SAP Innovation Management

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SAP Innovation ManagementA Detailed View

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Agenda

Solution in Detail

SAP Innovation Management

Solution in Detail

Product Roadmap

Solution in Detail

Business Background

Business

BackgroundSAP Innovation

Management

Implementation

Options

Solution in Detail

SAP Innovation

Advisory

Service

Overview

Overview


4

Digital Transformation establishes competitive advantage and creates

new business outcomes

❑ Digital Transformation is changing the way companies compete and create value.

❑ The focus of value extraction is shifting from the hard assets and business processes companies control and leverage, to information from and about those assets and business processes.

❑ This transformation is allowing companies to improve how they currently operate, create new business models and sources of value, and lead their business ecosystems.

Action to Outcome

Innovation, new business models, and value creation

Insight to Action

Core, edge, and ecosystem roles and business processes

Data to Insight

Machines, processes, data, analytics, and UX

Digital Transformation Journey


5


new business outcomesManage Ideation with Innovative Technology

”Idea Exploration & Evaluation”Generate many ideas and to invest in the

“right” ideas based on customer desirability,

technical feasibility and market viability?

“Business Results”Commercialize inventions

into market success to fund

future idea exploration

Innovation Process

powered by SAP

HANA“Invention Effectiveness

& Efficiency”Convert ideas into market

ready products, services and

new business models



new business outcomes

”Idea Exploration & Evaluation”SAP Innovation Management

“Business Results”SAP S/4HANA

“Invention Effectiveness

& Efficiency”SAP Portfolio and Project

Management (SAP PPM)

”Collaborate & Share”SAP Jam Business Collaboration

and Social Business Software

Manage Ideation with Innovative Technology

Business Background


8

Why investing into Innovation Management?

Increasing speed of disruptionAverage tenure of average firm in S&P 500 went down from

58 years in 1961 to 18 years in 2012

Traditional innovation approaches are failinge.g. R&D investments are increasing but R&D returns are

decreasing

Innovation is the most important growth driverConstant innovation provides companies with a continued

competitive advantage which in return drives growth

Investments in to innovations need to be managedSuccessful company balance their investments according to

the 70-20-10 rule (core-adjacent-transformational innovation)

It’s not about “if” you are

doing innovation

management

–

It’s about “how” you are

doing innovation

management


9

Increasing speed of disruption

18 years

25 years

58 years

0 10 20 30 40 50 60 70

2012

1980

1961

Tenure of average firm in S&P 500

Source: Innosight(2012): “Creative Destruction Whips through Corporate America: An Innosight Executive Briefing on Corporate Strategy”http://www.innosight.com/innovation-resources/strategy-innovation/creative-destruction-whips-through-corporate-america.cfm

Entered

S&P 500 since

2002

Exited

S&P 500 since

2002


10

Traditional innovation approaches are failing

Source: Capgemini Consulting&Altimeter(2015): “The Innovation Game: Why and How Businesses are Investing in Innovation Centers”https://www.de.capgemini-consulting.com/sites/default/files/resource/pdf/innovation_center_v14_1.pdf f

R&D investments increasing, but R&D returns decreasing

In certain sectors, more than 85% of new products fail

Only 5% of R&D staff feel highly motivated to innovate


11

Innovation is the Most Important Growth Driver

Innovation today is a

key driver of organic growth for all companies

To be globally competitive,

organizations need

to become more

innovatein their products,

services and processes

80 percent of CEOs believed

innovation drives efficiencies and

leads to competitive advantage1

Top innovators plan to grow by

more than

60 % over the next five years

and create more than US$250 billion in new

revenue2

Sources

1)PwC 14th Annual Global CEO Survey, PwC, 2011

2) PwC’s Global Innovation Survey 2013, What sets breakthrough innovators apart


12

Investments in innovations need to be managed

Existing technology that

we currently use/deploy

Existing technology that

we do not use/deploy

New technology

Exi

sting m

ark

et

that

we

curr

ently

serv

e

Exi

sting m

ark

et

that

we d

o n

ot

serv

e

New

mark

et

Improvements,

extensions, variants and

cost reduction

Adjacent growth

Next generation productExploration with new

technologies

Exploration into new

markets

Adjacent

Core

Transformational Innovative companies carefully balance their invests into

❑ Core or incremental innovations (70%)

❑ Adjacent innovations (20%)

❑ Transformational innovations (10%)

Transformational innovations are the biggest thread for well established business models

❑ Think of these challengers: Airbnb, Uber

❑ Think of these laggers: Nokia, Kodak

Don’t leave it to competitors and start-ups to uncover transformational innovations

❑ Consider increasing investments in transformation innovations beyond 10%

Source: HBR 2012, Managing Your Innovation Portfoliohttps://hbr.org/2012/05/managing-your-innovation-portfolio


SAP Innovation ManagementSuccessfully manage your ability to innovate end-to-end

Ideas

CampaignsCorporate

Strategy

„Set the right scope“

„Manage the fuzzy front end“

„Plan investments & decide mix“

„Plan, execute & monitor projects“

Collaboration

& Evaluation

ConceptsInvestment

Decisions Allocate

peopleExecute

Projects

Plan

Projects


SAP JAM

SAP Portfolio Management

& Project Management

SAP S/4HANA

R e

v e

n u

e


15


Product Overview

Idea Community to run local & global

idea campaigns

Wall to collect &

collaborate

on idea

snippets

Expert Finder to match ideas

& experts Innovation Office

to valuate and

manage innovation

pipeline

Mobile Client to browse & share

anytime, anywhere


16

SAP Innovation Management – demo -

INNOVATIONMANAGEMENT

DEMO


17

Benefits of SAP Innovation Management

Effectively manage the innovation pipeline

• Run an Innovation Office to help evaluate and manage ideas throughout the pipeline

Accelerate the ideation phase

• Increased process efficiency turns ideas into concepts faster

Drive employee engagement and innovation enthusiasm

• Bridge innovation silos across functions, business units, and geographies

Manage innovation portfolio

• Seamless integration with SAP Portfolio & Project Management

SAP Innovation Managementprocess steps at a glance


19

Campaigns in SAP Innovation Management

Define Campaigns to get innovation started

Campaigns are used to collect ideas for a defined area to reach a certain goal.

They categorize different ideas to provide a better structure for the ideation process

and depend on individual department’s requirements.

- Simple flow to scope the innovation process

by any business user

• Innovation Manager creates campaign

• Innovation Manager assigns a campaign

manager to the campaign

• Campaign manager defines phases and

tags, creates landing page, assigns users to

certain roles and optionally configures

additional idea attributes

- Invite participants to specific campaign

- Elect evaluators and idea coaches

- Easily access Campaigns on Mobile Client

Idea

submissionCollaboration/

crowd engagementEvaluation

Concept /

project work

Campaign

definition


20

Idea Submission in SAP Innovation Management

Simple Contribution of Ideas & Inventions

- Collect & share idea snippets on your idea wall

- Create or copy an idea

- Name idea with self-explaining title

- Describe your idea in unlimited detail

- Enable co-author team to contribute

- Assign idea to relevant campaign

- Attach links supporting your idea

- Upload attachments in many common file

formats to explain your idea in more detail

- Self-evaluate idea

- Adjust it anytime, anywhere

Idea



Concept /

project work

Campaign

definition

Ideas are an essential part of businesses. Some ideas become reality,

some impress customers, and others may never be completed.


21

Collaboration in SAP Innovation Management

Simple Contribution of Ideas & Inventions

- Get in contact with all the stakeholders

related to an idea or campaign

- Get comments and likes from peers

- Allow voting for quantitative feedback

- Seamlessly integrate information outside

of SAP Innovation Management by

integrating widgets into a website or any

enterprise social media platform

- Foster employee engagement by

rewarding top contributors

Bridging innovation silos across functions, business units and geographies

by communication & social engagement

Idea



Concept /

project work

Campaign

definition


22

Evaluation in SAP Innovation Management

Score ideas and measure market potential

- Identify duplicates and merge ideas

- Set up flexible evaluation methods depending on

campaign and phases in the stage gate process

- Use predefined rating criteria with sub-criteria

e.g. Risk/ Reward Evaluation to identity future

“pearls” and avoid white elephants

- Control the visibility of all evaluations by idea

coach

- Verify ideas by pre-defined or system identified

experts with their individual innovation footprint

- Aggregated evaluations to combine opinions

- Reward employees for their contribution

State-of-the-art idea evaluation methods improve innovation effectiveness

and picking “the right ideas” as future innovations determines future success.

Idea



Concept /

project work

Campaign

definition


23

Project work after SAP Innovation Management

The link between an idea and its realization

- The link of ideas in SAP Innovation

Management

and portfolio items or projects in SAP PPM

enable seamless navigation and retrieval of

detailed information to increase process

efficiency

- Portfolio transparency by identification of similar

or even redundant products with SAP PPM

- Sales trends and analysis of success of formerly

submitted ideas in SAP Portfolio and Project

Management

Promising ideas may transform into a project and then a market ready product.

This link will be managed with the help of SAP Portfolio and Project Management.

Idea



Concept /

project work

Campaign

definition

SAP Innovation Managementfunctions & features


Idea Community

Central Idea Community as fuzzy frontend to run local & global idea campaigns

Campaign browsing

Walls for collaborative ideation

Idea submission

Links, attachments

Similarity analysis

Expert finder

Community voting,reputation system

„“ Comments / discussions


Idea Management

Powerful Idea Management Capabilities help evaluating &managing the innovation pipeline

Campaign definition

Iterative & flexiblestage gate process

Pre-screening

Similarity analysis

Expert finder

Internal comments

Flexible authorizations forInternals and Externals

Simple workflow capabilities

Flexible evaluation methods

Reward ideas


Mobile Client

Use Mobile Client to browse & share ideas and rank & vote anytime, anywhere

Browse ideas of others

Explore campaigns

Share ideas

among confidants

Draft & Publish ideas

anytime, anywhere

Supports any device

and display size

Manage and evaluate

ideas


Configuration and Extensibility

Flexible Configuration and Extensibility capabilities adjust to customer needs

Process Flexibility

Custom Evaluations

Backend Enhancement

User Interface Enhancements

Analytics Enhancements

Simple Custom Branding

Community voting

Analysis

Concept

Implementation

Pilot

Responsibility Lists

Custom Voting Types

Custom Idea Forms


SAP Portfolio & Project Management Integration

Seamless SAP PPM integration from ideation into development execution

Navigate from the linked idea

to task, project or portfolio

item and vice versa

Measure and manage your

ability to innovate end-to-end

in Lumira


Other Functions

Flexible Configuration and Extensibility capabilities adjust to customer needs

Enterprise search

Mail notifications

Scalability

Follow-up reminder

Multi Language Support

Feeds / Activity Log

Favorites

Reporting

Screen-specific

application help


SAP Jam Integration

Link ideation and collaboration to foster employee engagement into innovation

Embed Idea Widgets into SAP

Jam Open Social Containers

Leverage SAP Jam as

lightweight project / task

structure

Link SAP INM widgets in any

other Enterprise Social

application


Architecture Overview

Available on-premise, in HANA Enterprise Cloud (HEC) and as public cloud solution

SAP HANA Platform

Idea Community

Natural Language

Processing & Search

XS Engine - ODATA

SAP UI5 Client

Analytics

IN MEMORY DATABASE TABLES

Innovation Office

Mobile UI

SAP Jam or

other Web 2.0

Platform

SAP Jam

SAP Portfolio

and Project

Management

External

identity

provider

Comprehensive

authorization concept

SAP Innovation Managementimplementation services


Innovation Management with SAP

Combine SAP tools & services to become innovation leader



Implementation Service

Customer Situation

Client plans to implement SAP Innovation Management as idea management system

Wants to understand the SAP Innovation Management Best Practices for finding more needles in the

haystack of ideas Wants to improve the existing idea management structures by using an integrated

ideation platform

Service Overview / Content

Start Prepare project, select optional components and confirm technical installation

Deploy Validate Best-Practices scope, conduct fit-gap-analysis, capture innovation mgmt.

requirements

Realize Activate solution, implement requirements and test the solution

Run Go-Live and hand-over of SAP Innovation Management implementation

Key Deliverables

Presentation of best practices

Implementation of SAP Innovation Management

with predefined customer-specific adjustments

Test & Documentation of the solution

Business Value

Bridge innovation silos across functions

Accelerated ideation process

Speed-up idea to concept phase

Foster interdisciplinary team building

Increase employee engagement in ideation

process



Innovation Management Advisory Service

Customer Situation

Client plans or has already started an idea management initiative

Needs to understand the required capabilities to manage an idea management

initiative

Wants to improve the existing idea management structures

Service Overview / Content

Scoping Identify scope of an idea management campaign in an Design Thinking session

Establish Foundation Create prerequisites to ensure consistent planning, design & execution of idea management

Define the Process Design the idea management process incl. roles & responsibilities

Campaign Launch Support the customer in preparing, executing and managing IM campaigns

Key Deliverables

Ideation process incl. rules & evaluation criteria

Governance model incl. roles & responsibilities

Execution plan for ideation campaign

Business Value

Enable companies to leverage idea management in their

organization incl. clear processes, roles and responsibilities

Identification of innovative ideas with a high Fit 2 Market

Thank you.

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SAP Innovation Management

Documents

Transcript of SAP Innovation Management