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Only Fortnightly Poultry Journal in Telugu published since 30 yearsLargest circulated Fortnightly Poultry Journal of India
1-15, December, 2012
Vol: 18 No.2
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Editor: MNRAO VOL 18 NO.3
1-15, January,2014
We Wish You very happy Sankranthi & New Year
Flat No. 105, Plot No. 136, Bandari Layout, Nizampet Village, Kukkatpally, Hyderabad-500 090 Ph:9440059692 8686345000,[email protected]
60th Marriage Day & 80th Birth Day Celebrations of Mr. M.P. Seshaiah, Ex-( President APPF & Director VHL)
Mr. GR Reddy & PA Chowdary
former Commissioners Income Tax
Mr. Jagapathi Rao honouring Mr. Seshaish
Mr. Seshaiah garu& Mrs. Nagaratnamma
Mr. M.N.Rao, Editor, Ko Khro Koh & Poultry Voice of India
presenting Sanmana Patram to Mr. M.P. Seshaiah & Mrs. Nagaratnamma
Dr.& Mrs. V. Sundara Naidu, Balaji Hatcheries, Chittoor along with
Mrs. Sailaja Kiron (MD. Margadarshi Chitfunds P. Ltd honouring Mrs & Mr. Seshaiah
Mr. D. Sudhakar (President, APPF), Dr. Param Kishan (Vice President),
Mr. KVS Subba Raju Chairman NECC Hyderanad,Mr. C. Jagapati Rao
Mr, K. Krishna Murthy and Satyanarayana Raju honouring Mrs. & Mr. Seshaiah
The 60th Marriage Anniversary and
80 th Birthday Celebration Smt.
Nagaratnamma and Sri.M.P.Seshaiah
( Former President, A.P. Poultry
Federation and Director
Venkateshwara Hatcheries P. Ltd.)
was hosted by Smt & Sri M.Sharath
babu (Son) and family members. On
22.12.2013 at M.Nagartanamma and
M.P.Seshaiah Kalyana Mandapam &
Communtiy Hall, B.V Rao Nagar,
Chatanpally,Shadnagar. A.P.
The event was well attended by
leading poultry personalities and
close acquaintances of
Sri.M.P.Seshaiah. On this occasion
a New Dining hall and Kitchen was
inaugurated by Smt & Sri
M.P.Seshaiah which was donated by
funds contributed by Smt M.Sree
Deepika & Sri. M.Sharath babu to
the tune of Rs 10 Lakhs. Already an
existing community hall which was
constructed in 1.5 acre land donated
by Sri M.P.Seshaiah for his
Chatanpally poultry complexmembers and residents. SriM.P.Seshaiah is the founder and heregards the poultry complex as hisThird child apart from his twochildren. The programme startedwith Ashirvadam (blessing of vedic
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Inauguration of New Dining Hall & Kitchen at Community Hall by Master Vikramaditya Grand Son of Mr. Seshaiah
Poultry Voice of India 2 1-15,, January, 2014
brahmins in Sanskrit Slokas) andpresentation of Sanmana Patramscribed and recited by Mr. M.N.Rao.who also anchored the programme.Several Farmers, relatives and friendsattended the function and greeted thecouple with garlands and shawls andtook their blessings.
Important Poultry personalities andNon- poultry personalities whoworked along and also under him werehonoured as token of appreciation bythe couple with flower bouquet, shawland memento. The gathering reignitedold memories; a slideshow of oldmemories photographs and also slidesshowing the contribution of SriM.P.Seshaiah to Poultry Industry wereshown in the CC TV Screens arrangedin the Four Corners of CommunityHall The function was followed byCocktail and Dinner.
Some of Official Dignitaries attendedthe Function from Poultry Fraternityand were also Honoured Mr.P.Somaraju, Ex: Vice ChairmanNECC, D.Sudhakar, APPF President,C.Jagapati Rao .Chairman SHL &Director VHL. Dr K. Somi Reddy ,Srinivasa Hatcheries. Dr T.KrishnaReddy, Srinivasa Hatcheries,Dr.V.SunderNaidu, Balaji Hatcheries.P.Ramakrishna, Tirumala Hatcheries,Dr Ranjit Reddy President BreedersAssociation D.Rami Reddy ExPresident Breeders AssociationPChakradar Rao President IPEMA.Anil Dhumal IPEMA FounderPresident, P.Venkat Rao, SakkuHatcheries, Mr. C.B.R. Prasad (CBRHatcheries Mr. K. Bhasker Rao BLVHatcheries, Mr. S. Narasimha ReddyNava Bharath Feed. K.G.Anand,Magdum, Alwal reddy, Srinivas Rao.GM’s VHL.
Govt sector & Others: P.VanamaliI.A.S (Retd) Former Prl. Secy GovtOf W.B, G.R. Reddy. ChiefCommissioner of IncomeTax (Retd),P.A Choudary Chief Commissioner ofIncomeTax (Retd), A . Sreenivas IAS,M.D. AP Diary Dev Corp., YogiReddy Ex Director AP AnimalHusbandry.M.Anjaneyulu. ChairmanVishakapatnam Urban Bank & StateUrban Banks Assoc, Ex MLA.B.Narsimulu Ex MLA Shadnagar.K.Narayana Reddy Ex: ZP ChairmanNalgonda.,& Former President APPFNarne Appa Rao , Chairman, StudioN group.Mrs. Sailaja Kiron M.D.Margadarsi Chit Fund Ltd.,D.SeetaRamaiah Chairman Heritage
Foods Ltd., S.S.R.Koteshwar Rao,
Auditor Brahmaiah &Co.
View of the Community Hall
Mr. Seshaiah receiving the guests
INDIA - 31 Dec, 2013 Poultry in-
dustry stakeholders revealed that av-
erage sale price of the whole year of
poultry products is always higher
than the cost of production by at least
PKRs1-2 which is essential for the
survival of business. However, the
calendar year 2013 proved to be un-
fortunate for the poultry sector first
time in the last 50 years, inflicting
loss of more than PKRs15 on sale of
one kg chicken on average. Hence,
the total loss mounts to around
PKRs30 billion on sale of 1 billion
birds or 2 billion kg chicken meet,
they observed.
Industry experts said that poultry
sector is unable to pass on ever soar-
ing cost of production to the con-
sumers. Rather the industry survives
by enhancing its efficiency through
technology advancement. As per
data of Economic Survey of Paki-
stan, beef's annual average sale price
jumped by 834 % in the last 10 years
from PKRs32 (USD$ 0.30) per kg
to Rs350 (USD$ 3.32) per kg.
Wheat average price was hiked by
750% from PKRs4 (USD$ 0.04) per
kg to PKRs30 (USD$ 0.28) per kg
while mutton registered an inflation
of 732% from PKRs70 (USD$ 0.66)
per kg to PKRs513 (USD$ 4.86) per
kg in 2013. On the contrary, chicken
rate increased by just 416% since
1993 from PKRs50 (USD$ 0.47)
per kg to Rs208 (USD$ 1.97) per
kg- the least inflationary jump as
compared to all other kitchen items.
Pakistan Poultry Association former
chairman and noted industry expert,
Abdul Basit said that poultry prod-
ucts are sold below price of their
original cost during eight months of
the year. When chicken prices start
to go upward during the rest of four
moths, then industry is able to com-
pensate its losses incurred through-
out the year.
He said that government, instead of
controlling fuel price or seizing
power tariff hike, makes wrong pro-
paganda against poultry farmers,
who have contributed a lot to con-
trol ever-soaring inflation in the
country.
Replying to a question regarding
present high trend of poultry rates,
he said that poultry rates have not
been increased as other kitchen items
registered hike in prices during the
last 20 years.
According to the figures compiled by
the Economic Survey of Pakistan,
the chicken rate must have been
around PKRRs271(USD$ 2.57) per
kg considering the inflationary trend
of last 20 years in Pakistan. Poultry
products have been resisting infla-
tionary trend, as they never go up as
other products register hike in their
rates due to high inflation.
He said that farmers community, in-
cluding poultry farmers, are the most
oppressed and vulnerable group, as
they cannot fix the rate of their pro-
duce according to their cost of pro-
duction. They are totally dependent
01 Jan, 2014 BHUBANESWAR:
The state government will soon pre-
pare an action plan for growth of the
poultry sector. On Saturday, fisher-
ies and animal resources develop-
ment secretary Bishnupada Sethi
held a discussion with senior officials
in this regard.
This followed chief secretary J K
Mahapatra directing the fisheries and
animal resources development de-
partment to chalk out a plan in step
with a suggestion from the Centre,
official sources said.
Earlier, the Union animal husbandry,
dairying and fisheries ministry had
told the state government it was go-
ing to unveil a National Livestock
Mission (NLM) programme this fis-
cal and advised the latter to prepare
an action plan for poultry sector,
sources said.
West Bengal Animal Husbandry Minister says to achieve self sufficiency 30 Dec, 2013 BURDWAN, 28
DEC: At a time when India is set to
see an increase in egg production to
about 9,500 crore by 2015, West
Bengal, however, is unable to meet
its increasing demand.
This has forced the state’s newly-as-
signed Animal Husbandry and Vet-
erinary Minister Swapan Debnath to
push for a sustained egg pool.
The minister, while inspecting the
State Poultry Farm in Golapbagh
complex here this afternoon, said:
“When the daily requirement of egg
in the state stands at 2.5 crore, the
domestic production has left a short-
age of 92 lakh a day. “The state poul-
try farms with added intake capaci-
ties and better utilisation of resources
and logistic support, as I have
planned, needs to come forward and
meet the target at the earliest.”
Mr Debnath said: “I have asked the
Burdwan unit of State Poultry Farm
to enhance its layer production from
4,000 units to 7,000 units per day.”
Dr Ardhendu Pal, assistant project
officer, State Poultry Farm, mean-
while, said: “We are failing to meet
the demand of the local market at
present. We have capacity to produce
32,000 eggs in 21 days but we can-
not increase production due to dearth
of adequate logistic support.”
The farm provides eggs at Rs 3 a
piece each Tuesday and layer chicks
at Rs 15 to the locals. The Burdwan
farm deals with chicken breeds like
Black Australorp (Australian origin)
and Rhode Island Red.Plans for growth of poultry sector in Odisha
Official sources said Union finance
minister P Chidambaram, in his bud-
get speech in February, had prom-
ised launching NLM in 2013-14 with
an investment of Rs 307 crore. The
mission would aim at supporting
poultry, dairy farming and fisheries,
which are critical for small farmers
to maintain a steady income when
crops fail In 2011, the state govern-
ment had drawn up an ambitious plan
to boost fisheries and animal re-
sources development sector, includ-
ing poultry. The department's Vision-
020 document not only aims at
achieving self-sufficiency in milk, egg
and meat production, but also be-
coming a state surplus in livestock
productivity by providing sustainable
livelihood to the poor, sources
added.
The Veterinary Council of India (VCI),
the apex body for veterinary education
in the country, has proposed the state
government to set up a separate
veterinary university to lay emphasis
on animal husbandry and livestock
sector.
“I proposed the chief minister Naveen
Patnaik to set up a separate veterinary
university in the state so that we can
improve research on various subjects
of veterinary sciences. It would also
help in improving services,” said
Narayan Mohanty, president of the
VCI. “The proposal is under active
consideration of the state
government,” he said during the three
day Veterinary Pathology Congress
2013 kicked off at Bhuvaneswar
recently “Lack of funds and poor
infrastructure in both research and
service sectors are main reasons for
unsatisfactory growth in veterinary
sciences,” Mohanty added. Thirteen
states have separate veterinary
universities.
Mohanty also said the VCI has been
contemplating to have uniform syllabus
in all veterinary colleges across India
and customize it according the local
needs. Health minister and veterinarian
Damodar Rout said, “The job of a
veterinarian is most difficult as he
cannot take the version of the patient.
The meet will help develop advanced
technological support and facilities in
the Orissa University of Agriculture
and Technology.”
Source: Times of India
on market forces, as against the
manufacturers and dealers, who have
full authority to set the price of their
goods based on cost of production
and other duties, he added.
Strongly protesting against severe
power breakdowns particularly in
rural areas, poultry industry stake-
holders said poultry sector has to
install two types of heavy generators;
one operates in the absence of elec-
tricity while other is standby genera-
tor. Owing to prolonged power
breakdowns, generators also failed
to operate and run at maximum 60%
of their capacity, costing as high as
PKRs45 (USD$ 0.43) per unit, they
claimed.
Abdul Basit, who is also chairman
of Bigbird, said that due to three
times hike in cost of production
along with unmanageable ventilation
system at controlled sheds even in
winter, which may perish even the
whole poultry stock, almost 30% of
farmers have shut their businesses
temporarily, as they cannot take the
risk of colossal lose. This also causes
a sharp reduction in poultry stocks,
lifting their rates automatically. How-
ever, the prices can be cut by up to
25% by just providing continuous
power supply to controlled sheds, he
said.
He said that poultry prices fluctuate
only because of demand and supply
mechanism. It is a perishable prod-
uct as there is no storage facility in
the country. Once the bird is ready
in farm, it has to come to market and
has to be sold without taking care of
the prevailing price of the product in
open market. Thus no individual can
fix the price of chicken meat.
He claimed that most part of the year
chicken prices remained less
than cost of production. Only for few
months in a year, a farmer gets pre-
mium which compensates his previ-
ous losses that is how the year aver-
age price becomes viable for a farmer
to continue his work.
Experts explained there are many
factors which have increased the cost
of production. One of them is cur-
rency devaluation, as the cost of im-
ported poultry medicines and vac-
cines in dollar terms have increased
tremendously. Soya bean meal is the
major and very essential vegetable
protein source for poultry feed which
is not produced locally and all are
imported from India.
He said that on all these steps a hell
of transportation cost is incurred
other than production cost. Poultry
feed is 70% of chicken cost and feed
consists 60% grains. Because of all
above factors there is lot of fluctua-
tion in prices but the average price is
always in the reach of common man.
Some time it is cheaper than veg-
etables and pulses also. This has been
proven in last many years that in-
crease in chicken price has been the
lowest than all other protein sources.
2013 proves to be worst year ever for poultry sector
Veterinary University Proposed In Odisha
Poultry Voice of India 4 1-15,, January, 2014
[10 January 2014] India-based
Suguna Foods is eyeing to become a
USD 1.6 billion company by 2017,
on the back of huge expansion in all
its verticals, including the feedmill,
retail and ready-to-cook businesses,
according to Suguna Foods Manag-
ing Director Sundararajan GB. “We
have been extremely successful in
[08 January 2014] Andhra Pradesh
Poultry Federation (APPF), represent-
ing more than 25,000 poultry farmers,
has appealed to the state government to
come to their rescue as their sector is
facing a severe crisis on account of in-
creased feed prices and mismatch of egg
and chicken prices in the past one year.
In a memorandum submitted to the chief
minister, it wanted the state government
to consider its demand for a one-year
moratorium on loan repayment, grant of
need-based working capital to poultry.
South India. We plan to move to
other geographies and newer regions
and consolidate our presence in
newer market places. Currently, we
have annual revenue of over USD
775 million.” He said the company
was planning to invest USD 24 mil-
lion annually through internal accru-
als to fund its expansions.
Suguna eyes to become a
USD1.6 billion company by 2017 The federation explained the difficulties
being faced by the sector and reminded
that the central government had advised
bankers in the state to consider their re-
quest on case-to-case basis. APPF Presi-
dent D Sudhakar said that despite sev-
eral requests and State Level Bankers’
Committee (SLBC) directions, banks
had not responded positively and wanted
the chief ministers and the ministers con-
cerned to take up the matter with the
SLBC.
MONTHLY EGG PRICES DECLARED BY NECC AND PREVAILING PRICES AT VARIOUS PRODUCTION CENTRES (PC)
AND CONSUMPTION CENTRE (CC) Yearly Average during January to December 2013
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Average
Ahmedabad 355.39 368.82 308.90 268.57 264.90 365.10 337.55 316.58 332.90 349.94 408.30 417.39 341.19
Ajmer 344.42 351.11 274.71 238.67 239.19 317.70 299.61 296.29 304.70 322.94 389.70 383.45 313.54
Allahabad 354.35 373.21 301.35 270.10 261.74 337.47 329.65 311.84 325.07 343.77 409.80 414.06 336.03
Banglore 334.52 357.68 296.29 273.50 278.32 362.83 335.65 314.52 323.90 334.90 378.37 387.68 331.51
Barwala 336.87 349.57 277.35 241.00 240.26 311.17 292.68 293.97 308.33 323.52 390.23 395.06 313.33
Bhopal 358.26 369.64 298.10 256.03 258.61 355.63 330.87 313.77 321.57 340.29 396.47 410.81 334.17
Chennai 341.13 369.54 312.84 295.50 291.71 376.50 343.23 327.03 334.33 341.55 382.03 392.68 342.33
Chittoor 334.45 362.54 305.84 288.50 284.39 369.50 336.23 320.03 327.33 334.55 375.03 385.26 335.30
Delhi 354.97 365.25 296.65 256.60 253.48 327.77 313.06 307.74 323.17 338.42 407.80 416.39 330.10
E.Godavari 325.71 339.46 286.13 257.00 246.65 335.03 308.81 305.06 317.00 324.13 369.50 384.87 316.61
Hospet 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 -
Hyderabad 325.48 338.93 286.13 244.97 240.81 335.37 306.94 291.42 306.80 318.00 372.23 386.10 312.76
Indore 346.94 361.39 291.84 254.07 255.03 349.90 326.29 306.42 312.23 336.16 394.27 400.13 327.88
Jabalpur 346.94 361.86 298.55 254.83 258.58 357.37 329.10 310.71 320.03 337.94 395.73 400.16 330.98
Kanpur (CC) 366.77 379.39 314.77 277.27 272.32 336.17 339.42 325.45 337.17 355.58 416.63 424.84 345.48
Kolkata (CC) 370.87 387.29 317.39 293.73 293.45 370.17 354.42 348.10 352.90 371.26 420.43 426.52 358.87
Luknow (CC) 378.94 386.50 320.32 278.10 279.52 349.53 347.29 330.71 345.37 358.48 427.57 442.06 353.69
Miraj 357.48 371.46 318.13 277.63 276.03 371.30 343.32 322.00 338.67 352.65 408.67 423.00 346.69
Mumbai (CC) 357.48 371.46 318.13 277.63 276.03 371.40 343.32 322.00 338.67 352.65 409.00 423.13 346.74
Mysore 332.87 362.68 296.94 279.33 284.26 366.23 333.71 316.23 325.53 337.77 379.87 385.55 333.41
Nagapur 335.06 350.14 277.06 244.30 249.06 348.50 313.03 290.03 301.43 321.71 379.20 381.32 315.90
Namakkal 336.90 365.86 310.16 296.67 289.45 368.90 334.68 323.55 332.00 345.84 389.77 381.16 339.57
Pune 359.26 372.07 318.13 279.73 276.74 372.87 341.23 309.97 332.43 353.77 408.57 419.81 345.38
Punjab 336.84 348.68 282.68 240.13 238.10 311.30 292.94 290.81 306.30 320.03 386.57 395.39 312.48
Raipur 352.26 369.64 300.90 262.67 255.68 355.83 321.35 301.55 306.87 321.71 387.90 394.65 327.58
Varanasi (CC) 362.68 380.29 310.55 278.27 275.03 345.73 336.29 328.19 339.73 361.90 420.50 429.35 347.37
Vijayawada 325.71 339.46 286.13 257.00 246.65 335.03 308.81 305.06 317.00 324.13 369.37 384.87 316.60
Vizag 338.94 360.46 304.71 283.30 270.61 352.67 331.55 318.13 319.30 329.58 377.77 397.26 332.02
W.Godavari 325.71 339.46 286.13 257.00 246.65 335.03 308.81 305.06 317.00 324.13 369.37 384.87 316.60
Warangal 329.48 342.93 289.94 248.00 244.52 339.37 310.94 295.42 310.80 322.00 375.43 389.55 316.53
A P Farmers seek moratorium
Poultry Voice of India 5 1-15,, January, 2014
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Hyderabad 03 Jan, 2014 A major
producer in the country, are expected
to stabilise at the current Rs 350-390
level for every 100 units (farm-gate)
for the next two months.
After remaining stable at Rs 280-325
(farm-gate) for the last 4-6 months,
prices breached this range in Decem-
ber. At the retail level, they are much
higher at Rs 4.50-5 a piece now.
This comes against the onset of
higher annual winter consumption
demand in the state and in other parts
of the country and higher input costs.
As usual, every year, starting from
November to mid-February the con-
sumption of eggs goes up in the
country.
However, this year, besides the usual
consumption demand, farmers in the
Mumbai, 02 Jan, 2014 Real Good
Chicken's two-month old offering of
a 400 gm packet at Rs 48 has helped
it penetrate new consumer segments.
And the fresh chilled chicken brand
from Godrej Tyson Foods has
achieved it without bringing down
the price of its full bird chicken of-
fering that comes for Rs 175 for a
kg.
"Breed and its performance manage-
ment is the biggest cost-saving ef-
fort done by us," says Arabind Das,
chief operating officer at Godrej
Tyson Foods. "We also invested in
chillers upfront to scale up distribu-
tion, so the production and supply
chain cost came down helping us to
launch the product at a low cost,"
he reasons.
The company says that while its sale
of full bird meat that comes in 1 kg
stock keeping unit (SKU) has not
gone down, its overall sales has in-
creased by 10 to 12 per cent with
the addition of this new SKU of 400
gm. The new SKU has 15 pieces in-
cluding breast, neck, wing and liver
meat against the old 1 kg SKU in pre-
cut and curry-cut formats that has 28
APPF allerts Farmers:Egg prices in Andhra may drop after February
Marketting Strategy-Rs. 48 (a 400 grams pack of) Godrej chicken proves a Real Good deal
state had to pass on the increased
costs of production in essential feed-
stock including soymeal and maize.
The two agri commodities constitute
around 75 per cent of the produc-
tion cost. The prices of soyabean and
maize, after the fixation of minimum
support price (MSP) of Rs 2,500 and
Rs 1,300 per quintal, are currently
available at Rs 3,300 and around Rs
1,600 per quintal.
"In the last three years, the prices of
these commodities went up by 65 per
cent and 50 per cent after including
their MSPs. This has resulted in in-
dustry losses for the three-year pe-
riod for small and marginal farmers,"
said AP Poultry Federation president
D Sudhakar. The losses per layer bird
stood at Rs 100 in the last 20-months
due to factors including weak de-
mand and higher costs, he added.
According to him, farmers get mean-
ingful price only during these 3-4
months. For the the rest of the year,
their prospects depend upon market
demand and bird diseases among
other factors. "For the industry to
sustain production at the current
costs, farmers should get anything
above Rs 335 for every 100 units,"
said a layer bird farmer in Ranga
Reddy district. The state poultry fed-
eration expects moderation in prices
only from February.
AP produces 70 million eggs per day,
which is equivalent to one-third pro-
duction of the country. Around 50
per cent of this is consumed within
the state and the rest is marketed to
Maharashtra, Odisha, West Bengal
and Northeast. On average, a farmer
invests Rs 600 each in the 90 million
birds in the state. A senior official at
the zonal office of National Egg
Coordination Committee (NECC)
here said: "The prices are a true re-
flection of the actual costs incurred
by farmers." The average NECC
price for the Jan-Dec period stood
at Rs 311 per 100 units and the De-
cember average stood around Rs
380.
However, despite all the gloom sur-
rounding the sector, the state gov-
ernment recently passed a GO for
providing 50 per cent subsidy in unit
power consumed by the farmers. The
subsidy is for the period December-
March 2014. After this, the tariff
would depend on the long-term
power purchase agreements inked by
the APGenco
to 30 pieces of full bird meat. That
also explains the continuing demand
for the 1 kg packet at Rs 175 a kg
against the small packets that come
for Rs 120 a kg at the rate of Rs 48
for a 400 gm packet.
The company being an unlisted en-
tity does not disclose its financial
numbers, but claims to be achieving
a compounded annual growth rate of
12 to 14 per cent in the last five years
against the industry average of 8 to
10 per cent. It estimates the Indian
poultry industry to be having about
Rs 35,000 crore revenue in a year in
which the share of organized play-
ers is a mere 5 to 6 per cent.
It is this unorganized part of the in-
dustry that the company is trying to
tap with its new SKU. The company
claims that the road side butcher
shops have started keeping it as the
consumers from lower income group
are asking for "48 ka chicken."
Adi Godrej-promoted animal feed
company Godrej Agrovet diversified
into the processed fresh chicken busi-
ness under the Real Good brand in
1999. But in 2008, it sold a 51 per
cent stake in the company to the US
based world's largest meat proces-
sor Tyson Foods under a move to
turn around loss making businesses
of the group.
The $36 billion turnover US com-
pany brought its popular breed Cobb
to India and after acclimatizing it
renamed it Cobb 400. Godrej
Agrovet being an animal feed com-
pany formulated the feed for Cobb
400 with the genetic details of the
breed from Tyson.The feed is one of
the most important factors in terms
of the cost of the meat as the bench-
mark of a company's performance in
this business is the protein to meat
conversion ratio. So about 18
months back, Godrej Agrovet started
to rework on the feed to further im-
prove its performance on the given
yardstick.
"We are about 10 per cent ahead of
the industry today and that is why
the cost has come down," says Das.
The best conversion ratio in the in-
dustry is about 1.7 kg feed required
for 1 kg of meat.
The final processed chicken meat
that is sold in the market comes
through a long procedure. Godrej
Tyson Foods sources the parent
chicken from Pune-based Venky's
which has a tie up with Tyson Foods
for breeding Cobb 400. The parent
bird goes into the farm where it
grows and then it is taken to the layer
farm where it gives egg. It takes
about 24 weeks for the parent bird
to lay eggs and till then it requires
feeding. The eggs are then taken to
the hatchery where it takes 21 days
for hatching. The chick is then taken
out and given to the contract farm-
ers with feed and veterinary support.
There it takes 37 to 41 days to grow
it to a full table bird, following which
it is taken to the plant where the pro-
cessing of the meat takes a day.
"Lot of interventions have been
brought in by Tyson with their own
expertise in it, which reduces the fi-
nal cost including feed cost, farming
cost, the hatchery cost, the medicine
and vet support cost," says Das.
The company has a killing line ca-
pacity of 100,000 birds a day at its
plant in Bangalore and Taloja near
Mumbai.(Times of India)
[8 January 2014] Allana Sons, one
of the largest Indian meat process-
ing companies, has invested USD
20 million to establish its first
meat processing and exporting
plant in Africa. The company has
made its base in Ethiopia’s Ziway
town in Oromiya state of Ethio-
pia. The company signed an
agreement with ETG Designers
and Consultants Plc, a local pri-
[07 January 2014] Indian corn
futures are likely to trade weak
next week on subdued demand
from overseas buyers as it is
quoted at a premium over com-
petitors in the international
market amid prospects of bet-
ter crop. Traders estimate corn
output to be slightly higher at
22.5 million tonnes in 2013/14,
compared with 22.23 million
tonnes a year earlier. India's
corn exports are expected to
drop to around 3 million
tonnes in 2013/14 as buyers
opt for cheaper supplies from
South America, trade sources
said. “Trading has been slug-
gish in corn. The rejected US
corn from Chinese ports is
getting diverted to Vietnam
and Indonesia, killing demand
from India,” said Kanhaiyalal
Agarwal, a trader from Ban-
galore.
vate firm, for establishing the
plant. The company hopes the in-
tegrated meat plant will start pro-
duction by September 2014,
slaughtering around 200 cattle
and 5,000 sheep/goats a day. Ini-
tially, the plant is expected to pro-
duce 75 tonnes of boneless meat
daily ready for export, according
to Aman Khan, Director of Allana
Group in Ethiopia.
Alana to set up Meat
Processing Plant in Ethopia
Indian Corn Prices likely to fall down
Edited, printed and pubished by M.N.Rai in behalf of Avian Publications, 105 Platinum Prime, Bandari Layout, Plot No. 136, Nizampet Village,
Kukkatpally, Hyderabad-500 090. Ph 9440059692 08686345000, 08297345000, [email protected], [email protected]
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