NAAC – SSR Cycle IV

1.2 Academic Flexibility

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Semester V Hours/Week: -17UBO540801 Credits: 2

Self-Paced Learning:ECONOMIC BOTANY

(Partially Online-Course)

Course Outcome1. To understand the economically important crops2. To study the morphology and uses of medicinal plants3. To acquire the importance of medicinal plants for human welfare4. To acquire scientific knowledge on preparation of valuable economic

plant products5. To produce beverages and narcotics from specific plants6. To study plants used for the preparation of latex, dye, resin, gum and

fibres.

Unit IStudy of binomial, family, morphology of useful parts and economicimportance of the following: cereals: rice, wheat, maize, pearl millet and fingermillet. pulses: red gram, black gram, bengal gram, rarden pea and clusterbean.

Unit IIStudy of binomial, family, morphology of useful parts and economicimportance of the following: fruits: apple, banana, mango, papaya grapeand guava. Spices: nutmeg, cinnamon, fennel, fenugreek and pepper.

Unit IIIStudy of binomial, family, morphology of useful parts and economicimportance of the following: fibres: cotton, jute, sissal hemp, coconut andflax. Essential oils: lemongrass oil, sandal wood oil, olive oil, jasmine oil andeucalyptus oil.

Unit IVStudy of binomial, family, morphology of useful parts and economicimportance of the following: beverages & narcotics: coffee, tea, cocoa,tobacco and ganja. Tannins & resins: myrobalan, wattle bark, canada balsam,turpentine and gum arabic.

Unit VStudy of binomial, family, morphology of useful parts and economicimportance of the following: latex & dyes: chicle, gutta percha, rubber, indigo

and haematoxylin. Drugs: digitalin, santonin, ephedrine, nux-vomica andserpentine.

Text Book1. Pandey B.P.2005.Economic Botany.S.Chand &Company Pvt.Ltd.,

New Delhi.

References1. Pandey B.P.2011.College Botany. Vol.III. S.Chand & Company Pvt. Ltd.,

New Delhi.2. Verma V. 2009. Text book of Economic botany. Ane Books Pvt. Ltd.,

New Delhi.3. Pandey BP. 2007. Botany for degree students, S.Chand &Company Pvt..

Ltd., New Delhi._____

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1.2.1 New Courses

(2017-18)

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Semester V Hours/Week: -17UBO530502 Credits: 2

Additional Course - Extra Credit:HORTICULTURE AND LANDSCAPING

Course Outcome1. To acquire basic knowledge on horticulture.2. To understand the scope and division of horticulture.3. To learn the importance of nursery.4. To study the various propagation methods of horticultural plants.5. To understand the landscaping technique for various types of gardens.6. To understand the principle, planning and designing of various gardens.

Unit IIntroduction –scope and division of horticulture. History of gardening-some famous gardens in India. Types of garden – public and communitygarden, kitchen garden. Garden implements and accessories.

Unit IINursery structures - nursery beds, propagating frames, hot beds, greenhouse and glass house. Nursery management - propagation methods -cuttage, layerage, graftage and buddage. Potting and repotting. Preparationof soil mixture. Garden operations-planting and transplantation, pinching,disbudding, defoliation, pruning, watering, mulching and topiary.

Unit IIITerrace garden, Rock garden, Indoor gardening, hydroponics, pergolas,Bonsai and lawn.

Unit IVCut flowers, flower arrangements, commercial floriculture, cultural practicesof rose, jasmine, chrysanthemum and orchids.

Unit VLandscaping principles – planning designs for house gardens, institutionaland industrial gardens – Lawns: different grasses, maintenance of lawnsand turf in play grounds, gardens and golf courses; special types of gardens:traffic islands, vertical garden, roof /terrace garden, bog garden, water garden,planning parks and public garden; beautification of urban areas.

Books1. Kumar N., 1990, Introduction to Horticulture, Rohini agencies, Nagercoil.

2. Prasad, 2005, Principles of Horticulture, International Book Dept.,Deharadun.

References1. Chauhan, D.V.S., 1968, Vegetable production in India, Ram Prasad sms,

Agra.2. Edmund J.B. Senn T.L Andrews F.S and Halforce R.G., 1990, Funamentals

of Horticulture 14th Edn., Tata McGraw Hill Co. Pvt., London.3. Gopalaswami Iyengar K.S., 1970, Complete Gardening in India, Kalyan

Press, Bangalore.

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Semester III L P C17UEC330205 6 - 4

ACCOUNTING PACKAGES FOR MANAGERS

Course Outcomes1. Imparting basic knowledge of computerized accounting2. Enabling how to prepare voucher.3. How to maintain the cost.4. Maintaining inventories.5. Application of MS excels6. To acquire the current knowledge about accounting packages

Unit-I: FUNDAMENTALS OF COMPUTERIZED ACCOUNTING (10 hrs)Fundamentals of computerized accounting – computerized accounting Vsmanual accounts. Architecture and customization of TALLY – Features ofTally- Configuration of Tally screens and menus – Creation of company–Accounts info - groups - various kinds of groups: Primary and secondarygroups - creation, alteration & deletion of Primary and secondary groups -creation, alteration and deletion of ledgers

Unit-II: INTRODUCTION TO VOUCHERS (12 hrs) Introduction to vouchers – Entry, payment, receipt, sales, purchase, contraand Journal vouchers- Editing and deleting vouchers - Extraction of Daybook- Trial balance - Profit and loss account - Balance sheet - Configuration:General, accounting masters & voucher entries.

Unit-III: INTRODUCTION TO COST CENTRE (12 hrs)Introduction to Cost Centre & Cost Category - creation, alteration anddeletion of cost category - Creation, alteration and deletion of cost centers- Voucher entries using cost centres - Cost centre class - Budgets - creation,alteration and deletion of budgets - TDS - TCS - VAT - statutory features -Payroll - bill wise details - interest calculation – Bank reconciliation Statement- multi currency

Unit-IV: INTRODUCTION TO INVENTORIES (10 hrs)Introduction to inventories - Inventory features -Inventory info - creation,alteration and deletion of stock group, stock category, stock item – Godown- Accounting vouchers using stock items - inventory vouchers - Types ofinventory vouchers - Purchase order processing - sales order processing -Pure inventory voucher entries.

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Unit-V: INTRODUCTION TO MS EXCEL (10 hrs)Introduction to MS Excel and its features – Programmes and applications -spread sheets – Building worksheets – Entering data, editing and formattingworksheets – Creating and formatting different types of charts – Applicationof financial and statistical function – Organising data using Automatic rulesaving, opening and closing of work books.

TEXT BOOK1. AK Nadhani, Simple Tally 9, BPB Publications, Chennai. 2014

REFERENCES1. Vishnu P. Singh (2012), “Tally. ERP 9”, Computech Publications Ltd.,

New Delhi.2. Nadhani A.K and Nadhani K.K. (2005), ‘Implementing Tally’, BPB

Publications, New Delhi.3. Srinivasa Valaban (2012), Computer applications in Business, Sultan &

Sons, New Delhi.4. Rizwan Ahmed (2016) Margham Publication, Chennai

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Semester III L P C17UEC330206 - 2 2

Practical:FINANCIAL ADVANCED ACCOUNTING PACKAGES

Course Outcomes1. Practicing the creation of voucher ledger.2. Preparation of Final Account3. Application of Tax procedure4. Preparing of salary slips or Pay Roll5. To acquire the Excel Calculation6. To get overall practical knowledge in accounting packages

Practicals1. Creation, alteration and deletion of companies and user defined

Accounting groups.2. Creation, alteration and deletion of ledgers and Final accounts and

Balance sheet preparations.3. Voucher entries in single entry mode and double entry mode.4. Voucher entries using Cost Centers and Cost Categories.5. Creation and alteration of budgets and multi Currencies.6. Voucher entries using bill wise details and interest calculation7. Creation of Payroll, Bank Reconciliation Statement8. Voucher entries Applying VAT, TDS and TCS.9. Creation, alteration and deletion of inventory masters & Accounting

voucher entries using stock items.10. Order processing and voucher entries using accounting and inventory

vouchers.11. Creating a work sheet Mark sheet, Pay slip, PF Contribution list etc.12. Creating charts and Creating a list for the enclosures

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103102

Semester IV L P C17UBU430301A 4 - 4

Core Elective-I (WD):CORPORATE ACCOUNTING FOR MANAGERS

Course Outcomes1. Acquire the knowledge pertaining to share of a company2. To make the students know how to prepare Financial Statement of JSC3. Import the knowledge of valuing share and Goodwill of a company.4. Understand the procedure for holding company Accounts.5. Acquire the knowledge of new format of banking company A\C6. To practice the corporate Accounting concepts

Unit-I: ISSUE OF SHARES (12 Hrs)Shares - issue of shares - forfeiture and reissue of shares- Issue of BonusShares and Right Shares

Unit-II: PREPARATION OF FINANCIAL STATEMENTS OF A JOINTSTOCK COMPANY (12 Hrs)

Preparation of Profit & Loss Account and Balance Sheet. Treatment ofTaxation and Provision for Taxation in Final Accounts of Companies.Treatment of Dividend and Bonus to Shareholders. (Simple Problems only)

Unit-III: VALUATION OF SHARES AND GOODWILL (12 Hrs)Meaning and Features; Types of Goodwill; Factors affecting Goodwill;Goodwill Valuation Methods - Valuation based on Average Profits and SuperProfits.Valuation of Shares: Concept of Valuation of Shares; Need for Valuation;Factors affectingValuation of Shares; Valuation of Equity Shares based on Net Assets andProfitability; Net Asset Valuation of Participating Preference Shares; FairValue of a Share.

Unit-IV: ACCOUNTS OF HOLDING COMPANIES (12 Hrs)Meaning of Holding and Subsidiary Companies; Need for ConsolidatedFinancial Statements; Preparation of Consolidated Balance Sheet of aHolding Company with one Subsidiary. (Simple Problems only)

Unit-V ACCOUNTS OF BANKING (12 Hrs)Accounts of Banking Companies- Final accounts and Balance Sheet. (NewFormat)

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TEXT BOOK1. R.L. Gupta & M. Radhaswamy, (latest Ed), Corporate Accounting, Sultan

Chand & Sons, New Delhi.

BOOKS FOR REFERENCES1. Shukla MC, Grewal TS & Gupta SC, (2006), Advanced Accounts,Volume

II, S.Chand & Company Ltd., New Delhi.2. Joseph. T, (2009), Corporate Accounting, the Tata McGraw – Hill

Education Private, Limited, New Delhi.3. S.P. Jain & K.L. Narang, (2004), Advanced accountancy Volume II, Kalyani

Publishers, New Delhi.4. T. S. Reddy and A. Murthy, (latest Ed.), Corporate Accounting, Margham

Publications, Chennai.(Theory 20% & Problems 80%)

Note:Any revision of relevant Indian Accounting Standard would becomeapplicable Immediately.

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Semester IV L P C17UBU430301B 4 - 4

Core Elective I (WD):TAXATION FOR MANAGERS

Course Outcomes1. Acquire the knowledge of basic concept of taxation2. To enable the student to prepare income from Salary FORM 163. Enable the students to prepare income from business and income from

hour property4. To enable the student acquire practicability in calculation of capital gain

& Income from other sources.5. Understand the latest introduction of GST Amendment Act 20176. To learn the importance of Tax for the managers.

Unit-I: BASIC CONCEPTS (12 Hrs)Basic concepts: Income, person, Assessee, Assessment year, previous year,gross total income, total income, maximum marginal rate of tax. Residentialstatus of all person, and its effect on tax incidence .Exempted income undersection 10 (in relation to individuals).

Unit-II: INCOME FROM SALARY (12 Hrs)Salaries, - Basis of charge - Allowances, Provident Fund- gratuity, Pension,Leave enhancement- Deduction of Gross Salary u/s 16, (excluding perks)

Unit-III: INCOME FROM HOUSE PROPERTY AND INCOME FROMBUSINESS (12 Hrs)

Income from house property - basis of charge – determination of annualvalue - Deduction u/s 24 (Basic Simple Problems only)Profits and gains of business or profession,- basis of charge – methods ofaccounting - deductions (Excluding Profession).

Unit-IV: CAPITAL GAIN AND INCOME FROM OTHER SOURCES(12 Hrs)

Capital gain: basis of charge – short and long term capital gains – computation– indexed cost of acquisition and improvement – exemptions (Simpleproblems only). Income from other sources – Theory concept only.

Unit-V: GOODS AND SERVICES TAX (12 Hrs)

TEXT BOOK1. Vinodk Singhania and Dr. Monica Singhania; Students guide to income

tax, Taxmann Publications.(New Assessment Year). (Unit 1 to Unit 4)2. V. S. Datey. Indirect Tax Law and practice, Taxmann Publications Pvt.

Ltd., New Delhi, Unit 5

BOOKS FOR REFERENCES:1. T.S.Reddy&Y.Hari Prasad Reddy; “Income Tax Law and Practices”;

Margham Publication; Chennai.2. Dr. Sanjeev Kumar. Systematic Approach to Indirect Taxes3. Dr. Vinod K. Singhania, Element of Service Tax, Taxmann Publications

Pvt. Ltd., Delhi.4. Dinakar Pagare, “Income tax – Law & Practice “ Sultan Chand & Sons,

New Delhi,

Online Readings/Supporting Material* Finance Act for relevant Assessment Year* CBDT Circulars & Latest court judgments

(Theory 40% & Problems 60%)_____

Goods & Service tax – concepts and general principles, Dual nature, Chargeof GST and taxable goods & services, Valuation, Payment of GST and filingof returns.

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137136

Semester V L P C17UBU530214A - - 2

Self paced learning (POC)ADVERTISING & SALES PROMOTION

Course Outcomes1. Related basic concepts in Advertising with practical situation becomes

a habit of learning exercise among students2. They become very familiar with all major concepts relating to advertising

& Sales promotion3. Marketing Communication Industry is mapped with consumer behavior

and media for overall knowledge enhancement by student4. Students to cultivate more creative and innovation5. Overall awareness of Advertising and sales promotion technique among

students6. To learn Advertisement and sales promotion practical situations and to

give more insights about this subjects

Unit-I: INTRODUCTION TO ADVERTISINGIntroduction to Advertising –meaning, objectives its role and functions -Advertising in Marketing Mix – Advertising decisions – Types of Advertising- economic, social and ethical issues, DAGMAR approach - IntegratedMarketing Communication – strategic integration of marketing functionsand promotional functions - relationship between product mix and promotionmix.

Unit-II: ADVERTISING MEDIAAdvertising media – types –characteristics – Merits and limitation – mediascene in India – types of media – press and broadcasting – outdoor andother media. Response Process in Advertising – Consumer and mentalprocess in buying, AIDA model, Hierarchy of effects model, Informationprocessing model - Brand and Brand Equity – definition of branding -Characteristics of a good brand name, image, brand positioning, personality,attributes and consequences

Unit-III: CONSTRUCTION OF AN ADVERTISIEMENTConstruction of an Advertisement – visualization – copy - basic approachesto copy writing – types of copies – types of headlines – types of illustrations– types of layout – principles governing copywriting. Advertising Budget –Top down and Build up approach, methods of advertising – Advertising

Creativity- meaning of creativity, Creative strategy, Creative tactics,Advertising Appeals, USP theory of creativity, Copywriting, Illustration.

Unit-IV: MEDIA PLANNING AND SCHEDULINGMedia planning and scheduling strategy – media planning parameters -media mix, media characteristics, selection of media, evaluation of media,media scheduling strategy - Evaluation of advertising effectiveness – Needand purpose of evaluation, pre-testing and post – testing techniques.Advertising agencies – Importance, role and functions – Organizationalstructure – advertising department – agency commission and fee – types ofad agencies.

Unit-V: SALES PROMOTIONSales Promotion – Definition, Nature, Objectives and significance of salespromotion – Promtional Mix – Consumer oriented – Trade Oriented –Promotional Tools - reason for its rapid growth, promotional strategy, typesand techniques of sales promotion - Concepts and Case Study Analysis

Text Book1. Advertising theory & Practice – Chunawalla, Kumar, Sethuia,

Subramanian 2014 – Himalaya Publishing House, Mumbai - 04.

References:1. Advertising & Sales Promotion by Belch & Belch, TMH2. Advertising Management by M.V.Kulkarni, EPH

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Semester V L P C17UBU530214C - - 2

Self-paced Learning (POC)BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY

Course Outcomes1. To know about the various events2. To understand the techniques and competencies required to plan for

events3. To manage the events like men, material, money and minutes4. To ensure the relationship in the customers5. To acquire the knowledge and competencies required to promote,

implement and conduct special events6. To learn practical knowledge about event management

Unit-I: CORPORATE ETHICSValues – concepts – types and formation – principles of managerial ethics –relevance of ethics and values in business

Unit-II: CORPORATE SOCIAL RESPONSIBILITY (CSR)Social responsibility of a business firm – stakeholders – response of Indianfirms towards CSR

Unit-III: CONSUMER PROTECTIONConsumerism – unethical issue in sales, marketing and technology –competitive strategy

Unit-IV: BUSINESS AND ECO SYSTEMMarkets for eco system services – issues and opportunities for business insocially and environmentally sensitive world – social and environmentalproblems and shaping market – 3 P’s of sustainability – people – profits

Unit-V: ROLE OF GOVERNMENTRegulatory framework – SEBI – competition Act – Competition Commissionof India

TEXT BOOK:1. Baxi C.V & Prasad Ajit, Corporate social responsibility, Excel Books,

2014

REFERENCES:1. Kaur Tripat, Values and ethics in management, Galgotia publications,

20102. Chakraborty S.K, Human values for managers, Excel Books, 20103. Badi R.V & Badi N.V., Business ethics, vrinda Publications, 2010

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Semester V L P C17UBU530302A 4 - 4

Core Elective-II (WS):PROJECT MANAGEMENT

Course Outcomes1. To understand the project management concepts2. To impart knowledge on Project identification & Appraisal3. To help the students to identify feasible projects4. To know the methods of financing such projects and controlling its cost5. To learn and understand about project evaluation6. To know about how to prepare project in Business

Unit-I: INTRODUCTIONNature and contents of project management: project characteristics-Attributesof a good project manager- Taxonomy of projects- Projects environment –History of project management – Project as a conversion process – projectlife cycle – project roles – A System approaches to project management.

Unit-II: PROJECT IDENTIFICATION & APPRAISALIntroduction – Government & the regular – project identification – Projectpreparation – Tax incentives and Project investment decisions – Tax planningfor project investment decisions – Zero based project formulation –Technical, Commercial, Economic, Financial and Managemnt appraisal –Social cost benefit analysis and project risk analysis.

Unit-III: PROJECT FINANCINGProject cost estimation – Project financing – Financial evaluation of projects– Financial Projections – Project planning and scheduling – Estimation,Resource analysis, Justification and Evaluation – Teams and organization –Projects cost control.

Unit-IV: PROJECT REVIEWRole of management and leadership in project environment – Problem –solving and decision making – Project review Rehabilitation of sick Units –Project organization – Project Contracts

Unit-V: PROJECT EVALUATIONMeaning – Project review and administrative aspects – Computer aidedproject management – Options in projects – Risk analysis – Topics of intereston project management.

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TEXT BOOK1. Chandraprasanna, Projects-Planning, Analysis, Selection, Implementa-

tion and Review, Tata McGraw Hill, New Delhi 2012.

REFERENCES1. Maylor Harvey, Project management, Pearson Education, New Delhi,

20102. Rao P.C.K, Project Management & Control, Sultan Chand & Sons. New

Delhi, 2011.______

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Semester V L P C17UBU530302B 4 - 4

Core Elective-II (WS):LOGISTICS & SUPPLY CHAIN MANAGEMENT

Course Outcomes1. To understand about Logistics & Supply chain management concepts2. To learn the importance on logistic and supply chain management in the

current business Scenario3. To identify various dimensions of financial supply chain management4. To learn the perspective of E-Finance and its Legal Aspects5. To Understand the Global logistics concepts6. Students have get some idea about Logistics and supply chain

management Planning

Unit-I: INTRODUCTION TO LOGISTICSFundamentals of Logistics- Definition and Activities-Aims and importance-Progress in Logistics and Current Trends-Organization and AchievingIntegration.

Unit-II: PLANNING THE SUPPLY CHAINLogistics Strategy-Implementing the Strategy-Locating Facilities-PlanningResources-Controlling Material Flow

Unit-III: MEASURING AND IMPROVING PERFORMANCE OF SUPPLYCHAIN

Procurement-Inventory Management-Warehousing and Material HandlingTransport-Global Logistics

Unit-IV:SUPPLY CHAIN MANAGEMENTBasic Concepts of supply Chain Management-Planning and Sourcing-Makingand Delivering-Returns-It and Supply Chain Management- Port Management

Unit-V: FINANCIAL SUPPLY CHAIN MANAGEMENTFinancial Supply Chain- Elements of Financial Supply Chain Management-The Evolution of e-Financial Supply Chain-E-Financial supply chain- E-Financial supply chain banks Perspective-Legal Aspects of E-FinancialSupply Chain.

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Text Books:1. Raghuram G. & Rangaraj. N.,Logistics and supply Chain Management,

Macmillan Publication, 2012

References:1. Agarwal B.K., Logistics and supply chain Management, Macmillan

Publication, 20092. Martin Christopher., Logistics and Supply Chain Management: Creating

Value-Adding Networks, Ft Prentice Hall, 2010_____

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145144

Semester V L P C17UBU540601A 2 - 2

Skill Based Electives I: (BS) TRAINING AND DEVELOPMENT

Course Outcomes1. To know about the various events2. To understand the techniques and competencies required to plan for

events3. To manage the events like men, material, money and minutes4. To ensure the relationship in the customers5. To acquire the knowledge and competencies required to promote,

implement and conduct Special Events6. To learn practical knowledge about event management

Unit-I: Introduction to Training Concept (3 Hours)Objective and concepts of Training-Scope of Training-Training and HRD-Benefits of training to Organization-Recent Trends in Training

Unit-II: Training Needs (3 Hours)Steps in Training-identification of Job Competencies-Criteria for identifyingtraining needs Assessment of Training Needs-Methods and Process of needsAssessment.

Unit-III: Training for Operatives (3 Hours)Trainer Identification, Methods-On the Job-Off the Job-Instructions-Apprenticeship-Vestibule-Coaching-job rotation

Unit-IV: Training for Managers (3 Hours)Need & Importance of Management Development-Methods-Coaching-Position. Rotation-Multiple Management-Mentoring-Lectures-Brainstorming-Simulation-Selective Reading-Role play-Sensitive

Unit-V: Evalution of Training Program & Action Plan (3 Hours)Definition & need – evaluation, design and techniques-Kirkpatrick model ofevaluation – CIRO model-Cost Benefit Analysis-Return on Investment oftraining- Action Plan

Text Book:1. Janakiram.B.Training & Development, Biztantra, 2010

References:1. Mcgrath E.H., Training for Life & Leadership in Industry, 4th edition,

PHI, 2009.2. Irwin.LGoldstein, Training in Organizations, Thomson, 2010.

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Semester V L P C17UBU540601B 2 - 2

Skill Based Electives I: (BS)EVENT MANAGEMENT PRACTICES

Course Outcomes1. Understand how to create an event that achieves specific objectives

for the client2. Have an understanding of the various event elements and how to cost-

effectively employ them3. Apply the principles of professionalism and ethics to event management4. Apply accounting and financial knowledge and business administration

skills to the operation of events.5. Create, plan , and implement effective programming for events.6. Identify and apply discipline-specific practices that contribute to the

local and global community through social responsibility and economiccommitment.

Unit-I: INTRODUCTION TO EVENT MANAGMENT (3 Hrs)Defining and event- Types of events- size of events- Advantages offeredby events - Importance and scope of events – Event as a marketing tool-Diverse Marketing needs addressed by events

Unit-II: KEY ELEMENTS OF EVENTS (3 Hrs)Key elements of events - Event infrastructure core concept core people –core talent – core Structure.

Unit-III: FIVE C’S OF EVENT (3 Hrs)Conceptualizing and designing events – 5 C’s of events. Activities in eventmanagement. Planning – organizing –Staffing – leading – co-ordination –controlling - Event management information systems.

Unit-IV: THE EVENT SITE AND ASSESSMENT (3 Hrs)Choosing the event site – Managing the events as a project – the organizationmanager and the team during the event – Environmental assessment –competitive assessment – business assessment. Problem analysis –opportunity and resource analysis -

Unit-V: ACTION PLAN (Practical Learning) (3 Hrs)Organize an event in your college or department – State the objectives ofthe event, Develop a strategic plan for marketing and execution –

Make a competitive assessment of the environment before conducting theevent

BOOKS FOR REFERENCES:1. Sanjaya singh Gaur & Sanjay V Saggere, Event Marketing and

Management, 2003, Noida, Vikas Publishing house Pvt. Ltd.2. Anton Shone and Bryn Parry, Successful event management, 2008,

New Delhi, Cengage Learning India Pvt. Ltd.

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Semester VI L P C17UBU630215 6 - 4

INVESTMENT MANAGEMENT

Course Outcomes1. To enable the students to understand the nature, scope and structure

of International Business2. To make the student ensure the international Business Environment3. To impart basic knowledge and skills on International Business Policy

Practices to students4. To learn and understand the foreign Direct investment concepts5. To understand the activities of international economic institution6. To know about international agreement

Unit- I: Introduction to Investment (10 Hours)Investment –Features of Investment – Principles of Investment – Variouskinds of Investment – Stages involved – Investment Vs Speculation– Sourcesof Investment Information

Unit- II: Investment Risk Analysis (10 Hours)Investment Risk - Systematic Risk- Unsystematic Risk - Business Risk -Measurement of Risk - Corporate Securities - New Issue Market - Allotmentof Shares - Bonus share Debentures, Bonds -Guide lines

Unit- III: Stock Exchange (10 Hours)Conventional Stock Exchanges - New Stock Exchange - Primary Market ,Secondary Market - Listing of Securities - Security Market Indicators -Securities and Exchange Board of India (SEBI) - Objectives- Functions -SEBI Guidelines.

Unit- IV: Fundamental Analysis (10 Hours)Fundamental Analysis - Economic Analysis - Industry Analysis - CompanyAnalysis - Technical Analysis - Types of Charts – Indicators – Evaluation -Return Analysis - Security Valuation

Unit- V: Portfolio Analysis (10 Hours)Portfolio Analysis – Portfolio Construction & Management - PortfolioEvaluation & Portfolio Revision

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TEXT BOOK1. Dr. S. Krishnamoorthy & S. Maria John : Investment Management –

Paramount Publications, Palam, 2015

REFERENCE1. Dr. V.K.Bhalla, Investment Management – S.Chand & Company Ltd,New

Delhi, 20152. Dr. Preeti Singh, Investment Management-Himalaya Publishing

House,Mumba, 2015

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Semester VI L P C17UBU630303A 4 - 4

Core Elective-III (WS):SERVICE MARKETING

Course Outcomes1. Better exposure to students about the evolution and growth of service

marketing sector2. They gain expert knowledge on marketing of the wide variety of service

also available3. Concepts of service design and expanded service marketing mix becomes

familiar to students offer better employability skills to students4. Emerging Business sector like Healthcare, Hospitality, Tourism,

Education, Logistics and Entertainment Industries5. Students are more inclined to tackle challenges and opportunities in

banking and financial service sector6. To enable students to gain knowledge on marketing on various services

Unit-I: THE CONCEPTS OF SERVICE (8 Hours)Meaning and definition of service – Service economy - services marketing –Nature and scope – Unique characteristics - evolution and growth of servicesector – classification of services – difference between goods and service –significance – impact of social environment on the growth of servicesmarketing in India – Challenges and issues.

Unit-II: SERVICE DESIGN (8 Hours)Service design – expanded Marketing Mix - The Service process – factorsto be considered in designing service process - Relationship betweenservices and goods – Consumer Service –Buyer Behavior – Decision makingprocess – types of service layout – service benchmarking - marketsegmentation, targeting and positioning.

Unit-III: SERVICE LIFE CYCLE (8 Hours)Service Life Cycle – New service development – Service Blue Printing –GAP’s model of service quality – Measuring service quality – SERVQUAL –Service Quality function development – service product concept – pricingin service – methods - service promotion.

Unit-IV: SERVICE AND CHANNEL OF DISTRIBUTION (8 Hours)Location of service and channel of distribution – classification of location –factors governing location – role of service intermediaries – Franchising –

Agent Brokers – Quality of service - Service marketing triangle – IntegratedService marketing communication.

Unit-V: FINANCIAL SERVICE (8 Hours)Marketing of Service – Financial services, Banking, Insurance, Healthservices, Hospitality – Tourism, Logistics , Education, Entertainment sectors,Professional or consultancy – Telecommunication services.

TEXT BOOKS1. Service Marketing and Management by B.Balaji – S.Chand & Co.,

2014

REFERENCE1. Services Marketing Christopher H.Lovelock and Jochen Wirtz, Pearson

Education, 2014.2. Services Marketing by Vasanthi Venugopal and Raghu V.N. – Himalaya

Publishing House, 2013.

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Semester VI L P C17UBU630303B 4 - 4

Core Elective-III (WS):STRATEGIC MANAGEMENT

Course Outcomes1. The students will come to know the various strategies used by the firms

at different instances.2. The students will inherit the strategic decision making skills3. The students will have the knowledge of various business models4. The students will understand the role of strategic management in business5. The students will analyze how strategic implementation takes place in

organizations6. The students will evaluate the strategies operated in different firms

Unit-I : Strategic Management – An introduction (8 hrs)Strategic management – conceptualization – features of strategy –differences between strategy and tactics – policy & strategy – a comparison– levels of strategy – corporate level, business level & functional levelstrategies.

Unit-II : Strategic Management – Process, role & limitations (8 hrs)Strategic decision making – approaches to strategic decision making -strategic decision making process – role of Strategic Management inbusiness and non business organizations – limitations of StrategicManagement.

Unit-III: Corporate Strategies (8 hrs)Stability strategy – Expansion or growth strategy – retrenchment strategy –combination strategy – corporate restructuring – forms of corporaterestructuring.

Unit-IV: Choice of strategy & strategy Implementation (8 hrs)Process of strategic choice - corporate portfolio analysis – assessment ofportfolio analysis – strategy implementation – McKinsey’s 7s model –structural implementation – behavioural implementation – functional andoperational implementation.

Unit-V: Strategy evaluation and control (8 hrs)Strategic evaluation – requirements – strategic control – types – differencesbetween strategic and operational control – the control process – types of

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operational control – evaluation techniques for strategic control andoperational control.

Text book:1. Dr. S. Sankaran, Strategic management, Margham Publications, 2013

REFERENCES :1. Azar Kazmi, strategic management and business policy, Tata McGraw

Hill Publication, 20112. L.M.Prasad, Business Policy and Strategic Management, Sultan chand

and sons, 2010.3. P.K.Ghosh, Strategic Planning and Management, Sultan chand& sons,

2010.

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4. Wheelan & Rangarajan, Concepts in Strategic Management & BusinessPolicy, Pearson Education, 2010.

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Semester VI L P C17UBU640602A 2 - 2

Skill-Based Elective:

PRACTICAL STOCK TRADING

Course Outcomes1. To impart the practical knowledge of stock trading2. To learn and understand primary and Secondary Market3. Students will have the knowledge of Trading Mechanism of stock

Exchange4. Students can learn the practical stock trading knowledge5. Practical learning about in the field of Capital and Money Market6. Students can learn Derivative market concept

Unit-I : THE PRIMARY & SECONDARY MARKET (4 Hours)Functions of New Issue Market – Methods of Floating of New Issues –Operators in the New Issue Market – Listing of Securities. SecondaryMarket- National Stock Market System – Over the Counter Markets – SHCIL– Depository System – Stock Exchange – Derivatives (Practical Work)

Unit-II TRADING MECHANISM OF STOCK EXCHANGE (4 Hours)Classification of Stock Markets – Listed Shares – Procedure for Buying andSelling Shares – Steps in Buying and Selling – Types of Delivery – Transferof Securities – Stock Market Reporting – Stock Market Index – InsiderTrading.

Unit-III : OPTIONS & FUTURE (4 Hours)Option – Meaning – Types – Option Trading – Margins Valuation of options– Valuation of put option –Index option - Option Markets Hedgers andspeculators – Future contracts – Future Markets – Clearing house – Marginsfuture positions – Spot prices- Forward prices Vs Future Prices- Future VsOptions.

Unit-IV : ACTION PLAN (Practical Work) (5 Hours)1. Practical Learning in the field of Capital and Money Market2. Day To-Day Practices of Stock Market3. Model Demo of Share Trading4. Online Trading5. Spot Trading and DMA

TEXT BOOK:1. M. Y.Khan, “Indian Financial System”, Tata Mc-Graw Hill. 20142. Clifford Gomez, “Financial Markets, Institutions and Financial Services”,

PHI Learning Private Limited, New Delhi-2009.3. V.K Bhalla, Investment & Securities markets in India, Himalaya Publishing

House, New Delhi. 2010

REFERENCES:1. R.P. Rustagi, “Financial Analysis and Financial Management”. 20102. L.C. Gupta, “Export Study of Tracking in Shares and Stock exchange”.3. Report on Currency and Finance – RBI.4. P.N.Varshney, D.K.Mittal , “Indian Financial System”, Sulthan Chand &

Sons5. H.R.Machiraju, “Indian Financial Sysem”, Vikas Publishing House.6. Online Trading: Http://virtualstocks.icicidirect.com / Gamesite/ customer/

login.aspx

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17717625

Semester VI L P C17UBU640602B 2 - 2

Skill-Based Elective:MANAGEMENT AND BUSINESS CASES

Course Outcomes1. To enable the basic concepts in management with practical situations.2. To understand the business and management cases3. The student will analyze management cases and try to analyze cases4. To know about practical knowledge in case studies5. To know and understand the General Management Issues6. To learn the recent management practices

Unit- I INTRODUCTION TO CASE METHODS (5 Hours)Introduction to case method – principles underlying case method – CaseMethod of instruction – Case writing – Case Method and Roles.

Unit-II: CASE TUDIES & MAJOR CONCEPTS (4 Hours)Case studies on the major concepts of OB: Organizational culture –Organizational change – Leadership - Motivation

Unit-III: CASE STUDIES & MAJOR CONCEPTS OF HRM (4 Hours)Case studies on the major concepts of HRM: Human resource development,Performance Management, Career Planning. Employee satisfaction – Casestudies on the major concepts of Marketing management: Marketing strategyand Brand Management.

Unit-IV: CASE STUDIES ON GENERAL MANAGEMENT (6 Hours)Case studies on General Management issues: Strategic management,Globalization, recent management practices, Ethics and social responsibility- Case studies from famous companies: General Management Issues - CurrentManagement and Business issues and case analysis.

Text Book:1. Neeta Basporkikar, Cases Methods- Cases in Management, 2nd Edition,

Himalya Publishing House, Hew Delhi, 2010

References:1. Cases in Management, 1st Edition, Excel Publishers private Lts, (All India

Management Association) New Delhi, 20052. G..P. Capt., H.Kaushal, Cases study solutions, - Marketing 2nd edition -

Macmillan India Limited, New Delhi. 20053. G..P.Caps. H.Kaushal, Case study solutions – Human resources 2nd edition

– Macmillan India Limited, New Delhi, 2005_____

17917826

18118027

4948

Semester II L P C17UCC230205 4 - 2

MULTIMEDIAAssurance of Learning:After completing this course the student will be able to* Demonstrate basic skills using Photoshop software and the peripherals.* Demonstrate the use of layers to effectively manipulate an image.* Demonstrate an ability to use a range of tools and filters in Photoshop.* Create a movie and banner using simple animation.* Create, manipulate, and edit text and graphics to obtain desired graphical

outcomes.* Design, create, edit, and manipulate animation using several animation

tools and techniques.* Explain and utilize components to create interactivity.* Utilize and understand sound and sound formats in flash movies.

Unit-I: (12 hrs)Photoshop: Getting to know the Work area-Using the Tools – Working withTools and Tool properties – Using Panels and Panel locations- SamplingColor .

Unit-II: (12 hrs)Basic Photo Correction : Straightening and Cropping an Image – Using SpotHealing Brush Tool – Repairing areas with Clone stamp tool. Working withSelections – Manipulating the Selections - Using Magic Wand Tool -UsingMagnetic Lasso Tools- Resizing and Copying Selection.

Unit-III: (12 hrs)Layer Basics: Using Layers and Layer Panel – Rearranging Layers – ApplyingGradient to Layer.Masks: Creating Masks – Creating a quick Mask – Refining a Mask.

Unit-IV: (12 Hrs) INTRODUCTION: Flash MX Environment – Toolbar – Toolbox – Timeline- Panels-Property Inspector.

Unit-V: (12 Hrs)GRAPHICS TOOLS IN FLASH: Drawing Tools – Object Selection Tools -Color Selection Tools – Viewing Tools.

Textbooks1. Andrew Faulkner, Conrad Chavez, “Adobe Photoshop CC Classroom in

a Book 2015 release”, Pearson Education Limited, New Delhi.2. K K Thyagharajan , B Anbumani, “FLASH MX 2004”, Tata McGraw-Hill

Publishing Limited, New Delhi, 2004.

Books for Reference1. Bouton (latest version) Adobe Photoshop Fundamental with Image ready

2, BPB Publications, New Delhi.2. Mark Fitzgerald, “Photoshop®CS3 Restoration and Retouching Bible”,

Wiley Publishing, Inc, Canada, 20083. Alex Michael, “Understanding Flash MX-2004”,Focal Press, 2004.

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28

5150

Semester II L P C17UCC230206 - 2 2

Practical:MULTIMEDIA

1. Creating designs using Photoshop

2. Changing Background using Photoshop

3. Working with Layers and Selection in Photoshop

4. Printing Photos and designs using Photoshop

5. Moving four balls

6. Human Movement using Animation

7. Letter animation

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29

Semester IV L P C17UCC430301B 4 - 4

Core Elective-1:MANAGING INNOVATION

Assurance of Learning:After completing this course the student will be able to:* Be proficient with the general principles of innovation* Knows innovation in creativity* Understand the theories of innovation* Understand the process of innovation* Familiarize about success of innovation* To reap in the economic benefits of new technological inventions by

commercializing them on time* To accomplish technology transfer* To reduce new product development time.

Unit-I: Innovation and Competitive Advantage (12 Hrs)Identifying Opportunities - Discovering new points of differentiation-Innovation drivers: State – Technology - Types of Innovations; Descriptionsof technology, marketing and organization.

Unit-II: Innovation In Creativity (12 Hrs)Factors influencing creativity - Individual - Team - Leadership; CreatingBreakthroughs in innovation.

Unit-III: Theories:of Innovation (12 Hrs)Major contemporary theories: Disruptive-Networked-Open; Alternativetheories: Evolutionary-Uncontested- Adaptive - Green Initiatives.

Unit-IV: Innovation Process (12 Hrs)Early-stage Innovation, New Product Development-Criticality of the ValueProposition, Differentiation - Paths to Market-Systems of Ideation,Experimentation and Prototyping – Innovation Labs.

Unit-V: Success of Innovation (12 Hrs)Transformation of Business, Business Processes - Recognition and ExecutionStrategies-Designing a Winning Innovative Culture – Patents – Intellectualproperty – successful innovation case studies (any two).

30

105104

Textbook1. Tidd Joe, and Bessant John.(2009), Managing Innovation, 4th Edition.,

Published by John Wiley and Sons, Chichester, UK.2. Prahalad C.K. and Krishna, (2008), The New Age of Innovation: Driving

Concreted Value Through Global Networks, M.S. Published by McGrawHill, New Delhi.

Books for Reference1. Moore, G.A., (2006),Dealing with Darwin: How Great Companies Innovate

at Every Phase of Their Evolution, Capstone.2. Collins, J.,(2009), How the Mighty Fall: And Why Some Companies Never

Give In, Random House.3. Westland, J.C., (2008), Global Innovation Management: A Strategic

Approach, Palgrave Macmillan.

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31

125124

Semester V L P C17UCC530217 4 - 3

BANKING THEORY LAW AND PRACTICE

Assurance of Learning:After completing this course the student will be able to:* After completing this course, the student will be able to* Learn the concepts of banking.* Gain knowledge about the commercial banks* Understand the basic ideas and latest development of banking activities.* Understand of negotiable instrument* Acquire the concept of modern banking

Unit-I: Banking Introduction (12 Hrs)Introduction to banking – Origin of banks – Meaning – Definition – Bankingregulation Act 1949 – Types of Bank – Role of Banks and EconomicDevelopment- Women bank.

Unit-II: Commercial Banking (12 Hrs)Commercial Banking – Meaning – Definition – Structure and Functions ofCommercial Banks – Various types of account – Types of Deposits - Typesof customers – Relationship between Banker and Customer.

Unit-III: Law Relating To Negotiable Instruments (12 Hrs)Negotiable Instruments –Definition – Features - Bill of Exchange – Types -Promissory Notes – Demand Draft – Endorsement- Meaning – General Rule– Crossing of cheques – Payment of Cheques – Collection of cheques.

Unit IV: Central Banking (12 Hrs)Functions of Central Bank - Quantitative and qualitative methods of creditcontrol - Bank rate policy, Open market operations, Cash reserve ratio andselective methods - Role and functions of RBI

Unit-V: E-Banking (12 Hrs)E-Banking – EFT – Mail transfer – Credit cards – Debit cards – ATM –Mobile Banking – Online Banking - Recent Trends and developments inbanking services. Traditional Vs modern Banking.

Textbook1. Sundharam & Varshney; Banking Theory Law and Practices; Sultan

Chand & Sons New Delhi, 2010.

References1. R.K.Madhukar; Dynamics of Bank Marketing; Sri Sudhindra Publishing.

Gupta. S.B., Monetary Economics, S. Chand & Company, New Delhi,1994.

2. Mishra, S.S., Money, Inflation and Economic Growth, Oxford & IBH,New Delhi, 1981. http://www.bmb.co.in/

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33

Semester V L P C17UCC530218C - - 2

Self-Paced Course-IV (POC):TRAINING DEVELOPMENT

Objectives:* To impart the knowledge of Training and Development* To give a knowledge about training and learning* To impart the knowledge of methods of training* To give a knowledge on evaluation of training* To learn about the Mangement Development and Training

Unit-I:Introduction to Training and development and Education – Definition –Meaning - Objectives – Significance – Learning Styles

Unit-II:Principles of Effective Training and Learning – Approches to training –Need – Assessment

Unit-III:Methods of Training – on the Job Training – Off the Job training – BasicTeaching and Presentation skills. CBT (Computer Based Training)

Unit-IV:Evaluation of Training : Introduction – Concept and Priniciples – Planning– Levels - Evaluation of Training and Results.

Unit-V:Management Development : Employee Training and Coaching – Mentoringand Coaching – Training Practices – Training the Trainer – Training forDiversity.

Textbook:1. Human Resource Mangement, L.M. Prasad, Sultan Chand Publishing

House.2. Human Resource Mangement, Dr. F.R. Alexander Pravin Durai

Reference:1. Training and Development,V. Renuka, Margham Publications, 20162. Human Reseource Management, V.S. P. Rao , Excel Publishing House.3. Human Resource Management, K. Ashwa Thapa, Himalaya Publishing.

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34

Semester V L P C17UCC530218A - - 2

Self-Paced Course-IV (POC):BUSINESS ENVIRONMENT

Objectives:* To impart basic knowledge about Business environment and its strategy.* To identify the problem of political system and cultures prevailing.* To create awareness on economic system and the population growth in

different levels.* To understand the variables of Demographic environment, remedies and

suggestions provided for family planning.* To reflect on the types of financial market and its Technological

development.* To determine hoe socio-cultural environment view the society and to

identify its elements.* To recognize the various natural environment and reflect on its resources

available.* To perceive awareness of legal environment through various aspects.

Unit-I:Business – Meaning features Business environment – Meaning, Natureand significance. Micro and Macro environment of Business, Businessstrategy and its relation to environment.

Unit-II:Economic environment- Meaning, economic development, types of economicsystem and role of business economist. Demographic environment –Meaning, Demographic variables, and population growth –caused remediesand suggestions of family planning.

Unit-III:Financial environment –Meaning, classification of financial market, role ofcentral, commercial & Co-operative banks. Technological environment –Meaning, factors Technological development and technological progress.

Unit-IV:Political environment – meaning, effect of political ideologies and politicalsystem. Socio- cultural environment – meaning of culture and society, culturalenvironment, features and elements of culture.

Unit-V:Natural environment –Meaning, various aspects of natural environment,Resources – hand, soil and water resources. Pollution – Benefits and barrierto pollution prevention legal environment – Meaning, Indian contributionand partnership at 1932.

Textbook:.1. Dr. N. Premavathy, Business Environment, Sri Vishnu Publications,

Chennai, 2008.

Books for Reference:1. Dr. Namita Gopal-Business Environment, Tata McGraw-Hill Publishing

company Ltd, New Delhi, 2009.2. Dr. Swabera Isalam & Dr.Evakorlang Kharkongor - Business environment,

Taxmann Publications Pvt.ltd. New Delhi.3. Paul Wetorly and Dorron otter-Business environment, Oxford University

Press, New York, 2008.

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13913835

Semester V L P C17UCC530218B 4 - 4

Self-Paced Course-IV (POC):EVENT MANAGEMENT

Objectives:After completing this course, the student will be able to:* Understand the importance of event management as a managerial skill* Identify event management procedure* Learn the nuts and bolts of conducting an event* Appreciate the significances of Public Relation in event management* Plan and execute various corporate events* Learn to carry out activities during an event* Able to prepare agenda for an event* Able to provide feedback for an event

Unit-I:Historical Perspective- Introduction to event Management- Size & type ofevent

Unit-II:Principles of event Management, concept & designing. Analysis of concept,Logistics of concept.

Unit-III:Feasibility, Keys To Success, SWOT Analysis

Unit-IV:Aim of event, Develop a mission- Establish Objectives Preparing eventproposal- Use of planning tools-Protocols- Dress codes- staging- staffing

Unit-V:Leadership Skills - Managing Team- Group Development- ManagingMeetings

Textbook:1. Event Management By Lynn Van Der Wagen & Brenda R Carlos.

References1. Events Management, Business Pro-collection Events management series,

G. A. J. Bowdin, Routledge, 20102. Event Management: A Professional and Development Approach,

Ashutosh Chaturdevi, Global India Publications Pvt Ltd. 2009.

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37

153152

Semester VI L P C17UCC630219 7 - 5

INCOME TAX

Assurance of Learning:After completing this course, students will be able to :* Understand important basic concepts in Income tax and to determine

residential status of individuals* Compute Taxable salary* Compute taxable income from house property* Determine taxable profit or gain from business or profession* Compute Taxable capital gains and income from other sources* Learned to prepare the income statement of an individual* Encouraged to learn more about the revision of the income tax* Motivated to pay the tax to the government properly.

Unit-I: (21 hrs)Definitions - Previous Year, Assessment Year, Persons , Assessee, sourcesof Income , Gross Total Income, Capital and Revenue Receipts andExpenditure, Residential status and Incidence of Tax, Incomes exempt undersec.10 .

Unit-II: (21 hrs)Computation of Salary income- Meaning and forms of salary- Taxability ofAllowances, Valuation and Taxability of perquisites, Deductions from salaryincome.

Unit-III: (21 hrs)Computation of income from House Property – Types - Taxability of incomefrom let out property and self occupied property, Treatment of unrealizedrent and Arrears of Rent. Deduction u/s24,

Unit-IV: (21 hrs)Computation of Income from Business or Profession - Sources - Deductions– allowable and disallowable items under the Act - methods of valuation ofclosing stock.

Unit-V: (21 hrs)Computation of income from capital gain and other sources - Definition –Capital Gains exempt from Income Tax, Meaning of transfer, Cost ofAcquisitions and Cost of Improvement - Long Term and Short Term Capitalgain – Income from other sources - Grossing up of interest.

Textbooks:1. Dr Vinod K Singhania, Students Guide to Income Tax, Taxmann

Publications Pvt ltd., New Delhi (Latest Edition)

Books for Reference:1. N.Hariharan, Income tax law and practice ,Vijay Nicole , Chennai2. Bagavathi Prasad, Income Tax Law and Practice, Wishwa Prakashan,

New Delhi. (Latest)3. Reddy and Reddy, Income Tax Law and Practice, Margam Publication,

Chennai. (latest)

Theory 30%;Problems 70%

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39

159158

Semester VI L P C17UCC630221 4 - 3

FINANCIAL ACCOUNTING PACKAGE - TALLY.ERP 9

Assurance of Learning:After completing this course, students will be able to :* Learn the basic principles and concepts of computerized accounting and

Accounting Features.* Gain knowledge of Vouchers and types* Acquire the knowledge of Cost and Statutory features* Understand the concepts and practices of Inventory Management* Know the Accounting and Inventory Books.* To provide knowledge on the importance of maintaining various book of

accounts.* Understand and explain the conceptual framework of accounting.* Prepare accounts for various entities under different situations.

Unit-I: (15 hrs)Basics of Accounting –Tally - History – Versions – Advantages – Features-Fundamentals of Tally ERP.9 – F12 Configuration – F11 Features - Creationof Company – Accounting Information - Groups and Ledgers – Edit, Delete,Alter. Final Accounts,

Unit-II: (15 hrs)Voucher Entry in Tally ERP.9 – Accounting Vouchers – Types of Vouchers –Contra, Payment, Receipt, Journal, Sales, Purchase, Credit note, debit note,reversing journals, Memo Voucher Transactions – Display – Trail balance.

Unit-III: (15 hrs)Cost centre – Cost category – Voucher entries using cost centre – Payrollpreparation – Budget and Control – Scenario Management

Unit-IV: (15 hrs)Inventory info – Stock Groups, Stock Categories - God owns / Locations –Units of Measure Stock Items – Inventory Vouchers – Vouchers Entry inTally ERP.9 – TDS – VAT – CST –GST - PoS.

Unit-V: (15 hrs)Tally Vault – Security Control – Tally Audit – Back up and Re store – SplitCompany Data – Export and Import Data – ODBC Connectivity – WebEnabled, Print Preview and Online help – Printing of Reports and Cheques– Tally.NET and Remote Capabilities.

Textbooks:1. Tally ERP.9 , Dr. P. Rizwan Ahmed, Margham Publications, 2016.2. Tally Namrata Agarwal (Unit III)

References:1. Implementing Tally – AK Nadhani and KK Nadhani. (Unit I and II, Unit

IV and V)2. Computer Applications in Business with Tally, Dr. P. Rizwan Ahmed,

Margham Publications, 2016.

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40

41

161160

Semester VI L P C17UCC630222 - 2 2

PRACTICAL:FINANCIAL ACCOUNTING PACKAGE - TALLY.ERP 9

After completing the course, the student will be able to* Learn the basic principles and concepts of computerized accounting and

Accounting Features.* Gain knowledge of Vouchers and types* Acquire the knowledge of Cost and Statutory features* Understand the concepts and practices of Inventory Management* Know the Accounting and Inventory Books.* To provide knowledge on the importance of maintaining various book of

accounts.* Understand and explain the conceptual framework of accounting.* Prepare accounts for various entities under different situations.

1. Creation, alteration and deletion of company2. Creation, alteration and deletion of primary and secondary accounting

groups.3. Final A/Cs with adjustments (Creation and deletion of ledgers)4. Voucher entry problems in double entry mode5. Voucher entry problem in single entry mode.6. Voucher entries using cost centre, Cost Category7. Budget preparation and reporting variance8. Payroll preparation9. Accounting vouchers using stock items10. Order processing and inventory vouchers11. Generation of accounting books and reports12. Generation of inventory books and reports.13. TDS, VAT, CST, and Excise14. GST

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42

Semester VI L P C17UCC630303 4 - 4

Core Elective-III (WS):TOTAL QUALITY MANAGEMENT

Assurance of Learning:After completing the course, the student will be able to* Understand the importance of product and service quality* Identify various quality management principles and process* Know about the tools of quality* Acquire knowledge about the techniques of total quality management* Learn the methodology of quality system* Identify the TQM implementation in manufacturing and service sectors.* Understand the different performance measures.* Identifying the use of technology in total quality management

Unit-I: INTRODUCTION (12 hr)Introduction - Need for quality - Evolution of quality - Definition ofquality - Dimensions of product and service quality - Basic concepts ofTQM - TQM Framework - Contributions of Deming, Juran and Crosby-Barrier to TQM - Quality statements.

Unit-II: TQM PRINCIPLES (12 hr)Leadership – strategic quality planning, quality councils – Employeeinvolvement – Motivation, Empowerment, Team work, Quality circlesRecognition and Reward, Performance appraisal – Continuous processimprovement – PDCA cycle , 5S, Kaizen,- Supplier partnership – partnering,supplier selection, supplier rating.

Unit-III: TQM TOOLS AND TECHNIQUES I (12 hr)The seven traditional tools of quality – New management tools, - Six sigma:concepts, methodology application to manufacturing, service sectorincluding IT – Bench marking – Reason to bench mark, Bench markingprocess – FMEA- STAGES, types

Unit-IV: TQM TOOLS AND TECHNIQUES II (12 hr)Control charts – Process capability – concepts of Six Sigma – QualityFunction Development- Taguchi quality loss function- TPM- concepts,improvement needs – performance measures

Unit-V: QUALITY SYSTEMS (12 hr)Need for ISO 9000- ISO 9001-2008 Quality system – Elements, Documentation,Quality Auditing – QS9000-ISO 14000- CONCEPTS, requirements andbenefits – TQM implementation in manufacturing and service sectors.

Textbook:1. Sharma. D.D., (2005), TQM- Principles, Practices and Cases, Delhi, Sultan

Chand Publications

References:1. James R. Evans and William M. Lindsay, “The Management and Control

of Quality”, 8th Edition, First Indian Edition, Cengage Learning, 2012.2. Suganthi.L and Anand Samuel, “Total Quality Management”, Prentice

Hall (India) Pvt. Ltd., 2006.3. Janakiraman. B and Gopal .R.K., “Total Quality Management – Text and

Cases”, Prentice Hall (India) Pvt. Ltd., 2006.4. Dale H. Besterfiled, et at., “Total quality Management”, Pearson

Education Asia, Third Edition, Indian Reprint 2006.5. Krishnan. K, Karmegam. G and Somasundaram. R, TQM, Coimbatore,

R.K.Publishers.

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16444

Semester V Hours/Week: -17UCH530501 Credit: 2

Additional Core-IADVANCED TOPICS IN CHEMISTRY-I

Course Outcomes1. Students learn the limitations of classical mechanics at molecular length

scales.2. Students understand the differences between classical and quantum

mechanics.3. Students learn how to interpret different spectra.4. Students learn to apply the concepts of probabilities, amplitudes,

averages, expectation values, and observables.5. Students learn about Molecular-level critical thinking skills.

Unit-I: NMRMagnetically active nuclei – simple instrumentation – signals in NMRspectrum – Chemical shift – characteristic chemical shift values of variousprotons and carbons – number splitting and area of the peaks – couplingconstants –introduction to 13C spectroscopy- types of carbons and theirsignals and splitting only.

Unit-II: Organic synthesisBasic principles of synthesis of aromatic compounds-disconnectionapproach-functional group interconversions-synthons- aromaticelectrophillic and neucleophilic substitutions-stratergy I, II and III- aminesynthesis-synthesis of sweetening agents.

Unit-III: Name reactionsAldol, perkin, Knovenegal, Claisen condensation, Cannizaro reaction,Reformatsky reaction, HVZ reaction, Hoffmann elimination, Morkovnikov’saddition, Michael addition, Diels-Alder reaction, Friedel - Crafts alkylation,and acylation.

Unit-IV: Group theorySymmetry elements and operations-properties of a group-Abelian group-cyclic group- point groups of molecules (C

n, C

nv, C

nh, D

nh, D

nd and linear

molecules) - optical activity and dipole moment on the basis of symmetry.

Unit-V: Statistical thermodynamicsPermutation and combination-combinatory rule-probability theorems-microand macrostates-phase space-thermodynamic probability-stasticial

equilibrium-Maxwell-Boltzmann statistics and its derivation-relation betweenentropy and probability.

Text Book:1. Puri B.R., Sharma L.R., Kalia K.K., Principles of Inorganic Chemistry,

(23rd edition) New Delhi, ShobanLal, Nagin Chand & Co. (1993).2. MorrisonR.T, Boyd R.N., Organic Chemistry, (7thedition) New York, Allyn

& Bacon Ltd. (2011).3. Puri B.R., Sharma L.R., Pathania M.S., Principles of Physical Chemistry,

(23rd edition), New Delhi, ShobanLal, Nagin Chand & Co. (1993)4. Kuriakose J C and Rajaram J C, Thermodynamics , Shobanlal co, Jalandar,

New Delhi. (1996)

Reference1. Atkins P.W., Physical Chemistry, (5th edition) Oxford University Press,

London (1994).2. FinarI.L, Organic Chemistry, Vol 1&2, (6thedition) England, Addison

Wesley Longman Ltd. (1996).3. Guide book to organic synthesis Rayman K. Backie Smith

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Semester VI Hours/Week: -17UCH630502 Credits: 2

Additional Core-IIADVANCED TOPICS IN CHEMISTRY-II

Course Outcomes1. Students learn about electron deficient compounds.2. Students know about colour of transition metals and compounds.3. Students understand about organometallic compounds.4. Students understand about organic reaction mechanism.5. Students learn about liquid crystals and their uses.6. Students learn the need of quantum mechanics.7. Students understand the basic concepts of quantum mechanics.8. Students learn the applications of quantum mechanics.

Unit-I: Electron deficient compoundsAcidity of boron trihalides-carbon and silicon tetrahalides-concept of 3-centred and 2-electron bonds in electron deficient molecules-complex boronhydrides-Wade’s rule-color of transition metal compounds and complexes.

Unit-II: Organometallic compoundsDefinition-synthetic uses of Grignard reagents-limitations of Grignardsynthesis-organo-lithium compounds-organometallics in medicine andagriculture.

Unit-III: Organic reaction mechanismElectronic movements and their effects-reaction intermediates-types oforganic reaction-general reactions of alkenes-alkynes-alkylhalides,alcohols,phenols,aliphatic and aromatic carbonyl compounds,carboxylic acids and amines-testing functionality using specific reagents-functional interconversions.

Unit-IV: Liquid crystalsMesomorphic state-mesomorphisim-examples of liquid crystals-vapourpressure-temperature curve-thermography-LCD and seven segment cell-classification of thermotropic liquid crystals-polymorphism in thermotropicliquid crystals.

Unit-V: Quantum mechanicsOld quantum theory-quantum theory of radiation-introduction to quantummechanics-postulates –Schrodinger wave equation-eigen value-eigenfunction-operators- types-properties-particle in one dimensional box.

Textbook:1. Morrison R.T, Boyd R.N., Organic Chemistry (4th edition) New York,

Allyn& Bacon Ltd., (1976).2. Puri B.R., Sharma L.R., Kalia K.K., Principles of Inorganic Chemistry,

(23rd edition) New Delhi, ShobanLal, Nagin Chand & Co., (1993).3. Puri B.R., Sharma L.R., Pathania M.S., Principles of Physical Chemistry,

(23rd edition), New Delhi ShobanLal, Nagin Chand & Co., (1993)

References1. Atkins P.W., Physical Chemistry, (7th edition) Oxford University Press,

London (2009).2. FinarI.L, Organic Chemistry, Vol1&2, (6th edition) England, Addison

Wesley Longman Ltd. (1996).3. Lee J.D., Concise Inorganic Chemistry, UK, Black well science (2006).4. Huheey J E, Keiter E A, Keiter R L and Medhi O K. Inorganic Chemistry:

Principles of Structure and Reactivity, Fourth Edition, PearsonEducation, New Delhi, 2006.

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Semester V L P C17UCO530215A - - 2

Self-Paced Course-I (POC):SOCIAL NETWORKING SERVICES

Course Outcomes:After completing this course, the students will be able to1. Gain knowledge on the social networking services and uses.2. Know the different Social Networking Sites.3. Deal with various Social Networking Apps.4. Gain practical insights of Facebook.5. Understand the comprehensive framework of Twitter and LinkedIn.6. Gain communication and presentation skills required in social networking.

Unit-ISocial Networking Service –Meaning and Definition – History – Social Impact- Features – Emerging Trends – Professional, Curriculum and LearningUses - Niche Networks – Trading Network – Business Model – SocialInteraction – Issues - Psychological effects of Social Networking.

Unit -IISocial Networking Sites (SNS) -Meaning – Basic concepts – Risk andBenefits- Types – Facebook –YouTube – Instagram - Twitter – Reddit - Vine(shut down soon) – Ask.fm -Tumblr -Flickr- Google+ - LinkedIn – Pinterest–VK- ClassMates -Meetup

Unit -IIISocial Networking Apps- Meaning – Functions – Features – Benefits –Types – Messenger – WhatsApp; Calls – Chats -Contacts – Group –Broadcasting – Status – Gallery – Document – Location – Settings - QQChat – WeChat – QZone – Instagram – Viber – LINE - Snapchat - YY

Unit -IVFacebook - Create a Profile –Events – Pages – Groups – Sharing – Message– Friend request – Photos/videos- Tag friends – Post- Understand the privacyoptions - Deactivate a social network profile - Set profile permissions andprivacy settings

Unit -V:Twitter – How does it work – Create an account –Signing Up - Tweets –Following – Followers - Notification – Message –Disadvantage of Twitter –

Deactivation of account – LinkedIn–Profile –My network – Learning – Jobs– interests – Posts – Groups – Privacy and Settings.

References1. https://en.wikipedia.org/wiki/Social_networking_service2. http://www.slideshare.net/ShrutiArya10/introduction-to-social-

networking-sites-and-websites?qid=16074485-0621-4c19-8c0b-5937c59e69dd&v=&b=&from_search=1

3. http://www.uws.edu.au/__data/assets/pdf_file/0003/476337/The-Benefits-of-Social-Networking-Services.pdf

4. https://www.dreamgrow.com/top-15-most-popular-social-networking-sites/

5. http://mashable.com/2012/05/16/facebook-for-beginners/#zt.hb.qTluqt

6. https://www.facebook.com/7. http://mashable.com/guidebook/twitter/8. https://twitter.com/9. http://mashable.com/2012/05/23/linkedin-beginners/#HcgfpgK2QGqW

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Semester V L P C17UCO530215B - - 2

Self-Paced Course-II (POC):ENTREPRENEURSHIP

Course Outcomes:After completing this course, the students will be able to1. Understand various concepts, features and kinds of entrepreneurship.2. Appreciate the significant sources of ideas and techniques used to

generate them.3. Know the procedures of drafting projects and evaluation of the same4. Advocate with various funding and lending agencies and their schemes5. Synthesis various forms assistances provided by government and its

nodal agencies6. Be aware of the choice of selection of Small, Medium and Large scale

enterprise.

Unit I: IntroductionEntrepreneurship concepts -characteristics – Classification – Role ofEntrepreneurship in economic development –Start-ups - Entrepreneurshipas a Career – Entrepreneurial Personality - Characteristics of Successful,Entrepreneur – Knowledge and Skills of Entrepreneur.

Unit II: Idea Generation and Opportunity Assessment:Ideas in Entrepreneurships – Sources of New Ideas – Techniques forgenerating ideas – Opportunity Recognition – Steps in tapping opportunities

Unit III: Project Formulation and Appraisal:Preparation of Project Report –Content; Guidelines for Report preparation –Project Appraisal techniques –economic – Steps Analysis; FinancialAnalysis; Market Analysis; Technical Feasibility.

Unit IV: Institutions Supporting Small Business Enterprises:National level Institutions: NABARD; SIDBI, NIC, KVIC; SIDIO; NSIC Ltd;etc. – state level Institutions –DICs- SFC- SSIDC- Other financial assistance.

Unit V: Government Policy and Taxation Benefits:Government Policy for SSIs - tax Incentives and Concessions – Non-taxConcessions –Rehabilitation and Investment Allowances

Textbook1. Anil Kumar, S., ET.al., (2011)Entrepreneurship Development New Age,

International Publishers, New Delhi.

Books for Reference1. Arya Kumar (2012), Entrepreneurship, Pearson, Delhi,.2. Poornima M.CH (2009), Entrepreneurship Development –Small Business

Enterprises, Pearson, Delhi,3. Michael H. Morris, ET. A (2011)., Entrepreneurship and Innovation,

Cengage Learning, New Delhi.

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Semester V L P C17UCO530215C - - 2

Self-Paced Course-III (POC):SALESMANSHIP AND PERSONAL SELLING

Course Outcomes:After completing this course, the students will be able to1. Understand the basic principles and concepts associated with personal

selling and Salesmanship.2. Be enlightened to the motives of buyers.3. Know the selling process in detail.4. Be empowered with the nuances of preparing sales reports.5. Become proficient with sales promotional techniques and methods.6. Gain familiarity with the promotional mix decisions

Unit-I:Introduction to Personal Selling: Nature and importance of personal selling,myths of selling, Difference between Personal Selling, Salesmanship andSales Management, Characteristics of a good salesman, types of sellingsituations, types of salespersons, Career opportunities in selling,Measures for making selling an attractive career.

Unit-II:Buying Motives: Concept of motivation, Maslow’s theory of need hierarchy;Dynamic nature of motivation; Buying motives and their uses in personalselling

Unit -III:Selling Process: Prospecting and qualifying; Pre-approach; Approach;Presentation and demonstration; handling of objections; Closing the sale;Post sales activities.

Unit-IV:Sales Reports: reports and documents; sales manual, Order Book, CashMemo; Tour Diary, Daily and Periodical Reports; Ethical aspects of Selling

Unit -V:Promotion: Nature and importance of promotion; Communication process.Types of promotion: advertising, personal selling, public relations & salespromotion, and their distinctive characteristics; Promotion mix and factorsaffecting promotion mix decisions.

Textbook:1. C. L. Tyagi and Arun Kumar(2005), Sales Management, Atlantic Publishers

and Distributors Pvt. ltd, New Delhi

References:1. S. K. Sarangi (2011), Marketing Management II, Asian books Private

Limited, New Delhi-----

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Semester V L P C17UCO530215D - - 2

Self-Paced Course-IV (POC):BUSINESS ENVIRONMENT

Course Outcomes:After completing this course, the students will be able to1. Have an overview of business Environment in India.2. Understand the present scenario in the relationship between government

and business in India.3. Analyse the recent developments in the economic, fiscal and monetary

policies of the government.4. Know the cultural environment and the impact of foreign culture over

Indian Business.5 . Understand the constituents of Financial System and environment.6. Critically evaluate the business problems different dimensions of

environment.

Unit -I: Business EnvironmentIt’s Nature & Significance - Types - Micro & Macro Environment -Environmental Analysis & Strategic Management process- Importance &limitations-Approaches to Environmental Analysis

Unit- II: Political EnvironmentConstitutional Environment - Features - Fundamental Rights & Duties-Government and business relationship in India – Provision of ConstitutionPertaining to Business

Unit-III: Economic EnvironmentFeatures and Functions of Economic System - Types of Economic System –Economic System and their Impact of Business – Plan Investment – UnionBudget – Fiscal deficit and revenue deficit – Previous five year plans andNiti Aayog

Unit- IV: Social & Cultural EnvironmentSocial Attitudes – Impact of foreign culture on business – Types of socialorganisation - Business Ethics - Social Responsibilities of business towardsdifferent groups

Unit -V: Financial EnvironmentFinancial System – Financial Institutions – RBI Stock Exchange – IDBI –Non Banking Financial Companies (NBFCs)

Textbooks1. Gupta C.B (2014)., Business Environment, Sultan & Chand Publications,

New Delhi

Books for Reference1. Francis Cherunilam(2014), Business Environment, Himalaya Publishing

House, Mumbai2. Dr. N. Premavathy, Business Environment, Sri Vishnu Publications,

Chennai3. Sankaran, Business Environment, Margham Publications, Chennai

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Semester V L P C17UCO530215E - - 2

Self-Paced Course-V (POC):INNOVATION MANAGEMENT

Course Outcomes:1. Understand the basics of innovation.2. Appreciate the value of creativity.3. Gain exposure to various theories of innovation.4. Comprehend the innovation process.5. Inculcate the nuances of innovation for the success of business.6. Formulate innovative ideas and develop a project proposal

Unit 1: Innovation and Competitive AdvantageInnovation -Introduction, meaning, definition, concepts, nature, importance,early stage of innovation-identifying opportunities-Discovering new pointsof differentiation, Innovation drivers-State-Technology-Types ofInnovations; Descriptions of Technological, Marketing and organization.

Unit II: Innovation and Creativity:Creativity-Meaning, definition, need for and importance of creativity-Factorsinfluencing creativity. Individual-Self evaluation of individual-SWOTanalysis-Team-Group dynamics-Meaning, Characteristics, Stages, Types,Factors affecting group behavior and team building- Leadership –meaningand nature-creating Breakthroughs in Innovation. Perception –Meaning,Definition, Perceptual process, Factors affecting perception and techniquesto improve perception.

Unit III: Innovation TheoriesMajor Contemporary theories: Disruptive –Networked-Open; Alternativetheories: Evolutionary – Uncontested – Adaptive –Green Initiatives

Unit IV: Innovation ProcessNew product development – Criticality of the value proposition,differentiation – paths to market – systems of ideation – Experimentationand Proto typing – Innovation lapse

Unit V: Success and InnovationTransformation of Business – Business processes – Recognition – executionstrategies – designing winning innovative culture – Patents – Intellectualproperties – successful innovation case studies (any two)

Textbooks1. Prahalad C.K and Krishna.(2008) The New Age of Innovation: Driving

Concreted Value Through Global Networks, MS McGraw hill.

Reference Books1. Tidd Joe, and Besant John (2009), Managing Innovation, John Wiley

and Sons, Chichester, UK2. Westland, JC (2008), Global Innovation Management: A strategic

approach, Palgrave Macmillian.3. Moore, G. A. (2006), Dealing With Darwin: How Great Companies

Innovate at Every Phase of Their Evolution, Capstone4. Collins, J. (2009). How the Mighty Fall: And Why Some Companies Never

Give in Random House.

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Semester V L P C17UCO530302A 4 - 4

Core Elective (WS):HUMAN RESOURCE MANAGEMENT

Course Outcomes:After completing this course, students will be able to :1. Gain exposure on the principles and practices of Human resource

management.2. Understand various aspects of recruitment.3. Assimilate various dimensions of training and development.4. Knows significant features of Job evaluation techniques and

compensation policies and procedures.5. Be familiar with various factors influencing motivation and different

mechanisms available for grievance handling.6. Work as HR personnel in organizations.

Unit I (12 Hours)Human Resource Management an Introduction - Meaning and –Objectivesof Human resource management (HRM) - scope - Functions of HumanResource Management - Qualities of HR Manager-Human resourcemanagement as a Profession - Strategic HRM- an overview-Human ResourceInformation System (HRIS).

Unit II (12 Hours)HR- Procurement - Job Analysis-meaning and process-Job Design- HumanResource Planning (HRP) - meaning and significance-factors affecting HRP-Steps in HRP process Recruitment – process and sources – Selection- phasesof selection process - Placement, Orientation and Socialization.

Unit III (12 Hours)HR –DEVELOPMENT- Career Planning- meaning and benefits-EmployeeTraining- meaning and significance- methods of employee training -Management Development programmes.

Unit IV (12 Hours)HR– EVALUATION AND COMPENSATION- Performance Evaluation-meaning and objectives- process and methods of performance evaluation-Job Evaluation- an overview Compensation Administration- FactorsInfluencing Wages and Salary Administration -Components of Wage andSalary Administration-Incentives and Benefits- elements.

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Unit V (12 hours)HR – Maintenance - Employee Safety and health- Essential of an effectivesafety programmes-Discipline and Disciplinary Action- Employee Grievance-Human Resources Audit- Human Resources Accounting- InternationalHuman Resource Management practices – HR Practices in India. – tradeunions

Textbook:1. Durai Pravin (2010), Human Resource Management, Pearson Education,

New Delhi

Books for Reference:1. Mamoria C. B. & Gankar S. V (2008), Human Resource Management,

Himalaya Publishing House New Delhi2. Monappa A and Saiyadain, M (2001) Personnel management, Mc-Graw

Hill Education, New Delhi3. DeCenzo, D.A. & Robbins, S.P (2001), Fundamentals of Human Resource

Management, John Wiley and Sons, New Delhi.

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Semester V L P C17UCO540601B 1 1 2

Skill Based Elective-2:BUSINESS APPLICATIONS OF SPREAD SHEET

Course Outcomes:After completing this course, the students will be able to1. Pass journal entries and post them to ledger2. Know to create, alter and delete companies and ledgers3. Create vouchers for financial transactions4. Form inventory masters and enter financial transactions with stock items5. Create orders, inventory vouchers and extract reports.6. Pass entries using vouchers for given Journal entry problems with or

without stock items.

Unit I: (6 hours)Introduction to Accounting - Meaning -Types of Accounts - Journal -ledger-Trial balance.Skill tested: Passing Journal entries, Preparation of accounts in ledger andTrial Balance.

Unit II: (6 hours)Accounting Packages- Introduction to Tally - Features-Creation andalteration of Companies - Accounting groups- Ledgers creation, alterationand deletion - Final accounts and Balance sheet extraction.-AccountingFeatures.Skill Tested : Creation, alteration and deletion of companies and ledgers

Unit III: (6 hours)Accounting Vouchers - Types of vouchers (short cut keys)- Voucher entries-Extraction of Day book and Trial balance.Skill tested: Entering transactions through vouchers.

Unit IV: (6 hours)Inventory Masters: Creation, alteration and deletion of Stock groups, Stockcategories, Units of Measures, Godowns and Stock items - InventoryFeatures.Skill tested: Creation of inventory masters such as stock items, stock groupsand units of measures. Entering transactions in accounting vouchers usingstock items.

Unit V: (6 hours)Batch wise details - Bill of materials-Purchase and sales order processing -Pure Inventory Vouchers - Entries in Accounting and Inventory vouchersusing stock items.Skill tested: Preparation of orders and creation of inventory vouchers asstore keeper.

Textbooks1. Reddy TS and Murthy, Financial Accounting (2016), Margham

Publications, Chennai. (UNIT I)2. Asok K Nadhani ,(2016) , Tally ERP 9 Training guide, BPB Publications,

New Delhi. (Unit II- Unit V).

Books for Reference1. Soumya Ranjan Behera(2014) , Learn Tally ERP in 30 days,

B. K. Publications Pvt. Ltd, Bhubaneswar2. Shraddha Singh and Navneet Mehra (2014), Tally ERP 9 - Power of

simplicity, V & S Publishers, New Delhi

Theory 1 hourPractical 1 hour

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Semester VI L P C17UCO630220A 4 - 3

INTERNATIONAL BUSINESS

Course Outcomes:After completing this course, the students will be able to:1. Understand the environment of International Business.2. Give a broad outlook on FDI from Indian perspective.3. Get a complete exposure on the nuances of Foreign Exchange.4. Familiarise himself with the risks associated with the risks inherent in

Foreign exchange.5. Read and analyse balance of payments.6. Critically evaluate the international economic events and their impact in

global business.

Unit I: (12 Hours)Growth of International Trade – Globalisation and its consequences.Multinational Companies –merits and demerits. International FinancialSystem. International monetary system- the Gold Standard, the BrettonWoods system of exchange rates, current exchange rate regimes. InternationalMonetary Fund, its resources and lending facilities.

Unit II: (12 Hours)Foreign Direct Investment – meaning and definition. Strategies for ForeignDirect Investment – Modes of Investment – Joint ventures, Mergers andacquisitions. Benefits and costs of Foreign Direct Investment from hostcountry and home country perspective.

Unit III: (12 Hours)Foreign Exchange - meaning. Foreign Exchange dealings and transactions –spot market and forward market. Factors influencing Foreign Exchange rates.Foreign Exchange market – features and trading characteristics, marketparticipants. Participants of Foreign Exchange market. Types of Transactionand Financial instruments of Foreign Exchange market.

Unit IV: (12 Hours)Foreign Exchange Risk and Transaction risk. Types of Foreign Exchangeexposure and risk: Transaction exposure – Operating exposure, Translationexposure, Management of Transaction Risk - hedging, currencydiversification, risk sharing, invoicing, netting and offsetting. Managementof Operating Risk. Management of Translation exposure.

Textbook1. Kevin S (2016), Fundamentals of International Financial Management,

PHI Learning Private Ltd., Delhi.

Books for Reference1. Aswathappa K (2010), International Business, Tata McGraw-Hill

Education, New Delhi2. Justin Paul(2010), International Business, Prentice Hall India Learning

Private Limited, New Delhi.

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Balance of Payment and Balance of Trade: meaning, differences betweenBalance of Payment and Balance of Trade. The current account, the capitalaccount, deficit and surplus, significance of Balance of Payment statement.

Unit V: (12 Hours)

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Semester VI L P C17UCO630303B 4 - 4

Core Elective-III (WS):

PRINCIPLES OF EVENT MANAGEMENT

Course Outcomes:After completing this course, the students will be able to:1. Understand the importance of event management as a managerial skill.2. Identify event management procedure.3. Learn the nuts and bolts of conducting an event.4. Appreciate the significances of Public Relation in event management.5. Plan and execute various corporate events.6. Write a detailed report on corporate events

Unit I: (12 hours)Event- Meaning- Why Event Management- Analysis of Event, Scope ofEvent, Decision Makers. Event Manager Technical Staff- Establishing ofPolicies & Procedure- Developing Record Keeping Systems.

Unit II: (12 hours)Principles for holding an Event, General Details, Permissions- Policies,Government and Local Authorities, Phonographic Performance License,Utilities- Five Bridge Ambulance Catering, Electricity, Water TaxesApplicable.

Unit III: (12 hours)Preparing a Planning Schedule, Organizing Tables, AssigningResponsibility, Communication and Budget of Event- Checklist, Computeraided Event Management– Roles & Responsibilities of Event Managers forDifferent Events.

Unit IV: (12 hours)Introductions to Public Relations- Concept- Nature- Importance-Limitations- Media- Types of Media- Media Management, Public RelationStrategy & Planning. Brain Storming Sessions- Writings for Public Relations.

Unit V: (12 hours)Planning of Corporate Event, Job Responsibility of Corporate EventsOrganizer, Arrangements, Budgeting, Safety of Guests and Participants,Creating Blue Print, Need for Entertainment in Corporate Events AndReporting.

Skill Development1. Preparation of Event Plan for Association meetings, Parent teacher

meetings, and other events2. Preparing Budget for conduct of National level intercollegiate sports

events.3. Preparation of Event Plan for College day Celebrations4. Preparation of Plan, Budget and Conducting COM CARNIVAL.

Textbook1. Mark Sonder (2006), Event Entertainment and production, Wiley; 1st

edition

Books for References:1. Laura Capell (2013),Event Management for Dummies.2. Susuan Friedmann (2013),Meeting and Event Planning for Dummies.3. Corporate Event Production, David Clement (2015), Entertainment

Technology Press Ltd, Cambridge.4. Savita Mohan (2012), Event Management and Public Relation), Enkay

Publishing House.5. Shannon Kikenny (2001), A Complete guide to Successful Event

Planning), Indra Publishing House

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Semester VI L P C17UCO630502 - - 2

Additional Course:WORLD WIDE WEB AND INTERNET MARKETING

Course outcomes:After learning this course, the students will be able to1. Understand basic concepts of WWW and Internet2. Gain exposure on the basic tenets of Internet3. Know the nuances of building e-business4. Possess skills to test the efficiency and efficacy of websites.5. Appreciate significant features and relevance of internet marketing in

the present scenario6. Draft different models of portraying marketing information and

advertising in Internet.

Unit-I:Evolution of World Wide Web and Internet –Web Search elements, Plug-Ins, The search engine, basic facts to be considered by online merchants.Web fundamentals – internet services and languages

Unit-II:Hosting websites – the infrastructure, the service providers, types of webhosting services, Internet Service Provider (ISP), Choosing an ISP- factorsto be considered –major consumer problems with ISP, rating of ISP. Domainnames, choosing and registering, Application Service Providers (ASP)

Unit -III:Building E-Business – the purpose of websites –web site building life cycle– plan the site - define the audience – build a site – define the site structure– develop the visual design. Web Hosting Service – Web Navigation Design– creating user profiles, using scenarios, design guidelines and criteria,hiring a web designer.

Unit-IV:Web site evaluation – Anatomy of a site – colours and its psychologicaleffects, site evaluation criteria, web personalization – components ofpersonalization –intelligent personalized agents, approaches topersonalization – Cookies – Usability guidelines – reliability testing – usertesting eb testing tools –managing images and colours – readability testing.Site content and traffic management.

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Unit -V:Internet Marketing – pros and cons of online shipping – Justification for E-Business. Internet marketing techniques – The E-Cycle of internet marketing– the product, price, place, promotion. Personalization and marketimplications, promoting and Marketing the site, attracting customers to thesite , Tracking customers, Customer service, Customer RelationshipManagement and Evalue

Textbook:1. Jill H. Ellsworth & Mathew V Ellsworth(latest Edition) Marketing on the

internet: Multimedia Strategies for the WWW, Wiley2. Raymond Greenland(2005), Fundamentals of the Internet and www.Tata

Mcgraw Hill Publications, New Delhi.

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Semester VI L P C17UCO640602A 2 - 2

Skill Based Elective-II (WS):

BASIC ACCOUNTING PRACTICES

Course Outcomes:After completing the course, the students will be able to1. Have the basic knowledge in various concepts of advertising.2. Acquaint with the modern methods and avenues of Advertising.3. Aware of various media of Advertising and their significances.4. Possess the skills required for creating an advertisement copy.5. Gain exposure in various Emotional appeals of advertising and its

Importance.6. Know the significance of portraying advertisement slogans with

captions.

Unit-I: (5 Hours)Accounting Definition – Meaning – Objective – Types of Accounts – GoldenRules.Skill tested : Identification of accounts in transactions and application ofgolden rules.

Unit-II: (7 Hours)Journal – Recording in Journal – Ledger – Posting in Ledger (Simple Sums).Skill tested: Passing Journal entries and post the same in ledger

Unit-III: (7 Hours)Subsidiary books – Cash Book – Petty Cash Book – Purchase Book – SalesBook – Purchase return book – Sales Return Book.Skill tested: Preparation of Subsidiary books.

Unit-IV: (4 Hours)Trail balance – Meaning – Methods and types – Preparation of Trial Balance.Skill tested: Preparation of Trial Balance for given balances of variousaccounts

Unit-V: (7 Hours)Final Accounts – Trading Account profit and Loss Accounts – BalanceSheet (Simple Problems).Skill tested: Preparation of Final accounts and Balance sheet withoutadjustments.

Textbook1. Reddy TS and Murthy (2011) , Financial Accounting, Margham

Publications, Chennai.

Books for References1. R. L. Gupta & M. Radhaswamy (2014), Financial Accounting, Sultan

Chand & Sons, New Delhi.2. Reddy TS and Hari Prasad Reddy Y (2008) , Financial and Management

Accounting, Margham Publications, Chennai..

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Sem. I Hours/Week: 317PCA1106 Credits: 2

Software Lab–II(UNIX AND SHELL PROGRAMMING)

1. Use of Basic UNIX Shell Commands: ls, mkdir, rmdir, cd, cat,touch, file, wc, sort, cut, grep

2. Commands related to inode, I/O redirection and piping, processcontrol commands, mails.

3. Shell Programming: Shell script exercises based on following:(i) Interactive shell scripts(ii) Positional parameters(iii) Arithmetic(iv) if-then-fi, if-then- else-fi, nested if-else(v) Logical operators(vi) else + if equals elif, case structure(vii) while, until, for loops, use of break

4. Write a shell script to create a file.(i) Input a page profile to yourself, copy it into other existing file;(ii) Start printing file at certain line(iii) Print all the difference between two file, copy the two files.(iv) Print lines matching certain word pattern.

5. Write shell script for-(i) Showing the count of users logged in,(ii) Printing Column list of files in your home directory

6. Write a shell script to print files names in a directory showing date ofcreation & serial number of the file.

7. Write a shell script to count lines, words and characters in its input8. Write a shell script to compute gcd lcm & of two numbers. Use the basic

function to find gcd & LCM of N numbers.9. Write a shell script to find whether a given number is prime. Take a large

number such as 15 digits or higher and use a proper algorithm.10. Write a shell script to sum series such as sine, cosine etc.

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Sem. I Hours/Week: 317PCA1107 Credits: 2

Self Paced LearningFUNDAMENTALS OF I.T.

Assurance of learning

* To impart the knowledge about various facets of Information Technology.

Unit-I:Information Technology - Meaning - Need - Components Role of IT - IT inmanufacturing, IT in mobile computing, IT in public sector, IT in defense, ITin media, IT in publication, IT and internet. Emerging trends in IT - E-Commerce, IT and supply chain management, IT and SIS, Electronic DataInterchange (EDI).

Unit-II:Emerging Trends of Information Technology: Mobile Communication,Bluetooth, Global Positioning System (GPS), Infrared Communication, SmartCard, Blue Laser Disc, Nano Technology, DNA Computing, QuantumComputer, Holographic Memory.

Unit-III:Internet: Introduction, Relays, Repeaters, Bridges, Routers, Gateways.Internetworking: How networks differ, concatenated virtual circuits,connectionless internetworking, tunneling, internetwork Routing,fragmentation, Firewalls, internet architecture.

Unit-IV:Multimedia: Definition - Building blocks of multimedia - Multimedia System- Applications - Virtual Reality. Internet Tools: Introduction - Web Browser- Electronic Mail - Search Engines - Instant Messaging.

Unit-V:Computer in Business: Computers in Office Automation - Computers inTransaction Processing - Computers as Information Tools for ManagementControl - Computers in Engineering - Business on the Internet. SoftwarePackages: Introduction to Word Processing - Microsoft Word - DesktopPublishing - Database Management Systems- Electronic Spreadsheets.

Books for StudyUnit I, II, III, IV

1. ITL Education Solution Ltd, “Introduction to Information Technology”,Dorling Kindersley (India) Pvt. Ltd, New Delhi.

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Sem. II Hours/Week : 317PCA2114 Credits : 2

Software Lab-IV:MULTIMEDIA

GIMP (Photoshop equivalent)1. Cropping images using Marquee and Lasso Tools2. Working with images using Paint Tools3. Designing Text using Text Tools4. Applying Layer Effects to Images and Texts5. Designing Employee or Student ID card6. Designing seasonal greetings7. Working with Filters8. Designing professional invitations (Conferences)9. Designing brochures or posters for a technical symposium

10. Designing Flexible banners for your college11. Create your own wallpaper for your Desktop12. Design a Web banner for a website13. Develop a website using slice toolSynfig (Flash equivalent)

1. Create an animation for bouncing a ball2. Create an animation for making wheel role3. Create a web banner with simple animation4. Develop a slide show of photos with transitions

Aptana (Dreamweaver equivalent)1. Developing a simple webpage with images and links2. Develop a webpage displaying the timetable of the Department3. Design an application form for Student Admission4. Create your own web blog for college events

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Sem. II Hours/Week: 417PCA2201A Credits: 4

Core Elective-I:PYTHON PROGRAMMING

Assurance of Learning* To explore the fundamental concepts of Python* To understand Basics of Python programming language* To solve simple problems using Python

Unit-I: (12 hours)Introduction to Python: Features of Python - How to Run Python - Identifiers- Reserved Keywords - Variables - Comments in Python - Indentation inPython - Multi-Line Statements - Multiple Statement Group (Suite) - Quotesin Python - Input, Output and Import Functions - Operators. Data Typesand Operations: Numbers - Strings - List - Tuple - Set - Dictionary - Datatype conversion.

Unit-II: (12 hours)Flow Control: Decision Making - Loops - Nested Loops - Types of Loops.Functions: Function Definition - Function Calling - Function Arguments -Recursive Functions - Function with more than one return value.

Unit-III: (12 hours)Modules and Packages: Built-in Modules - Creating Modules - importStatement - Locating Modules - Namespaces and Scope - The dir() function

Unit-IV: (12 hours)File Handling: Opening a File - Closing a File - Writing to a File - Readingfrom a File - File Methods - Renaming a File - Deleting a File - Directories inPython. Object Oriented Programming: Class Definition - Creating Objects -Built-in Attribute Methods - Built-in Class Attributes - Destructors in Python- Encapsulation - Data Hiding - Inheritance - Method Overriding-Polymorphism.

Unit-V: (12 hours)Exception Handling: Built-in Exceptions - Handling Exceptions - Exceptionwith Arguments - Raising an Exception - User-defined Exception - Assertionsin Python. Regular Expressions: The match() function - The search() function- Search and Replace - Regular Expression Modifiers: Option Flags - RegularExpression Patterns - Character Classes - Special Character Classes -Repetition Cases - findall() method - compile() method.

Text Book(s)1. Jeeva Jose and P. Sojan Lal, “Introduction to Computing and Problem

Solving with PYTHON”, Khanna Book Publising Co. (P) Ltd., 2016.

Book for References1. Wesley J. Chun, “Core Python Programming”, Second Edition, Prentice

Hall Publication, 2006._____

- The reload() function - Packages in Python - Date and Time Modules. FileHandling: Opening a File - Closing a File - Writing to a File - Reading from aFile - File Methods - Renaming a File - Deleting a File - Directories in Python.

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Sem. II Hours/Week: 417PCA2201B Credits: 3

Core Elective-I: COMPUTER SIMULATION

Assurance of Learning* Knowing the basic concepts of simulation* Understanding and applying mathematical and statistical models for

simulation* Learning the generation and usage of random numbers* Learning Input modelling for simulation and validating the input and

output

Unit-I: (12 hours)Introduction to system simulation: System concepts - Components of asystem - Discrete and continuous systems - System modeling - Types ofmodels - System simulation - Steps in a simulation study. General Principles- Concepts in Discrete-Event Simulation. The Event Scheduling/TimeAdvance Algorithm - World Views - Manual Simulation Using EventScheduling

Unit-II: (12 hours)Mathematical and Statistical Models: Statistical Models in Simulation -Review of Terminology and Concepts - Useful Statistical Models - Randomnumber generation: Techniques for generating random numbers -DiscreteDistributions - Continuous Distributions - Poisson Process - Properties of aPoisson Process - Non stationary Poisson Process - Empirical Distributions

Unit-III: (12 hours)Queueing Models: Characteristics of Queueing Systems - Queueing NotationLong-Run Measures of Performance of Queueing Systems - Steady-StateBehavior of Infinite-Population Markovian Models - Steady-State Behaviorof Finite-Population Models (M/Mic/KIK) - Networks of Queues

Unit-IV: (12 hours)Random-Number Generation: Properties of Random Numbers - Generationof Pseudo-Random Numbers - Techniques for Generating Random Numbers- Linear congruential method - Multiplicative congruential method - Testsfor random numbers - Frequency tests - Auto correlation tests - Randomvariate generation: Inverse transformation method - Exponential - Uniform -Empirical discrete - Empirical continuous distributions

Unit-V: (12 hours)Input modelling for simulation - Data collection - Identifying the distributionusing histograms - Parameter estimation - Goodness of fit test - Verificationand Validation of Simulation Models - Model Building, Verification, andValidation - Verification of Simulation Models - Calibration and Validation ofModels - Face Validity - Validation of Model Assumptions - Validating -Input-Output Transformations - Input-Output Validation: Using HistoricalInput Data - Input-Output Validation: Using a Turing Test - Outputanalysis for a single model: Types of simulations with respect to outputanalysis - Output analysis for terminating simulations - Output analysis forsteady state simulations

Book for Study:1. Banks, J., Carson, J.S., Nelson, B.L., and Nicol, D.M., Discrete-Event

System Simulation, 4th Edn. Pearson Education, Inc., 2007.

References1. Law,A.W. and Kelton, W.D.,Simulation Modelling and Analysis,

McGraw Hill International, 20002. Gordon, G., System Simulation, Second Edition, Prentice Hall of India,

1995._____

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Unit-I: (12 hours)Introduction to system simulation: System concepts - Components of asystem - Discrete and continuous systems - System modeling - Types ofmodels - System simulation - Steps in a simulation study. General Principles- Concepts in Discrete-Event Simulation. The Event Scheduling/TimeAdvance Algorithm - World Views - Manual Simulation Using EventScheduling

Unit-II: (12 hours)Mathematical and Statistical Models: Statistical Models in Simulation -Review of Terminology and Concepts - Useful Statistical Models - Randomnumber generation: Techniques for generating random numbers -DiscreteDistributions - Continuous Distributions - Poisson Process - Properties of aPoisson Process - Non stationary Poisson Process - Empirical Distributions

Unit-III: (12 hours)Queueing Models: Characteristics of Queueing Systems - Queueing NotationLong-Run Measures of Performance of Queueing Systems - Steady-StateBehavior of Infinite-Population Markovian Models - Steady-State Behaviorof Finite-Population Models (M/Mic/KIK) - Networks of Queues

Unit-IV: (12 hours)Random-Number Generation: Properties of Random Numbers - Generationof Pseudo-Random Numbers - Techniques for Generating Random Numbers- Linear congruential method - Multiplicative congruential method - Testsfor random numbers - Frequency tests - Auto correlation tests - Randomvariate generation: Inverse transformation method - Exponential - Uniform -Empirical discrete - Empirical continuous distributions

Unit-V: (12 hours)Input modelling for simulation - Data collection - Identifying the distributionusing histograms - Parameter estimation - Goodness of fit test - Verificationand Validation of Simulation Models - Model Building, Verification, andValidation - Verification of Simulation Models - Calibration and Validation ofModels - Face Validity - Validation of Model Assumptions - Validating -Input-Output Transformations - Input-Output Validation: Using HistoricalInput Data - Input-Output Validation: Using a Turing Test - Outputanalysis for a single model: Types of simulations with respect to outputanalysis - Output analysis for terminating simulations - Output analysis forsteady state simulations

Sem. II Hours / Week: 417PCA2402A Credits: 4

IDC (WS):DATA ANALYSIS USING R

Assurance of Learning• Perform data analysis with statistical techniques using R• Interpret data in both Diagrammatic and Graphical Representation• Perform appropriate statistical tests using R

Unit-I: (10 Hrs)INTRODUCTION TO R: R as a Statistical Software and Language - R as aCalculator - R Preliminaries - Methods of Data Input - Data Accessing orindexing - Built-in Functions.

Unit-II: (10 Hrs)GRAPHICS: Graphics With R - Graphics Functions - Saving, Storing andRetrieving Work - Diagrammatic Representation of Data - GraphicalRepresentation of Data - Measures of Central Tendency and Dispersion.

Unit-III: (10 Hrs)PROBABLITY AND PROBABILITY DISTRIBUTIONS: Probability:Definition and Properties - Probability Distributions - Some Special DiscreteDistributions

Unit-IV: (10 Hrs)CORRELATION: Introduction - Correlation - Types of Correlation - ScatterDiagram- Coefficient Correlation and its Properties - Computation ofCorrelation Coefficient - Inference Procedures for Correlation Coefficient.

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Unit-V: (10 Hrs)REGRESSION ANALYSIS: Linear Regression - Linear Regression Model –Model Assumptions - Linear Calibration - Inference Procedures for SimpleLinear Model - Validation of Linear Regression Model.

Books for Study1. Sudha G. Purohit, Sharad D. Gore, Shailaja R. Deshmukh, “Statistics

Using R”, Narosa, Publishing House Pvt. Ltd.. 2nd Ed., 2015.

Books for Reference1. John Maindonald and John Braun. “Data Analysis and Graphics Using

R”. Cambridge University Press, Cambridge, 2003.2. Brian Everitt and TorstenHothorn. “A Handbook of Statistical Analyses

Using R”. Chapman & Hall/CRC, Boca Raton, FL, 2006. ISBN 1-584-88539-4.

Unit-IV: (12 hours)MATLAB programming: Script Files, Function Files, Curve Fitting andInterpolation, Numerical - Integration, Ordinary Differential Equations,Statistics, Nonlinear Algebraic Equations.

Unit-V:Graphics - Basic 2-D Plots, Specialized 2-D plots, 3-D Plots, 3-D SurfaceGraphics.

Book for Study:1. Rudra Pratap, Getting started with MATLAB 7, Oxford University Press,

2008.

Book for Reference:1. Brain R Hunt, Ronald L Lipsman, Jonathan M Rosenberg, A Guide to

MATLAB for Beginners and Experienced Users, Cambridge UniversityPress, 2003

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Sem. II Hours / Week: 416PCS2402C Credits: 4

IDC (WS): PERVASIVE AND AD HOC NETWORKS

Assurance of Learning:* Understand the basics of Mobile Adaptability* Comprehension of Ad Hoc Networks and their security* Understanding of Wireless Network Security mechanisms

Unit-I: (12 hours)MOBLIE COMPUTING: Adaptability - The Key to Mobile Computing -Mechanisms for Adaptation - Development or Incorporation of Adaptationsin Applications.MOBILITY MANAGEMENT: Concept of Mobility Management - LocationManagement - Principles and Techniques.

Unit-II: (12 hours)DATA DISSEMINATION: Mobile Data Caching - Mobile Cache MaintenanceSchemes - Mobile Web Caching.CONTEXT-AWARE COMPUTING: Ubiquitous of Pervasive Computing -Various Definitions and Types of Contexts - Context Aware Computing &Applications - Middleware Support.

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BIG DATA AND CLOUD COMPUTING

Assurance of Learning:* To explore the fundamental concepts of Cloud Computing and their

applications* To learn the concept of big data* To understand the R programming language* To solve statistical problems using R

Unit-I: (15 hours)Introduction to Cloud Computing: Roots of Cloud Computing - Layers andTypes of Cloud - Features of a cloud- Cloud Infrastructure Management -Infrastructure as Service providers - Platform as a Service providers -Challenges and Risks. Migrating into a Cloud: Introduction - BroadApproaches - Seven Step Model.

Unit-II: (15 hours)Integration as a Service: Introduction - Evolution of SaaS - Challenges ofSaaS Paradiam - Approaching the SaaS Integration Enigma - IntegrationMethodologies - SaaS Integration products and platforms - SaaS IntegrationServices - Businesses - to- Business Integration services - SaaS integrationappliances - A Framework of Sensor - Cloud Integration. The EnterpriseCloud Computing Paradigm: Introduction - Issues for Enterprise Applicationson the Cloud - Transition Challenges - Enterprise Cloud Technology andMarket Evolution.

Unit-III: (15 hours)Introduction to Big Data: Classification of Digital Data - Characteristics ofData - Evolution of Big Data - Definition of Big Data - Challenges with BigData - Concept of Big Data - Traditional Business Intelligence (BI) versusBig Data. Big Data Analytics: Classification of Analytics - Data Science -Data Scientist - Few Top Analytics Tools. Big Data Technology Landscape:NoSQL (Not OnlySQL) - Hadoop.

Unit-IV: (15 hours)Introduction to R: R as a Statistical Software and Language - R as a Calculator- R Preliminaries - Methods of Data Input - Data Accessing or indexing -Built-in Functions –Graphics With R - Saving, Storing and Retrieving Work.

Unit-V: (15 hours)Descriptive Statistics: Diagrammatic Representation of Data - Graphicalrepresentation of data - Measures of central tendency.

Books for Study:1. Rajkumar Buyya, James Broberg, and Andrzej Goscinski, “Cloud

Computing: Principles and Paradigms”, Published by John Wiley &Sons, Inc., 2011. (Unit I and II)

2. Seema Acharya and Subhashini Chellappan, “Big Data and Analytics”,Wiley India Pvt. Ltd., 2016. (Unit III )

3. Sudha G. Purohit, Sharad D. Gore, Shailaja R. Deshmukh, “StatisticsUsing R”, Narosa Publishing House Pvt.Ltd., 2nd Ed., 2015. (Unit IVand V)

Book for References1. Kris Jamsa, “Cloud Computing”, Published by Jones and Baretlett

Learning, 2013.2. Soumendra Mohanty, Madhu Jagadeesh, and Harsha Srivatsa, “Big

Data Imperatives: Enterprise Big Data Warehouse, BI Implementationsand Analytics”, Apress Publication, 2013.

3. Judith Hurwitz, Alan Nugent, Dr. Fern Halper And Maricia Kaufman,“Big Data For Dummies”,Wiley India Pvt. Ltd., 2013.

4. Roger D. Peng, “R Programming for Data Science”, Lean Publishing,2015.

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Software Lab-IX:DISTRIBUTED PROGRAMMING

1. JSP - use of scriptlet.2. JSP - use of java beans.3. EJB - Session Bean.4. EJB - Entity Bean.5. ASP.NET - Server & Client side controls.6. ASP.NET and ADO.NET - use of disconnected data object.7. ASP.NET: Databind Controls.8. DOM usage on the server side.9. AJAX: Dynamic client - server interaction example.

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Semester IV Hours/Week: 417UCS430301B Credit: 4

Core Elective:DESIGN AND ANALYSIS OF ALGORITHMS

Course Outcomes:After learning this course, the learner would have* To give the basis for the core of computer science.* To understanding the fundamental concepts in data structure* To learnt the basic knowledge of linked lists concepts in data structure

and simplification of expressions and trees.* To give importance to finding the complexity (order) of algorithms.* To understand the searching and sorting methods.* To work with assured ability to have knowledge of linked list and tree

concepts.* To have working knowledge of backtracking and algebraic problems.* To Design new algorithms and improve programming skill.

Unit-I: (12 hours)Algorithms: Introduction- Algorithm - Algorithm specification: Pseudo codeConventions, Recursive algorithms - Performance analysis: Space -Complexity, Time Complexity, Asymptotic Notation, Practical Complexities.(Sections: 1.1, 1.2, 1.3.1 to 1.3.4)

Unit-II: (12 hours)Data structures and Queues: Arrays – ordered lists- Representation of Arrays-Stack and Queues – Fundamentals-Evaluation of Expressions. (Sections:2.2,2.4,3.1,3.3)

Unit-III: (12 hours)Linked lists and trees: Linked Lists - Singly Linked Lists- Linked Stacks andQueues-More - on Linked Lists-Simple algorithms of Doubly Linked Lists(insertion and deletion only).Trees- Binary Trees- Binary Tree -Representations- Binary Tree Traversal. (Sections: 4.1,4.2,4.5,4.8,5.2,5.3,5.4).

Unit-IV: (12 hours)Search and Sort: Divide and conquer - General method - Binary search -Finding the maximum and minimum in a set of items - Merge sort - Quick sort- Selection sort. Basic Traversal and Search Techniques for graphs: BreadthFirst Search - Depth First Search. (Sections: 3.1 to 3.5,6.2)

Unit-V: (12 hours)Interpolations: Backtracking - The 8-Queens problem - Algebraic problems– The general method - Evaluation and interpolation - Horner’s rule - Lagrangeinterpolation - Newtonian interpolation. (Sections: 7.1,7.2,9.1,9.2)

Books for StudyUnit I, IV, V

1. Ellis Horowitz, Sartaj Sahni and Sanguthevar Rajasekaran, Fundamentalsof Computer algorithms, Galgotia Publications Pvt. Ltd., 2004.

Unit II, III2. Ellis Horowitz, Sartaj Sahni, Fundamentals of Data Structures, Galgotia

Book Source, New Delhi, 1981.

References:1. A.V. Aho, J.E. Hopcroft, J.D. Ullman, The Design and Analysis of

Computer Algorithms,Addison-Wesley Publ. Comp., 1974.2. Seymour E. Goodman and S.T. Hedetniemi, Introduction to the design

and analysis of algorithms, McGraw Hill International Edition, 2002._____

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Semester IV Hours/Week: 417UCS430301C Credit: 4

Core Elective:BUSINESS PROCESS OUTSOURCING

Course Outcomes:After learning this course, the learner would have* essential knowledge on Business Process Outsourcing industry* Learnt functions for BPO business models and its governance* Got the knowledge of the working environment of Business Process* Learnt about the legal issues of Outsourcing Industry* Acquired an idea about service level agreement and value chain* Known about challenges of Outsourcing industry* Identified the service quality issues in Business Outsourcing industry* Understood the dynamics of each BPO process component to help better

manage operations

Unit-I: (12 hours)Search For Competitiveness - Need For Outsourcing - BPOs: Beyond CallCentres

Unit-II: (12 hours)Transition Management - BPO Business Models - BPO Governance

Unit-III: (12 hours)Legal Issues in BPO Contracts - BPO—Regulatory Issues - Service SupplierSelection

Unit-IV: (12 hours)Service Level Agreement - BPO Legal Contract - BPO to KPO: Up In TheValue Chain

Unit-V: (12 hours)HR Challenges in BPO Industry - Performance Evaluation In BPO – BPO -Prerequisites and Precautions - Service Quality Issues in BPO

Books for Study1. Business Process Outsourcing: A Supply Chain of Expertises, Vinod V.

Sople, Prentice Hall of India, 2011

Book for Reference:1. Business Process Outsourcing, Dr. Sarika Kulkarni, Jaico Publishing

House, Delhi 2005_____

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Semester V Hours/Week: 517UCS530213 Credit: 4

DISTRIBUTED TECHNOLOGIES

Course Outcomes:After learning this course, the learner would have* Ability to appreciate the features of .NET framework.* Ability to setup the ASP.NET development environment.* Ability to create ASP.NET applications.* Ability to handle web user controls to create web applications.* Ability to appreciate the features of ADO.NET.* Ability to handle disconnected data access technologies in ADO.NET

objects for data manipulations.* Ability to work with data-bind controls to retrieve and present the data.* Ability to develop modular applications by using object oriented

methodologies.

Unit-I: (15 hours)Client server architecture: 2-tier model – 3-tier model – n-tier model-Understanding the .NET Framework: Benefits of the .NET Framework-Elements of the .NET Framework- ASP.NET.

Unit-II: (15 hours)Getting Started with ASP.NET: Introducing the .NET Framework - IntroducingASP.NET- Setting up the Development Environment- Creating an ASP.NETApplication- Deploying an ASP.NET Web Application.

Unit-III: (15 hours)Building Forms with Web Controls: Introducing ASP.NET Web Forms-Creating Web Forms Application Projects- Using Web Controls- Workingwith Events.

Unit-IV: (15 hours)Using Rich Web Controls: Using the Ad Rotator Control- Using the CalendarControl- Using the Tree View Control- Using the Tab Strip and Multi PageControls- Using the Toolbar Control.

Unit-V: (15 hours)ASP.NET Database Programming: Introducing ADO.NET- ADO.NET Basics-ADO.NET Object Model- Managed Providers- Data Set class.

Books for Study:Unit – I:

1. Rajesh, Eswarakumar and Balasubramanian, “Computer Networks,Fundamentals and Applications”, Vikas Publishing House Pvt. Ltd.,2002.

Units – II, III, IV and V2. Mridula Parihar, “ASP.NET Bible”, Published by Hungry Minds © 2002,

Inc. 909 Third Avenue New York, NY 10022,ISBN: 0-7645-4816-6.

Books For Reference :1. Bill Evjenet, “Professional ASP.NET 2.0 Special Edition”, Published by

Wrox Press 2006 (1585 pages), ISBN:9780470041789.2. Stephen Walther, “ASP.NET 2.0 Unleashed”, Sams Publications, 2006,

Print ISBN-10: 0-672-32823-2, Print ISBN-13: 978-0-672-32823-7

Web Reference:1. http://social.msdn.microsoft.com

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Semester V Hours/Week: 517UCS530214 Credit: 4

LAMPCourse Outcomes:After learning this course, the learner would have* Knowledge to install Linux Operating System* Idea about basic administration activities on Linux environment* Developed and Tested simple PHP programs* Learnt to create database and tables and perform database operations* Developed Websites in MVC pattern* Understood PHP built-in-functions* Hosted a website in the Web Server* Familiarity to create web application using LAMP

Unit-I: (15 hours)Linux: Introduction - Download and Install - Decisions, Decisions – LinuxPartition Sizes - Accounts - Security - Basic UNIX: Shell - Owner, Groups,Permissions, Ownership - Processes - PATH and Environment – CommandsBasic File System Essentials – Useful Programs.Unit-II: (15 hours)Apache Web server: Starting and Stopping and Restarting Apache -Configuration - Securing Apache - Create the Web Site - Apache Log Files.Unit -III: (15 hours)My SQL: Commands - Database Independent Interface - Tables – Loadingand Dumping Database.Unit-IV: (15 hours)PHP: Embedding PHP into HTML -Configuration - Language Syntax:Variables - Data Types - Web variables - Operators - Flow Control Constructs-Writing PHP Papers.Unit-V: (15 hours)Built in PHP functions - Important Functions - Array Functions – StringFunctions - Other Functions - PHP and MySQL: MySQL Functions.Book for Study

1. James Lee and Brent Lee “Open Source Development with LAMP UsingLinux, Apache, MySQL, Perl and PHP”, Pearson Education, 2009.

Book for Reference1. Json Gerner, Elizabeth Naramore, Morgan Owens and Matt Warden,

”Professional LAMP - Using Linux , Apache, My SQL and PHP5 Webdevelopment”, Wiley Publisher, 2006.

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Semester V Hours/Week: 317UCS530216 Credit: 2

Software Lab-VI:LAMP

1. Usage of UNIX Commands2. Develop a PHP program using controls and functions3. Develop a PHP program and check message passing mechanism between

pages.4. Develop a PHP program using String function and Arrays.5. Develop a PHP program using parsing functions (use Tokenizing)6. Develop a PHP program and check Regular Expression, HTML

functions, Hashing functions.7. Develop a PHP program and check File System functions, Network

functions, Date and time functions.8. Developing PHP programs to use Regular Expressions9. Develop a PHP program to display student information using MYSQL

table.10. Develop a college application form using MYSQL table.

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SPL (POC):PYTHON PROGRAMMING

Course Outcomes:After learning this course, the learner would have* acquired fundamental knowledge and skills on Python Programming* understoodthe nuances of this language.* known the usage of modules and packages in Python* familiarity with file concepts in Python

Unit-I:Introduction to Python: Features of Python - How to Run Python - Identifiers- Reserved Keywords - Variables - Comments in Python - Indentation inPython - Multi-Line Statements - Multiple Statement Group (Suite) - Quotesin Python - Input, Output and Import Functions - Operators. Data Typesand Operations: Numbers – Strings – List – Tuple – Set – Dictionary – Datatype conversion.

Unit-II:Flow Control: Decision Making – Loops – Nested Loops – Types of Loops.Functions: Function Definition – Function Calling - Function Arguments -Recursive Functions - Function with more than one return value.

Unit-III:Modules and Packages: Built-in Modules - Creating Modules - importStatement - Locating Modules - Namespaces and Scope - The dir() function- The reload() function - Packages in Python - Date and Time Modules. FileHandling: Opening a File - Closing a File - Writing to a File - Reading from aFile - File Methods - Renaming a File - Deleting a File - Directories in Python.

Unit-IV:File Handling: Opening a File - Closing a File - Writing to a File - Readingfrom a File - File Methods - Renaming a File - Deleting a File - Directoriesin Python. Object Oriented Programming: Class Definition - Creating Objects-Built-in Attribute Methods - Built-in Class Attributes - Destructors inPython – Encapsulation - Data Hiding – Inheritance - Method Overriding-Polymorphism.

Semester V Hours/Week: -17UCS530217 Credit: 2

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Unit-V:Exception Handling: Built-in Exceptions - Handling Exceptions - Exceptionwith Arguments - Raising an Exception - User-defined Exception - Assertionin Python. Regular Expressions: The match() function - The search() function- Search and Replace - Regular Expression Modifiers: Option Flags - RegularExpression Patterns - Character Classes - Special Character Classes -Repetition Cases – find all() method - compile() method.

Book for Study1. Jeeva Jose and P. SojanLal, “Introduction to Computing and Problem

Solving with PYTHON”, Khanna Book Publising Co. (P) Ltd., 2016.

Book for References1. Wesley J. Chun, “Core Python Programming”, Second Edition, Prentice

Hall Publication, 2006._____

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Semester V Hours/Week: 417UCS530302B Credit: 4

Core Elective-II (WS):RUBY ON RAILS

Course Outcomes:After learning this course, the learner would have* Learnt the syntax and semantics of Ruby programming language* Knowledge on expressions and operators* Understood methods, objects and classes* Known how closure and meta-programming techniques are used.* Acquired idea on Ruby platform, environment and its security* Learnt how to build quality web application using Rails.

Unit-I: (12 hours)Introduction - A Tour of Ruby, Try Ruby, A Sudoku Solver in Ruby. TheStructure and Execution of Ruby Programs - Lexical Structure, SyntacticStructure, File Structure, Program Encoding, Program Execution. Data typesand Objects - Numbers, Text, Arrays, Hashes, Ranges, Symbols, True, False,and Nil, Objects.

Unit-II: (12 hours)Expressions and Operators - Literals and Keyword Literals, VariableReferences, Constant References, Method Invocations, Assignments,Operators. Statements and Control Structures - Conditionals, Loops, Iteratorsand Enumerable Objects, Blocks, Altering Control Flow, Exceptions andException Handling, BEGIN and END, Threads, Fibers, and Continuations.

Unit-III: (12 hours)Methods, Procs, Lambdas, and Closures - Defining Simple Methods, MethodNames, Methods and Parentheses, Method Arguments, Procs and Lambdas,Closures, Method Objects, Functional Programming. Classes and Modules- Defining a Simple Class, Method Visibility: Public, Protected, Private, Subclassing and Inheritance, Object Creation and Initialization, Modules, Loadingand Requiring Modules, Singleton Methods and the Eigenclass, MethodLookup, Constant Lookup.

Unit-IV: (12 hours)Reflection and Meta programming - Types, Classes, and Modules, EvaluatingStrings and Blocks, Variables and Constants, Methods, Hooks, Tracing,Object Space and GC, Custom Control Structure, Missing Methods and

Missing Constants, Dynamically Creating Methods, Alias Chaining, Domain-Specific Languages.

Unit-V: (12 hours)The Ruby Platform – Strings, Regular Expressions, Numbers and Math,Dates and Times, Collections, Files and Directories, Input / Output,Networking, Threads and Concurrency. The Ruby Environment - Invokingthe Ruby Interpreter, The Top-Level Environment, Practical Extraction andReporting Shortcuts, Calling the OS, Security.

Books for Study1. David Flanagan, Yukihiro Matsumoto, The Ruby Programming language,

O‘Reilly.

Books for Reference:1. Noel Rappin, Professional Ruby on Rails, Wrox.2. Michael Fitzgerald, Ruby - Pocket Reference, O‘Reilly.3. Timothy Fisher, Ruby on Rails - Bible, Wrox.4. Daniel Kehoe, Learn Ruby on Rails, Book One.5. Michael Hartl, Ruby on Rail Tutorial, Practical List of Ruby on Rail.

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Extra Credit Course:SOFTWARE TESTING

Course Outcomes:After learning this course, the learner would have* Acquired comprehensive Knowledge of Testing principles, Techniques

and Tools.* Learnt variety of testing methods* Learnt testing OO systems* Learnt test planning and automation

Unit-I:Principles of testing – software development life cycle models – white boxtesting – black box testing.

Unit-II:Integration testing – system and acceptance testing – performance testing– regression testing.

Unit-III:Testing of Object Oriented Systems – Usability and Accessibility testing –Common People Issues – Organization Structures for Testing Teams.

Unit-IV:Test Planning, Management, Execution, and Report in g – Test Metrics andMeasurements.

Unit-V:Software Test Automation – Winrunner – Load Runner – Metrics Tools

Book for Study1. Srinivasan Desikan, Gopalaswamy Ramesh, “Software Testing -

Principles and Practices”, Pearson Education Publishers, FirstImpression, 2006.

Book for Reference1. Boris Beizer, “Software Testing Techniques”, Dream Tech Press, Second

Edition, 2000._____

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Semester V Hours/Week: -17UCS530218B Credit: 2

Extra Credit Course: MATLABCourse Outcomes:After learning this course, the learner will be able to* associate mathematical and computing techniques.* infer analytical and problem solving skills.* prescribe commercial solution based on data analysis.* interpret statistical manipulation of data.* generate simulations for scientific problems.* automate solutions for algebraic equations.* predict graphical output for optimized outcomes.* avail means to visualize given data in graphical format.

Unit-I:Basics of MATLAB: Basics, windows, Variables, File types, Matrices andVectors, Matrix manipulation, Matrix and Array Operations.Unit-II:Matrix functions Arithmetic operations, Relational operations, Logicaloperations, Elementary math functions, Matrix functions, Manipulatingcharacter strings, Array Operations, Vectorization.Unit-III:Built-in functions Inline functions, Anonymous functions, Built-infunctions, Complex Arithmetic, Solving linear systems, Eigen Values andVectors, Calculus.Unit- IV:MATLAB programming Script Files, Function Files, Curve Fitting andInterpolation, Numerical Integration, Ordinary Differential Equations,Statistics, Nonlinear Algebraic Equations.Unit-V:Graphics Basic 2-D Plots, Specialized 2-D plots, 3-D Plots, 3-D SurfaceGraphics.Book for Study

1. Rudra Pratap, Getting started with MATLAB 7, Oxford UniversityPress, 2008.

Book for References1. Brain R Hunt, Ronald L Lipsman, Jonathan M Rosenberg, A Guide to

MATLAB for Beginners and Experienced Users, Cambridge UniversityPress, 2003.

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Semester V Hours/Week: -17UCS530218 Credit: 2

SPL (POC):PYTHON PROGRAMMING

Course Outcomes:After learning this course, the learner would have* acquired fundamental knowledge and skills on Python Programming* understoodthe nuances of this language.* known the usage of modules and packages in Python* familiarity with file concepts in Python

Unit-I:Introduction to Python: Features of Python - How to Run Python - Identifiers- Reserved Keywords - Variables - Comments in Python - Indentation inPython - Multi-Line Statements - Multiple Statement Group (Suite) - Quotesin Python - Input, Output and Import Functions - Operators. Data Typesand Operations: Numbers – Strings – List – Tuple – Set – Dictionary – Datatype conversion.

Unit-II:Flow Control: Decision Making – Loops – Nested Loops – Types of Loops.Functions: Function Definition – Function Calling - Function Arguments -Recursive Functions - Function with more than one return value.

Unit-III:Modules and Packages: Built-in Modules - Creating Modules - importStatement - Locating Modules - Namespaces and Scope - The dir() function- The reload() function - Packages in Python - Date and Time Modules. FileHandling: Opening a File - Closing a File - Writing to a File - Reading from aFile - File Methods - Renaming a File - Deleting a File - Directories in Python.

Unit-IV:File Handling: Opening a File - Closing a File - Writing to a File - Readingfrom a File - File Methods - Renaming a File - Deleting a File - Directoriesin Python. Object Oriented Programming: Class Definition - Creating Objects-Built-in Attribute Methods - Built-in Class Attributes - Destructors inPython – Encapsulation - Data Hiding – Inheritance - Method Overriding-Polymorphism.

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Semester V Hours/Week: 217UCS540601A Credit: 2

Skill-Based Elective (WS):DESKTOP PUBLISHING TOOLS

Course Outcomes:After learning this course, the learner would have* Learnt about DTP and Word Processing concepts* Knowledge on creating simple designs* Gained knowledge about the Desktop Publishing Tools (equivalent to)

Page Maker and Corel Draw* Identified the templates for business designs* Become familiar in designing Brochures and Invitations.* Become capable of designing print graphics for Press Media.* Become designer to edit photos* Become developer and designer using web pages

List of Practical exercise to develop creativity using Computer ScienceTechnology

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S. No

Exercise No Skill

1. Design Invitations Designing Invitations 2. Design Pamphlets Print Designing 3. Design Advertisements Business Designing 4. Designing Business Cards Card Designing

5. Designing Graphics For Media Media Designing

6. Design Logo Designing Artistic Words 7. Designing Photo Designing Editing Photo

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Software Lab-VII:DISTRIBUTED TECHNOLOGIES

1. Simple web page creation using HTML

2. HTML form validation using VB scripts

3. Simulating a Calculator

4. Testing Request and response Objects

5. Testing Application and Session Objects

6. Testing Validation Controls

7. Database Access - ADO.NET

8. Components Creation and Usage

9. Use of Data Grid and Data List Viewer

10. File Accessing

11. Creating Web Services and Access

Book for Reference1. Bill Evjen, Scott Hanselman, Devin Radar, Farhan Muhammad, Srinivasa

Sivakumar, “Professional ASP.NET 2.0 Special Edition”, WileyPublishing, 2006.

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Semester VI Hours/Week: -17UCS630227A Credit: 2

Extra Credit Course:SHELL PROGRAMMING

Course Outcomes:After learning this course, the learner will be able to* work with unix utilities without difficulty* write scripts for different shells of Unix* create awk applications* do validation using shell programming* handle the operation with shell commands

Unit-I:Introduction to Unix:- Architecture of Unix, Features of Unix , Unix Commands– PATH, man, echo, printf, script, passwd, uname, who, date, stty, pwd, cd,mkdir, rmdir, ls, cp, mv, rm, cat, more, wc, lp, od, tar, gzip.

Unit-II :Unix Utilities:- Introduction to unix file system, vi editor, file handling utilities,security by file permissions, process utilities, disk utilities, networkingcommands, unlink, du, df, mount, umount, find, unmask, ulimit, ps, w, finger,arp, ftp, telnet, rlogin. Text processing utilities and backup utilities , detailedcommands to be covered are tail, head , sort, nl, uniq, grep, egrep, fgrep, cut,paste, join, tee, pg, comm, cmp, diff, tr, awk, cpio

Unit-III :Introduction to Shells :Unix Session, Standard Streams, Redirection, Pipes,Tee Command, Command Execution, Command Line Editing, Quotes,Command Substitution, Job Control, Aliases, Variables, Predefined Variables,Options, Shell/Environment Customization. Filters :Filters and Pipes,Concatenating files, Display Beginning and End of files, Cut and Paste,Sorting, Translating Characters, Files with Duplicate Lines, Count characters,Words or Lines, Comparing Files. Grep : Operation, grep Family, Searchingfor File Content. Sed : Scripts, Operation, Addresses, commands,Applications, grep and sed.

Unit-IV:awk: Execution, Fields and Records, Scripts, Operations, Patterns, Actions,Associative Arrays, String Functions, String Functions, MathematicalFunctions, User – Defined Functions, Using System commands in awk,Applications, awk and grep, sed and awk.

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Unit-V:Interactive C Shell : C shell features, Two Special Files, Variables, Output,Input, Exit Status of a Command, eval Command, Environmental Variables,On-Off Variables, Startup and Shutdown Scripts, Command History,Command Execution Scripts. C Shell Programming : Basic Script concepts,Expressions, Decisions: Making Selections, Repetition, special Parametersand Variables, changing Positional Parameters, Argument Validation,Debugging Scripts, Script Examples. Interactive Korn Shell: Korn ShellFeatures, Two Special Files, Variables, Output, Input, Exit Status of aCommand, eval Command, Environmental Variables, Options, Startup Scripts,Command History, Command Execution Process. File Management : FileStructures, System Calls for File Management – create, open, close, read,write, lseek, link, sym link, unlink, stat, fstat, lstat, chmod, chown, DirectoryAPI – opendir, readdir, closedir, mkdir, rmdir, umask.

Books for Study1. Unix and shell Programming, Behrouz A. Forouzan, Cengage Learning,

2003.2. Your Unix- the ultimate guide, Sumitabha Das, TMH. 2nd Edition.

Books for Reference1. Unix for programmers and users, 3rd edition, Graham Glass, King Ables,

Pearson Education.2. Unix programming environment, Kernighan and Pike, PHI. / Pearson

Education3. The Complete Reference Unix, Rosen, Host, Klee, Farber, Rosinski,

Second Edition, TMH.

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Semester VI Hours/Week: -17UCS630227B Credit: 2

Extra Credit Course:SMART DEVICE PROGRAMMING

Course Outcomes:After learning this course, the learner will be able to* appreciate the importance of xml in android* work with Android Framework.* design Screen Layouts.* Design User Interface like Buttons, Menus and Dialogs.* operate Graphics Resources and utilizations in Android.* install Android Software Development Platform.* develop applications for smart devices using android.* handle the operation of application, application lifecycle, configuration

files, intents, and activities.

Unit-I:Introducing the Android Software Development Platform: UnderstandingJava SE and the Dalvik Virtual Machine - The Directory Structure of anAndroid Project- Common Default Resources Folders- The Values Folder-Leveraging Android XML- Screen Sizes- Desktop Clocks- Using AndroidApplication Resources- Launching Application: The AndroidManifest.xmlFile - Creating Your First Android Application - Running the App- Addingan Application Icon- Adding Transparency.

Unit-II:Android Framework Overview: The Foundation of OOP: The Object- TheBlueprint for an Object: The Class - Providing Structure for Classes:Inheritance- Defining an Interface- Bundling Classes- An Overview of XML-The APK File- Android Application Components- Android Activities-Android Services- Broadcast Receivers- Content Providers- AndroidManifest XML.

Unit-III:Screen Layout Design- Android View Hierarchies- Nesting Views- DefiningScreen Layouts- Editing the main.xml File- Using Relative Layouts- SlidingDrawers- Using Padding and Margins with Views and Layouts.

Unit-IV:UI Design: Buttons, Menus, and Dialogs: Using Common UI Elements-Adding an Image Button to Your Layout- Defining Multistate Image Button

Graphics in XML - Editing the main.xml File- Replacing the DefaultBackground- Adding a Text to Your Layout - Adding an Image- Using Menusin Android- Creating the Menu Structure with XML- Running the Applicationin the Android Emulator- Making the Menu Work- Adding Dialogs.

Unit-V:An Introduction to Graphics Resources in Android: Introducing theDrawables- Implementing Images- Creating Animation in Android- TweenAnimation in Android- Using Transitions- Creating 9-Patch Custom ScalableImages- Playing Video in Android Apps.

Book for Study:1. Wallace Jackson, “Android Apps for Absolute Beginners”, A press,

Copyright © 2011 by Wallace Jackson, ISBN-13 (pbk): 978-1-4302-3446-3,ISBN-13 (electronic): 978-1-4302-3447-0,

Book for Reference:1. Dave Smith and Jeff Friesen, “Android Recipes: A Problem – Solution

Approach” ,Rakmo Press (P) Ltd, New Delhi, 2011

Web Reference1. Android Developer’s Guides – available at:http://developer.android.

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Semester VI Hours/Week: 217UCS640602A Credit: 2

Skill-Based Elective (BS):E-COMMERCE

Course Outcomes:After learning this course, the learner would* have gained good amount of the concepts of E-Commerce & Internet

based Business applications* be able to develop an e-commerce oriented skill.* be able to create blogs, websites and maintain.* be able to develop Purchase products through online* be able to create and display advertisement through online* have mastered online registration methods for various purposes.

Exercises List1. Blog creation / Web site creation2. Railway ticket reservation3. E-Mailing to the Agency/official Business people4. Purchase products through online5. Online Passport Registration6. Online Fund transfer7. Electricity Bill Payment8. Create and display advertisement through online

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Semester V L P C17UEC530302 4 - 4

Core Elective-2 (Within School)PRINCIPLES OF ECONOMICS

Course Outcome* To provide basic and conceptual understanding of economic concepts

and principles.* To make the students understand the methods and measurement of

national income.* To acquire knowledge of the key factors of production.* To understand the concept of inflation in the present era.* To know the basic ideas about the internal and international trade.* To know the important theories of international trade and terms of trade.* To understand the impact of LPG.* To provide basic and conceptual understanding of economic concepts

and principles.* To impart the knowledge of the economic policies

Unit-I: Nature and Scope of EconomicsMeaning and Definitions of economics, nature, scope, Uses and Limitations.

Unit-II: Demand AnalysisMeaning – Law of Demand and its determinants – Meaning, types anddegrees of Elasticity – Measurement of price elasticity- Meaning- factorsinvolved in forecasting- Methods of forecasting – criteria for goodforecasting.

Unit-III: Production and Costs AnalysisLaw of variable proportions- Law of returns to scale – Cost concepts –cost-output relationship- Economies and Diseconomies of scale.

Unit-IV: Pricing TechniquesFull-cost pricing- Marginal Pricing- Target pricing- Peak-load pricing- Going-rate pricing- Cyclical pricing- Customary pricing- Product line pricing-skimming pricing- Penetrating pricing.

Unit-V: National Income and Economic PoliciesNational Income- components - Methods and Difficulties in the calculationof National Income- Monetary policy and Fiscal policy.

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Semester VI L P C17UEC630303 4 - 4

Core Elective (WS): ENVIRONMENTAL ECONOMICS

Course Outcome* To understand the basics of environmental and energy economics* To make them aware of environmental and energy issues* To know overall perspective of energy sources* To know the Environmental impact on economic development* To give a basic knowledge of Natural Resources* To know the importance of Energy Economics* To get to know the causes of Industrial pollution* To know the details of Environmental policies in India

Unit-I: Introduction to Environmental Economics (12 hours)Definition, Role and significance of Environment- Ecology, Eco-system:components, kinds and functions of Eco-system- Trade off betweeneconomic growth and environment.

Unit-II: Conservation of Natural Resources (12 hours)Need for conservation of resources: Forest, Water and Soil – Energyresources- Conservation of bio diversity- Methods of conservation.

Unit-III: Energy Economics (12 hours)Meaning, Importance of energy economics- Energy Resources: Types andClassification Renewable and Non- Renewable sources-Conventional andNon- conventional sources of energy.

Unit-IV: Energy Problems and Planning in India (12 hours)Nature of the Energy Problems in India -Present energy situation- Futureenergy demand- Energy Planning in India-Role of energy in economicdevelopment.

Unit-V: Environmental Issues and Legal Measures (12 hours)Industrial pollution – Trade related environmental issues- EnvironmentalLaw- Air Act, Water Act, Pollution Control-Environmental Protection Act1986 - Energy policies in India.

Textbook1. Sankaran , Environmental Economics,Sterling, New Delhi, 2008.

Books for Reference1. Dhulasi Birundha Varadarajan, Energy Economics, Sterling, New Delhi,

1993.2. Karpagam, M., Environmental Economics, Sterling, New Delhi, 1999.

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Semester I L P C17UEL130201 6 - 4

BASIC ELECTRONICS

Assurance of learning1. Classify various bands in materials and waveforms2. Demonstrate functioning of passive circuits3. Demonstrate PN diode based circuit and its function4. Demonstrate Transistors based circuit and its function5. Classify various optoelectronics devices6. Demonstrate FET based circuit and its function

UNIT-I: Electrical Theory (12 Hrs)The structure of an atom- Classification of materials based on band theory- Intrinsic, extrinsic Semiconductor -The unit of charge - Electric current -Potential difference - Power-signals - AC, DC, Pulsed DC waveform -Triangular waveforms - Saw tooth waveforms -Trigger pulse.

UNIT-II: Resistance, Capacitance, Inductance & Their Circuits (15 Hrs)Introduction - Ohms law - Resistance - Basic definitions - Resistor colorcode - Calculating resistor value - Resistor parameters - Connecting resistorstogether.Capacitance: Capacitance and charge - Dielectric materials of acapacitor-Voltage rating of a capacitor - Energy stored in capacitors -Typesof capacitors - Characteristics of capacitors - Charging and Discharging ofa capacitor - Capacitor in parallel - Capacitor in series. Construction ofInductor - Inductance-factors affecting inductance -Time constant of aninductor - Power and energy in an inductor -Inductor in series and parallel -self inductance

UNIT-III: Semiconductor Diode (15 Hrs)Introduction PN - junction - PN junction formation - Depletion regionformation - Barrier potential-Biasing of a PN - junction diode -VIcharacteristics of a diode - Diode resistance-Static and dynamic resistanceof a diode-Diode comparison-Diode specification-Type of diodes-Rectifiercircuits using diodes -Half wave rectifier - Full wave rectifier.

UNIT-IV: Transistors (15 Hrs)Introduction- Construction- Transistor biasing -VI characteristics -Operationof NPN transistor in active region- Operation of PNP transistor in activeregion- Circuit symbol and conventions-transistor configuration-Transistor-Darlington pair of transistor-Transistor specification parameters-

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Applications of BJT.Introduction to FET-Classification- Construction-Operation.

UNIT-V: Opto-Electronics (15 Hrs)LED-construction-operation principle of LED- Calculating an LED resistorvalue-Application of LED-Advantages and disadvantages of LED-LDRoperation-Photodiode: construction – principle - application- PIN Diode -Solar cell -Operation - Phototransistor -construction - Application

BOOKS FOR STUDY:1. R.Y. Borse, “Basic electronic Devices and circuits”, First edition 2012,

Adhyayan publishers & Distributors, New Delhi.2. R.Y. Borse, “Basic electronic passive components” , First edition 2014,

Adhyayan publishers & Distributors -New Delhi

BOOKS FOR REFERENCE:1. Theraja B.L. “Basic electronics” 3rd edition, 2012, S. Chand & Co.2. David Bell. “Electronic devices and circuits”2007, PHI3. Mehta V.K “Principles of Electronics”, S. Chand & Co.4. Forrest.M.Mims, “Getting Started in Electronics”, E- book

SECTION :

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UNIT BOOK SECTIONS I 1 1.2,1.4 lecture notes II 2 1.1,1.1.1, 1.11, 1.13, 1.6, 1.6.2, 2.3, 2.5, 2.9, 2.10, 2.13-2.14, 3.2-

3.5, 3.7, 3.18-3.19 (lecture notes – self inductance) III 1 1.5.1-1.5.4.4, table 1.2, 3.1-3.3.1,3.4, 3.5.1 IV 1 4.1 - 4.2.13 V 1 2.3,2.3.3, 2.3.7-2.4.6,(lecture notes- solar cell, operation,

phototransistor construction, application)

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Semester IV L P C17UEL430206 6 - 4

ELECTRONIC DEVICES AND CIRCUITS

Assurance of Learning:1. Ability to acquire the knowledge on basic electronic devices.2. Ability to understand the various applications of electronic devices.3. Ability to differentiate various transistors4. Will be able to classify and analyze various power devices5. Ability to understand various types of Oscillators6. Will be able to acquire knowledge on feedback amplifiers & Power

Amplifiers

UNIT-I: Special Function Diodes (15 Hrs)Introduction-Diode resistance -Transition or space charge capacitance-Diffusion capacitance-Effect of temperature on PN junction diode-Junctiondiode switching characteristics-Break down in PN junction diode-Diode ascircuit element -Zener diode, varactor diode, step recovery diode, Schottkydiodes, Tunnel diode, Gunn diode- Diode applications.

UNIT-II: Transistor amplifier (15 Hrs)Introduction - Characteristics- Relation between alpha beta-Transistorconfiguration-Biasing of transistor-Biasing methods of transistor-Transistorswitch-Transistor inverter - current mirror Using BJT-Transistor amplifier-Transistor: voltage and current amplifier-Single stage CE, CC and CBAmplifier. UJT characteristics and operating principle.

UNIT-III: FET, MOSFET& Power Devices (15 Hrs)Introduction - construction of FET -operation of FET - Configurations ofFET- Pinch-off voltage - VI characteristics - Low Frequency Modelof FET -Construction of MOSFET - Enhancement type - Depletion type - VIcharacteristics - Construction of SCR - Equivalent transistor model -operation- VI characteristics - Construction of TRIAC, DIAC & IGBT.

UNIT-IV: Feedback Amplifiers (15 Hrs)Concepts of feedback - effects and Types of negative feedback - Feedbacktopology - Nyquist criterion for stability of feedback amplifiers - Barkhausen’sCriterion - Mechanism for start of oscillation - oscillators -Analysis of LCoscillators: Colpitt’s - Hartley - Clapp oscillator circuits -RC phase shiftoscillator - Wien’s bridge oscillator - crystal oscillator circuits.

UNIT-V: Tuned & Power Amplifiers (12 Hrs)Tuned Amplifier: Single Tuned - Double Tuned - Stagger tuned -PowerAmplifiers: Working principle of Class A - Class AB - Class B - ClassC - ClassD - Class S amplifiers - Efficiency of class A, Band C amplifiers.

BOOKS FOR STUDY:1. Salivahanan. S, Suresh Kumar .N, Vallavaraj. A, “Electronic Devices

and Circuits”, 2nd Edition, TMH, 20082. R.Y.Borse, “Basic electronic Devices and circuits” First edition 2012,

Adhyayan Publishers & Distributors, New Delhi.

BOOKS FOR REFERENCE:1. Thareja B.L.”Basic electronics” S. Chand and Co. 3rd edition -2012.2. David bell. “electronic devices and circuits”, 5th edition, 2008, PHI3. Mehta V.K & Mehta R, “Principles of Electronics”, 3rd edition, S.

Chand& Co, 2005.4. Albert Malvino and David Bates, “Electronics Principles”, 8th Edition,

2015, Mc Graw Hill.

SECTIONS:

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UNIT BOOK SECTIONS I 1 4.15-4.23,5.1-5.5,5.7.5-5.9, 17.1 – 17.2 II 2 4.1.8-4.1.11, 5.1 – 5.1.1.3, 5.1.2 – 5.1.3, 5.1.5 –

5.1.7, 6.1, 6.2, 6.4, 6.6 -6.7 III 1 7.1-7.6, 7.9-7.11, 17.2, 8.3, 8.4, 8.7, 8.8. Lecture

notes- IGBT IV 1 14.2 - 14.6, 15.3- 15.7, 15.11(i) - 15.12, 15.14 V 1 13.3.1, 13.3.2, 13.6, 12.1 - 12.14

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Semester V L P C17UEL530212A - - 2

Self-Paced Learning:PROGRAMMABLE LOGIC CONTROLLER

Assurance of Learning:1. Ability to understand the concepts of PLC2. Ability to understand PLC wiring3. Acquire knowledge on PLC ladder logic programming4. Ability to write Ladder Logic programming for interfacing sensors5. Acquire knowledge on simulation environments of PLC6. Ability to understand the various applications of PLC systems

UNIT-I: Overview of PLCIntroduction to PLC - PLC Vs Microcontroller - Basic Componentsand theirSymbols - Control Transformers - Fuses - Switches - Relays -Time DelayRelays

UNIT-II: Programmable Logic Controller & Fundamental ProgrammingPLC Configurations - System Block Diagram - Physical Components VsProgram components -Internal Relays -Basics of PLC Programming-Developing Fundamental PLC Wiring Diagramsand Ladder Programs

UNIT-III: Advanced Programming TechniquesLadder Program execution Sequence - Counters -industrialexamples- Timers- Master control Relays and control Zones - AND LadderRung- EnteringNormally Closed Contacts - OR Ladder Rung

UNIT-IV: Analog I/O & SensorsAnalog (A/D) inputs - Analog (D/A) output - Sensor Output classification-Connecting Discrete sensors to PLC inputs –Proximitysensors- OpticalProximity Sensors.

UNIT-V: Working In Omron & Keyence Ide with Ladder LogicIntroduction to OMRON & KEYENCE - Creating a project –LadderProgramming- Compiling and Executing - Ladder Programs - LogicGatefunctions (AND, OR, NOT, NAND, NOR, XOR ) - Using Timers ( ONdelaytimer, OFF delay timer, one shot pulse, flashing pulse).

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BOOKS FOR REFERENCE1. John R. Hackworth, Frederick D. Hackworth, Jr., “Programmable Logic

Controllers, Programming Methods and Applications”, NewDelhi:Pearson Education, 3rd edition.

2. John. W .Webb, Renaldo A. Rein, “Programmable Logic ControllerPrinciples and Application”, Prentice Hall India, 5th Edition.

3. Frankpetruzella, “Programmable Logic Controllers”, Tata McGraw Hill,2nd edition.

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Semester V L P C17UEL530212B - - 2

Self-Paced Learning:AUDIO ELECTRONICS

Assurance of Learning:1. Ability to understand the principles of sound2. Will be able to acquire the knowledge on principles of acoustics3. Ability to integrate audio equipment handling and maintenance skills4. Ability to understand various service techniques in audioequipment

repair5. Ability to acquire the knowledge on PA audio system maintenance6. Will be able to integrate testing and troubleshooting skills on audio

systems

UNIT-I: Principles of SoundComponents of sound: pitch, intensity, tones and harmonics- propagationof sound- speed of sound in air -perception of sound- human hearingcapability -Voice Frequency - measurement techniques of sound

UNIT-II: Acoustics and AuditoriumFundamental of Acoustics- acoustic sub disciplines: speech, music,architecturalplan of room- specification- analyzing acoustic level of room-hydrography(echo sounding)- echo Cancellation techniques- selection:microphones, amplifiers, speakers -positioning the speakers- Sound SystemInstallation -Electrification : power stabilization, earthing , Cooling - MultiAmplifier System Arrangement. Safety and precautions.

UNIT-III: MicrophoneBasic Principle of Sound transducer -Internal and External Structure ofmicrophone - Types of microphone–microphone polar patterns- impedancematching -Microphone Specification: frequency response, gain, noise anddistortion- application specific design.

UNIT-IV: SpeakerInternal Structure of speaker- Specification of Speaker: impedance, power,frequency response, gain, noise and distortion - types of speaker -Speakerbox design and types -line matching transformer- losses and noises in speakersystems- Handling of Speakers.

UNIT-V: AmplifiersPre amplifier, pre amplifier cum mixer -power amplifier –Specification ofAmplifier- Impedance matching -power rating -output load management-simple Public Addressing system (PA) - PA system connecting Methodology- Home Theatre amplifiers

BOOKS FOR REFERENCES1. Audio Electronics by John Linsley hood2. Designing Audio Power Amplifiers By Bob Cordell3. Designing audio circuits by Sontheimer, R.

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Semester V L P C17UEL530302A 4 - 4

Core Elective-A:PROGRAMMING IN ‘C’ LANGUAGE

Assurance of Learning:1. Acquire knowledge on variables and data types in C programming2. Acquire knowledge on control statements for efficient programming3. Ability to Create user defined functions for various applications4. Ability to implement strings and pointers5. Ability to write embedded c programs for novel applications6. Ability to differentiate c and embedded c

UNIT-I: Overview of C (10 Hrs)Introduction to C - Basic Structure of C Language - Elements of C Language:C Character Set - Constants - keyword and Identifiers - Variables - Datatypes - Declaration of variable - operators and Expressions: arithmeticoperators - relational operators - logical operators - assignment andconditional operators - data type conversion and mixed mode operations.

UNIT-II: Control Statements (8 Hrs)Managing Input and Output operations: GETC, PUTC, SCANF, PRINTF-assignment statements - Illustrations. Control statements: IF, IF ELSE,ELSE.IF, SWITCH, GOTO Statement - FOR, WHILE, DO WHILE Statements- programs.

UNIT-III: Functions and Arrays (10 Hrs)C Functions: Library functions - user defined functions - advantage of thefunctions - arguments - function declaration - recursive functions - storageclass specifies - scope of the variables. ARRAYS: Introduction - one-dimensional arrays - two-dimensional arrays - Initialization -Multi-dimensional arrays

UNIT-IV: Strings and Pointers (10 Hrs)Strings: Introduction - Declaring, Initializing - Functions: strcat(), strcmp(),strcpy(), strlen() - Table of Strings. POINTERS: Introduction - declaring apointer variable - address operator - pointer arithmetic - pointers as functionparameters - passing parameters by reference - pointers and arrays - dynamicstorage allocation.Structures -declaration -example program.

UNIT-V: Embedded C Programming (10 Hrs)Introduction to C Programming for Embedded Systems -Template forEmbedded C Program -C Directives -Example -Programming Time Delays -Indefinite Loops -Variables in Embedded C-Example - C Functions-Example- Other Loops in C - Example -Making Decisions in the Program - Operator- Example -Logical and Bit-wise Operations Arrays

BOOKS FOR STUDY:1. Balagurusamy. E “Programming in ANSI C”, Tata McGraw-Hill Publishing

Company ltd, 2008.2. Material prepared by the department

BOOKS FOR REFERENCE:1. Let us C” third edition1999, yashvant kanetkar, BPB publication2. Ansi C programming language book by Denies ritche3. C programming language book by Brian Kernighan and Denies ritche

SECTIONS

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UNIT BOOK SECTIONS I 1 1.1-1.10, 2.2-2.8,3.1-3.7,3.14 II 1 4.2-4.5, 5.1-5.5,5.7,5.9,chapter 6 III 1 9.1-9.5,9.16,9.19,7.1-7.7 IV 1 Chapter – 8, 11.1-11.6,10.1-11.16 V 2 Lecture notes

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Semester V L P C17UEL530302B 4 - 4

Core Elective-B:COMPUTER HARDWARE AND NETWORKS

Assurance of Learning:1. Ability to understand fundamentals of computer hardware2. Acquire knowledge on installation of Operating System3. Ability to understand the interfacing of various hardware components4. Ability to understand Networking and its Connections5. Ability to understand troubleshooting techniques used in computer

service6. Acquire knowledge on add-on card and its driver installation

UNIT-I: Basic Computer Hardware (8 Hrs)Introduction - Basic Input/output System -CPUs - motherboards - BIOS -Memory systems- Bus structures- Expansion cards- Ports -connectors andcables- Data storage devices- Video and multimedia input/output devices-Printers and scanners - Display devices

UNIT-II: Assembling and installation (10 Hrs)Portable computers and devices - Operating systems –software - Electricityand power systems - Monitoring and management –Security and Safety -Assembling and disassembling - Troubleshooting and maintaining a PC

UNIT-III: Computer Networks (10 Hrs)Basic networking concepts - Physical and logical topologies, Bus, Star,Ring and Mesh topologies Network topologies: - types of network: LAN,WAN, MAN, PAN, CAN. - Networking Model - The OSI model - TCP/ IPModel - Network adapters. - Protocols. - Network Switching Technologies.

UNIT-IV: Internet communication (10 Hrs)Internet –Intranet- Types of Internet connections: - Dialup, Broadband,Leased Line- Wi-Fi- Wi-Max- 2G, 3G, 4G, WWW, E-mails, Search Engines,Social Networking. - Cloud application. - Audio-video Conferencing. - Voiceover Internet Protocol (VOIP) -Recovery and backup -. Essential securitymeasures

UNIT-V: Network Hardware and Components (10 Hrs)Concept of Server- client, node, segment, backbone, host etc. Analog andDigital transmission, Network Interface Card, Crimping tools and Color

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standards for Straight crimping and Cross crimping Functions of NIC,Repeaters, Hub, Switches, Routers, Bridges- Transmission Media andTopologies - Media types: STP cable, UTP cable, Coaxial cable, Fiber cable,Base band and Broadband transmission, Cables and Connectors-Cablingand troubleshooting.

BOOKS FOR STUDY:1. Upgrading and Repairing PCs: 19th Edition By Mueller Scott,2. Computer networks, Andrew S. Tanenbaum, David J. Wetherall, 5th

edition3. “A+ Guide to Hardware, Managing, Maintaining and Troubleshooting”,

Jean Andrews 6th Edition

BOOKS FOR REFERENCE:1. Troubleshooting of Electronic Devices By Nipun Sharma, Firewall Media

Publications, New Delhi2. Computer Monitor CRT/LCD & TFT Service Manual By S. K. Gupta, GT

Publication, Jaipur.3. Troubleshooting of Electronic Devices By Nipun Sharma, Firewall Media

Publications, New Delhi

SECTIONS:

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UNIT BOOK SECTIONS

I 1 1- 15

II 1 Chapter 4.1

III 2 1.2 - 1.5

IV 2 3.1 - 3.15

V 3 CHAPTER 1

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Semester V L P C17UEL530501 - - 2

Additional Core Course-I:ELECTROMAGNETIC THEORY

Assurance of Learning:1. Ability to understand the basics of electromagnetism2. Ability to understanding the theory of electric and magnetic fields3. Ability to understanding the theory of waveguides4. Ability to classify the directional properties of antennas.5. Will be able to understand the fundamentals of transmission lines6. Ability to understand the principle and operation of Microwave devices

UNIT-I: Applied Electromagnetic WavesEquation of continuity for time varying fields - inconsistency of Ampere’slaw - Maxwell’s equations- conditions at a boundary surface - electromagneticwaves: solution for free space conditions

UNIT-II: Wave GuidesWaveguides: rectangular guides - TM waves in rectangularguides - TE wavesin rectangular guides

UNIT-IV: Antennas & Wave PropagationAntennas - Network theorems - directional properties of dipole antennas -travelling wave antennas -point of feed on standing wave antennas -twoelemental array - antenna gain - wave propagation: Ground Wave Propagation- plane earth reflection - wave propagation in the ionosphere.

UNIT-IV: Transmission Lines and Practical AntennasTransmission lines: Basic principles - fundamentals of transmission lines -characteristic impedance -smith chart and its applications. VHF, UHF, SHFantennas: folded dipole antenna -YagiUda antenna-biconical antenna-cornerreflector antenna - helical antenna - horn antenna - frequencyindependentantennas - microwave antennas - lens antennas.

UNIT-V: Microwave GeneratorsMicrowave Generation-Multicavity Klystron-Reflex Klystron- principle andoperation of Magnetron-Travelling Wave Tubes (TWT) - MicrowaveTransistors -GaAsFET- Gunn Diode- PIN diode for detection of micro waves.

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BOOKS FOR REFERENCE:1. Edward C.Jordan, Keith G. Balmain, “Electromagnetic Waves and

Radiating Systems”, 2nd edition.Prentice Hall Of India,1964.2. K.D.Prasad, “Antenna and Wave Propagation”, 2nd Edition,

SathyaPrahashan, 2009.3. George Kennedy, Bernard Davis, “Electronic Communication Systems”

4th Edition, Tata McGraw- Hill,2001.4. N.D. Deshpande, D.A. Deshpande and P.A. Rangole, “Communication

electronics”, Tata McGraw- Hill.

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Semester VI L P C17UEL630215 5 - 4

SENSOR TECHNOLOGYAssurance of Learning: 1. Will be able to acquire knowledge on basics and fundamentals of

sensors classification2. Will be able to acquire knowledge on principles of resistive, capacitive

and inductive type sensors3. Ability to understand sensors role in flow, level and pressure

measurement systems4. Will be able to acquire knowledge on principles of optical sensors5. Will be able to acquire knowledge on bio-receptors and biosensors

design6. Ability to understand various sensors used in different applications

UNIT-I: Sensor Fundamentals (12 hrs)Basic Sensor Technology, Sensor Systems, Sensor Characteristics, SystemCharacteristics, Instrument Selection, Data Acquisition and Readout,Installation, Sensor Signal Conditioning: Conditioning Bridge Circuits,Amplifiers for Signal Conditioning, Analog to Digital Converters for SignalConditioning, Signal Conditioning High Impedance Sensors.

UNIT-II: Force, Weight Sensors and Temperature Sensors (12 hrs)Introduction, Quartz Sensors, Strain Gauge Sensors: Strain-Gauge BasedMeasurements, Strain Gauge Sensor Installations, Sensor Types andTechnologies, Introduction to temperature sensor, types and technologies,applications of temperature Sensors.

UNIT-III: Capacitive and Inductive Displacement Sensors (12 hrs)Introduction, Capacitive Sensors, Inductive Sensors, Capacitive andInductive Sensor Types, Selecting and Specifying Capacitive and InductiveSensors, Comparing Capacitive and Inductive Sensors, Applications, LatestDevelopments.

UNIT-IV: Flow, Level and Pressure Sensors (12 hrs)Introduction to Flow sensors, Selecting Flow Sensors, Installation andMaintenance, Recent Advances in Flow Sensors, Level Sensors,Piezoresistive Pressure Sensing, Piezoelectric Pressure Sensors, applications.

UNIT-V: Optical, Position and Biosensors (12 hrs)Photosensors, Contact and Non-contact Position Sensors, Linear and RotaryPosition and Motion Sensors, Biosensors: Overview of Biosensor,

Applications of Biosensors, Origin of Biosensors, Bioreceptor Molecules,Transduction Mechanisms in Biosensors, Application Range of Biosensors.

BOOKS FOR STUDY:1. Jon S. Wilson, “Sensor Technology Handbook”, Newnes is an imprint

of Elsevier, Elsevier Inc, 2005.

BOOKS FOR REFERENCE:1. Jacob Fraden, “Handbook of Modern sensors - Physics, Designs and

applications”, 3rd Edition, Springer, 2004.2. A. K. Sawhney, “Electrical and Electronics Measurements and

Instrumentation”, DhanpatRai and company, 2001.3. H.S. Kalsi, “Electronics Instrumentation”, 2nd Edition,TMH, 2004.4. Dr. M. Arumugam, “Biomedical Instrumentation”, 2nd Edition, Anuradha

Publications.5. D.Patrabnabis, “Principles of Industrial Instrumentation”, 2nd Edition,

Tata McGraw-Hill, 2000.

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UNIT BOOK SECTIONS 1 1 1.1, 2.1, 4.1, 4.2,4.3,4.4 2 1 11.1-11.3,19.1-19.3, 20.1,20.2 3 1 8.1-8.9 4 1 10.1- 10.6, 16.1, 16.2 5 1 14.1, 15.1-15.3,6.1-6.6

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Semester VI L P C17UEL630303B 4 - 3

Core Elective:ELECTRONIC MEASUREMENT SYSTEM

Assurance of Learning:1. Ability to understand errors in measurement2. Will be able to acquire the knowledge on different types of measuring

instruments3. Ability to understand electrical indicating and test instruments4. Ability to understand variable conversion elements and transmission

techniques5. Will be able to acquire the knowledge on instruments design using

different digital integrated circuits6. Will be able to acquire the knowledge on principles on various biomedical

instruments

UNIT-I: Instrument types and performance characteristic (10 Hrs)Introduction - review of instrument types - active and passive instruments- null type and deflection type instruments - analog and digital instruments- indication instruments - smart and Non-smart instruments. Staticcharacteristics of instruments - accuracy and inaccuracy - precision -tolerance - range of span - linearity - sensitivity of measurement - threshold- resolution - sensitivity to disturbance - hysteresis effects - dead space -Dynamic characteristics of instruments - necessity for calibration. ESD –EMC.

UNIT-II: Measurement uncertainty and calibration (10 Hrs)Sources of Systematic Error - Reduction of systematic errors - quantificationof Systematic Errors - sources and treatment of systematic errors - statisticalanalysis of measurements subject to random errors - mean and median values- standard deviation and variance - graphical data analysis - standard errorof the mean - estimation of random error in a single measurement. Aggregationof measurement system errors - combined effect of systematic and randomerrors. Calibration - principles of calibration - control of calibrationenvironment - calibration chain and traceability - calibration records

UNIT-III: Electrical indicating and test instruments (10 Hrs)Introduction -digital meters - voltage to time conversion digital voltmeter -potentiometric - dual slope integration - voltage to frequency conversion -

digital multimeter- analogue meter - moving coil meter - moving iron - clampon meters - analogue multimeter- oscilloscopes - analog oscilloscopes -Digital storage oscilloscopes - computer based oscilloscope. Display ofmeasurement signals - recording of measurement data - presentation of data.

UNIT-IV: Variable conversion elements and Measurement signaltransmission (10 Hrs)

Bridge circuits - null-type dc bridge - deflection type DC bridge - erroranalysis - ac bridges - commercial bridges - Resistance measurement - dcbridge circuit - voltmeter-ammeter method - resistance substitution method- use of digital voltmeter to measure resistance - Ohmmeter - inductancemeasurement - capacitance measurement - current measurement - frequencymeasurement - digital counter/timer - PLL - oscilloscope - Wien bridge -phase measurement - X-Y plotter - phase sensitive detector. Electricaltransmission - pneumatic transmission -fibre optic transmission - opticaland radio telemetry - digital transmission protocols

UNIT-V: Biomedical instruments (8 Hrs)ECG - origin of cardiac action potential - ECG lead configurations - ECGrecording set up - practical considerations of ECG recording - Analysis ofrecorded ECG signal -vector cardiography- phonocardiography -Echocardiography, blood cell counter - electron microscope - principle ofmagnetic focusing - scanning electron microscope (SEM-) -spectrophotometer - flame photometer.

BOOK FOR STUDY:1. Alan S. Morris and R. Langari, Measurement and instrumentation theory

and application, 1st edition, publisher : Academic Press, 20122. M. Arumugam , Biomedical Instrumentation, , 3rd edition, Publisher:

Anuradha,20163. ESD BOOK is based on CEI/IEC 61340-5-1: 1998 and CEI/IEC 61340-5-2/

TS:1999 published by the International Electrotechnical Commission, 3,rue de Varambe, Geneva, Switzerland

BOOKS FOR REFERENCE:1. Albert .D. Helfrick and William D. Hooper, “Modern Electronic

Instrumentation and Measurement Techniques”, PHI, 1st edition, 19902. H.S. Kalsi, “Electronics Instrumentation”, 2nd edition, TMH, 20043. Leslie Cromwell, Fred J. Werbell and Eruch A. Pfeiffer, “biomedical

instrumentation and measurements”, 2nd edition, PHI, 2005

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4. A. K. Sawhney, “Electrical and Electronics Measurements andInstrumentation”, DhanpatRai and company, 2001.

SECTION:

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UNIT BOOK SECTIONS I 1 1.1 - 1.4, 2.1 - 2.4. ESD & EMC Lecture notes II 1 3.1 - 3.6.7, 3.7, 4.1 - 4.5 III 1 7.1 - 7.4, 8.1 - 8.5 IV 1 9.1 - 9.8, 10.1 - 10.7, 11.1 - 11.4 V 2 4.3 - 4.3.8, 7.1 - 7.3, 7.5.2 - 7.5.3

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Additional Core Course-II:BIOMEDICAL ELECTRONICS

Assurance of Learning: 1. Will be able to acquire the knowledge on basics and fundamentals of

bioelectronics2. Will be able to acquire the knowledge on Basics of electrodes and

transducers3. Will be able to acquire the knowledge on Recording system basics and

applications4. Ability to understand the knowledge on measurement techniques5. Ability to understand the modern imaging systems6. Will be able to acquire Knowledge on advances in biomedical

instruments

UNIT-I: Electrodes and TransducersOrigin of bioelectric signals - Recording electrodes - Skin contact impedance- Electrodes for ECG, EEG, EMG - Electrical conductivity of electrode jelliesand creamsTransducers: Pressure transducers - Pulse sensors - Respirationsensors.

UNIT-II: Recording SystemsBasic recording system - General considerations for bioelectric recorderamplifier - sources of noise in low level recording circuits - Preamplifiers -Main amplifier and driver stage - Writing systems -Electrocardiograph -Phonocardiograph - Electroencephalograph - Electromyograph.

UNIT-III: Measurement and Analysis TechniquesBlood flow meters: Electromagnetic blood flow meter - Blood gas analyzers:Blood pH measurement - Measurement of blood pCO2 - Blood pO2measurement - Blood cell counter: Methods of cell counting - coulter counters- automatic recognition and differential counting of cells.

UNIT-IV: Modern Imaging SystemsX -ray machine - CT scanner: basic principle - Contrast scale -Systemcomponents - NMR: principles of NMR imaging systems - Fourier Transformof the FID - Bloch equation - Image Reconstruction techniques -Discrimination based on relaxation rates - Basic NMR components -Applications, biological effects and advantages of NMR imaging system.

UNIT-V: Advances in Biomedical InstrumentationPacemakers - Artificial heart valves - Defibrillators - Ventilators - Audiometers- Anesthesia machine - Angiography - Endoscope - Cryogenic surgery.

BOOKS FOR REFERENCES:1. R. S. Khandpur, “Handbook of biomedical instrumentation”, Tata

McGraw-Hill Publisher, New Delhi.2. Dr. M. Arumugam, “Biomedical instrumentation”. M. Arumugam,

Biomedical Instrumentation, , 3rd edition, Publisher: Anuradha, 20163. Biomedical Instrumentation and Measurements, by Leslie Cromwell,

Fred J, Weibell PHI Publisher, New Delhi

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Skill-Based Elective-II:TROUBLESHOOTING COMPUTER HARDWARE

Assurance of Learning:1. Will be able to integrate the computer hardware trouble-shooting skills2. Will be able to acquire knowledge on various power supplies and terminal

connectors3. Ability to understand various computer components and peripherals4. Ability to classify computer memory standards5. Will be able to acquire the knowledge on assembling and installation

of PC6. Will be able to acquire knowledge on safety and maintenance of PC

UNIT-I: PC organization (5 Hrs)Introduction to computer hardware -components of mother boards–connectors types: onboard -front panel –back panel –ports-slots -Basics ofadd on cards–BIOS.

UNIT-II: Power supply (5 Hrs)Power supply unit-SMPS outputs -Voltage measurements-CPU connector-Motherboard connector and device connectors-cabinet types–AT,ATX,BTX,SFF,ITX and its form factor-Types of cases–Tower case–desktop case-portable case.

UNIT-III: Memories (4 Hrs)Semiconductor memory – ROM–PROM–EPROM – RAM–Virtual memory-Cache memory-Linear and Physical memory-video memory-Secondarymemories: Floppy–HDD–CD Rom-CD-RW-DVD.

UNIT-IV: Input and Output devices (5 Hrs)Input devices–keyboard-mouse-types of mouse-DIN/PS2 port-Serial port–parallel ports–USB ports-Output devices- monitor- printer -Organizationand connectors.

UNIT-V: Assembling and installation (5 Hrs)PC Assembling –Bios setting -Booting sequence setting-Installation Menu-Selection-Partitioning-Formatting–Copying and installation-Accountcreation-Device driver installation.

BOOK FOR STUDY:Material prepared by the department

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Semester: IV Hours/Week: 517UEN430208 Credits : 3

Core:HISTORY OF LITERARY CRITICISM-II

Course outcome:* Have a comprehensive outlook of literary criticism* Know the historical aspects of the trends and developments in the domain

of criticism* Have the skills of rightly applying the notions and various techniques of

literary criticism to the literary texts.* Know the characteristics of Neoclassical Criticism and Romantic criticism,

and the critical ideas of the important critics of these domains.* Have a sound knowledge of the critical conceptions of the Victorian Critics

and the New Critics* Be equipped with the skills of being good literary critics.

Unit-I: The Neoclassical English Critics1. Alexander Pope (1688-1744): His Classicism; On the Function of

Criticism.2. Dr. Johnson (1709-1784): His Historical Approach; On the Kinds of

Poetry, Versification, and Poetic diction; On Drama

Unit-II: The Romantic Critics3. William Wordsworth (1770-1850): His Concept of Poetic Diction; His

Concept of Poetry4. S.T. Coleridge (1772-1834): His Theory of Imagination; His Definition of

a Poem; On Poetic Diction; On Dramatic Illusion (Willing Suspension ofDisbelief)

Unit-III: The Victorian Critics5. Matthew Arnold (1822-1888): His Criticism on Poetry; On Criticism6. Walter Pater (1839-1894): His Views on Literature, and on Criticism

Unit-IV: The New Critics7. T.S. Eliot (1888-1965): Impersonality of Poetry; Objective Correlative

and Dissociation of Sensibility

Unit-V: The New Critics8. I.A. Richards (1893-1979): His views on Two Uses of Language; Four

Kinds of Meaning: Sense, Feeling, Tone and Intention9. F.R. Leavis (1895-1978): His Conception of the Business of Criticism

Textbook for all the Units1. Prasad, Birjadish. An Introduction to English Criticism. New Delhi:

Macmillan India Ltd., 1965. Print.

References1. Atkins, J.W.H. English Literary Criticism. Vol. 1. Jaipur (India): Surabhi

Publications, 1999. Print.2. Danzier and Johnson. An Introduction to Literary Criticism. Boston:

Heath, 1961. Print.3. Das, B.B. and Jatindra Mohan Mohanty. Eds. Literary Criticism:

A Reading. New Delhi: Oxford University Press, 1985. Print.4. Habib, Rafey. A History of Literary Criticism: From Plato to the Present.

Malden: Blackwell Publishing Ltd, 2005. Print.5. Wellek, Rene. A History of Modern Criticism 1750-1950: The Romantic

Age. Cambridge: Cambridge University Press, 1981. Print.6. Wimsatt, William K., and Cleanth Brooks. Literary Criticism: A Short

History. Calcutta: Oxford Book Company, 1957. Print.

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Semester: IV Hours/Week: 417UEN430404A Credits : 4

Core Elective:WOMEN’S WRITING IN ENGLISH

Course outcome:* After completing this course, the students know some of the

developments, themes, and narrative strategies of English-languagefeminist fiction

* Students can analyse literary texts through the perspective of gender* Students will know the central points of a selection of feminist theory,

and can use it as a context for reading literary texts* Students will recognize and discuss aspects of women’s writing* Students will demonstrate awareness of cultural and intercultural concerns

relating to women’s writing* Students will be able to interpret and analyse literary works by women at

advanced undergraduate level

Unit-I: Poetry (Detailed)1. Song Yu (3 BCE) (Chinese) : “Ow, Mama!”2. Carol Ann Duffy (1955-) (Scottish) : “Mrs. Aesop”3. Maya Angelo (1928-) (American) : “Woman’s Work”4. Amrita Pritam (1919-2005) (Indian) : “Empty Space”5. Viola Allo (African) : “Hunger Flew With Me from

Cameroon”6. Anna Akhmatova (1889-1966)

(Russian) : “Lot’s Wife”

Unit-II: Poetry (Non-Detailed)7. Sylvia Plath (1932-1963) (American): “Lady Lazarus”: “Daddy”8. Marge Piercy (1936-) (American) : “Right of Life”9. Margaret Christakos (Canadian) : “The Lovely Figure”

10. Katherine Mansfield (1888-1923)(New Zealand) : “Country Women”

11. Judith Wright (1915-2000)(Australia) : “South of My Days”

Unit-III: Short Stories (Non-Detailed)12. Joyce Carol Oates (1938-) : “Where Are You Going,

(American) Where Have You Been?”

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13. Angela Carter (1940-1992)(English) : “The Company of Wolves”

14. Mrinal Pande (1946- ) (Indian) : “Bitch”15. Jamaica Kincaid (1949-)

(Antiguan-American) : “Girl”

Unit-IV: Non-Fiction (Non-Detailed)16. Christa Wolf (1929-2011) (German) : “Cassandra”17. Toni Morrison (1931-) (African) : “The Bird in Our Hand: Is It

Living or Dead?”(Nobel Prize Acceptance Speech)

Unit-V: Novel (Non- Detailed)18. Buchi Emecheta (1944-) (Nigerian) : The Bride Price19. Kavita Daswani (1971-)

(Indian-American) : For Matrimonial Purposes

References1. Cornillon, Susan Koppelman, Ed. Images of Women in Fiction: Feminist

Perspectives. Bowling Green, Ohio: Bowling Green University PopularPress, 1972. Print.

2. Coward, Rosalind. Female Desire: Women’s Sexuality Today. London:Paladin, 1984. Print.

3. Emecheta, Buchi. The Bride Price. George Braziller Incorporated, 2014.Print.

4. Showalter, Elaine. A Literature of Their Own. London: Virago, 1978.Print.

5. Wolf, Christa. Cassandra: A Novel and Four Essays. Farrar, Straus andGiroux. 1988. Print.

6. http://www.poets.org/poet.php7. http://www.nobelprize.org/nobel_prizes/peace/laureates/8. http://mostlyfiction.com.

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Semester: V Hours/Week: 617UEN530210 Credits : 4

Core:COMPARATIVE LITERATURE AND TRANSLATION STUDIES

Course outcome:* Understand what Comparative Literature is* Familiarized with the terms related to it* Distinguish Comparative Literature with other subjects* Realize the importance of translation* Understand the link between Comparative Literature and Translation

Studies* Empowered with translation skills

Unit-I:1. Origin of Comparative Literature2. Definition of Comparative Literature3. Scope of Comparative Literature4. National Literature5. World Literature6. Schools of Comparativism

Unit-II:7. Folk Literature8. Genre9. Thematics

Unit-III:10. Unconscious and Conscious Imitation11. Influence12. Relation between Comparative Literature and Translation13. Translation Studies

Unit-IV:14. Kinds of Translation15. Problems in Translation16. Problems in Translation Studies17. Global Context18. Indian Context

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Unit-V:19. Comparing Elango and Shakespeare as Tragedians.

Textbook (For all Units)1. Subramanian, N, Padma Srinivasan, G. R. Balakrishnan. ed. Introduction

to the Study of Comparative Literature: Theory and Practice. Madurai:Teesi Publication, 1997. Print.

References1. Sanders, Julie. Adaptation and Appropriation. London: Routledge,

2006. Print.2. Toury, G. Descriptive Translation Studies and Beyond. Amsterdam:

Benjamins, 1995. Print.3. Bassnet. Susan. Translation Studies. 2nd edn. New York: Routledge,

2002. Print.4. Munday, Jeremy. Introducing Translation Studies: Theories and

Applications. 2nd edn. New York: Routledge, 2008, Print.5. Ramakrishnan, E.V. Locating Indian Literature: Texts, Traditions,

Translations. New Delhi: Orient Black Swan, 2011. Print.

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Semester: V Hours/Week: -17UEN530213 Credits : 2

Self-Paced Learning:

SHORT STORY(Partial Online Course)

Course outcome:* To enable students to understand the genre of short story and its

characteristic features* To help students identify the literary devices use in short story* To expose students to the art of reading and writing short story.* To make students develop the skills of being a good reader and writer* To acquaint students to the joy of reading short story.* To help students differentiate the link between short story and fiction

Unit-I:1. Definition of Short Story2. Origin and development of Short Story3. Elements of Short Story: Plot, Character4. Setting5. Points of View6. Style7. Theme

Unit-II: (Detailed)8. Leo Tolstoy (Russian) : “How Much Land Does a Man Require?”9. Franz Kafka (German) : “The Married Couple”

10. Selma Lagelof (Swedish) : “The Outlaws”11. Lord Dunsany (Irish) : “Where the Tides Ebb and Flow”

Unit-III: (Non -Detailed)12. D.H. Lawrence (English) : “The Blind Man”13. Joseph Conrad (English) : “The Black Mate”14. Richard Hughes (Wales) : “Martha”15. O. Henry (U.S.A) : “Fox in the Morning”

Unit-IV: (Detailed)16. Rabindranath Tagore : “My Lord, the Baby”17. R.K. Narayan : “A Snake in the Grass” & “Under the

Banyan Tree”18. S. Raja Ratnam : “Drought”

Unit-V: (Non- Detailed)19. P’u Sung-Ling (Chinese) : “The Princess Lily”20. Traditional (Arabian) : “The Story of the Magic Horse”21. Traditional (Japanese) : “The Tongue-Cut Sparrow”22. Olive Schreiner (S. African) : “The Buddhist Priest’s Wife”

References1. Selected Short Stories of the World. Maples Press, 2010. Print.2. Narayan, R.K. Under the Banyan Tree & Other Stories. Indian Thought

Publications, 1992. Print.3. Contemporary American Short Stories. Maple Press, 2009. Print.4. Prasad, B. A Background to the Study of English Literature. New Delhi:

Macmillan, 1999, Print.5. Rees, R.J. An Introduction to the Study of Literature. London:

Macmillan, 1968. Print.6. www.penguinrandomhouse.com/

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Additional Core Course (Extra Credit):

NEW LITERATURESCourse outcome:* Have the knowledge of literatures from different continents* Recognize the problems of the post-colonial countries* Identify the cultural change occurred in 19th& 20th century throughout

the world* Acquainted with the knowledge of various authors around the world* Comprehend the core issues dealt in different literatures* Find similarity of the problems faced by various people other than their

own country

Unit-I: Poetry (Detailed)1. A. D. Hope (1907-2000) : “Australia”2. Judith Wright (1915-2000) : “Brothers and Sisters”3. Katherine Mansfield (1888-1923) : “To God the Father”4. David Diop (1927-1960) : “Africa”5. Derek Walcott (1930 –) : “Ruins of a Great House”

Unit-II: Poetry (Non-Detailed)6. Mervyn Morris (1937-) : “Judas”7. Allen Curnow (1911-2003) : “House and Land”8. Wislawa Syzmborska

(1923-2012) : “Possibilities”9. John Pepper Clark (1935- ) : “Casualties”

10. Chris Wallace (1947- ) : “Melbourne”

Unit-III: Short Story (Non-Detailed)11. Hendry Lawson (1867-1922) : “The Drover’s Wife”12. Katherine Mansfield (1888-1923) : “Taking the Veil”13. Alice Munro (1931- ) : “Passion”

Unit-IV: Drama (Detailed)14. Wole Soyinka (1934-) : The Road

Unit-V: Novel (Non-Detailed)15. Margret Lawrence (1926-1987) : Stone Angel16. Bapsi Sidhwa (1938-) : Ice-Candy Man

Textbooks for all Units1. Narasimhaiah, C.D. Ed. An Anthology of Commonwealth Poetry.

Madras: Macmillan, 1990. Print.2. Soyinka, Wole. The Road, in Collected Plays I. London: OUP, 1973.

Print.3. Thieme, John, ed. The Arnold Anthology of Post-colonial Literatures

in English. London: Arnold, 1996. Print.

References1. Said, Edward. The World, the Text and the Critic. Cambridge: M.A.

Harward University Press, 1983. Print.2. Sivanandan, Tamara. “Anticolonialism, National Liberation, and Post-

colonial nation Formation”. The Cambridge Companion to Post-colonial Literary Studies. Ed. Lazarus. (1995) 41-65. Print.

3. Spivak, Gayatri Chakravorty. “Can the Subaltern Speak?” The NortonAnthology of Theory and Criticism. Ed. Leitch, et al. 2001. Print.

4. Stam, Robert. “Mikhail Bakhtin and Left Cultural Critique” (ed) Al Kaplan.Postmodernism and its Discontents: Theories and Practices. Londonand New York: Verso, 1988. Print.

5. Thingo N’gugi Wa. Decolonizing the Mind: The Politics of Languagein African Literature. London: James Curry, 1992. Print.

6. Tiffin & Ashcroft and Griffiths. Eds. The Empire Writes Back & ThePost Colonial Studies Reader. New York: Routledge, 2003. Print.

7. Neil, Lazuru. Ed. The Cambridge Companion to Postcolonial LiteraryStudies. New York: CUP, 2004. Print.

8. James, Louis. Caribbean Literature in English. London: Longman,1999. Print.

9. Doring, Tobias. Caribbean-English Passages. Intertextuality in a Post-Colonial Tradition. London: Routledge, 2002. Print.

10. Patrick Lee-Browne; Neil King; Aidan Cruttenden; Caroline Merz.Backgrounds to English Literature. New York: Facts on File, 2003.Print.

11. Stevenson, Randall. Modernist Fiction: An Introduction. Hertfordshire:Harvester Wheatsheaf, 1992. Print.

12. Walter, Allen. The Modern Novel. New York: E.P. Dutton & Co. Inc.,1964. Print

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Semester: VI Hours/Week: 617UEN630217 Credits : 4

Core:

PROJECT AND RESEARCH METHODOLOGY

Course outcome:* gain knowledge and experience on the basics of writing* identify appropriate research topics* exposed to the mechanics of documentation* learn the mechanics of writing a project* understand the mechanics of research methodologies* learn to write Drafts, Proofread and Edit a project

Unit I: Basics of Writing1. Characteristics of a Composition2. Structure of a Paragraph3. Methods of Paragraph Organization4. Principles of Effective Writing

Unit II: Basics of Research5. Types of Research6. Finding Unique Research Issues7. The ‘First Thoughts’ List

Unit III: Mechanics of Writing a Project8. The Seven Steps of Reading9. Preparing a Project Title

10. Preparing a List of Works Cited

Unit IV: Mechanics of Documentation11. Citing Sources in the Text12. Format of a Project13. Plagiarism: Forms and Consequences14. Importance of Plain and Bias-free Language

Unit V: Writing a Project15. Prewriting Techniques16. Setting out the Objectives and Project Outline17. Writing an Abstract18. Writing Drafts, Proofreading and Editing

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Textbooks & References:Units-I & II:

1. Brooks, Cleanth & Robert Penn Warren. Modern Rhetoric. 3ed. NewYork: Harcourt, Brace & World, 1970.

Units-III & IV:2. Gibaldi, Joseph. MLA Handbook for Writer of Research Papers.7 ed.

New Delhi: Affiliated East West Press, 2008.

Unit-V:3. Anderson, Jonathan. Thesis and Assignment Writing. New York:J. Wiley

& Sons, 19704. Berry, Ralph. How to Write a Research Paper? 2 edn. Oxford:Pergamon

Press, 19865. Bateson, Frederick Wilse. The Scholar-Critic: An Introduction to

Literary Research. London: Routledge, 1972.6. Hughey, Jacob B. et al. Teaching ESL Composition: Principles and

Techniques. Rowley: Newbury House, 1983._____

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Additional Core Course (Extra Credit):

CREATIVE WRITING IN ENGLISH

Course out* Apply critical and theoretical approaches to the reading and analysis of

literary texts in multiple genres* Identify, analyze, interpret and describe the critical ideas, values, and

themes that appear in literary texts and to understand the ways theseideas, values, and themes inform and impact cultures and societies, bothin the past and the present

* Produce stories or poems or literary nonfiction pieces that are original yetengage in an effective and rewarding conversation with the traditions ofliterature

* Analyze and critique the quality of the work of particular writers* Produce cogent written and/or oral arguments to defend and explain the

value of literature to a general population* Present their own literary works—and the works of others—orally in a

public forum with the ability to bring the written word to life for an audience

Unit-I:1. Principles of Creative Writing2. George Orwell: “Why I write?”

Unit-II:3. Writing Poetry4. Short Story Writing

Unit-III: (for Internal Testing only)5. Practical/Workshops6. Evaluation

Unit-IV:7. Fiction Writing8. One –Act Play Writing

Unit-V:9. Writing for Film/T.V./Radio

10. News Reporting/Feature Writing

References1. Abrams, M.H. A Glossary of Literary Terms. New Delhi: Cleanage, 2008.

Print.2. Aggarwal, Vir Bala. and V.S. Gupta. Hand Book of Journalism and Mass

Communication. New Delhi: Concept Publishing Company, 2002. Print.3. Baldick, Chris. Oxford Book of Literary Terms. London: Oxford

University Press, 2005. Print.4. Burns, Lynette Sheridan. Understanding Journalism. New Delhi: Sage,

2013. Print.5. Doubtfire, Dianne. The Craft of Novel Writing - A Practical Guide.

London: Allison & Busby 1979. Print.6. Harcup, Tony. A Dictionary of Journalism. Oxford: OUP, 2014. Print.7. Journalism: Principles and Practice. SAGE, 2015. Print.8. McKane, Anna. Journalism: A Career Handbook. London: A&C Black,

2004. Print.9. Mehta, D.S. Mass Communication and Journalism in India. New Delhi:

Allied Publisher Private Limited, 1982. Print.10. Parthasarathy, Rengaswami. Basic Journalism. New Delhi: Macmillan,

1985. Print.11. Rees, R.J. An Introduction to the Study of Literature. London:

Macmillan, 1968. Print._____

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Semester VI Hours/Week: -17UHS630502 Credits: 4

Additional Core Courses (Extra Credits):WOMEN ISSUES IN INDIA

Assurance of Learning* To make the students understand women’s condition in India.* To analyse the issues that affect the women community.* To motivate the students to find the solution for the different issues.

Unit I: Women in IndiaWomen – Feminism – Appearance –Women in Urban areas – Women inRural areas

Unit II: Women in Patriarchal SocietyWomen fighting for equal rights – Women considered dependent – Behaviorof Men

Unit III: Violence against WomenDomestic Violence – Molestation – Sexual Harassment – Rape – SprayingAcid

Unit IV: Issues at Working PlaceRagging – Educational Pressure – Relationship Problems – Dating – Love –Romance

Unit V: Women in MediaProjection in Media – Vulgar Comments – Unwanted Filthy Pictures – SexualMessages

References1. Misra, Lakhsmi, Women’s Issues: An Indian Perspective, Northern Book

Centre, New Delhi, 1992.2. Kalpagam. U and Jaya Arunachalam, Rural Women and Development

in India: Issues and Challenges, Rawat Publications, New Delhi, 2008.3. Gupta, Suman, Women in Modern India: Problems & Issues, National

Publications House, New Delhi, 1999._____

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Semester I Hours/Week: 517UBC130202 Credit: 3

SYSTEM SOFTWARE

Course Outcomes:1. Understand the basic concepts of System software.2. Comprehend the relationship between system software and machine

architecture.3. Understand the design of assemblers, linkers and loaders.4. Gain knowledge on the macro processors.5. Recognize the system software tools.6. Learn the basic concepts of operating system and compiler

UNIT-I: 10 HRSINTRODUCTION: System Software and Machine Architecture. TheSimplified Instructional Computer (SIC) : Machine Architecture - Data andInstruction Formats - Addressing Modes - Instruction Sets – Input andOutput.

UNIT-II: 14 HRSASSEMBLERS: Basic Assembler Functions: A simple SIC assembler –Assembler Algorithm and Data Structures - Machine Dependent AssemblerFeatures : Instruction Formats and Addressing Modes – Program Relocation- Machine Independent Assembler Features : Literals – Symbol-DefiningStatements – Expressions - One Pass Assemblers and Multi PassAssemblers - Implementation Example : MASM Assembler.

UNIT-III: 12 HRSLOADERS AND LINKERS: Basic Loader Functions: Design of an AbsoluteLoader – A Simple Bootstrap Loader. Machine Dependent Loader Features:Relocation – Program Linking – Algorithm and Data Structures for LinkingLoader. Machine-Independent Loader Features: Automatic Library Search -Loader Options. Loader Design Options: Linkage Editors – Dynamic Linking– Bootstrap Loaders. Implementation Example: MSDOS Linker.

UNIT-IV: 12 HRSMACRO PROCESSORS: Basic Macro Processor Functions: MacroDefinition and Expansion – Macro Processor Algorithm and Data Structures.Machine-Independent Macro Processor Features: Concatenation of MacroParameters – Generation of Unique Labels – Conditional Macro Expansion –

Keyword Macro Parameters – Recursive Macro Expansion. ImplementationExample: MASM Macro Processor – ANSI C Macro Language.

UNIT-V: 12 HRSINTRODUCTION TO SYSTEM PROGRAMMING: Introduction toCOMPILER – Introduction to Operation System - SYSTEM SOFTWARETOOLS: Text editors: Overview of the Editing Process - User Interface –Editor Structure. Interactive debugging systems: Debugging functions andcapabilities – Relationship with other parts of the system – User-InterfaceCriteria.

TEXT BOOKS1. Leland L. Beck, “System Software – An Introduction to Systems

Programming” , Pearson Education, Asia 3rd Edition, 2008, UNIT I toUNIT V (B).

2. Madhulika Jain, Vineeta Pillai and Satish Jain, “ Computer Organizationand System Software”, BPB Publications, New Delhi, 2002, UNIT V (A).

BOOKS FOR REFERENCES1. D. M. Dhamdhere, “Systems Programming and Operating Systems”,

Tata McGraw-Hill Second Revised Edition, 1999.2. John R. Levine, Linkers & Loaders – Harcourt India Pvt. Ltd., Morgan

Kaufmann Publishers, 2000._____

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Core Elective-I (WD):KNOWLEDGE MANAGEMENT

Course Outcomes:1. Describe the importance of knowledge as a resource in knowledge based

economies.2. Identifying and applying approaches in managing individual, group

and organizational level knowledge processes.3. Be acquainted with communication skills, especially of discussion and

presentation methods.4. Examine various latest technologies that are available for organizational

knowledge management.5. Understand the usability of artificial neural networks in determining

correlations and interactions.6. Understand technology used for data mining and data visualization

UNIT I 10 HRSINTRODUCING KNOWLEDGE MANANGEMENT: KnowledgeManagement – Forces Driving Knowledge Management – KnowledgeManagement Systems – Issues in Knowledge Management. THE NATUREOF KNOWLEDGE: Knowledge – Alternative Views of Knowledge – DifferentTypes of Knowledge – Locations of Knowledge.

UNIT II 10 HRSKNOWLEDGE MANAGEMENT SOLUTIONS: Knowledge Managementand Knowledge Management Solutions - Knowledge ManagementProcesses - Knowledge Management Systems - Knowledge ManagementInfrastructure. ORGANIZATIONAL IMPACTS OF KNOWLEDGEMANAGEMENT: Impact on People – Impact on Processes – Impact onProducts – Impact on Organizational Performance.

UNIT III 9 HRSTECHNOLOGIES TO MANAGE KNOWLEDGE, ARTIFICIALINTELLIGENCE: Artificial Intelligence a Definition and Historical Perspective– Knowledge Based Systems a Historical Perspective and Definition –Knowledge and Expertise – Features of Knowledge Based Systems – OtherArtificial Intelligence Technologies.

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UNIT IV 11 HRSTHE COMPUTER AS A MEDIUM FOR SHARING KNOWLEDGE: WorldWide Web – Web Search Engines – Network Security – Workflow Systems– Document Management via The Web. DISCOVERING NEWKNOWLEDE, DATA MINING: Objectives of Data Mining – SymbolicApproach, Induction Learning Rules from Examples – ConnectionistApproach: Artificial Neural Networks – Statistical Methods for Data Mining– Guidelines for Employing Data Mining Techniques – Errors and theirSignificance in Data Mining.

UNIT V 10 HRSKNOWLEDGE DISCOVERY SYSTEMS, SYSTEM THAT CREATEKNOWLEDGE: Mechanisms to Discover Knowledge – Technologies toDiscover Knowledge – Designing the Knowledge Discovery System –Discovering Knowledge on the Web – Data Mining and CustomerRelationship Management – Barriers to the Use of Knowledge DiscoverySystems – Case Study.

TEXT BOOK1. Irma Becerra Fernandez, Avelino Gonzalez and Rajiv Sabherwal,

“Knowledge Management”, Dorling Kindersley (India) Pvt, Ltd., 1st Ed,2009.

BOOK(S) FOR REFERENCE1. Jiawei Han, MichelineKamber and Jian Pei, “Data Mining Concepts and

Techniques”, Morgan Kaufmann Publishers an imprint of Elsevier, 3rd

Ed, 2012.2. G.K. Gupta, “Introduction to Data mining with Case Studies”, PHI

Learning Pvt. Ltd., 2006._____

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ADVANCED JAVA PROGRAMMING

Course Outcomes:1. Understand the fundamental concepts of the J2EE Technologies2. Comprehend the principles of J2EE programming.3. Learn the communication of client and server in the programming

paradigm.4. Understand the concept of JSP and EJB5. Ability to connect Spring with XML6. Develop programming skills in Spring using web views.

UNIT I 10 HRSJ2EE OVERVIEW: J2EE and J2SE- The Birth of J2EE - J2EE. J2EE MULTITIER ARCHITECTURE: The Tier - J2EE Multi-Tier Architecture - Client TierImplementation- Classification of Clients -Web Tier Implementation. J2EEBEST PRACTICES: The Enterprise Application-Session Management-Presentation and Processing- Model View Controller.

UNIT II 10 HRSJAVA REMOTE METHOD INVOCATION: RMI Concept-Remote Interface-Passing Objects - The RMI Process - Sever side - Client side. JAVASERVLETS: Java Servlets and Common Gateway Interface Programming-Benefits of using a Java Servlet – A simple Java Servlet – Anatomy of JavaServlet – Deployment Descriptor – Reading Data from a Client – Workingwith Cookies – Tracking Sessions.

UNIT III 10 HRSJSP: JSP - JSP Tags- Variables and Objects- Methods -Control Statements-Loops -Tomcat-Request String -User Session - Cookies - Session Objects.EJB: Enterprise Java Beans- The EJB container- EJB Classes- EJB Interfaces-Referencing EJB- Relationship Elements -Session Java Bean –Stateless vs.Stateful - Creating a Session Java Bean-Entity Java Bean -The JAR file.

UNIT IV 10 HRSINTRODUCTION TO SPRING – Simplifying Java Development –Containing Beans – Surveying Bean Landscape. SPRINGCONFIGURATION: Wiring Beans – With Java – With XML

UNIT V 10 HRSSPRING ON THE WEB: Spring MVC – Simple Controller – Request Input –Processing Forms. WEB VIEWS: Creating JSP Web Views – Defining Layout– JSP Libraries

TEXT BOOKS1. Jim Keogh,” The Complete Reference J2EE “, Tata McGraw Hill, New

Delhi, 2006. Units: I, II, III2. Craig Walls, “Spring in Action 4 Ed”, Manning Publication, New York,

2015

BOOK(S) FOR REFERENCE1. McGovern,” J2EE 1.4 Bible”, Wiley, Chennai, India, 2007.2. Nicholas S. Williams,”Professional Java for Web Applications: Featuring

WebSockets, Spring Framework, JPA Hibernate and SpringSecurity

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Self Paced Learning (Partial Online Course):CLOUD COMPUTING

Course Outcomes:1. Gain knowledge on the concepts of Mobile Computing2. Identify the various terminologies for cellular systems3. Describe the basic concepts of Cloud Computing and its applications.4. Understand the concept of Virtualization Techniques with examples5. Gain idea about the Big Data with Map Reduce concept.6. Extend their knowledge of big data analytics in Enterprises

UNIT IINTRODUCTION: Cloud Computing at a Glance - Historical Developments– Building Cloud Computing Environments – Computing Platforms andTechnologies. VIRTUALIZATION: Introduction – Characteristics ofVirtualized Environments – Taxonomy of Virtualization Techniques –Virtualization and Cloud Computing – Pros and Cons of Virtualization –Technology Examples.

UNIT IICLOUD COMPUTING ARCHITECTURE: Cloud Reference Model – Typesof Clouds – Economics of the Cloud. CLOUD PLATFORMS IN INDUSTRY:Amazon Web Services: Compute Services – Storage Services –Communication Services – Additional Services. Google AppEngine:Architecture and Core Concepts – Application Life Cycle – Cost Model.Microsoft Azure: Azure core Concepts – SQL Azure.

UNIT IIIDATA INTENSIVE COMPUTING: Map-Reduce Programming –Characterizing Data-Intensive Computations – Challenges ahead – HistoricalPerspective – Technologies for Data-Intensive Computing – ProgrammingPlatform. CLOUD APPLICATIONS: Scientific Applications – Healthcare –Biology – Geoscience – Business and Consumer Applications: CRM andERP – Productivity – Social Networking – Media Applications.

UNIT IVADVANCED TOPICS IN CLOUD COMPUTING: Energy Efficiency inClouds. MARKET BASED MANAGEMENT OF CLOUDS: Market-OrientedCloud Computing – A Reference Model for MOCC – Technologies and

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Initiatives supporting MOCC. FEDERATED CLOUDS / INTER CLOUD:Characterisation and Definition – Cloud Federation Stack – Aspects ofInterest – Technologies for Cloud Federations.

UNIT VSECURE DISTRIBUTED DATA STORAGE IN CLOUD COMPUTING:Introduction - Cloud Storage: from LANs TO WANs - Technologies forData Security in Cloud Computing. DATA SECURITY IN THE CLOUD: AnIntroduction to the Idea of Data Security - The Current State of Data Securityin the Cloud - Homo Sapiens and Digital Information - Cloud Computing andData Security Risk - Cloud Computing and Identity - The Cloud, DigitalIdentity, and Data Security - Content Level Security—Pros and Cons.

TEXT BOOKS1. Rajkumar Buyya, ChristianVecchiola, S. Thamarai Selvi, “Mastering

Cloud Computing”, McGraw Hill Education (India) Private LimitedPublications, First Reprint, 2013. UNIT I, II, III and IV.

2. Rajkumar Buyya, James Broberg, Andrzej Goscinski, “Cloud Computing–Principles and Paradigms”, John Wiley & Sons, Inc. Publications, 2011.UNIT V.

BOOK(S) FOR REFERENCE1. Michael Miller, “Cloud Computing Web Based Applications that change

the way you work and collaborate online”, Pearson Education, 2009._____

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Core Elective-II (WS):BUSINESS TRENDS IN I.T.

Course Outcomes:1. Gain knowledge on the concepts and application of Business Systems2. Understand the Various Business Intelligent System in IT3. Define and analyze the principles of E-commerce and basics of World

Wide Web4. To evaluate the concept of Electronic Data Interchange and its legal,

social and Technical aspects.5. Express the security issues over the web, the available solutions and

future aspects of e-commerce security6. Understand the concepts of E-banking, electronic payment system

UNIT I 10 HRSINTRODUCTION: Business and IT - Information Age - Reality Check -Information System - INFORMATION TECHNOLOGIES IN THE MODERNORGANIZATION: Basic Concepts - Structure and IT Support - IT Supportat Different Organization Levels - Managing IT in Organization - IT Peopleand Careers.

UNIT II 10 HRSELECTRONIC COMMERCE: Business - to-Customer Applications - MarketResearch, Advertising and Customer Service -Business-to-Business andCollaborative Commerce Applications - Innovative Applications of E-Commerce - Infrastructure and E-Commerce Support services -Legal andEthical Issues in E-Commerce.

UNIT III 10 HRSCOMPUTER-BASED SUPPLY CHAIN MANAGEMENT ANDINFORMATION SYSTEMS INTEGRATION: Supply Chains and theirManagement - Supply Chain Problems and Solution - IT Supply ChainSupport and Systems Integration - ERP - E-Commerce and Supply ChainManagement - Order Fulfillment in E-Commerce.

UNIT IV 10 HRSDATA, KNOWLEDGE AND DECISION SUPPORT: Management andDecision Making - Data Transformation and Management - Decision SupportSystems - Enterprise Decision Support - Data and Information Analysis and

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2. Rajkumar Buyya, Christian Vecchiola, S. Thamarai Selvi, “MasteringCloud Computing”, McGraw Hill Education (India) Private LimitedPublications, First Reprint, New Delhi, 2013. Unit:II,III.

3. Soumendra Mohantly, Madhu Jegadeesh, Harsha Srivatsa , “Big DataImperatives “, A Press Publications. Unit: IV,V.

BOOKS FOR REFERENCE1. Asoke K Taukder, Roopa R Yavagal, “Mobile Computing”, Tata McGraw

Hill Publications Co., New Delhi, 2005.2. George Reese, “Cloud Application Architectures”, O’Reilly Media, Inc,

1st Ed., 2009.3. Alan Nugent, Dr,Ferm Halper, Marcia Kaufman , Alan Nugent, Dr,Ferm

Halper, Marcia Kaufman, “Big Data for Dummies”, Wiley Publications,2013.

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Skill Based Electives-I (BS) :IMAGE EDITING

Course Outcomes:1. Understand basic concepts of Images2. Differentiate various types of Images and File Types3. Be Familiar with managing Digital Images.4. Understand the implementation of various drawing tools and techniques5. Design digital artwork using vector and raster techniques6. Implement advance animation and design techniques using digital

images

UNIT-I 5 HRSINTRODUCTION: Image Editing Concepts – Using the PhotoshopWorkspace – Navigating in Photoshop CS3. IMAGE MANAGEMENT:Opening, Duplicating, and Saving Images – Saving Images to Disk.

UNIT-II 5 HRSPAINTING AND BRUSHES: Basic Techniques- Brush Sizes and Shape.FILLING AND STROKING: Filling Selection with Color or Patterns – ThePaint Bucket Tool – Backspaces and Delete Key Techniques- ApplyingGradient Tools. RETOUCHING AND RESTORING: Cloning and Healing.

UNIT-III 5 HRSWORKING WITH LAYERS: Layer Basics- Moving, Linking, and AligningLayers – 3D Image Editing.

UNIT-IV 5 HRSSHAPES AND STYLES: Drawing Polygon, Lines, and Custom Shapes –Modifying and Saving Effects. TEXT: The Five Flavours of Text – Text asArt – Using the Type Tool – Applying Character Formatting.

UNIT-V 5 HRSMAPPING AND ADJUSTING COLORS: Color Effects and Adjustment –Quick and Automatic Color Effects – Quick and Automatic Corrections –ANIMATION AND VIDEO: Working with Video, Image, and Animation.

TEXT BOOK1. Louri Ulrich Fuller & Robert C. Fuller, “Photoshop CS3 Bible”, Wiley

India (P) Ltd, New Delhi, 2007.

BOOK FOR REFERENCE1. Peter Bauer, “Photoshop CS3 for Dummies” , Wiley India (P) Ltd., New

Delhi, 2007.

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Unit-V 13 HRSSYSTEM SECURITY: Intruders - Intrusion Detection - PasswordManagement. Firewalls: Firewall Design Principles - Trusted Systems.

TEXT BOOK1. William Stallings, “Cryptography and network Security - Principles and

Practices”, Prentice Hall (Pearson Education), 4th Ed., 2006.

BOOKS FOR REFERENCE1. AtulKahate, “Cryptography and Network Security”, Tata McGraw Hill

Publications, New Delhi, 2008.2. Charles P. Pfleeger, Shari L. Pfleeger, “Security in Computing”, Prentice

Hall, 4th Ed., 2003.______

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Skill Based Electives-I (BS) :FUNDAMENTALS OF 2D ANIMATION

Course Outcomes:1. Understand basic concepts of Vector Art2. Get acquainted with the Animation Workspace3. Gain Familiarity with creating Shapes and Symbols4. Use various tools and animation techniques to create animated movies5. Edit and modify Video and Sound using non-linear editors6. Conceptual study of Interactive Animation and application

UNIT I 5 HRSINTRODUCTION: Animate CC vs. Flash Professional CC - GettingAcquainted with Animate CC - Major Interface Features.

UNIT II 5 HRSDESIGN A VECTOR ANIMATION : Creating the Project Document - DrawingVector Assets - Working with Vector Shapes - Time to Animate! - ModifyAnimation through Easing - Publishing the Animation for Flash.

UNIT III 5 HRSCONSTRUCT AN INTERNET MEME IMAGE : Starting the Project - UsingExternal Graphics - Managing Bitmap Images - Creating Black Vector Shapes- Working with Text Elements - Generating an Image.

UNIT IV 5 HRSCOMPOSE AN ANIMATED HTML5 GREETING : Creating a New HTML5Canvas Document - Laying Out the Background Elements - Drawing theFlowerpot - Editing the Flower Graphic Symbol - Animating the Flower Stalkwith Inverse.

UNIT V 5 HRSGENERATE A PROMOTIONAL VIDEO : Video Project Setup - CreatingDynamic Backgrounds with animated Shape Masking - Design a 3D RotatingHeadshot - Animating Your Name with MotionPresets.

TEXT BOOK1. Joseph Labrecque, Rob Schwartz “Learn Adobe Animate Cc For

Interactive Media”, Adobe Certified Associate Exam Preparation, 2016.

WEB REFERENCE1. Adobe Animate cc help, “https://helpx.adobe.com/pdf/animate_

reference.pdf”

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CRYPTOGRAPHY AND NETWORK SECURITYCourse Outcomes:1. Explain the basics of number theory and compare various encryption

techniques.2. Understand the manner in which message Authentication code and

hash function work and the functionality of public key cryptography.3. Familiarize in intrusion detection and firewall design4. Examine the different types of security systems and applications.5. Discuss different levels of security and services.6. Recognize various security policies

Unit-I 12 HRSNETWORK SECURITY: Security Trends - The OSI Architecture - SecurityAttacks – Security Services - Security Mechanisms - A model for NetworkSecurity. CLASSIC ENCRYPTIONTECHNIQUES: Symmetric Cipher Model- Substitution Techniques – Transposition techniques - Rotor Machines -Steganography.

Unit-II 12 HRSBLOCK CIPHERS AND DATA ENCRYPTION STANDARDS: Block Cipher-Principles – Data Encryption Standard - The strength of DES –Differentialand Linear Cryptanalysis – Block Cipher design principles - ADVANCEDENCRYPTION STANDARD: The AES Cipher.

Unit-III 15 HRSPUBLIC KEY ENCRYPTION AND DIGITAL SIGNATURES: Principles ofPublic Key Crypto Systems -The RSA algorithm. Message Authentication:Authentication Requirements -Authentication Functions - MessageAuthentication codes - Hash Functions - Security of Hash Functions andMAC. DIGITAL SIGNATURES: Authentication Protocols.

Unit-IV 13 HRSAUTHENTICATION APPLICATIONS: Kerberos - X.509 AuthenticationService – PKI. ELECTRONIC MAIL SECURITY: Pretty Good Piracy - S/MIME. WEB SECURITY: Web Security Considerations- - SSL and TransportLayer Security.

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Unit-V 13 HRSSYSTEM SECURITY: Intruders - Intrusion Detection - PasswordManagement. Firewalls: Firewall Design Principles - Trusted Systems.

TEXT BOOK1. William Stallings, “Cryptography and network Security - Principles and

Practices”, Prentice Hall (Pearson Education), 4th Ed., 2006.

BOOKS FOR REFERENCE1. AtulKahate, “Cryptography and Network Security”, Tata McGraw Hill

Publications, New Delhi, 2008.2. Charles P. Pfleeger, Shari L. Pfleeger, “Security in Computing”, Prentice

Hall, 4th Ed., 2003.______

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Core Elective-III (WS):MOBILE OPERATING SYSTEM AND ITS APPLICATIONS

Course Outcomes:1. Identify the different featur and 3D digital graphics and animation.6. Learn to develop mobile applications with the framework resources to

store application data in Persistent storage

UNIT I 10 HRSMOBILE APPLICATION DEVELOPMENT: Mobile Device Evolution –Smart Phone’s- Tablet PC’s – Classic MAD Challenges – Mobile Platform –Types of Mobile Platforms(Mobile OS) – Mobile Applications - CrossPlatform Mobile Apps Development- Benefits Of Cross Platform MAD .

UNIT II 10 HRSGETTING TO KNOW ANDROID: Android - The Open Handset Alliance -The Android Execution Environment- Components of an Android Application- Android Activity Lifecycle -Android Service Lifecycle. SETTINGANDROID DEVELOPMENT ENVIRONMENT: Creating an AndroidDevelopment Environment. ANDROID DEVELOPMENT ENVIRONMENTFOR REAL APPLICATION: Android and Social Networking - The ProjectRoot Folder - The Source Folder - The Resource Folder -Building and Runningthe Micro Jobs Application.

UNIT III 10 HRSLAYOUTS: Frame Layout – Linear Layout – Table Layout –Absolute Layout–Relative Layout. BUILDING A VIEW: Android GUI Architecture. WIDGETBESTIARY: Android Views -Textview and Edittext -Button and Imagebutton-Adapters and Adapter views - Checkboxes, Radiobuttons, and Spinners -Viewgroups - Gallery And Gridview - Listview And Listactivity – Scrollview.

UNIT IV 10 HRSDRAWING 2D AND 3D GRAPHICS: Rolling Your Own Widgets -Layout -Canvas Drawing -Drawables - Bitmaps Bling - Shadows, Gradients, andFilters- Animation -OpenGL Graphics. INTER PROCESSCOMMUNICATION: Inter-Process Communication: Intents: Simple, Low-Overhead IPC - Getting A Result Via Inter-Process Communication.

UNIT V 10 HRSPERSISTENT DATA STORAGE: Sqlite Databases and Content Providers -Databases Basic Structure of the Micro jobs Database Class - Reading Datafrom the Database - Modifying the Database – Content Providers -Consuminga Content Provider. LOCATION AND MAPPING: Location-Based Services- Mapping - The Google Maps Activity -The Map view and Map activity.

TEXT BOOKS1. Yonathan Akilu Redda, “Cross Platform Mobile Applications

Development” NTNU, 2012. UNIT I.2. Rick Rogers, John Lombardo, Zigurd Mednieks, and Blake Meike,”

Android Application Development “,O’Reilly, Shroft Publishers &Distributors Pvt Ltd, New Delhi, 2010. UNIT II, III, IV, V.

BOOKS FOR REFERENCE1. Dave smith, Jeff friesen “Android Recipes a Problem Solution

Approaches” A press, 2011.2. Wei -MengLee” Beginning Android Application Development”, Wiley

Publishing Limited, 2011

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Core Elective-III (WS):NEXT GENERATION NETWORKS

Course Outcomes:1. Understand the concept of Next Generation Networks2. State out various NGN requirements on technology and management3. Recognize networks evaluation towards Next Generation Networks4. Defend the NGN functional architecture5. Learn various Development areas of NGN6. Summarize the knowledge in Corporate Responsibility for NGN

UNIT-I 10 HrsNEXT GENERATION NETWORKS: Introduction: Challenge: To BecomeMore Than an ISP- To Apply a Model of Operation Driven by CustomerNeeds-NGN - NGN Aims at Improving Life Quality and Bringing New LifeExperience - The Network Evolution Towards NGN -The TelecomEnvironment and Corporate Responsibility.NGN VISION, SCENARIOSAND ADVANCES: NGN Networks: Perspectives and Potentials - SomePossible Scenario - Home Networks - Machine-to-machine Communication- NGN Advances.

UNIT-II 10 HrsNGN REQUIREMENTS ON TECHNOLOGY AND MANAGEMENT:NGNRequirements on Technology- NGN Requirements on Management. NGNFUNCTIONAL ARCHITECTURE: The ITU NGN Functional Architecture-The Proposed NGN Functional Architecture.

UNIT-III 10 HrsNGN OPERATOR, PROVIDER, CUSTOMER AND CTE: NGN NetworkOperator - NGN Service Provider - NGN Customer and CTE. NETWORKAND SERVICE EVOLUTION TOWARDS NGN: Major Evolution Steps forthe Networks and Services of Today - Fixed Network Evolution - MobileNetwork Evolution - Cable Network Evolution - Internet Evolution - IPNetwork Problems Critical to be Solved.

UNIT-IV 10 HrsNGN KEY DEVELOPMENT AREAS: Terminal Area - Terminal Area - AccessNetwork Area - Backhaul Network Area - Core Transport Network Area -

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Service Creation Area- Network Control and Management Area - ServiceControl and Management - Advanced Technologies for Network and ServiceManagement.

UNIT-V 10 HrsNGNS AND CORPORATE RESPONSIBILITY: Unsustainable Growth –Sustainable Development and Corporate Responsibility-The Purpose ofCorporate Responsibility - The Fundamentals and the Limits of CorporateResponsibility-Standards and Tools of Corporate Responsibility - GuidingConcepts - Corporate Responsibility and NGN.

TEXT BOOK1. Jingming Li Salina and Pascal Salina, “Next Generation Networks

Perspectives and Potentials” John Wiley & Sons Ltd, England, 2007.

BOOK(S) FOR REFERENCE1. Monique J. Morrow,Azhar Sayeed, “MPLS and Next Generation

Networks: Foundations for NGN and Enterprise Virtualization”, PearsonEducation India, First impression, India, 2008.

2. Ina Minie, Julian Lucek, “MPLS enabled Applications – Emergingdevelopments and new technologies”, John Wiley & sons Ltd., 3rdEd,United Kingdom, 2011.

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Additional Core:SOFT COMPUTING

Assurance of Learning:1. Learn the basic concepts of Artificial Intelligence Problems2. Understand the Predicate Logic and Symbolic Reasoning3. Understand the basic concepts of Raspberry Pi4. Develop applications using Raspberry Pi

UNIT IARTIFICIAL INTELLIGENCE: The AI Problems - The UnderlyingAssumption - An AI Technique - The Level of the Model. PROBLEMS,PROBLEM SPACES AND SEARCH: The Problem as a State Space Search- Production Systems - Production System Characteristics.

UNIT IIKNOWLEDGE REPRESENTATION: Representations and Mappings -Approaches - Issues. PREDICATE LOGIC: Representing Simple Facts inLogic - Instance and ISA Relationships -Computable Functions andPredicates - Natural Deduction.

UNIT IIIKNOWLEDGE USING RULES: Procedural versus Declarative Knowledge -Logic Programming - Forward Versus Backward Reasoning - Matching.SYMBOLIC REASONING UNDER UNCERTAINTY: Non monotonicReasoning - Logics for Non monotonic Reasoning - Implementation ofDepth-first Search and Breadth-first Search.

UNIT IVRASPBERRY PI: Introducing the Raspberry Pi - Limitations.DOWNLOADING THE OPERATING SYSTEM: Introducing Linux - UsingRISC OS on the Raspberry Pi - Flashing Your SD Card. CONNECTINGYOUR RASPBERRY PI: Inserting the SD Card - Connecting a Monitor orTV - Connecting a USB Hub.

UNIT VLINUX DESKTOP ENVIRONMENT: Starting and navigating the desktopenvironment - The File Manager and Image Viewer - Browsing the web -Logging out from LXDE. THE RASPBERRY PI FOR BOTH WORK AND

PLAY: Installing LibreOffice on your Raspberry Pi - Writing letters inLibreOffice Writer - Managing your budget in LibreOffice Calc -Creatingpresentations in LibreOffice Impress - Creating a party invitation withLibreOffice Draw.

TEXT BOOKS1. Elaine Rich, Kevin Knight, Shiva Shankar B Nair, “Artificial Intelligence”,

Tata McGraw Hill Publications, 3rd Ed., New Delhi, 2009. Units: I, II & III2. Sean McManus and Mike Cook, “Raspberry Pi for Dummies” A Wiley

Brand, John Wiley and Sons Inc, 1st Ed., New Jersey, 2013. Units: IV & V

BOOK(S) FOR REFERENCE1. Stuart J. Russell and Peter Norvig, “Artificial Intelligence A Modern

Approach”, Prentice Hall, Englewood Cliffs, 1st Ed., New Jersey, 2005.2. Simon Monk, “Raspberry Pi Cookbook” O’Reilly Media, Inc., 1st Ed.,

United States of America, 2014._____

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Skill-Based Elective-II (WS):FUNDAMENTALS OF 3D DESIGN

Course Outcomes:1. Identify characteristics of rendering 3D objects for optimal system

processing and analysis2. Create a 3D environment featuring lighting and texture3. Create basic 3D models and animations4. Evaluate digital 3D projects, identify items for improvement, and

implement changes.5. Understand the fundamentals of strong 3D design6. Construct multiple designs using several tools.

UNIT-I 5 HRSINTRODUCTION: Computer Modeling and Animation – Types of Images -Raster - Vector – Different Dimensions – User Interface - Controls.

UNIT-II 5 HRSBLENDER INTERFACE: Blender Screen – User Preferences – 3D Window –Window Modes – Moving in 3D Space – Blender Controls.

UNIT-III 5 HRSCREATING OBJECTS: Meshes – Placing objects – Moving objects –Creating Vertices – Extruding Shapes – Modifiers – Knife Tool – SculptMode. LIGHTING: Lighting – Cameras.

UNIT-IV 5 HRSMATERIALS: Settings – Buttons – New Materials – Preview – Diffuse.TEXTURE: Mapping – Displacement – Texture painting.

UNIT-V 5 HRSANIMATION: Introduction - Moving – Rotating - Scaling – Keying – EditingCurves. RENDERING: Settings – Video Clip – Ray Tracing.

TEXT BOOK1. John M. Blain, “The Complete Guide to Blender Graphics: Computer

Modeling and Animation”, CRC Press, Florida, 2012.

BOOK FOR REFERENCE1. Lance Flavell, “Beginning Blender Open Source 3D Modeling, Animation,

and Game Design”, A press Publication, USA, 2010._____

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Self-Paced Learning:HISTORY OF MATHEMATICS

(On-line Partial Course)Learning Assurances:* Life of Newton, Gauss,Riemann and Euler..* Acquaintance with the development of Algebra.* Familiarity of Invention of Differential Calculus.* The life of Eratosthenes and Dirichlet .* The life of Henri Poincare ,EmmyNoether.

UNIT – IIsaac (Sir) Newton 1642-1727) England- Archimedes of Syracuse (287-212BC) Greek domain- Johann Carl Friedrich Gauss (1777-1855) Germany –Leonhard Euler (1707-1783) Switzerland- Georg Friedrich Bernhard Riemann(1826-1866) Germany- Joseph-Louis (Comte de) Lagrange (1736-1813) Italy,France – Euclid of Alexandria (ca 322-275 BC) Greece/Egypt- David Hilbert(1862-1943) Prussia, Germany- Gottfried Wilhelm von Leibniz (1646-1716)Germany

UNIT- IIPierre de Fermat (1601-1665) France- Évariste Galois (1811-1832) France-René Descartes (1596-1650) France- Johann Peter Gustav Lejeune Dirichlet(1805-1859) Germany- Srinivasa Ramanujan Iyengar (1887-1920) India- CarlG. J. Jacobi (1804-1851) Germany- Brahmagupta ‘Bhillamalacarya’ (589-668)Rajasthan (India)

UNIT- IIIGeorg Cantor (1845-1918) Russia, Germany – Augustin-Louis Cauchy (1789-1857) France – Arthur Cayley (1821-1895) England – Pythagoras of Samos(ca 578-505 BC) Greek domain – Aryabhata (476-550) Ashmaka & Kusumapura(India) – Leonardo ‘Bigollo’ Pisano (Fibonacci) (ca 1170-1245) Italy – WilliamRowan (Sir) Hamilton (1805-1865) Ireland – Diophantus of Alexandria (ca250) Greece, Egypt

UNIT –IVBháscara Áchárya (1114-1185) India – Jean-Baptiste le Rond d’ Alembert(1717-1783) France – Joseph Liouville (1809-1882) France – FerdinandGotthold Max Eisenstein (1823-1852) Germany – Jacob Bernoulli (1654-1705) Switzerland – Johannes Kepler (1571-1630) Germany – Jacques

Salomon Hadamard (1865-1963) France – Jean Baptiste Joseph Fourier(1768-1830) France

UNIT- VAlbert Einstein (1879-1955) Germany, Switzerland, U.S.A. – Galileo Galilei(1564-1642) Italy – Henri Léon Lebesgue (1875-1941) France – Johann Bernoulli (1667-1748) Switzerland – Felix Hausdorff (1868-1942) Germany –George Pólya (1887-1985) Hungary – Siméon Denis Poisson (1781-1840)France – Adrien Marie Legendre (1752-1833) France

Text Book1. http://fabpedigree.com/james/mathmen.htm#

References1. C.B. Boyer and U. Merzbach, History of Mathematics, John Wiley &

Sons, New York, 1988.2. E.T. Bell, Men of Mathematics, Penguin Books Ltd., Hardmondsworth,

Middlesex, UK, 1953.

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Core Elective (WS):LOGIC AND BOOLEAN ALGEBRA

Learning Assurances:* Basic Concepts of True and False logical statements.* Finding Tautology statements.* Knowledge in Theory of inferences.* Knowledge in Lattices and its properties.* Ideas of Partially ordered sets, lattices and Boolean Algebra.

Unit-I: LogicIntroduction-TF-Statements-Connectives-Truth table.(Chapter IX - Sections 1, 2, 3, 6).

Unit-II: Normal formsTautology-Tautological Implications and Equivalence of formulae-Normalforms. (Chapter IX - Sections 7, 8, 11).

Unit-III: Theory of InferencePrincipal Normal Forms-Theory of Inference-Quantifiers.(Chapter IX - Sections 12, 13, 15).

Unit-IV: Relations and LatticesRelations-Equivalence Relation-Lattices-Some Properties of Lattices.(Chapter II - Sections 2, 5 ) and(Chapter X - Sections 1, 2).

Unit-V: Boolean AlgebraNew Lattices-Modular and Distributive Lattices- Boolean Algebras.(Chapter X - Sections 3, 4, 5).

Text Book:1. M. K.Venkataraman, N. Sridharan and N. Chandrasekaran, Discrete

Mathematics, The National Publishing Company-2000.

Reference Book:1. C.L.Liu, Elements of Discrete Mathematics, McGraw-Hill Book Company

second edition, 1977.2. “Discrete Mathematical Structures”: Tremblay and Manohar, Tata

McGraw Hill._____

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OPTIMIZATION TECHNIQUESLearning Assurances:* Understanding sequencing problems and its applications.* Studying the dynamic programming with different approaches.* Using optimization techniques in decision making.* Solving replacement problems of different types.* Understanding nonlinear programming problems and its applications.

UNIT I: SEQUENCING PROBLEMSIntroduction - Problem of Sequencing – Basic Terms Used in Sequencing –Processing n jobs through Two Machines - Processing n jobs through kMachines - Processing 2 jobs through k Machines (Chapter 12, Sections12.1 to 12.6).UNIT II: DYNAMIC PROGRAMMINGIntroduction – The Recursive Equation Approach –Characteristics ofDynamic Programming - Dynamic Programming Algorithm (Chapter 13,Sections 13.1 to 13.4).UNIT III: DECISION ANALYSISIntroduction – Decision – making Problem - Decision – making Process -Decision – making Environment - Decision underUncertainty (Chapter 16,Sections 16.1 to 16.5).UNIT IV: REPLACEMENT PROBLEMSIntroduction – Replacement of Equipment/Asset That Deteriorates Gradually- Replacement of Equipment That fails suddenly (Chapter 18, Sections 18.1to 18.3).UNIT V: NON LINEAR PROGRAMMING PROBLEMSIntroduction – Graphical solution–Kuhn-Tucker conditions with non-negative constraints –Quadratic programming (Chapter 28, Sections 28.1 to28.4).

Text Book:1. Operations Research by Kanti Swarup, P.K. Gupta, Man Mohan,

Sixteenth Thoroughly Revised Edition, Sultan Chand & Sons,Educational Publishers,New Delhi.

References:1. Operation Research: An introduction by Hamely A Taha, Ninth Edition,

Prentice Hall, New Delhi, 2011.2. Resource Management Techniques, by V. Sundaresan, K.S.

Subramaniyan, K. Ganesan, New Revised Edition, A.R. Publications,Sirkali, 2002.

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Semester VI Hours/Week: -17UMA630504 Credits: 2

MATHEMATICAL ECONOMICSLearning Assurances:* The knowledge of distributions.* Knowledge of Multivariate Models* Basic Concepts of Econometrics* Applications of Linear Models* Problems in Single Equation Model

UNIT-I: MULTIVARIATE NORMAL DISTRIBUTIONIntroduction to multivariate normal distribution – Marginal distribution –Moments of the Multivariate distribution – Linear functions of Normalvariables – Independence in Multivariate normal distribution. Condition forindependence. Chap 3, Sec 3.1-3.6UNIT-II: LINEAR MODELLinear function – Measurement error – Equation error – Linear Model – 5types of linear model, namely, functionally related Models, Mean relatedModels, Experimental design Models, Variance – Components Models andRegression Models - Models for Disaster Management. Chap 5, Sec 5.2-5.3UNIT-III: GENERAL LINEAR MODELGeneral linear hypothesis model of full rank – Point estimation under normaland non-normal cases – Gauss Markow theorem. Chap 6, Sec 6.1,6.2UNIT-IV: ECONOMETRICSDefinition – Scope – Objective – Limitations – Divisions of Econometrics.National Income – Method of Estimation of National Income in India –Difficulties in estimation. Chap 1 (Full)UNIT-V: PROBLEMS OF SINGLE EQUATION MODELAutocorrelation – Multi-collinearity – Heteroscdasticity – Specificationproblems and bias – Errors in variables. Chap 8 Sec 1-4.Books for Study:

1. Graybill, F.A.: An Introduction to linear Statistical Models – Vol. I,(Chapters 3, 5 & 6, McGraw Hill, 1961.

2. Singh, S.P., Parashar, K. and Singh, H.P.: Econometrics, (UNITs IV & V)Sultan Chand & Co, 1980.

Books for References:1. Rao, C.R.: Linear Statistical Inference and its applications, John Wiley

& Sons, 1972.2. Johnson, J (1984): Econometrics Methods, McGraw Hill Book Co, 1984.

150

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Semester VI Hours/Week: 217UMA640602A Credits: 2

MATHEMATICSFOR COMPETITIVE EXAMINATIONS

Learning Assurances:* Problem solving techniques for aptitude problems.* Prepare themselves for various competitive examinations.* Applications of simple formulae* Acquaintance to various elementary concepts* Acquaintance to shortcut methods

UNIT-ITime & work : Introduction – Solved Problems – Practice Problems.

Unit-IIPipes & cisterns : Introduction – Worked Examples – Exercise.

UNIT-IIITime & distance : Introduction – Formula – Solved Problems – Exercises.

UNIT-IVProblems on Trains : Introduction – Solved Problems – Test Questions.

UNIT-VBoats & streams : Introduction – Formula – Practice Problems.

Text Book::1. Quantitative Aptitude For Competitive Examinations ( Fully Solved),

R. S. Aggarwal, Chapters: 15, 16, 17, 18, 19.

Reference Books:1. Abhijit Guha, Quantitative Aptitude For Competitive Examination,

Mc Graw Hill Education Series, 5th Edition.2. Rakesh Yadav, Advanced Maths for General Competetions,

KD Publication. (2016)

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Semester VI Hours/Week: 217UMA640602B Credits: 2

LaTeX

Learning Assurances:* Introductory Concepts of LaTeX software for documentation.* LaTeX programming skills.* Latex Commands* Various Page Styles* Drawing Pictures

Unit-I:Getting Acquainted : How to Avoid Reading This Book - How to Read ThisBook - The Game of the Name - Turning Typing into Typography - WhyLaTeX? - Turning Ideas into Input - Trying It Out - Getting Started : Preparingan Input File - The Input - The Document - Running LaTeX - Helpful HintsUnit-II :Carrying On : Changing the Type Style - Symbols from Other Languages -Mathematical Formulas - Defining Commands and Environments - Figuresand Other Floating Bodies Lining It Up in Columns - Simulating Typed TextUnit-III :Moving Information Around : The Table of Contents - Cross-References -Bibliography and Citation - Splitting Your Input - Making an Index orGlossary - Keyboard Input and Screen Output - Sending Your Document -Other Document Classes - Books - Slides - LettersUnit-IV :Designing It Yourself : Document and Page Styles - Line and Page Breaking- Numbering - Length, Spaces, and Boxes - Centering and Flushing - List-Making Environments - FontsUnit-V :Pictures and Colors : Pictures - The picture Environment - Picture Objects -Curves - Grids - Reusing Objects - Repeated Patterns - Some Hints onDrawing Pictures - The graphics Package - Color

Textbook:1. Leslie Lamport, LaTeX : A Document Preparation System, Addison-

Wesley Publishing, Second edition, 1994.References:

1. H. Kopka and P.W. Daly, A Guide to LaTeX, Addison-Wesley, 20032. Frank Mittelbach, Michel Goossens, Johannes Braams, David

Carlisle, Chris Rowley, The LaTeX Companion Addison-WesleyProfessional 2004

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9796

Semester IV Hours/Week: 417UPH430301B Credits: 3

Core Elective-I (WS): PHYSICS OF MATERIALSAssurance for learning* To understand the mechanism of conduction in conductors and

superconductors.* To understand the properties and applications of semiconductors,

dielectrics, magnetic materials and nanophase materials.* To understand the optical properties of materials and the phenomenon of

Photoconductivity.

UNIT I: CONDUCTORS AND SUPERCONDUCTORS (12 Hrs)Electrical conduction - classification of conducting materials - free electrontheory-expression for electrical conductivity - thermal conductivity -expression for thermal conductivity - Wiedemann Franz law - Introductionabout superconductivity - general properties – types - applications.

UNIT II: SEMICONDUCTORS AND DIELECTRICS (12 Hrs)Classification based on band theory - classification of semiconductors -elemental and compound semiconductors - structure and bonding in Si andGe-applications - Introduction about dielectrics – definitions - different typesof polarizations - types.

UNIT III: OPTICAL PROPERTIES & PHOTOCONDUCTIVITY (12 Hrs)Introduction about optical properties - fundemental terms - classification –absorption – traps – excitons - colour centres - introduction aboutphotoconductivity – charecteristics - photoconductor bias circuit –performance - applications.

UNIT IV: MAGNETIC MATERIALS AND NANOPHASE MATERIALS(12 Hrs)

Introduction about magnetic materials – definitions - types of magneticmaterials - introduction about Nanophase materials – synthesis –charecteristics – properties - applications.

UNIT V: NONLINEAR MATERIALS (12 Hrs)Introduction - basic principle – classification of nonlinear materials - nonlinearproperties – polarization, higher harmonic generation, optical mixing, opticalphase conjucation, optical rectification and phase matching – nonlinearmaterials - applications.

154

BOOK FOR STUDY:1. Materials Science, V. Rajendran and A , Marikani Tata McGraw-Hill,

New Delhi, Eleventh Reprint, 2010.

BOOKS FOR REFERENCE:1. V. Raghavan, Material Science and engineering, A first course, Prentice

Hall Pvt.Ltd, New Delhi, 1989.2. Dharmendra Kumar, SK Jain, AK Bhargava, Materials Science and

Manufacturing Processes, Vikas Publishing

——

Unit Section Unit I 7.1-7.8,12.1-12.3,12.7 Unit II 9.1-9.6,6.1-6.3,6.5 Unit III 13.1-13.6,16.1-16.7 Unit IV 11.1-11.3,18.1-18.5 Unit V 24.1-24.5

9998155

Semester V Hours/Week: -17UPH530212 Credits: 2

Self-Paced Course:ASTRONOMY

Assurance for learning* To study the details of moon and eclipses.* To have the idea of the Astronomical instruments.* To study about the solar system and calendars.

Unit-I: The MoonIntroduction – Sidereal month – Synodic month – daily motion of the moon– age of moon – phase of moon – position of moon at rising and setting.

Unit-II: EclipsesIntroduction – umbra and penumbra – lunar eclipse – solar eclipse – durationof lunar and solar eclipse – comparison of solar and lunar eclipses.

Unit-III : Astronomical InstrumentsSidereal clock – chronometer – gnomon – sun dual – the heliometers – thesextant – chronograph – radio telescope.

Unit-IV: Solar systemIntroduction – the Sun – Mercury - the Venus – Mars – Jupiter – Saturn –Uranus – Neptune – Pluto.

Unit-V: The CalendarsLunar and Solar calendars – Egyptian – Mayan – Roman – Julian andGregorian calendars – Indian National calendar – Tamil and Malayalamcalendars.

Book for Study:“Astronomy” by Prof. S. Kumaravelu and Prof. Susheela Kumaravelu, revisededition 2013.

_____

125124156

Semester V Hours/Week: -17UPH530501 Credits: 2

Additional Course-1:INSTRUMENTATION

Assurance for learning* To study the function of various instruments and their performance

characteristics.* To understand the working principles of various transducers.* To understand the knowledge of intermediate, display, motion and force

measurements.* To acquire the knowledge of pressure, temperature, flow and acoustic

measurements.

UNIT-I: INSTRUMENTS AND THEIR STATIC PERFORMANCECHARACTERISTICS

Functional elements of a measurement system – classification of instruments– standards and calibration – errors and uncertainties in performanceparameters – types - propagation of uncertainties in compound quantities– static performance parameters – impedance loading and matching –specifications of instrument static characteristics

UNIT-II: TRANSDUCERSAnalog transducers : Electromechanical, Potentiometric, Inductive –Electrodynamic – Electromagnetic – Eddy current – Variable inductance-Capacitive – Piezoelectric – resistance strain gauges - bonded resistancestrain gauges – ionization transducer – optoelectric transducer.Digital transducers: Frequency domain – electromagnetic frequency domain– opto electrical frequency domain - variable string transducers

UNIT-III: INTERMEDIATE, DISPLAY, MOTION AND FORCEMEASUREMENT

Amplifiers: Mechanical - Hydraulic – Pneumatic – Optical – Electrical: AC,DC, carrier, chopper, amplifiers - CRO.Relative motion measuring devices: Electromechanical – Optical –Pneumatictypes - seismic devices – Gyroscopic devicesForce measuring devices: Balance – Hydraulic load cell – Pneumatic loadcell – Elastic force devices-

UNIT-IV: PRESSURE AND TEMPERATURE MEASUREMENTSPressure measurements: Manometers – Elastic types- characteristics –McLeod gauge –Pirani gauge – Ionization gauge – Knudsen gauge

127126157

Temperature measurements: Non electrical methods – Electrical methods –radiation methods

UNIT-V: FLOW AND ACOUSTIC MEASUREMENTSFlow measurements: Ultrasonic flow meter – hot wire anemometer – LaserDoppler anemometerAcoustical measurements: Characteristics of sound – sound pressure andpower levels – loudness – Typical sound measuring systems – Microphones

BOOK FOR STUDY1. B.C. Nakra and K.K. Chaudhry, Instrumentation measurement and

Analysis, Second Edition Tata Mc Graw Hill, New Delhi, 2004.

BOOKS FOR REFERENCE:1. Albert D Helfrick and William D. Cooper, Modern electronic

Instrumentation and Measurement Techniques, 3/e, PHI, New Delhi1995.

2. MIT open course – Lecture and Animation series_____

UNIT CHAPTER SECTIONS

I 1 2

1.3, 1.4, 1.6 2.1 – 2.6

II 4 4.1, 4.2, 4.3.1, 4.3.2

III

5 6 7 8

5.1, 5.2 6.3 7.1, 7.2, 7.3.2, 7.3.3 8.1 – 8.5

IV 10 11

10.2.1, 10.2.2, 10.3, 10.4 11.1, 11.4-11.6

V 12 13

12.1,12.6 13.1-13.6

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Semester VI Hours/Week: -17UPH630502 Credits: 2

Additional Course-II:PRINCIPLES OF NANOSCIENCE AND NANOTECHNOLOGY

Assurance for learning* To impart an understanding of the principles of nanoscience and nano-

technology* To acquire the knowledge of the properties and techniques of nonmaterials* To understand the applications of nanomaterials

UNIT-I: INTRODUCTION TO NANOSCIENCE AND NANO-TECHNOLOGY

Introduction – perspective of length – nanoscience and nanotechnology –nanostructures in nature – quantum structures – quantum confinement –surface effects of nanomaterials - prime materials – bright future ofnanotechnology

UNIT-II: PROPERTIES OF NANOMATERIALSMechanical properties- optical properties–electrical properties - dielectricmaterials and properties – magnetic properties - chemical sensing properties

UNIT-III: PHYSICAL SYNTHESIS TECHNIQUES OF NANOMATERIALSNanomaterial synthesis – Physical approaches: Laser ablation – Aerosolsynthesis - High-energy ball milling (Mechanical alloying method) – Plasmasynthesis method – Electro-deposition

UNIT-IV: CHEMICAL SYNTHESIS TECHNIQUESChemical approaches – Solvothermal synthesis – Hydrothermal synthesis -Sol-gel synthesis – Microwave method - Sonochemical process – Co-precipitation

UNIT-V: APPLICATIONS OF NANOMATERIALSNanomaterials in medicine– nanomaterials in automobiles – nanomaterialsin next-generation computer technology –– nanomaterials in communicationsector. Nanomaterials in food – fabric industry – ceramic industry

BOOK FOR STUDY:1. M. A. Shah and Tokeer Ahmad, ‘Principles of Nanoscience and

Nnotechnology’ Narosa Publishing House Pvt. Ltd., New Delhi, 2010.

Unit Book Sections Unit-I 1 1.1,1.3-1.7, 1.8,1.9,1.12 Unit-II 1 6.2.1,6.3.1-6.6, 6.8 Unit-III 1 2.3, 2.3.2, 2.3.5, 2.3.7, 2.3.8 Unit-IV 1 2.4, 2.4.1, 2.4.2, 2.4.4, 2.4.5, 2.4.6, 2.4.7 Unit-V 1 7.2, 7.11, 7.4, 7.7- 7.9,7.12

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Semester V Hours/Week: -17UST530501 Credits: 2

Additional Course:DATA ANALYSIS THROUGH PYTHON

Assurance of Learning:* Learn the basis of Python language* Perform data analysis with statistical techniques using Python* Interpret data in both diagrammatic and graphical representation

UNIT-IIntroduction to Python: Python as a Data Analysis Language-Arithmeticoperation in Python-Functions-Strings-Exceptions-Lists-Tuples-Dictionaries-Sets-Control flow.

UNIT-IIAdvanced Concepts: Sorting-List comprehensions-Generators andInterators-Randomness-Regular Expressions-Object Oriented Programming-Enumeration-Zip and Argument Unpacking-Args and Kwargs-calculationof basic statistical measures.

UNIT-IIIData Visualization : Matplotlib-Bar Charts-Line Charts-Scatter Plots-PracticalExamples

UNIT-IVLinear Regression: Simple Linear Regression Model-Using Gradient Descent-Maximum Likelihood Estimation-Multiple Linear Regression-Regularization-Practical Examples

UNIT-VLogistic Regression : The Logistic Function-Applying Logistic RegressionModel-Goodness of fit-Practical Examples.

Book for Study :1. Joel Grus. “Data science from scratch”, Shroff Publishers, 2015

Books for Reference:1. Wes Mxkinney. “Python for Data Analysis”, O Reilly Publications, 20162. John Paul Mueller, “ Python for Data Science”, Wiley Publications,

2015._____

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Semester VI Hours/Week: -17UST630220 Credits: 2

COMPREHENSIVE EXAMINATIONThe aim is :* To enable the students to revise the entire syllabus.* To train the students in solving multiple choice questions.* To prepare the students for cracking the competitive examinations.

_____

Semester VI Hours/Week: -17UST630221 Credits: 2

INTERNSHIPThe aim is:* To expose the students to the real work environment* To train the students in using statistical concepts for solving real world

problems.* To train the students in Report Preparation.* To explain the Practical utility in real life situations

_____

Semester VI Hours/Week: 317UST630222 Credits: 3

GROUP PROJECTAssurance of Learning:* To enable the students to apply the statistical techniques for solving

real-life problems.* A good project goes a long way in providing practical training to the

students. They get an opportunity through the project to apply some ofthe vital theoretical concepts and techniques that had learnt in the previousSemesters.

* On most of the occasions, socio-economic survey and market researchsurveys are periodically conducted by government agencies, NGO’s andprivate organizations. So, it is proposed to offer good project topics tothe students in these practical areas. The students will be thoroughlytrained through the project not only in scientific selection of sample fordata collection, but also in identifying and applying approximate statisticaltechniques in their projects.

* The board evaluation strategy of the project will entitle the allocation ofappropriate marks to the project report preparation and the remainingmarks to the project viva-voce, as indicated below:Project report evaluation: 60 marks; Project Viva: 40 marks

161

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______

164

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166

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_____

167

Sem-I L P C 17UVT130201 3 0 3 Core Paper- I

VISUAL LITERACY Assurance of Learning:

• Ability to understand the Principles of visual field

• Ability to analyze the Technicality of Designing

• Knowledge about the Colour, Rhythm, Balance

• Ability to understand the Geometrical shapes and forms

• Ability to understand and use visual literacy and design as a medium for effective communication

UNIT I: INTRODUCTION TO VISUAL LITERACY Introduction to visual literacy - Basic principles of visual literacy - About Visual Communication - Definition of Fine Art - Art tools & Equipment- sketching - Elements of Visual Art - Basic Sketching and Drawing Skills . UNIT II: DESIGN PRINCIPLES AND RULES Defining Design- Process of designing- Elements of design: Line, form, surface, mass pattern, texture, tone, colour, point, image, space and three-dimensional design concepts- Principles of Design : Unity- Gestalt and visual unity, Thematic unity - Contrast, balance- Formal and informal balance- Symmetrical and asymmetrical - Balance by shape, texture, position and eye direction radial balance- Rhythm, harmony and direction - Structure of Visual field- Figure – Ground relationship- Figure organization - Attraction and attention value UNIT III: GEOMETRIC SHAPES Points and lines- Types of line- Contours- Shape- Geometric and rectilinear- Curvilinear and Biomorphic shape - Abstract shapes - Non - Representational- Positive and negative shapes- Texture -Tactile and visual texture - Pattern UNIT IV: PERSECPTIVE , COLOUR & COMPOSITION Psychology of human perception - Proportion and Perspective Drawing - Composition Shallow and deep size- Types of perspective-Open and closed compositions- Spatial confusion Motion and movement- Internal and external movement - Value- Patterns of value- Characteristics of colour. UNIT V: ILLUSTRATIONS & CARICATURE Study of Human Anatomy - Study of head drawing - Portraits and Postures - Human scale- Proportion- Contrast Isolation- Placement- Absence of focal point/ rhythm and motion- Principles of visual aesthetics - Principles of illustration- Illustration techniques- Cartooning, Caricature, satirical cartooning, underground cartoon and cartoons or other nations. BOOK FOR STUDY 1.Richard Zakia(1997)Perception and imaging , focal press. Oxford. 1. Donis A. Dondis(1974) A Primer of Visual Literacy, 1st Edition. BOOK FOR REFERENCES 1. Philip Rawson (1987 ) Design, Prentice Hall, London 2. Paul Rand(1993) Forms and Chaos, Yale University press 3. Russell N. Baird( 1987 ) The Graphic Communication, Holt, Rinehart and Winston, Canada 4. Jerry Palmer & MacDodson(1995)Design and Aesthetics, Rutledge, London. 5.Rick Williams & Julianne Newton (2009 ) Visual Communication - Integrating media art & science – The Complete to Drawing Techniques - Eugene Felder Emmett Elwin Kandour Ltd .

168

Sem-I L P C

16UVT130401 3 0 3

Allied Paper - I

INTRODUCTION TO VISUAL COMMUNICATION

Assurance Of Learning:

• Ability to understand concepts in communication and need for communication

• Ability to analyze the Visual communication Trends

• Knowledge about Various Communication Models and its influence on the Society

• Ability to understand Audio Visual Media intricacies

• Acquire knowledge on the Recent New Media Trends and importance of Social Media

Unit - I : INTRODUCTION TO COMMUNICATION

1 Communication: Definition, meaning, nature and scope- Need for communication- Functions

of communication- History of human communication- Communication process: Berlo’s SMCR

model, Barriers of communication- 7C’s of Communication.

Unit - II : COMMUNICATION TYPES

Types of communication: Interpersonal, Intrapersonal, Group, Mass communication- Forms of

communication: Verbal, Non-verbal communication- appearance and artifacts- Kinesics- Facial

Expressions- Paralanguage- Proxemics- Haptics- Chronimics- Alfactics- Eye behavior

UNIT - III: THEORIES OF VISUAL COMMUNICATION

Harold D. Lasswell’s model-Shannon and Weaver’s model -Osgood and Schramm’s model

Theodore M.Newcombs model- Sociological Theories: Social learning theory, Agenda setting

theory, Uses and gratification theory, Dependency theory, Theories of persuasion: Hypodermic

bullet theory, Individual difference theory, Cognitive theory, Personal influence theory Normative

theories

Unit -IV : SEMIOTICS

Introduction to semiotics-analysis-Aspects of signs and symbols - sign and meanings-description of signs- Denotations and connotations- paradigmatic and syntagmatic aspects of Signs- Signs and Codes- Referent Systems - Audience and Interpretation. Unit- V : New Media Concepts and Trends

Marshall McLuhan as historical media theoretician - major works and theories- Current Trends

of Vis.Com - New Media Trends - Social Media Trends - Globalized media and its issues-

Growing job opportunities in current media field (Blue Collars and White Collars)

BOOKS FOR STUDY

1. Little John W. Stephen, Theories of Human Communication , Library of Congress Cataloging-

in –Publication Data, New Mexico, 2003.

BOOK FOR REFERENCE

1. Morreale, Sherwayn. P, Spitsbergen, Brain. H & Barge’s Kevin – Human communication -

Motivation, Knowledge & Skills, Sage publishers, London, 2000.

2. Allan& Barbara pease –Body language, Manjul publishing house pvt ltd , Bhopal,

Mumbai,2004

3. Hedwig Lewis, Body language, Sage publications India pvt.ltd greater Kailas market, New

Delhi ,2002.

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Core Paper - II

COMMUNICATION MEDIA SCENARIO

Assurance Of Learning:

Ability to understand the various forms of media

Ability to analyze the Various medium of communication

Knowledge about current technology growths

Ability to understand mass mediums structure and its function

Acquire knowledge on the Indian media scenario.

UNIT I: PRINT MEDIUM Print Medium: History, structure of a newspaper Organization- Types of newspapers and

magazines: general and specialized – structure and functioning of newspapers and magazines-

technological developments – competition, content and style of Magazines - Journalistic Codes

of Ethics - Press Commissions - The Law of Copyrights- Intellectual Property Rights

UNIT II: AUDIO MEDIUM Development of Radio – International, National and Regional- Radio as a medium of mass communication – types of ownership: Private and Public-Organizational structure and functioning - FM broadcasting and the audiences: Programming Content and style- a critical review- Telecasting Ethics -TRAI UNIT III: AUDIO VISUAL MEDIUM Development of Television- International, National and Regional.-Emergence of television in

India – the LPG concept in India. Television as a mass medium: Characteristics, ownership,

organizational structure of Doordarshan – Programming pattern, content and style – foreign

and regional Satellite and cable TV – Prasar Bharati Act- Broadcasting Regulations - Cable Act.

UNIT IV: CINEMA MEDIUM Motion pictures – historical background – structure and organization of motion picture industry in India – new developments in film production - status, problems and prospects of film industry with special reference to regional cinema – documentary films- future of film as a medium of entertainment – film audiences - critical review of noted regional/national films- CBFC UNIT V: NEW MEDIA New Media: Information age, knowledge society and global media and audiences; New media

technologies: digital revolution, internet, satellite TV and DTH, media convergence, ICT uses in

Public and private sector – information super high way – issues and challenges- Cyber Laws

BOOKS FOR STUDY

1. Keval J. Kumar (2008). Mass Communication in India, Oxford Press, Delhi. 2.Hausman ,Carl (2002) Modern Radio Production: Production Programming, Brooks Publication California, BOOKS FOR REFERENCE

1. Arvind Singhal, Everett. M. Rogers(2001) India’s Communication revolution from bullock carts to cyber marts, Sage publication. 2. KM. Srivastava,(1998)Media towards 21st Century , Sterling Pub. New Delhi. 3. Mc Leish, James(1999), Radio production. Focal Press Burlington.

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Allied Paper - II BASICS OF ADVERTISING

Assurance Of Learning:

Ability to understand advertising and its scope

Ability to analyze the Advertising Campaign and its dynamics

Knowledge about various creative aspects in advertising

Ability to understand Creative Perspectives of Advertising.

Acquire knowledge on the Recent Advertising Trends UNIT I: FUNDAMENTALS OF ADVERTISING Introduction to Advertising – Definition, need and scope of advertising- Functions of advertising- The AIDA process. Role of Advertising- Types of advertising- Advertiser and Agency partnership- Structure and functioning of an Ad agency. UNIT II :PRODUCT AND BRANDING The lifecycle of a product- Audience analysis – buyer behaviour- segmentation, targeting and positioning-Advertising research- objectives- Strategy and Plans-Brand- process involved in branding- Types of Appeal UNIT III: VISUALISATION Creative perspectives of advertising - creativity- creative strategy- copy writing- art Direction- print production and electronic production. UNIT IV: MEDIA SELECTIONAND STRATGIES Strategy – Marketing- Advertising and Media strategy- Media selection- objectives, strategies and planning- Client servicing- print media- electronic media- direct marketing and out of home advertising - Advertising Ethics. UNIT V: ADVERTISING CAMPAIGN Advertising campaign - Dynamics of creating and executing the complete campaign strategy – sales promotion- Public relations- local advertising- Campaign budgeting and execution- testing and Evaluation. BOOKS FOR STUDY S. A. Chunawalla (2010) Foundations of Advertising Revised: (Theory and Practice), Himalayan Books, New Delhi BOOKS FOR REFERENCE 1. Lank Jefkins (1992) Advertising Made Simple, Rupa & Co., New Delhi. 2. Thomas Russell, J. Ronald Lane, W. Kleppner’s (2002) Advertising procedure, Prentice Hall International, Inc., New Jersey. 3. Meenakshi R. Chauhan (1995) Advertising – The Social ad Challenge, Anmol Publications Pvt. Ltd., New Delhi.

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Core Paper- III FILM STUDIES

Assurance Of Learning:

Ability to understand the Film Forms and Movements

Ability to analyze the Film Making Process

Knowledge about Mise-en- scence

Ability to understand the genres of Films

Acquire knowledge on the Great Auteur both at the International as well National and Regional

Unit I: Film History and Major Movements Early Cinema (1893-1903) - Development of Classical Hollywood cinema (1903-1927), German expressionism (1919-1924) - Soviet Montage (1924-1930) - The Classical Hollywood Cinema after the coming of sound- Italian neo-realism (1942-1951) - The French New wave (1959-1964) - Indian (Hindi, Tamil & other languages) - Contemporary trends. Unit II : Film Making Process and Film Forms Planning, Pre-production : Concept , Story development, Scripting / Screen play writing, Budgeting, Casting, Locations, Financing - Production: Shooting, Direction & Cinematography- Post production: Editing, Sound recording, Dubbing, Special effects, Graphics & Final mixing, Distribution & Exhibition Film forms: narrative and non-narrative -Realism, Symbolic simulation - Typology of genres of fiction - Subjectivity, causality and time - Concepts of national cinema - Issues in world and Indian cinema. Unit III : Elements of Film Mise-en-scene : Aspects of mise-en-scene, Functions of Mise-en-scene : space and time, narrative - Cinematographer properties: photographic image, framing, duration of the image, montage and long take. Unit IV: Genre Approaches to studying film- Narrative and Non Narrative films- Structure of a narrative film- Cinematic codes - Film Forms : Principles of film, narrative form, non-narrative films- Dividing a feature film into parts and Genres (language, style, grammar, syntax.)- Documentary genres- Film and postmodernism - Film and cultural identity: Criticism and Film Review Writing. Unit V: Great Auteur Study of Great Indian and International filmmakers like : D. W. Griffith, Charlie Chaplin, Alfred Hitchcock, Akira Kurusowa, Ingmar Bergman, Satyajit Ray, Adoor Gopalakrishnan and Legendry Tamil Directors: S.P. Muthuraman, Sridhar, Balachander, Balu mahendra, Bharathiraja, and others. BOOKS FOR STUDY 1. Ascher Steven, Pinous Edward (1984)The Film Maker’s Hand Book, Penguin Group, New

York. 2. Walter Murch (2004) In The Blink of an Eye: A Perspective on Film Editing . BOOKS FOR REFERENCE 1. Bordwell David(1979) Thompson Kristin – Film Art an Introduction, Mc Gram Hill. 2. Hayward Susan(2000) Key Concept in Cinema Studies, Routledge, London. 3.Jones Chris, Jolliffe Genevieve(2000)The Guerilla Film Makers Handbook, Continuum Wellington house, London. 4. Wasko Janet (2003) How Hollywood Works, Sage Publication, London.

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Allied Paper - III GRAPHIC DESIGN

Assurance of Learning :

Ability to understand the how to create illusionary images, segments of Production

Ability to analyze the Visual effects

Knowledge about After Effects

Ability to understand interpolation and Masking Techniques

Acquire knowledge on the Time Remapping and Rotoscopy techniques UNIT I:: GRAPHIC COMMUNICATION Components of graphic communication - Functions of Graphic communication- Making the print work- Visual Art- Visual Aesthetics - Creativity in Communication UNIT II: ELEMENTS OF DESIGN Elements of Design: Line-Shape-Direction-Size-Texture-Colour- Value- Concepts of Layouts: Hierarchy-Centre of visual Impact- Organization-Contrast and Colour- Basic Approaches in Designing- Design Software. UNIT III: TYPOGRAPHY Introduction- Development IN India - Typography Structures And Design and Functions - Design Style : Grouping Of Typefaces - Type Families - Functions Of Type Composition- Readabilities Legibility- Type for text, Display and Poster UNIT IV: COLOURS IN DESIGN Functions Of Colours- Colour Vision- Our Responses To Colour - Colour Combination- Colour Schemes - Colour Perspectives - Reproduction Of Colour - Fake Colour- Spot Colours- Process Colours UNIT V: COMPOSITION Fundamentals of Composition –Interpretation-Spatial Organization-Light- Expression-Montage-Content analysis - Layout – types of Layout. BOOK FOR STUDY 1. N.N. Sarkar (2008) Art and Print Production, Oxford University Press, New Delhi.

BOOKS FOR REFERENCE 1. Mordy Golding( 2008) Real World Adobe Illustrator CS4, Peachpit Press 2. Gavin Ambrose(2008), Paul Harris The Fundaments of Graphic Design, Ava publication. 3. Harvey R.Levarson (1981) Art and Copy Preparation, Graphic Art Technical Foundation, USA.

4. Russell N.Baird (1987) The Graphic Communication. 5. Bride M. Whelan,(1994) Color Harmony 2, Guide to Creative Color Combinations, U.S.A , Rockfort Publishers

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Allied paper- IV MEDIA CULTURE AND SOCIETY

Assurance Of Learning:

Ability to understand the various aspects of media responsibility.

Ability to analyze the Multimedia Systems and Hyper Media

Knowledge about Digital Media Saturation

Ability to understand Media Determinants

Acquire knowledge on Ideology and Culture UNIT I: UNDERSTANDING THE MEDIA How to study media and how not to study media - sociological –cultural – skills- Political- Media audience analysis(Mass, segmentation, product etc, social uses) – Media education Possesses –Theoretical Frame work – Core concepts- Mode enquiry – Practical work- Media Pedagogy. UNIT II: INTRODUCTION TO MEDIA CULTURE SOCIETY Media saturation – Media influence – Management and manufacture of information-Media education and Democracy - Importance of Visual Communication – Education for the future- Privatizations of information – Media in Indian Society. UNIT III: MEDIA DETERMINANTS Media Determinants- Ownership and control – Media Institution – The state and the Law – Self regulation by the Media – Economic determinants –Advertisers –Media Personnel- Media Sources – Audience as textual determinant & audience as readers – audience positioning - establishing critical autonomy. UNIT IV: MEDIA RHETORIC Media Rhetoric – Selection – Social construction of reality by media - The Rhetoric of the image –Combining image and linguistic text – Suppressing the existence – Setups –Film and sound Editing – Interpretative Frame works- Visual Coding- Narrative. UNIT V: IDEOLOGY & CULTURE Ideology – Defining Ideology –Hegemony –Myth Ideology in the classroom –Denotation – Connotation – Ideological Analysis – Media and Popular culture – culture and subculture , popular texts , politics popular culture Vs people’s Culture BOOK FOR STUDY

1. Berger, Asa (1991) Media Analysis Techniques, Sage Publications. BOOK FOR REFERENCES

1. Srivastava K M (1991). Media Issues, Sterling Publication, New Delhi 2. Blackwell (2008) Media Culture and Society.

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SKILL COMPONENT

MARKETING MANAGER

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Sem-III & IV L P C

16UVT130208 0 9 9

SKILL COMPONENT

MARKETING MANAGER

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Major paper- V

MEDIA RESEARCH ORIENTATION Assurance Of Learning:

• Ability to understand the types of research in social science.

• Ability to analyze the research problem

• Knowledge about the research hypothesis

• Ability to understand the sampling procedures

• Acquire knowledge on writing thesis report.

UNIT I: NATURE OF SOCIAL RESEARCH

Meaning and definition of research -– Objective– types of research – significance of research

Criteria of good research.

UNIT II: LEVELS OF RESEARCH PROJECTS AND PROBLEM SELECTION

Research selection and formulation - Selecting a topic for research - Research problems - Review

of literature - Formulating and stating the problem.

UNIT III: RESEARCH HYPOTHESIS

Hypothesis - Functions of hypothesis - Criteria of hypothesis - Difficulties in formulation of

hypothesis - False & barren hypothesis.

UNIT IV: SAMPLING

Sampling – Types of sample – Random, Cluster, Stratified Systematic, Probability and non-

probability, Convenience, Judgment, Quota, etc - Choosing a sample design.

UNIT V: EVALUATION AND WRITING THESIS REPORT

Preparation and tabulation of collected data - Data analysis - Identifying interdependencies -steps

involved in writing a research paper/report.

BOOK FOR STUDY

Saravanavel (2015) Research Methodology, Kitab Mahal Publishers, NewDelhi.

BOOK FOR REFERENCE

1. Hansen, Andresse A.L (1998) -Mass Communication Research Methods, Sage, California

2. Sharma, S.R., (1996) Research in Mass Media, Radha publications, New Delhi

3. Roger D.Wimmer& Joseph R Dominick (1998) The Survey Research Handbook.

Belmont, USA

4. Denscombe, Martyn (1999) The Good Research Guide, Viva Books, New Delhi.

5. Wimmer D. Roger (2003), Mass Media Research, Wadsworth, Canada.

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Core paper- VI

VISUAL ANALYSIS TECHNIQUES Assurance Of Learning:

• Ability to understand the media text.

• Ability to analyze the feminist analysis and media

• Knowledge about the psychoanalytic criticism

• Ability to understand the sociological analysis

• Acquire knowledge on interpretation of visual advertisements.

UNIT I: SEMIOTIC ANALYSIS

Signs-Signs and truth-Language and speaking-Connotation and denotation-Syntagmatic analysis

Paradigmatic analysis-Metaphor and metonymy.

UNIT II: FEMINIST ANALYSIS

Portrayal of Women in Media – Portrayal of women in News Media - Male gaze – Male

domination – Women Marginalization in the Media –the consumer society.

UNIT III: PSYCHOANALYTIC CRITICISM

The unconscious -The oedipus complex-Symbols-Defense mechanisms-Dreams-Aggression and

guilt-Psychoanalytic analysis of media.

UNIT IV: SOCIOLOGICAL ANALYSIS

Some basic concepts-Uses and gratifications-Content analysis.

UNIT V: INTERPRETATIONS OF PRINT ADVERTISEMENT

A case study-Psychoanalysis aspects of the text- Stereotypes and Gender Discrimination.

BOOK FOR STUDY

Berger, Arthur Asa - Media Analysis Techniques, Sage publisher’s, (2002)

BOOKS FOR REFERENCE

1. Bignell, Jonathan (2002), Media Semiotics, Routledge, London

2. Leewen and Jewitt Carey(2001) – Handbook of Visual Analysis, Sage Publication, New

Delhi,

3. Carey ,Jewitt(1999)- The Handbook of Visual Analysis, Himalaya publishers.

4. Leewen , Thompson (2001),- Introducing Social Semiotics, Routledge, London.

5. Rose, Gillian(2006) ,Visual Methodologies: An Introduction, Amazon publishers.

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