ENTERPRENEUR SURVIVAL STRATEGY DURING ECONOMIC CRISIS USING ICT
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ENTREPRENEUR SURVIVAL STRATEGY DURING ECONOMIC CRISIS USING ICT Prof. Richardus Eko Indrajit [email protected]
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Transcript of ENTERPRENEUR SURVIVAL STRATEGY DURING ECONOMIC CRISIS USING ICT
ENTREPRENEUR SURVIVAL STRATEGY DURING ECONOMIC CRISIS USING ICT
Prof. Richardus Eko Indrajit [email protected]
.sharingEXPERIENCE
“Renaissance Sentra Indonesia” (established during crisis 1998)
DAPUR UMUM ICT PESANTREN ICT
PUSAT BERBAGI PENGALAMAN ICT PUSAT BERBAGI PENGALAMAN ICT
TEMPAT PENGGODOKAN ENTREPRENEUR ICT
.entrepreneurPROBLEMS
RESOURCES: Money, Fund, Capital
PEOPLE: Characters, Competencies, Skills
PRODUCTS/SERVICES: Relevant, Needs, Requirements
BIZ MODELS: Price, Cost, Mone�zing
MARKET: Absorb, Saturated, Passive
CUSTOMERS: Demanding, Selec�ve, Sensi�ve
COMPETITORS: Change, Unethical, Cannibalism
COMPANY: Capex, Opex, “Simalakama”
INDUSTRY: Consolida�on, Convergence, Ra�onal
.ictVALUES
FINANCIAL CUSTOMERS
GROWTH OPERATIONAL
Business Value of
Informa�on Technology
Expand market share.
Increase revenue.
Return on investment.
Op�mise asset u�lisa�on.
Manage business risks.
.financialVALUES
Improve customer orienta�on and service.
Offer compe��ve products and services.
Service availability.
Agility in responding to changing business needs.
Cost op�misa�on of service delivery.
.customerVALUES
Automate and integrate the enterprise value chain.
Improve and maintain business process func�onali�es.
Lower process costs.
Compliance with external laws and regula�ons.
Transparency.
Compliance with internal policies.
Improve and maintain opera�onal and staff produc�vity.
.opera�onalVALUES
Product and business innova�on.
Obtain reliable and useful informa�on for strategic decision.
Acquire and maintain skilled and mo�vated personnel.
.growthVALUES
.localOPPORTUNITIES
• Na�onal Sta�s�cs – The largest archipelago worldwide – Popula�on of 230 million – Na�onal GDP of US$865 billion – Annual economic growth of 6% – Unbalanced regional development
• People Characteris�cs – Almost equal balance of gender – Labor force of 94 billion – Farmer as majority occupa�on – 583 dialects across the country – 66% people in produc�ve age – Unbalanced community density
• Geographic Spread – Over 18,000 islands – Almost 2 million km2
– Coastline length of 55,000 km – 33 provinces – 440 districts – 5,263 municipali�es – 62,806 villages
• Government Agencies – 20 Departments – 15 Ministries – 26 Non-‐Departmental Bodies – 5 High Ins�tu�ons
.ictINDUSTRIES
Hardware
Software
Services
consulting
implementation
support and services
operations management
training
application solutions
application tools
system infrastructure
servers
personal computers
data communication
peripherals
$793$947
$1,085 $1,177$1,300
$1,460$1,620
$1,801
$2,038
$2,312
$118
$140
$166$145
$158
$176
$196
$217
$240
$270
$133
$145
$179$198
$215
$239
$272
$313
$361
$417
$-
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Hardware Software Services
.keySUCCESS
“ The explosion of advanced technologies now means that suddenly knowledge pools and resources have connected all over the planet, levelling the playing field as never before, so that each of us is poten�ally an equal – and compe�tor – of the other.”
Thomas Friedman
SPIRIT of TECHNOPRENEUR:
.mainPRINCIPLES
“Things that CAN be done, WILL be done !!! The ques�on is: will it be done by YOU or SOMEBODY ELSE ?!”
OPPORTUNITIES
“The innova�on gap is NOT between YOU and YOUR COMPETITORS, but it is between YOU and YOUR OWN IMAGINATION !!!”
INNOVATION
“Ideas alone are nothing !!! Create something WORTH execu�ng !”
THE ART OF EXECUTION
“It is simply crea�ng something to meet the unmet people needs…”
TECHNOLOGY VALUE
.theEVOLUTION
Everything has changed so quickly and abruptly…
“ The explosion of advanced technologies now means that suddenly knowledge pools and resources have connected all over the planet, levelling the playing field as never before, so that each of us is poten�ally an equal – and compe�tor – of the other.”
Thomas Friedman
PEOPLE =users
PROCESS =applica�ons
TOOLS =technology
.newWORLD
PEOPLE.
.digitalERA
Welcome to the world where everybody wear gadgets…
The Generation Cohort: Veterans - Baby Boomers - Xers - Millenials
.genera�onDEVICES
Mul�-‐genera�ons are living within the same planet…
Veterans
Baby Boomers
Xers
Millenials
<1946
1946-‐1964
1964-‐1980
>1980
From “close” to “open” environment: Society Communica�on Market Mind Behavior Value
CONNECTING or CONFLICTING
?
.changingENVIRONMENT
VETERANS < 1946
BABY BOOMERS 1946-1964
XERS 1965-1980
MILLENIALS >1981
Dedicated to a job Live to work Work to live Live in the moment
Respectful of authority
Sense of optimism Contract Technology savvy
Duty before pleasure
Champions of causes
Pragmatic world Consistent expectations
Patience is a virtue Go into debt Self-reliant Street smart
Honor and integrity Team and process oriented
Attached to the edge Fun is a must
Reluctant to change Personal gratification
Authority is casual Give respect if they are respected
Patriotic Nostalgic of youth Versatility of skills Diverse in nature
.genera�onEVOLUTION
VETERANS < 1946
BABY BOOMERS 1946-1964
XERS 1965-1980
MILLENIALS >1981
HOME HOME HOME HOME
SCHOOL SCHOOL SCHOOL
PUBLIC PUBLIC
INTERNET
.livingDOMAIN
PROCESS.
Digitius = “Jari Jemari”
.digitalisa�onCONCEPT
Everything was started from the binarisa�on principle…
.technologyMANIPULATION
Manipula�on is the key for produc�on and innova�on…
.productREPLICATION
The cost for reproduc�on and distribu�on is extremely low…
.processDIGITALISATION
It alternates also the way processes are being done…
DISTRIBUTORS
SUPPLIERS
CUSTOMERS
PARTNERS
Finance andManagement
Manufacturingand Production
R&D andEngineering
ProcurementDistribution
Supply ChainLogistics
MarketingAdvertising
SalesCustomer Care
Inward FocusedCore BusinessProcess andApplications
Internet/Intranet/Extranet
DISTRIBUTORS
SUPPLIERS
CUSTOMERS
PARTNERS
Finance andManagement
Manufacturingand Production
R&D andEngineering
ProcurementDistribution
Supply ChainLogistics
MarketingAdvertising
SalesCustomer Care
Inward FocusedCore BusinessProcess andApplications
Internet/Intranet/Extranet
.techINVASION
Interconnected world triggers the leveled playing field…
.globalCOMPETITION
Internetworking is a must to win the compe��on…
.valueMATRIX
Innova�on is the key for winning the ba�le…
.applica�onsSPECTRUM
E-Government E-Learning E-Business
E-Commerce E-Procurement
E-Money
Technology has been used in various sectors…
.compe��veCONCEPTS
It has transformed the way people conduc�ng ac�vi�es…
Knowledge
Digitization
Virtualization
Molecularization
Integration/Internetworking
Disintermediation
1
2
3
4
5
6
Convergence
Innovation
Prosumption
Immediacy
Globalization
Discordance
7
8
9
10
11
12
.economicCHALLENGES
Change the paradigm on how business should be conducted…
TECHNOLOGY.
.goingDIGITAL
And being applied to many electronics and digital gadgets…
.gadgetEVERYWHERE
Gadgets are the key to the virtual world…
.enablingTECHNOLOGY
R&D is everywhere and become the heart of business…
.ourNEXTERS
The 3Cs = Consumer Electronics + Computer + Communica�on
.learnSMARTER
It all depends on your choices of selec�ng applica�ons…
Browsing
Social-Networking
Chatting
Group-Ware
Mailing-list
Email Blogging
.workFASTER
CYBER CRIMINAL
PEOPLE ISSUES,
NOT TECHNOLOGY !!!
versus
CYBER ENTREPRENUR
.technologyRISK
Beware of the embedded risk brought by technology…
can we live together in peace within a wired world global environment
where every individual can interact with each others at any�me from
anyplace without having afraid of being violated
by anything …
?
.wisdomREQUIREMENT
The world is s�ll too big for a few business: BLUE OCEAN
Q&A
THANKYOU
