Strategic Content Marketing Visual Video & Photography

Strategic Content Marketing

Visual Video & Photography

Fat panda

“Beauty is fun “

Its Happy

Skin

Be REals With confidence skin for Every one

Our

Vission

Vission Statement To build brand of beauty fun

That commitment to enhancing the natural

Beauty women by always providing the best product

Mission Statement

Our mission is to believe that the key to natural beauty is self-

confidence. The beauty does not come from body size standards.

Based on this, we want to encourage special women to say the

stereotypical 'ideal' "Goodbye" we often see and hear.

We are commitment to sourching all natural ingredients to created

high quality skin care, Solutions and will give customers confidence

in more sustainable future

Who Are We

Our confidence since Fat

Panda was created is to

provide the best products that

can increase women's

confidence, especially for

those who are special. We

believe that all women have

their own uniqueness, they

are beautiful with every

feature they have. With the

small steps we take to

innovate, we are dedicated to

show the beauty industry that

the beauty of a woman is not

seen in beauty standards but

in how she takes care of her

skin.

Fat Panda presents to

perfect your skincare

routine through our range

of products that you can

get easily.

We also aspire for every

special woman to get

beautiful glowing skin that

perfects her personal

uniqueness.

Why Are We

Here?

Simple PowerPoint Presentation




You can simply impress your audience and

add a unique zing and appeal to your

Presentations. Easy to change colors, photos

and Text. You can simply impress your

audience and add a unique zing and appeal to

your Presentations.

Wh

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"

F a t P a n d a P o r t f o l i o D e s i g n e d

The story behind Fat Panda begins with the hope

that all women have their own side of beauty.

Unfortunately,

not many women believe in this. Whereas, a happy

and beautiful woman does not come from beauty

standards but from well-groomed facial skin.

With a commitment to support body positivity and

increase self-confidence through beautiful, glowing,

and well-groomed skin, Fat Panda presents a

series of routine skincare products that can be a

solution for Indonesian women's facial skin

problems.

Brand StoryWh

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Yo

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Be

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ty J

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un

"





You can simply impress your audience and

add a unique zing and appeal to your

Presentations. Easy to change colors, photos

and Text. You can simply impress your

audience and add a unique zing and appeal to

your Presentations.

Wh

en

Yo

ur

Bea

uty

Jo

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ey I

s F

un

"

O r a n g e P o r t f o l i o D e s i g n e d

General Objective

• To create multiple videos to raise brand

awareness

• To convey the message “Beauty is Fun”

to our target audiences

• To position the brand as a company that

supports the idea that anyone can be

beautiful

Fat Panda was created is to provide the best products

that can increase women's confidence, especially for

those who are special.

Varian Key Benefit Function

Niacinamide Brightening Cleanser

Niacinamide

Salicylic acid

Centella asiatica extract

Eksfoliasi kulit dan membersihkan pori pori

yang tersumbat,

Menghambat dan mengurangi jerawat,

Anti inflamasi.

Niacininamide Essence TonerNiacinamide


Lactobacillus ferment filtrate

Membantu mencerahkan kulit,

Menjaga elastisitas dan kelembaban kulit,

Menenangkan kulit yang iritasi.

10% Niacinamide + Collagen AmpouleNiacinamide

Collagen


Regenerasi sel sel kulit,

Mengurangi dan mencegah timbulnya

jerawat,

Kaya akan antioksidan dan mengurangi

kemerahan kulit.

Vita C Brightening Ampoule

Galactomyces ferment filtrate

Ascorbic acid

Lactic acid

Kaya akan amino acid dan mineral sebagai

anti aging,

Mencerahkan kulit yang tidak merata,

Mengencangkan kulit dan mengurangi

kerutan.

Fight Acne & Pore Ampoule

Allantoin

Scutellaria baicalensis extract

Licorice root extract

Menenangkan dan membantu mengurangi

peradangan akibat jerawat,

Anti fungal dan inflamasi,

Licorice salah satu superstar pencerahan

pigmentasi dan bekas jerawat.

Strategic Video &

Photography

Strategy first; then

Production

• Our Brand Purpose

• Our Customer Purpose

Value

Proposition

Funnel

Optimization

Competitor

Research

Market

Insight

Visual

Guideline

Storyline

Project Frame Works

Hero Content

Contect that is designed with the aim to increase the value of social media,

each Instagram algortime, tiktok , by utilizing trend , maximum

engagement , retention rates and others

Hub Content

Daily content needed to build prepection or content around information

Such as people , products , events, and others

Content whose purpose is to increase our social media exploration by help

target market .content help can be useful tips and fact

Content Structure

Help Content

Content PillarThis text can be replaced with your own text

1 2 3 5Simple

PowerPoint

Informational Promotional Interactive

• Brand Value

• Brand Profile

• Product And services

• Promotion And

Discount

• Store location

• Beauty hacks

• Relevant Insight

• Tips And Tricks

• FAQ

• Latest Information

And innovation

• Skin care routine

• Mini Campaign

• Review &

Testimonial

• Give away

• Holidays &

SessionGreeting

Editorial Sample PlanCalender

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Long Video: Short Video: Short Video: Short Video: Short Video: Storytelling by plus Product showcase Brand awareness Skincare tips Product information size models (TBA)

Short Video: Long Video: Short Video: Short Video: Short Video: Product information Customer Skincare tips Product showcase Brand awareness

testimonials (TBA)

Short Video: Short Video: Short Video: Long Video: Short Video:Product showcase Skincare tips Brand awareness Storytelling by plus Product information

(TBA) size models

Short Video: Short Video: Short Video: Short Video: Long Video: Product information Skincare tips Product showcase Brand awareness Customer

(TBA) testimonials

Awareness

Consideration

Conversion

Loyalty and advocacy

your prospects become aware of a problem and begin researching it

your prospects have a clear idea of the problem and begin analyzing the alternatives available to address it

your prospects have made up their minds: You offer the best solution to their problem.

you continue to build trust amongst your customers, and they continue to support you by telling others about your brand.

Our Video Funnel

Retargeting New Production

Created New Content

BIO social media

engagement

Marketplace

• Instagram

• Youtube

• Tiktok

• Advertising

Website

Selling

Selling

Design RoadmapPersona

Customercustomer

journeyLearn & Use Goal

Personas are fictional profiles

that represent groups of similar

people in a target audience

experiences that customers

go through when interacting

with your company and brand.

Wa/Massage

how audience learning

and using product

What Your

Customer Goal

Customer Persona & Profiling

What IS Production

Funnel

OptimizationMarket

Insight

Competitor

Research

ValueProposition

Pre

Production

Production

Post

Production

Pre

Production ProductionPost

Production

Editing

Offline

Online

Final Preview

Post Production

Shooting Day

ProductionPre Production

Storyboard

Location

Talent

Props

Script and Copywriting

VIDEO TYPE

CATAGORIE

Product

Demo ,

story tell

custumer

Social Proof

Testimonial

/ story tell

customer Comedic/

education

Brand

Awareness

External

User /

Influencer

Generated

Videos

Direct

Respont

Marketing

Product

Experience

/ story tell

customer10%

20%

20%

15%

20%

15%

Retargeting

Building brand trust

Story of our customer(Conversion)

5 Second Rule Hook

CTA; IG/FB Ads Story Optimized;

Convertion

(Loyallty)

Building trust story customer

Customer Experience (consideration)

Rational benefit

Brand Loyalty

,Understandment

Build Customer Awarness

(awareness)

3 Second Rule Hook

CTA; IG/FB interactive Visual

engagement

Photography Interaktif

Product Understandment

Photograhy Product Catalog

Customer Experience & Trust

Photography Model

Visual respond & engagement

Photography Creative

• HD Rosolusi Photo

• Best Quality

• Retouching Editing

Photography

Fat panda

Strategic Content Marketing Visual Video & Photography

Documents

Transcript of Strategic Content Marketing Visual Video & Photography