Web 2.0 Meets Mobile 2.0 Robert Gadd, OnPoint Digital, Inc.
Produced by
November 20 & 21, 2008
402
Designing and Managing Mobile Learning
Designing and Managing Mobile LearningNovember 20 & 21, 2008
Page 1Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc.
Robert GaddOnPoint Digital, Inc.Savannah, Georgia USA
Designing & Managing Mobile LearningNovember 20-21, 2008
Session 402
Web 2.0 Meets Mobile 2.0
In this session, you will learn:• The definition of Web 2.0 and how it is reshaping the
Internet, business and social networking
• How Web 2.0 technologies are extending into the mobile realm as Mobile 2.0 Solutions
• How organizations are leveraging Mobile 2.0 technologies to Inform, Educate & Support mobile workers
• How Mobile-focused Applications are changing the way teams interact and learn while mobile
• Which Tools & Technologies are practical and easy to implement to support your Mobile 2.0 initiatives
• Organizations have already benefited from Mobile 2.0
SESSION HIGHLIGHTS
Designing and Managing Mobile LearningNovember 20 & 21, 2008
Page 2Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc.
What do all of these people have in common?
Eric Schmidt, Google CEO
"Mobile phones are cheaper than PCs, there are three times more of them, growing at twice the speed, and they increasingly have Internet access. What is more, the World Bank estimates that more than two‐thirds of the world's population lives within range of a mobile phone network. Mobile is going to be the next big Internet phenomenon. It holds the key to greater access for everyone ‐ with all the benefits that entails.”
THE “BIG PICTURE”
Quick Poll #1
Designing and Managing Mobile LearningNovember 20 & 21, 2008
Page 3Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc.
Corporate History& Background
CORPORATE CAPABILITIES
• Formed in 2001 by experienced team of systems integration, software development & media experts; targeting enterprise accounts
• Offering end-to-end mobile content delivery and communications technology under the CellCast Solution® brand
• Complement core offerings with consulting, support, content production and custom development services
• Acquired LiquidTalk (Oct ’08); combined entity manages 100+ enterprise installations and 850,000 licensed users worldwide, including over 100,000 mobile participants
• Offices in Savannah (HQ), Chicago & New Zealand w/ channel partners in APAC, EMEA
Designing and Managing Mobile LearningNovember 20 & 21, 2008
Page 4Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc.
INDUSTRY AWARDS & PRESS RECOGNITION
“OnPoint’s software meets an increasing need for smartphoneapplications that go
beyond e-mail.”
“There’s no question applications like these will be embraced by
forward-looking CIOs”
“Us[es] the iTunes style content-syncing and
organization to manage business info that mobile
workers need. Great idea.”
CellCast Solution wins five awards from Mobile Village
Oct 2007 & Oct 2008
“Best Mobile Learning”DevLearn Nov 2007
“Assessments Go Mobile with CellCast” Sept. 2008
Mobile Widget Contest April 2008
“”FreePad Solution”Sept 2003
2003
MOBILE EXPERIENCE
** Partner Opportunities**
** Customers, Pilots & POCs **
Designing and Managing Mobile LearningNovember 20 & 21, 2008
Page 5Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc.
Quick Poll #2
What is “Web 2.0”?Web 2.0 describes the changing trends in the use of World Wide Web technology and web design that aim to enhance creativity, communications, secure information sharing, collaboration and functionality of the web. Web 2.0 concepts have led to the development and evolution of web culture communities and hosted services, such as social-networking sites, video sharing sites, wikis, blogs, and folksonomies. Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but rather to changes in the ways software developersand end-users utilize the Web.
DEFINITIONS
The Free Encyclopedia
Designing and Managing Mobile LearningNovember 20 & 21, 2008
Page 6Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc.
What is “Mobile 2.0”?Mobile 2.0 refers to a perceived next generation of mobile internet services that leverage a more social Web 2.0 environment. The social web includes social networking sites and wikis that emphasize collaboration and sharing amongst users…By contrast, Mobile 2.0 refers to services that integrate the social web with the core aspects of mobility –personal, localized, always-on and ever-present. These services are appearing on wireless devices such as smartphones and multimedia feature phones that are capable of delivering rich, interactive services as well as being able to provide access and to the full range of mobile consumer touch points including talking, texting, capturing, sending, listening and viewing
DEFINITIONS
The Free Encyclopedia
What is “Mobile 2.0”?
“Mobile 2.0 is about creating value thanks to the ubiquitous nature of mobile devices and the user’s choice to mash personal tools (an address book, calendar) and a social context (social networks) with a personal context (location, accessibility) resulting in the ability to communicate & sync with other devices in an open environment.”
Rudy Du Waele (2008)m-Trends.org
DEFINITIONS
Designing and Managing Mobile LearningNovember 20 & 21, 2008
Page 7Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc.
HISTORY LESSON: MOBILE 1.0
• Closed Ecosystem• Device OEMs (manufacturers)• Service Providers/Carriers/MVOs• Appl. Developers (inside the “Walled Garden”)
• Narrow Application Focus• Ringtones & Wallpapers • SMS/MMS• WAP Sites
• Limited Revenue Model (Low “ARPU”)• Voice Plans, Messaging Plans, Data Plans• Transactional Fees (Ringtones, etc.)
MOBILE 2.0 ENABLERS
• Next Generation Mobile Devices• “BFC” Mobile Devices (Better-Faster-Cheaper)• Multiplying “Network Effect” Drives Global Demand
• More Powerful Networks• Coverage Virtually Anywhere!• High-speed Access to Capable “Edge Devices”
• Broader Application Focus• Increased Application Sophistication (Media-centric,
Location-based, Social-oriented, Always Connected)• Encourages User-generated Content
• Highly-Leveraged Value Model• Economies of Scale, Prices Falling while Features Increase• Business Shift from “What it Costs” to “How it Can Help!”
Designing and Managing Mobile LearningNovember 20 & 21, 2008
Page 8Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc.
MOBILE 2.0 ENABLERS
Better Devices Better Networks
Better Applications
Better Value
Apple ($199)
Samsung ($179)
RIM ($299)
$$
WEB 2.0 vs. MOBILE 2.0
Web 2.0 Apps: Mobile 2.0 Apps:Functionality:
Blogging
Messaging/IM
Social Networks
Search
Audio
Video Sharing
Location-based
Web Browsing
** N/A **
Voice Over IP
** N/A **
Designing and Managing Mobile LearningNovember 20 & 21, 2008
Page 9Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc.
Develop for “Web App”
Develop for “Native App”
VS.
OUR MOBILE EVOLUTION
VS.
Develop for “WAP App”
2005 2007 2008
WAP & Web Apps Native Apps
Development Time < 5 Days 8-16+ Weeks
Development Platform HTML, AJAX, 3rd Party HTML, AJAX, Java, .NET, Obj C
Deployment Efforts Easy! (URL Link) Challenging! (OTA Installs)
Media Player Integration Limited Extensive
Content Access Web Only Local Playback or Web
Content Delivery Methods Requested Scheduled or Requested
Content Delivery Options Passive Active
Content Inclusion Text & Graphics Very Diverse Media
Branding/Customization Limited Extensive
Maintenance/Support Easier Harder
Value Add Potential ($$) Limited Value (Web) Tangible Value (Applet)
Mobile Players
MOBILE DEV COMPLEXITY
Designing and Managing Mobile LearningNovember 20 & 21, 2008
Page 10Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc.
MLEARNING-FOCUSED APPS
Business Requirement: Mobile Application:Functionality:
Access Portal, Pull New Content
Content Capture/Reporting
Content Creation
Connect, Updates & Surveys
Info Delivery (Text/HTML/PDF)
Connect Voice Calls for Cheap
View Videos/Vodcasts + Tests
Messaging/Microblogging
Social Networks
Content Search
Audio Content Review
Voice Over IP
Video Content Review
Location-based Services
Web Browsing
View PPT Slideshows + TestsAnimated Content Review
Listen to Podcasts/ConfCalls + Tests
Mobile 2.0Tools & Technologies:
Applied to Learning
Designing and Managing Mobile LearningNovember 20 & 21, 2008
Page 11Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc.
Mobile is NOT a One-Size-Fits-All Solution & is Many Things to Different Groups
• On-to-Go Learning & Assessment• Reinforce/Refresh (“Learning Nuggets”)• Confirmed Messages Anytime/Anywhere• Collect Information & Conduct Surveys• Collaborate with Peers & Management• J-I-T Performance Support
DEFINITIONS
MOBILE DEVICE CAPABILITIES MATRIX
mLearningToolkit & Tools WOW! HARD!!
CoursewareCourseware(XHTML, J2M, OTA)(XHTML, J2M, OTA)
Rich MediaRich Media(Vodcasts/Stream/3G)(Vodcasts/Stream/3G)
ResourcesResources(PDF, (PDF, MoblogsMoblogs, JIT), JIT)
AudioCastsAudioCasts(Content, Tests)(Content, Tests)
SMS & MMSSMS & MMS(Status, Scheduled)(Status, Scheduled)
NotificationsNotifications
Capability
Com
plexity
Designing and Managing Mobile LearningNovember 20 & 21, 2008
Page 12Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc.
MOBILE DEVICE CAPABILITIES MATRIX
mLearningToolkit & Tools
CoursewareCourseware(XHTML, J2M, OTA)(XHTML, J2M, OTA)
Rich MediaRich Media(Vodcasts/Stream/3G)(Vodcasts/Stream/3G)
ResourcesResources(PDF, (PDF, MoblogsMoblogs, JIT), JIT)
AudioCastsAudioCasts(Content, Tests)(Content, Tests)
SMS & MMSSMS & MMS(Status, Scheduled)(Status, Scheduled)
NotificationsNotifications
Costs - $$$$$$$$$
Costs - $$$$$
Costs - $ $ $
Costs - $ $
Costs - $ $
Costs - $
MOBILE DEVICE DIVERSITY
mLearningToolkit & Tools
CoursewareCourseware(XHTML, J2M, OTA)(XHTML, J2M, OTA)
Rich MediaRich Media(Vodcasts/Stream/3G)(Vodcasts/Stream/3G)
ResourcesResources(PDF, (PDF, MoblogsMoblogs, JIT), JIT)
AudioCastsAudioCasts(Content, Tests)(Content, Tests)
SMS & MMSSMS & MMS(Status, Scheduled)(Status, Scheduled)
NotificationsNotifications
US$0.99 US$99 US$599US$199
BasicPhones
Smart-Phones
PremiumPhones
Designing and Managing Mobile LearningNovember 20 & 21, 2008
Page 13Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc.
MARKET PENETRATION
3+ Billion 400 Million 35 Million
BasicCell Phones
Smart-Phones
PremiumPhones
TYPICAL MOBILE USE CASES
mLearningToolkit & Tools
Rich ContentRich Content(XHTML, J2M, OTA)(XHTML, J2M, OTA)
Media ContentMedia Content(Vodcasts/Stream/3G)(Vodcasts/Stream/3G)
ResourcesResources(PDF, (PDF, MoblogsMoblogs, JIT), JIT)
AudioCastsAudioCasts(Content, Tests)(Content, Tests)
SMS & MMSSMS & MMS(Status, Scheduled)(Status, Scheduled)
NotificationsNotifications
Engaging Content, Info-tainment
Courseware, Rapid Learning
EPSS, Checklists, JIT Info
Narrative, Podcasts, Conf Calls
Interactive Tests, Data Collection
Reminders, Updates, Alerts
Designing and Managing Mobile LearningNovember 20 & 21, 2008
Page 14Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc.
Basic Mobile 2.0 Supports all Cell Phones & Smartphones
MOBILE 2.0 TOOLS & METHODS
Any Phone, Any Carrier, Anywhere
AudioCastsAudioCasts(Content, Tests)(Content, Tests)
SMS & MMSSMS & MMS(Status, Scheduled)(Status, Scheduled)
NotificationsNotifications
Advanced Mobile 2.0 Adds More Support for Smartphones
MOBILE 2.0 TOOLS & METHODS
Rich ContentRich Content(XHTML, J2M, OTA)(XHTML, J2M, OTA)
Media ContentMedia Content(Vodcasts/Stream/3G)(Vodcasts/Stream/3G)
ResourcesResources(PDF, (PDF, MoblogsMoblogs, JIT), JIT)
AudioCastsAudioCasts(Content, Tests)(Content, Tests)
SMS & MMSSMS & MMS(Status, Scheduled)(Status, Scheduled)
NotificationsNotifications
Designing and Managing Mobile LearningNovember 20 & 21, 2008
Page 15Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc.
CellCast Players Deliver Content to 3 Smartphone Classes
BlackBerry Smartphones9000
8300
8700
8200
8800
8100
Windows Mobile iPhone &
iPod Touch
MOBILE 2.0 TOOLS & METHODS
The Player:• Assignments
• Notifications
• Master Library
• Recording
• Collaboration
The Web Portal:• Administrators: Create, organize
& deploy mobile content
• Managers: Track mobile user results, run reports/analysis.
The Web 2.0 Interface:• Master Library
• Assignments
• Playlists
• Synching
• Web 2.0 UI
MOBILE 2.0 ARCHITECTURE : 3-LEGGED STOOL
Designing and Managing Mobile LearningNovember 20 & 21, 2008
Page 16Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc.
Mobile Users with a Player Can:
• Review message-based Information & updates (1 or 2-way SMS & email)
• Access audio content (by cellphone, live streaming or RSS synch)
• Launch packaged modules/courses (animated PPT Slides, XHTML pages, Hot Lava courses)
• Watch video content (streamed or downloaded in MP4/3GP/WMV formats)
• Flexible Search capabilities help identify & “pull”new/JIT content
• Complete tests, surveys, polls, or gather data
MOBILE 2.0 ARCHITECTURE
Internet Users with PC/Web Access Can:
MOBILE 2.0 ARCHITECTURE
Once Authenticated into the Web Application:
•Review Assignments
•Search Content Library to Make Selections
•Create & Manage their Personal Playlists
•Rate Content & Provide Comments (social)
•Upload New Content to Share with Community
•Organize & Manage Content Downloads/Synchs
•Manage their Mobile Devices/Profiles
Designing and Managing Mobile LearningNovember 20 & 21, 2008
Page 17Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc.
Portal – For Administrators
Administrators & SMEs Can:
• Create/Assign/Manage Mobile Content• Email or SMS Campaigns (1 or 2 way)
• HTML/Web Forms with PDFs
• PPT to Mobile/Web Presentations
• Audio (Voice, MP3 Player, Streaming)
• Video (MP4 via Download or Streaming*)
• Manage Enterprise Resources• via LDAP, Active Directory, WSDL, API Toolkit
MOBILE 2.0 ARCHITECTURE
CELLCAST COMPONENTS
Business Managers Can:
• Track Performance of Subordinates
• Check all Assignments & Results
• Review User & Device details
• Create Group/Location/Role Reports
• Monitor Dashboards/Analysis
Portal – For Managers
Designing and Managing Mobile LearningNovember 20 & 21, 2008
Page 18Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc.
MLEARNING-FOCUSED APPS
Business Requirement: Mobile Application:Functionality:
Access Portal, Pull New Content
Content Capture/Reporting
Content Creation
Connect, Updates & Surveys
Info Delivery (Text/HTML/PDF)
Connect Voice Calls for Cheap
View Videos/Vodcasts + Tests
Messaging/Microblogging
Social Networks
Content Search
Audio Content Review
Voice Over IP
Video Content Review
Location-based Services
Web Browsing
View PPT Slideshows + TestsAnimated Content Review
Listen to Podcasts/ConfCalls + Tests
Demonstration #1:(Microblogging)
Designing and Managing Mobile LearningNovember 20 & 21, 2008
Page 19Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc.
CO: DevLearn 2008 Conference
Reqs: Mobile Communications at Event
Overview: Twitter was used at the recent DevLearn 2008 Event messages using their cell phones.
Tech: Twitter
MOBILE DEMO #1
Market: 1,300 Attendees (120 Participants)
Demonstration #2:(Message-based Testing)
Designing and Managing Mobile LearningNovember 20 & 21, 2008
Page 20Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc.
CO: Kauffman Foundation w/ Hot Lava Software
Reqs: Mobile Education Campaign
Overview: OnPoint’s CellCast Solution supported Hot Lava Software, an OnPointReseller/Partner, to facilitate Event-based education for students and young adults attending major league sporting events (soccer & baseball games) during the Summer/Fall 2008 season. The mission of the Kauffman Foundation is to increase STEM (Science, Tech, Engineering & Math) skills for school aged children using progressive and engaging methods. CellCast provided interactive 2-way learning/testing to participants via text messages using their cell phones.
Tech: CellCast SMS Gateway
MOBILE DEMO #2
Market: 50K Fans (Summer-Fall 2008)
Scenario: To help motivate kids and young adults attending major league and minor league sporting events to learn more about STEM, scenarios were placed up on the JumboTron at sporting events asking them to answer questions like these:
The stitches on a baseball are more than cosmetic; they cause friction which creates a boundary layeraround the ball when thrown. Do you think this makes the ball travel faster or slower? Text your answer to us now to win a prize!”
If True; text “SPORTA” to 653276 now!
If False, text “SPORTB” to 653276 now!
CASE STUDY #1OLF 2008 JUMBOTRON
The stitches on a baseball are more than cosmetic; they cause friction which creates a boundary layer around the ball when thrown. Do you think this makes the ball travel faster? Text your answer to us now to qualify to win a prize!”
If true; text “SPORTA” to 653276 now!
If false, text “SPORTB” to 653276 now!
MOBILE DEMO #2
Designing and Managing Mobile LearningNovember 20 & 21, 2008
Page 21Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc.
Demonstration #3:(Mobile Social Networking)
MOBILE DEMO #3
Designing and Managing Mobile LearningNovember 20 & 21, 2008
Page 22Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc.
Demonstration #4:(Audio Social Interactions)
Quick Poll #3
Designing and Managing Mobile LearningNovember 20 & 21, 2008
Page 23Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc.
Demonstration #5:(Mobile Material Review)
Demonstration #6:(Mobile Media Review)
Designing and Managing Mobile LearningNovember 20 & 21, 2008
Page 24Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc.
Demonstration #7:(Mobile Content Search)
CellCast Case Studies
Designing and Managing Mobile LearningNovember 20 & 21, 2008
Page 25Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc.
CASE STUDY #1CO: Applied Industrial Technology
Reqs: Mobile Workforce Enablement
Overview: Anytime/anywhere training and support for sales teams and technical resources spread across North America supporting Applied 2M+ SKU inventory. Teams have access to audio-based content, surveys & forms and can retrieve their assignments from a custom web portal for use on their cellphones or their MP3 Players. New content is created by management and product managers using OPRI call-in tools.
Tech: CellCast Solution v2.0
Market: Launched July 2008 with 1,000 sales and technical workers across N.A.
CASE STUDY EXAMPLES
CASE STUDY #1 - RESULTS
• Deployed to 1,000 personnel in 4 months with plans to increase to 3,500 people for Year One
• Content creation time was reduced from 3 days to 1 day; 50% fewer resources were needed to produce and deploy the content
• Delivery & assimilation dramatically accelerated from an average of 48 days to just 6 days
• Completion rates during the pilot with virtually 100%• User satisfaction levels with the experience were
rated 4.5 on a 5 scale
CASE STUDY EXAMPLES
Designing and Managing Mobile LearningNovember 20 & 21, 2008
Page 26Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc.
Summary &Conclusions
Mobile 2.0 is HERE & NOW
Mobile 2.0 extends the Power & Flexibility of Web 2.0 Applications and Communities by Empowering People to:
• Access Information for Anytime/Anywhere Learning
• Provide Rich Media Experience to Capable Handsets
• Connect Socially and Interact to Drive Business Value
• Leverage Existing Investments in Technologies/CapEx
• Provides a “Greener” Alternative to Desktop Computing
CONCLUSIONS
Designing and Managing Mobile LearningNovember 20 & 21, 2008
Page 27Session 402 – Web 2.0 Meets Mobile 2.0 – Robert Gadd, OnPoint Digital, Inc.
SUMMARY & CONCLUSIONS
Contact Information:• For more Information on CellCast Solutions
from OnPoint Digital:www.onpointdigital.com• Please contact us at (912) 898-9202• Try a CellCast at (314) 450-8522• Sign up today at:http://www.mlearning.com