President APPF & Director VHL) former Commissioners Income Tax

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Only Fortnightly Poultry Journal in Telugu published since 30 yearsLargest circulated Fortnightly Poultry Journal of India

1-15, December, 2012

Vol: 18 No.2

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Editor: MNRAO VOL 18 NO.3

1-15, January,2014

We Wish You very happy Sankranthi & New Year

Flat No. 105, Plot No. 136, Bandari Layout, Nizampet Village, Kukkatpally, Hyderabad-500 090 Ph:9440059692 8686345000,[email protected]

60th Marriage Day & 80th Birth Day Celebrations of Mr. M.P. Seshaiah, Ex-( President APPF & Director VHL)

Mr. GR Reddy & PA Chowdary

former Commissioners Income Tax

Mr. Jagapathi Rao honouring Mr. Seshaish

Mr. Seshaiah garu& Mrs. Nagaratnamma

Mr. M.N.Rao, Editor, Ko Khro Koh & Poultry Voice of India

presenting Sanmana Patram to Mr. M.P. Seshaiah & Mrs. Nagaratnamma

Dr.& Mrs. V. Sundara Naidu, Balaji Hatcheries, Chittoor along with

Mrs. Sailaja Kiron (MD. Margadarshi Chitfunds P. Ltd honouring Mrs & Mr. Seshaiah

Mr. D. Sudhakar (President, APPF), Dr. Param Kishan (Vice President),

Mr. KVS Subba Raju Chairman NECC Hyderanad,Mr. C. Jagapati Rao

Mr, K. Krishna Murthy and Satyanarayana Raju honouring Mrs. & Mr. Seshaiah

The 60th Marriage Anniversary and

80 th Birthday Celebration Smt.

Nagaratnamma and Sri.M.P.Seshaiah

( Former President, A.P. Poultry

Federation and Director

Venkateshwara Hatcheries P. Ltd.)

was hosted by Smt & Sri M.Sharath

babu (Son) and family members. On

22.12.2013 at M.Nagartanamma and

M.P.Seshaiah Kalyana Mandapam &

Communtiy Hall, B.V Rao Nagar,

Chatanpally,Shadnagar. A.P.

The event was well attended by

leading poultry personalities and

close acquaintances of

Sri.M.P.Seshaiah. On this occasion

a New Dining hall and Kitchen was

inaugurated by Smt & Sri

M.P.Seshaiah which was donated by

funds contributed by Smt M.Sree

Deepika & Sri. M.Sharath babu to

the tune of Rs 10 Lakhs. Already an

existing community hall which was

constructed in 1.5 acre land donated

by Sri M.P.Seshaiah for his

Chatanpally poultry complexmembers and residents. SriM.P.Seshaiah is the founder and heregards the poultry complex as hisThird child apart from his twochildren. The programme startedwith Ashirvadam (blessing of vedic

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Inauguration of New Dining Hall & Kitchen at Community Hall by Master Vikramaditya Grand Son of Mr. Seshaiah

Poultry Voice of India 2 1-15,, January, 2014

brahmins in Sanskrit Slokas) andpresentation of Sanmana Patramscribed and recited by Mr. M.N.Rao.who also anchored the programme.Several Farmers, relatives and friendsattended the function and greeted thecouple with garlands and shawls andtook their blessings.

Important Poultry personalities andNon- poultry personalities whoworked along and also under him werehonoured as token of appreciation bythe couple with flower bouquet, shawland memento. The gathering reignitedold memories; a slideshow of oldmemories photographs and also slidesshowing the contribution of SriM.P.Seshaiah to Poultry Industry wereshown in the CC TV Screens arrangedin the Four Corners of CommunityHall The function was followed byCocktail and Dinner.

Some of Official Dignitaries attendedthe Function from Poultry Fraternityand were also Honoured Mr.P.Somaraju, Ex: Vice ChairmanNECC, D.Sudhakar, APPF President,C.Jagapati Rao .Chairman SHL &Director VHL. Dr K. Somi Reddy ,Srinivasa Hatcheries. Dr T.KrishnaReddy, Srinivasa Hatcheries,Dr.V.SunderNaidu, Balaji Hatcheries.P.Ramakrishna, Tirumala Hatcheries,Dr Ranjit Reddy President BreedersAssociation D.Rami Reddy ExPresident Breeders AssociationPChakradar Rao President IPEMA.Anil Dhumal IPEMA FounderPresident, P.Venkat Rao, SakkuHatcheries, Mr. C.B.R. Prasad (CBRHatcheries Mr. K. Bhasker Rao BLVHatcheries, Mr. S. Narasimha ReddyNava Bharath Feed. K.G.Anand,Magdum, Alwal reddy, Srinivas Rao.GM’s VHL.

Govt sector & Others: P.VanamaliI.A.S (Retd) Former Prl. Secy GovtOf W.B, G.R. Reddy. ChiefCommissioner of IncomeTax (Retd),P.A Choudary Chief Commissioner ofIncomeTax (Retd), A . Sreenivas IAS,M.D. AP Diary Dev Corp., YogiReddy Ex Director AP AnimalHusbandry.M.Anjaneyulu. ChairmanVishakapatnam Urban Bank & StateUrban Banks Assoc, Ex MLA.B.Narsimulu Ex MLA Shadnagar.K.Narayana Reddy Ex: ZP ChairmanNalgonda.,& Former President APPFNarne Appa Rao , Chairman, StudioN group.Mrs. Sailaja Kiron M.D.Margadarsi Chit Fund Ltd.,D.SeetaRamaiah Chairman Heritage

Foods Ltd., S.S.R.Koteshwar Rao,

Auditor Brahmaiah &Co.

View of the Community Hall

Mr. Seshaiah receiving the guests

INDIA - 31 Dec, 2013 Poultry in-

dustry stakeholders revealed that av-

erage sale price of the whole year of

poultry products is always higher

than the cost of production by at least

PKRs1-2 which is essential for the

survival of business. However, the

calendar year 2013 proved to be un-

fortunate for the poultry sector first

time in the last 50 years, inflicting

loss of more than PKRs15 on sale of

one kg chicken on average. Hence,

the total loss mounts to around

PKRs30 billion on sale of 1 billion

birds or 2 billion kg chicken meet,

they observed.

Industry experts said that poultry

sector is unable to pass on ever soar-

ing cost of production to the con-

sumers. Rather the industry survives

by enhancing its efficiency through

technology advancement. As per

data of Economic Survey of Paki-

stan, beef's annual average sale price

jumped by 834 % in the last 10 years

from PKRs32 (USD$ 0.30) per kg

to Rs350 (USD$ 3.32) per kg.

Wheat average price was hiked by

750% from PKRs4 (USD$ 0.04) per

kg to PKRs30 (USD$ 0.28) per kg

while mutton registered an inflation

of 732% from PKRs70 (USD$ 0.66)

per kg to PKRs513 (USD$ 4.86) per

kg in 2013. On the contrary, chicken

rate increased by just 416% since

1993 from PKRs50 (USD$ 0.47)

per kg to Rs208 (USD$ 1.97) per

kg- the least inflationary jump as

compared to all other kitchen items.

Pakistan Poultry Association former

chairman and noted industry expert,

Abdul Basit said that poultry prod-

ucts are sold below price of their

original cost during eight months of

the year. When chicken prices start

to go upward during the rest of four

moths, then industry is able to com-

pensate its losses incurred through-

out the year.

He said that government, instead of

controlling fuel price or seizing

power tariff hike, makes wrong pro-

paganda against poultry farmers,

who have contributed a lot to con-

trol ever-soaring inflation in the

country.

Replying to a question regarding

present high trend of poultry rates,

he said that poultry rates have not

been increased as other kitchen items

registered hike in prices during the

last 20 years.

According to the figures compiled by

the Economic Survey of Pakistan,

the chicken rate must have been

around PKRRs271(USD$ 2.57) per

kg considering the inflationary trend

of last 20 years in Pakistan. Poultry

products have been resisting infla-

tionary trend, as they never go up as

other products register hike in their

rates due to high inflation.

He said that farmers community, in-

cluding poultry farmers, are the most

oppressed and vulnerable group, as

they cannot fix the rate of their pro-

duce according to their cost of pro-

duction. They are totally dependent

01 Jan, 2014 BHUBANESWAR:

The state government will soon pre-

pare an action plan for growth of the

poultry sector. On Saturday, fisher-

ies and animal resources develop-

ment secretary Bishnupada Sethi

held a discussion with senior officials

in this regard.

This followed chief secretary J K

Mahapatra directing the fisheries and

animal resources development de-

partment to chalk out a plan in step

with a suggestion from the Centre,

official sources said.

Earlier, the Union animal husbandry,

dairying and fisheries ministry had

told the state government it was go-

ing to unveil a National Livestock

Mission (NLM) programme this fis-

cal and advised the latter to prepare

an action plan for poultry sector,

sources said.

West Bengal Animal Husbandry Minister says to achieve self sufficiency 30 Dec, 2013 BURDWAN, 28

DEC: At a time when India is set to

see an increase in egg production to

about 9,500 crore by 2015, West

Bengal, however, is unable to meet

its increasing demand.

This has forced the state’s newly-as-

signed Animal Husbandry and Vet-

erinary Minister Swapan Debnath to

push for a sustained egg pool.

The minister, while inspecting the

State Poultry Farm in Golapbagh

complex here this afternoon, said:

“When the daily requirement of egg

in the state stands at 2.5 crore, the

domestic production has left a short-

age of 92 lakh a day. “The state poul-

try farms with added intake capaci-

ties and better utilisation of resources

and logistic support, as I have

planned, needs to come forward and

meet the target at the earliest.”

Mr Debnath said: “I have asked the

Burdwan unit of State Poultry Farm

to enhance its layer production from

4,000 units to 7,000 units per day.”

Dr Ardhendu Pal, assistant project

officer, State Poultry Farm, mean-

while, said: “We are failing to meet

the demand of the local market at

present. We have capacity to produce

32,000 eggs in 21 days but we can-

not increase production due to dearth

of adequate logistic support.”

The farm provides eggs at Rs 3 a

piece each Tuesday and layer chicks

at Rs 15 to the locals. The Burdwan

farm deals with chicken breeds like

Black Australorp (Australian origin)

and Rhode Island Red.Plans for growth of poultry sector in Odisha

Official sources said Union finance

minister P Chidambaram, in his bud-

get speech in February, had prom-

ised launching NLM in 2013-14 with

an investment of Rs 307 crore. The

mission would aim at supporting

poultry, dairy farming and fisheries,

which are critical for small farmers

to maintain a steady income when

crops fail In 2011, the state govern-

ment had drawn up an ambitious plan

to boost fisheries and animal re-

sources development sector, includ-

ing poultry. The department's Vision-

020 document not only aims at

achieving self-sufficiency in milk, egg

and meat production, but also be-

coming a state surplus in livestock

productivity by providing sustainable

livelihood to the poor, sources

added.

The Veterinary Council of India (VCI),

the apex body for veterinary education

in the country, has proposed the state

government to set up a separate

veterinary university to lay emphasis

on animal husbandry and livestock

sector.

“I proposed the chief minister Naveen

Patnaik to set up a separate veterinary

university in the state so that we can

improve research on various subjects

of veterinary sciences. It would also

help in improving services,” said

Narayan Mohanty, president of the

VCI. “The proposal is under active

consideration of the state

government,” he said during the three

day Veterinary Pathology Congress

2013 kicked off at Bhuvaneswar

recently “Lack of funds and poor

infrastructure in both research and

service sectors are main reasons for

unsatisfactory growth in veterinary

sciences,” Mohanty added. Thirteen

states have separate veterinary

universities.

Mohanty also said the VCI has been

contemplating to have uniform syllabus

in all veterinary colleges across India

and customize it according the local

needs. Health minister and veterinarian

Damodar Rout said, “The job of a

veterinarian is most difficult as he

cannot take the version of the patient.

The meet will help develop advanced

technological support and facilities in

the Orissa University of Agriculture

and Technology.”

Source: Times of India

on market forces, as against the

manufacturers and dealers, who have

full authority to set the price of their

goods based on cost of production

and other duties, he added.

Strongly protesting against severe

power breakdowns particularly in

rural areas, poultry industry stake-

holders said poultry sector has to

install two types of heavy generators;

one operates in the absence of elec-

tricity while other is standby genera-

tor. Owing to prolonged power

breakdowns, generators also failed

to operate and run at maximum 60%

of their capacity, costing as high as

PKRs45 (USD$ 0.43) per unit, they

claimed.

Abdul Basit, who is also chairman

of Bigbird, said that due to three

times hike in cost of production

along with unmanageable ventilation

system at controlled sheds even in

winter, which may perish even the

whole poultry stock, almost 30% of

farmers have shut their businesses

temporarily, as they cannot take the

risk of colossal lose. This also causes

a sharp reduction in poultry stocks,

lifting their rates automatically. How-

ever, the prices can be cut by up to

25% by just providing continuous

power supply to controlled sheds, he

said.

He said that poultry prices fluctuate

only because of demand and supply

mechanism. It is a perishable prod-

uct as there is no storage facility in

the country. Once the bird is ready

in farm, it has to come to market and

has to be sold without taking care of

the prevailing price of the product in

open market. Thus no individual can

fix the price of chicken meat.

He claimed that most part of the year

chicken prices remained less

than cost of production. Only for few

months in a year, a farmer gets pre-

mium which compensates his previ-

ous losses that is how the year aver-

age price becomes viable for a farmer

to continue his work.

Experts explained there are many

factors which have increased the cost

of production. One of them is cur-

rency devaluation, as the cost of im-

ported poultry medicines and vac-

cines in dollar terms have increased

tremendously. Soya bean meal is the

major and very essential vegetable

protein source for poultry feed which

is not produced locally and all are

imported from India.

He said that on all these steps a hell

of transportation cost is incurred

other than production cost. Poultry

feed is 70% of chicken cost and feed

consists 60% grains. Because of all

above factors there is lot of fluctua-

tion in prices but the average price is

always in the reach of common man.

Some time it is cheaper than veg-

etables and pulses also. This has been

proven in last many years that in-

crease in chicken price has been the

lowest than all other protein sources.

2013 proves to be worst year ever for poultry sector

Veterinary University Proposed In Odisha


[10 January 2014] India-based

Suguna Foods is eyeing to become a

USD 1.6 billion company by 2017,

on the back of huge expansion in all

its verticals, including the feedmill,

retail and ready-to-cook businesses,

according to Suguna Foods Manag-

ing Director Sundararajan GB. “We

have been extremely successful in

[08 January 2014] Andhra Pradesh

Poultry Federation (APPF), represent-

ing more than 25,000 poultry farmers,

has appealed to the state government to

come to their rescue as their sector is

facing a severe crisis on account of in-

creased feed prices and mismatch of egg

and chicken prices in the past one year.

In a memorandum submitted to the chief

minister, it wanted the state government

to consider its demand for a one-year

moratorium on loan repayment, grant of

need-based working capital to poultry.

South India. We plan to move to

other geographies and newer regions

and consolidate our presence in

newer market places. Currently, we

have annual revenue of over USD

775 million.” He said the company

was planning to invest USD 24 mil-

lion annually through internal accru-

als to fund its expansions.

Suguna eyes to become a

USD1.6 billion company by 2017 The federation explained the difficulties

being faced by the sector and reminded

that the central government had advised

bankers in the state to consider their re-

quest on case-to-case basis. APPF Presi-

dent D Sudhakar said that despite sev-

eral requests and State Level Bankers’

Committee (SLBC) directions, banks

had not responded positively and wanted

the chief ministers and the ministers con-

cerned to take up the matter with the

SLBC.

MONTHLY EGG PRICES DECLARED BY NECC AND PREVAILING PRICES AT VARIOUS PRODUCTION CENTRES (PC)

AND CONSUMPTION CENTRE (CC) Yearly Average during January to December 2013

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Average

Ahmedabad 355.39 368.82 308.90 268.57 264.90 365.10 337.55 316.58 332.90 349.94 408.30 417.39 341.19

Ajmer 344.42 351.11 274.71 238.67 239.19 317.70 299.61 296.29 304.70 322.94 389.70 383.45 313.54

Allahabad 354.35 373.21 301.35 270.10 261.74 337.47 329.65 311.84 325.07 343.77 409.80 414.06 336.03

Banglore 334.52 357.68 296.29 273.50 278.32 362.83 335.65 314.52 323.90 334.90 378.37 387.68 331.51

Barwala 336.87 349.57 277.35 241.00 240.26 311.17 292.68 293.97 308.33 323.52 390.23 395.06 313.33

Bhopal 358.26 369.64 298.10 256.03 258.61 355.63 330.87 313.77 321.57 340.29 396.47 410.81 334.17

Chennai 341.13 369.54 312.84 295.50 291.71 376.50 343.23 327.03 334.33 341.55 382.03 392.68 342.33

Chittoor 334.45 362.54 305.84 288.50 284.39 369.50 336.23 320.03 327.33 334.55 375.03 385.26 335.30

Delhi 354.97 365.25 296.65 256.60 253.48 327.77 313.06 307.74 323.17 338.42 407.80 416.39 330.10

E.Godavari 325.71 339.46 286.13 257.00 246.65 335.03 308.81 305.06 317.00 324.13 369.50 384.87 316.61

Hospet 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -

Hyderabad 325.48 338.93 286.13 244.97 240.81 335.37 306.94 291.42 306.80 318.00 372.23 386.10 312.76

Indore 346.94 361.39 291.84 254.07 255.03 349.90 326.29 306.42 312.23 336.16 394.27 400.13 327.88

Jabalpur 346.94 361.86 298.55 254.83 258.58 357.37 329.10 310.71 320.03 337.94 395.73 400.16 330.98

Kanpur (CC) 366.77 379.39 314.77 277.27 272.32 336.17 339.42 325.45 337.17 355.58 416.63 424.84 345.48

Kolkata (CC) 370.87 387.29 317.39 293.73 293.45 370.17 354.42 348.10 352.90 371.26 420.43 426.52 358.87

Luknow (CC) 378.94 386.50 320.32 278.10 279.52 349.53 347.29 330.71 345.37 358.48 427.57 442.06 353.69

Miraj 357.48 371.46 318.13 277.63 276.03 371.30 343.32 322.00 338.67 352.65 408.67 423.00 346.69

Mumbai (CC) 357.48 371.46 318.13 277.63 276.03 371.40 343.32 322.00 338.67 352.65 409.00 423.13 346.74

Mysore 332.87 362.68 296.94 279.33 284.26 366.23 333.71 316.23 325.53 337.77 379.87 385.55 333.41

Nagapur 335.06 350.14 277.06 244.30 249.06 348.50 313.03 290.03 301.43 321.71 379.20 381.32 315.90

Namakkal 336.90 365.86 310.16 296.67 289.45 368.90 334.68 323.55 332.00 345.84 389.77 381.16 339.57

Pune 359.26 372.07 318.13 279.73 276.74 372.87 341.23 309.97 332.43 353.77 408.57 419.81 345.38

Punjab 336.84 348.68 282.68 240.13 238.10 311.30 292.94 290.81 306.30 320.03 386.57 395.39 312.48

Raipur 352.26 369.64 300.90 262.67 255.68 355.83 321.35 301.55 306.87 321.71 387.90 394.65 327.58

Varanasi (CC) 362.68 380.29 310.55 278.27 275.03 345.73 336.29 328.19 339.73 361.90 420.50 429.35 347.37

Vijayawada 325.71 339.46 286.13 257.00 246.65 335.03 308.81 305.06 317.00 324.13 369.37 384.87 316.60

Vizag 338.94 360.46 304.71 283.30 270.61 352.67 331.55 318.13 319.30 329.58 377.77 397.26 332.02

W.Godavari 325.71 339.46 286.13 257.00 246.65 335.03 308.81 305.06 317.00 324.13 369.37 384.87 316.60

Warangal 329.48 342.93 289.94 248.00 244.52 339.37 310.94 295.42 310.80 322.00 375.43 389.55 316.53

A P Farmers seek moratorium


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Hyderabad 03 Jan, 2014 A major

producer in the country, are expected

to stabilise at the current Rs 350-390

level for every 100 units (farm-gate)

for the next two months.

After remaining stable at Rs 280-325

(farm-gate) for the last 4-6 months,

prices breached this range in Decem-

ber. At the retail level, they are much

higher at Rs 4.50-5 a piece now.

This comes against the onset of

higher annual winter consumption

demand in the state and in other parts

of the country and higher input costs.

As usual, every year, starting from

November to mid-February the con-

sumption of eggs goes up in the

country.

However, this year, besides the usual

consumption demand, farmers in the

Mumbai, 02 Jan, 2014 Real Good

Chicken's two-month old offering of

a 400 gm packet at Rs 48 has helped

it penetrate new consumer segments.

And the fresh chilled chicken brand

from Godrej Tyson Foods has

achieved it without bringing down

the price of its full bird chicken of-

fering that comes for Rs 175 for a

kg.

"Breed and its performance manage-

ment is the biggest cost-saving ef-

fort done by us," says Arabind Das,

chief operating officer at Godrej

Tyson Foods. "We also invested in

chillers upfront to scale up distribu-

tion, so the production and supply

chain cost came down helping us to

launch the product at a low cost,"

he reasons.

The company says that while its sale

of full bird meat that comes in 1 kg

stock keeping unit (SKU) has not

gone down, its overall sales has in-

creased by 10 to 12 per cent with

the addition of this new SKU of 400

gm. The new SKU has 15 pieces in-

cluding breast, neck, wing and liver

meat against the old 1 kg SKU in pre-

cut and curry-cut formats that has 28

APPF allerts Farmers:Egg prices in Andhra may drop after February

Marketting Strategy-Rs. 48 (a 400 grams pack of) Godrej chicken proves a Real Good deal

state had to pass on the increased

costs of production in essential feed-

stock including soymeal and maize.

The two agri commodities constitute

around 75 per cent of the produc-

tion cost. The prices of soyabean and

maize, after the fixation of minimum

support price (MSP) of Rs 2,500 and

Rs 1,300 per quintal, are currently

available at Rs 3,300 and around Rs

1,600 per quintal.

"In the last three years, the prices of

these commodities went up by 65 per

cent and 50 per cent after including

their MSPs. This has resulted in in-

dustry losses for the three-year pe-

riod for small and marginal farmers,"

said AP Poultry Federation president

D Sudhakar. The losses per layer bird

stood at Rs 100 in the last 20-months

due to factors including weak de-

mand and higher costs, he added.

According to him, farmers get mean-

ingful price only during these 3-4

months. For the the rest of the year,

their prospects depend upon market

demand and bird diseases among

other factors. "For the industry to

sustain production at the current

costs, farmers should get anything

above Rs 335 for every 100 units,"

said a layer bird farmer in Ranga

Reddy district. The state poultry fed-

eration expects moderation in prices

only from February.

AP produces 70 million eggs per day,

which is equivalent to one-third pro-

duction of the country. Around 50

per cent of this is consumed within

the state and the rest is marketed to

Maharashtra, Odisha, West Bengal

and Northeast. On average, a farmer

invests Rs 600 each in the 90 million

birds in the state. A senior official at

the zonal office of National Egg

Coordination Committee (NECC)

here said: "The prices are a true re-

flection of the actual costs incurred

by farmers." The average NECC

price for the Jan-Dec period stood

at Rs 311 per 100 units and the De-

cember average stood around Rs

380.

However, despite all the gloom sur-

rounding the sector, the state gov-

ernment recently passed a GO for

providing 50 per cent subsidy in unit

power consumed by the farmers. The

subsidy is for the period December-

March 2014. After this, the tariff

would depend on the long-term

power purchase agreements inked by

the APGenco

to 30 pieces of full bird meat. That

also explains the continuing demand

for the 1 kg packet at Rs 175 a kg

against the small packets that come

for Rs 120 a kg at the rate of Rs 48

for a 400 gm packet.

The company being an unlisted en-

tity does not disclose its financial

numbers, but claims to be achieving

a compounded annual growth rate of

12 to 14 per cent in the last five years

against the industry average of 8 to

10 per cent. It estimates the Indian

poultry industry to be having about

Rs 35,000 crore revenue in a year in

which the share of organized play-

ers is a mere 5 to 6 per cent.

It is this unorganized part of the in-

dustry that the company is trying to

tap with its new SKU. The company

claims that the road side butcher

shops have started keeping it as the

consumers from lower income group

are asking for "48 ka chicken."

Adi Godrej-promoted animal feed

company Godrej Agrovet diversified

into the processed fresh chicken busi-

ness under the Real Good brand in

1999. But in 2008, it sold a 51 per

cent stake in the company to the US

based world's largest meat proces-

sor Tyson Foods under a move to

turn around loss making businesses

of the group.

The $36 billion turnover US com-

pany brought its popular breed Cobb

to India and after acclimatizing it

renamed it Cobb 400. Godrej

Agrovet being an animal feed com-

pany formulated the feed for Cobb

400 with the genetic details of the

breed from Tyson.The feed is one of

the most important factors in terms

of the cost of the meat as the bench-

mark of a company's performance in

this business is the protein to meat

conversion ratio. So about 18

months back, Godrej Agrovet started

to rework on the feed to further im-

prove its performance on the given

yardstick.

"We are about 10 per cent ahead of

the industry today and that is why

the cost has come down," says Das.

The best conversion ratio in the in-

dustry is about 1.7 kg feed required

for 1 kg of meat.

The final processed chicken meat

that is sold in the market comes

through a long procedure. Godrej

Tyson Foods sources the parent

chicken from Pune-based Venky's

which has a tie up with Tyson Foods

for breeding Cobb 400. The parent

bird goes into the farm where it

grows and then it is taken to the layer

farm where it gives egg. It takes

about 24 weeks for the parent bird

to lay eggs and till then it requires

feeding. The eggs are then taken to

the hatchery where it takes 21 days

for hatching. The chick is then taken

out and given to the contract farm-

ers with feed and veterinary support.

There it takes 37 to 41 days to grow

it to a full table bird, following which

it is taken to the plant where the pro-

cessing of the meat takes a day.

"Lot of interventions have been

brought in by Tyson with their own

expertise in it, which reduces the fi-

nal cost including feed cost, farming

cost, the hatchery cost, the medicine

and vet support cost," says Das.

The company has a killing line ca-

pacity of 100,000 birds a day at its

plant in Bangalore and Taloja near

Mumbai.(Times of India)

[8 January 2014] Allana Sons, one

of the largest Indian meat process-

ing companies, has invested USD

20 million to establish its first

meat processing and exporting

plant in Africa. The company has

made its base in Ethiopia’s Ziway

town in Oromiya state of Ethio-

pia. The company signed an

agreement with ETG Designers

and Consultants Plc, a local pri-

[07 January 2014] Indian corn

futures are likely to trade weak

next week on subdued demand

from overseas buyers as it is

quoted at a premium over com-

petitors in the international

market amid prospects of bet-

ter crop. Traders estimate corn

output to be slightly higher at

22.5 million tonnes in 2013/14,

compared with 22.23 million

tonnes a year earlier. India's

corn exports are expected to

drop to around 3 million

tonnes in 2013/14 as buyers

opt for cheaper supplies from

South America, trade sources

said. “Trading has been slug-

gish in corn. The rejected US

corn from Chinese ports is

getting diverted to Vietnam

and Indonesia, killing demand

from India,” said Kanhaiyalal

Agarwal, a trader from Ban-

galore.

vate firm, for establishing the

plant. The company hopes the in-

tegrated meat plant will start pro-

duction by September 2014,

slaughtering around 200 cattle

and 5,000 sheep/goats a day. Ini-

tially, the plant is expected to pro-

duce 75 tonnes of boneless meat

daily ready for export, according

to Aman Khan, Director of Allana

Group in Ethiopia.

Alana to set up Meat

Processing Plant in Ethopia

Indian Corn Prices likely to fall down

Edited, printed and pubished by M.N.Rai in behalf of Avian Publications, 105 Platinum Prime, Bandari Layout, Plot No. 136, Nizampet Village,

Kukkatpally, Hyderabad-500 090. Ph 9440059692 08686345000, 08297345000, [email protected], [email protected]

Regd. No. 45024/88

President APPF & Director VHL) former Commissioners Income Tax

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