Just Dial - Motilal Oswal

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25 February 2016 Update | Sector: Technology Just Dial BSE SENSEX S&P CNX CMP: INR537 TP: INR830 (+55%) Buy 22,976 6,971 Bloomberg JUST IN Equity Shares (m) 70.5 M.Cap.(INRb)/(USDb) 37.9/ 0.6 52-Week Range (INR) 1,455/378 1, 6, 12 Rel. Per (%) -26/-22/-39 Avg Val, (INR m) 699 Free float (%) 67.4 Financials & Valuation (INR b) Y/E Mar 2016E 2017E 2018E Sales 7.0 8.5 10.5 EBITDA 1.7 1.5 2.4 NP 1.3 1.2 1.8 EPS (INR) 19.3 16.7 25.9 EPS Gr. (%) -1.8 -13.9 55.2 BV/Sh (INR) 90.3 104.7 127.6 RoE (%) 20.7 17.1 22.3 RoCE (%) 28.3 24.4 31.8 P/E (x) 27.8 32.2 20.8 P/BV (x) 5.9 5.1 4.2 Estimate change TP change Rating change JD Omni and improved Search Plus launched; sets stage for next leg of growth We attended the launch of JD Omni and improved Search Plus, key highlights of which were as follows: JD Omni takes hyper local to the next level, makes every SME an e-tailer JUST unveiled the new JD Omni app, which is a digital business manager by providing vendors with their own ecommerce portal, app, dashboard with financial parameters (along with a monthly comparison), inventory management system along with payment integration, making it the complete enterprise solutions. In a nutshell, it helps traders come online with their businesses and sell directly to consumers, apart from assisting in supply chain management. Pricing of the first version is INR20,000 as setup cost and a monthly fee of INR2,000. Close to 1,500 SMEs have already signed for the same, including 500 opting for the upfront fee model. Upfront fee is ~INR120,000, however the introductory fees for the 500 opting for it was INR65,000. The ones opting for upfront free model get access to only the first version and AMC for five years. JD Omni will cater to both segments retail and services, as well as B2B and not just B2C. At the vendor end, the app interface is similar to Search Plus version. JD Omni to be high margin business Management commented that costs for JD Omni and Search Plus has been frontloaded (~INR120-150m incurred in 9mFY16), hence gross margins are expected to be high. Subsequently, JUST will incur sales related cost like cost of hosting website, app, marketing and employee cost. As per management, EBITDA margins are expected to be 70-75%. It is also planning to hire 500 dedicated feet on street sales personnel and 500 tele marketing personnel by March 2016, especially for JD Omni. JD Omni and Search Plus will be synergistic with the existing Search business by transacting and managing vendors’ inventory and logistics, and providing them with a domain. Search Plus upgrade launched JUST also upgraded the version of Search Plus which saw addition of key features in the form of search through voice commands, cab bookings through Uber, Ola, and Easy Cabs integrated into Just Dial, IRCTC feature for booking of train tickets, and added scheduling for repairs services. While booking for Ola is back ended into JD app itself, Uber interface is integrated to the Uber app. It has also enhanced hyper local search features with price comparison of local and leading ecommerce portals, apart from UI/UX improvement. It will be launching voice commands for Indian languages also soon. The app also now has its own inbuilt maps in one single app. Management highlighted that it is generating revenue from unique product categories that don’t have vertical apps. It will be soon introducing one tap pay option through PayUMoney soon, without a need of wallet, through connected cards and introducing JD hyper local logistics, in top cities of India. Management highlighted that evangelists campaign with 1000 personnel pan India will begin soon. Niket Shah ([email protected]); +91 22 3982 5426 Chintan Modi ([email protected]); +912239825422/Kaustubh Kale ([email protected]); +912230102498 Investors are advised to refer through important disclosures made at the last page of the Research Report. Motilal Oswal research is available on www.motilaloswal.com/Institutional-Equities, Bloomberg, Thomson Reuters, Factset and S&P Capital.

Transcript of Just Dial - Motilal Oswal

25 February 2016 Update | Sector: Technology

Just Dial BSE SENSEX S&P CNX CMP: INR537 TP: INR830 (+55%) Buy 22,976 6,971

Bloomberg JUST IN Equity Shares (m) 70.5 M.Cap.(INRb)/(USDb) 37.9/ 0.6

52-Week Range (INR) 1,455/378 1, 6, 12 Rel. Per (%) -26/-22/-39 Avg Val, (INR m) 699 Free float (%) 67.4

Financials & Valuation (INR b) Y/E Mar 2016E 2017E 2018E Sales 7.0 8.5 10.5 EBITDA 1.7 1.5 2.4 NP 1.3 1.2 1.8 EPS (INR) 19.3 16.7 25.9 EPS Gr. (%) -1.8 -13.9 55.2 BV/Sh (INR) 90.3 104.7 127.6 RoE (%) 20.7 17.1 22.3 RoCE (%) 28.3 24.4 31.8 P/E (x) 27.8 32.2 20.8 P/BV (x) 5.9 5.1 4.2

Estimate change TP change Rating change

JD Omni and improved Search Plus launched; sets stage for next leg of growth

We attended the launch of JD Omni and improved Search Plus, key highlights of which were as follows: JD Omni takes hyper local to the next level, makes every SME an e-tailer JUST unveiled the new JD Omni app, which is a digital business manager by providing vendors with their own ecommerce portal, app, dashboard with financial parameters (along with a monthly comparison), inventory management system along with payment integration, making it the complete enterprise solutions. In a nutshell, it helps traders come online with their businesses and sell directly to consumers, apart from assisting in supply chain management. Pricing of the first version is INR20,000 as setup cost and a monthly fee of INR2,000. Close to 1,500 SMEs have already signed for the same, including 500 opting for the upfront fee model. Upfront fee is ~INR120,000, however the introductory fees for the 500 opting for it was INR65,000. The ones opting for upfront free model get access to only the first version and AMC for five years. JD Omni will cater to both segments – retail and services, as well as B2B and not just B2C. At the vendor end, the app interface is similar to Search Plus version.

JD Omni to be high margin businessManagement commented that costs for JD Omni and Search Plus has been frontloaded (~INR120-150m incurred in 9mFY16), hence gross margins are expected to be high. Subsequently, JUST will incur sales related cost like cost of hosting website, app, marketing and employee cost. As per management, EBITDA margins are expected to be 70-75%. It is also planning to hire 500 dedicated feet on street sales personnel and 500 tele marketing personnel by March 2016, especially for JD Omni. JD Omni and Search Plus will be synergistic with the existing Search business by transacting and managing vendors’ inventory and logistics, and providing them with a domain.

Search Plus upgrade launchedJUST also upgraded the version of Search Plus which saw addition of key features in the form of search through voice commands, cab bookings through Uber, Ola, and Easy Cabs integrated into Just Dial, IRCTC feature for booking of train tickets, and added scheduling for repairs services. While booking for Ola is back ended into JD app itself, Uber interface is integrated to the Uber app. It has also enhanced hyper local search features with price comparison of local and leading ecommerce portals, apart from UI/UX improvement. It will be launching voice commands for Indian languages also soon. The app also now has its own inbuilt maps in one single app. Management highlighted that it is generating revenue from unique product categories that don’t have vertical apps. It will be soon introducing one tap pay option through PayUMoney soon, without a need of wallet, through connected cards and introducing JD hyper local logistics, in top cities of India. Management highlighted that evangelists campaign with 1000 personnel pan India will begin soon.

Niket Shah ([email protected]); +91 22 3982 5426 Chintan Modi ([email protected]); +912239825422/Kaustubh Kale ([email protected]); +912230102498 Investors are advised to refer through important disclosures made at the last page of the Research Report.

Motilal Oswal research is available on www.motilaloswal.com/Institutional-Equities, Bloomberg, Thomson Reuters, Factset and S&P Capital.

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JD Social – a social network with commercial intent to be launched soon JUST plans to launch a 'JD social' feature which will have the feel of a social networking website but help commercially. It will enable the user to interact with his friends, use function of checking in, upload photos, like and comment on his friends activities through Just Dial apart from their reviews and ratings.

Valuation and viewWe expect 21% revenue CAGR and 9% profit CAGR over FY15-18. We believe, its recent launch of JD Omni and Search Plus will provide new avenues of growth for coming years. However, the evangelists and ad campaigns shall prove to be the key to success of both JD Omni and Search Plus. Maintain Buy with a TP of INR830, 32x FY18E EPS.

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Exhibit 1: Signing up on JD Omni takes five minutes in a three step process

Source: MOSL, Company

Exhibit 2: Signing up on JD Omni takes five minutes in a three step process

Source: MOSL, Company

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Exhibit 3: Pre-populated retailer types which allows ease of registering

Source: MOSL, Company

Exhibit 4: JD Omni offers host of features (as enlisted) to do business digitally

Source: MOSL, Company

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Valuation and view We value JUST at 32x FY18E EPS, which we believe is justified considering:

High entry barriers ensure limited competitionJUST is the leader in India’s local search business and enjoys a strong first-moveradvantage. It has a database of 16.1m listings spread across ~2,000 Indian cities ason 3QFY16, significantly ahead of competitors. We believe the biggest strength ofJUST is maintenance of its database by keeping it updated and accurate through un-paralleled feet-on-street strength (~9,500 employees as of FY15), its ability todevelop direct and personal relationships with SMEs and its unique voice-basedsearch infrastructure, which is difficult to replicate by competitors. Strong growth potential for India’s local search businessWe believe JUST has significant growth potential as at 16.1m listings, it has stilltapped less than 50% of the India’s overall base of 32m SMEs. Further, opportunityin terms of monetization is huge given only 2% of JUST’s listings are paid listings, andless than 1% of India’s SME base of 32m small businesses are paid advertisers on itsplatform. JUST’s proprietary pricing algorithms to set the price range for variousmembership packages depending on the keyword and locality as well as its uniquemechanism of offering monthly/weekly payment packages ensure high affordabilityfor SME’s which should drive higher monetization going forward. Search Plus, a game changer – Synergistic move, from search to transactionsJUST has extended its offerings from search to transactions with launch of a host ofservices under the JD Search Plus platform. JUST currently has 27 products under‘Search Plus’ which includes online food delivery, groceries, wine delivery, doctors’appointments, taxi bookings, online purchases of electronics, etc. Further, JUST islaunching a plethora of new products like ‘Just Dial Guaranteed’, ‘Just Dial Cash’,Online cab booking, etc which we believe will take the Search Plus platform to acompletely different league. Management plans to aggressively advertise to create aviral impact for these recent launches. We believe given strong relationshipsenjoyed by JUST with SMEs, it is best placed to capture the off-line to on-line e-commerce opportunity with its foray into enabling transactions on its platform.

Exhibit 5: Price to earnings (one year forward)

Source: MOSL, Company

Exhibit 6: Price to book (one year forward)

Source: MOSL, Company

We value the stock at 32x FY18E EPS and arrive at a target price of INR830. Maintain Buy rating.

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Story in charts

Exhibit 7: Total number of business listings

Source: MOSL, Company

Exhibit 8: Paid campaigns as a % of total listings

Source: MOSL, Company

Exhibit 9: Premium listing continue to rise

Source: MOSL, Company

Exhibit 10: Average realization per campaign to moderate

Source: MOSL, Company

Exhibit 11: Search Plus to drive e-commerce sales for JUST

Source: MOSL, Company

Exhibit 12: JUST has a robust cash generating business model

Source: MOSL, Company

4.5 6.0 7.2

9.1 11.8

15.0 16.5

19.0 21.8

FY10 FY11 FY12 FY13 FY14 FY15 FY16E FY17E FY18E

No of business listings (m)

62 120 171 207 262 331 380 455 546

1.4

2.0 2.4 2.3 2.2 2.2 2.3 2.4 2.5

FY10 FY11 FY12 FY13 FY14 FY15 FY16E FY17E FY18E

No of campaigns (in 000s)Paid campaigns as % of total listings

207 261 331 380

455 22

23 24

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FY13 FY14 FY15 FY16E FY17E

Number of campaigns (in 000s) Premium listings %25

,668

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Avg. realization per campaign per year (INR) Growth%

0.8 2.0

3.2

5.3

8.6

FY13 FY14 FY15 FY16E FY17E

India's e-commerce market for physical goods (USD b)

957 1,023 1,330

2,171 1,699

2,015

2,959

726 662 1,121 1,165 1,299 1,615 2,559

FY12 FY13 FY14 FY15 FY16E FY17E FY18E

CFO (INR m) Free cash flows (INR m)

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Key assumptions

Exhibit 13: Annual metrics Particulars FY10 FY11 FY12 FY13 FY14 FY15 FY16E FY17E FY18E No of business listings (m) 4.5 6.0 7.2 9.1 11.8 15.0 16.5 19.0 21.8 No of campaigns 61,500 120,200 171,000 206,500 262,150 331,200 379,500 455,400 545,531 Paid campaigns as % of total listings 1.4% 2.0% 2.4% 2.3% 2.2% 2.2% 2.3% 2.4% 2.5% Average realization per campaign per year (INR) 25,668 20,246 17,999 19,219 19,686 19,880 19,582 19,680 19,778

Growth YoY

Listings growth YoY 0.0% 33.3% 20.0% 26.4% 29.7% 27.1% 10.0% 15.0% 15.0% Campaign growth YoY 51.9% 95.4% 42.3% 20.8% 26.9% 26.3% 14.6% 20.0% 19.8% Average realization growth (YoY) 21.0% -21.1% -11.1% 6.8% 2.4% 1.0% -1.5% 0.5% 0.5%

Source: Company, MOSL

Exhibit 14: Quarterly metrics 2QFY14 3QFY14 4QFY14 1QFY15 2QFY15 3QFY15 4QFY15 1QFY16 2QFY16 3QFY16 Total Campaigns (mn) 10.1 10.8 11.8 14.2 14.5 14.7 15.0 15.3 15.8 161 Paid Campaigns (in 000s) 238.6 249.6 262.2 278.0 296.1 312.8 331.2 346.9 349.8 354.9 Paid Campaigns as a proportion of total campaigns 2.4% 2.3% 2.2% 2.0% 2.0% 2.1% 2.2% 2.3% 2.2% 2.2%

Total Campaigns (YoY) 23% 23% 30% 49% 44% 36% 27% 8% 9% 10% Paid Campaigns (YoY) 27.1% 27.9% 26.9% 25.5% 24.1% 25.3% 26.3% 24.8% 18.1% 13.5%

Source: Company, MOSL

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Financials and Valuations

Consolidated - Income Statement (INR Million) Y/E March FY12 FY13 FY14 FY15 FY16E FY17E FY18E Net Sales 2,621 3,628 4,613 5,898 6,959 8,515 10,498 Change (%) 42.5 38.4 27.2 27.9 18.0 22.4 23.3 EBITDA 672 1,007 1,422 1,657 1,670 1,490 2,415 Margin (%) 25.7 27.8 30.8 28.1 24.0 17.5 23.0 Depreciation 90 144 173 241 324 381 447 EBIT 582 863 1,249 1,416 1,346 1,110 1,968 Int. and Finance Charges 0 0 0 0 0 0 0 Other Income - Rec. 132 136 399 489 494 543 597 PBT after EO Exp. 713 984 1,649 1,904 1,840 1,653 2,566 Current Tax 206 281 434 555 497 496 770 Deferred Tax 3 19 9 -39 0 0 0 Tax Rate (%) 29.3 30.4 26.8 27.1 27.0 30.0 30.0 Reported PAT 504 685 1,206 1,388 1,343 1,157 1,796 PAT Adj for EO items 504 700 1,206 1,388 1,343 1,157 1,796 Change (%) 70.7 38.8 72.3 15.1 -3.3 -13.9 55.2 Margin (%) 19.2 19.3 26.1 23.5 19.3 13.6 17.1

Consolidated - Balance Sheet (INR Million) Y/E March FY12 FY13 FY14 FY15 FY16E FY17E FY18E Equity Share Capital 531 695 702 705 694 694 694 Total Reserves 542 3,564 4,643 6,029 5,576 6,572 8,166 Net Worth 1,072 4,259 5,344 6,733 6,270 7,266 8,861 Deferred Liabilities 0 9 18 0 0 0 0 Total Loans 0 0 0 0 0 0 0 Capital Employed 1,072 4,269 5,363 6,733 6,270 7,266 8,861

Gross Block 600 995 1,080 1,706 2,106 2,506 2,906 Less: Accum. Deprn. 251 388 552 785 1,109 1,489 1,936 Net Fixed Assets 348 608 528 922 997 1,017 970 Capital WIP 12 16 0 0 0 0 0 Total Investments 1,568 4,858 6,257 7,722 7,272 7,272 7,272

Curr. Assets, Loans&Adv. 540 593 865 979 1,033 2,620 5,138 Account Receivables 0 9 0 1 0 1 1 Cash and Bank Balance 237 239 370 422 365 1,818 4,176 Loans and Advances 303 345 495 556 667 801 961 Curr. Liability & Prov. 1,405 1,806 2,287 2,912 3,055 3,666 4,543 Account Payables 1,392 1,787 2,103 2,703 2,783 3,313 4,084 Provisions 13 18 184 209 272 353 459 Net Current Assets -865 -1,213 -1,422 -1,933 -2,022 -1,046 595

Appl. of Funds 1,072 4,269 5,363 6,734 6,270 7,266 8,861 E: MOSL Estimates; * Adjusted for treasury stocks

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Financials and Valuations

Ratios Y/E March FY12 FY13 FY14 FY15 FY16E FY17E FY18E Basic (INR)

EPS 9.5 10.1 17.2 19.7 19.3 16.7 25.9 Cash EPS 11.2 12.1 19.7 23.1 24.0 22.1 32.3 BV/Share 16.5 61.3 76.2 95.5 90.3 104.7 127.6 DPS 0.0 0.0 2.6 2.7 2.6 2.6 3.3 Payout (%) 0.0 0.0 13.6 12.2 12.0 13.9 11.2 Valuation (x)

P/E 31.2 27.3 27.8 32.2 20.8 Cash P/E 27.3 23.2 22.4 24.3 16.6 P/BV 7.0 5.6 5.9 5.1 4.2 EV/Sales 6.7 5.0 4.3 3.4 2.5 EV/EBITDA 26.2 22.5 22.3 24.1 13.9 Dividend Yield (%) 0.5 0.5 0.5 0.5 0.6 Return Ratios (%)

RoE 49.8 26.3 25.1 23.0 20.7 17.1 22.3 RoCE 70.4 37.5 34.3 31.5 28.3 24.4 31.8 Working Capital Ratios

Fixed Asset Turnover (x) 4 4 4 3 3 3 4 Asset Turnover (x) 2.4 0.8 0.9 0.9 1.1 1.2 1.2 Debtor (Days) 0 1 0 0 0 0 0 Creditor (Days) 194 180 166 167 146 142 142 Working Capital Turnover (Days) -154 -146 -142 -146 -125 -123 -125 Leverage Ratio (x)

Current Ratio 0.4 0.3 0.4 0.3 0.3 0.7 1.1 Debt/Equity 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Consolidated - Cash Flow Statement (INR Million) Y/E March FY12 FY13 FY14 FY15 FY16E FY17E FY18E NP/ (Loss) Before Tax and EO Items 713 984 1,649 1,905 1,840 1,653 2,566 Depreciation 90 144 173 241 324 381 447 Direct Taxes Paid -209 -307 -433 -560 -497 -496 -770 (Inc)/Dec in WC 444 314 327 585 32 477 717 CF from Operations 1,039 1,135 1,716 2,171 1,699 2,015 2,959 EO Expense -82 -112 -386 -327 0 0 0 CF from Operating incl EO 957 1,023 1,330 1,844 1,699 2,015 2,959 (inc)/dec in FA -231 -361 -208 -680 -400 -400 -400 Free Cash Flow 727 662 1,122 1,165 1,299 1,615 2,559 (Pur)/Sale of Investments -1,091 -3,188 -1,051 -899 450 0 0 Others 112 14 18 -7 0 0 0 CF from Investments -1,209 -3,535 -1,241 -1,585 50 -400 -400 Dividend Paid 0 0 0 -164 -161 -161 -201 CF from Fin. Activity 293 2,514 41 -207 -1,806 -161 -201 Inc/Dec of Cash 41 2 130 52 -57 1,454 2,358 Add: Beginning Balance 196 237 239 370 422 365 1,818 Closing Balance 237 239 370 422 365 1,818 4,176 E: MOSL Estimates

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Corporate profile Exhibit 1: Sensex rebased

Source: MOSL/Bloomberg

Exhibit 2: Shareholding pattern (%)

Sep-15 Jun-15 Sep-14 Promoter 32.6 32.6 33.0 DII 6.6 6.2 4.6 FII 36.1 38.7 26.6 Others 24.8 22.5 35.8

Note: FII Includes depository receipts Source: Capitaline

Exhibit 3: Top holders Holder Name % Holding Saif II Mauritius Company Limited 8.6 Sequoia Capital India Investments III 4.7 SCI Growth Investments II 4.3 Sequoia Capital India Growth Investment Holdings I 4.3 Fidelity Investment Trust - Fidelity Diversified International Fund 3.3

Source: Capitaline Exhibit 4: Top management

Name Designation Venkatachalam Sthanu Subramani Managing Director Sachin Jain Company Secretary

Source: Capitaline

Exhibit 5: Directors Name Name Anand Balasundaram Malcolm Monteiro Ramani Iyer Ravi Chandra Adusumalli Sanjay Bahadur Shailendra Jit Singh Venkata Challam Krishnan

Exhibit 6: Auditors Name Type S R Batliboi & Associates LLP Statutory V B Kondalkar & Associates Secretarial Audit

Source: Capitaline

Exhibit 7: MOSL forecast v/s consensus EPS (INR)

MOSL forecast

Consensus forecast Variation (%)

FY16 19.3 20.1 -4.0 FY17 16.7 25.5 -34.5 FY18 25.9 35.6 -27.2

Source: Bloomberg

Company description Just Dial Ltd (JUST) is one of the leading local search engines in India. It provides users with information and user reviews from its database of local businesses, products and services across India. Its search service is available to users through multiple platforms: Internet, mobile Internet, telephone (voice) and text (SMS). JDL is a well known and established brand on the Internet and through its easy to remember phone numbers (88888 88888 and 6999 9999) and user friendly mobile phone interface, it attained significant mind share with users for their local search needs.

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N O T E S

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Disclosure of Interest Statement JUST DIAL Analyst ownership of the stock No Served as an officer, director or employee No A graph of daily closing prices of securities is available at www.nseindia.com and http://economictimes.indiatimes.com/markets/stocks/stock-quotes

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