GLOBAL AVGC VIRTUAL SUMMIT - Animation -VFX - MyCII

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Department of Electronics, IT, Bt and S&T

GLOBAL AVGC VIRTUAL SUMMITAnimation - VFX - Gaming - Technology - Immersive Media

Innovate | Accelerate | Transform

SEPT 1-4 | 2020R

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C I I S U M M I T F X

G l o b a l a V G C S u m m i t 2 0 2 0

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Best Minds, Best Talent, Best Content

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1500 DELEGATES

140 SPEAKERS

200 B2B mEETinGS

40 SESSiOnS50

COUnTRiES



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Thankyou ParTners

Supported by

Principal Partners

Associate Partners

Co-Partners

Institutional Partner

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50 Takeaways from SummitFX 2020

Cii AvGC Policy Recommendations

Thought Leaders & industry voices

Cii SummitFX Agenda

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From the Director General cii

Connect with Cii JOIN US ON SOCIAL MEDIA

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CII Media and Entertainment DivisionEMAIL [email protected]

chandrajit BanerjeeDirector General, CII

The first edition of CII’s Summit FX 2020 has laid a strong foundation for the growth of Animation, Visual Effects, Gaming Comics (AVGC) and XR

verticals of Indian Media & Entertainment industry. It brought together the finest of the creative, business and tech minds of the AVGC sector for a reality check, viewed through the lens of digital infrastructure, content creation (IPs), technology, exports and skills & education.We are extremely happy that the Ministry of Information & Broadcasting is working on a draft National AVGC policy. We are confident that enabling regulatory interventions and policy reforms will create a world class knowledge driven AVGC economy for India.India is at a vantage point in the AVGC and CII would want a united media and entertainment sector to make a headway to achieve our dream of $100 billion M&E sector from the current $30 billion level.CII’s vision is to create growth templates in all verticals and bring the industry together and speak in a united voice for all major issues. The Summit FX report clearly indicates seriousness among industry leaders on the need for speed to realise the opportunity.We are thankful to the Ministry of Information & Broadcasting, Department of Electronics, IT, BT and S&T, Government of Karnataka for partnering with CII Summit FX 2020.The summit would not have been successful without valuable knowledge inputs and leadership from K Madhavan Chairman, CII National Committee on M&E, Siddharth Roy Kapur, Co-Chairman and Biren Ghose, Vice Chair.

Chandrajit BanerjeeDirector General, CII

Cii’s Summit FX Sets new vision for m&E

FOREWORD

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our vision is to create growth templates for all M&E verticals, create business friendly environment and work towards a $100 Billion Indian Media and Entertainment Industry

CII Big Picture Summit Soft Power of India Creative Economy of India Make in India, Show the World

Working for a National Media and Entertainment Policy Leading Through AVGC & Immersive Media Policy & Regulatory Interventions Participation in Festivals and Markets Buyer & Seller Meetings Skills & Training Case Studies for Job Creation Empowering States in M&E Sector Debating the Media Crisis Remote Working and the Epidemic



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Summit FX Powers AvGC sector

The Animation, VFX, Games & Comics [AVGC] industry has many sub sectors, genres and technologies that change these annually. It

is because of this diversity that I see opportunity for synergy. Within Media & Entertainment [M&E]itself,there is a plethora of different verticals each with unique models. The Computer Graphics industry is today the digital platform for the creation, production, management and delivery across all pf these disparate segments. It is my belief that forums like CII’s SummitFX 2020 provide thought leadership, connections and create the conditions that otherwise remain limited within sectoral silos. This intersection of intelligence enables more leadership exchange and business. It creates a virtuous circle for best practices, emerging technologies&trending consumer needs to become apparent and to influence strategic next steps between the constituencies across the ecosystem. This event brought together stakeholders from across the senior most government officials from central and state governments encourage the leaders from academia, academia leaders, luminaries in content creation, and C Level executives from the production, studio &technology world. On the sidelines was a market with buyers and sellers from many countries.

Biren GhoseVice Chair, CII National Committee on

Media & Entertainment Chairman, CII AVGC Sub Committee

Country Head, Technicolor India

From the chairman, cii aVGc SuB committee




FOREWORD

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An impressive cohort of 1500 delegates from across 50 countries were in attendance across 40 specially curated sessions featuring140 prominent speakers. It was a watershed moment and this 4-day virtual conference and was an oasis in a pandemic year. It was also important for an industry where in the absence of live action shoots and the ability to screen content in cinemas there were sessions as to how virtual production in full CG will help to continue large format movie production as animation and games houses had already pivoted their production teams and tools to remote work from home solutions. Summit FX showcased how the show must go on and the collaboration strategies for trans disciplinary partnerships and opportunities. This maiden CII SummitFX 2020 bears testament to the fact that the AVGC sector come of age. Recognizing its job potential, the Ministry of Commerce & Industry has awarded it a “champion sector” status. The CII SummitFX achieved key objectives: The Ministry of I&B agreed to consider a National AVGC Council

between Center and States that would promote the industry realize the potential for jobs, revenues and foreign exchange earnings.

The Ministry of I&B agreed to consider a national initiative to promote and support the creation of a digital infrastructure through a special dispensation for “special economic zones” / AVGC hubs

Government to support innovation, skilling and startup initiatives to grow the Indian AVGC ecosystem.

To encourage AVGC services exports through enabling regulations including tax reliefs; etc

To advance India’s Prime Minister’s vision to make themed games and toys within the country

To make India grow from 1% of the global AVGC market to 5% through marketing support and cross border audio visual production alliances at a government to government level – positioning India as the largest hub within the global production chain for the export of creative services in animation VFX, games/esports, toys and AR/VR.

I am delighted to have had the opportunity to curate and chair this seminal event. I hope this compelling report will capture and help propagate the decisions and suggestions and foster greater collaboration to advance the industry’s momentum and advantage. I thank all those who participated in this and made it a grand success.

Biren GhoseVice Chair, CII National Committee on Media & Entertainment Chairman, CII AVGC Sub Committee Country Head, Technicolor India

From the chairman, cii aVGc SuB committee




this maiden cii SummitFX 2020 bears testament to the fact that the aVGc sector has come of age. recognizing its job potential, the ministry of commerce & industry has awarded it a “champion sector” status



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The AVGC Index

5,500

12

1917

bIllIon$160 100 million

850 million

325

$2.2 Trillion$ 269

FIFTY PERCENT3.5

2.6

70

$65 BILLION

bIllIoN

bIllIoN

mIllIoN

mIllIoN

ExTRaCTIoN

TENET

of these in last four years

Smart phone users in the world. Potential target for M&E and AVGC sector

Gamersin the world

Creative and VFX services by Technicolor India, Bangalore

Newborns in the last eight months this year.

Kids in Asia and potential target for animation content in Asia region

Centres of Excellence (CoE) dedicated to AVGC & XR Sector are now being put in place across India by STPI in partnership with various state governments

Engage in some sort of micro transactions in gaming in Inida

Expected XR software sector by 2024

People who play games in India

Creative and VFX services by Digital Domain, Hyderabad

Creative and VFX services by DNEG, Mumbai

Employees in Technicolour India. Largest employer for AVGC sector in India

Expected XR hardware and devices sector by 2024

Huge gains for India in XR under Aatma Nirbar Scheme and push policy reforms and regulatory corrections

Global Media & Entertainment industry

Global animation, VFX and video game industryIndia accounts for less than 2% of the global M&E industry and AVGC

$$ 210 ONEbIllIoN b I l l I o NAnnual Audio Visual Services Exports from India

Annual Service Exports from India

BILLION

770 Active Internet users in India

mILLION



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K E Y T A K E A W A Y S F R O M

Prime Minister Narendra Modi’s emphasis -- first at a meeting to boost toy manufacturing in India and the second in his radio address Mann ki Baat -- on making India a hub for toy industry, encouraging creation of digital games based on Indian characters and culture, gave a huge fillip to CII Summit FX 2020 deliberations on animation, gaming, and VFX made in India to serve the world. The Prime Minister’s clarion call to give a push to digital gaming and toy industry was top on the radar of thought leaders during four days of the Summit.

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Prime Minister Narendra Modi’s recent reflections on gaming, digital innovation and Atmanirbar Bharat resonated across AVGC Summit 2020 and were talking point at the summit deliberations

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T h e National Centre for

Excellence in AVGC planned at IIT Mumbai as part of government’s efforts to facilitate growth of the sector

through skill development. Involvement of industry leaders is critical to develop it into one

of the leading institutes globally, offering world class education in AVGC

technologies.

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Infrastructure status needs to be extended to AVGC sector in India to create video and entertainment parks and AVGC parks across the country. The cluster approach for development of the AVGC sector like film centers is the need of the hour. The infrastructure

status will help in building and developing these AVGC clusters making India globally competitive.

The government is creating incubation infrastructure and the required support system needed for the entrepreneurs for developing products and services around IP and technologies like animation, augmented reality, virtual reality, visual effect, artificial intelligence, computer vision, data analytics, robotics and AI.

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India needs an AVGC Council to integrate all the efforts being made by various State Governments, Central agencies and private sector to reap the benefits of their combined learnings and avoid reinventing the wheel to maximize the availability of resources being deployed by these institutions.

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The creation of Disney animated mystery-adventure series for preschoolers Mira, Royal Detective’s amazing collaboration between Wild Canary Studios in Los Angeles and Technicolor India, Bangalore could be a torchbearer for taking Indian stories and making them universal. This is for the first time Disney Junior animation series got released first in the US and then a couple of days later in India. The animation series was inspired by Indian culture and 170 people from Technicolor India worked with us, said Executive Producer Sascha Paladino. The Season 2 of Mira will also happen from India.

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AVGC sector needs a post pandemic stimulus package to work towards helping the Indian M&E industry achieve their goal of $100 billion in the planned period.

8The state governments need to collaborate in order to build synergistic

world-class infrastructure required for the AVGC sector to help in mentoring, skill acquisition, IP

creation and driving talent in the sector.

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The Global companies from India should be assisted to further scale and help take advantage of Indian AVGC talent and ecosystem to generate exports and employment.

Now that the Indian AVGC sector has expanded its global footprint and gaining maturity, this is the time to leverage the culture of storytelling and India’s soft power potential.

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6There is a need for the central, state governments and industry to come together to build a consensus on the various aspects of the National AVGC and AR/VR Policy which is in draft stage.

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The new National Education Policy 2020 has been designed to encourage out-of-the-box thinking among children and

youth, which is key to the success of AVGC and M&E sector.

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India’s lower production cost combined with its cultural legacy can be used to unlock the huge potential of the AVGC sector to expand, create new jobs, work opportunities and greater economic activity.

11Women in the AVGC sector are gaining traction in India similar to how the women in animation movement evolved in the USA. Taking inspiration of institutionalising Women in Animation, USA, Women in AVGC in India is set to be formed soon. Margaret Dean, President -- Women in Animation USA, shared best practices of how it is close to becoming a 5000 member group in the USA today.

A solid digital foundation has been laid by the AVGC sector in India during the ongoing COVID 19 pandemic, which can further be utilized to fuel the growth of the M&E sector.

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The AVGC and immersive media sector is very promising. But India is close to just 1 percent of the global market size in the AVGC sector. Therefore, we have to capitalize on this headroom and position India as a talent and infrastructure backbone.

14 The success of AVGC sector is fuelled by the respective AVGC policies and actions by the state governments of Karnataka, Telangana, Kerala, and Maharashtra can be emulated on a national level. Many other state governments are currently advancing such an agenda.

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AVGC content purchased locally attracts GST in India while there is no GST on AVGC content purchased from outside the country. The government needs to abolish GST or reduce it to a minimum level to encourage local consumption, as it is hurting the local consumption of AVGC products.

With the National Centre of Excellence for AVGC in place, the manpower involved in AVGC industry can be brought to global standards. To achieve this, the M&E industry and various states need to publish a new curriculum to meet the emerging creative technologies vision of ‘Make in India for the World.

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Under the Audiovisual Champion Sector Scheme incentives are available to the

people from all over the world to shoot and do post production

work in India, which needs to be promoted further on global scale.

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We need to digitize and preserve our traditional toy industry like the one in Channapatna in Karnataka, which is almost dead, by using technology. We also need to bring our traditional stories from across the country to the forefront using new digital technologies for production and new materials for toys of the future.

21Gaming and a n i m a t i o n , which are essential

parts of the promising AVGC sector, could potentially change the way children learn. There exists a huge untapped market for games and animation based on Indian stories

and characters. Gaming is apt for Make in India and Engage

the World.

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Each state can specialize in one particular segment of the AVGC industry,

and should ensure that Indian MSMEs are given special incentives in that segment venture capital funding and startup labs etc.

Special Economic Zones/AVGC Zones for digital content production in Tier 1 and Tier 2 cities can be developed to boost the M&E sector in the country helping to create more opportunity in the hinterland and create gender diversity.

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19The success of Indian animation series like Chota Bheem on the international stage can be emulated to create more Indian characters from Indian mythologies and folklore for global audiences.

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Service exports from Animation, VFX and Gaming account for over 70%. It is a major source of export revenue for the country. Therefore, focus in the draft AVGC policy should be to develop a special package to achieve higher exports and scale infrastructure facilities for the AVGC sector across every state.

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Excellence (CoEs) in AVGC have already been launched by the Software Technology Park of India in collaboration with

state governments.

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Industry’s help is also sought in opening and running more National Institutes of Design (NID), as the government is open for public-private partnership.

India needs at least 30 more NIDs to boost its M&E exports. India has been successfully delivering major VFX projects from top global studios, including Oscar winning VFX films, in recent times.

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A proposal for regional hubs/clusters of AVGC is already being discussed in the North, East, West and Centre of the country.

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The Railway Ministry seeks help of the AVGC industry to bring in some kind of entertainment to passengers during their train journey through audio-visuals.

29 P r o p o s a l s submitted to provide passenger entertainment on trains can act as a kind of support measure that can be taken up with the finance ministry. It will open new opportunities for the AVGC industry to grow.

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Karnataka, one of the first states to give prominence to animation and gaming sector, has seen animation grow 18.5% in 2019 to reach Rs.400 crores while post production grew by 12.8% in 2019 to reach Rs.400 crores; VFX grew 25% last year to reach Rs.900 crores.

Karnataka has the largest number of R&D centers, medical institutes, industrial training institutes, software technology parks and third largest number of engineering colleges in India. The government has also allotted land for AVGC Parks in Devanahalli IT Park near Kempagowda International Airport.

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The Karnataka government in collaboration with Association of Bangalore Animation Industry (ABAI) has set up a Centre of Excellence in AVGC to provide high skilled technicians to the industry. This is the first CoE of its kind in Asia.

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Gaming is growing at a galloping speed in India. Focus on IP creation, skilling, training are key elements for the growth of the AVGC sector.

36More than 200 AVGC companies would be able to operate from IMAGE Tower. This exclusive facility is being developed by the Telangana government at an estimated cost of Rs.1000 crore.

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There is a shortage of talent in Gaming industry. Unless India takes serious action to build talent, it will remain miniscule in overall global gaming sector.

The Venture Capital for Games is very different for Venture Capital firms. Often, Gaming companies are sliced and evaluated the same way as other tech or e-commerce platforms and sadly, that sometimes doesn’t lead to the best outcomes.

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34In a major boost to AVGC industry, the Telangana government is building IMAGE Tower in Hyderabad, a 600,000 square feet facility with common facilities like motion capture studios, preview theaters, etc. AVGC companies located here will not be required to invest in any facility and everything will be available as a common facility.

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A lot of the future training across all industries will involve gamification.40

Personalization in gaming is fascinating. Globally, gaming industry is bigger than the music, movie industry and professional sports broadcast industry combined and the level of personalization that can happen in that industry is massive. Understanding users and starting to define them using AI to appreciate particular needs of a gamer and identify fellow gamers who have very similar needs can have a massive impact.

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There are four major trends emerging in the gaming sector that will impact our lives in multiple ways. eSports is gradually becoming mainstream, the cross platform play in gaming is enhancing both the opportunity and the monetization potential of this sector, 5G is set to boost cloud gaming, and more and more women will be seen playing online games in a few years from now.

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TRENDING @

Virtual production; Realtime rendering; Goodbye Green Screen; Will LED walls emerge as the solution; This technological change, revolutionizing set design and visual effects are talking points in the industry after the buzz from Summit FX.



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If one has to look at where the future is going, Mobile is the winner. Smartphones are becoming a lot more powerful, gaming on the move has taken shape significantly. The time a person will spend on mobile in the future will increase by as much as 30 to 40%.

42Growing at a trailblazing rate, AVGC and the I m m e r s i v e M e d i a sector is well positioned to help India’s youth become innova to rs , entrepreneurs and job providers due to the very nature of the skills required to work in the industry.

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Keeping IP with the creator has emerged as a major challenge. To broadcast their shows, creators are expected to transfer the IP to TV producers. However, this has changed with the emergence of OTT platforms, which are home video 5.0 advanced versions where people are able to watch their favourite shows in their private time.

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AR/VR industry has a huge future market. But it’s important to understand that for this

industry to work it needs to be supported through AR/VR applications in education, healthcare, and we continue to provide provisioning skills in the

sectors where AR/VR will be the key enabler. It will ensure that the AR/VR industry

is not limited only to M&E sector.

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Seeing the way that the Game Engine can function and the benefits it offers is going to be quite revolutionary for the film industry going forward. By embracing Game Engine filmmakers might actually be able to do world class work without having necessarily to dedicate huge production budgets. Unreal and Unity among others are advancing these technologies significantly.

48Professionals in VFX and Special Effects need to cut out the jargon when dealing with a director who’s probably not that well-versed with the medium. Filmmakers should

be enabled to embrace new technologies.

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Storytellers and content creators can visualize and integrate VFX and digital production when conceptualizing the project.

AVGC sector will help fuel studios with new revenue opportunities through licensing and merchandising. This will keep the engagement with audience active and the business model would pave way for the growth of AVGC sector.

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46Much like when multiplexes arrived, different genres and quality of films started happening in the theatrical business, streaming has allowed creation of content for the right segment of audiences. This has led to the rise of period sci-fi, horror, thrillers, and a whole genre of spectrum and is also changing the economic models.

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AVGCRECOMMENDATIONSP O L I C Y

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FOR ACCELERATING INDIA’S AVGC & IMMERSIVE MEDIA GROWTH

more than 70 per cent of the AvGC revenues comes from AvGC services to the global markets. The AvGC sector in india is poised to drive a similar growth to what the iT industry saw 20 years ago. Audiovisual exports in the next five to 10 years will be amongst the top 5 sectors contributing to the indian GDP.

aVGc work in ProGreSS: a reality check

The ministry of information & Broadcasting is currently working with the industry to put together

a draft national AvGC & immersive media Policy to realize the potential of this sector. The Government of india plans to develop an AvGC Centre for Excellence along with the industrial Design Centre of iiT Bombay. The Centre will provide a platform where different technologies, developments in the field of animation, gaming will be brought to one place. it will train the Thought Leaders and professionals in the field of AvGC. The nCoE aims to create opportunities for higher learning, meet the demands of the rapid changes in technology as well as to bridge the skill gap between animation schools and production readiness to work in AvGC studios.State Governments have clearly laid out AvGC polices or proactively working currently to fine-tune and update existing AvGC policies to compete and collaborate with each other.

more than 70 per cent of the aVGc revenues comes from aVGc services to the global markets. the aVGc sector in india is poised to drive a similar growth to what the it industry saw 20 years ago

PreamBle

The AvGC (Animation, vFX, Gaming, Comics) and immersive media vertical of the indian media

and Entertainment (m&E) Sector is one of the most dynamic industries in india with modern technologies acting as a key enabler for providing world-class services to overseas and domestic studios/clients/companies who are the owners of content iP. The growth rate of the AvGC sector is higher than any of the other m&E verticals. Of the total m&E revenues of inR 1.82 trillion in 2019 with a CAGR of 9%, the AvGC sector is Rs. 1.2 billion growing at 25 to 30%. Over the last 10 years, this sector has grown from 2-3% of the total revenue pie to approx. 10% of the total indian m&E sector.There are many informal clusters of between 10-50 people that provide a substantial revenue as vendors to the AvGC ecosystem. The industry employs around 1.5 million people across both formal and informal sectors, contributing significantly to make india a global m&E services hub.This sector – predominantly led by the services business, spans the domain of animation, vFX, gaming, AR/vR, ad films, location-based entertainment, new media, and various forms of post-production and multimedia among others.many companies have created top-end studio facilities in india that serve as single windows to fulfill the needs of the global and domestic m&E industry. Their importance in growing the industry becomes more digital and fragmented in consumer reach through multiple platforms. it’s the ‘digital india’ for global needs in this sector.The indian audio-visual sector is also a champion sector recognized by the Government of india. The ministry of Commerce and industry has identified this sector as a high potential for increasing job creation and export earnings for india. it was forecasted that the industry could create 2-3x growth in jobs over 4 years. incentive packages and innovative forms of new fast-tracked education for skill sets were being discussed. On the exports front, market places had just started with Pavilions being taken in global events.



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Similar to the boost given by Software Technology Parks of india (STPi) to the iT industry, AvGC sector is top in the radar of STPi to work with State Governments to create Centres of Excellence in the AvGC and immersive media verticals. For example, in an attempt to create an entrepreneurial ecosystem, STPi is now creating CoEs in Aizwal, itanagar, Kohima, Gangtok and Agartala in north East. STPi has already set-up a CoE for start-ups working in ioT (internet of Things) at Gauwahati, and another one at Shillong exclusively for animation start-ups. A CoE for Augmented Reality (AR) and virtual Reality (vR) was already established in imphal. Aizwal will soon have a Gaming Technology CoE, while itanagar will have a startup CoE for Geographical information System. A data analytic CoE is being set-up at Agartala. Besides providing mentorships, CoE will connect start-ups with ecosystem partners in the hubs.The State Government of Karnataka is working to create CoE for AvGC. As part of the AvGC 2.0 Policy, a state-of-the-art 30,000 Sq ft CoE has been put up at Whitefield, Bengaluru.As part of its AvGC Policy 2017-2022, it aims to develop Karnataka as a leading global AvGC hub in terms of export revenues, global projects, creating jobs and strengthening the ecosystem. The growth of the AvGC ecosystem has been driven by the Government of Karnataka’s strategic offerings to collaborate and build world-class infrastructure, drive talent, and mentoring in skill acquisition.STPi and State Government of Telengana have launched imAGE CoE for gaming, vFX, computer vision and Ai. it has commenced operations and will incubate over 30 startups every year. STPi-imAGE signed moU with five partners- TvAGA (Telangana vFX, Animation and Gaming Association), Hyderabad Angels, Hysea, iiT- Hyderabad and TiE Hyderabad.

cii believes that a stable and predictable aVGc and immersive media policy framework that attracts domestic and foreign investment and ease of doing business will go a long way in creating jobs, sustain growth and create india as aVGc hub for the world

india’s new education Policy has reset the existing system and has outlined the new structure of schooling; autonomy to colleges and independent institutions based on their performance. it will help mainstreaming of creative education and performing arts. this will significantly impact the talent and workforce needed for the aVGc sector

Similarly, Kerala, West Bengal, madhya Pradesh, Andhra Pradesh, maharashtra are working to update or create AvGC policy for their respective States.A strong digital foundation is emerging across the country for the AvGC sector. This new convergence of AvGC growth across the country has given a huge boost. The pandemic has highlighted the resilience and optimism of AvGC studios and companies to embrace emerging technologies (like virtual production) and reinvent themselves.Enabling polices that help to accelerate this shift and capitalize AvGC sector is the need of the hour. Cii believes that a stable and predictable AvGC and immersive media policy framework that attracts domestic and foreign investment and ease of doing business will go a long way in creating jobs, sustain growth and create india as AvGC hub for the world.

action PointS anD recommenDationS

Cii believes that Creativity (iP Creation), service exports, Go to markets, skills and training, innovation in tax

laws and creation of AvGC hubs across the country are some of the areas to focus in the policy guidelines. While ministry of information & Broadcasting is believed to be the parent ministry for AvGC, the rules regulating the AvGC sector are spread across ministry of Commerce and industry, ministry of Electronics and information Technology (meitY), ministry of Telecommunication, ministry of Skill Development & Entrepreneurship, ministry of Human Resource Development, ministry of Labour and Employment among others. in addition to that, various State Governments are designing AvGC policies to suit local conditions.

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For example, even though Gaming is part of the Audiovisual industry, Gaming companies in india have no clarity on whether they come under the ambit of entertainment or iT. Gaming companies are not covered to avail SEiS (Service Exports from india Scheme). These anomalies should be clearly spelt out in the AvGC policy document.

Here are some of our recommendations

creation oF aVGc council A national AvGC Council should be set up to act

as a fountain of thought for enabling an AvGC infrastructure combing the strengths and resources of various State Governments and private sector to create one integrated plan, such as the national highway, to help create digital infrastructure across the nation

iP creation indian animation iPs are doing well in recent times.

increasingly original indian animation iP creators are working to create the global indian animation character brands. Secondly, the independent animation studios creating original indian animation content are battling to retain the iP of the characters and shows.

india has audio visual co-production treaties with over 15 countries — Bangladesh, Canada, China, France, Germany, israel, italy, Republic of Korea, new Zealand, Poland, Portugal, Spain, UK & northern ireland, Bangladesh and Russia. The ministry of information & Broadcasting has indicated that incentives for co-production is currently on the works under the champion sector scheme. Animation, vFX and post production services should be included as incentives in the co-production projects.

There is a need to have a relook at GST regime for indian iPs. What is happening right now in india is that, if you do an export, then you are incentivized. But if you basically do indian iP, then you are taxed GST. This anomaly needs immediate correction. in simple words, foreign content owner is incentivized for content distribution in india, but make in india content for domestic consumption is penalized.

Create original iP funding mechanism: Establish a Co-production & finished content market in india and get buyers for the animation content from all over the world; Funding for promotion of indian original animation content globally through several content markets.

Case studies and best practices of funding mechanism are available under the Elevate programme initiated by the State Government of Karnataka.

SerVice eXPortS Create an AvGC Facilitation Office, similar to Film

Facilitation Office by the ministry of information & Broadcasting.

Extend legal help (in the form of counsel reference) for small and medium indian AvGC companies through indian consulates and embassies for disputes arising out of contracts in global territories.

india cannot match to compete with countries like Canada which has an almost 30% tax credit for AvGC companies by various Film, Gaming and Digital media Commissions. need to create a mechanism for innovative tax credit system for AvGC companies in india

Assistance to small and medium-sized AvGC & immersive media businesses to enable them to increase productivity through the adoption of new technologies

as part of the innovative tax credit system, cii recommends employee training tax credit for companies (tax credit should be extended to machines and training). this can be applied to aVGc Sector recognised certifications. Freelance professionals should also be considered for skilling and training at various coes



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The key ingredient for success is public-private partnerships. There is an immediate need to link AvGC skills training to business demand.

We need to create programs that offer alternative paths to AvGC education and skills training. We need to look in the lines of established production houses and AvGC Studios combine schooling, training and work experience with companies. This is similar to training and programs created by Google and iBm. These programs can be integrated with CoEs coming up across the country.

As part of the innovative tax credit system, Cii recommends employee training tax credit for companies (tax credit should be extended to machines and training). This can be applied to AvGC Sector recognised certifications. Freelance professionals should also be considered for skilling and training at various CoEs.

huBS For make in inDia anD SerVe the worlD The indian m&E sector is increasingly witnessing

a convergence of technology, media and telecom sectors, giving rise to the development of media ecosystems. The cluster formation for AvGC Sector is important because a group of skills together to create what needs to be delivered. As we move forward, we need to strengthen and put an ecosystem and hubs for various verticals of AvGC and immersive media space.

We have to seamlessly integrate clusters with the needs of the global production studios. We need to create specialized services in mumbai, Pune, Chennai, Hyderabad, Bangalore, Cochin, Trivandrum, Ahmedabad, Kolkata, Chandigarh, Patna, Orissa, Raipur and some parts of Lucknow and north East.

We need to create an infrastructure for AvvGC companies to be parked in these hubs instead of operating in different corners of the city.

This would propel india faster towards the vision of digital india and make in india to go Global and help realize an Atmanirbhar Bharat. There are emerging opportunities for manufacturing AR/vR devices like vR glasses. We need to create a hub for manufacturing AR/vR devices from one of these clusters.

Go to marketS Similar to creation of india Pavilions at various film

markets, a similar plan should be created for AvGC & immersive media companies to participate in global audiovisual markets and events. markets are important for indian AvGC production and services entities as they stimulate the strengths of indian media companies and facilitate pre-financing of productions and partnerships for potential co-production projects and services from india.

CII recommends participation in the following animation, VFX, gaming festivals and markets– SiGGRAPH– miFA, Annecy, France– Kidscreen Summit, miAmi– nAB SHOW, vEGAS– miPCOm, France– FmX, Stuttgart, Germany– viEW Conference, italy– Licensing Expo, vEGAS– Barcelona international Arts & vFX Fair

SkillS & traininG india’s new Education Policy has reset the existing

system and has outlined the new structure of schooling; autonomy to colleges and independent institutions based on their performance. it will help mainstreaming of creative education and performing arts. This will significantly impact the talent and workforce needed for the AvGC sector.

One of the major plusses of the nEP is when fresh graduates join a studio they have to undergo a huge amount of unlearning. And then they have to orient them to the project or to the environment of the studio. it takes almost six months to one year before they really start contributing to the needs of the studio. The creation of CoEs across the country and national Centre of Excellence for AvGC at iiT mumbai will strengthen the talent and skilled workforce needed for the AvGC Sector.

m&E is unlike other production pipelines like car manufacturing or FmCG manufacturing where you have a manufacturing pipeline, machines and people and people manage those machines to deliver the same thing again and again. in the media and entertainment space every single scene is different - every frame created in a scene is different, which is delivered with a different composition of ideas, technologies and skills.

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GAMING, ANIMATION TO BECOME WEALTH GENERATORSGaming and animation, which are part of the promising AVGC sector, could potentially change the way children learn. It also offers India an opportunity to become a leader in this field and generate wealth through exports

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Prakash Javadekar Hon’ble Minister for Information &

Broadcasting, Environment, Forest & Climate Change and Heavy Industries & Public Enterprises, Government of India

In a major boost to the growth of gaming sector in India, Prakash Javadekar, Minister of Information & Broadcasting and Environment; Forest & Climate Change and Heavy

Industries & Public Enterprises, announced the setting up of a Gamification Centre at IIT Bombay while addressing Animation, Visual Effects, Gaming and Comics (AVGC) stakeholders at the CII Summit FX 2020: Global AVGC and Immersive Media summit.

“We have formed an expert committee through the Ministry of Information and Broadcasting & IIT Bombay. The committee has submitted its report to create a gamification centre. This is a landmark decision that will act as a forum for our entrepreneurs and help them to move ahead within the industry,” said Javadekar at the Summit FX 2020 inaugural session.

The move will pave the way for realising Prime Minister Narendra Modi’s vision of unlocking India’s huge digital gaming potential and can help India become a major global player in this field, Javadekar noted.

The minister said that AVGC is not only a sunrise industry but a very promising industry and India has an opportunity to develop and become a leader in this field. “Gamification and animation will become a major export for the country and a wealth generator,” he added.

He also emphasised that world over a lot of violence is predicted in gaming and the need of the hour is development of value based gaming. “This sector has the potential to change the way our children learn, and therefore the four days of deliberation by CII at Summit FX, will give us concrete recommendations and suggestions for the government and private sector to work together,” he maintained.

Indian games and animations, for example, Mighty Little Bheem, have gained considerable popularity among children and youth all over the world. The minister believes that there is a huge market for games and animations based on Indian stories that can be developed under the Make in India initiative.

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ninety per cent of the 120-minute film 1917 went through vFX. The team at mPC montreal and Bangalore were the true artisans to realise it. i call it the `Stitch’ team -- who were incharge of every transition that we do in the movie.

Guillaume RocheronSenior vFX Supervisor mPC Film

Academy Award Winner for ‘1917’ USAmPC Film

mighty Little Bheem is the #1 show globally in netflix in preschool category and #2 in the kids and family category. We never thought Bheem will be successful equally from Latin America to north America and Europe to Asia. We are glad that Bheem is the first indian character to get licensed for merchandising outside india

Rajiv ChilakaFounder & CEO

Green Gold Animation

With the Animation, vFX and Gaming industry witnessing huge growth, the Government of Punjab plans to set up a Centre of Excellence for AvGC at mohali in collaboration with industry partners. AvGC is an exciting sector to develop skills and jobs.

From an opportunity perspective, vCs should be wary of investing in games, if they don’t understand gaming. my first question to any gaming investor is when was the last time you played a game. And if the investor has no idea about gaming, then they are gambling. Professional gamers should look at investing and mentor companies.

Vishal GondalEntrepreneur & Angel investor

Founder & CEO GOQii

On the streaming side, vFX elements in any of our shows is around 15%. it goes much higher for certain shows. vFX has been boosted by domestic demand. With pandemic, there is an opportunity to build further as location shooting and crowd shooting has become a challenge. vFX has a unique advantage and solution to unblock the content pipeline.

Gaurav GandhiDirector & Country General manager

Amazon Prime video

Manish Tewarimember of Parliament - Lok Sabhavideo consumption

and video generation will more than double in the next five years. How do we ensure that all the technologies that we are seeing come around us get integrated as part of the video production ecosystem? We all need to work towards that.

Punit MisraCEO- Domestic Broadcast

Zee Entertainment Enterprises



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Piyush Goyal Hon’ble Minister for Commerce &

Industry and Railways

India’s lower production cost combined with its cultural legacy can be used to unlock the huge potential of the AVGC sector to expand, create new jobs, work

opportunities, greater economic activity, while also adding a lot of foreign exchange earnings to help the nation truly become a world leader in the M&E sector, said Commerce and Industry Minister Piyush Goyal in his address at CII Summit FX 2020.

The sector “can add to a lot of foreign exchange earnings and there is a huge export potential that your sector has and every opportunity needs to be seized both domestic or international”, the minister said.

Citing the example of Indian animation series Mighty Little Bheem, he expressed his wish to see more Indian characters from Indian mythologies like Mahabharatha created for global audiences.

“In fact, if I may quote, while talking about ‘Ek Bharath Shrestha Bharath,” the Honorable PM had said that India should tap the huge potential in this AVGC area, and lead the international digital gaming sector by developing games that are inspired from Indian culture, and folk tales. Some of our folk games can make fantastic games.” Goyal cited the example of Vikram aur Betaal stories and encouraged game makers to develop games based on the battles and valour of Shivaji Maharaj. “His conquests could become very interesting ways to educate our children and also entertain them,” he noted.

The minister said he believes that the new National Education Policy 2020 would encourage out-of-the-box thinking. “Startup India is also such an initiative which provides a lot of support to those who come up with new and innovative ideas. I’m sure in AVGC sector, there will be a good potential for startups also,” he said.

Further, he sought help of the industry to bring in some kind of entertainment to passengers during their train journey through audio-visuals.

INDIA NEEDS TO SEIzE EVERY OPPORTUNITY Animation, visual effects (VFX) and gaming hold huge export potential for India and the segment can add a lot to the country’s foreign exchange earnings

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We have been able to scale our projects to global sites. We are very proud of the integration that we have done in india and the level of creative autonomy that we were able to provide there. Ultimately the success shows up on the images that we put on the screen.

Luke GrovesHead of Studio,Toronto

immersive learning is key to deeper learning and retention. it actually results in learning effectiveness compared to traditional methods. One of the most compelling advantages of immersive learning is people do not need to worry about making mistakes. This will be costly in the real world.

Grace Marinmanaging Director Experience

Transformation Extended Reality lead Accenture interactive

Advanced Technology Centre, india

i am sure within a year, we’ll see the first of these kinds of machine rendered, digital faces showing up. it’ll be for background characters first. And, at some point, it might be the lead characters in the film.

if you are engaged in production, it is time to learn and educate yourself about virtual production and real time production. There will be more and more studios in the next 12 to 18 months in real time production. it’s time to research and be involved in a LED production.

Sallyann Houghton Epic Games London innovation Lab,

UK

i go on record to say that streaming business is the future for storytellers. And it has fundamentally changed the entire entertainment industry, i would say this for the better. it’s not a Hollywood centric world anymore with regards to production. Great work will be produced, financed and consumed everywhere.

Dan SartoCo-Founder & Publisher, Animation

World network (AWn), USA

Paul DebevecSenior Staff Scientist Google Research Adjunct Research

Professor USC Computer Science & USC iCT, USA

We have seen quite a few trends, transition from different types of techniques and different types of approaches all towards trying to get realistic digital humans.

Mike SeymourPh.D. Researcher Lecturer Writer – Tech Specialist Digital Humans:

mOTUS Lab USYD & FXguide Co-founder, Australia



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amit khare Secretary, Ministry of Information and

Broadcasting and Department of Higher Education, Ministry of Education

Government of India

The vision of Prime Minister Narendra Modi to create more innovators and job creators rather than job seekers is best represented by the Animation, Visual

Effects, Gaming and Comics (AVGC) sector, which is growing at a trailblazing rate of around 29%, and is critical to the growth of Media and Entertainment (M&E) industry in India, said Amit Khare, Secretary, Ministry of Information & Broadcasting while addressing the CII Summit FX 2020: Global AVGC and Immersive Media summit.

Khare said the vision of Prime Minister, which he expressed at the Smart India Hackathon organised by the Ministry of Education, was “to make our youth job creators under the new National Education Policy that very aptly applies to the M&E industry where innovation and job creation is the key.”

“The M&E sector is already growing at 9%. But within the sector itself I’m given to understand that AVGC is growing even faster, something around 29%, and this is all a private led initiative and the well-established Centres of Excellence which have developed primarily on their own in various states,” the secretary noted.

Khare said the AVGC sector is a major area for job creation where people innovate. “They are creating their own jobs, may be small work, which they undertake for larger companies. And they are more in the self-employment mode. The jobs are more in the self-employment category, and not so much in the regular employment but a great breakthrough where people become innovators in their fields.

Announcing that a National Centre for Excellence in AVGC would be established at IIT Bombay, he said the underlying policy of the government “is to act as a facilitator” rather than a regulator. “These areas are very creative in nature where innovation is the key. And therefore, only intervention not interference is required. And that intervention could be in the form of a National Centre of Excellence, which we have planned in Mumbai,” he said.

AVGC KEY TO INNOVATION AND JOB CREATIONThe Animation, Visual Effects, Gaming and Comics (AVGC) sector, which has been growing at an impressive rate of around 29%, has emerged as a major area for innovation and job creation within M&E

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in the last few years, we have looked at technology driving business. And industry processes driving businesses. What we are currently seeing is engagement and experiences are driving business.

Shridhar Rajgopalmanaging Director, Accenture

interactiveThere is a lot of excitement in virtual production. Real-time technology presents a huge opportunity to transform storytelling and film making for creators enhancing quality, while reducing costs.

Quentin Staes-PoletGm - india and SEA Epic Games,

Singapore

There is a big future for digital humans in india. Our movie industry is big and this concept soon would be leveraged considering we have the technology. it can really push the envelope of realistic vFX in india.

Anant HaldiaFounder / Director

i-C-E Studios

The pre-visualization community have embraced Unreal very early because of the instant feedback and no rendering time. That is essential to working fast with a filmmaker, at the speed of thought.

David MorinEpic Games industry manager m&E

& Executive Director Academy Software Foundation USA

We have been a CGi company for 37 years. We have never been a hand drawn animation studio. We are not operating in the environment of Pixar or DreamWorks. Our foundation is the Japanese culture and Japanese aesthetics. it is Japanese esque. We need to make a difference.

Shuzo John ShiotaPresident & CEO Polygon Pictures

Japan

Even during pre-Covid, gaming was bigger than television, bigger than the music industry, and three times the size of the global film box office. So it really is the dominant form of entertainment for the younger generation

Ann HandChairman & CEO

Super League Gaming, USA



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atul kumar tiwari Additional Secretary

Ministry of Information and Broadcasting

Even as the state governments of Karnataka, Telengana, Maharashtra and Andhra Pradesh have come up with their respective AVGC policies, the Government of

India and various other state governments need to come together as part of consensus building measures to finalise the National AVGC Policy, said Atul Kumar Tiwari, Additional Secretary, Ministry of Information and Broadcasting.

“It is good to note that major broadcasters and producers guild are taking interest in empowering the AVGC sector. Gaming is growing at a galloping speed in India. Focus on IP creation, skilling, training are key elements for the growth of AVGC sector,” Tiwari added.

The Additional Secretary also said that under the Audio-visual Champion Sector Scheme a lot of incentives are available to the people from all over the world to shoot and do post production work in India.

“We are in touch with the Ministry of Commerce and they are very keen to support the AVGC sector in the sense that it is a very important part of this service export that our country is doing and they would like to chip in with whatever we can do to help it further,” he informed the stakeholders of AVGC sector at the CII Summit FX 2020.

Speaking on the National Centre of Excellence for AVGC, he said that content creation and training will be among major elements of the NCoE. “We are also working on AVGC clusters in India. We will discuss with the Education Ministry for AVGC Skill Council,” Tiwari said.

“Promoting skills and entrepreneurship, particularly knowledge economy or 21st century requires an attitudinal change embedded on a plan of action based on a considered policy. And here I would like to refer to the National Education Policy, which stresses on a complete re-imagination of our vocational education and skilling offered to students in future,” he said.

WE NEED TO WORK TOGETHER WITH STATESGovernment of India and the various state governments need to come together for a comprehensive AVGC Policy to give a strong fillip to the AVGC sector by keeping in mind the requirements of 21st century

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Soft skills are essential skills today. Resilience, adaptability, working in teams, design thinking are very crucial for people to sustain and survive.

Shrikant SinhaCEO

Telangana Academy of Skill & Knowledge

At Autodesk, during the pandemic, we introduced different payment terms, introduced free access to cloud services, helping our customers localise, giving them access to the software and helped them hone their skills.

As STPi, we had a great participation at the first edition of Cii Summit FX which got together the best thought leaders to deliberate on the AvGC sector.

Subodh SachanDirector, Software Technology Park

of india,ministry of Electronics & information Technology and

managing Director & CEO AiC STPi-nEXT initiatives

in addition to tech skills, we built into our pedagogy, aspects industry requires like teamwork, working under deadlines, resilience and personality communication. This ensures that the student is employable all the time.

Anuj KackerPresident and Executive Director

Aptech Ltd

Maurice PatelSenior Director,

industry Strategy & marketing - m&E

Autodesk

AR/vR will be a key enabler for education, healthcare and imparting skills. AR/vR will not only remain with Bollywood and Hollywood, but will be there with every indian citizen and every human on this earth.

Dr A K GargDirector, ministry of Electronics,

information & Technology

STPiOctanE will create a robust ecosystem for startups to boost R&D, innovation and entrepreneurship in the region. Funding support will be provided to startups for cloud hosting, mentor support and iP creation.

Prabir Kumar DasDirector

Software Technology Parks of india



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tca kalyani Joint Secretary (Films)

Ministry of Information & Broadcasting

With the National Centre of Excellence for AVGC in place, the manpower involved in AVGC industry can be brought to the global standards. But to

achieve this, the M&E industry and various states need to come together to realise the vision of ‘Make in India for the World’, said TCA Kalyani, Joint Secretary (Films), Ministry of Information & Broadcasting.

“For the AVGC sector, we are working on regional hubs/clusters. We could straight away have five clusters. If the states are willing, one in the Northeast, one in the North, one in the West, one in the South, and one maybe in Madhya Pradesh or similar states can be established. This is one sector, which probably doesn’t require physical locations. It requires infrastructure,” Kalyani said.

She added that a lot of states have been undertaking new initiatives for the AVGC sector, which is already witnessing some success. “India has about 300 animation companies, 40 VFX and 85 game development studios with more than 15,000 professionals working for the global companies. These global companies will probably have to become global companies for us to take advantage of it,” the Joint Secretary (Films) said.

She asked the state governments to collaborate and build world-class infrastructure required for the AVGC sector to help in mentoring, skill acquisition, IP creation and driving talent in the sector.

“At the central level, we want to initiate and promote India as a lucrative outsourcing destination, for which we could perhaps have regional hubs to start off with. Each state which is there in a particular hub can specialise in one particular segment of the AVGC industry, and ensure that our MSMEs are given venture capital funding,” Kalyani said.

India has co-production treaties with a number of countries. “AVGC is not mentioned separately, but it is part of film industry, which is allowed 100% FDI. So, AVGC will also have 100% FDI,” she said.

MAKE IN INDIA FOR THE WORLDThe AVGC sector has already been implementing Prime Minister Narendra Modi’s vision, but with a better coordinated and consolidate approach the AVGC industry has the potential to reach new heights

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At Whistling Woods, we have a curriculum ready for vR. So every single student who graduates from 2021 onwards, will not only know how to create content for film, television, and OTT, but they will also know how to create fiction and non fiction content for vR.

Chaitanya Chinchlikarvice President

Whistling Woods

And i think as an organisation, the big takeaway during the pandemic is that we should constantly be looking at what we set as standards and see whether they’re relevant today; Or whether they need to be changed to make a better work life balance, better mental health, more opportunities and flexibilities.

Saurabh DalmiyaHead of Business Development

Anibrain

Work from home is going to build a new culture of freelancers. it is a new way for studios to acquire talent. Covid-19 has fastened this process and now people are accepting it.

Rajesh R. TurakhiaFounder & Director, Frameboxx

The animation, visual effects, gaming and comic industry falls right in the epicenter of the various initiatives enabled by the Government of india -- Digital india, Skill india, make in india and more recently Aatma nirbhar Bharat. Content for india and Content from india are empowering.

A K Madhavanmember – Cii Sub-Committee on

AvGC & immersive media and Founder & CEO, Assemblage

For employees, with Covid there is more time at their disposal. it’s best time to teach themselves to learn. Because, a lot of changes are going to come by and the ability to learn is going to make a lot of difference.

We were an industry that couldn’t think of working from home. if the employees are open to adapt, of course, surely the organisation also needs to be, we will be well on our way to a very successful post Covid scenario.

Jimmy KuriakoseHead HR, Technicolor

Delna DhamodiwalaHead of HR & Talent Acquisition- DnEG



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Jagadish Shettar Hon’ble Minister for Large &

Medium Scale Industries Government of Karnataka

The Government of Karnataka is driving the AVGC ecosystem in the state with strategic offerings to collaborate and build a world-class infrastructure and

talent that has made it home to India operations of major global studios, VFX and gaming companies, said Jagadish Shettar, Minister for Large & Medium Scale Industries, Government of Karnataka.

“Karnataka is the first state in India to recognise animation and gaming as an emerging sector and to announce a dedicated Karnataka Animation, Visual Effects Gaming and Comics (KAVGC) policy. It provides various incentives to boost animation, gaming and VFX through financial support, infrastructure development, skill development and other incentives,” Shettar said.

According to the minister, the growth in revenue for animation, VFX, game development services, has been the most profitable compared to any other industry in India during the last five years.

The Global innovation and gaming market was valued at $64 billion in 2019. The gaming market was the fastest growing segment in AVGC sector with a year on year growth of 17.46% and the market size of $96 billion in 2019.

“India is poised to be one of the biggest markets of gaming with its mobile internet subscription set to double from $406 million in 2017 to $805 million dollar by 2022. It will also be the 10th largest market for OTT in terms of revenue by 2022,” he added.

Listing out some of the advantages offered by Karnataka, Shettar said, “Karnataka has the largest number of R&D centres, medical institutes, industrial training institutes, software technology parks and third largest number of engineering colleges in India. The government has also allotted land for AVGC Parks in Devanahalli IT Park near Kempagowda International Airport.”

“All these initiatives will make more organisations to take a lead in building AVGC facilities in the state and make Karnataka an epitome of economic growth in the global pedestal,” the minister added.

KARNATAKA EMERGING AS TOP AVGC DESTINATIONRiding on the back of a dedicated Karnataka Animation, Visual Effects Gaming and Comics (KAVGC) policy, Karnataka has emerged as one of the top destinations for animation, visual effects and gaming with skilled manpower and world-class AVGC facilities being developed on priority in the state

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Breaking new Ground: Women in AvGC in india was an insightful session. We will soon be launching Women in AvGC in india similar to the goals of Women in Animation, USA.

Kranti SarmaHead of Studio Film & Episodic visual Effects (FEv) Technicolor

india

We are 4,500 members in Women in Animation, USA. There are so many women out there actually doing the work, but for some reason, we’re just not visible. Potentially, we could be more than 20,000. Our goal is to bring all of them in one fold.

Margaret DeanSupervising Producer - Rooster Teeth, Head of Studio - Crunchy roll and President - Women in

Animation USA

it is the content for comics that has helped us imbibe the rest of the tools for the AvGC sector. Comics provide the storyboard, characters and visualization which are the base for stories. Our Common man has been there for many years. One thing about The Times of india is Common man stands up.

my one message will be to any woman professional would be to prioritise and organise yourself. These are the two very important things. And, if you know what your priorities are, set them, and then you organise yourselves around that.

Payal Dani Head of Creative Operations

mPC Film

Couple of things that a woman should know in this profession is to have confidence that you know your stuff. You’re your biggest critic and biggest judge... Don’t try and be what you think other people want you to be. Be yourself, be authentic, be honest.

Sherry Bhardamanager vFX | international

Originals – india netflix

Sivakumar SundaramChairman, Executive Committee

Bennett, Coleman& Co. Ltd.

When i started in early 2000, i was the only woman in a room full of men. Today, at least every bay has at least one woman i have had male bosses and they were helpful. We would have to play those same roles to women entering this industry to see more women.

Puja ParikhRPm Global Head

DnEG



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e V ramana reddy Additional Chief Secretary – Electronics,IT, Biotechnology and Science & Technology

Government of Karnataka

Karnataka, one of the first states to give prominence to animation and gaming sector, is today reaping the benefits of its futuristic policy and helping the state

emerge as a major contributor to the Indian entertainment and AVGC industry, accounting for almost 20% share, said Dr. EV Ramana Reddy, Additional Chief Secretary – Electronics, IT, Biotechnology and Science & Technology, Government of Karnataka.

“Karnataka is one of the first states to give prominence to animation and gaming. Animation grew 18.5% in 2019 in Karnataka to reach Rs.400 crores; post production grew by 12.8% in 2019 to reach Rs.400 crore; VFX grew 25% last year to reach Rs.900 crores. A total of over 300 animation VFX and gaming studios operate in Karnataka, employing more than 15,000 professionals,” informed Dr Reddy.

The AVGC policy adopted by Karnataka in 2012 has paved the path for artist collaborations, B2B engagements and flourishing academia. “We have an Association of Bangalore Animation Industry. Jointly with them, we conduct an event called GAFEX an annual event to promote AVGC sector in the state,” the Additional Chief Secretary said.

Citing the success of AVGC industry in Karnataka, he said, “The Jungle Book won the 2017 Oscar for Best Visual Effects. But what some of you might not be aware of is that one of the two companies credited with the brilliant works done in the film was Motion Picture Company whose Bengaluru centre contributed significantly to this project. Another great company based out of the state is Technicolor.”

The Karnataka government in collaboration with ABAI has also set up a Centre of Excellence in AVGC to provide high skilled technicians to the industry. “We have a program called Elevate which is a flagship event in the country, in which we have assisted 80 startups in the AVGC sector for bringing their idea to POC stage. In fact, we have given a grant Rs.114 crores to 470 startups in AVGC sector till date,” he said.

KARNATAKA REAPING BENEFITS OF AVGC GROWTHKarnataka was the first in India to have introduced the AVGC policy in 2012, paving the way for the growth of animation, gaming and entertainment sector in the state known world over as a major technological hub

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in vFX, you have to keep learning, make mistakes and adapt to new technologies. in an evolving industry, people have to be efficient, top in learning curve. This industry will never allow you to settle down.

Keitan YadavChief Operation Officer &

vFX ProducerRedchillies vFX &Redchillies ColorThese are exciting

times. i’ve been in this industry a long time. For the first time, we are standing at the intersection of live action, visual effects and real time technology. And what’s exciting about real time technology is that it is really a method for creative problem solving.

Samir Hoon Director visual Effects - APAC

netflix

increasingly, filmmakers in india are constantly pushing themselves to embrace visual effects as a department. A couple of years back, it was never taken seriously and vFX was not a department in the film making process. i have seen this trend rising.

Viral ThakkarCreative Director / vFX Supervisor

RedefineOur studios need to create the learning platform for artists that would enable them to learn on their own. Each week there should be a four hour session on learning these new technologies (virutal production, real time technology). Studios need to make these training programmes as best practices.

Rajarajan RamakrishnanHead of Creative Operations |FEv| |

mPC Film| mRX| Technicolor india

it is important to go to a vFX house before you even start the development of the scripts. i would advise writers to spend a week with the vFX producers, talk, brainstorm, get their ideas, thoughts and then start in the screenplay.

Sidharth JainFounder - The Story ink (TSi)

For vFX, future is truly fantastic in india. it is upto us to design how great the future can be. We have to solidify an ecosystem, ensure more and more artists -- brightest and smartest -- join us from different backgrounds. including students who have studied mathematics.

Jesh KrishnamurthyCEO & Founder

Anibrain



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Jayesh ranjan Principal Secretary -

Industries & Commerce Government of Telangana

Redefining the policy measures undertaken to ensure development of AVGC industry, the Government of Telangana has been quick to understand the pain

points of AVGC companies that has led to the evolution of a strong ecosystem for them in Hyderabad’s IT hub of Cyberabad, Jayesh Ranjan, Principal Secretary-Industries & Commerce, Government of Telangana.

Speaking at the CII Summit FX 2020, Ranjan said the year on year growth of AVGC companies in Hyderabad has been the best India. “We have come up with an AVGC policy that was designed after lots of industry consultation, and many of the pain points of the AVGC companies are answered through this policy,” he added while explaining as to why the AVGC industry in Hyderabad is growing faster than many other cities across the country.

“Hi-Tech city in Hyderabad is known as Cyberabad. This is a cluster where all the knowledge-based technology companies are located. Mid-sized AVGC companies wanted to be in this cluster but the rentals were unaffordable. So understanding this pain point, what the government is now doing is to actually build one-of-its-kind facility exclusively for the AVGC industry,” he added.

Known as the IMAGE Tower, this 600,000 square feet facility will have lots of common facilities like motion capture studios, preview theatres, etc. “You just pay for it when you are using it. This is something which is going to be a game changer in my opinion,” Ranjan said.

Telangana Academy for Skill and Knowledge (TASK), Ranjan said, has started supporting the AVGC industry. “With the help of Software Technology Park of India (STPI), the Telangana government has also set up a Centre of Excellence for AVGC sector with focus on gaming and AR/VR.

The startup policy of Telangana gives preference to companies which offer solutions or products that are of relevance to the government, Ranjan said.

TELANGANA IS ROLE MODEL FOR AVGC DEVELOPMENTDesigned after extensive industry consultations, Telangana’s progressive AVGC policy addresses many of the pain points of fast growing AVGC companies like affordable infrastructure, skill development and financial incentives

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The only reason we have been able to survive the Covid-19 is because we were more involved with the creator services, rather than the outsource part of the business. And we adopted the pipelines that have been there in the West and made it more agile.

Grib ChandranHead of Production

RedefineWith the pandemic, we are seeing a higher level of adoption of mobile workstations. it is now becoming the primary equipment of production -- for artists working on vFX, doing some modeling, compositing, game graphics, animation or any media and entertainment workflow.

Suhas PingatField marketing manager,

Precision WorkstationsDell Technologies

There are great opportunities and scope for students who are studying in animation and visual effects. vFX is slow in 2020 because of Covid, but we expect huge workflow next year.

Mike YathamCEO & managing Director

Rotomaker

The West is now seeing india as a hub of creativity, as opposed to a hub of service. And this happened in the last three years. And as the global market increases, and the requirements for vFX, animation and OTT increase, the future is bright.

Pete DraperDivision Head &

Chief Technical Director makuta vFX

i am optimistic that indian filmmakers will start seeing the value of using virtual production and other similar tools. Once they get used to these tools, they’ll see how efficient it makes Post Production. Because, there’ll be no Post. The Post will be on the set.

Collaboration, security, plug and play hardware are available in india for virtual vR production. We are in a crux of being able to adapt or adopt virtual production and vR and create a holistic solution -- where these technologies can be used to expedite production and make indian cinema a lot better.

T C Indraneel GuhaHead of Studio

The mill Bangalore

Arvind NeelakantanHead of Unity Evangelism in india



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k madhavan Chairman CII National Committee on Media

& Entertainment and Managing Director Star India Pvt Limited & Disney India

Requesting the government to roll out a National AVGC policy soon to encourage more states to participate and make India a global AVGC hub, K

Madhavan,Chairman, CII National Committee on Media & Entertainment and Managing Director Star India & Disney India, said “the sector needs a stimulus package to get back to work and target the projected growth”.

“Like the way government has helped shape India as a global IT hub, we request you to formulate plans and policies to make India a global AVGC hub. The growth potential is huge and AVGC sector can play a major role in creating and achieving the global M&E target of $100 billion,” Madhavan said.

He asked the government to support the sector to get back on its feet as the world struggles during COVID-19 pandemic. “We would want the government to create a stimulus package for the AVGC sector. Around 65% of the revenue of the AVGC sector comes from exports, which creates scalable employment in the country. The AVGC sector needs a stimulus package to get back to work and target the projected growth.”

Appreciating the government work in creating Centres of Excellence for AVGC, he asked whether it would be possible to open similar Special Economic Zones for digital content production in Tier 1 and Tier 2 cities. “Can we create an equivalent of Special Economic Zones focusing on content production across the country,” he asked.

Another major growth hurdle, Madhavan pointed out is that local AVGC content attracts GST while there is no GST on AVGC content purchased from outside the country.

“The local AVGC content consumption attracts a very high GST rate. Our request is to abolish it or reduce it to a minimum to encourage the local consumption… It is really hurting the local consumption of AVGC products,” he said.

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AVGC SECTOR NEEDS A STIMULUS PACKAGEThe AVGC sector needs a stimulus package to get back on its feet and contribute in achieving $100 billion global revenue target for Indian M&E sector

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The advantage of virtual production is that it gives actors and directors a clear vision. And, for directors who cannot visualize in terms of green screen, it helps them to have a structural input. There is virtual scouting where you can use vR gears to visualize your location.

Sandeep KamalCreative Director & vFX Supervisor

Limitless Studio

The good thing that is happening right now is technology is adapting to traditional film making rather than altering the traditional film making to adapt the new technology. The filmmakers are also getting matured or exposed to these tech tools.

Biju DhanapalanvFX Supervisor

The director, story writer or cinematographer or vFX supervisor, all need to align to one kind of visual thought. Ultimately, film is a building of imagination. You need to get everybody on board and everybody needs to imagine and do it. it is a collaborative process.

Murali Manohar ReddyvFX Supervisor

Firefl`y Creative Studio

Directors come for vFX engagement after the script writing process is over. Just before going on the floor, they approach us. They should make us a part of the team when the script is being written. This needs to change.

Ronak Sanghadiavisual Effects Supervisor at

redchillies.vfx

i am fascinated about real time vFX. i have been studying this for nine years and finally got to know about Unreal Engine recently. i found my own way to execute things with this technology. This will make my dream come true.

Gokulraj Baskarindian Film Director,

Creative Director & vFX Supervisor

virtual production is a tool. it actually lets directors and cinematographers and vFX team work on a physical set, but they can interact with the virtual environments and characters that were shot in real time.

Srinivas MohanvFX Supervisor founder and CEO indian Artists Computer Graphics



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India needs an AVGC Council to integrate all the efforts being made by various state governments, Central agencies and private sector to reap the benefits of their

combined learning and avoid reinventing the wheel to maximise the availability of resources, said Biren Ghose, Vice Chair, CII National Committee on Media & Entertainment and Country Head Technicolor India.

“We should probably form an AVGC Council. Government of India is working to create a National Centre of Excellence in IIT Bombay and other states are likely to spend on doing the same things again and again in their centres of excellence. So, we need to create an ecosystem where the monies that are coming in from the Centre and the states can actually go to contribute complementary resources and investments,” said Ghose.

Citing the example of Centre of Excellence in Karnataka, developed at an estimated cost of Rs.45.5 crore, the Country Head of Technicolor India said, “One-third of the money has been drawndown over the last one year, which offers us lots of learning. We need to make sure that this all happens when government resources are maximised.”

There are at least six states in India that have been pursuing some form of AVGC policy, therefore, “it is both urgent and important for us to have the National AVGC policy acting as a fountain of thought. That would then lead other states to decide their course of action”, said Ghose.

Speaking on the gaming and toys sector, he said that new technology platforms have enabled at least 20 times growth of game development companies in the last two years. “If we only equal what Indonesia has done in the last few years, the games business alone can be a $5 billion sector in India.”

Shows, online properties and animation can be converted into merchandise that could actually become popular and create an initial engagement with audiences, suggested Ghose.

Biren Ghose Vice Chair, CII National Committee on

Media & Entertainment Chairman, CII AVGC Sub Committee

Country Head, Technicolor India

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WE NEED AN INTEGRATED PLAN FOR AVGC ECOSYSTEMWith state governments, Central agencies like STPI and private players putting in lots of efforts and resources to develop an enabling AVGC ecosystem, there is a need for an integrated plan in order to reap the maximum benefits

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Users remotely connecting via Wifi are the most affected during the pandemic. Wifi is not a stable connection especially when everyone at home is connected and this does put a strain on Wifi. For artists, we recommended only wired connection for remote working.

Andrew Waite BrownEmEA Regional Director, Teradici

We did quite well in the pandemic. Kids genre in india is on a strong growth trajectory and it has seen amazing traction with the kids being homebound. With growing consumption, we knew that showcase of content should never stop and decided to come up with new episodes and tele-movies.

Uttam Pal SinghHead - Discovery Kids Discovery

Communications

Our goal now is to target the 12-plus matured audience. The doors of OTT are opening now for indian iPs. The key challenge is to scale up and build those iPs to a target group and audience.

Tejonidhi BhandreCOO

Reliance Animation

The vFX talent at Prime Focus had the opportunity to work on Hollywood movies like Avengers and Christopher nolan’s Tenet right here in india. And that clearly shows the diehard attitude and the push to make things happen somewhere in our DnA as indians.

Merzin TavariaCreative Director &General manager

DnEG | Co-founder, Prime Focus

Our success is shaped by our home grown indian content. We started the trend of providing home grown local content in local languages as kids love to watch something in the language they’re comfortable in. We keep the channel 100% busy.

The kids entertainment genre viewership saw higher growth during the lockdown in the rural markets as compared to their urban counterparts. The kids genre witnessed 39% growth. We did not face any major challenge as far as offering fresh content is concerned.

Sujoy Roy BardhanHead of marketing and OAP

Promotions, Sony YAY

Abhishek Dutta network Head

Cartoon network & Pogo South Asia Turner Plenary & Warner media



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Siddharth roy kapur Co-Chairman CII National Committee on

Media & Entertainment and Managing DirectorRoy Kapur Films

Seeing the way that the Unreal Engine can function and the benefits it offers is going to be quite revolutionary for the film industry going forward, believes Siddharth

Roy Kapur, Co-Chairman, CII National Committee on Media & Entertainment and Managing Director Roy Kapur Films.

“Embracing Unreal Engine you might actually be able to do world class work without having necessarily to dedicate the sort of budgets that we have all been getting intimidated by in the past,” he said.

Listing out the benefits of adopting this new technology, Roy said that it was something that would offer more controlled set environments. “We are looking at using more technology rather than human interface to be able to do our production. So I do think that this is something we’re definitely going to be embracing at least for the short term.”

According to him, even in the long term Unreal Engine would be able to change the style of storytelling by giving writers the freedom to think much more broadly. “Writers were facing censure because of budget and constraints like realistically what they would be able to achieve. But I think this frees up the minds of the creative person, the director, the production designer, and the visualizer to be able to do good stories that we never thought we’d be able to tell earlier,” Roy added.

Speaking from a producer’s perspective, he said, “The things that we would be looking at would be ensuring that the costs are kept as tight as possible while broadening the scope of what we can do; insisting on the right planning, and therefore, being able to save time, and ensuring that things are as efficient as possible with respect to the resources required to be used. If those things are achieved then we’ll be able to use new technologies much more in the future.”

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UNREAL ENGINE CAN BE A REAL GAME CHANGERUnreal Engine would give filmmakers advantages like real-time feedback on set and shoot to help them determine the amount of time and efforts they can save in order to reduce the cost

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There are some really interesting developments in XR space. Things have been going up and down. For XR to go mainstream we need collaboration with stakeholders and right policy initiative from the Government of india.

Ninad ChhayaCo-Founder and COO

GoPhygital

We have to find ways to co-opt and create a stronger XR ecosystem in the country. india is very strong in home grown vR headset manufacturing. We are doing ‘atma nirbhar’ in this space. But the market is not giving a chance.

Arnav Neel GhoshFormer managing Director

Blippar india

Overall industry sentiments are not pessimistic for AR/vR in india. We would have touched $1.9 billion in 2020. Because of Covid, we lost six months of access. Last year it was $1.4 billion. The numbers will get adjusted. Good days are ahead.

XR has the potential to go mainstream in india. For that we need to work on the cost of devices, services, availability and accessibility. For XR, we need to see a shift similar to what we saw in smart phones in 2007 with the launch of iPhone and introduction of Android.

Krupalu MehtaParallalax

At Excel, we have pressed the reset button for licensing biz. With Covid-19, everything has changed. Everything will need to rebuild from ground. And, it will look different. it is not going to be same again. many say everything will come back to normal, i don’t agree with that.

Muslim KapasiDirector

my Baby Excel

Rajat OjhaFounder & CEO

GamitronicsWith 5G coming in everybody’s business is going to dramatically change. it is not a mere buzzword or hype. it can potentially change many things. i am all pumped and excited because the data, machine learning and 5G, is a combination that can be lethal and can be a needle moving event in our life.

Manish VyasPresident Communications media & Entertainment Business & The CEO

network ServicesTech mahindra Technology



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ashish kulkarni Founder & CEO, PunnaryugArtvision

Infrastructure status needs to be extended to AVGC sector in India to create video and entertainment parks and AVGC parks across the country, said Ashish Kulkarni Founder &

CEO, PunnaryugArtvision while deliberating at CII SUMMIT FX2020: Global AVGC and Immersive Media Summit.

“Ministry of Information & Broadcasting is working on a National AVGC Policy. Over half-a-dozen states have announced their respective AVGC policy and a dozen states are working on it. Because we have wonderful ecosystem in the country, there is a need for cluster development in AVGC sector like how the film centres of India were developed. The infrastructure status will be of help in building and developing these clusters,” Kulkarni added.

Underscoring that how India has been successfully delivering major VFX projects from top global studios, including Oscar winning VFX films in recent times, the CEO of PunnaryugArtvision said: “75% of global stereoscopy work (2D to 3D conversion where you see a film to give a 3D effect) happens out of India, and majorly from Bangalore and Pune. And out of all the world majors, we have been able to attract only around 20% of the players. We have a long way to go.”

He also said that India has a huge scope to increase its global share in AVGC export fuelled by its 106-year-old of cinema history. “In the US, media and entertainment is the largest export after Defence sector. M&E is the top five exports of developed countries. India should scale up M&E exports.”

Speaking on the importance of trained professionals in AVGC sector, Kulkarni believes that more institutes like National Institute of Design (NID) is what India needs to give a boost to the sector.

“We had very inward looking content development. But we have ability to deliver global content. We would need 30 NIDs. The first ever institution which taught animation and game design in the country was NID in Ahmedabad. NIDs need to be promoted in every state,” he said.

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NEED INFRASTRUCTURE STATUS FOR AVGC SECTORAccording infrastructure status to AVGC sector will help in developing AVGC clusters in order to scale up M&E global exports from India, which has a 106 years old cinema industry with a phenomenal scope to expand

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The whole gamer community in india is buzzing. Game designers are available in india. Parental resistance are less in allowing their children to take gaming as a career. Covid-19 and lockdown have had a positive impact on indian gaming.

Ramesh AnumukondaCountry manager- Unity Technologies

Some of our game designers are top most game designers in the world. We get them to come and spend a few months with us in india that levels up our entire team. it has helped quite a bit.

Deepak GurijalaCEO & Founder

Streetlamp Games

india remains important home market for us. But i see ourselves evolving into a global gaming company. We have businesses in emerging markets like middle East and Africa. Our original telco businesses reach out to all these markets. We are also in eSports now.

At Rockstar, we are almost 800 passionate gamers. To every new employee, we gave them a PlayStation to take home and show to their family what they are working on. And get them to know PlayStation and Xbox is way more than what you think there’s a lot more entertainment, education there.

Dan Smith managing Director

Rockstar Games, india

There is a drastic gaming transformation in india. Earlier it was games were created by gamers and played by gamers. now, we see a lot of non-gamers playing or watching games. That’s really important for india.

Ashish GuptaGeneral manager –

Lead Games EcosystemJio Platforms

Nitish MittersainCEO & Founder

nazara Technologies

i think there is great opportunity for indian animation and storytellers. it is also a fact that a number of OTT platforms are not just looking at children’s content, but they’re also looking at adult animation and animation for operas.

Kireet Khuranaindian Filmmaker Storyteller &

Ad-film Director &Founder Director, Climb media (i) Pvt Limited



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Dr omkar rai Director General

Software Technology Park of IndiaMinistry of Electronics & Information Technology

A solid digital foundation has been laid by the Media & Entertainment sector in India during the ongoing COVID 19 pandemic, which can be further utilised to

fuel the growth of the sector, said Dr Omkar Rai, Director General, Software Technology Park of India, Ministry of Electronics & Information Technology.

“The AVGC and immersive media sector is very promising. But India is close to just one per cent of the global market size in the AVGC sector. We have to capitalise on this gap and create a huge market and infrastructure for us,” Rai said in his address to M&E stakeholders at the CII SummitFX 2020.

Stressing that the entire focus of the government, industry and other stakeholders is towards growing AVGC sector, the Director General of STPI said that as many as 12 Centers of Excellence in AVGC have already been launched.

“Six of our Centers of Excellence are focused on the AVGC technology. IMAGE in Hyderabad is directly connected to AVGC. The CoE in Bhuvaneshwar is about AR/VR and immersive visualisation. The CoE in Mohali is focused on computer vision, artificial intelligence, and animation. We also have three CoEs in Northeast. The Shillong CoE is focused on animation and the ImphalCoE is focused on emerging technologies. The third upcoming CoE coming up in Mizoram will focus on gaming,” Rai informed.

The government is creating incubation infrastructure and the required support system needed for the entrepreneurs for developing products and services around technologies like animation, augmented reality, virtual reality, visual effect, artificial intelligence, computer vision, data analytics, robotics and AI, according to Rai.

“On one hand we are focused on capitalising these emerging technologies, and on the other we are also giving sector focus to these technologies all across the country,” he said.

COVID-19 LAID STRONG DIGITAL FOUNDATION FOR M&EDuring COVID lockdown, the media and entertainment sector in India adapted to the digital platform which has created a lot of hope and strong foundation from which many things can be planned in times to come

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Consumers have opened up to a variety of stories. We need to have a diversified iP slate and bring in a sense of familiarity whether it is a global storytelling or indian storytelling with a touch of reality.

Devdatta D PotnisSvP - Revenue & Corporate Strategy

Cosmos-maya

We always believed in the power of indian stories. Our source of inspiration is the folk stories of india. Over the last 10 years, our research has opened our minds to the richness of indian content. We need to contemporarise these stories.

Munjal ShroffDirector & COO

Graphiti

Gaming is a sector that is actively going to be pursued. We are in the gaming business and see solid growth. We are willing to take few bets in vFX also.

Karan BediCEO,

mX player

Today when we hire talent in our company, s/he has already played 15,000 plus hours of CS:GO. We have changed our attitude. Today, we tell our employees not to listen to what we say but tell us what to do next.

Roby JohnCEO

Super Gaming

The demand for indian stories is only going to keep growing. There is an entire treasure chest of ideas within this framework that we can explore. Also, if the story is treated right, there is a huge possibility that it would appeal to masses outside our subcontinent.

Animation is timeless and doesn’t get obsolete. if you own an animation today or even 20 years after that, that animation would be relevant, but a live action will not be relevant.

P JayakumarCEO, TOOnZ media Group

E. Suresh Director & Founder Studio EEKSAURUS Productions



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rajannavani Chairman CII India@75 Council and Vice

Chairman & Managing Director JetLine Group of Companies

Leaving behind music and film industry in terms of growth, there are telltale signs of gaming industry growing in a big way impacting our lives in multiple ways

in few years from now, believes RajanNavani, Chairman CII India@75 Council and Vice Chairman & Managing Director of JetLine Group of Companies.

“I see four trends that would become mainstream over the next few years. eSports is becoming mainstream, the cross platform play in gaming is enhancing both the opportunity and the monetisation potential of this sector, 5G boosting cloud gaming, and more and more women coming into gaming,” said Navani in his address at CII SUMMIT FX2020: Global AVGC and Immersive Media Summit.

According to him, the global gaming industry, which stands at $159 billion today, is larger than the music and film industry. “Gaming through mobile is worth nearly $77 billion market which is twice that of the PC and nearly 70% higher than console gaming, which is a $45 billion industry. If one has to look at where the future is going, Mobile is the winner. Smartphones are becoming a lot more powerful, gaming on the move has taken shape significantly,” he said.

Saying that gaming is now becoming a part of the social spaces that we operate in, Navani is of the opinion that the time a person will spend on mobile in the future will increase by as much as 30 to 40%.

“We definitely believe that a lot of the future training will involve gamification. There are some real life situations that have already opened up. There are games that have been created in that space. But adding a social aspect to every game, I think, is something that is a big need.”

He appreciated that the government is looking at gaming as an industry a lot closer now. “I think it’s such an exciting opportunity when it comes to education and taking gamification into multiple areas,” he said.

GAMING TO BECOME PART OF SOCIAL SPACESWith the emergence of eSports, cross platforms for playing games, 5G Technology and more women participation, gaming industry is set to go mainstream in the next few years

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There’s a tremendous interest among vCs for gaming in india. Game usage, adoption, monetisation, and infrastructure has converged. The timing is just right for india’s game creators and creatives to be now funded by vCs.

Salone SehgalFounder Partner

Lumikai

We’ve taken major initiatives in augmented reality, where network and infrastructure are two key pillars of Tech mahindra. We have successfully demonstrated the augmented characters that interact with the physical world.

in games, you’re one click away from gaining a customer, losing a customer and making money. i don’t see any other situation where you’re one click away from all this happening at the same time. For gaming, experience matters massively.

The emergence of flattening of the world (of what Thomas Friedman wrote in his book) is more evident in AvGC and immersive media than any other sector. Talent, reducing cost of technology, flattening of total globalization of this sector is going to create a lot of value of indian startups.

Rajesh Jogmanaging Partner

nexstage venture Advisors

Sumit GroverBusiness Head – Cable media & Entertainment - Tech mahindra,

USA

Ravi GururajFounder & CEO

QikPod

Just like movies, gaming is a high risk space. if you succeed, you make a billion dollars. if you fail, then you have to do it again.

Sridhar MuppidiCo-founderPurpleTalk

There are more than 300 studios operating out of Karnataka. And 30% of them are run by fresh graduates. We need to help with policies and right regulations that would grow these budding entrepreneurs. it is amazing they create jobs in the AvGC sector then go in search of jobs.

B S SrinivasSecretary ABAi – GOK Centre of Excellence in Animation visual

Effects Gaming &Comics Sector, Bengaluru



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PLEnARY nUGGETS AnD nEXT

STEPS

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Prime minister narendra modi’s statements on india as hub for toy industry, encouraging creation of digital games based on indian culture and importance of storytelling gave a huge fillip to cii Summit FX plenary deliberations on animation, gaming, VFX made in india and Serve the world. this would propel india faster towards the vision of digital india and help realize an atmanirbhar Bharat

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Department of Electronics, IT, Bt and S&T

Global AVGC Summit: Innovate | Accelerate | Transform1 – 4 September 2020

ProGrAmme

Day 01: Tuesday, 1 September 2020Inaugural Session Welcome remarks Mr Chandrajit Banerjee

Director GeneralConfederation of Indian Industry

Special address Mr Amit KhareSecretary, Ministry of Information and Broadcasting and Department of Higher EducationMinistry of EducationGovernment of India

Keynote address by Chief Guest

Shri Prakash JavadekarHon’ble Minister for Information & Broadcasting, Environment, Forest & Climate Change and Heavy Industries & Public Enterprises, Government of India

Brief interaction with Secretary

Mr K MadhavanChairman, CII National Committee on Media & Entertainment and Managing DirectorStar India Pvt Limited & Disney IndiaMr Siddharth Roy KapurCo-Chairman CII National Committee on Media & Entertainment and Managing DirectorRoy Kapur FilmsMr Biren Ghose Vice Chair, CII National Committee on Media & Entertainment and Country HeadTechnicolor India

Inaugural close

BUYER – SELLER MeetPlenary 1: New Paradigm in Content CreationAs the new technology drives artistry to unprecedented levels that go beyond the camera, we see storytelling making the abstract real – The speaker will tell us what the future holds for “films of the future”Moderator Mr Quentin Staes-Polet

GM - India and SEA Epic Games, SingaporeAddress Ms Sallyann Houghton

Epic Games London Innovation Lab, UKPlenary 2: Mounting the VFX BlockbustersWith growing appetite for VFX among audiences, the panel will look at addressing various myths around mounting VFX Blockbusters from script to screen. What should be the do’s and don’ts that a Writer / Screenplay Writer / Director and Producer keep in mind while envisioning a VFX extravaganza on the Screens of Today and tomorrow?

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Moderator Mr Sidharth JainFounder - The Story Ink (TSI)

Panelist Mr Biju DhanapalanVFX SupervisorMr Murali Manohar ReddyVFX Supervisor Firefl`y Creative StudioMr Ronak SanghadiaVisual Effects Supervisor at redchillies.vfx

Plenary Session 3: Creating Iconic ImageryIn 1917 won the Oscar for Outstanding VFX and MPC’s Mr Guillaume Rocheron was the proud recipient for this pioneering work with Director Sam Mendes and the legendary Roger Deakins who also got his Oscar for the same film for Best Cinematographer – this session is the story of this innovative movie.Keynote address Mr Guillaume Rocheron

Senior VFX Supervisor MPC Film Academy Award Winner for ‘1917’ USAMPC Film in conversation with Mr Biren Ghose

End of Day-1Day 02: Wednesday, 2 September 2020

Plenary 4: Promoting Skills & EntrepreneurshipTalent is the ultimate driver of the AVGC industry. Even with the massive technology and tools sets its ultimately human creativity and artistry that matters. The future of work is rapidly changing, and new curriculum and learnings inform the next wave of content and platforms. This panel will explore that paradigms! Moderator Mr B S Srinivas

Secretary ABAI – GOK Centre of Excellence in Animation Visual Effects Gaming &Comics Sector, Bengaluru

Special address Mr Atul Kumar TiwariAdditional Secretary Ministry of Information and Broadcasting

Panelist Dr Anuj KackerPresident and Executive Director Aptech LtdMs Grace MarinManaging Director Experience Transformation Extended Reality lead Accenture Interactive Advanced Technology Centre, IndiaMr Rajesh R. TurakhiaFounder & Director FrameboxxMr Shrikant SinhaCEO Telangana Academy of Skill & Knowledge

Plenary 6: State Governments - Quest for Inclusive Economic Growth in AVGC sectorThe session focuses on building a National agenda – the call for a National policy and the harmonizing of the state governments who have recognized and embarked on policy initiatives to grow the AVGC opportunity.Moderator Mr Ashish Kulkarni

Founder & CEO, PunnaryugArtvisionSpecial Address Ms TCA Kalyani

Joint Secretary (Films) Ministry of Information & Broadcasting

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Panelist Dr. E V Ramana ReddyAdditional Chief Secretary – Electronics,IT, Biotechnology and Science & TechnologyGovernment of KarnatakaMr Jayesh RanjanPrincipal Secretary - Industries & Commerce Government of Telangana

Plenary 7: Virtual Production – The New World of Film MakingGame engine technologies and AVGC sciences will be deployed in conventional live action television and movies – “what’s driving this change.”. Moderator Mr Quentin Staes-Polet

General Manager, India and SEA Epic Games, Singapore

Panelist Mr Siddharth Roy KapurCo-Chairman CII National Committee on Media & Entertainment and Founder & Managing DirectorRoy Kapur FilmsMr Gokulraj Baskar Indian Film Director, Creative Director & VFX SupervisorMr Sandeep KamalCreative Director & VFX Supervisor Limitless StudioMr Srinivas MohanVFX Supervisor founder and CEO Indian Artists Computer Graphics

Special Plenary 8: Opportunities in Punjab for AVGC sectorDevelopment of AVGC industry for content creation brings socio economic development. In this session, the Keynote address will be on how Punjab is seeing a new green revolution in creative technologies. Moderator Mr A K Madhavan

Founder & CEO AssemblageKeynote Address Shri Manish Tewari

Member of Parliament - Lok Sabha

Plenary 9 A: Raising the Bar for Indian VFXWhere does the requirement of VFX as part of storytelling stand in the Indian context as compared to other parts of the world? The session will discuss if the capabilities of Indian VFX Studios have been utilized to its fullest for local shows?Moderator Mr R K Chand

Head of Studio Technicolor Film &Episodic VFX Mumbai, TraceVFX

Panelist Mr Jesh KrishnamurthyCEO & FounderAnibrainMr Keitan YadavChief Operation Officer & VFX ProducerRedchillies VFX &Redchillies ColorMr Rajarajan RamakrishnanHead of Creative Operations |FEV| | MPC Film| MRX| Technicolor IndiaMr Samir HoonDirector Visual Effects - APAC NetflixMr. Viral ThakkarCreative Director / VFX Supervisor Redefine

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Plenary 9 B: XR - Emerging Technologies - AR/VRModerator Mr Arvind Neelakantan

Head of Unity Evangelism in IndiaPanelist Mr Chaitanya Chinchlikar

Vice PresidentWhistling Woods Mr T C Indraneel GuhaHead of StudioThe Mill Bangalore

Presentation by Mr Suhas PingatField Marketing Manager, Precision WorkstationsDell Technologies

Mr Phani MadhavTechnicolor

Plenary 10: Breaking New Ground - Women in AVGCDiversity and Inclusion are more than buzzwords – India lags the developed AVGC economies in tapping into the latent talent & bringing more women into AVGC – Solutions?Moderator Ms Kranti Sarma

Head of Studio Film & Episodic Visual Effects (FEV) Technicolor India Panelist Ms Puja Parikh

RPM Global HeadDNEG Ms Margaret DeanSupervising Producer - Rooster Teeth, Head of Studio - Crunchyroll and President - Women in Animation USAMs Payal Dani Head of Creative Operations MPC FilmMs. Sherry BhardaManager VFX | International Originals – India Netflix

Plenary 11: Reflections & Prognosis – A VFX Studio Head’s Views Luke Groves is the amazing head of MrXvfx, one of the world’s leading VFX studios whose journey through creative production lead to working on The Shape of Water – the Oscar winning movie in 2018 directed by the famous Guillermo del Toro Gómez – he sets up how to make such amazing movies simplifying a complex production dynamic.Special Address:

“Reflections & Prognosis - A VFX Studio Head’s Views”

Mr Luke GrovesHead of Studio,Toronto

Plenary Session 12: The Big Questions - Shifting Sands & RecipesAs a publisher of worldwide AVGC news, a participant in most of the world’s leading market places and conferences and as the Co-Chairman of SIGGRAPH Asia 2020, Dan is going to reflect upon the major up-heavals of the present times and talk about what he sees are the directions in which the different verticals of the industry are adapting and changing.Special Address Mr Dan Sarto

Co-Founder & Publisher, Animation World Network (AWN), USA

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Day 03: Thursday, 3 September 2020Plenary 13 A: The Journey of Digital Humans in FilmsThe session will witness insightful discussion on the Journey of Digital Humans in Films and Games through the development over the years and where we stand today to what lies in the futureModerator Mr R K Chand

Head of Studio Technicolor Film & Episodic VFX Mumbai, TraceVFXPanelist Dr Mike Seymour

Ph.D. Researcher Lecturer Writer – Tech Specialist Digital Humans: MOTUS Lab USYD &FXguide Co-founder, AustraliaDr Paul DebevecSenior Staff Scientist Google Research Adjunct Research Professor USC Computer Science & USC ICT, USA

Plenary 13 B: Content Production - Remote Working Paradigm: Platform PlayGlobal Technology firms have worked hand in hand with media companies to bring worlds together across sports, entertainment and experiences – these are no longer just enterprise production tools but give rise to a social connectivity among large communities – eSports is a great case study. Panelist Ms Ann Hand

Chairman & CEO Super League Gaming, USAMr Sumit GroverBusiness Head – Cable Media & Entertainment - Tech Mahindra, USA

Plenary 14 A: What is the Art of the Start-up? Ecosystem for Start-upsThe next wave of growth will see the start-up ecosystem spawn the businesses across creativity and technology across various sectors that span and cross over outside the realm of conventional entertainment – what’s bubbling under & how to bring it to the top.Moderator Mr Rajesh Jog

Managing Partner Nexstage Venture Advisors

Special Address Mr Vishal GondalEntrepreneur & Angel Investor Founder & CEO GOQii

Panelist Mr BS SrinivasSecretary ABAI – GOK Centre of Excellence in Animation Visual Effects Gaming &Comics Sector, Bengaluru

Mr. Prabir Kumar DasDirectorSoftware Technology Parks of India Mr Ravi GururajFounder & CEO QikPodMs. Salone SehgalFounder PartnerLumikai

Plenary 14 B: Producing Games in India -State of the Art and Next StepsWhat does connectivity, bandwidth explosion and low cost of data do? It provides the perfect playground for games to become interactive across geography & genres – the platforms will give rise to a groundswell in indie development – this panel foretells the story. Moderator Mr Ashish Gupta

General Manager – Lead Games EcosystemJio Platforms

Panelist Mr Dan SmithManaging DirectorRockstar Games, India

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Mr Deepak GurijalaCEO & Founder Streetlamp GamesMr. Ramesh AnumukondaCountry Manager- Unity TechnologiesMr Roby JohnCEO Super Gaming

Plenary 15 A: New Approaches in Licensing and Merchandising - Franchise 360°The birth of modern retail and the way brands create activation combined with the e-Shopping becoming ubiquitous during the lockdown – means L&M is now a 2-way street – merchandise need not follow successful shows – it could happen the other way around. Moderator Mr Nitin Kalra

Regional Director - India, SAARC &MENA Animation International, IndiaPanelist Mr. Jaineel Aga

Founder and CEO Planet Superheroes

Mr. Muslim KapasiDirector My Baby ExcelMs Nannette D’SaBrand Expansion Advisory Independent Director Zee Learn MT EducareKamatsVidli Rest. Strategic Advisor Garodia EduMr. Sachin PuntambekarVice President, Consumer ProductsViacom18 Media

Plenary 15 B: Kids Content - Original Content: India Stories on the Global StageIndian broadcasting has come a long way since the dedicated channels for kids came in less than 2 decades ago. The original content on these channels have also seen a great transformation and Indian creator and producers have maximized every opportunity they got to make their shows stand shoulder to shoulder against those from overseas made at much higher costs. With the advent of new technologies, platforms, production methodologies, etc the consumer can expect a lot more. Hear what the experts say is the scope for original IP to take wing.Moderator Mr P Jayakumar

CEO, TOONZ Media GroupPanelist Mr Ashish Kulkarni

Founder & CEO PunnaryugArtvisionMr Devdatta D PotnisSVP - Revenue & Corporate StrategyCosmos-MayaMr Munjal ShroffDirector & COO GraphitiMr Rajiv ChilakaFounder & CEOGreen Gold AnimationMr Tejonidhi BhandareCOOReliance Animation

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Plenary 16: The Power of Consumer Insights in Content Creation – Outside & In: Approaches to DevelopmentModerator Ms Kiran Prasad

Head of Production MPC Film BangaloreAddress Mr Alex Rapley

Client Services Manager Kids Insights & parents InsightsMs. Leena Lele DuttaBusiness HeadSony Pictures Networks India, Kids’ Genre

Plenary 17: History & Future of Digital Humans in IndiaPresentation by Mr Anant Haldia

Founder / Director I-C-E Studios

Plenary 18 A: Styling Local IP for Global Markets - Conversations with the GurusThe session will focus on how local stories and IPs can be made for global audiences: Insights from Shuzo John Shiota of New Age Anime Powerhouse Polygon Pictures, Japan in conversation with Award winning Indian Film makers E Suresh, Studio EeksaurusPanelist Mr E Suresh

Director & Founder Studio EEKSAURUS Productions Mr Shuzo John ShiotaPresident & CEO Polygon Pictures Japan

Plenary 18 B: VFX at Hyper Scale - India Makes it Mark Globally - What Lies Ahead?A significant revenue driver of India’s AVGC sector comes from the amazing big-ticket work done by visual effects studios for the global majors as well as for Indian blockbusters. This panel comprises of the strategists who lead the sector and will explore “what’s next” after this ‘crazy abnormal’!Moderator Ms Kranti Sarma

Head of Studio Film & Episodic Visual Effects (FEV), Technicolor India Panelist Mr Grib Chandran

Head of ProductionRedefineMr Mike YathamCEO & Managing Director RotoMakerMr Pete DraperDivision Head & Chief Technical Director Makuta VFXMr Saurabh DalmiyaHead of Business DevelopmentAnibrain

Plenary 19: XR Goes Mainstream: Many Facets of XRModerator Mr NinadChhaya

Co-Founder and COO GoPhygital

Panelist Mr Arnav Neel GhoshFormer Managing Director Blippar IndiaMr Krupalu MehtaParallalaxMr Rajat OjhaFounder & CEO Gamitronics

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Plenary 20 A:Trends in Kids Content and ConsumptionThe session will discuss, in given new normal situation, what’s the outlook for the Kids Programmes viewership and how do the leading broadcasters think it will change in the near future.Moderator Mr Bharath Laxmipati

Senior Vice President Green Gold Animation

Panelist Mr Abhishek Dutta Network HeadCartoon Network & Pogo South Asia Turner Plenary & Warner MediaMr Sujoy Roy BardhanHead of Marketing and OAP Promotions, Sony YAYMr Uttam Pal Singh Head Discovery Kids Discovery Communications

Plenary 20 B: The Future of Games - A strategic view for 2020-2025: Opportunity to Leverage Games for Social Connectivity Interactivity and New Media MonetizationSpecial Address Mr RajanNavani

Chairman CII India@75 Council and Vice Chairman & Managing Director JetLine Group of Companies

Plenary 20 C:The Value chain and Development of the Games Ecosystem

Special Address Mr Nitish MittersainCEO & Founder Nazara TechnologiesMr NinadChhayaCo-Founder and COOGoPhygital

Plenary 21 A: The Studio at Home - Working remotely in this COVID scenario – Future of Distributed ProductionModerator Mr Shajy Thomas

Head of Technology, Mpc Film, Mrx, MPC EpisodicPanelist Mr Andrew Waite Brown

EMEA Regional Director, TeradiciMr Kumar Chandrasekaran Head of Production Technicolor Animation &Games Mr Samit Shetty Technical Solutions Manager Autodesk M&EMr Viral Thakkar Creative Director / VFX Supervisor, Redifine

Plenary 21 B: Indian Indie Shorts - The New Force?Moderator Mr E. Suresh

Director & Founder Studio EEKSAURUS Productions Panelist Mr Bimal Poddar

Founder and Creative Director of Fairycows Animation StudioMr Prosenjit GangulyAnimation Film DesignerMr Saameer ModyManaging Director Pocket filmsMr Upamanyu BhattacharyyaCo-Founder Ghost Animation Studios

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Plenary Session 22: Creating In-Camera VFX with Real-Time WorkflowsThis session will cover advancements in “in-camera visual effects” and how this technique is changing the film and TV industry. With software developments in real-time game engines combined with hardware developments in GPUs and on-set video equipment filmmakers can now capture final pixel visual effects while still on set – enabling new levels of creative collaboration and efficiency during principal photography. These new developments allow changes to digital scenes even those at final pixel quality to be seen instantly on high-resolution LED walls – an exponential degree of time savings over a traditional CG rendering workflow. This is crucial as there is a huge demand for more original film and TV content and studios must find a way to efficiently scale production and post-production while maintaining high quality and creative intentSpecial Address Mr David Morin

Epic Games Industry Manager M&E & Executive Director Academy Software Foundation USA

Plenary Session 23: Disney’s Mira Royal Detective: A Truly Global Animated CollaborationApart from the quest of Indian studios to tell the great stories from India through animation, this session is bound to delight creators of original content. Wild Canary, Disney Junior and Technicolor A&G have partnered to produce a wonderful series with an Indian character “MIRA” Hear how this creative combine has demonstrated the power of teamwork in bringing about such a wonderful show first-hand from the creators in all three companies!Moderator Mr Sascha Paladino

Executive ProducerWild Canary, USA

Panelist Ms Audrey Ford Line Producer, Wild Canary, USAMs Diane IkemiyashiroVice President, Current Series / Original Programming Disney Junior, USAMs Dorothea GerassimovaArt Director, Wild Canary, USAMr Leon Christian Animation Director, Technicolor Animation & GamesMr ManojA Menon Art Director, Technicolor Animation & GamesMs Sue PerrottoSupervising Director, Wild Canary, USA

Day 04: Friday 4 September 2020Plenary 24 - Business Session: Future Thought - AVGC & The Entertainment IndustryAVGC has hitherto been considered a content creator for specific genres that creates either cartoons, comic books and games or movies as one or the other means of storytelling. CII Media and Entertainment’s new committee of industry leaders are invited to participate in a round table discussion on how the AVGC technologies have great import and opportunity across all segments of media and entertainment which are being affected by and providing impetus across the board to all forms of visual imagery.Moderator Mr Manoj Vidwans

Global Head, Cable Media & EntertainmentTech Mahindra

Panelist Mr Blaise FernandesPresident - The Indian Music IndustryMr Gaurav GandhiDirector & Country General Manager Amazon Prime VideoMr Karan BediCEO, MX player

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Mr. Manish VyasPresident Communications Media & Entertainment Business & The CEO Network ServicesTech Mahindra Technology Mr Punit MisraCEO- Domestic Broadcast Zee Entertainment EnterprisesMr SivaKumar SundaramChairman, Executive Committee Bennett, Coleman& Co. Ltd.Mr Shridhar RajgopalManaging Director, Accenture Interactive

Plenary 25 A:The Future of AVGC - Through the Lens of ExperienceThis is the who’s who of this industry - executives and leaders who have soldiered to take the Indian industry to global eminence over the past two decades. This panel will leverage their experience & [provide fresh perspectives about what they see as the next triggers for growth and opportunity.Moderator Mr Rajesh R. Turakhia

Founder & Director, FrameboxxPanelist Mr Ashish Kulkarni

Founder & CEO,PunnaryugArtvisionMr A K MadhavanFounder & CEO, AssemblageMr Kireet KhuranaIndian Filmmaker Storyteller & Ad-film Director &Founder Director, Climb Media (I) Pvt LimitedMr Merzin TavariaCreative Director &General ManagerDNEG | Co-founder, Prime FocusMr Munjal ShroffDirector & COO, GraphitiMr Rajiv ChilakaFounder & Managing Director, Green Gold Animation

Plenary 25 B: Emerging Talent Scenarios in New AbnormalGiven the disruption in the AVGC industry, talent has been challenged to continue AVGC production in the most unusual circumstances. A highly interactive and iterative industry that needs a collaborative space has been scattered into 100’s of homes and have AHD to continue business as usual. The industry’s top people managers talent managers reflect on this paradigm and the consequences and emerging trends in future talent hiring, training and engagement.Moderator Ms Kranti Sarma

Head of Studio Film & Episodic Visual Effects (FEV), Technicolor India Panelist Ms Delna Dhamodiwala

Head of HR & Talent Acquisition- DNEG Mr Jimmy KuriakoseHead HR, TechnicolorMr Saurabh DalmiyaHead of Business Development Anibrain

Mr. Maurice PatelSenior Director, Industry Strategy & Marketing - M&EAutodesk

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Special Plenary: Future of Karnataka as an AVGC HubThe session focus is on envisioning the future of AVGC from the perspective of a State Government that recognizes the huge opportunity of this sector as an employment and revenue generator. Moderator Mr SivaKumar Sundaram

Co-Chair, CII Sub-committee on News, Print & Publishing and Chairman, Executive Committee Bennett, Coleman& Co. Ltd.

Remarks Mr. Sumit MalikCOO & CTO, Technicolor

Keynote Address Shri Jagadish ShettarHon’bleMinister for Large & Medium Scale Industries Government of Karnataka

Plenary 26:Powering the AVGC IndustryAVGC industries embrace new technologies and computing power which changes annually & have gone beyond conventional media and entertainment boundaries to become ubiquitous as communications methodologies and platforms for education, health care, aerospace and a variety of other industries that increasingly need simulation and imagery. STPI has a plethora of centers of excellence fueled through Government patronage and which will fuse convergence between new smart tech IOT, AI, AR, VR, XR, etc.& the traditional media industries leading to new outcomes.Moderator Mr Subodh Sachan

Director, Software Technology Park of India,Ministry of Electronics & Information Technology and Managing Director & CEO AIC STPI-NEXT Initiatives

Panelist Dr Omkar RaiDirector General Software Technology Park of IndiaMinistry of Electronics & Information TechnologyDr A K GargDirector, Ministry of Electronics, Information & TechnologyMr. Sridhar MuppidiCo-founderPurpleTalkMr. Venkat SitaramGeo Head & General Manager, SouthDell Technologies

VALEDICTORY: CII SummitFX 2020 – Global AVGC SummitOpening Remarks Mr Chandrajit Banerjee

Director General Confederation of Indian IndustryKeynote Address by Chief Guest

Mr Piyush Goyal Hon’ble Minister for Commerce & Industry and Railways

Brief Interaction with Minister

Mr K MadhavanChairman CII National Committee on Media & Entertainment and Managing Director Star India Pvt Limited & Disney IndiaMr Ashish Kulkarni Member – CII Sub-Committee on AVGC & Immersive Media and Founder & CEO, PunnaryugArtvisionMr A K MadhavanMember – CII Sub-Committee on AVGC & Immersive Media and Founder & CEO, Assemblage

Vote of Thanks Mr K Madhavan

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The Confederation of Indian Industry (CII) works to create and sustain an environment conducive to the development of India, partnering industry, Government and civil society, through advisory and consultative processes.

For 125 years, CII has been working on shaping India’s development journey and, this year, more than ever before, it will continue to proactively transform Indian industry’s engagement in national development.

CII is a non-government, not-for-profit, industry-led and industry-managed organization, with about 9100 members from the private as well as public sectors, including SMEs and MNCs, and an indirect membership of over 300,000 enterprises from 288 national and regional sectoral industry bodies.

CII charts change by working closely with Government on policy issues, interfacing with thought leaders, and enhancing efficiency, competitiveness and business opportunities for industry through a range of specialized services and strategic global linkages. It also provides a platform for consensus-building and networking on key issues.

Extending its agenda beyond business, CII assists industry to identify and execute corporate citizenship programmes. Partnerships with civil society organizations carry forward corporate initiatives for integrated and inclusive development across diverse domains including affirmative action, livelihoods, diversity management, skill development, empowerment of women, and sustainable development, to name a few.

With the Theme for 2020-21 as Building India for a New World: Lives, Livelihood, Growth, CII will work with Government and industry to bring back growth to the economy and mitigate the enormous human cost of the pandemic by protecting jobs and livelihoods.

With 68 offices, including 10 Centres of Excellence, in India, and 9 overseas offices in Australia, China, Egypt, Germany, Indonesia, Singapore, UAE, UK, and USA, as well as institutional partnerships with 394 counterpart organizations in 133 countries, CII serves as a reference point for Indian industry and the international business community.

confederation of indian industryThe Mantosh Sondhi Centre

23, Institutional Area, Lodi Road, New Delhi - 110 003 (India)T: 91 11 45771000 / 24629994-7

E: [email protected] * W: www.cii.in

The Confederation of Indian Industry (CII) works to create and sustain an environment conducive to the development of India, partnering industry, Government, and civil society, through advisory and consultative processes.

CII is a non-government, not-for-profit, industry-led and industry-managed organization, playing a proactive role in India's development process. Founded in 1895, India's premier business association has over 8000 members, from the private as well as public sectors, including SMEs and MNCs, and an indirect membership of over 200,000 enterprises from around 240 national and regional sectoral industry bodies.

CII charts change by working closely with Government on policy issues, interfacing with thought leaders, and enhancing efficiency, competitiveness and business opportunities for industry through a range of specialized services and strategic global linkages. It also provides a platform for consensus-building and networking on key issues.

Extending its agenda beyond business, CII assists industry to identify and execute corporate citizenship programmes. Partnerships with civil society organizations carry forward corporate initiatives for integrated and inclusive development across diverse domains including affirmative action, healthcare, education, livelihood, diversity management, skill development, empowerment of women, and water, to name a few.

In its 120th year of service to the nation, the CII theme of Build India - Invest in Development: A Shared Responsibility, reiterates Industry’s role and responsibility as a partner in national development. The focus is on four key enablers: Facilitating Growth and Competitiveness, Promoting Infrastructure Investments, Developing Human Capital, and Encouraging Social Development.

With 66 offices, including 9 Centres of Excellence, in India, and 8 overseas offices in Australia, Bahrain, China, Egypt, France, Singapore, UK, and USA, as well as institutional partnerships with 312 counterpart organizations in 106 countries, CII serves as a reference point for Indian industry and the international business community.

Confederation of Indian Industry The Mantosh Sondhi Centre

23, Institutional Area, Lodi Road, New Delhi – 110 003 (India) T: 91 11 45771000 / 24629994-7 • F: 91 11 24626149

E: [email protected] • W: www.cii.in

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Reach us via our Membership Helpline: 00-91-11-435 46244 / 00-91-99104 46244 CII Helpline Toll free No: 1800-103-1244

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GLOBAL AVGC VIRTUAL SUMMIT - Animation -VFX - MyCII

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