DOWNTOWN MANAGEMENT BOARD AGENDA

DOWNTOWN MANAGEMENT BOARD Quality Services for a Quality Community

City of East Lansing Downtown Management Board Agenda – (10/13/2015) – of 2

AGENDA October 13, 2015 – 8:00 a.m. Conference Room A – 2nd Floor 410 Abbot Road

1) Welcome and Roll Call

2) Public Comment

3) Approval of Minutes A) September 1, 2015 (attachment)

4) Approval of Agenda

5) Financial Reports

A) August 2015 Financial Report (attachment)

6) New Business A) Great Pumpkin Walk 2015 (attachment) B) Sponsorship of 2015 Winter Glow (attachment) C) Holiday Wreaths & Garland Decorations (attachment)

7) Old Business

A) Rally for the Alleys Event Follow-Up (attachment) B) Sponsorship Request for EL Artist Alleys Project (attachment) C) Paint the Aves Event Follow-Up (attachment) 8) Committee Reports

A) Marketing Committee i. Synopsis of September 16, 2015 meeting (attachment)

ii. Co-Op Holiday Campaign with FOX 47 (attachment) B) Business Relations

i. Synopsis of September 17, 2015 meeting (attachment) ii. Update to Gift Card Program

C) Downtown Maintenance Committee D) Parking Update

9) Target Market Segment A) College Watch: Behaviors and Trends of College Students (attachment)

MEMBERSJeffrey Kusler, Chair

Luke Allen Hackney, Vice ChairRay Walsh, Treasurer

Nevin BrittainBrandon Bussa

Heather Lee FrareyDouglas Jester

Michael KruegerVacancy

Council LiaisonMayor Pro Tem Diane Goddeeris

Staff LiaisonAmy Schlusler

(517) 319-6931

City of East LansingDEPARTMENT OF

PLANNING, BUILDINGAND DEVELOPMENT

410 Abbot RoadEast Lansing, MI 48823

(517) 319-6930www.cityofeastlansing.com

City of East Lansing Downtown Management Board Agenda – (10/13/2015) – of 2

10) DDA Liaison Report

11) Staff Reports A) East Lansing Photo Contest B) Velvet A Candy Store Ribbon Cutting

12) Written Communications A) Thank You Letter to MSUFCU – ‘Paint the Aves’ Sponsorship (attachment)

13) Adjourn

DOWNTOWN MANAGEMENT BOARD Quality Services for a Quality Community

City of East Lansing Downtown Management Board Minutes – (9/1/2015) – Page 1 of 6

333

MEETING MINUTES September 1, 2015 - 8:00 a.m. Conference Room A – 2nd Floor 410 Abbot Road Present: Jeffrey Kusler, Douglas Jester, Ray Walsh, Michael Krueger,

Nevin Brittain, Luke Allen Hackney, Mayor Pro Tem Diane Goddeeris

Absent: Heather Lee Frarey Staff Members Present: Amy Schlusler, Terri Soliday, Juliann Otto, Caleb Sharrow 1) Welcome and Roll Call

Chair Kusler opened the meeting at 8:03 a.m. At the taking of the roll, Walsh and Frarey were absent. 2) Public Comment

None. 3) Approval of Minutes A) August 4, 2015

Hackney moved to approve the minutes of August 4, 2015 as written; Krueger seconded the motion. Vote: All yeas, motion carried unanimously. 4) Approval of Agenda

Jester moved to approve the Agenda as written; Hackney seconded the motion. Vote: All yeas, motion carried unanimously. 5) Financial Reports A) July 2015 Financial Report Schlusler said seven businesses bought space in the NOAC ad, which was their goal. She said there will be several co-op ads in August for back to school. Money was also spent

MEMBERSJeffrey Kusler, Chair

Luke Allen Hackney, Vice ChairRay Walsh, Treasurer

Nevin BrittainHeather Lee Frarey

Douglas JesterMichael Krueger

2 Vacancies

Council LiaisonMayor Pro Tem Diane Goddeeris


(517) 319-6931


PLANNING , BUILDINGAND DEVELOPMENT




for year-round advertising for back to school. She said after the auditors come, there will be a final June Treasurer’s Report and balance statement for the board to vote on. 6) New Business A) Placemaking Alleyway Project i. Project Proposal Schlusler stated that the City of East Lansing is launching a Placemaking project through the Public Spaces Community Places Program which the MEDC and Michigan Municipal League will sponsor. This will be a joint sponsorship between the DDA, DMB, and the City of East Lansing. She indicated local municipalities can apply for grant funding up to $100,000 for public spaces; i.e. the I-127 underpass in Lansing. She said the project is for the transformation of two alleyways—the one off Ann Street Plaza and the alley in the 500 block by Sweet Lorraine’s. The project would provide for additional artwork—a mosaic art mural in the 500 block and artwork in the alley off Ann Street Plaza, and also lighting, planters, and bistro tables and chairs. She said the City has applied for grant funding from the MEDC, and on October 7 will hold a kick-off event and launch it to the public. She said if the project is $90,000; through crowdfunding online we have to raise $45,000, and the MEDC will match it with $45,000. She noted the DDA could commit up to $10,000; any private entity cannot contribute more than $10,000. She said when the Business Relations Committee met they had discussed en tandem having a fall festival with street musicians, entertainment, library activities, etc. The committee is asking for up to a $500 sponsorship from the DMB. Schlusler said we could also do pumpkin painting or other activities. The total budget is about $1,400 if fully funded. She added that the DDA is helping to pay for the key speaker. Walsh arrived at 8:11 a.m. There were suggestions from the board to offer free downtown East Lansing gift cards and possibly parking vouchers at the festival. There was also discussion about the starting time of the festival—board members felt it should start later than 4 p.m. since most parents are still at work at that time. Schlusler said the 4 p.m. time was arrived at because of the availability of the speakers, but she will go to her colleagues to see if the event could start at 5 p.m. There were also suggestions about placing brochures in the Marriott, using a QR code to make it easier to donate, and kicking off the crowdfunding on October 1 to have a push for donations from MSU alumni, since they will be in town for Homecoming weekend. It was also suggested that they be given 60 days instead of 30 days in which to raise the money. ii. Sponsorship Request for Placemaking Festival Hackney moved to allocate $500 if the Placemaking Festival is held between 4 and 6 p.m., and up to $1,000 if it is held between 5 and 7 p.m., and also to purchase up to $500 in downtown East Lansing gift cards for the event regardless of the time it starts. Bussa seconded the motion. Vote: All yeas. Motion carried unanimously.


7) Old Business A) ‘Paint the Aves’ Program and Sponsorship Schlusler said their meeting with the MSU Homecoming Committee went great and they support the program. Applications are available online, and MSU will be sending letters to student groups. Downtown businesses would sponsor the program with student groups. She said if there are not enough businesses that wish to participate, the City will offer its property, such as the windows at the Technology Innovation Center. Schlusler said the contest will be judged by the City and Michigan State representatives. Hackney volunteered to represent the DMB on the committee. Schlusler said downtown gift cards will be given as prizes. The Business Relations Committee is requesting that the DMB give a $750 sponsorship—$610 of it will be for gift cards and the remainder will be used for art supplies. She added that the Marketing Committee discussed this also and recommended the $750 sponsorship. Hackney moved to approve a sponsorship of $750 for ‘Paint the Aves’, Walsh seconded the motion. Vote: All yeas. Motion carried unanimously. 8) Committee Reports

A) Marketing Committee i. Synopsis of August 19, 2015 meeting Schlusler said a lot of the discussion was regarding Paint the Aves and the East Lansing Photo Contest. ii. Gift Card Program Update Otto said we have $25 downtown gift cards available at Hannah to purchase for $20. The Marketing Committee discussed the allocation of $2,000 for gift cards so they can be purchased throughout the year at Hannah Community Center. She reported an ad for the gift card is online, and staff is making envelopes for the gift cards with a list of the current businesses and a QR code. Staff will be distributing these envelopes to the businesses. Kusler suggested hosting this on the Downtown East Lansing webpage. Otto indicated the landing page is on the City’s website, but staff would also be able to put it on the downtown East Lansing webpage as well. iii. Gift Card Annual Campaign Otto stated at their last meeting the Marketing Committee approved the expenditure of up to $500 for the purchase of 18 gift cards to be made available at Hannah Community Center for the $25 gift card for $20 promotion, which was advertised in the City Pulse. Otto said the committee recommended that the full board allocate up to $2,000 for the downtown gift card marketing campaign so that gift cards can be purchased throughout the fiscal year, ensuring that Hannah Community Center always has gift cards in stock. She said staff would update the Marketing Committee every month if we need to purchase more gift cards, so it wouldn’t have to come to the full board. All gift cards will be sold in $20 increments. Schlusler said now 26 businesses accept the gift cards, and the gift cards can be used for parking. Otto said we will send out another e-mail to get more businesses on board.


Walsh moved to allocate $2,000 for the downtown gift card marketing campaign; Hackney seconded the motion. Vote: All yeas. Motion carried unanimously. Schlusler commented that the Lansing State Journal owes us a quarter-page ad. Bussa suggested using it for the crowdfunding campaign. iv. Text Marketing Otto said we have created designs for a poster. This will be brought back to the Marketing Committee. v. Sponsorship of East Lansing Photo Contest Schlusler said the Marketing Committee approved $350 towards a donation for the photo contest. They recommended downtown gift cards for honorable mention and added a “Special Downtown Category” for photos of downtown East Lansing. The Grand Prize would be $100. She added that the City would be able to use the photos for marketing purposes. vi. Sponsorship of MSU Homecoming Balloons Schlusler said the Marketing Committee approved the purchase of 100 green and white balloons for $100 to be placed along the parade route. She said as in years past, employees from Student Book Store will put them up and take them down. B) Business Relations i. Synopsis of August 20, 2015 meeting Schlusler said the Committee discussed the Fall Festival and Paint the Aves. ii. Fall Welcome Week Schlusler said she received approval from City Council for the downtown merchants to sell merchandise directly in front of their businesses during Fall Welcome Week during their normal business hours. iii. Velvet Ribbon Cutting Schlusler stated the Marketing Committee is planning a grand opening/ribbon cutting for Velvet Candy Store on September 12 at 11 a.m. At their next meeting they will discuss whether or not to have a Fall Meet and Greet. iv. Follow-Up to NOAC Event Schlusler discussed the huge attendance at the NOAC conference. She said downtown businesses reported they were busy, and staff hopes to get feedback from them about coupon use. C) Downtown Maintenance Committee They did not meet.


D) Parking Update i. Synopsis of August 12, 2015 Parking Task Force Meeting Schlusler said Andy Miller, the consultant for Carl Walker working on the update for the Parking Master Plan, spoke at the meeting and recommended that the Parking Division upgrade its technology. She said Parking is now testing sites for parking meters which will accept credit cards. She noted the surface lots are more heavily utilized than the parking garages, and the Parking Task Force will discuss creative ways to push people into parking garages. She indicated the consultant also recommended a rainy day fund which can be used for capital improvements. Parking Administrator Caleb Sharrow said currently their department has to get a loan for large repairs, and sometimes they are paying on repairs for 20 years with bonds, and the repairs may not last that long. He said it would be beneficial to put money back into the parking facilities for maintenance. He noted they are installing smart meters today along the Albert Street lot and along M.A.C. In mid-September they will be demonstrating a POM meter and a four-space meter, which are brand new technologies. He said passport mobile pay rolls out in Lots 4 and 16, and the LED lighting project is wrapping up in the Division Street Garage. He stated now they are beginning to install LED lighting in the Charles Street Garage. Sharrow indicated he just put out an RFP to replace the M.A.C. parking garage deck. There was discussion at the meeting about charging more for parking in surface lots. He said they also talked about charging a flat rate for football games. Jester suggested the lots that are always full could be priced higher. Kusler asked about the educational brochure for parking. Schlusler said these brochures are handed out with parking tickets and suggested they could be included in the brochure with the “We Validate” stickers. Sharrow said he will do this with the monthly billing. Walsh suggested listing businesses which validate on our webpage. 9) Target Market Segment A) College Watch: Behaviors and Trends of College Students Kusler said because of meeting time constraints, this will be covered on next month’s agenda. 10) DDA Liaison Report Jester said the Park District project is at a standstill right now. He noted there was a Sheriff’s sale of the Park District properties with a six-month redemption period. He indicated the DDA has been looking at a variety of development proposals in the downtown. He said the former Taco Bell site still has to go through the Brownfield approval process. 11) Staff Reports A) East Lansing Welcomes the World Community Event Activities Schlusler stated this year MSU and the City of East Lansing will be co-hosting this event for international students on Sunday, September 27, at the East Lansing Library. She said staff has been working on a fun children’s activity for the event– kids are coloring International flags at the Library, and these will be posted in the CVS garage during that week.


12) Written Communications A) Thank you letter to NOAC Hackney moved to approve the draft of the letter to the NOAC; Krueger seconded the motion. Vote: All yeas. Motion carried unanimously. 13) Adjourn

There being no further business, Hackney moved to adjourn the meeting at 9:07 a.m.; Kusler seconded the motion. Vote: All yeas. Motion carried unanimously.

FY2015 YEAR END

FY2016 BUDGET

MONTHLY ACTIVITY

ACTUAL YEAR TO

DATE

DMB ACCOUNT

Revenues: Pending

Assessment - Real Property $43,314.76 $43,315.00 $0.00 $43,314.76 $0.00

Charges for Services $2,250.00 $2,000.00 $1,042.00 $1,294.00 $706.00

Sponsorships $850.00 $1,150.00 $0.00 $0.00 $750.00

Misc. Advertising Revenues $5,075.00 $5,100.00 $40.00 $40.00 $5,060.00

Contributions and Donations $0.00 $0.00 $0.00 $0.00 $1,640.00

Interest Revenues $200.58 $200.00 $0.00 $0.00 $200.00

Reappropriated Fund Balance $1,850.00 $0.00 $0.00 $1,850.00

Total Revenue $51,690.34 $53,615.00 $1,082.00 $44,648.76 $10,206.00

Expenditures:

Direct Work Order Salaries $9,000.00 $11,000.00 $750.00 $1,500.00 $9,500.00

Direct Work Order Benefits $3,000.00 $3,000.00 $250.00 $500.00 $2,500.00

Salaries/Benefits $0.00 $0.00 $76.38 $76.38 $0.00

Office Supplies $7.23 $0.00 $0.00 $0.00 $0.00

Contract Services $6,762.82 $1,675.00 $0.00 $0.00 $650.00

Contract Services/Marketing $42,344.51 $35,340.00 $2,589.15 $6,815.00 $26,506.61

Dues and Memberships $250.00 $250.00 $0.00 $250.00 $0.00

Equipment Charge/Copier $1.71 $50.00 $0.00 $0.00 $0.00

Girls Day Out $954.90 $750.00 $0.00 $0.00 $0.00

Miscellaneous $10.48 $50.00 $0.00 $0.00 $0.00

Computer Rental $1,500.00 $1,500.00 $125.00 $250.00 $1,250.00

Other Internal Charges $2,770.00 $0.00 $0.00 $235.00 $2,950.00

Total Expenditures $66,601.65 $53,615.00 $3,790.53 $9,626.38 $43,356.61

Difference ($14,911.31) $0.00 ($2,708.53) $35,022.38

Fund Balance $5,005.09

August

Fund Balance at Start of Fiscal Year $19,916.40 Fund Balance at Start of Fiscal Year $19,916.40

Year to Date $37,730.91 Year to Date $35,022.38

LESS 10% Total Revenue - Restricted Funds $4,356.68 LESS 10% Total Revenue - Restricted Funds $4,464.88

Subtotal $53,290.63 Subtotal $50,473.90

Pending Expenses $39,998.75 Pending Expenses $43,356.61

BALANCE AVAILABLE - Unrestricted Funds $13,291.88 BALANCE AVAILABLE - Unrestricted Funds $7,117.29

Contract Services/Marketing Budget

Monthly Actual Year

Direct Advertising Events Budget Activity To Date Pending

Green Friday $1,500.00 $0.00 $0.00 $1,500.00

Winter Glow $1,500.00 $0.00 $0.00 $1,500.00

Art Festival $500.00 $0.00 $0.00 $500.00

Jazz Festival $500.00 $0.00 $0.00 $500.00

Direct Advertising/Events Subtotal: $4,000.00 $0.00 $0.00 $4,000.00

Co-Op Advertising BudgetMonthly Activity

Actual Year To Date Pending

Co-Op Advertising $6,000.00 $1,353.45 $1,448.20 $918.00

Marketing Miscellaneous BudgetMonthly Activity


Year-round Advertising $20,000.00 $1,235.70 $5,366.80 $18,248.61

Visitors Guide & Posters/Wayfinding Signs $1,340.00 $0.00 $0.00 $1,340.00

Holiday Decorating ($2,000 of $4,000 under Internal Chgs.) $4,000.00 $0.00 $0.00 $2,000.00

Marketing Miscellaneous Subtotal: $25,340.00 $1,235.70 $5,366.80 $21,588.61

Total Contract Services/Marketing Budget $35,340.00 $2,589.15 $6,815.00 $26,506.61

Pending Contract Services

Caricaturist for Rally for the Alleys $1,675.00 $0.00 $0.00 $650.00

Other Internal Charges BudgetMonthly Activity


East Lansing Photo Contest donation $0.00 $0.00 $0.00 $350.00

Installation of banner danglers $0.00 $0.00 $0.00 $600.00

DPW charge to hang holiday wreaths $0.00 $0.00 $0.00 $2,000.00

Open Mic Sponsorship for FY15 $0.00 $0.00 $235.00 $0.00

$0.00 $0.00 $235.00 $2,950.00

DMB FINANCIAL REPORT - August 2015

July

REVENUES:

Charges for Services

SBS, Harper's, Crunchy's, Wild Goose Inn GLCVB ads $1,000.00

Wings Four NOAC ad $42.00

$1,042.00

Miscellaneous Advertising Revenues

Sale of gift cards at Hannah $40.00

Pending Contributions and Donations East Lansing Merchants Group $1,640.00

Pending Sponsorships MSUFCU sponsorship for 'Paint the Aves' $750.00

EXPENDITURES:

Direct Work Order Salaries August $750.00

Direct Work Order Benefits August $250.00

Computer Rental August $125.00

Towards Kathryn Gardner's Salary & Benefits August $74.94

DOWNTOWN MARKETING

Pending Events

Green Friday $1,500.00

Winter Glow $1,500.00

Art Festival $500.00

Jazz Festival $500.00

$4,000.00

Co-Op Advertising

State News Co-op ads - Black Cat Bistro, Peanut Barrel, Record Lounge, GoombaS $778.45

State News Black Cat Bistro co-op ad - INV 150729 $100.00

State News Co-op ads - Campus Corner, GoombaS $475.00

$1,353.45

Pending Co-Op Advertising

State News Co-op ad for Woven Art $300.00

City Pulse Co-op advertising - Massage & Wellness, Crunchy's, Splash of Color $618.00

$918.00

Year-round Advertising

Townsquare Media July Marketing Misc. - INV MCC-LAN-115075103 $150.00

Fox 47 Marketing Misc 7/1/15‐7/18/15 ‐ INV 613796‐1 $300.00

Comcast Spotlight Cable advertising - Sidewalk Sales $300.00

Platinum Plus Gift Cards.com - downtown gift cards $485.70

$1,235.70

Pending Year-round Advertising

FOX 47 Year-round Advertising Campaign $4,400.00

Comcast Year-round Advertising Campaign $4,404.00

Townsquare Media Year-round Advertising Campaign $2,210.00

Townsquare Media 8/21/15-8/30/15 - BTS advertising on 97.5 $140.00

Facebook Year-round Advertising Campaign $1,000.00

TXT180 Year-round Advertising Campaign $80.00

Stickeryou.com Decals for Gift Card Program $231.75

City Pulse Ad for Downtown Gift Card $352.00

NOAC ad $420.00

Downtown Gift Card marketing campaign $2,000.00

Platinum Plus Gift Cards.com ‐ downtown gift cards for Hannah $211.97

Platinum Plus Downtown gift cards EL Photo contest $379.45

Platinum Plus GiftCards.com - Downtown EL gift cards purchase for 'Paint the Aves' $623.44

Student Book Store Paint supplies for 'Paint the Aves' $216.00

'Paint the Aves' sponsorship $534.00

Homecoming Balloons $100.00

Placemaking Festival donation (See also $650 under Contract Services for caricaturist) $350.00

Comcast Spotlight BTS Advertising - INV NC746994 - 8/20/15-8/30/15 $296.00

Fox 47 BTS Advertising - INV 34938-1 - 7/27/15-8/30/15 & INV 34938-2 - 8/31/15 $300.00

$18,248.61

Pending Marketing Miscellaneous

Visitors Guide & Posters/Wayfinding Signs $1,340.00

Holiday Decorating $2,000.00

$3,340.00

Total Pending - Downtown Marketing: $26,506.61

Pending Contract Services

Platinum Plus for Business Goofy Faces Caricatures ‐ caricaturist for Rally for the Alleys $650.00

Pending Other Internal Charges

East Lansing Photo Contest donation $350.00

Installation of banner danglers $600.00

DPW charge to hang holiday wreaths $2,000.00

$2,950.00

Downtown Management BoardAugust 2015 Expenditure Detail

PLANNING, BUILDING & DEVELOPMENT Quality Services for a Quality Community

MEMORANDUM

TO: Downtown Management Board

FROM: Amy Schlusler, Community Development Specialist II

DATE: October 9, 2015

SUBJECT: Great Pumpkin Walk 2015

The 2015 Great Pumpkin Walk is just around the corner, and will be held on

Thursday, October 29, 2015 from 5:00-7:00 p.m. in downtown East Lansing.

Each year, the Downtown Management Board hosts a free trick-or-treating event in

which downtown businesses pass out candy to children in Halloween costumes.

The event is very successful, with businesses averaging the distribution of over

1,000 pieces of candy each.

This year, the DMB Business Relations Committee plans to co-host a line dancing

event, in which the Rattle Snake Stompers (a community line dancing group with

adult members from East Lansing, Haslett, and Holt) will perform pop culture

favorites such as the Monster Mash and Thriller.

The line dancing will take place solely in Ann Street Plaza, from 6-7 p.m.

Amplified sound will be played. The City Manager’s Office granted approval for

use of the amplified sound on September 25, 2015. No street closures will be

necessary.

Please let staff know if you have any additional questions.

City of East Lansing

PLANNING, BUILDING &

DEVELOPMENT

410 Abbot Road

East Lansing, MI 48823

(517) 319-6930 www.cityofeastlansing.com


MEMORANDUM


FROM: Amy Schlusler, Community Development Specialist II DATE: October 8, 2015 SUBJECT: Winter Glow Sponsorship At the September 16, 2015 DMB Marketing Committee meeting, Heather Surface and Ami Van Antwerp from the City Communications Department spoke about the events which will take place at this year’s Winter Glow, which will be held on Saturday, December 5 from 2 to 5 p.m. They will have ice carvings, photos with Santa, live music, horse and carriage rides, roasted chestnuts, merchant activities and other holiday-themed activities. The Communications Department is requesting that the DMB sponsor the event in the amount of $2,500 to subsidize the cost of the event rentals, music programming, marketing, and horse and carriage rides. For the title sponsorship, the DMB would be recognized on the event poster with our logo carved into an ice sculpture, the program guide, and other event materials which are distributed to hundreds of community members. This annual event attracts hundreds of visitors to East Lansing. The DMB budgeted $1,500 for the event this year, but donated $2,500 last year. The Marketing Committee voted unanimously to recommend that the Downtown Management Board purchase the $2,500 sponsorship for this year’s Winter Glow. If approved, funding would be taken from the Contract Services/Marketing line item of the DMB budget. To date, $25,941.75 remains within that line item.

City of East LansingPLANNING, BUILDING &

DEVELOPMENT410 Abbot Road




MEMORANDUM


FROM: Amy Schlusler, Community Development Specialist II

DATE: October 8, 2015

SUBJECT: Holiday Wreaths & Garland

Every year the Downtown Management Board purchases wreaths and garland to be

placed around downtown East Lansing. The decorations are delivered in early

November and are installed just before the Thanksgiving Holiday.

At their September 16, 2015 meeting, the DMB Marketing Committee reviewed the

three proposals as outlined in the attached table.

Although not the lowest proposal, staff had recommended working with Petra

Flowers to have them match the lowest bid. If Petra Flowers is not able to match

this bid, staff recommends still placing an order with Petra Flowers because of the

existing partnership from previous years, quality of product the company produces,

and to promote a DMB business.

The Downtown Marketing Committee voted unanimously to approve staff’s

recommendation to purchase the holiday decorations from Petra Flowers in the

amount of $2,141.75. Staff will contact Petra Flowers about matching the lowest

bid of $2,109.85.

Funding for the purchase of the Holiday garland and wreaths is budgeted within the

existing FY 16 budget, and would be taken from the Contract Services/Marketing

line item of the budget.

Please let staff know if you have any questions.

Attachment


PLANNING, BUILDING &

DEVELOPMENT

410 Abbot Road



Total

66 $26.00 x66 $1,716.00 66 $27.75 x66 $1,831.507 $16.95 x7 $118.65 7 $35.75 x7 $250.25

$1,834.65$60.00 $60.00

Delivery Charge 15% freight charge 275.2-$300.00 Total $2,141.75Total 2109.85*

66 34.99 $2,309.3410 55.24 $552.401 25' length white pine roping 31.44 $31.44

Total 2431.18**

*Based on last years shipping rate**Do not have last years items in stock, can't give us accurate quote for a few weeks

Holiday Decoration Proposals 2015

Delivery Charge

Van Atta's Flower Shop28" wreaths with cone and red bow50' length white pine roping

Cottage Gardens

28" wreaths with cones and red bow75’ length white pine roping

Petra Flowers

28" wreaths with cones and red bow75' length white pine roping


MEMORANDUM


FROM: Amy Schlusler DATE: October 9, 2015 SUBJECT: Rally for the Alleys Event Follow-Up On Wednesday, October 7, 2015, the Downtown Management Board and Greater Lansing Association of Realtors co-sponsored the Rally for the Alleys event that was held in downtown East Lansing from 4-7 p.m. This event served as a kick-off for the East Lansing Artist Alleys campaign. For the event, three key locations were transformed with additional bistro tables and chairs, musicians, food, board games, a photo booth, and community activities for visitors to enjoy. The locations that hosted activities were as follows: Ann Street Plaza and the Grove Street Alleyway; East Plaza of the Marriott Hotel; and the Division Street Alleyway (500 block). Hundreds of people visited the location, and informational materials were distributed regarding the campaign. Attached you will find a copy of a postcard that is being distributed throughout the community with information about the East Lansing Artist Alleys campaign, as well as a detailed list of all activities that occurred during the Rally for the Alleys event. Please let staff know if you have any additional questions. Attachments





Join us in creating a more beautiful downtown East Lansing!




Let’s beautify and energize downtown East Lansing together! Residents, community realtors and

City representatives have created a fundraising campaign to enhance downtown East Lansing.

With your help, two downtown alleys will be brought to life with community art, outdoor seating, family-friendly games and more...

East Lansing loves funbean bag toss area and game tables

East Lansing loves nightlifeadded lighting in the alleys to enhance the evening

ambiance

East Lansing loves being greenplanters, landscaping and recycling containers

If the fundraising goal of $45,000 is met, every dollar donated will be matched by the MEDC, thanks to the Public Spaces Community Places

program.

The fundraising campaign runs from September 30 through November 12, 2015. For more information,

visit www.patronicity.com/ELArtistAlleys.






ambiance



program.








ambiance



program.








ambiance



program.



Rally for the Alleys Event

Speakers List—Ann Street Plaza (Chairs Set Up on Stage with Lectern)

*The Speakers Program will begin at 4:15 p.m. Speakers will be seated on stage.

Nathan Triplett, Mayor of East Lansing

Dan Gilmartin, Michigan Municipal League

Fred Kent, Project for Public Spaces

Katharine Czarnecki, MEDC

Matthew Robertson, President of Greater Lansing Association of Realtors

Kelly Arndt, Director of East Lansing Prime Time Seniors Program

Location 1: Ann Street Plaza

Information Tent/GLAR Tent-Directly Left of Stage

-2, 8 ft. tables placed under 10 X10 Tent for GLAR materials—Staffed by GLAR

-2, 6 ft. tables placed under 10X10 tent with Acceptance of Checks/Credit Card Donations & Information

about the project —Staffed by City

-Easels/Zip Ties with Alley Renderings placed near stage

Activities Area-Center of Plaza

-Addition of 1 Bistro Table & Chair -2 Card Tables in center area to include: Life Size Jenga and Life Size Checkers -Caricaturist to sit on stage following speeches -Buckets of Chalk placed in corners of the avenue for people to draw/Respond to Artist

Library Activities Area-Front of Plaza (near Fieldhouse)

-Bubble Board 2, 8ft. tables for 3-D Printers and Library Materials

Food Vendor Area-In Front of El Azteco

1 6 ft. Table: El Azteco Chips and Salsa 1 8 ft. Table: Velvet Caramel Corn and Candy

Musician-Right of Stage Band: Swift Brothers

Location 2: East Plaza--Marriott

Activities Area—Center of Plaza -Addition of Adirondack Chairs (2 adult, 2 kids) -Addition of 2 Card Tables with board games

Caricaturist—Front of Plaza, Near Stairwell

Photo Booth Area—Front of Plaza

Musician-Back of Plaza, Near Sculpture Solo Artist: Chad

Location 3: 500 Block Alleyway

Information & Donation Area- Near Sweet Lorraine’s -2, 4ft. tables set up to accept Cash/Check donations -Prime Time Seniors manage free give-away to patrons -Zip Tie Renderings /Place alleyway renderings under tent Activities Area-Center of Alleyway -Addition of Bistro Table and Chair -2 Card Tables in center area to include: Life Size Chess and Board Games -Buckets of Chalked placed in areas for persons to draw/respond to Chalk Artist Food Vendor Area Velvet Treats Musician-Back of Alleyway Biddle Band


MEMORANDUM


FROM: Amy Schlusler DATE: October 9, 2015 SUBJECT: Sponsorship for EL Artist Alleys Project As the fundraising campaign is currently taking place for the East Lansing Artist Alley project, staff requests that the Downtown Management Board consider a donation of $500.00 towards the campaign. If this project meets its crowd-funding goal of $45,000, several improvements would be made within the DMB district, specifically in the alleyways located off of Grove Street and Division Street in downtown East Lansing. Those public improvements include: -Installation of a community fused, glow glass mosaic in the 500 block of downtown East Lansing (The mural would be completed by East Lansing Prime Time Seniors and students from MacDonald Middle School.) -Installation of a painted art mural with an “I Love East Lansing theme” within the Grove Street alleyway -Installation of additional lighting in both locations -Installation of planters, flowers, and landscaping in both locations -Installation of patio furniture and public seating in both locations If approved, funding would be taken from the Unrestricted Fund balance. To date, $7,682.15 remains within this line item of the budget. Please feel free to contact staff with any additional questions regarding the proposed project.





PLANNING AND COMMUNITY DEVELOPMENT Quality Services for a Quality Community

MEMORANDUM


FROM: Amy Schlusler, Community Development Specialist II DATE: October 8, 2015

SUBJECT: ‘Paint the Aves’ Event Follow-Up

The City of East Lansing, East Lansing Downtown Management Board, MSU Homecoming Committee, and MSU Alumni Association hosted the inaugural ‘Paint the Aves’ window painting competition in downtown East Lansing from Monday, September 28, 2015-Sunday, October 4, 2015. During the competition, 26 Michigan State University Student Groups painted business windows in recognition of the 2015 Homecoming Week. Enclosed please find a detailed list of the student groups and businesses that were paired and participated in the competition. Prior to receiving approval to participate, all student groups were required to submit a signed Student Participation Agreement, along with a sketch of what the group intended to paint on the business windows. In addition, businesses owners signed Business Participation Agreements, granting students permission to paint on their windows. A jury of seven individuals, representing the East Lansing City Council, East Lansing Downtown Management Board, East Lansing Art Festival, East Lansing Arts Commission, and Michigan State University staff met on Tuesday, September 30, 2015 to jury the windows. Enclosed you will find a copy of the rubric that was used during the jury. A press conference was held on Friday, October 2, 2015 in Ann Street Plaza, publically announcing the winners. All members of the winning student teams were presented with downtown East Lansing gift cards. As a fun surprise, two student groups actually tied for second place. As the entire project was under budget, staff decided to award both teams with downtown East Lansing gift cards. Staff will share photos of the painted business windows during the board meeting on October 13, 2015. Please don’t hesitate to contact staff with any additional questions. Attachments

City of East LansingPLANNING AND

COMMUNITYDEVELOPMENT



Business/Students participating in 'Paint the Aves' 2015

Business Business Contact Business Email Student Group Student Contact Name Student Email

1. MSUFCU Emily Dimaria [email protected] 1.Korean Christian Group Michelle Chow [email protected]

2. Buffalo Wild Wings Aaron Wiener [email protected] 2. ASMSU Nicole Gross [email protected]

3. Student Book Store Mike Wylie [email protected] 3. MSU Polo Team Katie Humble [email protected]

4. Goomba's Pizza Gail Sutton [email protected] 4. Delta Phi Epsilon Sorority Madeline Roman [email protected]

5. Spartan Corner Connie Harper [email protected] 5. Panhellenic Council Rebecca Ruhlman [email protected]

6. Great Clips Christy Lake [email protected] 6. Honors College Activities Board‐‐Team 1 Rachel Griffin [email protected]

7. Splash of Color Tattoo Kris Lachance [email protected] 7. Honors College Activities Board‐‐Team 2 Elise Foss [email protected]

8. Beggar's Banquet Craig Collier [email protected] 8. Design for America MSU Linda Lay [email protected]

9. Peanut Barrel Joe Bell [email protected] 9. TedXMSU Irene Li [email protected]

10. Noodles and Company Kelly Parks [email protected] 10. MSU Young Life Madalyn Carlson [email protected]

11. Campus Street Sportswear Dave [email protected] 11. Snyder‐Phillips Residence Hall Matt Schultz [email protected]

12. Silver and Beyond Siham Baladi [email protected] 12. Community Relations Coalition Sarah Wallace [email protected]

13. Urban Outfitters Amber Nichols [email protected] 13. Alpha Pi Omega Barret Campbell [email protected]

14.Leos Coney Island Nick [email protected] 14. Kappa Alpha Pi Paige Brown [email protected]

15.Potbelly Sandwich Dylan [email protected] 15. MSU Ultimate Frisbee McKenna Curcio [email protected]

16.Field House Lindsay [email protected] 16. Residence Halls Association Amanda Hohly‐Seng [email protected]

17.Curious Book Shop Ray Walsh [email protected] 17. Team Element Ashley Kortz [email protected]

18. Harpers Shelly Toth [email protected] 18. MSU Dressage Maura Timmons [email protected]

19. State News Colleen Curran [email protected] 19. MSU Alumni Executive Team Lauren Pereny [email protected]

20. The Record Lounge Heather [email protected] 20. MSU Democrats Alex Noffsinger [email protected]

21. Moosejaw Tiffany [email protected] 21. MSU Telecasters A Tony Yang [email protected]

22. Campus Corner Marilyn [email protected] 22. MSU Telecasters B Tony Yang [email protected]

23. Threads Cory Quin [email protected] 23. MSU Korean Buddhist Organization Jung Yee [email protected]

24. CRMC Addie [email protected] 24. Royal Plaiers Lauren [email protected]

25. City Hall Amy [email protected] 25. Spartan Batallion Army ROTC Becca Rosenblatt [email protected]

26. City Hall Amy [email protected] 26. United Nations Monica Watt [email protected]

Business Name:________________________

Judge: ________________________________

Craftsmanship: • neatly executed design

1 2 3 4 5 6 7 Total: _____

Creativity: • originality of design • good use of overall space

1 2 3 4 5 6 7 Total: _____

Spirit: • Incorporates MSU & East Lansing community imagery

• Use of MSU and East Lansing in design in a positive way

1 2 3 4 5 6 7 Total: _____

Adherence to Homecoming Theme: • 2015 Theme: Spartans Take the World Stage; incorporate theme or homecoming in general

1 2 3 4 5 6 7 Total: _____

Total Score: _______________

Score Card

Business Name:________________________

Judge: ________________________________

Craftsmanship: • neatly executed design

1 2 3 4 5 6 7 Total: _____

Creativity: • originality of design • good use of overall space

1 2 3 4 5 6 7 Total: _____

Spirit: • Incorporates MSU & East Lansing community imagery

• Use of MSU and East Lansing in design in a positive way

1 2 3 4 5 6 7 Total: _____

Adherence to Homecoming Theme: • 2015 Theme: Spartans Take the World Stage; incorporate theme or homecoming in general

1 2 3 4 5 6 7 Total: _____

Total Score: _______________

Score Card

DOWNTOWN MANAGEMENT BOARD Marketing Committee

City of East Lansing Downtown Management Board Marketing Committee Minutes – (9/16/2015) – Page 1 of 3

SYNOPSIS

September 16, 2015 - 8:00 a.m.

410 Abbot Road

Court/City Council Conference Room

Present: Jeffrey Kusler, Mike Krueger, Ray Walsh

Staff Members Present: Amy Schlusler, Juliann Otto, Terri Soliday, Ami Van Antwerp,

Heather Surface

Guests: Kevin Manz, FOX 47 TV

1) Winter Glow Sponsorship

Ami Van Antwerp and Heather Surface from the Community Events Department described

the additional events which will take place at the Winter Glow event this year, which will

be held on Saturday, December 5 from 2 to 5 p.m. Schlusler said last year this was a joint

venture with Green Friday. She indicated the DMB budgeted $1,500 for this event, but last

year donated $2,500. Van Antwerp said this year they are asking businesses to offer

specials on Green Friday, which would be good on Saturday also. Surface said the City’s

budget is around $3,000 this year, and they also have approached the Arts Commission.

Walsh moved to recommend a $2,500 sponsorship for Winter Glow; Krueger seconded the

motion. Vote: All yeas. Motion carried unanimously.

2) Proposed DMB Holiday Co-Op Ad Format with Fox 47

A) Proposed DMB Holiday Co-Op

Schlusler mentioned that FOX 47 is offering 15-second commercials for ‘Paint the Aves.’

She indicated Kevin Manz from FOX 47 is proposing is to allow two non-competing local

East Lansing merchants to sign up for one 30-second holiday campaign commercial.

Manz explained that the format would be a 5-second DMB commercial, 10 seconds for one

business, 10 seconds for the second business, and close with the DMB for 5 seconds; i.e.

“Shop Downtown East Lansing for the Holidays.” One commercial would cost $980. He

stated he would create a new animation for free for the video. He said the commercials

MEMBERS

Joyce Banish

Michael Krueger

Jeffrey Kusler

Ray Walsh

Vivian Keeney

Staff Liaison

Amy Schlusler

(517) 319-6931


DEPARTMENT OF

PLANNING , BUILDING

AND DEVELOPMENT

410 Abbot Road




would play for two weeks and the advertising schedule would include the new FOX Morning News at 7

a.m. Schlusler said that the DMB would offer co-op advertising dollars for these ads, which would be

$245 for each business.

Krueger moved to recommend approval of up to 10 DMB holiday co-op 30-second commercials with

FOX 47; Walsh seconded the motion. Vote: All yeas. Motion carried unanimously.

B) Business Co-Op Participation to Date

Schlusler provided a spreadsheet showing which businesses have used co-op dollars to date. She

indicated there is $3,733.80 remaining in the co-op advertising budget.

3) Purchase of Holiday Decorations

B) Quotations from Vendors

Otto stated she received three quotes for the purchase of holiday garland and wreaths. She said staff

recommends working with Petra Flowers and ask them to match the lowest bid; and if they are not able

to match the bid, to still place an order with them because of the existing partnership from previous

years, quality of product the company produces, and to promote a DMB business.

Krueger moved to recommend approval of the purchase of holiday wreaths and garland from Petra

Flowers for up to $2,141.75; Walsh seconded the motion. Walsh noted that Petra’s bid was only $31.90

higher than the lowest bid. Vote: All yeas. Motion carried unanimously.

4) ‘Paint the Aves’ Update

A) Business Participation List

B) Student Group Participation List

C) Program Activities to Date

Schlusler said that 17 businesses have signed up to participate and they now have six student groups.

She indicated staff will extend the sign-up period for student groups until next Thursday. She hopes to

get 15 student groups to sign up. She mentioned that SBS will let the DMB order painting supplies at

cost. She noted that MSUFCU will be sending in a $750 sponsorship. She said the contest will be juried,

and the winner will be announced before the Homecoming Parade on October 2.

5) Gift Card Update

A) Status of Merchant Sign-up

Schlusler reported they now have downtown East Lansing gift cards for sale at Hannah Community

Center, and that approximately 30 downtown businesses are accepting the gift card. She said staff will

be ordering decals for businesses to put in their windows. She indicated staff distributed posters and

welcome packets to the businesses.

B) Gift Card Sales at Hannah

Schlusler said three downtown gift cards have been purchased at Hannah.


6) Proposed Plans for Fall Festival

A) Event Activities

Schlusler said this is now being called the “Rally for the Alleys” event. She said the City of East

Lansing is applying for MEDC funding to revamp the alleys. If funded, there will be an artist mural and

temporary tables and chairs in Ann Street Plaza, and in the 500 block they are proposing a mosaic by

junior high school students and seniors, patio tables and chairs, and additional lighting. She said the

event will be on October 7 from 4 to 7 p.m. She indicated there are speakers lined up and described the

other activities for the event. The DMB is hiring two caricaturists for the children’s area and will have

street musicians. She noted the fundraising period is between September 30 and November 12, and

$45,000 has to be raised during that time in order to receive the matching grant from the MEDC. She

said the Greater Lansing Association of Realtors is the other sponsor for the event, and the DMB will

probably not be spending the entire $1,000 which they allocated. She mentioned the DMB will be giving

away gift cards at the event.

B) DMB Text Marketing/Gift Card Drawing

Otto reported at the Rally for the Alleys there will be information on text marketing at the information

table. She indicated whoever signs up for text marketing on the DMB website between 4 and 7 p.m. will

be entered into a raffle.

7) Follow-up to Fall Welcome Week and other Staff Reports

Schlusler said Fall Welcome Week went well.

Schlusler stated the photo contest will continue through the end of October. She indicated staff will

continue to work on the Visitors Guide and may use some of the photos submitted for the photo contest.

She said they hope to have the new Visitors Guides out by early November.

She also reported that the Velvet A Candy Store ribbon cutting was held last Saturday. Schlusler stated

she should have the metrics for coupons used from the parking brochure at the next meeting.

The meeting adjourned at 5:03 p.m.


MEMORANDUM


FROM: Amy Schlusler, Community Development Specialist II DATE: October 8, 2015 SUBJECT: FOX 47 TV 2015 East Lansing Holiday Campaign At the September 16, 2015 DMB Marketing Committee meeting, Kevin Manz, Account Manager for FOX 47 TV, presented a holiday commercial campaign for the Board’s consideration. Two non-competing local East Lansing merchants may sign up for one 30-second holiday campaign commercial. The format would be a 5-second generic DMB commercial, 10 seconds for the first business, 10 seconds for the second business, and close with another DMB commercial for 5 seconds; i.e., “Shop Downtown East Lansing for the Holidays.” One commercial would cost $980. He will create a new animation for free for the video. The commercials would play for two weeks, and the advertising schedule would include the new FOX Morning News at 7 a.m. The DMB would offer co-op advertising dollars for these ads, so it would cost each business $245. There is currently $3,633.80 available in co-op funds. The Marketing Committee voted unanimously to recommend approval of up to ten (10) DMB holiday co-op 30-second commercials with FOX 47. Please let staff know if you have any questions. Attachment





DOWNTOWN MANAGEMENT BOARD Marketing Committee

City of East Lansing Downtown Management Board Business Relations Committee Minutes – (9/17/2015) – Page 1 of 3

SYNOPSIS September 17, 2015 - 8:00 a.m. 410 Abbot Road Conference Room A Present: Connie Harper, Luke Hackney Staff Members Present: Amy Schlusler, Juliann Otto 1) Paint the Aves Schlusler reported said that to date, 18 businesses and eight student groups have signed up to participate in the Paint the Aves program. She indicated staff will extend the sign-up period for student groups the following Thursday. Schlusler said staff hopes to get 15 student groups to sign up. She mentioned that SBS will let the DMB order painting supplies at cost. She noted that MSUFCU will be sending in a $750 sponsorship. She said the contest will be juried, and the winner will be announced during a press event on October 2. 2) Rally for the Alleys Schlusler said that planning is underway for the Rally for the Alleys event, being held in downtown East Lansing on Wednesday, October 7, 2015 from 4 to 7 p.m. This event will serve as a public kick-off for a fundraising campaign for the East Lansing Artist Alleys project. Schlusler said that the Speakers Program has been set, and is scheduled to begin right at 4:15. Fred Kent, of the Public Spaces Community Spaces program will provide a keynote address. In terms of activities, Schlusler said that a minimum of three musical groups will be hired. Two caricaturist will be hired, and staff is working with the Michigan Municipal League to rent temporary bistro tables and chairs that will be placed in the alleyways. Schlusler added that the Greater Lansing Association of Realtors is the other sponsor for the event. She mentioned the DMB will be giving away gift cards at the event. 3) Great Pumpkin Walk Schlusler shared that she had been contacted by a community line dancing group about wanting to partner with the Downtown Management Board and perform during the

MEMBERSJoyce Banish

Michael KruegerJeffrey Kusler

Ray WalshVivian Keeney


(517) 319-6931


PLANNING , BUILDINGAND DEVELOPMENT




Great Pumpkin Walk. She shared that the group would perform Halloween favorites such as “Thriller” and the “Monster Mash.” Community members would be invited to line dance alongside the performances. Schlusler shared that there would be no cost to the DMB for the group to perform. However, the group had requested the use of amplified sound, so that they could play the music from a sound system. Committee members were supportive of this proposed partnership and asked that staff reach out to receive proper permission for the use of amplified sound for the event. 4) Art Hop Schlusler shared with committee members that she had attended a regional meeting regarding the possible implementation of an “Art Hop” throughout the Greater Lansing region. For this proposed event, businesses in various commercial regions (e.g. Downtown East Lansing, Old Town, and REO Town) would each host an Art Hop once during the Spring/Summer months. During the Art Hop, businesses would agree to partner with local artists and display their work in their businesses for a few hours to sell. By doing so, several businesses generally receive more foot traffic and sell goods of their own. Schlusler said that she had attended an Art Hop in Kalamazoo the previous July and that it was successful. She said that she will continue to share updates with committee members as they become available. 5) Gift Card Update A) Status of Merchant Sign-up Schlusler reported they now have downtown East Lansing gift cards for sale at Hannah Community Center, and that approximately 30 downtown businesses are accepting the gift card. Committee members discussed the idea of designing a specific, notable gift card envelope that could be placed with the card when sold at the Hannah Community Center. Committee members felt that it would continue to aid in the branding of the card. Schlusler and Otto said that they would reach out to Outer Graphics regarding the design on an envelope. 6) Follow Up To East Lansing Photo Contest Schlusler shared that at the last DMB Marketing Committee meeting, members had approved a sponsorship of up to $350.00 plus service fees, to provide winners of the photo contest with Downtown East Lansing gift cards. Within the $350.00 sponsorship, a new category had been created for “Downtown East Lansing.” For this category, an applicant must submit a photo that was taken in downtown East Lansing. The prize for this will be $100.00.


7) Follow-up to Velvet Ribbon Cutting Schlusler reported that the Velvet A Candy Store ribbon cutting was held last Saturday. She said that Mayor Triplett spoke at the event, and free samples were provided to attendees. 8) Follow-Up to Fall Welcome Week Schlusler said that she had heard from downtown businesses that they were busy the first week of the MSU school year. She also reported that she had not heard any complaints. The meeting adjourned at 9:03 a.m.

PRICE:Most important when I’m buying textbooks

A division of the National Association of College Stores

Brought to you byFunded by

Student Watch™

Behavior and Trends of Student Consumers

Student Watch 2012:Student Attitudes and Perceptions

Funded by

Linking Course Materials to the Connected College Student

nCampusRESEARCH

• Students’buyinghabitsofcoursematerials,includingrentals

• Students’usageofeBooks,eReaders,&smartphones

• Satisfactioncomparisonofcampusstoresandonlineretailers

• Essentialhighlightsanddatatables

Special Store Price(Colleges and Universities Only)

$119!www.nacs.org/store

FD.076.11.11

Did you know? Since its inception in 1983, the NACS Foundation has disbursed $2.8 million+ for industry education and research, including funding for Student Watch, now in its 20th year.

It takes a solid Foundation to build a stronger future.

Enjoy this complimentary report that highlights student attitudes and shopping habits—where students shop, what they buy, and how much they spend.

Why this Market Research is Valuable• Informationonstudents’discretionaryincome,financialaid, and course material purchases and usage provides insight on buying behavior. • Understandingpersonaltechnologyusagesuchastablets, cellphones,andeBooksisessentialaswebecomemoreof an e-world.• Trackingchangesinshoppinghabitshelpscollegesand universities to better serve students.

ThisreporthighlightsselectedfindingsfromStudentWatchandStudentPanelStudiesconductedbyOnCampusResearch,theresearchdivisionoftheNationalAssociationofCollegeStores(NACS).InformationispublishedineachissueofThe College Storemagazine’sCollegiate Market Watch section.

www.nacs.org/research

A division of the National Association of College Stores

Results from Student Watch studies and the OnCampus Research Student Panel

Students Balance Sweets with Fruits and VeggiesTop 10 Ready-To-eaT Snack FoodS

conSumed by STudenTS (paST 7 dayS)

overall Females males

Fresh fruit 61% 64% 56%

Gum 50% 55% 44%

Cookies/Pastries 45% 45% 44%

Fresh vegetables 42% 46% 38%

Potato chips 42% 40% 43%

Ice cream/Frozen treats 38% 39% 36%

Nuts/Seeds (e.g., peanuts, almonds, sunflowers seeds) 36% 36% 36%

Granola bars/Trail mix bars 35% 38% 32%

Crackers 33% 36% 29%

Candy bars 32% 31% 34%

of students reported consuming coffee.

39%

Most college students don’t have the free time to create home-cooked meals on a regular basis, let alone the appliances and space to make that happen. For these reasons, prepackaged and ready-to-eat snack foods are popular with students and at times are a necessity.

When asked to select the ready-to-eat snack foods they’d consumed within the past week, fresh fruit, cookies, pastries, and fresh vegetables were chosen by the largest percentage of students. Potato chips and ice cream were also enjoyed by a large number of students, while cottage cheese cups and snack cakes were among the least-consumed snack items. Source: Student Watch 2011: Retail Edge: Insights Into Your Core Consumer on Campus

Bottled H2O Tops with StudentsMany college stores designate at least a small section of space to snacks and beverages. Students

appreciate the convenience of these grab-and-go items, which are a great way for college stores to boost sales.

Keeping that in mind, OnCampus Research recently asked students about their daily beverage and snack consumption. Specifically, students were asked to select the beverages and snacks they’d

consumed within the past seven days. Bottled water, milk, and soft drinks were the most commonly consumed beverages by college students overall.

Interestingly, just 14% of students said they’d consumed energy drinks within the past week; however, 39% reported consuming coffee. A higher percentage of female students reported drinking hot tea and specialty coffee drinks, such as cappuccinos and lattes, while more male students reported consuming soft drinks, sports drinks, and energy drinks.

beveRageS conSumed

wiThin The paST 7 dayS

overall Females males

Unflavored bottled water 61% 64% 57%

Milk 56% 53% 59%

Soft drink (non-diet) 52% 46% 58%

Fruit juice 47% 44% 49%

Hot coffee 39% 41% 37%

Hot tea 27% 32% 22%

Sports/Athletic drink 25% 16% 36%

Specialty coffee drink 25% 30% 20%

Flavored iced tea 25% 24% 26%

Diet soft drink 24% 26% 21%

Lemonade 21% 20% 22%

Iced coffee 15% 16% 14%

Unflavored iced tea 14% 15% 13%

Energy drink 14% 10% 19%

Flavored bottled water 12% 12% 11%

Nondairy milk substitute 9% 11% 7%

None of these 1% 1% 1%

Source: Student Watch 2011: Retail Edge: Insights Into Your Core Consumer on Campus

From The College Store Magazine | NACS

Most Students Devote Time to Social Media and Fitness Students were also asked which activities they had participated in within the past month. The top activities

were: using a social networking site (74%), exercising (63%), and using a digital camera to take a picture (55%). In addition, nearly half the students reported making an online purchase within the past month.

When the data are segmented by class status, gender, and age, several interesting differences emerge. For instance, a smaller percentage of graduate students are reading the campus newspaper (28%). More males reported attending on-campus activities than females, while more females reported reading magazines and reading books not required for class.

A much higher percentage of younger students reported accessing a social networking site within the past month when compared to older students. More specifically, 84% of students under 21 said they accessed a social networking site within the past 30 days, compared to just 44% of students 35 and older.

Top 10 acTiviTieS paRTicipaTed in by STudenTS (paST monTh) overall Females males

Used a social networking site 74% 75% 72%

Exercised or worked out 63% 62% 64%

Used a digital camera to take a picture 55% 63% 46%

Made an online purchase 50% 49% 51%

Read a magazine 47% 52% 42%

Attended a campus event (non-sports related) 41% 39% 43%

Read a campus newspaper 40% 37% 43%

Used a discount coupon 40% 45% 33%

Read a newspaper (does not include a campus newspaper) 39% 37% 41%

Read a book (not required for class) 38% 40% 35%

of students exercised or worked out.

63%


Few College Students Report Owning E-Reader Devices

YES8%

NO92%

do you cuRRenTly own

an eReadeR device?

Students Utilizing Apple iPhone as an eReader DeviceBased on Student Panel responses, the Apple iPhone, used in conjunction with an

iPhone app, is the most commonly owned eReader device. More than half of students surveyed indicated they purchased their eReader for leisure reading, while 33% said they purchased the device for school use.

The length of time students have owned their eReader varies. However, almost a quarter of college students reported owning their eReader device for more than a year, while only 14% had purchased one in the past month.

Source: OnCampus Research Student Panel Electronic Book and E-Reader Device Survey 2011

e-ReadeR deviceS owned by STudenTS

Apple iPhone* 24%

Barnes & Noble Nook 22%

Amazon Kindle 3 16%

Amazon Kindle DX 16%

Apple iPad 14%

Amazon Kindle 2 10%

Apple iPod touch 10%

Sony Pocket Edition 8%

Other 14%

*Students were instructed to select only if they read electronic books via iPhone apps.

A recent OnCampus Research Student Panel survey found that 92% of students indicate they currently do not own an e-reader device. Of those students, 59% said they don’t plan to purchase one in the next three months. Another 36% said they were unsure whether they would buy one. Only 5% of the respondents stated that they planned to purchase an e-reader device sometime in the near future.

Of the students who don’t plan to purchase an eReader device any time soon, around 42% stated their primary reason is that they simply prefer print books. One-third of these students aren’t quite sure how an eReader device would benefit them, and 18% believe them to be too expensive or are waiting for prices to drop.




Print Textbooks Remain the Preferred Textbook OptionSpecifically, 74% of college students indicated that if the choice were entirely up to

them, print textbooks would be their top option when taking a class. About one quarter (26%) of students stated they would prefer a digital/electronic textbook over the traditional print version.

Of the students who prefer print, more than half indicated they didn’t favor digital textbooks because they simply preferred print to digital. Around 14% said their primary reason for not preferring digital is that you lose access to content after the end of the semester. Other reasons include: no buyback option (7%), no digital/electronic textbooks available for the classes they are taking (5%), and the professor uses the print copy (5%).

Of the students who prefer digital, 83% stated they favor digital over print because it reduces the weight of textbooks in their backpack. Another 78% like digital because all their required course materials are in one place at all times. Other top reasons include saving paper (69%), convenience (64%), price (63%), and they prefer technology (42%).


of college students indicated that if the choice were entirely

up to them, print textbooks would be their top option

when taking a class.

74%

Printed textbook74%

Digital/Electronictextbook

26%

STudenTS’ pReFeRRed TexTbook

opTion when Taking a claSS


A third of the student respondents who had recently purchased an eBook specified that the main purpose was specifically leisure reading.

34%

Students Report Few Electronic Book Purchases

Approximately 13% of college students reported purchasing an electronic book within the previous three months, according to the findings of a recent OnCampus Research student panel survey. More than 600 students participated in the survey, fielded in early October, which focused on college student usage of eBooks, as well as their interest in and usage of eReader devices. The typical survey respondent was a female upperclassman between the ages of 18 and 24.

in The paST ThRee monThS, have you

puRchaSed an ebook?

YES13%

NO87%

Source: OnCampus Research Student Panel Electronic Book and E-Reader Device Survey, fall 2010


Majority of Student eBook Purchases Are Required Course Materials

Of the 13% of college students who indicated they had bought an eBook within the past 90 days, nearly six out of 10 (56%) stated that the primary purpose of purchase was to obtain required course material for class. Of these students, two-thirds (66%) indicated the required course material was an electronic/digital textbook, while approximately 30% said it was an electronic trade book required for the course.

Interestingly, a third of the student respondents who had recently purchased an eBook specified that the main purpose was specifically leisure reading.


college STudenTS’ pRimaRy puRpoSe FoR puRchaSing an ebook

Required course material 56%

Leisure reading 34%

Learning (other than for class) 8%

Other 3%

Laptops and Netbooks Most Common Devices Students Use to Read eBooks

Approximately 77% of the students who recently purchased an eBook indicated that they used a laptop computer or netbook to read their eBook. A third (30%) of the students selected a desktop computer to read their eBook, while a much lower percentage (19%) said they used a smartphone or PDA (e.g., iPhone, BlackBerry). Another 19% reported using an eReader (e.g., Kindle or Nook). A tablet (e.g., iPad) was the least common reading device employed by students, selected by only 4%.


Nearly six out of 10 stated that the primary purpose of their eBook purchase was to obtain required course material for class.

56%

deviceS uSed by STudenTS To Read e-bookS

Laptop computer/Netbook 77%

Desktop computer 30%

Smartphone/PDA (e.g., iPhone, BlackBerry) 19%

eReader device (e.g., Kindle, Nook) 19%

Tablet (e.g., iPad) 4%


Changes in Shopping HabitsIn the most recent Student Watch study,

OnCampus Research provided students with a list of statements on shopping habits and asked them to indicate whether they agreed or disagreed, using a scale of 1-strongly disagree to 5-strongly agree.

The results show that nearly 75% of students agree or strongly agree that, compared to one year ago, they are comparing prices more often before making a purchase.

Two-thirds of students (66%) agree or strongly agree they are more concerned with running out of money for college than they were just 12 months ago. However, compared to the Student Watch 2009 results for the same question, there has been a decrease in the percentage of students who say they have switched to buying some less-expensive brands.

In addition, although the buzz surrounding eBooks and digital book readers is in full force, just 18% of students say they’re buying more electronic products today (down from 24% in 2009) and only 18% agree that they have more money to spend (also down, from 25% in 2009).

Source: Student Watch 2011: Retail Edge: Insights into Your Core Consumer on Campus

Purchases Planned for the Near FutureIn addition to where they recently shopped, students were also

asked to list the items they plan to buy in the upcoming months.Personal care items, such as deodorant and toothpaste, were

indicated by the largest percentage of students (58%) as items they plan to purchase within the next three months. Interestingly, the second-most-selected item was shoes, with approximately 57% of students saying they plan to buy new shoes/footwear within the next 90 days.

When the data are segmented by gender, 63% of females plan to buy shoes in the near future. Also, 54% of females plan to purchase laundry and cleaning supplies, compared to 39% of males. In addition, approximately 30% of females plan to purchase greeting cards, while just 16% of males plan to make this type of purchase.

percentage of Students who “agree” or “Strongly agree”

2009 2011

I compare prices more often before I buy something. 79% 75%

I am more concerned about running out of money for college. 66% 66%

I am using more coupons and other discount offers to save money. 62% 57%

I am less likely to buy impulse items. 60% 55%

I am shopping more in discount stores. 56% 55%

I have switched to buying some less-expensive brands. 66% 54%

I am spending more on entertainment. 21% 20%

I am buying more electronic products today. 24% 18%

I have more money to spend. 25% 18%

I am buying more designer-brand clothing. 11% 13%

63%of females plan to buy shoes in the near future.


of students shopped at

Walmart, with Target as a

close second at

58%.

62%Confusion Over College Store Ownership

More than a third (38%) of students do not know who owns their college store. This indicates a great opportunity for college store staff to educate students about the store ownership model and the benefits it provides to the campus.

Source: Student Watch 2011: Confessions of College Student Consumers

STudenTS’ peRcepTion oF college SToRe owneRShip

College/University 58%

Not sure 38%

Students 1%

Small-business owner 1%

Other 1%

Chain (e.g., Barnes & Noble) 1%

Recently Shopped StoresStudent Watch 2011 results indicate that, on average,

students have $179 per month to spend on discretionary purchases. When segmented by gender, females report having an average of $167, while males report an average of $192.

When deciding where they’ll spend, students say the price of products is the most important factor influencing whether they will shop at a particular store. Considering that emphasis on price, it’s no surprise that when students were asked to indicate the retail stores they have shopped during the past three months, big-box chains Walmart and Target came out on top. In fact, Walmart was selected by the highest percentage of students (62%), with Target as a close second at 58%. When the data are segmented by student status, more freshmen shopped at Walmart (69%) while a higher percentage of graduate students shopped Target (59%).

Source: Student Watch 2011: Retail Edge: Insights into Your Core Consumer on Campus

Top 10 Stores Shopped by Females (past Three months)

Females overall

under 21 21-24 25-34 35 or older

Walmart 66% 66% 61% 67% 71%

Target 65% 68% 67% 65% 57%

Dollar stores 44% 40% 40% 45% 55%

Forever 21 34% 50% 41% 17% 6%

Victoria’s Secret 32% 43% 37% 22% 15%

Kohl’s 30% 30% 26% 28% 36%

Old Navy 27% 30% 26% 31% 19%

Macy’s 24% 25% 23% 21% 25%

JCPenney 23% 22% 18% 21% 32%

American Eagle Outfitters 22% 34% 22% 10% 8%

Top 10 Stores Shopped by males (past Three months)

males overall

under 21 21-24 25-34 35 or older

Walmart 59% 59% 54% 57% 68%

Target 49% 49% 47% 56% 42%

Dollar stores 27% 25% 23% 28% 37%

Kohl’s 18% 19% 15% 17% 23%

Dick’s Sporting Goods 17% 20% 16% 15% 13%

JCPenney 16% 16% 14% 15% 20%

Macy’s 15% 14% 17% 17% 14%

Old Navy 15% 15% 14% 19% 12%

American Eagle Outfitters 14% 19% 14% 9% 3%

Kmart 11% 9% 7% 13% 20%


Preferred Advertising Methods

50%of students prefer word of mouth to receive information from retailers about products and services.

While there are numerous ways a college store can choose to advertise to students, it’s important that the time, effort, and money to do so is invested in the methods that are going to be the most effective.

When students were asked to select the top three ways they prefer to receive information from retailers about products and services, word of mouth (50%), free in-store samples (34%), and free samples sent in the mail (25%) emerged as favorites.

Some interesting differences surfaced when the data were segmented by gender. Males tend to favor paper-free methods, such as advertising on the Internet, product reviews online, and obtaining information from a company’s web site. Contrastingly, females report a greater preference for direct contact methods, such as free samples and catalogs sent in the mail.


pReFeRRed wayS To Receive inFo on

pRoducTS and SeRviceS by gendeR

Word of mouth

48%

53%

Free sample in a store

38%

30%

Advertising on television

21%

26%

Product reviews online

10%

25%

Free samples of a product 21% distributed on campus 21%

Advertising on the Internet

14%

21%

Free samples sent to me in the mail

30%

18%

E-mail sent to me with information

25%

18%

Information from a company’s web site

7%

14%

Catalog sent to me in the mail

28%

13%

Advertising sent to me in the mail

17%

9%

Product reviews in magazines

6%

9%

Advertising in magazines

12%

8%

Advertising on the radio

6%

8%

Advertising boards or bulletin 4%

boards on campus 5%

Advertising in campus newspaper

3%

5%

Advertising in national newspaper

4%

5%

n Females

n Males


Impactful Communications and PromotionsStudents indicate that recommendations from their friends

continue to be the strongest influence on whether or not they will visit a store, according to the results of Student Watch 2011. A large majority (75%) of students say a suggestion from a friend is “likely” to “very likely” to get them to visit a retail establishment. Recommendations from family come in a close second with 71%.

Also, 70% of students say that coupons and other promotional offers are likely to encourage them to visit a store, which is up from 68% in 2009.

When asked in which activities they have participated within the past month, 40% of students say they used a discount coupon. Interestingly, the segmented data indicate 45% of females report using a discount coupon compared to 33% of males.


Participation in Sales PromotionsThe “buy one item, get one item free” sale, frequently referred to

as a BOGO sale, was the sales promotion most commonly utilized by students within the past three months. In fact, 64% of students reported taking advantage of a BOGO sale at least one to four times in the past 90 days, and 20% reported participating in a BOGO sale three to four times in that period.

Other sales promotions popular with students include a coupon for a specific dollar amount off of a purchase and “buy one item, get a discount on a second item.”

In follow-up focus-group sessions conducted by OnCampus Research, students stressed that in order for these types of sales and promotions to be alluring, the free or discounted item must be something they actually want or need. A low-value free or discounted item may actually dissuade students from participating in the promotion.


64%of students reported taking advantage of a BOGO sale.

“likely” or “very likely” to get Students to visit a Store

2009 2011

Recommendations from friends 84% 75%

Recommendations from family 82% 71%

Coupons or other promotional offers 68% 70%

Frequent-shopper card/program 36% 42%

Window displays 48% 42%

TV commercials 52% 36%

E-mail advertisements 31% 29%

Local newspaper advertisements 32% 24%

Social networking site advertisements/promos n/a 21%

Campus newspaper advertisements 30% 20%

Radio commercials 33% 20%

Mobile text-message advertisements 11% 11%

Frequency of Sales/promotions participation 0 1-2 times 3-4 times 4+ times

Mail-in rebate 70% 24% 4% 2%

Free gift with purchase 60% 29% 7% 3%

Percentage off that increases with amount spent 51% 33% 11% 5%

Coupon for a future purchase 44% 39% 12% 5%

Buy one item, get a discount on a second item 31% 46% 17% 6%

Coupon for a specific dollar amount off of a purchase 31% 42% 18% 10%

Buy one item, get one item free 26% 44% 20% 10%


Students Cite Price as Weightiest FactorResults from the current

Student Watch study indicate the price of products is the most important factor affecting whether students will shop at a particular store. When asked to rate a list of retail store factors (e.g., price of products, product selection, customer service) on a scale of 1-not at all important to 5-very important, the price of products received a 4 or 5 rating from 93% of the student respondents, with 75% of students rating this factor “very important.”

Not far behind prices, location of the store was rated “somewhat” or “very” important by 89% of students, up from 87% in 2009. Also important to students is a store’s product selection, which received a 4 or 5 rating from 87% of respondents.

A factor that appears to have much less influence on students’ decisions about where to shop is whether store profits are kept in the community (37%).


The price of products received a 4 or 5 rating from

93% of the student respondents.

“impoRTanT” oR “veRy impoRTanT” in deciSion To viSiT a SToRe

Price of products 93%

Location of the store 89%

Overall product selection 87%

Overall shopping experience 78%

Helpful staff 78%

Customer service 77%

Store hours 69%

Option to shop the store online 51%

Store has environmentally friendly practices (e.g., recycles) 50%

Availability of name-brand products 47%

Store profits are kept in the community 37%


Freshmen Visit the College Store Most OftenAs several past Student Watch studies have found, freshman students report visiting their college store on a far

more regular basis than upperclassmen and graduate students. In fact, 20% of freshmen say they visit their college store at least once a week or more, compared to just 11% of upperclassmen and 6% of graduate students.

On the other hand, 11% of graduate students report never visiting their college store, compared to just 4% of freshmen. It’s imperative that college stores recognize the loyalty of freshman shoppers and ensure product selection includes basic items freshmen require. Dorm décor, school supplies, ready-to-eat snacks, and cosmetics and toiletries are all products that could boost sales to this student demographic.

of freshmen say they visit their college store at least once a week or more.

20%

FRequency oF viSiTS To The college SToRe

Freshmen upperclassmen grad Students/ other

5 or more times a week 1% 1% 1%

2-4 times a week 7% 4% 2%

Once a week 12% 6% 3%

2-3 times a month 24% 14% 11%

Once a month 22% 22% 17%

Once every 2-3 months 17% 26% 24%

Less than once every 2-3 months 14% 23% 31%

Never 4% 5% 11%


Textbook Prices the Main Reason Students Don’t VisitStudents who reported a low frequency of visits to their college store were asked to select the primary

reasons for their lack of customer loyalty. As expected, 55% say pricing is the foremost reason behind not visiting more often. The majority of students (41%) specifically indicated textbook prices as the main reason for not visiting, while 14% indicated other merchandise prices as their leading reason for not frequenting their college store more regularly.

When the data are segmented by student status, it’s evident that freshman students haven’t yet had an opportunity to develop the more cynical attitude toward their college store that some upperclassmen and graduate students have acquired. While 41% of students overall indicate textbook prices as their main reason for not shopping on campus, only 26% of freshmen say course material prices at their college store are a factor.

main ReaSon FoR noT Shopping aT college SToRe moRe oFTen

overall Freshmen upperclassmen grad Students/ other

Textbook prices 41% 26% 46% 40%

Other 29% 48% 22% 30%

Other merchandise prices 14% 16% 17% 7%

Location 9% 3% 7% 17%

Product selection 4% 1% 6% 2%

Store policies 2% 2% 1% 3%

Customer service 1% 3% 1% 1%

Atmosphere 0% 2% 0% 0%


Think you know everything about the

college market?

OnCampus Research can give you…

• Direct access to the ideas and opinions of more than 18,000 college students

• Understanding of the market with comprehensive, cost-effective programs and services

With more than 75 years experience, we are experts on the dynamics of the college market.

THINKAGAIN.

For expert consultation, contact OnCampus Research at (800) 622-7498

Elizabeth RiddleExt. 2216

[email protected]

Julie TraylorExt. 2217

[email protected]

nCampusRESEARCH

www.nacs.org/research

Oct. Nov. Dec. Jan. Feb. March April May June July Aug. Sept. TOTAL

7 4 2 6 10 3 7 5 2 14 4 1 ABSENT

Douglas Jester 2018 Ab Ab 2

Nevin Brittain 2017 V Ab Ab Ab Ab 4

Jeffrey Kusler 2018 Ab Ab Ab Ab 4

Vacancy 2017 V Ab Ab V

Luke Hackney 2017 V 0

Heather Frarey 2018 Ab Ab Ab Ab Ab 5

Michael Kreuger 2018 Ab 0

Ray Walsh 2017 0

Vacancy 2015 V V V V V V V V V V V V

Diane Goddeeris, Council Liaison

Number Present 5 7 8 7 6 6 6 7 7 6 6 5

Number Absent 1 1 1 2 2 2 2 1 1 2 2 1

Vacancy: VAbsence: Ab

For Oct. 2015 mtg.

TERM EXPIRES

Downtown Management BoardBoard Member Attendance

2014-2015

2014 2015

DOWNTOWN MANAGEMENT BOARD AGENDA

Documents

Transcript of DOWNTOWN MANAGEMENT BOARD AGENDA