What is all this “E” talk?

What Is E-Business?

What is E-Business?

[EB = EC + BI + CRM + SCM + ERP...] Where,

• EC = e-commerce • BI = business intelligence • CRM = customer relationship management • SCM = supply chain management • ERP = enterprise resource planning

ECBICRMSCMERP What is that ?

E-Marketing

What is E-Marketing?

What is E-Marketing?

– E-marketing is the result of information technology applied to traditional marketing.

– E-marketing affects traditional marketing in two ways:

•  Increases efficiency in traditional marketing functions, • The technology of e-marketing transforms many marketing

strategies.

Chapter 1

What is E-Marketing?

E-Marketing is the application of a broad range of information technologies for:

 Transforming marketing strategies  More efficiently planning and executing   Creating exchanges

Chapter 1

Ten Rules of E-Marketing

1.  Power goes from sellers to buyers

2.  Increasing Velocity

3.  Death of Distance

4.  Global reach

5.  Time compression

6.  Knowledge management is the most important key

7.  Market deconstruction

8.  Interoperability

9.  Interdisciplinary focus

10.  Intellectual capital rules

To recapitulate ...

Customer Relationship Management

CRM ! What is this ?

CRM initiatives

• Rethinking business processes

• Unlocking information value

•  Enabling self-service

•  Simplifying infrastructure

Who uses it?

From small enterprises to multinational corporations, any business that maintains regular interaction with customers can benefit from a well organized CRM system.

Advantages of CRM

Using CRM, a business can:

– Provide better customer service – Increase customer revenues – Discover new customers – Sell products more effectively – Help sales staff closing deals faster – Make call centers more efficient – Simplify marketing and sales processes

The types of data CRM projects collect

• Responses to campaigns • Shipping and fulfillment dates • Sales and purchase data • Account information • Web registration data • Service and support records • Demographic data • Web sales data

CRM software features

• A database that describes relationships •  Sales people, people providing services, and

even the customer can : – Access information – Match customer needs with product plans and

offerings – Remind customers of service requirements – Check payment histories …

CRM steps

CRM steps

Thank you for your attention !

It’s time to debate …