DESTINATION DC OFFICIAL ADVERTISING OPPORTUNITIES

DESTINATION DCOFFICIAL ADVERTISING OPPORTUNITIES2022 DC’s Official Guides, Website, eNews and Digital

2Dennis Koster • 202-930-5650 • Dennis [email protected] DC

AT-A-GLANCEDESTINATION DC

REACHQUALIFIED

LEISUREVISITORS

ENGAGEMENT

PRINT: 755K+pages 4-6

GUIDE CIRCULATION: 300,000MAP CIRCULATION: 400,000 34% Open Rate

10.5 million Unique Visits

34 million Pageviews

Average Time-on-Site: 00:02:21

WEB: 10.5Mpages 7-8

ENEWS: 90Kpage 9

SOCIAL

TOP MARKETSDOMESTIC: TOP 10

New York, Los Angeles, San Francisco, Philadelphia, Boston, Miami, Atlanta, Seattle, Dallas, Houston

INTERNATIONAL: TOP 10China, United Kingdom, India, Germany, Brazil,

Australia, France, South Korea, Italy, Spain

TOURISM NUMBERS 23.8 MillionAnnual Visitors

$7.8 BillionAnnual Visitor Spending

Facebook385,072

Twitter171,823

Instagram179,754


Source: Destination Analysts The State of the American Traveler 2008-2018

PRINT ONLINE

PAID MARKETING

DESTINATION DC

With a dedicated team of more than 90 tourism professionals and a total annual budget of $25.3 million (FY2020), Destination DC promotes the nation’s capital as a premier destination for domestic and international

travelers. DDC generates more than $100 million (FY2019) in earned media including travel articles and

other editorial coverage about DC as a travel destination.

Destination DC spent $4.6 million on domestic media in FY2019 to reach potential visitors which is a 71.55% year over year increase

between FY2016-2019.

For more research and whitepapers, visit milespartnership.com/research

TRAVELERRESEARCH

Travel Planning Process

Media usage

DREAM

PRINT54%

PLAN

SOCIAL MEDIA

48%

BOOK

TABLET34%

ZMOT

DMO WEBSITE

31%

Zero Moment of Truth: When Consideration

becomes Action

Highestsince 2007

SHARE

MOBILE58%

REPEAT

REVIEWS AND UGC

46%

Uses 38+ Sites to plan


OFFICIAL VISITORS GUIDEThe official visitors guide for Washington, DC

• Guides are sent by request to any traveler via washington.org and DDC visitor services• All area airport visitor kiosks, train stations, metro stations and VA/MD visitor centers• Front desks of many museums, 125 area hotels and attractions around the city• AAA offices around the country, campgrounds, and highway welcome centers• Consumer travel shows, visiting school groups, area Universities

• All DC Visitors Guide advertisers receive both print + digital exposure• Unique trip-planning content stimulates inspiration, emotion and desire • Beautiful images and compelling articles deliver deeper reader engagement • Immersive content creates higher comprehension and recall• Attract a Highly Qualified audience and build brand awareness

GUIDE ADVERTISING OPTIONS

STANDARD RATE

DDC MEMBER RATE

Full Page $15,500 $13,950

Half Page $9,710 $8,739

Third Page $6,520 $5,868

Sixth Page Vertical $3,120 $2,808

Sixth Page Horizontal $3,700 $3,330

Back Cover $20,100 $18,090

IFC, IBC, Page 1 $19,370 $17,433

Logo Listing $475 $475

RATES

DISTRIBUTION

ABOUT

CIRCULATION: 150,000 copies per guide

Fall Winter Version: September 2022 – March 2023Spring Summer Version: March 2023 – September 2023

QUICK FACTS


RATES

All DC Visitors Guide advertisers receive both print + digital exposure with the option to add additional advertising within the digital guide for increased exposure.

• Native Content on Home Page: Your message will be integrated among organic stories on the Home Page and will click through to a page featuring your experience with several photos and the ability to add video.

• Interstitial: Your message will be in rotation as a pop-up interstitial.

• Run of Guide Banners: You will be in rotation in banner ads that run throughout the guide on both the Table of Contents and on individual articles. Can be display ads or formatted ads assembled by Miles.

DIGITAL ADVERTISING ADD-ONSABOUT

OFFICIAL VISITORS GUIDE

ITEM STANDARD RATE

MEMBER RATE

Digital Guide All-Inclusive Package $3,200 $2,880

Digital Guide Banners Only $1,500 $1,350

Page View + Run of Guide BannersDesktop default, shows banner ads. Rotating Run of Guide banner at bottom of interface.

Native ContentNative content stories look and feel identical to organic articles.

Contents View + Banner AdsTablet & mobile default, shows banner ads and native content alongside organic stories.

Interstitial AdInterstitial ads appear intermittently as readers flip through articles.


OFFICIAL VISITORS MAPThe official visitors map for Washington, DC

MAP ADVERTISING OPTIONS

STANDARD RATE

DDC MEMBER RATE VISUAL

Full Panel $19,500 $17,550 A

1/2 Panel $10,900 $9,810 B

1/4 Panel $5,650 $5,085 Not Shown

Back Panel $21,300 $19,170 Not Shown

Photo Listing $3,700 $3,300 C

Standard Listing $1,700 $1,530 D

RATES

CIRCULATION: 400,00 copies distributedOctober 2022 through October 2023

The Official Visitors Map of Washington, DC is produced and distributed annually and backed by Destination DC’s multi-million dollar marketing budget. The Map is available for tourists in the DC/Maryland/Virginia airports, train and metro stations, visitor centers, local hotels, museums and major attractions.

QUICK FACTS

ABOUT

DC’s New Museum of Words and Language Planet WordFranklin School, 13th & K St. NW(202) 931-3139planetwordmuseum.orgLanguage comes to life at Planet Word: a tree that speaks, a globe that listens, a voice-activated wall of a thousand words, a magical library and more.

Explore DC Like a Boss! [email protected](202) 299-2186godcgo.com/explore-dcExperience the sights and sounds of DC like a local! Try Capital Bikeshare, grab a scooter, take the bus or train, or simply get around by foot.

National Galleryof Art On the National MallBetween 3rd and 9th St. NW(202) 737-4215nga.govEnjoy masterpieces of Western art that showcase triumphs of human creativity, including the only painting by Leonardo da Vinci in the Americas.

Rock Creek Park Dupont Farmers Market U.S. Botanic Garden

DiscoverOld Town Alexandria Alexandria Visitor Center221 King St., Alexandria, VA 22314(703) 838-5005visitalexandria.comOn the Potomac waterfront just minutes from DC, Old Town Alexandria’s independent shops and restaurants line historic, romantic cobblestone streets.

Exploration Starts HereNational Geographic Museum1145 17th St. NW(202) 857-7700natgeomuseum.orgAn immersive museum that features exhibitions and unique experiences from the worlds of science, exploration and world cultures.

Expand Your Knowledge About Native People National Museum of the American IndianFourth St. & Independence Ave. SW(202) 633-1000americanindian.si.eduExplore the lives of indigenous people of the Western Hemisphere through exhibitions that refl ect the history, culture and impacts of stereotypes.

National Gallery of Art Ice Skating Rink Ben’s Chili Bowl The Phillips Collection

Celebrating �� Years! ��-��The Basilica of the National Shrine of the Immaculate Conception400 Michigan Ave. NE(202) 526-8300nationalshrine.orgLargest Catholic church in the U.S., top 10 in the world. Stunning art and architecture. Daily Masses and confession.

Soapstone Valley ParkSoapstone Valley Park

RockCreekPark

RockCreekPark

NationalZoological

Park

NationalZoological

Park

Former Residence of the Ambassadors of Spain

Former Residence of the Ambassadors of Spain

Dumbarton Oaks Park

Dumbarton Oaks Park

RockCreekPark

RockCreekPark

TheodoreRoosevelt

Island

TheodoreRoosevelt

Island

ConstitutionGardens

ConstitutionGardens

EastPotomac

Park

EastPotomac

Park

TheEllipse

TheEllipse

RockCreekPark

RockCreekPark

GeorgetownWaterfront Park

GeorgetownWaterfront Park

NationalMall

NationalMall

National MallNational Mall LincolnPark

LincolnPark

StantonPark

StantonPark

ColumbiaIsland

ColumbiaIsland

Yards ParkYards Park

WestPotomac

Park

WestPotomac

Park

AnacostiaPark

AnacostiaPark

Franklin Square

Franklin Square

Meridian Hill ParkMeridian Hill Park

McMillan Park

McMillan Park

HancockPark

HancockPark

FarragutSquare

FarragutSquare

WashingtonCircle ParkWashingtonCircle Park McPherson

SquareMcPherson

Square

LafayetteSquare

LafayetteSquare

Mt VernonSquare

Mt VernonSquare

Potomac River

Tidal Basin

Reflecting Pool

C&O Canal

WashingtonChannel

Anacostia River

C&O CanalWhitehurst Fwy NW

Exit 8b

Exit 8c

Exit 8b

Exit 8c

Exit 8a

Exit 9

Exit 10a

Exit 10b

Exit 10c

Exit 10c

Van Ness-UDC

ClevelandPark

DupontCircle

FarragutNorth

FarragutWest

Foggy Bottom-GWU

Rosslyn

ArlingtonCemetery

L’EnfantPlaza Metro

FederalTriangle

MetroCenter

McPherson Square

Waterfront

FederalCenter SW

Navy Yard -Ballpark

CapitolSouth

EasternMarket

Anacostia

PotomacAve

JudiciarySquare

Gallery Place-Chinatown

UnionStation

NoMa-Gallaudet U

Shaw-Howard

U

U St/African AmericanCivil War Memorial/

Cardozo

ColumbiaHeights

Rhode Island Ave

Archives-Navy Memorial-Penn Quarter

Brookland –CUA

Georgia Ave –Petworth

Smithsonian

Pentagon

Mt Vernon Sq-7th St-Convention Center

Woodley Park – Zoo-Adams Morgan

Black Lives Matter Plaza

DullesInternationalAirport

Dulles

Ronald ReaganWashingtonNationalAirport

Baltimore/WashingtonInternational Airport

Baltimore/Baltimore/Baltimore/

Ronald ReaganWashingtonNationalNationalAirportAirport

WashingtonHospital Center

WashingtonHospital Center

Howard UniversityHospital

Howard UniversityHospital

GW UniversityHospital

Georgetown University

Hospital

The NationalRehabilitationHospital

The NationalRehabilitationHospital Veterans A�airs

Medical CenterVeterans A�airsMedical Center

Children's National Hospital

VI R

GI N

I A

VI R

GI N

I A

DC

DC

Belmont Rd NW

28th St NW

Wyoming Ave NW

California St NW

Bancroft Pl NW

S St NW

Decatur Pl NW

Mill Rd NW

N St NW

25th

St N

W

24th

St N

W

21st S

t NW

20th

St N

W20

th St

NW

O St NW

Dumbarton St NW

N St NW

Olive St NW

W Keys NW

Cambridge Pl NW

P St NW

Grace St NW

Q St NW

Cecil

Pl N

W

South St NW

33rd

St N

W

Poto

mac

St N

W

Whitehaven St NW

S St NW

R St NW

Dent Pl NWDent Pl NW

Reservoir Rd NW

32nd

St N

W

Volta Pl NW

C St NW

Je�erson Pl NW

30th

St N

W

29th

St N

W

28th

St N

W

27th

St N

W

Baus

ell W

alk N

W

Clifton St NW

V St NW

Chapin St NW

Beekman Pl NW

Kalorama Rd NW

9th St NW

Barry Pl NW

19th St NW

Vernon St NW

Willard St NWT St NW

Swann St NW

Ontario Rd NW

Champlain

St NW

National Zoological Park NW

Church St NW

Corcoran St NW

Riggs Pl NW

17th S

t NW

Caroline St NW

15th S

t NW

Maca

rthur

Dr

OldCh apelCirN

W

Persh

ingDr

NW

Lakes Cir

McMillan Dr NWHoward Pl NW

6th St NW

Bryant St NW

W St NW

V St NW

Elm St NW3rd St NW

2nd St NW

S St NW

T St NW T St NE

Warner St NW

O St NW

N St NW

P St NW

Quincy Pl NW

5th S

t NW

Q St NE

P St NE

O St NE

N St NE

Kirby

St N

W 1st St

NW

Pierce St NE

L St NE

I St NW

4th S

t NW

8th S

t NW

F St NE

D St NW

E St NW

C St NW

1st St

NE

C St SW

S Cap

itol S

t SW

S Cap

itol S

t SW

School St SW

Ivy St SE

F St SE

H St SW

K St SE

3rd St

SW

L St SE

6th S

t SW

Delaw

are Av

e SW

New Jersey Ave SE

1st St

SW

2nd S

t SW

Half S

t SW

D St SW

B St SW

A St SW

O St SW

P St SW

Q St SW

N St SW

R St SW

S St SW

T St SW

Channing St NE

5th S

t NE

4th S

t NE

3rd St

NE

Seaton Pl NE

S St NE

V St NE

10th

St N

E

R St NE

Lincoln Rd NE

Neal Pl NE Drape

r Dr N

E

M St NE

W Virginia Ave NE

9th S

t NE

I St NE

2nd S

t NE

3rd St

NE

4th S

t NE

5th S

t NE

7th St

NE

8th S

t NE

G St NE

Morris Pl NE

F St NEAcker Pl NE

Gro� Ct NE

12th S

t NE

Linden Pl NE

Wylie St NE

D St NE

10th

St N

E

Park St NE

A St SE

A St SEBrowns Ct SE

8th S

t SE

9th S

t SE

South Carolina Ave SE

Walter St SE

3rd St

SE

4th S

t SE

5th S

t SE

E St SE E St SE

D St SE

C St SE

G St SE

6th S

t SE

C St SE

I St SE

Half S

t SE

Cush

ing Pl

SE

1st St

SE L St SE

10th

St SE

Van S

t SE

I St NW

G Pl NW

8th S

t NW

F St NW

13th S

t NW

D St NW

M St NW

Sumner Row NW

O St NW

11th S

t NW

10th

St N

W

C St SW

D St SWSherman Dr

Memorial Dr

Leahy Dr

York Dr

Bradley Dr

Eisenhower Dr

McClellan Dr

Halse

y Dr

King D

r

Ohio Dr SW

W Basin Dr

SW

H St NW

Water St SW

Buckeye Dr SW

Ohio Dr SW

G St NW

S St NW

F St NW

Je�erson Dr SW Je�erson Dr SW

Madison Dr SW

Maryland Ave SW

Persh

ing Dr

McKinley

Pentagon Access Rd

Ohio Dr SW

Anacostia Dr SE

Tenne

ssee A

ve NE

Quincy St. NE

Hawaii Ave NEWebster St NE

2nd S

t NE

Kenyon St NW

Argy

le Te

r NWTrumbell Ter NW

Crest w oo d Dr

Spri ng of FreedomLn NW

Quebec St NW

Courtland Pl

NW

Ga rfield Ter NW

McGill Ter NW

Normanstone NW

W

oo dland Dr NW

Int

ernational Pl NW

Int ernati onal Dr NW

Linea

nAv

eNW

Wilson Dr

Roosevelt Dr

OrdAn

dWeit

zelDr

Arlington Blvd

Fairfax Dr

NOak St

Yuma St

Reno Rd

Porter St

34th

St

Tilden St

Wisc

onsin

Ave

Q St NW

Calvert St NW

Calvert St NW

Waterside Dr NW

Washington Blvd

Marshall Dr

Wilson Blvd

Fort Myer Dr

P St NW

29th

St N

W

27th

St N

W

26th

St N

W

M St NW

F St NW

Porter St

Beac

h Dr

Park Rd

Adams Mill Rd NW

Piney Branch Pky

Park Rd

Irving St NW

Lamont St NW

Tracy Pl NW

Biltmore St NW

Colum

bia Rd

NW 18th St NW

U St NW

R St NW

Q St NW

24th St NW

18th

St N

W

P St NW

22nd

St N

W

E St Expy NW

23rd

St N

W

K St NWK St NW K St NW

19th

St N

W

P St NW

M St NW

H St NW

I St NW

Potom

acRiv

erFw

yNW

E St NW

Parkway Dr SW

Ohio Dr SW

Henry

Bacon

Dr SW

23rd

St SW

12th St

Rotary Rd

Army Navy DrFern

St

Grant Cir

Warder St NW

Park Pl NW

5th St NW

7th St NW

14th

St N

W

13th S

t NW

Park Rd NW

Arkansa

s Ave

NW

4th St NW

Georgia Ave NW

13th S

t NW

Verm

ont A

ve NW

Sherman Ave NW

Columbia Rd NW

Harvard St NW

15th St NW

12th S

t NW

11th S

t NWFlorida Ave NW

9th S

t NW

L St NW

9th S

t NW

K St NW

I St NW

12th S

t SW

D St SW

Maine Ave SW

Frontage Rd SW

L’Enf

ant P

lz SW

9th S

t SW

Maine Ave SW

Basin D

r SW

E St SW

6th S

t NW

G St NW

H St NW

M St SW

Irvin St NW

Capitol St NE

Harewood Rd

Ford Dr

Clermont Dr

Was

hingt

on H

ospit

al Ce

nter

Rd N

W

Q St NW

R St NE

Linco

ln Rd

NE

Florida Ave NW

Michigan Ave NW

Franklin St NE

H St NE

K St NE

D St NW

C St NE

3rd St

NW

2nd S

t NW

G St NW

Virginia Ave SE

4th S

t SE

1st St

SE

D St SE

4th S

t SW

Southeast Fwy SW

D St SW

M St SE

Tingey St SE

S Cap

itol S

t SW

M St SE

Potomac Ave SE

S Cap

itol S

t SE

12th St NE

13th St NE

14th St NE

15th St NE

Monroe St. NE

Taylor St. NE

Dakota Ave

Brentwood Rd NE

9th S

t NE

C St NE

Brentwood Pkwy NE

Virginia Ave NE

13th S

t NE

14th

St N

E

15th S

t NE

13th S

t SE

11th S

t NE6t

h St N

E

Florida Ave NE

Florida Ave NE

6th St

NE

E Capitol St SE

Seward Sq SE

11th S

t SE

Potomac Ave SE

Kentucky Ave SE

Kentucky Ave SE

Independence Ave SE

S St SE

Ridge Pl SE

12th S

t SE

Good Hope Rd SEU St SE

V St SE

W St SE

Anacostia Fwy SE

Howard Rd SE

13th S

t SE

Martin Luther

King Jr Ave SE

George Washington Memorial Pky

Boundary Channel Dr

L St NW

I St SW

Columbia Pike

Kansa

s Ave

NW

15th S

t NW

15th S

t NW

17th S

t NW

7th St

SW7th

St SW

37th

St N

W

Dumbarton Br NW

Garfield St NW

Observatory Cir NW

3

1st St NW

N Oa

k St

Mem

orial Dr

Je�erson Davis Hwy

Cleveland Ave NW

Woodley Rd NW

M St NW M St NW

Mount Olivet Rd NE

Massachusetts Ave NW


Wisconsin Ave N

W

Wisconsin Ave N

W

Rock Creek Pkwy

NW

Rock Creek Pkwy

NW

Rock

Creek

andP

oto

mac

Pkw

yN

W

Virginia Ave NW

Virginia Ave NW

Independence Ave SWIndependence Ave SW

Pennsylvania Ave NW

Pennsylvania Ave NW

Florida Ave NW

Florida Ave NW

New H

ampsh

ire A

ve N

W

New H

ampsh

ire A

ve N

W

Connecticut Ave NW

Connecticut Ave NW

16th

St

NW

16th

St

NW

Maryland Ave NE

Maryland Ave NE

Massachusetts Ave SE

Massachusetts Ave SE

Massachusetts Ave NE

Massachusetts Ave NE

Constitution Ave NEConstitution Ave NE

North Carolina Ave SE

North Carolina Ave SE

Louisiana Ave N

W

Louisiana Ave N

W

N C

apit

ol S

t N

WN

Cap

ito

l St

NW

Rhode Island Ave NE

Rhode Island Ave NE

7th

St

NW

7th

St

NW

Rhode Island Ave NW

Rhode Island Ave NW



New York Ave NW

New York Ave NW

Pennsylvania Ave NW

Pennsylvania Ave NW

14th

St

NW

14th

St

NW

Constitution Ave NW Constitution Ave NW

16th

St

NW

16th

St

NW

16th

St

NW

16th

St

NW

14th

St

NW

14th

St

NW

14th

St

NW

14th

St

NW

New

Jersey Ave N

W

New

Jersey Ave N

W

New York Ave NE

New York Ave NE

Pennsylvania Ave SE

Pennsylvania Ave SE

Constitution Ave SEConstitution Ave SE

Independence Ave SEIndependence Ave SE Independence Ave SEIndependence Ave SE

Michigan Ave.NE

Connecticut Ave NW

Connecticut Ave NW

Independence Ave SW

Wisconsin Ave N

W

Wisconsin Ave N

W

Roc

kC

reek

Pk

wy NW

BARRACKS ROW

CAPITOL RIVERFRONT

LCAPITOL

HILL

Southwest

DUPONTCIRCLE

DUPONTCIRCLE

CHINATOWNCHINATOWN

PENNQUARTER PENNQUARTER

FOGGY BOTTOMFOGGY BOTTOM

GOLDENTRIANGLEGOLDEN

TRIANGLE

H STREETH STREET

Hill EastHill East

Stanton ParkStanton Park

GEORGETOWNGEORGETOWN

ShawShaw

LOGAN CIRCLELOGAN CIRCLE

ARLINGTONARLINGTON

ROSSLYNROSSLYN

Loudoun county, VA

middleburg, VA

ANACOSTIA

PENTAGON CITYPENTAGON CITY

KALORAMAHEIGHTS

KALORAMAHEIGHTS

EMBASSYROW

EMBASSYROW ADAMS

MORGANADAMS

MORGAN U STREET/CARDOZOU STREET/CARDOZO

COLUMBIAHEIGHTS

COLUMBIAHEIGHTS

WOODLEYPARK

WOODLEYPARK

ALEXANDRIA

ivy city

Brentwood

NoMaNoMa

BROOKLAND

MOUNT VERNON SQUARE

MOUNT VERNON SQUARE

Escape Room Live Georgetown

29

29

29

1

1

29

1

50

50

29

66

66

395

295

395

395395

50

11

50 1

1

1

110

27

244

Potomac Ave SE

Ohio Dr SW

Ohio Dr SW

TOPENTAGONCITY MALL

TORFK STADIUM &

FIELDS/DC ARMORY

TOBASILICA OF THE

NATIONAL SHRINE OFTHE IMMACULATE

CONCEPTIONand

CATHOLICUNIVERSITY

OF AMERICA

TO ST. JOHN PAUL II NATIONAL SHRINE

TOFRIENDSHIPHEIGHTSSHOPPING

TOUNIVERSITY OF THE DISTRICT OF COLUMBIA

TOHILLWOOD ESTATE,MUSEUM & GARDENS

TOAMERICANUNIVERSITY

To Hains Point

TO HISTORICCONGRESSIONAL

CEMETERY

TO PRESIDENT LINCOLN’S COTTAGE

Insomnia Escape Room

The Pentagon

To Potomac Riverboat Company stops:• National Harbor• Alexandria

Entertainmentand Sports Arena

WashingtonNationalCathedral

U.S. Soldiers and AirmensHome Golf Course

Udc VanNess CampusUdc VanNess Campus

TudorPlace

NavalObservatory

NavalObservatory

GeorgetownUniversityGeorgetownUniversity

John F. Kennedy Center & The Reach

Watergate

WashingtonNational Opera

Theodore RooseveltMemorial

Georgetown Park

Key Bridge Boathouse

ThompsonBoat Center

Potomac Riverboat Company: Georgetown

Old Stone House

DC Cruises

Women in Military Service

Memorial

Marine Corps MemorialIwo Jima Statue

Arlington NationalCemetery Visitor Center

Kennedy Family Gravesites

ArlingtonHouse

DumbartonHouse

PentagonMemorial

Tomb of theUnknowns

ArlingtonNational

Cemetery

ArlingtonNational

Cemetery

NavyAnnexNavy

Annex

Hillwood Estate,Museum & Gardens

WoodrowWilson House

PhillipsCollection

The Great Escape Room

Anderson House

Heurich House Museum

St. Matthew’sCathedral

Johns Hopkins SAIS

The GeorgeWashingtonUniversity

DAR Constitution Hall

DAR Museum

Decatur House

Red Cross

RenwickGallery

OldExecO�ceBldg

Int’lMonetary

Fund

TheWorldBank

The WorldBank Group

Visitor Center

Planet WordMuseum

Departmentof State

US Dept ofthe Interior

South

National Museum of American Diplomacy

US Deptof the

Interior

WashingtonMonument

NationalWWII Memorial

Vietnam Veterans Memorial

Korean WarMemorial

US Instituteof Peace

Old Naval Observatory

Vietnam Women’sMemorial

John Paul JonesMemorial

Tidal BasinPaddle Boats

Lincoln Memorial

Je�erson Memorial

D.C. War Memorial

Martin Luther King, Jr.Memorial

Franklin D. RooseveltMemorial

MasonMemorial

Albert EinsteinStatue

AmericanPharmacistsAssociation

Lincoln Theatre

Ben’s Chili Bowl

African-AmericanCivil War Memorial

9:30 Club

Howard Theatre &Duke Ellington Memorial

HowardUniversity

HowardUniversity

Georgetown University Law Center

Georgetown University Law Center

ThomasCircle

Scott Circle

DC History Center & Apple Carnegie Library

Walter E.WashingtonConvention

Center

National Museumof Women in the Arts

LongviewGallery

SmithsonianAmericanArt Museum& NationalPortraitGallery

CityCenterDC

WilsonBuilding

National Children’s Museum

InternalRevenueService

Old PostO�ce Tower

Departmen tof Justice

The White House

NationalArchives

NGA SculptureGarden

J. Edgar HooverFBI Building

US Departmentof Commerce

MLK Jr. Library

Clara Barton Museum

MadameTussauds

Ford’sTheatre

EPA

Ronald Reagan Building

WarnerTheatre

Dept ofTreasury

NationalTheatre

Freedom PlazaNational

World War I Memorial

First DivisionMemorial

Second DivisionMonument Haupt

Fountains

Boy ScoutsMemorial

White HouseVisitor Center

MichaelR. KleinTheatre

Navy Memorial

City Market at O Street

Union Market

NationalGeographic

Museum

National Museum of Natural History

Smithsonian Visitor Center

Art & Industries

Hirshhorn Museum

National Museum of African AmericanHistory and Culture

National Museum of

American History

US Holocaust Memorial Museum

SacklerGallery

African ArtMuseum

FreerGallery

Bureau ofEngraving

and Printing

Departmentof Agriculture

Bureau ofPublic Debt

ARTECHOUSE

Dept ofEnergy

US Dept ofHousing &Urban Dev.

Fish Market at the Wharf

L’EnfantPlaza

International Spy Museum

Fed TradeComm

National Airand Space Museum

National Galleryof Art West

Taft Memorial

US Dept of Education

Dwight D. Eisenhower

Memorial

US Dept ofTransportation

Union Station

National Galleryof Art East

Capital One Arena

German American Heritage Museum

DC Superior Court

NationalBuildingMuseum

National Museum of the AmericanIndian and National Native Veterans Memorial

NationalPostalMuseum

Departmentof Labor

US District Court

Grant Memorial

Sidney Harman Hall

Woolly Mammoth Theatre Company OldCity Hall

Embassy of Canada

East PotomacTennis Courts

Hornblower Cruises

ArenaStage

President Lincoln's Cottage

TrinityCollegeTrinityCollege

GlenwoodCemeteryGlenwoodCemetery

Hart SenateO�ce Building

Dirksen SenateO�ce Building

National Japanese American Memorial

Senate Fountain

RussellSenate

O�ce Building

NationalGuard

Museum

Folger ShakespeareLibrary

EasternMarket

US CapitolHistoricalSociety

Voice ofAmerica

US Deptof Health& HumanServices

Rayburn HouseO�ce Building

LongworthHouse O�ceBuilding

CannonHouseO�ceBuilding

Library ofCongress

Madison Bldg

Library ofCongress

Je�erson Building

Library ofCongressAdams Bldg

United StatesSupreme CourtPeace

Monument

GarfieldMemorial

US Botanic Garden

The American Veterans Disabled for Life Memorial

United States Capitol& Visitor Center

NASA

Fort McNairGolf CourseFort McNairGolf Course

FortMcNair

FortMcNair

Canal Park

Mary McleodBethune Statue

EmancipationStatue

HowardUniversityHowardUniversity

CatholicUniversityof America


GALLAUDETUNIVERSITYGALLAUDETUNIVERSITY

East PotomacPark Golf Course

East PotomacPark Golf Course

ProvidenceHospitalProvidenceHospital

Washington Navy YardWashington Navy Yard

HowardUniversityHoward

University



ProvidenceHospital

ProvidenceHospital

Frederick DouglassNational Historic Site

Anacostia Community Museum

Air Force Memorial

Nationals ParkNationals Park

LoganCircleLoganCircle

Atlas Performing Arts Center

Columbus Circle

Ballpark BoathouseBallpark Boathouse

Potomac Riverboat Company: The WharfPotomac Riverboat

Company: The WharfThe AnthemThe Anthem

The Mansion on O& O Street Museum

Audi Field

the wharf

Chinese American Museum

Old Korean Legation Museum

WashingtonHarbour

Kahlil Gibran Memorial Garden

Arlington Memorial Bridge

Theodore Roosevelt Memorial Bridge

Key

Bri

dge

Kutz Bridge

Rocham

beau

Memoria

l Brid

ge

Arland

D. W

illiam

s Jr. M

emoria

l Brid

ge

Frederick Douglass

Memorial Bridge

NENW

SESW

1 MILE

Museum of the Bible

National Law Enforcement Memorial & Museum

2020 NOTE: This section was added in 2020 to help fill space. Partners and POIs were updated august, 2020

OLD

TRIM

Anything to eh left of this guide is NW

Anything to eh rightof this guide is NE

Audi FieldAudi Field

BallparkBallpark

Nationals ParkNationals ParkNationals Park

EntertainmentEntertainmentEntertainmentEntertainmentEntertainmentEntertainmentEntertainment

Capital One ArenaCapital One ArenaCapital One ArenaCapital One Arena

Chinatown

Capital One ArenaCapital One ArenaCapital One ArenaCapital One ArenaCapital One ArenaCapital One Arena

9

10

17

3

14

15

16

18

7

619

4

5

8

2

20

E St NW

JJ.. EEdgar H

Ford’sTheatre

1

11

12

FRIENDSHIPFRIENDSHIPFRIENDSHIPFRIENDSHIP

A B Kenyon St NW

Park Pl NW

C D

Calvert St NW

1

C&O CanalC&O Canal

Key Bridge

2

3

4

LEGEND

HOSPITAL

METRO

Destination dc

Memorial, MuseumMonument

University

Hotel

Circulator Stops

Circulator Routes

DC Streetcar Route & Stops

water taxi route

LEGEND

HOSPITAL

METRO

Destination dc

Memorial, MuseumMonument

University

Hotel

Circulator Stops

Circulator Routes

DC Streetcar Route & Stops

water taxi route

For DC hotel locations SEE�REVERSE�SIDE�OF�THIS�MAP

To explore all area hotels, including those in neighboring Maryland and Virginia, go to WASHINGTON�ORG/MDVAHOTELS

Tudor Place in Georgetown Tudor Place Historic House & Garden1644 31st St. NW(202) 965-0400tudorplace.orgA National Historic Landmark, home to six generations of Martha Washington’s descendants. 5+ acres inspired by formal & informal landscape styles to explore. Check website for historic house tours.

B�

A�

C�

D�

A�

C�

B�

14

15

16

17

18

19

20

Welcome to DC!

The National Mall

Majestic monuments. Renowned culinary experiences. Walkable neighborhoods.

Outdoor experiences. Free things to do.

The nation’s capital has all this in store. Find your way with this

map and enjoy your visit.

The National MallThe National Mall

in store. Find your way with this map and enjoy your visit.

FOLLOW US

@visitwashingtondc

� @washingtondc � /washingtondc � /washingtondc

Tag your pics #MyDCcool and you could be featured on

our social channels.

@adam

_brockett

#HardRockCafe | hardrockcafe.com

Washington DC | 999 E St. NW +1 202.737.7625

Show this ad to receive one free burger with the purchase of one Legendary® Burger. Cannot be combined with any other discounts or promotional offers. One (1) per party per visit. Must be redeemed during the same visit as qualifying purchase. Valid only at the Hard Rock Cafe Washington DC. Expires December 30, 2021. Restrictions may apply. ©2020 Hard Rock International (USA), Inc. All rights reserved.

WHERE LEGENDSARE MADE!BUY ONE LEGENDARY BURGER® GET ONE FREE

What’s in it will surprise you.

Book online for20% off admission

400 4th Street SW, Washington, DCmuseumoftheBible.org

NATIONAL ARCHIVES MUSEUMHOME OF THE ORIGINAL

DECLARATION OF INDEPENDENCE

CONSTITUTION AVENUE BETWEEN 7TH & 9TH STREETS NW

Archives.gov/museum

1,400PARKINGSPACES

40+ RESTAURANTS& SHOPS

5METROLINES

shoplenfant.com429 L’Enfant Plaza SWWashington, DC 20024

202.485.3300

TWO BLOCKS FROM THE NATIONAL MALL. SHOP. DINE. RELAX.

RESTAURANTSAmsterdam FalafelshopAuntie Anne’s PretzelsBrown BagCalifornia TortillaCharleys Philly SteaksChurch’s ChickenFive GuysGourmet TooJamba JuiceMaizalMamma Ilardro’s Pizzeria

Moe’s Southwest GrillNaan & BeyondPanda ExpressPanera BreadPho ExpressPotbelly Sandwich ShopRice BarRoti Mediterranean GrillSandella’s Flatbread CaféStarbucksSubway

SHOPSCVSGadget TLCGateway NewstandsJay JewelersMinaNash’sShoes by Lara4-U

SERVICESBike and RollCity Dental DCDC Trails DMV Adjudication Luxury Nail Spa L’Enfant Shoe ShineNational Car RentalPerfect EyebrowsPhenix Salon SuitesPIVOT Physical TherapyPromenade Primary CareU.S. Post Office

THE

YAFF

A E

LIA

CH S

HTE

TL C

OLL

ECTI

ON

A

LL P

HO

TOS:

US

HO

LOCA

UST

MEM

ORI

AL

MU

SEU

M

“Amazing stories are stored within these walls.”

—Museum Visitor

VISIT TODAYADMISSION IS FREEushmm.org/visit#USHMM

3 C� 8 B�

5 C�

1 C�

2 C�

Middleburgva.gov

Instant Connection.

From its boutiques and cafes to its wineries and open spaces, Middleburg will make you feel right at home. From the moment you pass into our town, you’ll experience an authentic sense of community as gracious avenues, inviting storefronts and hospitable residents welcome you to town.

That’s the magic of Middleburg.10 A�

Just 25 miles west of DC, Virginia’s Loudoun County is the perfect place to sip, savor and explore.

Branch OutIN DC’S WINE COUNTRY®

Just 25 miles west of DC, Virginia’s Loudoun County is the perfect place to sip, savor and explore.

Just 25 miles west of DC, Virginia’s Loudoun County is the perfect place to sip, savor and explore. VISITLOUDOUN.ORG

Branch IN DC’S WINE

9

A�

Disclaimer: Destination DC cannot guarantee that all sites featured will be open for business and/or visits. Please visit washington.org for the latest information

or contact businesses directly.

Where To StayVisitor InformationHow To Get Around What To Do Where To Shop

Where To Eat

MAP FEATURED LISTINGS GRID #

1 Hard Rock Cafe Washington, DC999 E St. NW • (202) 737-7625 • hardrock.com C3

2 L’Enfant Plaza429 L’Enfant Plaza SW • (202) 485-3300 • shoplenfant.com C3

3 Museum of the Bible400 4th St. SW • (866) 430-MOTB • museumoft hebible.org C3

4 National Museum of Women in the Arts1250 New York Ave. NW • (202) 783-5000 • nmwa.org B2

5National Archives MuseumConstitution Ave. NW, between 7th & 9th St.(202) 357-5946 • archives.gov/museum

c3

6Smithsonian National Air and Space MuseumJeff erson Dr. between 4th St. & 7th St. SW (202) 633-2214 • airandspace.si.edu

c3

7 Smithsonian National Postal Museum2 Massachusetts Ave. NE • (202) 633-5555 • npm.si.edu c2

8 United States Holocaust Memorial Museum100 Raoul Wallenberg Pl. SW • (202) 488-0400 • ushmm.org b3

9Visit Loudoun112-G South St. SE, Leesburg, VA 20175 (703) 771-2170 • visitloudoun.org

A1

10Town of Middleburg10 W Marshall St., Middleburg, VA 20017(540) 687-5152 • middleburgva.gov

A2

11 Holiday Inn Washington Capitol–National Mall550 C St. SW • (202) 479-4000 • hicapitoldc.com c3

12 Holiday Inn Washington D.C.–Central/White House 1501 Rhode Island Ave. NW • (202) 483-2000 • inndc.com b2

20DCMap_Layout.indd 120DCMap_Layout.indd 1 9/16/20 2:43 PM9/16/20 2:43 PM

A

B

C

D


DISCOVER SPACE IN 3DSmithsonian National Air & Space MuseumDiscover objects like the 1903 Wright Flyer and Apollo 11 Command Module Columbia. more>

WASHINGTON.ORGDC’s official destination website

• Web banner and Native advertising allows your business to target the most qualified audience of travelers—those that have already decided to come to DC and are actively engaged in trip planning.

• All web ads link directly to advertiser websites via trackable unique URLs.

• Impressions, clicks and click-through-rates will be measured, and the metrics provided in complimentary reports.

IMPRESSIONS STANDARD RATE

DDC MEMBER

RATE

TOTAL IMPRESSIONS

WITH REWARDS

100,000 $1,200 $1,080 200,000

250,000 $3,000 $2,700 500,000

500,000 $6,000 $5,400 1,000,000

1,000,000 - $10,800 2,000,000

RATES

BENEFITS

34 MILLION PAGEVIEWS

10.5M+ UNIQUE VISITS

AVERAGE SESSION: 00:02:21

QUICK FACTS

Formatted Display


• Top channel placement on your relevant category page (based on availability)

• Sold on a 12-month basis

• Only 8 spaces per category available. First come, first serve.

• Things to Do • Places to Stay

• Places to Eat

- Arts & Culture- Attractions- Entertainment & Nightlife- Free Things To Do- Monuments & Memorials- Museums- Outdoor Recreation- Shopping- Sports

- Bed & Breakfast- Boutique- Budget Friendly- Extended Stay

SPONSORED BUSINESS LISTINGSABOUT

POPULAR CHANNELS

RATE

WASHINGTON.ORG

Sponsored Business Listings Landing Page Individual Business Page

ITEM RATE

Sponsored Business Listing (12 months) $995


• DC Insider eNewsletter subscribers receive monthly travel ideas, itineraries and events crafted to motivate travel

• Showcased in a native format which is integrated into the content• Clicks are driven directly to your site with a campaign tracking code, allowing

you to measure results• Responsive design allows seamless viewing across all digital platforms: mobile,

tablet, and desktop• Custom emails: submit photos, copy, and a call-to-action for an email sent out to

our opt-in database that drives all inquiries to your site

MONTHLY & CUSTOM EMAILS

ABOUT

QUICK FACTS

DESTINATION ENEWSLETTERS

Monthly Email

ITEM STANDARD RATE DDC MEMBER RATE VISUAL

CUSTOM EMAIL

Custom Tourism eNewsletter $4,720 $4,248 E

Custom Meetings eNewsletter $4,720 $4,248 E

MONTHLY EMAIL

Sponsored Banner $1,000 $900 A

Sponsored Content $1,600 $1,400 B

Featured Content $920 $828 C

Featured Text Deal $500 $450 D

RATES

90,000 SUBSCRIBERS • 34% OPEN RATE (2020)

CUSTOM EMAILS RECEIVE 100% SHARE OF VOICE

A

B

Custom Email

E

MATERIALS FOR YOUR AD• Any supplied electronic file is subject to return if it does not meet Miles’ requirements. New materials will need to be provided.

• All images must be a JPG. You must own rights to all imagery and aspects of your ad.

• All colors used must be RGB or Index (Web safe recommended).

Monthly Email Program Ad Specifications

FORMATTED ADHeadline: 40 characters (including spaces)

Body Copy: 98 characters (including spaces)

URL for Link:

Call to Action: 15-20 characters (including spaces)

Photo: 250px(w) x 250px(h) (.jpg)

FORMATTED AD Body Copy: 55 characters (including spaces)

Sub-Description: [Featured] type of business or type of feature

URL for Link:

FEATURED CONTENT

TEXT DEAL

DEADLINES & MATERIALS

Materials are due 4 weeks prior to deployment date and should be submitted to [email protected].

FOR QUESTIONS OR TO SUBMIT CREATIVE, CONTACT:Camille Jacobson • [email protected] • (541) 505-0228

C

D


LEAD GENERATIONGain exposure and grow your opt-in database

• Grow your opt-in database and gain exposure in front of our most qualified audience, with direct leads from washington.org lead-generation program.

• Information you receive: Name, Email, City, State, Zip, Country

• Information they receive: auto-generated email from you that directs them to your site or provides an offer.

LEADS RATE

500 $1,500

750 $2,250

1,000 $3,000

1,500 $4,500

RATES ABOUT

Confirmation Email

Friday, June 10, 2016 at 11:21:13 AM Eastern Daylight Time

Page 1 of 1

Subject: Thank you for your request!Date: Friday, June 10, 2016 at 11:16:37 AM Eastern Daylight TimeFrom: Miles on behalf of DesEnaEon DCTo: [email protected]

Thank you!Thank you for requesting information about these great businesses! Look for

information directly from them in the coming days.

See More DCand Spend Less with an ExplorerPass®

Go City CardYou are now signed up to receive emails from Go City Card.You’ll be the first to know about exclusive deals, fun things

to do, and more. Can’t wait to explore and save? Startplanning your trip now >

www.washingtondcexplorerpass.com

901 7th Street NW, 4th Floor

Washington, DC 20001-3719

202-789-7000 / Fax 202-789-7037

Opt-In Page

1 1Dennis Koster • 202-930-5650 • Dennis [email protected] DC

RATE CARDWASHINGTON, DC OFFICIAL ADVERTISING OPPORTUNITIES

Packages and Co-Op Pricing Available

PRINT STANDARD RATE

DDC MEMBER RATE

PAGE

OFFICIAL VISITORS GUIDE

4

Full Page $15,500 $13,950

Half Page $9,710 $8,739

Third Page $6,520 $5,868

Sixth Page Vertical $3,120 $2,808

Sixth Page Horizontal $3,700 $3,330

Back Cover $20,100 $18,090

IFC, IBC, Page 1 $19,370 $17,433

Logo Listing $475 $475

OVG DIGITAL ADD-ONS

5Digital Guide All-Inclusive Package

$3,200 $2,880

Digital Guide Banners Only $1,500 $1,350

OFFICIAL VISITORS MAP

6

Full Panel $19,500 $17,550

1/2 Panel $10,900 $9,810

1/4 Panel $5,650 $5,085

Back Panel $21,300 $19,170

Photo Listing $3,700 $3,300

Standard Listing $1,700 $1,530

WASHINGTON.ORG STANDARD RATE

DDC MEMBER RATE

PAGE

BANNER ADVERTISING

7

100K Impressions (200K)* $1,200 $1,080

250K Impressions (500K)* $3,000 $2,700

500K Impressions (1M)* $6,000 $5,400

1M Impressions (1.5M)* - $10,800

SPONSORED BUSINESS LISTINGS8

Listing (12 Months) - $995

ENEWSLETTERS

CUSTOM EMAIL

9

Custom Tourism eNewsletter $4,720 $4,248

Custom Meetings eNewsletter $4,720 $4,248

CUSTOM

Sponsored Banner $1,000 $900

Sponsored Content $1,600 $1,400

Featured Content $920 $828

Featured Text Deal $500 $450

LEADS

500 $1,500

10750 $2,250

1,000 $3,000

1,500 $4,500

*Rewards Impressions

DON’T MISS OUTon Destination DC’s essential marketing opportunities to reach highly qualified DC travelers as they are actively planning their vacations.

DENNIS [email protected]

DESTINATION DC OFFICIAL ADVERTISING OPPORTUNITIES

Documents

Transcript of DESTINATION DC OFFICIAL ADVERTISING OPPORTUNITIES