Agri & Rural Tourism Statistics 2013

By – ATDC’s Baramati Agri & Rural TourismTraining Research & Development Center

Palshi, Tal Baramati

Copyright @ Agri Tourism Development Corporation 2013

Primary Data • No of Farmers – 127 • No of Operational ATC – 127

Age • 15 to 30 yrs – 5 • 30 to 40 yrs – 36 • 45 to 60 yrs – 61 • Above 60 yrs – 25

Education • Illiterate – 1 • Up to 7th Std – 32 • 7th to 12std – 16• Graduate – 51 • Post Graduate – 27• Vocational Graduate - 0

Main Occupation • Traditional Farmer - 118 • Business – 3• Retired – 1• Agriculture + Business – 5

No of Dependents• 2 to 4 – 30 • 4 to 6 – 53• 6 to 8 – 16 • 8 to 10 – 18• 10 to 12 – 4 • Above 12 – 6

Supplementary Occupation • Farming – 71 • Agriculture + Business – 5• Agriculture + Service – 14 • Business – 2 • Agriculture allied Business – 35

Income from Agriculture and supplementary

sources • 1 to 2 lakh – 38 • 2 to 3 lakhs – 26• 3 to 4 lakhs – 18 • Above 5 lakhs – 45

Land for Agriculture Tourism

• 1 to 10 acres – 82 • 10 to 15 acres – 26 • 15 to 25 acres – 14 • Above 40 acres – 9

Agri Tourism operational year

• 2000 to 2005 - 2 • 2005 to 2010 - 80 • 2010 to 2013 - 45

Objectives to start Agri Tourism Center

• To Sell Fresh Agriculture Produce directly to Tourists from urban area

• To give Agriculture and Rural Village Experience to Urban Tourists

• To give Authentic Village Experience• To generate sustainable income and employment on farm itself.

Irrigation Facilities • Rain Fed - 20• Farm Pond – 15• Bore well / open well – 58• River / Dam / Canal – 34

Main Crops • Grains + Horticulture Plantation – 65

• Grains + Plant Nursery – 25 • Grains + Floriculture – 25 • Grains + Vegetables – 12

Agriculture Supplementary Crops/

units • Fruit Processing Unit – 28 • Fisheries – 17 • Medicinal Plantation – 34• Milk - Small Dairy unit – 48

Value addition for Tourists

• Trekking – 63• Water games - 17• Bird Museum – 13• Caves – 5 • Historical Forts – 29

Tourists Accommodation Accommodation • 15 to 20 – 61 • 20 to 25 – 27 • 30 to 40 – 32• Above 40 – 7Day Tours • For Day Tour every Agri Tourism center can take more than 100 tourists

Major Facilities at ATC • Accommodation • Delicious home made food • Local Sight Seeing • Bullock Cart, Horse Ride ,Tractor Rides

• Various Rural Games • First Aid Box• Craft and Agri produce sale counter

Weather ATC is Sustainable ?

• Yes – 85 % • No – 15 %

ATC’s Major Impacts on Village

• Increase in Local Employment• Sustainable income source to rural youths.

• Increase in On Site sales of Agri Produce

• Demand increased for local handicrafts• Demand for SHG Products • Environment Conservation • Cleanliness of the Village

Tourists Satisfaction index

• Yes – 80 %• Above Average satisfied – 10 %• Below Average Satisfied – 5%• Not Satisfied – 5 %

Number of Tourists Arrival

April 2012 to March 2013 • April – 15875 Oct -

33020• May – 20955 Nov - 46355• June – 14351 Dec - 56515• July – 22606 Jan - 61595• Aug – 15621 Feb – 46355• Sept – 21336 March - 34925•Total Tourists – 389509

Revenue Generated • April – 63.50 Oct - 132.08

• May – 83.82 Nov - 185.42• June – 57.40 Dec - 226.06• July – 90.42 Jan - 246.38• Aug – 62.48 Feb – 185.42• Sept – 85.34 March - 139.70•Total Revenue – 1558.02 lakhs

Government Help• No financial Help From Government• No Marketing Help from Tourism Department

Individual Farmers are developing and promoting the Agri tourism segment

MARKETING Tools used • TV - 1 %• Local Newspapers- 4 %• Worth of Mouth – 45%• ATDC Sales office – 5%• Website – 35 % • Social Media – 10 %

Agri Tourism Skill Development

• 100 % feel it is very necessary

Season for Tourists inflow

• March – June – low season • July – October - medium season

• Nov – Feb – peak season

Conclusions – farmers feel …

• Agri tourism is very good opportunity to sell Agri produce

• Good supplementary income and employment

• Cleanliness and hygiene of farmers family

• Social respect in the society• Environment and cultural conversations and enhancement

Urban Tourists feels…• Good opportunity to get back to the roots

• Nostalgic feeling , full family has something for them

• Economical weekends holidays• Buy directly from farmers• Good quality handicrafts and SHG products ,Village life experience

• Offers good enjoyment and educational values for kids

Government feels ..• Its good , that farmers have a supplementary income and employment source allied to agriculture .

• Urban migration will be lessen• Government wants farmers next generation should have employable and income generating activities on farm

Presented By : Pandurang Taware  Managing Director  98220 90005 

Father of Agri Tourism Concept, India 

•Recipient, National Tourism Award 2012,by Ministry of Tourism, Government of India by the Hands of Hon'ble President of India @ New Delhi , March 2013, for Best Responsible Tourism Project. •Winner, Wild Asia Responsible Tourism Awards 2012,by Wild Asia, Malaysia@ ITB Singapore Oct 2012 for  Community Engagement & Development & Cultural Preservation.•Winner, Global, Responsible Tourism Award 2011,by Responsible Travel, London @ WTM London, Nov 2011,for Conservation of Cultural Heritage.•Finalist, Global Tourism for Tomorrow Award 2011,by WTTC London @ Global Tourism Summit May 2011 Las Vegas, USA for Community Benefit Tourism.•Recipient, National Tourism Award 2008-09,by Ministry of Tourism Government of India by the Hands of Vice President of India @ New Delhi , March 2010, for Most Innovative Tourism Product.

Thank you

contact details

020- 25660 345, 343www.agritourism.in