Quarterly Media Report - app-sources

QUARTERLY

MEDIA REPORT

January – March

2021

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TABLE OF CONTENTS

PAGE 2 INTRODUCTION

PAGE 3 MEDIA AND EVENTS

PAGE 6 MEDIA COVERAGE

PAGE 12 PHOTO GALLERY

PAGE 13 SOCIAL MEDIA

PAGE 33 DESIGN

PAGE 34 FUNDRAISING

PAGE 35 CONCLUSION

PAGE 36 GOALS FOR THE 3ND QUARTER 2021

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INTRODUCTION

The First Quarter of 2021 had been extremely intense in many aspects. We took part in the Samsung

Wildlife Watch campaign that resulted in us having a high number of media interactions. We continued

upgrading the new Transfrontier Africa website which is now 100% live, had a few media visits and

finally launched our own merchandise, accompanied by a catalogue.

In Social Media department we decided to re-assess the effectiveness of posts and also see what we

should really focus on in the following months and if we can produce this type of content.

In the end of 2020, we set up the goals for the whole 2021 without breaking them down into quarters.

During the 1st quarter of 2021 we managed to focus on the following goals:

Media

1. Work with at least 3 media crews, scheduling 1-2 per month.

2. Involving Grietjie Mambas more in the media work to highlight their stories and give them an

opportunity to practice speaking and presenting the project.

3. Making a media coverage list for 1 Q 2021.

Social Media

1. Updating YouTube Channel for The Black Mambas and Transfrontier Africa

2. Finishing the new Transfrontier Africa website to go live in April 2021.

3. Re-assess the posts and filter the most performing based on reach and engagement, identify the

reason for effective posts.

Design

1. Making a merchandise catalogue for the website and outside distribution

Fundraising

1. Continue raising funds for the Food Security Campaign through SM posts

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MEDIA AND EVENTS

Onsite* and Offsite** media work

Table 1.

Media work Media Crew On/Offsite Media type Date Participants Release Date

Vogue LIVE on Instagram Vogue Offsite LIVE Insta 07-Jan-21 Tsakane Nxumalo 07-Jan-21

Interview for Letai Astrid Petkunaite Offsite Article 13-Jan-21 Belinda Mzimba and Bongani Masingi TBC

Interview for Telegraaf Mirriam Monnak Offsite Article 12-Jan-21 Collen Ngobeni Feb-21

Julia Gunther Conde Nast Conde Nast (photos) Offsite

Article +Photos

23 February 2021 NA

23 February 2021

Interview for NatGeo Traveller Emma Gregg Offsite Article Mar-21

Lewyn Maefala, Cute Mhlongo, Nkateko Mzimba

31 March 2021

Interview for Female First Female First Offsite Article

BBC Newsbeat Interview BBC Newsbeat Offsite Article 07-Apr-21 Leitah Mkhabela TBC

BBC Radio Devon LIVE BBC Radio Devon Offisite Radio 3 March 2021 Letah Mkhabela and Craig Spencer 3 March 2021

Evening Standard Interview Evening Standard Offsite Article 3-4 March 2021

Leitah Mkhabela and Craig Spencer TBC

Euronews Interview Euronews Offsite News feature 3-4 March 2022


Reuters Interview Reuters Offsite Article 3-4 March 2023


La Razon Interview La Razon Offsite Article 3-4 March 2024


Refresher.sk Interview Reresher,sk Offsite Article 3-4 March 2025


Dennik. Interview Dennik. N Offsite Article 3-4 March 2026


Republic CRO Radio Interview Republic CRO Radio Offsite Article

3-4 March 2027


Insider Interview Insider Offsite Article 3-4 March 2028


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Jenny.gr Interview Jenny.gr Offsite Article 3-4 March 2029


Nos Jeugdjournaal Interview Nos Jeugdjournaal Offsite Article 3-4 March 2030


The Black Mambas visit Australia Zoo | Wildlife Warriors Missions Australia Zoo Offsite YouTube 6 March 2021

Leitah Mkhabela, Felicia Mogakane 6 March 2021

Resonance FM Interview Resonance FM Offsite Radio Mar-21 Felicia Mogkane and Craig Spencer TBC

ITV interview ITV Offsite News feature 3-4 March 2031

Felicia Mogkane and Craig Spencer TBC

Live Instagram with Peggy Gou Instagram Live Offsite Insta Live 09-Mar Felica Mogakane 09-Mar

Interview for Eco-Training Eco-Training Onsite Video 08-Mar-21

Craig Spencer, Felicia Mogakane, Collet Ngobeni 09-Apr-21

Wild, Wild World Karbe Fillms Onsite Dccomentary 2-15 March 2021

Qolile Mathebula, Nkateko Mzimba, Naledi Malungane, Craig Spencer, Valeria van der Westhuizen 2022

*Onsite – any media interaction that happens in South Africa in the reserve/headquarters

**Offsite – any media interaction that happens over the phone, Zoom, Teams, Whatsapp or Email

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Events

Table 2.

Event/Details Type of Event Dates Place Participants Organizers/Sponsors Objectives

Art for Wildlife Rangers Fundraising campaign

Fundraiser December 2020-Ongoing

Worldwide

Global Conservation Fund, Tusk, Trevor Lowthers

Global Conservation Fund, Tusk

To raise extra funds for wildlife rangers in Africa

Visit to Southern Cross School Education Feb-21 Hoedspruit

The Black Mambas, Southern Cross School, TA Southern Cross School, TA

To raise awareness and educate the schoolkids about anti-poaching

Grand Parade and announcement of Eco-Training Announcement Mar-21 Ekuthuleni

The Black Mambas, Karbe Films, TA

Transfrontier Africa, Wagennman family

To announce the sponsorship of Nkateko and Bongani for the training

Samsung Wildlife Watch campaign Campaign

3 March-2 May 2021 OWNR

Samsung, Africam, Edelman, BMs, TA, fans

Samsung UK, Edelman, Africam, TA

Technology and conservation initiative

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Media coverage list

Table 3.

Samsung Wildlife Watch media coverage

Publication Date MUU Market Article Link

8th March

National Geographic Romania

08-Mar

n/a Romania https://www.natgeo.ro/promo/37729-urmareste-animalele-din-jungla-africana

ZD Net 08-Mar

36,700,000 UK https://www.zdnet.com/article/wildlife-watch-and-the-black-mambas-a-snapshot-of-conservation-in-south-africa/

Glamour Hungary

08-Mar

Hungary https://www.glamour.hu/g-eletstilus/virtualis-parkorok-vigyazhatnak-az-afrikai-szavanna-veszelyeztetett-allataira/em719gz 945,450

7th March

Sunday Telegraph

07-Mar

248,288 UK Print coverage, PDF

Telegraph.co.uk

07-Mar

24,886,000 UK https://www.telegraph.co.uk/environment/2021/03/06/british-public-urged-help-stop-poaching-home-livestream-set/

6th March

Buzz.ie 06-Mar

Ireland https://www.buzz.ie/tech/top-dj-peggy-gou-joins-forces-with-samsung-on-wildlife-watch-420859

Verge Magazine

07-Mar

800,000 UK https://vergemagazine.co.uk/become-a-virtual-ranger-with-samsung/

5th March

Bloomberg Quicktake

05-Mar

n/a Global Live interview

Press Association

05-Mar

n/a UK Wire piece

Evening Telegraph

05-Mar

16,770 UK https://www.eveningtelegraph.co.uk/2021/03/05/smartphones-used-to-create-virtual-rangers-to-deter-poachers/

Evening Express

05-Mar

2,925,660 UK https://www.eveningexpress.co.uk/fp/news/local/apprenticeship-grant-available-for-employers/

Yahoo Finance 05-Mar

183,566,790

UK https://uk.finance.yahoo.com/news/smartphones-used-create-virtual-rangers-115034843.html

https://www.natgeo.ro/promo/37729-urmareste-animalele-din-jungla-africana

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Farm Week 05-Mar

4,500 UK https://farmweek.com/smartphones-used-to-create-virtual-rangers-to-deter-poachers/

LBC 05-Mar

2,500,000 UK https://www.lbc.co.uk/tech/ddf6038f19854664804fac14778d7bbf/

My News Desk 05-Mar

472,050 Swedish https://www.mynewsdesk.com/se/samsung/pressreleases/samsung-wildlife-watch-foerhindrar-tjuvjakt-i-afrika-3078923?utm_source=rss&utm_medium=rss&utm_campaign=Alert&utm_content=pressrelease

Irish News 05-Mar

13,650 Ireland https://www.irishnews.com/magazine/technology/2021/03/05/news/smartphones-used-to-create-virtual-rangers-to-deter-poachers-2245502/

Tech Princess 05-Mar

80,190 Italy https://techprincess.it/samsung-wildlife-watch-savana/

4th March

Adage 04-Mar

1,457,460 UK https://adage.com/creativity/work/samsung-wildlife-watch/2318556

Mail Online Social

04-Mar

5,286,371 UK https://www.facebook.com/watch/?v=420113092624592

PR Week 04-Mar

324,270 UK https://www.prweek.com/article/1709008/samsung-upcycles-handsets-support-fight-against-wildlife-poaching

Tech Register 04-Mar

24,780 UK https://www.techregister.co.uk/samsung-upcycles-handsets-to-support-fight-against-wildlife-poaching/

Aban Commercials

04-Mar

12,750 UK https://abancommercials.com/uk-ad/27952/samsung-be-virtual-ranger-wildlife-watch-advert

Archyde 04-Mar

113,550 UK https://www.archyde.com/samsungs-wildlife-watch-invites-you-to-become-a-virtual-ranger-and-watch-endangered-species-of-the-african-bush-live/

Cision 04-Mar

721,770 UK https://news.cision.com/pt/samsung-portugal/i/samsung-wildlife-watch-convida-nos-a-ser-um-guarda-florestal-virtual-e-cuidar-de-animais-em-vias-de-,c-54011317

The Silver Week

04-Mar

9,720 China https://www.sivweek.com/samsung-wildlife-watch-gives-us-the-opportunity-to-be-the-hero-this-world-needs/

Fonk 04-Mar

29,700 Netherlands https://fonkonline.nl/artikelen/marketing/samsungs-wildlife-watch-zet-virtuele-ranger-in-voor-behoud-bedreigde-dieren-afrika-55110.html

Touch It 04-Mar

31,650 Slovakia https://touchit.sk/samsung-spusta-projekt-wildlife-watch-vdaka-ktoremu-sa-mozete-stat-virtualnymi-ochrancami-ohrozenej-divokej-zveri-v-africkom-busi/334329

France 24 04-Mar

7,443,300 France https://www.france24.com/en/tv-shows/eye-on-africa/20210303-world-wildlife-day-new-livestreams-encourage-us-to-keep-an-eye-on-reserves

Campaign Asia 04-Mar

369,300 Asia https://www.campaignasia.com/article/samsung-upcycles-handsets-to-support-fight-against-wildlife-poaching/468110

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Phuke Times 04-Mar

3,690 Asia https://phuketimes.com/samsung-upcycles-handsets-to-support-fight-against-wildlife-poaching/

Veriety Info 04-Mar

66,240 Belgium https://verietyinfo.com/belgiumeng/samsung-wildlife-watch-invites-you-to-become-a-virtual-hunter-and-watch-live-african-shrub-species-disappear/

Gracija 04-Mar

4,500 Bosnia https://gracija.info/2021/03/04/postani-virtuelni-rendzer-i-ucestvuj-u-ocuvanju-ugrozenih-zivotinjskih-vrsta-u-africkoj-savani/

Mondo 04-Mar

1,057,320 Croatia https://mondo.rs/MobIT/Tech-Vesti/a1443242/samsung-galaxy-wildlife-watch-afrika-divlje-zivotinje-zirafe-ocuvanje-prirode-savana.html

Alpha News 04-Mar

118,350 Cyprus https://www.alphanews.live/cyprus/h-samsung-proskalei-toys-hristes-na-ginoyn-eikonikoi-dasofylakes

Lifo 04-Mar

35,537,070 Greece https://www.lifo.gr/agora/market-news/i-protoboylia-wildlife-watch-tis-samsung-proskalei-toys-hristes-na-ginoyn

Newsbeast 04-Mar

4,009,560 Greece https://www.newsbeast.gr/technology/arthro/7160170/i-protovoulia-wildlife-watch-tis-samsung-proskalei-tous-christes-na-ginoun-eikonikoi-dasofylakes

Prim 04-Mar

48,990 Hungary http://hirek.prim.hu/cikk/virtualis_parkorok_vigyazhatnak_az_afrikai_szavanna_veszelyeztetett_allataira

Green City 04-Mar

1,000 Italy https://www.greencity.it/green-life/13035/samsung-lancia-wildlife-watch-il-progetto-che-invita-a-diventare-ranger-virtuali.html

Blogatu 04-Mar

110,160 Romania http://blogatu.ro/2021/03/samsungs-wildlife-watch-va-invita-sa-urmariti-animale-pe-cale-de-disparitie-direct-din-jungla-africana-si-sa-deveniti-astfel-paznici-virtuali.html

E Femeia 04-Mar

1,000 Romania https://e-femeia.ro/samsungs-wildlife-watch-va-invita-sa-urmariti-animale-pe-cale-de-disparitie-direct-din-jungla-africana-si-sa-deveniti-astfel-paznici-virtuali/

PR Wave 04-Mar

22,140 Romania https://www.prwave.ro/samsungs-wildlife-watch-va-invita-sa-urmariti-animale-pe-cale-de-disparitie-direct-din-jungla-africana-si-sa-deveniti-astfel-paznici-virtuali/

Romaniapozitiva

04-Mar

15,960 Romania http://www.romaniapozitiva.ro/romania-internationala/samsungs-wildlife-watch-va-invita-sa-urmariti-animale-pe-cale-de-disparitie-direct-din-jungla-africana-si-sa-deveniti-astfel-paznici-virtuali/

Slovaklines Magazin

04-Mar

1,560 Slovakia https://slovaklinesmagazin.sk/cms/2021/03/samsung-spusta-projekt-wildlife-watch-vdaka-ktoremu-sa-mozete-stat-virtualnymi-ochrancami-ohrozenej-divokej-zveri-v-africkom-busi/

Corresponsables

04-Mar

102,930 Spain https://www.corresponsables.com/actualidad/ods15-wildlife-watch-samsung-guardabosques-virtuales-fauna-africana-peligro-de-extincion

3rd March

AP 03-Mar

22,919,190 Pan-Europe https://apnews.com/press-release/globe-newswire/business-technology-sustainable-development-environmental-conservation-and-preservation-coronavirus-pandemic-aa5cdcc6c7942ac8675a827aff231bd7

Yahoo! Finance 03-Mar

183,567,270

Pan-Europe https://finance.yahoo.com/news/samsung-wildlife-watch-invites-become-000500746.html

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Yahoo! News 03-Mar

200,255,040

Pan-Europe https://news.yahoo.com/samsung-wildlife-watch-invites-become-000500746.html

Bloomberg 03-Mar

49,342,200 Global https://www.bloomberg.com/press-releases/2021-03-03/samsung-samsung-s-wildlife-watch-invites-you-to-become-a-virtual-ranger-and-watch-over-endangered-animals-live-from-the-afrib

BBC Newsround

03-Mar

53,191,560 UK https://www.bbc.co.uk/newsround/56255734

BBC Radio Devon

03-Mar

n/a UK Live radio interview

The Times Daily News Podcast

03-Mar

n/a UK Podcast recording

Evening Standard Tech Podcast

03-Mar

2,209,590 UK Podcast recording

Campaign 03-Mar

253,050 UK https://www.campaignlive.co.uk/article/samsung-upcycles-handsets-support-fight-against-wildlife-poaching/1708850

Essex Magazine 03-Mar

27,780 UK https://www.essexmagazine.co.uk/2021/03/become-a-virtual-ranger-to-protect-endangered-animals-from-poaching/

Mind of the Geek

03-Mar

38,700 UK https://mindofthegeek.com/samsungs-wildlife-watch-invites-you-to-become-a-virtual-ranger-and-watch-for-endangered-animals-living-in-the-african-bush/

Tech Beezer 03-Mar

13,860 UK https://techbeezer.com/belgiumeng/samsungs-wildlife-watch-will-invite-you-to-become-a-virtual-ranger-and-directly-monitor-the-endangered-species-of-the-african-bush/

The Saxon 03-Mar

2,850 UK https://thesaxon.org/samsungs-wildlife-watch-invites-you-to-become-a-virtual-ranger-and-watch-endangered-species-of-the-african-bush-live/30704/

Investage 03-Mar

144,240 UK https://www.investegate.co.uk/article.aspx?id=20210303000500H3004

Android Geek 03-Mar

7,470 Portugal https://androidgeek.pt/samsung-wildlife-watch-da-nos-a-oportunidade-de-sermos-o-heroi-que-este-mundo-precisa

BAON 03-Mar

95,130 Hungary https://www.baon.hu/digitalia/otthonrol-vigyazhatjuk-az-afrikai-szavanna-veszelyeztetett-allatait-3668428/

S Online 03-Mar

72,960 Hungary https://www.sonline.hu/digitalia/otthonrol-vigyazhatjuk-az-afrikai-szavanna-veszelyeztetett-allatait-3936763/

Numero 03-Mar

2,160 Netherlands https://www.numeromag.nl/samsungs-wildlife-watch-invites-you-become-virtual-ranger-and-watch-over-endangered-animals-live

Digifotopro 03-Mar

192,960 Netherlands https://www.digifotopro.nl/samsungs-wildlife-watch-nodigt-je-uit-om-mee-te-helpen

https://www.bbc.co.uk/newsround/56255734

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Thatsgaming.nl 03-Mar

1,380 Netherlands https://thatsgaming.nl/samsungs-wildlife-watch-nodigt-je-uit-om-als-virtuele-ranger-mee-te-helpen-in-afrika/

Elle Belgium 03-Mar

76,050 Belgium https://www.elle.be/fr/324305-devenez-un-ranger-virtuel-avec-peggy-gou.html

Globe 03-Mar

965,610 Pan-Europe https://www.globenewswire.com/news-release/2021/03/03/2185789/0/en/Samsung-s-Wildlife-Watch-invites-you-to-become-a-virtual-ranger-and-watch-over-endangered-animals-live-from-the-African-bush.html

Green Savers 03-Mar

27,043,260 Spain https://greensavers.sapo.pt/samsung-wildlife-watch-o-projeto-que-quer-combater-a-caca-ilegal-na-reserva-natural-balule/

La Publicidad 03-Mar

26,104 Spain https://lapublicidad.net/samsung-nos-convierte-en-guardabosques-virtuales-de-la-fauna-africana/

Panorama.it 03-Mar

200,255,040

Italy https://www.panorama.it/Tecnologia/smartphone-e-tablet/sito-trasforma-visitatori-ranger-animali

pianetacellulare

03-Mar

430,980 Italy https://www.pianetacellulare.it/Articoli/Samsung/51836_Wildlife-Watch-Samsung-usa-Galaxy-S20-FE-per-combattere-la-.php

Punto Cellulare 03-Mar

183,090 Italy https://puntocellulare.it/notizie/64144/samsung-wildlife-watch.html

Today 03-Mar

6,000,000 Italy https://www.today.it/tech/samsung-galaxy-s20-fe-savana-diretta-ranger-virtuali.html

Proti Sedi 03-Mar

39,750 Czech Republic

https://protisedi.cz/spickove-technologie-bojuji-s-pytlactvim-v-africe-hlidat-muzete-i-vy-diky-mobilu/

Samark 03-Mar

10,980 Romania https://www.smark.ro/articol/53976/samsung-s-wildlife-watch-va-invita-sa-urmariti-animale-pe-cale-de-disparitie

Tech Buzz Ireland

03-Mar

17,000 Ireland https://techbuzzireland.com/2021/03/03/samsungs-wildlife-watch-invites-you-to-become-a-virtual-ranger-and-watch-over-endangered-animals-live-from-the-african-bush-samsung-wildlife/

Other media

National Geographic Travel UK

21-Mar

700,000 UK https://www.nationalgeographic.co.uk/travel/2021/03/meet-the-black-mambas-south-africas-all-female-anti-poaching-unit?fbclid=IwAR1LnY15ncnEiIFh7uHg17yRkPJpDFfrwTarZT9OHJvpe8c1TTJ-tIpLgAQ

Interview Craig Spencer-Eco-Training

08 Mar

n/a South Africa https://www.youtube.com/watch?v=vlyEYiE18bs

The Black Mambas visit Australia Zoo | Wildlife

06 Mar

362,000 Australia https://www.youtube.com/watch?v=_Z3nOi20TDk

https://techbuzzireland.com/2021/03/03/samsungs-wildlife-watch-invites-you-to-become-a-virtual-ranger-and-watch-over-endangered-animals-live-from-the-african-bush-samsung-wildlife/

https://techbuzzireland.com/2021/03/03/samsungs-wildlife-watch-invites-you-to-become-a-virtual-ranger-and-watch-over-endangered-animals-live-from-the-african-bush-samsung-wildlife/

https://www.nationalgeographic.co.uk/travel/2021/03/meet-the-black-mambas-south-africas-all-female-anti-poaching-unit?fbclid=IwAR1LnY15ncnEiIFh7uHg17yRkPJpDFfrwTarZT9OHJvpe8c1TTJ-tIpLgAQ



https://www.youtube.com/watch?v=vlyEYiE18bs

https://www.youtube.com/watch?v=_Z3nOi20TDk

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Warriors Missions

Conde Nast Traveller

23 Feb

11,100,00 USA Printed coverage, PDF

Letai.lt 13 Jan

n/a Lithuania TBC

Telegraaf 05 Feb

5,633,734 Netherlands Printed coverage, PDF

Vogue Italia The Black Mambas

07 Jan

n/a Italy Printed coverage, PDF

Vogue LIVE Insta

07-Jan-21 n/a

Italy https://www.facebook.com/watch/?v=404249097567619

Insights. It had been a very intense quarter in terms of media and events. We are proud to say we worked hard. While we still had not participated in

many events due to the pandemic restrictions, our offsite media life had been very fruitful as it is seen from the media coverage list. Most of the

publications are digital. While publications in the UK and other Western European countries were expected, the good news is that some Eastern and

Southern European counties and Scandinavia also covered the campaign in their media releases.

https://www.facebook.com/watch/?v=404249097567619

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PHOTO GALLERY

Image 1. “The Kingdom” by Trevor Lowthers was Image 3. The Black Mambas special parade: Craig Spencer Image 5. The Black Mambas partnered with Samsung & Africam

sold at Art for Wildlife Rangers auction. announced that Nkateko and Bongani had been for the Wildlife Watch, the new pilot that uses new repurposed.

the print went to New Zealand! chosen for Eco-Training course sponsored by Samsung smartphones installed in the reserve as cameras to

Ann Christine Wagenmann from Germany. keep eyes on wildlife in real time from any part of the Globe.

Image 2. School visits is part of The Black Mambas Image 4. Craig Spencer, Supervisor Leitah Mkhabela and Image 6. Our partners Australia Zoo featured

community outreach program. Students Sergeant Felicia Mogakane had been extremely The Black Mambas rangers and their anti-poaching work in

from Southern Cross School in Hoedspruit busy with media in the 1st quarter of 2021. their reimagined YouTube channel.

met the Mambas and got insights about their

mission.

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SOCIAL MEDIA

Social Media Statistics

Metrics in Social Media

Followers: the number of people following the Page

Page Likes: the number of likes a Page received

Page Views/Profile visits: the number of times a Page was viewed

Post Likes: the number of likes a post received (all reactions and shares)

Post Reach: the number of people (unique accounts) who had our

Page’s post on their screen

Post Impressions: the total number of times posts had been seen

Total Engagement: the total number of times a user interacted with the post

(includes likes, shares, retweets, saved posts, comments)

Total Engagement Rate: the number of engagements divided by the total number

of impressions/reach

Tweet: a short post on Twitter

Link clicks: a click on a link inside the post

Website click: a click on a website URL

Impressions click

Through rate: % of Impressions that turned into views

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Insights on metrics.

Engagement rate. While there are many ways to measure engagement rate (Engagement by followers, by reach

and by impressions), we think that Engagement by Impressions is the most accurate. Followers are not the only

people who see our posts on SM. A lot of engagement can come from those accounts that do not follow us but

see the content via shares, etc. And those who follow, might not necessarily see the content. Hence, reach and

Impressions are a better choice. Previously we opted for Engagement by Reach following advice from articles on

Hootsuit. However, SM users can engage with one and the same post several times in the feed: on the original

post from a page they follow, and through shares by other people. The Engagement rate be Impression/Reach will

be lower than by followers and will fluctuate depending on each post.

The reason why we do not include link clicks and other clicks on the post into engagements (although some

managers do it depending on their goals) is because other clicks (on post, on photographs etc.) are vanity metrics

which do not necessarily lead to action such as donation or a purchase. Embedded link clicks are counted

separately for convenience reasons as they can be identified as leads.

Link clicks. Previously we measured total link clicks and website clicks. In Facebook stats spreadsheet we can

see unique link clicks everywhere on the post and the total number of clicks everywhere on the post. This metric

is too general for our purposes. Our goal is to identify the number of unique link clicks embedded the post that

offers to make a donation, sells merchandise or contact us for volunteering to see how many unique users click

on the link to take action. In the section Fundraising we compare the number of unique clicks on the embedded

link with the actual number of donations/purchases made. It is the same for Twitter. In Instagram we include

website clicks into link clicks because Instagram only allows one link in bio section.

Video views. Facebook stats offer to see video views by seconds: 3 sec views, 15 sec views, 1 min views. While

it all depends on the length of the video, we chose to use 15 sec-1 min views only. The total number of views in

such a case is significantly lower, but the quality of it, although immeasurable, is higher and aligns with our goals

to raise awareness. In the first 3 seconds a viewer hardly can understand what the video is about while at least 15

sec view gives a viewer time to explore. In Instagram and Twitter there is no division between minutes, hence we

count what the platform shows.

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The table shows the values of metrics of The Black Mambas, The Bush Babies and Transfrontier Africa

FACEBOOK pages

Table 4. Quarterly statistics

SM Goal KPI The Black Mambas APU The Bush Babies EEP Transfrontier Africa

January February March January February March January February March

Brand Awareness

Followers

36,845 36,836 37,447 2,060 2,087 2,103 5,119 5,148 5,165

Total:37,447 Total: 2,103 Total: 5,165

New: 611 New: 64 New:46

Loss: 147 Loss: 0 Loss: 133

Followers Growth Rate*

0% 0% 1,65% 1,02% 1,3% 0,7% 0% 0,56% 0,33%

Monthly average: 0,55% Monthly average: 1% Monthly average: 0,29%

Nr Posts 26 21 21 13 13 12 35 26 18

Impressions 300,897 93,150 129,732 12,148 7,109 4,708 31,938 26,356 15,999

Total: 523,241 Total: 23,965 Total: 74,293

Post Reach 295,359 89,773 124,596 11,331 6,610 3,679 28,888 24,115 14,600


Video views (15 sec and more)

19,009 2,349 3,460 0 259 442 3,145 1,789 1,286

Total: 24,818 Total: 701 Total: 6,220

Engagement with the Brand

Post Engagement (reactions,shares,

comments)

11,328 7,391 10,487 978 516 303 1,820 1,546 796


Total Engagement Rate**

3,6% 7,6% 7,6% 8% 7,9% 6,4% 5,6% 5,8% 4,9%

Monthly average: 6,2% Monthly average: 7,4% Monthly average: 5,4%

Leads Link Clicks (Unique) 0 0 218 0 0 4 0 0 0

*Formula: Nr new followers per month/Nr followers at the beginning of the month x 100

**Formula: Total Nr of Engagements/Total nr of Impressions x 100

16 | P a g e

Graph 1. Black Mambas followers growth

Insights. We can see growth in Followers on the following dates: 14 January, 5 March and 26 March. While

on 14th and 26th March. The growth can be linked to the posts we made on Social Media that reached 50,618

and 34,972 unique accounts respectively, the growth. On the 5th March is most likely connected to the intense

media session Craig Spencer and Leitah Mkhabela had on 3-4th March with major European media covering

Samsung/Africam Wildlife Watch Campaign, with most of the releases happeing on the 4th and 5th March

2021.

Graph 2. Black Mambas post reach

Insights. The graph shows that our posts reached most of the unique accounts on Facebook on the following

dates: 14th January (2 posts with reach 7,428 in total), 23th January (video about a baby duiker) and 25th

January (cannot be assigned to the post as the post reach is only 1,990) 2021.

Table 5. Black Mambas top posts

Date posted Caption Reach Total Engagement

30 March NatGeo Travel article 7,511 1117

26 March Sgt Cute saved Leopard

tortoise

8,267 969

14 March Everjoy and Ella 8,525 968

10 March Parade and Nkateko news 8,257 1,352

8 March Womans Day 8,479 949

1 March Honey Badger release 16,619 2,256

17 | P a g e

13 February Qolile and Ella 9,086 1304

23 January A baby Duiker 151,358 12,192

9 January Giant African Land snail 12,687 1,709

7 January In Vogue feature 26,550 2,255

Insights. The most engaging posts as it follows from the table are two media features Vogue and NatGeo travel,which

are the magazines with thousands of readers; posts about the Mambas saving animals or mambas with animals,

including mambas with K9.

Graph 4. Bush Babies Followers

Insights. From the graph we can see that the spike of followers happened on 15 th and 18th and 25th January, then 27th

February and 5th March 2021. In January on the mentioned days we made posts that had high reach, which, in turn,

could cause the followers growth. In February there were no posts that could have caused the growth. In March The

Black Mambas and Craig Spencer had a series of interviews with Samsung and European media about the new Samsung

Pilot Wildlife Watch. In those interviews thy mentioned The Bush Babie and installation of wifi in the Maseke centre

to have lifestream there. That could be the reason for the followers growth.

Graph 5. Bush Babies post reach

Insights. The posts with the highest reach were made on the following dates: 9 January, 15 January, 18

January, 25 January, 18 February 2021.

18 | P a g e

Table 6. Bush Babies top posts

Insights. The criteria for the top posts are reach and engagement. The benchmark for reach is 1,000 accounts. There is no

benchmark for engagement in this case. Posts about Duncan crossed the reach benchmark. The reason could be because

the message was inspirational, and also because Campfire Academy was tagged, tagging companies increases reach too.

Posts about people saving animals and caring for animals always have high reach (Cobra and a child with a dog). Birthdays

are also very popular and posts about Craig are popular too.

Graph 6. Transfrontier Africa followers

Insights. The chart shows followers and unfollowers between 1 January and 31 March 2021. Usually the number of

unfollowers is not that significant compared to the followers growth. 1 Q 2021 TA page lost 133 followers in total and

Date posted Caption Reach Engagement

18 February News and updates on

Duncan's FGASA

training at Campfire

Academy!

1,273 103

25 January We are wishing the best

learning experience to our

EM Duncan Mameja

1,702 243

18 January The snouted cobra… 1,860 269

15 January Quote A child who loves

animals…

1,912 194

9 January The worlds greatest boss 1,501 338

19 | P a g e

gained 46 new. The spikes of followers happened on 10, 15, 24, 27 January; 16, 19 February; 12, 15 and 18 March. Most

of the unfollows (3-4 per day) happened on 15 January, 19-20 February and 12 March. There is no visible link explaining

the reasom why fans decided to unfollow the page as there is no negative feedback on the posts made those days.

Graph 7. Transfrontier Africa post reach

Insights. The increase in reach (over 1,000 accounts) happened on the following dates: 9 and 23 January; 12 and

20 February, 18 and 28 March. The reach spikes can be explained by the posts made on those dates or the days

before.

Table 7. Transfrontier Africa top posts


28 March Craig’s new

fashion

statement

1,256 332

18 March Call for

volunteers

2,138 96

9 March Nick van

Doormaals

mornings

1,472 195

21 February Curious aunty

lioness, uncle

Craig…

1,157 180

18 February For those of

you, who want

their days to

start differently!

Lions and Call

for volunteers

5,394 554

17 February Nick van

Doormaal intro

1,374 316

20 | P a g e

13 February "If I have ever

seen magic, it

has been in

Africa"

- John

Hemingway

3,054 257

11 February Craig’s new

housemate

1,102 172

7 February Work and Fun

in TA

883 193

1 February We need your

hands! Call for

volunteers

840 173

31 January The river has

risen..

923 202

27 January Sosha ze crazy

boyyzz

1,107 128

25 January Andy here, 6

male lions

1,412 235

23 January Storm Eloise is

on her way

1,212 271

22 January Leonies

birthday

1,290 269

9 January Craigs birthday 1,744 290

3 January To all our future

volunteers out

there!

2021 has come

and we are

waiting for

YOU to join us

1,282 243

Insights. The criteria for the top posts are reach and engagement. The benchmark for reach is 1,000 accounts. There is

no benchmark for engagement. There are posts with reach less than 1,000 but with high engagement. From the table we

can see that this quarter the posts that crossed the reach benchmark are all posts about Birthdays of our staff members,

call for volunteers involving animal sightings, people and lions, and a photograph of giraffe and a sunset with a wisdom

quote.

21 | P a g e

Insights Facebook. Conclusion.

The increase in the number of followers does not necessarily depend on the increase in reach. Technically, the

higher the reach, the most likely more people would follow, but other factors like media and word of mouth play

a role in the followers’ growth, as well as comments on partners’ pages.

22 | P a g e

The table shows the values of metrics in The Black Mambas, The Bush Babies and Transfrontier Africa

INSTAGRAM pages


SM Goal Metrics The Black Mambas APU The Bush Babies EEP Transfrontier Africa


Brand Awareness

Followers

78,608 78,373 82,870 1,194 1,227 1,239 1,953 2,005 2,104

Total: 82,870 Total:1,239 Total: 2,104

New: 5,368 New: 79 New: 275


1,4% 0 5,7% 2,9% 2,7% 0,9% 6,7% 2,6% 4,9%

Monthly average: 2,3% Monthly average:2,1% Monthly average: 4,7%

Post Reach 104,686 73,892 472,123 950 932 3,786 2,888 3,471 11,693


Nr of posts

Post Impressions 527,164 496,029 513,318 4,092 4,946 3,413 21,891 19,811 12,743


Video Views 45,020 22,140 23,944 284 170 740 4,658 4,344 3,431


Engagement

Post Engagement (likes, comments,

favourites)

55,104 58,484 57,358 559 786 582 2,244 2,558 1,795


Total Engagement Rate**

10,4% 11,7% 11,1% 13,6% 15,8% 17,05% 10,2% 12,9% 14,08%


Leads Link Clicks 31 111 25 0 0 0 0 0 0

Total: 167 Total: 0 Total: 0

*Formula: Nr new followers per month/Nr followers at the beginning of the month x 100

**Formula: Rate=Total nr of Engagements/Total impressions x 100

23 | P a g e

The Black Mambas followers graph is currently not available.

Graph 8. The Black Mambas post reach

Insights. The sigmificant increase in post reach happened on the following dates: 6 January, 9 January, 10 January,

18 January, 24 January, 31 January, 13 February, 20 Fabruary, 7 March.

Table 9. The Black Mambas top posts

Date

posted

Caption Reach Engagement Follows

7 March YouTube

channel

Australia

Zoo

70,305 8,156 31

6 March This

leopard

tortoise…

37,584 3,386 8

1 March Honey

Badger

release

34,339 25,094 18

26

February

Do

kindness

and

compassion

have any

limits?

Food

parcels

30,484 4,868 2

20

February

World

Pangolin

Day

37,314 5,894 12

13

February

Look at

these two

ladies-Qolie

and K9

selfie

36,034 5,564 13

24 | P a g e

5

February

Quote Why

women

rangers

32,971 4,745 14

31

January

Sunday

vibes

(selfie)

29,501 3,858 17

24

January

A baby

duiker was

saved…

30,033 21,411 15

18

January

If you saw

such a

massive

python on

our way,

what would

you do?

28,925 2,977 1

17

January

Guess what

happened

and who did

it

25,028 3,428 15

10

January

Giant

African

Land Snail

51,197 7,547 29

9

January

Vogue

photographs

of Mambas

Approximately

50,000

Post was

deleted

n/a

6

January

In Vogue

feature

35,849 5,768 54

Insights. The benchmark for reach is 25,000 accounts. It follows from the table that the posts that people engage more with

are videos of Mambas saving animals, most of the posts with Mambas and animal including dogs, some Mamba wisdom quotes

relating to women and women empowerment, and Mambas selfies in the bush. Post highlighting feature in Vogue reached

about 50,000 as per graph, but it is not possible to tell how many people followed/unfollowed and what the engagemet is

because the post was deleted due to being controversial.

The Bush Babies followers graph is currently not available.

Graph 9. The Bush Babies post reach

25 | P a g e

Insights. The graph shows that the increase over 500 accounts in reach happened on 15 January, 30 January, 16

March. In January we posted two wisdom quotes about education with photographs of children and animals together.

In March we posted 2 posts about DYI blackboard and a wisdom quote which resulted in higher reach.

Table 10. The Bush Babies top posts


3 March World Wildlife

Day (video)

444 306

2 March Duncan at reptile

centre (video)

471 354

17 February Food security 497 118

30 January Educating the

mind ..quote

1,537 117

15 January A chils who

loves

animals..quote

611 178

Insights. The benchmark for reach is 500 accounts. For engagament – 100 interactions.Videos get more engagement

due to views being considered as interactions. Children with animals appear to be popular too, especially if wisdom

quite added.

Transfrontier Africa followers graph is currently not available

Graph 10. Transfrontier Africa post reach

Insights. The graph shows that the reach increased significantly on the following dates: 21 February, 16 March, 25

March. The benchmark is 1000 accounts.

26 | P a g e



25 March Visitors at

Indlovu.

Elephants

2,036 896

19 March The cutest video

so far! Lioness

and a moth

1,275 812

16 March Happy to see

these fellas!

Chameleon

1,735 877

21 February Curious aunty

Lioness…

1,510 652

Insights. To identify the top posts we used 1000 accounts as a benchmark for reach and 700 interactions as a benchmark

for engagements. Lions and other animals seem to be most popular among fans, especially videos where one can see people

or human presense is strong too. It is not clear why videos/photographs with humans are performing better than visuals

where human presense is not that strong. Our theory is that no matter how much we love animals, humans still

subconsciously relate to humans, more so to humans working/helping animals.

27 | P a g e

Insights Instagram. Conclusion

The followers tables are currently not available but we use Table 8. For reference

The Instagram reach tables show that for The BM the number of followers and reach started increasing in February

and reach theb peak in March. For The BB the number of followers started to increase in January until February while

the reach stayed the same. In February the number of followers increased again and the reach increased too. In

Transfrontier Africa, the number of followers had been increasing steadily since January, the reach has been increasing

as well.

28 | P a g e

The table shows the values of metrics in The Black Mambas, The Bush Babies and Transfrontier Africa

TWITTER pages


SM Goal Metrics The Black Mambas APU The Bush Babies EEP* Transfrontier Africa


Brand Awareness

Followers

5,893 6,008 6,325 1,170 1,171 1,176 1,839 1,848 1,852


New: 612 New:16 New: 23


3,1% 1,9% 5,2% 0,8% 0,08% 0,4% 0,5% 0,4% 0,2%


Nr of posts

Post Reach NA NA NA NA NA NA NA NA NA

Total: NA Total: NA Total: NA

Post Impressions 168,324 173,170 304,427 1,097 2,765 2,822 3,183 2,516 1,871


Video Views 6,156 18,546 0 21 0 0 182 47 62

Total: 24,702 Total: 21 Total: 291

Engagement

Post Engagement (likes, retweets,

replies, mentions)

8,103 9,213 16,035 76 69 41 167 151 99

Total: 33,351 Total: 186 Total: 417

Total Engagement

Rate**

4,8% 5,3% 5,2% 6,9% 2,4% 1,4% 5,2% 6% 5%


Conversion

Link Clicks 30 16 169 0 0 0 0 1 0

Total: 215 Total :0 Total: 1

Website Clicks NA NA NA NA NA NA NA NA NA

Total: NA Total: 0 Total:

*Formula:Nr new followers per month/Nr followers at the beginning of the month x 100

**Formula: Total nr of Engagements/Total nr of Impressions x 100

29 | P a g e

The Black Mambas followers and reach graphs are currently not available.

Table 13. Black Mambas top posts

Date posted Caption Impressions Engagements

19 March The biggest predator of

Africa…

27,850 2,897

7 March Australia Zoo YouTube

video about the Mambas

180,934 9,235

7 February Evidence of copper thieves

around!

19,976 2,790

9 February Tracks of poachers (video) 96,922 3,421

3 February "The more the animal tries

to escape the trap, the

tighter it closes around its

neck or a leg" - BMs

23,161 1,640

9 January Giant African Land Snail 40,140 4,449

Insights. The table shows the posts with highest reach and highest engagement. Lions are popular as always across all the platforms, stories about Mambas finding

their tracks as well. Australia Zoo has Twitter account as well, so posts are generally popular and engaging because of our mutual fans. Critical situations where the

Mambas find tracks, evidence, are popular among Twitter audience. One reason could be that such videos show some action, and the majority of Twitter users are

males. The post about Giant African Land Snail has been popular across all the platforms. Such large snail is not a common thing to see.

The Bush Babies followers and reach graphs are currently not available.

Table 14. The Bush Babies top posts

Date Posted Caption Impressions Engagements

February 17 9th trip to the communities 2,473 31

February 13 A letter to a penpal 2,104 18

Insights. We did not post regularly on BB Twitter page, hence, ther is little data. We selected the posts with the outstanding impressions, but cannot make any

conclusions why they were popular.

30 | P a g e


Date posted Caption Impressions Engagement

20 March Magnificent and elusive

animal

383 33

7 March Nick van Doormaals

mornings and call for

volunteers (video)

222 13

9 February Secret Lives of animals in

African Bush

790 97

13 January Stuck in mud! (video) 641 27

12 January Two of the big 5 in one

day!

635 36

Insights. The benchmark for impressions is 200 which is the minimum outstanding number compared to other posts. There is no benchmark for engagements, but

the above posts are rated as the ones with highest number of engagements. All the posts show animals such as lions and leopards. The most performing and

engaging post among all of them is a camera trap photo of an Aardvark.

31 | P a g e

The table shows the values of metrics for The Black Mambas and Transfrontier Africa

YOUTUBE channels

Table 16. Transfrontier Africa: Top videos

Video thumbnail Watch time (hrs) Av view

duration % viewed Subscribers

Jerusalema Dance Challenge: The Black Mambas APU

0.59 2.20 out of 4.30 52.20% 1

Transfrontier Africa & The Black Mambas Anti-Poaching Unit: I am the Mamba

0.18

1.07 out of 1.45 64.70% 2

#Covid-19 and #Lockdown2020 in South Africa

0.05 1.05 out of 1.30 43.40% 1

Table 17. The Black Mambas: Top videos

Video thumbnail Watch time

(hrs) Av view

duration % viewed Subscribers

Jerusalema Dance Challenge

5.5 2:25 out of 4:30 53.9% 3

Future Home for Pangolins

1.07

1:14 out of 1:55 65% 1

Bush Meat poaching has dropped by 99%

0.7

0:49 out of 1:10 70.4% 2

The Black Mamba Sergeant Cute about loosing Rhinos

0.0 0:19 out of 0:44 45% 1

Insights. The number of people subscribed after watching a particular video indicate that the content was relevant to the viewers and connected with

them. All the top videos has at 50% or more video views compared to the duration of the video.

As YouTube channels were only created in the end of 2020 and we have not uploaded the videos regularly, there is no sufficient data to draw any more

conclusions about the effectiveness of a particular video mentioned above. However, the % of viewed videos, duration and the subscribers shed some

light on what content potentially may catch attention of the viewers in YouTube feed and what videos might be interesting for them.

32 | P a g e

The table shows the values of metrics for The Black Mambas

LINKEDIN page

Table 18. General statistics

Table 19. Top posts

Date Captions Views Engagement

21 March Virtual

Rangers/Wildlife Watch

986 51

18 March The biggest predator 542 33

15 March K9 handlers HESC 783 53

19 February World Pangolin Day 1,012 55

31 January A baby duiker was saved… 654 51

Insights. In 1st Q 2021 we see a significant growth in followers, profile views and engagement. The increase is not linked to the number

of posts we made but rather the relevance of posts to the viewers. Most of the post we made both photographic and videographic have

one thing in common: they depict a ranger with/next to an animal. Three of the posts carried the explicit message of saving the animals.

It correlates to the most popular posts on other social media channels.

Metrics The Black Mambas

4 Q 2020 1 Q 2021

Profile Views 95 158

Post Views 2714 5,498

Nr of posts 12 10

Engagement 200 323

Followers 268 441

Connections 252 409

33 | P a g e

DESIGN

In the 1st quarter of 2021, we focused on making a catalogue of the merchandise for our brands. The

photographs for the catalogue were made in December 2020 by 3 D.E. Studios. There are 2 types of

photographs: lifestyle and studio. For the lifestyle images we used live models Jay Spencer and Valeria

van der Westhuizen to photograph T-Shirts, caps, buffs, masks, water bottles and flasks. Masks,

bracelets, water bottles and flasks were taken to a photographer’s studio.

Samples of pages

Image 7. Cover Image 8. TA caps Image 9. Bottles and Flasks

The simple design layout was used to create the catalogue. There are two versions of it with prices in

Rands and Dollars. We plan to print the catalogue for the camp, research house, the curio shop in 3

Bridges restaurant, and lodges in OWNR. The catalogue will be distributed to our target outlets such

as airports, outdoor/camping shops, curio shops.

34 | P a g e

FUNDRAISING

During the 1st quarter of 2021 we had continued raising funds for our Food Security Campaign. We made

one trip to the communities and delivered 90 parcels. As this time fundraising was going slowly, Mr Torge

Hauer generously donated some funds to cover some of the expenses. The table below shows the correlation

between the links clicked in all the posts on all the platforms, and the funds donated the same or the

following days.

Graph 11. Link clicks vs donations

Graph 12. Donors vs Donations from posts

As it comes from the graph and the table, the number of people who donated after clicking the link in the

post is relatively low in January and February, while in March these indicators are equal. The end goal of

any fundraising campaign through SM is to turn hot leads (people who click the link) into actual donations.

One of the reasons why it has not happened might be that the platform has not been updated with new

photographs, videos and stories.

13

21

17

31 1 4 30

5

10

15

20

25

16-Feb 17-18/02/2021 26-27/02/2021 20-21/03/2021

Link clicks vs donations

Link clicks Nr donations

Date

of

post

Date of

donation

via

GoGetF

unding

Number

of

donors

Amo

unt

dona

ted

Donations

on other

days Jan-

Mar total

16Feb 16 Feb 1 $20

$321 17Feb 18 Feb 1 $30

26Feb 26-27

Feb

4 $120

20Mar 21 Mar 3 $370

35 | P a g e

CONCLUSION

DID WE REACH OUR GOALS SET FOR THE 1TH QUARTER OF 2021?

Media

1. We continued working with media crews onsite and offsite with all the pandemic regulations

and rules strictly observed. This quarter in March we had Karbe Films visiting again. It was

their third and the last time with us. Their documentary Wild, Wild World they have been busy

making will air in 2022. It will be the first 90 minutes documentary, highlighting life and work

of the Black Mambas in detail. We are looking forward to it.

2. Last quarter we wanted to give more media opportunities to our long-standing and most

experienced team that operates in Gretjie Nature Reserve (North of the Balule). Sergeants

Belinda Mzimba, Nkateko Mzimba, Cute Mhlongo and Junior Ranger Bongani Masingi were

interviewed for National Geographic Traveller, and Letai, the Lithuanian online media.

3. We made a comprehensive list of the media coverage for the 1st Q 2021 which currently includes

83 publications. 75 of them covered Wildlife Watch campaign and technology in the work of

the Black Mambas, 8 cover The Black Mambas story.

Social Media

4. The Black Mambas YouTube Channel was updated in March with 3 videos. The channel had

53 views and received 5 new subscribers. However, there is still not enough data to draw

conclusions.

5. The new Transfrontier Africa website is ready and has gone live in April. We decided to unite

all three major brands in one website. Transfrontier Africa, as a registered NPC, is the umbrella

for The Black Mambas APU and The Bush Babies EEP. The current website name is

https://transfrontierafrica.org/

6. We re-assessed the posts and identified that across the platforms the post with the highest reach

are the ones with people and animals, second popular are animals, especially predators and

elephants. Birthdays and selfies are still popular as before. On twitter camera traps photographs

seem to be of more interest to the public than on other platforms. Important announcements,

awards and call for volunteers are popular and engaging.

Design

7. We made a catalogue of our branded merchandise and started selling the items to our volunteers

and in the local curio shop at 3 Bridges Restaurant.

Fundraising

8. We continued raising funds for the Food Security campaign and in the 1st Q 2021 we managed

to raise only $861.00 which was not enough to buy 90 food parcels. Thanks to Mr Thorge

Hauer’s generous donation, we made 1 trip to the communities in February and delivered 90

parcels to 90 households.

https://transfrontierafrica.org/

36 | P a g e

GOALS FOR THE 2ND QUARTER 2021

Media

1. Continue updating media coverage.

2. Continue working with media. 1-2 media visits per month no more than 10 days in total.

3. Introduce press-releases about the events and publish them on the website.

Social Media

1. Introduce the Insta cards for the Bush Babies and Transfrontier Africa and monitor their

performance. BB-children and education, TA – conservation, animals, science.

2. Start making posts with a thank you message for all our sponsors and funders for helping

us, especially in 2020. One post per week, with a possible extension to the third quarter.

Fundraising

1. Advertising our merchandise and track the sales on the website (Gordon and Kim).

2. Keep fundraising initiative for Food Security Campaign and ask The EMs/Mambas to

record videos about it to help push the donations.

Design

1. Design new kits for volunteers and interns

2. Design new media kit

3. Update booklet and business card design

37 | P a g e

Quarterly Media Report - app-sources

Documents

Transcript of Quarterly Media Report - app-sources