IMPACT ASSESSMENT OF CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY INITIATIVES BY MINING...
Transcript of IMPACT ASSESSMENT OF CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY INITIATIVES BY MINING...
ACKNOWLEDGEMENTS
When the wave of storm of life is up-roaring and ragging, and when
the burden of life become so unbearable I would rejoice in the
mercies of God Almighty knowing very well that with God there is
hope tomorrow. Habakkuk says “Though the fig tree may not blossom,
nor fruit be on the vines; though the labour of the olive may fail,
and the fields yield no food; though the flock may be cut off from
the fold, and there be no herd in the stalls yet I will rejoice in
the LORD, the God of my salvation”. I would therefore shout in the
praise of the Lord for His countenance of blessings, grace and
mercies shown me. I say, Ebenezer, of how far the Lord has brought
me.
My next thanks goes to my supervisor, Dr. Kyaruzi Silver Imani for
his immense contributions and unflinching support in carrying out
this work. I must confess that without him and his inputs this work
would not have seen the light of day. Secondly, I would like to
seize this great opportunity to also thank Mr. and Mrs. Bossman
1
Manso for their contributions to my general welfare and education.
Mr. Charles Nkrumah remains indeed a greatest friend I have ever
had in my life; Aristotle, you are really a true friend. Mr. George
Nipa and all my siblings I cannot forget you. I also salute all my
colleagues at Kanaso JHS, Mr. and Mrs. Nuako, Mr. and Mrs. Aidoo
and, Mr. and Mrs. Wonkyi all of Ghana Bauxite Company. Gloria,
Freda, Simon, and Ali are all remembered. Big thanks goes to Madam
Vida, Adasa, Mr. Albert Segbawu, Amy Luxford, Dr. Beljeet Daffur
and Dr. Samuel Osei-Nimo; all of University of Ulster-Birmingham
Campus in the United Kingdom.
DEDICATION
I am glad to dedicate this piece of work to the glory of God and
the following people; Madam Rose Sobre, Vivian Bandoh, the late
Martha Gyapong, and my future wife and children.
2
Figure 2: Stages for Thematic Data Analysis……………………………………………..33
Figure 3: Interlocking Rings of CSR……………………………………………………43
LISTS OF ABBREVIATIONS AND DEFINITIONS
AGI: Association of Ghana Industries
4
BECE: Basic Education Certificate Examination
BP: British Petroleum
CCC: Community on Consultative Committee
ZGML: Zion Gold Mines Limited
CHPS: Community-Based Health Planning Service
C/PR Supt.: Community Public Relation Superintendent
CSR: Corporate Social Responsibility
DNA: Deoxyribonucleic Acids
EMEs: Emerging Market Economies
EPA: Environmental Protection Agency
ESG: Environment, Social and Governance
GEA: Ghana Employers Association
GHS: Ghana Health Service
GNCCI: Ghana National Chamber of Commerce & Industry
HIV/AIDS: Human Immuno-deficiency Virus/ Acquired Immuno-deficiency
Syndrome5
HSE: Health, Safety and Environment
ICT: Information and Communications Technology
ILO: International Labour Organisation
IMF: International Monetary Fund
JHS: Junior High School
MNCs: Multi-national Corporations
MoH: Ministry of Health
NGOs: Non-Governmental Organisations
NHIS: National Health Insurance Scheme
SD: Sustainable Development
UK: United Kingdom
UN: United Nations
US/A: United States of America
WACAM: Wassa Association of Communities Affected by Mining
WBCSD: World Business Council for Sustainable Development
6
WTO: World Trade Organisation
WW I/II: World War I/II
TABLE OF CONTENTS
ABSTRACT................................................................1ACKNOWLEDGEMENTS........................................................2
DEDICATION..............................................................3LIST OF FIGURES.........................................................4
LISTS OF ABBREVIATIONS AND DEFINITIONS..................................5TABLE OF CONTENTS.......................................................7
1.0 INTRODUCTION........................................................91.1 RESEARCH BACKGROUND AND MOTIVATION................................9
1.2 PRELIMINARY LITERATURE REVIEW....................................101.2.1 Sustainable Development (SD).................................11
1.3 AIM(S) AND OBJECTIVES............................................111.4 RESEARCH QUESTIONS...............................................12
2.0 LITERATURE REVIEW.................................................132.1 DEFINITIONS......................................................13
2.2 GLOBALISATION AND CORPORATE SOCIAL RESPONSIBILITY (CSR)........152.3 THEORETICAL CONCEPTS AND FRAMEWORKS OF CSR.......................16
2.3.1 Stakeholder Framework........................................162.3.2 Sustainability Framework.....................................17
2.3.3 Responsive Philosophy Framework..............................182.4 ADOPTION, INCORPORATION AND IMPLEMENTATION OF CSR................19
7
2.4.1 Adoption and Incorporation of CSR............................192.4.2 Implementation of CSR........................................20
2.5 INVOLVEMENT OF LOCAL PEOPLE IN THE DECISION-MAKING PROCESS OF CSR INITIATIVES/POLICIES.................................................20
2.6 IMPACT OF CORPORATE SOCIAL RESPONSIBILITY (CSR)..................213.0 RESEARCH METHODOLOGY..............................................24
3.1 RESEARCH PHILOSOPHY..............................................243.1.1 Positivism Versus Interpretivism.............................25
3.2 RESEARCH APPROACH...............................................263.2.1 Deductive Versus Inductive...................................26
3.3 RESEARCH STRATEGY (DESIGN).......................................273.3.1 Case Study...................................................27
3.4 QUANTITATIVE RESEARCH VERSUS QUALITATIVE RESEARCH................283.5 DATA COLLECTION METHOD..........................................29
3.6 RESEARCH ETHICS..................................................293.7 DATA ANALYSIS....................................................29
3.8 RELIABILITY AND VALIDITY........................................314.0 FINDINGS AND DISCUSSIONS..........................................32
4.1 THEMATIC ANALYSIS OF THE DATA....................................324.1.1 Legal Mandate................................................32
4.1.2 Management Commitment........................................324.1.3 Local People and Community Involvement.......................32
4.1.4 Environmental Responsibility.................................334.1.5 Health and Malaria Control...................................33
4.1.6 Education and Academic Performance...........................334.1.7 Sustainability...............................................33
5.0 CONCLUSIONS AND RECOMMENDATIONS...................................345.1 RESEARCH OBJECTIVES AND QUESTIONS................................34
5.2 RECOMMENDATIONS...................................................37
8
5.3 AREAS FOR FURTHER RESEARCH.........................................406.0 BIBLIOGRAPHY......................................................41
APPENDICES.............................................................55APPENDIX A: INTERVIEW GUIDE..........................................55
A1: Interview Guide for the HSE Staff..............................55A2: Interview Guide for the Community Relation Superintendent......55
A3: Interview Guide for the Opinion Leaders in the Communities.....56A4: Interview Guide for the Head Teachers..........................56
A5: Interview Guide for the Health Officials.......................57
1.0 INTRODUCTION
1.1 RESEARCH BACKGROUND AND MOTIVATION
Companies and business organisations by their very nature of
existence have economic, legal, ethical and social responsibilities
assigned them either explicitly or impliedly by law, shareholders
and the society (Peattie, 1992). Therefore, it is assumed that
their continuous existence is largely dependent on how diligently
they discharge all these responsibilities. In both academic and
business literatures, these responsibilities are discussed under
the term corporate social responsibility (CSR), although some may
prefer using corporate citizenship or corporate governance. But for
the purposes of this research the term Corporate Social
9
Responsibility (CSR) is adopted. CSR has interestingly but
increasingly provided the focus and the lead way for exploring a
broader philosophical questions about the roles and
responsibilities of firms and their relationships with that of
governments and other stakeholders.
It is a well-known fact that the society bears the brunt of the
side-effects of mining activities which in most instances are
disastrous and inhumane. In the light of this, society takes steps
to avert, minimize and control such negative effects that may
likely arise in the future. It does so by demanding accountability
from the mining companies as far as their actions and operations
are concerned (Mensah, 2009).
The sweeping wave of globalisation across regions of the world has
served as impetus for national governments, civil societies, media
and the societies to be self-conscious to demand accountability
from companies and businesses operating within their jurisdiction
and even sometimes beyond (Porter and Kramer, 2006). Companies with
foresight thus anticipate these so they take steps to pre-empt
whatever could be threat to their business operations and readily
10
find remedies. One of such practical and obvious steps according to
Porter and Kramer (2006) is corporate social responsibility (CSR).
There have been many academic literatures on the effects of
activities of mining companies on the environment, and CSR
initiatives of firms in Ghana like Mensah (2009) and Amponsah-
Tawiah and Dartey-Baah (2011). But all these literatures have
failed to assess the real impact of CSR of mining firms on the
communities where they operate. This obvious and identifiable gap
raised the interest of the researcher to delve into this and to
bring to the fore the real impact of CSR of mining and
sustainability initiatives by mining companies in Ghana, but with
particular reference to Zion Gold Mines Limited (ZGML).
The researcher’s choice of this area of study is rooted in his long
quest to bring to the fore what really has been the impact of CSR
of mining companies in Ghana with reference to Zion Gold Mines
Limited (ZGML) based in Bibiani-Anhwiaso-Bekwai District of the
western region of Ghana. It is envisaged that this research would
bring into bare the real issues on the ground from the perspective
of social actors, practitioners and academia.
11
1.2 PRELIMINARY LITERATURE REVIEW
Topa (2005) defines corporate social responsibility (CSR) as
companies being sensitive to the needs of all stakeholders in
society. Anon (2006b) believes CSR is not a mere concept but
rather a reflection of how firms operate and who they are. It
further reiterates, being socially responsible means trying to
instil firms’ ethics and values in all endeavours; from business
operations, to employees and customer treatment, to how to impact
the community it operates. Stakeholders include but not limited to;
employees, customers, suppliers, community organisations, partners,
investors, local neighbourhood and shareholders (Anon, 2005).
However, Baron (2001) believes firms are motivated to engage in CSR
initiatives purely on the grounds of profit; with Frankental (2001)
believing that CSR is nothing than a brand invention of public
relations (PR).
1.2.1 Sustainable Development (SD)
Although the precise definition of sustainable development (SD) is
under contention, Topa (2005) asserts SD is defined as seeking
different ways of living and working to secure economic lives
without endangering the environment for future generations. Meeting12
the development needs of the present generation without
compromising and jeopardising that of future generations is what
Brundtland (1987) refers to as sustainable development. In this, it
is assumed that while mining firms are engaged in extracting
mineral resources for the benefit of the present generation; care
must be taken in other not to endanger the lives of future
generations. According to Mensah (2009) SD serves as basis for
which society can utilise its scarce resources efficiently.
Sustainable livelihoods is also associated with SD amongst mining
firms in providing alternative means of providing for the
communities they have taken their lands through re-skilling the
people especially the youth, and other cottage industries like
grass cutter rearing, gari processing (Amponsah-Tawiah and Dartey-
Baah, 2011).
1.3 AIM(S) AND OBJECTIVES
The aim of the research is to assess the impact of CSR and
sustainability initiatives by mining companies in Ghana with
special reference to Zion Gold Mines Limited (ZGML). Objectives of
the study include the following;
13
1. To review literature and identify the key theories and
frameworks of CSR.
2. To critically examine reasons assigned by firms for the
adoption, incorporation and the implementation of CSR.
3. To examine the role of local people or communities in the
decision-making process of CSR.
4. To critically assess the impact of CSR of mining companies in
Ghana with reference to ZGML.
5. To examine critically the sustainability of CSR projects and
initiatives.
6. To propose recommendations and best CSR practice guidelines
for further research.
1.4 RESEARCH QUESTIONS
Following the above aims and objectives the following research
questions are posed;
1. Why do companies adopt, incorporate and implement CSR
initiatives and programmes?
2. Are the local people consulted or involved in the decision-
making process of companies’ CSR initiatives and projects?
14
3. To what extent have these CSR policies, initiatives and
projects impacted on the life of the local communities?
4. How sustainable are these CSR initiatives and projects?
2.0 LITERATURE REVIEW
With the saying that, no place is an island in this world; no
research is also stand-alone. This presupposes that almost every
research might have in one way or the other been partly or wholly
researched into. Therefore, this topic tries to examine and review
related literature in the area of the study. This topic has been
discussed under the following sub-topics;
15
2.1 DEFINITIONS
Although, the concept of CSR is being discussed in both practice
and in academia but we are yet to witness emergence of well-round
universal definition of the term (Weber, 2008). Despite the broad
and complex nature of the concept; it is still evolving to embrace
new ideas and visions. Both academia and practice find it extremely
difficult to pin-point actually what corporate businesses are
responsible for in their attempt at defining CSR (Welford and
Frost, 2006; Engle, 2006). However, this assertion according to Van
Marrewijk (2003) is not wholly true since there exist many agreed
definitions but often scholars from their own self-biases tune the
definition just to suite specific interest.
WBCSD (1999) defines CSR as the commitment made by firms in
contributing to the sustainable national economic development while
improving the lives of employees, their dependants and the local
community in particular. By this definition, the WBCSD is
postulating that for a firm to be seen to be engaging in CSR, that
firm must in a wider sense make meaningful economic contribution
nationally and locally. Consequently, in 2000, WBCSD included
‘continually and ethical dimensions’ in their earlier definition16
making it more refined (WBCSD, 2000). However, critics see such
actions (CSR) as cosmetics and public relation (PR) tactics with
L’Etang (1994) arguing that CSR has become PR tool with which firms
communicate their goals and targets to the larger society as
against the assertion that CSR is of societal good.
Global Corporate Social Responsibility Project Policies (2003)
argues that respect for employees, environment and good ethical
business practices constitutes CSR. By inference, once a firm does
this then the talk on CSR is done. This is in tune with Jackson and
Hawker (2001) when they state that, the way and manner firms treat
their workers, stakeholders and the environment is what constitutes
CSR. But then, how can this be done, and how satisfactory it is
for a firm to respect each and every employee, and who measures
such satisfaction?
Consequently, Ackerman and Bauer (1976) in disagreeing with the
concept of CSR, proposed a rather to them a more proactive approach
for organisations and termed it as Corporate Social Responsiveness
as against Responsibility. To them, organisations operating in any
environment should adopt more proactive strategy rather than
17
reactive in dealing with social pressures. Frederick (1994)
describes this as, action-oriented concept since it seeks to
contemplate social pressure and takes steps to solve issues long
before they even emerge. Rallying support for the above concept,
Sethi (1979) claims it is appropriate to replace ill-defined
responsibility with responsiveness since responsive firms are by
definition also responsible.
However, Carroll (1979) believes that the term responsiveness is
conceptually misleading which in essence cannot replace
responsibility because to Wood (1991) responsiveness concept
permits action without reflection. Conceivably according to Jones
(1980) companies can be responsive but irresponsible.
In summary, one thing is clear from all the definitions that; CSR
is when firms contribute meaningfully to the well-being of the
society and environment in the past, present and in the future.
This encompasses firms taking responsibility of their actions and
doing their best to minimize any negative impact their actions may
have on society and the environment now or later.
18
2.2 GLOBALISATION AND CORPORATE SOCIAL RESPONSIBILITY (CSR)
According to Hill (2011) the momentous strength with which
globalisation is sweeping across regions, borders, breaking
barriers and building bridges has had influence on the relationship
between business and society. As a result, writers like Wood et al
(2006), Crane and Matten (2004) and Pedersen and Huniche (2006)
associate CSR to the social, political, and environmental
challenges of globalisation. According to Demirag (2005) the
destiny of CSR is linked directly to that of globalisation in that;
globalisation is boosting private sector growth in wealth and
power, and weakening powers of national governments. For this
reason, Stiglitz (2002) asserts that CSR in this era has become the
panacea in solving the hard-core challenges facing societies today.
The growth in the private sector with increased wealth creation due
to globalisation has also come with its attendant effects since
globalisation although creates common markets; it is at the same
time collapsing weaker economies rendering people redundant and
jobless (Hill, 2011). This phenomenon therefore necessitate the
need to institute measures to make sure that lives in society
become paramount no matter the situation whether in work or out of19
work. As a result, CSR is deemed to be only solution in finding
ways of supporting society in this era of globalisation (Blowfield
and Murray, 2011). For instance, Tata Group (2009) states CSR forms
the DNA of corporations especially in this globalised world.
Meanwhile, companies especially MNCs preached CSR but always fail
to live by it (Pfau et al., 2008), Verschoor (2008) also notes,
paradoxically there exists gap between what companies say they
value and what they actually practice. But, in a sharp rebuttal,
Blowfield and Murray (2011) note that scholars have opined that
companies naturally undergo changes both structurally and in form
which definitely affect their level of responsibility towards the
external environment without necessarily dependent of time
occurrence.
However, Klein (1999) in criticising globalisation gave a term as
‘McDonaldisation’ depicting how fast Western culture is weakening
local cultures and values. According to Baron (2001) firms are
motivated to engage in CSR initiatives purely on the grounds of
profits because consumers and society would identified with the
firms as a locally responsive which is likely to increase their
sales and profits.
20
2.3 THEORETICAL CONCEPTS AND FRAMEWORKS OF CSR
2.3.1 Stakeholder Framework
Stakeholder is defined as “any group or individual who can affect
or is affected by the achievement of the organisation’s objectives”
(Freeman, 1984, p.32; Vinten, 2000, p.78). It is believed that
issues of CSR and stakeholder theory are said to be intertwine and
interwoven. Carroll (1991, p.43) expresses this as follows:
“There is a natural fit between the idea of corporate social
responsibility and an organisation’s stakeholders. […] The
concept of stakeholder personalises social or societal
responsibilities by delineating the specific groups or persons
business should consider in its CSR orientation.”
Currently, there is no consensus among scholars as to the scope of
stakeholder theory (Harrison and Freeman, 1999). However, Hillman
et al., (2001) posits that there appears to be general acceptance
of stakeholder theory although there appears to be unified
stakeholder theory. Jones and Wicks (1999) suggest four main
checklists for the stakeholder theory: The relationship between
firms and stakeholders, there is mutual relationship amongst
21
interest in the stakeholder group, there is legitimacy in the
claims of stakeholders, and managerial commitment is core to
stakeholder model (Hillman et al., 2001).
The underlying motive of the stakeholder framework however, is to
arrive at a ‘win-win’ outcome in short-term and medium-term to the
long-term (Carroll, 1991); but Post et al. (2002) warn that
stakeholders cannot in anyway be manipulated to reach such a deal.
However, Weiss (2003) intimates that inasmuch as there is
legitimacy in the stakeholder claims; their interest or claims are
already catered for in either economic, social, legal or ethical
considerations of firms. Again, Ehrenfeld, (2000) opines that this
framework fails to develop an integrated system which takes into
account the concerns of all humans and non-humans as stakeholders.
2.3.2 Sustainability Framework
The idea that businesses are supposed to live into the foreseeable
future and thus must economically remain viable gave birth to
sustainability framework. Economic viability is however, wholly
dependent on profit maximization of the firm (Millon, 2011).
It is noted that the long-term survival of organisation rests on
the prosperity of stakeholders: workers, suppliers, and customers.22
Sustainability on the other hand requires that resources today must
be used judiciously without compromising the benefits of the same
resources for future generation. The idea behind this model is that
organisations play important roles in influencing, nurturing and
building solid welfare services and cordial relationships among
stakeholders to achieve a common goal (Millon, 2011). Proponents of
this model assume that, it best suits MNCs in developing nations
and EMEs with the assumption that the long term benefits for
sustainable CSR is far more beneficial than the cost of CSR. The
model seeks to embark on development programmes such as
infrastructure, education and health care. These investments
according to Porter and Kramer (2006) are expected to better and
improve the lives of the communities thereby translating into
higher productivity and high quality of products. With the
incorporation of sustainable livelihood programmes as part of CSR
by mining companies into their business strategy community members
are now being re-skilled to engage in alternative livelihood
programmes especially in soap making, gari processing and grass
cutter farming. These programmes are aimed at making community
23
members self-dependence even after the closure of the mines
(Amponsah-Tawiah and Dartey-Baah, 2011).
Conversely, RCCG (2007) intimates that till date there is no
empirical research that examines how corporate sustainability is
understood and enacted by organisations.
2.3.3 Responsive Philosophy Framework
This model looks at how organisations response to social issues in
the communities they operate. It looks at two main things; doing
nothing or reactive approach and proactive approach. On the first
hand, business assume to have social responsibility but sit-relaxed
until such is requested. The essence here is that, firms believe
that the needs of society are numerous and varied and until
specific requests are made the firm would just be throwing away
good resource. But, this approach is seen as fire-fighting
approach which in most instances takes organisations by surprise.
Adoption of this approach clearly tells that such organisations do
not plan ahead of time and does not take into account the needs of
society in their corporate strategy (Blowfield and Murray, 2011).
On the proactive approach, organisations integrate CSR issues into
their managerial actions in order to anticipate the needs of the24
communities where they operate. This approach assume that
organisations are integral part of the society and that their
actions affect the communities where they operate, hence efforts
must be made at contributing to these communities. Therefore, the
needs of society is anticipated and programmed far in advance with
the collaborations of all stakeholders (Frederick, 1987).
2.4 ADOPTION, INCORPORATION AND IMPLEMENTATION OF CSR
2.4.1 Adoption and Incorporation of CSR
The competitiveness in global business has been a force behind
companies acting responsibly both inside and outside. It is a
worldwide notion that a company with society’s at heart identifies
itself more easily with the people which results in general
acceptance, cooperation and even high patronage. But then, what are
these organisations responsible for, to whom and what is the
motivation behind such responsibility (Moir, 2001)? In the adoption
of CSR by firms, the basic question which leads one to discover the
purpose of CSR by firms is; why firms engage in CSR? According to
Blowfield and Murray (2011), firms are exposed to vary issues that
affect their financial performance of which if CSR is neglected
25
could worsen their case. These exposures range from costly legal
suits and risks to company’s reputation. They further reiterate
that it would make economic sense therefore for firms to engage in
productive CSR. However, critics like Mat (2006) argues that firms
attempt to addressing social issues like health, education and
social infrastructure stand to derail them from their conventional
purpose of business.
Despite all these hindrances to CSR adoption and incorporation,
Kramer and Kania (2006) proposed “defensive and offensive”
approaches to CSR adoption (p. 25). The defensive approach is when
external risks are considered vulnerability with less investment.
That is, companies engage in PR, advertising and lobbying anytime
issue of CSR is raised by stakeholders or civil societies. BP is an
example of a company that adopts offensive approach especially in
the oil industry. The defensive stance is adopted when companies
try to preserve their reputation and also avoid protracted
litigation anytime it decides to solve self-created problems. The
contrasting view is offensive approach where companies offer to
solve societal problems which are not necessarily created by the
firms. According to Amponsah-Tawiah and Dartey-Baah (2011) the26
extractive (mining) industry in Ghana began CSR as defensive and
reactive measures to complaints from community members and the
civil societies, but has since adopted proactive strategy of
engagement. Mining firms are using community relations in carrying
out it CSR policies across and also engage in community support
programmes aimed at enhancing the lives of the community members.
However, Waddock (2006) argues that offensive and defensive
approaches are comprehensively not enough tools for CSR adoption
and incorporation since they both could lead to scandals and
crises, or process of harnessing organisations’ business prowess
and potential for societal good. Again, Kramer and Kania (2006)
claim while offensive approach to CSR cannot protect companies but
distinguish their reputation, defensive approach does the reverse.
2.4.2 Implementation of CSR
Implementation is seen as key area in every policy being developed
or planned. And in order to appreciate the implementation of CSR,
theories are used to match up the implementation. To this end,
specific CSR implementation is being explored in order to
understand the concept. In recent past, there has been growing
27
concern as to how efficiently CSR can be implemented (Ruggie, cited
in Economist, 2008). Consequently, it is imperative to critically
assess the frameworks and approaches by which CSR could be
implemented to benefit organisations and the communities they
operate. Raps (2005) proposed a checklist-structure for successful
CSR implementation;
2.5 INVOLVEMENT OF LOCAL PEOPLE IN THE DECISION-MAKING PROCESS OF
CSR INITIATIVES/POLICIES
Pio (2005) asserts that CSR practice can only be effective when it
accommodates the cultural perspectives of the locations in which it
is being implemented. Holliday et al. (2002) state the fundamental
purpose of business is to provide continually improving goods and
services for increasing numbers of people. Warner and Sullivan
(2004) suggest that community involvement helps to maintain
relations with local and global communities, to prevent and resolve
disputes, and to manage the impacts of investment and disinvestment
in particular locations. It is also to engage stakeholders, solve
operational challenges, and respond to public pressure and for
greater accountability (Svendesen and Laberge, 2005). However,
Blowfield and Murray (2011) argue that such actions are highly28
debatable and too overrated since the involvement of locals in CSR
implementation does not guarantee optimum utilization and
sustainability of CSR facilities or projects.
2.6 IMPACT OF CORPORATE SOCIAL RESPONSIBILITY (CSR)
In a broader view, CSR embraces more sustainable economic growth;
improving lives of employees and the communities, and propelling
acceleration growth and development. ‘Impact’ refers to “outcomes
associated with particular actions” (Blowfield and Murray, 2011:
p.291). Notwithstanding this definition, the authors argue that
‘impact’ has different meaning and differs from the normative
dimension of performance. Impact assessment is also defined as
systematic analysis of intended or unintended changes (positive or
negative) in the lives of all stakeholders as a result of actions
or series of actions by businesses (Roche, 1999).
2.6.1 Environmental Impact
According to Blowfield and Murray (2011) issues about the
environment remain the heart of CSR since it encompasses broad
spectrum of recycling, managing waste, pollution prevention and
control, and management of natural resources. Peck and Sinding
29
(2003) intimate that, the entire processes of mineral extraction
are the most environmentally and socio-economic disruptive in
Ghana. The observation of Warhurst (2001) has it that due to the
environmental pollution caused by the mineral companies there have
been growing public concern among citizens in the last four
decades. For instance, BP despite withdrawing from the Kyoto
Protocol was able to reduce emissions to an approximate 9.6 million
tonnes saving the firm US$250 million (Vogel, 2005). Meanwhile,
Vogel (2005) contends that organisations do not engage in
environmental protection from their own evolution but rather from
legal compulsion.
2.6.2 Socio-Economic Impact
The social impact looks at issues of education, health, human
rights and labour issues, employees’ safety, and societal impacts
of business activities. Locke et al. (2006) contend that improved
factory management and monitoring labour conditions are likely to
improve the lives of employees and other stakeholders. This,
however, is in contrast in the opinion of Blowfield and Murray
(2011) as they argue that there is less evidence to suggest that
CSR is responsible for increases in wages. They went further to30
state that human rights and security issues in the local
communities where mining companies operate are difficult to
measure, while investment and disinvestment policies by these
companies which has direct effect on the local communities are not
normally addressed. The mining industry in Ghana despite its
disruptive tendencies has been contributing to community
development through the provision of employment, education and
other livelihood programs. However, deprivation of livelihoods
through environmental degradation and acquisition of traditional
farming lands have been the resultant effects of mining activities
(Amponsah-Tawiah and Dartey-Baah, 2011). Meanwhile, Ghana Chamber
of Mines (2006) reveals that there is consortium of mining firms in
Ghana with mission of building energy plant to provide eighty (80)
megawatts of power to help boost energy supply in the country.
In summary, social impact dwells on the general well-being of
people and society or communities where the business operates.
Rajak (2008) contends that mining companies can redefine what they
mean by CSR and hence determine the ingredients of the impacts of
their actions.
31
2.6.3 The Business Case
This framework tends to analyse the link between CSR and financial
performance of companies or shareholders value. According to
Margolis and Walsh (2003) there is little to suggest that there is
strong correlation between doing good for society and impressive
financial performance. But Vogel (2005) posits that there is still
relevance in making a business case of CSR. On the flipside
however, the same author suggests that it is difficult to draw
conclusions that firms have been punished or rewarded by
shareholders for their CSR commitments. There is however an amount
of evidence to suggest that employees and sometimes prospective
applicants and investors value firms’ image. For instance, Nike
workers after many taunts about the firms’ reputation changed their
attitudes inside the firm (Vogel, 2005). Making same case, Smith
(2003) reveals that many brand boycotts were averted as a result of
CSR cumulating into consumer loyalty; citing Mark and Spencer’s
global reputation and recognition due to its success in CSR
policies. More crucially, Kanter (2009) argues that the key to
business success in the future is hugely dependent on good social
management.
32
3.0 RESEARCH METHODOLOGY
Every research comes with its own tools of execution just as it is
for every report. The various tools and procedure used in gathering
data for research is what is referred to as research methodology.
The research methodology is heavily dwelt on the research onion
designed by Saunders et al.
Figure 1: The Research Onion (Saunders et al., 2012)
33
3.1 RESEARCH PHILOSOPHY
Research philosophy looks at the development of body of knowledge
and the nature of that knowledge. It involves the assumptions of
how a researcher views the world. In thinking through research
philosophy the following considerations were made; Ontology
(objectivism and subjectivism) and Epistemology. Ryen (2008)
intimates that the idea of ontology assumes what is real, and what
is perceived and known to be reality. That is, whether social
entities be considered real or perceptions (Bryman and Bell, 2007).
Objectivism and subjectivism are the two main ontological
positions.
34
Saunders et al. (2012) believe that objectivism as social entities
really exist and their existence do not depend on social actors.
However, Lakoff (1987) argues that objectivism is the view of
reality as a fact that is independent of humans’ personal views.
Despite the fact that many researchers see this as the best
approach for research with the touch of impersonal point of view- a
shift from a personal view; critics like Holden and Lynch (2004)
however, see objectivism as appropriate for natural sciences but
not for social sciences (business and management researches) as it
cannot deal properly with the complexities of the latter.
Subjectivism according to Bahari (2010) is an approach that views
reality from beliefs and interactions of social actors. The
researcher in this instance permits certain level of abstraction
(personal views) to interact with the research. Smith (2000)
believes that since ontology involves metaphysics, subjectivism
allows researchers to investigate abstract realities like human
behaviours or other social phenomena in local contexts. But, Morgan
and Smircich (1980) reckon that this approach to social science
research is mere projection of human imaginations.
35
Another consideration is the epistemology stance which looks at
what can be considered as acceptable knowledge (Bryman, 2004), and
the nature of that knowledge (Saunders et al., 2012). According to
Ryen (2008) epistemology seeks to define the relationship between
what can be known and the knower; thereby given rise to positivism,
interpretivism and realism (Saunder et al,. 2012).
3.1.1 Positivism Versus Interpretivism
Research philosophy includes positivism, interpretivism, realism,
and pragmatism. Proponents of positivism hold the view that the
canons that are used in the physical sciences can be applied to the
study of society, and that truth is written on walls hence, there
is no need searching for it. They believe that reality is
objective. On the other hand, the interpretivist advocates the
designing of a set of procedures that are applicable in the study
of social phenomena and not necessarily follow the natural science
model (Bryman, 2004). Believers of interpretivism state that
reality is subjective, and that research and reality are mutually
exclusive.
In spite of the above arguments, it must be said that no theory is
better than the other, but rather each is better in its own right;36
and thus the choice of any of them depends on research questions
used (Saunders et al., 2003). Therefore, the researcher adopts the
interpretivism philosophy of research owing to its subjective
belief of social reality and obviously subjectivism of ontological
consideration (studying the views and perceptions of human actors).
3.2 RESEARCH APPROACH
The research approach is categorised into deductive and inductive
approaches.
3.2.1 Deductive Versus Inductive
This involves the development of theory and testing hypothesis
where the theory is subjected to a rigorous test as it is done in
natural science (Saunders et al., 2003). Deductive approach to
research is set out to find casual relationships between research
subjects with the assumption that the researcher is independent of
the research participants. Data is measured quantitatively in an
attempt to put into operations the concepts leading to the
generalisation of the theory developed (Saunders et al., 2003).
However, critics argue that this approach of research does not
allow alternative explanations due to its rigid methodology.
37
On the other hand, inductive approach involves the drawing of
inferences out of data collected in research. Whereas deductive
approach starts with process of theory through to findings,
inductive entails the process of findings to theory (Bryman and
Bell, 2007). Induction emphasises on gaining understanding of the
meaning of human behaviour, and the collection of qualitative data
(Saunders et al., 2003). They further suggest that whilst deduction
assumes independence of the researcher, induction believes that the
researcher is part and parcel of the research process.
Owing to the numerous advantages associated with the inductive
approach over that of deductive approach; the researcher intends
adopting inductive approach for this research.
3.3 RESEARCH STRATEGY (DESIGN)
The research strategy looks at the general plans on how the
researcher intends answering the research questions.
3.3.1 Case Study
Yin (1994) states, a case study is an empirical investigation into
a contemporary phenomena within a context of real life; when the
boundaries between phenomenon and context are not clearly evident
38
and which several sources of evidence are employed. Bryman and Bell
(2007) contend that with case study, the researcher aims at
providing insight discussions of a case which is an object of
interest in its own right.
Whereas many authors argue that the use of case study inhibits
generalisation of theory both Mitchell (1983) and Yin (1984)
believe that that is not the issue but rather how well a theory is
generated by the researcher out of the findings. The definition
suggests that the strength of case study lies in its ability to
undertake an enquiry into a phenomenon in its context; it is not
necessarily a replication of phenomenon in a laboratory or
experimental setting in order to better understand the phenomena.
Case study is exceptionally valuable according to Yin (1994) in
answering how, who and why questions in business research. Yin
(2003) reckons that case study provides a richer understanding of
real life context.
3.4 QUANTITATIVE RESEARCH VERSUS QUALITATIVE RESEARCH
Asamoah-Gyimah and Duodu (2007) reckon that quantitative research
uses statistical methods in describing, recording, analysing and
interpreting conditions that exist. That is statistical analysis is39
used to describe the result of the study. In quantitative research
all aspects of the study are carefully designed by the researchers
before data is collected. By contrast, qualitative research
describes a number of different techniques that share some common
characteristics (Asamoah-Gyimah and Duodu, 2007). Bryman and Bell
(2007) believe qualitative research is understood to emphasise on
words and statements in the analysis data instead of quantification
of data as in the case of quantitative research. They further argue
qualitative research tends to adopt induction approach to research
and theory as against testing theories.
Data collected in qualitative research are in the form of words and
or pictures and are analysed using sorting and categorisation, but
quantitative data are in the form of numbers and figures and
analysed using statistics (Seaman, 1999). Whereas qualitative
research begins with identification of phenomenon leading to
generation of theory quantitative research begins with generating
and testing of hypothesis.
Cresswell (2003) reveals that a quantitative method of research
lends itself towards the positivist philosophy of research with
40
deductive reasoning approach of research (Ketokivi and Mantere,
2010) to develop and test hypothesis. On the contrary, Van Maanen
(1983) intimates that qualitative method of research adopts
interpretism philosophy of research which looks at describing,
translating and decoding meaningful findings as against frequencies
and charts representations in quantitative methods in business
research with inductive reasoning.
From the foregoing arguments, the researcher settles on qualitative
research method in-line with the research philosophy.
3.5 DATA COLLECTION METHOD
According to Gay (1992), all research studies involve data
collection in either testing hypothesis or answering research
questions. Data collection refers obtaining relevant information
aimed at answering the research questions. Two sets of data were
collected; primary and secondary. Primary data refers to the first-
hand information the researcher gathers directly from the field of
study. They include original reports published by the company and
semi-interview data. The secondary data which the researcher
41
considered were the company policy documents (if any) and annual
reports of the company-ZGML.
3.6 RESEARCH ETHICS
Every researcher gathers data from research participants (people,
places and objects), analyse them and draw meaningful conclusions.
It is as a results of this that ethical issues come to bare
especially in this era of information technology. The
appropriateness of the behaviour of the researcher relative to the
rights of the research participants is what Saunders et al. (2007)
refer to as ethics. In academic research, ethics refers to the code
that regulates the behaviour of the researcher in the conduct of
research (Zikmund, 2000). Bryman and Bell (2007) posit that ethical
consideration dwells heavily on openness and honesty in gathering
data and communicating the research information. Hence, in the
gathering of the data explicit permission was obtained from the
study company and all the research participants. Findings were also
reported as collected in the data.
42
3.7 DATA ANALYSIS
Thematic analysis was used in the analysis of the data collected
from the interview sessions. Thematic analyses seek to unearth the
salient themes in a text or the interview. Thematic analyses are
widely used in qualitative analysis (Strauss and Corbin, 1990). The
thematic analyses procedure aimed at breaking up texts and finding
their explicit and implicit significance to the study. Thematic
analysis is employed due to the nature of the data adopted-
unstructured interview session of which Erlandson et al. (1993)
argues that the collection and analysis of the data obtained go
hand-in-hand as theories and themes emerge during the study.
Maureen (2010) admits that the thematic approach allows
commonalities and differences between research participants to be
identified and analysed while also allowing for the extraction of
key themes for discussions and for subsequent conclusions and
recommendations. From the transcripts themes would be identified
and respondents’ words and or phrases would be used in the findings
and discussions.
The figure below illustrates four main stage processes for thematic
data analysis professed by Colazzi (1978). It is based on which
43
the data obtained from the study through the interviews would be
analysed.
Figure 2: Stages for Thematic Data Analysis (Colazzi, 1978)
3.8 RELIABILITY AND VALIDITY
Reliability refers to the accuracy and consistency of information
obtained in a study (Polit and Beck, 2006). LeCompte and Goetz
(1982) also define reliability as the extent to which a research or
study could be replicated. The degree of stability exhibited when a
measurement is repeated under identical conditions. Lack of
reliability may arise from divergences between observers or
44
Stage 1Read the entire respondents' transcript to help gain insight
Stage 2Extract valuable statements, phrases and or word(s) from the interiew transcript(s) relating to the study case
Stage 3Formulate and deduce meanings out of each extracted statement
Stage 4Arrange and organise the formulated meangings into cluster of themes.
instruments of measurement or instability of the attribute being
measured (Litwin, 1995).
Validity on the other hand, looks at the soundness of the study’s
evidence, thus, whether the findings are cogent, convincing, and
well grounded. Parahoo (2006) asserts that validity takes into
consideration the accuracy with which the findings reflect the
phenomenon under study. Lincoln and Guba (1985) suggest that the
credibility of a research project involves two aspects: first
carrying out the investigation in a way that believability is
enhanced, and secondly by taking steps to demonstrate credibility
(Polit and Beck, 2006). The researcher in all intent and purposes
would strive to ensure that all findings are valid and reliable.
45
4.0 FINDINGS AND DISCUSSIONS
The focus of this chapter is to analyse and interpret the data
collected from the respondents using various instruments. The
analysis of the data is geared towards answering the research
questions framed since the interview guide prepared was based on
the research questions. Thematic analysis was adopted for the data
analysis.
4.1 THEMATIC ANALYSIS OF THE DATA
The major themes emerged from the data included; legal mandate,
management commitment, involvement of local people, issues on
health and education, employment and skills training, reputation
and sustainability.
4.1.1 Legal MandateThe first emerging theme from the data gathered was the legal
mandate (whether or not CSR is a legal requirement in Ghana) for
companies and corporations. From the responses gathered it was
revealed that CSR is not legally enforceable on companies since46
none of the respondents attributed CSR of the company to any legal
document.
4.1.2 Management CommitmentThe second theme was the management commitment in the
implementation of CSR by the company. The structure of corporate
governance at Kinrose (refer to figure 5) and their ten guiding
principles all reflect management commitment to CSR.
4.1.3 Local People and Community InvolvementOn this theme, it was revealed that they are involved and consulted
they have formed a committee called Community on Consultative
Committee (CCC) which is the apex community-body with the power of
providing for reviews in CSR initiatives and projects. However, a
responding teacher revealed they are not involved in the conception
and development of any CSR initiative for the schools but are only
told when it is ready.
4.1.4 Environmental ResponsibilityThe next theme was environmental responsibility. The impact here
therefore has been protecting lives and properties in the mines and
the catchment areas.
47
4.1.5 Health and Malaria ControlHealth and malaria control were also among the themes emerged from
the data. Here, all the respondents enumerated clinic, CHPS
(Community-Based Health Planning Service) with nurses quarters and
malaria control programme as the health initiatives embarked upon
by the company so far. The company’s report indicate that since
2009, ZGML has invested $5.6 million in an integrated malaria
control program of which at the end of 2011, the program has
reduced malaria incidence rate by 81% in the workforce, and a 53%
reduction in the beneficiary communities covering 13,700 people;
including around 2,250 children under five years of age and (on
average) about 200 to 250 pregnant women (Kinrose Corporate
Responsibility Country Report, 2011).
4.1.6 Education and Academic PerformanceAll the respondents stated the building of school blocks; ICT
laboratories, libraries, allowances for teachers for the conduct of
extra classes for school children and exercise books as the CSR
initiatives and projects carried out by the ZGML. One of the
respondents even mentioned scholarship scheme by the company which
to a large extent have helped increased enrolment, improved
performance and retention of students.48
4.1.7 SustainabilityOn the issue of sustainability, the company is providing skills
training for people especially the youth, helping farmers to
increase their yields (self-economic empowerment) and helping to
reduce spread of diseases (securing good health for sound economic
activities and productivity).
5.0 CONCLUSIONS AND RECOMMENDATIONS
This chapter depicts drawn conclusions and recommendations, theory
proposal and suggestion(s) made for future research work. The
conclusions are drawn based on the findings in chapter four of the
research in line with the four main research objectives.
5.1 RESEARCH OBJECTIVES AND QUESTIONSFor the research to be seen as successful it must show whether or
not the research objectives are achieved with respect to the drawn
conclusions. Objective 1and 6 have already been achieved in the
literature review and recommendations respectively. The discussion
here would focus mainly on objectives 2,3,4 and 5 on which the
research questions are based on.
49
5.1.1 To critically examine reasons assigned by firms for the
Adoption, Incorporation and Implementation of CSR Initiatives,
Policies and Projects.
From the findings and discussions it is concluded that there is no
legal requirement for companies to undertake any CSR initiative,
policy and project in Ghana. This is because the 1992 Constitution
of Ghana, PNDCL 153 of 1986 and the Minerals and Mining Act, 2006,
Act 703 have all failed in providing a legal requirement and
framework for CSR in Ghana. Again, although Kinrose Gold
Corporation as MNC has a broad documented policy on CSR it is
however sad to mention that there is no documented policy on CSR
for ZGML, a country-specific subsidiary. Such policy document is
still in the process of being formalised by the Community on
Consultative Committee (CCC).
5.1.2 To examine the role of Local People in the Decision-Making
Process of CSR Initiatives, Policies and Projects
At Kinrose, CSR is regarded as the core value of the company;
believing that it is both business and moral duty to be good
neighbour. The company holds the belief that maintaining their
50
social license is hugely dependent on the mutual relationship they
build between the stakeholders and the community in their area of
operation. Consequently, from the findings it is safe to conclude
that the local people and the community are involved and have been
involved in CSR initiatives, projects and policies embark upon by
the company. This is done through the CCC, communal meetings, and
durbars with chiefs and people.
5.1.3 To critically assess the Impact of Corporate Social Responsibility (CSR)
It is also concluded here that the environmental interventions as
part of the company’s CSR initiatives have helped reduced
environmental pollution both water and air from the mine
operations; and their rehabilitation projects also make land
useable again even after mine closure. On the socio-economic
impact which looked at issues of health, education, employment and
economic empowerment; it is concluded from the findings that CSR
initiatives, projects and policies have had both positive and
negative impacts. It is concluded that their interventions have
helped reduced the rate of malaria infections within the
communities. Again, access to primary healthcare has been made
51
easier and prompt due to the proximity of the health facility to
the communities. Healthcare has also been affordable for the
community members courtesy NHIS with support from the company. The
extension services like the community and home visits, and HIV/AIDS
awareness programme by the health staff with the company’s support
are in no small a boost for quality healthcare. Also, the findings
indicate that there have never been issues of spillage and
pollution suggesting that the company has been environmentally
responsible in its operations.
On education, their interventions like the extra classes support
and exercise books distribution have resulted in improved
performance of pupils especially BECE candidates, and increased
enrolment and retention in schools. The computers given to schools
by the company have also resulted in pupils having at least basic
knowledge in ICT making them somehow part of global information
age. Again, the scholarship although informal has helped in
lessening the financial burdens of some of the parents in the
communities and at the same time helping people to attain higher
education.
52
Although, it was evident from the findings that the company in an
attempt at making the communities economic independent has been
employing some of the local people directly (in the mine) and
indirectly (through mine contracts); and also offering some of the
local people especially the youth skills training and graduate
training programmes; it is however not enough in meeting the
economic challenges facing the people due to deprivation of their
sole source of economic wealth, farming. It was again evident from
the findings and interactions with the respondents that most of the
youth are not directly employed by the company-ZGML but rather
through contract work. This is so because it was argued that the
mining is a specialised area which needs well-informed persons of
which such is lacking in the communities.
On the reverse side of the impact, the finding results indicated
the district assemblies because of the interventions from the
company have shirked their responsibilities to the communities. The
communities have therefore been relying on the company heavily for
project(s) which is supposed to be done by the central government
and the assemblies.
53
5.1.4 To examine critically the Sustainability of Corporate Social Responsibility Initiatives and Projects
With sustainability, mining firms embark on alternative livelihood
initiatives as part of their CSR business strategy to re-skill
catchment area or community members to engage in cottage industrial
business like soap making, gari processing, palm oil extraction bee
rearing and grass cutter farming. Consequently, whereas most of the
CSR projects and initiatives like the school blocks, clinic and the
ICT Laboratory are highly sustainable since they are under the
management and control of the central government hence it is
responsible for staff, maintenance and repairs; others like the
allowance given to the teachers by the company for the conduct of
extra classes for pupils and the computers are hugely threatened
should the company seizes to exist today or decides not to support
again since there seems to be no help coming from the communities.
Also, the given of seedlings to farmers and the skills training
given to the youth are also regarded as highly sustainable since
they are seen as economic empowerment that the local people
affected by the mine could still depend on even long after mine
54
closure. The rehabilitation projects undertaken by the company
would also guarantee land reuse by these farmers.
Again, to ensure sustainability there exist a standing community
advisory group called the CCC which provides support and reviews
for CSR initiatives, policies and projects by ZGML. This is done
for capacity building and sustainable community economics.
5.2 RECOMMENDATIONS
From the conclusions drawn the following recommendations are made;
Companies in pursing CSR should strive to hold broader stakeholder
consultations especially for the core policy implementers in this
instance; teachers, nurses and doctors in the cases of school and
health initiatives.
The current malaria control programme should also be expanded to
include more beneficiary communities, and with support and
partnerships from governmental agencies like MOH and GHS, NGOs and
private-sector investors in other to sustain the programme even
after the exit of the mines.
55
Broadly on employment, the local content policy by the central
government be fully pursued and expanded to include more sectors of
the economic in other to empower the citizenry economically, and
also equip them with the managerial skills necessary to propel our
country for sustainable development.
It is recommended that the time is due for Ghana to develop a legal
framework for CSR initiatives, policies, programmes and projects by
business co-operations which would require firms to make proposal
from short to medium to long-term CSR initiatives and policies.
There should also be dedicated state agencies responsible for CSR
policies of firms and ensuring collaborations between businesses,
the state and the local communities.
It is also suggested that a comprehensive cost-benefit analysis of
large scale mining that embraces social and environmental costs and
includes the needs of the affected communities be undertaken before
granting future production licenses.
Following the conclusions and the recommendations the researcher
seeks to propose a framework- Interlocking Rings of CSR which to a
56
large extent would solve the deficiencies currently present in the
CSR of companies in Ghana.
Figure 3: INTERLOCKING RINGS OF CSR (Source: The Researcher)
The figure above represents a framework- Interlocking Rings of CSR
designed to be a model of CSR that can be suit the CSR activities
in Ghana. The rings are interlocked suggesting that business
organisations cannot concentrate on only one of the rings to the
neglect of the others. For instance, if a firm is embarking on
economic, social or environment it should not be ethically or
culturally wrong or insensitive. Each ring is interdependent of
57
each other meaning that the effect on one has replica effect(s) on
the rest. It also represents unity in diversity which its combining
effects could result in contributing meaningfully to the
development of communities in particular and the country in
general. The interlocking rings revolve round the central theme-
CSR. That is, all activities in the rings exist but for CSR. Unlike
the Carroll’s 3-D model, the interlocking rings model is in the
form of circle suggesting that there is no end to CSR and
sustainability. There is also the introduction of social and
environment dimensions. It is suggested that whereas the
environment dimension concentrates on the land, air and water the
social dimension is expected to look at health, education,
sanitation/drainage, and recreation. It must be mentioned here that
the environmental issues are being vigorously pursued by the EPA of
Ghana; however it must be embraced by CSR especially for nations
without strong environmental laws. The economic dimension is also
aimed at focusing on employment, skills training and most
importantly local content policy. The ethical and discretionary
dimensions as the name suggest should be what they are, and lastly
legal dimension should not only deals with companies complying with
58
national and local laws including agreements reached between
communities and business organisations; cultural and customary laws
within cultures and societies. The legal dimension again means that
at each of the rings the laws (national laws, agreements and
commitments) must be obeyed to the latter, and there must be
constant monitoring by legally mandated agencies and bodies.
It is interesting to note that this model takes into account all
other frameworks whether responsiveness, shareholder and
stakeholder frameworks, offensive and defensive approaches. The
unending nature of the interlocking rings clearly gives the idea of
sustainability of CSR projects, initiatives and policies.
5.3 AREAS FOR FURTHER RESEARCHAlthough the aims and objectives of the study have been achieved
and to a large extent a successful research; it is suggested that a
more quantitative approach could be helpful in future research
owing to limitations encountered especially in the gathering of
data from the management. Again, the findings and conclusions have
revealed that there is a tussle: in whose interest is the impact
understood, a research gap which could in future be tackled. Future
59
research into the CSR impact of mining companies in Ghana could
also focus on CSR and compensation to farmers and land owners and,
CSR and financial impact of mining companies in Ghana.
6.0 BIBLIOGRAPHY
Ackerman, R. and Bauer, R. (1976) Corporate Social Performance: The
Modern Dilemma Reston Publishing Co.: California
Adams, G. and Schvaneveldt, J. (1991) Understanding Research Methods
(2nd edition). New York, Longman
Aljazeera (2011)’The Arab awakening’, Aljazeera channel, [online],
available from,
<http://www.aljazeera.com/programmes/general/2011/04/20114483425
914466.html> [Accessed 23 November 2013].
60
Alloway, R. (1977) Research and Thesis Writing Using Comparative
Cases. Stockholm: Institute of International Business.
Amponsah-Tawiah, K. and Dartey-Baah, K. (2011) Corporate Social
Responsibility in Ghana. International Journal of Business and Social Science
Vol. 2 No. 17. Available at www.ijbssnet.com (Accessed on 5th
December, 2013)
Andersen, K. I. (2003) The Project.
http://www.aiesec.dk/projects/rexpect/Theproject.htm#Definition
[Accessed 23 March 2013].
Anon (2005) ‘CSR’. Available on
http://en.wikipedia.org/wiki/Corporate_social_responsibility
Anon (2006b) ‘Social Responsibility. What are we doing? Environment,
health and safety’, in ‘Facing challenges-finding
opportunities’. Gap Inc. 2004 social responsibility report,
pp48-51, at
http://www.gapinc.com/public/socialresponsibility/socialres.shmt
l
Asamoah-Gyima, K. and Duodu, F. (2007) Introduction to Research
Methods in Education. The Institute for Educational Development
and Extension, University of Education-Winneba. 61
Ashley, J. (2011) ‘The Arab spring requires a defiantly European
reply’, Guardian [online], available from
http://www.guardian.co.uk/commentisfree/2011/mar/06/arab-
springeuropean-reply-labour, [Accessed 23 November 2013].
Bahari, S.F. (2010) Qualitative Versus Quantitative Research
Strategies: Contracting Epistemological and Ontological
Assumptions. Journal of technology, Malaysia. Vol: 17. No:28.
Baker, R. W. (2005) Capitalism’s Achilles heels: dirty money and how
to renew the free-market system; John Wiley & Sons, distributor,
Hoboken, N.J.; Chichester.
Baron, D. (2001) Private Politics, Corporate Social Responsibility
and Integrated Strategy Journal of Economics and Management Strategy 10,
7-45
Basu, K. and Palazzo, G. (2008) Corporate Social Responsibility: A
Process Model of Sense-making Academy of Management Review 33(1),
122-36
Blowfield, M. and Murray, A. (2011) Corporate Responsibility. 2nd
Edition, Oxford University Press Inc, NY.
62
Brown, D.K. (2004) Improving working Conditions: What works and what
doesn’t-existing empirical evidence and historical experience,
Paper for presentation at Globalisation and Labour in Developing
Countries conference, Brown University edn.
Brundtland Commission (1987) Our Common Future, Oxford: Oxford
University Press
Bryman, A. (2004) Social Research Methods. Second Edition. London:
Oxford University Press.
Bryman, A. and Bell, E. (2007) Business Research Methods (second
edition). Oxford University Press Inc., New York.
Carroll, A. B. (1999) Corporate Social Responsibility – evolution of
a definitional construction. Business and Society 38(3): 268–295.
Carroll, A B. (1999) Corporate Social Responsibility: Evolution of a
Definitional Construct, Business and Society. Vol.38, Issue 3,
pp. 268-295.
Carroll, A. (1979) A Three Dimensional Conceptual Model of Corporate
Performance Academy of Management Review 4(4), 497-505
Carroll, A.B. (1991) ‘The pyramid of corporate social responsibility:
toward the moral management of organizational stakeholders’,
Business Horizons, Vol. 34, Issue. No. 4, pp.39–48.63
CCEUCC (Center for Continuing Education University of Cape Coast )
(2012) Introduction to Educational Research. Mercury Press,
Accra-Ghana.
Coghlan, D. and Brannick, T. (2001) Doing Action Research in Your Own
Organisation. London, Sage.
Colazzi, P. (1978) Psychological research as a phenomenologist views
it; cited in, Valle, R. and King, M. (1978) Existential
phenomenological alternatives for psychology, Oxford University
Press, NY.
Commission of the European Communities (2001) Promoting a European
Framework for Corporate Social Responsibilities, COM(2001) 366
final, Brussels.
Commission of the European Communities (2002) Corporate Social
Responsibility – Main Issues, MEMO/02/153, Brussels.
Commission of the European Communities (2003) What is Corporate
Social Responsibility (CSR)? Available from
http://europa.eu.int/comm/employment_social/socdial/csr/csr_what
iscsr.htm [Accessed 23 March 2013].
64
Comparative Understanding of Corporate Social Responsibility, The
Academy of Management Review (AMR), vol. 33, no. 2
Crane, A. and Matten, D. (2004) Business Ethics. Oxford University
Press, Oxford
Creswell, J. W. (2003) Research Design: Qualitative, Quantitative,
and Mixed Methods Approaches. Thousand Oaks: Sage Publications.
Crowther, D. and Cahyurt, K.T (2004) Corporate Social Responsibility
improves Profitability; Stakeholders and Social Responsibility,
Penang: Ansted University Press
Crowther, D. and Capald, N. (2008) The Ashgate Research Companion to
Corporate Social Responsibility. Ashgate Publishing Limited,
English
Curran, M. (2005) Assessing the Rate of Return of the Adoption of
Corporate Social Responsibility Initiatives University of
Edinburgh
Davis, B., Lockwood, A., Alcott, P., & Pantelidis, I.S. (2008) Food
and Beverage Management (fourth edition). United Kingdom.
Elsevier Butterworth-Heinemann.
65
Davis, K. (1973) The case for and against business assumption of
social responsibilities. Academy of Management Journal, 16, 312-
322
Demirag, I. (2005) Corporate Social Responsibility, Accountability
and Governance, Greenleaf Publishing, Sheffield
DFID (2002) The challenges of assessing the poverty impact of ethical
trading: what can be learnt from fair trade initiatives and the
sustainable livelihoods approach. Department for International
Development, London.
Ehrenfeld, J. (2000) ‘Industrial ecology’, American Behavioural
Scientist, 44(2)
Elliott, K.A. and Freeman, R.B. (2003) Can labour standards improve
under globalization?. Institute for International Economics,
Washington, DC.
ETI (2009) Marking our first decade: ETI annual review 2007-2008,
Ethical Trading Initiative, London.
Foran, T. (2001) Corporate Social Responsibility at Nine
Multinational Electronics Firms in Thailand: a Preliminary
Analysis, report to the California Global Corporate
66
Accountability Project. Nautilus Institute for Security and
Sustainable Development: Berkeley, CA.
Frankental, P. (2001) Corporate Social Responsibility – A PR
Invention? Corporate Communications: An International Journal
6(1), 18-23
Frederick, W. (1994) From CSR1 to CSR2 Business & Society 33(2), 150-
65
Freeman, R.E. (1984) Strategic Management: A Stakeholder Approach.
Pitman, Boston.
Garriga, E. & Melé, D. (2004) Corporate Social Responsibility
Theories: Mapping the Territory. Journal of Business Ethics.
Vol.53, No. 1-2, pp. 51-71.
Gay, L. R. (1992) Educational Research: Competencies for Analysis and
Application (4th edn). New York: Merrill/Macmillan
Geneva (2000) Nations Research Institute for Social Development.
Occasional Paper No.2
Ghana Chambers of Mines Industry Performance (2012) Mines Industry
Performance Report. Ghana chamber of mines factoid. Accra, Ghana
67
Gill, J. and Johnson, P. (1997) Research Methods for Managers.
London, Paul Chapman.
Global Corporate Social Responsibility Policies Project (2003) A Role
for the Government – Issues at Hand, Kenan-Flagler Business School of
the University of North Carolina, Chapel Hill.
http://www.csrpolicies.org/CSRRoleGov/CSR_Issue/csr_issue.html.
[Accessed 23 March 2013].
Gumensson, E. (2000) Qualitative Methods in Management Research.
London, Sage
Harrison, J.S. and Freeman, R.E. (1999) ‘Stakeholders, social
responsibility, and performance: empirical evidence and
theoretical perspectives’, Academy of Management Journal, Vol. 42,
Iss. No. 5.
Haslin, A. H and Ochoa, D. J. (2008) Understanding and Developing
Strategic Corporate Social Responsibility. Organizational
Dynamics. Available from:
http://www.sciencedirect.com.ezproxy.bibl.hkr.se/science?
_ob=ArticleURL&_udi=B6W6S4S80CNY1&_user=646840&_coverDate=06%2F3
0%2F2008&_alid=830899317&_rdoc=2&_fmt=high&_orig=search&_cdi=660
68
6&_sort=d&_docanchor=&view=c&_ct=52&_acct=C000034818&_version=1&
_urlVersion=0&_userid=646840&md5=981bd3533700b95552ef75a7e2a7581
b [accessed 3 December 2013].
Hohnen, P. (2007) Corporate Social Responsibility – An implementation
Guide for Business. International Institute for Sustainable
Development. Available at
http://www.iisd.org/pdf/2007/csr_guide.pdf
Hill, C.W.L. (2011) International Business Competing in the Global
Marketplace (8th ed.), pp49.
Hillman, A.J., Keim, G.D. and Luce, R.A. (2001) ‘Board composition
and stakeholder performance: do stakeholder directors make a
difference?’, Business and Society, Vol. 40, Iss. No. 3.
Holden, M.T., and Lynch, P. (2004) Choosing the Appropriate
Methodology: Understanding Research Philosophy. Waterford
Institute of Technology. Dublin. Ireland.
Holliday, C.O., Schmidheiny, S., Watts, P. & WBCSD (2002) Walking the
Talk: The Business Case for Sustainable Development. Greenleaf,
Shelffield.
69
Jackson, P. and Hawker, B. (2001). Is Corporate Social Responsibility
Here to Stay? http://www.cdforum.com/research/icsrhts.doc.
[Accessed on 23 June, 2013].
Jones, T. (1980) Corporate Social Responsibility Revisited, Redefined
California Management Review 22(2), 59-67
Jones, T. and Wicks, A. (1999) ‘Convergent stakeholder theory’,
Academy of Management Review, Vol. 24, pp.206–221.
Jones, T.M., Wicks, A.C. and Freeman, R.E. (2002) ‘Stakeholder
theory: the state of the art’, in N.E. Bowie (Ed.) The Blackwell
Guide to Business Ethics, Oxford: Blackwell.
Ketokivi, M. and Mantere, S. (2010) Two Strategies or Inductive
Reasoning in organizational research. Academy of Management
Review. Vol: 35. No: 2.
Kinross Corporate Responsibility Report (2009) Taking Responsibility.
Available at http://takingresponsibility2009.kinross.com
(Accessed on 5/01/2014)
Kinross Corporate Responsibility Summary Report (2011) Taking
Responsibility In Ghana. Available at 2011 CR report at
70
http://takingresponsibility2011.kinross.com (Accessed on
5/01/2014)
Klein, N. (1999) No Logo: Taking aim at the Brand Bullies. Picador,
USA, New York.
Kramer, M. and Kania, J. (2006) “Changing the game: leading
corporations switch from defence to offense in solving global
problems”. Stanford Social Involvement Review, vol. Spring 2006,
pp20-27
L‟Etang, J. (1994) Public Relations and Corporate Social
Responsibility: Some Issues Arising Journal of Business Ethics 13(2),
111-23
Lakoff, G. (1987) Women, fire, and dangerous things. University of
Chicago Press.
Lea, R. (2002) Corporate Social Responsibility, Institute of
Directors (IoD) member opinion survey. IoD: London. Available
from
http://www.epolitix.com/data/companies/images/Companies/Institut
eofDirectors/CSR_Report.pdf. [Accessed on 23 June 2003].
71
LeCompte, M.D & Goetz, J.P (1982) ‘Problems of Reliability and
Validity in Ethnographic Research’, Review of Educational
Research, 52:31-60
Lincoln, Y.S. & Guba, E. (1985) Naturalistic Inquiry, Beverly Hills,
Calif: Sage
Litwin, M. (1995) How to Measure Survey Reliability and Validity.
Sage Publications.
Locke, R., Fei, Q. and Brause, A. (2006) Does Monitoring Improve
Labour Standards? Lessons from Nike, MIT Sloan school of
Management working paper 4612-06 edn., Cambridge
Mallen, B. (2008) Corporate Social Responsibility: What does it mean?
URL: http://www.mallenbaker.net/csr/definition.php [accessed on
10/12/2013]
Margolis, J.D. and Walsh, J.P. (2003), “Misery loves companies:
rethinking social initiatives by business”, Administrative
Science Quarterly, vol.48, no.2, pp268-305
Matten, D. and Moon, J. (2008) Implicit and Explicit CSR: A
Conceptual Framework for Comparative Understanding of Corporate
Social Responsibility, The Academy of Management Review (AMR),
vol. 33, no. 2
72
Mattingly, J.E and Berman, S.L. (2006) “Measurement of corporate
social action: discovering taxonomy in the Kinder Lydenberg
Domini ratings data”, Business and Society, vol.45, no.1, pp20-
46
Maureen, T. (2010) An Investigation into the Mindset of
Internationalisation for Small to Medium Sized Enterprise: An
Alternative Perspective. Master Thesis submitted to the
University of Ulster on September, 2010.
McGuire, J.W. (1963) Business and society. New York, McGraw-Hill.
Mensah, V. (2009) The Role of Corporate Social Responsibility on
Sustainable Development: A Case Study of the mining community in
the Obuasi municipality. Master Thesis submitted to the
University of Agder, Kristiansand on June, 2009
Millon, D. (2011) Two Models of Corporate Social Responsibility. WAKE
FOREST LAW REVIEW [Vol. 46
Mitchell, J.C. (1983) Case and Situation Analyses. Sociological
Review, 31:186-211
Moir, L. (2001) What do we mean by corporate social responsibility?
Corporate Governance 1(2): 16–22.
73
Morgan, G. and Smircich, L. (1980) “The Case of Qualitative
Research”, Academy of Management Review, 5:491-500
Murphy, F. D. and Bendell, J. (1999) Partners in Time? Business, NGOs
and Sustainable Development, UNRISD. Discussion paper No. 109
Parahoo, K. (2006) Nursing Research; Principles, Process and Issues.
Second edition pp256-276
Pedersen, E.R. and Huniche, M. (2006) Corporate Citizenship in
developing Countries: New Partnership Perspectives. Copenhagen
business School Press, Copenhagen.
Pfau, M., and Haigh, M., Sims, J. and Wigley, S. (2008) The Influence
of Corporate Social Responsibility Campaigns on Public Opinion
Corporate Reputation Review 11(2), 145-54
Phylmar Group (2006) Phylmar E-News February 2006.
Polit, D. and Beck, C. 2006) Essentials of Nursing Research: Methods,
Appraisal and Utilisation. (6th edition), London: Lippincott
Williams and Wilkins
Porter, M. E. and Kramer, M. R. (2006) Strategy & Society: The Link Between
Competitive Advantage and Corporate Social Responsibility, HARV. BUS. REV.,
74
Dec. 2006, at 11, available at http://www.salesforcefoundation.org
/files/HBR-CompetiveAdvAndCSR.pdf. [Accessed on 07/02/2014]
Porter, M. E. and Kramer, M. R. (2002) The Competitive Advantage of
Corporate Philanthropy. Harvard Business Review: The Magazine-
December 2002 edition (Available on http://hbr.org/2002/12/the-
competitive-advantage-of-corporate-philanthropy/ar/1, accessed
on 07/02/2014)
Porter, M. E. and Kramer, M. R. (2006) Strategy and Society: The Link
Between Competitive Advantage and Corporate Social
Responsibility: Harvard Business Review: The Magazine-December
2006 edition (Available on http://hbr.org/2006/12/strategy-and-
society-the-link-between-competitive-advantage-and-corporate-
social-responsibility/ar/1, accessed on 06/02/2014)
Post, J.E., Preston, L.E. and Sachs, S. (2002) ‘Managing the extended
enterprise: the new stakeholder view’, California Management Review,
Vol. 45, No. 1, pp.6–28.
Rajak, D. (2008) “Uplift and Empower: The Market, the Gift and
Corporate Social Responsibility on South Africa’s Platinum
Belt”. Research in Economic Anthropology, Vol. 28, pp 297-324
75
Raps, A. (2005) Strategy Implementation – an Insurmountable Obstacle?
Handbook of Business Strategy. Available from
http://www.emeraldinsight.com.ezproxy.bibl.hkr.se/Insight/viewCo
ntentItem.d;jses [Accessed on 12/11/2013]
RCCG (Routledge Contemporary Corporate Governance, 2007) Corporate
Governance and Sustainability: Challenges for Theory and
Practice. Routledge, London
Remenyi, D., Williams, B., Money, A., Swartz, E. (1998) Doing
Research in Business and Management: An introduction to Process
and Method. London, Sage.
Robson, C. (2002) Real World Research (2nd edition), Oxford,
Blackwell.
Ruggie, J. (2008) The next question: does CSR work? Economist (Special Report on
CSR). The Economist Vol. 386, Issue 8563, January 19th-25th, 2008.
URL:http://www.economist.com/specialreports/displaystory.cfm?
story_id=10491077 [accessed 2nd March 2014]
Ryen, A. (2008) Will we ever get there? The discussion about social
reality and
76
consequences to research practice. Minilecture.Saunder, M., Lewis, P. and Thornhill, A. (2012) Research Methods for
Business students. Pearson Education Limited. England.
Saunders, M., Lewis, P. and Thornhill, A. (2009) Research Methods for
Business Students. Pearson Education Limited. Essex, England.
Saunders, M., Lewis, P. and Thornhill, A. (2007) Research Methods for
Business Students. Prentice Hall: London.
Saunder, M., Lewis, P. and Thornhill, A. (2003) Research Methods for
Business students. Pearson Education Limited. England.
Schein, E. (1995) Process Consultation, Action Research and Clinical
enquiry: are they the same?. Journal of Management Psychology,
10:4-6
Seaman, C. (1999) Qualitative methods in empirical studies of
software engineering. IEEE Trans Software Eng 25(4):557–572
Sethi, P. (1979) A Conceptual Framework for Environmental Analysis of
Social Issues and Evaluation of Business Response Patterns
Academy of Management Review 4(1), 63-74
Silverman, D. (2001) Interpreting Qualitative Data. 2nd Ed. Sage
Publications URLhttp://books.google.no/books?
77
id=2pGO6JmycO8C&dq=silverman+david+interpreting+qualitative&pg=P
P1&ots=09UkZYItrY&sig=GSKU72SnEgUhjMNvb4ISH4HRKg&hl=no&prev=http
://www.google.no/search?hl=no&q=Silverman,
+David+interpreting+qualitative&sa=X&oi=print&ct=title&cad=onebo
ok-with-thumbnail#PPA81,M1 [accessed on 10/12/2013]
Smith, B. (2000) Objects and Their Environments: From Aristotle to
Ecological Psychology. The Life and Motion of Socioeconomic
Units. Andrew Frank (ed.). London.
Stiglitz, J.E. (2002) Globalisation and its Discontents. W.W. Norton,
New York.
Strauss, A. & Corbin, J. (1990) Basics of Qualitative Research (2nd
edn), Newly Park, Ca, Sage.
Svenden, A. & Laberge, M. (2005) “Convening Stakeholder Networks: a
New way of Thinking, being and engaging”, Journal of Corporate
Citizenship, Issue, vol.19
Tata Group (2009) Tata Motors: Corporate Social Responsibility Annual
Report 2009-10
www.tatamotors.com/sustainability/CSR-10/content.php
Topa, R.S (2005) ‘Is it true that social responsibility studies can
cause an assimilation problem, and why?’, paper given to the 4th
78
international conference on Social Responsibility, 7-9 September
2005, metropolitan university, London
UK Government (2001) UK Government Response to European Commission
Green Paper on Corporate Social Responsibility. Available at
http://europa.eu.int/comm/employment_social/soc-dial/csr/pdf2/01
3-GOVNAT_United-Kingdom_UK_011221_en.pdf. [23 January 2013].
Unilever (2005) Environment report 2004, Unilever, London
University Press Inc.
Utting, P. (2000) Business Responsibility for Sustainable
Development, United
Valdelin, J. (1974) Produktutveckling och marknadsforing. Stockholm:
EFI
Van Maanen, J. (1983) Qualitative Studies of Organisations. Sage,
London.
Van Marrewijk, M. (2001) The Concept and Definition of Corporate
Social Responsibility. Triple P Performance Center: Amsterdam.
Van Marrewijk, M. (2003) Concepts and definitions of CSR and
corporate sustainability: between agency and communion. Journal
of Business Ethics 44: 95–105.
Virllio, P. (2000) The Information Bomb, Verso. New York, N.Y
79
Vogel, D. (2005) The market for virtue: the potential and limits of
corporate social responsibility, Brookings Institution Press,
Washington, D.C
Vogel, D. (2008) CSR doesn’t pay, www.forbes.com
WACAM (2013) cited The World Bank. Available on
http://wwwwds.worldbank.org/servelt/WDS_IBank_Servlet?
pcont=details&eid=000094946_030814040043. (Accessed on
5/01/2014)
Waddock, S.A. (2006) Leading Corporate Citizens: Vision, Values,
Value-added, 2nd edn, McGraw-Hill, Boston, Mass
Warner, M. & Sullivan, R. (2004 Putting Partnerships to Work:
Strategic Alliances for Development between Government, the
Private Sector and Civil Society. Greenleaf Publishing,
Sheffield
Wass, V.J and Well, P. (1994) ‘Research Methods in action’, in Wass,
V.J and Wells, P.E. (eds), Principles and Practice and
Management Research, Aldershot, Dartmouth, pp1-34
WBSCD (2006) Doing Business with the World: The New Role of corporate
Leadership in Global Development, World Business Council for
Sustainable development, Geneva.
80
Weber, C. (2006) Experten für den guten Ruf. Die ZeitChancen Nr.26:
16.
Weiser, J. and Rochlin, S. (2004) “Walking in order to run: practical
challenges in measuring community and economic development”,
Accountability Forum, vol. 1, no.1, pp 713-728
Weiss, J.W. (2003) Business Ethics: A Stakeholder and Issues
Management Approach, Mason, OH: South-Western, Thomson Learning.
Welford, R. and Frost, S. (2006) Corporate social responsibility in
Asian supply chains. Corporate Social Responsibility and
Environmental Management 13(3): 166–176.
Windsor, D. (2001) ”Corporate Citizenship: evolution and
interpretation”, in Perspectives on corporate citizenship, eds.
J. Andriof & M. McIntosh, Greenleaf, Sheffield, pp39-52
Wood, D. (1991) Social Issues in Management: Theory and Research in
Corporate Social Performance Journal of Management 17(2), 383-
406
Woodward-Clyde (1999) Key Opportunities and Risks to New Zealand’s
Export Trade from Green Market Signals, final paper, Sustainable
Management Fund Project 6117. New Zealand Trade and Development
Board: Auckland.81
World Business Council for Sustainable Development (2000) Corporate
Social Responsibility: Making Good Business Sense. World
Business Council for Sustainable Development: Geneva.
World Business Council for Sustainable Development (1999) Corporate
Social Responsibility: Meeting Changing Expectations. World
Business Council for Sustainable Development: Geneva.
Yin, R. K. (2003) Applications of Case Study Research. London. Sage
Yin, R.K. (1984) Case Study Research: Design and Methods. Beverly
Hilss, Calif: Sage
Zuber-Skerritt, O. (1996) Emancipatory Action research for
Organisational Change and Management Development, in Zuber-
Skerritt, O.(ed.). New Directions in Action Research, London,
Falmer, pp. 83-105
APPENDICES
APPENDIX A: INTERVIEW GUIDE
A1: Interview Guide for the HSE Staff
1. Does your company have any policy on the environment?
82
2. Is it incorporated as part of the company’s corporate
strategy? Why?
3. Why does ZGML embark on environment initiatives/projects?
4. Environmentally, how responsible is your company-ZGML?
5. To what extent has environmental initiatives impacted on the
corporate image of ZGML and relationship with the communities?
6. What are the plans put in place by your company to guarantee
environmental sustainability?
A2: Interview Guide for the Community Relation Superintendent
1. Does your company have CSR Policy/ document?
2. To what extent are the local people consulted and involved
during the designing and development of the policy?
3. Why does CGML embark on CSR programmes/projects?
4. To what extent are the locals involved in the implementation
of the policy?
5. How often is your good office involved in CSR implementation?
6. In the area of health, what has the company done for the
communities and how has such affected the communities?
7. In the field of education, what has the company done for the
communities and how has such affected the communities?83
8. How are the local people factored in your employment issues,
and what have been the outcomes?
9. To what extent has CSR of ZGML improved its relationship with
the communities and its corporate image?
10. What have been the challenges so far as CSR
implementation is concerned?
11. What are the plans put in place by your company to
guarantee long-term sustainability of CSR implemented
programmes?
A3: Interview Guide for the Opinion Leaders in the Communities
1. To what extent are you aware of CSR of ZGML?
2. What do you think are the reasons for such policy?
3. How are you involved in the design of CSR policy of ZGML?
4. Environmentally, what have been the impacts of CSR of the
company?
5. Have there been incidences of spillages and pollution?
6. How were your lives affected by such incidences?
7. How did the company respond to such situations?
8. Socially, what have been the impacts of CSR of the company?
84
9. How have the mining activities affected economic lives of the
community?
10. In areas of health and education, what has the company
done?
11. How well or otherwise has CSR of ZGML impact the
relationship between the community and the company?
A4: Interview Guide for the Head Teachers
1. To what extent are you aware CSR programmes by ZGML?
2. What are the CSR programmes on education embarked upon by
ZGML so far?
3. How far have these programmes impacted on performance,
teaching and learning in your school?
4. How sustainable are these CSR programmes?
A5: Interview Guide for the Health Officials
1. To what extent are you aware CSR programmes by ZGML?
2. What are the CSR programmes on health embarked upon by ZGML
so far?
3. How far have these programmes impacted on health in the
community?
85