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USAID

PAKISTAN AGRICULTURAL TECHNOLOGY TRANSFER ACTIVITY (PATTA)

Quarterly Progress Report April - June 2020

Disclaimer:

This report is made possible by the support of the United States Government and the American people through the United States Agency

for International Development (USAID). The contents are the sole responsibility of Cultivating New Frontiers in Agriculture (CNFA)-PATTA

and do not necessarily reflect the views of USAID or the United States Government.

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PAKISTAN AGRICULTURAL TECHNOLOGY TRANSFER ACTIVITY (PATTA)

Document Name : Quarterly Progress Report

Time Period : April 1, 2020 –June 30, 2020

Contract Award Number : AID-391-C-17-00004

USAID/Pakistan Project Office : Office of Economic Growth & Agriculture, Islamabad, Pakistan

Geographic Coverage : Punjab, Sindh, KP, Balochistan, and Gilgit Baltistan

Contract Agreement Period : April 28, 2017 – April 27, 2021

Implementing Partner : Cultivating New Frontiers in Agriculture (CNFA)

Partner Contact : Dr. Faheem Abbasi, Chief of Party, PATTA

COR : Mr. Muhammad Ayaz, USAID-PATTA

Report Submission : CNFA, PATTA office, 3rd Floor, 56-G Beverly Center, Jinnah Avenue, Blue Area, Islamabad, Pakistan

Date of Submission : July 14, 2020

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TABLE OF CONTENTS

ACRONYMS 4

I. EXECUTIVE SUMMARY 6

II. HIGHLIGHTS OF KEY ACCOMPLISHMENTS 8

III. PROGRESS BY COMPONENT 11

III.1. Component One: Enable agricultural technology businesses to expand and adapt their products and services to smallholder farmers’ needs 11

III.2. Component Two: Capacity-building of DSPs to Increase Smallholder Farmers’ Access to Affordable, Appropriate, and Effective Agricultural Technologies 16

III.3 Component Three: Scale up the Adoption and Use of Agricultural Technologies 16

IV. CROSS-CUTTING THEMES 29

Gender Inclusion 29

V. COMMUNICATION AND OUTREACH 30

VI. MONITORING AND EVALUATION 35

VII. PATTA ENGAGEMENTS AND KEY MEETINGS 36

VIII. OPERATIONAL UPDATES 40

X. ACTIVITIES PLANNED FOR NEXT QUARTER 44

ANNEXURES 48

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ACRONYMS A2F Access to Finance

Ag Agriculture

B2B Business to Business

BP Business Plan

BOK Bank of Khyber

BSP Business Service Provider

BDMS Business Development and Marketing Services

CBA Cost-Benefit Analysis

CEO Chief Executive Officer

COC Commitment of Cooperation

COR Contracting Officer’s Representative

COP Chief of Party

DO Development Objective

DG Director General

DSPs Demand Side Partners

EG Economic Growth

EGA Economic Growth and Agriculture

FAO Food and Agriculture Organization of the United Nations

PBP Financial Business Plan

FDP Farm Dynamics Pakistan

FIs Financial Institutions

FMFB The First Micro Finance Bank Ltd

FSC Farm Service Center

FTE Full-Time Equivalent

GB Gilgit Baltistan

GRASP Growth for Rural Advancement and Sustainable Progress

IPM Integrated Pest Management

IR Intermediate Result

KP Khyber Pakhtunkhwa

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LFWA Livestock Farmer’s Welfare Association

LSO Local Support Organization

MBP Marketing Business Plan

M&E Monitoring and Evaluation

MEL Monitoring, Evaluation, and Learning

MoU Memorandum of Understanding

MSF Mission Strategic Framework

MSMEs Micro, Small and Medium Enterprises

NARC National Agriculture Research Center

NMD Newly Merged District

NOCs No Objection Certificate

PATTA Pakistan Agricultural Technology Transfer Activity

PERSUAP Pesticide Evaluation Report and Safe Use Action Plan

PMP Performance Management Plan

PPE Personal Protection Equipment

REOI Request for Expressions of Interest

SBCC Social Behavior Change Communication

SME Small and Medium Enterprise

SSPs Supply-Side Partners

SBP State Bank of Pakistan

STTA Short-Term Technical Assistance

TA Technical Assistance

THAzA Horticulture Advancement Activity

USAID United States Agency for International Development

USD United States Dollars

USG United States Government

WWF World Wildlife Fund

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I. EXECUTIVE SUMMARY The ongoing COVID-19 pandemic in Pakistan has affected businesses far and wide, including those

in the agriculture sector. Farmers, agricultural machinery manufacturers, agribusinesses, and

dealers are facing challenges which are now visible. The four-year, United States Agency of

International Development’s (USAID) funded Pakistan Agricultural Technology Transfer Activity

(PATTA) also encountered numerous COVID-19 related challenges over the quarter, especially

as the project was unable to organize field agricultural technology promotional events, including

demonstrations and expos for farmers. Farmers’ access to efficient agricultural technologies has

been constrained due to Government of Pakistan (GoP) mandated lockdowns, partial lockdowns

and travel restrictions. Moreover, PATTA’s key agribusiness partners found it problematic to

promote and sell their products to target markets.

In its third quarter of Year 3 (Y3Q3), PATTA followed the COVID-19 related rules and guidelines

set forth by the GoP and USAID to safeguard the agriculture sector. The project swiftly

spearheaded a robust response to support its agribusiness partners (Supply Side Partners –

hereinafter SSPs) by helping them tackle the pandemic and mitigate losses. In line with USAID’s

global Digital Strategy, PATTA adopted to COVID-19 by quickly transitioning to the use of digital

media platforms, mobile communications and other implementation innovations to respond to

the needs of SSPs and small farmers. The project facilitated its SSPs to continue raising awareness

on new and efficient agricultural technologies and relay critical information. PATTA also

undertook several innovative initiatives supporting private-sector focused information

dissemination on agricultural technologies to at-risk farming communities to aid in the GoP

response to COVID-19.

Over the quarter, PATTA supported 16 SSPs with promotion of their agricultural technologies

by converting field demonstrations into 17 radio tele-demonstrations. Shows were broadcast

across 23 districts of Sindh, Punjab, Balochistan, Gilgit-Baltistan (GB) and Khyber Pakhtunkhwa

(KP), successfully raising technology-related awareness among rural farmers in these areas.

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Furthermore, the project signed an agreement with the Department of Agriculture, Livestock

and Fisheries, KP, to respond to the COVID-19 crisis through a tele-farming initiative comprised

of effective digital communication strategies, mobile advisory services, and awareness-raising

campaigns targeting small farmers. Phase I of this tele-farming initiative increased awareness of

safe usage of the latest agricultural technologies and products among small farmers through

promoting five technologies of five SSPs through SMS and Robocalls to 52,500 farmers. In

addition, PATTA attained a No Objection Certificate (NOC) from the KP for the existing districts

of Mardan, Peshawar and Mansehra, and for the new districts of Dera Ismail Khan, Charsadda,

Swabi, Malakand, and Swat.

Over the quarter, PATTA also supported 19 SSPs with the promotion of their agricultural

technologies and products in two editions of ‘Kisan World’ agricultural magazine, distributed to

over 30,490 farmers across Pakistan. This initiative encouraged SSPs to adopt new ways of

connecting to farmers during the COVID-19 pandemic. In addition, PATTA promoted project

milestones and other information in this magazine for increased visibility.

PATTA’s COVID-19 response also included social media campaigns to increase awareness on

agricultural technologies. A wheat harvesting campaign was launched on May 16, 2020 to promote

the wheat harvesting technologies of SSPs, aimed at increasing understanding and adoption of

these technologies among smallholder farmers to reduce post-harvest losses. PATTA also

published an international blog titled ‘’How Innovation and Agility are Supporting Pakistani

Smallholder Farmers During COVID-19” on Medium.com. Similarly, PATTA launched an audio-

visual social media campaign on May 7, 2020 comprised of the project’s key partners’ testimonials

to increase visibility among stakeholders.

PATTA is also pleased to note that a Memorandum of Understanding (MoU) was signed with the

Bank of Punjab (BOP) on June 3, 2020 for technology promotion and commercialization. The

project will facilitate the BOP’s engagement with project stakeholders including SSPs, 1Demand-

1 DSPs are suppliers, dealers, farmer networks/associations and other stakeholders working in agriculture sector

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Side Partners (DSPs), and farmers, with the goal of raising awareness of available financial schemes

and products.

As a result of the above initiatives, PATTA achieved significant progress against its quarterly

targets. A total of 357 Full-Time Equivalent (FTE) jobs were created and the value of annual sales

of farms and firms reached USD 4.426 million. The project helped leverage USD 0.582 million in

terms of private sector investment, with 31,258 individuals applying improved agricultural

management practices, and a total of 43 agricultural tools and technologies commercialized.

Over the next quarter (Y3Q4), PATTA will continue to adapt implementation methods to

achieve targets, in evaluation of the transpiring COVID-19 crisis in Pakistan.

II. HIGHLIGHTS OF KEY ACCOMPLISHMENTS PATTA is a four-year project contributing to USAID’s Development Objective 3 - “Increased

Private Sector-led Inclusive Economic Growth” - through job creation and increased incomes in

the agriculture sector. The project aims to work with the private sector to adapt, commercialize,

promote, and disseminate affordable, effective, and appropriate agricultural technologies to

smallholder farmers in Pakistan. This is anticipated to lead to increased agricultural productivity,

enhanced resilience to climate change, reduced post-harvest losses, and ultimately higher incomes

among smallholder farmers. By April 2021, the project expects to have leveraged at least US$4.8

million in private sector capital investment to commercialize 500 agricultural technologies that

meet the needs of smallholder farmers. This project anticipates increasing the sales of PATTA’s

agribusiness partners by US $17.68 million. Through awareness-raising efforts promoting these

technologies to at least 225,000 stakeholders, PATTA expects 122,500 smallholder farmers to

utilize these technologies and, in turn, benefit from sales amounting to $8.58 million. As a result

of this activity, the project also aims to create a minimum of 3,400 FTE jobs. PATTA’s objectives

per its Results Framework are as follows:

Objective 1: Enable agricultural technology-related businesses to expand and adapt their products and services to meet smallholder farmers’ needs.

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Objective 2: Increase the access of smallholder farmers to affordable, appropriate and effective agricultural technologies. Objective 3: Scale up the adoption and use of agricultural technologies. The following table summarizes progress made against project targets by the close of this quarter, with consecutive sections of this report detailing progress under each Objective (referred to as “Component”) of the below framework (for a detailed update on progress against project indicators, see Annex I): Table 1: Summary of PATTA Progress

Indicators Q3Y3 Progress Cumulative Progress Against LOP Targets

Target Achievement % Target Achievement %

Goal: To identify, support, and bring to scale private sector solutions to improve agricultural productivity in Pakistan

1. EG.3-2 Number of individuals participating in USG food security programs (IM-level)

2N/A N/A N/A 33,100 25,017 76%

2. 3.2.2c. Value (USD) of annual sales of farms and firms receiving USG assistance

$1.724M $4.426M 256% $17.68M $18.304M 104%

3. Value of small farmers’ incremental sales generated with USG assistance (Custom)

3N/A N/A N/A $8.58M $5.35M 62%

4. 3.2a Number of full-time equivalent jobs created as a result of USG assistance

400 357 89% 3,400 2,281 67%

Result 1: Agricultural technology related businesses enabled to expand and adapt their products and services to meet smallholder farmer’s needs

5. Number of private sector firms investing capital to improve business performance as a result of USG assistance (Custom)

7 5 71% 30 16 53%

IR 1.1 Improved business performance of private sector companies

2 Due to the COID-19 lockdown, PATTA has postponed all activities related to this indicator. 3 PATTA has proposed reporting frequency ‘annually’ on this indicator; data will be reported in Y3Q4.

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Indicators Q3Y3 Progress Cumulative Progress Against LOP Targets

Target Achievement % Target Achievement %

6. EG 5.2-1Number of firms receiving USG-funded technical assistance for improving business performance (Standard)

NA N/A N/A 30 37 123%

IR 1.2 Increased private sector investment to support entrepreneurship

7. 3.2.3b. Value (USD) of private sector investment leveraged to support entrepreneurship through USG assistance

$ 0.486M $ 0.582M 120% $4.8M $3.742M 78%

Result 2: Increased smallholder farmers access to affordable, appropriate and effective agricultural technologies

8. 3.2.3.a. Number of microenterprises supported by USG assistance

N/A N/A N/A 350 425 121%

IR 2.2 Tools, technology or practices commercialized

9. Number of tools, technologies, or practices commercialized with USG support (Custom)

50 43 86% 500 309 62%

Result 3: Scaled up adoption and use of agricultural technologies

10. 3.2.2b Number of individuals in the agriculture system who have applied improved management practices or technologies with USG assistance

30,000 31,258 104% 122,500 88,506

72%

IR 3.1 Improved management practices or technologies in the agriculture system

11. Number of individuals who have attended USG supported awareness campaigns (Custom)

30,000 447,133 157% 225,000 196,107 87%

12. Number of demonstration activities organized to

60 49 82% 800 5TBD TBD

4 Number included the number of individuals who have participated in awareness campaigns through two tele-demonstration activities (i.e. Kisan World magazine & tele-farming campaign). Radio show coverage data (more than 2 million) are not included in this figure. 5 This is a new custom indicator and PATTA will report its cumulative progress in Y3Q4.

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Indicators Q3Y3 Progress Cumulative Progress Against LOP Targets

Target Achievement % Target Achievement %

promote uptake of agricultural technologies (custom)

Cross Cutting

13. (GNDR-2) Percentage of female participants in USG assisted programs to increase access to productive economic resources (assets, credit, income or employment)

6N/A N/A N/A 20%

N/A

20%

III. PROGRESS BY COMPONENT The following section describes PATTA’s progress against its objectives, or components. In this

reporting quarter, PATTA could not implement demonstration and training activities in

accordance with the coded activities planned due to government-mandated bans on gatherings

and lockdowns throughout Pakistan. However, thanks to the approval of PATTA’s Contracting

Officer Representative (COR), several activities within PATTA’s existing scope were re-

organized to occur in the digital sphere (i.e. various “tele-activities”) and completed during the

quarter, contributing to progress against PATTA’s targets.

III.1. Component One: Enable agricultural technology businesses to expand and

adapt their products and services to smallholder farmers’ needs

Under this component, PATTA engages and builds the capacity of private sector agricultural

technology companies (i.e. SSPs) to invest in increased marketing of products that meet the needs

of smallholder farmers. PATTA is currently working with 37 SSPs involved in the manufacturing,

assembly, supply, or import of agricultural technologies to scale up investment, promote and

commercialize new technologies. PATTA’s facilitation of collaborative interventions (i.e. trainings,

demonstrations, etc.) and productive linkages between SSPs and Demand Side Partners (DSPs)

aims to increase technology adoption among smallholder farmers, thereby boosting the revenues

6 Due to COVID-19, PATTA has postponed activities related to this indicator.

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of smallholder farmers and partner companies, and ultimately improving the agriculture-fueled

economy and food security situation of Pakistan.

During Y3Q3, keeping in view the prevailing COVID-19 situation and the project’s Cost Benefit

Analysis (CBA) results, PATTA explored alternatives to field-based technology promotion, such

as using radio shows, tele-farming, and a nationwide agriculture-focused print magazine.

Identification of potential agricultural technologies (products and processes) for adoption at various tiers of farmers

PATTA held virtual meetings with SSPs for identification, shortlisting, and commercialization of

relevant technologies with respect to climate, geographical locations, crop phonological cycle and

smallholder farmers’ needs. PATTA completed one round of virtual meetings with SSPs and

identified 31 new technologies for promotion through PATTA-supported promotional activities

using different forms of media such as radio and print. During the reporting quarter, PATTA

supported the promotion of 96 (31 new, 65 old) technologies.

Commercialize agricultural technologies and services for smallholder farmers through demos, trainings, and expos

During Y3Q3, PATTA

discussed with SSPs and

facilitating partners other

possible means of

technology promotion and

commercialization during

the COVID-19 pandemic,

such as radio tele-

demonstrations, tele-farming

initiatives, and agricultural

magazine promotion – all of

which were agreed upon as viable alternative methods of technology promotion. During the

quarter, PATTA’s SSPs reported the commercialization of 43 new technologies.

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96

43

# of New TechnologiesIdentified

Total # of TechnologiesPromoted

# of New TechnologiesCommercialized

Q3Y3- Promotion and Commercialization of Technologies

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Engage and facilitate SSPs for private sector capital investment to introduce and commercialize

agricultural technologies

Under this activity, PATTA engages SSPs in different areas to encourage investment in

commercializing agricultural technologies through demonstration events in which DSPs are

identified to establish more dealerships in new geographical areas across Pakistan.

Support the expansion of SSPs through improved access to finance

In previous quarters, PATTA supported 20 SSPs with the development of business and financial

plans to enable effective use of available resources for maximum impact at minimum cost, and

conducted an analysis of SSPs’ financial management systems and processes to identify potential

for automation, technology upgradation and bottleneck removal. Over the quarter, PATTA

continued this analysis by collecting the required information from Kold Kraft, Eastern Agro,

Auriga Chemicals, Kolachee Industries, and Pak Gharo. SSP feedback on Financial Business Plans

was also collected.

Coordinate and connect FIs with SSPs to launch loans and leasing products

During the quarter, PATTA continued supporting SSPs by disseminating information on different

financial facilities through WhatsApp and email. Matra Asia is one such example of an SSP which

benefitted from this outreach by opting for a relief package for SMEs affected by COVID-19,

offered by State Bank of Pakistan (SBP)7. SBP announced loans through commercial backs to help

SMEs pay their employees at financing rate of three percent, including a deferred payment option

and with no impact to credit history. Matra Asia approached PATTA for such a facility and was

linked with Faysal Bank to avail this financing opportunity. After the initial due diligences process,

a financing facility of PKR 13.74 million (US$ 85,905) was approved on May 20, 2020 by Faysal

Bank. The Approval Letter can be found in Annex II.

In addition, on June 3, 2020, a Commitment of Collaboration (CoC) was signed between PATTA

and the Bank of Punjab (BOP). Under this CoC, BOP will support PATTA’s SSPs with availing

various financial options under SBP relief packages for SMEs. The BOP will collaborate with

7 Being the Central Bank of the country, State Bank of Pakistan has been entrusted with the responsibility to formulate and conduct monetary and credit policy

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PATTA on local training and awareness sessions to impart knowledge and understanding of basic

financial concepts, products and services, and with guiding SSPs and DSPs. The bank will seek

feedback from PATTA’s SSPs to develop innovative lending products for agribusinesses.

Engage SSPs and DSPs through meetings to create B2B linkages for new dealership

During the quarter, 35 new dealers were engaged with three different SSPs in the new districts

of Quetta, Swabi, Charsadda, Malakand and Swat. All 35 dealers signed dealership agreements

aimed at disseminating the products of SSPs in the downstream market. PATTA plans to train

dealers located in new districts on Basic Selling and Marketing skills with the purpose of equipping

them with the essential selling skills for better performance and technology promotion.

Table 2: Details of DSPs identified in new PATTA districts S. No

Business Name Owner Province Districts Partner SSP

1 Pak Zarai Adviyat Fazle Subhan KPK Malakand Solve Agri Pak 2 Veterinary Health Clinic Dr.Taimur KPK Swat Solve Agri Pak 3 Rahmat Bhusa & Vanda Rahmat Khan KPK Swar Solve Agri Pak 4 Aban Vater.Store Sohrab Ali KPK Malakand Solve Agri Pak 5 Malakand Dairy Consultants Dr Shabab Ali KPK Malakand Solve Agri Pak 6 Subhan Verternary Fazli Subhan KPK Malakand Solve Agri Pak 7 Asad & Brothers Goher Khan KPK Malakand Solve Agri Pak 8 Siyab Store Siyab Khan KPK Malakand Solve Agri Pak 9 ShifaKhana Verter. Zaib Khan KPK Malakanad Solve Agri Pak 10 Fazal Karem Atta /Vanda Dealers Fazal Karim KPK Malakand Solve Agri Pak

11 Azeem Atta/Vanda Dealers Azeem Khan KPK Malakand Solve Agri Pak 12 Amjid Vanda Store Amjad Khan KPK Malakand Solve Agri Pak 13 Mujeb Atta /Vanda Dealer Mujeeb KPK Malakand Solve Agri Pak 14 Muslim Bhussa /Vanda Dealer Muslim Khan KPK Malakand Solve Agri Pak

15 H.Siyal & Sons Sial Muhammad KPK Malakand Solve Agri Pak 16 Khan Bahader Keryana Store Khan Bahader KPK Malakand Solve Agri Pak

17 Adam Zai Vanda Dealers Muzamil Khan KPK Malakand Solve Agri Pak 18 Rahim Veterinary Store KPK Malakand Solve Agri Pak 19 Sher Malik Feed Store Sher Malik KPK Malakand Solve Agri Pak 20 Janzada & Sons Jazada KPK Malakand Solve Agri Pak 21 Murad Vandda Murad Khan KPK Malakand Solve Agri Pak 22 Gul Amir Atta /Vanda Dealer Gul Amir Jan KPK Malakand Solve Agri Pak 23 Talha Enterprises Qazi Ayaz Balochistan Quetta Cattle.Kit 24 Sabzal Dairy Form HabibRahman Balochistan Quetta Cattle.Kit 25 H.Akbar Dairy Mir.Dawood Balochistan Quetta Cattle.Kit 26 A.Rashid Khilji Dairy Abdul Rashid Balochistan Quetta Cattle.Kit 27 Sohail Dairy Sohail Khan Balochistan Quetta Cattle.Kit 28 Naseeb Dairy Naseeb ULLAH Balochistan Quetta Cattle.Kit 29 Basit Dairy Basit Khan Balochistan Quetta Cattle.Kit

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30 M.Iqbal Dairy M.Iqbal Balochistan Quetta Cattle.Kit 31 Majeed Dairy Majeed Gujar Balochistan Quetta Cattle.Kit 32 Bahaudin Dairy Bahudin Kakr Balochistan Quetta Cattle.Kit 33 Swabi Spray Centre M.Jamal KPK Swabi Auriga Chemicals 34 Topi Spray Centre Sajeed Ahmd KPK Swabi Auriga Chemicals 35 Haron Spray Centre Chman KPK Swabi Auriga Chemicals

Technical assistance to selected SSPs on highly participatory SBCC tools and processes

During the quarter, SSPs worked remotely to promote their technologies and encourage positive

behavior change to cope with the pandemic. Most SSPs shared updates on their technologies on

social media platforms such as Facebook, WhatsApp, and Instagram. PATTA coordinated with 12

SSPs through the SBCC Working Group on WhatsApp to develop technology awareness

messages for their DSP networks and farmers during the pandemic. Supported SSPs included

Cattlekit, Solve Agri Pak, Matra Asia, Farm Dynamics Pakistan, Ali Akbar Group, Greenland Zone,

Soby Engineering, Dairy Solution, Farm Solutions, Ravi Agric, KBBS, and Auriga Group. Following

are some of the messages designed and posted for this social media awareness campaign.

Figure 1: SSPs Social media campaign to respond Covid-19 situation

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III.2. Component Two: Capacity-building of DSPs to Increase Smallholder

Farmers’ Access to Affordable, Appropriate, and Effective Agricultural

Technologies

Under this component, different capacity-building initiatives for DSPs have been designed to

improve their overall businesses, including management practices and marketing. DSPs are

engaged to invest in, help commercialize and increase smallholder farmers’ access to affordable,

appropriate and effective agricultural technologies. Under this component, PATTA conducts DSP

trainings on enhancing marketing skills to increase sales and improve financial management

practices, and engages SSPs and DSPs to create Business to Business (B2B) linkages for new

dealerships. PATTA supports SSPs to link with newly identified DSPs through exposure visits to

SSP manufacturing sites and by arranging linkage engagement meetings. PATTA and SSPs jointly

organize these dealer engagement meetings where SSPs develop the capacity of participating

dealers on products/technologies. Due to Covid-19 pandemic, no demonstration or expo was held and

therefore, this activity will be planned and executed in the next quarter subject to government regulations

on public gatherings.

III.3 Component Three: Scale up the Adoption and Use of Agricultural

Technologies

Under this component, PATTA organizes different agricultural technology demonstration

activities, facilitates the participation of SSPs in these activities, provides trainings to the SSP

salesforce on basic selling skills and advanced managerial skills, and raises awareness among

partners about improved technologies and best practices in agriculture through mass media

campaigns and other means. PATTA supports and conducts demonstration activities for SSPs and

DSPs on promoting the uptake of agricultural technologies. The project provides a platform for

SSPs/DSPs to participate in technology awareness demonstration sessions, mega demonstration

events with individual SSPs, field plot demonstrations, and expos. PATTA, with the support of

facilitating partners, Provincial Agriculture Departments, International/Local NGOs, and other

stakeholders, mobilizes farming communities and arranges and manages onsite events.

Technology awareness demonstration events are jointly planned by PATTA and its partner

SSPs/DSPs, keeping in view the cropping season, new geographical locations and potential

business expansion opportunities.

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Engage DSPs/SSPs in demonstration activities that promote uptake of agricultural technologies

PATTA’s technology promotion activities are usually on-site demonstrations and dependent on

the physical presence of SSPs and farmers. However, due to the COVID-19 outbreak and

suspension of field activities per GOP regulations, PATTA collaboratively developed and

streamlined innovative methods of supporting beneficiaries while maintaining the safety and health

of all parties involved. With prior approval from PATTA’s COR, the project was able to engage

SSPs in alternative, digital activities focused on agricultural technology promotion, such as tele-

demonstrations, tele-farming and technology promotion through print media.

Innovation 1: Tele-demonstrations through radio to promote uptake of agricultural technologies

PATTA converted its expertise of organizing

live, on-field demonstrations into tele-

demonstrations to reach diverse farmer

groups across Pakistan. PATTA supported

SSPs to raise awareness of improved livestock

and horticulture technologies through

collaboration with the Suno FM Radio Pakistan

network, SSPs and provincial Agriculture

Extension Departments. From May – June

2020, PATTA supported a total of 16

agribusiness partners to promote technologies

via 20 radio shows broadcast across 23

selected districts of Sindh, Punjab, Balochistan,

Gilgit-Baltistan and Khyber Pakhtunkhwa to

three million listeners. Radio tele-

demonstrations delivered the latest

information on agri-tech innovations, with an

eye on formerly unreached farmers in the most remote areas of Pakistan. PATTA developed an

on-air plan for pre-recorded radio programs that allocated 30 minutes per show in each province.

Figure 2: Social media post of PATTA tele-demonstrations

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Tele-demonstrations Phase 1

PATTA developed and submitted a briefer for Tele-demonstrations Phase 1 for clearance to the

Development, Outreach and Communications (DOCs) office. Following approval, PATTA

convened two groups of four SSPs each which represented separate technology clusters, and

organized pre-recordings of the radio shows. PATTA also coordinated with SSPs to plan tele-

demonstrations through radio and carried

out pre-recordings and subsequent airings.

Farmer Abdur Rehman tuned into Suno FM

89.4 from his village in district Rahim Yar

Khan, Punjab province, and shared his

experience: “I was keen to listen to what

PATTA’s partner agribusinesses Circle

International, KB Business Services, Cattlekit

and Sayban International had to say about crop

farming technologies. I learnt about two wheat

harvesting agricultural technologies which can reduce post-harvest losses. I plan to use these technologies

next year on my land during the wheat harvesting season.”

Table 3: SSPs Involved in Phase 1 Tele-demonstration Technology

Cluster SSP Name

SSP Guest for Radio

Program Designation

Radio Program 1

Farm Solutions Dr. Hafiz Muhammad Ehsan Territory Manager

Auriga Chemicals Mr. Muhammad Osama Tayyub Head of Human Resource

Matra Asia Mr. Waleed Sadiq Manager Marketing

Ravi Agric Mr. Adnan Iqbal General Manager

Radio Program 2

Cattlekit Dr. Shabir Ur Rehman Director, Sales

Circle International Mr. Imtiaz Aziz General Manager

KB Business

Services Muhammad Usman

Manager Business

Development

Sayban International Dr. Nasir General Manager Technical

Farmers who listened to PATTA’s Phase 1Tele-Demonstrations have positively adopted new agricultural products. For example, farmer Nawazish Ali, from the village Nomal in GB, adopted Vanda feed for his cattle after hearing about it via PATTA’s tele-demonstration. Nawazish Ali indicated: “PATTA’s radio show was very beneficial for me because it increased my knowledge about the latest agricultural technologies related to cattle feed. I have started feeding my cows Vanda provided by the project’s partner agribusiness Matra Asia. I can see that the cows are producing an additional 1 liter of milk every day and their health has improved too”.

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PATTA also widely circulated and disseminated the airing program for the radio shows to farmers

and dealers using different networks (i.e. Provincial Agriculture Extension departments, farming

communities, farmer associations, Farm Service Centers, and local NGOs). The below chart

shows the number of technologies promoted by SSPs during the first phase of tele-

demonstrations. For a detailed airing schedule and list of technologies promoted, see Annex III

Tele-demonstrations Phase 1I

PATTA launched the second phase of tele-demonstrations on June 24, 2020, in collaboration

with the local Suno FM radio network. The project supported a total of eight SSPs with promotion

of their agricultural technologies through a total of 10 radio shows, out of which seven were

broadcast in selected districts of Sindh, Punjab, Balochistan, Gilgit-Baltistan and Khyber

Pakhtunkhwa provinces. The remaining three radio shows will be broadcast during the in the first

month of next quarter.

Table 4: SSPs in Phase 1I Tele-demonstration

Cluster SSP Name SSP Guest for Radio Program Designation

Radio Program 3 Solve Agri Pak Mr. Mian Waqas

Raza Marketing Manager

ICI Mr. Sajid Mahmood Technical Manager Greenland Engineers Mr. Usman Iqbal Director

Solve Agri pak

ICI Pakistan

Greenland Engineers

Noorani Seeds

Agritech Industries

Tara Group

AR Seeds

Zalazar Engineering

8

6

3

5

9

7

5

5

Number of Technologies Promoted

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Noorani Seeds Mr. Rehan Hayat Director

Radio Program 4

Agritec Industries Cap® Shahid Rahim CEO Tara Imperial Industries Dr. Ahmad Saleem General Manager

AR Seeds Mr. Fahad A. Juma Director

Zalazar Engeering Khawaja Anas Usman Manager

PATTA widely circulated the radio program airing schedule to farmers and dealers using different

networks (i.e. Provincial Agriculture Extension departments, farming communities, farmer

associations, Farm Service Centers, and local NGOs). Following is the summary of technologies

promoted in the tele-demonstrations Phase 1. For a detailed airing schedule and list of

technologies promoted, see Annex IV.

Innovation 2: Tele-farming initiative in collaboration with GoKP to promote uptake

of agricultural technologies

Mobile communication can improve farmer access to information for improved productivity and

innovation, especially during the COVID-19 pandemic. In coordination with the Government of

Khyber Pakhtunkhwa (GoKP), PATTA furthered its mission while contributing towards the

safekeeping of the local agriculture sector by leveraging the connectivity of mobile-based

Solve Agri pak

ICI Pakistan

Greenland Engineers

Noorani Seeds

Agritech Industries

Tara Group

AR Seeds

Zalazar Engineering

8

6

3

5

9

7

5

5

Number of Technologies Promoted

21

communication to continue raising awareness of agricultural technologies and their safe use.

Specifically, the project developed effective, customized mobile advisory services and awareness-

raising campaigns catering to the needs of small farmers in this region. PATTA is pleased to report

that during the quarter, advisory services via SMS and Robocalls were delivered to 50,200 farmers

across the province, including farmers in the Newly Merged Districts.

Coordination with GoKP and signing of agreement

PATTA signed an agreement with the Department of Agriculture, Livestock and Fisheries, GoKP

to collaboratively launch tele-farming advisory

services to improve farmer’s accessibility to

critical information on agricultural technologies,

increase their resilience, and uplift morale

during this fragile time. Fortunately, since

November 2018 this provincial agriculture

department has been a key ally of USAID in its

mission to enhance food security and generate

agriculture sector employment opportunities in KP.

Content development

PATTA kicked off its tele-farming initiative by developing social messages for a total of 11

technologies of 11 SSPs to support the adoption and safe use of technologies. The messages

promoted specific technologies, including U.S.-based technologies. These messages were

translated to Urdu and converted into voice recordings for Robocalls. Next, SMS and Robocall

content was submitted to the KP Agriculture Extension Department for further execution. SMS

and Robocalls were developed for the following agricultural technologies, with green highlights

designating U.S.-based technologies:

Table 5: List of technologies finalized for tele farming S. No Technology Name Technology For SSP’s Name

1 Mini Reaper binder Harvest of wheat crop and other crops Soby Engineering 2 Post storage Bags/Hermetic Bags Storage of grain Haji Sons 3 Sugarcane planter Sugarcane planting FDP 4 Rhodes grass Livestock feed Sayban and FDP 5 ABS Sex Semen Animal Genetics Matra Asia

“We are running the Tele-Agriculture Farming System in Khyber Pakhtunkhwa to provide vital advisory services through Information Communication Technology (ICT) to improve farmer’s accessibility to timely and relevant information on agricultural technologies. We hope to increase agricultural productivity and enhance farmers’ ability for improved crisis preparedness in the COVID-19 context,” - Dr. Muhammad Israr, Secretary Agriculture, Livestock, Fisheries and Cooperative Department, GoKP

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6 Lamb/kid milk replacer Small Ruminants Solve Agri Pak 7 Rice Drum Seeder Rice Nursery Sowing Greenland Engineers 8 Vegetable Seeder Sowing of vegetable seed Greenland Engineers 9 Livestock Feed Milk and Meat livestock Solve Agri Pak 10 De wormer For Dairy, Fattening animals and

Sheep/Goat ICI

11 Mobile Milking machines Dairy farmers Dairy Solutions and Cattlekit

Rollout of tele-farming in KP

In the first phase of the tele-farming initiative, PATTA disseminated information on five

horticulture and livestock technologies through pre-recorded Robocalls and SMS messages

disseminated to 50,200 farmers.

Table 6: Details of robo calls and SMS S.

No Technology

Name of SSP No of SMS

and Robo calls

No of

Participant

1 Mini Reaper binder Soby Engineering 10,500 10,500

2 Post storage Bags/Hermetic Bags Haji Sons 10,500 10,500

3 Sugarcane planter FDP 10,500 10,500

4 Rhodes grass FDP 10,500 10,500

5 ABS Sex Semen Matra Asia 10,500 10,500

Total 52,500 52,500

Innovation 3: Demonstration of agricultural technologies through print media

PATTA facilitated its SSPs to promote their agricultural products and tools in the agriculture-

specific Kisan World magazine, a popular print medium with farmers in Pakistan. The magazine

has a total readership of 32,000 farmers across

Pakistan. SSPs were facing difficulties in promoting

their products to farmers and PATTA filled this

communication gap so that SSPs could formally

reach more farmers. Kisan World magazine is

published in Lahore and reaches the SSPs’ target

audiences across all major districts in Pakistan, where agribusinesses are unable to organize

promotional events or technology demonstrations due to the ongoing COVID-19 crisis.

Farmers’ adoption of agricultural technologies promoted by USAID PATTA through the tele-farming initiative is obvious. In district Mardan, farmer Zulfiqar adopted Rhodes grass feed for his livestock animals and said, “I have planted the technology on my eight kanals land and it has germinated well. This is a great product for livestock farmers.”

23

Content development

PATTA developed content to promote SSPs’ technologies as well as the project’s technology

transfer initiative. Each magazine page that promoted SSPs’ technologies also contained USAID

branding per the Mission branding and marking guidelines following DOCs office clearance.

PATTA supported a total of 18 SSPs to promote their agricultural technologies in two editions

of Kisan World magazine. The project also developed content for the third edition in which seven

SSPs will be supported to promote their products, to be released in July 2020. For detailed of

technologies promoted see Annex V.

Table 7: Details of SSPs and their technologies promoted in Kisan World magazine May 2020 edition Sr # SSP Technology Technology Type

1 Ali Akbar Group 1. Static Spinosad ME U.S. technology

2 Cattle Kit 1. Single Row Maize Chopper 2. Vertical TMR Wagon 3. Cattlekit booster- Silage baler & Wrapper 4. Multi-purpose Silage Packing Machine 5. Drum Mover

Other Technologies

3 Solve Agri Pak 1. Milk Prime (Dairy Feed) 2. Calf Prime (Calf Milk Replacer) 3. Milk Prime Plus (Dairy Feed)

Other Technologies

4 Dairy Solution 1. Silage Baler & Wrapping Machine 2. Tru- Blue LCA LCD (Disinfectant Solution) 3. Italian Milking Machine 4. Automatic Milking Parlor 5. Termite

Other Technologies

5 CKD Seeds &

Fertilizers

1. Hybrid Rice Seeds Other Technologies

6 Green Land

Engineers

1. Green Rice Drum Seeder 2. Seedling Transplanter 3. Manual Cono weeder 4. Hand push Seeder 5. Portable Seeder 6. Vegetable seeder Roller Type 7. Vegetable seeder Spoon Type 8. Mechanical Rice Weeder 9. Mini Power Tiller 10. Green Walking type weeder 11. Green Walking type reaper 12. Back Pack weeder & Bush Cutter 13. Green brush cutter shoulder type 14. Green Olive Fruit Harvester

Other Technologies

7 Hamdard Agro

Engineers

1. Potato Digger (Chain System) Other Technologies

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8 Noorani Seeds 1. Koh E Noor Bemisal Fodder Seeds 2. Koh E Noor Rhodes Grass Seeds

U.S Technologies

9 KB Business Services 1. PP Baler Twines & Ropes Other Technologies

10 Soby Engineering 1. Mini Tractor Other Technologies

Table 8: Details of SSPs and their technologies promoted in Kisan World magazine June 2020 edition Sr # SSP Name Name Of Technologies Technology Type

1 Greenland Zone 1. Fast Exit Milking Parlor 2. Feed Mixer Wagon 3. Small Silage Baler & Wrapper 4. Row Independent forage harvester 5. Drum Mover

Other Technology

2 Farm Solution 1. Fating Feed 2. Dairy Feed 3. Horse Feed 4. Milking Machine 5. Milking Line System 6. Milking Parlor 7. Toxin Binder 8. Live Cattle Import 9. Live Cattle Import 10. Glycomix 11. Mineral & Vitamin Premixes

Other Technologies

3 Matra Asia 1. ABS Sex Semen 2. Meet King (Fating feed) 3. Excellence (Mineral Mixture) 4. Alfa Alfa Seeds 5. Sorgham Sudan Grass Seeds 6. Rhodess Grass Seeds 7. Matra Maize Seeds 8. Rye Grass Seeds

Other Technologies

&

US Based Technology

4 Ravi Agric 1. Forage Harvester 2. Single Row Chopper 3. Automatic Rice Transplanter 4. Silage Bailor

Other Technologies

5 Agri Tech 1. Row Independent forage harvester 2. Pruner Cutter 3. Silage baler wrapper 4. Boom Sprayer 5. Pneumatic Planter 6. TMR Wagon

Other Technologies

6 Circle International 1. Milking Solutions 2. Silage Baler and Wrapper 3. Hye Baler 4. Precision Planter 5. Drum Mover 6. Milking Machinery 7. Grass Harvester 8. Milking Parlor

Other Technologies

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9. 9 arm windrower rake 7 Sayban International 1. Maxi Graze - Surgo-Sudangrass

2. Charger – Micronutrient 3. Biophos Fort - Bio Fertilizer 4. Bio Talk - Bio Fertilizer

US Based technology

8 Zalazar Engineering 1. Potato Washing Plant 2. Citrus Processing Unit 3. Mango Processing Plant 4. Onion Processing Plant 5. Tomato and Vegetable washer 6. Potato portable grader

Other Technologies

9 Rachna Agri Business 1. Hybrid Okra Seed – Malka 2. Bitter Gourd Hybrid Seed – Charlie 3. Hot Pepper Hybrid Seed – Shandar 4. Sorgham Sudan Grass Seeds - Healthy

Cow

Other Technologies

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Facilitate SSPs to organize demos for commercialization of U.S.-based agriculture

technology products and services

PATTA facilitates SSPs with the organization of demos to promote and commercialize U.S.-based

agricultural technologies at various geographical locations across Pakistan. During the quarter,

PATTA adopted an innovative approach to designing interventions promoting U.S.-based

technologies through virtual platforms, such as through tele-farming in KP and conducting tele-

demonstrations using electronic and print media.

Table 9: Details of U.S. technology promoted during reporting quarter Sr. No PATTA SSP Type of

Technology Product Description

1

SSP: Ali Akbar Group Name of Technology: Static Spinosad ME US-Company: DOW Agri Sciences

Agriculture

STATIC Spinosad ME was developed by Dow AgroSciences and ISCA Technologies. The USDA and other government institutions were also involved in the development of this technology. Ali Akbar Group is representing Dow Agri Sciences technology for catering fruit fly problems in Pakistan. STATIC™ Spinosad ME insecticidal bait is an “attract-and-kill” insecticide bait that is specific to male fruit flies which respond to the powerful chemical attractant methyl eugenol. Baits of this type are often referred to as Male Annihilation Technique (MAT) products and work by selectively eliminating males from a fruit fly population, leading to mating disruption and localized population control.

2

SSP: Dairy Solution Name of Technology: Tru- Blue LCA LCD (Disinfectant Solution) US-Company: BouMatic LLC (USA)

Livestock

BouMatic LLC (USA) offering range of milking technologies including Chemical Products & Supplies, DX Aftermarket Products and Supplies. US based chemicals & disinfectant solutions are for all types of dairy farms (small, medium and large scale or commercial farms)

3

SSP: Dairy Solution Name of Technology: Automatic Milking Parlor US-Company: BouMatic LLC (USA)

Livestock

BouMatic LLC (USA) offering, Milking Equipment and Milk Cooling System with aftermarket products and supplies. Sales and installation of full range of BouMatic equipment and services through trained technical personnel. . US based milking technology is mainly for large scale or commercial farms and product market positioning is very good. Dairy solution installed imported milking parlors to their corporate clients.

4

SSP: Noorani Seeds Name of Technology: Kohenoor Bymissal Fodder Seeds – (Mulato II Grass Seed) US-Company: Tropical Seeds

Agriculture

Along with other fodder seeds, Kohenoor International also deals in US based technology – a fodder seed (US seed name is MULATO II and local name is Safa Baymisaal Grass Seed) which is rich in protein and protein quantity is as high as 16-22%, its increase animal, milk and meat quantity. This grass is also cultivated in saline soil, low water requirement and this is helping to convert in silage. One-time plantation after that farmer can harvest 350 times, the time duration 12-15 years.

5 SSP: Noorani Seeds Name of Technology: Kohenoor Rhodes Grass

Agriculture

Kohinoor International is main dealer and imports Siambaza-mombasa Grass seed from Tropical Seeds US based company. Tropical Seeds emerged from the Group, leader in varietal development for improved sustainable livestock

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Seeds – (Siambaza-mombasa Grass US-Company: Tropical Seeds

systems in the tropics, subtropics, and mild temperate areas of the world. It also commercializes improved pasture seed for tropical and temperate climates for national use, serving both the public and private sectors. This grass cultivated in summers season and 7 – 8 cuttings per year. It fulfills feed requirements of livestock throughout the year.

6

SSP: Matra Asia Name of Technology: ABS Sex Semen US-Company: ABS

Livestock

MATRA ASIA recently started working with ABS Headquartered in DeForest, Wisconsin, USA, ABS Global is the world-leading provider of bovine genetics, reproduction services, technologies, and udder care products. ABS is marketing its products in more than 70 countries around the globe, ABS has been at the forefront of animal genetics and technology since its founding in 1941. In bovine genetics, ABS serve more than 40,000 customers globally, including some of the world’s leading beef and dairy producers. ABS Global owns bull studs in Europe, North America, Latin America, and India, selling genetics to dairy and beef customers in North America, Latin America, Asia and Europe.

7

SSP: FDP Name of Technology: Sugar Cane Planter US-Company: John Deere

Agriculture

FDP introduced John Deere (US) tractors and Sugar Cane Planters in Pakistan in 2016, which are recognized as best for their performance. FDP is an authorized John Deere Dealer in Pakistan that offers a wide range of high horsepower tractors (95HP to 210HP) and Sugar Cane Planter of this remarkable brand. These industry leading technologies are known for their suitability for heavy field operations, high performance, precision & efficiency, robustness, durability, reliability and cost effectiveness

Table 10: Details of sales of U.S.- based technologies during the quarter

Sr.# Name of U.S.-based

Technology Name of SSP Sum of sales Y3Q3- USD

1 IPS Semen (U.S.-based) Solve Agri 10,283 2 Liner Maganum

Dairy Solution 10,773

3 Udder blend 964,00 4 Squashes (Maroo Kadoo) ICI Pakistan 18,147 5 Safa Baymisaal Kohenoor International 4,370 6 ABS Sex Semen (U.S. - based) Matra Asia 167,855 7 Maxigraze- Seed Fodder Sayban International 62,243

Total Sale USD 370,071

Awareness-raising on improved technologies and best practices in agriculture Awareness-raising activities are instrumental for PATTA’s behavior change strategy, which has

been designed to address technology uptake among farmers, dealers and SSPs. These targeted

behaviors are the factors which, if practiced correctly and consistently, can bring about significant

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and compounding impact on agricultural technology adoption. Awareness-raising is very

important for strategic behavior change through dissemination of information/ messages on

selected agricultural technology clusters with beneficiaries/ farmers.

Due to the prevailing situation of COVID-19 outbreak, the SBCC working group mutually agreed

not to conduct meetings until the pandemic ends. However, members interacted remotely.

Support partners in designing awareness materials on improved technologies for mass media

campaigns

PATTA supported SSPs Ali Akbar Group and Cattlekit with the design of social media campaigns

for the promotion of their technologies during the challenging time of COVID-19. Key behaviors,

recommended themes and calls-to-action were included in these campaign messages. Audiences

were reached directly with technology messages and connected through different digital media/

new media or any trusted sources for wider dissemination. SSP Cattlekit conducted a campaign

on the hay-making process and provided online trainings to progressive farmers through

demonstration videos posted on their social media platforms. Similarly, SSP Ali Akbar Group

started promotional campaign for their Hybrid Chili seeds.

Figure 3: Sample of campaigns designed for social media awareness with PATTA’s support

29

Facilitate SSPs to rollout mass media campaigns on agriculture technologies

PATTA developed a concept note on the SBCC awareness raising campaign to promote

agricultural technologies. An RFP was published to competitively recruit a BSP to design and

implement campaigns to raise awareness in different thematic areas and increase the use of

agricultural technologies through improved behaviors among men and women farmers. Under

this initiative, PATTA is designing different behavior change messages to increase knowledge on

different thematic areas like milk hygiene, low cost feed rashan,8 harvest and post-harvest

management, and use of various agricultural technologies (small machinery, tools, etc.) among

farmers. During the reporting quarter, PATTA partially completed the hiring process of this BSP.

IV. CROSS-CUTTING THEMES

Gender Inclusion

Gender-inclusive social media campaign on wheat harvesting technologies

Keeping in view the wheat harvesting season and COVID-19, PATTA developed a gender-

inclusive campaign on wheat harvesting technologies of SSPs that included the two-wheel mini

tractors with reaper, three-wheel tractors with reaper binder, grass cutters, and wheat threshers.

The social media campaign had a gender integration aspect because women in Pakistan play a very

critical role in wheat harvesting. Women usually harvest wheat with hand-operated sickles and

this is an extremely laborious, time- and energy- consuming activity. Due to cultural and social

constraints, women do not have information about women-friendly wheat harvesting agricultural

technologies. Lack of information about technologies limits technology adoption by women and

reinforces gender division in agricultural tasks. In light, two of the five technologies highlighted in

PATTA’s campaign were women-friendly wheat harvesting technologies (two-wheel mini tractors

with reaper and brush cutters). PATTA also used gender-inclusive language and visuals in the

campaign which were tailored to cultural norms and sensitivities related to women’s

representation in the agriculture sector.

Women-Centric radio show program in collaboration with Suno FM radio network

8 Traditional animal feed. It is also called Wanda

30

PATTA received USAID DOCs office clearance for a briefer developed on the women-centric

radio show program titled “Jadeed Technology Ka Istamal – Banaye Kisan Aurat ko Khud

Muhtar”. The radio show, in collaboration with Suno FM radio network (Suno FM 89/96), will

host women representatives from the SSPs Dairy Solution, Farm Solutions, Solve Agri Pak, and

Cattlekit for discussion on increasing women’s access to livestock-based agricultural technologies.

During the quarter, PATTA liaised with these representatives to prepare them for the upcoming

pre-recording of these shows. The women-centric tele-demonstration radio shows will be aired

during the next quarter and broadcast across multiple districts in all provinces of Pakistan.

V. COMMUNICATION AND OUTREACH Communications development for tele-demonstrations of agricultural technologies

PATTA developed a script and radio briefer for Phase 1 and 2 of the tele-demonstrations of

agricultural technologies in partnership with Suno FM radio network. The briefer on radio shows

titled “Jadeed Technology Ka Istamal – Kisan Khushaal” was submitted to the USAID DOCs office

for clearance. In addition, PATTA received clearance for a briefer related to a women-centric

radio show titled “Jadeed Technology Ka Istamal – Banaye Kisan Aurat ko Khud Muhtar”.

Furthermore, communications guidelines were given to 16 SSPs for their participation in the radio

programs in this quarter. PATTA team supported SSPs in developing their responses for the radio

show in line with the project’s communication guidelines.

Social media campaigns

Wheat harvesting campaign: PATTA launched an awareness-raising social media campaign in

May 2020 to highlight the usage and benefits of wheat harvesting agricultural technologies during

the COVID-19 pandemic in Pakistan. The campaign comprised of five Urdu social media posts

targeting Pakistani farmers to increase their awareness of PATTA-promoted wheat harvesting

technologies. The campaign emphasized on maintaining social distancing while completing wheat

harvesting-related tasks. The wheat harvesting social media campaign reached a total of 96,795

people and generated 4197 engagements (including reactions, comments, shares).

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Radio Show Announcements: PATTA developed two social media posts to announce the

Phase-2 tele-demonstration of the agricultural technologies airing schedule and to increase

listenership.

Figure 4: Wheat harvesting social media campaign

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#Throwback Video Testimonials: Two #throwback video testimonials of PATTA’s SSPs and

stakeholders appeared on USAID Pakistan’s social media pages on May 7, 2020 and May 28, 2020,

respectively. The first testimonial highlighted the views of Ms. Samina Fazil, President of Islamabad

Women’s Chamber of Commerce and Industry. Mr. Osman Shahid, Director Marketing at

PATTA’s SSP Soby Engineers, provided his views in the second video testimonial. He stated,

“PATTA has supported us in many ways. Earlier it was as if we were working in a cage, but PATTA

expanded our horizon and helped us to work outside our towns. PATTA gave us assistance in developing

our marketing functions as well as re-engineering agricultural technologies.”

Figure 5: Radio show social media announcements

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Op-ed on PATTA’s response to COVID-19

PATTA supported the development of an op-ed / blog titled “How Innovation and Agility are

Supporting Pakistani Smallholder Farmers During COVID-19”. The op-ed highlighted PATTA’s

quick adoption of digital communication and media platforms to respond to the pandemic by

developing customized messages aimed at smallholder farmers that promote ongoing technology

adoption. The op-ed can be accessed here: https://medium.com/@CNFAPR/how-innovation-and-

agility-are-supporting-pakistani-smallholder-farmers-during-covid-19-23f8f5f53bad

Success Stories and blog posts

Harvesting Prosperity in Khyber Pakhtunkhwa: Promoting Agricultural Technologies through

Mobile Communication: PATTA developed a story on the project’s tele-farming initiative in

collaboration with Bureau of Agriculture Information, Department of Agriculture Extension

Khyber Pakhtunkhwa. It is highlighted as a collective response to tackle the current COVID-19

Figure 6: Social media testimonial of Ms. Samina Fazil, Founder Islamabad Women Chamber of Commerce and Industry

Figure 7: Social media testimonial from Osman Shahid, Marketing Director Soby Engineers

34

situation by increasing awareness of safe usage of the latest agricultural technologies and products

among small farmers. The story was submitted to the DOCs office for clearance.

Becoming a Successful Sales Leader: PATTA developed a success story titled ‘Becoming a

Successful Sales Leader’ to narrate the journey of Mr. Muhammad Usman, Zonal Sales Manager

at SSP Matra Asia. He participated in PATTA’s ‘Basic Selling Skills’ and ‘Advanced Managerial and

Supervision Skills’ trainings and expanded the SSPs sales in seven districts of Punjab province.

USAID Responds to COVID-19 with Radio Tele-Demonstrations to Promote Efficient Agriculture

Technologies to Pakistani Farmers: This story focused on PATTA’s tele-demonstrations and project

support to the Government of Pakistan in its response to the COVID-19 through various communication

tactics such as information dissemination on agricultural technologies to at-risk farming communities.

Training materials on effective report writing

PATTA, in collaboration with CNFA Headquarters program team, developed training materials

on “Effective Report Writing” to impart understanding of professional reporting to PATTA staff.

The training focused on good practices of concise communication and writing as per the USAID

Style Guide. The training was delivered to PATTA Staff via Microsoft Teams on June 8, 2020.

Kisan World magazine branding, design, and content development

PATTA developed the content of the magazine in collaboration with representatives of the Kisan

World magazine. Cover pages

and contents for two magazine

editions (April and May 2020)

were designed in line with

USAID’s branding and marking

guidelines and submitted to the

DOCs office for clearance in this

quarter. The magazine cover

pages highlighted PATTA’s

technology transfer initiatives

across Pakistan. PATTA received clearance for magazine contents and cover pages.

Figure 6: Cover page of Kisan World magazine May & June 2020 edition

35

Moving forward, PATTA developed the cover page for the June 2020 edition of the magazine.

This has also been cleared by the DOCs office.

VI. MONITORING AND EVALUATION PATTA’s MEL unit provided required support to organize evidences and primary data sources

for all project Work Plan activities completed April - June 2020. Standard data collection tools

were kept up-to-date and shared with project staff to ensured that these tools were used, and

guidelines were followed on the collection and storage of performance data.

PakInfo/USAID Reporting: The MEL team populated the project’s quarterly progress

template against each indicator for Y3Q2, along with other required performance data by the

PakInfo portal. Similarly, MEL updated the project sites on Pakinfo for all three years.

Support in development, update and implementation of project database

During the reporting quarter, the MEL unit continued its efforts to strengthen PATTA’s data

collection and management system. The team customized TolaData as project indicators required

and uploaded the data from Y1-Y3Q2 on TolaData. Similarly, KoBo tools used for data collection

of indicators were developed during the recent reporting quarter.

MEL orientation session on data management in TolaData

PATTA organized an orientation session on May 12, 2020 for the CNFA Headquarter team on

PATTA’s data collection and management. PATTA’s Chief of Party, CNFA M&E Global Director,

CNFA MEL Specialist, and CNFA Program Officer participated in this session. PATTA’s MEL team

shared the field office’s process of data collection (i.e. MEL tools, data entry through KoBo

Toolbox, and data management in TolaData).

Participation in IP training organized by USAID

On June 29, 2020, the USAID – Project Management Unit organized a training for implementing

partners on the Pakinfo Site Location Module. PATTA’s MEL Director participated in the training

through Google Meet.

36

VII. PATTA ENGAGEMENTS AND KEY MEETINGS KP Extended NOC to CNFA-PATTA for Existing Three Districts and Allowed CNFA

to Implement PATTA in Five Additional Districts: Home and Tribal Department, KP

issued NOC letter in favour of CNFA-PATTA. The NOC has been extended for three existing

districts (Peshawar, Mardan, Mansehra) and KP government has allowed CNFA to implement

PATTA program in the following five additional districts:1) Dera Ismail Khan (DIK), 2) Charsadda,

3) Swabi, 4) Malakand, and 5) Swat.

Department of Agriculture and Livestock, KP and PATTA Signed Agreement for

Tele-Farming: An agreement was signed by KP and PATTA to start tele-farming in

collaboration with Department of Agriculture and Livestock, GoKP. The Bureau of Agriculture

Information, Department of Agriculture Extension Khyber Pakhtunkhwa (KP) runs the Tele-

Agriculture/Farming System in KP. The overall aim of the program was to provide advisory

services using Information Communication Technology to improve farmers’ access to timely and

relevant information on agricultural technologies and services. Under this agreement, PATTA

was to promote ag-technologies through 50,000 pre-recorded Robo calls and 50,000 SMS

through Call Centers of Department of Ag Extension, KP.

Meeting with Secretary Agriculture, Livestock and Fisheries, GB: PATTA conducted a

telephone meeting with Secretary Agriculture, Livestock & Fisheries Gilgit-Baltistan to assess the

region’s agricultural activities considering the current Covid-19 pandemic. PATTA team also

discussed the prospects of launching an SMS campaign through the provincial government to send

advice and information to small farmers. In addition, PATTA interacted with Director Livestock

Department on advice of Secretary Agriculture, Livestock & Fisheries regarding the current

situation of Covid-19 to use the Farmer Facilitation System (FFS) to access farmers and promote

agricultural technologies.

Meeting with USAID Small and Medium Enterprise Activity (SMEA) Project: PATTA

team held a meeting via Zoom on April 24, 2020 with representatives of USAID SMEA project

to chalk out collaborative initiatives. Ideas discussed included website development for SSPs and

37

DSPs, e-commerce-related applications, access to finance, and trainings on women

entrepreneurship.

Meeting Between Bank of Punjab (BOP) and SSP KoldKraft: PATTA facilitated a meeting

between SSP KoldKraft and Bank of Punjab on April 21, 2020. SSP KoldKraft introduced their

agricultural manufacturing and operations to the bank representatives. This meeting was

organized so that KoldKraft could explore bank financing for cold storage facilities related to

meat and livestock.

PATTA Participation and Submission of Technology Transfer Program Proposal to

Ministry of National Food Security and Research (MNFS&R), GoP under National

Panel of Experts on Agriculture Reforms and Reconstruction: National Assembly

Speaker’s Special Committee on Agriculture Products had taken an initiative called the ‘National

Dialogue for the Agriculture Sector Development” in collaboration with Ministry of National

Food Security and Research (MNSF&R),

GoP. The President of Pakistan, Mr. Arif

Alvi, inaugurated the program on March

12, 2020 in Islamabad and experts finalized

recommendations on eight thematic areas.

Thereafter, in the last week of April 2020,

MNSF&R, through Secretary Agriculture

Committee, invited experts to transform

recommendations finalized during National

Dialogue into a strategy to respond to the Covid-19 situation as well as prepare a framework for

next five years under the Prime Minister’s Agriculture Initiative. A panel chaired by Member of

National Assembly Ms. Shandana Gulzar Khan and comprising of representatives from several

organizations and departments held a series of meetings via Zoom to finalize a detailed

implementation plan along with a budget range for the eight thematic areas in agriculture sector

to be submitted to the Federal Minister for Planning and Development, Mr. Asad Umer, for

approval and budgetary allocation during 2021-2022. The following organizations/representatives,

including PATTA team members, participated in the initiative:

Figure 7: National panel of experts review discussion

38

• Representatives of Ministry of National Food Security and Research, GoP

• Secretary, Speaker’s Special Committee on Agriculture Products

• Legal Advisor to Speaker for Special Committee on Agriculture Products

• President, Zarai Taraqiati Bank Limited (ZTBL), GoP

• Representative, Sate Bank of Pakistan

• Mr. Omer Sarfraz Cheema, PTI Representative

• Director General Agriculture Research, Government of Punjab

• Country Representative Australian Center for International Agriculture Research (ACIAR)

• Chief of Party, USAID-PATTA

• Director Agriculture Technology, USAID-PATTA

• Country Representative, the Department for International Development (DFID)

• Representative, International Fund for Agricultural Development (IFAD)

Following PATTA’s participation in the expert panel review, the project submitted USAID-

PATTA’s recommendations to Federal Government about “Small Farmers’ Agricultural

Technology Transfer Initiative”. After approval from COR and DOC’s clearance, PATTA

submitted a concept note titled ‘Small Farmers’ Technology Transfer Initiative” to Secretary,

Special Committee on Agriculture Products, Government of Pakistan.

Meeting Held between PATTA and SMEA: As a follow up for the best use of resources

among USAID PATTA and SMEA projects, a second skype meeting was held between PATTA

and SMEA teams on May 8, 2020. Syed Noman Ali – BDS specialist from SMEA and Dr Waqar

Ahmad- Director Agri Technologies and Abid Marwat Khan- BDMS specialist from PATTA

participated. Both projects agreed to start collaboration for online trainings by USAID SMEA

project on marketing, ISO certifications, and organizational development.

COP-PATTA Joined Following Webinar Sessions:

• Joined an interactive webinar co-hosted by the Food and Agriculture Organization of the

United Nations, the U.S. Department of Agriculture and the U.S. Mission to the UN Agencies

in Rome on ‘Bold and transformative innovation for a more sustainable global agriculture’ on

39

May 5. 2020. This interactive webinar intended to provide inspiration for innovation actors

and decision-makers globally to unlock the potential of innovation to improve agricultural and

food system sustainability in all three dimensions – social, economic and environmental

• Joined Special Event ‘Going Virtual in the COVID-19 Era 2.0’ organized by Society for

International Development (SID) Washington on May 8, 2020. SID hosted an event to discuss

fundamental techniques and platforms that we can use to adjust to a work-from-home lifestyle

in the COVID-19 era.

Meeting with Chief Executive Officer (CEO) Pak Agri Market: PATTA team held a

meeting with CEO Pak Agri Market Ayesha Ahmed on May 28, 2020, regarding potential

collaboration with PATTA and SSPs. Pak Agri Market is a woman-headed agriculture-based

enterprise aiming to promote agricultural technologies, services, and dealers linked with

agricultural companies. Pak Agri Market has collaborated with Telenor Pakistan under the

Khushal Zamindar program and is connected with four million farmers across Pakistan. In the

meeting CEO Pak Agri Market confirmed interest in partnering with PATTA and its SSPs for the

promotion of agricultural technologies and services, especially to women entrepreneurs in

agriculture sector.

COP-PATTA participated USAID COVID-19 Implementing Partner Call: The

USAID COVID-19 Task Force invited PATTA to

participate in a webinar with USAID leadership to

cover a broad range of COVID-19 related topics,

including programming, security, monitoring and

evaluation, continuity of operations, acquisition

and assistance, and more. Webinars were

organized on a regional basis. COP-PATTA

participated in the Asia Region-USAID COVID-19

Implementing Partner Call on May 12, 2020 from

9:00 PM to 10:00 PM EDT. The purpose of this call

was to discuss USAID's COVID-19 response

efforts and its impact on operations.

Figure 8: Asia Region -- USAID COVID-19 Implementing Partner Call

40

Coordination meeting by Speaker’s Agriculture Committee and Ministry of National

Food Security & Research

(MNFS&R): Chief of Party attended the

meeting arranged by MNFS&R and

Speaker’s Agriculture committee on June

1, 2020. In addition to discussion on the

budget allocation of the proposal

submitted by Agriculture Committee,

Secretary MNFS&R presented status

updates on Pakistan's locust problem.

Agreement Signed with Agriculture Extension Department, KP: On June 10, 2020,

PATTA signed an agreement with Agriculture Extension Department, KP for Phase 2 - Tele-

Farming Initiative to promote agricultural technologies to farmers in the province. PATTA will

promote and commercialize 40 agricultural technologies (including U.S.-based technologies) from

SSPs to 400,000 small farmers in five new target districts (Charsadda, Swabi, Swat, Malakand, and

Dera Ismail Khan) including New Merged Districts (NMDs) of Khyber Pakhtunkhwa province.

The initiative will be carried out between June/July and September 2020 and will disseminate

information through 800,000 Robocalls and 800,000 SMS related to livestock and agricultural

technologies.

VIII. OPERATIONAL UPDATES

HR Updates

During this reporting period, HR completed the recruitment and hiring process for the following

vacant positions according to CNFA/USAID policies.

1. Livestock Technology Specialist

The recruitment process was completed in this quarter but the appointment of

Livestock Technology Specialist has been postponed due to Covid-19 till normalcy of

Figure 9: Coordination meeting by Speaker’s Agriculture Committee and Ministry of National od Security & Research

41

lockdown situation.

2. MEL Specialist

Administrative Updates

During this period PATTA ensured that admin and security protocols are in place in offices for

staff safety and security in the light of Covid-19 situation. PATTA Administration ensured that

PATTA team is fully engaged through Microsoft Teams and other tools for regular meetings and

video conferencing.

Procurement Updates

During the reporting period, the following procurement processes were initiated/completed:

Name of STTA/BSP

Duration Objective Major deliverables Achievements

STTA, Resource Efficiency & Management Specialist

On-hold due to Covid-19

PATTA will engage a local consultant to work with beneficiary industries to collect data and conduct gap analyses to tap into no/low-cost opportunities to reduce operational costs. Onsite resource efficiency and management support has already been extended to five SSPs and will be extended to an additional three SSPs during FYIII

1- Conduct onsite resource efficiency & management training 2- Detailed Energy Audit Report

Assignment is delayed due to Covid-19

Designing and development of 5 Social Media Posts and 2 Social Videos

03-Apr-2020

To display Social Media Posts

Delivery of Social Media Post and Social Videos

PO Issued and Social Media Posts managed

Kisan World Magazine

10-April-2020 to 05-May-2020

Advertisement of 10 SSPs in Kisan World Magazine in April 2020 Edition (1st Edition)

Advertisement of 10 SSPs through Kisan World Magazine for distribution to approximately 30 thousand farmers/stake holders across Pakistan

PO issued and Advertisement placed in April 2020 Edition and magazine distributed by BSP

42

Name of STTA/BSP

Duration Objective Major deliverables Achievements

Suno FM Radio 10-April-2020 to 05-May-2020

Tele Agri Technology Demos through Radio Program (1st Phase)

Recording and Airing of two radio programs having 4 SSPs in each program and airing from 05 Radio Stations in South Punjab, Sindh, Balochistan, KPK, Gilgit,

PO issued and 1st Phase two programs aired in April-May 2020

Mercury Transformations

27-April-2020

Translation of 11 SMS and 11Robo Calls and Voice recording of 11 Robo Calls

Translation of 11 SMS and 11 Robo Calls and Voice Recording of 11 Robo Calls for KPK Agriculture

PO issued and Translation and Voice recording done

Kisan World Magazine

14-May-2020 to 07-June-2020

Advertisement of 10 SSPs in Kisan World Magazine in May 2020 Edition (2nd Edition)

Advertisement of 10 SSPs through Kisan World Magazine for distribution to approximately 30 thousand farmers/stake holders across Pakistan

PO issued and Advertisement placed in May 2020 Edition and magazine distributed by BSP

Suno FM Radio 03-June-2020 to 30-June-2020

Tele Agri Technology Demos through Radio Program (2nd Phase)

Recording and Airing of two radio programs having 4 SSPs in each program and airing from 05 Radio Stations in South Punjab, Sindh, Balochistan, KPK, Gilgit,

PO issued and 2nd Phase two programs aired in June 2020

Kisan World Magazine

12-June-2020 to 30-June-2020

Advertisement of 10 SSPs in Kisan World Magazine in June 2020 Edition (3rd Edition)

Advertisement of 10 SSPs through Kisan World Magazine for distribution to approximately 30 thousand farmers/stake holders across Pakistan

PO issued and Advertisement in process for June 2020 Edition

Financial Updates

Table 112: Quarter 3 of year 3 Financial Expenditure Summary

April 2020 (US $) Actual

May 2020 (US $) Actual

June 2020 (US $)

EstimatedSalaries and Wages 38,086 36,955 39,453 114,493 Fringe Benefits 6,896 9,936 7,474 24,307 Allowances - - - - Consultants (STTA) - - 327 327 Travel, Transportation and Per Diem 745 110 - 856 Equipment and Supplies 12 113 200 325 Other Direct Costs 22,542 11,009 11,333 44,884

Total Direct Costs 68,282 58,124 58,787 185,192

Total Indirect Costs 24,493 20,849 21,087 66,428 Fixed Fee 6,891 6,891 6,891 20,673

Total Cost Plus Fixed Fee 99,665 85,863 86,765 272,293

Description of Line Item

Quarter (Apr-Jun 2020)

Total (US $)

PATTA Quarterly Financial Expenditure Summary (April - June 2020)

43

IX. CHALLENGES

CHALLENGES ACTIONS

As per revised MEL Plan, PATTA had

proposed to collect data from DSPs for

farm-Level FTEs and technology adoption

at the producers’ level. Per methodology,

PATTA physically collects data from DSPs.

However, the project found it challenging

to physically collect data from the DSPs on

these two indicators due to the Covid-19

pandemic and GoP travel restrictions.

PATTA devised a solution by opting for the

following methods to collect data from DSPs:

• Data was collected from SSP sales

teams on behalf of their listed DSPs

• Data was collected from DSPs via

telephone

• Data collected by visiting DSPs in

areas having no restrictions on travel

Due to the Covid-19 lockdown and social

distancing orders from the GoP, PATTA

could not carry out major field activities,

including technology awareness

demonstrations (such as demos, expos, and

field plots as well as other forms of

technical assistance for SSPs and DSPs).

PATTA devised a new strategy to engage

farmers and SSPs remotely. Under this

strategy, PATTA conducted the below tele-

demonstration activities after COR

concurrence:

1. Tele-Agricultural Technology Demos via Radio shows;

2. Advertisement of technologies in monthly Kisan World Magazine;

3. Tele-Farming Call Center in KP in collaboration with Agricultural Department, Government of KP.

Due to the pandemic and ban on public

gatherings, most of PATTA’s activities

(namely demonstrations, expos, field plots,

and trainings) could not take place, which

impeded PATTA’s ability to achieve

progress on quarterly targets.

A few activities were converted into tele-

activities. However, other activities were

postponed until next quarter, subject to

government policy regarding the COVID-19

lockdown.

44

X. ACTIVITIES PLANNED FOR NEXT QUARTER

PATTA has planned the following activities for next quarter according to its approved workplan

and subject to the ease of restrictions on public gatherings.

Activity # Activity Description Quarterly

Performance Target

Quarter 4

Jul Aug Sep

1. Component One: Enable agricultural technology businesses to expand, adapt, and market access of products and services to smallholder farmers

1.1 Identify and Commercialize Agricultural Technology Products and Services through SSPs

1.1.1 Identification of potential agricultural technologies (products and processes) for adoption at various tiers of farmers

100 Agriculture Technologies Identified X X X

1.1.3 Commercialize agricultural technology products and services for smallholder farmers through different means (demos, trainings, expos etc.)

50 Agriculture Technologies

Commercialized X X X

1.2 Engage and Facilitate SSPs for private sector capital investments to introduce and commercialize agricultural technologies

1.2.1 Facilitate SSPs to expand through improved Access to Finance

1.2.1.1 Support SSPs in implementation of financial business plans 15 SSPs Supported X X X

1.2.1.2 Training of SSPs accounting staff on Financial Management 1 Trainings X X X

1.2.1.4 Coordinate and connect FIs with SSPs to launch loan/leasing product

1 Financial Products Introduced by FIs for SSPs X X X

1.2.2.3 Support SSPs in implementation of Marketing Plan 5 SSPs Supported X X X

3. Component Three: Scale up the adoption and use of agricultural technologies

3.1 Conduct DSPs/SSPs in demonstration activities in promoting uptake of agricultural technologies

3.1.1 Organize Mega Demos to promote uptake of agricultural technologies

1 Mega Demos 1,500 Farmers/Dealers

Reached X X X

3.1.2 Organize Demos on promotion of agricultural technologies

5 Demos 2,000 Farmers/Dealers

Reached X X X

3.1.4 Demonstration of technologies through field plots 5 Field Plots X X X

45

3.1.5 Collaborate with Facilitating Partners (PINS, WWF, FAO/THAzA and others) on agriculture technologies demos

3 Demos X X X

3.2 Facilitate DSPs/SSPs in demonstration activities and trainings

3.2.2 Facilitate SSPs to organize demos for technologies commercialization 5 Demos X X X

3.2.3 Facilitate SSPs/DSPs to organize Mega Demos 2 Mega Demos X X X

3.2.4 Facilitate SSPs/DSPs to organize demonstration of technologies through field plots 2 Field Plots X X X

3.4 Awareness raising on improved technologies and best practices in agriculture

3.4.1 Organize SBCC Working Group Meeting for designing awareness raising activities 1 Quarterly Meetings X X X

3.4.2 Support partners in designing awareness materials on improved technologies for Mass Media Campaigns

3 SSPs Supported X X X

3.4.3 Facilitate SSPs to rollout Mass Media Campaigns (print, electronic and social media) on agriculture technologies

1 Mass Media Campaigns (200,000 Farmers

Reached) X X X

3.4.4 Facilitate DSPs in organizing group meetings with farmers on agriculture technologies

10 Group Meetings (1600 of Farmers

Reached) X X X

4. Cross-Cutting Themes

4.1 Gender Inclusion

4.1.4 Organize Session with Women Farmers on Agricultural Technologies

5 Sessions (During the Demos) X X X

4.1.5 Women-centric awareness sessions with gender inclusive agriculture technology demos

2 Sessions (Standalone activity) X X X

4.2 Environmental Safety

4.2.1 Awareness sessions for SSPs and DSPs on personal protection, climate resilience, adaptation and health and hygiene

2 sessions X X X

5. Communication & Outreach

5.1 Project Outreach and Visibility

5.1.2 Participation in USAID’s radio show “Hum Aap Aur Behtar Zindagi” 1 Radio Shows X X

5.1.7 Success stories 2 Success Stories X

5.1.9 Project promotional video 1 Promotional Videos X X

5.3 Program Support and Informational Collateral

5.3.2 Project infographic 1 Infographics X

6. Monitoring & Evaluation

6.1.4 Collect, review and submit performance data for MSF/Custom indicators on PAK INFO Ongoing X

46

SUCCESS STORY

Becoming a Successful Sales Leader

Muhammad Usman was born and raised in district Muzaffargarh, Punjab, where he attended a

local public school. He completed a bachelor’s degree from Bahauddin Zakariya University in

district Multan and began job-hunting. In 2018, Usman was offered a position of ‘Territory Sales

Manager’ at Matra Asia, a large input provider committed to facilitating livestock farmers in

Pakistan’s expanding dairy sector. “I joined Matra Asia as a nervous fresh graduate and was assigned

the tough task of increasing company sales of Vanda (animal feed) bags in districts Muzaffargarh,

Bhakkar, and Mianwali. The company was selling 1500-2000 units per quarter and I had to somehow

reach a bigger target. I felt challenged because I had no prior experience in agribusiness sales or

professional training,” explains Usman as he recalls his initial days at Matra Asia. Despite being

unable to access sales-related professional development opportunities, Usman decided to take

full charge and improve his skills on-job. In November 2018, based on Usman’s deep commitment

to increasing Matra Asia’s business in three districts of Punjab, the higher management selected

him for a ‘Basic Selling Skills Training’ organized by United States Agency for International

Development’s (USAID) four-year Pakistan Agricultural Technology Transfer Activity (PATTA).

“I was very excited about PATTA’s training since I had heard about its popularity from other colleagues in

the agribusiness sector. I wanted to learn effective selling strategies, and this seemed like the best

international platform to me,” he says.

USAID PATTA’s Basic Selling Skills trainings are directed towards sales representatives from

leading Pakistani agri-tech companies to enable them to improve agricultural technology sales and

outreach. PATTA’s sales force training workshops include classroom sessions, motivational tips,

group discussions and role play exercises. Participants learn about maximizing face-to-face sales

with farmers, building stakeholder engagement, and developing informational collateral to

promote unique product features to achieve higher sales. The project’s 37 agribusiness partner

companies are gaining a competitive edge by learning about effective selling strategies. Their sales

staff are increasing company sales including U.S.-based technologies, identifying selling strategies,

and nurturing relationships with clients. Moreover, sales representatives can improve their social

skills such as time management and working as part of a team, resulting in better overall

performance and interaction with key agriculture sector clients.

USAID PATTA’s sales training introduced Usman to new selling concepts such as network

growth, target setting, customer identification, and development of region-specific marketing

plans. Usman participated in the training and then spent the next six months in re-building Matra

PATTA’s nurturing sales training equipped Muhammad Usman with a new skillset and he was able to increase agribusiness Matra Asia’s Vanda bag sales from 1500 to 15,000 in seven districts of Punjab province

47

Asia’s presence in target districts Muzaffargarh, Mianwali, and Bhakkar. By May 2019, Usman was

able to work in 12 new progressive markets and 30 new dealers to sell 3,000 Vanda bags in the

quarter. The results were evident to Matra Asia’s higher management and consequently Usman

was promoted to the position of ‘Zonal Sales Manager’ with a team of three junior sales officer.

In addition, Usman became in-charge of additional districts including Rajanpur, Dera Ghazi Khan,

Layyah, and Dera Ismail Khan in Punjab. “I carried a bigger responsibility on my shoulders now and felt

the urge to train the sales officers reporting to me. This was my first managerial role and I was very

nervous,” explains Usman.

In 2020, Matra Asia selected Usman for PATTA’s ‘Advance Managerial and Supervision Skills

Training’, a specialized module featuring team management skills from a sales perspective. PATTA

identified SSPs to participate in this training for increased investment in capacity-building of

salesforce leaders and managers so that they could effectively contribute to business development

and overall agricultural development in Pakistan. Since project inception, USAID PATTA has

cumulatively conducted 35 two-day trainings sessions on “Basic Selling” and “Advanced Sales,

Managerial and Supervision Skills”. These trainings have targeted more than 600 agribusiness

representatives in 10 locations from 24 SSPs to enable them to drive agricultural technology sales

in Pakistan’s growing farm economy.

Usman is now trying to meet Matra Asia’s assigned target of selling 18,000 bags of Vanda in the

current quarter. He has successfully sold 15,000 and is quite confident that he will be able to

perform well with his team of sales staff who have been supported by PATTA. “The advanced

training has opened my eyes. I am more aware of the potential of an effective sales pitch and

entrepreneurial skills. I have learnt how leaders in agricultural sales can inspire others to reach their goals,

” he explains. PATTA’s SSP Matra Asia has benefitted immensely from Usman’s dedication because

agribusiness efficiency is directly correlated with the individual capacity of its leaders, managers,

and sales staff. Usman’s journey with Matra Asia and USAID PATTA will continue to reach new

heights as the results are motivating and tangible. He confesses, “I want to become Matra Asia’s

Sales Manager one day”.”

“USAID PATTA’s Basic Selling Skills and Advanced Managerial and Supervision Skills trainings have been a blessing for me. The trainings helped me kick-start my career in agricultural sales and improve my leadership skills.”

48

ANNEXURES

Annex I: Indicator description table

Annex II: Approval letter of Faysal bank

Annex III: List of technologies promoted and radio program airing schedule – Phase I

Annex IV: List of technologies promoted and radio program airing schedule – Phase II

Annex V: List of technologies promoted through Kisan World magazine

Annex VI: Environmental compliance report Y3Q3

49

Annex 1: Indicator Description Table:

Indicators LOP

Target Y3Q3

Progress

Cumulative

Progress till

June 30, 2020

%

Cumulative

progress

June 30, 2020

Remarks

1. EG.3-2 Number of individuals participating in

USG food security programs (IM-level)

Unit: Number Frequency: Annual

33,100 0 25,017 76%

In current quarter, due to COVID-19

lockdown, PATTA has postponed all activities

related to this indicator.

2. 3.2.2c Value of annual sales of farms and

firms receiving USG assistance (MSF)

Unit: USD Frequency: Annual $17.68M $4.426M $18.304M 104%

During Y3Q3, total sales of technologies

amounting $4.426M was reported by SSPs in

various geographies of Pakistan. The exchange

rate for 1USD=165.321 as of 30th June 2020

was used.

3. Value of small farmers’ incremental sales

generated with USG assistance (Custom)

Unit: USD Frequency: Annual $8.58M N/A $5.35M 62%

PATTA has proposed to report this indicator

on annual basis after conducting survey. The

data against this indicator will be reported in

Q4 of Y3 after conducted sampled based

survey.

4. 3.2a Number of full-time equivalent jobs

created as a result of USG assistance (MSF)

Unit: Number Frequency: Quarterly 3,400 357 2,281 67%

Total FTE Jobs reported during the reporting

quarter is 357. Out of which 171 FTE jobs

were reported by SSPs and 186 FTE Jobs were

reported by DSPs. Due to Covid-19 pandemic,

FTE at farm level could not be collected in this

quarter..

50

5.Number of private sector firms investing

capital to improve business performance as a

result of USG assistance (Custom)

Unit: Number Frequency: Quarterly

30 5 16 53%

In this quarter, 05 SSPs claimed to have

invested in new technologies. Total target 30

are proposed.

6. EG 5.2-1Number of firms receiving USG-

funded technical assistance for improving

business performance (Standard)

Unit: Number Frequency: Quarterly

30 NA 37 123%

This indicator is not - applicable as PATTA has

already signed MOUs with 37 SSPs.

7. 3.2.3b Value (in US dollars) of private sector

investment leveraged to support

entrepreneurship through USG assistance

(Standard)

Unit: USD Frequency: Quarterly

$4.8M $ 0.582M $3.742M 78%

During the quarter, SSPs reported in total of $

0.582M of investment made for business

expansion. The investment were mostly related

to construction of new facility warehouse,

chiller, silage plant etc.

8. 3.2.3a Number of microenterprises

supported by USG assistance (MSF)

Unit: Number Frequency: Quarterly

350 N/A 425 121%

This indicator is not - applicable as PATTA has

already achieved the LOP target

9. Number of tools, technologies, or practices

commercialized with USG support (Custom)

Unit: Number Frequency: Quarterly 500 43 309 62%

During the quarter, PATTA cumulatively

commercialized 96 technologies through

various innovative ideas. Out of which PATTA

commercialized 43 Unique number of

technologies.

10. 3.2.2b Number of individuals in the

agriculture system who have applied improved

management practices or technologies with

USG assistance (MSF)

122,500 31,258 88,506

72%

During this quarter PATTA collected DSPs

data only from Sindh, GB, and Punjab. Due to

Covid-19 lockdown all data was collected

through telephone. The total adoption

51

Unit: Number Frequency: Annual reported for this quarter is 31,258 (29319 M,

1939 F).

11. Number of individuals who have attended

USG supported awareness campaigns

(Custom)

Unit: Number Frequency: Quarterly 225,000 47,133 196,107 87%

During this quarter, A total of 47,133

individuals were reached through different

innovative ideas. Number included the number

of induvial who have attended awareness

through two tele-demonstration activities

(Kisan World magazine & Robo Calls); Radio

shows coverage data (more than 2 million) are

not included in this figure.

12. Number of demonstration activities

organized to promote uptake of agricultural

technologies (Custom)

Unit: Number Frequency: Quarterly

800 49 TBD TBD

During the reporting quarter total 49

demonstration events were conducted. It is a

new custom indicator, cumulative achievement

yet to be calculated. PATTA will report its

cumulative progress in Y3Q4

13. Percentage of female participants in USG

assisted programs to increase access to

productive economic resources (assets, credit,

income or employment) (MSF)

Unit: Percent Frequency: Annual

20% N/A N/A 20%

Due to COVID-19, PATTA was unable to

organize women-centric activities. However,

after analysis of tele-activities (i.e. Tele-

demonstrations through Radio program, Kisan

World magazine and KP Tele-farming) ,

PATTA can report percent of women

audiences

14. STIR-10 Number of Innovations supported

through USG Assistance

Unit: Number Frequency: Annual

400 N/A N/A N/A

Discussion is required with the USAID about

the target of this indicator

Annex IV: Environmental Compliance Report

Introduction

Environmental Compliance under 22CFR216 has been recognized as an integral part of PATTA

project implementation. PATTA screens all activities before they are executed to ensure that

negative impacts, if any, are mitigated and that the project is in line with USAID’s Environmental

Compliance regulations.

As the world was struck with the Covid-19 pandemic, as in many other countries, the

Government of Pakistan (GOP) imposed lockdowns to minimize the spread of this contagious

and lethal virus. To ensure staff health and safety and to comply with government orders, PATTA

kept its offices closed during the quarter. Staff worked remotely and were available to connect

via phone and virtually, performing necessary operational tasks and project activities through

improvisation. Namely, to continue outreach to farming communities while maintaining social

distance, PATTA conducted awareness campaigns targeting the livestock and agricultural sector

through radio, and via dissemination of robocalls and SMS messages. The objective of these

campaigns was to ensure the farming community could stay abreast of guidelines for safe use of

technology and information on the latest technologies capable of improving their livelihoods.

Some of the key activities performed that accounted for the health and safety measures

recommended during the pandemic are as follows:

1. Tele-demonstrations: agricultural technology awareness demonstration sessions using

radio as a medium;

2. Tele-farming: the dissemination of SMS and Robocalls promoting agricultural technologies

in Khyber Pakhtunkhwa;

3. Agricultural technology demonstration through print media via the Kisan World magazine,

issued monthly.

During the execution of these activities, standard operating procedures (SOPs) were followed to

ensure all activities performed were compliance with environmental compliance guidelines,

including guidance issued by the WHO, GOP and USAID with respect to COVID-19. Social

gatherings were avoided to the extent possible by conducting virtual meetings. Any physical

gathering/meetings with SSPs and DSPs were also arranged as per guidelines through maintaining

six feet of distance while using protective gear like surgical 3 ply masks or KN-95 masks, thereby

avoiding direct physical contact. Moreover, gatherings did not permit the attendance of more

than 5 people simultaneously. PATTA also developed SOPs for reopening project offices at a

later date and when permissible, to ensure the continued safety of its staff.

Tele-demonstrations through radio to promote uptake of agricultural technologies PATTA’s

overall goal is to uplift Pakistan’s agriculture sector through a robust, private sector-led

technology transfer intervention which improves the economic status of beneficiaries through

increased income (sales) and employment opportunities for beneficiaries. Keeping in view the

prevailing COVID-19 situation and ban on public gatherings which prevented the project from

holding onsite demonstrations, PATTA explored other means of agricultural technology

promotion and commercialization to support farmers and its SSPs through the use of social media

and radio programs. The program planned for a total of 29 SSPs to attend radio shows, with only

4-5 SSPs accommodated per show as a precautionary measure against COVID-19. All radio show

participants were provided with the recommended health and safety protocols to avoid the

spread of the coronavirus. Attendees took the guidance seriously and followed all protocols

during the execution of these tele-programs, maintaining social distance, using protective masks,

frequently sanitizing hands, avoiding physical contact, etc.

Tele-farming initiative in collaboration with Government of KP to promote uptake of

agricultural technologies

One of PATTA’s key activities is adoption and upscaling of technologies through demos and

awareness campaigns. As mentioned, since it was not possible to organize in-person gatherings

of farmers to raise awareness of agricultural technologies, to keep staff and project beneficiaries

safe, PATTA used Information Communication Technology (ICT). ICT methods are known to

improve farmer’s access to timely and relevant information on agricultural technologies and to

relevant services like input and output markets. PATTA therefore used websites and mobile apps

to carry out the above-mentioned objective. Staff involved in execution of related activities

followed all the previously mentioned guidelines.

Demonstration of Agricultural Technologies Through Print Media

In light of the pandemic, PATTA is now engaging SSPs in the promotion and commercialization

of agricultural technologies using print media to continue generating farmer awareness on

agricultural technologies and developing business linkages between SSPs and DSPs/farmers to

increase business sales in new geographical locations. Namely, PATTA’s AgTech unit identified a

local agricultural magazine – Kisan World - which is published on a monthly basis and widely

circulated to farming communities across Pakistan. PATTA proposed to promote at least 5 to 8

technologies of each SSP through monthly magazine and 10 SSPs were supported through one

edition. Staff involved in related activities, such as meetings, followed the aforementioned

COVID-19 SOPs.

Summary of COVID-19 preventive guidelines imparted to PATTA Project Stakeholders:

As mentioned earlier in the report, all relevant stakeholders have been instructed to follow the

WHO, GOP and USAID recommended preventive guidelines with respect to COVID-19, which

are as follows:

• Regularly and thoroughly clean your hands with an alcohol-based hand rub or wash with

soap and water for at least 20 seconds.

• Maintain at least 2-meter distance between yourself and others so that you could avoid

contamination from coughs, sneezes, or small liquid droplets from their nose or mouth

which may contain virus.

• Avoid crowding in the immediate vicinity as far reasonably practical.

• Avoid touching eyes, nose and mouth to avoid cross contamination.

• Make sure you, and the people around you, follow good respiratory hygiene. This means

covering your mouth and nose with your bent elbow or tissue when you cough or sneeze.

Then dispose of the used tissue immediately and wash your hands.

• If having a fever, cough and difficulty breathing, inform project management, leave the task

at hand immediately and seek medical attention.

PATTA will continue following a robust safety and hygiene plan for resumption of the office

activities. including:

• Floor and surfaces cleaning with disinfectant and periodic disinfectant spray in the office.

• Arrangement for health/temperature check at the entrance.

• Installation of disinfectant dispensers in the workplace.

• Obligation of clean desk policy and no biometric attendance to avoid chances of cross

contamination.

• Assurance of respiratory hygiene at the workplace.

• Limited physical interaction with visitors.

• Staff will be advised to stay at home if there are any symptoms of suspicious of being

infected with virus.

• Promote virtual meetings at the workplace rather than in person meetings and

maintenance of safe social distance.

Conclusion:

During the quarter, PATTA adapted to barriers created by the pandemic in a very effective

manner, keeping important activities going through innovative measures which followed guidance

to reduce the spread of COVID-19.

Annex II: Approval letter of Faysal Bank:

Annex III: List of Technologies promoted and radio program airing schedule- Phase I:

Phase I: List of Technologies promoted

Sr. # Name of SSP Type of technology Name of technology

1 Farm Solution Livestock Technologies Barkat feed 1. Pro Milk HD 2. Pro Milk Gold 3. Pro Milk Premium 4. Dairy Milk Plus 5. Calf Plus 6. Meat Plus

2 Auriga Group Agriculture Technologies 1. Crusode 2. Corona 3. Zarkar 4. Qlor Super 5. Nathan 6. Dekator 7. Plate 8. Cashar 9. Bio-majic 10. Restor 11. Bio-guard 12. Jespar

3 Ravi Agriculture Livestock Technologies 1. Hay Machine 2. Cuttuer 3. Silage machines 4. Silage harvester 5. Mazie choppers 6. Bail maker machines 7. Rice sowing machine

4 MATRA Asia Machinery Technologies

1. ABS Siemen 2. Rye Grass – Seed 3. Rhodes Grass – Seed 4. Alfalfa – Seed 5. Silage

5 Circle International

Livestock Technologies 1. Silage making machine 2. Square bailer 3. Milking Units

Fodder harvester 6 Sayban

International Agriculture Technologies 1. Messy gray fodder

2. Charger 3. Bio-fertilizer- Posh

Saybonium 7 Cattel Kit Livestock Technologies 1. Single Milking Machine For

Cows

2. Double Milking Machine For Cows

3. Double Milking Machine With Twin Buckets For Cows

4. Single Row Maize Chopper

8 KB Business Services

Machinery Technologies 1. Tractor Mounted Reaper Binder (TMRB)

2. 4-Wheel Reaper Binder (BCS-290-IS)

3. Self-Propelled Reaper Binder (BCS-622)

4. Garden Machinery/Mini Tillers 5. PP Baler Twines & Ropes

Phase I – Airing Schedule

Sr No:

Program Title

PATTA SSPs

Onair Date Time Provinc

e Area Radio Station

1

Jadeed Technology Ka Istamal-Khushall Kisan- SSPs Group 1

Farm Solutions,

Auriga Group,

Ravi Agric, MATRA

Asia

15-5-2020

12:05pm-

12:45pm

Punjab Multan , Bahawalpur, Faisalabad,Rahim Yar Khan FM 89.4

2

Jadeed Technology Ka Istamal-Khushall Kisan- SSPs Group 1

Farm Solutions,

Auriga Group,

Ravi Agric, MATRA

Asia

16-5-2020

12:05pm-

12:45pm

Sindh Pannu

Aqil,Ghotki,Obaro,Dhariki,Sukkur

FM 89.4

3

Jadeed Technology Ka Istamal-Khushall Kisan- SSPs Group 1

Farm Solutions,

Auriga Group,

Ravi Agric, MATRA

Asia

17-5-2020

12:05pm-

12:45pm

KP Peshawar, Mardan, NMDs FM 96

4

Jadeed Technology Ka Istamal-Khushall Kisan- SSPs Group 1

Farm Solutions,

Auriga Group,

Ravi Agric, MATRA

Asia

18-5-2020

12:05pm-

12:45pm

Baluchistan Quetta FM 96

5

Jadeed Technology Ka Istamal-Khushall Kisan- SSPs Group 1

Farm Solutions,

Auriga Group,

Ravi Agric, MATRA

Asia

19-5-2020

12:05pm-

12:45pm

GB Chillas,Gilgit,Hunza,Nagar,Ghanche FM 89.4

6

Jadeed Technology Ka Istamal-Khushall Kisan- SSPs Group 2

Circle Internatio

nal, Sayban

International,

Cattelkit, KB

Business Services

20-5-2020

12:05pm-

12:45pm

Punjab Multan , Bahawalpur, Faisalabad,Rahim Yar Khan FM 89.4

7

Jadeed Technology Ka Istamal-Khushall Kisan- SSPs Group 2

Circle Internatio

nal, Sayban

International,

Cattelkit, KB

Business Services

21-5-2020

12:05pm-

12:45pm

Sindh Pannu

Aqil,Ghotki,Obaro,Dhariki,Sukkur

FM 89.4

8

Jadeed Technology Ka Istamal-Khushall Kisan- SSPs Group 2

Circle Internatio

nal, Sayban

International,

Cattelkit, KB

Business Services

22-5-2020

12:05pm-

12:45pm

KP Peshawar, Mardan, NMDs FM 96

9

Jadeed Technology Ka Istamal-Khushall Kisan- SSPs Group 2

Circle Internatio

nal, Sayban

International,

Cattelkit, KB

Business Services

23-5-2020

12:05pm-

12:45pm

Baluchistan Quetta FM 96

10

Jadeed Technology Ka Istamal-Khushall Kisan- SSPs Group 2

Circle Internatio

nal, Sayban

International,

Cattelkit, KB

Business Services

27-5-2020

12:05pm-

12:45pm

GB Chillas,Gilgit,Hunza,Nagar,Ghanche FM 89.4

Annex IV: List of Technologies promoted and radio program airing schedule- Phase II

Sr# Name of SSP Type of technology Name of technology

1 Solve Agri pak Dairy & Livestock Technologies

1. Cattle Feed / Wandda 2. Calf Milk Replacers 3. Calf flooring, calf hutches and

calf feeding equipment 4. Milking Parlours 5. Rubber Liners and Rubber Parts

for Milking Equipment 6. Somatic Cell Counter - Ekomilk

Scan 7. Total Mixed Ration (TMR)

Wagons - Vertical & Horizontal 8. Milk prime and milk prime Plus

2 ICI Pakistan Agriculture Technologies

13. Ulala pesticides 14. Sunflower hybrid seed 15. Canola Hybrid Seed 16. Jumbo grass 17. Adbanta 502 18. 5021 tomato

3 Greenland Engineers

Agriculture Engineering Technologies

8. Vegetables Seeder/planter 9. Maize planter 10. Rice Drum seeder 11.

4 Noorani Seeds Machinery Technologies

6. Safa Bemisaal Grass 7. Kohenoor Rhodes Grass 8. Kohenoor protein grass 9. Kohenoor Ryegrass 10. Kohenoor Alfasoctts

5 Agritech Industries Agriculture / Livestock Technologies

7. Pneumatic Planter (Maize) 8. Drills 9. Fodder Cutter 10. Silage Baler 11. Fodder Chopper 12. Bale Wrapper 13. TMR Machine 14. Boom Sprayer

Mechanical Pruner 6 Tara Group Agriculture

Technologies 19. Maize Seeds 20. Vegetable Seeds 21. Axona 22. Barko 23. Exa Phos 24. Land Star

25. Reborn

7 AR Seeds Agriculture Technologies

12. Hydroponic 13. Hybrid Seeds Tomatoes 14. Hybrid Seeds Cucumber 15. Drip Irrigation

PH Control Meters 8 Zalazar

Engineering Post-harvest Technologies

11. Washing Units for Vegetables 12. Washing Units for Citrus 13. Washing Units for Mangoes 14. Potato Grader 15. Mango Grader

Phase II – Airing Schedule

Sr No: Program SSPs (Company

Name) On-air Date Time Provin

ce Area Station

1 Program No.1

Solve Agri Pak,ICI Pakistan,Greenla

nd Engineers,Nooran

i Seeds

24-Jun-20

10:15am-

10:45am

Punjab Multan , Bahwalpur, Faisalabad,Rahimyarkhan

Fm 89.4

2 Program No.1

Solve Agri Pak,ICI Pakistan,Greenla

nd Engineers,Nooran

i Seeds

25-Jun-20

10:15am-

10:45am

Sindh Ryk,Pannu Aqil,Ghotki,Obaro,Dhariki,Skha

r

Fm 89.4

3 Program No.1

Solve Agri Pak,ICI Pakistan,Greenla

nd Engineers,Nooran

i Seeds

26-Jun-20

10:15am-

10:45am

KPK Selected Districts (Peshawar, Mardan, FATTA

FM 96

4 Program No.1

Solve Agri Pak,ICI Pakistan,Greenla

nd Engineers,Nooran

i Seeds

27-Jun-20

10:15am-

10:45am

Blochistan

Selected District Quetta Balochistan

FM 96

5 Program No.1

Solve Agri Pak,ICI Pakistan,Greenla

nd Engineers,Nooran

i Seeds

28-Jun-20

10:15am-

10:45am

GB GB Network

Chillas,Gilgat,Hunza,Nagar,Ghanche,Sakardu

Fm 89.4

6 Program No.2

Agri Tech Industries,Tara

Imperial Industries,AR Seeds, Zalazar

Engeering

29-Jun-20

10:15am-

10:45am

Punjab Multan , Bahwalpur, Faisalabad,Rahimyarkhan

Fm 89.4

7 Program No.2

Agri Tech Industries,Tara

Imperial Industries,AR Seeds, Zalazar

Engeering

30-Jun-20

10:15am-

10:45am

Sindh Ryk,Pannu Aqil,Ghotki,Obaro,Dhariki,Skha

r

Fm 89.4

8 Program No.2

Agri Tech Industries,Tara

Imperial Industries,AR Seeds, Zalazar

Engeering

1-Jul-20

10:15am-

10:45am

KPK Selected Districts (Peshawar, Mardan, FATTA

Fm 96

9 Program No.2

Agri Tech Industries,Tara

Imperial Industries,AR Seeds, Zalazar

Engeering

2-Jul-20

10:15am-

10:45am

Blochistan

Selected District Quetta Balochistan

Fm 96

10 Program No.2

Agri Tech Industries,Tara

Imperial Industries,AR Seeds, Zalazar

Engeering

3-Jul-20

10:15am-

10:45am

GB

GB Network Chillas,Gilgat,Hunza,Nagar,Gha

nche,Sakardu

Fm 89.4

Annex V: List of Technologies promoted Kisan World magazine :

May 2020 edition

Ali Akbar Group Cattlekit

CKD Seeds & Fertilizers Dairy Solution

Green Land Engineers Hamdard Agro Engineers

KB Business Services

Noorani Seeds Soby Engineering

Solve Agri Pak

Edition June, 2020;

Cover Page Greenland Zone

Farm Solution Matra Asia

RAVI AGRIC Agri Tech

Circle International Sayban International

Zalazar Engineering Rachna Agri Business