STRATEGIC ANALYSIS OF INDIAN AVIATION AND RECOMMENDED REFORMS
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Transcript of STRATEGIC ANALYSIS OF INDIAN AVIATION AND RECOMMENDED REFORMS
STRATEGIC ANALYSIS OF INDIAN AVIATION
1
Strategic Analysis of Indian Aviation
and recommendation for reforms Paper for Module Strategic Airline Management Submitted to:
Prof. Yvone Ziegler Dean – Faculty of Management
Frankfurt University of Applied Sciences
Frankfurt – Germany.
On
3/3/2015
Submitted By:
Baqar Raza & Avik Bhattacharya MBA – Aviation
Delhi Cohort.
INDIA
STRATEGIC ANALYSIS OF INDIAN AVIATION
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Table of Contents
i. Table I: Developments In The Indian Aviation Industry .......................................6
ii. Table II- SWOT analysis ..........................................................................................7
iii. Table III- Recognition of crucial areas and subsequent elements .........................8
iv. Picture 1 ..................................................................................................................15
1. EXECUTIVE SUMMARY ....................................................................... 3
2. INTRODUCTION .................................................................................... 5
3. BACKGROUND ..............................................................................................6
4. SWOT ANALYSIS. .........................................................................................7
5. ANALYSIS AND RECOMMENDATIONS ..................................................8
5.1 Connectivity ............................................................................................................8
5.2: Aviation Infrastructure:.......................................................................................9
5.3 Restructuring of Air Navigation Services (ANS): .............................................10
5.4 Cargo .....................................................................................................................10
5.5 Maintenance and repair organisation (MRO): .................................................11
5.6 Safety and security ...............................................................................................11
5.7 Restructuring of Air India ..................................................................................12
5.8 Advancement of technology ................................................................................13
5.9 Capacity building for Human Resources (HR): ................................................14
5.10 Aviation turbine fuel (ATF): .............................................................................14
5.11 Foreign direct investment (FDI) in Aviation ...................................................15
6. REGULATORY ISSUES AND RECOMMENDATIONS .......................16
6.1 Requirements of fleet and equity ........................................................................16
6.2Requirement of fleet to start up international operation ..................................17
6.3Guidelines for route dispersal ..............................................................................17
6.4 Allocation of slots .................................................................................................17
6.5Airport privatization ............................................................................................18
6.8Availability of Government funds to Air India ..................................................19
6.9 Procurement procedures……………………………………………………..…21
7. CONCLUSION...…………………………………………………………………………………………...................
.....21
REFERENCES ……………………………………………………………………………..22
STRATEGIC ANALYSIS OF INDIAN AVIATION
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1. EXECUTIVE SUMMARY
1.1 Subject Matter This report provides Strategic analysis and evaluation of current
scenario of Aviation Industry in India and recommended reforms to bring a positive
change in current condition of the industry.
1.2 Method Methods of Analysis include SWOT analysis of current scenario which
further leads to key factors responsible for current situation of Industry. All 7
recognized factors are analyzed individually with their associated factors if any
applicable and an inference is drawn for each one of them. For every inference a
recommendation is given to change the current scenario of aviation in India and to
meet the challenge which is right on door step.
1.3 Findings The analysis shows that current condition of Industry is not good enough
to meet the required pace of growth there are several challenges industry is facing.
New Government needs to take drastic reforms at strategic as well as regulatory
level.
1.4 Recommendations
(i) Government needs to plan a strategy to enhance connectivity between small cities
and regional hubs.
(ii) Aviation infrastructure needs urgent attention by up gradation of brown field airports
and more green field airports are required. ATM ANS need to be technically
upgraded to handle new traffic. MRO sector needs development through private
investment.
(iii) Both Safety and Security sectors need to be revaluated and better equipped to
handle the fast development without errors.
(iv) Air India needs restructuring and privatized to be a profitable airline.
(v) E-governance need to be applied across all government agencies for efficient and
fool proof functionality.
STRATEGIC ANALYSIS OF INDIAN AVIATION
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(vi) Indian Aviation industry is facing scarcity of technically sound and well qualified
professionals, Government is required to provide resources for modern training and
qualification to fulfill the gap in industry.
(vii) Current Pricing and Tax procedures being applied on ATF are main reason of
Airlines going in losses, Government should look into the possibility of reducing
Taxes, centralizing the pricing and Tax procedures for ATF.
(viii) In next five years industry needs an investment of USD20 Billions with immense
opportunities of profit for the investors. Government should look into the possibility
of bringing in foreign direct investment (FDI).
1.5 Limitation of the report: This report has limitation while analyzing and
recommending. Some Limitation are like India follows federal system of Taxation
and regulations in Aviation industry so all the figures, recommendations and policies
may not be true in one part of the country while it could be fully applicable in other
part of the country.
Aviation industry is vast and includes many stake holders and constituents. It was
practically not possible to analyze each one of these elements and only most crucial
issues have been paid attention.
STRATEGIC ANALYSIS OF INDIAN AVIATION
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2. INTRODUCTION
India is one of the world’s fastest growing aviation markets and has huge potential
for growth for many decades to come. During last decade India has witnessed and
average passenger growth of 8 -12% and its likely to continue for many more years
to come. While the Indian Aviation Market is growing with a high pace the big
question comes “Can Indian Aviation industries sustain that growth and fulfill the
demand?” Indian aviation industry is currently facing a push back force because of
prevailing government policies, regulations and strategies. To meet the current and
future demands of aviation Government of India needs to some solid reform steps.
In this paper focus has been put on current scenario of Indian Aviation Vs Ideal
Scenario of Indian Aviation industry which can create favorable environment for
industry to grow at its full pace with controlled environment.
2.1 Problem statement: Previous Strategic Plan of Indian Aviation which was applicable
from 2010- 15 was revolutionizing for the industry, yet Industry faced many
challenges and setbacks like Kingfisher one the leading Airlines of India was
grounded in Oct 2012. Even current airlines in India are facing many challenges and
except one airline i.e. Indigo no other airline in Indian has been reporting profits.
There are reasons behind this turbulence of Industry and indentify those reasons and
their solutions the big question which arises is “What are the areas in Indian
aviation industry which should be revaluated and required reforms should be
applied?” Main focus in this paper will revolve around to find the answers for above
question.
2.2 Objective: Purpose of this research is to critically analyze the current strategic Plan
of Indian Aviation in light of requirements or expectations to meet the required
growth rate eradicating the hindrances being faced by current Indian Aviation.
2.3 Structure: At the outset of the topic calls for proper understanding of term “Strategic
Plan” and its relevance to the aviation. The author has tried to analyze the current
strategic plan of Indian aviation by reviewing different components of the plan
starting from the outline leading to plan documented through regulatory bodies for
implementation. Attention has also been paid on strategic issues which are related to
infrastructure and technology. In such case ground realties have been studies by
STRATEGIC ANALYSIS OF INDIAN AVIATION
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taking support of different documents likes previous researches, performance
reports, news, and articles.
3. BACKGROUND
India completed 100 years of its Aviation Industry in 2011. The first Aircraft act was
brought in 1934 and that was the beginning of documentation and regulations of
Aviation Industry. Many additional changes kept taking places from time to time
however, it was only in 1990 with enactment of Open Sky Policy that India showed
its will to be in full fledge completion with world aviation industry.
In the framework of this report the current scenario of Indian Aviation will be
analyzed by SWOT (Strength, Weaknesses, Opportunities and Threats) Analysis
from where all points will be discussed one by one. Beside strategic issues attention
has also been paid to critical analysis of regulatory issues that not only affect the
industry but completely control the aviation industry. Beside above two tools author
will further go into the details of outline of current strategic Plan with regard to its
critical analysis and give his suggestion for amendments and reforms which need to
be brought in by current Government.
Table I: Developments in the Indian Aviation Industry
(SOURCE: Nathan Economic Consulting India Pvt. Ltd. 2012)
STRATEGIC ANALYSIS OF INDIAN AVIATION
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4. SWOT ANALYSIS.
SWOT Analysis a strong strategic tool to understand Strengths and weaknesses and
also to indentify Threats and opportunities in a business. SWOT Analysis was
originally introduced by Albert S Humphery. It’s the best tool for strategic analysis
of a Business in short sentences and good ice breaker to further widen the horizons
of research and analysis of a given business in relation to different elements in its
environment. Here SWOT analysis will help the author to reach on key points
which will be further exploited to reach on a conclusion and corrective steps to be
taken. The whole scenario is summarized below.
Table II- SWOT Analysis
Strengths
World’s second fastest growing
economy
Fast growing middle class population
Scattered Tourist Destination
More than 100 years old Aviation
Industry
Indigenous entrepreneurship
Above average Safety Record
Opportunities
Potential of Inbound and Outbound
traffic
Development of India as prime medical
and tourist destination
Tourist Destination
Integration with the world economy
High cross country travel
To develop an Aviation hub between
Singapore and Dubai
Emergency evacuation and disaster
management
To Develop Helicopter Sector
Weaknesses
Weak Infrastructure
High operational cost
Dependence on Foreign resources
because of limited R&D
Limited Skilled manpower
Slow growth of cargo
Absence of MRO industry
Feeble integrated IT system
Poorly developed ANS and ATM
Corporate culture of National carrier is
not of international standards
Threats
Ongoing global terrorism
Economic downturns and recessions
Substitute mode of transport
Congestion in air space
International environment
NFC of neighboring country
Source: Ministry of Civil Aviation (Strategy Plan 2010-15)
STRATEGIC ANALYSIS OF INDIAN AVIATION
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5. ANALYSIS AND RECOMMENDATIONS
On the basis of above SWOT analysis there are 8 most important areas are
recognized which need currents governments attention and reforms need to be
brought in. Though these elements are quite broad within themselves but here will be
discusses and analyzed in short to reach on a conclusion of current scenario of Indian
Aviation and how the reforms can be recommended.
Table III- Recognition of crucial areas and subsequent elements
S. No. Areas Elements (In relevance)
1. Connectivity Helicopter operations
Regional airlines
General aviation
2. Infrastructure creation Airports
ANS and ATM
Cargo
MRO
3. Safety and security
4. Restructuring Air India
5. Advancement of Technology E-governance
6. Capacity building of HR
7. Aviation Turbine Fuel (ATF)
8. Foreign Direct Investment (FDI)
5.1 Connectivity: To improve the connectivity following steps are recommended to new
Government in India.
• Government should increase airports either through green Airport model or by
reforming grey Airports, airports, airstrips and military operated airport. Best
suggestion is mix of all of them. At the same time already existing regional airports
should be transformed into regional hubs with better facilities to cater the regional
traffic.
• Helicopters – India is country of varied topography and geography so are the
catastrophic and emergency incidents in India. Helicopters are compatible to face
STRATEGIC ANALYSIS OF INDIAN AVIATION
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different conditions and can reach in most dangerous airspace like Himalayan
region. Government should put efforts to develop this sector by attracting more
helicopter operators.
• In all parts of India a regional airport should be identified which should serve the
function of a hub to all small airport in that region. This model of airport operations
is called hub and spoke model.
• Government should consider offering special facilities and incentives to the airline
operators who are ready to operate at regional level.
• At present Indian aviation framework is not very structured except in few areas and
majority of industry is growing as it’s emerging. Government should take steps to
develop uniform civil aviation and for this a study needs to be conducted in
comparison to few benchmark nations. All future development of aviation in India
should follow the framework designed through study.
5.2: Aviation Infrastructure:
5.2.1 Airports: following principles can be used while considering development of
airports.
• Places of Tourist and Pilgrimage attraction should have an airport which can serve
an aircraft of passenger carrying capacity 30 – 80. Such Airports are categorized as
Category – 3C Airports.
• All regional airports or state capitol airports should be able to cater the service to
Aircraft from 8- 200 Passengers carrying Capacity. These airports should also be
large enough to serve as regional hub airport.
• All cities of commercial and business importance should be able to offer services of
airport to the aircraft category from 200 – 250 Passengers.
• All “B” category cities or non metropolitan cities should have an airport which can
facilitate an aircraft of 250 passengers and above.
• Air connectivity with special areas like Islands, Himalayan regions like Jammu and
Kashmir and North – Eastern stated should be developed using helicopters and
ATR’s.
5.2.2 Corporate Structuring of Airport Authority of India (AAI):
Airport Authority of India plays a complete role in Indian Aviation however,
STRATEGIC ANALYSIS OF INDIAN AVIATION
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organizational capabilities of AAI are not that vast or are limited. Its required that
AAI should adopt a corporate structure to enhance its capabilities, financial
viabilities and swift and flexible decision making process. Aviation industry is going
through dynamic changes and only corporate structure of AAI will help Indian
Aviation to develop with the required pace.
5.3 Restructuring of Air Navigation Services (ANS): Indian Airspace is one of the
most complicated, highly utilized and demand increasing with a rapid pace. It’s not
only about Indian Aviation but international air traffic crossing over Indian Air space
is growing rapidly. ANS of India is not yet ready to meet the challenge and
development in this area is very slow. India can make European and transatlantic
airspace the benchmark in this area. Gulf countries are also facing same challenge in
current times and it will be interesting to see how they work on it. Based on the
future challenges ANS should be equipped and developed on a fast pace based on
following guidelines.
• Enhanced safety
• Increased system capacity
• Optimized use of airport capacity
• Reduced delays
• Reduced flight operating costs
• Reduced fuel consumption and carbon emissions
• More efficient use of airspace; more flexibility and reduced separations
• More dynamic flight planning by better accommodation of optimum flight profiles
• Reduced controller workload and increased productivity
5.4 Cargo: India has tremendous potential for Cargo movement on domestic as well as
international routes. Currently this opportunity is majorly being cashed by Indian
Railways, Road Transports and foreign Airlines. Regional development of cargo hub
is one of the most required steps of government. Previous government had this
agenda in their strategic plan for aviation however, little was done on ground for the
development of this sector. Still it’s nice to see that private airport operators have
recognized this opportunity and have already started working on this. Recently GMR
has taken some bold steps to develop RGIA – Hyderabad as regional and
International Hub for Cargo. It’s required that where ever Government is operating
STRATEGIC ANALYSIS OF INDIAN AVIATION
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the Airport AAI takes fast steps, and wherever there are private airport operators
they are motivated to work towards the development of cargo sector. There is need
to develop integrated hub for cargo handling including free zones.
5.5 Maintenance and repair organisation (MRO): MRO is a critical element of
aviation infrastructure. Currently, majority of airlines in the country are being
required to send their aircrafts overseas for several maintenance and repair activities.
This leads to loss of fleet time and potentially higher costs. In order to aid the
development of this sector, it is highly desirable that an MRO sector be created
within the country. This will also strengthen the case of India as a global aviation
hub, since an MRO in the country could also be used by airlines in several other
countries. At this stage, we envisage that the key success factors for this enterprise
will be as follows
• Plan with the global market in mind: The MRO business is global in nature and
India should look to capture a share of that market. Currently, Indian planes go to
other countries for services; the aim should be to reverse that trend. This will also
help build scale for the project by enhancing the user base.
• Ensuring a world-class facility: India can look forward towards European Union
for help in development of this sector. It is critical to create acceptance among the
airlines and build the volumes required. Therefore, the desire is to bring in technical
partner for the venture.
• Ensure price competitiveness: It should very apparent to the airline the advantage
of using domestic MRO facility and reduction in cost. A high standard MRO facility
with reasonable costing will not only grow for itself but will also ensure advance
development of Aviation in India.
• Develop HR capabilities as required: Since MRO sector of country is not as per
the demand of International market, so is the case with Aviation engineers in India.
Government should look into the possibility of building Training Facilities of
International standards within country. European Countries could be a good partner
for India in this sector.
5.6 Safety and security:
5.6.1 Safety: There are 4 major elements within safety which need the attention
STRATEGIC ANALYSIS OF INDIAN AVIATION
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• Currently safety of Aviation sectors is looked over by DGCA. India should look into
the possibility of setting up independent Safety agency which will regulate the safety
issues and accident investigations under the guidelines of ICAO.
• Introduction of National Safety Management Program along with Safety
Management System as per the guidelines of ICAO and enhanced safety standards to
be included keeping in mind the national industry working condition and attitude
towards safety. Government should also ensure that financial resources provided to
Safety Agency are sufficient and utilized to maximize the performance of agency.
• Safety agency should develop a comprehensive flight and ground duty time hours to
ensure that Human factor does not become the part of safety issue.
• Safety standard and aviation activities of federative states should fall within the
control national safety agency under uniform safety regulations.
5.6.2 Security: Prevailing current global political disturbances Indian Aviation needs
to be on highest standards of security. First and foremost need is that safety
regulations should be should be revaluated frequently be the experts. Advanced
technology needs to be used for scanning cargo and check in baggage. Security staff
needs to be trained at advance level of security standards those can efficiently
perform the duty without disturbing the operations.
5.7 Restructuring of Air India: For various political reasons Government has been
handling Air India as while elephant. Despite huge losses of Rs 11000 carores
incurred by Airline steps were not taken towards the privatization of this airline.
Rather losses were simply written off and more cash was infused in the airline. Air
India even after being given preferential treatment by Government does not stand in
competition or market share with private airlines line Jet Airways and Indigo. Given
the current condition of AI its highly recommended that new Government should
consider the privatization or public listing of AI so the organization can feel the
pressure and take solid steps to improve its prevailing condition. Air India posted
profits of 11 & 13 Carore Rupees in Dec and Jan in current Fiscal year, however as
per the news of 22 Feb 2015 AI has declared that it will fall short of its commercial
STRATEGIC ANALYSIS OF INDIAN AVIATION
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Targets for month of Feb 15. Last two month’s profits were results of huge drop in
ATF prices and not because of any major strategic commercial or operational steps
taken by airline. Airline has also exhausted out last financial infusion by the
government and yet again waiting for new financial infusion. This pitiful situation
will continue unless complete restructuring takes place along with some privatization
of the airline if not completely.
5.8 Advancement of technology: While India has adapted itself well to the advance
technology and also acquired the technological advances on government’s side the
pace of technological advances is very slow. Airport Authorities of India (AAI),
Directorate General of Civil Aviation (DGCA) and National Carrier Air India (AI)
are still use to for old trends of technology and reforms are not taking place at
international standards. One of the example is crew scheduling in Air India is still
done using old system which not only increases the cost of operation by decreasing
efficiency but also risk accuracy. While in most of GCC Airlines Crew know their
schedule a fortnight in advance AI crew can is still informed about their schedule
just few days in advance.
5.8.1 E-Governance: While India is considered as major IT supplier to the world
back home situation is very different. Ministry of Aviations website takes ages to
open and contents are nothing more than few PDG files and appearance of the
website does not provide good impression to the first time visitor. DGCA website
though works faster but does not help stake holders by providing e-governance and
to interact online. We expect Govt. of India to take following steps to modernize and
to implement e-governance for all the stake holders.
The Ministry, DGCA and BCAS should develop a bilingual interactive website in
order to provide maximum information to users and in order to create a transparent
work culture.
Since DGCA also interacts with a large number of stake holders who seek different
types of services, it is suggested to provide most of these services online. An
ambitious and comprehensive e-Governance project should be implemented on
BOOT basis to cover all aspects of regulatory and licensing activities. This, besides
facilitating the stake holders would also lead to substantial savings in transaction
STRATEGIC ANALYSIS OF INDIAN AVIATION
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time and costs. The project should provide end to end process automation with cross
functional integration with DGCA’s medical and examination centers, flying
institutes and clubs, airlines and other stake holders.
All airlines operators should be provided an online interface to submit their schedule
requests and receive approvals.
Online examination should be implemented to facilitate aspiring pilots. This would
also lead to reduction in total training period of pilots in India and bringing it at par
with international courses.
An Automated Airport Entry Pass Issue System would be implemented to reduce
discretion and introduce transparency in the system.
5.9 Capacity building for Human Resources (HR): One of the major constraints in
development of Indian Aviation industry is shortage of well qualified professional.
Till now government has not taken enough corrective steps to solve this problem
which is becoming even bigger with every passing day. Previous government had
given a green signal to single domain Aviation University and as per plans by Sep
2014 University website should have been functional but till now no development
has been seen in this regard after the change of the government. India is also a big
poaching hub of Airlines professionals especially by Middle Eastern careers which
deepens this problem even further. Hence, new government should take faster and
solid steps to meet the demand and supply of Qualified Aviation professionals.
Government should also keep in consideration that the production of qualified
aviation professional should be much above the requirements of Indian Aviation
industry so the demand of regional countries can be fulfilled without allowing Indian
Aviation to suffer.
5.10 Aviation turbine fuel (ATF): ATF has been major concern especially in Indian
when compared to the International Prices, Airlines in India have to pay 30 – 45%
higher price mainly because of Taxes applied by Govternment of India. In last
couple of months International prices for ATF went down to less than USD50 per
gallon from above USD 100 per gallon. It brought some relief to Indian Airlines
however, still the Tax policy of Govt. of India is same and it has not changed the
scenario from bleeding to healing. It’s Actually the Pricing Policies of Indian Oil
companies which are filtering out the benefit of Low International Price of ATF.
STRATEGIC ANALYSIS OF INDIAN AVIATION
15
Indian Government Should look into the possibility of decreasing Taxes on ATF.
Also Government should regulate the pricing policy of Oil companies in India to
ensure that Airline operators don’t suffer because of different pricing policies of oil
companies. Government can also consider allowing FDI in ATF in India. Some
relief has been brought by allowing Airlines to import ATF directly. However this
policy cannot sort out the problem of small and young airlines. If Indian
Government wants airline to go in green than they need to work urgently on Ta
policy and Pricing policy of ATF by allowing more competition from International
suppliers.
Picture 1
SOURCE – CAPA – Centre for Aviation, Indian Oil corporation
5.11 Foreign direct investment (FDI) in Aviation: India needs USD 12.1 Billions of
investment in Aviation sector by 2017. Out of this amount USD 9.3 Billion is
expected to come from private investors. These private investors could be foreign
investors as well. India has already allowed 100% FDI in Greenfield airports and
74% FDI is allowed in existing airport Projects. 49% of FDI is allowed in Indian
Airlines. Also 100% FDI is allowed in MRO sector. So the investment opportunities
are already open for foreign investors and Aviation Sector of India is highly
attractive for foreign investors because of its promising future based on following
reasons.
• India is 9th Largest Civil aviation market and also fast growing market in the world.
STRATEGIC ANALYSIS OF INDIAN AVIATION
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• Indian Aviation industry is projected to be 3rd largest Aviation industry of the world
by 2020.
• India Aviation market is one of the least penetrated markets with 0.04 trips per
capita. Because of the fastest growing middle class population this market is
expected to grow a very fast pace.
• Airlines in India are expected to reach 800 aircrafts by 2020.
Based on above reasons foreign direct investment is easiest and best solution for the
growth of Indian Aviation as per required pace. Few good Signals of FDI are already
received in last 02 years by the deals between Etihad Airlines and Jet Airways of
Indian, Singapore Airline and TATA group , Air Asia and TATA group.
4. REGULATORY ISSUES AND RECOMMENDATIONS.
After the analysis of strategic issues, it’s also important to do analysis of few
regulatory issues that either lead to non competitive behavior or limit the horizon of
airline operators. Many of the acts and regulations of aviation have not been changed
since long time and they seem to be outdated in modern industry. For example
aircraft act of India is same since 1934. Hence it’s very important to into the details
of few acts and regulations which have a negative impact on modern aviation
industry in India.
6.1 Requirements of fleet and equity: As per the regulation of Civil Aviation
requirement (CAR) Section 3 Part II and III for an aspirant schedule airline which
uses an aircraft of take off mass of 40,000 Kgs. or more its mandatory to buy or
lease minimum 5 aircrafts at the time of start up with an equity of Rs 50 carore
(USD 8100,000 Approx.) further as fleet of the airline grows above five aircraft the
equity requirement also grows by Rs. 20 Carore (USD 324,000 Approx.). For Airline
using aircrafts of take off mass less than 40,000 Kgs the start up equity remains at 20
carore (USD 324,000 Approx.) and equity requirements grows with Rs. 10 Carore
(USD 162,000 Approx) for addition of every 5 aircrafts.
STRATEGIC ANALYSIS OF INDIAN AVIATION
17
Recommendation: It would be better of airline operator if the incumbent airline is
asked to produce Financial statement of the company which will show the financial
health of the company to operate and compete in the market, instead of asking for
minimum number of aircrafts and start up equity.
6.2 Requirement of fleet to start up international operation: According to the norms
of CAR for an airline to start up international operations it should be in possession of
minimum 20 Aircrafts purchased or leased plus minimum of 5 years of experience in
domestic operations within India.
Recommendation: This regulation is giving advantage to foreign International
Airlines as there is a barrier for Indian Airlines of minimum 5 years of domestic
operations. We suggest that new Government should consider to take off this
regulation and should allow domestic carriers to operate on international routes as
soon as possible to increase the competition.
6.3 Guidelines for route dispersal: As per the orders of Ministry of Civil Aviation it
regulates how an airline allocates its fleet resources to different destinations within
the country. For this country has been divided into three categories. The first
category is of Metro Cities or regional hubs while in II and III category come
smaller and unpopular cities. Its understood this regulation serves the social need but
economically its harmful for the airline as they may be forced to disperse their
resources that commercially are not feasible for airline to operate.
Recommendation: New government should consider to phase out this regulation
and should invite all the stake holders to suggest lucrative incentive program which
will attract more and more airlines to operate to smaller cities.
6.4 Allocation of slots: In India currently Slot allocation procedure is followed
according IATA Guide Lines which states that an Airline which has operated more
than 80% frequencies on allocated slot is first one to retain that slot. In this case an
incumbent airline can only chose from available pool of slot and the preferred slot
may have been already allotted to the airline that already operated on it. This rule
minimizes the chances of incumbent Airline to get a slot of its choice.
STRATEGIC ANALYSIS OF INDIAN AVIATION
18
Recommendation: Airport Authority of India (AAI) and DGCA both need to
review the procedure of slot allocation and should ask all stake holder to provide
alternative procedures of slot allocations which will be just and acceptable to all the
airline.
6.5 Airport privatization: At present there are 5 Private Airports in India. These
airports are CSIA – Mumbai, IGI – New Delhi, KIA – Bangaluru, RGIA –
Hyderabad and CIA – Cochin. As per the reports all these airport are not doing very
well and studies have proved that one of the major reason for poor financial
performance of these airports is their earnings on non- aero revenue is very low.
Reason of low non – aero revenue is that non aero facilities are under the control of
AAI and AAI does not have sufficient funds to invest in such facilities which need
huge investments.
Recommendations:
(a) Government should allow more private investors in existing (Brownfield Airports).
This will add up more equity to Indian Aviation which is highly required in current
time. Also better non aero facilities will add up the better profits of airports hence a
development beneficial for all.
(b) Development of 5 PPP Airport model has helped a lot in growth of aviation and
economic development in region. Government should consider developing more
Airports in PPP models. Priority should be given to Calcutta, Chennai, Ahmedabad,
Lucknow and Jaipur Airports.
(c) 6 Major Airports in country i.e. Delhi, Mumbai, Chennai, Calcutta, Hyderabad and
Banglore should be developed as Major international Hubs. These airports should
function as “Hub and Spoke” model for access of international traffic to and from
these airports to different parts of the country.
6.6 Anticompetitive behavior in Airline pricing: While ATF Prices are one of the
major reason of Airlines In India going in red figure another reason is exceptionally
low pricing trends in Indian Aviation market. Except one Airline i.e. Indigo all other
Indian Airlines are running in losses. This kind of Pricing behavior to be considered
STRATEGIC ANALYSIS OF INDIAN AVIATION
19
as “Predatory Pricing”, Price should be less than average cost of operation, There
should be exit of a competitor from the market and Airline should suggest a way by
which airline can overcome the losses incurred by such pricing for short time.
However, this type of pricing is an entry barrier for new entrants by making the
business unprofitable hence limits the competition.
Recommendation: The new Government should consider lowering the other entry
barriers for new entrants, which will increase competition. Thus lower entry barriers
and large number of participants will increase the incentive for competition and
decrease the incentive for predatory pricing.
6.7 Blue eyed baby behavior towards Air India: As per the current Government
regulation first flying to preferred destination is given to Air India sidelining other
Indian Airlines even though they fulfill the equity and fleet requirements of
Government of India. This biased behavior of Government gives Air India stronger
passenger base sidelining the ethical competitive behavior.
Recommendation: New government should revaluate its regulation of preferential
behavior towards Air India and all Indian Airlines should be given equal opportunity
to fly to their preferential destination in competition with Air India. Under reforms
Government should also consider incentive schemes to attract Airlines to fly to
destinations of low preference.
6.8 Availability of Government funds to Air India: As per the Air Corporation Act of
India, Government may provide capital expenditure funds and also bail out to
National Carrier Air India.
Recommendation: Bringing in Private investor as well as operators will help Air
India in resolving some of its problems. Private operators will restructure Air India
for efficiency will private investors will work towards the better return on
investment and over all it will improve Air India’s condition.
6.9 Procurement procedures: Under current situation the procurement procedures of
Airport authority of India are not fare enough for the competition. In case of domestic
tenders 3-4 weeks time is taken to open the tender to contractors while in global
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tenders 4-6 weeks time is taken. This time is further slashed in case of exceptional
emergency. In case of emergency tenders are requested through Fax or through Speed
Post (Courier Service of Indian Post).
Recommendation: Tenders should be requested through AAI and Ministry of Civil
Aviation website. This will make procurement process more transparent and
competitive. Also Tenders can be requested online as that’s the fast and safe way for
the process. Previous government had plans to make the procurement process online
under e-governance. New government should take this vision forward and should
consider applying online procurement process at earliest.
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7. CONCLUSION
It can be seen that all required factors for the growth of Aviation industry in India in
favor and demand forecast is very high. However, it is observed that Governments
initiatives are not sufficient for the required support for growth of Aviation. Urgent
steps need to be taken by new government of India to address the issues which are `
in growth of the industry.
At the ground level Aviation infra structure is not developed enough to meet the
demand of operations in coming years. Infrastructural elements are Airports, ANS,
ATM, Safety and Security. To develop this infrastructure government needs to
attract private investors and possibly foreign investors who will also bring the new
technology to the country. Without development of MRO sector development of
Aviation industry is almost impossible as MRO is back bone of Aviation in any
country.
Government should take its hands off of Air India which is White elephant and
private investors should be called to invest in Air India. Also this will end
preferential treatment of Air India which is making the whole Industry suffer.
Prices of ATF are one of the major concerns for all aviation operators in India.
Major reason of high prices of aviation is Tax policy of the government. If
government seriously wants aviation industry to grow in India they need to revaluate
the Tax policy and bring the prices downs.
Many regulatory hitches need to be removed for free and fair competition and equal
opportunity of business for all aviation stake holders.
Based on above reasons it can be concluded that current government should urgently
analyze the reforms required and apply them as quickly as possible.
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REFERENCES
i. Sethi, Reena Dr. Draft Civil Aviation Policy 10 Nov 2014
ii. Report – Competitive framework of Civil Aviation in India 2014 – Ministry of
Civil Aviation
iii. Report - Strategic Plan 2010 – 15 Ministry of Civil Aviation India
iv. Report – Research study of the Civil Aviation Sector in India – Nathan
Associates – Jan 2012
v. Websites:
a) Aircraft Act of 1934. http://dgca.nic.in/rules/1937-ind.htm
b) Air India website.
http://www.airindia.ch/joomla/index.php?option=com_content&task=view&id=1
9&Itemid=45
http://home.airindia.in/S BCMS/Webpages/Destinations.aspx?MID=26
c) Air Transport Association website.
http://www.airlines.org/ATAResources/AirportsQA/pages/airportsqa.asp
d) Airports Authority of India website.
http://www.aai.aero/public_notices/aaisite_test/orign.jsp
e) Directorate General of Civil Aviation website, http://dgca.nic.in/
f) Transport Corporation of India Limited website. http://www.tcil.com/ca.asp#air
g) CAPA website. https://centreforaviation.com/
h) Ministry of Civil Aviation website. www.civilaviation.gov.in
i) Ministry of Commerce website. www.commerce.nic.in/
j) Association of Private Airport Operator’s website. http://www.apaoindia.com/