The Effects of Modes of Information Presentation on Decision-Making: A Review and Meta-Analysis
Transcript of The Effects of Modes of Information Presentation on Decision-Making: A Review and Meta-Analysis
The Effects of Modes of InformationPresentation on Decision-Makins :A Review and Meta-Analysis
A. R. MONTAZEMI and S. WANC
Ar-r R. Moxrnzeur is Assistant Professor of Infbrmation Systems at McMasterUniversiry. He received his M.Sc. in Management Science from University otSouthampton, England, and his Ph.D. from the University of Waterloo, Canada. Hisresearch interests include information requirements anaiysis, decision theory, andthe design of decision support systems. His papers on these topics have beenpublished in MIS Quarterlv, IEEE Transaction on rVan, S.ystems and Cybernetics,Journal of Operational Research Sociery, and INFOR. He is a member of ACM.CORS. DSI. and TIMS.
Suounoxc We,xc is a doctoral candidate in the Faculty of Business at McMasterUniversiry. His work experience includes manager of production at Hangdang Ironand Steel Co., and MIS lecrurer at the Tsinghua University, Beij ing, China. lvtr.Wang's research interests include modes of information presentation and informa-tion requirements analysis.
ABsrRAcr: This study investigates the impact of modes of intormation presentationon information dimensions. Twenty-four published studies were reviewed. Theresults of sixteen of these were cumulated by application of meta-analysis technique.The ensuing results demonstrate that the bar presentation format is slightly betterthan the tabular one in terms of intormation precision; however. the tace chart issuperior to the tabular format with respect to relevancy, and the multicolor presenta-tion is more relevant than the monocolor. In addition, two tactors of intluence(moderators) were venfied. First, personalitv, which is classified as t ' ieid-dependentand field-independent. acts as a moderator between color and intbrmation relevancv.Second, when comparing l ine graphical presentations with tabular. task environmenthas a moderate effect on both timesaving and precision.
KEy woRDs AND pHRAsES: lntbrmat ion media, graphics in informat i t ln svstems.
This research has been supported by a grant from the Natural Sciences and EngrneertnqCouncil of Canada.
102 A . R . MoNTAZEMT AND s . wANc
1. Introduction
R E c r N T L y , T H E R E H A s B E E N A N u p s u R c E o f i n t e r e s t i n t h e e f f e c t i v e n e s s o f
information presentation modes, and although the purpose of this type of research is
varied I l], the underlying philosophy remains the same. The major thrust is to
answer the question of how different modes of presenting information (i.e.. in
graphic, tabular, or textual form) can influence human behavior in terms of the
reception of information, its processing, and reaction to a decision environment.
Despite the presence of an extensive number of studies dealing with graphical and
other visual displays, the cognitive effects of different modes of presentation on the
process of decision-making are sti l l uncertain. Although DeSanctis [11] offered a
detailed descriptive comparison and a summary of the previous research, her review
is nonquantitative and fails to integrate statistically the results of individual research
efforts. A technique that allows the results of studies to be integrated statistically is
termed under the rubric of "meta-analysis. " In this article, it wil l be seen that this
type of analysis can correct disparit ies which arise from isolated investigations of
individual experiments and can reconcile conflicting outcomes of separate studies.
Thus. the meta-analysis technique is a fruitful tool that allows the pooling and the
cumulation of the results of previous experiments.
The purpose of this study is to survey the previous research. Our contention is that
our conclusion wil l be more substantive than previous ones. The article proceeds as
follows: Section 2 provides a general review of current research; unconventionally,
the review is a prelude to the meta-analysis method. Section 3 explains the meta-
analysis procedure as it relates to the intormation presentation issue. Section -1
provides the results of the analysis. Finally, the t-indings are discussed in section 5.
2. Presentation Modes of Information and Information Dimensions
2.1 . Relevant Research
Although it is recognized that well-designed modes of presentation enhance infor-
mation et-fectiveness by capturing the interest of the reader, by providing a clear and
economical message, and by stimulating analytical thought [33], l i tt le is known
about the actual uti l i ty of the different modes [11].The first thoughtful investigations of differing presentation formats were con-
ducted in the early 1900s. Washburne [39] asserted that different tormats were
preferable under different circumstances insothr as they related to the task. Since the
1960s, graphical presentations have become an inherent part of managerial decision-
making, mainly because of the development of computer-generated graphics. This
development in turn resulted in many new experiments that examined the effects of
information presentation. Yet. despite the large volume of research. no consensus
E F F E C T S O F I N F O R M A T I O N P R E S E N T A T I O N r03
about the uti l i ty and the impact of specific formats on decision-makins was obtained.
As a case in point. some studies, such as Zmud [-121, claimed that graphs were
preferred by managers. However, other studies. such as the one of Lucas 121.22),provided litt le support for these f,rndings. Sti l l others (e.9., Remus t29l) su*qgested
that, in some cases, the graph performed more poorly than the traditional tabular
presenrarion. DeSanctis [ 1], in a summary of twenty studies (with highly cont' l ict-
ing results) showed that the graphical mode was not necessarily more ef'fective than
the tabular in communicating information.
Further studies on graphical and tabular presentation modes wil l be conducted
and discussed in this paper. The objective is to attain more extensive and def-rnit ive
conclusions. However. to combine the previous studies into a cohesive analytical
framework, the various independent and dependent variables of the experiments wii l
be standardized.
2.2. The Independent Variables (Presentation lVlodes)
Identifying the independent variables of past experiments is simple. The two presen-
ution modes (or categories) are format and color. Obviously, when the eft'ect of
color is being studied. the format should be kept constant ["], 5, 6. l '2.31].Vlanv
different formats exist, the main classifications being tev, tabular. and graphicul.
The graphical can be further subdivided into the tollowing types. each havinq its
own advantages and disadvantages.
The most fami l iar graphicai format is that of the l ine 13, 4, 5 .7 , 12.2?.29, 391
This particular format presents the trend of data very well, especially in terms of
change rate, but the l ine is incapable of precisely identif ing the absolute value of each
point. Scatter plots, another graph tbrmat, have characteristics simiiar to those of
l ine plots [51. In addition, the bar format is very popuiar and particularly useful tor
comparing the magnitude of c lustered var iables [0, 12, 13. 14. 23, 37. 38. 39]. The
pie format [0, l4] l ike the bar tormat, is int'erior to the l ine format in capturine the
change rate of data. The unimated grtphics tormat, used most commoniv in the
f ie lds of educat ion and advert is ing [ l8. 30, 391, gives the reader a pictor ia l image;
and the recent development of rhe face tormat makes it possible to present tarrly
complex relations of multivariate data through the alteration of the emotions and
appearance of the faces t8,25, 351. However, th is technique requires great ski i l on
the part of the designer and user. Finally, the rhree-dirnensional tormat provides an
additional dimension of display through the use of a stereoscopic imaue []01 ()r the
plot of a three-dimensional perspective in a plane [ '101.
2.3. The Dependent Var iables ( Informat ion Dimensions)
Intormat ion c l imensions are those intormat ion at t r ibutes which contr tbute to deci-
s ion-making. To determine which intbrmat ion dimensions are at tected bv chances
l 04 A . R . MoNTAzEMI AND s . wANc
in the presentation modes. a two-stage procedure was conducted. First. a l ist of
factors for measuring information system satisfaction was extracted from the gener-
al l i terature. Next, a subset from this l ist was compiled by checking the measurement
factors against the "dependent variables" used in previous research. The purpose of
this procedure was not to adhere to specific terminology, but rather to explore the
nature of information dimensions and to avoid ambiguity. The tinal set of informa-
tion dimensions (or dependent variables) derived is discussed below.
Timesaving II9J:The time-effectiveness of decision-making when using the sysrem.
Timesaving is one of the most relevant dependent measures [1[, 19]. Usually, t ime
spent to solve the problem is the measured criterion [7,20, 38].
Precision (understandabilin) []J: The rariabiliry of the output informationfrom thot
which it purports to measure.
When measuring precision, the user is asked simple questions related to the interpre-
tation of information presented in a particular mode. The number of correct an-
swers, or the degree of departure from these, was used to judge if the presentation
allowed presentation of the true meaning.
Relevancy (usefulness) [ I ]: The degree of congruence between what the user wants or
requires and what is provided by the information products and services.
Unlike timesaving and precision. relevancy relates to decision quality. There are
three means to measure this. First, the absolute value of a management index (i.e.,
profit [21], cost [22,29| or forecasting accuracy [12]) can be used as the criterion
for a particular decision performance. Second, as considered by Benbasat et al. [3,
4, 5, 61, a normalized measure of the management index can be used. One example
is: [6]
(...,:':",i,",,, ) ( " . : : :: : , , , ' )
Decision quality :
/ Optimal
\
\ o. . i r ion , . rutrr , /( " : . : : :
: - : , , ' )
Third, the appropriateness of ajudgment [25, 35] can be used
tangible management index.
complex comparison [39] or of a management
to measure decision quality in the absence of a
EFFECTS OF INFOR} {AT ION PRESENTATION I05
Psvchological growrh [32J: The improv€ment of the users' cognirive Juncrittrt.
The latter includes two aspects as tollows:
Recall [a\J: The abiliry rc retieve the inforrnatiott supplierl by rhe informarion
system at an earlier time.
When examining recall abil ity, the user is exposed to a presentation for several
seconds. [:ter the user is asked to recall the information content of the presentation.
The interval between the presentation and the recall can be several seconds. several
hours, or even several weeks. The amount of information correctly remembered is
used to measure the recall abil ity.
Learning [21J: The rate of increase in perJormance.
When a user repears the same task over a period of t ime. generaily speaking' the
latter performances are better than the earlier ones. The improvement rate between
two performances is the criterion for measuring learning abil ity.
2.4. The Moderators
The relationship between the independent and dependent variables l isted above can
be detined as a probabil istic function, where g - fk): here,r represents the informa-
tion presentation morJe and y stands tor the intormation dimension. Horvever. as
mentioned earlier, inconsistent conclusions are apparent concerning presentetlon
effects. That is, the same presentation mode may produce different effects on the
same user's pertormance. Some researchers [3 , 12. ?2. 23] propose that there exist
certain iactors of intluence on the relationship between intbrmation presentatlon
modes and dimensions. tn other words, the probabil istic function should be
g = fl;y,) instead of g : f(.r), where : denotes variables other than presentation
modes. By det-init ion, these factors are known as moderator variables. this is be-
cause these factors moderate or alter the magnitude of a relationship betrveen two
orher var iables (see [31], p. l3) . In th is paper. : wi l l be det lned as a moderator
between presentation modes and intormation dimensions.
The moderator t jeterminarion procedure consists of three stases. First. ptltential
moderators are identif ied; second. the etfects of these potential moderators lrre
examined in independent experiments: and tlnally, i. l svstematic cumuiative anaiysts
of individual experiments is pertormed to verity the e.ristence of the moderator(s).
2.4.1. Potent ia l Nloderators
potential moderators originate from vanous sources. In I proptlsal tbr rcsearch tln
intormation systems. Mason and iv{itrofT [:1] stated that:
106 A . R . } I O N T A Z E M I A N D S . W A N G
An information system consists of. at least, one PERSON of a certain
PSYCHOLOGICAL TYPE who thces a PROBLEM within some OR-
GANIZATIONAL CONTEXT for which he needs EVIDENCE to arrive
at a solution where the evidence is made available through some MODE
OF PRESENTATION. (p. a75)
This statement indicates that an individual's psychological type, the characteris-
tics of the problem, or the organizational context may moderate between informa-
tion dimensions and presentation modes. lndeed, Lucas [22], Lusk and Kersnick
[23], and Benbasat and Dexter [3], suggested that the cognitive style (decision style
or personality type) can be a moderator. In addition, Dickson et al. [2] proposed
that task environment. which includes task content, task complexity, and degree
of task structure, may at'fect the impact of information presentation. Other po-
tential moderators may be established by examining the managerial environ-
ment. For example, Benbasat et al. [4], when observing managerial activity
and deciiion-making behavior, suggested that time constraint may be a mod-
erator.When defining moderators, measuring the moderator level is a major problem.
For some proposed moderators, unfortunately there is no agreement either on
definit ions or on what methodologies should be used to operationalize their levels.
The only way to quantify these kinds of moderators is through careful analysis and
by adhering to a consistent rule. For example, the level of task environment could be
established according to the number of variables processed at any one time to reach a
decision, the degree of knowledge required for the decision, and whether or not a
step-by-step procedure can be employed [I2].
2.4.2. Test of Potential Moderators in lndependent Experiments
Potentiai moderators may be tested by experiments that establish their statistical
s igni f icance [3, 4,5,12,22,23]. The at tached Appendix shows the ef fects of several
potential moderators identif ied from previous research. One example is the experi-
ment by Dickson et al. [12] which indicated that, in terms of relevancy of informa-
tion, no significant difference exists between the tabular and the graphical presenta-
tion when a simple, structured task is pertbrmed: however, the latter is better than
the tbrmer under a medium-complex task environment.
2.4.3. Cumulative Analysis of the Moderororc
A single experiment, howevet is insufficient to establish the e.\istence of a modera-
tor variable [l7]. If two or more experiments involve the same moderator. though,
their results may be cumulated to obtain a more definite conclusion. Betbre this
cumulative analysis of moderators is performed. the relationship between indepen-
dent and dependent variables must be investigated.
EFFECTS OF INFORIV1ATION PRESENT. \T ION
2.5. Reviewed Studies Summarized
r07
Twenty-four experimental (and quasi-experimental) studies were reviewed. A syn-
opsis of the relationship among presentation modes, intormation dimensions. and
moderators, is shown in Appendix. The independent and dependent variables were
categorized as discussed, and the adopted moderators used in the corresponding
studies. Experiments were also classified by task complexiry: this classification was
according to the recommendations made by Dickson et ai. [12].
The summanzed results reveai severai important facts. First. the topics of infor-
mation presentation et'fects are diversif ied. Consequently, the intersection of sets of
comparable research results is small. Second. two approaches can be used to evaiu-
ate the impact of presentation modes: the subjective evaiuation method (e.g.. [3.
42)), which involves measuring the information user's perception or t 'eeiins oi the
presentar ion value; and the object ive approach (e.g. , [3, .12]) , which involves f - re ld
experiments and management games (here the subject's performance is the mea-
sured criterion). Third. few consistent conclusions can be drawn with regard to the
effects of presentarion modes on intormation dimensions, although it does appear
that the multicolor presentation is always superior or at least.equivalent to the
monocolor mode. Finally, most of the studies supplied their own statistical data.
such as t-value, F-ratio, chi-square, etc.
Given these facts. it was necessary to cumulate the t ' indings of individuai studies
to obtain more substantial results. This was achieved through the appiication tlf
meta-analysis.
3. Meta-analysis
lNcoNSrsrENT RESULTS about the re la t ionsh ip be tween presenta t ion modes and
intbrmation dimensions makes the integration of research tlndings imperative.
Severai methods of achieving this integration are available. One is the narrattve
review method, which a.l lows broad, qualitative judgments I I I ]. However. this
method is nonquantitative and does not lend itself to statistical analysis. Although
many statistical integration methods exist [2], the meta-analysis method tormulated
by Hunter et a i . t17,341 provides the "state-ot- the-art" method, and thus was
selected fbr use here. This section wil l explain brietly the procedure and the pnmarv
properties of the meta-analysis method as required tor our purpose here.
3.1. Cr i t i ca l Prob lems
Betore proceeding with rhe discussion of the meta-analysis method. iactors that
cause spurious variation of results across studies must be isolated. One such t 'actor
consists of the art i tacts pecul iar to stat ist ics, which include sampl ing error. measure-
ment unrel iabi l i ty . d i f ferences in t reatment strensth across studies. computat ionai
r08 A . R . M O N T A Z E M I A N D S . W A N G
error, reporting error, etc. Another factor that can create inconsistency in results is
the effect of real moderators (see section 2.4). Therefore, to obtain consistent
conclusions based on the results of various studies, artifacts must be corrected and,
if there is "substantial" variance among correlated measures of association. then a
search for moderators is pursued.
3.2. Correction for Errors
3.2 .1 . Dpes o f Er ro rs
The different types of errors present in the reviewed studies are as follows:
I. Computational and rypographical errors.- Computational and typographical
errors are present in published literature and are caused inadvertently by the re-
searcher or his/her assistant. Examples of such errors are the failure to reverse the
sign of a variable when it was reverse-scored, and simple data-entry errors. Such
errors cannot be quantified and eliminated.
II. Measurement unreliabilim.- Variables are never perfectly measured, and since
no measurement reliability coefficients were reported in the reviewed studies, the
error caused by unreliable measurements cannot be corrected. However, the major
reason for the lack of reliability coefficients is that independent variables (i.e.,
presentation modes) are easy to measure and dependent variables (i.e., information
dimensions) are "hard" criterion measures.
ru. Variation in treatment strength across studies.- This type of artifact is best
explained by example. As shown in Figure l, some graphs employ grids when
presenting information (e.9., [7]) while others do not (e.g., [3]). Obviously, how the
same independent variable (i.e., line graph) is treated varies. This difference is
known as variation in treatment strength. Research indicates that this particular
variation is a source of artifact [71. Unfortunately, in the reviewed studies, the
treatment strength is not often reported. Even had this not been so, quantification of
these di f ferences is di f f icul t . Consequent ly, th is art i fact cannot be cor-
rected.
IV. Sampling error.- Sampling error tends to account for the greatest proportion
of variance among reported effect sizes across studies [ 171. At the level of the single
experiment, sampling error is random and thus impossible to correct. However, at
the level of meta-anaiysis, sampling error can be estimated and theretore corrected.
Thus, of the four types of artifacts discussed, oniy the last, sampling error, can be
corrected.
3.2.2 Correction of Sampling Error
Variations caused by sampling errors are corrected in the following way. First" a
basic statistic. called effect size d, is chosen. Effect size d is defined statistically as
1 n
EFFECTS OF INFORIV IATION PRESENTATION r09
5 1 0
A line graph without _end
< 1 nJ L W
A line graph with grid
Figure /. Variation in Treatment Strengrh.
the difference between the means of two experimental groups divided by the rvirhin-group standard deviation, that is
d : O t _ y t ) t ,
where yr and y2 are the means of two experimental groups and s is the within-groupstandard deviation.
Most studies reviewed employed the r-test when comparing the ef-fects of two
Presentat ion modes (e.9. , [12,22,291).Howeve( r-value is int luenced by samplesize. Therefore, in order to correct tbr this. the r-value should be transtormeci inro aneffect size d-value by means of the following fbrmula:
I : 2 ' r I J N .
For example, Dickson et al. [2] experimented with 154 subjecrs, and obtained a r-value of 0.49 when bar graphics were compared with tabular fbrmat in determininsinformation precision: thus the corresponding effect size r/-value is:
d = 2 ' 0 . 4 9 / J 1 5 4 = 0 . 0 7 9 .
Not all of the studies we reviewed provided the data necessary to caiculare rhe effectsize d-value. Thus, in order to cumulate the results of as many studies as possible.some perfect approximate conversion methods were adopted [3 I ]. For instance, ofl€experiment we reviewed was designed to examine the effects of presenration oninformation precision by means of several kinds of independent variables. includinethe use of color [371. The author, Tl.rl l is [37], reported the F-ratio in an ANOVA.However, the overall F-ratio of ANOVA is not sufficient to compure the effect size r/-value. Nevertheless, because the reported overall F-ratio indicared that the coioreffect was not significant and that the relative difference of the means pertormed bythecolor and monocolor t r ia l groups was as smal l as 0.01, i t can be concluded that
t 1 0 A. R . MONTAZEI I1 I AND S . WANG
the effect size d-value. in this case. is approximatelv zero.When calculating d-values, the tbllowing principle was tbllowed. If an experi-
ment employed different subject groups, each trial was considered ro be statisticallyindependent. However if the study was replicated by employing rhe same subjectgroup, the average effect size d-vaIue and the average sample size were used. As aresult. in this study a total of 38 independently observed effect size d-values, whichrepresented the relationship between information dimensions and presentationmodes, were produced.
Using the individual d-value and the sample size for each information dimensionand presentation mode pair, the frequency weighted mean and the variance of effectsize over studies was computed as follows:
(i.) The cumulated averase effect size:
c t = D [ t t i ' d i ] / I N d .
(i i.) The variance of the observed effect sizes over studies:
s 3 = E [ N i ' @ i - A 1 l ! N r .
(i i i .) Next, the variance due to sampling error was calculated as:
4 - ( r + 4 2 t 8 \ . K t N .
Where K represents the number of independent studies and ,V the total sample size.The variance of effect size corrected for sampling error (i.e., the residual vari-
ance) is:
t : t l - s 2 " -
Now, it becomes evident that, unlike the signiflcant level represented by the r-valueof a single experiment. the corrected effect size statistic expresses the actual distri-bution of the relationship between intbrmation dimensions and presentation modesacross observed studies. The 95 percent probabil ity confidence interval is:
a - 1 .96 s5 - d - J + 1 .96 s5
This gives an accurate picture of the degree of uncertainty for effect size d.To il lustrate the appropriateness of using the d-value statistic, we now present an
example where infbrmation precision is seen to vary as a ftrnction of presentationmode under a medium-complex task environment. When the l ine graphics formatwas compared to the tabular. as it was in Dickson et al. [2], the results indicated thatthe tabular format was slightly better than graphics. On the other hand. Lucas's [22]study showed that graphics were significantly superior to tabular presentations.
2s e :
EFFECTS OF INFORI I IAT ION PRESENTATION
Table I Stat is t ical Compar ison of Two Reported Invest isat ions
R e s e a r c h
D i c k s o n 1 9 8 5L u c a s 1 9 8 1
R e s u l c s
G < - T^ \ Tu 2 t
A v e r a g eS r m n l e c i - e N
320/+0
R . e p o r c e d
A v e r a g e C - C e s C
e f f e c c s i : e d S L u , n i f i c r n c e
_ v 4 e l . t v u J l S l r t ! l 9 d r l L
0 . 5 9 5 S i g n i f i c a n c
Table I shows the summarized data for these two studies.
As noted in Table l, the negative effect size d-value signifies that tabuiar data
presenration is superior to the graphical; a positive value indicates that the uraphicai
mode of presentation is superior to the tabuiar. Application of meta-an:rlvsis to thrs
example reveals that:
a - -o . rs3 , 0.070, s2" = 0.022. 0 . 0 4 8 . - 0 . 5 8 s d < 0 . : 3 .
Note that the two single r-test values suggest graphical intormation to be superior to
tabular. However, the cumulative analysis tells a different story. The negative aver-
age effect size d-value indicates that, from a statistical point of view. tabular presen-
tation should be better than linear graphical. The sampiing error is about one third of
the total variance of etfect size. The 95 percent probabil itv confldence interval tbr
ef fect s ize is -0.58 to 0.28, which impl ies that the tabular mode. in th is context . is
l ikely to be more ef-fective than the Iine graphical.
3.3. Detect ion of Moderators
After correct ing for sample error ( i .e. . r3) , i l the resi t iual var iancc oief f -ect s ize is
approximately zero, the population effect size d is estimated. Then a conclusion
about the relationship between the information dimension and the mode can be
drawn. However. if. after correction. the residual variance is not close to zero.
moderators may exist . Thus. a chi-square test to determine the srgni f icent residual
var iance of ef fect s ize is conducted: the fo i lowing tbrmuia is used:
x2vf - & - t ) l = $l t \z) 'K.
where K is the number of independent studies [11 . 2 ' ] ) .
A s igni f icant chi-square value indicates the necessi ty of searching f or moderators.
The search procedure entails breakrng the data into subsets. eech lccordinq to the
level of the potent ia i moderator. For each data group, the anaiyt icai pr<tcedure t i .e. .
correct ing for sampl ing error and pertorming a chi- test) must be repeated. I f larse
differences in the mean et'fect size between subsets or r reduction in variance rvrthin
subsets ( these are not independent events) exist . the ident i t led moderator mav be
u i
2t 6 =.,
S d :
t 1 2 A. R . MONTAZENTI AND S . WANG
confirmed. Otherwise. the existence of a moderator is not supportable. To i l lustratethis method. the effects of the l ine graphical format versus the tabular format oninformation relevancy must be considered. Ten effect size values are calculated. Themean effect size value and other statistics are as follows:
J : 0 . 3 0 8 , 1 3 : 0 . 3 7 5 . s 2 " = 0 . 0 3 4 , s 3 : 0 . 3 + 0 . x ' k t f - 9 ) : 1 0 9 .
The significant chi-square value (p < 0.005) indicates the possible existence of amoderator(s). The eight experiments are then separated into two subsets accordingto their task environment classification. Subset one is characterized by simple task
complexity and subset two characterized by medium to high task complexity. Theeffect size d-values are again calculated, along with the variance for each subset.After correcting for sampling error within each group we obtain:
Subset I2t : 0'462sfr 1 : 0.62
Note that the variance of et-fect size forsample. Hence, there is no support for
moderator.
Subset 2dz : 0 ' 175
' r -sf z : 0.06
subset I is larger than that of the originalthe hypothesis that task environment is a
4 . Resul ts
4.1. Meta-analysis Results
The intersection set of comparable research results is small. This is crucial here
because application of meta-analysis requires employing homogeneous statistical
data. Because of the insutficient data, only l6 of the 24 reported experimental studieswere selected for the meta-analysis. Table 2 shows a summary of the effects of
information presentation formats on various infbrmation dimensions according to
meta-analysis. In addition to the effect sizes for tabular versus specific graphical
formats (such as bar, l ine, and face), the etfect sizes tbr combined graphical versus
tabular format over each information dimension are also l isted. The studies used to
assess the effects of each pair are indicated by reference numbers.For each relationship, several statistics were computed. A positive J-value indi-
cates that, on average, the first (top) presentation mode is superior to the second(bottom) mode, whereas a negative d-value implies just the opposite. For example.when comparing the bar format to the tabular. in terms of information relevancy,
i : 0.336 indicates that the bar format is more effective than the tabular. When sfiis approximately zero. it can be said that the average effect size is the "true" size of
E F F E C T S O F I N F O R M A T I O N P R E S E N T A T I O N I 1 3
Table 2 Ef fect of Presentat ion Format on Intormat ion Dimension
I n f o r m -a c i o n
D i m e n s i o n
T ime
Sav ing
P r e c i s i o n
I d U U I d L
L U . \ L
. - ^ ^ 1 . i ^ ^u L d P t l r u r
T a b u l a r
r 1 1 1 q 1 7 1l r t t t - ) r J t )
a - o . e e qN - 2 5 0
a
o . - 0 . 7 82
a - 0 . 0 8 5
2o . - 0 . 7 0
L i n eV J
t d u u l d L
1 1 7 t It r r ' ) |
a - 0 . 0 5 5 |N - 8 6 I
) r
o . - O . i 4 |o ln l
o - 0 . L 4 |p t
B a r
T a b u l a r
1 ? lJ I T
d - 2 . 4 3 LN - 3 2
a - o . l aN - 8 7 3
I
d - 1 l qd:
a - 0 . 0 1 8e?
1 ,1 a" (- 2 . ( ) 1 < d s z . 3 6
2
.y: 23'2
T a b u i . r r
t / f j
d - 0 . 5 7 8N . L 3 2
a - o . 3 b| r - 2 5 9
?a , - 0 . 0 0
r12
o - I ) . { ) le?
O , - - t )L ]
)o " - 0 . 6 0
0
- 0 . 9 5 < d s 2 3 2 i - 1 . 4 6 < d s i . 5 82 . . |
2
X r - 1 . 6 I * , t 6
1 7 , L 2 , 2 2 , 3 6 ) 1 \ t , 1 2 , 2 2 ) Ia - - o r e i a - - 0 3 3 1N - 6 1 6 | N - 4 3 0 |
2 | o ' . - o . z 2 Io o - o . 2 o
| " Io ' - o . o 3 3 l o ' - o o 2 8 l
e l e la t r l
o r - o . L 7 | " u - 0 . l e i- 1 .00<ds0 . 62 |1 - I . l 9<ds0 . 5 l I
a t l l
X t - 3 1 I t r - 2 3 |
I r s , ] 8 1 l [ 3 , 4 , 5 , 1 2 , I s 1 [ 3 , 4 , s , 1 - 2 , I s l| 2 L , 2 2 , 2 3 , 2 5 | 2 L , 2 8 , 2 e , I1 2 8 , 2 9 , 3 4 , 3 8 1 1 3 8 i
R e l e . , a n c y l a - L . 2 8 i a - o . o 7 o
1 1 1 A l *! 4 r , J )
j - o . t - : zN - 1 8 6
a
a , - 0 . 0 1 4cz
a - 0 . 0 4 3e2
o ' ' Oo
[ ] . 2 , 2 2 , 3 8 1 l [ 2 5 , ] 4 i *
N - 5 1 8 | N - l e 3 l. t 2
o , - 0 . 0 4 4 | o , - 0 . 6 8d l o1 t 1. l
o - 0 0 f 9 l a - 0 . 0 1e l e. ' 2
o . - 0 . 0 2 6 | o " - 0 . 6 3d l 0
0 . 9 7 < d s l . 5 9 | - l . 4 9 < d s l . 6 3. t z
X r - / . 7 6 | l X r s - 3 2 ?- t
d - 0 . 3 0 8N - t l 7 5
1
o . - 0 . 3 7 5oa
o - 0 . 0 3 4e2
o . - 0 . 3 4 0U
- 0 . 8 4 < d s l . 4 5 i2 l
X s l o e I
Note: [ ] Ful l c l tat lons are* The averaqe etfect
given in the ret 'erence section.size is the "true" eifect sizc.
the populat ion. For example. the comparison of bar wi th tabular presentat lons rn
terms of informarion precis ion indicates that the average ef fect s lze, is 0. l i l . . rnd
the corrected variance of the elfect size is zero. Thus. we can say that the bar tbrmat
is definitely better than the tabular. However, if the corrected variance of the effect
size is greater than zero, the contidence interval and chi-square value of effect size
must be calculated. The contldence interval represents the eff 'ect size value distribu-
tion with a corrected standard cjeviation and a 95 percent probabil ity. The chi-square
value indicates the s ieni t ' icance level of the residual var iat ion across studies. Ft l r
l 1 4 M O N T A Z E } I I A N D S . W A N G
Table 3 Effects of Color on Intormation Dimension
L32
, x x2
0 . 7 1 5 2 . 2 1 0 . 1 3 2 . L 4 - 2 . l 5 < d < 3 . 5 8 x - 1 0
1 6 6 0 . 6 1 0 . 1 0 0 . l 0I J ' + l
Note: [ ] Full citations are given in the reference section.* The average effect size is the "true" effect size.
* * D < 0 .001
example, on examination of the effect of l ine graphical presentation versus tabular
on timesaving, a relatively large residual variance of 0.60 is obtained. The reported
interval of - I .46 < d < I .58 means that, based on the available data, the "true "
effect size probably ranges from - 1.46 to 1.58, and the chi-square of 16 (dJ': 2.
p < 0.001) indicates that the residual variance is significant. This wide confldence
interval and significant residual variance suggest that moderator searching is neces-
sary before definite conclusions can be drawn.
Table 3 shows the results of the effect of color on two intbrmation dimensions.
The notations used in Table 3 are the same as those used in Table 2.
After the init ial meta-analysis was completed, the tbllowing indicated statistically
insignificant amounts of residual variance:( i . ) In terms of precis ion, the bar chart fbrmat is s l ight ly better than the tabular
format (Table 2).(i i .) In terms of relevancy, the fhce chart is more ef'fective than the tabular t i lrmat
(Table 2).(i i i .) In terms of relevancy, the multicolor chart is more useful than monocolor
(Table 3).However, the remaining six effect size r/-values (other than those of combined
graphics versus tabular) when cumulated exhibit relatively wide contidence inter-
vals. Only the effect size of tabular modes versus textual tbr the relevancy dirnension
is sti l l positive. The other f-rve confidence intervals include the zero point and have
large chi-square values. which signify residual (unexplained) variance. The larqe
residual variance is caused by moderators and/or uncorrected errors, both of which
hide the "true" effect size [7]. These two factors wil l now be investigated.
iIl
S cudy I- l
I
M u l c i - c o l o r v s | l o n o - c o l o r
9 5 t
C o n f i d e n c e C h i -. t )
N d o ) o ^ o . I n C e r v a l s q u . r r eo e d
I o f o r m a c -^ l o nu l m e n s I o n
T imeSav ing
R e l e v a n c y
EFFECTS OF INFORIV{ATION PRESENTATION
1.2. Detection of lvloderators
As has been already noted. there are four proposed moderators: Task environment.
decision style, personality, and time constraint. Unfortunately, because of the pauci-
ty of comparable research, only task environment could be detected comprehensive-
ly across studies. Consequently, those studies that examined task environment were
divided into three subsets, using the criterion of Dickson et al. [2]. The first subset
is characterized by simple, structured, and common tasks; the second subset by
medium complex tasks: and the third by both complex and unstructured tasks.
Because in the experiment sample the graphics format is only seldom used to solve
complex and unstructured task. Table 4 shows the intormation tormat effects tor the
first and second task subsets oniy. Note that the obtained vaiues are compared with
those in the original set.
Table 4 indicates that when comparing l ine graphical with tabular modes. task
environment appears to be a moderator for dimensions of t imesaving and precision.
since the subsets'et-fect size variance is smaller than the original variance. However,
task environment does not appear to be a moderator tor intormation relevancy. The
probable reasons for this discrepancy are:
(i.) The signiticant uncorrected error caused by the differences in treetment
strength across studies 1we wil l return to this issue later).
(i i .) The influence of the task environment moderator on intormation relevancy is
complex. Simply classifying task environment into two or three categories is not
sufficient to ailow detection of the moderator. One possible solution is to separrte
out the individual effects of "task content." "task complexitv," and "task struc-
ture" t l2 l .(i i i .) The existence of other moderators may attenuate the task environment effect.
Thus, f i.uther subdivision of'the data is necessary to detect these other moderators.
However, since sutficient information is not currently availabie to subdivide the
present subsets. further investigation is prevented.
For the other potent ia l moderators already ident i f ied ( i .e. , decis ion sty le,
personality, and time constraint). meta-analysis across studies cannot be per-
formed as yet because of lack of required data. Nevertheless. meta-analvsts
within srudies can be conducted as long as independent trials are available reie-
vant to the moderator under examination tl7] For example, Benbasat and
Dexter [4] conducted two trials on color effects. The tlrst was conducted under
high time constraint and the other under low. Because different sub,;ect grouPs
were used, the two triais were statistically independent. : lnd thus their results
could be cumulated separately. Also, if the data set is sufficient to obtain an ef-
fec t s ize d-va lue fo r each t r ia l , the average e f fec t s ize o f the two t r ia ls
can be computed. along with the variance of effect size and the portion o.f the
variance due to sampiing error. In addition. a chi-test cxn be pertormed usins the
formula
r 15
x ' r K - l ) = t s 2 a i s l ) ' K . t K = 2 i n t h i s c a s e ) .
r 1 6 A . R . M O N T A Z E M I A N D S . W A N G
Table 4 The Meta-analysis Results of Information Format Effects When Task Environ-ment Is a Potential Moderator
Note: [ ] Full citations are given in the ref-erence section.* The averase effect size is the "true" effect size.
If the 12 value is significant, time constraint is a possible moderator. If 1t it not
significant, then no conclusions can be drawn, even if independent ,-tests indicated a
difference under the two conditions. [n the latter case, meta-analysis indicates that
capitalization on chance has occurred and that the variation in results is caused
simply by sampling error. By following the above procedure, meta-analysis within
the study was performed to detect other potential moderators. The results of this
analysis are shown in Table 5.
I n f o r r n a c i o n D i m e n s i o n
L i n e v s T a b u l a r
O r i g i n a l I S i m p l e T a s kS e c I S u b s e c
I
Med iumC o m p l e x T a s kS u b s e c
T i m e S a v i n g
S Eudy
a
N
2o .
o
2
X
l(
t 3 , 7 )
0 . 0 5 5
8 5
0 . 5 0
,I A
3
7 ) I t 3 l
IIII
IIIIII
)t
L . ] L
I 6
0
2
- o . 3 2
7 0
P r e c i s i o n
S Eudy
aN
2o .
0
,X
V
t 1l t t
1 2 ) ) 1- - l
- 0 . 3 3
/+30
0 . 1 9
t 1
t 7 la ^ t' L . L ' +
1 0
t 1 ) ) ) 1| . . - ' - - |- 0 . 1 5
3 5 0
0 . 0 4 8
6 . 4
2
Re levancy
S Eudy
aN
2o .
t
X
l\
[ 3 , 4 , 5 , L 2 , L s ,2 2 , 2 8 , 2 9 , 3 8 l
0 . 3 0 8
l r 7 5
0 . 3 4 0
1 0 9
L O
I r s , 2 8 , 3 8 ]
o . 6 6 2
0 . 6 r 9
[ 3 , 4 , s , L 2 , 2 2 ,2 8 , 2 e )
0 . 1 7 5
6 3 0
0 . 0 6
8 5
3
L 7
7
E F F E C T S O F I N F O R | V I A T I O N P R E S E N T A T I O N I T 7
Table 5 Resul ts of N1eta-anaiysis With in Study to Detect ! {oderare Ef fecrs
Note: [ ] Full citations are given in the ret-erence section.NS Not significant.* Approximately compured results.
The following conclusions can be drawn trom Table 5.(i.) When comparing multi- and monocolor effects on information relevancv.
personaliry, which is classified as treld-dependent and tield-independenr (see [i.4l]), appears to be a moderator.
(i i .) When comparing bar and tabular effects on information relevancy. personaliryas a moderator is not supportable.
(i i i .) When comparing the effects of the l ine graphical and the tabular tormar onthe information dimension of t imesaving, t ime constraint does not appexr to be emoderator.
4.3 . Conclusion
The results of this meta-ana.lysis can be summarized as toilows:(i.) Generaily speaking, l ine -eraphics have no general advantase over tabuiar
presentat ion intermsof t imesaving; that is , l inear is super ior to tabularonly when amedium-complex managerial task is performed: when a simpie task is to be per-formed, tabular is better than linear presenrarion.
(i i.) Line is l ikely to be less effective than tabular tor infbrmation precision.especially when a simple task is pertbrmed. However. bar charts are slightly better
P o c e n c i a l C h i - S i g n i -1 a
o d o " s q u a r e f i c a n c el { o d e r a c o r I S c u d y C o n C e x C .
t 4 l E f f e c c o fL i n e v s T a b u l a ro n T i m e - S a v i n g
o . 6 2 0 . 6 8 3 l . 8 2 : r s
T i m e | - - -C o n s c r a i n c *
0 . 1 3 0 . t 2 2 . 0 2 : r st 4 l C o I o r E f f e c c so n T i m e - S a v i n g
L r j C o l o r E f f e c c so n R e l e v a n c y
*L 4 . 4 0 . 3 7 7 8 p < 0 . 0 0 1
r ? ' t I( c r t E f f e c c o f
Bar vs Tabu la ron Re levancy
ta
0 . 0 0 . 0 5 0 . 0 N S
I 18 A. R. i l toNTAzEMI AND s. wANc
P r e s e n t a c i o nI tode s
R e s u l c s o f E h e m e t a - a n a l Y s i sI n fo rma c i onD i r n e n s i o n s
T i m e S a v i n g
P r e c i s i o n
R e I e v a n c y
Table 6 Summary of Meta-analysis Results
I i n o
vsT a b u l a r
L i n e i s s u p e r i o r E o c a b u l a r w h e n
p e r f o r m i n g a m e d i u m - c o m P l e xm a n a g e r i a l c a s k . B u E E a b u l a r i s
b e c c e r c h a n l i n e w h e n a s i m P l ec a s k i s p e r f o r m e d .
C o l o r N o s u p e r i o r e f f e c c s .
L inevsTabu la r
T a b u l a r i s l i k e l Y E o b e m o r ee f f e c t i v e c h a n l i n e ;a n d c h i s e f f e c c a p P e a r s s E r o n g e rw h e n p e r f o r m i n g a s i m P I e E a s k .
I B a r i s s l i g h c l y b e E t e r E h a n E a b u l a r '
Ba r vs Tabu la r II
F a c e v s
T a b u l a r
Face i s more use fu l Ehan cabu la r
L ine vsTabu la r
L i n e i s l i k e l y c o b e m o r e u s e f u l E h a n
c a b u l a r ; b u c E h e e f f e c c h a s a
r e l a E i v e l a r g e v a r i a E i o n .
C o l o rl , l u l c i - c o l o r i s m o r e u s e f u l E h a n
m o n o - c o l o r , e s p e c i a l l Y f o rt h e f i e l d - d e p e n d e n c P e r s o n .
than tabular forms in terms of information precision.
(i i i .) The face formar is more useful than the tabular in terms of information
relevancy. However, the effect of linear versus tabular on information relevancy
exhibits considerable variation.
(iv.) Color improves decision quality, especially for the information user with a
field-dependent personality. However, color has no superior effect on timesaving.
These findings are summarized in Table 6.
5. Discussion
UNoerec rED MoDERAT9RS MAy No r BE the so le cause o f t he l a rge res idua l
effect size variances of the results of the original meta-analysis. Uncorrected error
EFFECTS OF INFORI IAT ION PRESENTATION
sources mav contnbute to these residual variances. As noted in this studv, dirfer-ences in the treatment strength of independent variables is one such error source.
Benbasat and Dexter [4], ives [8], and Tufte [36] have stated that inadequaredesign of graphics could ruin the effects of a presentation mode. This suggesrs tharthe errors caused by differences in treatment strength are probably serious. Howev-er, as noted above, it seems impossible to correct this type of error. The major barrieris how to quantiry accurateiv this difference within the same presentation mode.
Pragmaticaily, the "best" designed format should be used when the effectivenessof several modes are compared. Hence, when conducting an experiment. a series ofpre-tests should ensure that the modes being compared are the "best. " As anaiternative, the modes being compared should be desiened accordinq to the samestandard (e.g. ,see [18. 33. 36]) . These opt ions are complemenrary and ideal l . ' - a l lowthe reduction of error caused by differences in treatment strengrh. This in turn wouidalso enhance ft:ture meta-analytical treatment of this subject.
Severai observations can be made trom this studv. First, moderator searching ,,vil l
become a dominant tactor in future research. Very few meaningful studies wil l fail tolink data to the moderator effect. Second, specif-rc design tearures should be system-atically manipulated or controlled when preparing experimenral graphical treat-ments. Poor graphical design and insufficient training in data presentarion wil l serveto contaminate any conclusions drawn. Finally, since the statisticai power of nreta-analysis l ies in sample size, it becomes clear that the number of effect sizes. the"true" population effect size, and the lack of comparabie experiments rather thanthe lack of analytical tools, created the major l imitation of this studv.
Appendix
An extensive summary table of different presentation modes. infbrmarron dimcn-sions, and potent ia l moderarors is given on pp. 120-125.
RepsRENces
l . Ba i iey , J . E. . and Pearson. S. W. Development o f a too l tbr rncasunns lnd lna lvzrngcomputer user satist 'act ion. ,Vunuqernent Science. 19. 5 (Nlav 1983), 5,10-5.1-5
2. Banger t -Drowns, R. L . Revtew of developments in meta-analvr rc methods. Pst t 'ho-l og i ca l Bu l l e r i n .99 . I (May 1986 ) , 388 -399 .
i . Benbasat . [ . , and Dexter . A. S. An cxper imenta l cva luat lon o i uraphice l lnd eo lor -cnhanced in tbrmatron repesentat ron. . l lunugement Sctence, l l . l l (Novcmber 1985) . l -1-18-t3&r.
-1 . Benbasat . [ . . and Dexter . A. S. An invest is l l t ion o f the e t t -ecr rveness ( ) t 'co l ( ) r endgraphical intbrmation presentation under varving t ime consrralnrs. .WIS r)uttrterl t ' . 10. I(Ma rch 1986 ) . 59 -83 .
5 . Benbasa t . I . : Dex te r . A . S . : l ndTodd . P . The i n t l uencco i co lo rand u raph rca i r n fb rma-t lon presentation in a manaqertai decision srmulatron. Hurrtun-Ct)mputer lnre'rt t t ' r tr tn. ). I(January 1986) , 65-92.
(continued ttn puge l26l
u 9
1 2 0 A . R . M o N T A z E M I A N D s . w A N G
Appendix
A Summary Table of the Relationship Between Information Presentation Modes.
Information Dimensions. and Potential Moderators
' . ' - R e i e v a n c r e s e a r c h . W T h e p o c e n c i a l n o d e r a c o r u a s e x a m i n e d i n c h e s a n e ; c : r t ' .) . 3 e : c e r : h a n .
A U T H O R , S B e n b a s a c e c a l
1 9 8 5
i
t _
III
l L n e s a v i n g ( 5 p e e d )
f r a n ' i < i n n I ' n r { p r . - - - / - F . i 1 i r . r \J g d l l u d u L L L r j , /
i l o n . c I . T t l- Y u I : . c l . C I> - l l o n . c I . C I
+ - - - -' : - l ' l u i ; . c l
I> l * T > c
l l o n o . c l I+ - - - -
$ u l c . c l > , t l
l t o n o . c l I Y u l c . c lR e l " e v a n c ' / ( U s e f u l n e s s ), k C > T l >
i - " . ; i i "? s v c h o l o g i c e l r - - - - " - - -
I I _ e a r n i n g
I
- + - - - -
I
I
I- - - + - - - - . - "
I 'J
- - - t - - - - - - -
l ' /- - - + - - - - - - -
i- - - + - - - - - - -
I- - - + - - - - - - -
I- - - t - - - - - - -
I- - - + - - - - - - -
l v- - - + - - - - - - -
I- - - + - - - - - . -
I
l l o n - L l n e a r L i n e / L i n e I v
C r a p h i c s3 a r
r L e
; . . ; -
O c h e r s
t - - - - -I C o l o r
: : : : : : : i : : . : : : t : : : . . . . . . . . . . . . . . . .H a r d C o p i e s v s C R T
I T a s k II E n v i r o n m e n c It lt lr - - - - - - - - - - - - lI I D e c i - l
I C o n g - | s i o n II n i c i - l S c y I e l
l v e l - - - - - - ll S c ; r L e I P e r - |
:rT:l: : :::::::::iHed lum
C o m p l e x & U n s c r u c c u r e d
; ; ; ; i ; . i ;A n a l y c i c
; i ; i ; . ; ; ; ; ; .F i e I d - i n d e o e n d e n c
. . - . . .
1:9: : :T: : :T:: : : I :Lo ' l T ime Cons c ra i .nc
V
| | s o n a -I I I i r . '| | L L r l
l - - - - -I T i m eI a - - - F - - i - >I v v r r J L r 4 r t l u
I
122 A. R. MoNTAzEt l t AND s. wANc
Appendix (continued)
A U T H O R . S
T i n e s a v i n g ( S p e e d )
I R e c a l I? s ; r c h o l o g i c a L i - - - - -6 r o w c h I
I L e a r n i n g
I
T e x c
T a b u l a r
D i c k s o n e c a i
: 1 8 6
E e l l s IL e 2 6 I
J
'J)
o O
= -
s 0 J
ti tr
c >
oqJli
P i e - B a r
I C > T
G r a p h i . c s
i lt li l
, , r 1 1- | - - - - - - - - +
r l
- - l - - - - " - - + - - + ' - - ' - - - '
I = o l . l
P r e c i s i o n ( U n d e r s c a n d a b i l i c y ) l
t - a I
T > - C I
I I I
| * = l o o l
R e l e v a n c y ( U s e f u l n e s s ) I : - C l C > T l
S l m p l e & S c r u c c u r e d
,a
q,
T a s kEnv i ronmenc
I D e c i -C o n g - | s i o nn l c i - | S c y I ev e l " - - "S c y l e I P e r -
I s o n a -
I r i c y
Medlum
C o o p l e x & U n s c r u c c u r e dt n I
H e u r i s c l c
A n a l y c l c
.f 1:li.i:r:1:::F l e l d - i n d e p e n d e n c
T i m eC o n s c r a i n c ::?:.1:T:.::::::::::
L o w T i m e C o n s c r a i n c
P a r c i a l s c a c i s c l c s w e r e a v a t l a b l e C o r l p I e ! e s c a c i s c r . c s C r a p h i c s
E F F E C T S O F I N F O R } I A T I O N P R E S E N T . \ T I O N I ? 3
Appendix (continued)
t 9 8 l
G > T
C R T . T I IT > G I I
P l o c C r a o h
r l rr t ' l- - | - - - + - - - - - r - - - - -
I
' t .
- + - . - -
i i ! s c c g r t r n - 1 r , , 1
v l v l. . . . i - - - +l l \ tI Ii ll - +r l- - - - 1 '
r r l
o c , S l o c k ) |t - . - - - - - -I
I v t l
T T a o u i a r l ' ( u I c . c l . - S u l c i - c o l o r . { o n o . c l . - X o n o - , : o i o r
I24 A. R. MoNTAzE:lrr AND s" wANG
Appendix (continued)
A U T H O R S
!r
= -
J t
= > .
li
T i m e s a ' r i n g S o e e d )
P r e c i s i o n ( U n d e r s c a n d a b i l i c Y )
t - - - - -II
I R e l e v a n c y ( U s e f u L n e s s )
c > T
G > T
I R e c a l lP s y c h o i o g i c a l l - - - - -C r o w c h
T e x c
iI L e a r n i n gI
T a b u l a r
E
q,
I N o n - I i n e a r L i - n e r / L i n e
l - - - - -I B a r
G r a p h i c s l - - - - -I P i e
I - - - - -I Facel - - - - -I O c h e r s
C o l o r
3 - D i . m e n s i . o n G r a p h i c s
H a r d C o p i e s v s C R T
I S i m p l e & S c r u c c u r e dT a s k | - - - - -Env i ronrnenc I Med iurn
l - - - - -I Conp lex & Unscruccured
t - - - - -I D e c i - I H e u r i . s c i c
C o n g - | s i o n | - - - - -n i c i - l S E y I e l A n a l y e i cv e l - - - - - - l - - - -S c y l e l P e r - | F l e l d - d e p e n d e n c
I s o n a - | - - - - -
I I i c y I F l e I d - i n d e p e n d e n c
t - - - - -T i m e I H i g h T i m e C o n s c r a l n CC o n s c r a i n c l - - - - -
I L o w T i m e C o n s c r a i n c
l D J - D i m e n s i o n G r a p h i c s . l l / R - w h l c e - B l a c k . 2 D - 2 - D l m e n s i o n G r a p h l c s .
EFFECTS OF INFORI I1ATION PRESENT. {T ION I :5
Appendix (continued)
E i g n e y I S c o c k1 9 8 6
. u t . i - L s
i 9 8 l
C > T e x c 3
. : : l : : . : : " , :T e x c - C - TC o l o r - ' J / R
I- - - - - - - - - l
I- - - - l
III
\/
" ' a ! n e rt 9 7 5
B > T
iI- - - - t -I" . ' t 'l
A n t m a c e d- - - - t '
I
' J a s h b u r n e l j a c s o n I Z , n u d
1 9 2 7 I l e 8 3 | r 9 7 r
l ll lI
t l- - - - l - - - - - r -l l "
Iit J 2 L l
II- ' - - i ' - '{- - t - - - - l - - - - - - -
u " l iG > T e x c l I
l l
S c h e m a c ! c - b a r i t f I V
: : : : : : : . : : :
'1 |" " ' 1I- - - - lI
- - - - - I E v a l u a c l o n
t26 A. R . I \ IONTAZE} I I AND S . WANG
.6 . Benbasat . I . : Dextet A. S. : and Todd. P. An exper imenta l program invest iuat ing
color-enhanced and graphicai information presentation: An integration of the trndings. Com'municat ions o f rhe ACM,29, I I (November 1986) . 1094-1105.
7. Cater L. F. An experiment on the design of tables and graphs used tbr presenting
numerical data. Journal of Apptied Ps'-chology, 31, 6 (December 1947),6+0-650.8. Chernoff. H. The use of faces to represent points in k-dimensional space graphical ly.
Journal of the American Statist ical Associat ion. 68. 3 (June 1973), 361-367.9. Christ, R. E. Review and analysis of color coding research for visualdisplays. Human
Factors. 17. 6 (December 1975), 542-570.10. Croxton, F. 8., and Stryker. R. E. Bar charts versus circle diagrams. Journal oJ the
American Statist ical Associat ion,22, 160 (December 1927). 173-182.I l . DeSanctis. G. Computer graphics as decision aids: Direct ions for research. Decision
Science, 15, ; l (Fal l 1984), 463-487.12. Dickson. C. W. : DeSanct is . G. ; and McBr ide, D. J . Unders tanding theef fect iveness
of computer _eraphics tbr decision support: A cumulative experimental approach. Communi'carion of the ACM.29. I (January 1986), ' t0- '17.
13. Dooley, R. P. . and Hark ins. L . E. Funct iona l and at ter t t ion-get t ing e f fec ts o f co lor on
graphic communications. Perceptual and Motor Sl i i / /s, 3l (August-December 1970). 851-
854.l , l . Eel ls. W. D. The relat ive merits of circles and bars tor representing component parts.
Journal oJ- rhe American Statist ical Associat ion,2l. 154 (June 1926). I l9-132.15. Grace, G. L. Application of empir ical methods to computer-based system design.
Journal oJ ,4pplied Psvchologv, 50, 6 (December 1966). '142-'150.
16. Huber. P. J. Experience with three-dimensional scatterplots. Jtrurnal r l the ,4meric' t trr
Stat ist ical Associat ion. 82.398 (June 1987), .148-453.
l '7. Hunter. J. E.; Schmidt. F. L.; and Jackson. G. B. ,Vletu-unrrlr 's is; Cumulurirr,q Re-
search Findings Across Studies. Newburg Park. CA: Sage Publications. l9t l2.18. Ives, B. Graphical user intertaces for business intbrmation systems. MIS Qrutrterl ,-
Special Issue ( 1982). l5-17.19. Keen, P. G. W. Value analysis: Justi tying decision support svstcm. lvl lS Quurterir ' , 5.
I ( M a r c h l 9 8 l ) , l - 1 5 .20. Lee. J. M., and Maclachlan, J. The effects of 3D imagery on manaserial data
interpretat ion. MIS Quarterly, 10, 3 (September 1986), 256-269.21. Lucas. H. C. , J r . , and Nie lsen, N. R. Impact o f the mode t t f in fbrmat i< ln prescntat ion
on learn ing and per tormance. Management Sc ience,26, l0 (October 1980) .9112-993.
22. Lucas. H. C., Jr. An experimental investigation of the use of computcr-bascd graphics
in dec is ion making. Management Sc ience.2 '7 ,7 (Ju ly t98 l ) , 757-768.23. Lusk, E. J., and Kersnick. M. The elfect of cognit ive style and report tbrmat on ta.sk
pertormance: The rvrs<iesign consequences. fuIunug,ement Sc' iencc,25, 8 (August t979). 787-
798 .11. lv{ason. R. O.. and Mitroff . I . I . A program t i l r resc'archon manaqemcnt int irrrnation
systems. Munugement Sc' ience. 19. 5 (January 1973), 175-18'7.25. Mor iar i ty , S. Communicat ing t inanc ia l in tormat ion through mul t id inrcns ional eraph-
ics. Journal of Accounting Reseurch. 17, I (Spring 1979). 105-22't .?6. Pearson, S. W. Measurement o f computer user sat is f 'ac t ion. Ph.D. Disser ta t i t ln . Ar t -
zona State University, 1977.?'7. Premack S. L., and Wanous. J. P. A meta-analysis t l f real ist ic job preview cxperl-
ments. Journul oJ Appliet l Pstcfut logv, 70 (November 1985). 706-719.18. Remus. W. A s tudy of graphica l and tabular d isp lay and the i r in teract ion wi th e nv i ron-
mentaf comple.xitv . Manugement Science. 33 . 9 tseptember 1987). 1200- 1107.
29. Remus. W. An empir ical investigation of the impact of graphical and tabular data
presenration on decision making. lVlunagement Science, 30. 5 tMay 198-l). 533-5't2.
30. Rigney. J . W. . and Lutz . K. A. Ef fect o f graphic analog ies o f concepts in chent is t ry on
learn ing and at t i tuc ie . Journu l oJ Edut 'u t iona l Pst 'cho loqv.68 lJunc 1916) .105-311.l l . Rosenthal. R. , l lett t- ,4nalysis Procetlure Jor Social Reseurc' l t . Ncwburq Park. C,\:
Sage Publ icat ions. 198.1.32. Sanders. G. L. Mrs/oss success mcasure. Sr' .rrcrtt .r , Olt lect ives urul Srt lut irr t .r . -1. I
(January 1984) . :9-3-1.
E F F E C T S O F I N F O R I \ I A T I O N P R E S E N T A T I O N t21
i3. Schmid. C. F., ancj Schmid. S. E. HunLlbook oiGraphics Presentalton. Ne',v York:
Ronald Press. 19 i9 .3 .1 . Schmidt . F . L . : Pear lman. K. : Hunter . J , E. : and Hi rsh. R. For ty quest ions about
val idiry general izat ion and meta-anaiysis. Personnel Psvchtt iog-v. 38. - l (Winter 1985).691-
798 .35. Stock. D. . and Warson. C. J . Human judgment accuracy, mul t id imensional graphics .
and humans versus models. Journal oi, lccountinq Reseurch,23, I (Spring 1984), 192-i06.
36. Tufte, E. R. The Visual Displav of Quanritative [nfbrmurion. Cheshire, CT: Craphics
Press. t983.37. Tu l l is , T . S. An eva luat ion o f a lphanumer ic . graphic and co lor in tbrmat ion d isp lays.
Human Factors. 23, 5 (October l98l), 541-550.38. Wainer. H.. and Reiser. M. Assessing the effrcacy of visual displays. Proceedings of
the .4merrcan Starisr ical Associctt ion, Social Srarisr ics Section. Volume I (1976). 89-92.
i9. Washburne. J. N. An experimental study of vanous graphic. rabular and textual meth-
ods of presenring quanti tarive materiai . Journal oi Educution Pstchology. I i l , 6 tScptember
t92 i ) ,361176..10. Warson. C. J . , and Dr iver . R. W The in t luenceof computergraphicson the reca l l , r i
iniormation. , t / /S Quanerly, T. I ( l larch 1983). '15-53.
41. Wirk in , H. A. ; Goodenough, D. R. : and Ol tman. P. K. Psycholog ica i d i f ferent ia t ron:
Currenrsrarus. Journa lo l Personul inundSociu l Psvchology.37.7 ( Iu lv 1979) . l l lT- l l " l5 .
12. Zmud, R. W. An empir ical investigation of the dimensional i tv ot the conccpt ot '
in fbrmat ion. Dec is ion Sc ience.9, 3 (Apr i l 1978) . 187-195.