SAP HANA: Use Cases and Business Cases for Innovation ...

SAP HANA: Use Cases and Business Cases forInnovation and DifferentiationParamjeet Sachdev (Pammy), Director, Global Platform Solutions GroupJune, 2015 Customer

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 2Customer

AGENDA

• Why HANA Enables Innovation

• Use Case Examples

• Business Case Value


The problem with current IT LandscapeSilos, delay and complexity hinders business agility and innovation

ETL &Staging

Data

Application silosMultiple data copiesBatch processing

Partial business viewNo real-time insightsLimited ability to innovate

ManufacturingApp

Data

Logic

FinanceApp

Data

Logic

SalesApp

Data

Logic

ServiceApp

Data

Logic

StreamingApp

Data

Logic

PredictiveApp

Data

Logic

AnalyticsApp

Logic

Data

SpatialApp

Data

Logic

ETL &Staging

Data

ETL &Staging

Data


The solution: Make all data readily available to all applicationsReduce data movement and data latency – improve business agility & innovation

Unified application workloadsUnified data – single copyReal-time processes

Complete business viewAbility to react in real-timeAbility to innovate

Data

ManufacturingApp

FinanceApp

SalesApp

ServiceApp

StreamingApp

PredictiveApp

AnalyticsApp

SpatialApp

ONE Platform for ALL applicationsFinanceApp

ManufacturingApp

SalesApp

ServiceApp

StreamingApp

PredictiveApp

AnalyticsApp

SpatialApp

Logic Logic Logic Logic Logic LogicLogic Logic

Data Data Data Data Data DataData Data


No waiting for dataaccess and processing

SpeedSimplicityInnovation

Allapplication logic(OLTP & OLAP)

processed in one system

The solution is only possible with in-memory data managementOnly data in-memory enables all applications to become real-time

All data typesprocessed in one

system

ONE In-Memory Platform for ALL applications

ManufacturingApp

FinanceApp

SalesApp

ServiceApp

StreamingApp

PredictiveApp

AnalyticsApp

SpatialApp

Data

Logic Logic Logic Logic Logic LogicLogic Logic


SAP HANA Platform – Integration ServicesData from any source for a complete view of the business

SAP HANA Platform

Integration Services

Database Services

IBM DB2, Oracle, MS SQLServer, Twitter, HIVE,OData, Custom Adapters

IBM DB2, Netezza,Oracle, MS SQL Server,Teradata, SAP HANA,SAP ASE, SAP IQ, HIVE

Application Services

Loading

� Access information stored in data silos while keeping the data in place� Replicate and move any type of data in real-time to the cloud and on-premise when necessary� Capture and analysis live data streams and route to appropriate storage or dashboard� Multiple access points from HANA to Hadoop data: thru Spark, Hive, HDFS and Map Reduce

functions

Federation

Smart Data Access Smart DataIntegration Hadoop IntegrationSmart Data

Streaming (CEP)

Streaming


AGENDA




AUTOMOTIVEManage safety and operational efficiency of large fleets in real-time

Enabled processing and analysis ofdata from 600 fleets with 1000assets (trucks and trailers) each,providing Pirelli with real-time dataupdates every 1-2 minutes for 16hours per day, 6 days a week.

PUBLIC SECTORIdentify traffic hazards across the city in real-time and plan road repairs

City of Boston uses a mobile appand HANA platform to crowdsource road information andidentify potholes and road hazardsin the city streets

UTILITIESSmart Meter Analytics to better manage energy production and distribution in real-time

When manual forecasting of 3.15Billion records every year could nolonger cope, SAP HANA InnovationAward Finalist, Alliander, usedSAP HANA to improve forecastingof peak energy usage in real-timeand provide customers with greaterinsight into their energyconsumption, helping them reducetheir energy usage/spending

RETAILInstantaneous Business Decisions based on real time customer actions

Data Cafe- 3+ years, 250 Billion rows of detail POS- Highest Granularity, ultimate expressiveness

- No aggregates or pre-joins to get in the way of real time

Benefits- Queries analyze “ALL” of the data, full table scans, dynamic

categorization on the fly, providing any insight possible- Even during Black Friday load, data at most is 1 hour old

(versus nightly on previous technologies)- Queries come back in 2 seconds meeting Walmart’s “8

second rule”- Data easily visualized, business alerts, complex analytics, geo-

spatial, etc.

Scale- Scale to thousands of users (1,500 named, 450 concurrent

(20 reports/user)- Tested to 36,000 completed queries per hour (9,000

reports/hour with 4 queries per report)- Black Friday peak load, 3 million records per minute

- Scale-out with 16 2TB nodes (+HA)

TCO- Reduction in ETL complexity, direct population of base

schemas- Massive reduction in DBA tuning costs compared to previous

technologies (Teradata and Greenplum)- More efficient App Dev cycles with HANA XS engine and

HTML5- Data compressed from 46.5 TB to 5.7 TB

SPORTS & ENTERTAINMENTScoring Big with Real-Time Statistics

Objective was to grow the game of basketball on aglobal basis by driving greater engagement by fansand maximising use of historical data.

SAP HANA powers the web site that generates 250statistics per second, with up to 20k concurrentqueries, spread across 65 years of data, 215countries, and 380 million fans. Statistics for anygame are available for querying 5 minutes after theend of that game.

“SAP HANA enabled us to build a ground-breakingWeb site that I think is the best in sports.”

Michael Gliedman, Senior Vice President and CIO, NBA


ARIBehavioural Analysis foroptimisation and new productsand services


eBay Real-Time SignalDetection


Innovation Award Candidates 2015

https://ideas.sap.com/SAPHANAInnovationAward2015


Who else is innovating? 1,900+ startups, and growing….


AGENDA





Where are the drivers for a business case for HANA?

Total€ BBB

€ AAAConservativeLikely

PeopleProductivity € BBB

€ AAA

BI Operations costs

BI Project Costs

Application Operations

Application Project

Shadow IT

€ BBB

€ AAA

€ BBB

€ AAA

€ BBB

€ AAA

€ BBB

€ AAA

€ BBB

€ AAA

BusinessBenefits

N/A

N/A

Business people productivity

Cost savings (reduced inventory)

Additional revenue (increased up-sell, reduced churn)

N/A

N/A

N/A

N/A

N/A

N/A

ArchitectureSimplification

€ BBB

€ AAA

Servers (including move from AIX toLinux, HANA vs. Oracle, BWA)

Storage reduction

Software (DB, BI, Analytics,Operational Reporting)

Other Data centre costs (network,energy, floor spaces etc.)

Data centre administration

€ BBB

€ AAA

€ BBB

€ AAA

€ BBB

€ AAA

€ BBB

€ AAA

€ BBB

€ AAA

1 2 3

Reconciliation efforts€ BBB

€ AAA

10% 30% 60%


The Opportunity to Simplify and Improve Productivity -at reduced cost (TCO)

1. Less serversand storage

2. Less layers of software3. Simpler Administration4. Lower BI run cost5. Faster time to deliver BI

projects6. Reduced ‘Shadow IT’

costs

The HANA architecture lends itself well to an initial TCOimpact analysis. Based on preliminary analysis withcustomers, we established that the overall TCO impact of theroadmap will be beneficial to operating costs. (i.e. excludingthe substantial business benefits from in-memory technology).


Drive businessinnovation

Keep thelights on

28%

72%

Forrester IT Survey, 2013

40% executives worry that their organizations will not keep pacewith technology change and lose their competitive edge.McKinsey study, 2013

Innovation: Stick v Carrot

Drive businessinnovation

Keep thelights on

Today Future


CUSTOMER JOURNEY

TOU

CH

POIN

TSA

CTI

ON

SM

INDS

ET

MIN

DSETA

CTIO

NS

TOU

CH

POINTS

Realize Business Innovation Idea(s)

• Re-think existing problems to unlock spaces to

realize the business innovation• Visualize the impact of disruptive

technology related to your business

Design Thinking Workshop


SAP HANA changes the gameSAP HANA changes the game

ONE platformONE copy of the data

LESS integrationMORE innovation

ONE platformONE copy of the data

LESS integrationMORE innovation

SAP HANA combines key technologies to enable businessinnovation

SAP HANA combines key technologies to enable businessinnovation


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