ONLINE PHOTOGRAPHY GUIDE - Home_Tech
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Transcript of ONLINE PHOTOGRAPHY GUIDE - Home_Tech
1. TABLEOFCONTENTS2. Bath:Accessories3. Bath:Bathmat4. Bath:TowelBath/Beach5. Bedding:Outfit6. Bedding:Duvet/Comforter/Quilt/Coverlet7. Bedding:Blanket/Throw/Quilt8. Bedding:Shams–StandardandEuro9. Bedding:DécorPillow10. Bedding:SheetsandPillowcaseSets11. Bedding:Pillowcases12. Bedding:Bedskirt13. Bedding:Duvetinsert/MattressPad14. Bedding:Mattress15. Book16. Cards:Greeting,Holiday17. Décor:AreaRug18. Décor:Candles19. Décor:Frames/Misc.DécorItems20. Décor:WallArt21. Décor:Ornaments22. Decor:StringLights23. Décor:WoofandPoofDolls24. DIYCraftKit25. Entertainment26. Food&Beverage27. Kitchen:Accessories/Miscelaneous28. Kitchen:Apron-Women’sandMen’s29. Kitchen:Dinnerware/Dishes30. Kitchen:Coaster31. Kitchen:Glassware32. Kitchen:Placemat/Napkins33. Kitchen:TableRunner34. Kitchen:Towel/PotHolder35. Notecards&Stationary36. Personalizeditems-forallhomeitemswithmonogramorpersonalization37. PetAccessories38. Recreation/Outdoor39. Swim/PoolAccessories
ONLINE PHOTOGRAPHY GUIDE - Home_Tech
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STUDION-FORINTERNALANDVENDORUSEONLY
MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechBathAccessories
Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullPhotographoverheadortabletopdependingonitem.
ADDITIONALINFO swatchpresentation
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MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechBath:Bathmat
Front Assortment (optional)Colorstack.StackcolorsAKtoFL
Zoom FullIPT CROPforcloseupoffabric,texturesandprints.Avoidseams,wrinklesandgraphicsontees.(Vendorimagesexempt)
Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullPhotographbathmatoverheadasshown.IPT:cropasperimage.
ADDITIONALINFO swatchpresentation
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MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechBath:TowelBath/Beach
Front Set (optional)Stackofsetifrequested.
Front Assortment (optional)Stackofcolorassortmentifrequested.
Zoom FullIPT CROPforcloseupoffabric,texturesandprints.Avoidseams,wrinklesandgraphicsontees.(Vendorimagesexempt)
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullPhotographeachtowelfoldedasshownwithcornerturnedup.IPT:cropasperimage.
ADDITIONALINFO
Styling Example:Handtowel
Styling Example:Washcloth
Front Full Exception:Colorstackstyledasshown.Singlestackordoublestackifneeded.
Front Full Exception:Towelswithgraphics,shootopenfromoverheadasshown
Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable
swatchpresentation
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MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechBedding:Outfit/Look
Front FullPhotographoutfitshotforReg.Internetasshown.Shootfromfootasshownor3/4angleofbed.
ADDITIONALINFO
Front Full Exception:Overheadoptiontoshowgraphicsofbedding.
swatchpresentation
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STUDION-FORINTERNALANDVENDORUSEONLY
MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechBedding:Duvet/Comforter/Quilt/Coverlet
Zoom FullIPT CROPforcloseupoffabric,texturesandprints.Avoidseams,wrinklesandgraphicsontees.(Vendorimagesexempt)
Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable
Front FullShootfromfootofbedforcompletepatternorfabrictreatmentrepresentation.
ADDITIONALINFO swatchpresentation
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STUDION-FORINTERNALANDVENDORUSEONLY
MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechBedding:Blanket/Throw/Quilt
Top Full (optional)If Necessaryforpatternsorscale,shootopentoseealloftheitem.
Zoom FullIPT CROPforcloseupoffabric,texturesandprints.Avoidseams,wrinklesandgraphicsontees.(Vendorimagesexempt)
Front Assortment (optional)Stackofcolorassortmentifrequested.
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullStyleindividualblanketfoldedwithcornerturnedasshown.Foldtofitverticlespace.
ADDITIONALINFO
Front Assortment:Stackedcolorstoryforthreeormorecolors.Arrangetofitverticalspace.
Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable
swatchpresentation
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MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechBedding:Shams,StandardandEuro
Back FullBackshot,shootoverheadasshown.
Zoom FullIPT CROPforcloseupoffabric,texturesandprints.Avoidseams,wrinklesandgraphicsontees.(Vendorimagesexempt)
Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullFrontshot,shootoverheadasshown.Makesurepillowinsertfitsproperlywithnounfilledareas.Ifpillowhasflange,makesureit’sraisedasevenlyaspossibleonallsides.
ADDITIONALINFO swatchpresentation
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MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechBedding:DecorPillow
Back FullBackshot,shotoverheadasshownifrequestedfordetails.
Zoom FullIPT CROPforcloseupoffabric,texturesandprints.Avoidseams,wrinklesandgraphicsontees.(Vendorimagesexempt)
Front Assortment (optional)Stackofcolorassortmentifrequested.
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullFrontshot,shootoverheadasshown.Makesurepillowinsertfitsproperlywithnounfilledareas.
Imagenotavailable
ADDITIONALINFO
Front AssortmentMorethanthreepillows-Shootastackwithoneproppedinfront.
Front Full ExceptionTwopillows-Shootoverhead.
Styling Note:Ifpillowhasflange,makesureit’sraisedasevenlyas
possibleonallsides.
Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable
swatchpresentation
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MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechBedding:SheetsandPillowcaseSets
Zoom FullIPT CROPforcloseupoffabric,texturesandprints.Avoidseams,wrinklesandgraphicsontees.(Vendorimagesexempt)
Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullPhotographwithcoordinatingfittedandflatsheets.Stylestackwithpillowcasesontop.
ADDITIONALINFO swatchpresentation
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MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechBedding:Pillowcases
Zoom FullIPT CROPforcloseupoffabric,texturesandprints.Avoidseams,wrinklesandgraphicsontees.(Vendorimagesexempt)
Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullPhotographoverheadStylewithpillowcasesfoldedandplacedasshown.
ADDITIONALINFO swatchpresentation
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MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechBedding:Bedskirt
Zoom FullIPT CROPforcloseupoffabric,texturesandprints.Avoidseams,wrinklesandgraphicsontees.(Vendorimagesexempt)
Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullPhotographcornerwithsimple,unobtrusivewoodflooring.IPT:cropasperimage.
ADDITIONALINFO swatchpresentation
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MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechBedding:Duvetinsert/MattressPad
Zoom FullIPT CROPforcloseupoffabric,texturesandprints.Avoidseams,wrinklesandgraphicsontees.(Vendorimagesexempt)
Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullPhotographfoldedasshown.IPT:cropasperimage.
ADDITIONALINFO
Front Full Exception:MattressPad:Photographonsurfaceasshown
swatchpresentation
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MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechBedding:Mattress
Zoom FullIPT CROPforcloseupoffabric,texturesandprints.Avoidseams,wrinklesandgraphicsontees.(Vendorimagesexempt)
Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullPhotographonsurfaceasshownIPT:cropasperimage.
ADDITIONALINFO
Front Full Exception:PhotographindividualMattresspiecesifrequested.
swatchpresentation
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MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechBook
Top Inside Photographbookopen.
Zoom FullIPT CROPforcloseupoffabric,texturesandprints.Avoidseams,wrinklesandgraphicsontees.(Vendorimagesexempt)
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullPhotographbookoverhead.
ADDITIONALINFO swatchpresentation
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MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechCard:Greeting,Holiday
Top Inside (optional)Photographcardopenifrequested
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullPhotographcardwithenvelopeasshown,overhead.
ADDITIONALINFO swatchpresentation
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MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechDecor:AreaRugs
Zoom FullCloseupofrugdetail.Shootonecornerwithlightwoodunderneathonlowerright.
Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullShootfullyopenandflatoverhead.
ADDITIONALINFO swatchpresentation
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MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechDecor:Candles
Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullPhotographfromslightlyaboveobjecttoshowdepth.Packagingcanbeincluded,ifrequested,asshown.NOTE:donotlightcandleIPTwilladdflameunlesswickisobscuredbyglass.
ADDITIONALINFO
Styling ExampleStylesetswithsomeoverlaptofitcrop.
Styling ExampleIfrequestedtoshowbox,stylewithoverlaptofitcropwithoutcoveringlabel.(vendorimagemissingflame)
swatchpresentation
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Styling ExampleStyleinpackageifrequested.
Styling ExampleStylelidtosideasshown,withoutobscuringlabel.
MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechDecor:Misc.Decoritems
Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullPhotographMISCitemsoverheadortabletopasneededorperArtDirector.
ADDITIONALINFO
ExampleHolidayStocking
swatchpresentation
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MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechDecor:WallArt
Front ScaleIPTwillcompositeArtimageonexistingroomshotforscale.
Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullPhotographoverheadoronwall,whicheveriseasiest.ShootstraightonforIPTtoplaceonwall.
ADDITIONALINFO swatchpresentation
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MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechDecor:Ornaments
Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullPhotographornamenthanging.Nocontactshadows.Closecropofornamentwithribbonasshown.Ornamentwithoutribbon,hangwithmonofilament.IPT removemonofilament.
ADDITIONALINFO
Styling ExampleUsingmonofilamenttohang.
Styling ExampleUsingmonofilamenttohangagroupofornaments.
swatchpresentation
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MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechDecor:StringLights
Detail FullBackgroundlitdarkertoemphasizedetailsoflights.Lightson.Usesilverorwhitebatteries.
Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullPhotographoverheadasshown.Lightson.Usesilverorwhitebatteries.
ADDITIONALINFO
Styling ExampleIndividualHolidayLightSet
swatchpresentation
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MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechDecor:WoofandPoofDolls
Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullSingleDoll,Photographonwhitecubeasshown.Formultiples,usemultiplecubes,onepercube,atdifferentheights.
ADDITIONALINFO
Styling Example
Doorhangerdollhungonprop
doorasshown.
swatchpresentation
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MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechDIYCraftKit
Detail FullPhotographcontentsofkit.
Front Full (look)GoldLook/ApprovedVendorImage/Editorial/Catalog/video,ifavailable
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullPhotographKitinpackage.
ADDITIONALINFO swatchpresentation
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MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechEntertainment
Top InsideOptionalAltofitemsincludedinpurchase,ifrequested.Positioncomponentsgraphicallytofitcrop.Shootoverhead.
Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullShootheadphonestandingup,3/4angleasshown.
ADDITIONALINFO
Top InsideWithitemsincludedinpurchaseifrequested.
Front Full Exception:EarBuds.Shotoverheadasshown.
Styling Example:Earmuffheadphones-SeealsoEarmuffsinOPG_Accessories_Women
swatchpresentation
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MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechFood&Beverage
Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullPhotographoverheadortabletopdependingonitem.Arrangetobestfillcrop.
ADDITIONALINFO swatchpresentation
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MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechKitchen:Accessories/Miscelaneous
Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullPhotographitemsoverheadortabletopasneededorperArtDirector.
ADDITIONALINFO swatchpresentation
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MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechKitchen:Aprons-Women’sandMen’s
Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullWomen’s-Apronshotonclothform.Men’s-ApronshotflatasshownbelowIPT removeformpost.
ADDITIONALINFO
Styling ExampleMen’sApronshotflatasshown.
Styling ExampleHalf-apronshotonclothform.
IPT removeformpost.
swatchpresentation
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MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechKitchen:Dinnerware/Dishes
Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullPhotographsetasshown,fittingbestintocrop.
ADDITIONALINFO
Styling ExampleTrayorsingleplateshotoverhead.
Styling ExampleMultipleplatesetshotoverhead.Arrangetobestfitspace.
Styling ExampleSinglecupshotasshown.
Styling ExampleGroupshotofcupssoldseparately.
swatchpresentation
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MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechKitchen:Coasters
Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullShootoverhead.Identicalcoasters:stackandfanasshown.
ADDITIONALINFO
Styling ExampleVarietypackcoasters:shootoverhead,inconfigurationtobestfitspace.
swatchpresentation
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MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechKitchen:Glassware
Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullShootandlightforbestproductseparationfrombackground.Importanttolightforanygraphicdetailsinglass.Ifshootingaset,showallglasswarepiecesofsetinshot.
ADDITIONALINFO swatchpresentation
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MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechKitchen:Placemats/Napkins
Zoom FullIPT CROPforcloseupoffabric,texturesandprints.Avoidseams,wrinklesandgraphicsontees.(Vendorimagesexempt)
Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullShootPlacematsoverhead.
ADDITIONALINFO
Styling ExampleMultipleNapkinsshotasshown.
Styling ExampleMultiplePlacematsshotasshown
swatchpresentation
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MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechKitchen:Tablerunners
Zoom FullIPT CROPforcloseupoffabric,texturesandprints.Avoidseams,wrinklesandgraphicsontees.(Vendorimagesexempt)
Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullDrapetablerunneronedgeoftableasshown.
ADDITIONALINFO swatchpresentation
33
MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechKitchen:Towels/Potholders
Top Full (optional)Openflatshot.Optionalifrequested.Fortowelswithoverallpattern,shootoverhead,fullyopenandflat.
Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullHangonaclotheslinewithwoodenclipsasshown.Fixlengthontoweltobestfitframe.
ADDITIONALINFO
Styling ExampleKitchentowelsetshotover-head,arrangedtobestfitcrop.
Styling ExamplePotholdersshotoverhead,arrangedtobestfitcrop.
swatchpresentation
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MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechNotecards&Stationary
Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullPhotographstationaryoverheadasshownorperArtDirector.
ADDITIONALINFO
Styling ExampleCardsetwithvarietypack.Photographoverhead.Arrangecardsevenlywithoneenvelopetuckedundercorner
card.
swatchpresentation
Styling ExampleExampleofnotecardswithbox.Overheadbutslightlyfromthefront.
Styling ExampleStickynoteset.Overheadbutslightlyfromthefront.
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MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechPersonalizeditems-allhomeitemswithmonogramorpersonalization
Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullPhotographasperOPGforitemtypewiththemonogramorpersonalizationprominentandwelllitforIPTtoselectforswatch.
ADDITIONALINFO
Styling Example:shotwithbottleformain--shotflatforletter.
Styling Example:plate
Styling Example:blanket
swatchpresentation
36
IPTincludeinitial,monogramorotherpersonalizationinswatch
MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechPetAccessories
Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullShootasshown.Ifleashincuded,coilbehindcollartofitcrop
ADDITIONALINFO swatchpresentation
37
MAINANDALTPRESENTATION
ONLINE PHOTOGRAPHY GUIDE - Home_TechRecreation/Outdoor
Front Full (look)GoldLook/Editorial/Catalog/video,ifavailable
STUDION-FORINTERNALANDVENDORUSEONLY
Front FullPhotographoverheadortabletopdependingonitem.Arrangetobestfillcrop.
ADDITIONALINFO swatchpresentation
38