BY SEW HEIDI - Successful Fashion Designer

BY SEW HEIDI

A Step-by-Step Guide to Creating Your Portfolio,Setting Rates and Finding Clients You Love

Freelancing in FashionFreelancing in Fashion

Copyright © 2022 Sew Heidi + Successful Fashion Designer

All rights reserved.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, pho-tocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the copyright owner.

Requests for authorization should be addressed [email protected]

Interior layout and design by Sew HeidiCover design by Atara Himmel

Readers should be aware that internet sites offered as citations and/or sources for further information may have changed or disappeared between the time this publication is made available, and when it is read.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in the publication of this work, neither author nor publisher makes any representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim any implied warranties of merchantability of fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials.

The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Nei-ther the publisher, nor the author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

BY SEW HEIDI

A Step-by-Step Guide to Creating Your Portfolio,Setting Rates and Finding Clients You Love

Freelancing in FashionFreelancing in Fashion

About the AuthorSew Heidi is an independent educator and the host of the top-rated

Successful Fashion Freelancer podcast. After 15+ years in the fashion industry, including 10 years as a 6-figure freelancer, Heidi shares real-life,

no-BS advice to help others build flexible freelance careers they love.

Heidi shares her proven strategies through her popular free resources and her premium program, Freelance Accelerator: from Surviving to Thriving

(FAST). Learn more at successfulfashiondesigner.com.

AcknowledgementsWriting a book can be pretty solitary with a lot of time staring at a blank screen. When I wrote the first edition of this guide in 2017, that was my experience. But this time was different.

SFD has grown a lot, and the biggest thanks goes to Tara, my right hand unicorn kicka$$ of everything. From my business therapist to my brainstorm bestie to my get-all-the-shit-done girl, you are so much to me. Thank you for your endless edits, case study wrangling, and your ability to wrap your head around the big picture and the tiny details all at once. You’re way more than just a weirdo I hired off Craigslist!

Thank you to my ever supportive husband, Marc, who kept me company on the couch while I typed away during many late nights. You have pushed me in more ways than I knew possible to be a stronger person, business owner, and mom.

Thank you to my son Errol, who has shown me a new perspective on life and love and opened up pathways to emotions I never knew I had. You’ve helped me learn how to get more done in 3 days a week than I used to get done in 7.

Thank you to my parents for raising me to be a go-getter and always telling me you’re proud of me, whether I’m failing or succeeding. Mom, your cheerleader attitude has helped me learn that anything is possible and everything will work out (it always does!). Dad, your entrepreneurial spirit set me on fire years ago, and I’m so grateful for our long business chats over coffee or hiking.

Thank you to my sister for encouraging me every step of the way. You’re always there when I need business advice, or for a good glass of red and some hearty laughs. Who’s gonna pee their pants first? Both of us. (Just kidding, probably me.)

Thank you to Chad for (again!) publishing and Atara for the wonderful cover.

And last, thank you to the tens of thousands of you out there in the SFD community. Some of you have been here since day one, and some of you are new. Either way, your support means so much. Every kind email, comment or DM helps me know that I’m on the right path, even when I wonder if what I do really matters.

IntroductionHERE’S HOW THIS BOOK WORKS (AND

HOW TO GET THE MOST OUT OF IT)

8Freelancing in Fashion

www.SuccessfulFashionDesigner.com

Welcome to Freelancing in Fashion! Congratulations—You’ve just taken the first step toward creating a kicka$$ career as a Successful Fashion Freelancer. In this book I’ve shared my best tips and strategies for true, remote freelancing in the fashion industry.

In spite of your family’s doubts (and your own), you’ve made the brave choice to follow your heart and pursue a career in fashion. Whether you’ve been building your skills for years or you’re just getting started, you’ve worked hard to get to where you are.

Like anything worth doing, becoming a Successful Fashion Freelancer doesn’t happen overnight. But when you follow the plan I’ve laid out for you in this book, you’ll discover that it won’t take nearly as long as you think.

Having a framework to follow means each step will take a fraction of the time it’d require if you were trying to DIY the whole freelancing thing.

I’m here to make your fashion career easier (and more successful). #YASS

A Word on Getting the Most from This Book

I’ve worked with freelancers of all ages and all stages from around the world.

Brand-new, self-taught fashion designers?You’ll meet some of them in this book.

Seasoned senior professionals with decades of experience?I’ll be sharing their stories.

Introduction 9

People from the US to India to Germany to Macedonia?They’ll inspire you soon, too.

Anyone determined and willing to put in the effort can be a Successful Fashion Freelancer. Because of that, some chapters may not apply to you. And that’s fine!

Not a parent? Skip that chapter.Lots of experience? Cruise past the beginner’s stuff.Dying to start on your portfolio? Feel free to jump ahead.

Just don’t miss all the game-changing info in Part 1: Freelancing In Fashion: How does it all work (and is it right for me)? Give a good scan to the relevant chapters before diving straight into the “how to” stuff in Part 2: Your Five-Step Roadmap to Getting Freelance Fashion Design Work. Future you will thank you. :)

So look at the table of contents and bounce around, choose-your-own-adventure style. Use this book in a way that works for you.

Also, do yourself a huge favor and grab your Freelance Success Pack. It’s totally free at www.SuccessfulFashionDesigner.com/fsp and includes our best resources to help you follow along with the steps to becoming a Successful Fashion Freelancer.



Oh, and who am I?If we haven’t met yet, Hi, I’m Heidi! I was always passionate about fashion, but I didn’t go to fashion school. I jumped into this industry to escape the soul-sucking receptionist job I took post college. After launching a successful fashion brand (which I grew to hate) and working as a designer for a golf and lifestyle brand (when I almost left the industry for good), I finally found my place in the fashion industry as a freelancer.

During my decade+ freelance career, I grew my income to over $100k per year. And I did it working a flexible schedule I chose, from wherever I wanted (even the beach!), on projects I was excited about.

Freelancing changed my life, and I know it can do the same for you. That’s why I’m so passionate about helping you break free from the Exhausted Employee rat race and create your career as a Successful Fashion Freelancer.

Because after all the work you’ve already done, you deserve to love your fashion career.

YOU GOT THIS! Let’s goooooo!

Introduction 11

Table of ContentsPart 1: FREELANCING IN FASHION: HOW DOES IT ALL WORK (AND IS IT RIGHT FOR ME)?

CHAPTERS1: What Does a Freelance Fashion Designer Do? .........................................................23

2: What Are the Steps to Become a Freelance Fashion Designer? ............................29

3: How Much Money Do Freelance Fashion Designers Make? ..................................35

4: Remote Work: How to Work in Fashion From Home ..............................................41

5: Should You Leave the Toxic Fashion Industry for a Career Change? .....................49

6: How to Work in Fashion Without a Degree (or without any experience) .............59

7: Being a Working Mom in Fashion (without sacrificing your family life) .................65

8: Five Reasons Most Freelance Fashion Designers Don’t “Make It” ......................... 71

Part 2: YOUR FIVE-STEP ROADMAP TO GETTING FREELANCE FASHION DESIGN WORK CHAPTERS9: Step 1: Figuring Out Your Fashion Freelancer Services ............................................... 97

10: Step 2: Putting Together a Professional Freelance Portfolio (+ examples) ............107

11: Step 3: Finding Freelance Fashion Design Work + Jobs ............................................133

12: Step 4: Figuring Out Your Freelance Fashion Design Rates .....................................161

13: Step 5: Making Consistent Income as a Freelance Fashion Designer .................... 183

14: BONUS: Protecting Yourself: A Freelance Fashion Designer Contract ............... 189

15: Fashion Freelancer Puberty: If You’re Feeling Awkward, You’re Not Alone ...........195

Part 1 FREELANCING IN FASHION: HOW

DOES IT ALL WORK (AND IS IT RIGHT FOR ME)?

Freelancing in Fashionwww.SuccessfulFashionDesigner.com16

Have you ever seen “freelance” job postings like this?

Apply for this job

A freelance junior designer is needed for 3-6 month contract position with a wellknown contemporary global fashion brand, similar to Zara or ASOS. This role will bedesigning for their Wovens category, including outdoor, blazers, dresses, blouses,trousers and shorts.

This client is looking for someone with knowledge and experience withincontemporary apparel who is great with trend.

Any experience with prints, recoloring, and changing bought prints is a plus.

This role is 40 hours/week IN OFFICE. Proof of vaccination is required.

This role starts NOVEMBER 1.

Freelance Junior Designer

“40 hours/week IN OFFICE” is NOT freelancing.Yet this is what most people think of when it comes to freelancing in fash-ion. And when most people say “I’m freelancing full-time,” this is what they mean.

Full-time on-site “freelance” jobs are really temp jobs in disguise. And these “freelance” jobs make me sick.

Working onsite 40 hrs/week is NOT freelance. It’s a temp job without benefits.

Going to an office full time for 3 months is NOT freelance. It’s brands taking

Part 1: Freelancing In Fashion: How Does it All Work (And is it Right For Me)?

17

advantage of you.

Showing up 9–5 and acting like an employee but not getting any benefits of be-ing one is NOT freelance. It’s abusive, and in some states, it’s technically illegal.

This is “permalancing.” This is a “temp job.” But it’s NOT freelancing.

Now, some designers like this setup. If that works for you, ok.

But I don’t think it’s good for our industry—or for you. The brand gets ALL the benefits of a full-time employee without ANY of the risks. They don’t pay for insurance, sick leave, vacation, or taxes. Instead YOU take on the burden.

“Permalance” temp jobs in fashion are unfair AF.

These fake “freelance” jobs are shitty for many reasons. Here are just 3:

1. It’s impossible to have multiple clients2. You don’t get to work on a variety of projects3. You don’t get a work-life balance

Instead, you get more stress and anxiety than a full-time job (without any of the perks). And in 3 months, you’re unemployed again and looking for your next “freelance job.”

Yeah, like I said: abusive and unfair AF.

The problem is the industry has trained fashion designers like you to think that temp work is actually “freelance.” Most designers don’t know any bet-ter, so they put up with it.


But it doesn’t mean you have to.

Our industry is unique and wacky and competitive. That’s why brands get away with this. That’s why freelancing in fashion is harder than in other industries.

That’s why you’ve seen a lot of resources out there to help creative free-lancers, but they’re all for graphic or web designers.

That’s why there’s no one out there helping fashion freelancers.

And that’s why I wrote this book.

So, What Is Freelancing In Fashion?I like to call it “true remote” freelancing (since “freelancing” in our industry gets confused for temp jobs/“permalancing”).

True remote freelancing in fashion is where you get to set your own schedule and work when creativity strikes, instead of between 9 and 5 when you’re stuck at a desk.

It’s where you get to work on a variety of projects with different brands you love, not churning out uninspiring designs that are dumped on your plate.

And it’s where there’s no income cap. So you’re in control of how much you earn, instead of making pennies on the dollar because you’re working 60 hours but only compensated for 40.


19

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permalancer

freelancer

??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

TEMP JOB

TRUE REMOTE

Work full-time for one brand

Required to work brand's oce hours

Must work on-site

Can't set your own rate

Do whatever project the brand assigns

Feels like a job without benefits

Do work for a variety of di�erent brands

Make your own flexible schedule

Work from anywhere

Choose how much you earn

Only work on projects you love

Be your own boss

© SuccessfulFashionDesigner.com


True remote freelancing is empowering. Liberating. Flexible.

And it’s the only way I didn’t burnout in this industry (after launching my own brand and working half to death in a toxic office).

It’s also how my Freelance Accelerator: from Surviving to Thriving (FAST) grads are finding happiness, success and a work-life balance in this tough industry.

I’ll share some FAST success stories soon, but first, what exactly can you do as a “true remote” freelancer?

Anything you want.


21

Notes

Chapter 1: What Does a Freelance Fashion Designer Do? 23

Chapter 1: WHAT DOES A FREELANCE FASHION DESIGNER DO?

What can you do as a fashion freelancer? The list is long, and it’s way more than just “design”!

Here are just some of the things “true remote” freelance fashion designers may do:

• Digital fashion flats (Adobe Illustrator) • Tech packs • Pattern making / pattern drafting (sample sewing / fittings)• Design (trend / color research / collection design)• Merchandising• Print / textile design• Sourcing (trims / textiles / factories)• Product development• Consulting (design / fit / production)

(Want more ideas? Grab the printable Freelance Niche Finder, plus all the other resources for this book, in our Freelance Success Pack at www.SuccessfulFashionDesigner.com/fsp—it’s free!)

Now, you may read this list and be skeptical.


I often get questions like:

“How are you supposed to do technical things like pattern making remotely?”“How is it possible to do fittings if you’re not onsite?”“How can you just draw flats? Don’t you need to know the whole process?”

For the 10+ years I was a freelancer in fashion, I did all these things, so I know firsthand it’s possible.

But I realize I’m just one person. And it’s easy to think maybe I got lucky.

So let me introduce you to some Freelance Accelerator: from Surviving to Thriving (FAST) grads.

Alexandra is a freelance patternmaker in Pennsylvania. Despite dropping out of fashion school, after 5 years away from the fashion industry she managed to land a job as a production sewist and sample maker, and was soon designing collections. But the conditions were abusive and the pay was so low she had to work a second job.

So she broke free to pursue her love of patternmaking, and now makes more money in one day as a freelancer than she did in nearly two weeks at her full-time job.

“I love [freelancing] so much, I get to choose my projects and how much I want to work.”


Hear Alexandra’s full story on SFF podcast episode 134.

Arya is a self-taught designer in India who had no industry experience and didn’t go to fashion school. While she’s developing her skills, she’s starting out with just ONE freelance service: fashion flats in Adobe Illustrator. She has a small, self-directed portfolio, and she already has multiple clients paying her $20 an hour!

“Within my first two months freelancing,] I already have 3 paying clients, and 3 more lined up! As I have not gone to [fashion] school and I don’t have any real industry experience, I have to work hard for more, and I will.”

Hear Arya’s full story on SFF podcast episode 152.

Eleni lives in Greece and started freelancing with no real industry experience. She exclusively does tech packs, and she’s now making 3–4X the average full-time fashion designer salary in Greece, while working just a fraction of the hours (16–20 hours per week, when FT designers usually work well over 40!).

“When I get up in the morning and start to work I cannot believe that I am actually living what I was once dreaming about and this instantly makes me so happy!”


You can do ANY part of the fashion design + development process as a remote freelancer. But before you get overwhelmed thinking about doing ALL these things…

There’s something you need to know about freelancing in fashion.

Unlike in a full-time job, you don’t have to DO it all or KNOW it all.

To be a Successful Fashion Freelancer, you just need ONE skill (even if you don’t have any experience).

Just flats.Just tech packs.Just patternmaking.Just product development.Just ONE thing.

More on that soon, but for now I hope you’re relieved that you don’t have to know it all.


Notes

Chapter 2: What Are the Steps to Become a Freelance Fashion Designer?

29

Chapter 2: WHAT ARE THE STEPS TO BECOME A FREELANCE FASHION

DESIGNER?

Becoming a freelance fashion designer comes down to just FIVE steps. The process may seem overwhelming and intimidating, and of course there are nuances. But the truth is, it’s actually pretty simple!

Here are the 5 steps to become a freelance fashion designer:

1. Figure out your services (don’t try to do it all)2. Create a professional portfolio (simple and concise is best)3. Find freelance clients (no matter where you live)4. Set your pricing (and earn a fair rate)5. Grow with ongoing projects and referrals (for consistent income)


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BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME A5 STEPS TO BECOME Afreelance fashion designerfreelance fashion designer


1. Figure out your services(Don’t try to do it all!)

2. Create a professional portfolio (Simple and concise is best!)

3. Find freelance clients (No matter where you live!)

4. Set your pricing(And earn a fair rate!)

5. Grow with ongoing projects + referrals

(For consistent income!)


31

In Part 2: Your Five-Step Roadmap to Getting Freelance Fashion Design Work, I’m going to show you exactly how to do each step, but for now let’s look at a high-level view.

1. Figure out your services (don’t try to do it all)I’ll say it again: You DON’T have to do all the things. In fact, the more services you offer, the less successful you’ll be. I know it sounds counterintuitive, but trust me for now (I’ll prove it to you later).

Offering just ONE service (like flats or tech packs or product development) or working in just ONE category (like sustainable sweater knits or men’s active) is the easiest way to become a Successful Fashion Freelancer.

2. Create a professional portfolio (simple andconcise is best)You have about 8 seconds to catch a brand’s attention with your portfolio. It doesn’t matter if you have zero or 20 years experience, you don’t have long to stand out. Which means your portfolio needs to be simple and concise.

It may seem hard to believe, but less is actually more. Because brands don’t care if you can do everything—they only want to know you can do their thing. And in that 8-second glance, you need to convince them you’re the right person for their needs.


3. Find freelance clients (no matter where you live)You don’t have to live in a fashion hub like New York, Los Angeles, or London. And you don’t have to live in the US! You can be a freelance fashion designer from anywhere in the world—India, Australia, Germany, Colombia—ANYWHERE!

Because remember, it’s REMOTE freelancing. There are simple tricks to find freelance clients (hint: it’s not on job boards like StyleCareers or Indeed) and how to reach out to them (like literally, where to find their email).

4. Set your pricing (and earn a fair rate)Figuring out your pricing as a fashion freelancer can feel hard AF. You want to earn a fair wage, but you also don’t want to scare brands away with a high rate.

There are no-brainer strategies to set your freelance pricing to make sure you’re not undercutting yourself. I’ll share those soon, and I’ll even hook you up with my freelance pricing calculator if numbers aren’t your thing.

5. Grow with ongoing projects and referrals (for consistent income)Building the foundation of your freelance career takes work (just like starting a brand or finding a job). But with the right strategies (that are super easy), you can get consistent work with ongoing projects and referrals.


33

We’ll go deeper into each step in Part 2: Your Five-Step Roadmap to Getting Freelance Fashion Design Work and I’ll show you how to do all the things, from pricing to portfolios to pitching.

But for now, this is the simple, 5-step process to being a Successful Fashion Freelancer.

Chapter 3: How Much Money do Freelance Fashion Designers Make? 35

Chapter 3: HOW MUCH MONEY DO FREELANCE FASHION DESIGNERS

MAKE?

There are a lot of great things about being a freelance fashion designer—like freedom, flexibility, and working on projects you love. But the cherry on the top is that your income potential is limitless.

It’s really up to you how much money you can—or want to—make while freelancing in fashion.

(Curious about your earning potential? Grab the Cash Calculator, plus all the other resources for this book, in our Freelance Success Pack atwww.SuccessfulFashionDesigner.com/fsp—it’s free!)

During my 10+ year career as a freelance fashion designer, I earned $100k+ while working just 20–30 hours a week. I set my own schedule, chose my clients, and was location-independent.

In other words, I worked when I wanted, from wherever I wanted, on projects I wanted to do.


Since then, I’ve taught hundreds of freelancers in fashion to do the same. Here are just some of my Freelance Accelerator: from Surviving to Thriving (FAST) grads who’ve shared their income.

Katerina, a freelancer who splits her time between Italy and Macedonia, told me, “In my first year of freelancing I have already surpassed my earnings from when I was working full time for a brand!”

(After just one year, Katerina is earning consistent income every week!)

Alison, a freelance technical designer and patternmaker in Missouri, started freelancing with just a few years of experience. Within 18 months, she had already exceeded her old full-time salary—while working only 40 hours a week (far from the fashion industry’s typical 60+!).

Now after 4 years as a freelancer, she’s earning 75% more than her old salary and loving her work in fashion.

“I have as much work as I want, with clients coming to me instead of me having to pitch brands. I work with people I enjoy on projects that I love doing!”


Hear Alison’s full story on SFF podcast episodes 103, 149 & 150.

PKP, a mom in India who didn’t want to go back to full-time work, charges $150 for a tech pack and has so much work she hired 2 other freelancers to help her.

“I started getting more projects and even took in other designers and expanded my team. I can realise my vision, from the comfort of my home, which is great.

I love this life.”


Hear PKP’s full story on SFF podcast episode 148.

You can replace your full income and then some. You can do projects on the side to make extra cash. It’s up to you.

It doesn’t matter where you live.

Even in countries like India, Macedonia, and Greece, you can make as much money as you want as a freelance fashion designer.

You’re in control of your rates, your schedule, and your life. How effing amazing is that?


Notes

Chapter 4: Remote Work: How to Work in Fashion From Home 41

Chapter 4: REMOTE WORK: HOW TO WORK IN FASHION FROM HOME

Is it possible to do true remote work in fashion and work from home (or the beach or mountains or wherever)? 100% YES. But it’s not by getting a “remote” job like a lot of fashion designers think. It’s by freelancing!

The pandemic has made remote work in fashion even more possible. Overnight, brands were forced to allow remote work and realize that it actually WAS possible.

They adapted. They realized fittings could be done on Zoom. They learned that shipping samples between team members was effective.

Of course, remote work in our industry has always been possible. I did it during my decade-long freelance career, way before the pandemic.

Some brands have continued to offer the luxury of remote work. But a lot of old-school brands have gone back to the “butts in seats” model.

So full-time fashion design jobs aren’t always the best if you’re excited about flexibility and work-life balance.


If you want to work remote from home in fashion, on your own terms…

Freelancing is a much better choice.

I’m not talking about “permalance” temp jobs disguised as fashion freelance gigs. I’m talking about true remote freelancing where you get to work on a variety of projects and set your own schedule.

It’s how I grew my fashion career to $100k+ with the freedom and flexibility I wanted. (Unlike when I had my own brand, or when I was an employee and hated the industry.)

Now, I saw 6-figure success as a freelancer way before the pandemic made remote work the norm.

But lucky you, there are actually more freelance fashion design opportunities since the pandemic.

Brands come to us all the time looking for freelancers to hire. And since the pandemic, we’ve gotten more inquiries than ever before. (We share all these opportunities exclusively inside Freelance Accelerator: from Surviving to Thriving (FAST).)


I also surveyed all 25k+ of my email subscribers, and they’ve seen MORE freelance work in a post-covid world:


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since the pandemicsince the pandemic



This freelance gold rush in fashion is happening for 2 big reasons.

First, because Covid forced brands to realize 2 things:

1. They CAN operate remotely.2. Working with freelancers is LESS RISKY than hiring employees.

And second, the pandemic has led to more startup fashion brands.

All the designers who used to work as employees are saying “I’m not going back to work again, I’m finally starting my own thing!”

These startups need freelancers, and they’ve been asking me for referrals! (Remember those screenshots?)

That’s great news. It means fashion freelancers are getting more work than ever. And it looks like the opportunities will only grow.

So if you’re wondering…

What are the best countries to work in fashion, and how do you get fashion jobs abroad?

...the truth is, with remote work, it really doesn’t matter anymore.

No matter what country you live in, you can work in fashion.


You can work with brands abroad. You can work with brands in your home country. You can work anywhere in the world. REMOTELY. I know, because my FAST grads are making it happen from all over the world.

I’ve already mentioned PKP, who lives and works in India. She charges $150 for a tech pack and has so much work she hired 2 other freelancers to help her. She gets this rate from brands in her home country, but also has clients abroad in Switzerland, the US and beyond.

“I can realise my vision, from the comfort of my home, which is great. I love this life.”

Hear PKP’s full story on SFF podcast episode 148.

Katerina splits her time between Macedonia and Italy, but works for brands all over the world.


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“For the past year, I have been creating custom prints for mostly womenswear brands worldwide, and it’s been absolutely amazing. I finally get to work on something creative and I feel good at it. I also get to work from wherever I want, so I travel between the two countries all the time and I get to spend

time with both my family in Macedonia and my partner in Italy.”

Lucia, a print designer from Argentina who lives in Germany, works with brands all over the world. In addition to clients in Egypt and Malaysia, she told me she has clients in…

“Canada, Netherlands, three from the U.S…. The feeling is great. It’s really interesting also to talk to people everywhere.”

Hear Lucia’s full story on SFF podcast episode 145.

In Part 2: Your Five-Step Roadmap to Getting Freelance Fashion Design Work, you’ll learn step-by-step how to work from home in fashion with a career as a remote freelancer.

But first, we’re going to cover who freelancing in fashion is for.

Our most successful Freelance Accelerator students usually fit into one of these two groups:

Burnt out and want to leave the toxic industry for a career change? Freelancing is for you.

Trying to break into the industry without a degree or experience? Freelancing is for you.

Chapter 5: Should You Leave the Toxic Fashion Industry for a Career Change?

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Chapter 5: SHOULD YOU LEAVE THE TOXIC FASHION INDUSTRY FOR A

CAREER CHANGE?

Once you’ve worked in the fashion industry, it’s easy to start thinking it’s ALL toxic and a career change is your only option.

Maybe you’re burnt out from the backstabbing, politics and drama after years churning out uninspiring projects.

Or you’re sick of cheap mass production and pumping out designs that wind up in the landfill after one wear.

It can feel disgusting. The Exhausted Employee rat race is vicious.

During my short time as an inhouse designer, the excessive waste and abusive environment made me start to hate the fashion industry.

I was fed up from working 60+ hours a week making less than minimum wage. My $22k/year salary equated to $7.33/hour. I could have made more at McDonald’s (AND gotten free fries for lunch).


I started to question whether this toxic industry was for me. Should I leave fashion and change my career?

I was pretty young and it felt like I still had options.

But I had worked hard AF to break into fashion in the first place. Was I re-ally going to just walk away from my dream fashion design job?

If you’re in the same place, I’m sorry. It sucks to be there.

Maybe you’re not as young as I was when I realized that our industry is toxic. And now you have some regrets about not changing careers years ago because… well, “48 feels too old now.”

Or you’re beating yourself up because you “should” have studied business. You’d never admit it out loud, but you start to wonder, “Is fashion the dead end my parents said it was?”

OUCH.

But let’s stop the blame for a sec.

Because here’s the thing…

It’s not your fault that fashion school didn’t prepare you with real world business skills like pitching yourself, creating a professional portfolio, or getting your foot in the door.

Or that no one told you how easily you can get sucked into a brand that overworks you but pays you just enough not to leave.


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Or that a lot of the slow, sustainable brands are startups who don’t hire full-time employees, so you won’t find those opportunities on StyleCareers or LinkedIn.

Nope.

You can’t blame yourself.

No one prepared you for any of this.

Fashion school didn’t.Your parents didn’t.And Project Runway sure AF didn’t. (They straight up LIED to you.)

No one was looking out for you.

So don’t beat yourself up.

But if your current fashion career as an Exhausted Employee isn’t serving you (and hasn’t been for a while)...

You ARE responsible for redesigning it. So it inspires, empowers and fulfills your passions.

And the best way to do that is by freelancing in fashion.

Not temp job “permalancing,” but true remote freelancing.

It’s the ONLY way to build a flexible fashion career on your own terms.

(And psst, spoiler alert—you don’t need a ton of experience to be a free-lance fashion designer.)


It was the only way I didn’t crash and burn in fashion, and I’ve heard the same from other Successful Fashion Freelancers.

Not only are you removed from the office drama and politics, you get to pick and choose your clients.

You have OPTIONS!

So if a brand is mean or ruthless or unrealistic about deadlines, YOU can fire THEM!

The feeling of being IN control instead of being controlled is PRICELESS.

What would it feel like to have options like these?

Stop for a sec and really think about it...What would it feel like to have options like these?


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To set your own schedule and take a Friday off without worrying if you have enough PTO left?To choose what brands you work with and only do projects you believe in?To escape the toxic office and backstabbing coworkers?To decide how much you get paid, with no income cap?

If any of this sounds good to you…

You don’t need to leave the fashion industry and change careers.

You just need to leave your abusive employer and start freelancing.

There are more opportunities out there since the pandemic.

Just ask FAST grads who have so much work they to turn projects away.

Like Alison (SFF podcast episodes 149 & 150), the freelance technical designer and patternmaker in Missouri, who’s booked 2–3 months in advance and never has a slow month…

Or Ellie, who now works from Alaska and, despite getting hyper-specific on her niche (3D patternmaking), still has more work than she knows what to do with…

Or Connie (SFF podcast episode 147), who started freelancing in March 2020 and by September 2021 was running a full-fledged agency with 6 employees (and counting!).


Like I said... it’s a freelance gold rush. And there’s plenty of work to go around.

We’ll cover more step-by-step on how to find those clients (and all the business things like pricing, contracts, and more) in Part 2: Your Five-Step Roadmap to Getting Freelance Fashion Design Work.

(You can also check out our Finding Clients Masterclass. Get access, along with the other resources for this book, inside our Freelance Success Pack at www.SuccessfulFashionDesigner.com/fsp—it’s totally free.)

But if you’re feeling a little freaked out and wondering…

How much experience do you need to be a freelance fashion designer?

First, know that you’re not alone. Most people feel worried they don’t have enough experience to freelance in fashion. The industry is really good at beating us down and making us feel shitty about ourselves.

Many of my Freelance Accelerator: from Surviving to Thriving (FAST) grads have felt the same.

Like Mari Medina, from Puerto Rico, who didn’t “feel like enough of an expert” and thought you had to be a “rockstar” to freelance, but is now sending $5k invoices…


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And I’ve already mentioned Eleni from Greece, who started “without real experience” and now earns $3–4k a month (working just 10–16 hours per week).

Second, let me remind you of you something a lot of people don’t know about freelancing in fashion:You only need ONE skill. Unlike in jobs where you’re required to do five different roles at once...


As a freelancer, you only need ONE skill.

Flats. Tech packs. Patternmaking. Sourcing. Product development. Consulting.

(Want help figuring out your skill and what services to offer? Get the printable Niche Finder, plus all the free resources for this book, in our Freelance Success Pack at www.SuccessfulFashionDesigner.com/fsp)

You don’t have to know it all or have a kajillion years of experience.

ONE skill is enough.

And whether or not you have a fancy degree or big name brands on your resume…

It doesn’t matter.

Because freelancing in fashion is accessible to anyone, no matter your experience or where you live.


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Notes

Chapter 6: How to Work in Fashion Without a Degree(or Without any Experience)

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Chapter 6: HOW TO WORK IN FASHION WITHOUT A DEGREE (OR

WITHOUT ANY EXPERIENCE)

Want to know how to work in fashion without a degree, without experience, even if you don’t live in a fashion hub?

It’s not by following traditional advice like getting internships or volun-teering at fashion week. Because those things aren’t really possible unless you’re well connected or live in NYC.

And it’s not by “reading magazines” like this top post on Google suggests:

I mean really?!?! How the eff is that supposed to actually help?! #eyeroll

So, how do you break into the fashion industry as a beginner, without going to fashion school?


There is a much easier way to get started in fashion as a beginner—no ex-pensive degree from FIT required (and forget about doing a kajillion unpaid internships!).

Yes, you do need some sort of fashion industry skill (ONE skill to be exact). But you don’t need connections, a degree, or any real-life experience.

If you’re self taught? You can do it.If you graduated and can’t get your break? This will work for you.If you realized you hate your admin career? Uh-huh, you’re capable too.

And the best part? You get to skip past the toxic jobs that can make you want to leave the industry before you’ve even gotten started, like this fol-lower on Instagram commented:

So, what’s your golden ticket to breaking into fash-ion without going to fashion school?

It’s freelancing.

Not “permalance” temp job freelancing like you see on StyleCareers.


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I’m talking about true remote freelancing where you work with a variety of brands and set your own schedule.

Because here’s the thing with freelancing…

You don’t need all the things that jobs require.

Employment history on your resume? Nope, don’t need it.Internship experience? Nah, not necessary.ALL the skills? No way, not required.

To be a Successful Fashion Freelancer, all you need is ONE skill.

Let me introduce you to a few grads from Freelance Accelerator: from Surviving to Thriving (FAST) who are kicking a$$ with their ONE skill.

Brittany (SFF podcast episode 138), who landed her first client on Ins-tagram in her first couple weeks after joining FAST, is exclusively doing fashion flats.

Arya (SFF podcast episode 152), the self-taught designer in India, is also just offering flats:

“I’m just doing fashion flats. [Within my first two months freelancing,] I al-ready have 3 paying clients, and 3 more lined up! As I have not gone to [fash-

ion] school and I don’t have any real industry experience, I have to work hard for more, and I will.”

Eleni, the freelancer who’s working part-time yet earning 3–4X the aver-age full-time salary in Greece, exclusively does tech packs:


“In Greece an average designer works [well over 40 hours per week] with a monthly salary ranging between $700–$1300. I work on Upwork part time, around 10–16 hours a week, and I’m making $3k–4k a month.”

Your ONE skill can be ANYTHING from the entire design to development process.

But if you’re starting without a degree and don’t have any experience, there are two skills that are the best to start freelancing with…

Flats OR tech packs.

(That’s right, you don’t even need both.)

Here’s why:

Pretty much all brands need these services. But startup brands ESPE-CIALLY need these skills.

Because they’re often started by people who have no industry skills and don’t even know what a flat or tech pack is (let alone how to create them).

So why does this matter?

Because startups are the easiest types of brands to get work with if you don’t have a degree or experience.

We’ll cover more on finding brands and getting work in Part 2: Your Five-Step Roadmap to Getting Freelance Fashion Design Work, but for now, remember this:


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If you don’t have a fashion degree, it’s much easier to get work as a free-lancer than it is to break into the industry as a full-time designer. And if you don’t have any experience, it’s easier to get work with startup fashion brands.

(Want help figuring out your skill and what services to offer? Get the print-able Niche Finder, plus all the other resources for this book, in our Free-lance Success Pack at www.SuccessfulFashionDesigner.com/fsp—it’s free!)

Chapter 7: Being a Working Mom in Fashion(Without Sacrificing your Family Life)

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Chapter 7: BEING A WORKING MOM IN FASHION (WITHOUT

SACRIFICING YOUR FAMILY LIFE)

I’ve heard horror stories about parents trying to work in fashion. Like genuinely disgusting, illegal AF horror stories.

Got “suddenly” fired after coming back from maternity leave? Heard it.Got “suddenly” fired after barfing and your boss realized you were pregnant? Heard it.Got “suddenly” fired because you had to leave by 5pm to get your kid from daycare? Heard it.

Brands are big and powerful, and since all 50 US states have “at will” employment, there’s not much you can do.

And if you luckily escape the firing brigade...

You’re probably still working 60–80 hour weeks and only see your kid once in the morning because you get home so late they’re already in bed (like Lori from SFF podcast episode 136).


The full-time fashion design job grind is brutal. And it effing sucks that brands get away with this stuff.

I’ve never experienced mom discrimination in fashion firsthand because I got outta the Exhausted Employee rat race back in 2010, long before I started my family.

But I’ve heard countless stories in emails, on Insta messages, and from my podcast guests.

If you’re living this nightmare, I’m sorry.

I’m sorry that you’ve experienced discrimination.I’m sorry that you’re missing priceless moments with your kids.I’m sorry that you’ve been punished for literally doing the most natural thing in the world.

(Massive shoutout to all parents, dads and moms alike whether that baby came out of your hooha, was adopted, fostered, or however they came to be. As a donor egg baby mama, I know parents and babies come in all shapes and sizes.)

Whatever the case, if you’ve been a victim of parent discrimina-tion in fashion, that is a shit deal.

So maybe you gave up on your dream to have more time with your kids.

Because part-time work doesn’t really exist in the fashion industry.

Work-life balance isn’t a luxury you get with a full-time fashion design job.


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There’s no flexibility. No freedom. And very little respect for parents.

Most brands just don’t care about you or your family.

I remember my first job in the industry. I didn’t have a child back then, and it was still demanding and hard AF.

My “dream” gig quickly became a real-life Devil Wears Prada nightmare. Complete with ALL the cliches…

Staying until 9pm to finish line sheets and approve knit downs.Waking up at 5am to review protos on Skype with the factory.Returning “inspo” samples on weekends (and almost getting banned from Neiman’s).

And the worst part? I was burning out on monotonous projects I didn’t care about.

Honestly…

I started questioning whether this whole fashion thing was even for me.

Maybe you’re in a similar place, but worse. Because you feel like you liter-ally have to choose between your career and your family.

It’s one or the other. Because having both feels impossible.

But what if it is possible?


What if you could have your family AND your career?

In a perfect, oh-so-dreamy, work-life balance kind of way?

You’re not going to get it as an Exhausted Employee working 60-hour weeks.

But you can get the flexibility you deserve while working on projects you love as a freelancer.

Not a “permalancer” doing temp jobs where you’re still required to work in an office full-time.

I’m talking about true remote freelancing.

Where you choose what projects you work on, set your own schedule, and fit your career around your life—not the other way around.

Many of my Freelance Accelerator: from Surviving to Thriving (FAST) grads are loving their work-life balance, like full-time mom Amy.

“I wanted more work-life balance. Now I have my son full-time and I’m work-ing at naps, at nights and in the mornings. I have all the work I want, and I haven’t cold pitched or updated my portfolio in over a year and a half. I’m

working part time and making [1.5X my old hourly rate]. It’s just self-affirming that if I want to do something crazy and scary, I can do it. It’s empowering.”

If you’re wondering how to fit freelancing into your life while juggling fam-ily and a full-time job, I created a printable Freelance Time Finder to help you. Get it (plus all the other resources for this book) in our Freelance Success Pack at www.SuccessfulFashionDesigner.com/fsp (it’s free!).


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And in Part 2: Your Five-Step Roadmap to Getting Freelance Fashion De-sign Work, you’ll learn exactly how you can become a Successful Fashion Freelancer, too.

Chapter 8: Five Reasons Most Freelance Fashion Designers Don’t “Make It”

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Chapter 8: FIVE REASONS MOST FREELANCE FASHION DESIGNERS

DON’T “MAKE IT” (AND WHAT TO DO INSTEAD)

Making it as a freelance fashion designer is possible for anyone, anywhere in the world.

You don’t need ALL the experience.You don’t need EVERY skill.You don’t need a MASSIVE network.

And you sure AF don’t need an expensive fashion school degree from FIT, Parson’s or London College of Fashion.

What you DO need to make it as a freelance fash-ion designer is the right mindset and attitude.

I know, I know. It sounds all woowoo. But hear me out. Because if you don’t have your mental sh!t together first, you’re going to sabotage your own success.

In Part 2: Your Five-Step Roadmap to Getting Freelance Fashion Design Work, I’m going to tell you the step-by-step actions you need to take to make it as an SFF.


But first, your mental game must be strong. Without the right Successful Fashion Freelancer Mindset, these powerful strategies won’t work. Don’t worry, this will be short, sweet and powerful. Here we gooooo!

Five Frustrations That Prevent You From “Making It” as a Freelance Fashion Designer

Freelance Frustration #1: I don’t have enough time

Freelancing is the only way to get the flexibility and freedom you deserve in fashion.

But between your toxic job, your loving but oh-so-demanding toddler, and “life” stuff like laundry and dishes… you’re already stretched thinner than a line sheet.

It feels like there’s no way you can start a whole freelance business with everything else you’ve got going on.

You’re not afraid of a little hard work...

But it’s tough to prioritize bigger goals like finishing your portfolio, figuring out all the biz stuff, and finding clients when your kitchen table is covered in a 3-week mountain of laundry.

So you tell yourself you’ll start your freelance career “once you have the time”…

And your goals end up dusty in the back of the closet with the “workwear” you haven’t seen since March 2020.


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Roadblock Reroute: “I’ll never magically “find” time to start freelancing. But making time is a lot easier with a clear road-map.”

With a proven roadmap for freelancing, you won’t waste your rare free mo-ments between Zoom calls and after bedtime just trying to figure out what to do next.

With a Successful Fashion Freelancer Mindset, you say buh-bye to the bottomless YouTube rabbit hole of “how to find freelance clients” and in-stead use the little cracks of time you do have to make REAL progress.

Because becoming an SFF won’t take nearly as long as you think when you follow a proven 5-step roadmap.

To make it really easy, I created a free printable Freelance Time Finder. Get it (plus all the other resources for this book) in our Freelance Success Pack at www.SuccessfulFashionDesigner.com/fsp.

FAST grad Lucia, the textile designer in Germany, was pitching on her own for 6 months(!) and only got one gig. But once she had the right strategies,

“The little tweaks I made in my pitching worked wonders. I updated my portfo-lio and I landed a gig for $1890 in just a few weeks.

I could really see the effects because everyone I was pitching was mailing back. They were setting interviews. They were saying, ‘Yes, let’s do this.’ And I was like,

well, this is really working.”

Hear Lucia’s story on SFF podcast episode 145.


Freelance Frustration #2: I’m overwhelmed. I know fashion… not business

Being a Successful Fashion Freelancer IS about loving fashion and design.

But it’s also about running a business...

Which leaves you with enough questions to fill the third floor of Blooming-dale’s.

Like...


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How do I “pitch” myself and convince clients to hire me? Don’t I need to be good at marketing?

What about invoices and contracts? Do I have to spend my last three pay-checks hiring a lawyer?

Don’t I need a website? A registered business? A YouTube channel? A blog? A perfectly curated Instagram feed?

How do I price my services? Where do I even start?

Generic resources give the same useless tips like “Set up an Upwork pro-file,” “Get your portfolio in order,” and “Start connecting on LinkedIn.”

Like… WTAF are you supposed to do with that advice?

So it’s no wonder that the very thought of diving into a freelance business leaves you sweatier than an Under Armour ad.

Roadblock Reroute: “With a proven system, launching a free-lance business is a LOT simpler than I thought.” Put down that endless to-do list. You don’t need to do ALL the things.

In fact, you hardly need to do any of them.

Really!

With tried-and-true strategies just for fashion, you can skip the trial and error and learn from someone who’s been there.

Pricing? I got you covered.Portfolios? I’ll help you get yours done this weekend.Finding clients? Not as hard as you think.


That’s the Successful Fashion Freelancer Mindset to avoid getting stuck, skip the time-wasters, and get straight to the good parts…

...like getting awesome clients, sending invoices, and growing the fulfilling fashion career you deserve.

PKP, the FAST grad in India who has so much work she hired other free-lancers, offers textile design, flats and tech packs. She felt the struggle with the business side of her freelance career.

“I did not know how to deal with clients, how to get paid, how to be successful… After my first project, the client didn’t pay. And it felt like I was in constant

search for a job, as after one project gets over, I need to think about finding the next.

After attending Heidi’s course, I learnt the exact process and it was such a liberation. I started getting more projects and even took in other designers

and expanded my team. I can realise my vision, from the comfort of my home. I love this life.”

Hear more from PKP on SFF podcast episode 148.

Freelance Frustration #3: I need stable income...freelancing feels like feast or famine

Belieeeeeve me:


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I remember all of the concerned glances, side eyes, and “bless your hearts” when I told people I was a freelancer. (Don’t even get me started on my grandparents at Thanksgiving.)

Because, more often than not, the word “freelancer” brings up images of unfurnished apartments, cup o’ noodle pantries, and overdue utility bills...

But we’re not living in the Wolf of Wallstreet 80’s anymore. This is 2022, and there are more successful freelancing creatives making a comfortable and sustainable living than ever before.

So rather than applying for low-paying job after low-paying job, spending all of your free time “networking,” and DMing brands that don’t respond…

You can simply follow the proven path to becoming a Successful Fashion Freelancer and defy the starving artist stereotype.

Roadblock Reroute: “With a proven roadmap to land ongoing projects and get referrals falling into my lap, I can consistently get paid what I’m worth.”

Forget the vicious feast-or-famine cycle that most freelancers suffer through.

It is NOT a mandatory stage to freelancing in fashion.

You just need two simple strategies to create a stable freelancing career (which you’ll find in chapter 13!) so you never have to worry about where your next paycheck is coming from.


Curious about your earning potential? I created a Cash Calculator to help you figure this out. Get it free at www.SuccessfulFashionDesigner.com/fsp!

FAST grad Alison, a freelance patternmaker in Missouri, has raised her rates multiple times and is still booked out months in advance.

“I beat my previous full-time salary by 75%.”

“One contact can snowball into so much more work! It was faster than I ever would have thought. And I’m working a reasonable 40 hours a week!”

Hear more from Alison on SFF podcast episodes 103, 149 and 150.

Freelance Frustration #4: “My situation is unique, and I don’t think freelancing will work for me.”

Yes, your circumstances ARE unique.

But here are the most common reasons people think freelancing isn’t an option… are they sounding just a *bit* familiar?

I don’t live in a fashion hub! I live in a small town where I can’t find any clients.I hardly know anyone. I don’t have a big enough network to freelance. I don’t live in the US, so this stuff won’t work for me. I don’t have any experience! No one is going to hire me.I didn’t go to fashion school, and you can’t freelance as a self-taught designer. I have years of experience, so my rate would be way too high. No brand is going to pay me that much!


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The industry has taught you that location, connections and experience are everything, but they aren’t!

And I talk to freelancers every day who prove it.

Roadblock Reroute: “My unique situation might present chal-lenges, but I’m inspired by the stories of Successful Fashion Freelancers like me!”

I’ve never heard of a freelancing roadblock that was truly impossible to overcome.

If you don’t live in a fashion hub (or the US)...If you don’t have a fashion school degree (or any experience)...If you’re burnt out from our toxic industry (and thinking about a career change)...

YOU can still be a Successful Fashion Freelancer.

FAST grad Arya Mishra in India didn’t go to fashion school and started freelancing without industry experience.

“Once I was just a normal reader [of your emails] thinking—can I be like them someday? Thanks to all these things, I am closer to my dream career. [Within

my first two months freelancing,] I already have 3 paying clients, and 3 more lined up! As I have not gone to [fashion] school and I don’t have any real indus-

try experience, I have to work hard for more, and I will.”

Hear more from Arya on SFF podcast episode 152.


Freelance Frustration #5: “I just don’t think I have what it takes.”

My portfolio still needs too much work, and I’m still working on my website.I’m not an expert; I need more experience before I can start. I’m not confident enough to reach out to people I don’t know. I’ve worked hard on my AI + tech pack skills, but I’m still not good enough.I’m not cutthroat enough to make it in fashion.

It’s our brutal industry that makes you feel this way.

It’s also what I’m most passionate about changing.

Because if you don’t believe in yourself, you’ll stay stuck as an underpaid, overworked Exhausted Employee until you retire…

...or worse, burn out and leave your dream career altogether.

Roadblock Reroute: “I can be an SFF with just ONE skill, as long as I follow a roadmap to build my career.”

Yep. Once you get into the Successful Fashion Freelancer Mindset, you can build a rock-steady freelance career with just ONE skill.

And while it’s possible to figure out the business side of freelancing through trial and a whole lot of error...

You’ll save yourself money, frustration, and a buttload of TIME if you follow a proven roadmap for finding clients, pitching, invoicing, contracts, and all


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the other stuff they don’t teach in fashion school.

(Want help figuring out your skill and what services to offer? Get the free printable Niche Finder, plus all the other resources for this book, in our Freelance Success Pack at www.SuccessfulFashionDesigner.com/fsp)

Before learning these strategies, FAST grad Katerina Dimovska, a textile designer from Macedonia, wasn’t sure if she could make it as a freelancer.

“I felt very insecure. It felt like I have to convince them they need me, when I did not believe in myself and my skills either.”

But now?

“I went from having zero confidence to feeling so excited about my future! I finally learned how to present myself professionally, finally heard back from my applications and I finally made my clients happy. In my first year of freelancing I have already surpassed my earnings from when I was working full-time for a

brand! I could not believe it.

For the first time I feel like I’m on the right path, and it is a price-less feeling.”

Part 1 Conclusion: YOU CAN BE A SUCCESSFUL

FASHION FREELANCER



Let me say this again: YOU can do this. And in Part 2: Your Five-Step Roadmap to Getting Freelance Fashion Design Work, I’ll walk you through how to become a Successful Fashion Freelancer. From figuring out your services, portfolio, and pricing, to finding clients and growing your business, we’re going to cover the whole freelancing journey.

But before we dive in, let’s review the Successful Fashion Freelancer Mindset you need to succeed.

True remote freelancing is possible in the fashion industry. In fact, since the pandemic forced the industry to work remotely, more and more brands are open to working with remote fashion designers, product developers, print designers, and more.

Freelancers can help brands with any part of the process, from concept flats to tech sketches, tech packs, patternmaking and more. But you don’t need to know EVERYTHING to get started. In fact, having a specific niche leads to MORE freelance success. (We’ll cover this in Part 2, and I’ll show you the simple process of finding yours.)

Freelancing is the key to getting the freedom and flexibility you deserve in your fashion career—you can’t get it any other way. Whether you’re a new graduate wanting to get your big break, a parent wanting work-life balance to spend more time with your kids, or a seasoned designer fearful of aging out of the fashion industry, freelancing can make your fashion career work for you (not the other way around!).

Getting started as a freelancer in fashion doesn’t take as much time as you think. You only need a few hours per week to lay the groundwork,

Part 1: Conclusion 85

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FASHIONFREELANCERSUCCESSFUL FASHIONFREELANCERSUCCESSFUL FASHIONFREELANCERSUCCESSFUL FASHIONFREELANCERSUCCESSFUL FASHIONFREELANCERSUCCESSFUL FASHIONFREELANCERSUCCESSFUL FASHIONFREELANCERSUCCESSFUL FASHIONFREELANCERSUCCESSFUL FASHIONFREELANCERSUCCESSFUL FASHIONFREELANCERSUCCESSFUL FASHIONFREELANCERSUCCESSFUL FASHIONFREELANCERSUCCESSFUL FASHIONFREELANCERSUCCESSFUL FASHIONFREELANCERSUCCESSFUL FASHIONFREELANCERSUCCESSFUL FASHIONFREELANCERSUCCESSFUL FASHIONFREELANCERSUCCESSFUL FASHIONFREELANCERSUCCESSFUL FASHIONFREELANCERSUCCESSFUL FASHIONFREELANCERSUCCESSFUL FASHIONFREELANCERSUCCESSFUL FASHIONFREELANCER mindsetmindset


I CANBE A REMOTE FREELANCER

I CAN DO ANY PART OF THE

PROCESS

FREELANCING=

FLEXIBILITY

I DON’T NEED A LOT

OF TIME

I DON’T NEED BUSINESS

SKILLS

FREELANCING IS STABLE

I KNOW MORE THAN I

THINK



find your first client, and start landing projects. And you can do a lot of it in easy-to-find bits of time, like on your commute, waiting in line, or while watching your fave TV show.

The business side of freelancing doesn’t need to be overwhelming. To get started, you don’t need a complicated business, a website, or the other million things the internet says you need. Just follow the steps laid out in this book, focus on things that really matter, and keep it simple! The rest is just noise.

Freelancing can actually be more stable than full-time employment. It may sound crazy, but when you build your freelance career the right way, it’s true. It’s summed up in one cheesy business word: diversification. As a freelancer, you work for multiple brands. Want to make more money? Take on more clients or raise your rates. When you do a kicka$$ job, you’ll grow through word of mouth, ongoing projects, and referrals—which means soon you’ll have a steady stream of income year-round. (Many of my FAST grads have more work than they know what to do with!) And if you lose one client, instead of losing your entire income, you can fall back on the rest of your work. (Also, it’s much easier to find another project than it is to find another full-time job.)

Your situation is unique, but you can make freelancing work for you. Everybody has their own challenges, and I know you may be dealing with something I haven’t covered in this book. But I’m a firm believer that, if building a thriving freelance career is important to you, you can find a way to make it work. Determination and a willingness to figure it out are the most important traits of any SFF.

Part 1: Conclusion 87

You know more than you think, and you’re worth more than you give yourself credit for. So many aspiring freelancers have everything they need to succeed, but a lack of confidence keeps them stuck. So own your Successful Fashion Freelancer Mindset, and don’t let self-doubt keep you from taking the next step toward your goals. You’ll make mistakes, you may even outright fail sometimes—it happens to all of us! But that’s the only way to succeed. Because the truth is that real confidence only comes from not feeling quite ready, and doing the damn thing anyway.

Make sure to grab the Freelance Success Pack at www.SuccessfulFashionDesigner.com/fsp (it’s free!) with printables, templates and bonus training videos to help you build your dream career in fashion.

Now let’s jump into Part 2: Your Five-Step Roadmap to Getting Freelance Fashion Design Work and start taking action. So grab a tea or glass of wine, leave your doubts at the door, and let’s doooo this!

Part 2 YOUR FIVE-STEP ROADMAP TO GETTING FREELANCE FASHION

DESIGN WORK


Welcome to your step-by-step guide to getting freelance fashion design work!

This is where I’m going to share my tried and true strategies to becoming a Successful Fashion Freelancer.

Whether you’re looking for…

A beginner’s guide to being a freelance fashion designer…

A guide to get outta the toxic fashion industry jobs and be your own boss…

A guide to having a work life balance in fashion...

I’ve got you covered.

You’re going to learn how to figure out your rates, put together your port-folio, find clients, and earn consistent income.

Now, I didn’t just make these strategies up or hope they’d work in our wacky fashion industry.

They’re based on my 10+ year career as a fashion freelancer where I earned $100k+ / year (working 20–30 hours a week on my own terms).

But I’m just one person, and I realize I could have just gotten lucky.

Which is why I researched and tested these strategies for 2.5 years with fashion freelancers around the world back in 2017.

Part 2: Your Five Step Roadmap to Getting Freelance Fashion Design Work

91

Since then, more than 35,758 aspiring freelancers have read my free Ulti-mate Guide to Becoming a Freelance Fashion Designer (the first version of this book).

And ~500 freelancers have gone through my premium program, Freelance Accelerator: from Surviving to Thriving (FAST).

These strategies work.

They worked for Alison in Missouri, who now earns 75% more than her previous full-time salary (SFF podcast episodes 149 & 150).

They worked for PKP in India, who went from hustling for every project to hiring other designers to help handle all the work she has (SFF podcast episode 148).

They worked for Lucia in Germany, who designs prints for childrenswear and makes $60 an hour on Upwork (SFF podcast episode 145).

And they’ll work for you, too.

You won’t find any fluff. (Like lots of fashion blogs + podcasts.)

Just real, actionable advice to get you where you want to go.


Before you keep reading, can I ask you a reallySERIOUS question?

What’s the biggest difference between Successful Fashion Free-lancers who are creatively fulfilled, set their own flexible schedule,

and choose projects they love…

VERSUS

...those who are stuck in the Exhausted Employee rat race with 12 hour days, toxic bosses, and uninspiring work?

I’ll give you a hint:

It’s the same thing that separates those who wait forever for their “big break” but never even get their foot in the door…

...from the ones who skip the line, break in through a locked window, and create a kicka$$ fashion career on their own terms.

If you think the answer is living in a fashion hub with a massive network of industry connections… it’d make sense, but that’s not it.

If you think it’s 10+ years of experience and knowing ALL the things about design + development… nope, it’s not that, either.

If you think it’s a degree (or two) from FIT, a loaded trust fund, or being cutthroat AF… sorry, you’re still wrong.

I won’t deny that some are “nice to haves.” (Especially that cushy trust fund…)


93

But it’s none of those things.

So, what’s the secret to becoming a Successful Fashion Freelancer?

It’s following a proven roadmap AND a doing it with a Successful Fashion Freelancer Mindset.

You can’t have one without the other.

Because freelancing is like a real-life road trip. You need a roadmap AND a vehicle to propel you forward (belief in yourself).

Without BOTH, it’s impossible to get anywhere (on a roadtrip or as a free-lancer).

In Part 1: Freelancing In Fashion: How does it all work (and is it right for me)?, we covered all the “belief” stuff like how to freelance without a de-gree or experience, how freelancing can save you from your toxic job, and the 5 reasons most fashion freelancers don’t “make it.”

(If you haven’t yet, at least give Part 1 a quick scan. Because that Success-ful Fashion Freelancer Mindset is the essential foundation to becoming an SFF.)

Now, let’s dig into Part 2: Your Five-Step Roadmap to Getting Freelance Fashion Design Work.

This is where we’ll cover the step-by-step process to becoming a freelance fashion designer, full of proven strategies that work (no matter where you live, your experience or who you know).


Because at the end of the day, it doesn’t matter your situation. Whether you:

Are starting as a beginner or have 10 years experience... Live in NYC, a tiny village in India, or on the shores of Australia...Have a huge network or don’t know anyone...

...you can be a Successful Fashion Freelancer.

Here are the 5 steps that’s we’ll cover:

1: Figuring Out Your Fashion Freelancer Services2: Putting Together a Professional Portfolio (with examples!)3: Finding Freelance Fashion Design Work4: Figuring Out Your Freelance Fashion Design Rates5: Making Consistent Income as a Freelance Fashion DesignerBONUS STEP!: Protecting Yourself with a Contract (+ free template!)

So, are you ready to start freelancing in fashion?

Let’s gooooo!

(Also, make sure to grab the Freelance Success Pack at www.Successful-FashionDesigner.com/fsp (it’s free!) with printables, templates and bonus training videos to help you build your dream career in fashion.)


95

Notes

Chapter 9Step 1: Figuring Out Your Fashion Freelancer Services

97

Chapter 9STEP 1: FIGURING OUT YOUR

FASHION FREELANCER SERVICES

I’m going to tell you what kind of services you can offer as a fashion free-lancer (and how to figure yours out) in a second…

But first, let me tell you the biggest mistake most freelance fashion design-ers make:

It’s trying to do everything for everyone.

Your list of services should not be as long as your Target receipt (when you only went in to buy one thing… haha yeah right!).

Do not present yourself as a denim, knits, swimwear and textile designer.

Do not offer everything from design to tech packs and social media graph-ics to photo editing.

When your services are scattered, YOU look scattered. It’s a MASSIVE turn off. And it’s the quickest way to sabotage your own success.

Being niche is the easiest way to attract brands and convince them you’re the right freelancer to hire.


Let’s play a quick game of “would you rather” so you can see why.

Would you rather…Work with a career coach who helps graphic designers, web programmers, and other creatives get more work?

ORWork with a career coach who helps fashion designers with 5–10 years experience (or however much you have) to get more work?

Would you rather…Buy a bra from a company that offers sizes for everybody from 32AA– 40GG?

ORIf you’re [large or small] busted, buy a bra from a company that sells bras made just for [large or small] busted women with the exact support they need.

Would you rather...Read a general book on freelancing for “creatives” like graphic, web, and fashion designers?

ORRead a book just for freelance fashion designers (like this one)?

My guess is you chose the second option for all of the “would you rather” questions.

Because just like you want:

A career coach just for fashion…A bra just for your bust size…A book just for freelancing in fashion…


99

Your client wants a freelancer who does just the thing they need in their category.

In nerdy marketing lingo, the word for this is NICHE. Niche means you do ONE specific thing or work in ONE specific category. And if you’re wor-ried that being niche will limit you, don’t be.

Because here’s the thing...

You could reach out to 1000 brands with a broad offer and land 3–4 new clients.

ORYou could reach out to just 100 brands with a niche offer and land the same

3–4 new clients.

One of those sounds a lot easier, doesn’t it? Getting your foot in the door is much easier when you’re niche. From there, you can offer more services if you want.

Beyond landing your first clients, there are many reasons being niche makes your freelance career easier.

Here are the top 5 reasons (along with success stories from some of our Freelance Accelerator: from Surviving to Thriving (FAST) grads so you can see what’s possible for you!).

1. It’s easier to FIND BRANDS

It’s a lot easier to find brands when you know what you’re looking for. Instead of getting overwhelmed trying to dig through millions of brands, a niche lets you quickly find your perfect client with easy internet hacks.


FAST grad Alison from St. Louis niched from “general TD” to “patternmaker for small women’s brands” and her business GREW. She now earns 75% more than her previous full-time salary and all clients come to her. (SFF podcast episodes 149 & 150)

2. It’s easier to create your PORTFOLIO

You don’t need a huge portfolio. When you’re niche, your portfolio only needs 2–4 projects that speak directly to your ideal client. Put it together once as a simple PDF, and forget about it. Seriously—you don’t need to update it.

FAST grad Amy is a FT mom and part-time freelancer in Seattle who designs men’s golf / lifestyle. She hasn’t updated her portfolio since 2018. Yet, hour for hour, she still makes 1.5x more than her previous salary. (SFF podcast episode 133)

3. It makes your LIFE easier

You don’t have to do (or know) it ALL. Focus on one service (flats, tech packs, etc.) or one category (men’s denim, women’s swim, kid’s textiles, etc.) or a combo. No more overwhelm trying to be good at everything.

FAST grad Ellie lives in Alaska and does remote 3D patternmaking for small–medium brands. Focusing on this specialized skill, she has more work than she can say yes to and recently raised her rate to $60/hour.

4. It’s easier to LOOK QUALIFIED

Spot the pro: The freelancer who does kids, men’s, women’s, denim, linge-rie... and prints and graphics and web design... OR... the designer who does sustainable women’s activewear. Niche = qualified. Simple as that.


101

FAST grad Arya lives in India. At 20 years old with no fashion school and no experience, she taught herself to draw flats in Ai. In just a few weeks, that ONE service landed her first 3 clients, and she has 3 more lined up.

5. It’s easier to GET RESPONSES

Brands want freelancers who do JUST what they need. So when you reach out as a patternmaker for small women’s brands, small women’s brands will feel like you’re PERFECT for them! And they’ll respond.

FAST grad Lucia is a kid’s textile designer in Germany (SFF podcast episode 145). After not getting any Upwork gigs for 6 months, she niched and applied FAST pitching strategies. She now gets about 1–2 new clients a week!

Being niche is the best thing you can do for your freelance career.

Yet most people don’t do it because they’re afraid of turning work away. Don’t be that freelancer. Be niche and get ready for work to start falling into your lap.

To help you figure this out, I created a printable Freelance Niche Finder. Get it (plus all the other resources for this book) in our Freelance Success Pack at www.SuccessfulFashionDesigner.com/fsp (it’s free!).

What kind of services can you offer as a freelance fashion designer?

The list is long. (Much longer than just “design.”)

Here are some services you can offer as a freelance fashion designer:


• Digital fashion flats (Adobe Illustrator) • Tech packs • Pattern making / pattern drafting (sample sewing / fittings)• Design (trend / color research / collection design)• Merchandising• Print / textile design• Sourcing (trims / textiles / factories)• Product development• Consulting (design / fit / production)

How do you figure out your freelance services (and choose a niche)?

There are two high-level options for picking a niche as a fashion freelancer:

Option 1: Offer ONE service (like tech packs OR flats OR product devel-opment) to MANY types of brands (lingerie AND swim AND active).

Option 2: Offer MANY services (like tech packs AND flats AND product development) to ONE type of brand (lingerie OR swim OR active).

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103

Now, if you’re worried you’ll become pigeonholed in your niche, don’t sweat it. Because your niche isn’t set in stone.

You can change it later—make it bigger, smaller, or go an entirely different direction. Just choose something focused and get started.

The best way to pick your niche as a fashion freelancer is to ask yourself two questions:

Question 1: What part of the fashion process / what category do you LOVE?Question 2: What part of the fashion process / what category are you GOOD at?

Pick something that overlaps.

HOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO 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YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEHOW TO PICK YOUR NICHEas a fashion freelanceras a fashion freelancer


WHAT PART OF THE FASHION PROCESS / CATEGORY DO YOU

LOVE?

WHAT PART OF THE FASHION PROCESS / CATEGORY ARE YOU

GOOD AT?

YOUR NICHE!


Still unsure what your niche should be? Here are some niche examples from our Freelance Accelerator: from Surviving to Thriving (FAST) grads:

• Textiles for babies/kids• Patternmaking for small, slow women’s fashion brands• Tech packs for men’s and women’s brands• Fashion flats for streetwear brands• Design + development for sustainable sweater knits• Design + development for men’s golf• Pattern drafting for small to medium brands

Don’t overthink it, just get something down and get started.

Make sure to grab the printable Freelance Niche Finder. Get it (plus all the other resources for this book) in our Freelance Success Pack at www.SuccessfulFashionDesigner.com/fsp (it’s free!).

As you’re figuring out your services as a freelance fashion de-signer, keep a few things in mind:

• Don’t worry about being too narrow with your offer.• Don’t panic that you’re only offering patternmaking when you can also do tech packs, or that you’re focusing on lingerie when you also have experience in wovens.• Once you get your foot in the door with a brand and they love you, you can expand your services if you want.• Sell them initially on one thing, and show them that you are the absolute best at that one thing, then grow from there.


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Notes

Chapter 10Step 2: Putting Together a Professional Portfolio

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Chapter 10STEP 2: PUTTING TOGETHER A PROFESSIONAL FREELANCE

FASHION DESIGNER PORTFOLIO (+ EXAMPLES)

I wrote an entire book on fashion portfolios, so I’ll address the top questions specifically related to freelancing. If you still have q’s, check out the full portfolio book for free at

www.SuccessfulFashionDesigner.com/fashion-portfolio.

Did you know that brands only look at your fashion portfolio for about 8 seconds to decide if you’re the right candidate?

You don’t have long to grab their attention!

So how do you convince brands you’re a qualified fashion freelancer?

The answer is pretty simple. It comes down to making sure your freelance fashion portfolio is:

• Clear (about what you do)• Concise (aka short and to the point)• Niche (only show relevant work)


Which means you only need to include 3–4 projects that speak to your ideal client.

Here’s why:

Denim brands don’t want to look at lingerie designs.Kids brands don’t care about your experience in womenswear.And brands that need tech packs will be distracted by seeing other work.

A brand will glance at your portfolio for 2 seconds and make a decision.

If they see a few projects that match what they’re looking for, they’ll reply.

They won’t spend 10 or 5 or even 2 minutes browsing. They don’t care if the work was from last month or last year or self-directed or a real project. They’re too busy.

If they see work that doesn’t apply to them, you’ve lost them before you even had a chance.

So keep your portfolio simple and include just a few ex-amples of your best work for the niche you’ve chosen.

If you follow this strategy, you can get your portfolio done in ONE week-end (and never have to update it again). #srsly

Most Successful Fashion Freelancers I know have a pretty minimal portfo-lio that they hardly ever update. #truestory

When I interviewed FAST grad Amy (SFF podcast episode 133), she told me she always has plenty of work—and she hadn’t updated her portfolio


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in almost 2 years.

And Marissa, a freelancer who charges $300 an hour (SFF podcast epi-sodes 4 & 96), told me she hardly gets asked for her portfolio. “No one’s asking for a resume. No one’s asking for a portfolio.”

Soon, we’ll cover what projects you should (and shouldn’t) include, how to format them, and what you can learn from some professional examples.

But for now, I hope this provides a little relief.

Because if you’re like most fashion designers, you’ve been spinning your wheels on your portfolio for MONTHS, practically turning it into a full-time job.

The list of questions is long…

What platform should I use for my fashion portfolio? Squarespace? Linke-dIn? Wix?

Can I include client work in my fashion portfolio?

How many projects should I include in my freelance portfolio? (And are self-directed projects ok?)

And it goes on.

Don’t worry. I’m going to answer all those questions and you’ll see that your fashion portfolio doesn’t need to be nearly as complicated as you’ve been making it.


I’m also going to share real life fashion portfolio examples from designers who are getting freelance clients and making money.

What format should I use to present my fashion portfo-lio professionally?

There are a lot of different choices when it comes to choosing a platform for your fashion portfolio. You’ve got:

• Wix• Behance• Coroflot• Carbonmade• LinkedIn• StylePortfolios (part of StyleCareers)• Adobe Portfolio• Squarespace• Wordpress• And more that I probably haven’t even heard of…

It’s overwhelming. But honestly, it’s less about what platform you use and more about what you include.

For now, I’m going to make it easy on you and tell you to just do your fashion portfolio as a PDF.

Here’s why…

The hard truth is that no one is going to randomly discover your portfolio online and reach out to hire you as a freelancer.


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As of 2021, there are 1.86 billion websites out there and growing. And the chances that someone trips over yours are about the same as winning the lottery.

You’ll build your freelance fashion career by finding a few clients and grow-ing with repeat and referral work.

Not by optimizing your site for SEO or paying for Google ads hoping the right brands discover you.

So forget fighting with a website (which is really hard to do well)... Skip past all the industry portfolio options (they’re crowded AF)...Don’t even consider paying for ads (unless you like burning money)...

And just create a PDF.

It’s easier to update, and easier to customize if you’re sending it to a few different types of clients. You have much tighter control over what they do (and don’t) see, and you’ll be able to catch their attention fast.

Many of the Successful Fashion Freelancers inside FAST use PDF portfo-lios and have built strong careers. Like Alexandra, who earns more in one day as a freelancer than she did in two weeks at her last industry job.

“Literally every time I link a few of those PDF bad boys from my dropbox into an email I get such amazing feedback, clients are always so impressed!”

Professional Freelance Fashion Design Portfolio Examples

The professional freelance fashion design portfolios I’m going to share may


surprise you. They are jaw-droppingly simple and minimal.

These are portfolios from real life freelance designers and FAST grads who are GETTING CLIENTS and MAKING MONEY.

We’ll cover examples from design to textiles and 3D patternmaking to fashion flats with freelancers who started with no experience to 10+ years in the industry.

While the fashion portfolio examples below include a website, LinkedIn, Instagram and PDFs, they could work on any platform. Don’t worry about the format, instead pay attention to how niche and simple they are.

Freelance Fashion Flats / Tech Flats Portfolio Example: Arya Mishra (who started without experience)

Arya is a FAST grad from India. At 20 years old, she started her freelance career without experience and didn’t go to fashion school (SFF podcast episode 152). With simple PDF layouts and a focused Instagram feed, she landed her first 6 clients in just a few weeks of starting her freelance career.

Her niche is fashion flats and technical design for small swimwear / active-wear brands. As a self taught designer, she used self-directed projects in her portfolio and on her Instagram, www.instagram.com/arya_design_stu-dio.


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Instagram Feed: Fashion Flats


Project 1: Swimwear Flats


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Project 2: Activewear Flats

There are a few reasons Arya’s freelance fashion flat portfolio works so well. She includes:

• Inspiration: This shows the process of how she interprets a brand’s ideas into finished fashion flats.• Focused flats: There are just two categories—active and swim. While they are similar, she only sends the appropriate one when pitching.• Different views: Showing the front / back views for flats lets brands know that she understands how to draw different angles and represent 3D shapes in a 2D format.


You don’t need a ton of projects, and you don’t need any experience to put together a portfolio like this. Arya’s portfolio is short and to the point, and at a glance shows brands she knows how to draw flats.

Also, note her Instagram feed has just 15 posts and 318 followers! Instead of posting daily with the right hashtags (a waste of time), she focuses on putting herself out there and getting the work. This is why she landed 6 clients in just a few weeks.

Freelance Fashion Design Portfolio Example: Amy Barnhart

Amy is a FAST grad who juggles her part-time freelance career while be-ing a “mostly” full-time mom (spotty childcare #canyourelate!?). Hour for hour, she earns 1.5x her previous salary as an employee (SFF podcast episode 133). Best of all, she’s able to fit her work into the cracks of the day during naps and post-bedtime so she’s still able to be present for her tod-dler.

Her niche is design to production for small men’s active / golf brands. Here are a few projects from Amy’s portfolio website, www.amylynnsdesign.com/portfolio, (which easily could be done as PDFs). She hasn’t updated her portfolio in a couple years, yet still has a steady stream of freelance clients and consistent income.


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Project 1: Men’s golf


Project 2: Men’s Lifestyle


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There are a few reasons Amy’s freelance fashion design portfolio works so well. She included:

• Inspiration: Brands want to see your process! Notice the layouts aren’t overly complicated or busy. It’s a simple one page collage of photos and colors.• Digital fashion flats: If you’re doing design, this is a must (as opposed to hand sketches).• Photos of the finished product: If you don’t have these, that’s ok. But if you can get your hands on something, that’s great.• 5 star customer reviews (bonus points on this!): I’ve never seen this in a portfolio before, but it definitely adds validation to her as a designer.

While Amy has worked in the industry and these are designs she’s done for actual brands, don’t feel intimidated if you’re not there yet. If you don’t have as much experience or are trying to break into a new category, you can put together self-directed projects using her format as inspiration.


Freelance 3D Patternmaking Portfolio Example: Alexandra Agreda (who didn’t finish fashion school)

Alexandra is a FAST grad who lives in Pennsylvania. A fashion school dropout, she earns more in one day of freelancing than she did in 2 weeks at her last full-time industry job. #forreals (SFF podcast episode 134.)

Her niche is 3D patternmaking, and her super simple portfolio on LinkedIn, www.linkedin.com/in/alexandra-agreda/, consists of just 3 projects (at the time of writing this). It works great because she shows her process and the finished products.

Project 1: Fit to Finished Garment


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Project 2: Pattern Development Process


Project 3: Pattern Making Workflow Timelapse

There are a few reasons Alexandra’s freelance patternmaker portfolio works so well. She included:

• Fittings: Brands want to see your process, and as a patternmaker, fitting is a big part of that. These real life photos aren’t sexy, but convey so much.• 3D mockups: Another great part of the process, this shows how the 3D rendering translates to the final design.• Finished product photos: This shows that the finished product fits well, an essential part of good patternmaking.• Pattern pieces / tech sketches: At a glance, a simple screenshot shows you know what you’re doing. It doesn’t need to be much or include any proprietary information.


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• Workflow timelapse: This 1 minute video is a fun, behind-the-scenes sneak peek at the process. It gives brands a feel for your workflow and validates your skills.

While these 3 projects are on Alexandra’s LinkedIn profile, she also sends out PDF versions when she’s pitching and talking to brands. I’ll share her quote again:

“Literally every time I link a few of those PDF bad boys from my dropbox into an email I get such amazing feedback, clients are always so impressed!”

Remember, all you need is a few simple screenshots and photos—no branding, no fancy layouts, and no complicated website. Keep it simple and don’t overthink your portfolio!

Freelance Textile Design Portfolio Example: Lucia Sanguinetti-Jonescheit

Lucia is a FAST grad who lives in Germany and has two young boys. After applying for freelance jobs on Upwork for 6 months but only “luckily” landing 1 project, she felt defeated. Once she joined FAST, niched down and applied our strategies, she got a new project for $1890 within weeks. Then another, and another, and another (SFF podcast episode 145). Lucia’s niche is kids / baby textiles and design. Her portfolio website, www.deinki.com/portfolio/ is impressive, but she gets a lot of clients by sending a simple PDF with specific projects that speak directly to the brand.


Project 1: Save the Arctic


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Project 2: Safari Buddies

There are a few reasons Lucia’s freelance textile / fashion design portfolio works so well. She included:

• Inspiration: To show where her ideas come from, there is a simple collage with motif and color inspo.


• Digital fashion flats: Whether you’re designing the silhouettes or not, including flat mockups as a textile designer will help you stand out from the crowd.• Print closeups: Showing the placed prints + AOP at larger scale gives the brand a closer look at your designs • 3d mockups of prints in use: Whether or not your designs have gone into production, there are many websites out there where you can mockup your prints with a few clicks. This is a great way to show how the designs translate to real life.

Notice how Lucia’s projects are cohesive—the same brand could easily run both of these looks. One of the biggest mistakes I see in textile portfolios is designers including a mish-mash of different prints that could be for a wide range of brands. If you do a variety of work, that’s fine. Just make sure you only send relevant designs when you’re pitching.

Remember: Working on your portfolio is a comfort zone project that won’t result in getting paid work. Using these 4 portfolio examples, put a simple PDF together this weekend and start finding clients.

Let’s recap the three big steps to creating your freelance fashion portfolio:

• Keep it focused! 3–4 projects (that speak to your niche) is enough.• Show the process! As much as possible, include inspiration, design, and finished product.• Don’t worry about the platform! A simple PDF works great.


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(Want help figuring out your niche? Get the printable Niche Finder, plus all the other resources for this book, in our Freelance Success Pack at www.SuccessfulFashionDesigner.com/fsp—it’s free!)

Is it ok to include client work in your fashion design portfolio?

You’ve probably heard that including client work in your fashion portfolio isn’t ok since it’s technically their property. So, what do you do? You have a few options.

(Disclaimer: I’m not a legal professional, this is my opinion and not legal advice! Depending on what contracts you’ve signed, your rights may be different.)

Here are 3 options for including client work in your fashion portfolio:

1. Just ask: Once the product has launched, ask if you can include it in your portfolio. They’ll likely say yes. 2. Just do it: Once the product has launched, there’s no reason you can’t include it in your portfolio unless you’ve signed something that says otherwise.

3. Self-directed projects: Do a few mock projects to show your work. They don’t need to be labeled as such, just include them. (Because yes, it’s ok to include student work or self-directed projects in your fashion portfolio.)

I’ve done all three of these things and they all work. Pick one and move on.


Bonus Protip: What about showing tech packs (and other proprietary stuff) in your fashion portfolio? Showing “design” is much more straightforward once a product is available for sale. But tech packs can be sticky, and personally I wouldn’t show them in their entirety.

You could include some screenshots of non-proprietary parts, or create 2–3 mock examples. Prospective brands will appreciate this—if they hire you, they’ll trust that you won’t publicly share their TPs.

How long should you spend on your fashion portfolio?

This isn’t the sexiest topic, and honestly it’s not something people even ask me often.

But I’m including it because most fashion designers spend WAY too much time on their portfolios.

You do not need 3 months or even 3 weeks to get your portfolio done.

Set yourself a hard deadline and get it done in ONE WEEK (or honestly, one WEEKEND is more than doable).

Because here’s the thing about “working” on your portfolio and trying to make it “perfect”...


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Chances are you’re doing this because it’s a comfort zone thing. Hiding behind your screen, going through old projects, or creating new ones, is a very comfortable place to be.

It’s an avoidance tactic that keeps you from doing the scary things like reaching out to brands, negotiating pricing, and actually landing your first freelance project.

Give yourself a hard deadline of 10-15 hours MAX (one full weekend or 2-3 hours a night for a week) and put together a simple PDF.

DO NOT worry about:• updating or building an entire website• getting your brand identity, a logo and color palette together• making business cards• setting up an LLC or business bank account

None of these things matter right now.

How much work should you include in your fashion portfolio? (And are self-directed projects ok?)

Your fashion portfolio should be a lot smaller than you think! Keep it specific, short and focused with 3–4 pages or 3–4 small projects. (And


yes, it’s ok to include self-directed projects in your freelance fashion design portfolio!)

If you only have 2 projects, just show 2. Don’t add more just to make it big-ger.

Because your portfolio is about quality, not quantity.

Brands don’t have time to browse 20 pages of your work.

Show a snapshot of your best and RELEVANT work so they can see at a glance whether you’re right for them. If they want to see more, they’ll ask.

This is the best way to show your experience and knowledge that matches their needs.

And it will be much easier if you’ve chosen a niche (instead of offering everything).

If you really want to pitch to different categories or offer different types of services, you can create 2 or 3 versions of your portfolio.

But to get started, stick with just one and start finding clients.

Remember, don’t spin your wheels in the “comfort zone” of your portfolio.

Because it’s not where you’ll actually find any freelance fashion work.


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Notes

Chapter 11Step 3: Finding Freelance Fashion Design Work + Jobs

133

Chapter 11STEP 3: FINDING FREELANCE

FASHION DESIGN WORK + JOBS

There are a lot of different places to find freelance work. Some of them are better than others, and you get to decide which strategies you like best.

I know freelancers who have great success with (and love) Upwork. I also know freelancers who prefer to find clients on their own and work with them directly.

If you have questions like:

What types of brands are best for freelancing in fashion?What websites and job boards are best to find freelance fashion design work?Where do I find brands that need to hire freelance fashion designers?How do I reach out to brands for freelance fashion design work?

I’m going to answer all of them. Then I’ll show you how to find brands, plus strategies to convince them to hire you as a freelancer.

(Make sure to check out our Where to Find Freelance Clients Masterclass. Get access, along with the other resources for this book, inside our Freelance Success Pack at www.SuccessfulFashionDesigner.com/fsp—it’s totally free.)


The Best Types of Brands for Freelancing in Fashion

When it comes to freelancing in fashion, some brands will be better—or easier—to work with than others. The type of brands you work with can affect how much money you make, the kind of work you’ll do, and the services you offer. You don’t have to decide right now or limit yourself to one category, but use this as a book to start thinking about what kind of work sounds good.

Or, just as importantly, what sounds terrible.

Now, there are tons of different kinds of brands out there. They all have goals to achieve, problems to overcome, and challenges to work through. If you can help them do any of these things, they will love you and happily pay you.

Here are the 4 big types of brands you can work with as a fashion freelancer:

• Startup brands / indie designers• “Middle-america” brands• Big name “glamorous” brands• Non-glamorous brands

Some may be a better fit for you based on experience or preference, so think about that as you consider what brand category you’d like to work with. Below are general pros and cons for each type of brand. Of course each brand varies, but this is a good overview.


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OF BRANDS4 TYPES OF BRANDS4 TYPES OF BRANDS4 TYPES OF BRANDS4 TYPES OF BRANDSyou can freelance foryou can freelance for


1. Startup Brands / Indie DesignersPRO: Tons of opportunities CON: Can require hand holding

2. “Middle America” Brands PRO: Low drama / better pay CON: Not very brag worthy

3. Big Name “Glamorous” BrandsPRO: Work with a “big” brand CON: High drama / low pay

4. Non-Glamorous Brands PRO: Little / no competition CON: Unsexy work


Startup Brands and Indie Designers

This sector of the fashion industry is seeing the fastest growth right now and there’s a lot of opportunity for work. The pandemic has amplified the number of startup fashion brands out there.

That’s because a lot of designers got let go and said “screw it, I’m not working as an employee anymore—I’m finally going to start my own clothing line.”

There are startup projects of all types and sizes out there.

I know one freelancer who did a ton of tiny projects with over 60 indie designers in one year and charged $35/hr.

I know a freelancer who worked with just 5 startups and made $200k+.

I personally worked with a startup brand and regularly did $5k-13k projects for them.

Many startup brands have sizable budgets, so don’t dismiss them as not having money to pay.

There are a lot of pros to startups. Here are just a few:• There’s an unlimited supply and new ones pop up almost daily• Many of them have small teams and are required to outsource• Since they’re small, you can have more impact and involvement• They’re often most open to a remote / work from home arrangement

But they have their challenges too. Here are some cons:• They may have smaller budgets (but you’re in control of your rates, so you decide)


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• While new ones are launched daily, they may be gone next season• They can require a lot of hand holding or management (this could be a pro for you)

In my 10+ years freelancing in fashion, I didn’t love working with startups and preferred brands who already knew the industry. But a lot of our FAST grads love exclusively working with them.

It’s really a personal preference, and I’d encourage you to be open to this category until you have firsthand experience to decide what you like.

“Middle America” Brands (that you probably haven’t heard of)

Personally, I think this is one of the best types of brands to work for. It’s also one that most freelancers forget about.

So, what do I mean by “Middle America” brands?

I mean brands that aren’t located in NYC, LA, London or other fashion hubs. They’re brands that make everyday clothes for everyday people. They often aren’t glamorous and you’ve probably never heard of them, but they have their own niche and many of them are doing really well.

Here are some pros to freelancing for “Middle America” fashion brands: • There are way more of them than you think (I’ll show you how to find them soon)• They don’t have access to huge talent pools like the New York or LA brands, so hiring remote freelancers is sometimes their only option• There’s often less drama and abuse (it’s a known industry fact that the “bigger” the brand name, the more toxicity)• They usually pay better (since there’s less competition)


But there are cons. For some fashion designers, they’re deal killers:• You won’t be adding sexy lines to your resume• You won’t have brag worthy work to tell your friends about• You won’t work on runway designs with loads of prestige

“Middle America” brands are anything but glamorous. I don’t care about those things, but a lot of designers do. I’d much rather have fun, easy go-ing clients who treat me well and am okay sacrificing a little glitz. But you decide what works for you (one of the perks of freelancing in fashion).

Big Name “Glamorous” Brands

In my opinion and based on feedback from our FAST students, this is the most difficult type of brand to get remote freelance work from unless you have a pre-existing relationship. Even then, it can be really hard to negoti-ate.

I know a woman who worked for a big name brand for 9 years. She left to start a family and offered to do remote freelance work...

They said no, because they were worried she would steal their de-signs—after she had worked there for 9 years!

Now, to be totally transparent, in my 10+ years as a freelancer, the big-gest brand I worked for was Izod (if you’ve even heard of them!). And every time someone asks me what brands I work for, it’s a little underwhelming to say “a bunch of random ones you’ve never heard of.”

That’s where I miss out on the brag worthy work. But in the big picture, I’m 100% okay with it.

If you do want to work with the big names, it is possible. I even know a


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couple designers who have had success with remote freelance work for fair wages with big companies in New York (SFF podcast episode 2).

If you do want to go after this “glamorous” work, there’s one big pro:• You get to show off the names on your website / portfolio, which can help you get more work

But the cons to freelancing for big name fashion brands are pretty heavy:• True remote work / working from home is rare (even since the pandemic, a lot still have the old-school, “butts in seats” mentality)• Competition is higher and rates are typically lower• Creative freedom can be limited and work can feel more like you’re a “regular employee”• Most “freelancing” gigs are just permalance / temp jobs in disguise

Some freelancers like this structure, so it may be a good fit for you. Just remember, this is the hardest type of brand to get true remote freelance work from and you’ll make the biggest sacrifice on flexibility, freedom and rates.

Non-Glamorous Brands (uniforms, trading companies, resort brands, etc.)

In my decade as a freelancer, I did a lot of work for these types of brands. And I loved it.

The list of pros is strong:• They’re easy to work with and have the least drama• They have budgets and can pay• There’s often little to no competition for this work


And for non-glamorous brands, there’s just one big con:• The work is pretty unsexy!

That may feel like a total turnoff to you, but before you make any judg-ments, let me tell you about a really interesting concept called the Sex & Cash Theory.

Here’s how it works:


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“The creative person basically has two kinds of jobs: One is the sexy, creative kind. Second is the kind that pays the bills.

Sometimes the assignment covers both bases, but not often.”

Credit: www.gapingvoid.com


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“Non-glamorous” brands offer the kind of work that pays the bills. You’re in control on how to diversify your client roster. Just make an in-formed decision to build the freelance life you want.

What do you want from your work and which types of brands may be a good fit? You don’t have to limit yourself to just one type, and you don’t have to decide right now.

In fact, one of the great things about freelancing is that you have the free-dom to explore different companies and see what you like best. If you take a gig and hate it, you can explore something else next time.

Whatever you do, don’t make assumptions like “Oh, they’re so established, they don’t even need more help” or “Oh, they’re too small and don’t have any money.”

I’ll remind you that all brands have goals to achieve, problems to overcome, and challenges to work through.

If you can help them do any of these things, they will love you and hap-pily pay you.

What are the best websites for freelance fashion design-ers to find work?

The most obvious way to find work as a freelance fashion designer is to dig through postings on websites like Upwork, Fiverr, People Per Hour, and others.

But which sites are the best, and which ones are the worst to find freelance fashion design jobs?


Instead of basing this off of one person’s opinion, we’ve gathered this feed-back from the ~500 students enrolled in our Freelance Accelerator: from Surviving to Thriving (FAST) program.

One thing they agreed on is that using freelance sites like Upwork can take some of the pressure off when you’re first starting out. Because you know the brands there are actively looking for freelancers, it can help you get your feet wet before you start cold pitching.

Here are some general pros and cons of the different freelance websites out there for fashion design jobs.

Website Pros Cons NotesUpwork • Best quality clients for

true remote work• Payment protected• International reach• Accessible if starting w/o experience• Easy for clients to discover you (once you’ve gotten reviews)• Many startups• Good customer support• Good place to learn what brands are looking for

• High fees• Takes time to build profile / reviews• Postings often lack enough info• Still some cheap clients• Can be hard to communicate and get clients off the platform• Oversaturated / lots of competition

Many FAST students have seen massive success with large and ongoing projects on Upwork. It’s the only “freelance” website I personally recommend.

Fiverr • Good for small, one-off projects (like drawing a fashion flat) • Less complicated to set up• Payment protected• International reach• Accessible for starting w/o experience

• Attracts cheap clients• Lots of competition

I’ve only heard poor experiences about Fiverr from the freelancer’s perspective.


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Website Pros Cons NotesPeople Per Hour

• UK based / aimed more at the European market• Offering “hourlies” can allow potential clients to come to you• Doesn’t publicly show your earnings

• Attracts cheap clients• Lots of competition• Complicated to set up• Less variety of projects / clients

I’ve only heard poor experiences about PPH from the freelancer’s perspective

LinkedIn • Brands are typically established or at least have a budget• Connections can help get your foot in the door• Potential to find brands’ contact info

• Lots of recruiters and jobs that don’t fit your skillset• Tends to be “permalance” jobs (although they did just launch a new freelance platform late 2021)

Many FAST students have seen success on LinkedIn through cold pitching, not through job postings.

StyleCareers • Brands are typically established or at least have a budget• Fashion specific platform

• Mostly full-time• “Freelance” opps are usually “permalance”• Many postings are by recruiters• Somewhat outdated site

I’ve never heard about a true remote freelance job on SC.

Indeed • Brands are typically established or at least have a budget

• Tends to be “permalance” jobs

One FAST student landed a great true remote gig on Indeed, but it seems pretty rare.

While finding fashion design work on freelance websites may feel easy because the jobs are listed and all you have to do is apply…

It’s actually just one of many ways to find clients.

And based on the experiences of our ~500 FAST students, it’s maybe not even the best. So where else can you find brands to get freelance work?


Let’s talk about a strategy you may have never thought about.

Where do you find brands that need to hire freelance fashion designers?

There are a TON of fashion brands that need to hire freelancers. From startup brands and indie designers to established brands around the world, there is so much work out there for freelance fashion designers.

And while there are a ton of websites to find freelance work, there’s actually another really effective way of finding brands that need to hire freelance fashion designers.

It’s called cold pitching, and it’s exactly what it sounds like:

You reach out to the brand, cold, and you pitch yourself as a freelancer.

(Cold means you don’t know them, and they don’t know you. The relationship is “cold.”)

I’m going to show you exactly how to do this, but let’s talk about why this strategy works REALLY well.

First, you may not know this, but freelancers have a reputation for being flakey and unreliable. In a fast paced industry like fashion, many brands don’t search out freelancers because of this stereotype.


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They’ll just keep overworking themselves or DIY-ing everything because they’re hesitant to hire a freelancer in the first place.

Add this to the fact that it’s hard and takes time to find a good freelancer, there are a lot of brands who just don’t pursue it.

They have to create a job posting, interview and vet candidates, and then hope the freelancer doesn’t flake out on their time sensitive-project.

Now, I know that YOU aren’t that flakey freelancer. You’re a kickass soon-to-be Successful Fashion Freelancer. But trust me—I’ve learned firsthand that there are a lot of flakes out there.

All this to say that there are TONS of brands who desperately need help, but aren’t putting it out there. Instead, they continue to spin their wheels, frantically trying to get everything done on their own.

So you know what happens when the PERFECT freelancer (ahem, that’s YOU!) falls into their lap?

When they get an email that reads “I’m a freelancer who helps brands like yours with tech packs...” And right at that moment they’re drowning in tech packs and could use some help?

It’s like the best day ever. Speaking from personal experience, as a business owner who’s hired a freelancer from a cold pitch, it’s really quite phenomenal when the right person just lands in your lap.


But don’t just take my word for it. Let me tell you about some results our FAST grads have gotten by sending cold pitches.

Alison, a patternmaker who started freelancing with just a couple years experience, landed a $3900 project on Instagram using this strategy (SFF podcast episodes 149 & 150).

Mari, a freelancer from Puerto Rico who didn’t feel “expert enough” to get started, landed a $5,000 project from cold pitching (SFF podcast episode 132).


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Arya, a 20-year-old freelancer from India who didn’t go to fashion school and has no experience, got her first client for $100 by reaching out cold (SFF podcast episode 152). She quickly turned that into 6 clients!

Randomly emailing someone you don’t know may feel super weird. Super intimidating. Or super awkward.

That’s totally normal. Which is why I’m going to tell you where to find these brands, who to reach out to (like literally where to find their email), and what to say.

Where (Exactly) Do You Find Brands that Need Freelancers?

There are infinite ways to find fashion brands that need freelancers beyond


websites like Upwork or Fiverr. We cover all of them inside Freelance Accelerator: from Surviving to Thriving (FAST).

But here I’ll share two:1. Instagram2. Trade show listings

And now, I’ll show you exactly how to use these free tools to find freelance clients!

How to Find Freelance Clients on Instagram

When I say you can find freelance clients on Instagram, I don’t mean creating an influencer worthy grid and posting daily hoping brands discover you with the right #freelancefashiondesigner hashtag.

It doesn’t work. Just like a brand randomly discovering your website on Google and reaching out to hire you, your chances of this happening are as good as winning the lottery. Don’t waste your time on it.

So, how do you use Instagram to find brands that need to hire freelance fashion designers?

You search for them (and then you pitch).

Once you’ve figured out your niche, this is SUPER easy to do. Let’s look at an example of how to do this using a niche of sustainable sweater knits.


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Here are the 4 basic steps to find freelance clients on Instagram:

1. Search Instagram for a specific and unique hashtag that your niche might be using like #sustainablesweaters 2. Make note of the brands that look like a good fit for your services (grab their website + jot down a few notes from their profile—you’ll use this later in your pitch)3. Discover other relevant hashtags that you could search against for other brands (don’t bother with really broad hashtags like #sweaters or #sustainable—those are too generic and it will be impossible to find actual brands)4. Rinse and repeat!

When you’re searching IG for opportunities, give yourself 2 hours max to find 10–20 brands. Don’t fall down the IG rabbit hole. Set a time cap and stick to it!

Protips for finding freelance clients on Instagram: Instagram works on a computer, so it may be easier to research there (instead of on your phone!). Also, don’t judge based on how many followers a brand has (whether the number is small or large). It’s a vanity metric and not always indicative or whether they’re open to freelancers or have a budget to pay.

How to Find Freelance Clients Using Trade Show Listings

Trade show listings are a literal gold mine for finding freelance clients in fashion. You can find the niche trade shows in your category (like swim or denim), or start with massive listings like Magic.


Either way, all trade shows have exhibitor lists and this is a great way to find brands that may need your services.

Here’s a step-by-step of how to do it:• Google “[trade show name] + exhibitor list”• If it’s a niche show (like swim or denim), then boom, there’s your list• If it’s a big show like Magic, most have a “find exhibitors by category” tool. Use that to filter down to your niche.

Protips for finding freelance clients on trade show listings: Many listings will include a special icon for “new” brands. Pay attention to this to find smaller brands who may be more open to hiring freelancers.

Want to see these strategies in action? Check out our Where to Find Freelance Clients Masterclass. Get access, along with the other resources for this book, inside our Freelance Success Pack at www.SuccessfulFashionDesigner.com/fsp—it’s totally free.

How Do You Reach Out to Brands for Freelance Fashion Design Work?

To increase your chance of landing a new freelance gig, you’ll want to reach out to the right people.

Decision makers are key. Think people like the head of the department where your services fit best. Meaning the best person to reach out to could be different if you’re pitching textiles vs tech packs. If the brand is a smaller startup, you’ll likely want to reach out to the founder.


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It can take some digging to find the right person, but you’ll get in your groove. (Sometimes I do this tedious work at night on the couch with a glass of wine. Whatever works, right?!)

Here are a few tricks to finding the right contact person:

• Search LinkedIn (take advantage of the premium free trial)

• Pay attention to the keyword search feature on the right hand side column to find the “director” or “VP” or “founder”

• Look on their website (depending on the size of company, they may or may not list this)

• Google exactly what you’re looking for

• “CEO of ABC company” or “Design Director of ABC company”

• If you find 2 people who may be right, CC them both• Use Google “news” results

• Design directors and founders are often quoted in articles, so this is a great way to discover any press and quickly find the name of the best contact

How do you find their email address?

Luckily, the internet and all the fancy apps out there have made it pretty easy to find anyone’s email address. There are tons of great options. But to not overwhelm you, I’ll share my favorite one.

Hunter.io is a great free tool to find email addresses. Just input a URL and it’ll spit out any email addresses it’s found online. It even predicts


common formats, so once you have a contact name, you can formulate their email.

You can also go old school and call. “I was trying to email Jenny Smith and must have her email down wrong as it keeps bouncing back—can you confirm what her address is?”

Reaching out directly on LinkedIn works, too. Just be mindful that a lot of people aren’t active and don’t check their inbox there.

If you can’t find a specific email, you can always send it to the generic [email protected], and ask for it to get passed along to the right person. It could go into a black hole, but it could work. I know designers who’ve landed jobs this way (SFF podcast episode 2), and you could, too. Just don’t waste too much time on these!

Whatever method you choose, don’t spend more than 5-10 mins trying to find the contact info. It’s a waste of effort when there are thousands of other brands out there.

Protip to find the right person to reach out to: I share some top-secret hacks on uncovering the best contact in our Where to Find Freelance Clients Masterclass. Get access (plus snag all the other free resources for this book) inside our Freelance Success Pack at www.SuccessfulFashionDesigner.com/fsp—it’s totally free.

How do you write a good freelance pitch? What should you say?


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You’ve got a list of emails, your portfolio is ready, and your heart is racing, because now it’s time to actually write the email and hit send. It’s scary, I’m not going to lie.

Here’s the thing though...

The design director on the other end of that email? He’s just a guy who thinks you may be able to help him.

The CEO who may want to talk to you about doing work for her brand? She’s just a real person like you and me.

And you probably can. Which may terrify you even more—them saying “Yes, we’d like you to do some work for us!”

It’s ok to be nervous. Just be honest about your work and what you can and can’t do, and relax.

YOU GOT THIS!

Ok, so what exactly do you write in a pitch email?

First, be yourself. Write something that feels like you. You have a voice, and you’ll refine it over time.

Second, don’t over-tweak it. Your emails will get better the more you outreach (like everything in life).


Third, don’t be overly salesy. They’re a real person, and they want to feel like you’re a real person, too. If your email is salesy and robotic, they won’t reply.

Like finding your niche and creating your PDF portfolio, focus on getting started and taking some sort of action, not on being perfect.

It’s okay if you mess up. This is a learning process!

At a high level, keep these pitching strategies in mind:

• Make it short. 6–10 sentences should be more than enough. People get a lot of emails, so don’t overwhelm them with a novel.

• Don’t send a generic copy/paste email. Write a personalized and authentic introduction. This will take more time but will 10X your results. The more specific, the better.

• Talk more about THEM than you. One sentence about yourself is enough. You don’t need to list all your experience and work history!

• Focus on how you can help them achieve their goals or overcome their challenges.

• Close with a CTA (call to action). The goal of the first email is just to open the conversation and get a response, so keep it simple with a yes or no question.

What about subject lines?Be clear, personal and to the point. Don’t be obscure, confusing or vague.


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Good: Freelance design work for [brand name]

Bad: Question

Don’t be afraid to play with all of this to see what works best for you and your market.

Pitching is something you figure out as you go. So experiment, get creative and have fun.

Freelance Pitch Templates for Fashion

There are a variety of freelance pitching formats and there isn’t a one-size-fits-all template for fashion.

Inside FAST, we include our Proven Pitch Pack with tons of templates our students have used to make THOUSANDS.

But here, I’ll share one bad example and one good example so you can see the difference. We’ll dissect them so you can understand what works and why.


A bad freelance pitch example:

This is an actual email someone sent to me. There are a lot of things wrong with it, and I’ll go through each one.

(If your stomach drops when reading this because “OMFG I’ve sent this exact email,” don’t feel bad. We’ve all done it. No one teaches the right way to reach out, so the fact that you’re here means you’re already 100X ahead of the competition.)

Here’s why this freelance pitch is terrible:

1. Subject line is vague.2. The most generic salutation ever. No one wants to be referred to as


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“hiring manager.”3. It’s all about the freelancer and not one sentence about me (the brand / client).4. Web layout? Data input? The list is so scattered, I feel like there’s no way she can do any of those things well.5. Too many details, and no CTA. I don’t know what to do, so I do nothing.

Do you feel overwhelmed reading this email? I do. It’s long and there are too many big blocks of text with long lists.

A good freelance pitch example:

Here’s why this freelance pitch works:

1. It has a clear and personalized subject line2. There is a genuine and specific introduction, letting the brand know


where you found them and what you like about their work. I also snuck a compliment in there at the end.3. The sentence about who you are and what you do is short and speaks directly to them.4. You show them how you can help achieve goals or overcome challenges.5. You include results (not a thorough resume and all your experience).6. There’s a simple “yes” or “no” CTA.

Protip: Don’t write in huge chunks of text. Each line has spaces between them and it’s easy to read at a glance.

Listen, pitching is an art and a muscle. At first, it’ll take you a while to write these. You’ll get better and faster and stronger over time, but for now, don’t over tweak it.

Just follow the rough outlines I’ve provided and see what works.

Most people write terrible emails that are summaries of their resumes. Even if yours aren’t perfect, you’ll be doing better than 99% of the aspiring fashion freelancers out there.

And that’s way more than good enough.

Pitching Protip: Late nights and weekends are terrible times to send pitches. Use tools like Streak or Boomerang to schedule your emails to go


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on Tuesdays–Thursdays during normal working hours. Also, you have to follow up! Most responses will come from follow ups, not the first email. Make it short, and reply to the original email. Here’s a great follow up template I’ve used with great success:

Chapter 12Step 4: Figuring Out Your Freelance Fashion Design Rates

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Chapter 12STEP 4: FIGURING OUT YOUR

FREELANCE FASHION DESIGN RATES

“How much should I charge as a freelance fashion designer?”

This is by far the #1 topic aspiring freelancers ask me about.

How should I price my freelance services?How much should I charge for a tech pack / sourcing / patternmaking?Do I charge based on my location or the client’s location?How do I make sure I don’t low ball myself but don’t scare off the client?

In the tight-lipped fashion industry, nobody talks about money. So if think-ing about freelance pricing leaves you with a big ol’ question mark...

That’s totally normal.

Unfortunately, when it comes to how much to charge as a fashion free-lancer, there’s no “right” answer.

Because just like the salary for a senior designer in NYC isn’t the same as


an assistant designer in Ohio, freelance rates vary a LOT!

Your location, category, level of experience, services you offer, and lots of other factors will affect what you can charge as a freelancer.

In fact, figuring out your freelance pricing is a lot like learning to sew.

You can only learn by doing it.

You can read every book, watch every YouTube tutorial, and listen to every podcast on sewing.

But you still won’t really know how to sew until you sit down, thread your machine, and try stitching some fabric together.

In other words: You won’t be confident in your pricing until you have a few completed projects under your belt.

That said, I am going to give you some massive tips for success in figuring out your freelance fashion design rates. Here’s what we’re going to cover:

The biggest pricing mistake freelance fashion designers makeWhether you should use project or hourly pricing for your freelance ratesHow to figure out your hourly rate as a freelance fashion designerHow to charge by project or piece as a freelance fashion designerHow to charge a day rate for freelance fashion design workWhat to do if your client asks for a lower rateWhether or not you should work for free (for exposure)

If you get one thing out of this chapter, let it be this: Don’t obsess over your freelance pricing, just do the best you can.


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Get started.Mess up.Learn.Do better.Rinse and repeat.

That’s exactly how you start building a life of freedom and flexibility as a freelancer.

I know. It’s scary putting yourself out there before you feel 100% sure about your rates (or anything else!).

But I promise, it’s the ONLY way to get there.

Yes, you will get it wrong sometimes. But I wrote this book to help you avoid the big mistakes I made as a new freelancer (when I made a whopping ZERO dollars my first year!).

So in this chapter I’ll give you some foolproof strategies for figuring out your freelance rate as a fashion designer.

And if you’re curious about your earning potential, I created a Cash Cal-culator to help you figure it out. Get it (plus all the other resources for this book) in our Freelance Success Pack at www.SuccessfulFashionDesigner.com/fsp (it’s free!).

The biggest pricing mistake new freelancers make

Remember, no matter how much you read about pricing your freelance services, the only way to really learn is by doing.


That means putting yourself out there, taking on a few clients, and adjust-ing your rate as you go.

And because of that, there’s one pricing mistake pretty much every free-lancer makes:

Undercharging.

It’s when you get to the end of a “quick” project and realize it took 5X as long (and 10X as much stress) as you expected.

This will happen to you. And that’s okay!

It’s part of the learning curve, and it happens to every freelancer at some point.

There are two common reasons you might undercharge as a fashion free-lancer:

1. You underbid a project 2. You don’t feel confident asking for the rate you deserve

Underbidding a project or two at some point is pretty much unavoidable.

That’s why below you’ll find tips that can help you avoid it, and strategies for fixing it if (and when) it happens.

But undercharging because you don’t feel confident is something you can avoid.

First of all, in case you haven’t heard it lately: You have great hair, you’re


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more qualified than you feel, and you deserve to earn a great wage for your hard work. YOU KICK A$$!

And the truth is that confidence comes from experience—NOT the other way around.

Which is why I always tell new freelancers to use the tools below to settle on a rate they feel comfortable charging…

And then raise it.

Charge just a bit more than you’re comfortable with. Increase your rates before you’re ready. And watch your confidence (and your income) soar.

Oh, and wanna know the icing on the cake? Higher rates mean better clients.

FAST grad Alexandra (SFF podcast episode 134) snagged a new client from our private student group (the exclusive place we share freelance op-portunities) and here’s what she had to say about charging a higher rate:

“It really put into perspective my worth $$ and raised my confidence / stan-dards on the type of clients I’ll work with. It’s so so true the saying like, the more money a client is willing to pay the easier they are to work with! It’s such a relief

having someone trust me, not having to justify the work I’m producing.”

If your freelance rate is always slightly out of your comfort zone, you’re do-ing great and will attract awesome clients.

YOU GOT THIS!


Should you use hourly or project pricing?

There are some simple tricks for determining how much to charge as a freelance fashion designer (or TD, patternmaker, or textile designer!). And there are strategies to decide whether hourly or project pricing is right for you.

When you’re starting out, I always suggest hourly pricing.

Why?

Because hourly pricing is a lot easier to figure out than project pricing.

And hourly pricing is a lot harder to mess up than project pricing.

Let me paint you a little picture…

You take on a new client, and agree to do sketches and a tech pack for one design for $400.

You’re fast, so this feels like a big win!

Once the project gets started, your client starts emailing you a lot. Can you give them some advice on sourcing denim? Their factory dropped them, can you recommend a new one?

At first, you don’t mind spending a few minutes answering their questions, even though it isn’t really part of the project you agreed to.

When you’re almost done with the tech pack, suddenly your client has a brilliant idea for a different pocket…


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...and snaps instead of a zipper…

...and a slightly different neckline…

And you find yourself spending hours revising all the work you already did.

Then, the phone calls start.

And after yet another hour-long Zoom at 9pm to deal with last season’s production problems, you realize this “simple” project is barely paying you $5 an hour.

While project pricing CAN be a great tool, stuff like this happens ALL THE TIME with flat-rate projects.

Which is why I STRONGLY recommend that you start with hourly pricing.

How to Figure Out Your Hourly Rate

Option One: The “Drop 3 Zeros” Method

Swiped from Ramit Sethi, this simple trick is as easy as it sounds, especially if you’ve been working as an employee.

Just figure out what your yearly salary is (or would be), and drop 3 zeros.

Here’s how it works.

Yearly Salary: $40,000Hourly Rate: $40


OR

Yearly Salary: $90,000Hourly Rate: $90

This trick works because it accounts for the time you spend on outreach, brushing up on your skills, and anything else you can’t bill a client for!

Option Two: Go by Industry Averages

This one can feel the most foolproof, but it takes a bit more effort.

With your skills, location, and level of experience in mind, you’ll do a little detective work.

Do some googling, ask around to industry friends, see what’s on Upwork, and pick a price that’s fair based on what you discover.

While you’re doing this, remember:

Other fashion freelancers are your colleagues and friends—NOT your competition!

So reach out, make connections, and don’t be shy about talking numbers. Chances are they’re dying to know your rates as much as you want to know theirs.

Option Three: Freelance Pricing Calculator

Yep. Like the big nerd that I am, I built a tool to help you figure out your price. If you love a good spreadsheet and crunching numbers like me, grab the calculator (plus all the other free resources for this book) inside our


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Freelance Success Pack at www.SuccessfulFashionDesigner.com/fsp—it’s totally free.

Pros and Cons to Charging Hourly

Although I recommend hourly pricing for new freelancers, it’s not perfect for every situation.

HOURLY PRICING PROS:• It’s simple to plan your finances based on how many hours you work• It’s a comfortable option for many freelancers, especially when you’re starting out• It’s normal and understandable for clients

HOURLY PRICING CONS:• You only have so many hours in the week and your income potential is capped• You can only raise rates so much before your client refuses to pay $xxx/hour (although I know a very Successful Fashion Freelancer who charges $300 an hour… so chances are, this one’s all in your head!)• It’s laborious to track time for every email, phone call or meeting• As you get faster at doing the work, your rate doesn’t scale proportionally

If you’ve completed some hourly projects and are curious about other pric-ing options, read on!

How to Charge By the Project or Piece

If you want to give a set rate for a single flat sketch or one tech pack, you’re looking for project pricing.


But just one more word of caution:

Flat rate pricing is HARD!!!

Even after a decade as a freelancer, I still underestimated a couple of big projects. It’s tough to manage clients when it comes to excessive revisions and dozens of extras that take “just a few minutes.”

You have to know what questions to ask at the start of a project, and be re-ally good at clearly outlining what’s included and what isn’t.

And you have to be willing to put your foot down and increase the price if your client asks for too much work outside of the scope of the project.

(Scope creep is REAL, my friend.)

I don’t want to scare you! I just want to prepare you so you can protect yourself and make smart decisions about your freelance rates.

How to calculate a project rate

Freelance Project Rate Option One: Charge Based on Estimat-ed Hours

If you know a tech pack takes you 4 hours, and you want to earn $50/hour, then you can charge $200 for a tech pack. Your client doesn’t know the rate or the hours, they just know a tech pack costs $200.

This method can backfire though if a client you previously charged $200 for a tee-shirt tech pack comes back with a fully-lined piece of outerwear, and expects the tech pack for the same price. Make sure you communicate


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that there is a rate range based on complexity.

Freelance Project Rate Option Two: Charge Based on Value

Maybe you’re really fast and can complete a tech pack in one hour. That doesn’t mean it’s only worth one hour’s pay.

You’ve worked hard to learn this skill and to get this good at it. All the time and energy you’ve invested is part of what your client is paying for.

If the value of a tech pack to your client is $300, then you’ll charge $300 even if it only takes you an hour. If the thought of charging $300 an hour makes you cringe, instead think of it as the client paying your flat rate in exchange for an item that’s worth $300 to them.

Pros and Cons to Charging By Project or Piece

PROS:• The faster / more efficient you are, the more money you can make• You can charge based on value• Some clients like knowing a flat rate of what something will cost

CONS:• It can take time to develop the skill to accurately estimate what a project will require, and most freelancers tend to underestimate at first

Scope creep (when a project creeps beyond the original agreement) is common and can create difficult conversations—either you get taken advantage of, or you have to raise the rate mid-project.

Project pricing is much trickier to navigate than hourly pricing, but for


experienced freelancers it can be a great option.

Just remember to ask smart questions, clearly outline the project, and have tough conversations when required.

How to charge a day rate

The day-rate pricing structure for freelancing in fashion is more common with UK freelancers than US ones. I also see it being used more for “per-malance” onsite temp work, which I don’t recommend or support.

But if you’re doing a few days of onsite consulting, or heading to the office to help with fittings or a photo shoot project, a day rate may be a great op-tion. This is the only time I’ve ever used this pricing structure.

To calculate your day rate for freelancing in fashion, multiply your hourly by 8 hours and adjust to a flat rate.

Example: $35/hour x 8 hours = $280. Your day rate could be $300.

Pros and cons to charging a day rate

DAY RATE PROS:• It’s simple to plan your finances based on how many days you work• You don’t have to track every minute and can just invoice how many days you worked

DAY RATE CONS:• If you do onsite days, an 8-hour day somehow always turns into a 12-hour day• Your leisurely morning dog walk and coffee shop stop (one of the


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reasons you started freelancing) can *poof* be gone real quick. If you’re just doing a few days of consulting here or there, this may not be a huge deal, but think carefully about signing up to do a day rate 5 days a week. You may not be creating the lifestyle you were imagining.

What if your client asks you to lower your free-lance rate?

“We’d love to work with you, but that rate is really too high for our budget. Is there any way you can do it for less?”

I’ve heard this line more than once. There are experts who will tell you to hold strong and never negotiate your rate. I think it’s more complicated than that.

But I’ll warn you that most freelancers lower their rate too soon and too much.

So, how do you negotiate your freelance rate?

You have a few options, but the one I suggest is offering a trial rate.

If it’s your first project with this client and you really want the job, you can offer a lower trial rate for the first (small!) project.

Clearly state that this rate is for the initial project only, and that any future projects will be billed at your regular rate.

This gives you the chance to knock your client’s socks off—do an excep-tional job, and they’ll be happy to pay your full rate next time. Here’s exactly what you can say:


(Go ahead and swipe this verbatim. You’re welcome.)

“My usual rate is $40/hour. I’d love to work with you on this project, so I’m happy to offer you a trial rate to start to make sure everyone’s happy. How about we do the first 3 hours at $30/hour and if you’re absolutely pleased with my work, we can continue at the usual rate of $40/hour. Does that work for you?”

Other reasons you might consider lowering your freelance rate

You’re the CEO of your freelance business, and you make the decisions.

Many times you can stand firm on your price and still get the job… and a lot of it comes down to confidence. (So you may have to “fake it ‘til you make it” at first, but you’ll get there!)

Go with your gut, but I only recommend considering a lower rate in a few specific situations:

• You really need the cash... and you’re not going to resent earning less. This is critical. If you feel resentful, it takes a toll on both your work and your relationship with the client. It’s just NOT worth it.

• You really want the experience to build your portfolio. This is a great way to get work in new categories and learn new skills. Be transparent with your client if this is the case. You can always increase your rate later—once they know you’re a kicka$$ freelancer who always exceeds their expectations. Here’s what you can say in this situation:


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“I don’t have much experience with kidswear, but am really passionate about the category and would love to work with you. Since it will be a learning experience for me, I’m happy to do this project at a lower rate.”

• You just love the project or brand, and you’re excited about the work. If you’re dying to work with this brand, and they truly can’t afford your full rate, you can decide to offer a lower price. Consider making it a temporary (trial) rate, and/or limiting the number of hours per month you invest in it so you still have enough time for your full-rate clients.

• It’s a big chunk of ongoing work. This is almost like offering bulk Costco sized pricing (e.g. the price per tech pack is less for 15 than 1). Done well, it can be a win-win for you and the brand.

Pricing is a sensitive topic, and it can be a tough conversation for you and your client.

But every time you do it, it gets a little easier (and you get better!).

You will underbid projects. I did—even after freelancing for nearly 10 years. I once charged just $5k for a project that should have been $10k.

Which led to a conversation that went something like this:

“Hey Joe—It was great working with you on the spring collection. I’m very pleased with how everything came together! I know you guys were, too. I just wanted to give you a heads up that I undercharged for the project by quite a bit, and I don’t want you to be in sticker shock the next time you ask for a proposal. In my rush to get the proposal to you, I didn’t get enough information and way underestimated the price. This was completely my fault, and I was happy to do


it at that price. But I wanted to give you a fair expectation of the cost for the future. Don’t worry, I’ll make sure we get to a price that’s fair for everyone.”

The next time he asked for a proposal? He was thrilled. He felt like they had gotten an insane deal on the first project, and was happy to pay the full rate for the next one.

(He also admitted that, as a business owner, he too had underbid things!)

This is what happens when you find great clients, do an exceptional job, and have an open and honest relationship with them.

You respect each other, and everybody wins.

When a client asks for a lower rate, keep these things in mind:

• Don’t go so low you’re going to resent the work. No one will be happy and the project and relationship will sour.

• Don’t immediately say yes. If you’re willing to negotiate, meet them in the middle: You: “My usual hourly rate is $40/hr.” Client: “Would you be able to work for $30?” You: “I really love your project and team, but that rate is pretty tight for me. How about we meet in the middle at $35. That way we both feel good about the price.” Client: “Great, that sounds fair.”

• Consider decreasing the scope of work instead of lowering the rate. Maybe someone on their team can handle part of the project


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so you have less work to do. This keeps things in their budget and maintains your rate.

• Always clearly mark the adjusted rate on your proposal and invoice as a “courtesy price adjustment.” This reminds them that the actual price is higher, and makes rate increases easier. Make sure to highlight this, so it’s hard to miss. (Oh, and don’t use the word discount. You’re not Walmart.)

• It’s ok to say no! If the client asks for a rate that’s too low and they aren’t willing to negotiate, kindly tell them it won’t work out. “It seems like my services may not be right for you, and that’s okay. Thanks for the opportunity!”

• It’s okay if you accidentally underbid! Don’t beat yourself up over it. Do the work for the rate you agreed to, and be up front and honest with your client about what happened. If they’re a good client, they’ll understand, and want to pay you what you’re worth.

What if you have to defend your freelance rates?

Defending or justifying your freelance rate can come up, more or less often depending on the types of brands you’re working with.

For example, big name “glamorous” brands are so competitive to get work with, you can try validating your rate but may not have success. On the other hand, startups simply may not realize the extent of the workload, which means it’s your job to educate.It can be helpful to explain what goes into the work you do, so they under-stand you’re doing more than pushing a few pixels in Illustrator or punching


in a few numbers into Excel.

As you grow, you can create PDFs, pages on your website, or blog posts that explain your process and why your rate is fair.

For now, keep it simple and verbally explain why the price is what it is.

All that said, if your rate is reasonable, there’s a limit to how much you should have to justify it.

If a client continues to nitpick, question the value of your work, or leave you feeling like you have to defend yourself, this is a red flag that they’re a problem client and not worth it in the first place. Confidently walk away.

Again, one of the joys of freelancing is we get the freedom to choose who we work with, what we work on, and define how much we earn.

And that is priceless.

Want to know something else that’s priceless? Seeing what your earning potential is. I created a Cash Calculator to help you figure this out. Get it (plus all the other resources for this book) in our Freelance Success Pack at www.SuccessfulFashionDesigner.com/fsp (it’s free!).

Should you do freelance work in fashion for free (for exposure or experience)?

Don’t do it. DO. NOT. DO. IT. EVER.Projects you do for free are never worth it.


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A client who doesn’t value your work enough to pay you for it will do noth-ing for you.

They won’t recommend you to other potential brands (except ones who also want you to work for free).

They won’t come back later wanting to pay your full rate (if they thought your work was worth paying for, they’d pay for it the first time).

They probably won’t even give you a testimonial (after all, they’re so busy and all you did was toss them some free work).

And worst of all, it will encourage these abusive and predatory behaviors, which devalue our entire industry. You did the work for free, so they figure the next person should, too. After all, how much could it possibly be worth?

Out of respect to yourself and our industry, just. don’t. do. it.

What if it’s a brand you really want to work with?

Tell them your full rate, and be confident about it.

If you really feel good about it, you can tell them your full rate and then of-fer to do a trial project for a lower rate to make sure it’s a good match.

But whatever you do, do NOT do it for free.

The more of us who put our foot down and say NO to this, the better our industry will be for everyone.

What if you’re looking for more experience and offer to work for free?


This is the ONLY scenario I somewhat support working for free.

If you reach out and initiate a free project, that’s a completely different scenario than a client asking you to work for free.

Used sparingly, it can be a great way to grow your portfolio and resume (especially if you don’t have much experience).

But be transparent about why you’re doing it, define clear boundaries, and start charging clients as soon as you have some experience to show for it.

The work you do is valuable. Don’t let cheap clients convince you otherwise.

A final note on freelance pricing in fashion:

Remember: No matter how you choose to charge, your rate should prob-ably be higher than you first guessed.

Because here’s the thing about freelancing:

You’re not spending all day, every day doing work for clients.

Especially in the beginning, a lot of your time goes to things like finding clients, sending out proposals, invoicing, and all the other day to day “busi-ness stuff” that comes with working for yourself.

And NO ONE IS PAYING YOU for that stuff!

So track what you earn, charge what you’re worth, and feel good about it!


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Notes

Chapter 13Step 5: Making Consistent Income as a Freelance Fashion Designer

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Chapter 13STEP 5: MAKING CONSISTENT

INCOME AS A FREELANCE FASHION DESIGNER

Freelancing can seem like a roller coaster of making $3k one month and $100 the next. What will your next project be? Where do you find another client?

Most importantly, how do you make consistent income as a freelance fashion designer?

One of our really successful Freelance Accelerator: from Surviving to Thriv-ing (FAST) grads, PKP (SFF podcast episode 148), felt the same way:

“I did not know how to deal with clients, how to get paid, how to be successful… After my first project, the client didn’t pay. And it felt like I was in constant

search for a job, as after one project gets over, I need to think about finding the next.”

But after implementing these strategies, PKP has more than enough work. In fact, she had to hire more designers and is now running a thriving agen-cy—all from the comfort of her home.

If you’ve ever felt like you’re on an endless job hunt too…


Or if you’ve read the last few chapters and are thinking “It feels like an assload of work to land one project…”

I’ll be blunt: getting started is the hardest part. Cold pitching is hard. Send-ing out your first emails is hard. And then you land one small project, make a few hundred bucks, and now what?

Well let me tell you a little secret…

With the right strategies, your freelance income will be consis-tent and your growth will look like this:

Client 1 / Project 1

$500Client 1 / Project 2

$750Client 1 / Project 3

$1000

REFERRAL

Client 2 / Project 1 Client 2 / Project 2 Client 2 / Project 3

$750 $1000 $1500Client 3 / Project 1 Client 3 / Project 2 Client 3 / Project 3

REFERRAL

$750 $1000 $1500

REFERRAL


REFERRAL

Client 5 / Project 1 Client 5 / Project 2 Client / Project 3

$1000 $1500 $2000$1000 $1500 $2000

REFERRAL


REFERRAL


$1500 $2500 $5000$1500 $2500 $5000

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Curious what your growth and earning potential could be? I created a Cash Calculator to help you figure this out. Get it (plus all the other resources for this book) in our Freelance Success Pack at www.SuccessfulFashionDe-signer.com/fsp (it’s free!).

Now, there are a ton of strategies to grow like this and reach your earning


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potential as a freelancer. We cover them all inside FAST, but here are two tips to get you started right now.

ONE: Do an exceptional job.

Go above and beyond to show your client how great you are to work with. No one does this.

Not only will you stand out, they’ll love you and happily give you more work.

Here are three examples of how you can do an exceptional job (it doesn’t take much):

1. Give them a couple extra design options. “I know we agreed to 5 versions, but there were a few extra ones I thought looked great so included those as well.” (Hillary Glenn shares how this strategy gets her more paid work in SFF podcast episode 35.)

2. Beat your deadline. Since most people are late (and freelancers have a reputation for being flakey), they’ll be thrilled: “I know we set a Friday deadline, but I had this done a little early so wanted to help you get ahead with your work.” 3. Make yourself available and reply quickly. Even if you can’t get to something right away, acknowledge the email and tell them when you’ll get done.

TWO: Ask for more work.

Just because you landed a project, doesn’t mean they’re going to just start throwing work at you. They may, but most of the time you have to keep


asking for it.

The best time to ask for more work is once you’ve completed your first project and your client is thrilled (since you did an exceptional job).

Don’t bombard, but offer to help on whatever task logically comes next.

Design is done? Offer to help with line sheets.Sketched flats? Let them know you can help with tech packs.Finished tech packs? Ask to help with sourcing and vendor correspon-dence.

You can (and should!) also ask for referrals. Freelancing is a relationship business and people in fashion know other people in fashion. If you don’t ask for these things, you won’t get them.

Remind your clients by saying things like this:

“I’m always looking for new brands to work with. If you know anyone who needs some help, I’d really appreciate getting any names from you.”

Or if you know they used to work at another brand, you can say:

“I’d love to reach out to XYZ brand—would you be able to tell me who I could email to see if they have any work? Would it be ok if I mentioned your name?”

You’ll learn to ask for what you want. You’ll learn to put yourself out there. It’ll become more and more comfortable, and you’ll get better and better at it.

And you will be a Successful Fashion Freelancer.


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Notes

Chapter 14: BONUS: Protecting Yourself: Freelance Fashion Designer Contracts

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Chapter 14BONUS: PROTECTING YOURSELF: FREELANCE FASHION DESIGNER

CONTRACT (+ A FREE TEMPLATE!)

When it comes to being a freelance fashion designer, you want to make sure you protect yourself and get paid. Luckily, there are some really easy things you can do (without hiring a lawyer) in your invoices and contracts to cover your butt.

And yes, I’m going to give you a free contract template just for fashion freelancers!

We’ll also cover whether or not you should get a deposit (and if so, how much).

But first, the obligatory disclaimer: I am not a lawyer or legal expert. Everything in this book is my opinion, not legal advice. While a lot of tips here are from a lawyer I interviewed on the SFF podcast, I cannot be held legally responsible. Use your best judgment (and listen to episode 107 for more tips on contracts and protecting yourself as a freelance fashion designer)!

Disclaimers out of the way, let’s talk contracts and proposals.


Good news? You don’t need anything complicated. Most freelancers over-think this stuff.

And while yes, contracts can and do become important, especially as the price of the project grows, there’s a really simple tool you can use to pro-tect yourself when you’re first starting out:

EMAIL!

Yep, your “contract” can be as simple as an email that outlines exact deliverables, timelines and rates.

Make sure you get a written agreement via email, so include a clear CTA (call to action) asking them for confirmation. It can be as simple as “does that sound ok?” and getting a reply of “yes.”

Here’s a basic freelance fashion designer contract tem-plate (that you can use for free!):


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When using an email contract like this, make sure to be very clear about:

• What the services are and what exactly they can expect to receive (5 sketches, front/back, B&W)• How many revisions they get (one). How many you offer is up to you, just be clear• How they will receive the files (dropbox in AI CC)• When they will receive the files (Friday)• What the rate is ($40) and your estimate time to complete (4-5 hours)• That if there is any additional work, it will be billed at the hourly rate

You are also specifically asking for their confirmation and agreement at the end of the email and you get their response in writing.

All you need is a “yes” in writing.

According to Andrea Sager, the lawyer I interviewed on the SFF podcast about protecting yourself as a fashion freelancer, an email contract like this can hold up in court in the unlikely case you don’t get paid.

Now, I know you may feel REALLY worried about not getting paid. And maybe you’ve heard horror stories.

But here’s the thing…

In my 10+ years as a freelance fashion designer earning $100k+ a year, I never once got stiffed on a project. There were times I had to fight for pay-ment, but I always collected every dime I earned.


And of the ~500 students inside Freelance Accelerator: from Surviving to Thriving (FAST), I only know of one student who didn’t get paid on a project after using FAST strategies.

The fashion industry has a bad rap for being cutthroat and toxic. While yes, that does exist, most people are not out to scam you.

If you’re really worried about collecting payment? Add this line to your email / proposal:

“Ownership of work transfers to [brand name] once invoice has been paid in full.”

Meaning you own the work until they pay you. Andrea Sager says this can hold up in court, and I’ve personally heard a story about a woman who was able to collect her payment because the brand realized they needed owner-ship.

No one wants to go to court, and there are slim chances you’ll get scammed on a payment, but this one line could save your butt just in case!

What about formal contracts?

Email contracts are great, but as projects get larger (anything over $1k+ is a good benchmark) is when you may want to think about a formal contract…

You can consult a professional (I like UpCounsel) or pay for a template from a legit source like LegalZoom.

There are other tools out there that can help you with contracts, invoices and proposals all in one spot like Honeybook. I’ve hired freelancers who use Honeybook, and my experience as the client was good.


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(Psst! Yes, of course, we have all the freelance business templates you need like contracts, proposals, invoices, etc. inside FAST.)

Should I Get a Deposit? (And if so, how much?)

At a certain price point, you do want to get a deposit. 50% due at the start of the project and 50% due at completion is pretty standard and enough to protect you if anything goes wrong.

If the project is bigger, you can break it into 3 even payments, or for a 5 month project, you can do 5 monthly payments.

Figure out something that feels fair to both you and the client.

Just make sure you don’t start any work until the money comes through!

The bottom line on protecting yourself?

Don’t overthink it or get hung up on contracts. You don’t need anything super fancy to protect yourself as a freelance fashion designer.

Be clear, specific, and put it in writing (email works great). That will cover you for most situations.

(And listen to episode 107 of the SFF podcast to get firsthand advice from a lawyer!)

Chapter 15: Fashion Freelancer Puberty: If You’re Feeling Awkward, You’re Not Alone

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Chapter 15FASHION FREELANCER PUBERTY:

IF YOU’RE FEELING AWKWARD, YOU’RE NOT ALONE

PUBERTY. It’s an awkward word. It’s also an awkward time.

But puberty is a MANDATORY stage in life.

And no one, literally NO ONE is exempt.

The same is true for freelancing.

There’s an “awkward” puberty stage that everyone goes through—it’s kind of like a right of passage to becoming a Suc-cessful Fashion Freelancer.

Symptoms may include:

• Trouble “finding yourself,” including figuring out details like your portfolio and services• Awkwardness putting yourself out there, talking about $$$, or engaging with clients• Uncomfortable conversations with lots of “ums,” “likes” and “uhhs”

This stuff is ALL normal! It’s part of growing, just like getting boobs or dis-covering hair where it didn’t used to be. #uncomfortable


To help make it a little easier for you, make sure to grab the Freelance Success Pack at www.SuccessfulFashionDesigner.com/fsp (it’s free!) with printables, templates and bonus training videos that accompany this book.

But beyond that, know that you’re not alone during this time of growth and life transition.

So take that awkward freelancer puberty stage by the horns and own it.

Smile through those braces, hold that pimply chin up high, and speak with pride through all the voice cracks.

(Even when you feel like 7th grade me in a super cool jailbird tee and a mouth full of metal.)

Like real life puberty, these uncomfortable freelance moments will pass. And you’ll blossom into a beauti-ful, confident and Successful Fashion Freelancer.

But the journey can still feel a little rough. Because deciding to freelance can feel like a BIG life decision.

And I don’t want to discount how you may feel about taking that scary leap.

So let me tell you something you may not know about all the Successful Fashion Freelancers inside FAST.

Like Mari, who didn’t think she was enough of an expert.

“I had a manager that had [freelanced] in the past, and she just made it seem


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like you need to be this like rock star to do it. She made it seem like, ‘Oh, but I’m the expert at this and that.’ So I never saw myself as being able to do it until

I was able to listen to some of your stories.”

Or Alexandra, who wanted to be a patternmaker. She thought she had to put up with a toxic workplace and a job she didn’t love because she hadn’t finished fashion school.

“I felt like such a failure, like, I could never work in this industry that all I wanted to do was be a part of. [Then] I found your podcast, and that gave me

the confidence to just start trying. I got a job as a production sewer. About two months in, I was asked to design an intimate collection… and I wasn’t paid for it. I was working two jobs. It was just really underpaid. [But] that’s what I thought

my only options were.”

Then in March 2020 she heard an interview with a freelance patternmaker (SFF podcast episode 43). It was a light bulb moment, and she was inspired to take the leap to freelancing.

Now, she makes more money in one day than she did in nearly two weeks at her old full-time job (SFF podcast episode 134).

Some of our BEST students started freelancing before they felt “ready.”

And they came with a lot of… umm… “stuff.”

“…can I REALLY make a fair wage if I don’t [insert your thing here]?”

“…is this gonna put me too far outside my comfort zone? I don’t want to have to be pushy and sell myself.”


“…do I really have enough time to build a freelance career? I’m already so busy...”

If you’ve felt any of these things…

Let me tell you something:

Nobody has all their “stuff” figured out before they start free-lancing in fashion.

Your doubts, your fears, your sense that “this will never work for me...”

Everyone feels that way in the beginning. And the only way to get past it is to jump in and do the things that scare you (SFF podcast episode 100).

So if you’re ready to take the FIRST STEP in ditching the Exhausted Employee hustle…

...working 12-hour days and clocking in on the weekend even though you’ll never earn another cent (because you can’t make a lot of money unless you make it to the very top)...

...secretly sharing the same doubts that your friends and family have ex-pressed about fashion being a dead end (although you’d never admit it to them)...

...and the constant feeling of burnout as you question your career path choice (but you love fashion… what would you do instead?!)...

...Then take what you’ve read in this book and apply it. Put in the effort, and you will see the rewards.


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Feeling scared? That’s ok. But here’s why I’m not worried about you.

You’ve been down this road before.

When the whole world told you that you should keep “playing it safe” instead of venturing off into fashion, you still had the courage to go after your passion. (I hear you, my parents did NOT support this path!)

You know how EFFING rare and awesome that is?

And even though you’ve had to put up with probing questions and forced smiles every time the “career” conversation comes up at family get-to-gethers… (“Oh, you’re still pursuing that fashion stuff???”)

...you PUSHED THROUGH with power and determination to follow your heart and chase your dreams.

So now, even though I’m inviting you to take a scary step forward in re-defining yourself and making the shift from Exhausted Employee to Suc-cessful Fashion Freelancer…

I trust that you can do it.

YOU GOT THIS.

Take action, get started, and make it happen.


P.S. Because if you’re on my email list, you know it wouldn’t really be over without a PS!

Thank you so much for hanging out with me and reading Freelancing in Fashion.

I hope this book has brought you some inspiration, relief and tangible know-how to kickstart or grow your career as a Successful Fashion Free-lancer. You’re off to a great start!

But to actually build your freelance career and create the flexibility you deserve, you need to do more than read a book.

You need to take action! Don’t get overwhelmed, just focus on these 5 steps:

1. Figure out your freelance services (don’t overthink it, just pick something!).2. Get your portfolio done (this weekend!).3. Find true remote freelance clients (not permalance temp jobs!).4. Set your freelance rates (and grow from there!).5. Be so good, brands come back (and you make consistent income!).

To help you stay on track, grab the Freelance Success Pack at www.SuccessfulFashionDesigner.com/fsp (it’s free!) with templates, work-sheets, bonus training videos, and a PDF of the book you can print to take notes.

If you’re stuck or need more step-by-step guidance and personalized ad-vice, get on the FAST waitlist at SuccessfulFashionDesigner.com/waitlist. Enrollment opens just a few times a year and we’d love to have you.


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Freelancing in fashion isn’t easy, just like having your own brand or working as an employee. But for me, and for many of our ~500 FAST students, it’s fulfilling in ways you never knew were possible.

Work when and where you want.Do a variety of projects you love. Earn unlimited income.

No matter your experience, where you live, or who you know, you can build your dream life. Remember…

You know more than you think. You’re worth more than you think.You have more potential than you think.

Me and my whole team are rooting for you. Now go get to work!!!

SUCCESSFULFASHIONDESIGNER.COM

As a remote freelancer, you can make your own flexible schedule, set your own rates, choose projects you love, and work anywhere in the world—no matter where you live or how much experience you have.

“BUT WHERE THE EFF DO I START??”

Getting started as a freelance fashion designer (or textile designer, pattern maker, technical designer, product de-veloper…) doesn’t have to be overwhelming. You just need a step-by-step guide.

Whether you want to earn extra cash on the side or go all-in with freelancing, Heidi’s five-step process will help you start and grow a kicka$$ freelance career. Skip the flu� and dive deep into real-life strategies that work.

You’ve already made the bold decision to pursue a career in fashion. This book shows you how to do it as a Successful Fashion Freelancer.

LOVE FASHION, BUT WANT TO ESCAPE (OR AVOID!) THE 60-HOUR WORKWEEKS, TOXIC BOSSES, AND

BURNOUT OF A TRADITIONAL INDUSTRY JOB?

Freelancing is your answer.

Figure out your freelance services so you can stop spinning your wheels and start earning $$

Build a standout portfo-lio that gets paying cli-ents –in ONE weekend

Find dream clients without a network, and send pitches that get replies

Get paid what you’re worth with pricing tips that make it crazy simple to figure out your rates

Get consistent work by following tried-and-true strategies to grow your biz on autopilot

ABOUT THE AUTHORSew Heidi is an independent educator and the host of the top-rated Successful Fash-ion Freelancer podcast. After 15+ years in the fashion industry, including 10 years as a 6-figure freelancer, Heidi shares real-life, no-BS advice to help others build flexible freelance careers they love.

Heidi shares her proven strategies through her popular free resources and her premium program, Freelance Accelerator: from Sur-viving to Thriving (FAST). Learn more at successfulfashiondesigner.com.

THE FIVE STEPS TO BUILD A THRIVING FREELANCE BIZ

PLUS• How to find the time to freelance (no matter how busy you are)• Contracts and other strategies to protect yourself• The Successful Fashion Freelancer Mindset you need to succeed• Grab and go templates for everything from pitching to contractsAnd so much more. 9 781732 072916

90000>ISBN 978-1-7320729-1-6

BY SEW HEIDI - Successful Fashion Designer

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