Launch of McEgg burger – McDonald‟s India

September, 2012

Synopsis and Coverage Document of the launch of McDonald‟s McEgg burger that took place in the month of August , 2012

Coverage Document prepared by Torque Communications

Synopsis

Being the biggest launch of the year, McDonald‟s India introduced the McEgg burger in all stores

in India from the 1st of August, 2012.

The McEgg burger was launched at Rs. 25/- and is an addition to the Happy Price Menu. The

addition to the Happy Price menu has been made after 8 years.

The burger consists of steamed and poached eggs coupled with a mild sprinkling of exquisite

aromatic spices, herbs, crunchy onions and 100% vegetarian sauce.

Total Coverage received is 33

o Interview Coverage is 2

o Marketing Coverage is 6

o Product Coverage is 25

Coverage garnered through interactions for McEgg

Publication:

Mint

Edition:

National

Date:

July 21, 2012

Page:

4

Publication:

Hindu Business Line

Edition:

National

Date:

July 19, 2012

Page:

5

Brand Coverage

PUBLICATION:

Eventfaqs.com

EDITION:

Online

DATE:

August 13 ,2012

PAGE NUMBER:

http://eventfaqs.com/eventfaqs/wcms/en/home/news/McDonalds-new-and-Eggciting-ca-1344751271177.html McDonalds new and Eggciting campaign hits the market McDonalds launched a marketing campaign to introduce the new McEgg burger on Aug. 1 across

India. The 360 degree campaign comprised varied media vehicles for its communications.

To generate the buzz before its arrival, a teaser campaign was launched revolving around the bad

egg jokes theme which flooded digital platforms like Facebook and Twitter. This created the pre-

launch excitement before the product was introduced. Following this was an „Eggies' app contest,

which engaged consumers.

The McEgg burger was then promoted heavily through prominent print and TV channels. Major

radio stations promoted the product and aired its advertisements. The fun-filled campaign, crafted

by Leo Burnett, showcases the young generation eating the burger and appreciating its nutritive

value. Adding to the fun element is the „pakaak' sound which occurs after every bite. The intent

was to communicate the product in an innovative way that would have great recall value and, at the

same time, be humorous.

Commenting on the launch, Rameet Arora, Senior Director Marketing, Hardcastle Restaurants Pvt.

Ltd. (HRPL), which spearheads McDonald's operations in West & South India, said: "We have

come up with a campaign that embodies the fun and freshness of eggs to extend our „I'm Lovin It'

experience to our customers. We at McDonalds aim to be our customer's first choice and we are

taking brand McDonalds to the next level by providing our customers with products and campaigns

that are new fresh, exciting and innovative. To the value seekers, the McEgg Burger will assure

plenty of protein content at an appealing price point and at the same time it will help McDonald's

deliver the brand promise of Good Products at Great Prices."

Speaking about their association with Leo Burnett, Arora said: "Leo-Burnett is McDonald's globally

aligned advertising agency. We work solely with them and do not do different campaigns with

different agencies."

The campaign will launch its pan India outdoor activations on Aug. 15.

PUBLICATION:

Exchange4media.com

EDITION:

Online

DATE:

August 29 ,2012

PAGE NUMBER:

http://www.exchange4media.com/47852_mcdonald%E2%80%99s-banks-on-tv-to-market-new-product-%E2%80%98mcegg%E2%80%99.html McDonald’s banks on TV to market new product ‘McEgg’

McDonald‟s recently launched its new product, McEgg, as a part of its Happy Price Menu. To

promote the product, the brand has come out with a TVC showcasing the „freshness‟ and „quality‟

of the product. Leo Burnett is the creative agency behind the campaign.

The TVC kicks-off with an introduction of the new product, which depicts the young Indian

generation consuming it and enjoying its nutritive value.

Commenting on the launch, Rameet Arora, Senior Director Marketing, Hardcastle Restaurants, that

spearheads McDonald‟s operations in West and South India said, “This is the first product to be

launched in the Happy Price Menu in the past eight years. The McEgg burger was introduced with

the aim of providing customers variety and choice and enables them to make nutritious, good food

choices.”

The TVC is being supported by a 360 degree campaign which will run across the country on a

variety of media including television, radio, social media and OOH media and ground activations.

The McEgg burger advertisements are currently on air on 20 plus channels including GECs, niche

channels and youth-centric channels. Television is the lead medium and as much as 50 per cent of

the campaign budget is allocated to it.

To create buzz around this addition to the menu, McDonald‟s launched the McEgg campaign

through a series of innovative teasers around „Bad Egg Jokes‟ which were populated on Facbeook

and YouTube. This was followed by introducing the Eggies app contest on social media.

KV Shridhar aka Pops, National Creative Director, Leo Burnett said, “The philosophy of

McDonald‟s stands on simple and easy enjoyment and there are a variety of meals for vegetarians

and non-vegetarians. There are some egg-etarians too for whom the product has been launched.”

PUBLICATION:

Audiencematters.com

EDITION:

Online

DATE:

August 22 ,2012

PAGE NUMBER:

http://www.audiencematters.com/article-final.php?title=McDonald%20s%20launches%20its%20Eggstraordinary%20campaign%20for%20the%20McEgg%20Burger McDonald s launches its Eggstraordinary campaign for the McEgg Burger

McDonald‟s, the world‟s leading food service retailer,

proudly brings more „Eggcitement‟ with its all new product –

the McEgg burger. And to introduce this new product to the

consumer McDonald‟s India launches its latest ad campaign

which highlights the freshness of its new product – McEgg,

being launched as a part of the Happy Price Menu for Rs 25/- only. The campaign will run across

the country on a variety of media including television, radio, social media and OOH from August,

2012.

At McDonald‟s customer satisfaction is a key factor in all its endeavours. McDonald‟s launched the

McEgg burger as part of its efforts to make the „Happy Price Menu‟ even happier! This product was

introduced to provide customers with variety and choice and to enable the customer to make good

food choices.

To create buzz around this vital addition to the menu, McDonald‟s has launched the McEgg

campaign through a series of innovative teasers around „the Bad Egg Jokes‟ which were populated

on Facbeook & YouTube. This gave McDonald‟s the momentum & boost that was required before

the product launch. This was followed by the introduction of the Eggies! The Eggies app contest on

the social media platform proved to be an impactful way of connecting with customers and was

very well received by them.

This was followed by the McEgg Burger advertisements that have just gone on-air, on all the major

television networks in the country as well as radio channels. The fun filled ad campaign created by

Leo Burnett showcases the new product – McEgg, in a refreshing manner as a part of the Happy

Price Menu. The Ad brings out the freshness of a new variety in the segment of Eggs. It starts with

an introduction of the new product and depicts the young Indian generation consuming the product

by enjoying its nutritive value and purity, with a „pakaak‟ sound. The intent was to communicate the

newest variety of the egg in an innovative and effective way, whilst showcasing our „freshness‟ &

„quality‟ products, which is something that McDonald‟s is very proud of. This campaign being a 360

degree campaign, one will soon see outdoor hoardings as well!

Commenting on McDonald‟s biggest launch of the year, Rameet Arora, Senior Director Marketing,

Hardcastle Restaurants Pvt. Ltd (HRPL), that spearheads McDonald's operations in West & South

India said, "We have come up with a campaign that embodies the fun and freshness of eggs to

extend our I‟m Lovin It‟ experience to our customers. We at McDonald‟s aim to be the customer‟s

first choice and we are taking brand McDonald‟s to the next level by providing our customers with

products and campaigns that are new, fresh, exciting and innovative. To the value seekers, the

McEgg Burger will assure plenty of protein content at an appealing price point and at the same

time it will help McDonald‟s deliver the brand promise of Good Products at Great Prices”.

The McEgg burger is made from the freshest, warm- off-the-farm eggs. Each egg that is used to

create a McEgg burger goes through stringent quality checks for spots, cracks and grammage and

is then washed and polished. Only 1 out of every 3 eggs is especially selected and steamed in the

specially designed McDonald‟s egg steamer to ensure that the nutritious quality of the eggs is

retained. It is then coupled with a mild sprinkling of exquisite aromatic spices, herbs, crunchy

onions and 100% vegetarian sauce to create the one of its kind, healthy, wholesome and delicious

McEgg burger. To add to the happiness quotient is the fact, that this delectable product is a part of

the iconic McDonald‟s Happy Price Menu, which means that it is priced at a very reasonable Rs. 25

only.

In India McDonald's has two Indian entrepreneurs: Amit Jatia, Vice Chairman, Hardcastle

Restaurants Pvt. Ltd, spearheads McDonald's operations in West & South India, while McDonald's

restaurants in North & East India are managed by Vikram Bakshi's Connaught Plaza Restaurants

Private Limited.

PUBLICATION:

Indian television.com

EDITION:

Online

DATE:

August 11 ,2012

PAGE NUMBER:

http://www.indiantelevision.com/mam/headlines/y2k12/aug/augmam51.php

McDonald’s ‘Eggstraordinary’ campaign for the McEgg Burger

MUMBAI: Global food service retailer McDonald‟s Indian franchisee has launched its latest ad

campaign, created by Leo Burnett, to highlight the freshness of its new product – McEgg.

To give McDonald‟s the momentum and boost that was required before the product launch, the

burger retailer launched a series of teasers around „the Bad Egg Jokes‟ which were populated on

social media platforms like Facebook and online video platform YouTube. This was followed by the

introduction of the Eggies!, an app contest on Facebook which was another way of connecting with

customers.

The McEgg Burger advertisements were then released on all the major television networks in the

country as well as radio channels. The ad brings out the freshness of a new variety in the segment

of eggs.

The commercial starts with an introduction of the new product and shows the young Indian

generation consuming the product by enjoying its nutritive value and purity. The sound associated

with an egg („pakaak‟) is played in the background with the intent of communicating the „freshness‟

and „quality‟ of the products used.

The campaign will run across the country on a variety of media including television, radio, social

media and OOH from August.

The TVC will be supported by other media as the month wears on with the OOH leg of the

campaign forming the next phase.

Hardcastle Restaurants Pvt. Ltd (the company that spearheads McDonald's operations in West and

South India) senior director marketing Rameet Arora said, "We have come up with a campaign that

embodies the fun and freshness of eggs to extend our I‟m Lovin It‟ experience to our customers.

We at McDonald‟s aim to be our customer‟s first choice and we are taking brand McDonald‟s to the

next level by providing our customers with products and campaigns that are new fresh, exciting

and innovative. To the value seekers, the McEgg Burger will assure plenty of protein content at an

appealing price point and at the same time it will help McDonald‟s deliver the brand promise of

good products at great prices.”

PUBLICATION:

Indian television.com

EDITION:

Online

DATE:

September 1 ,2012

PAGE NUMBER:

http://www.indiantelevision.com/release/y2k12/aug/augrel37.php Milestone Brandcom rolls an eggciting OOH campaign to promote the launch of McEGG Burger from McDonald’s Mumbai: Fast food retail chain McDonald‟s recently launched a new burger „McEGG‟. McEGG is

McDonald‟s new way to enjoy your everyday egg. Steamed to perfection in a specialized steamer and made

tasty with a sprinkling of magic masala, onion and creamy Mayo. It‟s egg like never before. It is a one of its

kind product launched across McDonald‟s outlets in India & is aimed at targeting „eggetarians‟. The new

burger is part of the McDonald‟s happy price menu & will be available for just Rs.25 starting 11am. This

economically priced burger is full of egg nutrients.

McDonalds launched a marketing campaign to introduce the new McEGG burger across India. The 360

degree campaign comprised varied media vehicles for its communications. Outdoor was one of the

important vehicles among their media mix. The out of home campaign that rolled out on 14th August was

spread across 350 touchpoints & covered over 1,32,000 sqft of vinyl in 9 cities. The media mix was spread

across mass media touch points varying from billboards, bus shelters, gantries, unipoles & kiosks to

branding at railway stations.

Senior Director Marketing, McDonald‟s India, Rameet Arora said, "We have come up with a campaign that

embodies the fun and freshness of eggs to extend our I‟m Lovin It‟ experience to our customers. We at

McDonald‟s aim to be our customer‟s first choice and we are taking brand McDonald‟s to the next level by

providing our customers with products and campaigns that are new fresh, exciting and innovative. To the

value seekers, the McEGG Burger will assure plenty of protein content at an appealing price point and at the

same time it will help McDonald‟s deliver the brand promise of good products at great prices.”

“This new delightful offering needed an equally impactful messaging to the customers to lure them to try out

the new and eggciting McEGG burger. We devised a robust media plan to target the audiences on the go &

ensured a dominating presence across all main arterial routes, transit junctions & major congregation points

around McDonald‟s outlets. The visual appeal of the creative clubbed with our elaborate media spread

ensured the message was delivered to the right audiences”, said Hanoz Patel, Founder Member &

Managing Partner, Milestone Brandcom.

http://www.bestmediainfo.com/2012/09/milestone-brandcom-rolls-out-ooh-campaign-for-mcegg-burger/ Milestone Brandcom rolls an eggciting OOH campaign to promote the launch of McEGG Burger The media mix spread across mass media touch points varying from billboards, bus shelters,

gantries, unipoles & kiosks to branding at railway stations

McDonalds launched a marketing campaign to introduce the new McEGG burger across India. The 360

degree campaign comprised varied media vehicles for its communications and Outdoor was one of the

important vehicles among their media mix. Executed by Milestone Brandcom, the out of home campaign

that kicked off on August 14 was spread across 350 touch points & covered over 1,32,000 sq ft of vinyl in 9

cities. The media mix was spread across mass media touch points varying from billboards, bus shelters,

gantries, unipoles & kiosks to branding at railway stations.

Publication:

Best Media info.com

Edition:

Online

Date:

September 4, 2012

Page:

Senior Director Marketing, McDonald‟s India, Rameet Arora said, “We have come up with a campaign that

embodies the fun and freshness of eggs to extend our I‟m Lovin It‟ experience to our customers. We at

McDonald‟s aim to be our customer‟s first choice and we are taking brand McDonald‟s to the next level by

providing our customers with products and campaigns that are new fresh, exciting and innovative. To the

value seekers, the McEGG Burger will assure plenty of protein content at an appealing price point and at the

same time it will help McDonald‟s deliver the brand promise of good products at great prices.”

“This new delightful offering needed an equally impactful messaging to the customers to lure them to try out

the new and eggciting McEGG burger. We devised a robust media plan to target the audiences on the go &

ensured a dominating presence across all main arterial routes, transit junctions & major congregation points

around McDonald‟s outlets. The visual appeal of the creative clubbed with our elaborate media spread

ensured the message was delivered to the right audiences”, said Hanoz Patel, Founder Member &

Managing Partner, MilestoneBrandcom.

Product Coverage

Mumbai

PUBLICATION:

Hindustan Times (HT Café)

EDITION:

Mumbai

DATE:

August 11, 2012

PAGE NUMBER:

04

PUBLICATION:

Sunday Mid Day

EDITION:

Mumbai

DATE:

August 19, 2012

PAGE NUMBER:

12

PUBLICATION:

Afternoon

EDITION:

Mumbai

DATE:

August 17,2012

PAGE NUMBER:

16

PUBLICATION:

Navashakti

EDITION:

Mumbai

DATE:

August 11, 2012

PAGE NUMBER:

11

McDonald’s McEgg burger now at Rs 25/- only

PUBLICATION:

Prahaar

EDITION:

Mumbai

DATE:

August 09, 2012

PAGE NUMBER:

09

McDonald’s new McEggburger

South

PUBLICATION:

DNA

EDITION:

Bangalore

DATE:

August 07, 2012

PAGE NUMBER:

2

PUBLICATION:

The Hindu, Metro Plus

EDITION:

Bangalore

DATE:

August 9, 2012

PAGE NUMBER:

03

PUBLICATION:

Time Out

EDITION:

Bangalore

DATE:

August 17 - 30 ,2012

PAGE NUMBER:

42

PUBLICATION:

Prajavani

EDITION:

Bangalore

DATE:

August 27, 2012

PAGE NUMBER:

03

McEgg Burger from McDonald’s

PUBLICATION:

The Hindu

EDITION:

Hyderabad

DATE:

August 23 ,2012

PAGE NUMBER:

01

PUBLICATION:

Andhra Jyothi

EDITION:

Hyderabad

DATE:

August 29 ,2012

PAGE NUMBER:

12

McDonald’s introduces healthy, nutritious McEgg burger

PUBLICATION:

Namaste Telangana

EDITION:

Hyderabad

DATE:

August 15 ,2012

PAGE NUMBER:

08

McDonald’s launches the healthy, nutritious McEgg Burger

PUBLICATION:

The Hindu

EDITION:

Chennai

DATE:

September 3 ,2012

PAGE NUMBER:

01

PUBLICATION:

New Indian Express

EDITION:

Chennai

DATE:

September 7 ,2012

PAGE NUMBER:

08

Rest of West (ROW)

PUBLICATION:

Gujarat Niti

EDITION:

Ahmedabad

DATE:

Aug 7, 2012

PAGE NUMBER:

03

McDonald’s launches the healthy, nutritious McEgg burger

PUBLICATION:

Mahanagar Metro

EDITION:

Ahmedabad

DATE:

Aug 14, 2012

PAGE NUMBER:

04

McDonald’s launches the healthy, nutritious McEgg burger

PUBLICATION:

Marvad Mitra

EDITION:

Ahmedabad

DATE:

Aug 14, 2012

PAGE NUMBER:

04

McDonald’s launches the healthy, nutritious McEgg Burger

PUBLICATION:

Suryakal

EDITION:

Ahmedabad

DATE:

Aug 8, 2012

PAGE NUMBER:

06

McDonald’s launches the healthy, nutritious McEgg Burger

PUBLICATION:

Times of Karnavati

EDITION:

Ahmedabad

DATE:

Aug 23, 2012

PAGE NUMBER:

03

McDonald’s launches the healthy, nutritious McEgg Burger

McDonald’s launches the healthy, nutritious McEgg Burger

PUBLICATION:

City Chief

EDITION:

Indore

DATE:

August 10, 2012

PAGE NUMBER:

09

McDonald’s launches the healthy, nutritious McEgg Burger

PUBLICATION:

Indore Samachar

EDITION:

Indore

DATE:

August 8, 2012

PAGE NUMBER:

10

PUBLICATION:

Prabhat Kiran

EDITION:

Indore

DATE:

August 9, 2012

PAGE NUMBER:

06

McDonald’s new burger

PUBLICATION:

Raj Express

EDITION:

Indore

DATE:

August 8, 2012

PAGE NUMBER:

10

McDonald’s new product in the market

Online Coverage

PUBLICATION:

Indiainfoline

EDITION:

Online

DATE:

August 3 ,2012

PAGE NUMBER:

http://www.indiainfoline.com/Markets/News/McDonalds-launches-healthy-nutritious-McEgg-Burger/5474564711

McDonald’s launches healthy, nutritious McEgg Burger To add to the happiness quotient is the fact, that this delectable product is a part of the iconic McDonald’s Happy Price Menu, which means that it is priced at a very reasonable Rs. 25 only.

McDonald‟s, the world‟s leading food service retailer, proudly brings more „Eggcitement‟ with its all new

product – the McEgg burger. With this tasty, healthy, nutritious and wholesome eating option, McDonald‟s

guarantees to take the „I‟m lovin it‟ experience to a whole new level. In India, McDonald's has two Indian

entrepreneurs: Amit Jatia, Vice Chairman, Hardcastle Restaurants Pvt. Ltd, spearheads McDonald's

operations in West & South India, while McDonald's restaurants in North & East India are managed by

Vikram Bakshi's Connaught Plaza Restaurants Private Limited.

The McEgg burger is made from the freshest, warm- off-the-farm eggs. Each egg that is used to create a

McEgg burger goes through stringent quality checks for spots, cracks and grammage and is then washed

and polished. Only 1 out of every 3 eggs is especially selected and steamed in the specially designed

McDonald‟s egg steamer to ensure that the nutritious quality of the eggs is retained. It is then coupled with a

mild sprinkling of exquisite aromatic spices, herbs, crunchy onions and 100% vegetarian sauce to create the

one of its kind, healthy, wholesome and delicious McEgg burger. To add to the happiness quotient is the

fact, that this delectable product is a part of the iconic McDonald‟s Happy Price Menu, which means that it is

priced at a very reasonable Rs. 25 only.

Eggs are one of the most nutritious foods as they are a natural source of many nutrients including high

quality protein, vitamins and minerals. They are naturally rich in vitamin B2 (riboflavin), vitamin B12 and

vitamin D. They also contain vitamin A and a number of other B vitamins including folate, biotin, pantothenic

acid and choline. Eggs also contain essential minerals and trace elements, including phosphorus, iodine

and selenium.

Commenting on McDonald‟s biggest launch of the year, Smita Jatia, Managing Director, Hardcastle

Restaurants Pvt. Ltd (HRPL), that spearheads McDonald's operations in West & South India said,

“McDonald‟s consistently evaluates its menu offering and launches new products as a means of ensuring

that we provide our customers fresh, high quality products that are a combination of freshly sourced

ingredients and the right flavouring that makes the McDonald‟s products a delicious feast for the senses.

The McEgg burger is an all steamed product ie a wholesome meal that is high in nutrition and served

hygienically to the customer. Eggs are one of the most nutritious foods money can buy - they are a natural

source of many nutrients including high quality protein, vitamins and minerals. A medium egg contains less

than 80 calories. “

She also added, “Our key focus is on nutrition and providing our customers with good food fast which

translates to providing real ingredients, great taste offering variety & choice by offering „modern choices‟

which is paramount to McDonald‟s as a company. For the introduction of this appetizing product,

McDonald‟s has undertaken significant steps to ensure that nothing but the best is made for customers in

India. A whole new supply chain has been put in place and immense care has been taken to ensure that the

eggs used in the product are of the highest quality and grade.”

The McEgg burger will be available is all restaurants from the 1st of August, 2012 and will be served

throughout the day excluding breakfast. This means that you can enjoy the experience of eating the McEgg

burger at any McDonald‟s restaurant from 11 AM onwards.

PUBLICATION:

Samaachar.com

EDITION:

Online

DATE:

August 3 ,2012

PAGE NUMBER:

http://www.samachar.com/mcdonald-s-launches-healthy-nutritious-mcegg-burger-midpLieeiej.html

McDonald’s launches healthy, nutritious McEgg Burger

To add to the happiness quotient is the fact, that this delectable product is a part of the

iconic McDonald’s Happy Price Menu, which means that it is priced at a very reasonable Rs.

25 only.

McDonald‟s, the world‟s leading food service retailer, proudly brings more „Eggcitement‟ with its all new

product – the McEgg burger. With this tasty, healthy, nutritious and wholesome eating option, McDonald‟s

guarantees to take the „I‟m lovin it‟ experience to a whole new level. In India, McDonald's has two Indian

entrepreneurs: Amit Jatia, Vice Chairman, Hardcastle Restaurants Pvt. Ltd, spearheads McDonald's

operations in West & South India, while McDonald's restaurants in North & East India are managed by

Vikram Bakshi's Connaught Plaza Restaurants Private Limited.

The McEgg burger is made from the freshest, warm- off-the-farm eggs. Each egg that is used to create a

McEgg burger goes through stringent quality checks for spots, cracks and grammage and is then washed

and polished. Only 1 out of every 3 eggs is especially selected and steamed in the specially designed

McDonald‟s egg steamer to ensure that the nutritious quality of the eggs is retained. It is then coupled with a

mild sprinkling of exquisite aromatic spices, herbs, crunchy onions and 100% vegetarian sauce to create the

one of its kind, healthy, wholesome and delicious McEgg burger. To add to the happiness quotient is the

fact, that this delectable product is a part of the iconic McDonald‟s Happy Price Menu, which means that it is

priced at a very reasonable Rs. 25 only.

Eggs are one of the most nutritious foods as they are a natural source of many nutrients including high

quality protein, vitamins and minerals. They are naturally rich in vitamin B2 (riboflavin), vitamin B12 and

vitamin D. They also contain vitamin A and a number of other B vitamins including folate, biotin, pantothenic

acid and choline. Eggs also contain essential minerals and trace elements, including phosphorus, iodine

and selenium.

Commenting on McDonald‟s biggest launch of the year, Smita Jatia, Managing Director, Hardcastle

Restaurants Pvt. Ltd (HRPL), that spearheads McDonald's operations in West & South India said,

“McDonald‟s consistently evaluates its menu offering and launches new products as a means of ensuring

that we provide our customers fresh, high quality products that are a combination of freshly sourced

ingredients and the right flavouring that makes the McDonald‟s products a delicious feast for the senses.

The McEgg burger is an all steamed product ie a wholesome meal that is high in nutrition and served

hygienically to the customer. Eggs are one of the most nutritious foods money can buy - they are a natural

source of many nutrients including high quality protein, vitamins and minerals. A medium egg contains less

than 80 calories. “

She also added, “Our key focus is on nutrition and providing our customers with good food fast which

translates to providing real ingredients, great taste offering variety & choice by offering „modern choices‟

which is paramount to McDonald‟s as a company. For the introduction of this appetizing product,

McDonald‟s has undertaken significant steps to ensure that nothing but the best is made for customers in

India. A whole new supply chain has been put in place and immense care has been taken to ensure that the

eggs used in the product are of the highest quality and grade.”

The McEgg burger will be available is all restaurants from the 1st of August, 2012 and will be served

throughout the day excluding breakfast. This means that you can enjoy the experience of eating the McEgg

burger at any McDonald‟s restaurant from 11 AM onwards.

End