PRESENTASI MENARIK CARA KERJA ADVERTISING
23
LOADING Copyright ©ilkom uinsa, 2014.by aziz renno All rights reserved. 1 ........ 24/10/2022
Transcript of PRESENTASI MENARIK CARA KERJA ADVERTISING
LOADING
Copyright ©ilkom uinsa, 2014.by aziz renno All
rights reserved.1
........
24/10/2022
Daftar
isi
Ad.
As
comm
Pdkt.
Tra
Pdkt.
mod
RENN
O& AZI
Z
0LEHCARA KERJA ADVERTISING
STARTCopyright ©ilkom uinsa, 2014.by aziz renno All
rights reserved.224/10/2022
Advertising ada untuk ?
Jangka
Pendek
Jangka Panjang
Menaikkan PemasaranMembangun Brand
Copyright ©ilkom uinsa, 2014.by aziz renno All
rights reserved.324/10/2022
Peran Komunikasi
dalam advertising
Tujuan Komunikasi Tujuan Advertising
ResponEfek
FeedbackCopyright ©ilkom uinsa, 2014.by aziz renno All
rights reserved.424/10/2022
Ingat-ingat unsur komunikasi
MessageChannel
KomunikanNoise
Efect
Komunikator
Copyright ©ilkom uinsa, 2014.by aziz renno All
rights reserved.524/10/2022
Advert sebagai Komunikasi1.Komunikator = pengiklan
2.Message = makna pesan
3.Channel = media apa??
4.Komunikan = khalayak
5.Noise = gangguan6.Efect
Copyright ©ilkom uinsa, 2014.by aziz renno All
rights reserved.624/10/2022
Copyright ©ilkom uinsa, 2014.by aziz renno All
rights reserved.7
PengiklanTugas dasar
PerencanaanPenganggaran
koordinasiKreasi iklan
24/10/2022
Account manager = penghubung pengiklan <->
agen
Penentuan ulang tujuan, sasaran, riset, penjadwalan
Berdasar wilayah fungsional : produksi,
keuangan, dan pemasaran
Copywriting, art direction, produksi
Media A Ap
Copyright ©ilkom uinsa, 2014.by aziz renno All rights reserved. 824/10/2022
Khalayak? Intensitas? Biaya?Ada (+) (-) pada setiap media
Noise
BERAPA JUMLAH IKLAN YANG ANDA LIHAT SETIAP HARINYA ???Melalui Televisi, Radio, Koran, Majalah, Billboard Dll
For the answer QUIZ
Copyright ©ilkom uinsa, 2014.by aziz renno All
rights reserved.924/10/2022
24/10/2022Copyright ©ilkom uinsa, 2014.by aziz renno All
rights reserved.10
orang atau kelompok orang yang menerima pesan periklanan dari sesuatu media.
Khalayak
Copyright ©ilkom uinsa, 2014.by aziz renno All
rights reserved.11
Interaksi dalam Komunikasi Marketing
Website
BlogJejaring Sosial
Costumer ServicesEmail
24/10/2022
Copyright ©ilkom uinsa, 2014.by aziz renno All
rights reserved.12
Pendekatan TradisionalATD
I D AF DO M A I N
24/10/2022
AIDA To be effective, an advertisement must first
Attract attention and gain a person’s
Interest. It may
then build Desire for a product and provide a method for them to take
Action.Az
IzRENNo&
&
Copyright ©ilkom uinsa, 2014.by aziz renno All
rights reserved.1324/10/2022
24/10/2022Copyright ©ilkom uinsa, 2014.by aziz renno All
rights reserved.14
Think / Feel / Do
24/10/2022Copyright ©ilkom uinsa, 2014.by aziz renno All
rights reserved.15
DOMAIN1.Menimbulkan perhatian, minat
2.Memberi pendidikan
3.Membujuk
Copyright ©ilkom uinsa, 2014.by aziz renno All
rights reserved.16
PENDEKATANMODERN
Lihat Dengar(Persepsi)
Merasakan(Emosi/afektif)
Memahami(Kognisi)
Terhubung(Asosiasi)
Percaya(Persuasi)
Bertindak(Perilaku)
24/10/2022
Copyright ©ilkom uinsa, 2014.by aziz renno All
rights reserved.17
Emotional
Penggerak :Keinginan, harapan,perasaan,Kesukaan, resonansi
24/10/2022
Copyright ©ilkom uinsa, 2014.by aziz renno All
rights reserved.18
Terhubung (Asosiasi)
Penggerak : Simbolisme, Pembelajaran terkondisikan, transformasi24/10/2022
Copyright ©ilkom uinsa, 2014.by aziz renno All
rights reserved.19
Lihatdengar
24/10/2022
Copyright ©ilkom uinsa, 2014.by aziz renno All
rights reserved.20
Thinking
Penggerak :Paparan, seleksi, perhatian, minat/relevansi,Kesadaran, pengakuan
24/10/2022
Copyright ©ilkom uinsa, 2014.by aziz renno All
rights reserved.21
Persuasi
(percaya)
Penggerak : Motivasi, pengaruh,keterlibatan,Keyakinan,kredibelitas, prefensi atau niat, loyalitas
24/10/2022
Copyright ©ilkom uinsa, 2014.by aziz renno All
rights reserved.22
Do - Action
Penggerak : Mencoba, membeli, mengontak, mendukung
24/10/2022
Copyright ©ilkom uinsa, 2014.by aziz renno All
rights reserved.2324/10/2022
Hai aziz !! Hai
Renno!!
