Managing Mobile Learning

Designing and Managing Mobile LearningNovember 20 & 21, 2008

Page 1Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc.

Robert GaddOnPoint Digital, Inc.Savannah, Georgia USA

Designing & Managing Mobile LearningNovember 20-21, 2008

Session 402

Web 2.0 Meets Mobile 2.0

In this session, you will learn:• The definition of Web 2.0 and how it is reshaping the

Internet, business and social networking

• How Web 2.0 technologies are extending into the mobile realm as Mobile 2.0 Solutions

• How organizations are leveraging Mobile 2.0 technologies to Inform, Educate & Support mobile workers

• How Mobile-focused Applications are changing the way teams interact and learn while mobile

• Which Tools & Technologies are practical and easy to implement to support your Mobile 2.0 initiatives

• Organizations have already benefited from Mobile 2.0

SESSION HIGHLIGHTS



What do all of these people have in common?

Eric Schmidt, Google CEO

"Mobile phones are cheaper than PCs, there are three times more of them, growing at twice the speed, and they increasingly have Internet access. What is more, the World Bank estimates that more than two‐thirds of the world's population lives within range of a mobile phone network. Mobile is going to be the next big Internet phenomenon. It holds the key to greater access for everyone ‐ with all the benefits that entails.”

THE “BIG PICTURE”

Quick Poll #1



Corporate History& Background

CORPORATE CAPABILITIES

• Formed in 2001 by experienced team of systems integration, software development & media experts; targeting enterprise accounts

• Offering end-to-end mobile content delivery and communications technology under the CellCast Solution® brand

• Complement core offerings with consulting, support, content production and custom development services

• Acquired LiquidTalk (Oct ’08); combined entity manages 100+ enterprise installations and 850,000 licensed users worldwide, including over 100,000 mobile participants

• Offices in Savannah (HQ), Chicago & New Zealand w/ channel partners in APAC, EMEA



INDUSTRY AWARDS & PRESS RECOGNITION

“OnPoint’s software meets an increasing need for smartphoneapplications that go

beyond e-mail.”

“There’s no question applications like these will be embraced by

forward-looking CIOs”

“Us[es] the iTunes style content-syncing and

organization to manage business info that mobile

workers need. Great idea.”

CellCast Solution wins five awards from Mobile Village

Oct 2007 & Oct 2008

“Best Mobile Learning”DevLearn Nov 2007

“Assessments Go Mobile with CellCast” Sept. 2008

Mobile Widget Contest April 2008

“”FreePad Solution”Sept 2003

2003

MOBILE EXPERIENCE

** Partner Opportunities**

** Customers, Pilots & POCs **



Quick Poll #2

What is “Web 2.0”?Web 2.0 describes the changing trends in the use of World Wide Web technology and web design that aim to enhance creativity, communications, secure information sharing, collaboration and functionality of the web. Web 2.0 concepts have led to the development and evolution of web culture communities and hosted services, such as social-networking sites, video sharing sites, wikis, blogs, and folksonomies. Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but rather to changes in the ways software developersand end-users utilize the Web.

DEFINITIONS

The Free Encyclopedia



What is “Mobile 2.0”?Mobile 2.0 refers to a perceived next generation of mobile internet services that leverage a more social Web 2.0 environment. The social web includes social networking sites and wikis that emphasize collaboration and sharing amongst users…By contrast, Mobile 2.0 refers to services that integrate the social web with the core aspects of mobility –personal, localized, always-on and ever-present. These services are appearing on wireless devices such as smartphones and multimedia feature phones that are capable of delivering rich, interactive services as well as being able to provide access and to the full range of mobile consumer touch points including talking, texting, capturing, sending, listening and viewing

DEFINITIONS

The Free Encyclopedia

What is “Mobile 2.0”?

“Mobile 2.0 is about creating value thanks to the ubiquitous nature of mobile devices and the user’s choice to mash personal tools (an address book, calendar) and a social context (social networks) with a personal context (location, accessibility) resulting in the ability to communicate & sync with other devices in an open environment.”

Rudy Du Waele (2008)m-Trends.org

DEFINITIONS



HISTORY LESSON: MOBILE 1.0

• Closed Ecosystem• Device OEMs (manufacturers)• Service Providers/Carriers/MVOs• Appl. Developers (inside the “Walled Garden”)

• Narrow Application Focus• Ringtones & Wallpapers • SMS/MMS• WAP Sites

• Limited Revenue Model (Low “ARPU”)• Voice Plans, Messaging Plans, Data Plans• Transactional Fees (Ringtones, etc.)

MOBILE 2.0 ENABLERS

• Next Generation Mobile Devices• “BFC” Mobile Devices (Better-Faster-Cheaper)• Multiplying “Network Effect” Drives Global Demand

• More Powerful Networks• Coverage Virtually Anywhere!• High-speed Access to Capable “Edge Devices”

• Broader Application Focus• Increased Application Sophistication (Media-centric,

Location-based, Social-oriented, Always Connected)• Encourages User-generated Content

• Highly-Leveraged Value Model• Economies of Scale, Prices Falling while Features Increase• Business Shift from “What it Costs” to “How it Can Help!”



MOBILE 2.0 ENABLERS

Better Devices Better Networks

Better Applications

Better Value

Apple ($199)

Samsung ($179)

RIM ($299)

$$

WEB 2.0 vs. MOBILE 2.0

Web 2.0 Apps: Mobile 2.0 Apps:Functionality:

Blogging

Messaging/IM

Social Networks

Search

Audio

Video Sharing

Location-based

Web Browsing

** N/A **

Voice Over IP

** N/A **



Develop for “Web App”

Develop for “Native App”

VS.

OUR MOBILE EVOLUTION

VS.

Develop for “WAP App”

2005 2007 2008

WAP & Web Apps Native Apps

Development Time < 5 Days 8-16+ Weeks

Development Platform HTML, AJAX, 3rd Party HTML, AJAX, Java, .NET, Obj C

Deployment Efforts Easy! (URL Link) Challenging! (OTA Installs)

Media Player Integration Limited Extensive

Content Access Web Only Local Playback or Web

Content Delivery Methods Requested Scheduled or Requested

Content Delivery Options Passive Active

Content Inclusion Text & Graphics Very Diverse Media

Branding/Customization Limited Extensive

Maintenance/Support Easier Harder

Value Add Potential ($$) Limited Value (Web) Tangible Value (Applet)

Mobile Players

MOBILE DEV COMPLEXITY



MLEARNING-FOCUSED APPS

Business Requirement: Mobile Application:Functionality:

Access Portal, Pull New Content

Content Capture/Reporting

Content Creation

Connect, Updates & Surveys

Info Delivery (Text/HTML/PDF)

Connect Voice Calls for Cheap

View Videos/Vodcasts + Tests

Messaging/Microblogging

Social Networks

Content Search

Audio Content Review

Voice Over IP

Video Content Review

Location-based Services

Web Browsing

View PPT Slideshows + TestsAnimated Content Review

Listen to Podcasts/ConfCalls + Tests

Mobile 2.0Tools & Technologies:

Applied to Learning



Mobile is NOT a One-Size-Fits-All Solution & is Many Things to Different Groups

• On-to-Go Learning & Assessment• Reinforce/Refresh (“Learning Nuggets”)• Confirmed Messages Anytime/Anywhere• Collect Information & Conduct Surveys• Collaborate with Peers & Management• J-I-T Performance Support

DEFINITIONS

MOBILE DEVICE CAPABILITIES MATRIX

mLearningToolkit & Tools WOW! HARD!!

CoursewareCourseware(XHTML, J2M, OTA)(XHTML, J2M, OTA)

Rich MediaRich Media(Vodcasts/Stream/3G)(Vodcasts/Stream/3G)

ResourcesResources(PDF, (PDF, MoblogsMoblogs, JIT), JIT)

AudioCastsAudioCasts(Content, Tests)(Content, Tests)

SMS & MMSSMS & MMS(Status, Scheduled)(Status, Scheduled)

NotificationsNotifications

Capability

Com

plexity



MOBILE DEVICE CAPABILITIES MATRIX

mLearningToolkit & Tools







Costs - $$$$$$$$$

Costs - $$$$$

Costs - $ $ $

Costs - $ $

Costs - $ $

Costs - $

MOBILE DEVICE DIVERSITY








US$0.99 US$99 US$599US$199

BasicPhones

Smart-Phones

PremiumPhones



MARKET PENETRATION

3+ Billion 400 Million 35 Million

BasicCell Phones

Smart-Phones

PremiumPhones

TYPICAL MOBILE USE CASES


Rich ContentRich Content(XHTML, J2M, OTA)(XHTML, J2M, OTA)

Media ContentMedia Content(Vodcasts/Stream/3G)(Vodcasts/Stream/3G)





Engaging Content, Info-tainment

Courseware, Rapid Learning

EPSS, Checklists, JIT Info

Narrative, Podcasts, Conf Calls

Interactive Tests, Data Collection

Reminders, Updates, Alerts



Basic Mobile 2.0 Supports all Cell Phones & Smartphones

MOBILE 2.0 TOOLS & METHODS

Any Phone, Any Carrier, Anywhere




Advanced Mobile 2.0 Adds More Support for Smartphones


Rich ContentRich Content(XHTML, J2M, OTA)(XHTML, J2M, OTA)

Media ContentMedia Content(Vodcasts/Stream/3G)(Vodcasts/Stream/3G)







CellCast Players Deliver Content to 3 Smartphone Classes

BlackBerry Smartphones9000

8300

8700

8200

8800

8100

Windows Mobile iPhone &

iPod Touch


The Player:• Assignments

• Notifications

• Master Library

• Recording

• Collaboration

The Web Portal:• Administrators: Create, organize

& deploy mobile content

• Managers: Track mobile user results, run reports/analysis.

The Web 2.0 Interface:• Master Library

• Assignments

• Playlists

• Synching

• Web 2.0 UI

MOBILE 2.0 ARCHITECTURE : 3-LEGGED STOOL



Mobile Users with a Player Can:

• Review message-based Information & updates (1 or 2-way SMS & email)

• Access audio content (by cellphone, live streaming or RSS synch)

• Launch packaged modules/courses (animated PPT Slides, XHTML pages, Hot Lava courses)

• Watch video content (streamed or downloaded in MP4/3GP/WMV formats)

• Flexible Search capabilities help identify & “pull”new/JIT content

• Complete tests, surveys, polls, or gather data

MOBILE 2.0 ARCHITECTURE

Internet Users with PC/Web Access Can:


Once Authenticated into the Web Application:

•Review Assignments

•Search Content Library to Make Selections

•Create & Manage their Personal Playlists

•Rate Content & Provide Comments (social)

•Upload New Content to Share with Community

•Organize & Manage Content Downloads/Synchs

•Manage their Mobile Devices/Profiles



Portal – For Administrators

Administrators & SMEs Can:

• Create/Assign/Manage Mobile Content• Email or SMS Campaigns (1 or 2 way)

• HTML/Web Forms with PDFs

• PPT to Mobile/Web Presentations

• Audio (Voice, MP3 Player, Streaming)

• Video (MP4 via Download or Streaming*)

• Manage Enterprise Resources• via LDAP, Active Directory, WSDL, API Toolkit


CELLCAST COMPONENTS

Business Managers Can:

• Track Performance of Subordinates

• Check all Assignments & Results

• Review User & Device details

• Create Group/Location/Role Reports

• Monitor Dashboards/Analysis

Portal – For Managers



MLEARNING-FOCUSED APPS

Business Requirement: Mobile Application:Functionality:

Access Portal, Pull New Content

Content Capture/Reporting

Content Creation

Connect, Updates & Surveys

Info Delivery (Text/HTML/PDF)

Connect Voice Calls for Cheap

View Videos/Vodcasts + Tests

Messaging/Microblogging

Social Networks

Content Search

Audio Content Review

Voice Over IP

Video Content Review

Location-based Services

Web Browsing

View PPT Slideshows + TestsAnimated Content Review

Listen to Podcasts/ConfCalls + Tests

Demonstration #1:(Microblogging)



CO: DevLearn 2008 Conference

Reqs: Mobile Communications at Event

Overview: Twitter was used at the recent DevLearn 2008 Event messages using their cell phones.

Tech: Twitter

MOBILE DEMO #1

Market: 1,300 Attendees (120 Participants)

Demonstration #2:(Message-based Testing)



CO: Kauffman Foundation w/ Hot Lava Software

Reqs: Mobile Education Campaign

Overview: OnPoint’s CellCast Solution supported Hot Lava Software, an OnPointReseller/Partner, to facilitate Event-based education for students and young adults attending major league sporting events (soccer & baseball games) during the Summer/Fall 2008 season. The mission of the Kauffman Foundation is to increase STEM (Science, Tech, Engineering & Math) skills for school aged children using progressive and engaging methods. CellCast provided interactive 2-way learning/testing to participants via text messages using their cell phones.

Tech: CellCast SMS Gateway

MOBILE DEMO #2

Market: 50K Fans (Summer-Fall 2008)

Scenario: To help motivate kids and young adults attending major league and minor league sporting events to learn more about STEM, scenarios were placed up on the JumboTron at sporting events asking them to answer questions like these:

The stitches on a baseball are more than cosmetic; they cause friction which creates a boundary layeraround the ball when thrown. Do you think this makes the ball travel faster or slower? Text your answer to us now to win a prize!”

If True; text “SPORTA” to 653276 now!

If False, text “SPORTB” to 653276 now!

CASE STUDY #1OLF 2008 JUMBOTRON

The stitches on a baseball are more than cosmetic; they cause friction which creates a boundary layer around the ball when thrown. Do you think this makes the ball travel faster? Text your answer to us now to qualify to win a prize!”

If true; text “SPORTA” to 653276 now!

If false, text “SPORTB” to 653276 now!

MOBILE DEMO #2



Demonstration #3:(Mobile Social Networking)

MOBILE DEMO #3



Demonstration #4:(Audio Social Interactions)

Quick Poll #3



Demonstration #5:(Mobile Material Review)

Demonstration #6:(Mobile Media Review)



Demonstration #7:(Mobile Content Search)

CellCast Case Studies



CASE STUDY #1CO: Applied Industrial Technology

Reqs: Mobile Workforce Enablement

Overview: Anytime/anywhere training and support for sales teams and technical resources spread across North America supporting Applied 2M+ SKU inventory. Teams have access to audio-based content, surveys & forms and can retrieve their assignments from a custom web portal for use on their cellphones or their MP3 Players. New content is created by management and product managers using OPRI call-in tools.

Tech: CellCast Solution v2.0

Market: Launched July 2008 with 1,000 sales and technical workers across N.A.

CASE STUDY EXAMPLES

CASE STUDY #1 - RESULTS

• Deployed to 1,000 personnel in 4 months with plans to increase to 3,500 people for Year One

• Content creation time was reduced from 3 days to 1 day; 50% fewer resources were needed to produce and deploy the content

• Delivery & assimilation dramatically accelerated from an average of 48 days to just 6 days

• Completion rates during the pilot with virtually 100%• User satisfaction levels with the experience were

rated 4.5 on a 5 scale

CASE STUDY EXAMPLES



Summary &Conclusions

Mobile 2.0 is HERE & NOW

Mobile 2.0 extends the Power & Flexibility of Web 2.0 Applications and Communities by Empowering People to:

• Access Information for Anytime/Anywhere Learning

• Provide Rich Media Experience to Capable Handsets

• Connect Socially and Interact to Drive Business Value

• Leverage Existing Investments in Technologies/CapEx

• Provides a “Greener” Alternative to Desktop Computing

CONCLUSIONS



SUMMARY & CONCLUSIONS

Contact Information:• For more Information on CellCast Solutions

from OnPoint Digital:www.onpointdigital.com• Please contact us at (912) 898-9202• Try a CellCast at (314) 450-8522• Sign up today at:http://www.mlearning.com

Web 2.0 Meets Mobile 2.0 - The Learning Guild

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