The Middle East Video Production and Marketing Report - Page 1
The Middle East Video Production and Marketing Report
The Middle East Video Production and Marketing Report - Page 2
Introduction to Marketing and Changing the Script
Quick Facts
Mobile Video Statistics
Online Video Statistics
Video Marketing ROI
Creating Video for Success
Case Studies
References
About us
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Table of Content
The Middle East Video Production and Marketing Report - Page 3
Traditional marketing has already beenDISRUPTED.
Marketing efforts are failing as interaction decreases through traditional mediums and
customers.
Marketers now need toCHANGE THE SCRIPT
The Middle East Video Production and Marketing Report - Page 4
PRINT, RADIO & BILLBOARD ADVERTISING
spending stats have plummeted
G L O B A L L Y
due to the efficiency of reaching the right
audience and measuring success with digital
marketing and social media.
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What’s that got to do withV I D E O M A R K E T I N G ?
• YouTube is now the second biggest search engine in the world after Google.
• All major social media platforms are integrating and competing against
each other with live video. (Facebook, Snapchat , Instagram and Twitter).
• By 2019, internet video traffic will account for 80% of all consumer
internet traffic. • Mark Zuckerberg expects Facebook to be mainly video in the next 5
years.
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75% of UAE respondents reported
they use smartphones for daily video
consumption.
69% of respondents preferred to
watch video content on their
smartphones.
The Middle East Video Production and Marketing Report - Page 7
70% 65%
70% of smartphone users in Saudi Arabia,
Turkey and the UAE watch videos on social
networking platforms at least once a week
compared to the 65% global average.
The Middle East Video Production and Marketing Report - Page 8
VIDEO MARKETING FOR
MOBILE
In 2018, mobile video viewing and mobile video advertising spend – at $18.0 billion
– will overtake fixed video ad spend – at $15.0 billion.
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310 million Views
The MENA region is the second highest consumer of video content, which
currently sits around 310 million views per day.
In Saudi Arabia alone, the average internet user consumes x3 more video
content than the average user in the US.
The Middle East Video Production and Marketing Report - Page 10
10 Minutes79% of viewers in the UAE consume
short video content (under 10 minutes) on smartphones. This is the highest in comparison to laptop and TV, which is
70% and 35%.
The Middle East Video Production and Marketing Report - Page 11
Social video generates
1200%more shares than text and images
combined
The Middle East Video Production and Marketing Report - Page 12
Let’s talk moneyVIDEO MARKETING ROI.
96% of B2B organizations use video in some capacity of their marketing campaigns.
73% reported positive results on their ROI.
Video now generates three times as many monthly visitors to a website
as opposed to plain text posts.
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Anyone can make a video and share it. But as a brand, professionalism and quality plays a major role in
whether people will engage with it.
But that doesn’t mean you should go for the most expensive production house or advertising agency to get
the best quality results.
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Your video will be judged on these core aspects:
• Content
• Presentation
• Production quality
• Style
• Information
In most cases, the longer it is – the less likely people will watch the full length. It’s all about producing bite-sized, creative and entertaining content.
The Middle East Video Production and Marketing Report - Page 15
MIDDLE EASTS U C C E S S S T O R I E S
Video Marketing Examples
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Nike wanted to turn its women’s sportswear arm into an $11bn business by 2020, and such has been scrapping
stereotypes in its marketing over the recent years in a bid to appeal to female shoppers.
Nike Middle East launches bold campaignto celebrate female athletes
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In one of its recent case studies, Google studied the brand Listerine and its customized videos to reach
YouTube audiences with highly relevant messaging. According to Google, the customized versions produced a 38 percent higher view-through rate than the generic
ones. The approach also demonstrated solid cost efficiency.
How Listerine Leveraged Customized Video
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On the occasion of receiving its 100th A380, Emirates also received the newest addition of the little CIRRUS
training aircraft. So the idea was formed to create a film based on CIRRUS meeting its big brother. The 30 second version of the video was launched on Emirates’
social media pages and took off with great delight, winning the adoration of the public with over 1 million
views in organic results.
HELLO CIRRUS – EMIRATES AIRLINES
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Three characters with a shared passion for cars customize their machines for the ultimate test of trust.
The bold concept, the brave client and a production team driven by passion were invincible. The whole
campaign received over 1 million views on their social media channels.
TOYOTA – CONQUERING DARKNESS
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A very simple and effective idea smartly communicating the vision of Emaar as a nurturer of
talent. This video positions the company as a forward thinking leader and clearly communicates their
message. The video hit 700k views on Facebook within its first month of launch. The response from their
target audience was a testament of how Emaar has been positioned as an attractive place to work.
EMAAR – BUILDING THE FUTURE
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Dubai Tourism and Wunderman Dubai wanted to encourage European communities to escape their
cloudy winters and enjoy the warm waters of Dubai. Five renowned meteorologists and weather presenters were invited for this campaign. 10 Million views and
75k interactions with the campaign reflects on the success of attracting their audience.
FORECASTING THE PERFECT STAY – DUBAI TOURISM
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• ‘5 Facts You Need To Know About Video Ads’ – AdStage
• ‘Is traditional advertising dead?’ – Forbes
• ‘37 Staggering Video Marketing Statistics for 2017’ – Word Stream
• ‘Is video production killing the TVC?’ – ArabAd
• ‘17 Stats and Facts Every Marketer Should Know About Video Marketing’ – Forbes
• ‘The Future of Online Video’ – Gulf Marketing Review
• ‘Online Video Consumption Middle East (Statistics and Trends)’ – GoGulf
• ‘Live Streaming is the Future of Social Media’ – Business.com
• ‘Mark Zuckerberg sees video as a ‘mega trend’ and is gunning for YouTube’- CNBC
• ‘14 Video Production Tips to Enhance Quality and Drive Views’ - HubSpot
References
The Middle East Video Production and Marketing Report - Page 23
Are you ready to see where you can take your ideas?
Let’s see how we can transform them into
engaging video content.
The Middle East Video Production and Marketing Report - Page 24
ABOUT USFILM STREETWISE IS A POWERFUL CREATIVE FORCE IN THE MEDIA AND FILM PRODUCTION INDUSTRY.
We launched our business in 2013 with the mission to create cost effective videos with high production value.
Our success comes from our ability to work and think differently. We cut costs without cutting corners by working to a different formula.
Some of our most successful film productions have been conceptualized in house by our highly creative and multi-talented team. We set new benchmarks for our clients through our video production and concept development services.
Streetwise has a well-established global presence. We have produced films across the Middle East, Europe and Africa; with headquarters based in Dubai, United Arab Emirates and the United Kingdom. We offer international companies full film production services in the UAE and UK.
www.filmstreetwise.com+97 145 514 681 - [email protected]
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OUR SERVICES INCLUDE:
• Online Videos
• Creative Concept Development
• Human Stories and Documentaries
• Corporate and Brand Videos
• TV Commercials
• Events and Launches
• Video Profiles
• Activation Films
• Webisodes
• B2B Presentation Videos
• Case Studies
• Tutorials
• Post Production (Editing)
• 2D Animation and Motion Graphics
filmstreetwise.com