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THE VALUE OF DESIGN RESEARCH

11th INTERNATIONAL EUROPEAN ACADEMY

OF DESIGN CONFERENCE,

APRIL 22-24 2015

In Greater Paris

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Welcome to the 11th conference of the European Academy of Design!

The theme of this conference is « the value of design research ». It is the first edition of the EAD conference to take place in France, and it is fair to say that the response has been overwhelming: over three hundred participants from xx countries will gather over the next three days to discuss this most important topic.

Our leitmotiv in preparing this conference has been « the whole is more than the sum of its parts ». In hosting this multidisciplinary conversation at Paris Descartes Institute of Psychology and Paris Sorbonne University, we hope to encourage academics and practitioners from different disciplines to spark an enduring conversation regarding design and the value of design research. In many cases, it will be the first time some countries are represented at the EAD conference: we expect this to lead to interesting new perspectives for research and practice.

Finally, the conference will serve to host a variety of events. In addition to keynote lectures, parallel sessions and poster presentations which are a staple of any research conference, you are also invited to attend our workshops, executive seminars, and round tables which will discuss the past, present and future of design research and practice. As part of Grand Paris Seine Ouest, Boulogne Billancourt is part of a number of cities with a very active design scene surrounding Paris. We hope you will enjoy your stay and the conference.

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Academic papers

THEME A – EXCELLENCE IN DESIGN RESEARCH

Track 1: Methodology for Design research

Design is a very broad topic. It can mean creation, but deals also with problem solving. Often design research is split between research into th work of the designers and design processes, creativity etc. In other instances it addresses how users, customers or consumers use and value design. In either situations, both qualitative studies (e.g. observations, interviews etc.) and quantitative methods have been used, (e.g. experiments could be based on various emotional or preference scales). The track should be open to many types of research, but my own research deals with quantitative methods for qualitative questions , such as do customers (users) appreciate something as “good design”? What could such a term mean, like embodiment as an extension of the human body, embedding as a material anchoring of a social network. Are customers willing to pay a higher price for what they call good design? And how much? A very important issue for this kind of research is “how much”, rather than the more common question “how many people” prefer this or that design.

Convenor: Tore Kristensen – Copenhagen Business School, Denmark

Papers

ID Title Authors

1155 The Academic Journey: Leveraging Design Research in Education to Empower Students

Kolko, Jon; Franks, Matt; Fisher, Chad; Marsh, Pat

1181 Design Research across Cultures: Lessons Learned from Field Experiences Goncu-Berk, Gozde

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The Challenges of taking a User-Centric Approach within developing countries: A case study of designing medical solutions for Zambia

Watkins, Clara Abigail (1); Loudon, Gareth H. (1); Gill, Steve J. (1); Hall, Judith E. (2)

1305 Transforming the Complexity of a Theoretical Framework into an Experiential Design Methodology for Designers Hur, Yeup; Bruns Alonso, Miguel

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Track 2: Design Theory, Design Philosophy

In the introduction to his book The Semantic Turn: A New Foundation for Design (2005), Klaus Krippendorff claims that our age is an age of ‘design’s identity crisis’. Design has changed: but what has changed in the concept of design? What does/should it mean today? Is Design, a (Design) Thinking? Is Design an Art? Is Design a Discipline? Is Design a

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Philosophy? What is the essence of Design? In this track, we will try to address this problem. It will lead us to examine fundamental issues in design theory and especially in design philosophy, an emerging branch of design studies that needs more developments. The philosophy of design can be addressed from the designer’s perspective (epistemology) or from the user’s perspective (phenomenology). On the one hand, epistemological perspective leads to issues such as: How does contemporary design researchers consider what is a ‘designerly way of knowing’ in the sense of Bruce Archer and Nigel Cross? Has design become a part of the contemporary ‘episteme’ to use Michel Foucault’s vocabulary? How does one define the concept of ‘project’ in design? How is it different from any other kind of project? How can a design project be a ‘way of knowing’ in a research perspective? On the other hand, the phenomenological perspective leads to issues such as: What is a designed experience? How can a design project-produced experience be defined? How is it different from any other kind of experience? What is experience (and the quality of experience) in design? How does the Design affect Existence? What is the Effect of Design? What are the relations between Design to Dasein? Any other philosophical issue or approaches to design are warmly welcomed in this track.

Convenor: Stéphane Vial – Nîmes University, France . Alain Findeli

Papers:

ID title Authors

1103 Towards precedence that justifies the knowledge claims of design methods Vermaas, Pieter

1176 Beyond the Science of Design: 7 Criteria for Design Theories

Hodges, Peter (1); Faller, Roberto (2); Geppert, Amanda (1); Rivera, Jaime (1); Scaletsky, Celso Carnos (2); Ruecker, Stan (1)

1182 Reflection-in-action: Donald Schön reconsidered Ammon, Sabine

1190 Can there be scientific theories of design that do not scientize design? Beck, Jordan; Stolterman, Erik

1266 The Role of Aesthetics for Design Phenomenology Folkmann, Mads Nygaard

1469 Basics of a design research epistemology Volontè, Paolo; Rampino, Lucia; Colombo, Sara

1539 Design as living project: Working with knowledge and ignorance Jevnaker, Birgit Helene

Track 3: Design research & creativity – Design research in creative industries – Creativity & innovation & IP

The track offers an overview of the role of design in the creative and cultural industries. Specifically, it discusses the importance of design and design research in generating meaningful cultural experiences and innovative services. Research presented on this track may have the following objectives: – To understand how creative industries professionals think about design in connection with creativity and cultural entrepreneurship; how they incorporate design and design research it in their work. – To suggest ways to improve design in the creative industries, in order to drive innovation, foster creativity and develop better

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cultural products (exhibitions, events, media productions, performances, films , books etc.).

Convenor: Todd Lubart – Paris Descartes University, France

Papers

ID title authors

1167 CREATIVITY IN THE VIDEO GAME INDUSTRY: USING SCHÖN’S CONSTANTS TO UNDERSTAND FRAME CREATION

Chiapello, Laureline

1169 Demystifying the ›Creative‹. A Sketch for Creativity Research in the Context of Creative Industries and Design Research since the 1960s

Bruder, Johannes (1); Mareis, Claudia (2)

1183 Reductionism as a Tool for Creative Exploration Inoue, Shiro; Rodgers, Paul; Tennant, Andy; Spencer, Nick

1229 THE CREATION OF PROFESSIONAL EMPATHY DURING MULTI-STAKEHOLDER COLLABORATION.

Steenbakkers, Jim; Lu, Yuan; Brinkema, Marloes; Gultekin-Atasoy, Pelin

1235 Creativity and Jewelry Design: A study of Case with the use of tools to stimulate creativity and methodology for selecting the best idea

Batista, Claudia Regina

1243 CREATIVE TOOLS TO ADDRESS COMPLEXITY IN DESIGN: FEEDBACK FROM AN INDUSTRIAL CONTEXT

BILA-DEROUSSY, Pathum (1,2); BOUCHARD, Carole (1); DIAKITE, Saran (2)

1276 Contrasting French and Japanese views on the Quality of Collaboration in Creative design sessions

Vanhille, Mohini (2); Detienne, Françoise (3,2); Baker, Michael (3,2); Mougenot, Celine (1)

1430 The design ideation process of character animation story Wu, Pei-Fen (1); Fan, Kuang-Yi (2)

1455 Exploring the impact of users’ participation to creative workshops for new mobility solutions

RICHARD, Peter (1); BURKHARDT, Jean-Marie (2); LUBART, Todd (3)

1479 Exploring the rhetorical orientations of design trends: a Kenneth Burkean approach

Bowie, Anneli

1501 Communication design for Urban Environment: creative projects to explore the cultures of the places

Calabi, Daniela Anna

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Track 4: The future of design research and publishing in peer-reviewed journals

This track will discuss publishing and citation strategies in design research, focusing on publishing in peer-reviewed journals. We are interested in quality perceptions of design journals and how this influences publishing strategies. We will also focus on the sources that researchers in the design field use to integrate their research, and consider the spill-over of design knowledge into related fields such as innovation or marketing.

Convenor: Ken Friedman – Swinburne University of Technology, Australia

Papers

ID title authors

1135 Designers don’t do journals: case studies in the development of research-based resources to support design practice and education Evans, Mark

1247 affordances and technical artefacts Kroes, Peter (1); Franssen, Maarten (2)

1312 Interdisciplinary Design Research today needs a new mode of Architectural Criticism

Troiani, Igea Santina (1); Ewing, Suzanne (2)

Track 5: Design research & design education – Designers skills and capacities – Design research as design profession,

Lately, there has been a strong convergence between design and business (e.g. Design Thinking) and between design and society (e.g. social design, sustainable design). Both fields of convergence tend to broaden the skill sets of designers beyond designing as such. The ability to research human needs, social behavior, organizational processes, trends, etc. – design research, in other words – has become a crucial factor in understanding the problems at hand before and during the design process. In design education as well as in design practice there has been a call for “T-shaped professionals”, who master a deep disciplinary skill as well as possessing a broad ability to adapt these skills to different fields. This track welcomes papers which revolve around the following topics: – Design research in design education – The designer’s skills and capabilities in face of the convergence of design and business or design and society – Design research as part of the design profession or in a broader context – New concepts to respond to the convergence (other than the “T-shaped professional”)

Convenor: Claudia Acklin – Lucerne University, Switzerland

Paper

ID

title authors

1124 Exploring the Core of Design Thinking and Design Practice

Jung, Je Yon; Evans, Martyn; Cruickshank, Leon

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1143 Space Time Place: Enabling participation in design research for Higher Education Staff

Atkinson, Paul; Bateman, Roger; Gwilt, Alison; Hanson, Maria

1203 “It is really hard to understand people that are that different from me“ - In Search for an IDC Curriculum

Eriksson, Eva (1); Torgersson, Olof (2)

1242 DESIGN ACADEMIC RESEARCH IN RIO GRANDE DO SUL: application of data mining techniques as a contribution to the systematic review

Trava Dutra, Manoela (2); Ribeiro, Vinicius (1)

1289 Value of Participatory Action Research Methodology in Investigating Design Process within Undergraduate Management Education

Sadowska, Noemi Maria; Laffy, Dominic

1310 An experience report on teaching design Portugal, Cristina (1); Moura, Mônica (2)

1317 The Growth of Five US Design Disciplines, 1984-2012

Ilhan, Ali O.

1370 THE INFLUENCE OF DESIGN ACTIVISM AND SOCIALLY RESPONSIBLE DESIGN APPROACHES ON DESIGN EDUCATION

Cetin, Ozgur Deniz (1); Aryana, Bijan (2)

1481 Research On A-UIG Model of “Shanghai Industrial Design” as a Sample

Wang, Zhuoran

1502 Design based research for valuable programs in the process of adaptive reuse

Lens, Karen; Van Cleempoel, Koenraad

x THEME B – INTERDISCIPLINARY INNOVATION

Track 6: Exploring the «designer/researcher» pairing – The relationship between design research and other scientific disciplines

In this track, we welcome design research on the optimisation of the relationship between the designer and other scientific experts. We focus on how researcher from other sciences improve the quality of the creative process and also on how design research methods and design visualization skills add value to scientific results.

Convenor: Khaldoun Zreik – University Paris 8, France; Sophie Pène – Paris Descartes University, France

Papers

ID title authors

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1139 Designer and researcher partnership BONNARD, Emilie

1146 MYTH, COMPLEX THOUGHT AND IDENTITY THE ROLE OF MYTHICAL THOUGHT IN EMOTIONAL DESIGN

Nematzadeh, Hamidreza; Afhami, Reza; Ajdari, Alireza

1202 Not without design‘- systematically linking research and projects

Niedworok, Anja Antonia; Schlögl, Stephan; Mirski, Peter Joachim

1260 Design and the Contemporary Languages in Education Portugal, Cristina

1303 Design in he creation of an interactive e-book for deaf and listening children

Portugal, Cristina; Couto, Rita; Jordy, Eliane; Correa, Ana

1417 The three stances of the designer in a research team Gourlet, Pauline (1,2); Mollon, Max (1,3)

1551 Textiles design research: from chemistry to craft, towards sustainable design innovation

Kane, Faith; Akiwowo, Kerri; Morgan, Laura; Tyrer, John

Track 7: Design research for the luxury industries

Over the last two decades, the luxury industry has greatly expanded. Managers and researchers are interested in the increasingly complex value of luxury goods, giving rise to new concepts and research models. Design is being recognized as creating value, whatever the product or service in view, but what is its role and place as far as value industries, such as luxury industries, are concerned? How can design make luxury goods more valuable and desirable ?

Convenor: Christel de Lassus – University Paris Est France

Papers

ID title authors

1188 Adding Value to a Company by Trilogy of Research, Craft, Design

Hocaoglu, Dilek

1196 Sustainable luxury: the new black gold. Materials, coatings and processes for sustainable jewels

Lerma, Beatrice; De Giorgi, Claudia; Dal Palù, Doriana

1315 A comparative review of design innovation, research and management traits of ‘luxury’ goods companies

Murphy, Darragh Sean; Raulik-Murphy, Gisele Cristine

1460 Strategic Design for Sustained Brand Value: Implications from Luxury Products

Sugimoto, Kana; Nagasawa, Shin'ya

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Track 8: Design research & crafts

This track will be the place to imagine, evaluate, and debate new directions for international academic research in the craft industry. How can research (academic and R&D firms) stimulate innovation in arts and crafts? Is it by mixing design with arts and crafts? By melding the present, the past and the future? By confronting experiments, knowlegde and skills?

Convenor: Virginie Gannac – Paris 1 Sorbonne, France

Papers

ID title authors

1185 Eliciting and activating the added value of Design research on/for craft innovation

Lupo, Eleonora

1231 Design for ‘domestication’: the de-commercialisation of traditional crafts

Twigger Holroyd, Amy (1); Cassidy, Tom (1); Evans, Martyn (2); Gifford, Elena Kate (2); Walker, Stuart (2)

1274 Weave as a method of sandal design: Innovation through the integration of a hands-on woven textile approach

Gordon, Jenny; Kane, Faith; Evans, Mark

1314 Craftsmanship merchandise for cultural heritage. Back home with a piece of history, territory and design.

Bozzola, Marco; De Giorgi, Claudia; Germak, Claudio

1382 Understanding the Making of Wearable Objects by Non-Jewellery Designers: A Design Lab Approach

Mohd Rajili, Noor Adila; Warell, Anders

1397 Uniqueness and Diversity in Brazilian Contemporary Design

Moura, Monica (1); Campos, Tereza Grimaldi Avellar (2)

1413 DISCOVER AREA: Co-designing for situated learning within a Ghanaian community

Jaasma, Philemonne Genevieve; Lu, Yuan

1524 CRAFT AND FAITH IN TRANSFORMATION Akbulut, Dilek

1557 Vernacular design: meanings for cultural diversity and the environment

Riul, Marília; Santos, Maria Cecília Loschiavo

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Track 9: Design research for innnovation management – Design process & emotion – The nature of Kansei information and its implementation

Research in emotional design and Kansei engineering is situated at the crossroads of various disciplines such as: psychology, design science, artificial intelligence. Kansei information is naturally implemented by designers. The purpose of this presentation is to introduce Kansei information theoretical model and suggest some examples of its implementation. Tools dedicated to the first stages of design creation will also be presented.

Convenor: Carole Bouchard – Art et Métiers ParisTech, France

Papers

ID title authors

1126 Design of textures based on affective engineering for competitive differentiation in wood board industrial sector

Alarcón, Jimena

1198 Sensory analysis as a support for strengthening the meta-design phase. Friendliness, affordance and experience

Dal Palù, Doriana; Lerma, Beatrice

1279 Seeing the Environment from the Eye of Blinds Kan Kilic, Didem (1); Dogan, Fehmi (2)

1330 Orientation Strategies for Spatial Disorientation in Alzheimer’s disease: A Systematic Review on Design and Technological Approaches

Che Me, Rosalam

1372 Olfactory perception: study of encapsulation of orange oil for application in product design

Bustos Raffainer, Carolina (1); Kindlein Jr., Wilson (2); Scherer Koester, Leticia (3)

1425 Explore the relationship of user’s emotion and immersive experience through a virtual environment of local culture

Wu, Pei-Fen (1); Fan, Kuang-Yi (2); Chiang, Heien-Kun (1); Ye, Yu-An (1)

1461 Street Furniture For Visually Impaired People: Directive/Indicative Signeposting

Danckwardt, Frances (1); Costa, Filipe Campelo Xavier da (2)

Track 10: Design research & innovation management: CK theory – Innovation & knowledge management

The aim of this track is to confront design practices and innovative design reasoning. Designers are used to on the go design activities and these could be modelled with a theory of design reasoning like C/K theory (Hatchuel, Weil, 1999). Communications about those themes are welcomed: – confronting imagination and innovative reasoning

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- confronting designers and scientists minds

- Designers’ practice and C-K theory – do it yourself and innovative reasoning – modeling / prototyping and innovative reasoning

Convenor: Mathias Szpirglas, University Marne la Vallée, France

Papers

paperID title authors

1186 Co-designing desirable wearables with care home residents Nevay, Sara; Lim, Chris

1364 New Model of Joint Conception of an Innovative Product with an Enhanced Industrial Design Approach

Blanchard, Philippe Michel (1,2); Christofol, Hervé (2); Richir, Simon (2); Irle, Mark (1)

Track 11: Human factors as a source of value for innovative design

Human Factors / Ergonomics (HF/E) has long been defined as a source of value for user-centred design. Today, however, it is confronted with new issues and challenges due to (a) increasing demands for ergonomic interventions in the field of creative / innovation design, and (b) the shift of its focus to User Experience Design (UXD). This track is intended to allow researchers and practitioners in ergonomics and/or creative design to discuss these developments and share experiences, methods and results with the design research community.

Convenor: Julien Nelson – Paris Descartes University, France

Papers

ID title authors

1153 Strategic Design and Prospective Ergonomics: Differences, Similarities and Relationships

Liem, Andre (1); Brangier, Eric (2)

1205 In the Midst of an Unknown World: Understanding Children with Autism Through Participatory Design Research

Merter, Sevi (1); Hasırcı, Deniz (2)

1277 HUMAN FACTORS IN THE EARRINGS DESIGN Batista, Claudia Regina

1297 Heuristic Evaluation of Three Blood Pressure Monitors to Identify the Possible Effects of Design Inconsistencies on Lay User Safety

CIFTER, Abdusselam Selami; OZYURT, Merve; ALTIPARMAKOGULLARI, Yener

1319 Human Factors as a source of value for video games design: a new approach to study gamer motivations

Cuisinier, Romain (1); Segonds, Frédéric (2); Nelson, Julien (1)

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1331 A Research Approach to the Wayfinding Behavior of Airport Users

kan kilic, didem; kastas uzun, ipek

1377 The use of digital gestures for a safe driving experience Di Salvo, Andrea

1447 INTEGRATING A CHILD’S AND A DESIGNER’S PERSPECTIVE WITHIN OUTDOOR PLAYGROUND DESIGN

Dikmen, Oylum

1538 Enhancing Collective Creative Design: An exploratory study based on avatars and personas in a virtual environment

Bonnardel, Nathalie; Forens, Mathieu; Lefevre, Maxime

Track 12: Post industrial design scenarios for innovative strategies at both material and immaterial levels

The crisis of the old 20th century industries and the shifts in the organization of production due to the advent of new technologies is calling into question the role of the designer in society.

The track is enquiring into new processes of transformation, while anticipating future scenarios of design capable of developing strategies of innovation both at the material level of the products, and at the immaterial level of the services and the forms of organization of production organization scheme:

- processes that are intended to produce goods for complex contexts, involving large networks of designers.

- projects that are not requested by specific clients.

- extremely innovative and unusual projects that often tackle situations with no connection to the present time, nor to any productive sectors if compared to the current consumer market.

The track is placed at the front end of design driven innovation, which is the “advanced design area”, aimed at turning each discovery and knowledge into continuous innovation, thus contributing to the spread of innovation, involving the creation of new producers, new production processes, new users and new markets.

Convenors: Lorenzo Imbesi – Sapienza University of Roma, Italy ; Flaviano Celaschi, Politecnico di Milano, Italy ; Loredana di Lucchio, Sapienza Universita di Roma, Italy

Papers :

ID title authors

1122 Forgotten Pathways of a Sacred Landscape: An enquiry of the “cubas” from the South of Portugal

Ferro, Luís Duarte (1,2,3)

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1177 Rich-Prospect Browsing for Design Scenario Information Scaletsky, Celso Carnos (1); Ruecker, Stan (2); Meyer, Guilherme (3)

1227 Design driven practices for sharing the future: a focus on design fiction

Celi, Manuela (1); Elena, Formia (2)

1264 Research on Experiential Interactive Scenario Model of the Active Aging Groups’ Ecotourism

Lee, I Jung; Lu, Li Shu

1287 if it's not one thing its another-Caution Co-Design Kingsley, Christine Mary; Law, Selina

1503 Cross-disciplinary and process-centered: an approach to developing new sound spatialization tools for spherical immersive environments

Mercier-Nguyen, Simon

1515 Reframing at the fuzzy front end of innovation: a prospective proposal

Rudkin, Jennifer-Ellen

Track 13: Design research, NPD, Innovation management and Marketing

Research in innovation tends to focus on management issues and on marketing, often failing to acknowledge the key role of design in the New Product Development process. Our aim is to analyse and understand the role of Design in NPD and its interactions with marketing departments, as well as studying its impact on innovation management, both as an approach and as a function.

Convenors: Céline Abecassis Moedas – Universidade Catolica Portuguesa, Portugal ; Delphine Manceau – ESCP Europe, France

Paper

ID title authors

1178 Designing Brand Strategies for Product-Service Offerings; A Comparative Study between B2C and B2B Settings Liem, Andre

1267 Co-creating the future: design roles, practices and tools for effective customer co-creation

Gemser, Gerda (1); Calabretta, Giulia (2); Karpen, Ingo (1); Welsh, Shahn (3)

1298 The collective unfamiliar: Towards a communal design approach

Skandalis, Alexandros; Daskalopoulou, Athanasia

1341 Does visual communication get through the market to its audiences? Kristensen, Tore; Gabrielsen, Gorm

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1349 The effect of the designer’s approach on the perceived product quality: an exploratory case study

Kok, Barbara N.E. (1,3); Slegers, Karin (2); Vink, Peter (3)

1464 Start up with design – fostering a design-orientated attitude by implementation of design approaches in fresh companies

Niedworok, Anja Antonia; Schlögl, Stephan; Mirski, Peter Joachim

1490 Myth-Based Designs; Applying Holt and Camerons’ Cultural Strategy Approach To New Product Form Durgee, Jeffrey

Track 14: Design Research, Entrepreneurship, and Cultural Innovation – Interdisciplinary Perspectives on Art, Lifestyle, and Scalable Business,

User innovation and advances in on-line information and communication technologies have recently been instrumental in delivering to ever large audiences a vision of “new design”: co-creation by designers and users on an unprecedentelly large scale. New forms of entrepreneurship and innovation feed forward this new design in ways that take on new as of yet hard-to-decipher concepts, such as “experimental mash up”, “trans-media” and “meta-verse”. The new-design and the feed-forward can be evidenced, for example, in high-brow art and design, in new seamless and immersive entertainment and leisure experiences for consumers such as on-line video games and animations, peer-to-peer travel guides, and in meta-verse devices for consumers such as as wearable computing, tablets and smart phones. For this track, we welcome papers sensitive to visions of a new-design playground. To what extent and in which ways are good designers, entrepreneurs and other innovators finding new “sweet spots” where elements of design, high-brow artistic quality, parameters of production and consumer lifestyles recombine in big business and in new cultural meanings?

Convenor: Antti Ainamo – Aalto University, Finland. Stéphanie Cardoso University of Bordeaux 3

Papers

paperID title authors

1201 Design Research and Sense-Making in Culture Intensive Industries: Driving Innovation Through a Design Reading of Cultural Evolutions

Augello, Matteo (2); Bertola, Paola (1); Colombi, Chiara (1); Iannilli, Valeria (1); Vacca, Federica (1)

1216 A design-based approach research on innovation: from pluridisciplinarity to transdisciplinarity.

Mieyeville, Fabien (1,2); Gaultier, Renaud (2); Péché, Jean-Patrick (2)

1253 Framing Play: the Relevance of Game Studies for Design Discipline and the Value of Design Research for Game Design Education Mauger, Vincent

1518 Sensing Budha Khe Rhi: analysis of a Brazilian fashion brand

Szabluk, Daniela (1); Giongo, Marina Anderle (2); van der Linden, Julio Carlos de Souza (3)

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Track 15: Semiotics and design, from initial illusions to new interdisciplinary trends,

Communication, signs, meaning, interpretation and signifying acts are matters of fundamental importance to design. Historically, therefore, its relationship with semiotics has been both intense and impassioned, and also a source of conflict and, occasionally, disappointment. In order to understand whether and how designers and semioticians can join forces to improve the products and services they develop, this track welcomes communications that address one of the three following themes: – the first theme is dedicated to historical and critical approaches: how the relationship between semiotics and design has evolved (hopes, illusion, deceptions, as well as interdisciplinary renewal, etc.) ? – the second theme addresses new approaches in semiotic research, and seeks to evaluate potential benefits of their application to Design Studies. – the third theme focuses on designer-semiotician cooperation, as well as the practical use of semiotics in design, via personal accounts and experiences.

Convenor: Bernard Darras – University Paris 1 Sorbonne, France

Paper ID title authors

1120 HOW ASSOCIATIVE MATERIAL CHARACTERISTICS CREATE TEXTILE REFLECTION

Hasling, Karen Marie; Bang, Anne Louise

1168 Tells and Knowing Things Russell, Keith

1293 The Consequences of Things: The Semiotics and the Pragmatistic Route to Designing

Zingale, Salvatore; Domingues, Felipe

1304 La sémiotique du design et du projet face à l’histoire Deni, Michela

1338 Pragmatic Semiotics In Design Research: La Gaité Lyrique Video Game Center

Krupa, Frederique (1,2,3)

1355 Semioticians and design. Results from an International survey Darras, Bernard 1360 Semiotic and design of use Nicole, PIGNIER

1491 Chronicles of an elusive connection: why graphic designers and semioticians have struggled to form a lasting and profitable alliance. A historical perspective.

Brunel Lafargue, Karen

1510 THE PHOTOGRAPHY IN CONTEMPORARY DESIGN: USE PERSUASIVE FOR ENVIRONMENTAL CAUSES

Spineli, Patricia Kiss (1); Pinheiro, Olympio José (2)

1513 Connecting Objects and Cultural Trends in Coherent Situations: A Pragmatist Approach for Sensemaking of Furniture Design Ruffa, Francesco

1516 Semiotic research in Design furniture: What added value? ZOUAGHI, Salma

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Track 16: Sciences, Design Research & Society – Inventing to worlds to come

The issue of technological innovation has left a profound impact over the last decade, often without reflecting the dimension of usage and need. Even today, technological and scientific artefacts are seen as closed realms in the eye of collective representations. In light of this, dialogue between design and sciences is likely to produce fruitful connections by mirroring their own methodologies and ways of apprehending the world, but also by showing citizens the way to a better appropriation of scientific knowledge. Within this research section, partnerships between scientists and designers will play a key part, as they can illustrate systems of symbolisation and knowledge production that are specific to them. This interaction between design and science will also urge contributors to account for the mechanisms aiming at recognizing design as a powerful epistemologic agent, and not only as a mere vehicle for the representation of scientific artefacts. Last but not least, the role of design as a science facilitator or mediator with society will also be at the centre of our contributions.

Convenor: Catherine Saracco – ENSCI, France

Papers :

paperID

title authors

1221 Designing from the Unfamiliar: How Designing for Space and Extreme Environments can generate spin-off and innovate product strategies

Fairburn, Susan (1); Dominoni, Annalisa (2)

1269 The New Frontier for Sustainable Design in the age of information: Rahm’s meteorological approach to Architecture

Oksel, Yasemin (1); Orhun, Deniz (2)

1415 Learning through a research activity: a design perspective to build pedagogical practices

Gourlet, Pauline (1,2)

1462 A Pragmatics Framework for Design Fiction Lindley, Joseph

THEME C- TOWARDS MORE HUMAN VALUE IN SOCIETY

Track 17: Design in government- The value of design to policy-making and policy implementation,

Design research has looked into the role of design in public and private organizations and explored issues of design in management. Research into the role(s) and place(s) of design in policy-making and in policy implementation, however, is in its infancy. This EAD 2015 track calls for papers that address one or more aspects of design in policy-making and in policy implementation. Relevant questions include (but are not limited to): – how does the design of public services relate to policy-making and/or policy implementation? – what design attitudes can recommend among policy-makers and managers in the public sector? – what design approaches exist and how can they be discussed? – are policy-makers and public managers silent designers? If so, in what way? – what examples are out there and what can we learn

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from them? – isa policy for design education needed and if so, what form should it take? We invite contributors to explore these and other questions through case studies, conceptual essays, and exploratory papers. The aim is to gather a group of interested researchers who may want to pursue this topic post conference.

Convenor: Sabine Junginger – Kolding School of Design, Denmark

Papers :

ID title authors

1119 The Virtual Culture House – shaping the identity of a public knowledge institution

Eriksson, Eva; Wideström, Josef

1138 Design Citizens: Is Education a Catalyst for Systemic Change? DeLevie, Brian

1156 Valuing design in public and third sector organisations

Yee, Joyce S R (1); White, Hazel (2); Lennon, Lindsey (3)

1166 A Study on Industrial Design in Shanghai under the Background of National Enterprise in the preceding period of the 20th century Zhou, Min; Yin, Zhengsheng

1219 « Territorial design» or how to conceive tools of territorial development for public authorities thanks to desing ?

Sagot, Stéphanie (1); Dupont, Jérôme (2)

1257 Diagnostic tools for design policy research

Murphy, Darragh Sean; Raulik-Murphy, Gisele Cristine

1271 Enhancing ‘active co-existence’, in contested public spaces, through co-creation and social engagement. Hadjilouca, Marina

1328 How Mapmaking Informs Placemaking Practices In Detroit Organizations Scherling, Laura Sang Hee

1386 Multi-modal design and the question of legitimacy in public policy deliberations.

BRAUN, Carol-Ann (1); DE CHESSE, Claire (2)

1426 Citizens’ Power With Co-design: Engagement in Urban Development Projects

Niemi, Renita; Sustar, Helena; Kokkonen, Anne

1444 The value of design research in improving crime prevention policy and practice

Davey, Caroline; Wootton, Andrew

1509 Recycle practice as a political act.

Pericu, Silvia (3); Olivastri, Chiara (2); Fagnoni, Raffaella (1)

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1512 Designing with the neighborhood: an experience of participatory design and social communication.

Campagnaro, Cristian (1); Gallio, Veronica Saula (2)

1521 Design for Europe: Employing scenarios to benchmark the effectiveness of European design policy

Chisholm, Richard John; Evans, Martyn David

Track 18: Design and public policy – Social design – The value of design research for societal change and behavioral change

How can design, radically change unsustainable production and consumption? We invite Design Research papers that aim to address the issue through affecting a change or changes in behavior. Submissions may investigate and address a range of questions or topics for example:

- changes to current socio, economic models: should Design Research engage in a political dialectic to bring about a substantial change, as opposed to shedding light on issues through debate or mitigating them on a project by project basis? – is a discursive, inclusive, incremental and pragmatic approach to change or the use of technology the means to achieving a less unsustainable model of consumption and production or is the ever-increasing use of technology part of the problem? – how can Design Research seek to effect change at a more strategic level ?

- is it possible for the developing academic standing and status of Design research to be used to raise the professional status of the Designer, thus enabling more substantial engagement and influence within strategic problem and solution mapping, decision-making and implementation?

Convenor: Peter Jones – Plymouth University, UK

Papers

paperID title authors

1150 A four layer of abstraction communication framework Supporting design dialogue

Bofylatos, Spyros; Spyrou, Thomas

1158 The role of game design in addressing behavioural change Coulton, Paul

1191 Barter, a dimension to think of sustainability

Lo, Chun-wei (1); Wong, Ju-Joan (2)

1239 The Value of Humanitarian Design: the Case of the APIS Project Barbosa, Lara Leite

1270 Blurred Boundaries of Theoria and Praxis: Integrating Critical theory into Design Research Practice in Architecture YILMAZ, AHENK

1339 The Project: From the Idea and the Practice of the Designer to the Reception; The Case of Posters on Food Waste Junger-Aghababie, Mona

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1412 Interior design and social sciences. An applied research on the places caring and hosting asylum seekers and refugees in the city of Milan.

Rebaglio, Agnese (1); Giunta, Elena Enrica (2); Rainisio, Nicola (3)

1414 Using the Persuasive by Design-model to inform the design of complex behaviour change concepts: two case studies

Hermsen, Sander (1); Mulder, Sander (1,2); Renes, Reint Jan (1,3); Van der Lugt, Remko (1,4)

1439

Meta-design of ‘behavioural-meme’ by co-creation of a local, young design students’ community. The empowerment of socially oriented activities and redefining the role of designer in the local context. Case study in Mexico, Puebla.

Ulicka, Sylwia (1); Cruz, Esteban (2)

Track 19: The design approach versus research approach

The research track proposes article submissions for research projects composed by multidisciplinary teams composed of designers (not researchers) & researchers (not designers). Articles must describe a specific research project case where designers are integrated into research teams and its specific impact produced. As a reference Glenn D. Lowry says : Design is a bridge between the abstraction of research and the tangible requirements of real life… a paragon for a constructive and effective synthesis of thought and action”. What impact does this way thinking and working have on the process of an academic research project?

Convenor: Frédérique Pain – Strate, France

Papers

paperID title authors

1117 NEW CONTEXTS, REQUIREMENTS AND TOOLS TO ENHANCE COLLABORATIVE DESIGN PRACTICE

Maciver, Fiona (1); Malins, Julian (1); Liapis, Aggelos (2)

1164 A Proposal for Prospective Method based on Grounded Theory

Rech, Sandra Regina; Maciel, Dulce Maria Holanda

1292 GRASSROOTS MAKER SPACES: A RECIPE FOR INNOVATION? Wang, Ding; Dunn, Nick; Coulton, Paul

1558 (Re)designing the Internet. The limits of network approaches. CHRYSOS, Paris

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Track 20: Design research in industry R&D departments versus design research in academia,

This track will provide the opportunity for practising designers to share their design thinking, their insight into their professional practice and ways in which they develop their own research methodologies. Many designers contribute significantly to the disciplines of design, design education and consumer experience without necessarily having any formal (scientific) training/education in the area of design research. Yet they still contribute knowledge and help to develop our design disciplines. Bringing together practitioners within this academic conference will help the design community to share, learn and become ultimately collaborate with designers from all fields. Design education prepares future professionals for positions that do not yet exist, preparing them for a technological world that has not yet been imagined, and consumer needs that cannot be anticipated. Joining our shared experiences and developing a shared language will strengthen our positions as thought leaders within the wider community.

Convenor: Deana Mc Donagh – University of Illinois, USA

Papers :

paperID

title authors

1133 Fashion Style and Design: Symbolic Meaning and Aesthetic Values

Rahman, Osmud

1215 The value of design in managing Alzheimer Mange, Béatrice

1230 Collaborative Design Processes in Medical Device Development

Privitera, MaryBeth (1); Evans, Mark (2); Southee, Darren (2)

1285 Transparency In Open Innovation: Accounting for ethical challenges in cross-sector design research

Whitcomb, Andrew James

1299 A New ‘T’ for Textiles: Up skilling design researchers to inspire Buying Office staff towards sustainability at Hennes and Mauritz (H&M)

Earley, Rebecca (1); Hadridge, Phil (2); Vuletich, Clara (1); Reitan Andersen, Kirsti (3)

1342 Increasing customer satisfaction and brand differentiation through service design, a case study in the airline sector

Kapralos, Leonidas; Bofylatos, Spyros

1442 Exploring the Future of Workplace Design for Generation Y Workers: A Product-Service System Design Solution

Gulden, Selin

1554 Innovating Innovation: introducing the Rapid Co-creation approach to accelerate breakthrough innovation

Gardien, Paul; Rincker, Maarten; Deckers, Eva

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Track 21: Research-through-Design, creating insight and enabling dialogue through making

The Research through Design approach is characterized by acquiring knowledge through designing, building and building experimental prototypes and evaluating them in context.This approach to research uses the experience of actually designing and building prototypes, using this process as a channel for the transmission of specific knowledge and insights. In this track we propose addressing the values, the specificities, and the challenges inherent to Research through Design, and exploring the role of its output in the societal debate.

Convenors: Pierre Levy – Eindhoven University of Technology, The Netherlands .Aniie Gentes France . Remy Bourganel ENSAD

Papers

paperID title authors

1286 Exploring the Complex: Method development by research through design

Gultekin-Atasoy, Pelin; Lu, Yuan; Bekker, Tilde; Eggen, Berry; Brombacher, Aarnout

1431 Cultural liaisons: investigation of culture related creative practice, design and choreography Kint, J.M.L. (1,2); Klooster, Sietske (1)

1446 Artefact Matters Hengeveld, Bart; Frens, Joep; Deckers, Eva

1476 Fostering Flexible Behaviour in the Smart Grid by Emotional Design

Wessman, Stina Karin Maria (1); Colombo, Sara (2); Katzeff, Cecilia (1,3)

1504 Designing for Participatory Sensemaking Van Dijk, Jelle; Hummels, Caroline

1517 What is ludic about ludic design ? A back and forth between theory and practice. MIVIELLE, CEDRIC

Track 22: Humanities and Social Sciences as constellations of values in the design research and innovation process

What benefits can design research gain from intersecting with Humanities/Social Sciences? How should these intersections be facilitated? We argue that humanities/social sciences provide a constellation of values for design which nurtures research (approach and tools), process (knowledge and skills), innovation (for product, service, communication, environment). The proposition that Humanities/Social Sciences & Design are part of a system of relationships implies that design relates, at the same time, to more than one field within the humanities/social sciences. This provides opportunity for involving the Humanities/Social Sciences in a collaborative approach throughout the design process (i.e. from research to problem setting, to prototyping, etc.). Being a relational system also implies that this is an evolving and open system, where each actor is influenced and transformed by the relationship he establishes with the others. – in line with this premiss, the track asks for researches and projects presentations that provide evidence of this collaborative approach between design

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and humanities/social sciences: – in practice, i.e. along the design process or in the terms of cooperation, responding to such questions as:

x are there some recurring and mutual correspondences among any design process phases and the implicated humanities/social sciences?

x among the humanities/social sciences involved and the (qualities of the) design output or the scope of design? How these cooperation modalities can be explicit and, consequentially, improved?

Within the academic disciplines, responding to questions such as:

- can cooperation among disciplines renovate each discipline in itself? In what ways?

- if it is possible, does this renovation take place at the epistemological or the instrumental level? In its knowledge?

-is this exchange process a bi-directional empowerment (nurturing design through the humanities/social sciences; evolving humanities/social sciences by design)?

At the same time the track asks for systems of evaluating the added value of humanities/social sciences in the design research/processes, through projects presentations that give visibility to embedded “humanistic” knowledge, in the design outputs and in the innovation produced. The projects presentations should respond to questions such as: how can the humanities/social sciences approaches embedded in the design process/outcomes qualities/forms/shapes be made visible? What do the humanities/social sciences contribute to innovation? How does this define any specific skills for the design profession?

Convenors: Elena Formia – Università di Bologna, Italy . Manuela Celi . Eleonora Lupo.

Papers :

paperID title authors

1145 Some notes on interaction between Culture and Design through Mythology and its’ impact on Designers Creativity

Nematzadeh, Hamidreza; Afhami, Reza; Ajdari, Alireza

1187 Narrative Objectification. Processes and Methodology of Value Creation through Story-Telling Tools.

Iannilli, Valeria; Penati, Antonella; Vacca, Federica

1327 DIEGETIC PROTOTYPES IN DESIGN RESEARCH Bosqué, Camille (1); Lagnau, Axel (2)

1352

The Potential of Design Aesthetics

Folkmann, Mads Nygaard (1); Jensen, Hans-Christian (1); Bang, Anne Louise (2); Riisberg, Vibeke (2)

1371

MODELING A CULTURAL IMAGINAIRE THROUGH A GENERATIVE INTERMEDIARY SPACE. A CASE STUDY OF COLLABORATION BETWEEN DESIGN, HUMANITIES AND SOCIAL SCIENCES Bourganel, Remy

1394 Decolonizing Graphic Design Rogal, Maria

1411 Western Design approaches to intercultural community projects

Jaasma, Philemonne Genevieve; Lu, Yuan

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1428 The perceptive behavior in virtual environment of local cultural characteristic region

Wu, Pei-Fen (1); Fan, Kuang-Yi (2); Yen, Shao-Wei (1); Huang, Yi-Kai (1)

1454 The Immersive Effect in Communication of Territory: A New Design Approach to Satisfy Cultural Tourism Demand Scuri, Sabrina

1480 Design and ritual: crossed narratives among design, anthropology and sociology trocchianesi, raffaella; pils, giulia

1529 Memory and discovery.The contribution of humanities to the enhancement of built historical heritage

Caramel, Claudia; Anzani, Anna; Baila, Angela; Guarisco, Margherita

THEME D – DESIGN RESEARCH VALUE FOR ORGANIZATIONS

Track 23: Can design research help measuring design value? (Design index for competitiveness and competitive advantage – Design ROI in design projects – Design scorecard in Design leadership)

An increasingly important question to company managers and designers is, what the Return on Investment (ROI) for design is in general, or how can it be measured (or even predicted) for particular projects? Design investments will have an effect, both on (a) directly on the firm’s profits and cash flows (from e.g., more attractive and cost-efficient products) and (b) indirectly through various intangible factors (e.g., those listed on the firm’s Balanced Score Card). This track welcomes research papers that empirically study or conceptually outline what the direct and indirect effects of design investments are, or how they can be measured. In other words, the papers in this track should help towards measuring design value in ways that can lead to the development and design ROI of measuring instruments which are feasible and generally applicable.

Convenors: Jaakko Aspara – Aalto University, Finland . Fabiane Wolff ( Brazil )

Papers :

paperID title authors

1123 Evaluating design for vulnerable generations - Iterative development of criteria for a design award

Eriksson, Eva (1); Torgersson, Olof (2)

1129 Managing Design Driven Innovation through the use of Design Scorecards

Petersen, Søren Ingomar (1); de Mozota, Brigitte Borja (2)

1204 The creation of a tool to measure and visualise design effectiveness through analysis of shopper/consumer decision making processes.

Marshall, Lesley Carole (1); Pitsaki, Irini (2)

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1240 A critical analysis on the effectiveness of design support programmes in the UK Gulari, Melehat Nil

1295 DESIGN MANAGEMENT FROM THE PERSPECTIVE OF FUNCTIONAL UPGRADING

Manzakoğlu, Bilgen; Er, Özlem

1483 Award as Design Metric: value and meaning

Dutra, Flávia Pimentel; Wolff, Fabiane

Track 24: Design research & strategy & foresight – Design Thinking for New business model – Design leadership and Artistic direction

For 20 years, the business model has become such a design issue that, for instance, strategic management consultants themselves have used the term « business design » to denote the idea of new strategic model. In such an approach, design is not applied to spatial or material objects, but is deployed within the abstract multidimensional area of strategic and managerial manoeuvres. Many transpositions may be established between the capital of know-how accumulated in science and aesthetics of design and in the realm of strategy and management: economy of matter, sobriety, “beauté du geste” as well as creativity within multiple constraints. In that perspective, we suggests contributors analyse, for instance, the emergence of stylistic figures, architectonics of power apparatus (Michel Foucault’s « disposifis de pouvoir ») as well as the constitution of genres and, correlatively transgressive schemata as a matter of design.

Convenor : Rémi Jardat – ISTEC Paris, France

Papers :

paperID title authors

1109 Envisioning the future architecture of knowledge creation Ponzo, Giorgio

1132 Digital design in an international ecosystem: Different approaches to managing design in the East and the West

Hwangbo, Hyunwook (1); Tsekleves, Emmanuel (2); Cooper, Rachel (3)

1142 CO-CREATION IN SERVICE DESIGN PRACTICE Akoglu, Canan

1170 Exploring The Effect of Design Thinking Concept Through Organizations’ Expectations From Designers

Eroğlu, Ilgım (1); Ceylan, Özge (2)

1322 DESIGN SCIENCE FOR THE OPTIMIZATION OF PATIENT PATHWAYS AND DISCHARGE MANAGEMENT: A STUDY FROM A GYNAECOLOGICAL CLINIC IN SWITZERLAND.

Hugentobler, Hans Kaspar; Steffen, Dagmar; Ziegler, Ute

1359 The Times They Are a-Changin’: Future perspectives on design Murphy, Emma (1); Evans,

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industry business models Martyn (2)

1383 Stepping into the future with design interventions

Niinimaki, Kirsi (1); Peltola, Sanna (2); Pekkala, Janne (2); Person, Oscar (1)

1418 The Role of Toolkits in Enabling the Use of Strategic Design in Small and Medium Enterprises (SME’s)

Ballie, Jennifer (1); Prior, Suzanne (2); Kearney, Gemma (3)

1433 Design as power. An exploration into the dark side of design.

Galli, Francesco (1); Maiocchi, Marco (2); Suteu, Irina (3)

1440 Towards an integrative design thinking model Camacho, Maria F.

Track 25: Design research for change towards sustainable development & SRE – Ethics of design research – Design for All – Inclusive design

The 21st century seems to be the era of a new generation of innovation requiring more transformational ways of seeing things, relying on more sustainable and future-driven dynamics. Over the horizon, a major challenge lies in mobilizing people to experimence collectively these new ways of doing things and living their lives. Leaders face huge difficulties in building, sharing and nurturing common understanding about possible futures, in a dynamic and multidimensional approach, so that new trajectories emerge. Design research should address this key strategic issue as a means to enable the transformation of businesses, markets and societies.

Convenor: Sylvie Blanco – Grenoble EM, France

Papers :

paperID title authors

1102 Fashion Sustainability, Versatility and Longevity: Transformable Fashion Design

Gong, Minjie (1); Rahman, Osmud (2)

1112 Universal design, utopia or citizenship respect?

Ulbricht, Vania Ribas (1); Fadel, Luciane (2); Kuntz, Viviane (3)

1195 End-of-life: action by design Butler, Robynn

1212 Processus de solution en design pour une créativité écologique Essid, Amna

1234 Designing Animals Prototyping and experimentation in the Tironi, Martin; Neira, Jose;

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National Zoological Park in Santiago, Chile Hermansen, Pablo

1283 Why designers won’t save the world?

Martinez, Victor Gerardo; English, Stuart

1351 Design for healthcare sustainability: ethical implications of eco-design research

Pereno, Amina; Barbero, Silvia; Tamborrini, Paolo

1410 The inclusions afforded by a value-led design process for technology-nature hybrids in a Walled Kitchen Garden.

Edwards, Elizabeth Ruth (1); Chiasson, Mike (2); Coulton, Paul (1)

1427 Open for Inspection: reflections on the most recent aspect of Homefullness – the campaign for full housing Haslem, Neal Ragnar

1443 FOSTERING SUSTAINABLE USER BEHAVIOUR: EXPLORING MEANING AND ITS CREATION IN PRODUCTS AND SERVICES

Waltersdorfer, Gregor; Gericke, Kilian; Blessing, Lucienne

1471 Social Design Management: Design as an Organizational Tool for Social Business Development PEI, XUE; ZURLO, FRANCESCO

1473 DESIGN FOR ALL: the role of Design as Anomaly for a Changing Paradigma

accolla, avril monica; galli, francesco

Track 26: Enterprise design – Enterprise architecture – Service design research & IT innovation – Design research and information systems – Design empathy

Enterprise design tackles the key challenges companies and other organizations face by addressing them as a strategic design initiative, working in a holistic and coherent fashion. In this context, enterprise can be seen as a purposeful endeavour, an idea shared by the various people involved, and a set of identities, architectures and experiences to be designed. Company Architecture is the established entreprenarial planning practice in many firms today, but often takes a more engineering-oriented approach. This track will bring together enterprise researchers and company designers and architects to elaborate further on how they can help each other.

Convenors: John Gotze – University of Copenhagen, Denmark ; Andrea Resmini – Jonköping Intl Business School, Sweden

Papers

paperID title authors

1137 Strategic Comprehension Driving Risk-Taking & Design Performance

Petersen, Søren Ingomar

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1241 Form is Content: A new approach to exhibition design Wu, Meng

1336 Design - Innovation - Entrepreneurship: the impact of design on project processes and business model generation within "startup" initiatives de Blois, Michel

1378 Systemic innovation design methodology: the comparison of two case studies

Gaiardo, Andrea; Tamborrini, Paolo

1541 Resilient co-creation of value with the consumer. Service design derived forms of value as strategies for subversion. Telalbasic, Ida

Track 27: Design research & semiotics corporate communications , branding

This track is devoted to the relationship between design and semiotics. Semiotics is concerned with signs and meanings, and, as such, has accompagnied design history. We will focus on this association, describe more precisely its methodology, its epistemology and its contribution to the contemporay conception of design dedicated to projects. How can semiotics contribute to the conception of a project ?

Convenor: Anne Beyaert Geslin – Bordeaux 3 University, France

Papers

paperID title authors

1173 The Value of Design and Design Research in Cultural Brands Management

Pitsaki, Irini (1); Marshall, Lesley (2)

1238 COMMUNICATION DESIGN FOR GENDER CULTURES. A RESEARCH AND A DESIGN PROJECT FOR CONCRETE ACTIONS IN THE PLACES OF EDUCATION

Baule, Giovanni; Bucchetti, Valeria; Caratti, Elena; Reina, Marta; Tolino, Umberto

1282 Comment la sémiotique peut-elle aider le designer à concevoir des stratégies d’innovation ? guibourge, jerome

1300 The role of design in the repositioning of a corporate brand

Santos, Fernando Pinto (1); Benker, Andreas (1); Lehtonen, Miikka (2)

1334 La recherche en Design et la sémiotique post-greimassienne guibourge, jerome

1350 semiotics for sale

Quartier, Katelijn; Vandeweyer, Sofie

1379 Corset, girdle, shapewear: the importance of the product name in the lingerie market. Jardim, Marília Hernandes

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1391 The Ethic Design and Semiotics of Objects: Case of Food Packaging Design Guseva, Elena

1475 Coherence in the Design of Official and Unofficial Tourism Websites: Enhancing City Brand

Kim, Seo Young; Boyko, Christopher.T.; Evans, Martyn; Hands, David

1494 Brand design: identity and cultural mediations Chatenet, Ludovic

Track 28: Evaluating Excellence in design research – Creating « the WHOLE as more than the sum of the parts » – Mapping excellence .

Design research can be done by practitioners, academics, in groups, within communities or by individuals. It can take different forms, for example practice-based, theoretical, applied and « blue sky ». Design research uses different approaches and methods, has the ability to transcend and connect disciplines and ultimately creates a variety of different outputs and processes. This diversity and complexity should be celebrated, and makes for a rich research environment. However, this also means that what we view as “excellence” in design research is incredibly varied. This track will explore the notion of excellence, and what this means in design research. What are the metrics? What are the indicators of excellence in design research? How can the design research community lead the way in (re)defining excellence?

Convenor: Emma Murphy – Lancaster University, UK

Papers

paperID title authors

1248 People or Planet? Redefining the Ideological Position for Sustainable Design

Santamaria, Laura; Escobar-Tello, Carolina; Ross, Tracy

1313 Finite Resources: Exploring the Value of Research Amongst American Interior Designers Huber, Amy

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Track 29 a & 29b– Design research on design skills . Open track

Convenor: Brigitte Borja de Mozota – University Paris Sorbonne France

Papers :

paperID title authors

1144 La présence du silence. Le silence comme objet de valeur dans les espaces de production, de consommation GOUDARZI, ZEINAB

1199 Rethinking social experiences and design activities: a framework Townsend, Scott Edwin

1220 Teaching and Supervising Distant Interdisciplinary Design Teams

Lundgren, Sus (1); Ham, Jaap R C (2); Torgersson, Olof (3)

1273 The city audibility and inspection system of urban sound ecology Lu, Ying

1347 Competencies in Design Education Martins, Vinicius Silveira; Wolff, Fabiane

1423 Design Hermeneutics and the Future of Design Methodology Gessmann, Martin

1559 Value of design competencies within an outcomes-based education

Hejazi, Bahar; Borja de Mozota, Brigitte