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Caspian Journal of Applied Sciences Research, 2(3), pp. 128-138, 2013
Available online at http://www.cjasr.com
ISSN: 2251-9114, ©2012 CJASR
128
Full Length Research Paper
Performance Evaluation of Banks using Fuzzy AHP and TOPSIS, Case study:
State-owned Banks, Partially Private and Private Banks in Iran
Mahrooz Amile1, Maedeh Sedaghat
2,* Morteza Poorhossein
3
1Executive Management Department, Payame Noor University, Babol, Iran
2Young Research club, Sari Branch, Islamic Azad University, Sari, Iran
3Industrial Engineering, Shomal University, Amol, Iran
Corresponding author: Maedeh Sedaghat, Email: [email protected]
Received 10 July 2012; Accepted 01 November 2012
Banks as financial and service institutions have a specific place in each country’s economy since their effective
role in money and wealth circulation. Banks’ constructive and efficient activities can positively effect the
economic sections’ growth and increase of production in each country. The aim of this study is to propose a fuzzy
multi-criteria decision model to evaluate the performance of banks. Each performance evaluation model is a tool
which encloses diverse information for decision makers after being performed. This specific application of these
models contributes in responding the questions existing in decision makers’ minds. In this paper, the affecting
criteria in two financial and non-financial levels were selected and investigated after library studies and using
experts’ viewpoints. Standard questionnaires were designed and distributed among state-owned banks, partially
private and private banks’ experts and high rank managers. 10 branches of each above mentioned banks were
selected as a case study. The data was extracted from questionnaires and the variables were weighted using fuzzy
AHP and ultimately the banks were ranked applying TOPSIS technique. Based on the findings, profitability in
financial level and service quality in non-financial level have gained the greatest importance according to
experts’ view points. In total ranking of management performance, private banks was placed at the first rank
and partially private and private banks were ranked as the second and third, respectively. The results implied
that having acceptable financial performance does not lead to having satisfactory non-financial performance
spontaneously and in today’s competitive environment, managers need to observe both financial and non-
financial performance in order to succeed.
Keywords: Performance evaluation, Multi-criteria decision making, Fuzzy AHP, TOPSIS
1. INTRODUCTION
Banks are considered as the artery of economic life
in each country. Banks, just like any other firm,
need to transform inputs into outputs at an efficient
rate in order to maximize profitability and to
survive under competitive conditions. Regarding to
the key role of banking industry in economical,
social and political development, performance
evaluation of any banking sector on each of its
branches will be an effective factor for society
improvement. Market share increment and stability
and capability in competitive environment depend
on the constant monitoring and policy making
from performance evaluation analysis and also
studying the existing strengths and weaknesses.
Measurement of performance is one of the
most effective methods to be informed about the
status of each company and institution. This
activity assists authorities to take the necessary
actions to be able to survive and thrive and reach
their assigned goals. Banks as the most critical
financial institutions in each country play vital
roles in the economical, social and political
amelioration and this fact highlights the
significance of evaluating banks’ performance.
After the development of privatization trend in
Iran, the government has been attempting to donate
the public institutions to private sectors and in this
trend, banks were not exception. The presence of
private and partially private banks makes the
researchers of the paper to conduct a survey of
investigating these banks and scrutinize their
performance in both financial and non-financial
levels and find out the benefits and drawbacks of
bank privatization. On the other side, measuring
banks’ performance has many advantages; some of
the benefits are as below:
Amile et al.
Performance Evaluation of Banks using Fuzzy AHP and TOPSIS, Case study: State-owned Banks, Partially
Private and Private Banks in Iran
129
o Getting feedback from customers about the
quality of banks’ services both financially and non-
financially and how much they are satisfied with
them.
o Make sure that decisions are made on the
basis of real data not emotions or unreal
assumptions.
o Finding suitable policies which are in
favor of both customers and stakeholders.
o Determining the sections which need to be
improved to meet customers’ needs in more
desirable ways.
o Defining the problematic areas in the
organization and providing proposals to solve these
problems.
o Utilizing benchmarking strategy in order
to positively heighten the institution’s
performance.
o Nowadays, non-financial performance
criteria have been taking more attention as an
emerging asset especially in performance
measurement (Ittner, Lacker, &Rajan, 1997). The
reasons that banks are being attracted toward the
non-financial measures as well as the financial
ones are summarized as follows (Secme et al,
2009):
o The change in cost calculation methods.
o The ever increasing of competition in each
sector especially in banking industry.
o The image in national and international
platforms.
o External demands change and
unpreventable increase in the changes in
information technologies. This paper is organized as follows: a
comprehensive literature review on the
performance measurement of banks through
different methods is given in Section 2. In Section
3, the methodology of the research is presented. In
the next section, the analysis of findings for
performance evaluation in Iran Banking Sector is
discussed. And in the last section, conclusions and
some comparison with previous studies are made.
2. LITRATURE REVIEW
In the literature, there are a large number of studies
realized by different methods to measure banks’
performances and the need for such studies is
increasingly growing. Some of these empirical
studies are presented as follow;
Cinar (2010) provides a decision support
model in order to help the bank selecting the most
appropriate location for a bank’s branch
considering a case study in Turkey using fuzzy
AHP and TOPSIS.
Sun (2010) develops an evaluation model
based on the fuzzy analytic hierarchy process and
the technique for order performance by similarity
to ideal solution, fuzzy TOPSIS, to help the
industrial practitioners for the performance
evaluation in a fuzzy environment. The proposed
method enables decision analysts to better
understand the complete evaluation process and
provide a more accurate, effective, and systematic
decision support tool.
Doumpos and Zopounidis (2010) present a
case study on the implementation of a multicriteria
approach to bank rating. The proposed
methodology is based on the PROMETHEE II
method implemented in an integrated decision
support system. Special emphasis is put on the
sensitivity of the results with regard to the relative
importance of the evaluation criteria and the
parameters of the evaluation process.
Secme et al. (2009) propose a fuzzy multi-
criteria decision model to evaluate the
performances of banks. Fuzzy AHP and TOPSIS
are integrated in the proposed model. The results
show that not only financial performance but also
non-financial performance should be taken into
account in a competitive environment.
Bruce Hoa, Wu (2009), presents a hybrid
approach to conducting performance
measurements for Internet banking by using data
envelopment analysis (DEA) and principal
components analysis (PCA).
Sufian (2009) investigates the efficiency of
Malaysian banking sector around the Asian
financial crisis 1997 using the Data Envelopment
Analysis (DEA) approach. To examine the
robustness of the estimated efficiency scores under
various alternatives and to differentiate how
efficiency scores vary with changes in inputs and
outputs, this study focuses on three major
approaches viz., intermediation approach, value
added approach, and operating approach.
Liu (2009) employs slacks-based efficiency
measures, i.e., considering the slacks in input and
output factors, to measure the performances of 24
commercial banks in Taiwan.
Wu et al. (2009) proposed a Fuzzy Multiple
Criteria Decision Making (FMCDM) approach for
banking performance evaluation based on BSC. In
this research the evaluating performance index are
prioritized based on the four perspectives of a
Balanced Scorecard (BSC), then the three MCDM
analytical tools of SAW, TOPSIS, and VIKOR
were respectively adopted to rank the banking
Caspian Journal of Applied Sciences Research, 2(3), pp. 128-138, 2013
130
performance and improve the gaps with three
banks as an empirical example. The analysis
results highlight the critical aspects of evaluation
criteria as well as the gaps to improve banking
performance for achieving aspired/desired level.
Applying the three mentioned MCDM tools among
three banks, bank C has gotten the first rank. It
indicates that all the ranking results are identical.
However, the final values of the three banks
calculated by SAW and TOPISIS are extremely
close to each other. In this case, the VIKOR
method is found to be a better method of
assessment to clearly discriminate the banking
performance.
Lin et al. (2009) applies particle swarm
optimization (PSO) to obtain suitable parameter
settings for support vector machine (SVM) and
decision tree (DT), and to select a subset of
beneficial features, without reducing the
classification accuracy rate. In order to evaluate the
proposed approaches, dataset collected from
Taiwanese commercial banks are used as source
data. The experimental results showed that the
proposed approaches could obtain a better
parameter setting, reduce unnecessary features, and
improve the accuracy of classification
significantly.
Beccalli (2007) investigates whether
investment in information technology (IT) –
hardware, software and other IT services –
influences the performance of banks using a
sample of 737 European banks over the period
1995–2000.This paper analyses whether IT
investment is reflected in improved performance
(measured using both standard accounting ratios
and cost and alternative profit efficiency
measures).
3. RESEARCH METHODOLOGY
Regarding to our subject essence of research model
and the experts’ viewpoints in Iran’s central bank,
Melli bank, Saderat bank and Parsian bank are
selected as the representatives of state-owned
bank, partially private bank and private bank,
respectively due to their high market share among
other Iranian banks, hence the three mentioned
banks constituted our case study. The experts are
the head masters or high rank managers with at
least 10 years service and Bachelor degree in the
three mentioned banks.
This study compares the financial and non-
financial performances of the selected state-owned
bank, partially private bank and private banks in
Iran. For this aim, fuzzy AHP and TOPSIS
methods are integrated. While fuzzy AHP is used
for determining the weights of main and sub-
criteria, the TOPSIS method is used for evaluating
the performances of the mentioned banks.
For ranking these banks, the managers are
asked to score a point to each criteria using
LIKERT spectrum. The mean of the scores and the
weights gained form fuzzy AHP are used as the
inputs for TOPSIS method for ranking the three
mentioned banks. The financial data is obtained
from each bank’s supervision. In the following,
Fuzzy AHP and TOPSIS techniques are explained
in detail.
3.1. Extent Analysis Method on Fuzzy AHP
Analytic Hierarchy Process (AHP) is one of the
well-known Multi- criteria decision making
techniques that first proposed by Saaty (1980).
Although the classical AHP includes the opinions
of experts and makes a multiple criteria evaluation,
it is not capable of reflecting human’s vague
thoughts. The classical AHP takes into
consideration the definite judgments of decision
makers (Wang & Chen, 2007).Thus the fuzzy set
theory makes the comparison process more flexible
and capable to explain experts’ preferences
(Kahraman et al., 2003). The first study on FAHP
was carried out by Van Laarhoven and Pedrycz
(1983). Chang (1996) proposed the extent analysis
method based on the utilization of triangular fuzzy
numbers for pair-wise comparisons.
In this study, Chang’s extent analysis method
on fuzzy AHP, therefore triangular fuzzy numbers
(TFN) are used. Triangular fuzzy numbers are
represented as l/m, m/u, or (l, m, u) in which l, m
and u refer to, respectively, the lower value, modal
value and upper value.
Let X={x1, x 2, x 3,..., xn}= , G={ g 1, g 2, g 3,...,
gn} be an object set and a goal set respectively.
Then each object is taken and extent analysis for
each goal is performed respectively. Therefore, m
extent analysis values for each object can be
obtained, with the following signs:
Where all are TFNs. The
steps of Chang’s extent analysis can be given as
following: Step 1: The value of fuzzy synthetic extent with
respect to the ith object is defined
Si =
Amile et al.
Performance Evaluation of Banks using Fuzzy AHP and TOPSIS, Case study: State-owned Banks, Partially
Private and Private Banks in Iran
131
To obtain , the fuzzy addition
operation of m extent analysis values for a
particular matrix is performed such as:
and to obtain ,the fuzzy
addition operation of ( j=1,2,…,m ) values is
performed such as :
And then inverse of the vector above is computed
, such as:
Step 2: As M1=(l1,m1,u1)and M2 =(l2,m2,u2)are
two triangular fuzzy numbers , the degree of
possibility of
M2 =(l2,m2,u2)≥M1 =(l1,m1,u1)is defined as
V(M2 ≥ M1 ) = [ min( (x) , (y)]
y≥x
(5)
and can be expressed as follows:
V(M2 ≥ M1 ) =hgt (d) =
1 ,if m2 ≥ m1
0 if l1 ≥ u2
if otherwise
(6)
Where d is the ordinate of the highest intersection
point D between and . To compare M
1and M 2, we need both the values of V (M1≥
M2) and V (M2≥ M1).
Step3: The degree possibility for a convex fuzzy
number to be greater than k convex fuzzy M i
(i=1,2,...k) numbers can be defined by
(i=1,2,…,k)
V( M≥ M1 ,…, MK ) = V[(M ≥ M1 ) and
V(M≥ M2)and… and
(M≥ Mk)]= min V(M≥ MI) (7)
Assume that d (A i) =min V (S İ ≥S K)for k =
1,2,...,n ;
k≠i . Then the weight vector is given by
W'= (d'(A1),d '(A2),...d '(An))T (8)
Step 4: Via normalization, the normalized weight
vectors are
W =(d(A 1),d(A 2),...,D(A n ))T where W is
a non fuzzy number.
(9)
o Buyukozkan and Cifci (2012) used a
combined fuzzy AHP and fuzzy TOPSIS for
based strategic analysis of electronic service
quality in healthcare industry.
o Jenab et al. (2012) utilized Fuzzy AHP
for Manufacturing Complexity Analysis.
o Kumar, (2012) applied fuzzy AHP and
TOPSIS methodology to evaluate 3PL in a supply
chain.
o Tao (2012) used Fuzzy AHP Model to
Risk Assessment in the Supply Chain
Management.
o Kabir and Sumi (2012) applied an
integrating Fuzzy AHP with TOPSIS Method for
the Selection of Concrete Production Facility
Location.
o Gurumurthy and Kodali (2012) utilized
Fuzzy AHP for the selection of a methodology to
improve the product development process.
o Sheikhi et al. (2012) used Fuzzy AHP for
Selecting the Native and Non-Native Music
Portfolio in Reducing of Stress.
3.2. TOPSIS Method
The TOPSIS (Technique for Order Preference by
Similarity to Ideal Solution) method was firstly
proposed by Hwang and Yoon (Hwang & Yoon,
1981). According to this technique, the best
alternative would be the one that is the nearest to
the positive ideal solution and the farthest from
the negative ideal solution (Benitez et al., 2007).
The positive ideal solution is a solution that
maximizes the benefit criteria and minimizes the
cost criteria, whereas the negative ideal solution
maximizes the cost criteria and minimizes the
benefit criteria (Wang et al., 2006).
In this study, TOPSIS method is used for
determining the final ranking of the alternatives. Step1: Decision matrix is normalized via Eq.(10):
Caspian Journal of Applied Sciences Research, 2(3), pp. 128-138, 2013
132
Step2: Weighted normalized decision matrix is
formed:
vij = w i * rij j = 1,2,3,...J , i = 1,...,n (11)
Step3: Positive ideal solution (PIS) and negative
ideal solution (NIS) are determined:
minimum values (13)
Step4: The distance of each alternative from PIS
and NIS are calculated
= i=1,2,…,J (14)
= i=1,2,…,J (15)
Step5: The closeness coefficient of each
alternative is calculated
CLi =
Step6: By comparing CC i values, the ranking of
alternatives are determined.
o Tavana and Hatami-Marbini (2011)
utilized Adjusted and modified TOPSIS, AHP and
entropy method for prioritizing five mission
simulators for the human exploration of Mars.
o Yue (2011a) applied Extended TOPSIS
with interval numbers for assessing air quality at
the Asian Olympic Games in Guangzhou.
o Yue (2011b) utilized Extended TOPSIS in
order to recruit an on-line manager for a local
chemical company.
o Chang et al. (2010) used TOPSIS for
Evaluation of the performance of 82 Taiwanese
mutual funds for consecutive 34 months.
o Dagdeviren (2010) used ANP and
modified TOPSIS for personnel selection problem
in manufacturing systems.
o Jahanshahloo, Lotfi, and Izadikhah (2006)
utilized TOPSIS with interval data for comparing
15 bank branches based on financial ratios.
o Shyur (2006) applied ANP and modified
TOPSIS for ranking commercial-off-the-shelf
products by their overall performance in an
electronic company.
4. FINDINGS ANALYSIS
4.1. Performance Evaluation’s Indicators
The general model of the performance evaluation
is illustrated in the hierarchical structure in Fig. 1.
The first level determines the best total
performance which is one of the main goals
Fig. 1: Hierarchical structure of model for total performance evaluation
Amile et al.
Performance Evaluation of Banks using Fuzzy AHP and TOPSIS, Case study: State-owned Banks, Partially
Private and Private Banks in Iran
133
4.2. Financial Performance Evaluation
Despite the existing of many types of financial
ratios in the evaluation of banks’ performances,
evaluation results can vary according to the
different ratios. A bank indicating a high
performance according to one ratio may have a
very low performance according to another ratio.
Lack of an objective methodology causes mistrust
among bank managers (Secme et al, 2009).
Financial ratios have been grouped as
profitability, return on assets, capital adequacy
ratio, share of attracting sources and demanding
loss ratio.
The hierarchical structure in Fig. 2 shows the
financial aspect of the performance evaluation.
At first, the weights of variables are acquired
via fuzzy AHP. For obtaining the value of each
criterion, the Chang Extent Analysis is applied.
The final weights of financial criteria are
presented in table 1. After obtaining the weights through AHP, the
banks are ranked using TOPSIS. Norm
normalization is applied for normalizing financial
amounts for each bank as presented in table 2.
Fig. 2: Hierarchical structure of model for financial performance evaluation
Table 1: The final weights of financial criteria
iw
iwwi
Capital adequacy ratio 0.122
Demanding loss ratio 0.148
Return on assets 0.188***
Share of attracting sources
Profitability
0.248**
0.294*
Table 2: Norm normalization
Capital
adequacy
ratio
Demanding
loss ratio
Return on
assets
Share of
attracting
sources
Profitability Normalization
Melli 3 9.14 11 25.4 20.75 784.0 0.573 0.833 0.612 0.625
Saderat 3.6 10.2 2.7 22.8 6.4 0.584 0.639 0.204 0.549 0.193
Parsian 4 8.16 6.8 23.6 25.1 0.649 0.512 0.515 0.569 0.756
Balanced matrix and determination of the
closeness (CL*) to an ideal solution and ranking
of banks in terms of financial performance are
shown in table 3. The bank with greater CLi enjoys better
performance. According to table 3, Melli bank is
placed on the first rank and Parsian and Saderat
are ranked as the second and third, respectively. 4.3. Non-financial Performance Evaluation
Evaluating financial performances only reflects an
organization’s economic aspect. However, the
other issue that is as significant as a bank’s
economic performance is the evaluation of non-
financial performance (Secme et al., 2009). The calculation steps are the same as in
financial performance evaluation. A sample
calculation for Pricing is given in Table 4.
Caspian Journal of Applied Sciences Research, 2(3), pp. 128-138, 2013
134
Table 3: Ranking of banks in financial performance
Weighted
normalization
cli Rank
Melli 787.0 787.. 0.157 781.0 0.184 0.798 1
Saderat 78701 0.095 0.038 781.0 0.057 0.055 3
Parsian 0.079 78700 78700 0.141 0.222 0.745 2
Fig. 3: Hierarchical structure of model for non-financial performance
Table 4: Total value of the non-financial main criterion pricing for each bank
Interest
rate
Bank
loan
rate
Deposit
interest
rate
Normalization Weighted
Normalization
Total
value
Melli 08. .84 .80 78.04 7800. 7801. 78144 7801. 78007 7801. Saderat .84 08. .80 780.4 78.40 78..0 7810. 78100 7800. 78.00 Parsian 08. 080 .8. 7840. 78.7. 78..0 7811. 7810. 78040 78.0.
Amile et al.
Performance Evaluation of Banks using Fuzzy AHP and TOPSIS, Case study: State-owned Banks, Partially
Private and Private Banks in Iran
135
Table 5:Non-financial criteria values
Main Criteria Sub criteria Total value of non-financial criteria
Melli Saderat Parsian
Staff
(0.149)
Physical evidence
(0.067)
Promotion
(0.085)
Availability to customers (0.018)
Accountability to customers(0.134)
Service expressing ability(0.190)
Being confidant(0.257)
Work efficiency(0.212)Politeness and good
behavior(0.190)
Design Elements of Floor, wall and
Ceiling (Colors, Pattern, and
Material) (0.184)
Complex factors of furniture(0.133)
Equipment(0.325)
Lighting(0.160)
Style(0.197)
Advertising(0.218)
Promotional mix(0.214)
Public relations(0.283)
Direct marketing(0.286)
0.579 0.548 0.602
0.589 0.510 0.624
0.573 0.519 0.626
Service quality
(0.229)
Operation process
(0.164)
Electronic channels
(0.103)
Physical situation
(0.075)
Sensibility(0.223)
Trust(0.258)
Empathy(0.229)
Reliability(0.290)
Replacement of lost ATM(0.110)
Opening of different accounts(0.392)
Giving different liabilities(0.499)
Internet banking(0.395)
Telephone banking(0.131)
ATM(0.474)
The place of branch(0.722)
The number of branches(0.278)
0.576 0.551 0.598
0.528 0.568 0.632
0.569 0.548 0.608
0.533 0.572 0.623
For acquiring the ranking of the three
mentioned banks in non-financial performance,
the values of each criterion must be calculated and
multiplied by total weights and then the positive
and negative ideal points are estimated. CLi of
each bank is computed. The bank with greater CLi
enjoys better performance. According to table 6,
Parsian bank is placed on the first rank and Melli
and Saderat are ranked as the second and third,
respectively.
4.5. Total Performance Evaluation
Finally, banks’ total performance is calculated.
Total financial and non-financial values for each
bank are obtained by aggregating the total values
of their main criteria. In the calculation, financial
and non-financial total values are multiplied by
their weights acquired from FAHP. Then, the
positive and negative ideal points are calculated
and the CLi of each bank is gained. The bank with
greater CLi has better performance. According to
table8, Parsian bank is placed on the first rank and
Melli and Saderat are ranked as the second and
third, respectively.
Caspian Journal of Applied Sciences Research, 2(3), pp. 128-138, 2013
136
5. DISCUSSION
In this section, some comparisons are made in
which the differences and similarities between
this study and the previous ones.
Cinar (2010) did a survey about selecting the best
model for the location of bank branches. In this
study, there were 5 major criteria and 21 sub-
criteria that reflect the mission and strategy of the
organization. Fuzzy AHP was used for
determining weights and TOPSIS was applied to
rank the candidate cities while in the present
study, physical position was considered as one of
the main criteria in non-financial performance
which was also divided in to two sub-criteria
which are the branch location and the number of
branches. In this paper, fuzzy AHP was used for
acquiring weights and TOPSIS was applied for
ranking the main criteria of non-financial
performance. The obtained results from the two
researches have shown that banks need to
recognize meaningful variables for selecting their
location according to banks’ strategy and mission.
Table 6: Rankings of banks in terms of non-financial performance
No. cli Rank
Melli 0.433 2
Saderat 0.294 3
Parsian 0.696 1
Table 7: Financial and non-financial total values
Parsian Saderat Melli Wj Total performance
0.745 0.055 0.798 0.479 Financial performance
0.696 0.294 0.433 0.521 Non-financial performance
Table 8: Rankings of banks in terms of financial, non-financial and total performances by the TOPSIS method
No. cli Rank
Melli 0.568 2
Saderat 0.226 3
Parsian 0.780 1
Sun (2010) also integrated FAHP and
FTOPSIS for performance evaluation of four
companies. The results illustrated that two
dimensions of supply chain ability and production
ability had the greatest importance for the
companies and human resource gained the third
priority while in the present paper, profitability in
financial and service quality in non-financial
obtained the first priority.
Secme et al. (2009) investigated the financial
and non-financial performance of banks using
FAHP and TOPSIS. Their findings showed that
non-financial performance has great significance
and it can even cover the weak financial
performance. Their findings are in line with the
results of this paper.
Hung Yi Wu et al. (2009) used FAHP and
three other MCDM techniques for banks
performance evaluation based on balanced score
card. In financial dimension, return on assets was
announced as the first priority and profit per
share, operating revenues, return on investment,
net profit margin and debt ratio were obtained the
next priority, respectively. In this study,
profitability, share of attracting resources, return
on assets, demanding loss ratio and capital
adequacy ratio have acquired the first to last
priority, respectively.
Doumpos and Zopounidis (2010) ranked the
banks using PROMETHEE II while in the present
paper; TOPSIS was applied for ranking banks.
The results of both studies are used for
understanding the weaknesses and strengths and
for bank performance evaluation.
6. CONCLUSION
In financial institutes, especially in banking
activities, management’s need for performance
measurement has been increased due to the
globalization. This study set out to determine the
banking system status after the presence of private
and partially private banks in Iran and make a
comparison between their financial, non-financial
and total performances utilizing a fuzzy model to
Amile et al.
Performance Evaluation of Banks using Fuzzy AHP and TOPSIS, Case study: State-owned Banks, Partially
Private and Private Banks in Iran
137
find out how effective and productive their
performances are using suitable variables.
FAHP method is utilized to determine the
weights of the main and sub-criteria of the
performance evaluation hierarchy. The TOPSIS
method is used for ranking of banks in terms of
their financial, non-financial and total
performances. In addition to financial criteria,
non-financial performance criteria have been
evaluated for three mentioned banks.
According to the results, Parsian bank has
placed after Melli bank in terms of financial
performance, but regarding to its first rank in
terms of non-financial performance, Parsian has
the first rank in terms of total performance. Due to
the second rank of Melli bank in terms of non-
financial performance, it has the second rank in
terms of total performance. Saderat has the third
rank in terms of financial, non-financial and total
performance due to its weak performance in terms
of financial and non-financial performance.
The considerable point in total performance is
that the obvious difference between financial and
non-financial performance is the determinant
point in total performance. It means that having a
good performance especially in terms of financial
performance does not guarantee having the best
total performance. In the comparisons, non-
financial performance is found to be more
important than financial performance by the
decision makers regarding the fierce competitive
environment.
There were also some limitations in
conducting this research which are briefly
mentioned in the following; lack of an
information center about banks’ performance
status, lack of a good statistic and bank data
center available for researchers, and weak
cooperation culture in some banks.
Further research should be done to rank the
institutions and companies as alternatives using
SAW, VIKOR and ELECTRE and compare the
obtained finding with the present studies.
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