Strategi dan Kiat Merencanakan dan Mengembangkan Situs Web untuk Menyebarkan Informasi Hukum

©  Richardus Eko Indrajit, 2000

Strategi dan Kiat Merencanakan dan Mengembangkan Situs Web untuk Menyebarkan Informasi Hukum dipresentasikan oleh Dr. Ir. Richardus Eko Indrajit MSc. MBA Ketua Stimik Perbanas - Jakarta PERTEMUAN BERKALA PELAKSANAAN JDI HUKUM XI Hilton Hotel Surabaya, Indonesia 11 Juli 2001

Departemen Kehakiman R.I.


Obyektif

l  Informasi hukum apa saja yang harus diketahui oleh seluruh masyarakat Indonesia? Bagaimana mengumpulkanan datanya dan mengolahnya menjadi pengetahuan yang berguna?

l  Bagaimana teknologi informasi (website) dapat menjadi sarana atau media untuk menyeberluaskan informasi hukum ke seluruh lapisan masyarakat Indonesia, terutama mereka yang berkepentingan?

l  Langkah-langkah apa saja yang harus dilakukan agar perencanaan dan pengembangan website dapat dilakukan secara efektif dan efisien?


Prinsip Dasar Penyebaran Informasi melalui Media Elektronik dan/atau Digital

Bagian Pertama

Konsep Teknologi Website dan Aplikasi yang Ditawarkan di Dunia Maya

Bagian Kedua

Strategi dan Kiat Pengembangan Website di Departemen Kehakiman

Bagian Ketiga

Permasalahan Pokok yang Kerap Dihadapi dan Penanggulangannya

Bagian Keempat

AGEN

DA P

RESE

NTAS

I


Prinsip Dasar Penyebaran Informasi melalui Media Elektronik dan/atau Digital

Bagian Pertama


www.kejaksaan.co.id


www.indonesialawbusiness.com


www.indonesialaw.com


www.indoregulation.com


www.legaldir.co.id


www.undang-undangindonesia.com


members.fortunecity.com/lingkungan/


www.indojustice.com


hukum.semua-gratis.com


www.ri.go.id


www.lawreform.com


www.hukum2000.com


hukuminteractive.com/default.asp


www.indohukum.com


www.landpolicy.org


The Creation of Information

Raw Data

Information

Knowledge

Transaction

Increasing Performance

Organization Growth

Better Decision Making Quality

Cheaper and

Faster Public

Services


The Distribution of Information


Value of Website

Gather Organize Distribute Select Synthesize

Facts

Data

Information

Knowledge

Intelligence

Value of

Website

Add Value customers and markets

Reduce Costs transactions and processes

Minimize Risks market, financial, legal,

operational risks

Create New Realities intelligence (social, political, technological, etc.)


Top-Down Approach

WEBSITE AS ONE OF DISTRIBUTION CHANNELS

Mission Vision Value

Objectives

Critical Success Factors

Key Performance Indicators

Business Strategy I/T Strategy

Business Process and Tactical Procedures


The Stakeholders

WEBSITES

Society Public

Government

Lawyers Public Notary

Prosecutor

Individual

University

Company

Others


Collaboration and Internetworking

Website D

Website A Website B

Website E

Website C

Website F

Supplier-Customer Relationship

New Products Creation

New Services Delivery

Joint Operation

Outsourcing Management

Strategic Alliances

Image Building

Efficiency Target Achievement


The Digital Economy

10010001 atom bits

text audio video image voice data knowledge information process

real things abstract things

Bits characteristics: - easy to duplicate - cheap to produce - fast to restructure - good to represent

unlimited resources digital economy


New Economy Characteristics

Knowledge

Digitization

Virtualization

Molecularization

Integration/Internetworking

Disintermediation

1

2

3

4

5

6

Convergence

Innovation

Prosumption

Immediacy

Globalization

Discordance

7

8

9

10

11

12


New Economy Characteristics cont.

THEME ECONOMY ORGANISATION

Knowledge Knowledge becomes an important element of products

Knowledge work becomes the basis of value, revenue, and profit

Digitization Products and services’ forms are transformed into ones and zeros format

Internal communication shifts from analog to digital

Virtualization Physical things (institution and relationship) can become virtual

The business transformation into virtual corporations type company

Molecularization Replacement of the mass media into molecular media

End of command-and-control hierarchy, shifting to team-based, molecular

structures

Internetworking Networked economy with deep and reach interconnections of economic entities

Integration of modular, independent, organizational components for network of

services

Disintermediation Elimination of intermediaries and any stand between producers and consumers

Elimination of middle managers, internal agents, etc. who boost the communication

signals


New Economy Characteristics cont.

THEME ECONOMY ORGANISATION

Convergence Convergence of computing, communications, and content

Convergence of organizational structures responsible

Innovation Innovation becomes the key driver of business success

The only sustainable advantage is organizational learning

Prosumption Gap between consumers and producers blurs in a number of ways

Consumers of information and technology become producers

Immediacy It is a real-time economy that occurs at the speed of light

Required a new real-time enterprise that can adjust to changing business

conditions

Globalization Knowledge knows no boundaries, there is only a world of economy

The new enterprise enables time and space independence

Discordance Massive social contradictions are arising Profound organizational contradictions are arising


Konsep Teknologi Website dan Aplikasi yang Ditawarkan di Dunia Maya

Bagian Kedua


Four Types of Website

Corporate Enhancement Old Hospital plus Internet

DotCom

Start from Scratch in Internet Extended Supply Chain

Upstream Connection through Internet (Suppliers)

Customer Relation

Downstream Connection through Internet (Customers)

1

2

3

4

  Old economy vs. new economy   Better quality vs. survival   Common services vs. core competencies   Competition vs. collaboration   Supply based vs. demand based services   Conflicting objectives vs. complementary strategy


Value Offered to the Public

ELIMINATE

SIMPLIFY

INTEGRATE

AUTOMATE


Website Evolution

Communities Of Interests

Brochureware

Customer Interaction

Transaction Enabler

Real-Time Organization

Time

Evolution of Internet Usage

1

2 3

4 5


The Seven Web Watch Words

l  Speed l  Intimacy l  Communication l  Information l  Interactivity l  Cost l  Convenience


Good Site Criteria by Gartner Group

l  Site Design (25%) l  Navigation l  Aesthetics

l  Site Functionality (25%) l  Search l  Personalization l  Security

l  Customer Value (50%) l  Content l  Products and Service Information l  Customer Service and Support l  Contact Information l  Investor Information


Accessing Layers

C U S T O M E R L A Y E R

L O C A T I O N L A Y E R

A P P L I A N C E S L A Y E R

INTEGRATION MANAGEMENT LAYER

IP LAYER Calling/Conferencing

Browser/User Interface

Search Engine

Messaging & Mail

Document Management

Online Support

Retailer Transaction

Electronic Publishing

Content Aggregation

Connectivity

Collaboration

Chatting

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Website Building Blocks C

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Content Provider

Context

Content Aggregation

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T1 Frame ATM DSLs ISDN Clearline POTS Wireless

Sprint Link IP Backbone Sprint Private Intranet Backbone Dial Up Access Dedicated Access

Customer Service Account Administration Billing Reporting

Site Security & Maintenance Database Service Storage Management / Capacity Planning

Firewall & Installation Remote Firewall Management DNS Services FTP Email

Browser Directory Basic Web Hosting, Cache, Staging Usenet Search Engnie

Enhanced Directory Publishing Fax InfoXchange Paging Chat BBS/Forums Agents

New Feeds Authentication Encryption IP Voice Realtime Audio/Video Page Generation

Audio/Video Streams URL Controls Call Centre Services MM Players Workflow Tools

Collaboration Tools Java Plugins Inventory Management Document Archive MM Archive

Transaction Processing Commerce Fulfillment Webcasting

System Integration Legacy Integration Service Customization

Custom Programming Consulting Training


Strategi dan Kiat Pengembangan Website di Departemen Kehakiman

Bagian Ketiga


Seven Success Steps

1.  Getting Started 2.  Creating the Website 3.  Selecting Business Model 4.  Supporting Customers Online 5.  Constructing Search Engine 6.  Promoting Your Site 7.  Building Your e-Brand


1. Getting Started

l  What you will need l  Choosing an ISP l  An e-mail account l  Your own domain name l  Selecting a domain name l  A domain souffix l  Seeking investment l  Play your objectives l  Market researdch l  Identifying your audience


2. Creating the Website

l  Using an agency l  Working with HTML

code l  Web design software l  Setting up shop online l  Secure server software l  Web design sites

l  The 10 commandements of website design:

1.  Navigation is everything 2.  Planning offline 3.  Be familiar 4.  Less is more 5.  Consider different language 6.  Get to the point 7.  Avoid to many colours 8.  Consider download times 9.  Keep it simple 10.  Avoid ““brochurware””


3. Selecting Business Model

l  Selling your own products online l  Selling services online l  Becoming an online merchant l  Selling advertising space on your site l  Affiliate programmes


4. Supporting Customers Online

l  Fulfilment l  Getting people to buy online l  Customer research online l  Building trust l  Using email wisely


5. Constructing Search Engine

l  Keywords l  Finding the right keywords l  META tags l  Adding keywords to the main text l  Submitting your site l  Submitting keywords and descirptions l  Keyword help l  Beyond keywords l  Evaluate your success l  Be patient


6. Promoting Your Site

l  Seek reciprocal links l  Contact the online media l  Contribute to newsgroup l  Adversitising l  Web rings l  Promoting at your site l  Promoting your site in the real world


7. Building Your e-Brand

l  Brand power l  Information and interactivity l  Personalisation l  Learning from successful e-brands


Permasalahan Pokok yang Kerap Dihadapi dan Penanggulangannya

Bagian Keempat


Step-by-Step Approach

Test the Idea

Determine Mission

and Objective

Develop Business

Model

Resource Gathering

Setting the

Stage

Start the

Website

1 2 3 4 5 6


Common Mistakes

1.  ““Field of Dreams”” Syndrome

2.  Inadequate architecture

3.  Putting lipstick on a bulldog

4.  Islands of webification

5.  ““Me too”” strategies

6.  One-time-effort mentality

7.  Thinking too small


What to Expect ?

CostCenter

ProfitCenter

InvestmentCenter

ServiceCenter

I/T


Project Management

Stage 4

CONSTRUCTION

Stage 1

PLANNING

Stage 2

ANALYSIS

Stage 3

DESIGN

Stage 5

IMPLEMENTATION

Stage 6

MAINTENANCE


Things to Watch

Products and Services

Market Access

Solutions

Ideas and Expertise

Attitude and Behaviors

Capabilities and Relationships

The Capacity to Learn

Easy to Imitate

Harder to Imitate

Restricted Growth Platform

Braoder Growth Platform


HR Skills and Competencies

  eCommerce Program Managers   Enterprise architects   Business and Information architects   Infrastructure architects   Application architects   Solution developers   Component developers   Human factors engineers


Infrastructure Component

TRANSMISSION MEDIA INFRASTRUCTURE

COMMUNICATION AND NETWORK DEVICES

COMPUTER SYSTEMS AND PERVASIVE COMPUTING

OPERATING SYSTEM AND PROTOCOLS

DATABASE LANGUAGES OBJECT MODULES

SOFTWARE AND APPLICATIONS

DEVELOPMENT AND ANALYSIS TOOLS

USER INTERFACE AND DISTRIBUTION CHANNELS

INTR

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TER

NET

- E

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LAN

- W

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Demand vs. Supply

PHYSICAL COMPANY

KNOWLEDGE COMPANY

 Procure  Inbound Logistics  Manufacturing

 Transportation  Distribute  Delivery  Customer

 Value-Added Networks  Internet  Extranet  Web TV

 Wide Area Networks  E-Marketplaces  Intranet  Private Network

 Market Strategy  Product Design  Marketing

 Customer Management  Value Network Management

 E-Catalogues  ERP  Email  E-Collaboration

 E-Forms  WWW  EDI  Electronic Funds

 E-Bulleting Boards  Chat Rooms  Financial EDI

Supply-Chain Components

Technology Vehicles

Application Enablers

Demand-Chain Components


Website Management

IS Strategy Division/function based

Demand oriented Business focused

IT Strategy Activity based

Supply oriented Technology focused

IM Strategy Organisation based

Relationship oriented Management focused

Delivery

Applications

Management

What ?

How ?

Wherefore ?


Old Company

+ Information Technology

= Old and Expensive Company

Finally…


Richardus Eko Indrajit

http://www.indrajit.org

[email protected] [email protected]

Q&A

Thank You

Strategi dan Kiat Merencanakan dan Mengembangkan Situs Web untuk Menyebarkan Informasi Hukum

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