Audio Name: Transcript-Pj Snooze-Kolkata-KF2

Project Snooze Centre Kolkata Age / Gender

Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

Usership

Audio Name: Transcript-Pj Snooze-Kolkata-KF2

M: I am Gyaneshri. I have come from IMRB, a market research company.We neither sell nor manufacture products. We talk to people like youand come to know how your life goes on, what do you all do or don’tdo, use or don’t use and tell the companies about your likes anddislikes and accordingly they make changes in their products andlaunch them. There are no right or wrong answers. Tell me whatevercomes to your mind. If you give me your honest opinion, I will be ableto inform the clients and they in turn will make changes in theproducts. I am going to record the conversation as I am going to talkto many people like you after this also and while preparing the reportI will not be able to remember everything. So we refer to thisrecording and prepare our reports. It is only for official use. We useit and delete it. No one outside my office hears it. Video recordingis done as a backup in case the audio recording does not work.

Now tell me something about yourself.

R: I am Soumitra Das.

M: What do you do?

R: I am into fish business.

M: Who stays at home?

R: Wife and 2 children – one boy and one girl.

M: How old are they?

R: Boy is 17 and girl is 12

M: Tell me something about yourself

R: I am very busy with my own business. For my children’s studies, Ihave appointed teachers. I love going out and watch matches.

R: I am Sudep Saha. I have a furniture business.

M: Do you have a shop?

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Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

Usership

R: Yes.


R: Wife and 10yr old daughter

M: Tell me something about yourself.

R: I am too busy with my business for the whole day and stay in theshop. I return home after 9pm. Then I spend some time with mydaughter.

M: Do you teach her?

R: No, that my wife and school teacher does.

R: I am Debashish Basu. I am into transport business. I stay with mywife, mother and 4yr old child. In the evenings I chit chat with myfriends and have formed our own club and do social service work also.

M: What kind of social service work?

R: Say someone needs blood in the night or needs to be taken to thehospital, then we volunteer to do it.

R: I am Indrajit Dey. I stay with my wife and 6yr old son. I have afast food centre on Camac Street and also have a catering business.

M: How do you manage both?

R: There are people managing for me. I love to play especiallyfootball, horse racing and if I have catering work, then I am busytill night. I cannot spend much time at home and if there is nocatering work, then I spend time at home with my son.

R: I am Krishna Sadhuka. I have 1 son and 1 daughter. My daughter isdoing her M.A and son just entered college. I am with CalcuttaCorporation.


R: Wife and children


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

Usership

M: Something about yourself?

R: I come home from office and stay at home or maybe just go here andthere.

M: Where do you go out?

R: Maybe market or somewhere else.

R: I am Tasposh Saha. I work with Calcutta University. I have 2 sons –one will appear for 10th and the 2nd is 5 yrs. Am very busy with officework and sometimes help my elder son in his studies. I like to travelbut don’t get much time, still try to go every 3-4yrs.

R: I am Ranjit Dey. I work in the Corporation. I stay with my wife and11yr old daughter.

M: Tell me something about yourself.

R: Whole day goes in office and come home in the night.

M: Do you do site visits?

R: Yes

R: I am Suhasheesh Chakrabarty. I work with LIC. I started my careeras a salesman. My outlook is very positive. In whichever situation youput me in, I will come out of it. That is my confidence. My daughteris in class 8. I stay with my parents, wife and daughter.

M: As of now, how is your life, say in a few words.

R: Fast

R: tension

R: Tackle tension and come out of it

R: Complicated life

M: Why?


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

Usership

R: Life is not simple anymore. Whoever you talk to at whichever level,you have to think what he is thinking and then speak. Everything isbased on doubt.

M: means we have to think how he will take it and then talk.

R: Yes

M: So life has become complicated and given rise to tensions. How doesyour whole day go? What time do you get up in the morning?

R: I get up at 6am

R: I get up at 3am as I am into fish business. I have to get up early.

M: After getting up, what do you do?

R: I have an office in the house only, I take around 15-20mins.

M: Does anyone supply to you or do you have to go and get it?

R: I am into wholesale business.

M: Ok, so it comes from somewhere else. But your case is an exception.What about others?

R: I get up at 5:30am

R: I get up very late at 8:30-9am. My average getting up time is12noon.

M: Don’t you sleep in the night?

R: I don’t get sleep. I watch TV and don’t know where my time flies.

R: We were also awake for World Cup last few days

M: What is your daily routine?

R: I get up in the morning and go for a walk. Then return home andhave tea. Then I drop my child to school

R: I get up at 6, drink tea and go for swimming. It is an addiction.My son goes in the evening and I go in the morning. Then come home and


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

Usership

have breakfast, drop my son to school, do my personal work, go to themarket which is a once a week affair.

R: I change my life according to my needs. Suppose I have to drop mydaughter to school as the pool car has not come, I will get up and goeven if I don’t want to. Suppose there is a problem in my income inone month, I will go whenever client calls me either at 6 or 8 orwhenever.

M: What do you all do on weekends?

R: I go out on weekends.

R: I take my children out on weekends or go out to eat somewhere

R: Go to visit relatives

R: I have more work on weekends because only on those days people areat home and I have to sell my policy.

R: My work gets over in the morning only. The time when people leavefor office, I return home.

M: What do you do at home then?

R: Watch TV, read the paper, pickup my daughter from school.

R: Household work?

R: Yes

M: So basically you all spend time at home with family on weekends?

R: Except for me

M: You are an exception. What do you do on the weekends?

R: I also do social service and solve people’s problems like someoneneeds birth certificate or death certificate or whatever.

R: I am busy with family, go out here and there with children

M: Where do you all go out?


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

Usership

R: I take my son to Millennium mall

R: I go to the malls

R: I go out for dinner once a month or every 2-3-4 months go to Digha.

R: I am in my shop the whole day

M: So you don’t have any personal life. What about Sundays?

R: It is open half day.

R: I don’t go out for dinner because I am into catering business onlyso if anything special is needed, that I have to prepare. So my familyis standing and I am cooking. If I get praised for my work, then Ifeel that I know something good.

M: Other than going out, visiting relatives or going to malls, what doyou all to relax?

R: For me, the biggest relaxation is to read books.

M: What kind of stories do you read?

R: I like to read a bit sad stories.

M: Who is your favourite author?

R: Sunilbabu

M: Others?

R: Watch TV

M: What do you see on TV?

R: Sports

R: Sports, news, serials

R: I watch all programs for 5 mins

M: On which channel do you all watch sports?


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

Usership

R: Sony 6,

R: Star Sports

M: Which sports do you all see on TV?

R: Football, cricket

R: I watch sports only when my son is not awake or else I have towatch only Pogo and cartoon.

M: On which channel do you watch sports?

R: 24hrs

R: ABP Anondo

M: Which serials do you watch?

R: Star Jalsha

R: Mahabharata

R: Bodhu Boron, Eshtu Kutum

R: Discovery

R: Pakhi

R: Boi Gelo

M: What time do you watch Discovery?

R: When advertisements come in between serials, then I watch Discovery

M: Don't you watch it at a stretch?

R: Last few days they have been showing that a family from Alaska hasdiscovered lot of gold, I have been watching that at 10pm every day.

R: Crime Patrol on Life Ok

R: I watch Bojhena Re Bojhena.

M: Which channels do you watch for5 mins?


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

Usership

R: All of them?

M: means?

R: I just change the channels

M: Don't you like to watch TV or don’t you like the programs?

R: If I like something I watch or else I change the channel again.

M: Do you all listen to radio?

R: No

R: I listen to FM.

R: When I go for morning walk, I listen to FM with earphones

M: Which channels do you listen to?

R: 98.3 and 104.7

R: Since mobile has come, I listen to radio in case it is the birthdayof any good music director. Most of the time I listen to Fm as mydaughter will go to 9th now, so it is not right to watch TV for her.There are problems with TV also. They don’t show news items in aconcise form. They show in great details which can harm in the longrun though you enjoy now. Also TV has ruined the thinking capacity ofa child. If you ask a child to close her eyes and imagine a mountain,99pc of the children will not be able to do that. So I have blockedTV. It’s better to listen to songs on FM, at least the picturisationis not there.

M: Which channels do you listen to?

R: 98.3

M: Do you all newspapers?

R: Yes, Anondo Bazar.

R: Vardhaman and 385


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

Usership

R: Anondo Bazar

R: Anondo Bazar

R: Gana Shakti

M: What is positive in your life today?

R: Positive means in today’s world I don’t think that we should speakthe truth today. None speaks 100pc truth these days. Truth has beenforgotten

R: I think transparency is the main thing.

R: I speak against injustice always. Even if I get beaten for it, it’sok because many times I have got beaten for speaking againstinjustice. E.g. with our college fund, GS bought a bike. I spokeagainst it and got beaten. People are taking bribe of Rs25000 on theroad, I got beaten there also while shouting against it.

M: So speaking the truth, honesty, speak against injustice are thepositives. What is negative?

R: my negative point is that I believe in people very easily. I havebeen fooled many times because of this.

R: Even I agree with him

R: Don't trust anyone today.

R: In my transport business, I have to trust people. If I don’t trustthe driver, then how will I run my business.

R: Even in my catering line, I have to trust people. If I send someoneto buy 20kg raw materials, I can’t stand behind him to see if hebought 20kg or not? I have to trust him.

M: But there is insecurity in our mind, a fear or doubt remains.

R: Sometimes I know that a person will break my trust but still I haveto trust him. I don’t have an option as the work will not be done byme.


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

Usership

R: I have to speak the truth and the lies in my work.

M: So which is the negative – saying the truth or the lie?

R: Everything is negative.

R: Trust is very difficult to build these days. If I trust someone, Iam sure to get fooled.

R: I don’t agree with him.

M: Here we are free to say what we want. He must be saying thisbecause of some experiences in his life so we cannot contradictanyone. Ok, has there been any major change in your life in the last10yrs?

R: In life or in the society?

M: In your life. Here I am talking only about you 8. Finally changesin our life bring about changes in society.

R: The rate at which things are getting expensive these days, it ispinching people very badly.

R: I have had a big change. I used to work in an office and also dobusiness. I used to trust people and do business but this lead tocheating and finally my full business shut down.

R: my age has increased in the last 10yrs. What I could do easily10yrs back cannot be done by me so easily now.

R: My life has improved positively in the last 10yrs. The kind ofcircumstances I had 10yrs back, today in 2014, I am very satisfied.

R: In the last 10 yrs, my business which used to make a lot of profitdoes not make that much profit now. In fact there is no profit now.

M: What are your feelings towards these positive and negative changes?

R: Life will get over like this only with positives and negatives. Wehave to live with it.

R: We have to adjust as per the situations.


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

Usership

M: What does good health mean to you?

R: According to me, good health is to go for a morning walk orswimming in the morning, then come home and eat a restricted meal(after 40) like avoiding spicy and oily food, then it will help usfrom work point of view.

M: Restrictions in food means

R: Restricted means that when we were small we used to go for weddingand eat a lot of mutton and sweets but that needs to be controlled nowand eaten in limited portions, even at home.

R: Earlier it was unlimited and now it is limited.

R: When man is free of tensions and worries, then he will have goodhealth. Tension in terms of work, children’s education etc.. if hedoesn't have all this, then he will have good health like no BP, getgood sleep.

M: So no BP, get good sleep, jogging, all this is good health.

R: I don’t get time to keep my health good or in order. I have lots oftension from morning.

M: But what does good health mean to you?

R: Take adequate rest

R: Looking at today’s conditions, I feel that every 6 months, weshould do a thorough check up.

R: It is not possible to stay healthy these days.

R: When I used to do physical exercise and play, my health was reallygood.

M: Why is it so important to stay healthy?

R: If we are not healthy, then the people dependent on us will fallsick


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

Usership

R: If I am not able to do my work due to bad health, then the 50 otherpeople dependent on me are also not able to do it. if I am not healthythen I am failing myself only. My life will get spoilt.

R: If I get bed ridden

M: Bed ridden is extreme, say about BP, lack of sleep

R: I have such tensions that in the middle of the night I get up andthink what is happening, what I will do later, my son is not studyingfor his 10th. So my sleeps gets spoilt in the middle, then I thinkabout it the whole day, so again I don’t get sleep.

M: Are all of you leading a healthy life?

R: No

R: Not fully because there is no healthy food also.

R: The biggest problem now is fast food and fast life. The rate atwhich we have fast food and fast life, in the next 5yrs, the capitalof diabetes will be India in the world as I read in a magazine calledBJM. The reason is fast food. I had recently met a doctor called Dr.Hom Chowdhury for my policy, he asked me how much oil I consume in amonth. I said 3 kg. He said that in his house his family consumes only500. In that case I said that I will have to eat only boiled food. Hesaid that yes, that is the right thing to do.

M: is he the orthopaedic?

R: yes. He said that to stay healthy I have to give up oil and fastfood. If I don’t, then I will get cholesterol and with cholesterol Iwill get heart blockage and Bp will increase and many other problemswill arise.

R: I have seen my fathers and grandfathers, prior to going out in themorning, used to eat home cooked food and go. Now I can’t even call mywife to make something for me. I have to eat out so that my wife canlie down for some time.

R: I satisfy myself with samosa and tea outside on the road.


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

Usership

M: Ok, one aspect is food. Why else do you think that your life is nothealthy now?

R: We don’t exercise so much. We are so busy in our work that we don’tget time to do anything.

R: Everyone is running behind money.

M In the beginning only you said that life is fast.

R: Mental labour is more than physical labour now.

M: is that affecting your health?

R: So people are not able to concentrate on health and give time toit.

R: Earlier I used to walk for 2km and go to work, now there are autosto drop me at my doorstep. Physical activity has reduced.

R: We don’t do any physical work to make us sweat.

M: You go by auto and come by auto

R: Yes. Earlier when I had started my business, I used to carry mygoods on the cycle and get. Then I bought a bike. Now even if I haveto go for 1 km, I feel that I should have got my bike. We have becometotally immobile.

R: Those who carry bricks 4-5 floors suffer from malnutrition but theydon’t have cholesterol and sugar problems.

M: You go for morning walk and you go for swimming, does anyone elsedo anything else on a regular basis?

R: I also do morning walk regularly

M: Do you all have any fixed time for getting up or any fixed time forsleeping or eating on time?

R: I go for walks because I have sugar problems


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

Usership

M: So you walk to keep protect yourself from sugar but do you doanything to keep yourself healthy?

R: There is no chance to play any sport

M: Once we get up, we go to work but do you have any fixed time forgetting up or any fixed time for sleeping or eating on time?

R: No

R: My catering profession is such that sometimes it is past 2am or 1amjust feeding the guests. When we eat after that, I don’t know what’shappening to the food inside.

M: After coming home, you all can maintain a fixed time for eating?

R: How is it possible? For me, my average eating time is 1-1:15am inthe morning. My father eats in the morning but my wife and daughtereat with me.

M: Even your daughter eats so late?

R: Yes, her teacher comes at 10pm and leaves at midnight. That meansthe teacher is also eating at 2.

M: Do you all drink tea?

R: yes, I drink 25-30 cups per day

R: I drink 6 times

R: I drink 2 times a day.

R: I have a monthly account with Gopal Tea House. In a month I spendaround Rs500 on tea only.

M: Do you all drink coffee?

R: In winter, I drink at home

M: Do you all drink? Please answer honestly.


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

Usership

R: Occasionally I do. I have some school friends who stay abroad. Wemeet on Saptami every year, wherever we are in the world. On that day,I drink.

R: I have to travel, I drink sometimes

R: I drink occasionally.

R: I have often, not every day but in a month I don’t drink for 10days. The reason is, I get up at 5 if I have a party order. There isconstant stress and tension as to whether the taste of the food willbe good or not. It is a question of my reputation as 300-400 peoplewill eat. If the taste is not good, then what will happen to myreputation? My people will work or not properly?

M: It’s kind of a release.

R: Yes, so at 12:30-1am when I know that the party was satisfactory,then I come home and drink a bit.

M: So you all smoke?

R: Yes, I smoke 3 packets per day – 10 per pack.

R I don’t smoke

R: I smoke 2 packs per day.

R: I have 5 packs. I have bidi also, whatever I get. I am not brandconscious that I want this cigarette only, whatever I get, is fine.

R: I have cigarette every time I drink tea. Some smoke after havingrice which I don’t like. For me tea means a smoke

M: And for you, because of work pressure, you need to smoke?

R: I have 2 packs on a regular basis and on the day I have work, Idon’t know where 3 packs disappear.

M: Do you think this harms the body?

R: Yes, it harms a lot


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

Usership

R: We are not eating food and this spoils our appetite also

M: Which one is spoiling – smoking, drinking tea?

R: Cigarette smoking.

R: You don’t get energy.

R: You don’t get sleep.

R: Energy leaves the body and goes.

M: Then why do you all smoke?

R: I have tried leaving the cigarette but it doesn't happen. We are soinvolved in our work that we are not able to leave it.

M: Then should we leave smoking?

R: Yes, obviously

R: Absolutely

M: What other harm does it do to the body?

R: Spoils the lungs.

R: He smokes 30 cigarettes but all are not smoked on the road. Somemust be smoked in the house too. So not only him, it is adverselyaffecting his daughter and others too.

M: is there any harm in drinking tea?

R: No, tea does not harm.

R: Tea can be had anytime

M: Does bidi harm?

R: Yes, bidi also harms

M: What is the difference between bidi and cigarette?

R: Cigarette harms more than bidi


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

Usership

R: Smoking in any form is bad

R: Drinking tea is also very harmful because if you soak the tea for along time, tanic acid is formed which is not good for us.

M: You know everything but you have not left out anything, neithercigarette nor tea.

R: it has harmed me and if I leave, it will not become better

M: What has happened to your health?

R: I have hypertension and left ventricular hypertrophy (LVH) i.e. theamount of blood it should pump out, that much elasticity is not there.

M: Have you shown the doctor? Do you take medicines?

R: Yes

M: Any other issues?

R: There was damage from C4 to C6 in my cervical spine because of aroad accident. I was in the ICU for 15 days. Since then I have shapedmy life in a different way. Now I am very satisfied.

M: Do you have any health problems?

R: No, not as such. I do a lot of walking on a daily basis.

M: Hypertension, diabetes, acidity?

R: I have acidity

M: Do you take medicines?

R: Yes

M: Why do you get acidity?

R: I drink tea and then water or eat rich food and then immediatelydrink water and get acidity and indigestion problem

M: Joint pain?


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

Usership

R: I have frozen shoulder.

R: I used to smoke then I left smoking for 3-4 months and I saw that Igot extra energy.

M: Have you again started?

R: Yes, sometimes

M: Why did you restart?

R: I got benefits like I didn’t get tired while walking on the road,my working speed increased.

M: You have high BP also?

R: Yes, it had reduced. Doctor had told me not to smoke under anycircumstances.

M: Any other issues?

R: I don’t eat too much spicy and oily food so I don’t have gasproblem.

M: Krishnababu, any health problems?

R: I have little pressure and sugar problem.

M: Little pressure means?

R: High BP and sugar

M: Do you take medicines?

R: Yes

R: I don’t have any issues as such with my health except I had backproblem when I used to play.

M: Play means when?

R: In 1995 when I used to play. Now I do a lot of swimming so I don’tface any problem. Since the last month, I get pain over here as I had


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

Usership

slipped and fallen down near the banks of Ganga. Doctor has told me toexercise as medicines will not help much.

M: Do you do that?

R: Yes, regularly. Otherwise, no problem as such.

M: Debashish babu?

R: My business has so much stress that I don’t get sleep in the night.

M: Do you have any health problems like sugar, BP?

R: No

R: I also don’t have anything except sugar.

M: Do you take sugar medicines?

R: Yes, I go for checkups every 3 months.

M: You all have told me about your work. What I can see here isSoumitra babu, Debashish babu, Suhaseesh babu, Sudip babu and Indrajitbabu, you all work 7 days a week more or less.

R: Yes

M: What did you do?

R: University

M: You?

R: Corporation. My work is on for 6 days.

R: My work is on for the full year.

R: My market is open in the mornings from 4-6am.

M: You all don’t have any holiday as such?

R: No


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

Usership

R: When there is no wedding season, then I have a slack period for1.5-2months.

R: I get on Sundays

R: Me too.

R: I have more work on weekends

M: Ok, you all watch TV and read newspapers and Suhaseesh babu readsstory books. Does anyone else read storybooks?

R: I read magazines

R: I read Shanonda sometimes which my wife gets.

M: Do you all surf the net?

R: In 2002, I used to use Orkut a lot. Now Facebook and WHats App havecome. Ultimately I saw that it is a bogus thing.

R: I check my mails regularly.

M: Anyone else?

R: No

M: he said that at 1-1:30am he has dinner and sleeps at 3am. What timedo you go to bed?

R: Around 3

R: 11:30-12

R: Same 11:30

R: 12

R: 12

R: 12, 1 or 2am

R: 12


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

Usership

M: So most of you go to bed at 12 midnight.

R: My average time is 1:30-2am to go to bed

M: What problems do you all have with sleep?

R: I have lot of problems – in tension, sleep does not come. As it isI go to bed at 12, so I am worried when it will be become 3am. so Ikeep getting up at intervals at 1am or 2am to check the time.

M: So you are not getting sleep at a stretch?

R: No

R: I go to bed at 12 and wake up at 5am. I sleep at a stretch, I haveno problems.

R: I get problems in getting sleep. I go to bed at 11:30pm but by thetime sleep comes, it is nearly 1:30am.

R: In between I used to get sleeping problems like I used to go to bedlate and get up very early for work but I can go to bed wherever I gettime and place.

R: I get sleeping problems. I go to sleep and again I wake in themiddle. I don’t get sleep at a stretch.

R: When I have lot of office pressure, I get less sleep like it takestime to come or don’t get sleep in the night.

R: My daughter studies in the night. When she switches on the light, Idon’t get sleep till 1:30-2am.

R: When my daughter gets up at 6am, I get very good sleep after that.During the night I don’t get sleep. I wake up at 1:30am, go to thebalcony, smoke a bit, then wake up at 3am, drink water, all thesethings I keep doing.

M: Why do you all get this problem of sleep?

R: Tension

M: What kind of tension?


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

Usership

R: Work tension

R: Children tension

R: Business tension

M: Any other reason other than tension?

R: Tension is the main. Economical problem leads to tension.

M: So it’s financial pressure.

R: The tension of basic expenditure if not maintained leads totension, deposit comes later.

M: Those who have business, I understand that you all have a lot oftension because you don’t know if tomorrow money will come in or notbut those who are into service, what tension do you have because youknow that your fixed income will come and you will have to manage inthat much money only?

R: Education tension, work pressure, whether my son will do well ornot, he is studying or going out to play.

R: Expenditure is increasing daily.

R: Needs are increasing like now we need chimney, microwave.

R: We have to maintain these gadgets also

R: But that is not throughout the year.

M: So financial problem is the main tension.

R: Yes, to a great extent.

R: my sleeping problem is not due to money but due to irregularlifestyle. E.g. which healthy person gets up at noon from sleep? Evenif someone tells me, I don’t listen. I am responsible for thisdisorder. I have formed this bad habit for the last 3-4yrs. If I haveto come out of it, I will face problems.

M: So that has become your comfort level now?


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

Usership

R: Yes, true.

R: He spoke very honestly.

M: What is good sleep to you?

R: a man needs 6hrs of uninterrupted good sleep.

M: Means without any disturbance or waking up.

R: Yes, then he will not need to sleep though out the day.

R: I don’t get sleep in the night but in the afternoon I sleep from 2-5pm without any disturbance. So my 6 hrs of sleep is complete per dayand is enough for me.

M: So your afternoon sleep is fully complete. There is no question ofgetting up.

R: Yes

R: I never sleep in the afternoon.

R: Good sleep for me is: I go to sleep, get sleep within 5-10mins andif I wake up at 5am directly with no disturbance, then that is goodsleep for me.

M: So what is good sleep – sleep at a stretch for few hours or if Iget undisturbed sleep and feel fresh when I get up?

R: The whole thing – say I go to sleep at 11:30pm, get sleep within10mins, then get up at 5am and feel fresh. If I get up in the night 4-5 times or don’t get sleep due to tension, then I will not be fresh.

M: Soumitra babu, you told me that you don’t get sleep in the nightbecause you are tensed whether you will get up in the morning or noton time?

R: Yes, if I don’t wake up by 3am, then my fish will come. so I amalways tensed about it.

M: Since when do you have this problem?


of 71



Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

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R: For the last 1yr. I am working for the last 33yrs but the problemhas started in the last 1yr.

M: What happened in the last 1yr that you got this problem?

R: I had sugar problem but since I bought my new shop, the problemstarted.

M: Why?

R: I was in one place and couldn’t take care of the other shop

M: means?

R: I used to run my other shop through someone else. I am giving himmoney and he is finishing it all. Because of this tension , I wasfinally forced to sell the shop. Prior to this, I had no problem.

M: Has sleeping disorder cause problems in your personal and businesslife?

R: yes, I couldn’t reach on time anywhere due to irregular sleep.Where I had to reach at 3, I reached at 3:30am. I used to get late andpeople used to wait for me. They came to buy fish from me so they tooneed to maintain their timings. I face such problems.

M: Did you spoil your mood because of irregular sleep?

R: Yes, there was always irritation in my mind. As it is I have sugarproblem plus this so every time my wife used to tell me something, Iused to get irritated and reply rudely.

M: Due to this problem, did you face problems like lack of enthusiasmor lack of energy?

R: I used to feel uncomfortable. As it is sugar patients feeluncomfortable.

M: Why is this more – lack of sleep or sugar?


of 71



Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

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R: Lack of sleep or sleeping disorder. Many people have sugar problembut if you don’t get good sleep for 5-6hrs at a stretch, your mindwill be hot for the whole day.

R: For any person, if his sleep is not complete, then there will be anuncomfort level in his body or have problems.

M: What sleeping problems do you have?

R: I don’t sleep in the whole day. If I somehow get good sleep for 2hrs also, I manage to go through the whole day smoothly.

M: So you think its right?

R: It is not right to sleep so less, minimum 6hrs are need.

M: has this been your habit or has it started new?

R: I have had problems earlier. 4-6 months back I go sleepingproblems.

M: Why did your problem start?

R: Due to business tension because the way it was comfortable earlier,it is down now comparatively. I got tension because of this which ledto sleeping problems.

M: How is the problem now?

R: I have to give some time to sleep so I try to sleep so I try tosleep. I close my shop early and come home and try to sleep as much asI can. Then there is no problem.

M: When you had sleeping problem, did it affect your personal andbusiness life?

R: I don’t have sugar and pressure problems so I try to adjust.

M: But your enthusiasm had reduced?

R: Yes

M: Debashish babu, when did your sleeping problem start?


of 71



Methodology GD

Job No. 171106763 FW Date 11/07/2014

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R: Since the last 1yr

M: What happened suddenly?

R: I have 5-6 cars. I have taken one Volvo bus which goes on longjourneys, this bus is creating the problem. The driver calls me inbetween and tells me that this happening and that is happening. It isthen not possible for me to go there.

M: How much does it travel?

R: From here to Goa to Bangalore

M: You said that you get sleep in parts?

R: I go to bed at 11:30pm but sleep comes at 1-1:30am.

M: So sleep is not coming?

R: Yes

M: How does it affect you?

R: if my sleep is not complete, then the next day I get agitated anddon’t feel like listening to anybody even if you are saying somethinggood. Mind is irritated, body is uncomfortable.

M: has it increased or decreased or remained the same over a period of1 yr?

R: It was too much earlier, in the last 3-4months, it has reduced.

M: How did it reduce?

R: Reduced because the tension has reduced a bit and also because Istarted taking a tablet in the since the last 1 month.

R: I didn’t have sleeping problems but when I return very late in thenight, I didn’t come home and sleep immediately. I used to put somewater on my body, smoke a cigarette, so it takes time to sleep. Evenwhen there was no work, I faced problems so I used to take medicines.Now for the last 3months, it has reduced,


of 71



Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

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M: has sleeping disorder affected you in any way – personal orprofessional life?

R: No, if I have problem, I don’t include others in it. I don’t spoiltheir sleep by asking them to wake up and do things for me because ifeveryone falls sick then who will look after whom.

M: What about you Krishna babu?

R: I sleep very little in the night. I don’t get sleep. I stay in ajoint family so this one is saying something, that one is sayingsomething, there is some or the other fight always. I get a lot oftension because of it that I don’t get sleep.

M: So do you go to bed late or do you get disturbed sleep?

R: I go to bed late only as it is, by 11:30-12, then till 1:30-2, Idon’t get sleep or it gets spoilt in the middle and then I don’t getit again. Then I stay awake and again get after sometime.

M: So disturbed sleep. Since when has this started?

R: For the last 2 yrs. My main tension is family. The moment it ismorning, I get comfortable again.

R: That’s why you get up late so that your problem starts late(laughs)

M: it’s not a matter of laughter. Those who face it, it is tough forthem.

R: It’s better to eat simple food but I want peace in the house.

M: Because of this problem, do you have tension amongst the 4 of youor in your business life?

R: In my house, no one has any problem except for me. I get all thetension.

M: I mean is your mind irritated or if someone tells you anythinggood, you don’t want to listen to it?


of 71



Methodology GD

Job No. 171106763 FW Date 11/07/2014

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R: Yes, same.

M: has it affected your work life?

R: No, work life is fine, I go to work and come back.

M: You?

R: When I have lots of pressure at office and work, only then I don’tget sleep or get up in the middle or exams have come for my son and heis not studying, then I get sleep problems.

M: In business there is problem I can understand but you have beendoing your work since a long time, then what tension do you have inyour work?

R: If I don’t reach on time, my boss will scold me, exams will stop.In between there was a big problem where police had also got involved.

M: Since when is this tension on?

R: Since 12yrs

M: And since when did your sleeping problem start?

R: 3yrs, there is no staff.

M: Since it has started, has it increased or decreased?

R: No, it has remained the same. When I don’t have work, I get sleep,I take medicines and get sleep.

M: has this affected your family life?

R: My wife asks me that why did I get up so suddenly, then again I goto sleep.

M: So she takes tension for you?

R: Yes plus I have HBP.

M: You, Ranjit babu?


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

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R: I told you that for my child’s education, I am always in tension. Idon’t get sleep, I get up in the middle, go to the bathroom, go outand come back.

M: Since when is this happening?

R - 3-4yrs

M: What happened suddenly? Your daughter is in class 9?

R: no, 5.

M: In 5, she stay awake and studies.

R: It’s her habit to study in the night.

M: For a class 5 girl, you have so much tension that you don’t getsleep in the night?

R: If she switches on the light, I don’t get sleep.

M: What happened in the last 3-4yrs that this problem started?

R: For her studies only I have not been getting sleep.

M: 3-4yrs means she must be in class 1 then?

R: Yes, it’s her habit to study in the night.

M: Which school?

R: Carmel

M: Is it morning or day school?

R: Earlier it was morning, now she come in day timings.

M: In class 1-2, was it morning or day?

R: Morning

M: Till what time did she study then?

R: She used to study.


of 71



Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

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M: What time did she go to school?

R: I don’t come to know.

M: So basically your problem is the light which your daughter switcheson in the room because of which you don’t get sleep. Otherwise youdon’t have any tension?

R: No

R: I do share broking. It’s an addiction. Indian market opens at 3-3:30pm. Next day , what I will buy, for that I will have to stay awakeand see at what does NASDAQ and Dow Jones closes at 12-12:30am. If Idon’t see that, then I will not come to know of its impact the nextday on the Indian market. I need to study all this. Earlier when mytreatment was on, I used to go to sleep at 12 midnight every day afterfood. But doctor said that it will become an addiction so he told meto sleep only when I am sleepy. So I wait for my normal sleep to comewhich is usually around 2-2:30am when I am very tired.

M: So basically your problem is not due to tensions. It is mostly forwork?

R: Yes, it is my hobby to study all of this.

M: Since when is it going on?

R: If you see my history, I didn’t have any problem earlier. wheneverI went to bed, I could sleep because after 12 midnight, I am alwaysawake.

M: for studies?

R No, not for studies. It was fun. When I went to class 12, I used toroam around full night with my friend and go for programs. It was anaddiction then. Then chit chatting with friends, stay awake withfriends.

M: But you used to complete your sleep in the morning the next day. Soyou didn’t get any irritation problem?


of 71



Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

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R: Suppose I didn’t sleep in the night and I need to meet a client at7am and that time my wife tells me to do something, there is anirritation then.

M: Then why do you get up in the night for smoking and all?

R: This is due to tension.

M: What tension?

R: In the share market, if you buy for long term, there is lesserrisk. But there is an option called call/put wherein if I buy on 31st

and sell on closing date, my money has often become 0. So that is atension. Now today is already 18th and I have invested lot of money, soI am already in tension.

M: To solve this sleeping disorder problem, what ideas or solutions doyou have or know?

R: The more physical work we do, the better it is for us. But now wetake the auto, don’t walk much, so basically there is no exercise.

M: But that is not possible. What is it that we can do?

R: Easy way is to take medicines.

M: Which medicines?

R: I used to take Valium 5, 4months back. Once when it was not therein the chemist, they recommended me to take Lopez which had similareffect.

R: I take Atrivin 1

R: I also used to take Valium 0.5

R: Lonazipum

R: Alzoram 0.5

R: 6months back I had taken Tryka

M: You also Valium?


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

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R: Yes

R: Atrivin

M: Which kind of medicines are these?

R: Allopathy

R: The moment you take them, you are in heaven.

M: other than medicines you are saying that walking, exercise andphysical activity also helps?

R: I feel that physical activities help a lot

R: I think in the night if I drink, I get good sleep.

M: Why like that? I want to know how drinks can be a solution?

R: When you drink, it makes the nerves inactive gradually. So yourtension does not stay and you get sleep

R: it makes you tension free.

R: Suppose it becomes 10:30-11:00pm in the night after drinking, ifson is sleeping, then I also have my dinner and sleep immediately sothat there is no sort of disturbance.

M: So one is physical labour or exercise helps or drinks graduallymake the nerves inactive and you get sleep

R: Not drinking like a drunkard, just little.

R: Moreover everybody cannot drink

R: Now I cannot drink so I don’t sleep in the afternoon

M: Yes, avoid afternoon sleep.

R: If you sleep extra during the day, then you won’t get sleep in thenight.

M: all of you have taken medicines. Why?


of 71



Methodology GD

Job No. 171106763 FW Date 11/07/2014

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R: as I said that 1yr back my tension started with the new shop Ipurchased.

M: No, what I am saying is that you all have different types ofproblems mainly tension. Main tension is money, then children,business. If business doesn't do well then money will not come in. SoI want to know that at what level you reached that you had to starttaking medicines?

R: because of tension, I had to leave my shop. Earlier when it was inmy control I was running it well. Then when I gave it to someone else,there was tension. I have sugar problem so because of this I had to goto the toilet for 2-2.5hrs daily. To add it all sleep was not comingso it was a mess.

M: So whatever sleep you used to get, even that was not happening dueto sugar and tension of work.

R: Yes, so in the end I was forced to take medicines.

M: You?

R: My business was going downhill so I had to take medicines.

M: Since when are you doing business?

R: 12yrs

M: So what happened suddenly in the last 1 yr?

R: Not 1 yr, since the last 3 yrs, my business has stood still.

M: So what happened that you had to take sleeping pills?

R: I wasn’t getting good sleep in the night. Whole I used to be busyso there was no chance of sleeping then I saw that in the night also Iwasn’t getting sleep.

M: You said that we should do exercise, then why medicines?

R: Exercise means I walk a lot and do most of my work walking.

M: So you have done everything still you were not getting sleep?


of 71



Methodology GD

Job No. 171106763 FW Date 11/07/2014

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R: Yes. Then I thought of eating 1 or 2 times. I went to the doctorand asked him what can be done. He gave me a medicine which I took forsome time and then I got good sleep. Now I have stopped.

M: What about you?

R: My sleeping problem had crossed all limits. Firstly there wastension at workplace plus it was affecting my family life as I used tobe irritated always. I had another business which was getting affectedtoo. Then I showed the doctor. He told me to take medicines onalternate days. So I started taking 15-16 tablets per month. I havetaken these tablets for about 8 months. Till last 3 months I used totake so many tablets. Now it has improved a lot. Earlier I used to getsleep very late but now I get sleep within 30mins. In the last 3months, I have not faced problems, so I have stopped taking.

M: You said that if you drink, then the nerves get relaxed and you getsleep. Then why did you have to take medicines?

R: When I had work, I didn’t have to return home and take sleepingpills. But suppose I am at home with no work, then I cannot sit athome and drink. In that case I used to lie down and not get sleep. SoI took medicines.

M: So what happens? What do you feel?

R: Say 3 of us are lying down. Will you not be able to lie down?

M: What comes to your mind?

R: Then thoughts come to your mind as to how this work will be done.

R: If sleep doesn't come, then other thoughts start entering your mindand worry you.

M: What kind of tension or thoughts come?

R: Thoughts like whether I will be able to do this work or not,whether my son will grow up well or not?

M: Other than work, what other tension do you have?


of 71



Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

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R: Family tension, if something happens to me then what will happen tothem, such tensions start entering your mind.

M: What about you? You have problems in your household.

R: For the last 2-3 yrs, there have been problems.

M: What happened suddenly that you thought that you have to takemedicines?

R: I wasn’t getting sleep, I used to get tensions, sleep used to getspoilt in the night.

M: Suddenly why did the tension increase that you had to startsleeping pills?

R: I just wasn’t getting any sleep, absolutely no sleep.

R: If not 6, at least 3 hrs of sleep is needed at peace.

R: If by 11:30-12, I got sleep then fine otherwise once these thoughtsentered my mind, my sleep would go for a toss. I am sleeping, then Iwake up and so on and so forth. Then I started with the tablet and mysleep became regular and deep. In the last 3 months, I have stoppedconsuming as my sleep has improved.

M: You?

R: I had family business which stopped suddenly. I also didn’t knowabout it. I used to go to the office and business, office andbusiness. I used to run like this. I returned home at 12-12:30am afterwork and business. When my business stopped, I fell in trouble becauseof the huge losses in one shot. So I didn’t get sleep. Then I went tothe doctor to get some medicines. He did all my tests and gave mesleeping pills. Then after the medicines I used to sleep well and workbetter in office.

M: Stopping of business was a big setback for you?

R: Yes, a big setback and loss.

M: You?


of 71



Methodology GD

Job No. 171106763 FW Date 11/07/2014

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R: I have a very good chemist in front of my house. I asked him ifthey had any good sleeping pill.

M: Why did you realize that you need sleeping pill suddenly?

R: I told you that I was tensed with my house problems, we sleep in asmall room.

M: Not why you don’t get sleep. What made you go to the doctor to askfor medicine?

R: The doctor was my friend.

M: Your problem was there for the last 3-4 yrs. What happened that youwanted to try sleeping pills?

R: My doctor friend told me to start taking these medicines as I thinkthey were new in the market then.

M: Which one?

R: Valium. He told me to take half first and then sleep. I did thatand got good result. Then gradually it became an addiction.

M: Did you discuss with him that you are not getting sleep day afterday?

R: No, I didn’t discuss with him

M: Then why did he give you suddenly?

R: I only told him on my own that I wasn’t getting sleep

M: Exactly, you told him that you were not getting sleep and all?

R: Yes

M: You have the habit of staying awake from class 12?

R: But that is not the cause of my sleeping problem.

M: Then why did you have to take sleeping pills?


of 71



Methodology GD

Job No. 171106763 FW Date 11/07/2014

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R: After my accident, I got panic disorder. These are not sleepingpills, these pills are for the nerves. I got such a problem of panicdisorder that I was bedridden at home for 6 months. I had to undergophysiotherapy at home and got mental problems too to the extent that Ididn’t know whether I could put my leg on the floor or not. I just gotsaved from death’s mouth. I couldn’t even move my neck. It was fixedwith a collar bone. I couldn’t even open my mouth. I could open onlythis much and somehow I was fed with a spoon. For the pain, doctor hadgiven me sleeping pills. After taking it for 1.5-2yrs, it became anaddiction with me. All my pain had gone, my mental disorder alsoreduced but I could feel that I have got addicted to my sleepingpills. Then I spoke to the doctor. He changed the medicine and gaveme. He changed it from Algium to Adivan to Campose.

M: Did the doctor change the medicine for you also? Did he change foryou only or for others too?

R: Algium is Alpazoram, Campose is Zaizipum, Adivan is Lorazipum(01:15:43-01:15:47 – not sure of the medical terms used). All 3medicines belong to 3 different groups. All 3 work on the centralnervous system. All 3 have different effects. I was getting addictedto them so doctor was getting changing them for me. Towards the end, Iused to put Cycon and have it. then finally doctor decided thatwhenever you feel sleepy, you sleep.

M: Because of your accident, doctor only used to change the medicinefor you?

R: Yes

M: Did he change the dose also?

R: Yes. Earlier I used to have 2mg of Adivan, then 1mg of Alzoram, hereduced it and told me to have 0.25mg. it wasn’t working so he told meto have 0.5mg.

M: Doctor was only reducing the doses?

R: Yes, all as per prescription.


of 71



Methodology GD

Job No. 171106763 FW Date 11/07/2014

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M: Before trying out medicines, did you all try any home remedies likeapplying oil or balm or water on hands and legs?

R: I used to apply water on the eyes and neck when I didn’t get sleep.

R: I was addicted to getting my body massaged.

M: When did you do that?

R: After dinner

M: Who did it for you?

R: There is one fellow in my area who does it. I used to pay him andtell him in the evening on the days I felt that I am not feeling verywell. I didn’t want to have medicines and the cost of a massage wasmuch lesser than the cost of medicine.

M: Did you take massage before the medicines also or did it startafter taking medicines?

R: I was always addicted to massage. Then I saw that instead of takingmedicines even massage helped me in getting good sleep. In fact mybody was more relaxed and got better sleep with massage.

R: I used to exercise many years back

M: But did you do exercise once you started having sleeping problems?

R: No, not then.

M: Any other home remedies?

R: I do and will continue to do is meditation. It is a very goodthing.

M: Did you start doing it after leaving medicines?

R: Yes. Doctor told me to do it.

M: You started it after your accident. Obviously that time youcouldn’t do it.


of 71



Methodology GD

Job No. 171106763 FW Date 11/07/2014

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R: Yes. I have started now. It helps.

M: When you started having medicines, did you all have any fearregarding taking medicines?

R: No

R: I used to have medicines as I wasn’t sleep. There was no otherreason.

M: But you all didn’t have any apprehension or worries regarding themedicines?

R: No.

R: I usually don’t take medicines. Even if I get fever, I avoidmedicines for 3 days however high fever is.

M: When you all started having medicines, did anyone tell you to havethem?

R: I had no option, so I started having.

M: Yes, exactly, when you all realized that your problem couldn’t behandled anymore, then who told you to go to the doctor?

R: I as it is used to have sugar medicines which made me less active.My friends told me to try out Campose.

M: Didn’t you get any tension prior to having it as your friend toldyou?

R: No, he has also tried it, so it was fine

M: You went to the chemist and they gave you?

R: I told my friend to buy it as the chemist will not give me in the1st visit.

M: For how long did you take these medicines?

R: 5-6months.


of 71



Methodology GD

Job No. 171106763 FW Date 11/07/2014

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M: Your friend bought it for you every time?

R: yes

M: You didn’t go only to the doctor?

R: No

R: I don’t like to going to doctors as it is. The chemist was next tomy house. I just went and told him that I am having sleeping problemsand which medicine I should take. He gave it to me.

M: You didn’t have any apprehension regarding it?

R: No. I trusted the chemist as I knew him. Had it been bad, he wouldhave told me not to have it. I used to take only half of it.

M: What happened in your case Debashish babu?

R: I wasn’t getting sleep so I went to the doctor. He told me thatthere is nothing to worry as I was not getting sleep due to tension.He told me not to sleep in the afternoons, have early dinner and go tobed early and not delay much. In spite of that I didn’t get sleep. Heasked me whether I was comfortable having medicines. I said that if heprescribed then I will have it. Then he told me to have only half.With half I wasn’t getting any satisfaction. So I went again after 7days. I told him that I was getting sleep for 1hr and it got spoilagain. So sleep was coming and going. Then he told me to have 1 tabletbut on alternate days. I continued it for 8 months.

M: You?

R: I used to come home late. There was a doctor just opposite myhouse. I had generally discussed with him my problem. He gave me asmall dose then. I took it for 3 months and stopped it on my own andstarted the body massage thing. First he didn’t give me anything, thengave me 0.5 and finally made it 1.

M: Did he change the medicine?

R: No


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

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M: When he made it 1, he told you to have it on alternate days?

R: yes, he was very clear that I should not have it every day, onlyalternate days. So that was helping me more or less.

M: You?

R: My doctor was just opposite my house whom I met day and night. Sohe just suggested to me like a friend. He had seen me walking in thenight on the road so I told him that I wasn’t getting sleep. Then hetold me to try out the medicine. I told him that I drink also, so isthere going to be any side effect? He said no. It became a habit, so Icontinued for 3 months and then I wanted to try out massage.

M: Doctor didn’t ask you to stop?

R: No, I didn’t even discuss with him after that.

M: What about you?

R: I didn’t get sleep day after day. I told my friend about it who hadthe same problem. He told m to take the medicine for better relief. SoI went to the doctor and he prescribed it to me.

M: Did he give the same medicine as your friend?

R: Yes, same.

M: Did you tell him that your friend was taking this medicine?

R: Yes, I told them and he told me also to have it. It was a good one.

M: Which one was it?

R: Limozine. It was a good medicine, I got relief after eating it.

M: Did you go only because you were not getting sleep?

R: I had gone for normal body check up. I told him that I wasn’tgetting sleep or got very disturbed sleep. So he gave me a medicinebut I used to take it sometimes and not have it sometimes. I took itfor 2-3yrs but not every day.


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

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M: Did doctor tell you take it like that?

R: No, when I got sleep, I didn’t take it.

M: You did that on your own?

R: Yes, if I am getting sleep, then why should I unnecessarily takemedicines? Doctor had told me to go on taking it but I didn’t followit.

R: I used to hide and take it. I had not told my wife. But recentlyshe came to know that something is wrong. Then I stopped going to thechemist totally.

M: Did she go and find out from the chemist?

R: She came to know somehow that I am doing something. She told thechemist not to give me anything and I also stopped going there.

R: I took it for the unbearable pain which lead to lack of sleep.

M: What did you expect from your medicine?

R: Good sleep

R: Relaxation

M: Good sleep means sleep at a stretch?

R: Yes

M: Do you think that sleeping pills become an addiction?

R: All say Yes. It becomes as addiction.

M: How does it become an addiction?

R: It’s a drug and we get habituated to it.

R: It’s like an addiction or belief that if I don’t have it, I won’tget sleep.

R: It’s a psychological thing that if I don’t have medicines, I won’tget sleep. It plays in the mind.


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

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R: Yes, very true but I have seen that if I don’t have it, I still getsleep.

M: Then is it important to have sleeping pills?

R: If you don’t get sleep then it is important to have it.

M: Now, none of you are having medicines?

R: No

M: Ok, you all are not having because you all feel that it becomes anaddiction, affects you psychologically, affects the nerves and whatelse happens if you take it?

R: It inactivates the nerves

R: You cannot work hard

R: You tend to feel lazy and feel sleepy in the office.

R: Due to deep sleep, I can’t get up on time in the morning.

R: If say 1 dose is not helping, then the person may increase his doeson his own. He doesn't know what repercussions will that have on him.

M: On his own, without consulting the doctor?

R: Yes, on his own. It’s an addiction then. He doesn't need doctor’sopinion.

M: Is it necessary to have it?

R: Yes

M: So it is necessary but right now none of you are having it. are youall still getting sleep without medicines?

R: Yes.

R: When I will get tired, automatically sleep will come.

M: Then why do you need medicines?


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

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R: Sleeping pills are putting us to sleep by force

R: If sleep doesn't come, then we need it.

M: How will you know that I need sleeping pills?

R: Right now I am not sleeping in the afternoon but sleeping in thenight. When I will not sleep in the afternoon and night, then I willknow that I need medicines.

R: Earlier I had tension and didn’t get sleep. But now I have overcomeit and I am getting sleep, the why should I have it?

R: Now I am getting sleep for 6-7hrs at a stretch. It don’t even getup in the middle.

M: irrespective of the time you go to sleep?

R: Yes, since I am getting full sleep without disturbance, why shouldI have medicines?

R: when I am getting normal sleep, why should I get addicted tomedicines?

M: Now that you all don’t take medicines, do you all do anything else?

R: No

M: Are you all taking anything else like altering the diet or takinganything extra in your normal routine life because of which you thinkthat you are getting sleep so now there is no need to take medicines?

R: I have reduced my diet.

R: Even I have reduced.

M: Reducing food intake means what?

R: What we used to eat earlier, it is better to eat less now.

M: Why?

R: Because it helps in digestion and food gets digested easily.


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

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M: So what happens with easy digestion?

R: We get good sleep

R: No gas and acidity problem

R: If you eat extra, you will get gas problem.

M: So you all feel that if you all eat extra in dinner, you may getsleeping problems. When you all had got the sleeping problem, did youall feel anything like this?

R: Yes, I had changed my food intake a lot gradually

M: What made you all feel suddenly that if you eat less, your sleepingproblem will go?

R: Health is remaining well

M: How did you know that it is because of food?

R: If we eat extra, we didn’t get sleep due to tension or gas problem,then drink water or Randac

R: In the afternoon after lunch when we work, the calories in our bodyare getting used but if the same person has the same amount ofcalories for dinner then his calories are not getting used. He is notworking in the night, he is directly going to sleep. Doctors say thatrich or heavy food should be eaten in the morning but dinner should belight.

M: How did you know that you have to alter your diet?

R: From TV, magazines

R: Doctors have told us

R: Regularly shown on TV

M Have you done anything other than eating less? You do massage.

R: Yes


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

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M: You have been doing it for quite some time?

R: Yes

M: Now that you have stopped medicines?

R: I am not facing any problem.

M: Then why did you start having medicines?

R: I used to return very late in the night so I couldn’t get massagedone.

M: Now if you return late, then what happens?

R: Now I have got used to it, I have no problems.

M: Massage helps you a lot as it relaxes you, but if you return homelate now?

R: Every day I don’t return late. When there is too much work, I go orif there are less people, then I send my people.

M: Massage relaxes you. Did you realize it after you stopped takingmedicines?

R: Yes, after I have stopped medicines, if I take massage, I getsleep.

M: Anyone does anything else other than controlling food and massage?

R: I read books. While reading I go to sleep.

R: I go for a walk after dinner everyday

M: What happens with walking?

R: The tiredness is less and body becomes light and food also getsdigested. I get good sleep.

M: You go for walks in morning. Is it so that you get good sleep inthe night?

R: No, that is for good health, not for sleep in the night.


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

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M: Do you do Pranayam?

R: No, I had started it looking at Baba Ramdev but once I startedswimming, I stopped doing Pranayam.

R: Swimming is very good

M: Have you all tried anything ayurvedic for these problems?

R: I have had the juice of Shewli flower, it had helped me

M: Why did you have it?

R: for sleep, someone had told me.

M: When did you have it?

R: 3 months back

M: Did you take allopathy medicine then?

R: No. I used to take allopathy 1 yr back. Someone told me not to haveit much as it harms the body. Then I started shewli flower. I stillhave it once a week.

M: Do you directly eat the leaf?

R: No I remove the juice and have.

M: How does once a week help you?

R: I get good sleep.

M: With once a week, you get sleep?

R: Yes, once or twice a week but it helps

M: Why did you take ayurvedic?

R: When I got frozen shoulder, I had shown some doctors. He gave meXproxivan tablets. I took 6-10 of those tablets. It reduced but itagain increased. My wife told me to try out ayurvedic as they show alot on TV. There is an ayurvedic hospital near Rajahat bus stop. Ishowed it there. They gave me the tablet and not the juice directly. I


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

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took it for 20-25 days. The pain reduced unless it gets pulledsomewhere.

M: Are you still taking it?

R: No because he had given me 8 tablets. I told the doctor that thereare so many medicines, pain has reduced but I have not got permanentrelief. Then he told me to stop all medicines and try out yoga andexercise.

M: What are the strengths of ayurvedic medicine?

R: There are no side effects.

R: There is no expiry date

M: So what?

R: When we buy allopathy medicines, if we see that it is about toexpire, we will not buy it only and not have it also.

M: But when I am buying it, I am buying because I want to eat it. Theneven if it is about to expire, how does it affect us as we will finishit as it is?

R: While buying cold drink or water bottles also, if you see that itis about to expire you will not buy it. Then how can we buy medicines?Ayurvedic medicines have no expiry date, they don’t even have a properbox. They remove it from a bag and give us but it is effective.

R: Allopathy gives instant relief. Whether it is fever or anything,take a tablet, in 1 hr or so you will get relief whereas ayurvedic istime consuming.

M: So what?

R: Today I am not getting sleep but if the effect of the medicinecomes after 1 month, then what is the use?

M: Any other benefit of Ayurvedic medicines other than no expiry andno side effects?


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

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R: There are side effects. E.g. The skin of Cincona tree is consumeddirectly. Then they dip it in alcohol and mix it 3 times. Differenttypes of strengths are formed and it becomes homeopathy. Then the HRdepartments puts different preservatives in it and forms tabletscalled Ampicilin. They are all the skin of Cincona tree but indifferent forms of Allopathy, homeopathy and Ayurvedic. I don’tremember but people had taken this medicine of one Ayurvedic doctor,got side effects and so many people died. It had happened 1-1.5yrsback. I have read it on my own in the newspaper. I still have thecutting at home. These are not prepared in the right procedure. That’swhy the drug administrative department has not given full permissionto use ayurvedic medicines. Only if you have trade license you cansell ayurvedic medicines.

M: This is your view as you have read in details somewhere but thegeneral opinion is that ayurvedic medicines don’t have side effects.

R: Yes, it’s a general opinion that it doesn't have side effects.

R: I have allopathy so that it effects immediately and quickly. Idon’t take ayurvedic, so I don’t know after how much time it willaffect me.

R: In the villages, they live on ayurvedic medicines.

M: Ok, I will come to that later but do you think that if ayurvedicmedicines are taken regularly, it can solve your problem from theroots?

R: Yes

M: After how many days?

R: At least 6 months

M: Do you have to go on taking it or is it that you can stop it oncethe problem is solved?

R: There is no problem in stopping it .

R: I don’t have personal experience but I have seen on TV


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

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M: What kind of problems are solved with ayurvedic?

R: I don’t know as I have not had it

R: Without having how can I say?

R: In our country, everything is based on ayurveda. India and Chinaare the major Ayurvedic hubs. Whether it is homeopath or allopath,they are all based on ayurvedic. It is the base in our country.

R: But the processing of ayurvedic is not correct in our country.

M: You are saying because you know the details but for people like us,why don’t we use ayurveda medicines?

R: Don't trust it

M: Why?

R: As we have no idea about it.

M: Why?

R: Because there are no advertisements regarding it.

R: There are allopathy doctors everywhere. When my collar bone gotfractured, I first went to an orthopaedic doctor and not to anayurvedic doctor. Orthopaedic means allopathy.

M: So basically there are no doctors, no advertisements

R: Procedure is not right.

M: There is no awareness amongst people

R: Eye problem, dental problem, cough, cold, fever, fracture – thereare no chambers of an ayurvedic doctor.

M: SO firstly it is not there and even if it is there, we don’t knowabout it.

R: We don’t know who is sitting where.

M: Yes, that’s the problem and for that we cannot go anywhere.


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

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R: it has still not been advertised much

R: Ayurvedic medicines are much more expensive than allopathy.

R: Also the trust is less as we don’t know in how much time we will becured.

R: We must have patience in ayurvedic.

R: If we get a boil, doctor gives injection and the boil goes away.

R: if I get severe pain, it will go away immediately with allopathy.

M: What are the negatives of allopathy?

R: There are side effects like suppose you take a pain killer, youmust take digene also with it.

M: Why do you need digene?

R: You must take digene with pain killer

M: Why?

R: As it pressurizes the liver

M: Ok, allopathy puts pressure on the liver. Does it remove the causefrom the roots?

R: No

M: But in ayurvedic, it removes the cause from the roots?

R: I have not experienced it so I don’t know but that is what we haveheard.

M: So it is an assumption based on word of mouth that in allopathy itdoesn't do but in ayurvedic it does.

R: Yes

R: I have tested 2 things: for my pressure, I took the skin of ArjunTree in powder form but in that the pressure did not reduce so much.For sugar problems, you get the fruits of Mahagony Tree. The seed


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

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inside is very bitter. I gave it to my father and I saw that the sugarhas reduced superbly.

M: So you can’t say whether it will work or not.

R: The seeds inside the fruit are so small like feathers.

M: Who told you about it?

R: There is a book called Chiranjeevi in my house, I read there

M: Where did you get it from?

R: Book fair.

M: I meant the tree?

R: I have 3 Mahagony trees in my house. The fruits used to fall down.

M: What can be done in Ayurvedic so that it develops a trust in youall?

R: One is advertisement

R: There are no doctors also as such for ayurveda.

R: There are no hospitals also

R: Whoever is selling must have a proper license to sell ayurvedicmedicines so that we know that the processing is correct. There aremany big companies like Himalaya. They sell nothing but Ayurvedicmedicines. They have got ayurvedic antacid too. Central governmentshould take such steps

R: Baidyanath is also an ayurvedic company.

R: Dabur. These are all famous companies but we don’t know anythingabout other companies.

M: Any other companies that sell Ayurvedic medicines?

R: Chanak Pharmaceuticals – another big company

R: Even Ramdev has ayurvedic stuff.


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

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R: There is something called Parampara.

M: Right now you all are not taking any medicines like ayurvedic,allopathy and homeopathy.

R: No

M: Suppose I give you an option that you can make a sleeping pill asper your choice, you spoke about the fruits of Mahagony tree

R: yes. When the fruits ripen, it falls down on its own but if youpluck it before that and eat the seeds inside then it is superb forsugar.

M: Ok, if I give you an option to make a sleeping pill as yourrequirement and choice, what would be an ideal sleeping pill? Would itbe a tablet, syrup or powder?

R: Tablet

R: Syrup

M: I want a combined answer not individual ones. 8 of you together arepreparing the ideal sleeping pill.

R: Tablet otherwise it cannot be carried anywhere else in pockets orbag.

M: it is easy to carry

R: it is difficult to measure syrup.

M: Ok, measurement is difficult, cannot be carried easily, so tablet

R: But it need not be carried as it is not a sleeping pill. You cankeep it at home.

R: But what if you go on a holiday?

R: It can be made in different forms also like there are many lozengesfor cough.


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

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M: My next question was that: do you want it chewable or drink it downwith water or milk?

R: Chewable is better

M: Why?

R: It will taste good like lozenges.

R: If it is a tasty chewable tablet, it will be good eat. It’s likegiving a sweet to child.

M: What do you want?

R: I want it to be carried in my pocket in tablet form.

M: No, chewable or with water?

R: Chewable form like Vicks and Halls.

R: For gulping it down with water, we will need water around us.

R: Chewable is convenient so that whenever we want we can have it.

M: Ok, so chewable. How will the shape be – round or oval or long?

R: Easy to swallow – so round

R: Not long

M: But you are not swallowing it.

R: Easy to chewable, so round

M: Why is round easy to chew?

R: It goes down our throat quickly.

M: Means it will dissolve quickly.

R: Yes, it will go down easily and get absorbed

M: How will the size be?

R: Not very big


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

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R: Medium size or small

M: Like which medicine?

R: Like Calpol

R: Like Digene

R: No, Digene is bigger in size.

M: With what should it be prepared? Should milk be there

R: It should have sugar coating, menthol and the ingredients ofAlzolam.

R: Mine should have peppermint taste with sugar coating

M: Which colour would you want? Light or dark?

R: Pink or blue

R: Yes, blue

R: Pink and blue fine

R: It should be transparent

M: Why?

R: it’s a new concept, will look good.

R: natural colour

R: So that if you keep on water, your writing will be seen.

M: If the medicine is transparent, then what about the ingredients?That will not be seen.

R: Such technology should be used.

M: Should it be light blue or dark blue?

R: I want pink

M: Everyone else is saying blue.


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

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R: Dark or light blue, whichever.

M: How will the smell be?

R: Peppermint smell

M: How should it feel in the hand? Rough or smooth?

R: Smooth

M: You all want it see through, should it be like gel?

R: No gel but solid

R: If it’s gel, it will be sticky

M: What will be the pack size?

R: One strip with 10 per pack

M: What will be the cost of the pack?

R: Rs15 for 10 tablets

R: Not possible, it’s too cheap

R: Min Rs50

M: How do you think the medicine should be – will you have tocontinuously take it or will you stop after a few days as you havedone now? You all have stopped it now as you all think that you allare becoming dependent on it. How will this be?

R: As we are preparing an Ayurvedic product, it will remove theproblem from the roots. It will take a long time but remove it.

M: This is not Ayurvedic, he took Alpazolam. You want to makeAyurvedic. What will be the ingredients?

R: Anything that affects sleep, I don’t know which ones.

M: Does everyone want allopathy ingredients in it?

R: We want something that will quickly cure the problem.


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

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R: Allopathy can do that.

R: If I take then I get nerve problem, body becomes weak, so I won’tbe able to take for a long time

R: Will not be able to eat on a full stomach

M: Then with what will you prepare, I am a bit confused.

R: With whatever I will prepare, it should not have side effects.

M: What will be the side effects? Do you have any idea as to what canbe given so that there are no side effects?

R: No

R: Posto leaves, caffeine

R: Caffaine is posto seeds

R: There is one homeopathy medicine called Coffea 200, Coffea 30 – theingredients are made from posto

M: So will posto be in your medicine?

R: Yes, if it is ayurvedic

M: have you all seen any sleep relaxant advertisement on TV or radioor billboard or newspapers?

R: No

R: I don’t think they show any sleeping pill advertisement

M: It is not a sleeping pill, it is sleeping relaxant.

R: They talk about yoga which gives freshness like if you do yogaafter food then you will get good sleep. Many people do Brajasan sothat food gets digested.

M: Please read this. It says “ After a good sleep are you fresh? Everynight we need to sleep and rest well so that we become very fresh thenext day and do our daily work well. But today, because of our very


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

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stressful life, our body does not get sufficient rest so we becometired and out of breath. Find here a 100pc pure herbal therapy withZandu Rest which will make you very fresh after a good undisturbedsleep.

On top: 93pc of the Indians don’t get proper rest. Below that: in thisvery over busy life, we have tremendous work pressure, work latenights and fulfilling family needs, you do not get adequate rest. Asyou work late in the night, you get very less rest and you becometired, inactive and out of breath

Simple tablets without side effects: Usually these tablets are withoutside effects and you get used to having them. Here is Zandu RestRelaxation Therapy, 100pc herbal – it helps in simple resting, youget the benefit of a good sleep, get up without any kind ofgrouchiness and without any side effects. Zandu Rest is ayurvedic with100yrs of experience in this field and this 100pc herbal relaxant. Ithas herbs like Valorian, Sarpgandha, Ashwagandha and Jatamunshi.Together these will make your body stress free and you will getcomplete rest in a normal way. In the morning you stay very fresh andactive. It is Ayurvedic and made with the help of nature.

M: What do you feel looking at this box? Had we not read this fullthing, what would you have thought looking at this box? What is itfor?

R: Life will be as good as a flower.

R: Had I only seen the box, I would have read what is written on thebox. It is clearly written Ayurvedic Relaxant therapy and below thisis written 1 a night. From this we will come to know that we have totake 1 tablet per night and it will relax you.

R: The word rest is written which means that it is for resting.

M: Rest means what, if you eat it, then what will happen.

R: We feel that it is something for relaxation and resting

M: How will the rest come?


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

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R: Someone who has taken medicines may want to try this also.

R: The moment you take the packet in your hand, you come to know thatit is for sleeping. They have written here “Wake Up Fresh”.

R: It is not clearly visible, no one reads so much

R: Suppose this is hanging in a shop. You will know that it is forresting. No one will go close and read it but from far he will knowthat the body will remain fresh. No one will get it down and read it.

R: Customer can ask the shop keeper also as to what is this?

M: If I read the full thing, will you know that it is a sleepingmedicine?

R: Yes, overall you come to know.

R: Yes

R: Looking at the photo, no one will know for what is this. I dobusiness, so I know that no one will understand, what is this?

M: But if you read the full thing, will you know what is it?

R: For this full thing, you need an advertisement on TV.

M: What do you feel looking at the girl?

R: That she is not sleeping in the night. She is awake.

R: She is looking at the time and not getting sufficient sleep.

M: But if I read the full concept, then do you come to know?

R: Yes, then we understand.

M: There is no problem in understanding that it is a sleeping pill.There is no problem in it?

R: No

M: After reading it, what attracted you the most?


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

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R: The girl’s photo

R: I first noticed the packet

R: The girl

R: Any man will first see the girl

R: According to me, the girl’s photo will not make any difference.This is an ayurvedic medicine, there are no side effects, can be takenwithout doctor’s prescription. Looking at this photo no one willunderstand anything. Everyone will read this at it is ayurvedic withno side effects. And moreover we can have it without doctor’sprescription. It will be there in every shop and you will feel likehaving one.

R: Usually allopathy medicines, no one wants to give easily withoutprescription but this will be given very easily.

R: The girl’s photo, her eyes and cheeks are so dull that no one willnotice her, I have first noticed the writing.

M: Ok, so most of you have told me that you all have noticed the girland one told me that he noticed the writing.

R: Looking at the girl, you will feel that she is very tired and notgetting sufficient sleep

M: Suhasheesh babu is saying that he has noticed the packet and youare saying that the 5 points which are written here “it helps insimple resting, you get the benefit of a good sleep, get up withoutany kind of grouchiness and without any side effects” means that therewill be no side effects in this.

R: Do you think anyone will look at this photo? No one will look atthis photo, not one person in this country will look at this photo. Ifyou put an advertisement in the chemist or if it is hung in thechemist shop then people will want to know what is this?

M: What benefit will you get from this medicine?

R: Get good sleep


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

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R: Will not be grouchy

R: Will not be tired

R: Sleep will come immediately and not late in the night.

R: Will remain fresh the next day

R: use it as it is herbal.

M: Do you believe this?

R: Yes, it is a herbal product with no side effects, so I can try this

R: Will I get this without prescription?

M: I don’t know, you all only said that we will not need one.

R: I know that ayurvedic medicines can be sold anywhere.

R: We don’t need doctor’s prescription for that.

M: is there any ayurvedic sleeping medicine?

R: I don’t know of any

R: Not there.

R: I don’t think so

R: If this packet is launched in the market and if a shop in my areakeeps it, there will be no verification for it.

M: Is it believable? If it is kept in a paan shop, then will you allbuy it?

R: It is OTC medicine

M: It is OTC but in a chemist. But if this is so easily available thatI will get it even in a paan shop

R: If this is kept in a stationery shop or a paan shop, then theshopkeeper will be under no obligation.


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

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R: She wants to know if we will buy it or not – then no.

R: Kabshar is an ayurvedic medicine, all doctors prescribe it. you getit everywhere like a chemist or even in a paan shop

M: Kabshar is for what?

R: Constipation.

M: This is a sleeping pill. Do paan shops keep it? will you believeit?

R: No

R: Sleeping pills are not kept in paan shops.

R: Will use it as an addiction

M: But that will come later. They are not selling it for addiction.They are selling it so that man’s sleeping problem can be solved.

R: if it is in a chemist then we will believe it.

M: Will you go to a chemist and buy it?

R: Yes

M: Why?

R: because it is an ayurvedic product, there are no side effects

R: I will buy to see how effective it is.

R: I will buy to see how is the medicine

R: I will buy to see if I am getting sleep or not.

R: I don’t like to take medicines so I will not buy it

M: You also don’t like to take medicines, why will you buy it?

R: I don’t buy medicines so easily.

R: I will try


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

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R: I will not buy now as my problem has got solved.

M: Exactly, everyone’s problem has got solved, so will you buy it now?

R: No

M: Will you buy it when the problem starts again?

R: Yes, of course

R: Then I will try

R: I will buy it

M: Why are you believing it so much?

R: Till now there has been no medicines in ayurvedic for sleeping.Sleeping pill means allopathy. Allopathy medicines may have sideeffects, doctors don’t prescribe it easily. If I am not getting sleep,I can try this out as I will not die if I take it or face any problem.In that case I will try.

M: So you believe it because it is ayurvedic?

R: Yes, it is a new item so we can try it.

M: You all have had allopathy medicines but have had no side effects.So you all think that let us try this also as you will not face anyproblems. If I get sleep then well and good but let me try once.

R: Yes

M: Does this really happen “in this very over busy life, we havetremendous work pressure, work late nights and fulfilling familyneeds, you do not get adequate rest.”?

R: That’s what we have discussed so far.

M: SO this medicine says that there are no side effects?

No

M: How much do you think this will cost?


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

Usership

R: Rs50-55

R: is this liquid or tablet?

M: What do you think?

R: Tablet

M: What is written?

R: They have mentioned 1 per night.

M: What kind of people will want to eat this?

R: A little aged people.

M: Why?

R: Not only aged people but this sleeping problem comes in all typesof people.

M: What will be the age of the people who will want to have this?

R: 40 +

M: What do they do?

R: Business

R: 90pc business

M: What kind of a lifestyle does he have?

R: The kind of life a business man has

R: Life full of tension

M: Where does he stay in Kolkata?

R: Neither very high society nor low society – central Kolkata

R: South Kolkata

R: South Kolkata is posh


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

Usership

R: But we also have problems.

M: Go through this. It’s the same as the previous one except for 1 or2 words.

“Do you have disturbed sleep? Say bye bye to disturbed sleep. What youhave got used to using, here we have sleep relaxation therapy withZandu Healthy Sleep. It is 100pc herbal and a pure 100pc Ayurvedicsolution. Then it is the same.

Here we have Zandu Healthy Sleep Relaxation Therapy100 pc herbal.

R: The writing on the packet changed.

M: Yes. The writing on the side and at the below are the same.

R: This has also changed.

M: Yes, that’s what I said: 90pc of the Indians are deprived of sleepor sleep for 1 hr less.

R: In the earlier one, they had a mentioned rest and relaxation.

M: What do you feel looking at this?

R: This is a direct sleeping pill. In the earlier one they mentionedrest and relaxation which was vague but here they have clearlymentioned that it is a sleeping pill.

M: What do you feel looking at this – earlier one was not clear likefor what is the rest and how long?

R: There is no contradiction in this. People are sure that it forsleeping. Those who need it for lack of sleep will go and try this forthe 1st time.

R: here they have mentioned healthy sleep and relaxation therapy whichmeans there is a reason behind writing this. If you have this, youwill get complete and relaxed and undisturbed sleep.


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

Usership

M: Means from the earlier one “Zandu Rest Relaxation Therapy” it wasnot clear that you will get undisturbed and complete sleep. The basicproblem of disturbed sleep was not getting solved

R: Yes, the sleep factor was only not getting portrayed in it.

M: SO in terms of name which one will you prefer?

R: Zandu Sleep

M: Why? How will it benefit you?

R: Ordinary people will come to know that it is for sleeping disorder.

R: It’s like Vicks and Halls, if someone has cough and cold, then theyinstantly take it. Now if an Ayurvedic medicine comes with a differentname, then people will take time to understand that it is for coughand cold.

M: So you all prefer Zandu sleep more?

R: yes, it is easy to understand

R: here we have all come with a sleeping problem

M: Am not talking about sleeping problem. Between Zandu Sleep andZandu Rest, we can understand that sleep is directly related to sleepmeans it is easy to understand.

R: Yes, the name is attractive and easy to understand

M: You all have seen 1 box. Other than that there are 3 more boxes.Just see them. Which ones do you all like?

R: Option 1

R: Option 3

R: 3

R: 3

R: 3


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

Usership

M: Why 3?

R: it is clearly written Healthy Sleep.

R: 1 a night is written at the bottom here and here it is written inthe centre very clearly

R: Even the writing is big, it is visible. In the other one it is insmall writing and cannot be read.

M: And after taking 1 you will be able to sleep comfortably.

R: here REST is written and here HEALTHY SLEEP is clearly written.

M: Should the name also be HEALTHY SLEEP?

R: Yes

M: As all of you have mentioned HEALTHY SLEEP, I will not ask you whyyou have said option 1.

R: You all said the price will be Rs50 but for how many tablets?

R: 10

R: No, 30

R: There will be 3 strips inside with 10 in each strip

M: In the concept you all liked this photo of healthy sleep and hereyou all liked this healthy sleep.

R: But this is better as 1 a night is clearly mentioned in the centrein big.

M: Why is it important to see 1 a night?

R: Because they are clearly saying that if you have 1, only then itwill work.

M: What about the photo and the colour combination?

R: The brightness of the silver will attract people


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

Usership

R: The outlook of the package is also attractive

M: So the silver is more striking and eye catchy.

R: The green line on silver is also looking good

M: What about the picture of the moon with 1 a night on the package?

R: Means you will get very good sleep

R: While sleeping you will reach the moon.

R: yes, you will directly reach heaven while sleeping.

M: How much do you want to pay for this medicine for 10 tablets?

R: Rs50

R: 30 will be there Rs50

R: There will be 3 strips, for Rs50 - 55. It will be for a month.

M: How much did you all pay for your medicines for 10 tablets?

R: Mine used to come with the monthly stock of medicines, so I didn’tpay much attention.

R: Within Rs40-45 for 10

M: Ok but this was allopathy with lots of side effects. For thisayurvedic medicine, you are ready to pay Rs50-55 for 10.

R: No, we are paying Rs50 for 30 tablets.

M: I want to know for 10 tablets.

R: max Rs15-20.

M: You all only said that Ayurvedic medicines are very expensive.

R: That’s true. If it is Rs20, then it will be good. Since we havecome here to give suggestion and on this basis it will be prepared andthe prices will be fixed, so we want that 3 strips must cost Rs50.


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

Usership

M: You all are giving suggestions, its fine but I think you shouldgive the suggestions more realistically.

R: But we are customers.

M: How much should 10 tablets cost?

R: Rs 20

M: If I say that it is Rs50, then?

R: Too much

R: We don’t know if it will work or not

M: But you are paying much more for your medicines. This has no sideeffects and no other problems and tensions.

R: Those who have medicines regularly, they are cost conscious. Theywill prefer to have a lesser costing medicine. But if you need to haveonce in 8-9 months, then Rs50 per tablet is fine.

M: But I am saying Rs50 for 10 tablets.

R: We have to make a packet of 30 days

R: Yes, it is a pack for 30 days because we have it regularly.

M: is Rs50 more?

R: He should be able to afford it

R: It will be expensive by Rs5 per piece.

M: How much should it be – Rs30-35? Think about yourself and say howmuch you are willing to pay?

R: Rs30 for 10

M: Just hold the medicine and see.

R: Wah

M: Why is it Wah?


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

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R: New look

R: There is a picture of a tree behind and it looks ayurvedic

R: it is green in colour because it is ayurvedic

R: New shape, usually not seen – in the shape of a leaf.

R: Even a design is made inside

M: Do you like it?

R: yes

R: very attractive

M: How do you find it after holding it?

R: very good

R: Will go in smoothly and immediately

M: Size?

R: Size is big

R: It is bigger than the others

R: sleeping pills are usually smaller in size.

R: Slightly bigger than sleeping pills

M: Will that trouble you?

R: No but if it is small it will be better

M: Why better if it doesn't trouble you?

R: because medicines are usually smaller

M: it is a mental set that sleeping pill means small or digene meansbig and round. So if this is at all a sleeping pill, then where is theproblem?


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Methodology GD

Job No. 171106763 FW Date 11/07/2014

SEC/LSM Moderator

Usership

R: We have had bigger medicines than this. It is difficult to have bigmedicines.

R: The problem lies in the mind of the people, the problem lies inaccepting new things.

M: But there is no problem in swallowing it.

R: No, because we have swallowed bigger capsules than this.

R: If we want, then we can have it also.

M: Ok, thank you


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