The Middle East Video Production and Marketing Report - Page 1

The Middle East Video Production and Marketing Report

The Middle East Video Production and Marketing Report - Page 2

Introduction to Marketing and Changing the Script

Quick Facts

Mobile Video Statistics

Online Video Statistics

Video Marketing ROI

Creating Video for Success

Case Studies

References

About us

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Table of Content

The Middle East Video Production and Marketing Report - Page 3

Traditional marketing has already beenDISRUPTED.

Marketing efforts are failing as interaction decreases through traditional mediums and

customers.

Marketers now need toCHANGE THE SCRIPT

The Middle East Video Production and Marketing Report - Page 4

PRINT, RADIO & BILLBOARD ADVERTISING

spending stats have plummeted

G L O B A L L Y

due to the efficiency of reaching the right

audience and measuring success with digital

marketing and social media.

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What’s that got to do withV I D E O M A R K E T I N G ?

• YouTube is now the second biggest search engine in the world after Google.

• All major social media platforms are integrating and competing against

each other with live video. (Facebook, Snapchat , Instagram and Twitter).

• By 2019, internet video traffic will account for 80% of all consumer

internet traffic. • Mark Zuckerberg expects Facebook to be mainly video in the next 5

years.

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75% of UAE respondents reported

they use smartphones for daily video

consumption.

69% of respondents preferred to

watch video content on their

smartphones.

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70% 65%

70% of smartphone users in Saudi Arabia,

Turkey and the UAE watch videos on social

networking platforms at least once a week

compared to the 65% global average.

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VIDEO MARKETING FOR

MOBILE

In 2018, mobile video viewing and mobile video advertising spend – at $18.0 billion

– will overtake fixed video ad spend – at $15.0 billion.

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310 million Views

The MENA region is the second highest consumer of video content, which

currently sits around 310 million views per day.

In Saudi Arabia alone, the average internet user consumes x3 more video

content than the average user in the US.

The Middle East Video Production and Marketing Report - Page 10

10 Minutes79% of viewers in the UAE consume

short video content (under 10 minutes) on smartphones. This is the highest in comparison to laptop and TV, which is

70% and 35%.

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Social video generates

1200%more shares than text and images

combined

The Middle East Video Production and Marketing Report - Page 12

Let’s talk moneyVIDEO MARKETING ROI.

96% of B2B organizations use video in some capacity of their marketing campaigns.

73% reported positive results on their ROI.

Video now generates three times as many monthly visitors to a website

as opposed to plain text posts.

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Anyone can make a video and share it. But as a brand, professionalism and quality plays a major role in

whether people will engage with it.

But that doesn’t mean you should go for the most expensive production house or advertising agency to get

the best quality results.

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Your video will be judged on these core aspects:

• Content

• Presentation

• Production quality

• Style

• Information

In most cases, the longer it is – the less likely people will watch the full length. It’s all about producing bite-sized, creative and entertaining content.

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MIDDLE EASTS U C C E S S S T O R I E S

Video Marketing Examples

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Nike wanted to turn its women’s sportswear arm into an $11bn business by 2020, and such has been scrapping

stereotypes in its marketing over the recent years in a bid to appeal to female shoppers.

Nike Middle East launches bold campaignto celebrate female athletes

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In one of its recent case studies, Google studied the brand Listerine and its customized videos to reach

YouTube audiences with highly relevant messaging. According to Google, the customized versions produced a 38 percent higher view-through rate than the generic

ones. The approach also demonstrated solid cost efficiency.

How Listerine Leveraged Customized Video

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On the occasion of receiving its 100th A380, Emirates also received the newest addition of the little CIRRUS

training aircraft. So the idea was formed to create a film based on CIRRUS meeting its big brother. The 30 second version of the video was launched on Emirates’

social media pages and took off with great delight, winning the adoration of the public with over 1 million

views in organic results.

HELLO CIRRUS – EMIRATES AIRLINES

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Three characters with a shared passion for cars customize their machines for the ultimate test of trust.

The bold concept, the brave client and a production team driven by passion were invincible. The whole

campaign received over 1 million views on their social media channels.

TOYOTA – CONQUERING DARKNESS

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A very simple and effective idea smartly communicating the vision of Emaar as a nurturer of

talent. This video positions the company as a forward thinking leader and clearly communicates their

message. The video hit 700k views on Facebook within its first month of launch. The response from their

target audience was a testament of how Emaar has been positioned as an attractive place to work.

EMAAR – BUILDING THE FUTURE

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Dubai Tourism and Wunderman Dubai wanted to encourage European communities to escape their

cloudy winters and enjoy the warm waters of Dubai. Five renowned meteorologists and weather presenters were invited for this campaign. 10 Million views and

75k interactions with the campaign reflects on the success of attracting their audience.

FORECASTING THE PERFECT STAY – DUBAI TOURISM

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• ‘5 Facts You Need To Know About Video Ads’ – AdStage

• ‘Is traditional advertising dead?’ – Forbes

• ‘37 Staggering Video Marketing Statistics for 2017’ – Word Stream

• ‘Is video production killing the TVC?’ – ArabAd

• ‘17 Stats and Facts Every Marketer Should Know About Video Marketing’ – Forbes

• ‘The Future of Online Video’ – Gulf Marketing Review

• ‘Online Video Consumption Middle East (Statistics and Trends)’ – GoGulf

• ‘Live Streaming is the Future of Social Media’ – Business.com

• ‘Mark Zuckerberg sees video as a ‘mega trend’ and is gunning for YouTube’- CNBC

• ‘14 Video Production Tips to Enhance Quality and Drive Views’ - HubSpot

References

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Are you ready to see where you can take your ideas?

Let’s see how we can transform them into

engaging video content.

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ABOUT USFILM STREETWISE IS A POWERFUL CREATIVE FORCE IN THE MEDIA AND FILM PRODUCTION INDUSTRY.

We launched our business in 2013 with the mission to create cost effective videos with high production value.

Our success comes from our ability to work and think differently. We cut costs without cutting corners by working to a different formula.

Some of our most successful film productions have been conceptualized in house by our highly creative and multi-talented team. We set new benchmarks for our clients through our video production and concept development services.

Streetwise has a well-established global presence. We have produced films across the Middle East, Europe and Africa; with headquarters based in Dubai, United Arab Emirates and the United Kingdom. We offer international companies full film production services in the UAE and UK.

www.filmstreetwise.com+97 145 514 681 - nasim@filmstreetwise.com

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OUR SERVICES INCLUDE:

• Online Videos

• Creative Concept Development

• Human Stories and Documentaries

• Corporate and Brand Videos

• TV Commercials

• Events and Launches

• Video Profiles

• Activation Films

• Webisodes

• B2B Presentation Videos

• Case Studies

• Tutorials

• Post Production (Editing)

• 2D Animation and Motion Graphics

filmstreetwise.com