2019-12-13no071 Monitor's Report.pdf - Zurixx
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Transcript of 2019-12-13no071 Monitor's Report.pdf - Zurixx
Doyle S. Byers, #11440 Cory A. Talbot, #11477 Engels J. Tejeda, #11427 Chelsea J. Davis, #16436 HOLLAND & HART LLP 222 S. Main Street, Suite 2200 Salt Lake City, UT 84101 Telephone: (801) 799-5800 Facsimile: (801) 799-5700 Attorneys for David K. Broadbent as Court- Appointed Receiver
UNITED STATES DISTRICT COURT FOR THE DISTRICT OF UTAH, CENTRAL DIVISION
FEDERAL TRADE COMMISSION, and UTAH DIVISION OF CONSUMER PROTECTION, Plaintiffs, vs. ZURIXX, LLC, a Utah limited liability company, CARLSON DEVELOPMENT GROUP, LLC, a Utah limited liability company, CJ SEMINAR HOLDINGS, LLC, a Utah limited liability company, ZURIXX FINANCIAL, LLC, a Utah limited liability company, CRISTOPHER A. CANNON, individually and as an officer of ZURIXX, LLC, JAMES M. CARLSON, individually and as an officer of ZURIXX, LLC, and JEFFREY D. SPANGLER, individually and as an officer of ZURIXX, LLC, Defendants.
MONITOR’S REPORT Case Number 2:19-cv-00713
Case 2:19-cv-00713-DAK-EJF Document 71 Filed 12/13/19 Page 1 of 21
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On October 1, 2019, the Court entered its Ex Parte Temporary Restraining Order with
Asset Preservation, Appointment of a Temporary Monitor over Corporate Defendants, and Other
Equitable Relief, and Order to Show Cause Why a Preliminary Injunction Should Not Issue (Dkt.
No. 24) (the “Order”). The Order appointed David K. Broadbent as the “temporary monitor for
the Monitored Entities and any of their affiliates, subsidiaries, successors, and assigns, wherever
located,”1 (Order § X), and directed him to submit this Report “prior to the preliminary
injunction show cause hearing set by Section XXII of this Order” with “the Monitor’s findings,
including” the following:
A. The Monitored Entities’ compliance with this Order;
B. An accounting of the Monitored Entities’ financial transactions as they relate to the practices charged in the Complaint or Defendants’ Products;
C. A description of the Monitored Entities’ corporate structures including all parents, subsidiaries (whether wholly or partially owned), divisions (whether incorporated or not), affiliates, branches, charters, joint ventures, partnerships, franchises, operations under assumed names, and all ownership interests of the Monitored Entities.
(Order § XII at 20.)
However, before the Report was submitted, the parties agreed to a Stipulated Preliminary
Injunction (Dkt. No. 54) (the “Injunction”). In light of that stipulation, the Court vacated the
preliminary injunction show cause hearing, (see Dkt. No. 53), thereby eliminating the
1 The Order defined the “Monitored Entities” as the “Corporate Defendants and any other entity that has conducted any business related to the marketing or sale of Defendants’ Products, including receipt of Assets derived from any activity that is subject of the Complaint in this matter, and that the Monitor determines is controlled or owned by any Defendant.” (Order at 7.) The “Corporate Defendants,” in turn, were defined as “Zurixx, LLC, Carlson Development Group, LLC, CJ Seminar Holdings, LLC, and Zurixx Financial, LLC, and each of their subsidiaries, affiliates, successors, and assigns.” (Id. at 6.)
Case 2:19-cv-00713-DAK-EJF Document 71 Filed 12/13/19 Page 2 of 21
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requirement to file the report discussed above. The Injunction also did away with the role of
temporary monitor and, instead, appointed “David K. Broadbent . . . as receiver over the
Receivership Entities with full powers of an equity receiver.” (Injunction at 17 § XIV.)
Following that appointment, the Court requested that Mr. Broadbent (the “Monitor” or the
“Receiver”)2 submit this Report.
REPORT
I. Summary of the Monitor’s work
The Court entered its Order appointing the Monitor on October 1, 2019. That same day,
the Monitor met with personnel from the FTC and Division to discuss gathering information and
documents from Defendants consistent with the terms of the Order. The next day, the Monitor
and his team went to the headquarters of Zurixx, LLC in Cottonwood Heights, Utah, with law
enforcement and personnel from the FTC and Division. Investigators from the FTC obtained
documents, including electronic documents, and the Monitor and his team obtained documents
and began interviews with personnel from the Monitored Entities.
The Monitor’s team interviewed each of the Individual Defendants, as well as the heads
of Zurixx’s departments and various members of those departments. The Monitor’s team
requested and reviewed a significant number of documents, although many document requests
were unfulfilled at the time the Court appointed Mr. Broadbent as the Receiver. The Monitor’s
team also listened to many recorded sales events put on by the Monitored Entities and to many
2 Unless otherwise noted, defined terms are taken from the Injunction.
Case 2:19-cv-00713-DAK-EJF Document 71 Filed 12/13/19 Page 3 of 21
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recorded sales calls put on by the Monitored Entities from both before and during the time of the
Monitor’s appointment.
II. The Monitor’s findings
A. Description of the Monitored Entities’ corporate structures
The Court ordered the Monitor to provide “[a] description of the Monitored Entities’
corporate structures including all parents, subsidiaries (whether wholly or partially owned),
divisions (whether incorporated or not), affiliates, branches, charters, joint ventures, partnerships,
franchises, operations under assumed names, and all ownership interests of the Monitored
Entities.” (Order § XII(C) at 20.)
Defendants develop, market, sell, and fulfill “financial education programs” throughout
the United States and Canada. (Zurixx, LLC. United States Transfer Pricing Documentation for
the 2017 Tax Year, attached as Ex. 1, at 8.) These programs start with free two-to-three hour
preview meetings, characterized by the Monitored Entities as “comprehensive educational
seminars,” which are, in fact, events designed to sell consumers, or “students,” access to paid
three-day workshops. Following the workshops, Defendants sell students additional services:
advanced training camps, coaching services, mentoring services, and summits. Defendant Jim
Carlson confirmed that the following generally represents Defendants’ product funnel:
Case 2:19-cv-00713-DAK-EJF Document 71 Filed 12/13/19 Page 4 of 21
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(Ex. 1 at 13.) Defendants’ programs are tied to, and promoted by, various “celebrities” to provide
real estate, business strategy, entrepreneurship, and coaching and mentoring programs.
The Monitored Entities are comprised of four groups of entities: (1) Zurixx, LLC; (2)
Dorado Marketing & Management, LLC; (3) Brand Management Holdings, LLC and
subsidiaries; and (4) Global Learning Alliance, LLC. As of October 2, 2019, there were
approximately 100 employees of Zurixx, LLC and 20 employees of Dorado Marketing &
Management, LLC. Beyond that, Zurixx, LLC paid several hundred “independent contractors”
over the course of a normal calendar year, which made up about 80% of the Monitored Entities’
payroll.
Turning to the organizational structure, the available ownership information for these
entities was incomplete and, in some instances, inconsistent. That said, the Monitor believes that
these entities are structured as follows:
Preview Workshop
1111 111
Coaching
Mentorship
Advanced camps
Backend support
Case 2:19-cv-00713-DAK-EJF Document 71 Filed 12/13/19 Page 5 of 21
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Zurixx, LLC3
Zurixx, LLC operates events – preview seminars, workshops, summits, etc. – and
fulfillment in the United States and Canada. It does business under multiple names, including
Flipping Formula Education, Success Path Education, Advanced Real Estate Education, Shark
Academy, Advanced Financial Training, Daymond John Success Formula, Financial Education,
In-Source Connection LLC, Premium Corporate Services, Rules of Renovation, USA Loan
Processing, Premium Financial Training, and Launch Academy.
Zurixx, LLC offered a number of educational programs, which it described as follows:
3 The Receiver is not confident that this chart accurately reflects the corporate structure. The articles of organization for Zurixx Financial, LLC say that Carlson and Carlson Development Group, LLC are the members. Also, there are many missing organizational documents. For instance, the Receiver has no corporate documents for CJ Seminar Holdings, LLC, CAC Investment Holdings, LLC, JSS Investment Holdings, or Carlson Development Group, LLC. Also, according to Carlson, the Sofia Reyes Descendants Trust provided an initial cash investment in the business and is now only a “silent partner.” The Receiver continues to investigate this.
James M. Carlson
Carlson Development Group, LLC (UT)
Sofia Reyes Descendants Trust
Zurixx Financial, LLC (UT)
Jeffrey D. Spangler
JSS Investment Holdings, LLC
Zurixx, LLC (UT)
Cristopher A. Cannon
CAC Investment Holdings, LLC
CJ Seminar Holdings, LLC
Case 2:19-cv-00713-DAK-EJF Document 71 Filed 12/13/19 Page 6 of 21
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Success Path Education: This real estate training “workshop teaches participants how to
successfully renovate and ‘flip’ houses by focusing on topics like business planning and goal
setting, asset protection, acquisition funding, and legal entity formation.” (Ex. 1 at 11.) The
program is built around celebrities Tarek El Mousa and Christina Anstead from HGTV’s “Flip or
Flop.”
Daymond John’s Launch Academy: This entrepreneurial workshop is designed to “help[]
prospective entrepreneurs make the transition from an idea to the actual launch of a business,”
and to “teach participants strategies to manage money, position the business, and creat[e] a
legacy.” (Id. at 12.) Daymond John appears as an investor on the ABC reality television show
“Shark Tank.”
The Flipping Formula: This program is similar to Success Path Education in that
“participants learn how to find unlisted properties, which are below market value, obtain
financing, create cash flow, and complete a wholesale real estate transaction in 60 to 90-days.”
The program is a “partnership” with Pete Souhleris and Dave Seymour of the A&E reality TV
show “Flipping Boston.”
Winning the Property War: This educational program provides “flipping and wholesaling
strategies” from Doug Hopkins (of the Discovery Channel series “Property Wars”) and Damon
Line.
Property Bank: Another real estate educational program, Property Bank “teaches
participants how to find growth and wealth opportunities.” The program was created by Mike
Baird (Spike TV’s “Flip Men”) and Greg Herlean (author of “Bank on This”).
Case 2:19-cv-00713-DAK-EJF Document 71 Filed 12/13/19 Page 7 of 21
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Additional educational programs are associated with other celebrities, such as author and
sales trainer Grant Cardone (10X), Robert Herjabec (“Shark Tank”), and Hillary Farr (HGTV’s
“Love It or List It”).
Dorado Group
By agreement, Dorado Marketing & Management, LLC (“Dorado”) provides services to
Zurixx, LLC, primarily marketing, event management, and celebrity contract management.
Dorado also provides administrative executive support for marketing and events.4
4 Dorado is based in Dorado, Puerto Rico. It appears that the tie to Puerto Rico is based on tax incentives related to Puerto Rico’s Act No. 20 of 2012, as amended, known as the “Export Services Act,” “the Act,” or “Act 20,” which established incentives designed to stimulate the development of a wide variety of ventures in Puerto Rico, including the export of services.
James M. Carlson
Carlson Development Group, LLC(PR)
Sofia Reyes Descendants Trust
Jeffrey D. Spangler
JSS Investment Holdings, LLC
Zurixx Financial, LLC(PR)
SO%
Dorado Marketing & Management, LLC
Cristopher A. Cannon
CAC Investment Holdings, LLC(PR)
Case 2:19-cv-00713-DAK-EJF Document 71 Filed 12/13/19 Page 8 of 21
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Brand Management Group
Via its network of wholly-owned limited liability companies, Brand Management
Holdings, LLC (“Brand Management”) contracts with the various celebrities who partner with
Zurixx to put on financial education programs. Brand Management’s network is structured such
that the bottom-level company contracts with celebrities and customers. Because the chart is
difficult to read, below is the ownership structure in bullet-point format:
• Brand Management Holdings LLC (DE)5
o Advanced Education (CA) MGMT, LLC (DE)
Advanced Education (CA), LLC (UT)
o Attainable Events MGMT LLC (DE)
Attainable Events LLC (WY)
o Breakthrough Events MGMT LLC (DE)
5 Indicates state of entity organization.
Attalnable EventsllC
James M.Carlson
Carlson Development Group, LLC (UT)
.,,.
Fast Track Flips MGMTLLC
Fast Track Flips LLC
SO%
JeffreyO.Spangler
NV Wealth Corporation MGMTLLC
NV Wealth Corporation LLC
SO%
Cristopher A. Cannon
Case 2:19-cv-00713-DAK-EJF Document 71 Filed 12/13/19 Page 9 of 21
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o Entrepreneur MGMT LLC (DE)
Success Formula LLC (NV)6
o Fast Track Flips MGMT LLC (DE)
Fast Track Flips LLC (NV)
o High Point Training MGMT LLC (DE)7
High Point Training LLC (WY)
o NV Wealth Corporation MGMT LLC (DE)
NV Wealth Corporation LLC (NV)
o Omni Wealth MGMT LLC (DE)
Omni Wealth LLC (NV)
o Premium Education (CAL) MGMT, LLC (DE)
Premium Education (CAL) LLC (CA)
o Professional Education MGMT LLC (DE)
Professional Education LLC (NV)
o Real Estate MGMT LLC (DE)
Real Estate Education LLC (NV)
o Will to Win MGMT, LLC (DE)
Will to Win, LLC (NV)8
6 This entity contracts with Daymond John and promotes programs ostensibly developed by him. 7 High Point Training MGMT LLC was formerly known as High Point Education MGMT LLC. 8 This entity contracts with Robert Herjabec and promotes programs ostensibly developed by him.
Case 2:19-cv-00713-DAK-EJF Document 71 Filed 12/13/19 Page 10 of 21
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Defendants’ documents reflect that the following Monitored Entities are “inactive or not
needed”:
• Breakthrough Events Mgmt LLC (DE)
• Breakthrough Events LLC (TX)
• Education Annex MGMT LLC (DE)9
• Education Annex LLC (NV)10
• Misc Real Estate MGMT LLC (DE)
• Zurixx Marketing, LLC (WY)
• Continuing Real Estate Education (WY)11
o According to Carlson, this entity was initially created for contracting with
celebrities Tarek and Christina El Mousa, but is dormant and was never used.
Finally, RE Cash Source is a wholly-owned subsidiary of Zurixx Financial, LLC. It was
created to provide bridge loans for students to purchase rental properties from vendors associated
with Zurixx, LLC’s Las Vegas Summit event. According to Carlson, RE Cash Source generated
significant losses and ceased lending in or about 2014. RE Cash Source does still have some
outstanding loans, but does not function otherwise.
9 This entity appears to have been dissolved as of February 12, 2019. 10 This entity appears to have been dissolved as of February 12, 2019. 11 Continuing Real Estate Education was formerly known as Success Path Education.
Case 2:19-cv-00713-DAK-EJF Document 71 Filed 12/13/19 Page 11 of 21
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Global Learning Alliance Group
Global Learning Alliance, LLC was purchased to put on large-scale events attended by
celebrities and customers. Citing lack of profitability, Carlson stated that this business was being
shut down at the time of the Monitor’s appointment.
B. Accounting of the Monitored Entities’ financial transactions as they relate to the practices charged in the Complaint or Defendants’ Products
The Receiver retained Rocky Mountain Advisory (“RMA”) as accounting professionals.
RMA prepared an Accounting Status Report as of October 31, 2019. The Accounting Status
Report is submitted with this Report at Exhibit 2.12
C. The Monitored Entities’ compliance with the Order
The Order imposed a variety of restrictions on the Monitored Entities.
1. Compliance with Section I of the Order
The Court enjoined the Monitored Entities and others from engaging in a variety of
business activities in Section One of the Order:
IT IS THEREFORE ORDERED that Defendants, Defendants’ officers, agents, employees, and attorneys, and all other Persons in active concert or participation
12 Several exhibits to the Accounting Status Report contain confidential information, which is redacted for purposes of this filing. However, the Receiver will provide unredacted copies of the Accounting Status Report to the Court and parties.
James M. Carlson Jeffrey D. Spangler
Global Learning Alliance, LLC
JSS Investment Holdings, LLC
Cristopher A. Cannon
CJ Seminar Holdings, LLC
Case 2:19-cv-00713-DAK-EJF Document 71 Filed 12/13/19 Page 12 of 21
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with them, who receive actual notice of this Order by personal service or otherwise, whether acting directly or indirectly, in connection with the advertising, marketing, promoting, or offering for sale of any goods or services, are temporarily restrained and enjoined from:
A. Making any Earnings Claim, unless the Earnings Claim is truthful and not misleading, and, at the time such claim is made, Defendants: (1) have a reasonable basis for the claim; (2) have in their possession written materials that substantiate the claim; and (3) make the written substantiation available upon request to the consumer, potential purchaser or investor, the Monitor, and Plaintiffs;
B. Misrepresenting or assisting others in misrepresenting, expressly or by implication, that:
1. Consumers who purchase any of Defendants’ Products will receive 100% funding to do real estate deals regardless of their credit;
2. Defendants’ Products allow consumers to make thousands of dollars in profit through real estate investing with little time and effort;
3. Consumers will learn everything they need to know at Defendants’ 3-day workshops to make thousands of dollars in profit through real estate investing;
C. Misrepresenting or assisting others in misrepresenting, expressly or by implication, any other fact material to consumers concerning any good or service, such as: the total costs; any material restrictions, limitations, or conditions; or any material aspect of its performance, efficacy, nature, or central characteristics;
D. Failing to disclose, or disclose adequately, to consumers material aspects of Defendants’ refund policy; and
E. Offering Defendants’ Products for sale without complying with BODA, including filing required information annually with the Division, providing a disclosure statement or prospectus to any prospective purchaser at least 10 business days prior to a purchase, and providing the required warning to purchasers following an earnings representation that: Defendants cannot guarantee earnings or ranges of earning; identifying the number of purchasers who had earned an amount in excess of the amount of their payment; and clarifying what percentage of total purchasers had earned an amount in excess of the amount of their payment.
Case 2:19-cv-00713-DAK-EJF Document 71 Filed 12/13/19 Page 13 of 21
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(Order § 1 at 8-9.)
The Individual Defendants and employees cooperated with the Monitor in interviews.
Responses to requests for documents, computers, and other materials were frequently delayed,
and numerous requests from the Monitor were outstanding upon appointment of the Receiver.
The Monitor had significant concerns regarding the Monitored Entities’ consumer
protection compliance program. Based on interviews with the Monitored Entities’ personnel, the
Monitor understands that the program uncovered violations of consumer protection laws on a
weekly basis from preview events, workshops, and other consumer presentations. While the
Monitored Entities’ personnel indicated that violators were subject to discipline up to
termination, no information was provided to substantiate the use of the disciplinary system.
Moreover, the compliance program did not, apparently, cover tele-sales, a significant source of
business for the Monitored Entities. The Monitor was not able to ascertain further details
regarding the compliance program because Defendants took the position that the content was
protected by the attorney-client privilege.
The Monitor’s team listened to many recorded preview events, workshops, and telephone
conversations that pre-dated and post-dated the Monitor’s appointment. In multiple recordings,
Defendants’ personnel touted their programs as leading to “tons of profits, “excellent profits,”
and similar success. Many customer reviews complained that they were not sold the information
promised, but rather sold other products offered by defendants. For instance, one customer
complained that he paid $2,000 to attend a workshop just to be sold another $20,000 product.
Based on the Monitor’s review, it appears that these types of representations were widespread
and consistent.
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2. Compliance with Section II of the Order
The Court enjoined the Monitored Entities and others “from offering, attempting to
enforce, or asserting the validity of, any Review-Limiting Contract Term.” (Order § 2 at 9-10.)
The Monitor is not aware that any of the Monitored Entities have “offer[ed], attempt[ed] to
enforce, or assert[ed] the validity of, any Review-Limiting Contract Term” in violation of the
Order. (Id.) Ongoing litigation regarding Review-Limiting Contract Terms has been stayed as a
result of the Receiver’s appointment.
3. Compliance with Section III of the Order
The Court enjoined the Monitored Entities and others from releasing or benefitting from
certain customer information. (Order § III at 10.) The Monitor is not aware that the Monitored
Entities have released customer information in violation of this Section of the Order. However,
several coaches have reached out to customers for ongoing training, and the Receiver has issued
cease-and-desist letters in response.
4. Compliance with Section IV of the Order
The Court ordered the Monitored Entities and others to preserve records and assets.
(Order § IV at 11-12.) The Monitor is not aware that the Monitored Entities have violated this
Section of the Order.
5. Compliance with Section VI of the Order
The Court ordered Defendants to “prepare and deliver to Plaintiffs’ counsel and the
Monitor” the following financial information “within three (3) business days of service of this
Order upon them”:
A. Completed financial statements on the forms attached to this Order as Attachment A (Financial Statement of Individual Defendant) for each
Case 2:19-cv-00713-DAK-EJF Document 71 Filed 12/13/19 Page 15 of 21
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Individual Defendant, and Attachment B (Financial Statement of Corporate Defendant) for each Corporate Defendant; and
B. Completed Attachment C (IRS Form 4506, Request for Copy of a Tax Return) for each Corporate Defendant.
(Order § VI at 14.)
The Individual Defendants provided the Monitor with financial statements in the form of
Attachment A to the Order. Defendant Zurixx, LLC provided the Monitor with a financial
statement in the form of Attachment B to the Order. The remaining Corporate Defendants did not
provide this information to the Monitor. Defendants also provided several years of tax returns,
although the Monitor was not provided with 2018 returns for defendants Carlson Development
Group, LLC or CJ Seminar Holdings, LLC.
6. Compliance with Section VII of the Order
The Court ordered Defendants to do the following “within three (3) business days of
service of this Order”:
A. Provide Plaintiffs’ counsel and the Monitor with a full accounting, verified under oath and accurate as of the date of this Order, of all Assets, Documents, and accounts outside of the United States which are: (1) titled in the name, individually or jointly, of any Defendant; (2) held by any Person for the benefit of any Defendant or for the benefit of any corporation, partnership, asset protection trust, or other entity that is directly or indirectly owned, managed, or controlled by any Defendant; or (3) under the direct or indirect control, whether jointly or singly, of any Defendant; [and]
B. Take all steps necessary to provide Plaintiffs’ counsel and the Monitor with access to all Documents and records relating to the Corporate Defendants that may be held by third parties located outside of the territorial United States of America, including signing the Consent to Release of Financial Records appended to this Order as Attachment D[.]
(Order § VII at 14-15.)
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Defendants have not complied with Section VII.A. As to Section VII.B, Carlson executed
a Consent to Release Financial Records form, as well as bank statements from a bank in Puerto
Rico. Other than the asset lists and attachments with the other disclosures, no documentation of
assets, documents, and accounts outside of the United States are verified under oath or appear to
be included in the productions that the Receiver has received.
7. Compliance with Section IX of the Order
The Court enjoined the Monitored Entities and others “from creating, operating, or
exercising any control over any business entity, whether newly formed or previously inactive,
including any partnership, limited partnership, joint venture, sole proprietorship, or corporation”
unless the Monitored Entities or others subject to the injunction “first provid[e] Plaintiffs’
counsel and the Monitor with a written statement disclosing: (1) the name of the business entity;
(2) the address and telephone number of the business entity; (3) the names of the business
entity’s officers, directors, principals, managers, and employees; and (4) a detailed description of
the business entity’s intended activities.” (Order § IX at 15.) The Monitor is not aware that the
Monitored Entities have engaged in any activities that would fall within the scope of this Section
of the Order.
8. Compliance with Section XIII of the Order
The Court ordered the Monitored Entities and others to “provide to the Monitor,
immediately upon request, without need of a subpoena or further order, the following” materials:
A. A list of all Assets and accounts of the Monitored Entities, including Assets of the Monitored Entities that are held in any name other than the name of a Monitored Entity, or by any Person other than a Monitored Entity;
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B. A list of all Assets and Documents belonging to other Persons whose interests are under the direction, custody, or control, or in the possession, of the Monitored Entities;
C. A list of all locations where Documents of the Monitored Entities are located, and the means to access such Documents within five (5) hours of the Monitor’s request;
D. Access to all Documents of the Monitored Entities including, but not limited to, books and records of accounts, all financial and accounting records, balance sheets, income statements, bank records (including monthly statements, canceled checks, records of wire transfers, and check registers), client lists, title Documents and other papers that relate to the practices charged in the Complaint or Defendants’ Products;
E. Access to all computers, electronic devices, mobile devices, and machines (onsite or remotely) and any cloud account (including specific method to access account), electronic file in any medium, or other data in whatever form used to conduct the business of the Monitored Entities;
F. Copies of all keys, codes, user names and passwords necessary to gain or to secure access to any Assets or Documents of the Monitored Entities including, but not limited to, access to their business premises, means of communication, accounts, computer systems, or other property; and
G. A list of all agents, employees, independent contractors, officers, attorneys, servants, and those Persons in active concert and participation with the Monitored Entities, or who have been associated or done business with the Monitored Entities since January 1, 2013.
(Order § XIII at 20-21.) The Receiver is not aware that Defendants violated this Section of the
Order.
9. Compliance with Section XIV of the Order
The Court ordered the Monitored Entities and others to cooperate with the Monitor.
(Order § XIV at 21-22.) As stated above, the Individual Defendants and employees cooperated
freely with the Monitor in interviews. Responses to requests for documents, computers, and other
materials were frequently delayed, and numerous requests from the Monitor were outstanding
upon appointment of the Receiver.
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10. Compliance with Section XV of the Order
The Court enjoined the Monitored Entities and others from interfering with the Monitor.
(Order § XV at 22-23.) The Receiver is not aware that Defendants violated this Section of the
Order.
11. Compliance with Section XIV of the Order
The Court ordered the Monitored Entities and others to provide the Monitor with access
to the business premises and records. (Order § XVII at 23-25.) The Receiver is not aware that
Defendants violated this Section of the Order. As stated above, the Individual Defendants and
employees cooperated with the Monitor in interviews. Responses to requests for documents,
computers, and other materials were frequently delayed, and numerous requests from the
Monitor were outstanding upon appointment of the Receiver.
12. Compliance with Section XVIII of the Order
The Court ordered the Monitored Entities and others to distribute copies of the Order as
follows:
Defendants shall immediately provide a copy of this Order to each affiliate, telemarketer, marketer, sales entity, successor, assign, member, officer, director, employee, agent, independent contractor, client, attorney, spouse, subsidiary, division, and representative of any Defendant, and shall, within ten (10) days from the date of entry of this Order, provide Plaintiffs and the Monitor with a sworn statement that this provision of the Order has been satisfied, which statement shall include the names, physical addresses, phone numbers, and email addresses of each such Person who received a copy of the Order.
(Order § XVIII at 25.) On October 11, 2019, counsel for Defendants provided the Monitor with
the Declaration of James M. Carlson, which, in part, provided, “Section XVIII of the [Order] has
been satisfied. A list of the names, physical addresses, phone numbers, and e-mail addresses of
each person or entity to whom the [Order], to the extent reasonably ascertainable, is attached
Case 2:19-cv-00713-DAK-EJF Document 71 Filed 12/13/19 Page 19 of 21
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hereto as Exhibit A.” (Ex. 3 at 2.) 13 The Monitor does not dispute the assertions in the
Declaration.
Section XVIII of the Order further provides, “Defendants shall not take any action that
would encourage officers, agents, members, directors, employees, salespersons, independent
contractors, attorneys, subsidiaries, affiliates, successors, assigns, or other Persons or entities in
active concert or participation with them to disregard this Order or believe that they are not
bound by its provisions.” (Order § XVIII at 25.) The Monitor is not aware that Defendants have
taken any action in violation of this portion of Section XVIII.
III. Conclusion
The Receiver continues to review information from the Receivership Entities and will
update the Court as his investigation continues.
RESPECTFULLY SUBMITTED this 13th day of December, 2019.
HOLLAND & HART LLP /s/ Cory A. Talbot Doyle S. Byers Cory A. Talbot Engels J. Tejeda Chelsea J. Davis
Attorneys for David K. Broadbent as the Court-appointed Receiver
13 The referenced Exhibit A has not been filed due to privacy concerns.
Case 2:19-cv-00713-DAK-EJF Document 71 Filed 12/13/19 Page 20 of 21
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INDEX OF EXHIBITS 1 - Transfer Pricing Study, etc. 2 - Accounting Report.
2A1 - Bank Account and Merchant Summary.
2A2 - Org. Chart Zurixx.
2A3 - Owner Distributions.
2A4 - Zurixx UT Office Payroll 10-25-19.
2A5 - Zurixx Weekly AP to Pay 10-18-19 JC Final.
2A6 - Daily Financial Monitoring.
2A7 - AMEXCC.
2A8 - 2019 Staff Payroll – Layoffs.
2A9 - Pro Forma showing new pricing model.
2A10 - Zurixx Employee and Vendor Payment Summary.
2A11 - Summary of Financial Statements.
2A12 - 2018-2017 Zurixx Audit.
2A13 - Carlson Signed Financial Disclosure – Redacted.
2A14 - Cannon Signed Financial Disclosure – Redacted.
2A15 - Spangler Signed Financial Disclosure – Redacted.
2A16 - Zurixx Signed Financial Disclosure – Redacted.
2A17 - Transfer Pricing Study, etc. 3 - Declaration of James M. Carlson.
13639836_v2
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Zurixx, LLC.
United States Transfer Pricing Documentation
for the 2017 Tax Year
October 2018
ECONOMICS PARTNERS ----LLC ----
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Table of Contents
I. Introduction ................................................................................................................................... 5
A. Scope......................................................................................................................................... 5
B. Summary of Analysis and Conclusions .............................................................................. 5
1. Overview of Transaction ................................................................................................. 5
2. Summary of Findings ...................................................................................................... 5
C. Report Structure...................................................................................................................... 6
D. Disclaimers .............................................................................................................................. 7
II. Company Overview ..................................................................................................................... 8
A. Zurixx History......................................................................................................................... 8
B. Zurixx Legal Entity Structure ............................................................................................... 8
C. Zurixx Entities ......................................................................................................................... 9
1. Zurixx, LLC (“Zurixx US”) ............................................................................................. 9
2. Dorado Marketing & Management, LLC (“Dorado”) .............................................. 10
D. Products ................................................................................................................................. 11
1. Success Path Education ................................................................................................. 11
2. Daymond John’s Launch Academy ............................................................................ 12
3. The Flipping Formula .................................................................................................... 12
4. Winning the Property War ........................................................................................... 13
5. Property Bank ................................................................................................................. 13
6. Conclusion ...................................................................................................................... 13
E. Value Chain ........................................................................................................................... 14
F. Competitors ........................................................................................................................... 14
G. Functions, Risks, and Intellectual Property ...................................................................... 15
1. Functions ......................................................................................................................... 15
2. Risks ................................................................................................................................. 19
3. Intellectual Property ...................................................................................................... 19
III. Industry Background .................................................................................................................. 20
A. Education and Training Services Industry ....................................................................... 20
1. Industry Overview ......................................................................................................... 20
2. Performance .................................................................................................................... 20
3. Competition .................................................................................................................... 21
B. Sales and Marketing Industry Overview .......................................................................... 21
1. Industry Overview ......................................................................................................... 21
2. Performance .................................................................................................................... 21
3. Competition .................................................................................................................... 21
IV. Functional Analysis .................................................................................................................... 23
A. Introduction ........................................................................................................................... 23
B. Overview of Transaction ..................................................................................................... 24
C. Functions Performed ............................................................................................................ 24
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1. Accounting and Finance ............................................................................................... 24
2. Celebrity Relationships ................................................................................................. 25
3. Marketing ........................................................................................................................ 26
4. Event Planning and Management ............................................................................... 26
5. Sales Support .................................................................................................................. 27
6. Information Technology ............................................................................................... 28
7. Customer Support .......................................................................................................... 30
8. Sales.................................................................................................................................. 32
9. Coaching and Educational Content............................................................................. 33
10. Intercompany Agreements and Financing ................................................................. 34
D. Conclusion ............................................................................................................................. 35
V. Regulatory Overview ................................................................................................................. 36
A. U.S. Transfer Pricing Regulations ...................................................................................... 36
B. The Arm’s Length Principle ................................................................................................ 36
C. Best Method Rule ................................................................................................................. 37
D. Choice of Methodology ....................................................................................................... 38
E. Methods Available and Additional Considerations for Services Transactions ........... 38
1. Overview ......................................................................................................................... 38
2. Benefit Test ...................................................................................................................... 39
3. Methods Available for Services Transactions ............................................................ 40
F. Methods Available for Tangible Goods Transactions ..................................................... 42
1. Comparable Uncontrolled Price Method ................................................................... 42
2. Cost Plus Method ........................................................................................................... 42
3. Resale Price Method ...................................................................................................... 43
4. Comparable Profits Method ......................................................................................... 43
5. Profit Split Method ........................................................................................................ 44
6. Unspecified Methods ..................................................................................................... 44
VI. Economic Analysis ...................................................................................................................... 45
A. Executive Management Fees – North America Search ................................................... 45
1. Selection of the Tested Party ........................................................................................ 45
2. Selection of Years for Comparison .............................................................................. 45
3. Selection of Profit Level Indicator ............................................................................... 46
4. Selection of North American Comparable Companies ............................................ 46
5. Results of the CPM Analysis ........................................................................................ 47
6. Implementation .............................................................................................................. 47
B. Registration Fees ................................................................................................................... 47
1. Summary of Findings .................................................................................................... 48
C. Legal Fees .............................................................................................................................. 49
1. Summary of Findings .................................................................................................... 50
D. Workshop Recruitment Fees ............................................................................................... 51
1. Summary of Findings .................................................................................................... 51
E. Celebrity Management Fees ................................................................................................ 52
1. Summary of Findings .................................................................................................... 53
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VII. Conclusion ................................................................................................................................... 54
A. Overview of Transaction ..................................................................................................... 54
B. Summary of Findings........................................................................................................... 54
1. Executive Management Fees ........................................................................................ 54
2. Registration Fees ............................................................................................................ 54
3. Legal Fees ........................................................................................................................ 54
4. Workshop Recruitment Fees ........................................................................................ 54
5. Celebrity Management Fees ......................................................................................... 55
6. Total Fees ......................................................................................................................... 55
Appendix A: Comparable Company Business Descriptions ............................................................. 56
A. North American Comparable Company Business Descriptions ................................... 56
Appendix B: Comparable Company Financials .................................................................................. 60
A. North American Comparable Company Financials ........................................................ 60
Appendix C: Accept / Reject Matrices ................................................................................................... 61
A. North American Comparables – Qualitative Rejections ................................................. 61
Appendix D: Construction of Executive Management Fees to Zurixx US ...................................... 79
Appendix E: Construction of Registration Fees to Zurixx US ........................................................... 80
Appendix F: Construction of Legal Fees to Zurixx US ....................................................................... 81
Appendix G: Construction of Workshop Recruitment Fees to Zurixx US ...................................... 82
Appendix H: Construction of Celebrity Management Fees to Zurixx US ....................................... 83
Appendix I: Construction of Total Fees to Zurixx US ........................................................................ 84
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I. Introduction
A. Scope
Zurixx, LLC (“Zurixx” or “Company”) engaged Economics Partners, LLC (“Economics
Partners” or “EP”) to analyze certain intercompany transactions and prepare a US transfer
pricing planning study for the fiscal year ended December 31, 2017.
Zurixx develops, promotes, sells, and fulfills financial education programs throughout the
United States and Canada by partnering with well-known financial celebrities to provide real
estate, business, entrepreneurship, and coaching and mentoring programs to consumers.
The analyses described in this report have been conducted in accordance with Section 482 of the
U.S. Internal Revenue Code1 and the Regulations2 thereunder (“Section 482” or the “US
Regulations”). The underlying principle of the Regulations is the arm’s length standard. In
general, a controlled transaction meets the arm’s length standard if the results of the transaction
are consistent with the results that would have been realized had uncontrolled taxpayers
engaged in a comparable transaction under comparable, but uncontrolled, circumstances.
B. Summary of Analysis and Conclusions
1. Overview of Transaction
The intercompany transaction at issue in this report is the provision of certain sales and
executive management services from Dorado Marketing & Management, LLC (“Dorado”) to
Zurixx, LLC (“Zurixx US”). As described in the Functional Analysis section, Dorado provides
sales and executive management services for Zurixx US. During FY 2017, Dorado charged sales
and executive management services fees of $21.14 million to Zurixx US in consideration of these
services.
2. Summary of Findings
a) Selected Method
The Unspecified Method, as described in the US Transfer Pricing Regulations, was applied to
the tested transaction. From the standpoint of Section 482, a method that is unspecified in that it
is not the CUP method, the cost-plus method, the resale price method, the CPM method, or the
1 References in this report to the “Code,” or to particular provisions of the “Code,” refer to the Internal Revenue Code of 1986 (26 U.S.C. § 1 et seq.), as amended, as in effect for the fiscal year ended December 31, 2014. 2 References in this report to the “Regulations,” or to particular provisions of the “Regulations,” refer to the Treasury Regulations (Title 26, Code of Federal Regulations), as amended, as in effect for the fiscal year ended December 31, 2014.
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profit split method and can be applied if it provides the most reliable measure of an arm’s
length result under the principles of the best method rule. Unspecified methods take into
account the general principle that “information be provided on the prices or profits that the
controlled taxpayer could have realized by choosing a realistic alternative to the controlled
transaction.”3
b) Application of the Unspecified Method
Using an unspecified method, EP benchmarked the covered transaction against a combination
of similar internal comparable transactions and comparable external uncontrolled prices and
transactions. These comparable prices and transactions were used to derive a benchmark of fees
representative of arm’s length compensation.
c) Unspecified Method Result
• Using the unspecified method described above, EP calculated Dorado’s median
estimated service fees to total approximately $46.32 million in FY 2017.
d) Intercompany Results
• In FY 2017, Dorado charged approximately $21.14 million in sales and executive
management fees. This result falls outside the benchmarked fee calculation because of a
stressed celebrity brand, specifically Tarek and Christina El Moussa. During FY 2017,
Tarek and Christina announced plans to divorce which negatively impacted their public
image and brand. Zurixx’s Success Path Education seminar is aggressively promoted by
Tarek and Christina and suffered substantial losses as a result. Due to these unforeseen
economic hardships, Zurixx US was only charged $21.14 million. The fee charged is
below the estimated median fee of $46.32 million and is considered arm’s-length.
C. Report Structure
The remainder of this report proceeds as follows.
Section II provides a high-level overview of Zurixx International LLC.
Section III provides an overview of the industry in which Zurixx operates.
Section IV provides a functional analysis of the intercompany transaction.
Section V provides an overview of the relevant transfer pricing regulations applicable to the
intercompany transaction under review.
Section VI describes the transaction and puts forth our analysis.
3 Treas. Reg. §1.482-3(e)(1)
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Section VII summarizes our conclusions.
D. Disclaimers
In preparing this report, we have relied on the information and data provided by Zurixx
personnel, including both written documents and information obtained orally in meetings and
interviews. We have also relied on information available from public, financial, and industry
sources.
We have not independently validated or audited this information. Accordingly, we do not
express an opinion or any other form of assurance thereon. The conclusions set forth in this
report are dependent upon such information being complete and accurate in all material
respects. If the actual facts were to be different from the facts set forth in this report, our
analysis and conclusions might be different.
The applicable law and regulations upon which this report is based is subject to change and re-
interpretation from time to time, and some or all such changes and re-interpretations may have
retroactive effect. In addition, the application of the applicable law and regulations to the facts
and circumstances of the inter-company transactions reviewed in this report may be subject to
examination and adjustment by the local taxing authorities, which are generally empowered to
exercise significant discretion in conducting examinations and proposing adjustments to
transfer pricing results, which may include the assertion of penalties. The conclusions set forth
in this report are not binding on the local taxing authorities, and there can be no assurance that
upon examination the local taxing authorities will accept, in whole or in part, such conclusions.
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II. Company Overview4
Zurixx develops, promotes, sells, and fulfills financial education programs throughout the
United States and Canada by partnering with well-known financial celebrities to provide real
estate, business strategy, entrepreneurship, and coaching and mentoring programs to
consumers. The Company utilizes a multi-phase educational process to equip students with
tools, knowledge and resources that help them be financially successful.
A. Zurixx History
In 2012 Jeff Spangler (President, U.S.) and Chris Cannon (President, P.R.) formed Zurixx with
Jim Carlson (CEO). All three founders had previous experience in the industry and were able to
leverage previous celebrity relationships, employees, and industry “know-how” to launch the
Zurixx business. Since founding the business, Zurixx’s management team has focused on
managing business fundamentals including detailed weekly financial statement reports, weekly
cash-flow forecast as well as other Key Performance Indicators (“KPI”). The Zurixx
management team recognizes that many of its competitors, both current and former, lack a
similar focus which frequently leads liquidation issues that often end up in bankruptcy. This
data-driven approach has become a competitive advantage for Zurixx and is one of the most
important factors in the Company’s on-going success.
B. Zurixx Legal Entity Structure
Figure 1 below shows the Zurixx legal structure as of December 31, 2017.
4 This section was adapted from the Zurixx website and discussions with Zurixx management.
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Figure 1: Zurixx Legal Entity Structure
C. Zurixx Entities
1. Zurixx, LLC (“Zurixx US”)
Zurixx US is a Utah limited liability company, which began operations in February 2012.
Zurixx US’s main operations are located in Cottonwood Heights, Utah. Zurixx US follows a
calendar year and keeps it books and records in U.S. dollars as its functional currency. Zurixx
US is treated as a partnership for U.S. federal income tax purposes.
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2. Dorado Marketing & Management, LLC (“Dorado”)
a) Overview
Dorado’s primary function is marketing, event management, and celebrity contract
management celebrity management. However, Dorado also provides administrative executive
support for marketing and events (see the Marketing and Events Management sections). All
Dorado employees are residents of Puerto Rico. The Zurixx Group management headquarters
are located in Dorado, Puerto Rico. Operations for Dorado began in January 2015. Dorado
follows a calendar year and keeps its books and records in U.S. dollars as its functional
currency.
Dorado has elected to be treated as a corporation for both U.S. federal and Puerto Rican tax
purposes. The Commonwealth of Puerto Rico is a United States territory, not a state.
Consequently, U.S. federal income taxes do not apply generally to income generated by Puerto
Rico corporations as they are treated as foreign corporations not generally subject to U.S. federal
corporate tax rates.
On January 17, 2012, Puerto Rico enacted Act No. 20 of 2012, as amended, known as the “Export
Services Act,” “the Act,” or “Act 20,” to offer the necessary elements for the creation of a world-
class international service center. The Act establishes a legal framework of incentives designed
to stimulate the development of a wide variety of ventures, including the export of services.
Additionally, this law promotes investments in research and development and initiatives from
the academic and private sectors by granting credits and exemptions for these activities.
Further, the Act helps to decrease operational and energy spending for companies moving to
the island to help their operations remain profitable and efficient.
The Act provides tax exemptions and tax credits to businesses engaged in eligible activities in
Puerto Rico. To qualify for Act 20 benefits, a business prepares an application that includes
details about the services it will provide at its Puerto Rican entity including details regarding
employee headcount, wages, projected revenues from providing the services and other similar
financial information required on the Act 20 application.5
5 The Act provides benefits for services provided from Puerto Rico to outside markets. Eligible activities to receive benefits under the Act are services in the following areas: i) research and development; ii) advertising and public relations; iii) economic, scientific, environmental, technological, managerial, marketing, human resources, engineering, information systems, auditing, and consulting services; iv) consulting services for any trade or business; v) commercial art and graphic services; vi) production of engineering and architectural plans and designs, and related services; vii) professional services such as legal, tax, and accounting services; viii) centralized managerial services, including, but no limited to, strategic direction, planning and budgeting, provided by regional headquarters or a headquarters company engaged in the business of providing such services; ix) services performed by electronic data processing centers; x) development of licensee computer software; xi) telecommunications voice and data
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The business submits its completed application to the Office of Industrial Tax Exemption of
Puerto Rico. The decree issued by the Puerto Rican government provides full detail of tax rates
and conditions mandated by the Act and is considered a contract between the Government of
Puerto Rico and the service provider. Dorado filed its application in August 2014 and obtained
its tax exemption decree in January 20156.
Dorado is not subject to any taxes (e.g., dividend tax, tollgate tax etc.) with exception to local
corporate and municipal taxes on its income from its eligible activities in Puerto Rico. Dorado is
also subject to Puerto Rico’s fixed income tax rate established in the tax decree.
D. Products
Zurixx markets and sells workshops and events, online content as well as coaching sessions
focused on teaching students how to invest in real estate and how to become a successful
entrepreneur. The Zurixx target customer is between 35 and 55 years old and is looking for a
way to earn extra money apart from a typical full-time job. Zurixx plans to launch a stock
market education program in 2018 to further expand its educational offerings. While product
lines (i.e., real estate and entrepreneurship) don’t change very often, the brands (i.e., celebrity
endorsements) under the product line umbrellas frequently change to align with market
preferences and interests.
Zurixx has developed certain educational programs branded as the following:
1. Success Path Education
Success Path Education is a real estate training workshop that is built around the “know-how”
and persona of Tarek and Christina El Mousa. This workshop teaches participants how to
successfully renovate and “flip” houses by focusing on topics like business planning and goal
setting, asset protection, acquisition funding, and legal entity formation. Specifically, the
Success Path workshops teach participants the following subjects:
• How to launch a real estate business and generate a profit by flipping, buying
and holding, and wholesaling homes;
• How to find unlisted properties using nontraditional techniques;
• How to utilize participants credit, retirement savings, hard money lenders,
gap funding, and traditional mortgages to fund real estate transactions; and,
between persons located outside of Puerto Rico; xii) call centers; xiii) shared service centers; xiv) medical, hospital, and laboratories services; xv) investment banking and other financial services, including but not limited to asset management, alternative investments, management of activities related to private capital investment, management of coverage funds or high-risk funds, management of pools of capital, trust management that serves to convert different groups of assets into securities, and escrow account management services; and xvi) any other service designated by the Secretary of the Department of Economic Development and Commerce of Puerto Rico.
6 A copies of Zurixx’s Act 20 application and decree are available upon request.
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• How to generate income through wholesale real estate transactions and,
connecting with real estate investors for a finder’s fee.
Participants receive a starter kit including an MP3 player and a compact disc featuring 50 Ways
to Find Your Next Flip.
2. Daymond John’s Launch Academy
The Launch Academy helps participants achieve their goals of becoming a successful
entrepreneur. This workshop focuses on helping prospective entrepreneurs make the transition
from an idea to the actual launch of a business. Further, the workshops teach participants
strategies to manage money, position the business, and creating a legacy. Launch Academy
was introduced to the market during the third quarter of 2015. The topics covered during the
training include the following:
• Validating the business concept;
• Moving toward a product launch with greater speed;
• Engaging with potential customers and transforming them into buyers; and,
• Positioning leaders to efficiently build the business.
The skills obtained during the workshop include mastering the components of a business
presentation, business planning and goal setting, marketing strategy and research, social media
and networking tools, funding acquisitions, and advertising and media. All attendees receive a
starter kit including an MP3 player and Daymond John’s eBooks, Stepping Up for Success and
Perfecting Your Pitch.
3. The Flipping Formula
Pete Souhleris and Dave Seymour built a successful house-flipping business on a formula they
created. Pete and Dave, in partnership with Zurixx, have turned their formula into an
educational program that has helped people start their own successful real estate businesses.
Similar to Success Path, participants learn how to find unlisted properties, which are below
market value, obtain financing, create cash flow, and complete a wholesale real estate
transaction in 60 to 90-days. Participants receive a starter kit including the Ripe or Rotten? DVD
on how to evaluate properties, the Zero to Hero DVD, the Flipping Formula eBook, and the 24
Ways to Profit eBook.
The Flipping Formula helps participants determine the profitability of their prospective
purchases. The formula starts with surveying three months of sales data for comparable
properties within a mile and a two-and-a-half-mile radius. Once a probable post-flip listing
price is determined, the program employs a Maximum Offer for Ownership (“MOFO”)
formula. The formula starts with the post-flip listing price and subtracts an ideal profit
(generally 20 percent to account for the unexpected), an allotment for fees like commissions and
closing costs, and the cost of construction, which is carefully determined after reviewing bids
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from multiple contractors. The formula also incorporates what design trends and products are
important to adding value.
4. Winning the Property War
Doug Hopkins and Damon Line have decades of professional real estate experience and have
put together their flipping and wholesaling strategies into an educational program called
Winning the Property War. This seminar trains real estate agents and investors to: 1) learn to
flip, renovate, and wholesale houses; 2) obtain key real estate information; and, 3) position the
participants to become full-time real estate investors.
5. Property Bank
Mike Baird from Spike TV’s Flip Men and Greg Herlean, best-selling author of Bank on This,
have created the Property Bank real estate training system. This educational system teaches
participants how to find growth and wealth opportunities.
6. Conclusion
Many of the previously described products follow a “product funnel” that seek to steadily
engage customers with additional advanced trainings and products. Figure 2 below illustrates
the product sale funnel that customers typically engage in.
Figure 2: Zurixx Product Funnel
Preview Workshop
Coaching
Mentorship
Advanced camps
Backend supportFree Paid
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E. Value Chain7
Figure 3 below illustrates the value chain executed by Zurixx:
Figure 3: Zurixx Value Chain
F. Competitors
Zurixx competes with other educational programs designed to empower customers with trade
knowledge and capabilities. These programs target individuals seeking a career change or
supplementary knowledge. Table 1 below lists the primary competitors that Zurixx directly
competes against.
Table 1: Zurixx Primary Competitors
Competitors
Evtech Media
Than Merrill & FortuneBuilders
Robert Allen
Rich Dad Poor Dad
FBA
Investools by Ameritrade
MIT Financial/Net Marketing Alliance
Prosper
7 Bullet points with a post note “PR” indicate that it is an activity executed by Dorado. Bullets with a post note “US” indicate an activity executed by Zurixx US.
Brand Development
•Identify celebrity personalities around whom to build a new brand (PR)
•Negotiate legal/contractual relationship with celebrity (PR)
•Perform initial market research – collect and analyze data (US)
Content Development
•Collect information from celebrity, including content, photographs and related information (US)
•Prepare workshop materials and related media for seminars (US)
•Work with stakeholder to refine workshop materials and finalize seminar content (US)
Seminar Delivery
•Initiate sales and marketing campaign in selected markets (US)
•Schedule seminars and deploy field team (PR)
•Conduct seminars and sign-up participants for coaching and mentoring assistance (US)
Coaching & Mentoring
•Develop and deploy multi-media content used in coaching process (US)
•Schedule coaching and mentoring sessions with individual participants (US/PR)
•Execute coaching and mentoring activities including additional services (e.g., accounting and legal) (US)
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Competitors
Armando Montelongo
The Learning Annex
Scott McGileray
Grant Cardone
G. Functions, Risks, and Intellectual Property
1. Functions
Table Two illustrates the division of functions between Zurixx US and Dorado. Differing levels
of functional involvement between Zurixx US and Dorado are determined and represented
using stars in the table below. For example, Accounting & Finance functions are primarily
controlled and performed by Zurixx US through financial statement preparation, cash
management, etc. Dorado performs limited Accounting & Finance functions, such as payroll
processing, which merit an overall weighting of four to one stars. Weightings between Zurixx
US and Dorado sum to equal five stars. A detailed analysis of Company functions and
responsibilities will be described further in succeeding sections within the report.
Table 2 – Division of Functions Between US and Puerto Rico
Business
Function
Function
Description
Zurixx
US
Dorado Functions
Performed by US
Employees
Functions
Performed by PR
Employees
Accounting &
Finance
Corporate finances,
financial statement
preparation, cash
management, payroll,
financial planning
and analysis, and
corporate
expenditures.
★★★★ ★ Corporate finances,
financial statement
preparation, cash
management,
payroll, FP&A, and
corporate
expenditures.
Limited assistance
in payroll
processing.
Celebrity
Management
Identify and manage
up and coming
celebrities who have
developed a brand to
promote company
products and services
- ★★★★★ None. PR performs initial
acquisition of
celebrity
relationships as
well as maintains
oversight of
relationships
management.
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Business
Function
Function
Description
Zurixx
US
Dorado Functions
Performed by US
Employees
Functions
Performed by PR
Employees
Coaching &
Mentoring
Manage the coaching
relationship and the
material provided on
the online educational
platform
★★★★★ - Manage coaching
relationships and
develop
educational
material and online
content.
None. (see legal
functions for some
functions
associated with
educational
material)
Customer Service Inbound
communication from
seminar participants
and attendee
registrants. Outbound
communication with
attendees and
registrants who did
not attend.
★★★ ★★ Functions shared
equally between
the US and PR.
Functions include
inbound, outbound
and ad hoc
customer support.
Exceptions for US-
only functions
include contract
compliance and
high-level direction
and approval.
Functions shared
equally between
the US and PR.
Functions include
inbound, outbound
and ad hoc
customer support.
Content &
Graphic Design
Creates designs and
scopes the market in
order to incorporate
Celebrity image into
the developing brand.
★★ ★★★ Marketing team
performs routine
functions to design
content around
brands. US
executes CEO
strategy and how
seminar materials
relate to products
High level
direction from CEO
who resides in PR.
Strategy and
content execution is
performed in PR
and strategy is
disseminated to the
US.
IT Infrastructure
& Software
Development
Manages both
hardware and
software technology
solutions for the
Company
★★★★★ - Hardware and
software
infrastructure,
software
development, help
desk support, and
data storage.
None.
Event Planning Book events, arrange
venues, schedule
- ★★★★★ None. PR organizes,
books all events,
schedule venues
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Business
Function
Function
Description
Zurixx
US
Dorado Functions
Performed by US
Employees
Functions
Performed by PR
Employees
presenters, and
coordinate with the
Marketing team for
current and future
events
and speakers, and
coordinates with
marketing team to
plan future events.
PR Makes the
decision on event
locations as well.
Event Execution Follows up with any
issues after event
planning. Additional
materials, needs, etc.
- ★★★★★ None. Manage event staff,
ensure that each
event has needed
supplies and
equipment, and
provides technical
support.
Coordinate event
supplies logistics
with Turnkey.
Executive
Leadership
The CEO and
President, both reside
in Puerto Rico, work
to identify up and
coming celebrities ,
capital allocations,
marketing strategy,
customer acquisition,
etc.
★ ★★★★ The GM of the US
office directs the
day-to-day
activities of the US
employees under
the direction of the
CEO who resides
in PR. Performs
routine services
functions for day-
to-day
management
Ultimate executive
leadership comes
from the CEO in
PR. The President
of the PR office
provides direction
relating to day-to-
day activities in
Puerto Rico as well
as celebrity
relationships.
Legal &
Compliance
Compliance review
and litigation
preventative
measures.
★ ★★★★ The US leadership
will occasionally
work with outside
legal counsel on ad
hoc issues.
In-house counsel
provides advice on
coaching and
mentoring content
for compliance and
regulatory issues.
Legal team reviews
training materials
and seminars for
legal compliance
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Business
Function
Function
Description
Zurixx
US
Dorado Functions
Performed by US
Employees
Functions
Performed by PR
Employees
Marketing Coordinating drafting
and production of
printed material.
Manages and creates
graphic design, video
promotions, and
associated marketing
materials.
★ ★★★★
Under the direction
of the CEO in
Dorado, the US
performs routine
checks on
marketing
message, copy, and
construction.
Registrant
marketing, event
promotion, event
execution, and
customer sourcing.
Builds the
marketing brand,
content,
promotions and
materials for
customer sourcing
initiatives..
Sales Inbound/Outbound
sale, Roadcrew;
Educational Programs
Telesales; and,
Backend Services
Telesales.
★★★★★ - Roadcrew,
educational
program sales and
back-end sales
support. These
employees are
mostly contractors.
Although sales are
generated in Puerto
Rico, there are very
minimal, if any,
sales functions
performed in
Puerto Rico.
Sales Team
Recruiting
Identify and recruit
trained presenters for
its workshops, events
and coaching sessions
- ★★★★★ None. Recruitment center
where Dorado
contacts and
contracts with
qualified speakers
for specified
engagements.
Supply Chain Supply chain ensures
all materials are
available for seminars
and products
★ ★★★★ Coordinating
marketing
materials with
Turnkey.
Heavy
coordination with
Turnkey on events.
Formulates strategy
for supply chain
functions.
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2. Risks
Table Three illustrates the division of risks between Zurixx US and Dorado.
Table 3 – Enterprise Risk Matrix
Risk Type Risk Description Zurixx US Dorado
Product-Related
Risks
Customer returns ★★★★★ -
Product liability ★★ ★★★
Market Risks Cyclical demand ★ ★★★★
Celebrity PR / Image - ★★★★★
Competitive risks ★ ★★★★
General Business
Risk
Operations Risk ★★½ ★★½
3. Intellectual Property
Table Four illustrates Intellectual Property that has been developed and maintained by Zurixx
US..
Table 4 – Enterprise IP Matrix
IP Description
Seminar Content Videos and other content on Moodle.
All content that is printed by Turnkey
Trademarks/Tradenames All real estate and entrepreneurship brands;
Zurixx trademarks/tradenames
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III. Industry Background8
Zurixx operates in two broad industry categories: Education and training services industry;
and, sales and marketing industry. Though Zurixx operates in each industry simultaneously,
each industry has unique characteristics and is analyzed separately in this section.
A. Education and Training Services Industry
1. Industry Overview
Companies in the education and training services industry include business and secretarial
schools; technical and trade schools; and providers of tutoring, exam preparation, and other
workshops and seminars. Educational services are typically marketed to both businesses and
individual consumers.
Industry demand is driven by several factors, but employment trends, changes in disposable
income and demographic trends are the primary drivers of industry performance. It is
estimated that the educational services sector will grow at an annualized rate of 1.3 percent over
the five years through 2023.
The primary disciplines and schools that attract students include technical and trade schools,
business schools and information technology training. Technical and trade schools include
cosmetology, flight, real estate, bartending, apprenticeship, and professional development
institutions. Business and computer training programs offer secretarial, court reporting,
software programming, and computer networking courses. Other services include fine arts
schools, sports and recreation instruction, language schools, exam preparation and tutoring,
and driving schools.
2. Performance
Part of the educational and training services industry includes trade schools and primary
educational institutions which are subsidized by government programs. Increased government
funding is expected to drive some of the growth in the industry. However, increased access to
the internet and online programs will tighten competition and may constrain revenue growth.
Finally, disposable income is expected to increase at an annualized rate of 1.9 percent between
2018 and 2023. As a result, consumers will be more likely to spend discretionary income on
additional services and goods, including educational services. Steady unemployment rates will
likely push individuals to seek education and other sources of income to supplement their
needs.
8 Industry information obtained in conversations with management as well as from the following sources: • IBISWorld Industry Reports - 61 – Educational Services in the US • IBISWorld Industry Reports – OD5848 – Marketing in the US
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3. Competition
Postsecondary and other educational programs are subject to intense competition due to the
variability and multitude of substitute products. Because of web platforms and software
programs, this competition has increased as consumers are no longer limited to educational
programs that are within their physical or geographic proximity. Success in this sector is driven
by reputable brand name and image, access to skilled instructors, and economics (e.g., cost of
training, potential return on investment etc.). Some sectors within the industry are subject to
additional government regulations and therefore require additional investments and costs to
comply with these requirements.
B. Sales and Marketing Industry Overview
1. Industry Overview
Companies in the sales and marketing industry create advertising campaigns, implement public
relations campaigns, and engage in media buying, among other advertising services. Major
services are advertising for print, broadcast, and online media, direct marketing, and public
relations. Other services include display advertising, media buying, and media representation.
The primary goal of sales and marketing consultants is to provide assistance to strategy,
planning, pricing, market evaluation, customer analysis, competitive analysis, product
development and forecasting.
2. Performance
Demand for advertising and marketing services comes largely from individual and corporate
businesses that sell consumer products, entertainment, financial services, technology, and
telecommunications services. Demand for industry services is linked to the availability of
financial resources and other discretionary expenditures by businesses and individuals. The
profitability of individual companies depends on creative skills and maintaining client
relationships. Increased broadband connectivity has driven the availability of products and
therefore increased competition. This has translated to strong demand for advertising and sales
services that has increased revenue growth to 1.9 percent in 2016. Overall, the marketing and
sales industry has grown due to a bolstered economic recovery and increased levels of excess
cash to spend on consultancy services. Level of demand for marketing and sales consultants is
typically linked to the economic cycle.
3. Competition
The marketing and sales consulting industry is fragmented and consists of numerous small
firms that tend to service niche markets. However, the industry still contains several larger
companies such as advertising multinationals and large consulting firms that are responsible for
a large portion of industry revenue. Larger businesses include Accenture Ltd., McKinsey &
Company, Publicis Groupe and WPP PLC. Good consulting firms operative effectively when
they have access to a highly skilled workforce and establish a well-known brand name.
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Consultants are valuable due to their distinguished experience and expertise. Companies that
can recruit and manage talented employees and industry experts will likely see better customer
results. As companies become more globalized, product offerings will expand into other areas
of consultancy and expertise. Smaller firms and businesses will have to set apart their services
by offering enhanced knowledge and greater customer service.
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IV. Functional Analysis
A. Introduction
A functional analysis is an analysis of a company’s operations and business processes that
identifies the key sources of economic value that pertain to each intercompany transaction. A
meaningful functional analysis focuses primarily on the contributions to economic value on
each side of an intercompany transaction, rather than simply cataloging the functions
performed by each entity that participates in a given transaction. As such, a functional analysis
is essential to the development and documentation of intercompany transfer prices, because it
provides the information necessary to evaluate how economic value is created, and how a
transfer pricing structure should distribute that value.
In general, a firm’s stock of assets, or flow of functions performed over time, can be
characterized as either “routine,” or “non-routine.” Routine assets and functions are typically
fairly standard, re-deployable, and general in nature. These are assets or activities that have a
clear opportunity cost in the open market, and which in equilibrium would earn a competitive
rate of return (also referred to as a “routine” rate of return, or a “normal” rate of return).
Routine assets and functions are, as the name implies, amenable to benchmarking.
Often, the activities and assets associated with distribution or standard manufacturing are
viewed as routine. To the extent that these assets and functions can be redeployed to a higher
valued use if they are unable to generate an adequate rate of return when used within the
related party system, the assets are likely to be routine in nature. Distribution companies
typically realize a measurable, and somewhat predictable, level of profitability because they
operate in a competitive market – made so by the non-unique nature of the distribution
function. Many routine manufacturing companies operate in a similar environment, for similar
reasons. Other activities that are typically thought of as routine include administrative
functions, certain routine marketing functions, and accounting functions.
By contrast, non-routine assets and functions are in some way non-standard, usually non-re-
deployable, and relatively unique. Non-routine assets and functions create a barrier to entry or
market niche for a company. Essentially, these functions represent strategic investments by a
company. Should the investments succeed, the company earns economic rents (profit in excess
of the competitive rate of return). Should the investments fail, the investment cost is not
reimbursed, and the company typically earns a routine rate of return, or less. In short, non-
routine assets and functions represent investments by a company in an attempt to garner a
competitive advantage over its rivals.
The fact that non-routine intangibles are, by definition, unique or non-replicable in some way,
makes it difficult to provide a list of general “classes” of assets that are non-routine. However, a
somewhat ad hoc list of specific examples of non-routine assets is certainly possible. Often,
research and development activities directed at the creation of a competitive advantage are non-
routine. Similarly, marketing activities that create strong brand name identity, or consistently
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profitable customer relationships, can be thought of as non-routine. In many cases, brand
intangibles, whether in-licensed or self-developed, contribute to economic profit. So-called
“asset specificity,” whereby a firm creates a production process, design set (for example,
through engineering), or physical asset base, that is tailored to a long run economic relationship
with a specific customer or set of customers, is also non-routine. Finally, activities that create a
strong position in a niche market, such as market identification, product design, and specialized
sales activities, can be non-routine in nature.
A key purpose of the functional analysis process, then, is to draw a relation between a
company’s activities and assets, and economic value. In many cases, this mapping is greatly
facilitated by classifying activities and assets as routine and non-routine. In short, drawing on
the results of the functional analysis, the final conclusions of a transfer pricing analysis should
be roughly consistent with the identification of the two categories of functions, assets, and risks.
Transfer prices should reward routine activities at a level that is roughly consistent with, or
commensurate with, their opportunity cost. Consequently, any residual profit or loss should
flow, or accrue, to non-routine activities and assets.
B. Overview of Transaction
The intercompany transaction at issue in this report is the provision of certain services,
including marketing, public relations, consulting, event management, celebrity management
and administrative support for marketing and events (“covered services”) from Dorado to
Zurixx US. Details are given in the “Master Services Agreement”9 effective January 1, 2015 and
is available upon request. During a given fiscal year, Dorado charges Zurixx US for its covered
services.
C. Functions Performed
This section provides a summary of the functions performed by the parties to the controlled
transactions. These functions are classified in nine categories: (1) Accounting and Finance; (2)
Celebrity Relationships; (3) Marketing; (4) Event Planning and Management; (5) Events
Support; (6) Information Technology; (7) Customer Support; (8) Sales; and, (9) Coaching and
Education.
1. Accounting and Finance
The accounting and finance team manages all corporate finances, including financial statement
preparation, cash management, payroll, financial planning and analysis, and corporate
expenditures. This includes the accounting and finance functions for both Zurixx US and
Dorado. The team consists of the CFO, Controller, and five staff accountants, all based in the
US.
9 Additional details regarding the “Master Services Agreement” can be found in Table 6 of this report.
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a) Payroll
Payroll for the entire company is processed weekly by the accounting team. The payroll and
commissions are calculated in the US. Zurixx US holds a bank account for US payroll and a
separate account for Puerto Rico payroll. The Controller works with the Puerto Rico Office
Manager and an outsourced payroll company to coordinate payroll for the Puerto Rico
employees. A different third-party payroll company is used to process payroll for all US
employees.
2. Celebrity Relationships
Celebrity relationships are maintained by executives who reside in Puerto Rico.
The executives spend about 60 percent of their time maintaining existing celebrity relationships
and the remaining 40 percent identifying and negotiating new celebrity contracts. The CEO and
President, both reside in Puerto Rico, work to identify up and coming celebrities who have
developed a brand and following through television programs and other social media channels.
Ideally, entering into contracts with new and up-and-coming celebrities as they are just starting
to gain popularity is the most effective and cost-efficient approach to developing a new
celebrity brand. The process for signing a new celebrity involves several steps:
• The President makes initial contact with the celebrity, either directly or through his/her
agent by phone
• The President presents the proposed arrangement and discusses the contractual terms.
• The celebrity or his/her agent will meet in-person with the President to finalize
contractual terms and conditions.
• The celebrity will attend a Zurixx-sponsored event to better understand the business
model and how his/her product offering will be packaged and presented to the public.
• The final contract is signed and the content for the program is developed, tested and
finalized.
Zurixx US pays celebrities a commission based on the sales made of their respective brands.
Celebrities earn, on average, a five percent commission on sales related to his/her training
program. Most celebrity contracts have three-year terms, with an additional auto-renew at the
fourth year. Celebrity contracts are entered between the celebrities themselves and Zurixx US.
A considerable amount of time is spent by the executive team in Puerto Rico maintaining
celebrity contracts. Celebrities often request information about how their brand is performing as
well as how his/her brand is perceived in the marketplace.
Zurixx maintains a reserve for legal costs and sales declines as a result of celebrity relationships
that deteriorate.
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3. Marketing
There are 12 members of the marketing team, including a Marketing Director. The Marketing
Director oversees the day-to-day activities of the marketing team as well as the events team,
which is headquartered in Puerto Rico. Ultimately, the CEO provides oversight and direction to
the marketing team. The CEO, who physically resides in Puerto Rico, has developed the
marketing models and associated business processes that help guide the overall marketing
strategy of Zurixx.
a) Marketing Activities
The marketing team spends a considerable portion of its time coordinating the drafting and
production of printed material with an external vendor. Additionally, the team manages and
creates graphic design, video promotions, and associated marketing materials.
The marketing team utilizes a mix of both targeted direct mail and digital marketing campaigns
to promote its educational seminars in the US and Canada. The team also tracks and analyzes
demographic and lifestyle data for key North American markets where the Company will offer
its training seminars. The data analytics helps the Company to better identify and message its
offering to target attendees.
In addition to its customer analytics, the marketing team also performs ongoing studies
regarding the use of celebrities to help attract participants to the Company’s seminars. These
studies show that sales increase by 10-15 percent as a result of using a celebrity brand as
compared to a non-branded, non-celebrity event. The majority of market research work is
organized and led by the CEO in Puerto Rico.
b) Public Relations
Zurixx outsources most of its public relations efforts to external vendors, including Big Leap for
online reputation, Avalaunch Media for digital public relations and content writing, Venable for
Federal Trade Commission (“FTC”) consulting, and Levick for public relations legal advice. The
Marketing team also employs an in-house Public Relations Director.
c) Marketing Intellectual Property
Zurixx US owns all images and photos that are generated by the Marketing team. However, if a
celebrity provides his/her image and allows the Company to use it to market training seminars,
the celebrity retains ownership of these photos and images. To date, the Company hasn’t taken
any legal action on trademark or tradename infringements.
4. Event Planning and Management
The Events team is in located in Puerto Rico and is comprised of six team members. The
Department’s primary roles are to book events, arrange the venues, schedule presenters, and
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coordinate with the Marketing team for both current and future events. The Company uses a
third-party travel agency to book travel for the roadcrew and presenters.
Events in the same geographic region are spaced out according to the type of event and brand.
For example, Daymond John entrepreneurship events occur in the same geographic region
about every three months. The real estate events, however, only occur every six months in any
given region.
a) Events Intellectual Property
The events team in Puerto Rico owns all intellectual property related to the calendar of future
events and approved vendor lists. The events team takes precautions to protect this IP from
competitors (i.e. the Company does not want its competitors to schedule a competing event at
the same time and in the same geographical location). Additionally, the Company receives bulk
venue discounts with large hotel chains. While price is important when selecting venues, the
quality of the venue for a particular event is more important to the events team. All
relationships with large hotel and venue chains are managed from Puerto Rico. Given the
highly competitive nature of the industry, the events team also encourages venues to sign non-
compete and non-disclosure agreements.
b) Dorado
The Dorado events team works closely with the marketing, equipment, and sales teams to
ensure all necessary materials and equipment (e.g., audio and video equipment, Point of Sale
terminals etc.) arrive at an event site according to schedule. Additionally, all events team
members are required to attend at least one event (e.g., preview, workshop, etc.) in the US as
part of their initial and ongoing training.
c) Canada
During a given year, the events team will schedule and conduct multiple events in several
Canadian cities, including Toronto, Montreal, Ottawa, Calgary and Edmonton. The process for
booking events in Canada is similar to the process for booking events in the US, with a few
minor differences. For example, due to delays in crossing the Canadian border with AV
equipment, the Company will rent this equipment directly from the venue. Dorado is
responsible for scheduling and booking events in Canada.
5. Sales Support
The sales support and management team manage the roadcrew, event directors, and speakers,
and ensures that each event has the needed supplies, equipment, AV equipment and provides
ongoing technical support. Although Zurixx US interacts with hotels and venue staff
occasionally, the relationship with venues is owned and managed by the events team. The
exceptions to this are specialized events when more technical support and coordination with
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venue staff is needed, including the annual Vegas event and various advanced camps held
throughout the year.
a) Turnkey and Printed Materials
The sales support team works closely with Turnkey Inc., a third-party printing and logistics
company, to manage the printing and shipping of educational materials for each event. Preview
kits, brochures, bound books, handouts and order forms are distributed at preview and
workshop events. Each item includes the brand and logo of the event.
The sales support team does not maintain an inventory of printed materials at its office or a
warehouse, this is done to help manage printing and storage costs. Dorado works closely with
the marketing team to determine the amount of printed materials needed for each event based
on projected attendee counts. Turnkey maintains sufficient inventories of the various printed
materials and will ship these items directly to the venue site when notified by Dorado to do so.
Turnkey holds title to and risk of loss of the printed materials until the material is distributed to
students at events. After each event, any excess materials that are reusable are mailed back to a
Turnkey location for use at a future event and all unusable materials are discarded.
b) Dorado
The support team is highly integrated with the Puerto Rico-based events team in coordinating
and planning events. The two teams communicate regularly. While the events team plans and
authorizes events, the support team carries out the events.
6. Information Technology
All IT functions and software infrastructure development efforts are managed by the IT team,
which is in the US. The IT team manages both hardware and software technology solutions for
the Company. There are two IT employees, a director of IT and a help desk specialist.
a) Computer Hardware
Most hardware components are managed and maintained by the Zurixx IT team. The
Company’s primary data server is in Utah with an additional server located at its Puerto Rico
office. The Company integrates call center phones with various software systems to track
customer interactions.
The team outsources all hardware installation, configuration and maintenance related to CISCO
products.
b) Software
Zurixx employees use both off-the-shelf and customized software in conducting the day-to-day
operations of the business. All the software customizations are performed by the IT Director,
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except for the custom EMS software, which was outsourced to an independent software
developer. The outsourced developer has also spent a small amount of time integrating the EMS
with Moodle and Sugar CRM.
Table Five lists the software applications used in the business.
Table 5: Zurixx Software
Name Third-party
vs in-house
software
Level of
customization
Purpose Internal vs
Customer-
facing
Windows Third party Off the shelf Operating system Internal
Office Third party Off the shelf Productivity, email,
etc.
Internal
Linux Third party Off the shelf Operating system Internal
VMware Third party Off the shelf Data Infrastructure
& storage
Internal
Lansweeper Third party Off the shelf Help desk and asset
management
Internal
Infusionsoft Third party Off the shelf Marketing Internal
Sugar CRM Third party Highly customized CRM and central
database
Internal
Microsoft
Dynamics GP
Third party Customized Accounting Internal
Access & SQL
server
Third party Customized Accounting Internal
Moodle Third party Customized Online learning
content
management
Customer-
facing
Asterisk Third party Customized Phone system
management
Internal
Zpay In-house Highly customized Payment processing Internal
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Name Third-party
vs in-house
software
Level of
customization
Purpose Internal vs
Customer-
facing
Event
Management
Systems (“EMS”)
In-house
(outsourced)
Highly customized Event management Internal
c) Dorado
Zurixx US provides IT support and infrastructure to Dorado. When Dorado was formed, the IT
Director traveled to Puerto Rico to setup and configure the network and server located there.
The IT team periodically travels to Puerto Rico to perform network maintenance and hardware
upgrades. The US help desk provides support for all Puerto Rico employees and manages data
storage and hardware for Dorado. When new hardware is needed in the Puerto Rico office, the
IT team purchases and configures the hardware in the US and then ships the hardware to
Puerto Rico. The Puerto Rico office has its own server.
Dorado is highly integrated with all the software systems managed by Zurixx US. They access
all company data through Sugar CRM and a private VPN portal.
7. Customer Support
The customer service department performs two primary functions: 1) Inbound communication
from seminar participants and attendee registrants; and, 2) outbound communication with
attendees and no-shows. Currently, 75 percent of customer communications are phone calls
with the remaining 25 percent of customer interactions occurring via email. Each inbound and
outbound call is tracked in the Company’s highly-customized Sugar CRM platform.
Additionally, for legal and training purposes, each inbound and outbound call is recorded on
Asterisk, a third-party phone management system, to ensure quality and compliance with all
government rules.
Between the US and Puerto Rico, there are 18 full-time employees in the customer service
department, including a US director, a US supervisor and a Puerto Rico supervisor. The
customer service team expanded its operations to Puerto Rico in January 2016 and the team is
now highly integrated between both locations. Both teams have access to the same customer
information and software tools. The Customer Service Director manages and oversees the
department’s operations in both locations and works closely with supervisors in each location.
Although the two supervisors reside in different geographies, each is responsible for overseeing
the work done by team members in both the US and Puerto Rico.
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a) Inbound Communications
When current or prospective customers contact the Company they are directed first to the
customer support team. There are various reasons that people contact the company, but most of
the calls and emails are questions from current customers about products and events they have
already purchased.
Because the customer support team has employees in both the US and Puerto Rico, the hours of
operation for the department are extended past normal business hours. Between 7:00 and 9:00
AM Mountain Time, all calls are routed by the company’s phone system, Asterisk, to the
customer support team in Puerto Rico. Between 9:00 AM and 4:00 PM Mountain Time, calls or
emails are routed to either the US team or the Puerto Rico team, depending on availability. All
customer emails are placed in a queue that either team can answer at any time.
b) Outbound Communications
Shortly after a customer purchases a product, the support team will contact the individual to
welcome the customer and verify that all the contact information is correct. Additionally, the
support team will contact all event attendees to ensure that the attendees are satisfied with their
participation and purchase of training materials. It is important to note that these follow-up
calls are not sales calls. While the sales department also calls event participants as part of the
sales process, the customer service employees do not sell additional products to customers.
Rather, the customer service department uses outbound calls to ensure quality and customer
satisfaction.
Another function performed by the customer service group is contract compliance. When a
customer purchases additional training or materials, he is placed in an online queue in Sugar
CRM for a follow up discussion to review the online contract. As soon as a customer signs the
online contract, the sale is finalized, and the customer’s credit card or bank account is charged
for the seminar or product. Because it is more complex than normal communication, contract
compliance is primarily performed by the US team.
c) AD Hoc Requests and Refunds
The customer support team is also involved in various ad hoc inbound and outbound
communications as needs arise, such as changes in venues or refunds. Every time a customer
calls in for a refund, a “case” is created. For smaller cases, the refund is immediately paid. For
larger refunds, the case goes to a “Saves” team, which tries to dissuade people from canceling
and seeking a refund. The “Saves” team is comprised of four US employees. Although most
refunds can be issued without approval, large refunds must be approved by the director.
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d) Team Management
When a new employee joins the customer service department, there is no formal training; most
of the training occurs on the job. On average, it takes about two weeks for a customer service
representative to be fully onboarded and trained.
The entire department (both the US and PR teams) have weekly meetings via Skype where they
receive training on best practices and talk about company and department updates. Although
there is minimal turnover in the department, hiring and firing decisions are made jointly by the
director and respective supervisor in each jurisdiction. The director travels to Puerto Rico at
least once a quarter to train employees, manage logistics, and interview new hires. Given the
strict labor laws in Puerto Rico, the director works closely with in-house counsel to ensure that
the company remains compliant with all Puerto Rican employment laws. Additionally, each
customer service employee will visit the other team’s location, respectively, on a frequent basis.
On average, there is one employee per week visiting the other team’s location. During these
visits, employees are trained and mentored by their co-workers..
8. Sales
The sales team is divided into three groups: Roadcrew; Educational Programs Telesales; and,
Backend Services Telesales. Like other Zurixx departments, there is very little, if any, employee
turnover in the Sales team.
a) Road Crew
The Road Crew team is composed of independent contractors who help run events at venues
across the US and Canada. The team sets up equipment, registers attendees, and processes
payments for products that customers purchase at events through a third-party payment
processing platform called, Zpay.
b) Educational Programs
The Educational Programs Telesales team calls prospects after they have attended a preview
event or three-day workshop to sell them additional Zurixx products and services. This team
primarily focuses on cross-selling one-on-one coaching sessions and individual mentoring
packages.
c) Back-End Services
Many of the Zurixx customers are new to entrepreneurship and real estate investing. The Back-
End Services Telesales team offers post-event support service packages to help these customers
set-up and operate their new businesses. Specifically, the team helps existing customers form
legal entities, prepare tax filings and other similar legal and compliance work. Most of these
sales occur over the telephone; however, these services are also sold at live events in advanced
seminars in places like Las Vegas.
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When a customer purchases the backend services, the sales team will connect the customer with
various third-party accountants and lawyers who perform the services. The agreements with
these vendors are with Zurixx US. Zurixx bills the customer directly and simultaneously pays
the vendors. The client never interacts with the legal advisor – the sales team collects all the
needed information in Sugar CRM and passes it on to the legal advisor for processing.
However, the client does interact directly with the accounting vendor. Zurixx US has a fixed fee
arrangement with the accounting vendor and a commission-based arrangement with the legal
vendor.
Canadian students that are making investments in the US face additional backend nuances.
Although the Zurixx sales team will assist its Canadian customers on making investments in the
US, the team does not provide backend services for real estate or business investments in
Canada.
d) Dorado
The sales department works closely with the customer service department, including the
customer service team in Puerto Rico. Several times per day the customer service
representatives will pass on referrals to the sales teams.
9. Coaching and Educational Content
Coaching is Zurixx’s highest margin product and comprises between 20 and 30 percent of the
Company’s revenues. Students pay for one-on-one phone coaching sessions on real estate
investing and small business entrepreneurship. Additionally, customers who purchase
professional coaching packages obtain access to an online database of educational videos taught
by the various coaches. The coaching team, headquartered in the US, manages the coaching
relationships and the material provided on the online educational platform.
The coaching team has experienced very little turnover since the inception of the Company. The
customer support team also receives very few refund requests related to coaching services.
Coaching and mentoring materials are modified and customized for the Canadian market.
All video production and script writing is performed internally at the Zurixx Utah office.
Currently, the Company has more than 100 videos in its online training library.
a) Coaching
The twelve coaches, who are all full-time Zurixx US employees, have all personally been
successful real estate investors and entrepreneurs. Most coaches work from home, although
their coaching schedules are managed by the coaching team. The coaches are trained on a
proprietary Zurixx “accountability” model that focuses on personal goal setting and
mentorship. Coaches have an opportunity to obtain external certifications to help grow their
credentials. Most coaches teach both real estate investing and entrepreneurship principles. All
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coaches working for Zurixx are required to sign a non-disclosure agreement. Coaches meet
weekly with Zurixx executives to receive training and to help coordinate brand alignment,
scheduling, and discuss new market initiatives.
Zurixx owners are very involved in the coaching function. Each of the three owners interacts on
a regular basis with all of the coaches/mentors.
b) Online Educational Platform
The educational videos and other training materials are stored and managed on a third-party
platform called Moodle. The content is all created and produced internally by the coaching
team and is owned by Zurixx US. Each video is refreshed every two to three years or when a
new coach joins the team. The goal is to provide relevant and timely content to students.
c) Mentoring
In addition to coaching, Zurixx offers mentoring services to its students. Mentoring includes in-
person meetings and training between the student and the mentor. An example of a common
mentoring activity is when a mentor travels to the student’s place of business and will jointly to
identify and visit investment properties to help in student select and purchase a property.
Mentoring makes up a small portion of the Company’s revenues and is managed by the
coaching team. Zurixx provides in-house entrepreneurship mentoring, but contracts with a
third-party for all real estate mentoring.
d) Dorado
The sales team is required to coordinate with the Company’s in-house legal counsel located in
Puerto Rico. The legal team reviews sales session transcripts and presentations to ensure
everything that is said is compliant with government regulations. In addition, the coaching
team receives direction and approval from Dorado executives on how to conduct training and
manage the workload.
10. Intercompany Agreements and Financing
a) Intercompany Agreements
Table Six details the intercompany agreement between Zurixx US and Dorado:
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Table 6: Zurixx Intercompany Agreements
Parent Affiliate Effective Date
/ Term
Description
Zurixx LLC Dorado Marketing
& Management,
LLC
January 1, 2015
Renewable 1-
Year term
Master Services Agreement where Dorado
agrees to perform certain services, including:
marketing, public relations, consulting, event
management, celebrity management and
administrative support for marketing and
events for Zurixx’s benefit in the United States
and Canada. Dorado shall invoice Zurixx
monthly, unless otherwise agreed upon by the
parties but in no case less frequently than
quarterly, for the amount of the Service Fee
then due, which amount shall be due and
payable by Zurixx to Dorado within 30 days of
the date of the delivery of the invoice to
Zurixx.
b) External Financing Activities
As of December 31, 2017, Zurixx US did not have outstanding debt with external lenders or
financing organizations.
c) Internal Financing Activities
As of December 31, 2017, the Company did not have any internal financing arrangements.
D. Conclusion
EP’s interviews of Company representatives along with an analysis of the Zurixx operating
structure suggests the following:
• Zurixx US operates as the entrepreneur with responsibilities for developing and
investing in intellectual property, making capital investments to grow the business and
assuming the primary enterprise risks associated with operating this type of business.
• Dorado performs functions that are consistent with those of a value-added service
provider that performs high-value services involving marketing, customer
identification, celebrity contract management, event planning and strategic operations of
the business.
In constructing this functional analysis, EP interviewed various Zurixx employees to
understand the nature and structure of the Zurixx organization.
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V. Regulatory Overview
A. U.S. Transfer Pricing Regulations
As was noted previously in this report, the US Regulations concerning transfer pricing are
provided largely by Section 482 of the Internal Revenue Code. In the sections that follow, we
provide an overview of the US Regulations relevant to the transactions covered by this report,
including available methods and additional considerations for transactions involving tangible
goods, services, intangible property and intercompany loans.
B. The Arm’s Length Principle
The arm’s length standard is common to most transfer pricing regulations around the world,
including the US Regulations. In general, a controlled transaction meets the arm’s length
standard if the results of the transaction are consistent with the results that would have been
realized if uncontrolled taxpayers had engaged in comparable transactions under comparable
circumstances. In order to be “comparable” to a controlled transaction, an uncontrolled
transaction need not be identical to the controlled transaction but must only be sufficiently
similar that it provides a reliable measure of an arm’s length result. To meet the arm’s length
standard, a controlled taxpayer’s results need only be within the range of results determined by
the results of two or more comparable uncontrolled transactions.
The US Regulations give the Internal Revenue Service (“IRS”) broad authority to reallocate
income or deductions between related entities if the Service determines that such allocation “is
necessary in order to prevent evasion of taxes or clearly to reflect the income” of such related
entities. The IRS states in the final Section 482 regulations that “[t]he purpose of section 482 is
to ensure that taxpayers clearly reflect income attributable to controlled transactions, and to
prevent the avoidance of taxes with respect to such transactions” by placing “a controlled
taxpayer on a tax parity with an uncontrolled taxpayer by determining the true taxable income
of the controlled taxpayer.”
The US Regulations reiterate the IRS’ support of the arm’s length standard, stating that:
the standard to be applied in every case is that of a taxpayer dealing at arm's length with
an uncontrolled taxpayer. A controlled transaction meets the arm’s length standard if
the results of the transaction are consistent with the results that would have been realized
if uncontrolled taxpayers had engaged in the same transaction under the same
circumstances...10
The key concept underlying application of the arm’s length standard is comparability; the
related party transaction in question should be assessed relative to comparable transactions
between uncontrolled parties under comparable circumstances. In view of the validity
10 Treas. Reg. §1.482-1(b)(1)
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attributed to the arm’s length standard, prudence dictates that the arm’s length standard be
given a great deal of respect in analyzing any transfer pricing issue. The analysis in this report
is based exclusively on that standard.
Depending on the nature of the items transferred, the US Regulations require that slightly
different methods be employed to determine arm’s length prices. In every case, however, the
standard applied is that of an uncontrolled taxpayer dealing at arm’s length with an unrelated
party.
C. Best Method Rule
The US Regulations provide several methods for determining intercompany prices and require
that the “best” method be employed to determine arm’s length pricing for each intercompany
transaction. The best method is defined as the method that produces the most reliable measure
of an arm’s length result for the controlled transaction, considering all the facts and
circumstances of that transaction.
There are two primary factors that must be considered in order to determine which method is
best. The first is the degree of comparability between the controlled transaction and the
uncontrolled transaction. The five factors that must be considered when determining the
degree of comparability are:11
• Functions performed;
• Contractual terms;
• Risks borne;
• Economic conditions experienced; and,
• Nature of the property or services.
The functional analysis is critical in determining these five factors as they relate to the entities
under review. The functional analysis is the method of finding and organizing facts about the
businesses in terms of functions, risks, and intangibles in order to identify how these
characteristics are divided between the entities involved for the transactions under review. The
purpose of the functional analysis is to describe the activities undertaken by the entities in order
to identify comparable transactions that established an arm’s length range of prices. Thus, the
functional analysis provides a factual foundation for establishing a transfer pricing
methodology consistent with the arm’s length standard set forth in Section 482.
11 Treas. Reg. §1.482-1(d)(1)
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The second consideration in determining the best method is the quality of the data and
assumptions used in the analysis. Again, there are several factors to consider in assessing the
quality of the data and assumptions. They are:
• Completeness and accuracy of data;
• Reliability of assumptions; and,
• Sensitivity of the results to deficiencies in data and assumptions.12
D. Choice of Methodology
As a general matter, one can classify transfer pricing methods into three categories:
transactional methods, profitability benchmarking methods, and profit split methods.
Transactional methods are based upon uncontrolled transactions considered comparable to a
given controlled transaction. When closely comparable transactions exist, the data related to
these uncontrolled transactions are considered to provide the most objective basis for
determining arm’s length pricing.
Profitability benchmarking methods examine the profitability of companies considered to be
comparable to one party in the controlled transaction. The idea behind these methods is that
transfer prices should be set in a manner that leaves one party to the transaction with
profitability that is consistent with the profitability observed in comparable, or “benchmark”
companies. These methods can be reliable when transactional data is not available, and when
one of the two entities in the related party transaction performs only routine functions that can
easily be benchmarked.
Profit split methods are distinguishable from profitability methods in that they are applied by
considering the contributions of both parties in the controlled transaction rather than focusing
only on one party. This method is appropriate for evaluating transactions where economic
profit, or residual profit, is attributable to the contributions of both parties.
E. Methods Available and Additional Considerations for Services
Transactions
1. Overview
In July 2006, the IRS issued temporary and proposed regulations that referenced the services
cost method (recall, the SCM), a new transfer pricing method applicable to certain controlled
services transactions. Such controlled services include back office services that are common
across many industry sectors and typically bear low arm’s length markups on total services
costs. These regulations were made final in 2009.13
12 Treas. Reg. §1.482-1(c)(2)(ii) 13 Refer to Treas. Reg. §1.482-9
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Under specified circumstances, the SCM allows the arm's length charge for a controlled services
transaction to be determined by reference to total services costs, without a markup. Two
categories of covered services are potentially eligible for this method: “specified” covered
services and “low-margin” covered services.
To demonstrate that a particular controlled service qualifies for the SCM, the taxpayer, in its
business judgment, must reasonably conclude that the service does not contribute significantly
to key competitive advantages, core capabilities, or fundamental risks of success or failure in
one or more trades or businesses of the renderer, the recipient or both (the “business judgment
rule”). The IRS provides a “white list” of “specified” covered services which can be charged at
cost. These services include payroll, premiums for unemployment, disability, and workers
compensation, accounts receivable, accounts payable, general administrative, corporate and
public relations, meeting coordination and travel planning, accounting and auditing, tax, health,
safety, environment, and regulatory affairs, budgeting, treasury activities, statistical assistance,
staffing and recruiting, training and employee development, benefits, IT services, legal services,
insurance claims management, and purchasing.
Although specified covered services cover a wide range of support activities, the US Treasury
Department and the IRS recognize that the listing may not include the entire universe of low
margin services. In the case of other low margin services, taxpayers may seek to demonstrate
that the services qualify under the alternative mechanism in § 1.482-9(b)(3)(ii), as controlled
services transactions or services for which the median comparable arm’s length markup on total
services costs is less than or equal to seven percent.
Both specified covered services and low margin covered services must also meet the
requirements of the business judgment rule and must not be identified in § 1.482-9(b)(4) as
excluded transactions. The following nine categories of transactions, in whole or in part (the
"Excluded Transactions"), are not covered services (and thus the services are ineligible for the
SCM):
• Manufacturing;
• Production;
• Extraction, exploration or processing of natural resources;
• Construction;
• Reselling, distribution, acting as a sales or purchasing agent, or acting under a
commission or other similar arrangement;
• Research, development, or experimentation;
• Engineering or scientific; and,
• Insurance or reinsurance.
2. Benefit Test
The benefit test is used to determine whether the services being provided should be
compensated. An activity is considered to provide a benefit to the recipient if
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the activity directly results in a reasonably identifiable increment of economic or
commercial value that enhances the recipient's commercial position, or that may
reasonably be anticipated to do so. An activity is generally considered to confer a benefit
if, taking into account the facts and circumstances, an uncontrolled taxpayer in
circumstances comparable to those of the recipient would be willing to pay an
uncontrolled party to perform the same or similar activity on either a fixed or contingent-
payment basis, or if the recipient otherwise would have performed for itself the same
activity or a similar activity.14
An activity is not considered to provide a benefit, if the anticipated benefit is so indirect or
remote that the recipient would not be willing to pay an uncontrolled party for the activity.
Second, an activity does not confer a benefit if it is duplicative with an activity performed by the
recipient on its own behalf. Third, an activity does not provide a benefit if the sole effect of that
activity is either to protect the renderer’s capital investment in the recipient or other members of
the controlled group or to facilitate compliance by the renderer with reporting, legal, or
regulatory requirements specifically applicable to the renderer. The activities are also referred
to as shareholder activities. Fourth, a controlled taxpayer generally will not be considered to
obtain a benefit where that benefit results from the controlled taxpayer's status as a member of a
controlled group. This is also referred to as “passive association.”
3. Methods Available for Services Transactions
a) Services Cost Method
The SCM evaluates whether the amount charged for covered services or low margin services is
arm’s length by reference to the total services costs with no markup. In other words, the arm’s
length price of the service is determined by calculating the total costs to provide the service.
The SCM was not applied in the given services transaction in this report due to the nature of the
services being provided. The services did not meet the applicability standards of being a
“covered” service or being a “low-margin” service. . If the SCM method is not applicable for a
given services transaction, then the comparable uncontrolled services price method, gross
services margin method, cost of services plus method, comparable profits method, profit split
method, or an unspecified method may be considered.
b) Comparable Uncontrolled Services Price (“CUSP”) Method
The CUSP method evaluates whether the amount charged in a controlled services transaction is
arm's length by reference to the amount charged in a comparable uncontrolled services
transaction. The comparable uncontrolled services price method is ordinarily used where the
14 Treas. Reg. §1.482-9(l)(3)(i).
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controlled services either are identical to or have a high degree of similarity to the services in
the uncontrolled transaction.
c) Gross Services Margin (“GSM”) Method
The GSM method evaluates whether the amount charged in a controlled services transaction is
arm's length by reference to the gross profit margin realized in comparable uncontrolled
transactions. This method ordinarily is used in cases where a controlled taxpayer performs
services or functions in connection with an uncontrolled transaction between a member of the
controlled group and an uncontrolled taxpayer. This method may be used where a controlled
taxpayer renders services (agent services) to another member of the controlled group in
connection with a transaction between that other member and an uncontrolled taxpayer. This
method also may be used in cases where a controlled taxpayer contracts to provide services to
an uncontrolled taxpayer (intermediary function) and another member of the controlled group
actually performs a portion of the services provided.
d) Cost of Services Plus (“CSPL”) Method
The CSPL method evaluates whether the amount charged in a controlled services transaction is
arm's length by reference to the gross services profit markup realized in comparable
uncontrolled transactions. The cost of services plus method is ordinarily used in cases where
the controlled service renderer provides the same or similar services to both controlled and
uncontrolled parties. This method is ordinarily not used in cases where the controlled services
transaction involves a contingent payment arrangement.
e) Comparable Profits Method
The CPM evaluates whether the amount charged in a controlled transaction is arm's length,
based on objective measures of profitability derived from uncontrolled taxpayers that engage in
similar business activities under similar circumstances.
f) Profit Split Method
The PSM evaluates whether the allocation of the combined operating profit or loss attributable
to one or more controlled transactions is arm's length by reference to the relative value of each
controlled taxpayer's contribution to that combined operating profit or loss. The relative value
of each controlled taxpayer's contribution is determined in a manner that reflects the functions
performed, risks assumed, and resources employed by such controlled taxpayer in the relevant
business activity.
g) Unspecified Methods
Finally, an unspecified method should take into account the general principle that uncontrolled
taxpayers evaluate the terms of a transaction by considering the realistic alternatives to that
transaction, including economically similar transactions structured as other than services
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transactions, and only enter into a particular transaction if none of the alternatives is preferable
to it.
F. Methods Available for Tangible Goods Transactions
The US Regulations provide specific methods for testing the arm’s length nature of transfers of
tangible property between related parties. These methods include the Comparable
Uncontrolled Price (“CUP”) Method, the Resale Price Method (“RPM”), the Cost Plus (“CP”)
Method, the Comparable Profits Method (recall, CPM), and the Profit Split Method (“PSM”). A
taxpayer may also elect a method that is not specified in the regulations, where none of the
specified methods can reasonably be applied under the facts and circumstances of a particular
case. Each of the methods under the Section 482 regulations is summarized below.
1. Comparable Uncontrolled Price Method
The CUP method refers to the price paid for same or similar property in a transaction between
unrelated parties to determine arm’s length consideration for controlled transactions.15 The
standard of comparability under the CUP method is very high, and a transaction is only
considered comparable if both the tangible property and circumstances surrounding the
controlled transaction are substantially the same as those of the uncontrolled transaction.
Additional factors for determining comparability include the quality of the product, the volume
of sales, the level of the market, the geographic market in which the transaction takes place, the
date the transaction takes place, and alternative commercial arrangements realistically available
to both parties. The US Regulations state that the CUP method, when it can be reasonably
applied on the basis of available data, will ordinarily provide the most accurate measure of an
arm’s length transfer price.
2. Cost Plus Method16
The CP method is applicable when transactions involve manufacturing, assembly or the
production of goods that are sold to related parties. Under this method, an arm’s length price is
equal to the controlled party’s cost of producing the property plus a gross profit markup. The
gross profit markup equals the gross profit in comparable uncontrolled transactions, expressed
as a percentage of cost.
Comparability factors that are relevant to the application of this method are complexity of
manufacturing or assembly; engineering; purchasing and inventory controls; testing; selling,
general and administrative expenses; currency risks; and credit terms. Appropriate
adjustments must be made to the gross profit in uncontrolled transactions to reflect differences
between the uncontrolled and controlled transactions.
15 Treas. Reg. §1.482-3(b)(1)
16 Treas. Reg. §1.482-3(d)(1)
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3. Resale Price Method17
The RPM measures the value of distribution functions and therefore ordinarily applies when a
distributor purchases and resells tangible property without adding substantial value to the
property by altering it or by using intangible property. This method determines an arm’s
length price for goods by allocating to the controlled party an amount of income on its
distribution function equal to the gross profit margin (gross profit/sales) of a distributor
performing roughly similar functions with respect to purchases and sales with unrelated
parties.
Close physical similarity of the tangible property in the controlled and uncontrolled sales is
desirable but not required. Adjustments to the arm’s length price ultimately obtained after
applying an appropriate gross profit margin may be appropriate to account for differences in
the functions performed and the risks assumed in the controlled and uncontrolled transactions.
4. Comparable Profits Method18
The CPM establishes an arm’s length price for a controlled transfer of tangible or intangible
property by examining the profitability of uncontrolled taxpayers that engage in activities that
are similar to the tested party under comparable circumstances. An arm’s length range of
results is then determined based upon the amount of profit that the tested party would have
earned if the relevant profit level indicator (“PLI”) were equivalent to those of the uncontrolled
taxpayers.
Since the CPM measures the total return on business activities, comparable parties should be
broadly similar; significant product diversity and some functional diversity between controlled
and uncontrolled transactions are acceptable. A reasonable number of adjustments may be
made to the PLIs of the comparable parties to improve consistency and to achieve greater
similarity between comparable companies and the tested party.
As indicated, application of the CPM method requires selection of a “tested party.” The tested
party is the participant in the controlled transaction whose operating profit attributable to the
controlled transactions can be validated using the most reliable data, requiring the fewest and
most reliable adjustments. In addition, the availability of reliable data regarding uncontrolled
comparables affects the determination of the tested party. “Consequently, in most cases the
tested party will be the least complex of the controlled taxpayers and will not own valuable
17 Treas. Reg. §1.482-3(c) 18 Treas. Reg. §1.482-5
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intangible property or unique assets that distinguish it from potential uncontrolled
comparables.”19
5. Profit Split Method
The PSM “evaluates whether the allocation of the combined operating profit or loss attributable
to one or more controlled transactions is arm’s length by reference to the relative value of each
controlled taxpayer’s contribution to the combined operating profit or loss.”20 The most
narrowly defined business activity of the controlled taxpayer is used to derive the combined
operating profit. To determine the relative value of each party’s contribution to the success of
the relevant business activity, the functions performed, risks assumed, and resources employed
by each must be considered. Under this method, profit is divided among controlled taxpayers
either on the basis of a comparable profit split allocation or a residual profit split allocation.
6. Unspecified Methods
From the standpoint of Section 482, a method that is unspecified in that it is not the CUP
method, the cost-plus method, the resale price method, the CPM method, or the profit split
method can be applied if it provides the most reliable measure of an arm’s length result under
the principles of the best method rule. Unspecified methods are to take into account the general
principle that “information be provided on the prices or profits that the controlled taxpayer
could have realized by choosing a realistic alternative to the controlled transaction.”21
A summary of our analysis and selection of best method is provided in the Economic Analysis
section.
19 Treas. Reg. §1.482-5(a)(2)(i) 20 Treas. Reg. §1.482-6(a) 21 Treas. Reg. §1.482-3(e)(1)
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VI. Economic Analysis
EP has elected to use an “Unspecified” method to evaluate the arm’s length nature of Dorado’s
intercompany sales and executive management fees charged to Zurixx US. As such, EP has
employed the use of several methods to build up a final fee charge to benchmark the arm’s
length nature of the transaction in this report. This section will assess and describe the methods
employed and the conclusion of appropriate fees.
A. Executive Management Fees – North America Search
The CPM evaluates whether the amount charged in a controlled transaction is arm’s length by
reference to a measure of profitability (a profit level indicator, or “PLI”) derived from
uncontrolled parties engaged in similar business activities under similar circumstances. For
example, the reported operating profit of a controlled tested party would be compared to the
operating profit it would have earned if its PLI were equal to that of the uncontrolled
comparable companies. The tested party should be the party to the transaction for which
reliable data on the most closely comparable transactions can be identified. It should also be the
party that is the least complex of those involved in the controlled transaction, and that does not
own valuable intangible property or unique assets.
Our application of the CPM to the executive management functions performed by Dorado
comprises the following five steps:
• Selection of the tested party for the analysis;
• Selection of the number of years for comparison;
• Choice of PLI;
• Selection of comparable companies; and,
• Determination of an arm’s length range of results, and comparison to the results of the
controlled transaction under review.
1. Selection of the Tested Party
The tested party should be the participant in the related transactions with the most reliable data,
requiring the fewest and most reliable adjustments, and for which reliable data regarding
uncontrolled comparable companies can be located. Thus, generally the tested party is the
party that is simplest in terms of functions performed and risks assumed. As Dorado is best
characterized as a provider of services to Zurixx US and doesn’t own “non-routine” assets, it is
best characterized as the tested party for this analysis.
2. Selection of Years for Comparison
When applying the CPM, it must be decided whether to compare the financial results of only
the tax year in question or to analyze several years (e.g., using an average over several years).
Multiple year analysis is the appropriate comparison when factors such as business or product
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life cycles, foreign exchange risks, other business risk factors or other influences might have an
effect on the profitability of the comparable company financial results.
Generally, three years of data is used, unless the specific facts of the case warrant a longer
period. Therefore, we have obtained the financial results of comparable companies over a
three-year period corresponding to Zurixx fiscal years 2015-2017.
3. Selection of Profit Level Indicator
In this case, we determined that the operating margin (defined as operating income over net
revenue) provides the most reliable PLI to test the financial results of an entity that provides
routine functions, like executive management services. In light of these considerations, we have
selected the operating margin to evaluate the arm’s length nature of this transaction.
4. Selection of North American Comparable Companies
The CPM was applied to search for and identify North American companies that perform
similar executive management services. As part of the search process, Standard Poor’s Capital
IQ (“Capital IQ”)22 was examined for North American companies that are engaged in broadly
the same industry.
Capital IQ was screened to identify public companies using standard industrial classification
(“SIC”) codes. This system is structured on an industry basis and is used to promote the
comparability of data describing various industries in the economy. Major industry groups are
categorized under two-digit SIC codes. Extensions of these codes to three or four digits indicate
a narrower industry definition. The following wide range of SIC codes were searched in the
database to help identify the largest number of potentially comparable benchmark companies.23
• 73*: Business Services; and,
• 874*: Management and Public Relations services.
This search methodology identified 286,391 companies. Next, the initial set of 286,391
companies was filtered to include only actively operating companies in the United States and
Canada, which returned 54,824 companies. The next filter was applied to include only public
companies, identifying 1,480. Finally, a quantitative screen was applied to the remaining 1,480
companies. The quantitative screen led to the elimination of companies for reasons including:
• No revenue the last three years.
The quantitative screening led to the elimination of 736 companies, leaving 744 companies to be
reviewed qualitatively. For each of these companies, short business descriptions were reviewed,
leading to the elimination of companies for reasons including:
22 Capital IQ Disc Date: September 2018 23 SIC Codes with an asterisk reference all narrower SIC codes containing the previous digits
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• The company performs significantly different functions than those of the tested party
(e.g., the company performs manufacturing); and,
• The company has a brand name or other intangibles associated.
The screening criteria led to the elimination of 737 companies, leaving 7 remaining comparable
companies.
5. Results of the CPM Analysis
Table 7: Operating Margin for North American Comparable Companies
6. Implementation
As shown in the table above, the three-year weighted average interquartile range of the
operating margin for comparable executive management companies extends from 5.3 percent to
12.9 percent with a median of 9.4 percent. As part of the determination of total applicable fees
charged to Zurixx US, Zurixx opted to use a 10.0 percent operating margin metric to calculate
applicable executive management fees. The applied operating margin of 10.0 percent is within
the arm’s length range of the identified comparable companies. The applied operating margin
of 10.0 percent resulted in an executive management fee of $1.34 million in FY2017. Details
regarding the executive management fee calculation can be found in Appendix D.
B. Registration Fees
Dorado employs local teams to generate sales leads through searches for potential buyers of
Zurixx training programs. Efforts to find sales leads takes place through advertised online
banners and physical mailings. The search process goes through several stages and ultimately
Row Company 2015 2016 2017
3-Year
Avg.
1 CRA International, Inc. 5.6% 5.8% 4.5% 5.3%
2 Edgewater Technology, Inc. 3.2% 3.7% -3.3% 1.3%
3 FTI Consulting, Inc. 9.8% 9.3% 9.0% 9.4%
4 Harris Corporation 17.9% 19.2% 19.0% 18.7%
5 Huron Consulting Group Inc. 16.5% 13.4% 9.0% 12.9%
6 Navigant Consulting, Inc. 11.6% 12.2% 10.3% 11.4%
7 Resources Connection, Inc. 9.0% 6.8% 7.2% 7.6%
Maximum 17.9% 19.2% 19.0% 18.7%
Upper Quartile 16.5% 13.4% 10.3% 12.9%
Median 9.8% 9.3% 9.0% 9.4%
Lower Quartile 5.6% 5.8% 4.5% 5.3%
Minimum 3.2% 3.7% -3.3% 1.3%
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leads to a consumer registering for a Zurixx product. In many cases, it takes several thousand
contacts with a consumer to lead to a product registrant.
In the advertising industry, the cost to acquire customers through qualifying actions (i.e.,
registrations, subscriptions) is referred to as a Cost Per Action (“CPA”) metric. The CPA for any
given product varies by the difficulty of the target market and qualifying action required. This
metric is used to assess the success and cost of acquiring new customers as part of an
advertising campaign. We believe that Dorado performs sales and marketing services that
would be compensated under arrangements if it were to offer these services to external
customers.
1. Summary of Findings
a) Selected Method
The Comparable Uncontrolled Price (“CUP”) as described in the US Transfer Pricing
Regulations was applied to the registration fees of the tested transaction. The CUP method
evaluates the arm’s length price for the Cost Per Actions between Zurixx US and Dorado by
comparing it with the price paid for the same or similar CPA’s in an uncontrolled transaction
with or between unrelated parties.
b) Application of CUP
Employing the CUP methodology, EP benchmarked the covered transaction using a set of
external transactions. Economics Partners searched multiple databases and websites to identify
transactions that affix a cost for actionable items (i.e., registrations, subscriptions) in an
advertising campaign that is broadly similar to Dorado’s services in this transaction.
c) Arm’s Length Results
After performing an extensive search, EP found sufficiently comparable CPA metrics that
closely resembled that of Dorado. The various CPA metrics were then analyzed to create a
range of possible prices per registrants. Table Nine below lists the CPA sources as well as the
construction of pricing ranges.
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Table 8: CPA Metrics for Comparable Sales and Marketing Services
a) Implementation
As shown in the table above, the interquartile range of CPA metrics for comparable sales and
marketing services extends from $22.10 to $86.45 per CPA with a median of $50.60. As part of
the determination of total applicable fees charged to Zurixx US, Zurixx selected the median
CPA metric to calculate applicable registration fees. The applied CPA of $50.60 resulted in a
total registration fee of $42.41 million in FY2017. In calculating the total built up applicable fees
to Zurixx US, Zurixx elected to use the range of possible registration fees to show a range of
charges that could be applied to Zurixx US. This presentation will be discussed in the final
buildup of applicable fees at the end of this section. Details regarding the calculation of
registration fees can be found in Appendix E.
C. Legal Fees
Dorado employs a small legal team to review workshops, events, online content and coaching
sessions that teach students how to invest in real estate and entrepreneurship opportunities.
The Dorado legal team reviews workshop transcripts and documents to protect Zurixx from
any legal action and to ensure legal compliance. The PR legal team also reviews telephone
transcripts from coaching sessions and the customer service teams. These legal fees are charged
to Zurixx US as a legal assessment fee.
Row Source CPA
1 Facebook - Real Estate CPA 16.92$
2 Facebook - Employment & Training CPA 23.24$
3 Facebook - Average Site CPA 18.68$
4 Google - Average Site Search CPA 59.18$
5 Google - Real Estate Search CPA 59.06$
6 Google - Real Estate Display CPA 41.44$
7 Google - Education Search CPA 80.00$
8 Google - Education Display CPA 42.13$
9 Google - Employment Search CPA 129.69$
10 Google - Employment Display CPA 105.79$
Maximum 129.69$
Upper Quartile 86.45$
Median 50.60$
Lower Quartile 22.10$
Minimum 16.92$
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1. Summary of Findings
a) Selected Method
The Comparable Uncontrolled Price (“CUP”) as described in the US Transfer Pricing
Regulations was applied to the legal fees of the tested transaction. The CUP method evaluates
the arm’s length price for legal fees between Zurixx US and Dorado by comparing it with the
prices paid for the same or similar legal services in uncontrolled transactions with or between
unrelated parties.
b) Application of CUP
Employing the CUP methodology, EP benchmarked the covered transaction using a set of
external transactions. Economics Partners searched multiple databases and websites to identify
transactions that publish legal rates for services that are broadly similar to Dorado’s legal
department in this transaction.
c) Arm’s Length Results
After performing an extensive search, EP found sufficiently comparable legal rates that
compensate and closely resemble the functions of Dorado. The various legal rates were then
analyzed to create a range of possible legal fee rates. Table 9en below lists the sources as well as
the range of legal rates.
Table 9: Legal Rates
Row Position Hourly Rate
1 Paralegal - NALA Report 129.00$
2 Paralegal - NALA Salary 79.75$
3 Paralegal - NCLC Report 84.00$
4 Associate - NALP Report 196.09$
5 Associate - NALP Report 162.24$
6 Attorney -NCLC Avg. 350.00$
7 Attorney -NCLC Median 365.00$
Maximum 365.00$
Upper Quartile 350.00$
Median 162.24$
Lower Quartile 84.00$
Minimum 79.75$
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d) Implementation
As shown in the table above, the interquartile range of legal rates for comparable legal services
extends from $79.75 per hour to $365.00 per hour with a median of $162.24. As part of the
determination of total applicable fees charged to Zurixx US, Zurixx selected the average
attorney legal rate to calculate applicable legal fees. The legal counsel employed at Dorado
holds a JD designation and regularly works on complex issues related to compliance, contracts
and legal defense. Due to the nature and complexity of the work involved, Zurixx felt it
appropriate to charge a rate that is commensurate with an attorney’s experience and expertise.
The applied rate of $357.50 resulted in a total legal fee of $.50 million in FY2017. Details
regarding this calculation can be found in Appendix F.
D. Workshop Recruitment Fees
Dorado employs a recruitment team to actively identify and recruit trained presenters for its
workshops, events and coaching sessions. The search process is comprehensive and requires a
great deal of effort to identify individuals with a unique combination of interpersonal and
business skills to successfully present and engage with students. Dorado functions as a
recruitment center where they contact and contract with qualified speakers for specified
engagements. The recruitment industry is typically compensated as a percentage of gross
earnings of the recruited individual. Zurixx charges a recruitment fee to Zurixx US for its
recruitment services.
1. Summary of Findings
a) Selected Method
The Comparable Uncontrolled Price (“CUP”) as described in the US Transfer Pricing
Regulations was applied to the recruitment fees of the tested transaction. The CUP method
evaluates the arm’s length price for recruitment fees between Zurixx US and Dorado by
comparing it with the prices paid for the same or similar recruitment services in uncontrolled
transactions with or between unrelated parties.
b) Application of CUP
Employing the CUP methodology, EP benchmarked the covered transaction using a set of third-
party transactions. Economics Partners searched multiple databases and websites to identify
transactions that publish recruitment rates for services that are broadly similar to Dorado’s
recruitment team in this transaction.
c) Arm’s Length Results
After performing an extensive search, EP found sufficiently comparable recruitment rates that
compensate and closely resemble the functions of Dorado. The various recruitment rates were
then analyzed to create a range of possible recruitment or headhunter fee arrangements typical
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for the industry. The recruitment rates identified define compensation rates as a percentage of
the gross annual salary of the recruited individual. Recruitment fees are assessed as a one-time
charge upon the successful hire of the job candidate. Table 10Eleven below lists the sources as
well as the range of recruitment rates.
Table 10: Recruitment Rates
d) Implementation
As shown in the table above, the interquartile range of recruitment rates for comparable
recruiting services extends from 22.0 percent to 25.3 percent with a median of 25.1 percent. As
part of the determination of total applicable fees charged to Zurixx US, Zurixx selected the
median recruitment rate to calculate applicable recruiter fees. The applied rate of 25.1 percent
resulted in a total recruitment fee of $1.26 million in FY2017. Details regarding this calculation
can be found in Appendix G.
E. Celebrity Management Fees
Dorado manages celebrity speakers for workshops, events and coaching sessions. Dorado is
responsible for managing the celebrity relationships, much like an agent does for athletes or a
musician, which demands a great deal of time and effort. Dorado is in frequent contact with the
signed celebrities and is responsible for addressing matters of compensation, contractual
obligations and how the celebrities’ brand is being used to market seminars. The celebrity
agency industry is typically compensated as a percentage of gross earnings of the celebrity in
question. Dorado charges a celebrity agent or management fee to Zurixx US for its services. In
addition, Zurixx US maintains a reserve for legal costs and sales declines in the event of
deteriorating celebrity image and relationships. Zurixx US is responsible for compensating
Row Source Fee
1 Top Echelon Recruiting Report - average 22.1%
2 Forbes - Recruitment Report 25.0%
3 Top Echelon Recruiting Report - sales 22.0%
4 Bounty Jobs - 2017 Average Fee 21.3%
5 Third-Party Recruiting Benchmark Report - Non-Manager 25.2%
6 Third-Party Recruiting Benchmark Report - Manager 25.3%
7 Third-Party Recruiting Benchmark Report - Director 25.3%
8 Third-Party Recruiting Benchmark Report - VP & C-Suite 26.0%
Maximum 26.0%
Upper Quartile 25.3%
Median 25.1%
Lower Quartile 22.0%
Minimum 21.3%
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celebrity management fees regardless of the potential efficacy of the celebrity endorsements. To
that effect, Zurixx US manages considerable celebrity management risk.
1. Summary of Findings
a) Selected Method
The Comparable Uncontrolled Transaction (“CUT”) as described in the US Transfer Pricing
Regulations was applied to the recruitment fees of the tested transaction. The CUT method
evaluates the arm’s length rate for management fees between Zurixx US and Dorado by
comparing it with the rates paid for the same or similar agency services in uncontrolled
transactions with or between unrelated parties.
b) Application of CUT
Employing the CUT methodology, EP benchmarked the covered transaction using third-party
transactions. Economics Partners searched multiple databases and websites to identify
transactions that publish agency rates for services that are broadly similar to Dorado’s celebrity
management activities addressed in this transaction.
c) Arm’s Length Results
After performing an extensive search, EP found a sufficiently comparable agency rate that
compensates for celebrity management functions that Dorado performs. Within the performing
arts and celebrity industries, it is common for artists’ interests to be protected and represented
through workers unions or guilds. In particular, the Screen Actors Guild - American Federation
of Television and Radio Artists (“SAG-AFTRA”) was formed in the 1930’s to accomplish this
task. As part of its mission statement and membership, SAG-AFTRA established a celebrity
agency rate cap of 10.0 percent of gross proceeds to govern agents and management agencies.
The celebrities that Zurixx contracts with are performers and artists that would adhere to this
code to protect their interests.
d) Implementation
As part of the determination of total applicable fees charged to Zurixx US, Zurixx selected a 10.0
percent agency rate to calculate applicable management fees. The applied rate of 10.0 percent to
total celebrity income resulted in a total agent management fee of $.81 million in FY2017. Details
regarding this calculation can be found in Appendix H.
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VII. Conclusion
A. Overview of Transaction
The intercompany transaction at issue in this report is the provision of certain sales and
executive management services from Dorado Marketing & Management, LLC Puerto Rico
(“Dorado”) to Zurixx, LLC (“Zurixx US”). During FY 2017, Dorado charged sales and executive
management services fees to Zurixx US in consideration of these services.
B. Summary of Findings
1. Executive Management Fees
As part of the determination of total applicable fees charged to Zurixx US, Zurixx opted to use a
10.0 percent operating margin metric to calculate applicable executive management fees. The
three-year weighted average interquartile range of the operating margin for comparable
executive management companies extends from 5.3 percent to 12.9 percent with a median of 9.4
percent. The applied operating margin of 10.0 percent is within the arm’s length range of the
identified comparable companies. The applied operating margin of 10.0 percent resulted in an
executive management fee of $1.34 million in FY2017. Details regarding the executive
management fee calculation can be found in Appendix D.
2. Registration Fees
As part of the determination of total applicable fees charged to Zurixx US, Zurixx selected the
median CPA metric to calculate applicable registration fees. The applied CPA of $50.60 resulted
in a total registration fee of $42.41 million in FY2017. Details regarding the calculation of
registration fees can be found in Appendix E.
3. Legal Fees
As part of the determination of total applicable fees charged to Zurixx US, Zurixx selected the
average attorney legal rate to calculate applicable legal fees. The applied rate of $350.00 resulted
in a total legal fee of $.50 million in FY2017. Details regarding this calculation can be found in
Appendix F.
4. Workshop Recruitment Fees
As part of the determination of total applicable fees charged to Zurixx US, Zurixx selected the
median recruitment rate to calculate applicable recruiter fees. The applied rate of 25.1 percent
resulted in a total recruitment fee of $1.26 million in FY2017. Details regarding this calculation
can be found in Appendix G.
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5. Celebrity Management Fees
As part of the determination of total applicable fees charged to Zurixx US, Zurixx selected a 10.0
percent agency rate to calculate applicable management fees. The applied rate of 10.0 percent
resulted in a total agent management fee of $.81 million in FY2017. Details regarding this
calculation can be found in Appendix H.
6. Total Fees
The fees previously described all constitute applicable fees from Dorado to Zurixx US for the
provision of certain sales and executive management services. The methodologies employed
and rate have determined a total median charge of $46.32 million in FY2017. Using the range of
applicable registration fees, the range of total charges extends from $20.74 million to $76.37
million. Actual charges billed by Zurixx in FY2017 totaled $21.14 million. This result is below
the benchmarked fee calculation of $47.19 million and is considered arm’s-length. Details
regarding this calculation can be found in Appendix I.
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Appendix A: Comparable Company Business Descriptions
A. North American Comparable Company Business Descriptions
CRA International, Inc., a consulting company, provides economic, financial, and management
consulting services in the United States, the United Kingdom, and internationally. The company
advises clients on economic and financial matters pertaining to litigation and regulatory
proceedings; and guides corporations through critical business strategy and performance-
related issues. The company’s consulting services include research and analysis, expert
testimony, and support in litigation and regulatory proceedings in the areas of finance,
accounting, economics, insurance, and forensic accounting and investigations to corporate
clients and attorneys. In addition, its management consulting services comprise strategy
development, performance enhancement, corporate strategy and portfolio analysis, estimation
of market demand, new product pricing strategies, valuation of intellectual property and other
assets, assessment of competitors' actions, and analysis of new sources of supply. It serves
various industries, including agriculture; banking and capital markets; chemicals;
communications and media; consumer products; energy; entertainment; financial services;
health care; insurance; life sciences; manufacturing; metals, mining, and materials; oil and gas;
real estate; retail; sports; telecommunications; transportation; and technology. Further, it
develops and markets neural network software tools, as well as provides complementary
application consulting services primarily for electric utilities. CRA International, Inc. was
founded in 1965 and is headquartered in Boston, Massachusetts.
Edgewater Technology, Inc. provides business and technology services, and channel-based
solutions in the United States, Canada, and internationally. It offers digital transformation;
CFO/CIO advisory; business improvement roadmaps; organizational change management;
program/project management; business process rejuvenation and integrated social media
practices; specialized operational, due diligence, and technology management services to
mergers and acquisitions, private equity, and venture capital; and strategic advice, costing,
estimates to complete, and failing or failed programs or project initiatives. The company also
provides independent package selection and request for information or proposal process design
and implementation; domain; technical architecture, roadmaps, and design; strategic
technology selections; data analytics and reporting; custom component design and
implementation; customer intelligence solutions using Web/mobile analytics; cloud
architecture, integration, and phasing solutions; on-going support; and infrastructure
optimization and redesign, disaster recovery, and business continuity specialized design and
assistance services. In addition, it offers product-based consulting services, such as business
transformation through packaged software solutions; enterprise performance management with
Oracle budgeting, planning, consolidation, and strategic finance; big data; enterprise resource
planning with Microsoft Dynamics AX in process and discrete manufacturing verticals;
customer relationship management with Microsoft Dynamics CRM; industry specific platform
and solutions; Microsoft CRM/XRM and specialized custom, as well as blended solutions;
business intelligence analytics; design, development, and introduction of IP; and support and
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training services. Further, the company provides enterprise information management and
analytics services. Edgewater Technology, Inc. was founded in 1992 and is headquartered in
Wakefield, Massachusetts.
FTI Consulting, Inc. provides business advisory services to manage change, mitigate risk, and
resolve disputes worldwide. The company’s Corporate Finance & Restructuring segment
provides turnaround and restructuring, business transformation, interim management,
valuation and financial advisory, transaction, dispute advisory, and tax services, as well as
mergers and acquisitions (M&A), and M&A integration services. Its Forensic and Litigation
Consulting segment offers anti-corruption investigations and compliance, and data and
analytics, as well as compliance, monitoring, and receivership services; cybersecurity, forensic
accounting and advisory, and global risk and investigations practice; and construction
solutions, dispute advisory, intellectual property, trial, business insurance claims, and health
solutions. The company’s Economic Consulting segment provides financial, economic, and
econometric consulting services; business and expert valuation, and expert testimony services;
intellectual property and international arbitration services; economic and statistical analyses
services; services related to public policy and regulated industries, and healthcare economics
and policy; and network and economic impact analysis, and securities litigation and risk
management services. Its Technology segment offers e-discovery management, managed
document review, collections and digital forensics, information governance and compliance,
investigations, and contract intelligence services, as well as e-discovery software. The
company’s Strategic Communications segment provides advice services relating to public
affairs and government relations, M&A crisis communications and special situations, corporate
reputation, people and change, digital and creative communications, capital markets
communications, and strategy consulting and research. FTI Consulting, Inc. was founded in
1982 and is headquartered in Washington, District of Columbia.
Harris Corporation provides technology-based solutions that solve government and
commercial customers’ mission-critical challenges in the United States and internationally. The
company operates in three segments: Communication Systems, Electronic Systems, and Space
and Intelligence Systems. It designs, develops, and manufactures radio communications
products and systems, including single channel ground and airborne radio systems, multiband
manpack and handheld radios, multi-channel manpack and airborne radios, and single-channel
airborne radios, as well as wideband rifleman team, ground, and high frequency manpack
radios. The company also offers vision-enhancing products; wireless communications systems;
and Internet protocol based voice and data communications systems, as well as single-band
land mobile radio terminals and multiband radios comprising a handheld radio and a full-
spectrum mobile radio for vehicles. In addition, it provides electronic warfare, avionics,
command, control, communications, computers, intelligence, surveillance, and reconnaissance
solutions for defense and classified customers; and mission-critical communication systems for
civil and military aviation and other customers. Further, the company offers intelligence, space
protection, geospatial, earth observation, exploration, positioning, navigation and timing, and
environmental solutions using advanced sensors, antennas, and payloads, as well as ground
processing and information analytics for national security, defense, civil and commercial
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customers. Harris Corporation was founded in 1895 and is headquartered in Melbourne,
Florida.
Huron Consulting Group Inc., a professional services firm, provides advisory, technology, and
analytic solutions in the United States and internationally. Its Healthcare segment provides
advisory services in the areas of strategy, care transformation, financial and operational
performance, technology and analytics, and leadership development to national and regional
hospitals, integrated health systems, academic medical centers, community hospitals, and
medical groups. The company’s Education segment offers management consulting and
technology solutions related to business and technology strategy, financial management,
operational and organizational effectiveness, research administration, and regulatory
compliance for higher education institutions and academic medical centers. Its Business
Advisory segment provides enterprise performance management, enterprise resource planning,
business intelligence and analytics, customer relationship management, and data management
services; and capital advisory, transaction advisory, operational improvement, restructuring
and turnaround, valuation, and dispute advisory services. This segment also provides strategic
solutions in the areas of R&D and product strategy commercial segmentation, corporate and
financial strategy, compliance and operations, reimbursement and access strategy, commercial
contracting strategy, fair market value analysis, lifecycle management, litigation and
investigations, government pricing and transparency reporting, auditing and monitoring, and
business process improvement. The company serves healthcare, education, pharmaceutical and
medical device, financial services, energy and utilities, retail, aerospace, automotive,
technology, telecommunications, consumer products, governmental, metals and mining,
engineering and construction, hospitality and gaming, logistics, and manufacturing industries.
Huron Consulting Group Inc. was founded in 2002 and is headquartered in Chicago, Illinois.
Navigant Consulting, Inc. provides professional services to corporate executives and senior
management, corporate counsel, law firms, corporate boards, special committees, and
governmental agencies worldwide. It operates through four segments: Healthcare; Energy;
Financial Services Advisory and Compliance; and Disputes, Forensics and Legal Technology.
The Healthcare segment offers consulting and business process management services to
healthcare providers, payers, and life sciences companies. This segment helps clients respond to
market legislative changes, such as the shift to an outcome and value-based reimbursements
model, ongoing industry consolidation and reorganization, Medicaid expansion, the
implementation of a new electronic health records system, and product planning and
commercialization expertise. The Energy segment provides advisory services to utilities,
governmental agencies, manufacturers, and investors. This segment offers its clients with
advisory solutions in business strategy and planning, distributed energy resources and
renewables, energy efficiency and demand response, and grid modernization, as well as various
benchmarking and research services. The Financial Services Advisory and Compliance segment
provides strategic, operational, valuation, risk management, investigative, and compliance
advisory services to clients primarily in the financial services industry, including financial and
insurance institutions. This segment also offers anti-corruption solutions and anti-money
laundering consulting, litigation support, and tax compliance and valuation services. The
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Disputes, Forensics and Legal Technology segment provides professional services, including
accounting, regulatory, construction, and computer forensic, as well as valuation and economic
analysis. Navigant Consulting, Inc. was founded in 1983 and is headquartered in Chicago,
Illinois.
Resources Connection, Inc. provides business consulting services under the Resources Global
Professionals name in North America, Europe, and the Asia Pacific. The company offers process
transformation and optimization, financial reporting and analysis, technical and operational
accounting, and merger and acquisition due diligence and integration services; new accounting
standards implementation and remediation support services; and audit readiness, and
preparation and response services. It also provides information management services
comprising program and project management, business and technology integration, data
strategy, and business performance management. In addition, the company offers corporate
advisory, strategic and crisis communications, and restructuring services; and governance, risk,
and compliance (GRC) management services that include governance, assessments, auditing
and automation of programs managing regulatory compliance, enterprise risk management,
internal audits, operational risk management, and data security and privacy services. Further, it
provides strategy development, procurement and supplier management, logistics and materials
management, supply chain planning and forecasting, and unique device identification
compliance; and change management, organization development and effectiveness,
employment engagement, compensation and incentive plan strategies and design, and
optimization of human resources technology and operations. Additionally, the company offers
legal and regulatory supporting services for commercial transactions, global compliance
initiatives, law department operations, and law department business strategy and analytics. It
also provides policyIQ, a cloud-based GRC software application. The company was formerly
known as RC Transaction Corp. and changed its name to Resources Connection, Inc. in August
2000. Resources Connection, Inc. was founded in 1996 and is headquartered in Irvine,
California.
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Appendix B: Comparable Company Financials
A. North American Comparable Company Financials
CRA International, Inc. 5 Sheet5!Huron Consulting Group Inc.
Millions USD Millions USD
Description 2015 2016 2017 Description 2015 2016 2017
Revenue 303.6 324.8 370.1 # Revenue 699.0 726.3 732.6
Cost of Goods Sold 207.7 227.4 258.8 # Cost of Goods Sold 401.9 437.6 454.8
Gross Profit 95.9 97.4 111.2 # Gross Profit 297.1 288.7 277.8
Operating Expenses 79.0 78.5 94.6 # Operating Expenses 181.8 191.7 212.1
Operating Profit 16.9 18.9 16.7 # Operating Profit 115.3 97.0 65.6
Operating Margin 5.6% 5.8% 4.5% # Operating Margin 16.5% 13.4% 9.0%
N O P N O P
Edgewater Technology, Inc. 6 Sheet6!Navigant Consulting, Inc.
Millions USD Millions USD
Description 2015 2016 2017 Description 2015 2016 2017
Revenue 109.7 119.9 106.2 # Revenue 833.8 938.7 939.6
Cost of Goods Sold 70.1 73.8 66.5 # Cost of Goods Sold 566.0 627.7 648.5
Gross Profit 39.6 46.2 39.7 # Gross Profit 267.8 311.0 291.2
Operating Expenses 36.1 41.8 43.2 # Operating Expenses 171.1 196.4 194.1
Operating Profit 3.5 4.4 -3.5 # Operating Profit 96.7 114.6 97.0
Operating Margin 3.2% 3.7% -3.3% # Operating Margin 11.6% 12.2% 10.3%
N O P N O P
FTI Consulting, Inc. 7 Sheet7!Resources Connection, Inc.
Millions USD Millions USD
Description 2015 2016 2017 Description 2015 2016 2017
Revenue 1,779.1 1,810.4 1,807.7 # Revenue 598.5 583.4 654.1
Cost of Goods Sold 1,171.4 1,207.0 1,215.6 # Cost of Goods Sold 366.4 362.1 408.1
Gross Profit 607.7 603.4 592.2 # Gross Profit 232.2 221.3 246.1
Operating Expenses 432.7 434.6 429.7 # Operating Expenses 178.3 181.7 199.1
Operating Profit 175.0 168.9 162.5 # Operating Profit 53.9 39.6 46.9
Operating Margin 9.8% 9.3% 9.0% # Operating Margin 9.0% 6.8% 7.2%
N O P
Harris Corporation
Millions USD
Description 2015 2016 2017
Revenue 5,992.0 5,900.0 6,182.0
Cost of Goods Sold 3,818.0 3,734.0 3,931.0
Gross Profit 2,174.0 2,166.0 2,251.0
Operating Expenses 1,099.0 1,035.0 1,079.0
Operating Profit 1,075.0 1,131.0 1,172.0
Operating Margin 17.9% 19.2% 19.0%
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Appendix C: Accept / Reject Matrices
A. North American Comparables – Qualitative Rejections
# Company Name
Accept /
Reject Accept / Reject Reason
1 CRA International, Inc. Accept
2 Edgewater Technology, Inc. Accept
3 FTI Consulting, Inc. Accept
4 Harris Corporation Accept
5 Huron Consulting Group Inc. Accept
6 Navigant Consulting, Inc. Accept
7 Resources Connection, Inc. Accept
8 1-800-FLOWERS.COM, Inc. Reject Qualitative
9 2U, Inc. Reject Qualitative
10 3D Systems Corporation Reject Qualitative
11 3Pea International, Inc. Reject Qualitative
12 A10 Networks, Inc. Reject Qualitative
13 Aaron's, Inc. Reject Qualitative
14 ABM Industries Incorporated Reject Qualitative
15 Absolute Software Corporation Reject Qualitative
16 Acadian Timber Corp. Reject Qualitative
17 Accelerize Inc. Reject Qualitative
18 Acceleware Ltd. Reject Qualitative
19 ACI Worldwide, Inc. Reject Qualitative
20 Ackroo Inc. Reject Qualitative
21 Acorn Energy, Inc. Reject Qualitative
22 Activision Blizzard, Inc. Reject Qualitative
23 AcuityAds Holdings Inc. Reject Qualitative
24 Acxiom Corporation Reject Qualitative
25 Adobe Systems Incorporated Reject Qualitative
26 ADT Inc. Reject Qualitative
27 Advanced Micro Devices, Inc. Reject Qualitative
28 Advantex Marketing International Inc. Reject Qualitative
29 AECOM Reject Qualitative
30 AEON Global Health Corp. Reject Qualitative
31 AeroCentury Corp. Reject Qualitative
32 Aerohive Networks, Inc. Reject Qualitative
33 AFA Protective Systems, Inc. Reject Qualitative
34 Affinion Group Holdings, Inc. Reject Qualitative
35 Agent Information Software, Inc. Reject Qualitative
36 Agilysys, Inc. Reject Qualitative
37 AgJunction Inc. Reject Qualitative
38 Aimia Inc. Reject Qualitative
39 Air Lease Corporation Reject Qualitative
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# Company Name
Accept /
Reject Accept / Reject Reason
40 Aircastle Limited Reject Qualitative
41 AirIQ Inc. Reject Qualitative
42 Akamai Technologies, Inc. Reject Qualitative
43 Alarm.com Holdings, Inc. Reject Qualitative
44 ALJ Regional Holdings, Inc. Reject Qualitative
45 Alliance Creative Group, Inc. Reject Qualitative
46 Alliance Data Systems Corporation Reject Qualitative
47 Allscripts Healthcare Solutions, Inc. Reject Qualitative
48 Alphabet Inc. Reject Qualitative
49 Alphinat Inc. Reject Qualitative
50 Altair Engineering Inc. Reject Qualitative
51 Alteryx, Inc. Reject Qualitative
52 Altice USA, Inc. Reject Qualitative
53 Altium Limited Reject Qualitative
54 Altus Group Limited Reject Qualitative
55 Aly Energy Services, Inc. Reject Qualitative
56 Amber Road, Inc. Reject Qualitative
57 Amdocs Limited Reject Qualitative
58 AMERI Holdings, Inc. Reject Qualitative
59 American Electric Technologies, Inc Reject Qualitative
60 American Riviera Bank Reject Qualitative
61 American Shared Hospital Services Reject Qualitative
62 American Software, Inc. Reject Qualitative
63 AMN Healthcare Services, Inc. Reject Qualitative
64 AMREP Corporation Reject Qualitative
65 AmTrust Financial Services, Inc. Reject Qualitative
66 ANSYS, Inc. Reject Qualitative
67 Apollo Medical Holdings, Inc. Reject Qualitative
68 AppFolio, Inc. Reject Qualitative
69 Appian Corporation Reject Qualitative
70 Applied DNA Sciences, Inc. Reject Qualitative
71 Applied Industrial Technologies, Inc. Reject Qualitative
72 Apptio, Inc. Reject Qualitative
73 Aquantia Corp. Reject Qualitative
74 ARC Document Solutions, Inc. Reject Qualitative
75 Array Networks, Inc. Reject Qualitative
76 Ascent Capital Group, Inc. Reject Qualitative
77 ASGN Incorporated Reject Qualitative
78 Aspen Technology, Inc. Reject Qualitative
79 Astea International Inc. Reject Qualitative
80 Asure Software, Inc. Reject Qualitative
81 athenahealth, Inc. Reject Qualitative
82 Autodesk, Inc. Reject Qualitative
83 Automatic Data Processing, Inc. Reject Qualitative
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# Company Name
Accept /
Reject Accept / Reject Reason
84 AutoWeb, Inc. Reject Qualitative
85 Avalara, Inc. Reject Qualitative
86 Avante Logixx Inc. Reject Qualitative
87 Avaya Holdings Corp. Reject Qualitative
88 Avinger, Inc. Reject Qualitative
89 Avnet, Inc. Reject Qualitative
90 Aware, Inc. Reject Qualitative
91 Axway Software SA Reject Qualitative
92 B. Riley Financial, Inc. Reject Qualitative
93 Bandwidth Inc. Reject Qualitative
94 Barrett Business Services, Inc. Reject Qualitative
95 Benefitfocus, Inc. Reject Qualitative
96 BG Staffing, Inc. Reject Qualitative
97 BGC Partners, Inc. Reject Qualitative
98 Billing Services Group Limited Reject Qualitative
99 BIO-key International, Inc. Reject Qualitative
100 BIOREM Inc. Reject Qualitative
101 Black Box Corporation Reject Qualitative
102 Black Diamond Group Limited Reject Qualitative
103 Black Knight, Inc. Reject Qualitative
104 Blackbaud, Inc. Reject Qualitative
105 BlackBerry Limited Reject Qualitative
106 BlackLine, Inc. Reject Qualitative
107 Blancco Technology Group plc Reject Qualitative
108 Blucora, Inc. Reject Qualitative
109 Blue Line Protection Group, Inc. Reject Qualitative
110 Bluedrop Performance Learning Inc. Reject Qualitative
111 BlueRush Inc. Reject Qualitative
112 BluMetric Environmental Inc. Reject Qualitative
113 Boingo Wireless, Inc. Reject Qualitative
114 Boku, Inc. Reject Qualitative
115 Booking Holdings Inc. Reject Qualitative
116 Booz Allen Hamilton Holding Corporation Reject Qualitative
117 Bottomline Technologies Reject Qualitative
118 Box, Inc. Reject Qualitative
119 Breaking Data Corp. Reject Qualitative
120 Bri-Chem Corp. Reject Qualitative
121 Bridgeline Digital, Inc. Reject Qualitative
122 Brightcove Inc. Reject Qualitative
123 Broadridge Financial Solutions, Inc. Reject Qualitative
124 BroadVision, Inc. Reject Qualitative
125 BSM Technologies Inc. Reject Qualitative
126 BSQUARE Corporation Reject Qualitative
127 BuildingIQ, Inc. Reject Qualitative
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# Company Name
Accept /
Reject Accept / Reject Reason
128 Bulova Technologies Group, Inc. Reject Qualitative
129 Butler National Corporation Reject Qualitative
130 BWX Technologies, Inc. Reject Qualitative
131 CA, Inc. Reject Qualitative
132 CACI International Inc Reject Qualitative
133 Cadence Design Systems, Inc. Reject Qualitative
134 CafePress Inc. Reject Qualitative
135 CAI International, Inc. Reject Qualitative
136 Calian Group Ltd. Reject Qualitative
137 Cambium Learning Group, Inc. Reject Qualitative
138 Carbon Black, Inc. Reject Qualitative
139 Carbonite, Inc. Reject Qualitative
140 CardioComm Solutions, Inc. Reject Qualitative
141 Cardlytics, Inc. Reject Qualitative
142 Cardtronics plc Reject Qualitative
143 Care.com, Inc. Reject Qualitative
144 CareView Communications, Inc. Reject Qualitative
145 CarGurus, Inc. Reject Qualitative
146 Cars.com Inc. Reject Qualitative
147 Cass Information Systems, Inc. Reject Qualitative
148 Castlight Health, Inc. Reject Qualitative
149 CB Financial Services, Inc. Reject Qualitative
150 CBIZ, Inc. Reject Qualitative
151 CCL Industries Inc. Reject Qualitative
152 CCUR Holdings, Inc. Reject Qualitative
153 CDK Global, Inc. Reject Qualitative
154 Centric Health Corporation Reject Qualitative
155 Century Next Financial Corporation Reject Qualitative
156 Cerner Corporation Reject Qualitative
157 Certive Solutions Inc. Reject Qualitative
158 CGI Group Inc. Reject Qualitative
159 ChannelAdvisor Corporation Reject Qualitative
160 Chegg, Inc. Reject Qualitative
161 Chesswood Group Limited Reject Qualitative
162 China Education Resources Inc. Reject Qualitative
163 Cicero Inc. Reject Qualitative
164 Cinedigm Corp. Reject Qualitative
165 Cision Ltd. Reject Qualitative
166 Citrix Systems, Inc. Reject Qualitative
167 Clarocity Corporation Reject Qualitative
168 ClearStar, Inc. Reject Qualitative
169 ClearStream Energy Services Inc. Reject Qualitative
170 CNB Financial Services, Inc. Reject Qualitative
171 Cognizant Technology Solutions Corporation Reject Qualitative
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# Company Name
Accept /
Reject Accept / Reject Reason
172 Collectors Universe Inc. Reject Qualitative
173 Comcast Corporation Reject Qualitative
174 Command Center, Inc. Reject Qualitative
175 Command Security Corporation Reject Qualitative
176 Commvault Systems, Inc. Reject Qualitative
177 Computer Modelling Group Ltd. Reject Qualitative
178 Computer Programs and Systems, Inc. Reject Qualitative
179 Computer Services, Inc. Reject Qualitative
180 Computer Task Group, Incorporated Reject Qualitative
181 comScore, Inc. Reject Qualitative
182 Conduent Incorporated Reject Qualitative
183 Constellation Software Inc. Reject Qualitative
184 Control4 Corporation Reject Qualitative
185 ConvergeOne Holdings, Inc. Reject Qualitative
186 Convergys Corporation Reject Qualitative
187 CoreLogic, Inc. Reject Qualitative
188 Corero Network Security plc Reject Qualitative
189 Cornerstone OnDemand, Inc. Reject Qualitative
190 Cortex Business Solutions Inc. Reject Qualitative
191 CorVel Corporation Reject Qualitative
192 CoStar Group, Inc. Reject Qualitative
193 Coty Inc. Reject Qualitative
194 CounterPath Corporation Reject Qualitative
195 Coupa Software Incorporated Reject Qualitative
196 Credible Labs Inc. Reject Qualitative
197 CreditRiskMonitor.com, Inc. Reject Qualitative
198 Crexendo, Inc. Reject Qualitative
199 Critical Control Energy Services Corp. Reject Qualitative
200 Cross Country Healthcare, Inc. Reject Qualitative
201 CSG Systems International, Inc. Reject Qualitative
202 CSP Inc. Reject Qualitative
203 CVD Equipment Corporation Reject Qualitative
204 Cynergistek, Inc. Reject Qualitative
205 Daily Journal Corporation Reject Qualitative
206 Data Deposit Box Inc. Reject Qualitative
207 Data Storage Corporation Reject Qualitative
208 DATATRAK International, Inc. Reject Qualitative
209 Datawatch Corporation Reject Qualitative
210 DataWind Inc. Reject Qualitative
211 Dealnet Capital Corp. Reject Qualitative
212 Deep Down, Inc. Reject Qualitative
213 Deere & Company Reject Qualitative
214 Destiny Media Technologies Inc. Reject Qualitative
215 Determine, Inc. Reject Qualitative
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# Company Name
Accept /
Reject Accept / Reject Reason
216 Dex Media Holdings, Inc. Reject Qualitative
217 DHI Group, Inc. Reject Qualitative
218 Digimarc Corporation Reject Qualitative
219 Digital Turbine, Inc. Reject Qualitative
220 Discover Financial Services Reject Qualitative
221 Divestco Inc. Reject Qualitative
222 DLH Holdings Corp. Reject Qualitative
223 DMD Digital Health Connections Group Inc. Reject Qualitative
224 Document Security Systems, Inc. Reject Qualitative
225 Dolphin Entertainment, Inc. Reject Qualitative
226 Donnelley Financial Solutions, Inc. Reject Qualitative
227 Dougherty's Pharmacy, Inc. Reject Qualitative
228 Dropbox, Inc. Reject Qualitative
229 Duo World, Inc. Reject Qualitative
230 DXC Technology Company Reject Qualitative
231 DynTek, Inc. Reject Qualitative
232 eBay Inc. Reject Qualitative
233 Ebix, Inc. Reject Qualitative
234 Ecology & Environment, Inc. Reject Qualitative
235 Eco-Stim Energy Solutions, Inc. Reject Qualitative
236 eGain Corporation Reject Qualitative
237 Electronic Arts Inc. Reject Qualitative
238 Elevate Credit, Inc. Reject Qualitative
239 Ellie Mae, Inc. Reject Qualitative
240 Emerald Expositions Events, Inc. Reject Qualitative
241 Endurance International Group Holdings, Inc. Reject Qualitative
242 EnerCare Inc. Reject Qualitative
243 Engagement Labs Inc. Reject Qualitative
244 Enghouse Systems Limited Reject Qualitative
245 Engility Holdings, Inc. Reject Qualitative
246 Enova International, Inc. Reject Qualitative
247 Entravision Communications Corporation Reject Qualitative
248 Envestnet, Inc. Reject Qualitative
249 EPAM Systems, Inc. Reject Qualitative
250 ePlus inc. Reject Qualitative
251 EQ Inc. Reject Qualitative
252 Equifax Inc. Reject Qualitative
253 Espial Group Inc. Reject Qualitative
254 Etsy, Inc. Reject Qualitative
255 Everbridge, Inc. Reject Qualitative
256 Everi Holdings Inc. Reject Qualitative
257 EVERTEC, Inc. Reject Qualitative
258 EVO Payments, Inc. Reject Qualitative
259 Evolent Health, Inc. Reject Qualitative
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# Company Name
Accept /
Reject Accept / Reject Reason
260 Evolving Systems, Inc. Reject Qualitative
261 Evoqua Water Technologies Corp. Reject Qualitative
262 Exantas Capital Corp. Reject Qualitative
263 Exelon Corporation Reject Qualitative
264 ExlService Holdings, Inc. Reject Qualitative
265 Exponent, Inc. Reject Qualitative
266 Exterran Corporation Reject Qualitative
267 F5 Networks, Inc. Reject Qualitative
268 Facebook, Inc. Reject Qualitative
269 FactSet Research Systems Inc. Reject Qualitative
270 Fair Isaac Corporation Reject Qualitative
271 Fairfax Financial Holdings Limited Reject Qualitative
272 FalconStor Software, Inc. Reject Qualitative
273 Fidelity National Information Services, Inc. Reject Qualitative
274 Fiesta Restaurant Group, Inc. Reject Qualitative
275 Finjan Holdings, Inc. Reject Qualitative
276 FireEye, Inc. Reject Qualitative
277 Fiserv, Inc. Reject Qualitative
278 Five9, Inc. Reject Qualitative
279 FleetCor Technologies, Inc. Reject Qualitative
280 FlexShopper, Inc. Reject Qualitative
281 Fluent, Inc. Reject Qualitative
282 FLYHT Aerospace Solutions Ltd. Reject Qualitative
283 ForeScout Technologies, Inc. Reject Qualitative
284 Fortinet, Inc. Reject Qualitative
285 Fortress Transportation and Infrastructure Investors LLC Reject Qualitative
286 Franklin Covey Co. Reject Qualitative
287 Frankly Inc. Reject Qualitative
288 Frontier Communications Corporation Reject Qualitative
289 Gaia, Inc. Reject Qualitative
290 GDI Integrated Facility Services Inc. Reject Qualitative
291 General Cannabis Corp Reject Qualitative
292 General Electric Company Reject Qualitative
293 General Finance Corporation Reject Qualitative
294 Global Eagle Entertainment Inc. Reject Qualitative
295 Global Payments Inc. Reject Qualitative
296 GlobalSCAPE, Inc. Reject Qualitative
297 Glowpoint, Inc. Reject Qualitative
298 Glu Mobile Inc. Reject Qualitative
299 GoDaddy Inc. Reject Qualitative
300 goeasy Ltd. Reject Qualitative
301 GP Strategies Corporation Reject Qualitative
302 Green Dot Corporation Reject Qualitative
303 GreenSky, Inc. Reject Qualitative
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# Company Name
Accept /
Reject Accept / Reject Reason
304 GrubHub Inc. Reject Qualitative
305 GSE Systems, Inc. Reject Qualitative
306 GTT Communications, Inc. Reject Qualitative
307 Guidewire Software, Inc. Reject Qualitative
308 H&E Equipment Services, Inc. Reject Qualitative
309 Harsco Corporation Reject Qualitative
310 Harte Hanks, Inc. Reject Qualitative
311 Healthcare Services Group, Inc. Reject Qualitative
312 HealthEquity, Inc. Reject Qualitative
313 HealthLynked Corp. Reject Qualitative
314 HealthSpace Data Systems Ltd. Reject Qualitative
315 HealthStream, Inc. Reject Qualitative
316 Heidrick & Struggles International, Inc. Reject Qualitative
317 Helios and Matheson Analytics Inc. Reject Qualitative
318 Her Imports Reject Qualitative
319 Herc Holdings Inc. Reject Qualitative
320 Hertz Global Holdings, Inc. Reject Qualitative
321 Hewlett Packard Enterprise Company Reject Qualitative
322 Hill International, Inc. Reject Qualitative
323 HMS Holdings Corp. Reject Qualitative
324 Home Capital Group Inc. Reject Qualitative
325 hopTo Inc. Reject Qualitative
326 Hortonworks, Inc. Reject Qualitative
327 Houlihan Lokey, Inc. Reject Qualitative
328 HP Inc. Reject Qualitative
329 HubSpot, Inc. Reject Qualitative
330 Hudson Global, Inc Reject Qualitative
331 I.D. Systems, Inc. Reject Qualitative
332 IAC/InterActiveCorp Reject Qualitative
333 IBI Group Inc. Reject Qualitative
334 iCAD, Inc. Reject Qualitative
335 ICF International, Inc. Reject Qualitative
336 IDW Media Holdings, Inc. Reject Qualitative
337 IGEN Networks Corp. Reject Qualitative
338 iLOOKABOUT Corp. Reject Qualitative
339 ImageWare Systems, Inc. Reject Qualitative
340 Imex Systems Inc. Reject Qualitative
341 Immersion Corporation Reject Qualitative
342 Imperva, Inc. Reject Qualitative
343 Indivior PLC Reject Qualitative
344 Information Analysis Incorporated Reject Qualitative
345 Information Services Group, Inc. Reject Qualitative
346 InnerWorkings, Inc. Reject Qualitative
347 Innodata Inc. Reject Qualitative
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# Company Name
Accept /
Reject Accept / Reject Reason
348 Inogen, Inc. Reject Qualitative
349 Inovalon Holdings, Inc. Reject Qualitative
350 Inpixon Reject Qualitative
351 Inseego Corp. Reject Qualitative
352 Insight Enterprises, Inc. Reject Qualitative
353 Insignia Systems, Inc. Reject Qualitative
354 Insperity, Inc. Reject Qualitative
355 InsPro Technologies Corporation Reject Qualitative
356 Instructure, Inc. Reject Qualitative
357 Integrity Gaming Corp. Reject Qualitative
358 Intellicheck, Inc. Reject Qualitative
359 Intelligent Systems Corporation Reject Qualitative
360 Intellinetics, Inc. Reject Qualitative
361 InterCloud Systems, Inc. Reject Qualitative
362 Intermap Technologies Corporation Reject Qualitative
363 Internap Corporation Reject Qualitative
364 International Business Machines Corporation Reject Qualitative
365 International Paper Company Reject Qualitative
366 Interpace Diagnostics Group, Inc. Reject Qualitative
367 Intersections Inc. Reject Qualitative
368 Intouch Insight Ltd. Reject Qualitative
369 Intrinsyc Technologies Corporation Reject Qualitative
370 Intrusion Inc. Reject Qualitative
371 Intuit Inc. Reject Qualitative
372 Inuvo, Inc. Reject Qualitative
373 ION Geophysical Corporation Reject Qualitative
374 iPass Inc. Reject Qualitative
375 Iridium Communications Inc. Reject Qualitative
376 iSign Solutions Inc. Reject Qualitative
377 Issuer Direct Corporation Reject Qualitative
378 ITEX Corporation Reject Qualitative
379 ITT Inc. Reject Qualitative
380 IZEA Worldwide, Inc. Reject Qualitative
381 j2 Global, Inc. Reject Qualitative
382 Jack Henry & Associates, Inc. Reject Qualitative
383 Jamba, Inc. Reject Qualitative
384 Jefferies Financial Group Inc. Reject Qualitative
385 JetPay Corporation Reject Qualitative
386 John Bean Technologies Corporation Reject Qualitative
387 Johnson & Johnson Reject Qualitative
388 KAR Auction Services, Inc. Reject Qualitative
389 Kelly Services, Inc. Reject Qualitative
390 Kforce Inc. Reject Qualitative
391 Kinaxis Inc. Reject Qualitative
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# Company Name
Accept /
Reject Accept / Reject Reason
392 Kinsale Capital Group, Inc. Reject Qualitative
393 Korn/Ferry International Reject Qualitative
394 Kratos Defense & Security Solutions, Inc. Reject Qualitative
395 Leaf Group Ltd. Reject Qualitative
396 Leidos Holdings, Inc. Reject Qualitative
397 Liberated Syndication Inc. Reject Qualitative
398 Liberty Broadband Corporation Reject Qualitative
399 Liberty TripAdvisor Holdings, Inc. Reject Qualitative
400 Limelight Networks, Inc. Reject Qualitative
401 Liquidity Services, Inc. Reject Qualitative
402 Live Nation Entertainment, Inc. Reject Qualitative
403 Live Ventures Incorporated Reject Qualitative
404 LivePerson, Inc. Reject Qualitative
405 LiveWorld, Inc. Reject Qualitative
406 LogMeIn, Inc. Reject Qualitative
407 Louisiana-Pacific Corporation Reject Qualitative
408 LSC Communications, Inc. Reject Qualitative
409 Madison County Financial, Inc. Reject Qualitative
410 Magellan Health, Inc. Reject Qualitative
411 Majesco Reject Qualitative
412 MAM Software Group, Inc. Reject Qualitative
413 Manhattan Associates, Inc. Reject Qualitative
414 ManpowerGroup Inc. Reject Qualitative
415 ManTech International Corporation Reject Qualitative
416 Marchex, Inc. Reject Qualitative
417 Marin Software Incorporated Reject Qualitative
418 Marlin Business Services Corp. Reject Qualitative
419 Mastech Digital, Inc. Reject Qualitative
420 Mastercard Incorporated Reject Qualitative
421 Maxar Technologies Ltd. Reject Qualitative
422 MAXIMUS, Inc. Reject Qualitative
423 McGrath RentCorp Reject Qualitative
424 MDC Partners Inc. Reject Qualitative
425 Mediagrif Interactive Technologies Inc. Reject Qualitative
426 Medical Facilities Corporation Reject Qualitative
427 Medical Marijuana, Inc. Reject Qualitative
428 Medical Transcription Billing, Corp. Reject Qualitative
429 Medidata Solutions, Inc. Reject Qualitative
430 Memex Inc. Reject Qualitative
431 Microsoft Corporation Reject Qualitative
432 MicroStrategy Incorporated Reject Qualitative
433 Midwest Holding Inc. Reject Qualitative
434 MINDBODY, Inc. Reject Qualitative
435 Mission Ready Solutions Inc. Reject Qualitative
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# Company Name
Accept /
Reject Accept / Reject Reason
436 Mitcham Industries, Inc. Reject Qualitative
437 Mitek Systems, Inc. Reject Qualitative
438 Mobile Mini, Inc. Reject Qualitative
439 MobileIron, Inc. Reject Qualitative
440 MobileSmith, Inc. Reject Qualitative
441 Mobivity Holdings Corp. Reject Qualitative
442 Model N, Inc. Reject Qualitative
443 MoneyOnMobile, Inc. Reject Qualitative
444 Monotype Imaging Holdings Inc. Reject Qualitative
445 Moody's Corporation Reject Qualitative
446 Morneau Shepell Inc. Reject Qualitative
447 Morningstar, Inc. Reject Qualitative
448 MSCI Inc. Reject Qualitative
449 Nasdaq, Inc. Reject Qualitative
450 National CineMedia, Inc. Reject Qualitative
451 National Instruments Corporation Reject Qualitative
452 National Oilwell Varco, Inc. Reject Qualitative
453 Natural Gas Services Group, Inc. Reject Qualitative
454 NatureBank Asset Management Inc. Reject Qualitative
455 NCR Corporation Reject Qualitative
456 Net Element, Inc. Reject Qualitative
457 NetApp, Inc. Reject Qualitative
458 Netlist, Inc. Reject Qualitative
459 NetScout Systems, Inc. Reject Qualitative
460 NetSol Technologies, Inc. Reject Qualitative
461 New Relic, Inc. Reject Qualitative
462 NexJ Systems Inc. Reject Qualitative
463 NIC Inc. Reject Qualitative
464 Noble Iron Inc. Reject Qualitative
465 NTG Clarity Networks Inc. Reject Qualitative
466 Nuance Communications, Inc. Reject Qualitative
467 Nutanix, Inc. Reject Qualitative
468 Okta, Inc. Reject Qualitative
469 Omnicell, Inc. Reject Qualitative
470 Omnicom Group Inc. Reject Qualitative
471 OmniComm Systems, Inc. Reject Qualitative
472 On Deck Capital, Inc. Reject Qualitative
473 ONEnergy Inc. Reject Qualitative
474 ONEOK, Inc. Reject Qualitative
475 OneSpan Inc. Reject Qualitative
476 OneView Group plc Reject Qualitative
477 Open Text Corporation Reject Qualitative
478 OptimizeRx Corporation Reject Qualitative
479 Optiva Inc. Reject Qualitative
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# Company Name
Accept /
Reject Accept / Reject Reason
480 Oracle Corporation Reject Qualitative
481 Orion Group Holdings, Inc. Reject Qualitative
482 Palo Alto Networks, Inc. Reject Qualitative
483 Pandora Media, Inc. Reject Qualitative
484 PAR Technology Corporation Reject Qualitative
485 Pareteum Corporation Reject Qualitative
486 Park City Group, Inc. Reject Qualitative
487 PASSUR Aerospace, Inc. Reject Qualitative
488 Paycom Software, Inc. Reject Qualitative
489 Paylocity Holding Corporation Reject Qualitative
490 PayPal Holdings, Inc. Reject Qualitative
491 PDF Solutions, Inc. Reject Qualitative
492 pdvWireless, Inc. Reject Qualitative
493 PeerStream, Inc. Reject Qualitative
494 Pegasystems Inc. Reject Qualitative
495 PennyMac Financial Services, Inc. Reject Qualitative
496 People Corporation Reject Qualitative
497 People's Utah Bancorp Reject Qualitative
498 Perceptron, Inc. Reject Qualitative
499 Perficient, Inc. Reject Qualitative
500 Performant Financial Corporation Reject Qualitative
501 Perspecta Inc. Reject Qualitative
502 PFSweb, Inc. Reject Qualitative
503 Pharma-Bio Serv, Inc. Reject Qualitative
504 Pinnacle Bank Reject Qualitative
505 Pivot Technology Solutions, Inc. Reject Qualitative
506 Points International Ltd. Reject Qualitative
507 Posera Ltd. Reject Qualitative
508 PRA Group, Inc. Reject Qualitative
509 Precipio, Inc. Reject Qualitative
510 Premier, Inc. Reject Qualitative
511 Presidio, Inc. Reject Qualitative
512 Priority Technology Holdings, Inc. Reject Qualitative
513 Professional Diversity Network, Inc. Reject Qualitative
514 Progress Software Corporation Reject Qualitative
515 ProMetic Life Sciences Inc. Reject Qualitative
516 ProntoForms Corporation Reject Qualitative
517 Proofpoint, Inc. Reject Qualitative
518 Propel Media, Inc. Reject Qualitative
519 PROS Holdings, Inc. Reject Qualitative
520 PTC Inc. Reject Qualitative
521 Q2 Holdings, Inc. Reject Qualitative
522 QAD Inc. Reject Qualitative
523 Quality Systems, Inc. Reject Qualitative
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# Company Name
Accept /
Reject Accept / Reject Reason
524 Qualys, Inc. Reject Qualitative
525 Quest Solution, Inc. Reject Qualitative
526 QuinStreet, Inc. Reject Qualitative
527 Qumu Corporation Reject Qualitative
528 Quorum Health Corporation Reject Qualitative
529 Quorum Information Technologies Inc. Reject Qualitative
530 QuoteMedia, Inc. Reject Qualitative
531 Quotient Technology Inc. Reject Qualitative
532 R1 RCM Inc. Reject Qualitative
533 Radisys Corporation Reject Qualitative
534 Rapid7, Inc. Reject Qualitative
535 Razer Inc. Reject Qualitative
536 RCM Technologies, Inc. Reject Qualitative
537 Real Matters Inc. Reject Qualitative
538 RealNetworks, Inc. Reject Qualitative
539 RealPage, Inc. Reject Qualitative
540 Red Hat, Inc. Reject Qualitative
541 Red Violet, Inc. Reject Qualitative
542 Regional Management Corp. Reject Qualitative
543 Reis, Inc. Reject Qualitative
544 Remark Holdings, Inc. Reject Qualitative
545 Rennova Health, Inc. Reject Qualitative
546 RenoWorks Software Inc. Reject Qualitative
547 Rent-A-Center, Inc. Reject Qualitative
548 Research Solutions, Inc. Reject Qualitative
549 RewardStream Solutions Inc. Reject Qualitative
550 RhythmOne plc Reject Qualitative
551 Ribbon Communications Inc. Reject Qualitative
552 Rimini Street, Inc. Reject Qualitative
553 RingCentral, Inc. Reject Qualitative
554 Ritchie Bros. Auctioneers Incorporated Reject Qualitative
555 Robert Half International Inc. Reject Qualitative
556 Rocky Mountain Dealerships Inc. Reject Qualitative
557 Rollins, Inc. Reject Qualitative
558 Rosetta Stone Inc. Reject Qualitative
559 Route1 Inc. Reject Qualitative
560 RSI International Systems Inc. Reject Qualitative
561 Rubicon Technology, Inc. Reject Qualitative
562 S&P Global Inc. Reject Qualitative
563 Sabre Corporation Reject Qualitative
564 SailPoint Technologies Holdings, Inc. Reject Qualitative
565 salesforce.com, inc. Reject Qualitative
566 Salon Media Group, Inc. Reject Qualitative
567 Sandstorm Gold Ltd. Reject Qualitative
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# Company Name
Accept /
Reject Accept / Reject Reason
568 Sangoma Technologies Corporation Reject Qualitative
569 SBT Bancorp, Inc. Reject Qualitative
570 Schneider National, Inc. Reject Qualitative
571 Science Applications International Corporation Reject Qualitative
572 SeaChange International, Inc. Reject Qualitative
573 SendGrid, Inc. Reject Qualitative
574 Sequential Brands Group, Inc. Reject Qualitative
575 ServiceMaster Global Holdings, Inc. Reject Qualitative
576 ServiceNow, Inc. Reject Qualitative
577 ServiceSource International, Inc. Reject Qualitative
578 SharpSpring, Inc. Reject Qualitative
579 Shopify Inc. Reject Qualitative
580 ShotSpotter, Inc. Reject Qualitative
581 Shutterfly, Inc. Reject Qualitative
582 Shutterstock, Inc. Reject Qualitative
583 Sienna Senior Living Inc. Reject Qualitative
584 SilverSun Technologies, Inc. Reject Qualitative
585 Simulations Plus, Inc. Reject Qualitative
586 SITO Mobile, Ltd. Reject Qualitative
587 Skkynet Cloud Systems, Inc. Reject Qualitative
588 SLM Corporation Reject Qualitative
589 Smart Employee Benefits Inc. Reject Qualitative
590 SMG Industries Inc. Reject Qualitative
591 Smith Micro Software, Inc. Reject Qualitative
592 Snap Inc. Reject Qualitative
593 Snipp Interactive Inc. Reject Qualitative
594 Social Reality, Inc. Reject Qualitative
595 Solaris Oilfield Infrastructure, Inc. Reject Qualitative
596 Solium Capital Inc. Reject Qualitative
597 Sonic Foundry, Inc. Reject Qualitative
598 Sonoco Products Company Reject Qualitative
599 Sonos, Inc. Reject Qualitative
600 Sotheby's Reject Qualitative
601 SPAR Group, Inc. Reject Qualitative
602 Spectra Systems Corporation Reject Qualitative
603 Sphere 3D Corp. Reject Qualitative
604 Spindletop Oil & Gas Co. Reject Qualitative
605 Spine Injury Solutions, Inc. Reject Qualitative
606 Splunk Inc. Reject Qualitative
607 SPS Commerce, Inc. Reject Qualitative
608 Square, Inc. Reject Qualitative
609 SS&C Technologies Holdings, Inc. Reject Qualitative
610 Staffing 360 Solutions, Inc. Reject Qualitative
611 Stamps.com Inc. Reject Qualitative
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# Company Name
Accept /
Reject Accept / Reject Reason
612 Stantec Inc. Reject Qualitative
613 StarTek, Inc. Reject Qualitative
614 Steel Connect, Inc. Reject Qualitative
615 Stericycle, Inc. Reject Qualitative
616 Strad Energy Services Ltd. Reject Qualitative
617 Streamline Health Solutions, Inc. Reject Qualitative
618 Superior Energy Services, Inc. Reject Qualitative
619 Support.com, Inc. Reject Qualitative
620 Switch, Inc. Reject Qualitative
621 SWK Holdings Corporation Reject Qualitative
622 Sykes Enterprises, Incorporated Reject Qualitative
623 Sylogist Ltd. Reject Qualitative
624 Symantec Corporation Reject Qualitative
625 Symbility Solutions Inc. Reject Qualitative
626 Synacor, Inc. Reject Qualitative
627 Synchronoss Technologies, Inc. Reject Qualitative
628 SYNNEX Corporation Reject Qualitative
629 Synopsys, Inc. Reject Qualitative
630 Syntel, Inc. Reject Qualitative
631 Table Trac, Inc. Reject Qualitative
632 Tableau Software, Inc. Reject Qualitative
633 Tabula Rasa HealthCare, Inc. Reject Qualitative
634 Take-Two Interactive Software, Inc. Reject Qualitative
635 Talos Energy Inc. Reject Qualitative
636 Tangelo Games Corp. Reject Qualitative
637 Tapinator, Inc. Reject Qualitative
638 Team, Inc. Reject Qualitative
639 TechTarget, Inc. Reject Qualitative
640 Tecsys Inc. Reject Qualitative
641 Teladoc Health, Inc. Reject Qualitative
642 Telaria, Inc. Reject Qualitative
643 Telenav, Inc. Reject Qualitative
644 Teradata Corporation Reject Qualitative
645 Tervita Corporation Reject Qualitative
646 Tetra Tech, Inc. Reject Qualitative
647 The Boeing Company Reject Qualitative
648 The Brink's Company Reject Qualitative
649 The Caldwell Partners International Inc. Reject Qualitative
650 The Castle Group, Inc. Reject Qualitative
651 The Descartes Systems Group Inc Reject Qualitative
652 The Dun & Bradstreet Corporation Reject Qualitative
653 The Hackett Group, Inc. Reject Qualitative
654 The Hain Celestial Group, Inc. Reject Qualitative
655 The Interpublic Group of Companies, Inc. Reject Qualitative
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# Company Name
Accept /
Reject Accept / Reject Reason
656 The KeyW Holding Corporation Reject Qualitative
657 The Meet Group, Inc. Reject Qualitative
658 The Pulse Network, Inc. Reject Qualitative
659 The RMR Group Inc. Reject Qualitative
660 The Rubicon Project, Inc. Reject Qualitative
661 The Trade Desk, Inc. Reject Qualitative
662 The Ultimate Software Group, Inc. Reject Qualitative
663 theScore, Inc. Reject Qualitative
664 TheStreet, Inc. Reject Qualitative
665 TiVo Corporation Reject Qualitative
666 TOMI Environmental Solutions, Inc. Reject Qualitative
667 Total Energy Services Inc. Reject Qualitative
668 Total System Services, Inc. Reject Qualitative
669 Track Group, Inc. Reject Qualitative
670 TrackX Holdings Inc. Reject Qualitative
671 Trakopolis IoT Corp. Reject Qualitative
672 TransUnion Reject Qualitative
673 Travelzoo Reject Qualitative
674 Trilogy International Partners Inc. Reject Qualitative
675 TriNet Group, Inc. Reject Qualitative
676 TripAdvisor, Inc. Reject Qualitative
677 TrueBlue, Inc. Reject Qualitative
678 TrueCar, Inc. Reject Qualitative
679 Trxade Group, Inc. Reject Qualitative
680 TSR, Inc. Reject Qualitative
681 TSS, Inc. Reject Qualitative
682 TTEC Holdings, Inc. Reject Qualitative
683 Tucows Inc. Reject Qualitative
684 Twilio Inc. Reject Qualitative
685 Twitter, Inc. Reject Qualitative
686 Two Rivers Financial Group, Inc. Reject Qualitative
687 Tyler Technologies, Inc. Reject Qualitative
688 Ubiquiti Networks, Inc. Reject Qualitative
689 Uniserve Communications Corporation Reject Qualitative
690 Unisys Corporation Reject Qualitative
691 United Parcel Service, Inc. Reject Qualitative
692 United Rentals, Inc. Reject Qualitative
693 UpSnap, Inc. Reject Qualitative
694 UrtheCast Corp. Reject Qualitative
695 US Metro Bank Reject Qualitative
696 USA Technologies, Inc. Reject Qualitative
697 usell.com, Inc. Reject Qualitative
698 Varonis Systems, Inc. Reject Qualitative
699 Vectrus, Inc. Reject Qualitative
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# Company Name
Accept /
Reject Accept / Reject Reason
700 Veeva Systems Inc. Reject Qualitative
701 Verint Systems Inc. Reject Qualitative
702 VeriSign, Inc. Reject Qualitative
703 Verisk Analytics, Inc. Reject Qualitative
704 Veritone, Inc. Reject Qualitative
705 Vertical Computer Systems, Inc. Reject Qualitative
706 Viad Corp Reject Qualitative
707 Vigil Health Solutions Inc. Reject Qualitative
708 VIQ Solutions Inc. Reject Qualitative
709 VirnetX Holding Corp Reject Qualitative
710 VirTra, Inc. Reject Qualitative
711 Virtusa Corporation Reject Qualitative
712 Visa Inc. Reject Qualitative
713 Vobile Group Limited Reject Qualitative
714 Volt Information Sciences, Inc. Reject Qualitative
715 Walker & Dunlop, Inc. Reject Qualitative
716 Web.com Group, Inc. Reject Qualitative
717 Wesco Aircraft Holdings, Inc. Reject Qualitative
718 WesternOne Inc. Reject Qualitative
719 WEX Inc. Reject Qualitative
720 Where Food Comes From, Inc. Reject Qualitative
721 WidePoint Corporation Reject Qualitative
722 Wilhelmina International, Inc. Reject Qualitative
723 Willis Lease Finance Corporation Reject Qualitative
724 Winmark Corporation Reject Qualitative
725 Wistron Information Technology & Services Corporation Reject Qualitative
726 Wizard World, Inc. Reject Qualitative
727 Woodlands Financial Services Company Reject Qualitative
728 Workday, Inc. Reject Qualitative
729 Workiva Inc. Reject Qualitative
730 Worldpay, Inc. Reject Qualitative
731 WSP Global Inc. Reject Qualitative
732 Xebec Adsorption Inc. Reject Qualitative
733 XO Group Inc. Reject Qualitative
734 Yelp Inc. Reject Qualitative
735 Yew Bio-Pharm Group, Inc. Reject Qualitative
736 Yext, Inc. Reject Qualitative
737 Zedcor Energy Inc. Reject Qualitative
738 Zedge, Inc. Reject Qualitative
739 Zendesk, Inc. Reject Qualitative
740 Zillow Group, Inc. Reject Qualitative
741 Zix Corporation Reject Qualitative
742 ZoomerMedia Limited Reject Qualitative
743 Zscaler, Inc. Reject Qualitative
Case 2:19-cv-00713-DAK-EJF Document 71-1 Filed 12/13/19 Page 78 of 85
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# Company Name
Accept /
Reject Accept / Reject Reason
744 Zynga Inc. Reject Qualitative
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Appendix D: Construction of Executive Management Fees to Zurixx US
Executive Management Fees Charge Notes FY2017
FY2017 Operating Costs:
Payroll & Related Benefits 1,216,524$
Total Operating Costs: (a) 1,216,524$
Exectuive Management Markup: (b) 10.0%
Markup Amount (c)=(a)*(b) 121,652$
FY 2017 Charge with Markup: (d)=(a)+(c) 1,338,176$
FY 2017 Monthly Charge with Markup: (e)=(d)/12 111,515$
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Appendix E: Construction of Registration Fees to Zurixx US
Zurixx, LLC.Registration Fees Calculation
Assumptions:
LQ Cust. Acquisition Rate/Head: 22.10$ (a)
Median Cust. Acquisition Rate/Head: 50.60$ (b)
UQ Cust. Acquisition Rate/Head: 86.45$ (c)
Data Schedule Notes 1/31/2017 2/28/2017 3/31/2017 4/30/2017 5/31/2017 6/30/2017 7/31/2017 8/31/2017 9/30/2017 10/31/2017 11/30/2017 12/31/2017 FY2017
Preview Event Registrants
RE Registrants 41,491 28,596 25,776 37,506 33,855 30,527 44,780 35,568 34,977 30,737 23,386 19,063 386,262
DJ Registrants 21,990 29,662 38,362 29,548 40,749 35,257 48,452 39,921 52,377 54,679 22,846 38,203 452,046
Total Registrants (d) 63,481 58,258 64,138 67,054 74,604 65,784 93,232 75,489 87,354 85,416 46,232 57,266 838,308
Fee Schedule Notes 1/31/2017 2/28/2017 3/31/2017 4/30/2017 5/31/2017 6/30/2017 7/31/2017 8/31/2017 9/30/2017 10/31/2017 11/30/2017 12/31/2017 FY2017
Lower Quartile Registration Fees (a)*(d) 1,402,930 1,402,930 1,402,930 1,402,930 1,402,930 1,402,930 1,402,930 1,402,930 1,402,930 1,402,930 1,402,930 1,402,930 16,835,161
Median Registration Fees (b)*(d) 3,211,821 2,947,564 3,245,062 3,392,597 3,774,589 3,328,341 4,717,073 3,819,366 4,419,676 4,321,623 2,339,108 2,897,373 42,414,193
Upper Quartile Registration Fees (c)*(d) 5,487,774 5,036,258 5,544,570 5,796,651 6,449,329 5,686,862 8,059,673 6,525,835 7,551,535 7,384,000 3,996,641 4,950,503 72,469,631
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Appendix F: Construction of Legal Fees to Zurixx US
Zurixx, LLC.Legal Fees Calculation
Assumptions:
Average Legal Attorney Hourly Rate: 357.50$ (a)
Legal Hours per Series/Brand: 5 (b)
Data Schedule Notes 1/31/2017 2/28/2017 3/31/2017 4/30/2017 5/31/2017 6/30/2017 7/31/2017 8/31/2017 9/30/2017 10/31/2017 11/30/2017 12/31/2017 FY2017
Series Counts (1)
RE Count 18 19 16 17 15 15 20 18 21 14 13 17 203
DJ Count 2 5 5 6 6 6 10 8 10 9 6 5 78
Total Series (c) 20 24 21 23 21 21 30 26 31 23 19 22 281
Fee Schedule Notes 1/31/2017 2/28/2017 3/31/2017 4/30/2017 5/31/2017 6/30/2017 7/31/2017 8/31/2017 9/30/2017 10/31/2017 11/30/2017 12/31/2017 FY2017
Total Series Hours (d)=(b)*(c) 100 120 105 115 105 105 150 130 155 115 95 110 1,405
Total Legal Fees (a)*(d) 35,750$ 42,900$ 37,538$ 41,113$ 37,538$ 37,538$ 53,625$ 46,475$ 55,413$ 41,113$ 33,963$ 39,325$ 502,288$
Notes
(1) A series consists of multiple events held during a given week at particular geographic locations
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Appendix G: Construction of Workshop Recruitment Fees to Zurixx US
Recruitment Fee Calculation (1) Notes FY2017
Average Headhunter Salary (Annual) (a) 250,000$
Annual Recruitment Speakers Employed (b) 20
Total Headhunter Annual Cost (c)=(a)*(b) 5,000,000$
Headhunter Rate (d) 25.1%
Total Annual Recruitment Fee (e)=(c)*(d) 1,255,000$
Total Monthly Recruitment Fee (f)=(e)/12 104,583$
Notes
(1) Avg. Headhunter Salary and Speakers Employed estimates provided by Zurixx Management
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Appendix H: Construction of Celebrity Management Fees to Zurixx US
Zurixx, LLC.Celebrity Management Fees Calculation
Assumptions:
Celebrity Commission Rates (FE Rate) (1) 5.0% (a)
Celebrity Commission Rates (ME Rate) (1) 5.0% (b)
Celebrity Commission Rates (BE Rate) (1) 2.5% (c)
Celebrity Management Rate: 10.0% (d)
Celebrity Fixed Fee / Event (1) 10,000$ (e)
Data Schedule Notes 1/31/2017 2/28/2017 3/31/2017 4/30/2017 5/31/2017 6/30/2017 7/31/2017 8/31/2017 9/30/2017 10/31/2017 11/30/2017 12/31/2017 FY2017
FE - Front End
RE Gross Sales (f) 1,212,501 841,268 1,003,500 1,091,670 1,050,810 1,248,294 907,904 1,171,028 1,073,074 1,117,219 1,075,392 733,883 12,526,542
DJ Gross Sales (g) 279,540 601,958 764,926 999,403 994,914 1,028,527 1,508,456 1,200,558 1,224,034 1,112,418 1,049,100 475,596 11,239,430
FE Celebrity Compensation (h)={(f)+(g)}*(a) 74,602$ 72,161$ 88,421$ 104,554$ 102,286$ 113,841$ 120,818$ 118,579$ 114,855$ 111,482$ 106,225$ 60,474$ 1,188,299$
ME - 2nd Event - Middle End
RE Gross Sales (f) 4,023,365 4,007,792 2,244,571 3,092,012 2,915,073 3,557,119 3,880,904 3,791,334 2,584,019 4,134,059 2,592,748 2,945,106 39,768,102
DJ Gross Sales (g) 626,722 985,871 1,351,877 2,848,966 2,634,218 2,610,715 4,158,603 3,388,915 2,529,570 3,556,570 2,930,704 1,616,351 29,239,082
ME Celebrity Compensation (i)={(f)+(g)}*(b) 232,504$ 249,683$ 179,822$ 297,049$ 277,465$ 308,392$ 401,975$ 359,012$ 255,679$ 384,531$ 276,173$ 228,073$ 3,450,359$
BE - Backend - Telesales
RE Gross Sales (f) 1,260,087 1,704,942 1,684,214 1,677,909 1,913,959 1,292,695 1,299,200 1,525,613 1,263,100 1,097,028 1,669,128 1,755,406 18,143,280
DJ Gross Sales (g) 44,327 133,384 444,947 309,997 549,101 796,568 724,416 721,374 756,826 757,332 745,125 625,267 6,608,664$
BE Celebrity Compensation (j)={(f)+(g)}*(c) 32,610$ 45,958$ 53,229$ 49,698$ 61,577$ 52,232$ 50,590$ 56,175$ 50,498$ 46,359$ 60,356$ 59,517$ 618,799$
Series Counts (2)
RE Count 18 19 16 17 15 15 20 18 21 14 13 17 203
DJ Count 2 5 5 6 6 6 10 8 10 9 6 5 78
Total Series (k) 20 24 21 23 21 21 30 26 31 23 19 22 281
Fee Schedule Notes 1/31/2017 2/28/2017 3/31/2017 4/30/2017 5/31/2017 6/30/2017 7/31/2017 8/31/2017 9/30/2017 10/31/2017 11/30/2017 12/31/2017 FY2017
Total FE, ME & BE Compensation (l)=(h)+(i)+(j) 339,717$ 367,803 321,473 451,300 441,327 474,464 573,384 533,766 421,033 542,372 442,754 348,064 5,257,456$
Total Celebrity Series Compensation (m)=(k)*(e) 200,000$ 240,000 210,000 230,000 210,000 210,000 300,000 260,000 310,000 230,000 190,000 220,000 2,810,000$
Total Celebrity Compensation (n)=(l)+(m) 539,717$ 607,803$ 531,473$ 681,300$ 651,327$ 684,464$ 873,384$ 793,766$ 731,033$ 772,372$ 632,754$ 568,064$ 8,067,456$
Total Celebrity Management Fee (o)=(n)*(d) 53,972$ 60,780$ 53,147$ 68,130$ 65,133$ 68,446$ 87,338$ 79,377$ 73,103$ 77,237$ 63,275$ 56,806$ 806,746$
Notes
(1) Celebrity commission rates and fixed fees provided by Zurixx management based on internal agreements with celebrities
(2) A series consists of multiple events held during a given week at particular geographic locations. A celebrity will typically visit once per series.
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Appendix I: Construction of Total Fees to Zurixx US
Zurixx, LLC.Total Fees Calculation
Fee Schedule 1/31/2017 2/28/2017 3/31/2017 4/30/2017 5/31/2017 6/30/2017 7/31/2017 8/31/2017 9/30/2017 10/31/2017 11/30/2017 12/31/2017 FY2017
Total Gross Sales 7,664,542$ 8,790,507$ 7,846,035$ 10,616,203$ 10,244,622$ 11,304,791$ 12,709,483$ 11,917,822$ 9,819,812$ 11,836,625$ 10,562,373$ 8,331,609$ 121,644,423$
Total Net Sales 5,403,619$ 6,404,068$ 5,592,774$ 7,610,516$ 6,948,553$ 7,502,447$ 8,072,335$ 7,905,564$ 6,361,745$ 7,451,010$ 7,099,838$ 6,000,600$ 82,353,070$
Lower Quartile Registration Fees 1,402,930 1,402,930 1,402,930 1,402,930 1,402,930 1,402,930 1,402,930 1,402,930 1,402,930 1,402,930 1,402,930 1,402,930 16,835,161
Median Registration Fees 3,211,821 2,947,564 3,245,062 3,392,597 3,774,589 3,328,341 4,717,073 3,819,366 4,419,676 4,321,623 2,339,108 2,897,373 42,414,193
Upper Quartile Registration Fees 5,487,774 5,036,258 5,544,570 5,796,651 6,449,329 5,686,862 8,059,673 6,525,835 7,551,535 7,384,000 3,996,641 4,950,503 72,469,631
Total Legal Fees 35,750 42,900 37,538 41,113 37,538 37,538 53,625 46,475 55,413 41,113 33,963 39,325 502,288
Headhunter Recruitment Fee 104,583 104,583 104,583 104,583 104,583 104,583 104,583 104,583 104,583 104,583 104,583 104,583 1,255,000
Total Celebrity Management Fee 53,972 60,780 53,147 68,130 65,133 68,446 87,338 79,377 73,103 77,237 63,275 56,806 806,746
Executive Management Fee 111,515 111,515 111,515 111,515 111,515 111,515 111,515 111,515 111,515 111,515 111,515 111,515 1,338,176
LQ Total Fees 1,708,750$ 1,722,708$ 1,709,713$ 1,728,271$ 1,721,698$ 1,725,012$ 1,759,991$ 1,744,880$ 1,747,544$ 1,737,378$ 1,716,266$ 1,715,159$ 20,737,370$
Median Total Fees 3,517,641$ 3,267,342$ 3,551,845$ 3,717,938$ 4,093,358$ 3,650,423$ 5,074,134$ 4,161,316$ 4,764,289$ 4,656,070$ 2,652,444$ 3,209,603$ 46,316,402$
UQ Total Fees 5,793,593$ 5,356,037$ 5,851,353$ 6,121,991$ 6,768,098$ 6,008,944$ 8,416,735$ 6,867,785$ 7,896,149$ 7,718,447$ 4,309,977$ 5,262,732$ 76,371,840$
Case 2:19-cv-00713-DAK-EJF Document 71-1 Filed 12/13/19 Page 85 of 85
Zurixx LLC Accounting Status Report “First Day” Accounting Issues
As noted earlier in this report, On Wednesday, October 2, 2019, the Monitor and his professionals visited the offices of Zurixx. The Monitor’s accounting professionals, Gil Miller and John Curtis from the firm of Rocky Mountain Advisory (“RMA”), were present that day and met with various individuals to gain an understanding of the various accounting and financial aspects of the business. This section of the Report will discuss, from an accounting prospective, the “First Day” (October 2-4) issues which were addressed.
a. Interview of the Chief Financial Officer. The Monitor and Gil Miller interviewed Matt Magistro (“Magistro”) within one hour of entering the Zurixx facility. Magistro has worked for Zurixx for seven years since its inception. He has a BS in accounting from Utah Valley University. Magistro reports directly to Jim Carlson, CEO of Zurixx (“Carlson”). Magistro indicated that Zurixx spends approximately $2 million per week in operating cash, which we confirmed. He further indicated that the primary bank accounts used by Zurixx are Bank of America and Chase Bank and that there are numerous merchant accounts (to take in credit card receipts) that “point” to these Zurixx bank accounts. Magistro said that approximately $2 million per week in customer sales come in through the various merchant accounts and that the company is basically breaking even at its current levels of receipt and expense activity, which we also confirmed. Many of the merchant account vendors also maintain significant cash reserve balances to protect them against Zurixx customer chargebacks. A complete listing of Zurixx bank accounts, corporate defendant bank accounts and other and merchant accounts, as well as their estimated current cash and reserve balances, is included as Exhibit A1.1 Magistro further explained that Zurixx maintains operations in Puerto Rico, using the name Dorado Marketing & Management, LLC (“Dorado”), formerly known as Zurixx, LLC (a Puerto Rico entity). Magistro said, and RMA has confirmed, that Dorado uses First Bank as its financial institution in Puerto Rico. He also
1 On October 3, Zurixx was informed that one of their financial institutions, Chase Bank, had frozen the Zurixx accounts. Nearly two-thirds of Zurixx’s cash was frozen (approximately $3 million), which left Zurixx with very low cash reserves to pay continuing operating expenses. The Chase accounts remained frozen for nearly a week until the FTC and Monitor’s staff were able to convince the bank that the Order did not freeze any bank accounts.
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indicated that there are approximately 20-30 employees of Dorado, including Carlson and Cris Cannon (“Cannon”), both who reside in Puerto Rico a majority of the time. According to Magistro, Dorado invoices Zurixx for its services, which primarily includes event management and marketing. A more detailed discussion of the services provided by Dorado is included below in the “Operational Issues” section of this report. Magistro explained that Squire & Company performs the audit of Zurixx, which is a consolidated audit that includes the operations of both Zurixx and Dorado. Dorado also has an independent audit performed by LLM&D, PSC. Kamdar & Co. prepare the tax returns for Zurixx and U.S. affiliates, while LLM&D prepares the tax returns for Dorado. Magistro explained that Carlson was the CEO of Zurixx, Cannon was over sales and Jeff Spangler (“Spangler”) over operations. Magistro explained the basic ownership percentages of the owners, which is explained elsewhere in this report in greater detail. An organizational chart of the business was later provided by Zurixx (see Exhibit A2). According to Magistro, the three owners are paid annual salaries of $250,000. The salaries of Carlson and Cannon are paid by Dorado, while the salary of Spangler is paid by Zurixx. Since the appointment of the Monitor, no salary payments have been made to these defendants. All three owners are paid owner distributions by Dorado. Magistro said that during good years, total distributions were in the $10-15 million range and that during bad years in the $5-7 million range. Since meeting with Magistro, RMA has prepared a summary of owner distributions from 2014-2018. Total distributions range from a low of $6.2 million in 2017 to a high of $31.5 million in 2015 (Exhibit A3). As discussed in greater detail below in the Personnel section of this report, Magistro said that Zurixx has both W2 employees and contract laborers (together, “Payroll”). Magistro stated that contract laborers make up about 80% of the Payroll.
b. Interview of the Controller. John Curtis from RMA met separately with Denise Easter (“Easter”), the financial controller of Zurixx and subsidiaries. Easter provided information about the accounting system, which is maintained in Microsoft Dynamics Great Plains 2015. Easter allowed RMA to see her computer, access and review her files and obtain information contained therein. Easter provided substantial data, files and other financial information from her computer and the Zurixx network. Files obtained from Ms. Easter included financial statement audit files, Payroll reports and files, sales reports, weekly financial packages, deposits reports, commission templates, commission rates
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and current trial balance information. Zurixx’s controller and CFO have provided anything requested and been willing to assist with generating reports and data exports to assist with RMA’s analysis of Zurixx’s operations and financial transactions.
Easter provided information on the Payroll process, which is paid on a weekly basis to Zurixx’s employees and vendors or subcontractors, which are 1099 contractors rather than W2 employees. The Payroll historically has been around $450,000 per week.2 Zurixx has historically had 80 – 90 employees with around 300 subcontractors. Historically, the Puerto Rico office’s Payroll was around $20,000.
Easter confirmed that Zurixx’s financial statement audit is conducted by Squire & Company, PC. The audited consolidated financial statements of Zurixx also include Brand Management Holdings, LLC (“Brand Management”), which has the same ownership structure as Zurixx.3 The consolidated financial statements also include the financial statements of Dorado, which was originally organized in 2014 as Zurixx, LLC Puerto Rico.4 As noted, Dorado is audited by LLM&D, PSC, an accounting firm in Puerto Rico.
c. Download of General Ledger. After meeting with the financial controller, John Curtis met with Magistro to review in detail the accounting reports, data and files available from him and to review Zurixx’s operations and processes.
In addition to providing various files and data requested, Magistro exported the entire general ledger from August 2012 to September 2019, and provided the data to RMA. Magistro also provided information about the various general ledger accounts, revenue codes and abbreviations and other aspects of the data. This data has allowed RMA to analyze sales and transactions, historical trends and patterns.
d. Additional Financial Information Obtained. Magistro also provided a variety of reports, including weekly financial packages and versions of financial statement providing greater detail and breakdown of revenue and expenses. He also provided the detail of all Payroll transactions for W2 employees and 1099 contractors going back to 2012, with explanations of the same.
2 That figure has dropped considerably to between $250,000 and $300,000 per week as Zurixx has reduced its workforce in light of working under a new model attempting to comply with the temporary restraining order. 3 Zurixx, LLC and Consolidated Entities, Consolidated Financial Statements, Years Ended December 31, 2018 and 2017, at page 7. 4 Id.
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Magistro also provided detailed information on RE Cash Source, LLC (“RE Cash”), an entity under Zurixx Financial, LLC, that provided real estate lending to various customers over the years. RE Cash currently has accounts receivable outstanding of approximately $1.4 million and associated liabilities of approximately $750,000 to investors. RE Cash also has a bank account at Chase bank with a balance of approximately $295,000.
e. Electronic Access to Bank Accounts. Magistro provided RMA with electronic access to the bank accounts of Zurixx and corporate defendants. In total, RMA obtained access to 19 accounts in the names of Zurixx, Brand Management, Richardson Law Group, Global Learning Alliance, RE Cash, CJ Seminar Holdings, Carlson Development Group and Zurixx Finanial. These accounts are held at Chase, First Bank of Puerto Rico and Bank of America.
Given the Monitor’s charge regarding monitoring the transactions of the defendants, as described further below, RMA has reviewed and tracked the daily account activity of the above bank accounts to determine trends that may require urgent action to preserve the assets of Zurixx.
f. Payroll. In consultations with the Monitor, CFO and Controller, certain procedures were immediately deployed to monitor and approve the Payroll process. Zurixx and Dorado pay weekly Payrolls, which needed to be approved within 24 hours of the Monitor gaining access to the facility. Overall, total weekly Payroll for both Zurixx and Dorado at this time was approximately $500,000.
RMA worked with the finance department of Zurixx to prepare a listing of persons receiving Payroll, including each employee’s department and area of involvement. On Thursday, October 3, the Monitor, RMA and members of the Zurixx finance department went through every name on the Payroll schedule to better understand their duties, compensation structure, and whether the person was a W2 employee or contract laborer. The Monitor was also able to confirm that no payroll was being paid to any of the three owners, as expressly prohibited in the Order. Payroll was subsequently approved to be paid by the Monitor. It was determined that future Payroll would be reviewed first by RMA and then the Monitor for final approval. An example Payroll report is included as Exhibit A4.
g. Credit Card Spend. It was quickly determined that a significant amount of operational expenditures were being made on credit cards, primarily American Express (“AMEX”) cards. RMA was told by the finance department that
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approximately $500,000-$850,000 per week in total was charged by approximately 35 different cardholders. The practice by Zurixx was to make multiple payoffs every week of the AMEX account to insure credit limits were not exceeded. At the time of the Monitor’s appointment, the AMEX balance had nearly reached its credit limit and an immediate paydown was necessary to maintain operations. This was in large part to Zurixx’s largest event in San Mateo followed closely by another significant event in Las Vegas. AMEX spend has declined considerably since these events and also as a result of significant reductions in employees, expenses and operational changes.
RMA and the Monitor established a procedure to review charges made on credit cards and then authorize payment. Due to the frozen Chase bank accounts noted above, only a partial paydown during the Day 1 period was possible using funds in the unfrozen Bank of America accounts. While the balance on the AMEX account was over $800,000 when the Monitor was appointed, a paydown of $200,000 was authorized by the Monitor on October 3. The AMEX crisis was averted when Chase unfroze the Zurixx bank accounts later the next week. Since then, RMA has reviewed all credit card charges and the Monitor has approved payment.5
h. Accounts Payable. During the Day 1 period, a process was put in place for the Monitor to review and approve all cash disbursements related to accounts payable (obligations other than payroll and credit cards). At the request of the Monitor and RMA, Zurixx provides a weekly summary of all accounts payable by vendor and management’s recommendation as to who and how much to pay. The Monitor has taken strict precautions to make sure no entity owned or controlled by the owners are paid.
An example accounts payable summary schedule is included as Exhibit A5. Not only does it show the payables to be paid that week, but also the approximate bank account book balances after such payments are made.
i. Refunds and Chargebacks. Magistro explained that the typical refund rate was approximately 15% of sales. He further explained that the chargeback rate, or the rate in which a merchant account “charges back” Zurixx for customer disputes, is 1.03%. We requested data from Magistro to determine the accuracy
5 After the initial cash management crisis was over, the Monitor instigated credit card approval procedures that require Zurixx to prepare a weekly budget for credit card charges. If the weekly budget is approved, payment can be made for the budgeted amount or less, once RMA has reviewed the actual charges.
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of the refund and chargeback rate. Data from August 2016 to September 2019 was provided, showing a refund rate of 16.2% and chargebacks of .6%.
j. Merchant Accounts. On Day 1 it became apparent that several merchant accounts had received the Order and several became concerned as a result. One merchant account stopped sending collected funds to the Zurixx operating accounts. Another merchant account reached out to the Monitor’s office with questions and expressions of concern. As a result, the Zurixx financial department began an internal process to route sales through merchant accounts that were considered less risky. At present, we understand that only one merchant bank is releasing deposits to Zurixx. Should that merchant bank stop releasing funds, Zurixx will likely be unable to continue operating. As discussed below in the “Financial Monitoring” section of this report, daily monitoring of merchant reserve accounts is ongoing.
k. Computer and Server Imaging. During much of Day 1, the FTC computer specialists spent significant time imaging many of the standalone computers at the Zurixx facility and server contents located remotely. An effort was made to image the computers of the finance department first since having those computers non-functional for a significant period of time would have made the day-to-day financial business of Zurixx difficult to manage. Except when their personal computer was being imaged, finance department employees were allowed to continue to use their computers to make sure business operations from an accounting point of view were not interrupted.
Ongoing Financial Monitoring
a. Daily Financial Summary Report. After the initial Day 1 financial interviews were complete and certain procedures put in place, RMA created a Daily Financial Summary Report to aid the Monitor in his efforts (See Exhibit A6). The Daily Financial Summary Report shows, both on a daily and historical basis, the following information:
1. Cash Flow: Total cash deposits and cash disbursements from the various bank accounts being monitored.
2. Refunds: Credit card and check refunds issued. 3. Bank Account Ending Balances: For each monitored entity, the ending
bank balances as shown online with the financial institutions. 4. Merchant Reserve Account Balances: The ending daily balance of cash
reserves being withheld by the 12 merchant accounts.
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As of October 29, the bank account balances available for use by Zurixx and Dorado total $2,862,217, while the merchant account reserve balances total $4,519,191.
b. Credit Card Usage. Recently, a new monitor policy was established for credit
card usage. On a weekly basis the Monitor is to receive a budget for the next week’s credit card usage (See Exhibit A7). RMA and the Monitor then review the budget for reasonableness and compare the budget to the actual requests for credit card funding to determine if spending is in accordance with approved budgeted amounts. Discrepancies, if any, are discussed and resolved. As of the date of this report, Zurixx has provided one credit card budget to the monitor to facilitate one payment on credit cards.
c. Refunds. On a regular basis, the Monitor is asked to approve refunds being requested by Zurixx customers. The Monitor believes the TRO authorizes him to approve reasonable payments to fulfill contractual obligations to third parties. As such, each refund is fact specific and the Monitor has approved and denied refunds depending on the facts of the situation. Since the date of the Order, the refund rate has increased.
d. Changes to Company Operating Procedures. In mid-October, Zurixx
management determined that certain cost cutting measures should be employed as a result of potential reductions in company revenue. In addition to negotiating with certain vendors to reduce overhead, management reduced staff headcount at both Zurixx and Dorado. According to management’s summary, W2 employee headcount reductions equate to an approximate weekly cost savings of $47,000, representing a 47% Zurixx payroll cost reduction and 52% Dorado payroll cost reduction. See Exhibit A8 for management’s payroll summary highlighting this downsizing. In addition to the measures taken above, On October 23 Zurixx informed the Monitor that it had implemented a new compliance and pricing model (See Exhibit A9). Due to the model being only recently enacted, it is difficult to ascertain how these model changes, along with its inherent assumptions, will affect the ongoing operations of Zurixx.
Personnel As of October 2, there were approximately 100 Zurixx W2 employees and 20 Dorado W2 employees. There are, however, several hundred contract laborers paid by Zurixx over the course of a normal calendar year. The first weekly payroll approved by the Monitor was over $500,000, and included W2 wages paid to Zurixx and Dorado employees as well as contract labor payments.
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a. W2 Employees. As mentioned above, there were approximately 120 W2 employees of both Zurixx and Dorado as of October 2. With the headcount reductions noted above, that number has dropped to approximately 85.
Zurixx employees primarily work at the Zurixx facility in Utah. In addition to telemarketers, there are customer support and company administration personnel. Telemarketers are generally paid on a commission basis (typically 20% of sales), while customer service and administration personnel are generally either paid a salary plus annual bonus or an hourly rate. During 2018, according to Zurixx’s Form W3, $10,303,193 in W2 wages were paid to its 108 employees.
There are presently less than ten W2 employees at Dorado. All of these employees are paid on a salary or hourly rate basis. The Dorado employees oversee the event management and marketing.
b. 1099 Contract Laborers. A significant part of the Zurixx team includes contract laborers who perform services for Zurixx, primarily related to the sale of their products. In 2018, the Zurixx Form 1096, which reports the total amounts paid to contract labors to the IRS, showed 183 contract laborers were paid $13,472,113. On a recent payroll report, Zurixx reported 1099 wages being paid to approximately 100 entities or individuals.
Attached as Exhibit A10 is a summary of employee and contract labor payments from the inception of Zurixx to October 2019, sorted by total amount paid. The report shows $61.6 million paid to employees and $97 million paid to contract laborers during this time period.
c. Owners Compensation and Distributions. As noted earlier, each of the three Zurixx owners current compensation level is $250,000 annually. Two of the three owners (Cannon and Carlson) are paid by Dorado while one owner (Spangler) is paid by Zurixx. All three owners receive periodic owner distributions from Dorado. A summary of owner distributions by year is included as Exhibit A3. Since 2014, owner distributions total $78.4 million. Dorado funds these distributions as a result of the invoices for services it provides to Zurixx. A more detailed discussion of the services provided by Dorado is included below in the “Operational Issues” section of this report.
Company Financial Statements and Tax Returns
The consolidated financial statements include the accounts of Zurixx, LLC and Dorado Marketing and Management LLC. The consolidated financial statements are audited by Squire, a Utah based accounting firm. In the audit report, Squire notes that it does not conduct the audit of Dorado and relies on its audit conducted by other auditors.
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Zurixx includes the combined financial statements of Brand Management. Brand Management has the same ownership structure as Zurixx. According to notes in the financial statements, Brand Management was created “to help mitigate and minimize the risk from the different brands Zurixx contracts with to present potential brand image issues affecting other brands.” Dorado is engaged in “expert services associated to advertising and public relations; consulting centralized management services; and educational and training services.”
Exhibit A11 summarizes the income statements of Zurixx and Consolidated Entities from 2014 through 2018. Zurixx’s revenue has fluctuated dramatically from $54.2 million to $167.3 million in 2016. Magistro indicated that this fluctuation is largely caused by the fluctuation in the fame and notoriety of the celebrities utilized by Zurixx to promote its programs, most notably Tarek and Christina El Moussa. This is most evident in 2016, when Zurixx’s revenue increased to $167.3 million from $85.3 million the year before.
Zurixx’s consolidated net income ranged from a loss of $4.0 million in 2014 to net income of $45.8 million in 2016. Zurixx had positive net income from 2015 through 2018, most of which was reported under Dorado. Zurixx reported positive operating cash flow in every year from 2014 to 2018, ranging from $8.7 million to $35.0 million. This positive cash flow allowed Zurixx to make over $78.4 million in distributions to its owners, all of which was paid out of Dorado after 2014. Dorado distributed $67.2 million and Zurixx distributed $11.3 million. We understand the reason for the transfer of revenue and distributions to Dorado and Puerto Rico was based on favorable tax treatment.
Zurixx’s balance sheet as of December 31, 2018, reported a members’ deficit of $12.3 million, based on assets of $20.7 million and liabilities of $33.0 million. The vast majority of Zurixx’s debts were deferred revenue, related to collecting fees from customers with unfulfilled obligations to provide future services. As of December 31, 2018, Zurixx’s deferred revenue was $22.1 million. Reserves for refunds and chargebacks were $6.6 million and loss contingency was $2.3 million. Zurixx’s debts to vendors and financial institutions were very small, relative to its other liabilities.
Zurixx’s reported assets with monetizable value were comprised of its cash balance, fixed assets and restricted cash, which are reserves held by merchant banks. As of December 31, 2018, Zurixx reported cash of $4.7 million, restricted cash of $4.3 million and fixed assets, net of depreciation, of $609,000. Since October 2, 2019, cash has dropped from $4.8 million to $2.8 million on October 29, 2019. Merchant reserves have remained relatively steady at around $4.5 million. Zurixx’s cash flow was dropping precipitously in early October but has begun to stabilize as Zurixx has reduced overhead and operating expenses. Exhibit 12A contains the 2018 Zurixx audited financial statements.
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RMA has seen the tax returns for calendar years 2017 and 2018. Zurixx prepares and files three tax returns, one for Zurixx, LLC, one for Brand Management Holding, LLC, and one for Dorado Marketing & Management LLC. The 2018 tax returns were prepared in August and September of 2019.
a. Zurixx, LLC. The 2018 Form 1065 for Zurixx, LLC reports ordinary business income of $1,641,208. This income is passed through to the owners of Zurixx, LLC on Forms K1. For tax purposes, the Zurixx, LLC income is passed through to the following partners: Zurixx Financial, LLC (38.461%) and C J Seminar, LLC (61.539%).
b. Brand Management Holding, LLC. The 2018 Form 1065 for Brand Management Holding, LLC reports ordinary business income of $2,384,415. This income is passed through to the owners of Brand Management Holding LLC on Forms K1. For tax purposes, the Brand Management Holding, LLC income is passed through to the following partners: Zurixx Financial, LLC (38.461%) and C J Seminar, LLC (61.539%).
c. Dorado Marketing and Management LLC. While Dorado is a limited liability company, it is taxed as a C Corp in Puerto Rico. In 2018, Dorado reports net operating income of $13,268,212. This income is taxed at a very low rate (4%) compared to a top U.S. C Corp rate (21%). The 2018 tax payable is $530,728, which appears to have been paid throughout 2018 with estimated payments. It does not appear that any additional 2018 tax is payable at this time. However, there will likely be tax owing for the 2019 calendar year.
Financial Disclosures
As required by the Order, Zurixx and its owners have each provided financial disclosures to the FTC and Monitor. This section contains a summary of the financial aspects of those disclosures.
a. Jim Carlson. Carlson self-reports $7.4 million in assets and no liabilities (See Exhibit A13). He reports monthly expenses totaling $24,953, primarily made up of storage fees, property taxes, vehicle leases, food, clothing, utilities, insurance, transportation, HOA dues and home maintenance.
Carlson’s assets are made up of the following items according to the disclosure:
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Carlson’s publicly traded securities are held in a Merrill Lynch account. Carlson’s non-public business and financial interests include a 10% interest in Cache LLC and 5,000 shares in an entity known as Work Hard Play Hard Train Hard, a Delaware corporation. Carlson’s deferred income arrangement is James Carlson IRA.
Carson reports that all tax payments are up to date.
b. Cris Cannon. Cannon self-reports $5.6 million in assets and $5.4 million in liabilities (See Exhibit A14). Cannon reports monthly expenses totaling just over $71,000, primarily made up of mortgage expense, property taxes, car lease, food, clothing, utilities, medical and insurance, parent’s rent, child support and alimony.
Cannon’s assets are made up of the following items according to the disclosure:
Cannon’s liabilities are made up of the following items according to the disclosure:
Cannon’s publicly traded securities are held in a UBS Financial account. Cannon’s non-public business and financial interests include a 50% interest in CJ
Cash on Hand (including gold) $251,245Funds Held in Financial Institutions $745,546Publically Traded Securities $542,659Non-Public Business and Financial Interests $575,000Amounts Owed to Carlson $790,769Deferred Income Arrangements $217,432Vehicles $205,598Other Personal Property $262,250Real Property $3,800,000Total Assets $7,390,499
Cash on Hand $37,187Funds Held in Financial Institutions $71,075Publically Traded Securities $3,679,320Life Insurance Policies $49,645Vehicles $396,000Other Personal Property $196,250Real Property $1,200,000Total Assets $5,629,476
Real Property Loans $5,170,401Credit Cards $242,054Property Taxes Payable $7,942Total Liabilities $5,420,397
I I
I I
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Seminar Holdings, a 25% interest in Caballo Grande, and 5000 membership units in an entity known as Work Hard Play Hard Train Hard, a Delaware corporation. Cannon assigns no value to these non-public business and financial assets.
Cannon reports a surrender value of a Lincoln National Life insurance policy valued at $49,645.He further reports five vehicles with an estimated value of $396,000 and other personal property totaling $196,350, made up of art work, watches and furniture.
Cannon reports two trusts in his disclosure, The Christopher A & Jennifer L. Cannon Family Charitable Trust and The Cannon Nevada Trust. It is not clear why Cannon elects to report one Cannon Nevada Trust asset on his schedule of assets (life insurance surrender value), while not reporting the real property asset in that trust nor the “Sundance property” value of the charitable trust.
Although Cannon reports value of $1.2 million in one real property asset, he indicates three separate property mortgages as liabilities. The real property asset he values at $1.2 million has a current mortgage of $950,000. Two other real properties are reported as being owned by an ex-spouse and The Cannon Nevada Trust. Cannon reports an estimated values of $1.1 million for the Trust home, with debt of $583,555. He further reports no value for the ex-spouse home and associated debt of $1.5 million.
c. Jeff Spangler. Spangler self-reports $6 million in assets and $323,000 in liabilities (See Exhibit A15). Spangler reports monthly expenses totaling just over $16,000, primarily made up of property taxes, rental property expenses, food, clothing, utilities, medical and insurance, other transportation, kid’s sports, and country club dues.
Spangler’s assets are made up of the following items according to the disclosure:
Cash on Hand $37,187Funds Held in Financial Institutions $786,664Publically Traded Securities $310,033US Government Securities $2,079,959Amounts Owed to Spangler $490,600Life Insurance Policies $676,085Deferred Income Arrangements $825,409Vehicles $137,250Other Personal Property $22,579Real Property $620,000Total Assets $5,985,766I I
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Cannon’s liabilities are made up of the following items according to the disclosure:
Spangler’s publicly traded securities are held in broker accounts at Brinker Capital, Fidelity Investments, and Northwestern Mutual. Spangler’s non-public business and financial interests include a 50% interest in R&J St. George Vacations, LLC, a 50% interest in J&R real Estate, LLC, a 33.33% interest in DCS Investments, LLC, a 5.2755% interest in Ecoloop Energy, Inc, a 5% interest in Walkerhaven Equities LP, a 10% interest in Harmony LLC, a 10% interst in Crypto Technologies LLC, and a 79% interest in Commerce Ridge LLC. Spangler assigns no value to these non-public business and financial assets.
Spangler reports a current loan receivable with Macey Jepson in the amount of $490,600. Jepson is reported as a daughter’s friend. The note originated in December 2018 in the amount of $600,000.
Spangler reports four life insurance policies as having surrender values totaling $676,085. He further reports deferred income arrangements of two IRAs and one variable annuity with values totaling $825,409. Spangler also reports four vehicles with total value of $137,250, personal property of a ring and watch totaling $22,579 and three pieces of real property with total value of $620,000. Two of the real properties are located in Mexico and the third in Texas. One Mexico property has associated debt of $261,913, one Mexico property has no debt, and the Texas property has debt of $53,422.
Not included in the assets noted above are assets held in the JSS Trust valued at approximately $5.3 million.6 The JSS Trust assets consist primarily of ownership interests held in a variety of private entities, several note receivables, cash, and a residence located at 13502 S Tuscalee Way.
The Monitor’s professionals have not had access to the books and records of the owners to determine how Zurixx owner salaries and distributions of over $80 million from 2014-2018 were spent or invested.
d. Zurixx. The Monitor’s professionals received one corporate defendant financial disclosure for Zurixx. It appears to cover the consolidated entities that are controlled and managed by Zurixx. While the disclosure may be more detailed for certain aspects of financial disclosure, the audited financial statements discussed above are more useful in determining the financial picture of this
6 Spangler also reports trusts in the names of two law firms, Venable and Kirton McConkie, each established on October 8, 2019, and each in the amount of $300,000.
Real Property Loans $315,335Credit Cards $7,978Total Liabilities $323,313
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corporate defendant. As such, we have attached the disclosure but will not discuss it in more detail in this section of the report (See Exhibit A16).
It should be noted that the Monitor’s professionals are not aware of financial disclosures being produced by the other three corporate defendants: Carlson Development Group, LLC, CJ Seminar Holdings, LLC, and Zurixx Financial, LLC.
Operational Issues
This section of the report will discuss a variety of financial issues as it relates to Zurixx operations. The intent is not to give a complete overview of Zurixx operations, but to report on financial aspects of the operation that may not be covered in other areas of the report.
a. Summary of U.S./Puerto Rico Financial Oversight. Both the U.S entity Zurixx and the Puerto Rico (“PR”) entity Dorado use the same accounting staff for their day-to-day operations and reporting. This staff resides in the Utah office and consists of the CFO, controller, and other staff members. The CFO generally takes direction from the CEO, Carlson, with input from other owners as well. All payroll, payables, and other obligations of Zurixx and Dorado are accounted for, booked and paid by U.S. personnel. The Utah staff also has visibility into the bank accounts of Zurixx, Dorado and their affiliates. As mentioned earlier, the audited financial statements of Zurixx are presented in a consolidated fashion, which includes the financial activity of Dorado and other affiliated entities.
b. Brand Management. As described elsewhere in this report, there are various Brand Management entities that have been used by Zurixx in an effort to help mitigate and minimize the risk from the different brands Zurixx contracts with to present potential brand image issues affecting other brands. All accounting functions of the Brand Management entities are done by the same Zurixx personnel in the Utah office.
c. Sales by Type of Revenue. Customer revenues are generated at the Zurixx
level. The vast majority of customer revenue is received by credit card payments. Zurixx has several different types of customer revenue programs. The table below illustrates the general revenue types and historical amounts.
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As shown above, Real Estate programs have consistently been Zurixx’s highest revenue type. Entrepreneurship programs have increased since 2015 to make up nearly 46% of Zurixx’s revenue in 2019.
d. Dorado Services and Transfer Pricing. As discussed earlier, Dorado invoices Zurixx for a variety of services. In 2018, Dorado invoices totaling $26.3 million were paid by Zurixx. These services included legal services ($525,000), headhunter recruitment ($1.255 million), celebrity management fees ($700,325), executive management fees ($549,991), and registration fees ($23,268,553).
Because Dorado is a foreign affiliate of Zurixx and taxed at a much lower rate, the IRS can scrutinize the amounts paid to foreign affiliates to make sure the invoiced services are reasonable and customary. The pricing of services between a U.S. entity and its foreign affiliate is referred to as transfer pricing. Magistro provided a detailed explanation of the transfer pricing model, explained the methodology, and provided the most recent transfer pricing study (see Exhibit A17) and calculations that support the accounting entries. Magistro was very clear that Zurixx and Dorado operate as one entity under common control and ownership.
It is clear that the vast majority of invoiced services from Dorado relate to registration fees. According to Magistro, the transfer pricing model allows Dorado to charge Zurixx an amount between $25 and $85 per customer registrations for paid events. According to Zurixx, Dorado provides the event management and marketing for the Zurixx customer events. That said, it appears that the annual payments to Dorado for registration fees are very dependent on the net income level of Zurixx. Magistro explained that Zurixx attempts to manage its net income to be between zero and five percent of revenue.
The primary mechanism to reach that net income goal is the fluctuating amount charged by Dorado to Zurixx for its registration per customer fee. To reduce Zurixx net income, the Dorado registration fee per customer can increase. According to Magistro, as long as the registration fee is in the acceptable range established by the transfer pricing model (prepared by outside professionals), it can fluctuate as needed. Whether the IRS deems
Sales Type Grand Total 2012 2013 2014 2015 2016 2017 2018 YTD 10/3/2019Real Estate Total $494,291,555 $2,072,149 $27,931,815 $53,979,215 $76,923,773 $155,678,060 $59,717,306 $67,262,523 $50,726,714Tax Lien Total $25,643,583 $197,782 $2,559,178 $4,224,439 $6,220,113 $6,593,395 $2,467,645 $2,803,298 $577,733Third Product Total $1,456,072 $1,535 $177,807 $814,917 $451,287 $3,985 $6,541 $0 $0Stock Sales Total $1,252,918 $0 $70,838 $93,371 $0 $0 $0 $0 $1,088,709Asset Protection and Tax Total $6,447,221 $0 $0 $827,814 $1,644,916 $1,526,680 $1,064,830 $728,534 $654,448Entrepreneurship Total $134,337,022 $0 $0 $0 $2,115,742 $25,219,246 $27,460,285 $42,021,855 $37,519,894Other Total $43,015,543 $0 $7,769,042 $8,153,309 $6,225,087 $1,621,085 $11,792,297 $5,959,172 $1,495,551Bad Debt Reserve Total ($89,979,428) $0 ($6,618,012) ($8,480,135) ($7,971,173) ($23,350,000) ($13,571,227) ($19,833,697) ($10,155,183)
Total Sales $616,464,486 $2,271,466 $31,890,668 $59,612,930 $85,609,745 $167,292,451 $88,937,676 $98,941,683 $81,907,866
Case 2:19-cv-00713-DAK-EJF Document 71-2 Filed 12/13/19 Page 16 of 17
the registration fee range to be acceptable is only known should they chose to audit and review the transfer pricing policies of Zurixx.
As noted earlier, all owner distributions and two owner salaries are paid by Dorado. Dorado’s only source of income is Zurixx. Below is a summary of amounts paid by Zurixx to Dorado by year.
Year Paid to Dorado
2015 $45,960,554 2016 $45,246,609 2017 $21,141,609 2018 $26,298,869
As a going concern, Zurixx has historically been able to successfully compensate its employees, contract laborers and owners, as well as pay its other ongoing costs of operation. Prior to the Order, both the financial data and management discussion suggest that 2019 was not going to be a banner year. Year to date owner distributions are down significantly from prior years. Immediately after the Order, sales staff were uncertain as to how to proceed in terms of their sales scripts. While Zurixx has attempted to change certain policies and practices, it is unclear as to whether those changes will be successful or acceptable under the Order. As noted above, Zurixx’s cash balances have been declining since the Order. All but one Merchant processor has declined to release credit card deposits to Zurixx. The financial condition of Zurixx is precarious and could disintegrate rapidly under a variety of scenarios.
Case 2:19-cv-00713-DAK-EJF Document 71-2 Filed 12/13/19 Page 17 of 17
Zurixx, LLC, et al.
Summary of Zurixx And Corporate Defendant Bank Accounts and Merchant Accounts
As of October 29, 2019
Bank Account Ending Balances
Entity Bank
Zurixx, LLC Chase $1,493,274.79
Zurixx, LLC Chase $101,522.28
Zurixx, LLC Chase $19,344.70
Zurixx, LLC Chase $6,054.12
Zurixx, LLC Chase $5,740.04
Brand Management Holdings LLC Chase $129,165.52
Richardson Law Group Chase $6,605.62
Zurixx LLC First Bank PR $88,370.30
Zurixx LLC First Bank PR $793.66
Zurixx, LLC Bank of America $650,949.29
Global Learning Alliance LLC Bank of America $203,105.74
M22-Qualpay Bank of America $29,307.95
M4A-Meritus Bank of America $4,903.00
DBA Premier Fin. Training Bank of America $97,229.74
Success Formula Bank of America $0.00Operating Accounts $2,836,366.75
RE Cash Source, LLC Chase $294,568.56
CJ Seminar Holdings, LLC Chase $42,914.08
Carlson Development Group LLC First Bank PR $133,775.09
Zurixx Financial LLC First Bank PR $81,624.13$552,881.86
Total Balances $3,389,248.61
Merchant Reserve Account Balances
M4A-Meritus-AdvancedREE $1,000,000.00
M14-EMS-Success Path $1,839,395.19
M51-EMS-Chuckanut $602,303.60
M52-AMEX-Chuckanut (not being used) $0.00
M71-Cynergy (RLG/AMEX) (not being used) $0.00
M71-Cynergy (RLG) $444,715.18
M22-Qualpay-Launch Academy $15,000.00
M23-Qualpay-Flipping Formula $10,000.00
M24-Qualpay-Success Path $20,000.00
M81-EMS-Education Services $639,404.87
M91-Paysafe (not being used) $0.00
M91-Paysafe (AMEX) (not being used) $0.00Total Reserve Account Balances $4,570,818.84
I
I I
Case 2:19-cv-00713-DAK-EJF Document 71-3 Filed 12/13/19 Page 2 of 2
Andrew Way COO
Executive Assistant Janis Kershaw Executive Assistant Janis Kershaw Executive Assistant Janis Kershaw
Accounting & Systems Preview Events
Matt Magistro CFO COO Chad Olson Telesales Manager Sales Training & Management FE Seminar Directors 6 ME Seminar Directors 10
Uriel Cantarero IT Manager Tony Dixon Ann Alleman Lead Sales Coordinator ME Speakers 11
David Pecoraro
lead dist, merchant accts,
misc accounting projects
Director of Digital Marketing
Telesales Sean Mangold Sales Events Dir Front End Road Crew 14 ME Road Crew 30
Desktop Support Erin Spainhower Assistant / scheduler Chris Young Sales rep
Denise Easter Controller Suzie Campbell Brand Manager Taylor Rodriquez Assistant / scheduler Mike Grow Sales rep Sara Satterfield Sales Admin
Hannah Fedor Accounts payable Rachel Bowen Public Relations Jocelin Hyatt Assistant / scheduler Scott Orison Sales rep
Liz Sharp
Cust billing refunds backup
misc.Shay Magana Media & Content Editor
Tony Mortezazadeh Coach Ben Olson Sales rep
Eliza Gymushian
Customer refunds,
chargebacksBrand Manager
Mark Sanderson Product Development Dan Altamirano Sales rep
Customer billing-telesales,
depositsBrand Manager
Timothy Bell Real Estate Coach Genny Hayward Sales rep
Jackson Hedges IT and data input Alan Healey Graphic Designer Bret Ehlers Real Estate Coach Mike Clasen Sales rep
John Obinyan Database reporting admin Bud McCluskey Real Estate Coach Todd Shinsel Sales rep
Dan Christiansen Real Estate Coach Jared Johnson Sales rep
Randy Cochrane Real Estate Coach
Larry McKinstry Real Estate Coach Jeremy Hymas A-Team Manager
Director of Operations Puerto Rico Jon Miller Real Estate Coach Ed Chehanovich Sales rep
John Benson Real Estate Coach Greg Ahleen Sales rep
Rob Greenland Eric Rivera Office Manager Deborah Price Real Estate Coach Waren Ipson Sales rep
Events Puerto Rico Eric Lloyd Real Estate Coach Larry Lee Sales rep
Shane Andrus Events Manager Michael Hilkey Real Estate Coach Matt Simmons Sales rep
Darrell Walker Daymond John Coach
Asset Protection
Advanced Camps Marta Varela Customer Service Rex Berry Asset Sales Mgr
Erin Spainhower Nikki Calvert Markeing Craig Shane Andrus Director of Customer Ser
Tany Padro Event Coordinator Kevin York Save the Sale Lance Phillips Sales rep
Catiely Soto Event Coordinator Amanda Neilson Save the Sale Mark Records Sales rep
Noah Howell Marketing Tyler Greenwell Save the Sale Darren Rolf Sales rep
Sarah Velilla In House council James Canterbury Save the Sale Curtis Harward Sales rep
Emily Mopica Direct Mail Melissa Labrum Customer Service
Miyra Alanis Customer Service Miranda Nelson scheduler/assist
Customer Service
Charity Malae Customer Service
Wendy Almaguer Customer Service
Robert Medina - PR CS supervisor
Zadora Lopez - PR Customer Service
Catiely Soto - PR Customer Service
Nicole Lopez PR Customer Service
Migdaly Nieves - PR Customer Service
Alyssa Harris - PR Customer Service
Emily Robison
Maggie Saemann
Chelsea Sayeth
Cris Cannon, President Zurixx Puerto Rico
Marketing
Andrew Way
Workshop EventsTelesales
James Carlson CEO Jeff Spangler President Zurixx Utah
Coaching & Customer Service
Carter Brown - Head Coach
Alyssa Love
Front End Speakers 11
Daymond John Brand Manager
Customer Service
Coaching
I I
• - D I I
Case 2:19-cv-00713-DAK-EJF Document 71-4 Filed 12/13/19 Page 2 of 2
Zurixx, LLC and Consolidated EntitiesSummary of Owner Distributions for the Years 2014 to 2018
2014 2015 2016 2017 2018 Total
Member Distributions - Zurixx, LLC $11,262,830 $0 $0 $0 $0 $11,262,830Member Distributions - Dorado $0 $31,526,508 $14,153,191 $6,179,793 $15,352,550 $67,212,042Total Member Distributions $11,262,830 $31,526,508 $14,153,191 $6,179,793 $15,352,550 $78,474,872
Case 2:19-cv-00713-DAK-EJF Document 71-5 Filed 12/13/19 Page 2 of 2
Sum of PAY Column Labels
Row Labels name vendorname chkdate Base Commissions Other Overtime Perdiem Receivables Reserve Salaries Saves Session Pay Withholdings Grand Total
100
58 Bryce Chamberlain Chamberlain Marketing Inc 10/25/2019 1,500.00 1,500.00
61 Ann Alleman (blank) 10/25/2019 1,500.00 1,500.00
193 Mark Chapman Mark A Chapman 10/25/2019 225.00 225.00
219 Sean Mangold Sean Mangold 10/25/2019 2,769.23 2,769.23
358 Keith Sperry KD Sperry Corp 10/25/2019 667.35 150.00 817.35
385 Frank Murphy FX Investments LLC 10/25/2019 800.00 114.43 140.00 1,054.43
438 Lisa Davis Lisa M Davis 10/25/2019 1,500.00 1,500.00
461 Billy Batson William Michael Batson 10/25/2019 1,144.28 300.00 1,444.28
468 Eric Brown American Ex-Press LLC 10/25/2019 1,500.00 70.82 250.00 1,820.82
470 Bradley Biggerstaff Bradley Biggerstaff 10/25/2019 1,000.00 238.35 175.00 1,413.35
523 Steve Goff Steve Goff 10/25/2019 3,529.18 300.00 3,829.18
529 Maurice Wright Maurice Wright 10/25/2019 1,500.00 357.52 250.00 2,107.52
537 Trace Turley Kendall Trace Turley 10/25/2019 1,000.00 238.35 175.00 1,413.35
605 Richard Davis Richard Davis 10/25/2019 1,500.00 1,500.00
610 Daniel Pett Daniel Grant Pett 10/25/2019 1,500.00 1,500.00
688 Alberto Molina Texas General Solutions, Inc. 10/25/2019 1,000.00 238.35 175.00 -23.83 1,389.51
691 Alisha Pace Alisha Pace 10/25/2019 1,440.00 1,440.00
727 Karl Carter Karl J Carter 10/25/2019 1,200.00 143.08 200.00 1,543.08
731 David Jensen Chamonix Enterprises Inc. 10/25/2019 1,000.00 28.15 175.00 1,203.15
734 Clint Wakefield (blank) 10/25/2019 800.00 233.57 140.00 -23.36 1,150.22
746 Amanda Rollins Rolliam LLC 10/25/2019 572.14 375.00 947.14
763 Jeanne Jones (blank) 10/25/2019 1,530.00 1,530.00
765 Nicole Jensen Nicole M Jensen 10/25/2019 1,690.00 1,690.00
767 Kim Crowther K.K.C. LLC 10/25/2019 1,000.00 -22.77 175.00 1,152.23
768 Natasha Johnson Natasha Paulien Johnson 10/25/2019 1,630.00 1,630.00
778 Robert Lett Modern Yankee LLC 10/25/2019 1,716.14 375.00 2,091.14
786 Sam DelCanto SDC Productions LLC 10/25/2019 5,000.00 5,000.00
811 Jennifer Knapp Jennifer Knapp 10/25/2019 3,400.00 3,400.00
812 Josephine Locke Josephine Locke 10/25/2019 3,400.00 3,400.00
815 Curtis Cannon Curtis Andrew Cannon DBA CHC6 10/25/2019 -190.71 190.71 0.00
821 Jeffrey Cadavid Jeffrey Cadavid 10/25/2019 3,140.00 3,140.00
823 Erica Robins Erica Robins 10/25/2019 1,690.00 1,690.00
825 Frederick Johnson Frederick Johnson 10/25/2019 1,950.00 1,950.00
826 Joacquin Stevens Joacquin Stevens 10/25/2019 2,030.00 2,030.00
831 Miranda Harrison Miranda Harrison 10/25/2019 2,200.00 2,200.00
837 Chantal Anderson Chantal Dominique Anderson 10/25/2019 1,870.00 1,870.00
838 Naomi Gibson Naomi Gibson 10/25/2019 2,740.00 2,740.00
839 Nina Villalvazo (blank) 10/25/2019 1,731.00 1,731.00
852 Bradford How (blank) 10/25/2019 1,650.00 120.00 1,770.00
857 Patrick Manning (blank) 10/25/2019 1,500.00 120.00 1,620.00
859 Tracey Wise (blank) 10/25/2019 2,280.00 2,280.00
863 Terri Lawrenz (blank) 10/25/2019 1,540.00 1,540.00
865 Tamara Jones (blank) 10/25/2019 1,530.00 1,530.00
866 Sherri DeLaura (blank) 10/25/2019 1,530.00 1,530.00
868 Musah Earle (blank) 10/25/2019 1,860.00 1,860.00
869 Michelle Koenig (blank) 10/25/2019 1,000.00 1,000.00
886 Ariba Joubert Jou Jou Bee's Creations LLC 10/25/2019 1,440.00 1,440.00
917 Meredith Swedo (blank) 10/25/2019 1,430.00 1,430.00
918 Cindy Saavedra (blank) 10/25/2019 1,115.00 1,115.00
919 Clive Salmon (blank) 10/25/2019 1,360.00 1,360.00
920 Debra Wheeler (blank) 10/25/2019 1,025.00 1,025.00
110
39 Amber Guzman Paragon Investments LLC 10/25/2019 3,704.23 3,704.23
58 Bryce Chamberlain Chamberlain Marketing Inc 10/25/2019 3,867.15 3,867.15
205 Greg Kazimer Sales Pro 360, Inc. 10/25/2019 5,923.14 225.00 6,148.14
224 Mike Vogel Swish Inc 10/25/2019 458.11 225.00 683.11
246 Clay Eschrich Clay Eschrich LLC 10/25/2019 1,952.93 -195.29 1,757.63
248 Shelley Hughes Investor Friendly Property Management & Realty Services 10/25/2019 3,112.61 3,112.61
257 Michele Cooper Profitable Investment Solutions 10/25/2019 2,527.30 2,527.30
259 David Freier New Vision Financial, Inc 10/25/2019 3,509.10 225.00 3,734.10
286 Tom Shields TE Shields Consulting 10/25/2019 2,389.32 2,389.32
Case 2:19-cv-00713-DAK-EJF Document 71-6 Filed 12/13/19 Page 2 of 4
Sum of PAY Column Labels
Row Labels name vendorname chkdate Base Commissions Other Overtime Perdiem Receivables Reserve Salaries Saves Session Pay Withholdings Grand Total
293 Angel Rolon Rolon Enterprises, LLC 10/25/2019 3,044.19 3,044.19
296 Claude Alan Swails Claude Alan Swails 10/25/2019 9,415.11 225.00 9,640.11
303 Randy Cochrane (blank) 10/25/2019 620.75 225.00 845.75
334 Jed Johnson Tailormade Consulting LLC 10/25/2019 4,025.05 4,025.05
362 Bryan Twitchell Paradigm Consulting Inc 10/25/2019 2,275.81 2,275.81
367 Joshua Zieglowsky Gilbert Management LLC 10/25/2019 3,112.61 3,112.61
402 Rick Watkins Preferred Properties Tennessee LLC 10/25/2019 1,704.41 1,704.41
429 Les Hill Autonomic Investments Inc 10/25/2019 1,889.95 1,889.95
430 Lisa Toland L&S Inc. 10/25/2019 3,038.35 3,038.35
433 Anders Swenson Swenson Sales and Marketing Inc 10/25/2019 3,724.45 3,724.45
479 Boyd Hoffmann Boyd Hoffman 10/25/2019 3,043.65 3,043.65
509 Scott Lamm Scott Lamm 10/25/2019 8,272.70 8,272.70
514 Garth Satiu Garth Satiu 10/25/2019 3,428.39 3,428.39
526 Bernard Lawson B Real Property Investors LLC 10/25/2019 770.26 770.26
537 Trace Turley Kendall Trace Turley 10/25/2019 297.77 297.77
543 Chad Lawson Chad Lawson 10/25/2019 5,732.21 5,732.21
549 Scott Alger Loan Peak Enterprises Inc. 10/25/2019 4,080.18 4,080.18
553 Matt Davis MReese Enterprises 10/25/2019 6,230.66 -44.75 6,185.91
624 Nicole Packer Tree Line Investments LLC 10/25/2019 3,112.61 3,112.61
647 Ashley Woods Ashley Woods 10/25/2019 794.14 794.14
649 Alex Ituma SJL LLC 10/25/2019 1,160.78 1,160.78
666 Daniel Bird Danny Bird 10/25/2019 3,112.61 3,112.61
675 Kenneth Bishop Kenneth E Bishop 10/25/2019 2,321.12 2,321.12
688 Alberto Molina Texas General Solutions, Inc. 10/25/2019 1,807.08 1,807.08
694 Tyler Jackson S & T Capital 10/25/2019 1,808.86 1,808.86
720 Damon Parker (blank) 10/25/2019 1,305.53 1,305.53
732 Joe Appleton Vanus Enterprises LLC 10/25/2019 5,977.73 225.00 6,202.73
751 Ryan Lotman R.A.L. Services LLC 10/25/2019 6,331.36 225.00 6,556.36
752 David Jenkins David Jenkins 10/25/2019 1,807.08 1,807.08
761 Brian Voeller New Illusions Marketing 10/25/2019 3,112.61 3,112.61
772 Matthew Davis MJA31-PR, LLC 10/25/2019 18,691.98 -134.25 18,557.73
781 Eric Nielson Eric B Nielson 10/25/2019 1,998.42 1,998.42
827 John Wagner (blank) 10/25/2019 273.87 -27.39 246.49
889 Alma Dubon (blank) 10/25/2019 102.66 -10.27 92.40
895 Scott Hoffmann (blank) 10/25/2019 608.10 -60.81 547.29
120
30 Genevieve Hayward (blank) 10/25/2019 1,169.15 1,169.15
81 Michael Clasen (blank) 10/25/2019 1,169.15 -249.92 919.23
146 Chad Olson (blank) 10/25/2019 2,369.89 9,058.50 -326.93 11,101.46
147 Christopher Young (blank) 10/25/2019 9,058.50 -370.76 8,687.74
149 Edward Chahanovich (blank) 10/25/2019 90.00 90.00
151 Gregory Ahleen (blank) 10/25/2019 89.73 -52.85 36.88
152 Jeremy Hymas (blank) 10/25/2019 1,354.59 -264.14 1,090.45
158 Steven Willey (blank) 10/25/2019 270.00 -27.00 243.00
304 Daniel Altamirano (blank) 10/25/2019 9,999.00 -334.30 9,664.70
353 Warren Ipson (blank) 10/25/2019 630.00 -122.78 507.22
538 Ben Olson (blank) 10/25/2019 9,999.00 -376.70 9,622.30
579 Jared Johnson (blank) 10/25/2019 7,146.61 -286.30 6,860.31
150
655 Carl Thurgood Carl Thurgood PC 10/25/2019 10,095.26 10,095.26
755 Lance Phillips Purple Unicorn LLC 10/25/2019 1,500.00 1,500.00
220
228 Anthony Dixon (blank) 10/25/2019 1,538.46 3,677.70 -182.69 5,033.47
369 Lance Phillips (blank) 10/25/2019 601.65 -55.07 546.58
375 Jacob "Rex" Berry (blank) 10/25/2019 64.46 937.31 -49.39 952.38
488 Mark Records (blank) 10/25/2019 171.90 -119.92 51.98
615 Miranda Nelson (blank) 10/25/2019 765.41 765.41
739 Meghan Johnson (blank) 10/25/2019 417.75 -44.08 373.67
842 Carl Thurgood Corp Advantage Inc. 10/25/2019 3,300.00 3,300.00
250
126 Carter Brown (blank) 10/25/2019 2,776.44 2,776.44
132 Mark Sanderson (blank) 10/25/2019 2,120.19 2,120.19
Case 2:19-cv-00713-DAK-EJF Document 71-6 Filed 12/13/19 Page 3 of 4
Sum of PAY Column Labels
Row Labels name vendorname chkdate Base Commissions Other Overtime Perdiem Receivables Reserve Salaries Saves Session Pay Withholdings Grand Total
133 Timothy Bell (blank) 10/25/2019 594.00 594.00
145 Bret Ehlers (blank) 10/25/2019 2,570.00 -101.31 2,468.69
264 Erin Spainhower (blank) 10/25/2019 1,009.62 1,009.62
295 Joseph (Bud) McCluskey (blank) 10/25/2019 1,266.00 1,266.00
303 Randy Cochrane (blank) 10/25/2019 1,679.00 -343.07 1,335.93
316 Taylor Rodriquez (blank) 10/25/2019 -50.00 657.61 607.61
427 Bradley Sanderson (blank) 10/25/2019 1,215.00 -20.77 1,194.23
445 Larry McKinstry (blank) 10/25/2019 626.00 626.00
463 John Benson (blank) 10/25/2019 2,234.00 -156.38 2,077.62
469 Deborah Price (blank) 10/25/2019 1,365.00 -108.01 1,256.99
485 Eric Lloyd (blank) 10/25/2019 2,329.00 -176.22 2,152.78
494 Darrell Walker (blank) 10/25/2019 300.00 3,330.00 3,630.00
569 Daniel Christiansen (blank) 10/25/2019 1,835.00 -22.76 1,812.24
578 Paul McGraw (blank) 10/25/2019 1,495.00 1,495.00
596 Tony Mortezazadeh (blank) 10/25/2019 2,156.00 2,156.00
714 Jonathan Miller (blank) 10/25/2019 1,496.00 1,496.00
715 Michael Hilkey (blank) 10/25/2019 1,815.00 1,815.00
802 Lorin Hardy (blank) 10/25/2019 1,200.00 1,200.00
808 Kayla Kobayashi (blank) 10/25/2019 600.00 600.00
900 Alden Sparks (blank) 10/25/2019 225.00 720.00 945.00
901 Jackson Kade Lucero (blank) 10/25/2019 225.00 720.00 945.00
300
6 Robert Greenland (blank) 10/25/2019 1,312.06 -339.39 972.67
9 Matthew Magistro (blank) 10/25/2019 3,384.62 -28.08 3,356.54
61 Ann Alleman (blank) 10/25/2019 1,009.62 -145.08 864.54
68 Denise Easter (blank) 10/25/2019 2,000.00 -220.53 1,779.47
105 David Pecoraro (blank) 10/25/2019 1,384.62 1,384.62
112 Eliza Gyumushyan (blank) 10/25/2019 895.48 -60.38 835.10
134 Elizabeth Sharp (blank) 10/25/2019 927.00 -129.77 797.23
135 Janis Kershaw (blank) 10/25/2019 848.08 -6.70 841.38
142 Emily Sorensen (blank) 10/25/2019 752.67 752.67
240 Uriel Cantarero (blank) 10/25/2019 2,433.38 -243.62 2,189.76
363 Shay Magana (blank) 10/25/2019 1,153.85 -17.54 1,136.31
642 Andrew Way (blank) 10/25/2019 3,053.08 3,053.08
707 Emily Robison (blank) 10/25/2019 1,538.46 1,538.46
716 Rachel Bowen (blank) 10/25/2019 1,057.69 1,057.69
728 Michael Nay (blank) 10/25/2019 1,346.15 -44.69 1,301.46
744 Balaji Mudlair (blank) 10/25/2019 3,461.54 3,461.54
766 Chelsea Sayegh (blank) 10/25/2019 1,250.00 1,250.00
769 Suzanne Campbell Suzanne Michelle Campbell 10/25/2019 688.44 688.44
800 Rider Jensen (blank) 10/25/2019 1,346.15 1,346.15
400
137 Craig Shane Andrus (blank) 10/25/2019 1,461.54 -38.08 1,423.46
139 Amanda Nielson (blank) 10/25/2019 514.54 870.06 1,384.60
143 Kevin York (blank) 10/25/2019 534.33 1,398.56 1,932.89
320 Tyler Greenwell (blank) 10/25/2019 300.00 300.00
405 Alyssa Korologos (blank) 10/25/2019 200.00 161.59 605.20 -10.53 956.26
607 Wendy Almaguer (blank) 10/25/2019 200.00 -50.00 554.94 -42.47 662.47
650 Hailey Clark (blank) 10/25/2019 28.39 615.60 643.99
912 Tyler Greenwell (blank) 10/25/2019 90.90 90.90
913 James Canterbury (blank) 10/25/2019 91.05 91.05
914 Bailee James (blank) 10/25/2019 92.55 92.55
915 Carmen Valez Oliver (blank) 10/25/2019 90.00 90.00
916 Catiely Soto (blank) 10/25/2019 82.50 82.50
Grand Total 81,660.79 225,985.64 -279.00 189.98 6,145.00 688.44 -177.23 40,604.46 2,568.62 28,645.00 -5,091.21 380,940.49
Case 2:19-cv-00713-DAK-EJF Document 71-6 Filed 12/13/19 Page 4 of 4
10/18/2019
Chase Savings XX9922 5,740 5,740
Chase Operating XX6538 1,507,610 (6,685) 1,500,925
Chase DBA XX6553 51,933 51,933
Chase Merchant XX3915 32,735 32,735
Chase Merchant XX6385 27,261 27,261
Chase Brand Mgt Hold XX2179 129,166 129,166
Chase Richardson Law XX3955 6,606 6,606
BofA DBA XX9789 163,687 (8,960) 154,727
BofA Merchant XX9802 (17,451) (17,451)
BofA Merchant XX9857 - -
BofA Merchant XX9860 (19,665) (19,665)
BofA Operating XX9873 283,105 (49,942) 233,163
BofA GLA XX2938 620,748 (532) 620,216
1st PR Operating XX4681 22,897 (983) 21,914
1st PR Savings XX4681 794 794
Account Totals 2,815,164 (67,101) 2,748,063
(326,101)
(36,677)
2,385,284 170,465
AP Authorized 587,096
Accounts Payable Cash After AP 1,798,188
Company Vendor ID Vendor Name Class Voucher Reference Invoice Invoice Date Due Date Days Out Amount AP to Pay
GLOBAL LEARNING ALLIANCE 331G01 331G Corp LLC GLACOMMON 000350 10/6 Commision 10/6 COMMISION 10/18/2019 10/18/2019 1 10,998.38
GLOBAL LEARNING ALLIANCE 331G01 331G Corp LLC GLACOMMON 000307 WK OF 9/29 COMMISSIONS 9/29 COMMISSIONS 9/29/2019 9/29/2019 20 14,435.01
331G01 Total 25,433.39
GLOBAL LEARNING ALLIANCE AANDRUS01 Alan Andrus GLACOMMON 000017 SAN MATEO FINAL SPEAKER PMT SAN MAT SPKR FEE 2 10/18/2019 10/18/2019 1 15,000.00
AANDRUS01 Total 15,000.00
GLOBAL LEARNING ALLIANCE BARLOW01 Barlow Printing GLACOMMON 000320 SAN MATEO SHOWGUIDES FINAL DUE SHOWGUIDES 10/9/2019 10/9/2019 10 1,262.00 1,262.00
BARLOW01 Total 1,262.00
GLOBAL LEARNING ALLIANCE EROBINS01 Erica Robins GLACOMMON 000304 NJ WORKSHOP EXPENSE REIMBURSE NJ WS TRAVEL EXPENSE 10/7/2019 10/7/2019 12 208.99 208.99
EROBINS01 Total 208.99
GLOBAL LEARNING ALLIANCE FDILLIOTT01 Frederick Dilliot Jr GLACOMMON 000323 CODING SVCS/5 LIVE EVENTS 1908 9/30/2019 10/10/2019 9 525.00 525.00
FDILLIOTT01 Total 525.00
GLOBAL LEARNING ALLIANCE JBIOLSI01 Jennifer Biolsi GLACOMMON 000305 OTTAWA WS EXPENSES REIMBURSE OTTAWA WS EXPENSES 10/7/2019 10/7/2019 12 217.75 217.75
JBIOLSI01 Total 217.75
GLOBAL LEARNING ALLIANCE JLOUGH01 Jason Loughridge DBA Project 8 FilmsGLACOMMON 000315 LIVE EVENT VIDEO EDITS AUG-OCT 10/4 EDITING INVOICE 10/4/2019 10/4/2019 15 8,985.00
JLOUGH01 Total 8,985.00
GLOBAL LEARNING ALLIANCE PROSHOLT01 Peter Rosholt GLACOMMON 000308 SAN MATEO STAGE PROD+FLIGHT 115 10/4/2019 10/4/2019 15 7,857.60 7,857.60
PROSHOLT01 Total 7,857.60
GLOBAL LEARNING ALLIANCE PROTEUS01 Proteus Productions GLACOMMON 000300 W PALM BEACH A/V PRODUCTION 14267 9/9/2019 10/7/2019 12 10,417.00 10,417.00
GLOBAL LEARNING ALLIANCE PROTEUS01 Proteus Productions GLACOMMON 000301 SAN MATEO A/V PRODUCTIONS 14276 10/4/2019 10/4/2019 15 23,120.00
GLOBAL LEARNING ALLIANCE PROTEUS01 Proteus Productions GLACOMMON 000299 VEGAS RH LIVE A/V PRODUCTION 14277 10/6/2019 10/6/2019 13 15,791.66
GLOBAL LEARNING ALLIANCE PROTEUS01 Proteus Productions GLACOMMON 000303 LAS VEGAS LIVE STAGE/VIDEO SVC 14278 10/7/2019 10/17/2019 2 17,535.00
PROTEUS01 Total 66,863.66
GLOBAL LEARNING ALLIANCE PULSE01 Pulse Staging & Events GLACOMMON 000311 SAN MATEO LIGHTING FINAL BILL 190092 FINAL 10/7/2019 10/7/2019 12 13,514.02 13,514.02
GLOBAL LEARNING ALLIANCE PULSE01 Pulse Staging & Events GLACOMMON 000312 SAN MATEO AUDIO FINAL BILL 190093 FINAL 10/7/2019 10/7/2019 12 29,640.60
GLOBAL LEARNING ALLIANCE PULSE01 Pulse Staging & Events GLACOMMON 000313 SAN MATEO BREAKOUT FINAL 190094 FINAL 10/7/2019 10/7/2019 12 13,362.19
GLOBAL LEARNING ALLIANCE PULSE01 Pulse Staging & Events GLACOMMON 000314 SAN MATEO VIDEO FINAL BILL 190095 FINAL 10/7/2019 10/7/2019 12 28,652.85
PULSE01 Total 85,169.66
GLOBAL LEARNING ALLIANCE SDCPROD01 SDC Productions LLC GLACOMMON 000309 LA OFFICE CLEANING SVC MAY-OCT OFFICE CLEANING REIM 10/8/2019 10/8/2019 11 1,200.00
Zurixx
-Weekly AP to Pay-
Transactions
Pending Available Cash Cash Account
Total Available Cash
Check & Wire Deposits - Thur/ Fri
Merchant Deposits - Thur/Fri
Outstanding AMEX
Outstanding Chase Ink
I
I I I
.I .I I .I .I .I .I .I .I .I
Case 2:19-cv-00713-DAK-EJF Document 71-7 Filed 12/13/19 Page 2 of 7
Company Vendor ID Vendor Name Class Voucher Reference Invoice Invoice Date Due Date Days Out Amount AP to Pay
SDCPROD01 Total 1,200.00
GLOBAL LEARNING ALLIANCE TWISE01 Tracey Wise GLACOMMON 000310 SAN MATEO SCRIPTWRITING SVCS SAN MATEO SCRIPTS 10/5/2019 10/5/2019 14 2,000.00
TWISE01 Total 2,000.00
GLOBAL LEARNING ALLIANCE MGREF Samantha Roberts CUSTOMER 000335 RM REFUND: DEBIT000000000206 RFND0000000000205 10/11/2019 10/11/2019 8 11,100.00 11,100.00
GLOBAL LEARNING ALLIANCE MGREF Karon White CUSTOMER 000349 RM REFUND: DEBIT000000000220 RFND0000000000219 10/17/2019 10/17/2019 2 1,000.00 1,000.00
ZURIXX LLC : US MGREF Brandon Young CUSTOMER 054520 RM REFUND: DEBIT000000032628 RFND0000000032397 10/17/2019 10/17/2019 2 997.00 997.00
ZURIXX LLC : US MGREF Jurga Bandza CUSTOMER 054524 RM REFUND: DEBIT000000032629 RFND0000000032398 10/17/2019 10/17/2019 2 1,998.00 1,998.00
ZURIXX LLC : US MGREF Jace Harris CUSTOMER 054502 RM REFUND: DEBIT000000032619 RFND0000000032388 10/16/2019 10/16/2019 3 27,291.00 27,291.00
MGREF Total 42,386.00
ZURIXX LLC : US VENUE GREEN VALLEY RANCH RESORT VENUE 043632 MARCH 2020 SUMMIT DEPOSIT B MAR'20 SUMMIT DEPO B 4/26/2018 1/17/2020 -90 42,000.00
ZURIXX LLC : US VENUE GREEN VALLEY RANCH RESORT VENUE 054538 OCT SUMMIT FINAL OCT SUMMIT FINAL 10/17/2019 10/17/2019 2 43,332.73 43,332.73
ZURIXX LLC : US VENUE GREEN VALLEY RANCH RESORT VENUE 043630 OCTOBER 2020 SUMMIT DEPOSIT B OCT'20 SUMMIT DEPO B 4/26/2018 7/31/2020 -286 42,000.00
VENUE Total 127,332.73
ZURIXX LLC : US A&K001 Anderson & Karrenberg 054465 SEPT LEGAL RE: JEANNIE KELLER 16 JEANNIE KELLER 9/30/2019 9/30/2019 19 20,184.35 20,184.35
ZURIXX LLC : US A&K001 Anderson & Karrenberg 054464 SEPT LEGAL RE: MARIA WINDHAM 22 MARIA WINDHAM 9/30/2019 9/30/2019 19 16,345.87
ZURIXX LLC : US A&K001 Anderson & Karrenberg 054466 SEPT LEGAL RE: JIMINIAN 8 JIMINIAN 9/30/2019 9/30/2019 19 15,428.04
A&K001 Total 51,958.26
ZURIXX LLC : US ACG001 Advanced Communications Group, Inc 054349 FIBER OPTICS INSTALL/IT DEPT 3777 10/8/2019 10/8/2019 11 2,214.35
ACG001 Total 2,214.35
ZURIXX LLC : US RSHE001 Robert Shemin Worldwide LLC 054533 VEGAS SUMMIT SPKR FEE 500 10/15/2019 10/18/2019 1 7,500.00 7,500.00
RSHE001 Total 7,500.00
ZURIXX LLC : US ALANA01 Alana LeBLanc COMMON 046190 ROYALTY ADVANCE CM ROYALTY ADVANCE CM 8/10/2018 1/2/1900 43755 (18,447.18)
ZURIXX LLC : US ALANA01 Alana LeBLanc COMMON 047774 SEPT SUMMIT APPEARANCE REVERSE SEPT SUMMIT FEE CM 10/18/2018 1/2/1900 43755 (1,587.89)
ALANA01 Total (20,035.07)
ZURIXX LLC : US ALEXYA01 Alexya LeBlanc COMMON 046191 ROYALTY ADVANCE CM ROYALTY ADVANCE CM 8/10/2018 1/2/1900 43755 (18,447.18)
ZURIXX LLC : US ALEXYA01 Alexya LeBlanc COMMON 047775 SEPT SUMMIT APPEARANCE REVERSE SEPT SUMMIT FEE CM 10/18/2018 1/2/1900 43755 (1,587.89)
ALEXYA01 Total (20,035.07)
ZURIXX LLC : US ALLIED01 Allied COMMON 054347 SEPT SHREDDING SERVICES 0053192 9/30/2019 9/30/2019 19 90.00 90.00
ALLIED01 Total 90.00
ZURIXX LLC : US ATT01 AT&T Mobility COMMON 054528 OCT HOT SPOTS 287280883737 10/4/19 10/4/2019 10/25/2019 -6 445.61
ATT01 Total 445.61
ZURIXX LLC : US AWAY01 Andrew Way COMMON 054544 SAN MATEO REIMBURSEMENT SAN MATEO REIMBURSE 10/14/2019 10/14/2019 5 2,124.54 2,124.54
AWAY01 Total 2,124.54
ZURIXX LLC : US BLOMQ01 Blomquist Hale Consulting Inc. COMMON 054422 OCT EMPLOYEE ASSISTANCE OCT19240 10/1/2019 10/1/2019 18 328.50
ZURIXX LLC : US BLOMQ01 Blomquist Hale Consulting Inc. COMMON 054345 SEPT EMPLOYEE ASSISTANCE SEP19231 9/2/2019 9/2/2019 47 328.50 328.50
BLOMQ01 Total 657.00
ZURIXX LLC : US BMUDLIAR01 Balaji Mudliar COMMON 054467 DETROIT PREVIEW EXPENSES REIMB DETROIT PREV EXPNSES 10/14/2019 10/14/2019 5 1,093.39 1,093.39
BMUDLIAR01 Total 1,093.39
ZURIXX LLC : US BWHITE01 Brandon White COMMON 054350 AUG SUBSCPTN/7 DJ 21 HERJ 8 GC 1831 10/8/2019 10/8/2019 11 10,575.00 10,575.00
BWHITE01 Total 10,575.00
ZURIXX LLC : US BYOUNG01 Blake Young COMMON 054542 TACOMA REIMBURS AUTO/HOTEL TACOMA AUTO/HOTEL 10/14/2019 10/14/2019 5 794.67 794.67
BYOUNG01 Total 794.67
ZURIXX LLC : US CACT001 Cactus & Tropicals COMMON 054463 SEPT PLANT MAINTENANCE 0334081 9/30/2019 9/30/2019 19 165.00 165.00
CACT001 Total 165.00
ZURIXX LLC : US CARDONE01 Cardone Training Technologies COMMON 054517 10/6 Commissions 10/6 COMMISSIONS 10/17/2019 10/17/2019 2 15,906.33 15,906.33
ZURIXX LLC : US CARDONE01 Cardone Training Technologies COMMON 054344 OCT SUMMIT+ ENT SPEAKER FEES 42769B 10/18/2019 10/18/2019 1 50,000.00 50,000.00
ZURIXX LLC : US CARDONE01 Cardone Training Technologies COMMON 054343 SAN MATEO SPKR FEE FINAL PMT 42770B 10/24/2019 10/24/2019 -5 37,500.00
CARDONE01 Total 103,406.33
ZURIXX LLC : US CHRISTINA01 Christina Entertainment, Inc. COMMON 054521 10/6 Commissions 10/6 COMMISSIONS 10/17/2019 10/17/2019 2 148.03 148.03
ZURIXX LLC : US CHRISTINA01 Christina Entertainment, Inc. COMMON 054320 3RD QTR MINIMUM GUARANTEE 3RD QTR MINIMUM GUAR 9/30/2019 12/31/2019 -73 210,187.38
Case 2:19-cv-00713-DAK-EJF Document 71-7 Filed 12/13/19 Page 3 of 7
Company Vendor ID Vendor Name Class Voucher Reference Invoice Invoice Date Due Date Days Out Amount AP to Pay
CHRISTINA01 Total 210,335.41
ZURIXX LLC : US CNA001 CNA Insurance COMMON 054531 INSURANCE COVERAGE PMT 3023280042 093019 9/30/2019 10/25/2019 -6 10,538.00
CNA001 Total 10,538.00
ZURIXX LLC : US CUMU001 Cumulus Nine, LLC COMMON 054540 OCT WEB HOSTING/SERVER UPGRADE 3826 10/1/2019 10/1/2019 18 972.00 972.00
CUMU001 Total 972.00
ZURIXX LLC : US DAMUZ01 DAMIAN MUZIANI COMMON 054529 SAN JOSE GAS REIMBURSEMENT SAN JOSE MGJ098939 10/14/2019 10/18/2019 1 71.20 71.20
DAMUZ01 Total 71.20
ZURIXX LLC : US DATA01 DataBank COMMON 054340 OCT SERVER STORAGE/IP ADDS 66309 10/1/2019 10/1/2019 18 1,099.07 1,099.07
ZURIXX LLC : US DATA01 DataBank COMMON 054341 SEPT CROSS CONNECTION/SWITCH 66736 10/1/2019 10/1/2019 18 80.00 80.00
DATA01 Total 1,179.07
ZURIXX LLC : US EQUI001 EQUIMINE COMMON 054513 10/6 Commissions 10/6 COMMISSIONS 10/17/2019 10/17/2019 2 4,100.00
ZURIXX LLC : US EQUI001 EQUIMINE COMMON 054353 WK OF 9/29 PROPFINDER SALES 9/29 PROPFINDER 9/29/2019 9/29/2019 20 2,400.00 2,400.00
EQUI001 Total 6,500.00
ZURIXX LLC : US HAVAS01 Havas Edge LLC COMMON 053632 HOUSTON RADIO CREDIT GLAL-RF0006 8/19/2019 1/2/1900 43755 (250.00)
HAVAS01 Total (250.00)
ZURIXX LLC : US HERJAVEC01 Herjavec Entertainment Corp COMMON 053681 DENVER COMMISSIONS GUARANTEE DENVER GUARANTEE 11/28/2019 11/28/2019 -40 25,000.00
ZURIXX LLC : US HERJAVEC01 Herjavec Entertainment Corp COMMON 053680 DENVER SPKR FEE FINAL PMT DENVER SPKR FEE 2 11/28/2019 11/28/2019 -40 25,000.00
ZURIXX LLC : US HERJAVEC01 Herjavec Entertainment Corp COMMON 053679 DENVER SPEAKER FEE DEPOSIT DENVER SPKR FEE DEPO 10/30/2019 10/30/2019 -11 30,000.00
ZURIXX LLC : US HERJAVEC01 Herjavec Entertainment Corp COMMON 049812 OCT ENT SUMMT ROYALTY GUARNTEE OCT SUMMIT GUARANTEE 10/25/2019 10/25/2019 -6 25,000.00
ZURIXX LLC : US HERJAVEC01 Herjavec Entertainment Corp COMMON 049811 OCT ENT SUMMIT SPKR FEE PMT 2 OCT SUMMIT SPKR FEE2 10/25/2019 10/25/2019 -6 25,000.00
ZURIXX LLC : US HERJAVEC01 Herjavec Entertainment Corp COMMON 053513 SAN DIEGO COMMISSION GUARANTEE SAN DIEGO GUARANTEE 11/14/2019 11/14/2019 -26 25,000.00
ZURIXX LLC : US HERJAVEC01 Herjavec Entertainment Corp COMMON 053511 SAN DIEGO SPEAKER DEPOSIT SAN DIEGO SPKR DEPO. 10/17/2019 10/17/2019 2 30,000.00 30,000.00
ZURIXX LLC : US HERJAVEC01 Herjavec Entertainment Corp COMMON 053512 SAN DIEGO SPEAKER FEE #2 SAN DIEGO SPKR FEE 2 11/14/2019 11/14/2019 -26 25,000.00
ZURIXX LLC : US HERJAVEC01 Herjavec Entertainment Corp COMMON 053144 LAS VEGAS COMMISSION GUARANTEE VEGAS GUARANTEE 10/30/2019 10/30/2019 -11 25,000.00
ZURIXX LLC : US HERJAVEC01 Herjavec Entertainment Corp COMMON 053143 LAS VEGAS SPKR FEE FINAL PMT VEGAS SPKR FEE 2 10/30/2019 10/30/2019 -11 25,000.00
ZURIXX LLC : US HERJAVEC01 Herjavec Entertainment Corp COMMON 053678 W PALM BCH COMMISSN GUARANTEE WPALM BCH GUARANTEE 10/17/2019 10/17/2019 2 25,000.00 25,000.00
ZURIXX LLC : US HERJAVEC01 Herjavec Entertainment Corp COMMON 053677 W PALM BEACH SPKR FEE PMT 2 WPALM BCH SPKR FEE 2 10/17/2019 10/17/2019 2 25,000.00 25,000.00
HERJAVEC01 Total 310,000.00
ZURIXX LLC : US HFARR01 Hilary Farr Entertainment Inc. COMMON 054518 10/6 Commissions 10/6 COMMISSIONS 10/17/2019 10/17/2019 2 7,973.09 7,973.09
HFARR01 Total 7,973.09
ZURIXX LLC : US INFINI01 InfiniSource Benefit Services COMMON 054339 SEPT FEE MYHRCOUNSEL SVC 90775361 9/25/2019 9/25/2019 24 80.00 80.00
INFINI01 Total 80.00
ZURIXX LLC : US KIRTON01 Kirton McConkie COMMON 054351 CLIENT MATTER 30101-2 1574347 9/10/2019 9/10/2019 39 3,915.00 3,915.00
KIRTON01 Total 3,915.00
ZURIXX LLC : US L5A001 L5 Advisors COMMON 054526 FAST START MENTORING L51108FSBC-101419 10/14/2019 10/18/2019 1 39,500.00 31,600.00
ZURIXX LLC : US L5A001 L5 Advisors COMMON 054525 ONE ON ONE MENTORING L54110 1:1 10/14/2019 10/18/2019 1 12,000.00 9,600.00
ZURIXX LLC : US L5A001 L5 Advisors COMMON 054527 SPKR FEE SUCCESS ACCELERATOR L55009 10/14/2019 10/18/2019 1 5,000.00 5,000.00
L5A001 Total 56,500.00
ZURIXX LLC : US LEARN01 Learning Markets LLC COMMON 054543 SEPT/OCT LMS LICENSE DATA TOOL 942 10/18/2019 10/18/2019 1 19,175.00
LEARN01 Total 19,175.00
ZURIXX LLC : US LEVEL3001 Level 3 Communications LLC COMMON 054407 OCT PHONE BILL/ADVANCED REE 85189643 10/1/2019 10/31/2019 -12 2,271.22
LEVEL3001 Total 2,271.22
ZURIXX LLC : US MAGEN01 Magensa LLC COMMON 054541 MAGENSA ANNUAL SERVICE 950000905 9/25/2019 10/25/2019 -6 30.00
MAGEN01 Total 30.00
ZURIXX LLC : US MEDIABANDIT01 MediaBandit COMMON 054537 SEPT MEDIA COACH19 DJ18 RH3GC 4853 10/15/2019 10/15/2019 4 16,000.00 16,000.00
MEDIABANDIT01 Total 16,000.00
ZURIXX LLC : US NATURES01 Nature's Harvests COMMON 054338 OCT FRUIT BASKETS 580 10/3/2019 10/3/2019 16 103.00 103.00
NATURES01 Total 103.00
ZURIXX LLC : US NHOLZA01 Nate Holzapfel LLC COMMON 054515 10/6 Commissions 10/6 COMMISSIONS 10/17/2019 10/17/2019 2 997.46
ZURIXX LLC : US NHOLZA01 Nate Holzapfel LLC COMMON 054356 WK OF 9/29 COMMISSIONS 9/29 COMMISSIONS 10/8/2019 10/8/2019 11 1,260.72 1,260.72
NHOLZA01 Total 2,258.18
Case 2:19-cv-00713-DAK-EJF Document 71-7 Filed 12/13/19 Page 4 of 7
Company Vendor ID Vendor Name Class Voucher Reference Invoice Invoice Date Due Date Days Out Amount AP to Pay
ZURIXX LLC : US PREPG01 PREMIUM PROTECTION GROUP COMMON 054512 10/6 Commissions 10/6 COMMISSIONS 10/17/2019 10/17/2019 2 2,555.00
ZURIXX LLC : US PREPG01 PREMIUM PROTECTION GROUP COMMON 054352 WK 9/29 PREMIUM WEALTH 9/29 PREMIUM WEALTH 9/29/2019 9/29/2019 20 4,270.00 4,270.00
PREPG01 Total 6,825.00
ZURIXX LLC : US PROP001 PROPERTY FARM COMMON 054514 10/6 Commissions 10/6 COMMISSIONS 10/17/2019 10/17/2019 2 1,800.00 1,800.00
ZURIXX LLC : US PROP001 PROPERTY FARM COMMON 054355 WK OF 9/29 PROPFARM FULFILMT 9/29 PROP FARM 9/29/2019 9/29/2019 20 7,800.00 7,800.00
PROP001 Total 9,600.00
ZURIXX LLC : US RNICH01 Rich Nicholes Entertainment COMMON 054532 LV SUMMIT AV/PRODUCTION LABOR 20191009VEGAS 10/8/2019 10/18/2019 1 17,987.50 17,987.50
RNICH01 Total 17,987.50
ZURIXX LLC : US SAFEH01 Safe Harbor Advantage LLC COMMON 054342 WK 9/28 TAX SETUPS/7 STUDENTS 504 9/28/2019 9/28/2019 21 3,125.00 3,125.00
ZURIXX LLC : US SAFEH01 Safe Harbor Advantage LLC COMMON 054536 WK 10/5 TAX SETUPS/6 STUDENTS 507 10/5/2019 10/5/2019 14 2,625.00
ZURIXX LLC : US SAFEH01 Safe Harbor Advantage LLC COMMON 054535 WK 10/12 TAX SETUPS/3 STUDENTS 508 10/12/2019 10/12/2019 7 1,125.00
SAFEH01 Total 6,875.00
ZURIXX LLC : US SHARK01 Shark Branding Corp COMMON 054334 VEGAS ENT SUMMIT SPKR FEE 10-7-19 ZU 10/18/2019 10/18/2019 1 15,000.00 15,000.00
ZURIXX LLC : US SHARK01 Shark Branding Corp COMMON 054516 10/6 Commissions 10/6 COMMISSIONS 10/17/2019 10/17/2019 2 16,972.82 16,972.82
ZURIXX LLC : US SHARK01 Shark Branding Corp COMMON 054511 10/6 Fulfillment 10/6 FULFILLMENT 10/17/2019 10/17/2019 2 50.00 50.00
ZURIXX LLC : US SHARK01 Shark Branding Corp COMMON 054530 NOV SOCIAL MEDIA SVCS NOV 2019 ZU 10/15/2019 11/1/2019 -13 5,000.00
SHARK01 Total 37,022.82
ZURIXX LLC : US SHRED001 SHRED-IT USA COMMON 054539 SHREDDER SVCS PREMIER PURGE 8128346639 10/15/2019 11/8/2019 -20 117.60
SHRED001 Total 117.60
ZURIXX LLC : US TAREK01 T&B Seminars COMMON 054522 10/6 Commissions 10/6 COMMISSIONS 10/17/2019 10/17/2019 2 148.03 148.03
ZURIXX LLC : US TAREK01 T&B Seminars COMMON 054319 3RD QTR MINIMUM GUARANTEE 3RD QTR MINIMUM GUAR 9/30/2019 12/31/2019 -73 210,187.38
TAREK01 Total 210,335.41
ZURIXX LLC : US TWOCHI01 Two Chicks and a Hammer, Inc. COMMON 054519 10/6 Commissions 10/6 COMMISSIONS 10/17/2019 10/17/2019 2 469.77 469.77
TWOCHI01 Total 469.77
ZURIXX LLC : US VERTICAL01 Vertical Info Connection LLC COMMON 054062 FULFILLMENT SOFTWARE FINAL 50% 7892 FINAL 50% 10/18/2019 11/8/2019 -20 3,750.00
VERTICAL01 Total 3,750.00
ZURIXX LLC : US XOCOM01 XO Communications/Verizon COMMON 054534 OCT INTERNET BILL 0329649901 10/8/19 10/8/2019 11/1/2019 -13 3,363.29
XOCOM01 Total 3,363.29
ZURIXX LLC : US YOUR001 Your Entity Solution LLC COMMON 054328 STANDARD COST 2ND HALF OCT 18904 10/1/2019 10/18/2019 1 14,186.00 14,186.00
YOUR001 Total 14,186.00
ZURIXX LLC : US MEETING01 The Meeting House VENUE 054337 PREVIEW VENUE RENTAL 7760 10/6/2019 10/6/2019 13 1,800.00 1,800.00
MEETING01 Total 1,800.00
ZURIXX LLC : US SAVOY01 1847549 Ontario Limited T/A SavoyVENUE 054414 11/20 VENUE DEPOSIT 11/10 VENUE DEPOSIT 10/10/2019 10/10/2019 9 2,296.18 2,296.18
SAVOY01 Total 2,296.18
ZURIXX LLC : PR AMER01 American Name Services MKTG 013591 WK 47 TORO WIND 74103 10/15/2019 10/15/2019 4 6,614.57 6,614.57
ZURIXX LLC : PR AMER01 American Name Services MKTG 013548 WK 46 PORTLD/FRES/ONTAR/FTMYER 74209C 9/24/2019 9/24/2019 25 34,118.87 34,118.87
ZURIXX LLC : PR AMER01 American Name Services MKTG 013549 WK 47 TULSA/HARRISBURG 74209D 9/24/2019 9/24/2019 25 15,083.44
ZURIXX LLC : PR AMER01 American Name Services MKTG 013590 WK 48 KNOXVILLE/ALBUQUERQUE 74363A 10/8/2019 11/6/2019 -18 11,124.62
ZURIXX LLC : PR AMER01 American Name Services MKTG 013547 DENVER FINAL NUMBERS 74492 10/2/2019 10/2/2019 17 12,816.91
ZURIXX LLC : PR AMER01 American Name Services MKTG 013546 WKS 36-39 FILE INPUT/ANALYSIS 74653 10/7/2019 10/7/2019 12 3,398.94
AMER01 Total 83,157.35
ZURIXX LLC : PR CONSULT01 ConsultNet MKTG 013553 WK 9/28 MKTG HRS JACKSON LUND 302197 9/28/2019 9/28/2019 21 2,781.80 2,781.80
ZURIXX LLC : PR CONSULT01 ConsultNet MKTG 013592 WK 10/5 MKGT HRS JACKSON LUND 302594 10/5/2019 11/5/2019 -17 2,598.06
CONSULT01 Total 5,379.86
ZURIXX LLC : PR DIGITAL01 Digital Target Marketing LLC MKTG 013544 DC/NO VA DIGITAL MARKETING ADS ZUR-103 10/11/2019 10/11/2019 8 57,500.00
ZURIXX LLC : PR DIGITAL01 Digital Target Marketing LLC MKTG 013545 TACOMA DIGITAL MARKETING ADS ZUR-104 10/11/2019 10/11/2019 8 11,500.00 11,500.00
DIGITAL01 Total 69,000.00
ZURIXX LLC : PR HOGAN01 Hogan Lovells MKTG 013551 SEPT CRISIS MGMT SVC/DJ ISSUE 22200077672 10/3/2019 10/24/2019 -5 3,600.00
HOGAN01 Total 3,600.00
ZURIXX LLC : PR MELTWATER01 Meltwater News US Inc MKTG 013552 REP MGMT ALL BRANDS/1 YR LICNS IN-S151-493149. 9/30/2019 10/30/2019 -11 11,500.00
Case 2:19-cv-00713-DAK-EJF Document 71-7 Filed 12/13/19 Page 5 of 7
Company Vendor ID Vendor Name Class Voucher Reference Invoice Invoice Date Due Date Days Out Amount AP to Pay
MELTWATER01 Total 11,500.00
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013635 SAN MATEO PRINT/SHIP CREDIT 403043417750 10/14/2019 1/2/1900 43755 (817.50)
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013624 DJ EMAIL CAMPAIGNS 61244 10/16/2019 10/16/2019 3 1,084.47
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013326 OKLAHOMA INVITES FINAL 50% 61305 FINAL 50% 10/18/2019 10/18/2019 1 10,366.22
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013317 PITTSBURGH INVITES FINAL 50% 61306 FINAL 50% 10/18/2019 10/18/2019 1 5,537.24
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013324 DOVER INVITES FINAL 50% 61307 FINAL 50% 10/18/2019 10/18/2019 1 9,866.89
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013315 LONG BEACH INVITES FINAL 50% 61308 FINAL 50% 10/18/2019 10/18/2019 1 4,946.17
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013321 W PALM BEACH INVITES FINAL 50% 61309 FINAL 50% 10/18/2019 10/18/2019 1 4,583.63
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013380 TACOMA INVITES FINAL 50% 61311 FINAL 50% 10/31/2019 10/31/2019 -12 2,312.04
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013384 DETROIT INVITATIONS FINAL 50% 61312 FINAL 50% 10/31/2019 10/31/2019 -12 4,571.68
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013377 ATLANTA INVITES FINAL 50% 61313 FINAL 50% 10/31/2019 10/31/2019 -12 7,983.03
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013372 SAN MATEO INVITES FINAL 50% 61314 FINAL 50% 10/31/2019 10/31/2019 -12 827.03
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013414 COLUMBIA INVITES FINAL 50% 61316 FINAL 50% 11/8/2019 11/8/2019 -20 4,298.61
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013417 DC/NO VA INVITATIONS FINAL 50% 61317 FINAL 50% 11/8/2019 11/8/2019 -20 4,268.65
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013412 PHOENIX INVITES FINAL 50% 61318 FINAL 50% 11/8/2019 11/8/2019 -20 4,386.54
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013421 LAS VEGAS INVITES FINAL 50% 61319 FINAL 50% 11/8/2019 11/8/2019 -20 4,279.62
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013466 RALEIGH INVITATIONS FINAL 50% 61321 FINAL 50% 11/15/2019 11/15/2019 -27 3,473.75
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013459 LONG ISLAND INVITES FINAL 50% 61322 FINAL 50% 11/15/2019 11/15/2019 -27 8,172.72
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013453 NORFOLK INVITATIONS FINAL 50% 61323 FINAL 50% 11/15/2019 11/15/2019 -27 4,460.03
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013462 WHITE PLAINS INVITES FINAL 50% 61324 FINAL 50% 11/15/2019 11/15/2019 -27 6,667.48
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013374 BROWNSVILLE INVITES FINAL 50% 61420 FINAL 50% 10/31/2019 10/31/2019 -12 1,569.70
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013625 HF EMAIL SMS CAMPAIGNS 61426 10/16/2019 10/16/2019 3 621.72
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013609 WILL TO WIN REMINDERS 61427 10/8/2019 10/8/2019 11 495.01 495.01
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013611 FLIP IT FORWARD REMINDERS 61428 10/8/2019 10/8/2019 11 108.00 108.00
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013605 TAREK/CHRISTINA ONLY CAMPAIGN 61429 10/8/2019 10/8/2019 11 294.35 294.35
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013626 WK 36 SMS REMINDERS 61430 10/14/2019 10/14/2019 5 306.90
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013627 ANAHEIM LIVE MATCH UP 61434 10/14/2019 10/14/2019 5 233.50
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013628 GC EMAIL CAMPAIGNS 61437 10/14/2019 10/14/2019 5 514.08
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013456 LUBBOCK INVITATIONS FINAL 50% 61441 FINAL 50% 11/15/2019 11/15/2019 -27 3,227.85
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013502 INDIANAPOLIS INVITES FINAL 50% 61442 FINAL 50% 11/22/2019 11/22/2019 -34 2,571.62
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013499 BALTIMORE INVITATIONS FINAL50% 61443 FINAL 50% 11/22/2019 11/22/2019 -34 2,691.44
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013505 ORLANDO INVITATIONS FINAL 50% 61444 FINAL 50% 11/22/2019 11/22/2019 -34 5,683.61
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013508 SAN DIEGO INVITATIONS FINAL50% 61445 FINAL 50% 11/22/2019 11/22/2019 -34 3,761.33
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013559 SLC/ORLAND/INDIE/BALT ARTWORK 61446 10/9/2019 10/9/2019 10 502.20 502.20
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013571 COLUMBUS INVITES FINAL 50% 61447 FINAL 50% 11/29/2019 11/29/2019 -41 3,081.75
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013565 TAMPA/ST PETE INVITES FINAL50% 61448 FINAL 50% 11/29/2019 11/29/2019 -41 2,847.67
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013567 SAN ANTONIO INVITES FINAL 50% 61449 FINAL 50% 11/29/2019 11/29/2019 -41 3,015.73
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013569 PHILADELPHIA INVITES FINAL 50% 61450 FINAL 50% 11/29/2019 11/29/2019 -41 5,147.71
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013598 WK45 ARTWORK 61451 10/10/2019 10/10/2019 9 761.67
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013597 WK 46 ARTWORK 61457 10/10/2019 10/10/2019 9 460.35
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013600 WK 47 ARTWORK 61462 10/10/2019 10/10/2019 9 334.80
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013629 WK 40 WORKSHOP EMAILS 61489 10/14/2019 10/14/2019 5 1,055.84
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013601 WK 49 ARTWORK 61540 10/10/2019 10/10/2019 9 560.79
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013599 WK 48 ARTWORK 61541 10/10/2019 10/10/2019 9 401.76
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013586 PREVIEW SHIPPING 4 MKTS 61549 10/7/2019 10/7/2019 12 721.09 721.09
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013561 W PALM BEACH SHIPPING 61564 10/9/2019 10/9/2019 10 7,575.34 7,575.34
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013576 RETURN SHIPPING ANAHEIM PREV 61567 10/7/2019 10/7/2019 12 274.19 274.19
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013583 BROWNSVILLE CONFIRMATIONS 61569 10/7/2019 10/7/2019 12 444.79 444.79
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013585 BROWNSVILLE CONFIRMS POSTAGE 61569P 10/7/2019 10/7/2019 12 69.85 69.85
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013581 ATLANTA CONFIRMATIONS 61570 10/7/2019 10/7/2019 12 666.95 666.95
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013587 ATLANTA CONFIRMS POSTAGE 61570P 10/7/2019 10/7/2019 12 272.80 272.80
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013588 DETROIT CONFIRMATIONS 61571 10/7/2019 10/7/2019 12 370.30 370.30
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013589 DETROIT CONFIRMATIONS POSTAGE 61571P 10/7/2019 10/7/2019 12 133.10 133.10
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013578 TACOMA CONFIRMATIONS 61572 10/7/2019 10/7/2019 12 151.84 151.84
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013584 TACOMA CONFIRMS POSTAGE 61572P 10/7/2019 10/7/2019 12 29.15 29.15
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013577 WK 38 INVESTOR SUMMIT EMAILS 61573 10/7/2019 10/7/2019 12 581.63 581.63
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013582 NEXT LEVEL MATERIALS+1OX/W2S 61580 10/7/2019 10/7/2019 12 4,771.60 4,771.60
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013572 10X/NEXT/W2W/MISC MATERIALS 61582 10/7/2019 10/7/2019 12 18,769.13 18,769.13
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013562 OMNIW/W2W ORDER FORMS+ARTWK 61585 10/9/2019 10/9/2019 10 1,297.62 1,297.62
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013580 WORKSHOP SHIPPING 9 MKTS 61590 10/7/2019 10/7/2019 12 1,806.10 1,806.10
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013603 PREVIEW SHIPPING CHARGES 61591 10/9/2019 10/9/2019 10 754.30 754.30
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013579 SAN MATEO EXPO SHIPPING 61595 10/7/2019 10/7/2019 12 1,180.60 1,180.60
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013560 INVESTOR SUMMIT CARDS/BADGES 61596 10/9/2019 10/9/2019 10 551.61 551.61
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013607 WORKSHOP RETURNS 61603 10/9/2019 10/9/2019 10 208.19 208.19
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013630 PREVIEW RETURNS 61604 10/16/2019 10/16/2019 3 85.87
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013610 WK 34 REMINDERS 61605 10/8/2019 10/8/2019 11 349.49 349.49
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013631 LAS VEGAS LIVE CONFIRMATIONS 61606 10/14/2019 10/14/2019 5 448.15
Case 2:19-cv-00713-DAK-EJF Document 71-7 Filed 12/13/19 Page 6 of 7
Company Vendor ID Vendor Name Class Voucher Reference Invoice Invoice Date Due Date Days Out Amount AP to Pay
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013632 LAS VEGAS LIVE CONFIRM POSTAGE 61606P 10/14/2019 10/14/2019 5 150.70
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013633 COLUMBIA CONFIRMATIONS 61607 10/14/2019 10/14/2019 5 414.14
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013634 COLUMBIA CONFIRM POSTAGE 61607P 10/14/2019 10/14/2019 5 144.65
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013613 DC/VA WEEKLY CONFIRMATIONS 61608 10/14/2019 10/14/2019 5 93.49
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013614 PHOENIX CONFIRMATIONS 61609 10/14/2019 10/14/2019 5 262.87
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013615 PHOENIX POSTAGE CONFIRMATIONS 61609P 10/14/2019 10/14/2019 5 67.65
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013602 WK 35 SMS REMINDERS 61610 10/9/2019 10/9/2019 10 348.93 348.93
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013616 SAN MATEO RETURN SHIPPING 61618 10/16/2019 10/16/2019 3 420.97
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013604 OCT VEGAS SUMMIT SHIPPING 61619 10/9/2019 10/9/2019 10 6,534.15 6,534.15
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013617 WORKSHOP SHIPPING 61620 10/16/2019 10/16/2019 3 2,757.55
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013618 PREVIEW SHIPPING 61621 10/16/2019 10/16/2019 3 392.97
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013563 SHIPPING OF REAL ESTATE KITS 61624 10/9/2019 10/9/2019 10 170.15 170.15
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013606 WK 39 WORKSHOP REMINDERS 61630 10/8/2019 10/8/2019 11 1,152.68 1,152.68
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013608 WK 40 PREVIEW REMINDERS 61631 10/8/2019 10/8/2019 11 1,700.29 1,700.29
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013619 WK 36-39 WORKSHOP CAMPAIGNS 61632 10/14/2019 10/14/2019 5 2,745.00
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013620 WK 35-38 EMAIL CONFIRMATIONS 61633 10/14/2019 10/14/2019 5 306.00
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013621 WK 41 EMAIL REMINDERS 61634 10/14/2019 10/14/2019 5 1,028.92
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013622 WORKSHOP RETURNS 61653 10/14/2019 10/14/2019 5 112.71
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013623 VEGAS LIVE SHIPPING 61655 10/16/2019 10/16/2019 3 1,044.75
ZURIXX LLC : PR PECZUH01 Peczuh Printing MKTG 013612 SAN MATEO VIP SHIPPING 61656 10/16/2019 10/16/2019 3 1,225.61
PECZUH01 Total 194,105.55
ZURIXX LLC : PR WEB01 Web Builder Pro MKTG 013593 LOGOS AND 1 YR MEMBERSHIPS 1287 10/14/2019 10/14/2019 5 11,025.00
WEB01 Total 11,025.00
ZURIXX LLC : PR ATTPR01 AT&T Mobility Puerto Rico PR COMMON 013594 OCT 10 PHONE BILL 11943581 10/10/2019 11/8/2019 -20 2,198.64
ATTPR01 Total 2,198.64
ZURIXX LLC : PR CAC01 CAC Investment Ventures LLC PR COMMON 012933 PERSONAL TAX SVC LLM&D #4150 CM FOR LLM&D #4150 6/26/2019 1/2/1900 43755 (1,125.00)
CAC01 Total (1,125.00)
ZURIXX LLC : PR MOREXT01 MORALES EXTERMINATING PR COMMON 013596 PR OFFICE EXTERMINATION 5862 10/10/2019 10/10/2019 9 50.00 50.00
MOREXT01 Total 50.00
ZURIXX LLC : PR PARR01 Parr Brown Gee & Loveless PR COMMON 013595 CANADA REGISTRATION/SETUP 871727 10/11/2019 10/11/2019 8 4,192.77 4,192.77
PARR01 Total 4,192.77
ZURIXX LLC : PR RICOH001 Ricoh PR COMMON 013555 3RD QUARTER COPY CHARGES 2000458073 9/26/2019 9/26/2019 23 862.72 862.72
RICOH001 Total 862.72
ZURIXX LLC : PR ZURI003 Zurixx Financial PR COMMON 012934 PERSONAL TAX SVC LLM&D #4150 CM FOR LLM&D #4150 6/26/2019 1/2/1900 43755 (1,500.00)
ZURI003 Total (1,500.00)
Grand Total 1,870,122.42
Case 2:19-cv-00713-DAK-EJF Document 71-7 Filed 12/13/19 Page 7 of 7
Zurixx, LLC, et al.Daily Financial Summary Report
Holiday- No Activity
10/2/2019 10/7/2019 10/8/2019 10/9/2019 10/10/2019 10/11/2019 10/14/2019 10/15/2019 10/16/2019
Cash Flow
Total Deposits (includes credit card refunds shown below) $236,708.29 $44,180.04 $235,280.55 $357,629.64 $185,589.00 $0.00 $793,088.49 $328,918.09Total Disbursements (includes cash refunds shown below) ($959,781.69) ($120,476.45) ($698,193.06) ($556,023.63) ($744,951.13) $0.00 ($626,529.59) ($66,590.03)Net Cash Flow ($723,073.40) ($76,296.41) ($462,912.51) ($198,393.99) ($559,362.13) $0.00 $166,558.90 $262,328.06
Refunds
Credit Card Refunds $0.00 $0.00 ($51,953.00) ($109,229.93) ($32,762.21) $0.00 ($1,000.00) ($107,983.50)Check refunds $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00Total Refunds $0.00 $0.00 ($51,953.00) ($109,229.93) ($32,762.21) $0.00 ($1,000.00) ($107,983.50)
Bank Account Ending Balances
Entity Bank Account #
Zurixx, LLC Chase X6538 $2,348,290.12 $2,071,193.67 $2,120,863.67 $1,519,662.56 $1,107,041.38 $1,273,059.78 $1,273,059.78 $1,432,839.78 $1,662,644.97Zurixx, LLC Chase X6553 $58,575.00 $93,926.50 $93,926.50 $90,158.00 $121,635.97 $46,635.97 $46,635.97 $46,635.97 $46,635.97Zurixx, LLC Chase X3915 $78,351.05 $81,212.97 $44,855.66 $50,399.87 $22,536.46 $13,328.75 $13,328.75 $28,412.94 $28,287.16Zurixx, LLC Chase X6385 $59,707.70 $27,757.70 $39,154.85 $39,154.85 $39,154.85 $19,154.85 $19,154.85 $29,351.50 $25,561.87Zurixx, LLC Chase X9922 $5,740.04 $5,740.04 $5,740.04 $5,740.04 $5,740.04 $5,740.04 $5,740.04 $5,740.04 $5,740.04Brand Management Holdings LLC Chase X2179 $129,235.52 $129,165.52 $129,165.52 $129,165.52 $129,165.52 $129,165.52 $129,165.52 $129,165.52 $129,165.52Richardson Law Group Chase X3955 $8,660.44 $8,660.44 $8,602.64 $8,602.64 $8,602.64 $8,602.64 $8,602.64 $6,605.62 $6,605.62Zurixx LLC First Bank PR X4681C $4,429.06 $176,519.79 $94,844.10 $33,928.23 $22,003.47 $16,898.38 $16,898.38 $81,322.38 $38,425.21Zurixx LLC First Bank PR X4681S $1,662.80 $793.66 $793.66 $793.66 $793.66 $793.66 $793.66 $793.66 $793.66Zurixx, LLC Bank of America X9873 $1,537,951.86 $447,965.31 $431,217.94 $618,250.34 $933,492.96 $264,243.73 $264,243.73 $261,272.79 $176,256.81Global Learning Alliance LLC Bank of America X2938 $388,992.97 $452,708.84 $456,809.40 $456,273.93 $456,273.93 $482,273.93 $482,273.93 $514,439.46 $551,450.88M22-Qualpay Bank of America X9860 $39,214.01 $43,188.98 $43,188.98 $42,191.98 $5,000.00 $5,000.00 $5,000.00 ($66,968.51) $3,871.50M4A-Meritus Bank of America X9802 $32,828.37 $19,713.37 $33,087.42 $18,719.25 $13,406.00 $5,000.00 $5,000.00 ($16,152.00) $7,500.00DBA Premier Fin. Training Bank of America X9789 $78,019.24 $57,066.24 $35,566.24 $61,863.24 $61,663.24 $97,250.74 $97,250.74 $80,247.74 $113,095.74Success Formula Bank of America X9857 $50,000.00 $48,500.00 $50,000.00 $50,000.00 $0.00 $0.00 $0.00 $0.00 $0.00Operating Accounts Subtotal $4,821,658.18 $3,664,113.03 $3,587,816.62 $3,124,904.11 $2,926,510.12 $2,367,147.99 $2,367,147.99 $2,533,706.89 $2,796,034.95
RE Cash Source, LLC Chase X6561 $294,568.56 $294,568.56 $294,568.56 $294,568.56 $294,568.56 $294,568.56 $294,568.56 $294,568.56 $294,568.56CJ Seminar Holdings, LLC Chase X8388 $42,914.08 $42,914.08 $42,914.08 $42,914.08 $42,914.08 $42,914.08 $42,914.08 $42,914.08 $42,914.08Carlson Development Group LLC First Bank PR X1597 $133,775.09 $133,775.09 $133,775.09 $133,775.09 $133,775.09 $133,775.09 $133,775.09 $133,775.09 $133,775.09Zurixx Financial LLC First Bank PR X1608 $81,624.13 $81,624.13 $81,624.13 $81,624.13 $81,624.13 $81,624.13 $81,624.13 $81,624.13 $81,624.13
Subtotal $552,881.86 $552,881.86 $552,881.86 $552,881.86 $552,881.86 $552,881.86 $552,881.86 $552,881.86 $552,881.86Total Balances $5,374,540.04 $4,216,994.89 $4,140,698.48 $3,677,785.97 $3,479,391.98 $2,920,029.85 $2,920,029.85 $3,086,588.75 $3,348,916.81
Merchant Reserve Account Balances
M4A-Meritus-AdvancedREE $1,000,000.00 $1,000,000.00 $1,000,000.00 $1,000,000.00 $1,000,000.00 $1,000,000.00 $1,000,000.00M14-EMS-Success Path $1,774,415.11 $1,775,112.96 $1,775,112.96 $1,780,186.46 $1,785,074.11 $1,790,106.09 $1,795,385.79M51-EMS-Chuckanut $573,609.37 $573,609.37 $573,609.37 $575,461.72 $588,619.72 $591,051.85 $594,635.60M52-AMEX-Chuckanut (not being used) * $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00M71-Cynergy (RLG/AMEX) (not being used) * $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00M71-Cynergy (RLG) $418,419.47 $418,419.47 $418,419.47 $418,419.47 $418,419.47 $444,715.18 $444,715.18M22-Qualpay-Launch Academy $15,000.00 $15,000.00 $15,000.00 $15,000.00 $15,000.00 $15,000.00 $15,000.00M23-Qualpay-Flipping Formula $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00M24-Qualpay-Success Path $20,000.00 $20,000.00 $20,000.00 $20,000.00 $20,000.00 $20,000.00 $20,000.00M81-EMS-Education Services $599,333.68 $603,587.11 $603,587.11 $610,852.87 $615,814.15 $621,017.07 $625,453.97
M91-Paysafe (not being used) * $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00M91-Paysafe (AMEX) (not being used) * $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00Total Reserve Account Balances $4,410,777.63 $4,415,728.91 $4,415,728.91 $4,429,920.52 $4,452,927.45 $4,491,890.19 $4,505,190.54
*Awaiting verification information from Zurixx CFO
1-
Case 2:19-cv-00713-DAK-EJF Document 71-8 Filed 12/13/19 Page 2 of 3
Zurixx, LLC, et al.Daily Financial Summary Report
Cash Flow
Total Deposits (includes credit card refunds shown below)Total Disbursements (includes cash refunds shown below)Net Cash Flow
Refunds
Credit Card RefundsCheck refundsTotal Refunds
Bank Account Ending Balances
Entity Bank Account #
Zurixx, LLC Chase X6538Zurixx, LLC Chase X6553Zurixx, LLC Chase X3915Zurixx, LLC Chase X6385Zurixx, LLC Chase X9922Brand Management Holdings LLC Chase X2179Richardson Law Group Chase X3955Zurixx LLC First Bank PR X4681CZurixx LLC First Bank PR X4681SZurixx, LLC Bank of America X9873Global Learning Alliance LLC Bank of America X2938M22-Qualpay Bank of America X9860M4A-Meritus Bank of America X9802DBA Premier Fin. Training Bank of America X9789Success Formula Bank of America X9857Operating Accounts Subtotal
RE Cash Source, LLC Chase X6561CJ Seminar Holdings, LLC Chase X8388Carlson Development Group LLC First Bank PR X1597Zurixx Financial LLC First Bank PR X1608
SubtotalTotal Balances
Merchant Reserve Account Balances
M4A-Meritus-AdvancedREEM14-EMS-Success PathM51-EMS-ChuckanutM52-AMEX-Chuckanut (not being used)M71-Cynergy (RLG/AMEX) (not being used)M71-Cynergy (RLG)M22-Qualpay-Launch AcademyM23-Qualpay-Flipping FormulaM24-Qualpay-Success PathM81-EMS-Education Services
M91-Paysafe (not being used)M91-Paysafe (AMEX) (not being used)Total Reserve Account Balances
*Awaiting verification information from Zurixx CFO
10/17/2019 10/18/2019 10/21/2019 10/22/2019 10/23/2019 10/24/2019 10/25/2019 10/28/2019 10/29/2019
$375,657.87 $163,846.55 $229,673.24 $414,034.43 $53,971.31 $79,163.42 $358,297.18 $168,111.47 $129,599.38($29,289.06) ($443,605.41) ($37,206.01) ($95,496.41) ($545,926.01) ($131,550.42) ($349,335.07) ($41,951.18) ($243,985.93)$346,368.81 ($279,758.86) $192,467.23 $318,538.02 ($491,954.70) ($52,387.00) $8,962.11 $126,160.29 ($114,386.55)
($35,192.50) $0.00 ($41,625.85) ($42,668.50) ($1,978.38) $0.00 ($797.00) $0.00 ($9,891.00)$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
($35,192.50) $0.00 ($41,625.85) ($42,668.50) ($1,978.38) $0.00 ($797.00) $0.00 ($9,891.00)
$1,419,606.97 $1,545,603.97 $1,729,074.97 $2,010,902.68 $1,553,944.48 $1,603,944.48 $1,325,694.48 $1,462,194.48 $1,493,274.79$51,932.97 $70,229.97 $70,229.97 $93,481.97 $102,322.28 $102,322.28 $102,322.28 $101,522.28 $101,522.28$28,671.78 $32,734.82 $32,613.38 $45,829.51 $45,249.51 $38,115.93 $43,771.16 $39,925.63 $19,344.70$18,653.12 $27,260.92 $29,345.12 $29,345.12 $29,345.12 $10,048.12 $6,054.12 $6,054.12 $6,054.12$5,740.04 $5,740.04 $5,740.04 $5,740.04 $5,740.04 $5,740.04 $5,740.04 $5,740.04 $5,740.04
$129,165.52 $129,165.52 $129,165.52 $129,165.52 $129,165.52 $129,165.52 $129,165.52 $129,165.52 $129,165.52$6,605.62 $6,605.62 $6,605.62 $6,605.62 $6,605.62 $6,605.62 $6,605.62 $6,605.62 $6,605.62
$22,896.62 $22,496.77 $22,496.77 $21,996.77 $146,996.77 $81,252.41 $81,078.31 $81,078.31 $88,370.30$793.66 $793.66 $793.66 $793.66 $793.66 $793.66 $793.66 $793.66 $793.66
$669,179.34 $278,227.48 $212,510.15 $702,752.33 $509,844.52 $546,276.46 $802,139.49 $783,083.25 $650,949.29$620,747.88 $620,747.88 $641,092.68 $151,592.68 $184,889.68 $184,889.68 $184,889.68 $203,105.74 $203,105.74
$2,871.50 ($19,665.00) $6,335.00 $6,335.00 $1,644.00 $5,000.00 $35,061.95 $30,104.95 $29,307.95$1,852.00 ($17,451.00) $8,955.00 $8,955.00 $5,000.00 $5,000.00 $4,800.00 $4,903.00 $4,903.00
$163,686.74 $159,726.74 $159,726.74 $148,226.74 $148,226.74 $98,226.74 $98,226.74 $98,226.74 $97,229.74$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$3,142,403.76 $2,862,217.39 $3,054,684.62 $3,361,722.64 $2,869,767.94 $2,817,380.94 $2,826,343.05 $2,952,503.34 $2,836,366.75
$294,568.56 $294,568.56 $294,568.56 $294,568.56 $294,568.56 $294,568.56 $294,568.56 $294,568.56 $294,568.56$42,914.08 $42,914.08 $42,914.08 $42,914.08 $42,914.08 $42,914.08 $42,914.08 $42,914.08 $42,914.08
$133,775.09 $133,775.09 $133,775.09 $133,775.09 $133,775.09 $133,775.09 $133,775.09 $133,775.09 $133,775.09$81,624.13 $81,624.13 $81,624.13 $81,624.13 $81,624.13 $81,624.13 $81,624.13 $81,624.13 $81,624.13
$552,881.86 $552,881.86 $552,881.86 $552,881.86 $552,881.86 $552,881.86 $552,881.86 $552,881.86 $552,881.86$3,695,285.62 $3,415,099.25 $3,607,566.48 $3,914,604.50 $3,422,649.80 $3,370,262.80 $3,379,224.91 $3,505,385.20 $3,389,248.61
$1,000,000.00 $1,000,000.00 $1,000,000.00 $1,000,000.00 $1,000,000.00 $1,000,000.00 $1,000,000.00 $1,000,000.00 $1,000,000.00$1,795,385.79 $1,795,385.79 $1,816,083.29 $1,816,083.29 $1,818,845.64 $1,828,088.69 $1,834,990.64 $1,837,780.34 $1,839,395.19
$600,351.80 $602,303.60 $602,303.60 $602,303.60 $602,303.60 $602,303.60 $602,303.60 $602,303.60 $602,303.60$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$444,715.18 $444,715.18 $444,715.18 $444,715.18 $444,715.18 $444,715.18 $444,715.18 $444,715.18 $444,715.18$15,000.00 $15,000.00 $15,000.00 $15,000.00 $15,000.00 $15,000.00 $15,000.00 $15,000.00 $15,000.00$10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00$20,000.00 $20,000.00 $20,000.00 $20,000.00 $20,000.00 $20,000.00 $20,000.00 $20,000.00 $20,000.00
$625,453.97 $631,786.77 $631,786.77 $632,286.77 $632,286.77 $635,110.02 $636,989.87 $638,600.12 $639,404.87
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$4,510,906.74 $4,519,191.34 $4,539,888.84 $4,540,388.84 $4,543,151.19 $4,555,217.49 $4,563,999.29 $4,568,399.24 $4,570,818.84
1-
Case 2:19-cv-00713-DAK-EJF Document 71-8 Filed 12/13/19 Page 3 of 3
Weekly AMEX Budget By Activity Weekly Buget by Cardholder
Weekly Team Count 3 Individual Amount Interval Who pays Sub Total Weekly Total Card Holders Weekly Budget
Preview Teams Count Preview SD*
Flights 5 600 Per Week Hess 3,000 9,000 Brad Biggerstaff 5,830
Hotel 5 200 Per night SD 5,000 15,000 Rich Davis 5,830
Rental Car 1 400 Per week SD 400 1,200 Maurice Right 5,830
Fuel 1 80 Per week SD 80 240 John Bukely 5,830
Office Supplies 1 50 Per week SD 50 150 Eric Brown 5,830
Baggage 1 300 Per week SD 300 900
Venue 5 2500 Per week Venue Card 12,500 37,500 Workshop SD*
Chad Lawson 700
Workshops Teams Count Scott Alger 700
Flights 6 600 Per Week Hess 3,600 10,800 Garth Satui 700
Hotel 6 200 Per night Venue Card 3,600 10,800 Boyd Hoffman 700
Venue 2 10000 Per Week Venue Card 20,000 60,000
Office Supplies 2 50 Per week SD 100 300 Managers
Baggage 2 300 Per week SD 600 1,800 Sean Mangold 3,000
Balaji Mudliar 3,000
Manager Budget 2 3000 6,000 6,000
Hess (Travel)
Marketing Budget 1 180000 Per week Marketing 180,000 180,000 Matthew Magistro 19,800
Rob Greenland 1 5000 Per Week Office 5,000 5,000 Venues
Shane Adrus (2 Cards) 108,300
Matthew Magistro 1 2000 Per Week Office 2,000 2,000
Marketing
Total Weekly AMEX Budget 340,690 Andrew Way (5 Cards) 180,000
Office/Logistics
Rob Greenland 5,000
Software/Communications
Matthew Magistro 2,000
Total Weekly Budget 340,690
*3 SD per week spend
Case 2:19-cv-00713-DAK-EJF Document 71-9 Filed 12/13/19 Page 2 of 2
Emp # Name Dept Type Dept Title Job Title Start Date Total Total Total Total Total Total Total Weekly Rate After 10-14-19 Hourly Rate
146 Chad Olson 120 EmployeeBack End (Tele Sales) Telesales Director 9/1/2013 106,325.99$ 715,204.99$ 1,065,833.06$ 1,057,962.55$ 707,084.86$ 1,054,080.57$ 771,068.29$ Commission
29 Michael Grow 120 EmployeeBack End (Tele Sales) Telesales Rep 11/19/2012 218,281.83$ 267,058.04$ 552,885.43$ 583,937.04$ 341,899.98$ 520,833.08$ 424,754.09$ Commission
30 Genevieve Hayward 120 EmployeeBack End (Tele Sales) Telesales Rep 11/19/2012 278,538.01$ 306,807.97$ 361,583.38$ 255,143.39$ 155,471.57$ 224,351.61$ 120,673.07$ Commission
81 Michael Clasen 120 EmployeeBack End (Tele Sales) Telesales Rep 7/1/2013 1,134.00$ -$ -$ -$ -$ 224,627.76$ 120,673.07$ Commission
116 Todd Shinsel 120 EmployeeBack End (Tele Sales) Telesales Rep 7/15/2013 37,138.38$ 168,614.29$ 239,450.00$ 182,975.97$ 116,414.53$ 121,227.34$ 96,107.15$ Commission
147 Christopher Young 120 EmployeeBack End (Tele Sales) Telesales Rep 9/1/2013 75,460.50$ 556,635.49$ 749,093.91$ 720,067.17$ 487,282.44$ 759,444.67$ 550,006.63$ Commission
304 Daniel Altamirano 120 EmployeeBack End (Tele Sales) Telesales Rep 9/1/2014 -$ 73,880.89$ 523,769.12$ 576,261.50$ 342,549.98$ 502,285.59$ 356,980.98$ Commission
370 Scott Orison 120 EmployeeBack End (Tele Sales) Telesales Rep 2/9/2015 -$ -$ 505,578.10$ 577,661.50$ 342,499.98$ 519,001.59$ 423,021.59$ Commission
538 Ben Olson 120 EmployeeBack End (Tele Sales) Telesales Rep 3/28/2016 -$ -$ -$ 330,811.09$ 281,608.62$ 384,506.87$ 372,940.92$ Commission
579 Jared Johnson 120 EmployeeBack End (Tele Sales) Telesales Rep 7/25/2016 -$ -$ -$ 81,243.16$ 153,779.16$ 210,179.01$ 166,215.75$ Commission
152 Jeremy Hymas 120 EmployeeBack End (Tele Sales) Telesales Team Lead 9/1/2013 1,977.40$ 80,829.77$ 198,647.99$ 269,966.80$ 196,511.52$ 233,268.27$ 181,351.44$ Commission
149 Edward Chahanovich 120 EmployeeBack End (Tele Sales) Telesales Rep 9/1/2013 1,775.00$ -$ -$ 68,854.26$ 54,725.99$ 70,229.48$ 29,929.70$ Commission
151 Gregory Ahleen 120 EmployeeBack End (Tele Sales) Telesales Rep 9/1/2013 1,364.00$ 27,510.34$ 52,973.04$ 40,301.94$ 44,215.88$ 37,905.77$ 26,762.53$ Commission
158 Steven Willey 220 EmployeeAP telesales Telesales Rep 4/30/2018 -$ -$ -$ -$ -$ -$ 3,847.50$ Commission
353 Warren Ipson 120 EmployeeBack End (Tele Sales) Telesales Rep 1/26/2015 -$ -$ 35,986.19$ 51,048.20$ 39,268.20$ 65,280.13$ 30,444.23$ Commission
770 Rocky Sheffield 120 EmployeeBack End (Tele Sales) Telesales Rep 1/2/2019 -$ -$ -$ -$ -$ -$ 31,745.03$ Commission
375 Jacob "Rex" Berry 220 EmployeeAP telesales Telesales Team Lead 2/23/2015 -$ -$ 84,640.79$ 156,105.30$ 108,585.21$ 106,408.99$ 126,142.79$ Commission
739 Meghan Johnson 220 EmployeeAP telesales Appt Setter 7/31/2018 -$ -$ -$ -$ -$ 7,985.00$ 15,791.54$ Commission
369 Lance Phillips 220 EmployeeAP telesales Telesales Rep 2/16/2015 -$ -$ 90,367.52$ 118,685.39$ 58,523.02$ 60,911.45$ 17,641.55$ Commission
488 Mark Records 220 EmployeeAP telesales Telesales Rep 11/30/2015 -$ -$ 2,922.63$ 112,869.60$ 72,204.55$ 59,921.56$ 52,085.86$ Commission
126 Carter Brown 250 EmployeeCoaching Coaching Director 9/1/2013 26,288.00$ 83,649.00$ 100,011.81$ 121,417.61$ 146,009.70$ 151,499.96$ 127,701.85$ 2,776.44$ 2,776.44$
132 Mark Sanderson 250 EmployeeCoaching Coaching Curriculum 9/1/2013 23,076.96$ 80,769.42$ 92,952.48$ 95,570.13$ 99,746.20$ 113,711.51$ 95,826.85$ 2,120.19$ 2,120.19$
264 Erin Spainhower 250 EmployeeCoaching Administrative Assistant 6/9/2014 -$ 16,900.00$ 35,085.83$ 39,229.80$ 46,622.31$ 54,075.08$ 45,396.31$ 1,009.62$ 1,009.62$
316 Taylor Rodriquez 250 EmployeeCoaching Administrative Assistant 10/20/2014 -$ 4,928.00$ 36,363.24$ 35,560.00$ 36,150.00$ 34,177.62$ 28,792.90$ 657.61$ 657.61$
615 Miranda Nelson 220 EmployeeCoaching Administrative Assistant 4/3/2017 -$ -$ -$ -$ 24,907.66$ 41,285.24$ 33,728.72$ 693.00$
726 Jocelin Hyatt 250 EmployeeCoaching Administrative Assistant 5/2/2018 -$ -$ -$ -$ -$ 20,185.00$ 26,620.00$ 618.00$
808 Kayla Kobayshi 250 EmployeeCoaching Administrative Assistant 6/11/2019 -$ -$ -$ -$ -$ -$ 9,888.00$ 600.00$ 600.00$
133 Timothy Bell 250 EmployeeCoaching Coach 9/1/2013 24,764.00$ 83,556.00$ 89,418.10$ 70,747.10$ 53,408.00$ 44,355.00$ 31,463.00$ Commission
145 Bret Ehlers 250 EmployeeCoaching Coach 9/1/2013 26,564.00$ 105,672.00$ 127,956.51$ 140,043.80$ 123,723.00$ 126,405.00$ 97,845.00$ Commission
295 Joseph (Bud) McCluskey 250 EmployeeCoaching Coach 8/4/2014 -$ 22,653.00$ 83,982.08$ 99,636.43$ 89,754.00$ 94,994.00$ 68,660.00$ Commission
303 Randy Cochrane 250 EmployeeCoaching Coach 9/1/2014 -$ 24,943.00$ 97,182.82$ 112,089.50$ 111,852.00$ 119,238.00$ 92,601.00$ Commission
427 Bradley Sanderson 250 EmployeeCoaching Coach 6/23/2015 -$ -$ 14,221.42$ 16,892.00$ -$ 2,035.00$ 52,369.00$ Commission
445 Larry McKinstry 250 EmployeeCoaching Coach 8/31/2015 -$ -$ 17,953.42$ 51,700.60$ 63,116.00$ 59,134.00$ 33,618.00$ Commission
463 John Benson 250 EmployeeCoaching Coach 10/5/2015 -$ -$ 17,042.42$ 117,921.58$ 127,195.00$ 118,651.00$ 94,311.00$ Commission
469 Deborah Price 250 EmployeeCoaching Coach 10/12/2015 -$ -$ 12,372.41$ 64,680.00$ 67,677.00$ 78,867.00$ 59,062.00$ Commission
485 Eric Lloyd 250 EmployeeCoaching Coach 11/30/2015 -$ -$ 5,113.00$ 107,818.00$ 118,772.00$ 135,610.00$ 103,548.00$ Commission
494 Darrell Walker 250 EmployeeCoaching Coach 1/4/2016 -$ -$ -$ 103,427.00$ 124,192.00$ 136,019.00$ 118,303.00$ Commission
569 Daniel Christiansen 250 EmployeeCoaching Coach 6/20/2016 -$ -$ -$ 39,784.00$ 103,841.00$ 105,300.00$ 78,651.00$ Commission
578 Paul McGraw 250 EmployeeCoaching Coach 8/1/2016 -$ -$ -$ 32,825.00$ 89,538.00$ 100,487.00$ 76,182.00$ Commission
596 Tony Mortezazadeh 250 EmployeeCoaching Coach 11/14/2016 -$ -$ -$ 7,467.00$ 94,348.00$ 118,303.00$ 97,367.00$ Commission
714 Jonathan Miller 250 EmployeeCoaching Coach 4/2/2018 -$ -$ -$ -$ -$ 51,208.60$ 71,770.00$ Commission
715 Michael Hilkey 250 EmployeeCoaching Coach 4/6/2018 -$ -$ -$ -$ -$ 50,412.00$ 63,248.00$ Commission
802 Lorin Hardy 250 EmployeeCoaching Coach 6/1/2019 -$ -$ -$ -$ -$ -$ 22,425.00$ Commission
900 Alden Sparks 250 EmployeeCoaching Coach 9/23/2019 -$ -$ -$ -$ -$ -$ 1,440.00$ Commission
901 Jackson Kade Luucero 250 EmployeeCoaching Coach 9/23/2019 -$ -$ -$ -$ -$ -$ 1,440.00$ Commission
137 Craig Shane Andrus 400 EmployeeCustomer service/saves Customer Service Director 9/1/2013 20,541.41$ 65,800.00$ 75,939.93$ 74,560.00$ 77,315.20$ 79,432.61$ 74,791.70$ 1,826.92$ 1,461.54$
139 Amanda Nielson 400 EmployeeCustomer service/saves Retention & Saves 9/1/2013 13,144.58$ 50,920.50$ 74,482.22$ 89,124.82$ 63,075.78$ 63,201.07$ 56,446.90$ 520.00$ 520.00$ 13.00$
143 Kevin York 400 EmployeeCustomer service/saves Retention & Saves 9/1/2013 13,196.59$ 56,398.38$ 67,746.61$ 86,076.08$ 84,738.01$ 81,177.05$ 65,970.13$ 540.00$ 540.00$ 13.50$
320 Tyler Greenwell 400 EmployeeCustomer service/saves Retention & Saves 10/20/2014 -$ 7,353.47$ 66,519.43$ 73,947.15$ 59,348.80$ 64,123.28$ 48,392.40$ 520.00$ 13.00$
435 James Canterbury 400 EmployeeCustomer service/saves Retention & Saves 7/6/2015 -$ -$ 12,490.24$ 47,294.06$ 68,397.18$ 71,163.35$ 55,302.95$ 520.00$ 13.00$
405 Alyssa Korologos 400 EmployeeCustomer service/saves Customer Service 4/20/2015 -$ -$ 18,270.39$ 16,901.45$ -$ 18,610.02$ 35,703.68$ 605.20$ 605.20$ 15.13$
607 Wendy Almaguer 400 EmployeeCustomer service/saves Customer Service 2/27/2017 -$ -$ -$ -$ 25,952.36$ 37,347.92$ 30,574.58$ 636.40$ 636.40$ 15.91$
650 Hailey Clark 400 EmployeeCustomer service/saves Customer Service 7/24/2017 -$ -$ -$ -$ 11,565.10$ 31,933.32$ 28,409.68$ 615.60$ 615.60$ 15.39$
777 Arianna Baggett 400 EmployeeCustomer service/saves Customer Service -$ -$ -$ -$ -$ -$ 16,119.84$ 500.00$ 12.50$
796 Bailee James 400 EmployeeCustomer service/saves Customer Service -$ -$ -$ -$ -$ -$ 10,396.74$ 480.00$ 12.00$
9 Matthew Magistro 300 EmployeeGeneral administrative CFO 8/20/2012 85,375.13$ 147,841.44$ 176,929.12$ 216,027.26$ 212,500.32$ 219,807.62$ 184,769.26$ 4,230.77$ 3,384.62$
68 Denise Easter 300 EmployeeGeneral administrative Controller 3/11/2013 53,624.67$ 72,237.52$ 84,083.15$ 124,322.45$ 131,000.40$ 135,884.78$ 113,923.08$ 2,500.00$ 2,000.00$
43 Hannah Fedor 300 EmployeeGeneral administrative Accounting 1/21/2013 34,275.32$ 36,722.40$ 40,728.02$ 45,545.78$ 54,064.00$ 55,816.87$ 45,890.78$ 1,046.86$
112 Eliza Gyumushyan 300 EmployeeGeneral administrative Accounting 9/1/2013 18,846.12$ 42,265.26$ 44,530.10$ 45,896.00$ 46,344.00$ 48,179.40$ 39,509.52$ 895.48$ 895.48$
134 Elizabeth Sharp 300 EmployeeGeneral administrative Accounting 9/1/2013 10,562.50$ 34,875.00$ 38,909.15$ 40,616.62$ 40,384.44$ 46,336.98$ 45,480.00$ 927.00$ 927.00$
142 Emily Sorensen 300 EmployeeGeneral administrative Accounting 9/1/2013 8,356.68$ 30,184.79$ 32,961.30$ 34,980.14$ 38,384.52$ 39,882.62$ 34,823.65$ 752.67$ 752.67$
201920182013 2014 2015 2016 2017 I
I
I
I
I
I
Case 2:19-cv-00713-DAK-EJF Document 71-10 Filed 12/13/19 Page 2 of 4
Emp # Name Dept Type Dept Title Job Title Start Date Total Total Total Total Total Total Total Weekly Rate After 10-14-19 Hourly Rate
201920182013 2014 2015 2016 2017
783 Rosanna Ferrone 300 EmployeeGeneral administrative Accounting 3/18/2019 -$ -$ -$ -$ -$ -$ 29,000.00$ 1,000.00$
105 David Pecoraro 300 EmployeeGeneral administrative Systems Analyst 6/10/2013 25,403.72$ 50,249.84$ 58,232.64$ 65,569.40$ 65,769.32$ 69,539.66$ 61,769.42$ 1,384.62$ 1,384.62$
566 John Obinyan 300 EmployeeGeneral administrative Systems Analyst 6/6/2016 -$ -$ -$ 47,603.98$ 86,500.24$ 90,917.95$ 74,395.08$ 1,742.58$
240 Uriel Cantarero 300 EmployeeGeneral administrative Systems Analyst 4/7/2014 -$ 78,026.04$ 121,207.40$ 127,893.57$ 119,789.76$ 126,737.50$ 106,197.65$ 2,433.38$ 2,433.38$
313 Amy Murphy 300 EmployeeGeneral administrative Web Design 10/13/2014 -$ 7,884.60$ 49,458.45$ 46,138.00$ 8,124.25$ 12,986.98$ 48,057.85$ 1,153.85$
769 Suzie Campbell 300 VendorGeneral administrative Web Design -$ -$ -$ -$ -$ -$ 27,960.35$ 625.00$ 625.00$ 31.25$
737 Jackson Hedges 300 EmployeeGeneral administrative Help Desk 8/1/2018 -$ -$ -$ -$ -$ 12,503.50$ 28,240.00$ 640.00$
800 Rider Jensen 300 EmployeeGeneral administrative Systems Analyst 5/20/2019 -$ -$ -$ -$ -$ -$ 26,923.00$ 1,346.15$ 1,346.15$
6 Robert Greenland 300 EmployeeGeneral administrative Operations Manager 8/6/2012 72,741.34$ 79,615.59$ 88,828.30$ 83,449.92$ 83,449.92$ 86,246.27$ 70,695.50$ 1,640.08$ 1,312.06$
135 Janis Kershaw 300 EmployeeGeneral administrative Administrative Assistant 9/1/2013 14,846.08$ 48,249.76$ 53,301.89$ 53,274.74$ 54,865.44$ 57,452.16$ 48,413.63$ 1,060.10$ 848.08$
219 Sean Mangold 100 VendorGeneral administrative Previews Director 2/3/2014 -$ 82,733.04$ 146,849.53$ 134,663.85$ 143,999.92$ 187,702.00$ 160,346.31$ 3,461.54$ 2,769.23$
744 Balaji Mudlair 300 EmployeeGeneral administrative Training & Recruiting 9/18/2018 -$ -$ -$ -$ -$ 48,461.56$ 146,923.14$ 3,461.54$ 3,461.54$
61 Ann Allman Pett 300 EmployeeGeneral administrative Administrative Assistant 2/18/2013 24,055.10$ 34,333.95$ 42,870.50$ 61,776.91$ 83,029.39$ 62,336.77$ 46,394.42$ 1,009.62$ 1,009.62$
390 Sara Satterfield 300 EmployeeGeneral administrative Administrative Assistant 3/9/2015 -$ -$ 22,772.57$ 30,625.43$ 34,999.76$ 42,846.11$ 36,076.85$ 807.69$
642 Andrew Way 300 EmployeeGeneral administrative COO 6/30/2017 -$ -$ -$ -$ 135,814.78$ 376,977.16$ 227,038.63$ 3,816.35$ 3,053.08$
190/691 Alisha Pace 100 VendorGeneral administrative Brand Manager 10/14/2013 4,695.88$ 39,438.32$ 46,413.66$ 60,524.16$ 63,653.70$ 12,000.00$ 76,200.00$ 1,800.00$ 1,440.00$
228 Anthony Dixon 220 EmployeeAP telesales Brand Manager 3/3/2014 -$ 129,477.03$ 292,702.19$ 315,179.82$ 423,281.44$ 317,977.02$ 165,063.00$ 1,923.08$ 1,538.46$
700 Raymond Blake Young 700 EmployeeCoaching Brand Manager 1/22/2018 -$ -$ -$ -$ -$ 120,181.93$ 40,192.22$ 2,115.38$
328 Mary Easter 300 EmployeeGeneral administrative Marketing Analyst 10/30/2014 -$ 4,975.97$ 41,996.52$ 51,416.50$ 47,640.00$ 35,900.55$ 41,228.16$ 1,076.80$
707 Emily Robinson 300 EmployeeGeneral administrative Marketing Director 2/19/2018 -$ -$ -$ -$ -$ 68,707.01$ 85,387.70$ 1,923.08$ 1,538.46$
716 Rachel Bowen 300 EmployeeGeneral administrative Digital Marketing 4/16/2018 -$ -$ -$ -$ -$ 33,576.84$ 46,240.29$ 1,057.69$ 1,057.69$
728 Michael Nay 300 EmployeeGeneral administrative Digital Marketing 5/21/2018 -$ -$ -$ -$ -$ 32,259.74$ 58,096.00$ 1,346.15$ 1,346.15$
797 Tucker Evans 300 EmployeeGeneral administrative Digital Marketing 5/13/2019 22,211.49$ 1,057.69$
756 Margaret Saemann 300 EmployeeGeneral administrative Digital Marketing 11/6/2018 -$ -$ -$ -$ -$ 6,538.47$ 42,346.31$ 1,009.62$
766 Chelsea Sayegh 300 EmployeeGeneral administrative Digital Marketing 12/10/2018 -$ -$ -$ -$ -$ 2,115.38$ 46,211.49$ 1,250.00$ 1,250.00$
Jackson Lund 300 ConsultNetGeneral administrative Digital Marketing 2,843.04$
801 Ava Lewin 300 VendorGeneral administrative Marketing Intern 6/17/2019 -$ -$ -$ -$ -$ -$ 1,810.00$ 200.00$ 10.00$
363 Shay Magana 300 EmployeeGeneral administrative Graphic Design 2/2/2015 -$ -$ 53,204.22$ 45,949.76$ 51,069.36$ 59,192.50$ 49,307.85$ 1,153.85$ 1,153.85$
532 Alan Healey 300 EmployeeGeneral administrative Graphic Design 3/14/2016 -$ -$ -$ 33,904.12$ 47,915.16$ 49,265.38$ 49,554.00$ 1,153.85$
284 Scott Brown 300 VendorGeneral administrative Vendor 2,307.69$
302 David Larsen 300 VendorGeneral administrative Vendor 750.00$
698 David Porter 300 VendorGeneral administrative Vendor 500.00$
786 Sam DelCanto 100 VendorPreview Events Vendor 4,807.69$
811 Jennifer Knapp 100 VendorPreview Events Vendor 1,400.00$
812 Josephine Locke 100 VendorPreview Events Vendor 1,400.00$
831 Miranda Harrison 100 VendorPreview Events Vendor 1,200.00$
839 Nina Villalvazo 100 VendorPreview Events Vendor 1,731.00$
819 Quinn McLaughlin 100 VendorPreview Events Vendor 461.53$
806 Oliver Waller 100 VendorPreview Events Vendor 1,153.84$
886 Ariba Joubert 100 VendorPreview Events Vendor 1,000.00$
816 Kirsten Ehrnriter 100 VendorPreview Events Vendor 500.00$
100007 Eric "Javier" Rivera 500 PR General Administrative Office Manager 4/6/2015 -$ -$ 27,328.38$ 43,899.96$ 45,446.04$ 47,659.77$ 39,467.32$ 890.48$ 890.48$
100027 Sarah Velilla 500 PR General Administrative Legal 5/16/2016 -$ -$ -$ 43,869.27$ 75,600.12$ 81,624.64$ 67,466.94$ 1,590.14$ 1,590.14$
100016 Ruben Diaz 500 PR General Administrative 1/1/2016 -$ -$ -$ 6,580.00$ 7,368.00$ 8,006.85$ 6,025.05$ 148.05$
100015 Roberto Medina 500 PR General Administrative Customer Service 7/27/2015 -$ -$ 8,529.10$ 33,342.84$ 42,407.52$ 43,311.48$ 41,000.00$ 961.54$
100018 Zadora Lopez 500 PR General Administrative Customer Service 3/7/2016 -$ -$ -$ 21,448.00$ 28,100.00$ 29,745.00$ 26,475.00$ 551.25$ 551.25$
100024 Nicole Lopez 500 PR General Administrative Customer Service 4/18/2016 -$ -$ -$ 17,880.00$ 27,310.00$ 28,884.00$ 24,272.00$ 529.20$ 529.20$
100030 Roxanna Garcia 500 PR General Administrative Customer Service 8/8/2016 -$ -$ -$ 8,154.55$ 28,860.00$ 28,884.00$ 24,672.00$ 529.20$ 529.20$
100033 Migdaly Neives Santiago 500 PR General Administrative Customer Service 3/19/2018 -$ -$ -$ -$ -$ 23,068.00$ 22,640.00$ 504.00$
100035 Catiely Soto 500 PR General Administrative Customer Service 3/19/2018 -$ -$ -$ -$ -$ 25,818.00$ 25,440.00$ 504.00$
100048 Carmen Velez Oliver 500 PR General Administrative Customer Service 6/24/2019 -$ -$ -$ -$ -$ -$ 6,730.78$ 480.77$
100017 Tanairi Padro 500 PR General Administrative Marketing & Events 3/7/2016 -$ -$ -$ 21,600.00$ 28,100.00$ 33,130.43$ 34,171.11$ 788.46$ 788.46$
100031 Marta Varela Rosado 500 PR General Administrative Marketing & Events 5/1/2017 -$ -$ -$ -$ 16,228.00$ 26,308.00$ 24,000.00$ 525.00$
100043 Natalie Laboy Flores 500 PR General Administrative Marketing & Events 3/12/2019 -$ -$ -$ -$ -$ -$ 13,753.89$ 461.54$
100047 Leticia Torrens Vazquez 500 PR General Administrative Marketing & Events 6/17/2019 -$ -$ -$ -$ -$ -$ 7,692.32$ 480.77$
100050 Leah Gonzalez 500 PR General Administrative Marketing & Events 8/1/2019 -$ -$ -$ -$ -$ -$ 1,185.75$ 500.00$ 500.00$
100032 Noah Howell 500 PR General Administrative Marketing & Events 8/21/2017 -$ -$ -$ -$ 10,153.80$ 30,790.42$ 26,814.67$ 623.94$
100038 Yeimly Medina 500 PR General Administrative Marketing & Events 10/1/2018 -$ -$ -$ -$ -$ 4,846.14$ 34,177.62$ 1,057.69$
I
I
'
I I
Case 2:19-cv-00713-DAK-EJF Document 71-10 Filed 12/13/19 Page 3 of 4
Emp # Name Dept Type Dept Title Job Title Start Date Total Total Total Total Total Total Total Weekly Rate After 10-14-19 Hourly Rate
201920182013 2014 2015 2016 2017
Utah Office 88,296.24$ 47,069.75$
47% Payroll Reduced
PR Office 11,126.03$ 5,378.73$
52% Payroll Reduced
Case 2:19-cv-00713-DAK-EJF Document 71-10 Filed 12/13/19 Page 4 of 4
PRO FORMA COMPARIING PRE-TRO MODEL TO POST TRO-MODEL WITH NEW PRICING
Pre-TRO Average NumbersSeries total for
Real Estate
Product
Weekly Attendees Preview Sales % Preview Buyers Price Gross Revenue Weekly attendees
Average Sales Per
Head Gross Revenue
% of workshop
buyers
# of workshop
buyer leads
Average Sales Per
WS Buyer Gross Revenue Gross Revenue
400 4.50% 18 1,997.00 35,946.00 18 8,400.00 151,200.00 30% 5.4 10,000.00 54,000.00 241,146.00
Post-TRO Average Numbers Once Price Change at Preview Events ImplementedSeries total for
Real Estate
Product
Weekly Attendees Preview Sales % Preview Buyers Price Gross Revenue Weekly attendees
Average Sales Per
Head Gross Revenue
% of workshop
buyers
# of workshop
buyer leads
Average Sales Per
WS Buyer Gross Revenue Gross Revenue
400 18.00% 72 300.00 21,600.00 72 4,800.00 345,600.00 30% 21.6 5,000.00 108,000.00 475,200.00
Notes and Assumptions
Pricing has been changed at the preview events.
Real estate education product is sold at $300, which has increased sales with the new compliant script much beyond those of our prior sales.
Assumptions for workshop sales has been reduced from 50% Sales Per Head from prior to new pricing. We actually expect this to be higher.
Telesales have also been reduced by 50%, although the experience of the past week with the new compliant pitch is that our sales per buyer have actually increased.
Preview Sales Workshop Sales Telesales
Preview Sales Workshop Sales Telesales
Case 2:19-cv-00713-DAK-EJF Document 71-11 Filed 12/13/19 Page 2 of 2
Zurixx LLC
Summary of Employee and Vendor (Subcontractor) Payments
For the Period September 2012 to October 2019
Employee/Vendor Employee Vendor Grand Total
David Freier $5,747,833 $5,747,833
Chad Olson $5,386,577 $5,386,577
Marc Hrisko $5,270,020 $5,270,020
Claude Alan Swails $4,671,083 $4,671,083
Christopher Young $3,797,622 $3,797,622
Matt Davis $3,276,258 $3,276,258
Michael Grow $2,867,810 $2,867,810
Greg Kazimer $2,670,757 $2,670,757
Robert Shemin $2,302,438 $2,302,438
Daniel Altamirano $2,291,542 $2,291,542
Scott Orison $2,285,242 $2,285,242
Erik Rash $2,196,356 $2,196,356
Jeff Spangler $1,296,030 $507,258 $1,803,287
Genevieve Hayward $1,703,388 $1,703,388
Scott Lamm $1,631,836 $1,631,836
Anthony Dixon $1,606,715 $1,606,715
Mark Stone $72,078 $1,473,210 $1,545,289
Michael Clasen $325,289 $1,201,499 $1,526,788
Bryce Chamberlain $754,756 $669,885 $1,424,642
Steve Wyman $1,397,428 $1,397,428
James Carlson $1,373,669 $1,373,669
Mike Vogel $1,366,039 $1,366,039
Ben Olson $1,304,698 $1,304,698
Matthew Magistro $1,207,282 $1,207,282
Keith Sperry $1,140,761 $1,140,761
Jeremy Hymas $1,121,443 $1,121,443
Joe Appleton $1,100,538 $1,100,538
Mark Chapman $1,086,806 $1,086,806
Cristopher Cannon $1,047,423 $1,047,423
Lisa Anderson $1,045,413 $1,045,413
Rick Watkins $985,428 $985,428
Chad Lawson $962,120 $962,120
Pamela Moore $946,508 $946,508
Michael Schreiner $887,945 $887,945
Todd Shinsel $882,993 $882,993
Maurice Wright $385,485 $479,090 $864,575
Trey Stinnett $860,144 $860,144
Sean Mangold $853,147 $853,147
Brian Allen Briggs $832,010 $832,010
Andrew Way $820,886 $820,886
Greg Martin $794,941 $794,941
Tim Payne $793,382 $793,382
Garth Satiu $790,122 $790,122
Page 1 of 20
Case 2:19-cv-00713-DAK-EJF Document 71-12 Filed 12/13/19 Page 2 of 21
Zurixx LLC
Summary of Employee and Vendor (Subcontractor) Payments
For the Period September 2012 to October 2019
Employee/Vendor Employee Vendor Grand Total
Richard Davis $446,655 $330,951 $777,606
Randolph Judd $764,628 $764,628
Terry Elsner $729,120 $729,120
Carter Brown $723,683 $723,683
Bret Ehlers $718,657 $718,657
Gerald Martin $717,530 $717,530
Michael Weber $682,385 $682,385
Tom Shields $682,282 $682,282
Scott Alger $677,894 $677,894
Bradley Biggerstaff $155,353 $519,096 $674,449
Denise Easter $667,353 $667,353
Matt Williams $657,693 $657,693
Terry Granahan $639,614 $639,614
Boyd Hoffmann $628,535 $628,535
Uriel Cantarero $623,619 $622,619
Scott Brown $619,692 $619,692
Mark Sanderson $595,671 $595,671
Les Hill $591,128 $591,128
Matthew Davis $590,612 $590,612
Anders Swenson $590,363 $590,363
Steve Goff $588,848 $588,848
April Critchfield $581,257 $4,229 $585,485
Jeff Havemann $576,193 $576,193
Jacob "Rex" Berry $561,241 $561,241
Jared Johnson $560,129 $560,129
Jason Kennedy $553,688 $553,688
Trevor Woolf $536,009 $536,009
Jose Berrios $257,167 $272,605 $529,772
Richard Alvarez $514,170 $514,170
Juan Mercado $14,850 $492,690 $507,539
Amber Guzman $505,695 $505,695
Darrell Walker $502,989 $502,989
Luis Carpio $190,428 $309,213 $499,641
David Jensen $250,746 $246,263 $497,008
Michele Simones $494,672 $494,672
Randy Cochrane $492,068 $492,068
Robert Greenland $487,838 $487,838
Dina Buchanan $480,293 $480,293
Jon Eborn $477,000 $477,000
Thomas Mietzel $467,127 $467,127
Aundra Johnson $462,011 $462,011
Craig Shane Andrus $461,035 $461,035
John Benson $456,012 $456,012
Page 2 of 20
Case 2:19-cv-00713-DAK-EJF Document 71-12 Filed 12/13/19 Page 3 of 21
Zurixx LLC
Summary of Employee and Vendor (Subcontractor) Payments
For the Period September 2012 to October 2019
Employee/Vendor Employee Vendor Grand Total
Mark Gonsalves $455,435 $455,435
Kevin York $453,183 $453,183
Steve Ahlander $427,337 $25,000 $452,337
Todd Marshall $449,488 $449,488
Joseph (Bud) McCluskey $439,794 $439,794
Eric Lloyd $436,382 $436,382
Brooke Capra $430,669 $430,669
Christopher Sanchez $12,065 $417,881 $429,946
Xenia Murphy $423,268 $423,268
Lance Phillips $339,148 $77,718 $416,866
Karen Fitz-Patrick $414,432 $414,432
Jed Johnson $411,258 $411,258
Dallas Hall $405,922 $405,922
Ross Weber $401,890 $401,890
Amanda Nielson $397,762 $397,762
Timothy Bell $397,036 $397,036
Bryan Segal $396,055 $396,055
David Pecoraro $394,860 $394,860
T. Grant Walton $386,780 $386,780
Nicole Jakobeit $375,812 $375,812
Jeremy Clawson $1,928 $367,294 $369,221
Taylor Peterson $355,886 $355,886
Robert Lett $348,471 $348,471
Michael Ethington $330,223 $330,223
Janis Kershaw $327,421 $327,421
Joel Cozzens $325,260 $325,260
Vince Dowd $324,866 $324,866
Lisa Toland $323,523 $323,523
Lisa Bass $322,687 $322,687
Ron Hayes $321,068 $321,068
Clay Eschrich $319,805 $319,805
Tony Mortezazadeh $315,021 $315,021
Daniel Christiansen $314,757 $314,757
Daniel Bird $262,683 $50,839 $313,522
Kathleen DiCiaccio $311,593 $311,593
Bernard Lawson $309,622 $309,622
Kevin Capra $309,120 $309,120
Tyler Greenwell $308,516 $308,516
Eric Brown $302,196 $302,196
Hannah Fedor $300,697 $300,697
Paul McGraw $299,739 $299,739
John Obinyan $297,455 $297,455
Scott Leitzell $295,466 $295,466
Page 3 of 20
Case 2:19-cv-00713-DAK-EJF Document 71-12 Filed 12/13/19 Page 4 of 21
Zurixx LLC
Summary of Employee and Vendor (Subcontractor) Payments
For the Period September 2012 to October 2019
Employee/Vendor Employee Vendor Grand Total
Rich Layton $294,920 $294,920
Bridgitte Sierra-Carias $294,628 $294,628
Leigh Anne Smith $294,433 $294,433
Alisha Pace $205,473 $86,456 $291,929
Mark Samuels $290,336 $290,336
Scott Hutchins $287,253 $287,253
Mark Stevens $282,583 $282,583
Scott Zuckman $280,271 $280,271
James Franckowiak $279,318 $279,318
Greg McCluskey $277,935 $277,935
Leah Gonzalez $277,764 $277,764
Karl Noons $276,078 $276,078
Kevin Moland $275,492 $275,492
Brenda Mangold $273,684 $273,684
Christopher Craig $120,442 $152,873 $273,315
Eliza Gyumushyan $271,019 $271,019
John Buechele $270,948 $270,948
Mitchell Johnson $269,085 $269,085
Mark Records $267,688 $267,688
Robbie Duncan $266,168 $266,168
Deborah Price $264,863 $264,863
Sarah Velilla $261,118 $261,118
Donna Marie Cason $261,104 $261,104
Angel Rolon $260,141 $260,141
Lance Robinson $258,918 $258,918
James Canterbury $253,390 $253,390
Tony Merenda $252,760 $252,760
Stephen Libman $251,728 $251,728
Danny Humphrey $249,800 $249,800
David Alexander $249,481 $249,481
Terry Wilson $246,580 $246,580
Stephanie Weed $236,358 $236,358
Erin Spainhower $236,189 $236,189
Elizabeth Sharp $234,578 $234,578
Dennis Frey $229,242 $229,242
Amy Barnhisel $223,971 $1,765 $225,736
Edward Chahanovich $225,429 $225,429
Larry McKinstry $224,794 $224,794
Bryan Twitchell $223,494 $223,494
Joshua Zieglowsky $222,643 $222,643
Shay Magana $222,570 $222,570
Gregory Ahleen $218,626 $218,626
Chelsey Chapman $218,554 $218,554
Page 4 of 20
Case 2:19-cv-00713-DAK-EJF Document 71-12 Filed 12/13/19 Page 5 of 21
Zurixx LLC
Summary of Employee and Vendor (Subcontractor) Payments
For the Period September 2012 to October 2019
Employee/Vendor Employee Vendor Grand Total
John Gifford $217,793 $217,793
Emily Sorensen $216,349 $216,349
Jason Leek $214,340 $214,340
Warren Ipson $211,865 $211,865
Ben Ashby $207,661 $207,661
Ann Alleman $203,622 $203,622
Michael Wytiaz $10,279 $189,565 $199,844
David Larsen $197,500 $197,500
Blake Young $160,239 $35,595 $195,833
Mary Easter $195,157 $195,157
Olga Lilly Navarro $195,063 $195,063
Gilberto Cruz $193,665 $193,665
Tyler Allred $192,956 $192,956
Steve Wollaston $192,063 $192,063
Balaji Mudlair $191,923 $191,923
James Richard Marshall $189,778 $189,778
Sierra Schubach $169,541 $19,500 $189,041
Billy Batson $185,393 $185,393
Jim Bohn $185,105 $185,105
Thomas Grant Walton $185,044 $185,044
Melissa Miller $182,372 $182,372
Kim Sumner $181,533 $181,533
Alan Healey $179,485 $179,485
Corey Herrera $159,462 $18,608 $178,070
Rick Moore $177,861 $177,861
Taylor Rodriquez $174,354 $174,354
Kevin Warmack $172,032 $172,032
Laura Summerhays $169,456 $169,456
Eric "Javier" Rivera $168,492 $168,492
Elise Snedeker $167,602 $167,602
Roberto Medina $166,691 $166,691
Elizabeth Higbee $166,276 $166,276
Adam Sachs $165,728 $165,728
Ben Coffman $165,600 $165,600
Curtis Harward $165,374 $165,374
Kenneth Bishop $165,135 $165,135
Helen Smith $164,888 $164,888
Michael Ciuffetelli $163,058 $163,058
Erin Hayes $161,486 $161,486
Francois Rodriques $161,486 $161,486
Davina Burns $160,740 $160,740
Robbie Buss $156,555 $156,555
Jeff Petersen $155,966 $155,966
Page 5 of 20
Case 2:19-cv-00713-DAK-EJF Document 71-12 Filed 12/13/19 Page 6 of 21
Zurixx LLC
Summary of Employee and Vendor (Subcontractor) Payments
For the Period September 2012 to October 2019
Employee/Vendor Employee Vendor Grand Total
Richard Layton $155,087 $155,087
Beau Horrocks $154,432 $154,432
Gregory Martin $153,500 $153,500
Sara Satterfield $152,847 $152,847
Kyle Sowell $152,015 $152,015
Timothy Hellbusch $151,277 $151,277
Kate Yuoska $151,272 $151,272
Trevor Mecham $151,119 $151,119
Samuel Ashby $149,932 $149,932
Tyler Hansen $147,503 $147,503
Frank Murphy $142,812 $142,812
Trace Turley $139,663 $139,663
Emily Robison $139,633 $139,633
Skyler Tolman $137,166 $137,166
Alyssa Fedel $136,868 $136,868
Dominic Larkin $133,964 $133,964
Jacob Underhill $130,887 $130,887
Justin Hayes $130,723 $130,723
Jill Rasmussen $121,713 $5,966 $127,679
Carmen Martinez $125,984 $125,984
Brittany Lisonbee $125,887 $125,887
Brandon Horrocks $125,429 $125,429
Chris Lombardo $125,383 $125,383
Curtis Allen $124,778 $124,778
Chris Peterson $123,492 $123,492
Darin Rolfe $116,524 $6,142 $122,666
Jonathan Miller $122,656 $122,656
Jenna Roman $122,421 $122,421
Rob Riley $121,240 $121,240
Sam DelCanto $120,192 $120,192
Michael Anthony $119,302 $119,302
Ann Rebentisch $118,958 $118,958
Shelley Hughes $118,285 $118,285
Janine Halversen $117,941 $117,941
Tanairi Padro $117,572 $117,572
Ryan Lotman $116,329 $116,329
Madison Jacobo $114,522 $114,522
Samuel Jensen $67,526 $46,414 $113,940
Gary Harris $113,408 $113,408
James Pelletier $113,287 $113,287
Melissa Labrum $112,105 $112,105
Michael Hilkey $112,060 $112,060
Nicole Packer $110,369 $110,369
Page 6 of 20
Case 2:19-cv-00713-DAK-EJF Document 71-12 Filed 12/13/19 Page 7 of 21
Zurixx LLC
Summary of Employee and Vendor (Subcontractor) Payments
For the Period September 2012 to October 2019
Employee/Vendor Employee Vendor Grand Total
Karl Carter $110,261 $110,261
Lori Santarelli $109,604 $109,604
Victoria Linder $109,534 $109,534
Tyler Deveraux $108,232 $108,232
Cris Cannon $105,000 $105,000
Kimberly Christopherson $104,459 $104,459
Nancy Johnson $104,021 $104,021
Alex Ituma $103,286 $103,286
Mataya Maxfield $101,183 $101,183
Kathryn Messina $101,107 $101,107
Adam Ruse $100,479 $100,479
Garrett Fuller $100,416 $100,416
Zadora Lopez $100,129 $100,129
Brinley Christison Janson $99,844 $99,844
Daryl Johnson $98,691 $98,691
Luc Gehring $98,631 $98,631
Denise DeVoe $98,020 $98,020
Nicole Lopez Salgado $97,817 $97,817
Isandra Rodriquez $97,244 $97,244
Brad Russell $97,052 $97,052
Alyssa McWhirter $97,010 $97,010
Brinley Christison $94,634 $94,634
Natasha England $94,379 $94,379
Jessie Conners $94,231 $94,231
Scott Bryson $94,029 $94,029
Andrew Meyer $93,099 $93,099
Amanda Rollins $92,784 $92,784
Andrew Renfro $92,507 $92,507
Ashley Amundsen $91,757 $91,757
Wendy Almaguer $91,749 $91,749
Michael Deveraux $91,187 $91,187
Cody Cannon $90,972 $90,972
Amy Carroll $90,582 $90,582
Brandon Veyna $1,871 $88,164 $90,036
Miranda Nelson $85,405 $3,750 $89,155
Alyssa Korologos $87,768 $87,768
Tyler Jackson $87,605 $87,605
Roxanna Garcia $87,252 $87,252
Michael Walker $87,074 $87,074
Alberto Molina $86,965 $86,965
Ashley Woods $86,878 $86,878
Michael Nay $86,204 $86,204
Dustin Bailey $86,191 $86,191
Page 7 of 20
Case 2:19-cv-00713-DAK-EJF Document 71-12 Filed 12/13/19 Page 8 of 21
Zurixx LLC
Summary of Employee and Vendor (Subcontractor) Payments
For the Period September 2012 to October 2019
Employee/Vendor Employee Vendor Grand Total
Samantha Castro $85,704 $85,704
Melvin Jackson $85,182 $85,182
Bradley Sanderson $84,176 $84,176
Eric Roundtree $82,899 $82,899
Kelly Brown $82,850 $82,850
Robert Justesen $82,557 $82,557
Clint Wakefield $82,391 $82,391
Michael (Jessie) Wheeler $82,217 $82,217
Kailee Gilbert $81,591 $81,591
Jill Jones $81,456 $81,456
Logan West $81,090 $81,090
Craig Cornforth $80,826 $80,826
Carl Thurgood $80,456 $80,456
John Tamblyn $80,384 $80,384
Brandon Day $80,175 $80,175
James Slagle $78,949 $78,949
Rachel Bowen $78,759 $78,759
Amy Murphy $77,999 $77,999
Laura Johnson $77,343 $77,343
Justin Spencer $76,597 $76,597
Selva Robles $76,429 $76,429
William Kimberling $3,796 $71,934 $75,729
Nicholas Nielsen $75,124 $75,124
Brian Voeller $74,876 $74,876
Michele Cooper $73,678 $73,678
Jennifer Edwards $72,489 $72,489
Lynda Jensen $72,348 $72,348
Clint Bean $19,198 $52,281 $71,479
Delbert Denney $71,479 $71,479
Hailey Clark $71,435 $71,435
Ryann Rasmussen $71,095 $71,095
Scott Stewart $70,228 $70,228
Christy Roberts $69,552 $69,552
Dean Redd $69,131 $69,131
Madaleine Martins $68,514 $68,514
Marta Varela Rosado $68,080 $68,080
Mayra Alanis $67,420 $67,420
Alex Villarreal $67,063 $67,063
Kim Crowther $65,110 $65,110
Erika Rebentisch $64,989 $64,989
Nathan Barton $64,545 $64,545
Brandon McBride $64,311 $64,311
Heldys Pabon-Rios $63,715 $63,715
Page 8 of 20
Case 2:19-cv-00713-DAK-EJF Document 71-12 Filed 12/13/19 Page 9 of 21
Zurixx LLC
Summary of Employee and Vendor (Subcontractor) Payments
For the Period September 2012 to October 2019
Employee/Vendor Employee Vendor Grand Total
Jamal Allen $63,501 $63,501
Jayden Wiece $63,449 $63,449
Richard Ordonez $62,807 $62,807
Karina Centeno $62,606 $62,606
Andrew Sherman $62,212 $62,212
Kenneth Frye $62,105 $62,105
Nate Holzapfel $61,220 $61,220
Anthony Barker $60,734 $60,734
Peter Cotton $60,321 $60,321
Eddmon Mark Hodge $59,523 $59,523
Doug Simpson $58,584 $58,584
Jazey Drecksel $58,486 $58,486
Dave Seymour $57,418 $57,418
Boyd Hoffman $56,731 $56,731
Brian Briggs $55,889 $55,889
Jon Melton $53,196 $53,196
Andrew Radman $51,968 $893 $52,860
Levi Stonehocker $52,569 $52,569
Eric Nielson $52,118 $52,118
Natasha England $51,808 $51,808
Peter Souhleris $51,454 $51,454
Connor Young $50,963 $50,963
Tamisha Chloe Phaylevhat-Carling $50,710 $50,710
Justin Smith $50,577 $50,577
Jack Matsuura $49,567 $49,567
Michael Dearinger $49,238 $49,238
Michael Hinson $48,435 $48,435
Lindsay Chandler $48,054 $48,054
Chelsea Sayegh $47,077 $47,077
Arthur Gyumushyan $46,939 $46,939
Margaret Saemann $46,809 $46,809
Jeffrey Garfield $46,496 $46,496
Clinton Trujillo $46,379 $46,379
Raina Hall $46,308 $46,308
David Porter $46,000 $46,000
Rocio Burgos $45,809 $45,809
Jack Daniels $45,744 $45,744
Rodney Huffman $45,556 $45,556
Catiely Soto $44,657 $44,657
James Miller $44,378 $44,378
Danny Allen $44,221 $44,221
Marcus Alexander $43,368 $43,368
Jocelin Hyatt $43,231 $43,231
Page 9 of 20
Case 2:19-cv-00713-DAK-EJF Document 71-12 Filed 12/13/19 Page 10 of 21
Zurixx LLC
Summary of Employee and Vendor (Subcontractor) Payments
For the Period September 2012 to October 2019
Employee/Vendor Employee Vendor Grand Total
Kati Leigh Peterman $43,210 $43,210
Migdaly Neives Santiago $42,324 $42,324
Lee van Deventer $42,157 $42,157
Ashlie Barnett $41,760 $41,760
Felix Garcia $41,272 $41,272
Bonita Fieser $40,625 $40,625
Scott Hurley $40,591 $40,591
Jackson Hedges $40,104 $40,104
Jackie Totaro $39,842 $39,842
Yeimly Medina $39,450 $39,450
Alek Gilmore $39,334 $39,334
Derrick Serbin $38,615 $38,615
Charles Noah Howell $38,466 $38,466
Larry Lee $38,383 $38,383
Melissa Wight $38,140 $38,140
Ron Fisher $38,057 $38,057
Justin Anderson $37,045 $37,045
Marcus D'Ort $36,709 $36,709
Krista Miller $36,210 $36,210
Natalie Iongi Fiztgerald $36,088 $36,088
Matthew Burbacher $36,010 $36,010
James McCabe $35,811 $35,811
Caitlin Lamborn $35,389 $35,389
Joanna Diaz $34,639 $34,639
Yvonne Colvin $34,430 $34,430
Lawrence Wolff $33,213 $33,213
Kevin Delvie $32,915 $32,915
Abdiel Ibarra $31,999 $31,999
Beth Martin $31,776 $31,776
Jennifer Knapp $31,050 $31,050
Zachary Richardson $30,865 $30,865
Rocky Sheffield $30,713 $30,713
Angie Coats $30,673 $30,673
Charles Noah $30,361 $30,361
Russell Anderson $30,176 $30,176
Brady Thurgood $30,091 $30,091
Oliver Waller $30,000 $30,000
Don Cote $28,912 $28,912
Morgan Wiece $28,893 $28,893
Angelica Ibarra-Carpio $27,950 $27,950
Kurt Bolinder $27,931 $27,931
Suzanne Campbell $27,763 $27,763
Andriu Lobendahn $27,633 $27,633
Page 10 of 20
Case 2:19-cv-00713-DAK-EJF Document 71-12 Filed 12/13/19 Page 11 of 21
Zurixx LLC
Summary of Employee and Vendor (Subcontractor) Payments
For the Period September 2012 to October 2019
Employee/Vendor Employee Vendor Grand Total
Brian Check $27,415 $27,415
Rosanna Ferrone $27,178 $27,178
Stephen Edwards $27,136 $27,136
Jessamee Dorigatti $26,828 $26,828
Scott Kahn $26,639 $26,639
Maria Gonzalez $26,498 $26,498
Jasmine Tello $26,204 $26,204
Derek Fout $26,108 $26,108
Bradley Campbell $25,949 $25,949
Michael Briggs $25,939 $25,939
Maira Segal $25,892 $25,892
Whitney Coffman $25,682 $25,682
Rider Jensen $25,577 $25,577
Candice Pope $25,522 $25,522
Jared Hunt $25,334 $25,334
John Young $25,247 $25,247
Mark Gaines $25,033 $25,033
Rick Brown $24,996 $24,996
David Scott Kimberling $24,770 $24,770
Jerry Bohn $24,729 $24,729
Charity Malae $24,689 $24,689
Peter Asumus $24,683 $24,683
Ashley Blackwell $24,409 $24,409
Don Wilson $24,235 $24,235
Susan Pilkenton $24,229 $24,229
Josephine Locke $24,050 $24,050
Alexis Jensen $23,772 $23,772
Carl Benson $23,500 $23,500
Sara Chevere $1,201 $21,965 $23,166
Shawn Ronson $23,092 $23,092
Matthew Arlofski $23,054 $23,054
Tiani Shoemaker $22,525 $500 $23,025
Dillon Green $22,821 $22,821
Jeff Haveman $22,721 $22,721
Leslie Lund $22,700 $22,700
Leone Lobendahn $22,673 $22,673
Damian Pell $22,051 $22,051
Chad Luke $21,985 $21,985
Ryan Woolley $21,696 $21,696
Lorin Hardy $21,225 $21,225
Juan Crespin $21,151 $21,151
Meghan Johnson $20,910 $20,910
Eric Martinez $20,846 $20,846
Page 11 of 20
Case 2:19-cv-00713-DAK-EJF Document 71-12 Filed 12/13/19 Page 12 of 21
Zurixx LLC
Summary of Employee and Vendor (Subcontractor) Payments
For the Period September 2012 to October 2019
Employee/Vendor Employee Vendor Grand Total
Zachary Wood $20,831 $20,831
Ricky Todd Florence $20,761 $20,761
Timothy Roberts $20,686 $20,686
Tucker Evans $20,511 $20,511
Jared Almond $20,249 $20,249
Donald Chandler $20,187 $20,187
Cory Lignell $20,009 $20,009
Roger LaFleur $19,798 $19,798
Joseph Irons $19,735 $19,735
Michael "Jessie" Wheeler $19,601 $19,601
Alexander Shemin $19,559 $19,559
Cyle Johnson $19,362 $19,362
Reemah Alkhairy $19,297 $19,297
Carlos Muniz $19,170 $19,170
Brianna Midas $19,115 $19,115
Anne King $19,052 $19,052
Tanya Price $18,984 $18,984
Manuel Ferreiros $18,915 $18,915
Joel Carpio $18,237 $18,237
Joseph (Bud) McClouskey $18,177 $18,177
John Wagner $17,968 $17,968
Douglas Simpson $17,738 $17,738
Jamie Gilleland $17,643 $17,643
Dominique Parker $17,624 $17,624
Jed Baadsgaard $17,171 $17,171
Reese Dansie $17,169 $17,169
Lucus Kevan $17,132 $17,132
Amber Smith $17,008 $17,008
Jared Kaufman $16,915 $16,915
Derek Olsen $16,883 $16,883
Kelly Allman $16,849 $16,849
Telly Boyle $16,430 $16,430
Sebastian Rosa Centeno $16,412 $16,412
Thera Smith $16,258 $16,258
James Cottrell $16,214 $16,214
Ruth Carreras $15,890 $15,890
Arianna Baggett $15,641 $15,641
Daniel Clark $15,619 $15,619
Miranda Harrison $15,616 $15,616
Jessica Eckert $15,596 $15,596
Nina Villalvazo $15,579 $15,579
Lance Phillips $15,535 $15,535
Curtis Cannon $15,530 $15,530
Page 12 of 20
Case 2:19-cv-00713-DAK-EJF Document 71-12 Filed 12/13/19 Page 13 of 21
Zurixx LLC
Summary of Employee and Vendor (Subcontractor) Payments
For the Period September 2012 to October 2019
Employee/Vendor Employee Vendor Grand Total
Brandon Mair $15,461 $15,461
Cheyenne Hall $15,436 $15,436
Nathan Rossi $15,111 $15,111
Shad Withers $14,896 $14,896
Adam Baadsgaard $14,746 $14,746
Scott Grayko $14,713 $14,713
Garo Topdjian $14,642 $14,642
Rose Guangorena $14,640 $14,640
Mandy Zuckman $14,486 $14,486
Darlene Nelson-Hill $14,242 $14,242
Kendal Blunck $14,130 $14,130
Michael (Jesse) Wheeler $14,127 $14,127
Eric Dahl $14,060 $14,060
David Cummins $13,795 $13,795
Biagio Sciacca $13,720 $13,720
Courtney Brown $13,693 $13,693
Logan Schenk $13,408 $13,408
Philip Jessee $13,296 $13,296
Amy Jenkins $13,285 $13,285
Kerry Austin $13,260 $13,260
Natalie Laboy $13,222 $13,222
Quinn McLaughlin $13,000 $13,000
Bradley Burnett $12,958 $12,958
Chris Briggs $12,900 $12,900
Nikki Calvert $12,743 $12,743
Jerry Foster $12,548 $12,548
Emily Robinson $12,538 $12,538
Brock Cannon $12,104 $12,104
Alex Gonzalez $12,102 $12,102
Greg Warr $12,055 $12,055
Melvin Rich $12,039 $12,039
Maria Borgos $11,950 $11,950
Mark Fultz $11,621 $11,621
Cory Russell $11,490 $11,490
Stephanie Noble $11,339 $11,339
Hamed Sadeghi $11,303 $11,303
Caleb Steil $11,124 $11,124
Jeff King $11,032 $11,032
Mark Pitts $10,933 $10,933
Garilynn Rapp $10,857 $10,857
Anthony Joseph $10,855 $10,855
Dixie Davis $10,850 $10,850
Julie Taggart $10,668 $10,668
Page 13 of 20
Case 2:19-cv-00713-DAK-EJF Document 71-12 Filed 12/13/19 Page 14 of 21
Zurixx LLC
Summary of Employee and Vendor (Subcontractor) Payments
For the Period September 2012 to October 2019
Employee/Vendor Employee Vendor Grand Total
Danica Moran $10,646 $10,646
Charlie Andrews $10,574 $10,574
Gary Fowkes $10,446 $10,446
Linzi Peleschka $10,286 $10,286
Steve Martin $10,267 $10,267
Jesse Martinez $10,232 $10,232
Bailee James $10,001 $10,001
Todd Ashton $10,000 $10,000
Clifford Townsend $9,840 $9,840
Cameron Rowe $9,840 $9,840
Jordan Roman $9,818 $9,818
David Schnepf $9,800 $9,800
Brienne Herrera $9,739 $9,739
Jeri Palmer $2,240 $7,390 $9,630
Joseph Jackson $9,596 $9,596
Irving Moya $9,453 $9,453
Alan Pratt $9,330 $9,330
Kayla Kobayashi $9,288 $9,288
Robert Ratliff $9,287 $9,287
James Guarino $9,253 $9,253
Josh Lance $9,244 $9,244
Peter Brown $9,244 $9,244
Kathryn Wakefield $9,188 $9,188
Danielle Klein $9,144 $9,144
Daniel Pett $9,000 $9,000
Brian Bourgeis $8,989 $8,989
Amanda Peterson $8,876 $8,876
Sophia Ormiston $8,652 $8,652
Damian Muziani $8,580 $8,580
Erica Robins $8,573 $8,573
Jolinda Carlson $8,459 $8,459
Adrienne Graeber $8,302 $8,302
Michael Webb $8,273 $8,273
Scott Skare $8,174 $8,174
Eric Thomas $8,165 $8,165
Deidra Savage $7,985 $7,985
Dora Siler $7,913 $7,913
Taylore Elton $7,892 $7,892
Makayla Tuft $7,820 $7,820
Sabrina Sauer $7,800 $7,800
Kayla Worth $7,733 $7,733
Robert Oborn $7,706 $7,706
Jack Cisneros $7,597 $7,597
Page 14 of 20
Case 2:19-cv-00713-DAK-EJF Document 71-12 Filed 12/13/19 Page 15 of 21
Zurixx LLC
Summary of Employee and Vendor (Subcontractor) Payments
For the Period September 2012 to October 2019
Employee/Vendor Employee Vendor Grand Total
Michael Wade $7,571 $7,571
Michael Burnett $7,548 $7,548
George Fuchs $7,508 $7,508
Jabari Gray $7,440 $7,440
Bradford How $7,440 $7,440
Francois Rodiques $7,334 $7,334
Chanel Laws $7,262 $7,262
Leticia Torrens $7,212 $7,212
Michelle Bombalier $7,200 $7,200
Roger Avery Marshall $7,194 $7,194
Earl Cline $7,178 $7,178
Kelly Moore $7,128 $7,128
David Jenkins $7,047 $7,047
Lance King $6,947 $6,947
Sarah Ricci $6,931 $6,931
Emily Martinson $6,923 $6,923
Naomi Gibson $6,870 $6,870
Patrick Manning $6,840 $6,840
Todd King $6,811 $6,811
Leah Gonzalez $6,721 $6,721
Eric Johnson $6,650 $6,650
Mikal Sage $6,490 $6,490
Phillip Cook $6,261 $6,261
Carmen Velez Oliver $6,250 $6,250
Ashley Twiner $6,240 $6,240
Paul Johnson $6,232 $6,232
Terry Brown $6,200 $6,200
Rafael Palomino $6,193 $6,193
Mark Walter $6,110 $6,110
Charles Newsome $6,022 $6,022
Jason Myles $5,977 $5,977
Jessica Pangos $5,955 $5,955
Timothy Mathews $5,930 $5,930
John Nguyen $2,781 $3,120 $5,901
Cassandra Valente $5,884 $5,884
Katherine Prevatt $5,846 $5,846
Jeffrey Cadavid $5,780 $5,780
Frances Perez Julia $5,760 $5,760
Marilyn Anderson $5,666 $5,666
Abby Anderson $5,654 $5,654
Lisa Davis $5,441 $5,441
Cody Barlow $5,385 $5,385
Troy Sperry $5,346 $5,346
Page 15 of 20
Case 2:19-cv-00713-DAK-EJF Document 71-12 Filed 12/13/19 Page 16 of 21
Zurixx LLC
Summary of Employee and Vendor (Subcontractor) Payments
For the Period September 2012 to October 2019
Employee/Vendor Employee Vendor Grand Total
Alyssa Harris $5,280 $5,280
Denise DeVoe-Hazelett $5,250 $5,250
Scott Hoffmann $5,249 $5,249
Hunter Cannon $5,177 $5,177
Dan Swanson $5,098 $5,098
Patricia Weber $5,042 $5,042
Maya Savic $4,985 $4,985
Kimberly Pruitt $4,927 $4,927
Paul Finck $4,874 $4,874
Don Jorgensen $4,780 $4,780
Alexis Ellis $4,777 $4,777
Megan Peterson $4,741 $4,741
Linda Birnie $4,708 $4,708
Jenny Rose $4,686 $4,686
Meagan Carpio $4,538 $4,538
Brett Williams $4,533 $4,533
Daniel Simsiman $4,522 $4,522
Kiley Christensen $4,514 $4,514
Christina Gayheart $4,459 $4,459
Robert Thornton $4,375 $4,375
Ryan Bloxham $4,372 $4,372
Lynn Randall Singer $4,308 $4,308
David Gilmore $4,265 $4,265
Patricia Thomas $4,250 $4,250
Whitney Pratt $4,235 $4,235
Jacob Denver $4,159 $4,159
Jason Clifford $1,781 $2,370 $4,152
Alma Dubon $4,122 $4,122
Ruben Estrada $3,957 $3,957
Juan Clark $3,945 $3,945
Mike Vullo $3,942 $3,942
Matthew Gillman $3,898 $3,898
Michael Meinzer $3,863 $3,863
Isaac Rodriquez $3,840 $3,840
Robert Hutchins $3,776 $3,776
Timothy McGaffin $3,675 $3,675
Robert DeMott $3,665 $3,665
Jason Loughridge $3,640 $3,640
Cassandra Weis $3,604 $3,604
Chantal Anderson $3,560 $3,560
Tyler Briggs $3,550 $3,550
Mario Calderon $3,540 $3,540
Angel Martinez $3,445 $3,445
Page 16 of 20
Case 2:19-cv-00713-DAK-EJF Document 71-12 Filed 12/13/19 Page 17 of 21
Zurixx LLC
Summary of Employee and Vendor (Subcontractor) Payments
For the Period September 2012 to October 2019
Employee/Vendor Employee Vendor Grand Total
Kasia Palmaka $3,445 $3,445
Jon Moss $3,436 $3,436
Kirby Griffiths $3,429 $3,429
Marcos Orozco $3,420 $3,420
Carlos Garcia $3,420 $3,420
Steven Willey $3,393 $3,393
Mark Trujillo $3,393 $3,393
Travis Sallenback $3,388 $3,388
Charles Brooks $3,354 $3,354
Meagan Martin $3,344 $3,344
Mitch Schoenman $3,315 $3,315
Cassie Sigler $3,280 $3,280
Yovanna Martinez $3,277 $3,277
Frederick Johnson $3,240 $3,240
Nicole Jensen $3,170 $3,170
Natasha Johnson $3,170 $3,170
Jeanne Jones $3,170 $3,170
Erik Berrios $3,138 $3,138
Brett Monson $3,096 $3,096
Jazmine Cruz $3,082 $3,082
Richard Tyson Ellis $3,055 $3,055
Katie Lawson $3,027 $3,027
Estephania Guerrero $3,024 $3,024
Pamela Gorrie $3,000 $3,000
Ariba Joubert $3,000 $3,000
Chris Swart $3,000 $3,000
Dan Beckerman $2,995 $2,995
David Elton $2,922 $2,922
Jessica Moreno $2,919 $2,919
Todd Shuman $2,851 $2,851
Colin Archuleta $2,839 $2,839
Damon Parker $2,820 $2,820
Mark Ferrell $2,792 $2,792
Dennis Thomas $2,684 $2,684
Joacquin Stevens $2,680 $2,680
Lance Richards $2,639 $2,639
Musah Earle $2,610 $2,610
Christian Jensen $2,610 $2,610
Omar Olsen $834 $1,738 $2,572
Carlos Orozco $2,512 $2,512
Adam Giles $2,507 $2,507
Marley Chamberlain $2,500 $2,500
Shantel Chester $2,406 $2,406
Page 17 of 20
Case 2:19-cv-00713-DAK-EJF Document 71-12 Filed 12/13/19 Page 18 of 21
Zurixx LLC
Summary of Employee and Vendor (Subcontractor) Payments
For the Period September 2012 to October 2019
Employee/Vendor Employee Vendor Grand Total
Michael Myers $2,400 $2,400
Danielle Tamblyn $2,370 $2,370
Cheri Robbins $2,370 $2,370
Adalburto Arroyo $2,351 $2,351
Nicole Gonzalez $2,308 $2,308
William Vaultz $2,300 $2,300
Andrea Forero $2,287 $2,287
Claribel Martinez $2,262 $2,262
Stephanie Appleton $2,250 $2,250
Luis Santiago $2,250 $2,250
Timothy Papa $2,249 $2,249
Mabel Anderson $2,209 $2,209
Russell Baughman $2,181 $2,181
Tracey Wise $2,140 $2,140
Chiricahau Wolff $2,108 $2,108
Michael Kevin Moore $2,100 $2,100
Rich Davis $2,082 $2,082
Kyle Handy $2,077 $2,077
Cheryl Quell $2,040 $2,040
Tamisha Chloe Phayleuhat-Carling $2,019 $2,019
Camille Thomas $2,000 $2,000
Peter Massihi $1,976 $1,976
Nik Piscitello $1,963 $1,963
Eric Baertsch $1,936 $1,936
Brian Zimmerman $1,934 $1,934
Rebecca Garcia $1,923 $1,923
Deborah Finck $1,913 $1,913
JJ Childers $1,912 $1,912
Cameron McCracken $1,870 $1,870
Raquel Calderon $1,859 $1,859
Ava Lewin $1,785 $1,785
Hannah Lee $1,779 $1,779
Erin Fitzgerald $1,750 $1,750
Virgina Bostrom $1,725 $1,725
Lisa Williams $1,711 $1,711
Terri Lawrenz $1,700 $1,700
Mike Syme $1,682 $1,682
Mikel Sage $1,675 $1,675
Richard Evans $1,637 $1,637
Sherri DeLaura $1,590 $1,590
Kizzi Murdock $1,544 $1,544
Tanyoka Williams $1,540 $1,540
Kim Christopherson $1,535 $1,535
Page 18 of 20
Case 2:19-cv-00713-DAK-EJF Document 71-12 Filed 12/13/19 Page 19 of 21
Zurixx LLC
Summary of Employee and Vendor (Subcontractor) Payments
For the Period September 2012 to October 2019
Employee/Vendor Employee Vendor Grand Total
Robert Kralovetz $1,500 $1,500
Myra Morris $1,480 $1,480
Jeanne Hayes $1,475 $1,475
Jacob Cannon $1,454 $1,454
Nathan Lowe $1,431 $1,431
Will Brunner $1,424 $1,424
Paul Winn $1,385 $1,385
Matthew Simmons $1,302 $1,302
Jennifer Biolsi $1,250 $1,250
Steve Olpin $1,224 $1,224
Tad Lignell $1,189 $1,189
Penny Chen $1,160 $1,160
Warren Manwill $1,160 $1,160
Marquise Joubert $1,156 $1,156
Robert Martin $1,125 $1,125
Justin Pearce $1,125 $1,125
Jose Jarquin $1,099 $1,099
Cortney Comstock $1,012 $1,012
Rebecca Segar $1,000 $1,000
Michael Horne $1,000 $1,000
Katie Gall $1,000 $1,000
Kirsten Ehrnriter $1,000 $1,000
Glen Alexander Alleman $1,000 $1,000
Jackson Kade Lucero $945 $945
Alden Sparks $945 $945
Ellen Knapp $900 $900
Maynard Scribner $870 $870
Kenneth Merkel $850 $850
Andrew Mathis $838 $838
Aaron Shilling $825 $825
Nicholas Welch $764 $764
Tamara Jones $763 $763
Melanie Belonis $763 $763
Kevin Canty $763 $763
Ayana Lindsey $763 $763
Paul Jeppsen $720 $720
Aaron Wilson $700 $700
Lisa Long $691 $691
James Wheeler $650 $650
Monique Overbey $638 $638
Fong Lin $625 $625
Matthew Marshall $625 $625
Larry Reymore $625 $625
Page 19 of 20
Case 2:19-cv-00713-DAK-EJF Document 71-12 Filed 12/13/19 Page 20 of 21
Zurixx LLC
Summary of Employee and Vendor (Subcontractor) Payments
For the Period September 2012 to October 2019
Employee/Vendor Employee Vendor Grand Total
Sean Falker $575 $575
Tasha Bethea $575 $575
Patricia Delaney $575 $575
Veerja Mehta $575 $575
Sean Castaneda $575 $575
Nicol Diaz $575 $575
Christopher Dickerson $575 $575
Amaris McCargo $575 $575
Tipton Carlson $540 $540
Pauline Tyas $538 $538
James Sahady $500 $500
Eric Stone $500 $500
Dustin Fitch $500 $500
Alyssa Love $500 $500
Jade Cancel $488 $488
Chris Norman $486 $486
Amiya McCargo $475 $475
Ilona Brown $474 $474
Kellie Wilson $469 $469
Zont'l Smith $457 $457
Josh Taylor $0 $453 $453
Kaylee Haro $416 $416
0 Stephanie Weed $401 $401
Ross Meredith $315 $315
Seville Michelle $300 $300
Eugenia Edwards $300 $300
Erica Richardson $300 $300
Daisy Felix $300 $300
Ricky Florence $296 $296
R D Woodland $290 $290
Jason Marin $276 $276
Annalisa Rinetti $240 $240
Matt Thompson $237 $237
Brianna Munger $208 $208
Jeslyn Sundquist $192 $192
Anthony Castillo $122 $122
(blank) $56 $56
Lui
Anthony Ehrnriter $0 $0
Andria Finau ($0) ($0)
Grand Total $61,565,685 $96,944,949 $158,509,633
Page 20 of 20
Case 2:19-cv-00713-DAK-EJF Document 71-12 Filed 12/13/19 Page 21 of 21
Zurixx, LLC and Consolidated Entities (Brand Management Holdings, LLC and Dorado Marketing and Management LLC)Financial Statement Summary
2014 2015 2016 2017 2018 Total
Revenues $54,188,360 $85,301,223 $167,309,147 $88,900,083 $95,339,167 $491,037,980
Cost of Revenues $47,066,917 $61,062,781 $7,182,277 $6,462,949 $6,699,025 $128,473,949
Gross Margin $7,121,443 $24,238,442 $160,126,870 $82,437,134 $88,640,142 $362,564,031
Operating Expenses
Selling and Marketing $96,977,145 $63,968,755 $61,515,367 $222,461,267Payroll and related benefits $2,986,540 $4,909,030 $6,391,714 $5,814,941 $5,693,720 $25,795,945Professional services $1,901,272 $301,898 $1,606,038 $892,202 $624,788 $5,326,198Merchant and bank fees $1,739,666 $2,743,323 $3,190,638 $2,444,863 $2,607,518 $12,726,008Sales expense $902,375 $1,018,816 $1,034,838 $648,504 $746,763 $4,351,296Occupancy and rent $594,772 $1,043,684 $1,717,863 $1,261,896 $1,418,381 $6,036,596Travel and entertainment $234,001 $431,381 $862,748 $565,859 $374,726 $2,468,715Office expenses $200,132 $514,511 $778,063 $291,741 $376,157 $2,160,604General and administration $187,838 $1,421,983 $496,896 $445,837 $417,456 $2,970,010Depreciation $35,315 $162,719 $353,119 $372,439 $284,814 $1,208,406
Total Operating Expenses $8,781,911 $12,547,345 $113,409,062 $76,707,037 $74,059,690 $285,505,045
Other income (expense) and income tax ($2,365,076) ($1,361,075) ($872,807) ($169,563) ($484,495) ($5,253,016)
Consolidated Net Income ($4,025,544) $10,330,022 $45,845,001 $5,560,534 $14,095,957 $71,805,970
Operating Cash Flow $13,052,115 $35,035,401 $13,708,162 $8,697,315 $14,369,365 $84,862,358
Net Income Attributable to Dorado N/A $32,343,354 $20,906,537 $5,875,470 $12,756,680 $71,882,041Net Income (Loss) Attributable to Zurixx, LLC ($20,930,295) ($4,838,613) $12,679,395 ($314,936) $1,339,277 ($12,065,172)
Members' Deficit - Zurixx, LLC ($20,930,295) ($26,148,831) ($13,469,436) ($18,320,099) ($16,950,803)Members' Equity (Deficit) - Dorado N/A $816,846 $7,570,192 $7,266,169 $4,670,299
Total Consolidated Members' Deficit ($20,930,295) ($42,126,781) ($10,434,971) ($11,053,930) ($12,280,504)
Member Distributions - Zurixx, LLC $11,262,830 $0 $0 $0 $0 $11,262,830Member Distributions - Dorado N/A $31,526,508 $14,153,191 $6,179,793 $15,352,550 $67,212,042Total Member Distributions $11,262,830 $31,526,508 $14,153,191 $6,179,793 $15,352,550 $78,474,872
Case 2:19-cv-00713-DAK-EJF Document 71-13 Filed 12/13/19 Page 2 of 2
ZURIXX, LLC AND CONSOLIDATED ENTITIES
CONSOLIDATED FINANCIAL STATEMENTS
Years Ended December 31, 2018 and 2017
Case 2:19-cv-00713-DAK-EJF Document 71-14 Filed 12/13/19 Page 2 of 26
TABLE OF CONTENTS
INDEPENDENT AUDITOR'S REPORT
CONSOLIDATED FINANCIAL STATEMENTS:
Consolidated Balance Sheets
Consolidated Statements of Income
Consolidated Statements of Members' Deficit
Consolidated Statements of Cash Flows
Notes to Consolidated Financial Statements
SUPPLEMENTARY INFORMATION:
2018 Consolidating Balance Sheet
2018 Consolidating Statement of Income
2018 Consolidating Statement of Members' Equity (Deficit)
2018 Consolidating Statement of Cash Flows
2017 Consolidating Balance Sheet
2017 Consolidating Statement of Operations
2017 Consolidating Statement of Members' Equity (Deficit)
2017 Consolidating Statement of Cash Flows
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Case 2:19-cv-00713-DAK-EJF Document 71-14 Filed 12/13/19 Page 3 of 26
S~IRE HIGHER PERSPECTIVE
To the Members of Zurixx, LLC and Consolidated Entities
Report on Consolidated Financial Statements
We have audited the accompanying financial statements ofZurixx, LLC and Consolidated Entities, which comprise the consolidated balance sheets as of December 31, 2018 and 2017, and the related consolidated statements of income, members' equity, and cash flows for the years then ended, and the related notes to the consolidated financial statements.
Management's Responsibility for the Financial Statements
Management is responsible for the preparation and fair presentation of these consolidated financial statements in accordance with accounting principles generally accepted in the United States of America; this includes the design, implementation, and maintenance of internal control relevant to the preparation and fair presentation of consolidated financial statements that are free from material misstatement, whether due to fraud or error.
Auditor's Responsibility
Our responsibility is to express an opinion on these consolidated financial statements based on our audits. We did not audit the financial statements of Dorado Marketing and Management LLC, an entity consolidated under Financial Accounting Standards Board ASC 810, whose statements reflect total assets constituting 26% and 40% of consolidated total assets at December 31, 2018 and 2017, respectively, and total revenues constituting 0%, after eliminations, of consolidated total revenues for each of the years then ended. Those statements were audited by other auditors, whose report has been furnished to us, and our opinion, insofar as it relates to the amounts included for Dorado Marketing and Management LLC, is based solely on the report of the other auditors. We conducted our audits in accordance with auditing standards generally accepted in the United States of America. Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free from material misstatement.
An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the consolidated financial statements. The procedures selected depend on the auditor's judgment, including the assessment of the risks of material misstatement of the consolidated financial statements, whether due to fraud or error. In making those risk assessments, the auditor considers internal control relevant to the entity's preparation and fair presentation of the consolidated financial statements in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the entity's internal control. Accordingly, we express no such opinion. An audit also includes evaluating the appropriateness of accounting policies used and the reasonableness of significant accounting estimates made by management, as well as evaluating the overall presentation of the consolidated financial statements.
We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our audit opinion.
o 1329 South Boo East, Orem, UT 84097 II p 801.225.6900 II w squire.com
Sqt1irr is a dba 1cgi:-tc1cd to Squire & Com?any, l'C, a ccrcificd puhlic accoun ting f.m1
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Opinion
In our opinion, based on our audits and the reports of the other auditors, the consolidated financial statements referred to above present fairly, in all material respects, the consolidated financial position of Zurixx, LLC and Consolidated Entities as of December 31, 2018 and 2017, and the consolidated results of their operations and their cash flows for the years then ended in accordance with accounting principles generally accepted in the United States of America.
Report on Supplementary Information
Our audits were conducted for the purpose of forming an opinion on the consolidated financial statements as a whole. The consolidating supplementary information is presented for purposes of additional analysis of the consolidated financial statements rather than to present the financial position, results of operations, and cash flows of the individual companies, and it is not a required part of the consolidated financial statements. Such information is the responsibility of management and was derived from and relates directly to the underlying accounting and other records used to prepare the consolidated financial statements. The consolidating information has been subjected to the auditing procedures applied in the audit of the consolidated financial statements and certain additional procedures, including comparing and reconciling such information directly to the underlying accounting and other records used to prepare the consolidated financial statements or to the consolidated financial statements themselves, and other additional procedures in accordance with auditing standards generally accepted in the United States of America. In our opinion, which insofar as it relates to Dorado Marketing and Management LLC is based on the report of other auditors, the consolidating information is fairly stated in all material respects in relation to the consolidated financial statements as a whole.
~ +~, Pc Orem, Utah June 11, 2019
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ZURIXX, LLC AND CONSOLIDATED ENTITIES CONSOLIDATED BALANCE SHEETS December 31, 2018 and 2017
2018 2017
ASSETS
Current Assets: Cash $ 4,685,993 $ 5,808,490 Capitalized advertising costs 2,824,979 2,073,101 Deferred costs 8,236,434 7,148,912 Prepaid expenses 77,837 79,437
Total current assets 15,825,243 15,109,940
Restricted Cash 4,272,215 4,301,113
Fixed Assets, net 608,852 724,335
Total assets $ 20,706,310 $ 20,135,388
LIABILITIES AND MEMBERS' DEFICIT
Current Liabilities: Accounts payable $ 658,506 $ 3,267,735 Due to related parties 2,000 2,000 Reserves for refunds and chargebacks 6,607,648 7,067,290 Deferred revenue 22,057,167 17,579,705 Accrued payroll and related benefits 440,259 390,051 Accrued expenses 274,664 Accrued loss contingency 2,276,639 2,500,639 Deferred rent 139,203 129,766 Income tax payable 530,728 252,132
Total current liabilities 32,986,814 31,189,318
Members' Equity (Deficit): Zurixx, LLC and Combined Entity Deficit (16,950,803) (18,320,099) Interest in Dorado Marketing and Management LLC 4,670,299 7,266,169
Total member's deficit (12,280,504} (11,053,930}
Total liabilities and members' deficit $ 20,706,310 $ 20,135,388
The accompanying notes are an integral part of these consolidated financial statements.
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Case 2:19-cv-00713-DAK-EJF Document 71-14 Filed 12/13/19 Page 6 of 26
ZURIXX, LLC AND CONSOLIDATED ENTITIES CONSOLIDATED STATEMENTS OF INCOME Years Ended December 31, 2018 and 2017
2018 2017
Revenues $ 95,339,167 $ 88,900,083
Cost of Revenues 6,699,025 6,462,949
Gross Margin 88,640,142 82,437,134
Operating Expenses: Selling and marketing 61,515,367 63,968,755 Payroll and related benefits 5,693,720 5,814,941 Professional services 624,788 892,202 Merchant and bank fees 2,607,518 2,444,863 Sales expense 746,763 648,504 Occupancy and rent 1,418,381 1,261,896 Travel and entertainment 374,726 565,859 Office expenses 376,157 291,741 General and administration 417,456 445,837 Depreciation 284,814 372,439
Total operating expenses 74,059,690 76,707,037
Operating Income 14,580,452 5,730,097
Other Income (Expense): Other income 27,312 73,802 Interest income 1,838 1,969 Other expense {1 O}
Total other income 29,150 75,761
Income before Income Taxes 14,609,602 5,805,858
Income Tax Expense (513,645) (245,324)
Net Income 14,095,957 5,560,534
Net Income Attributable to Interest in Dorado Marketing and Management LLC 12,756,680 5,875,470
Net Income (Loss) Attributable to Zurixx, LLC $ 1,339,277 $ (314,936)
The accompanying notes are an integral part of these consolidated financial statements.
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Case 2:19-cv-00713-DAK-EJF Document 71-14 Filed 12/13/19 Page 7 of 26
ZURIXX, LLC AND CONSOLIDATED ENTITIES CONSOLIDATED STATEMENTS OF MEMBERS' DEFICIT Years Ended December 31, 2018 and 2017
Zurixx, LLC Dorado Marketing and and
Combined Entit~ Man9a9ement LLC
Members' Deficit at January 1, 2017 $ (18,005,163) $ 7,570,192
Member distributions (6, 179,493)
Net income (314,936} 5,875,470
Members' Deficit at December 31, 2017 (18,320,099) 7,266,169
Member contributions 30,019
Member distributions (15,352,550)
Net income 1,339,277 12,756,680
Members' Deficit at December 31, 2018 $ (16,950,803) $ 4,670,299
The accompanying notes are an integral part of these consolidated financial statements.
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Total
$ (10,434,971)
(6,179,493)
5,560,534
(11,053,930)
30,019
(15,352,550)
14,095,957
$ {12,280,504)
Case 2:19-cv-00713-DAK-EJF Document 71-14 Filed 12/13/19 Page 8 of 26
ZURIXX, LLC AND CONSOLIDATED ENTITIES CONSOLIDATED STATEMENTS OF CASH FLOWS Years Ended December 31, 2018 and 2017
Cash Flows from Operating Activities: Net income Adjustments to reconcile net income to net
cash provided by operating activities: Depreciation Change in operating assets and liabilities:
Prepaid expenses Restricted cash Capitalized advertising costs Deferred costs Due from related parties Accounts payable Due to related parties Accrued payroll and related benefits Reserve for refunds and chargebacks Deferred revenue Accrued loss contingency Deferred rent Income tax payable Accrued expenses
Total adjustments
Net cash provided by operating activities
Cash Flows from Investing Activity: Purchase of fixed assets
Cash Flows from Financing Activities: Member contributions Member distributions
Net cash used by financing activities
Net Change in Cash and Cash Equivalents
Beginning Cash and Cash Equivalents
Ending Cash and Cash Equivalents
2018
$ 14,095,957
284,814
1,600 28,898
(751,878) (1,087,522)
(2,609,229)
50,208 (459,642)
4,477,462 (224,000)
9,437 278,596 274,664
273,408
14,369,365
(169,331)
30,019 {15,352,550}
{15,322,531}
(1,122,497)
5,808,490
$ 4,685,993
The accompanying notes are an integral part of these consolidated financial statements.
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2017
$ 5,560,534
372,439
38,548 6,754,305 (771,846)
1,575,145 49,840
1,532,637 (1,500,000)
68,686 (626,155)
(3,539,868) (226,000)
52,097 (643,047)
3,136,781
8,697,315
(56,239)
{6,179,493}
{6,179,493}
2,461,583
3,346,907
$ 5,808,490
Case 2:19-cv-00713-DAK-EJF Document 71-14 Filed 12/13/19 Page 9 of 26
ZURIXX, LLC AND CONSOLIDATED ENTITIES NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Note 1.
Note 2.
The Company
Financial Statements and Presentation - The consolidated financial statements include the accounts of Zurixx, LLC, and an entity consolidated under Financial Accounting Standards Board (FASB) ASC 810, Dorado Marketing and Management LLC (collectively referred to as "the Company"). All significant intercompany transactions and balances have been eliminated in the preparation of the consolidated financial statements.
Business Activity - Zurixx, LLC (Zurixx) includes the combined financial statements of Brand Management Holdings, LLC. Zurixx was organized in the state of Utah on February 23, 2012. Zurixx has an original life of99 years and will terminate in February 2111. Zurixx develops, promotes, sells and fulfills financial education programs throughout the United States and Canada by partnering with well-known and trusted financial celebrities to cater, market and sell impactful programs that are easy to learn and effective. Brand Management Holdings, LLC (BMH) has the same ownership structure as Zurixx and is combined to present a more meaningful presentation of the operations ofBMH and Zurixx. All significant intercompany balances and transactions have been eliminated in combination. BMH was organized in the state of Delaware on October 13, 2016. BMH has an original life of 99 years and will terminate in October 2115. BMH was created to help mitigate and minimize the risk from the different brands Zurixx contracts with to prevent potential brand image issues affecting other brands.
Dorado Marketing and Management LLC, a Puerto Rican limited liability company, was originally organized on August 8, 2014 as Zurixx, LLC Puerto Rico. The Company commenced operations in January 2015 and is engaged in export services associated to advertising and public relations; consulting centralized management services; and educational and training services. All of the revenues of Dorado Marketing and Management LLC are earned from Zurixx and eliminated in the consolidating financial statements.
Summary of Significant Accounting Policies
This summary of significant accounting policies of the Company is presented to assist in understanding the Company's consolidated financial statements. The consolidated financial statements and notes are representations of the Company's management, which is responsible for their integrity and objectivity. These accounting policies conform to generally accepted accounting principles in the United States of America and have been consistently applied in the preparation of the consolidated financial statements.
Cash - For purposes of the statement of cash flows, cash includes all regular checking, savings, money market accounts with original maturities of90 days or less.
Restricted Cash - Restricted cash consists of monies held by merchant account providers for chargebacks on credit card sales. As of December 31, 2018 and 2017, a maximum amount had not been established that could be withheld on sales.
Prepaid Expenses - Prepaid expenses consist primarily of deposits on lease agreements and deposits for goods and services.
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ZURIXX, LLC AND CONSOLIDATED ENTITIES NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Note 2. Summary of Significant Accounting Policies (Continued)
Deferred Costs - Deferred costs consist of expenses incurred relating to deferred revenue and will be expensed when the related revenue is recognized.
Use ofEstimates -The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements, as well as the reported amount of revenues and expenses during the reporting period. Management bases its estimates on historical experience and on various other assumptions that are believed to be reasonable under the circumstances in making judgments about the carrying value of assets and liabilities that are not readily apparent from other sources. Actual results could differ from those estimates.
Depreciation - Fixed assets are stated at cost less accumulated depreciation. Depreciation is determined using the straight-line method over the estimated useful lives of individual assets. The useful life used for computing depreciation for asset classes is described below:
Leasehold improvements Furniture and fixtures Office and computer equipment Software
3-10 years 5-7 years 3-5 years
3 years
Depreciation expense for the years ended December 31, 2018 and 2017, was $284,814 and $372,439, respectively. Maintenance and repairs are expensed when incurred, and betterments which extend the economic useful life of an asset are capitalized. Gains and losses on the disposal of fixed assets are reflected in operations.
Revenue Recognition - Revenues are recognized when access to resources are provided to customers and when the services are provided to the customer. If the customer does not attend the scheduled event, revenue is recognized in accordance with the sales contract within 30 days of when the services were scheduled to be provided. The Company sells packages that include separate elements. Revenue is allocated to the separate elements based on their relative fair values. The fair value of an undelivered element is based on the sales price of the item on a standalone basis. If an undelivered element exists, its proportionate fair value is subtracted from the total consideration under the arrangement and recorded as deferred revenue. Revenues are derived from the sale of workshops, oneon-one consulting, coaching, and other educational products. Revenue from workshops are recognized upon completion of the workshop or within 30 days of when the workshop was scheduled. Consulting services and coaching are recognized after the services and coaching are provided or within 30 days of when the services were scheduled to be provided. Revenue from the other educational products are recognized once the products have been provided to the customers.
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ZURIXX, LLC AND CONSOLIDATED ENTITIES NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Note 2. Summary of Significant Accounting Policies (Continued)
As of January I, 2019, the Company is required to adopt the Financial Accounting Standards Board (the "F ASB") Accounting Standards Update ("ASU") 2014-09, Revenue from Contracts with Customers (Topic 606). Under the update, revenue will be recognized based on a five-step model. The core principle of the model is that revenue will be recognized when the transfer of promised goods or services to customers is made in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. The Company currently plans to use the modified retrospective method which requires that the Company not adjust historical reported revenue amounts. The Company is evaluating the effect of this new standard but does not expect it to have a material impact on the revenue recognition process of the Company.
Reserve for Refunds or Chargebacks - In the normal course of business, the Company records a reserve obligation for estimated refunds and chargebacks. The reserve amounts at December 31, 2018 and 2017, were $6,607,648 and $7,067,290, respectively, and are estimates made by management based upon historical trends of actual refunds and chargebacks.
Deferred Rents - The Company evaluates each property lease, including escalation clauses rent holidays, and renewal options, to determine whether a straight-line adjustment to rent expense is required. The difference between the straight-line rent expense and the amount paid in cash for rent is recorded to deferred rents on the consolidated balance sheet.
Income Taxes -The members of Zurixx and BMH are taxed on their proportionate share of the individual entity's income. Therefore, no provision or liability for income taxes related to income taxes for Zurixx and BMH is included in the accompanying consolidated financial statements.
Zurixx and BMH file income tax returns in the U.S. federal jurisdiction and various state jurisdictions and are no longer subject to U.S. federal or state and local income tax examinations by tax authorities for years before 2015.
In accordance with accounting standards, the Company repmis a liability for unrecognized tax benefits resulting from uncertain tax positions taken or expected to be taken in a tax return. The Company recognizes interest and penalties, if any, related to unrecognized tax benefits in other expense in the statement of operations. The Company has not recognized any tax benefits from unce1iain tax positions.
Because of Dorado Marketing and Management LLC's tax status as a C Corporation (see Note 11 ), income tax is accounted for under the asset and liability method. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax basis. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in expected tax rates is recognized in income in the period that includes the enactment date.
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ZURIXX, LLC AND CONSOLIDATED ENTITIES NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Note 2. Summary of Significant Accounting Policies (Continued)
Note 3.
Dorado Marketing and Management LLC is subject to income tax audits by the Commonwealth of Puerto Rico for its taxable years 2015 to 2018, until the applicable statute of limitations expire. Tax audits by their nature are often complex and can require several years to complete. Management has not been notified of any such audits.
Concentrations
At December 31, 2018, the carrying amount of cash and cash equivalents was $4,685,993, and the bank balance was $4,879,794, of which $500,000 was covered by federal depository insurance.
Note 4. Sales Contracts
Total sales contracts entered into were $99,050,159 and $85,359,698 for the years ended December 31, 2018 and 2017, respectively. Revenue recognized on sales contracts are recognized using the principles described in Note 2.
Below is a schedule showing sales by year and the year the sales were earned in revenue:
2012
Earned revenue prior to 2014 $ 1,850,794 Earned revenue in 2014 Earned revenue in 2015 Earned revenue in 2016 Earned revenue in 2017 Earned revenue in 2018 Total sales contracts
Sales Year
2013
$ 27,202,974 2,647,911
52,085 2,069,453
$
2014
51,540,449 2,825,840
14,366,279
$
2015
82,423,298 45,729,121
Total Sales
(Continued) ...
$ 1,850,794 $ 31,972,423 $ 68,732,568 $128,152,419
2016
Earned revenue prior to 2014 $ $ Earned revenue in 2014 Earned revenue in 2015 Earned revenue in 2016 105,144,294 Earned revenue in 2017 Earned revenue in 2018 Total sales contracts
21,113,073
Sales Year
2017
67,787,010 17,576,705
2018
77,762,462 22,057,167
Totals
$ 29,053,768 54,188,360 85,301,223
167,309,147 88,900,083 95,339,167 22,057,167
Total Sales $126,257,367 $ 85,363,715 $ 99,819,629 $542,148,915
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ZURIXX, LLC AND CONSOLIDATED ENTITIES NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Note 5.
Note 6.
Note 7.
Commitments and Contingencies
Accrued Loss Contingency - During the year ended December 31, 2014, a third party sold homes at the Company's workshops to the Company's students. The Company has discovered that many of these homes did not have clear title, and certain representations made by the third party also were not true. Because the homes were sold at the Company's workshops, the Company has decided to refund a portion of the sales price to students if refunds are requested by students. At December 31, 2018 and 2017, management has estimated that the Company will pay $2,276,639 in refunds, this amount has been recorded as accrued loss contingency on the balance sheet.
In addition, the Company has accrued $224,000 at December 31, 2017, for settlements reached with customers for disputes relating to services provided to the customers. During the year ended December 31, 2018, the balance was paid in full.
Venue Contracts - During the year ended December 31, 2018, the Company entered into contracts for venues to hold summit events. At December 31, 2018 and 20 I 7, the Company is obligated to pay $84,000 and $856,926 for events to be held in 2018 and 2017, respectively.
Transfer Price - The Company performed a Comparable Profits Method (CPM) and Comparable Uncontrolled Transactions (CUT) analysis to determine the arm's length nature of intra-group compensating transactions. These transactions impact the tax exposure of the jurisdiction whereby the affiliate services are billed. Management performed a transfer price evaluation and found no significant exposure.
Related Party Transactions
At December 31, 2018 and 2017, the Company owed members of the Company $2,000.
Capitalized Advertising Costs
The Company expenses adve1iising costs as incurred, except for direct-response advertising, which is capitalized and amortized over the expected period of future benefits.
Direct-response advertising consists primarily of direct mail, radio, and online advertisements that promote the Company's free events and encourages people to attend the events. The capitalized costs of the advertising are amortized as the services sold at the events are fulfilled by the Company.
At December 31, 2018 and 2017, capitalized direct-response advertising costs of $2,824,979 and $2,073,101, respectively, were included in the accompanying balance sheets. For the years ended December 31, 20 I 8 and 20 I 7, advertising expense was $11,606,846 and $9,242,718, respectively, which consists of amortization of directresponse advertising.
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ZURIXX, LLC AND CONSOLIDATED ENTITIES NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Note 8. Fixed Assets
Note 9.
Fixed assets consist of the following at December 31, 2018 and 2017:
2018 2017
Leasehold improvements $ 828,703 $ 828,703
Furniture and fixtures 583,101 583,101
Equipment 378,088 208,757 Software 40,454 40,454
Total 1,830,346 1,661,015 Less accumulated depreciation (1,221,494) (936,680)
Fixed assets, net $ 608,852 $ 724,335
Operating Leases
The Company has entered into two non-cancelable operating leases for office space in Utah expiring in July 2019 and January 202 l. These leases require monthly payments totaling $90,749, which increases 3% each year. Also, the Company has leased administrative faci Ii ties located in Dorado, Puerto Rico expiring October 2021, requiring monthly payments of $10,795, which increase 3% each year. Lease expense was $1,192,095 and $1,077,013 for the years ended December 31, 2018 and 2017, respectively.
Future minimum payments due under these leases are as follows :
Year Ending December 31,
2019
2020 2021
Total
$ 1,141,608
1,126,885 228,267
$ 2,496,760
Note 10. Supplementary Cash Flow Information
The Company paid $0 in interest during the years ended December 31, 2018 and 2017. The Company paid $235,049 and $888,371 in incomes taxes during the years ended December 31, 2018 and 2017, respectively.
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ZURIXX, LLC AND CONSOLIDATED ENTITIES NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Note 11. Income Tax - Puerto Rico
Dorado Marketing and Management LLC operates for tax purposes as a C corporation. The maximum tax rate for a C corporation is 39% under the laws of the Commonwealth of Puerto Rico, but on January 30, 2015, the Company received a grant from the Depmtment of Economic Development and Commerce in order to operate with a tax exemption under the Act No. 20 of January 17, 2012, as amended ("the Act"). The Act provides for certain tax benefits for local companies that provide eligible service activities outside of Puerto Rico.
Under the Act, Dorado Marketing and Management LLC is subject to income tax on its export services income on a preferential tax rate of 4% based on the grant received under the Act. In order to maintain the exemption status under the Act, the Company must comply with an employment commitment of three direct employees within six months of commencement of operations and for the remaining of the exempt period of twenty years. The term "direct employees" under the grant condition includes "full-time" and "part-time" employees residing in Puerto Rico.
Income tax expense attributable to income from continuing operations for the years ended December 31, 2018 and 2017, is as follows:
Expected tax expense (39%) Less: Tax relief under the Act
Income tax expense under the Act (4%)
Note 12. Limited Liability Company
2018
$ 5,174,603 (4,660,958)
$ 513,645
2017
$ 2,391,907 (2,146,583)
$ 245,324
Certain entities of the Company are limited liability companies (see Note 1). In a limited liability company (LLC), no member, manager, agent, or employee of the LLC is personally liable for debts, obligations, or liabilities of the LLC, whether arising from contract, tort, or otherwise, or for the acts of omission of any member, director, manager, agent or employee of the LLC, unless the individual has signed a specific personal guarantee.
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ZURIXX, LLC AND CONSOLIDATED ENTITIES NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Note 13. Principles of Consolidation
Accounting standards for consolidation requires that a company that holds variable interests in an entity consolidate the entity if the company's interest in the variable interest entity (VIE) is such that the company will absorb a majority of the VIE's expected losses and/or receive a majority of the VIE's expected residual returns, if they occur. In such case, the company is the primary beneficiary of the VIE. It also requires additional disclosures by primary beneficiaries and other significant variable interest holders.
Zurixx, LLC has a significant implicit variable interest in Dorado Marketing and Management LLC. Accordingly, Zurixx, LLC is considered the primary beneficiary in that Zurixx, LLC would be more than likely expected to absorb a majority of Dorado Marketing and Management LLC's losses and/or receive residual returns, if they occur.
Note 14. Reclassification
Certain amounts in the 2017 consolidated financial statements have been reclassified to conform to the presentation in the 2018 consolidated financial statements. These reclassifications have no effect on net income.
Note 15. Subsequent Events
The Company has evaluated subsequent events through June 11, 2019, the date the financial statements were available to be issued.
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Case 2:19-cv-00713-DAK-EJF Document 71-14 Filed 12/13/19 Page 17 of 26
ZURIXX, LLC AND CONSOLIDATED ENTITIES CONSOLIDATING BALANCE SHEET December 31 , 2018
Zurixx, LLC Dorado Marketing and and
Combined Entity Mangagement LLC Eliminations Total
ASSETS
Current Assets: Cash $ 4,246,203 $ 439,790 $ - $ 4,685,993 Capitalized advertising costs 2,824,979 - - 2,824,979 Deferred costs 12,167,262 - (3,930,828) 8,236,434 Due from related parties 4,827,505 (4,827,505) Prepaid expenses 77,837 - 77,837
Total current assets 19,316,281 5,267,295 (8,758,333) 15,825,243
Restricted Cash 4,272,215 4,272,215
Fixed Assets, net 545,610 63,242 - 608,852
Total assets $ 24,134,106 $ 5,330,537 $ (8,758,333) $ 20,706,310
LIABILITIES AND MEMBERS' EQUITY (DEFICIT)
Current Liabilities: Accounts payable $ 542,825 $ 115,681 $ $ 658,506 Due to related parties 4,829,505 - (4,827,505) 2,000 Reserves for refunds and chargebacks 6,607,648 - 6,607,648 Deferred revenue 22,057,167 - 22,057,167 Accrued payroll and related benefits 440,259 - 440,259 Accrued expenses 260,835 13,829 274,664 Accrued loss contingency 2,276,639 - - 2,276,639 Deferred rent 139,203 139,203 Income tax payable 530,728 - 530,728
Total current liabilities 37,154,081 660,238 (4,827,505) 32,986,814
Members' Equity (Deficit): Zurixx, LLC and Combined Entity Deficit (13,019,975) (3,930,828) (16,950,803) Interest in Dorado Marketing and Management LLC 4,670,299 4,670,299
Total member's equity (deficit) (13,019,975) 4,670,299 (3,930,828) (12,280,504)
Total liabilities and members' equity (deficit) $ 24,134,106 $ 5,330,537 ...!.___J8,758,333) _$ _ 20,70_6,310
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ZURIXX, LLC AND CONSOLIDATED ENTITIES CONSOLIDATING STATEMENT OF INCOME Year Ended December 31, 2018
Zurixx, LLC Dorado Marketing and and
Combined Entity Mangagement LLC Eliminations Total
Revenues $ 95,339,167 $ 26,304,394 $ (26,304,394) $ 95,339,167
Cost of Revenues 6,699,025 - 6,699,025
Gross Margin 88,640,142 26,304,394 (26,304,394) 88,640,142
Operating Expenses: Selling and marketing 74,849,753 11,231,170 (24,565,556) 61,515,367 Payroll and related benefits 4,144,268 1,549,452 5,693,720 Professional services 624,788 - 624,788 Merchant and bank fees 2,607,518 2,607,518 Sales expense 746,763 746,763 Occupancy and rent 1,288,836 129,545 1,418,381 Travel and entertainment 374,726 374,726 Office expenses 376,157 - 376,157 General and administration 417,456 417,456 Depreciation 133,600 151 ,214 - 284,.814
Total operating expenses 85,563,865 13,061,381 (24,565,556) 74,059,690
Operating Income 3,076,277 13,243,013 (1,738,838) 14,580,452
Other Income: Other Income 27,312 27,312 Interest income 1,838 - - 1,838
Total other income 1,838 27,312 - 29,150
Income before Income Taxes 3,078,115 13,270,325 (1,738,838) 14,609,602
Income Tax Expense (513,645) - (513,645)
Net Income 3,078,115 12,756,680 (1,738,838) 14,095,957
Net Income Attributable to Interest in Dorado Marketing and Management LLC - 12,756,680 12,756,680
Net Income Attributable to Zurixx, LLC $ 3,078~ $ - $ (1,738,838) $ 1,339,277
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ZURIXX, LLC AND CONSOLIDATED ENTITIES CONSOLIDATING ST A TEMENT OF MEMBERS' EQUITY (DEFICIT) Year Ended December 31 r 2018
Zurixx, LLC Dorado Marketing and and
Combined Enti!Y_ Mangagement LLC
Members' Equity (Deficit) at January 1, 2018 $ (16 ,128,109) $ 7,266,169
Member contributions 30,019 -
Member distributions - (15,352,550)
Net income 3,078,115 12,756,680
Members' Equity (Deficit) at December 31, 2018 $ (13,019,975} $ 4,670,299
-17-
Eliminations Total
$ (2,191,990) $ (11,053,930)
- 30,019
- (15,352,550)
(1 ,738,838) 14,095,957
$ (3,930,828) $ (12,280,~Q4)
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ZURIXX, LLC AND CONSOLIDATED ENTITIES CONSOLIDATING STATEMENT OF CASH FLOWS Year Ended December 31, 2018
Zurixx, LLC Dorado Marketing and and
Combined Entity Mangagement LLC Eliminations Total
Cash Flows from Operating Activities: Net income $ 3,078,115 $ 12,756,680 $ (1,738,838) $ 14,095,957 Adjustments to reconcile net income to net
cash provided by operating activities: Depreciation 133,600 151,214 284,814 Change in operating assets and liabilities:
Prepaid expenses 1,600 - 1,600 Restricted cash 28,898 - 28,898 Capitalized advertising costs (751,878) - - (751,878) Deferred costs (2,826,360) - 1,738,838 (1,087,522) Accounts payable (2,164,973) (444,256) (2,609,229) Accrued payroll and related benefits 63,256 (13,048) - 50,208 Reserve for refunds and chargebacks (459,642) - (459,642) lntercompany accounts (2,576,833) 2,576,833 Deferred revenue 4,477,462 - 4,477,462 Accrued loss contingency (224,000) (224,000) Deferred rent 9,437 - 9,437 Income tax payable 278,596 278,596 Accrued expenses 274,664 - - 274,664
Total adjustments (4,014,769) 2,549,339 1,738,838 273,408
Net cash provided by operating activities (936,654) 15,306,019 14,369,365
Cash Flows from Investing Activity: Purchase of fixed assets (169,331) - (169,331)
Cash Flows from Financing Activities: Member contributions 30,019 - - 30,019 Member distributions (15,352,550) - (15,352,550)
Net cash used by financing activities 30,019 (15,352,550) - (15,322,531)
Net Change in Cash and Cash Equivalents (1,075,966) (46,531) (1,122,497)
Beginning Cash and Cash Equivalents 5,322,169 486,321 5,808,490
Ending Cash and Cash Equivalents $ 4,246,203 $ 439,790 $ - $ 4,685,993
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ZURIXX, LLC AND CONSOLIDATED ENTITIES CONSOLIDATING BALANCE SHEET December 31, 2017
Zurixx, LLC Dorado Marketing and and
Combined Entity Mangagement LLC Eliminations Total
ASSETS
Current Assets: Cash $ 5,322,169 $ 486,321 $ $ 5,808,490 Capitalized advertising costs 2,073,101 2,073,101 Deferred costs 9,340,902 (2,191,990) 7,148,912 Due from related parties 7,414,836 (7,414,836) Prepaid expenses 79,437 79,437
Total current assets 16,815,609 7,901,157 (9,606,826) 15,109,940
Restricted Cash 4,301,113 4,301,113
Fixed Assets, net 509,879 214,456 724,335
Total assets $ 21 ,626,601 $ 8,115,613 $ (9,606,826) $ 20,135,388
LIABILITIES AND MEMBERS' EQUITY (DEFICIT)
Current Liabilities: Accounts payable $ 2,707,798 $ 559,937 $ $ 3,267,735 Due to related parties 7,406,338 10,498 (7,414,836) 2,000 Reserves for refunds and chargebacks 7,067,290 7,067,290 Deferred revenue 17,579,705 17,579,705 Accrued payroll and related benefits 363,174 26,877 390,051 Accrued loss contingency 2,500,639 2,500,639 Deferred rent 129,766 129,766 Income tax payable 252,132 252,132
Total current liabilities 37,754,710 849,444 (7,414,836) 31,189,318
Members' Equity (Deficit): Zurixx, LLC and Combined Entity Deficit (16,128,109) (2,191,990) (18,320,099) Interest in Dorado Marketing and Management LLC 7,266,169 7,266,169
Total member's equity (deficit) (16,128,109) 7,266,169 (2,191,990) (11,053,930)
Total liabilities and members' equity (deficit) $ 21,626,6_01 $ 8,115,613 $ (9,606,826) $ 20, 135,388
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ZURIXX, LLC AND CONSOLIDATED ENTITIES CONSOLIDATING STATEMENT OF OPERATIONS Year Ended December 31, 2017
Zurixx, LLC Dorado Marketing and and
Combined Entity Mangagement LLC Eliminations Total
Revenues $ 88,900,083 $ 21 ,139,762 $ (21 ,139,762) $ 88,900,083
Cost of Revenues 6,462,949 6,462,949
Gross Margin 82,437,134 21 ,139,762 (21,139,762) 82,437,134
Operating Expenses: Selling and marketing 74,284,644 13,167,610 (23,483,499) 63,968,755 Payroll and related benefits 4,267,310 1,547,631 5,814,941 Professional services 892,202 - 892,202 Merchant and bank fees 2,444,863 - 2,444,863 Sales expense 648,504 648,504 Occupancy and rent 1,134,927 126,969 1,261 ,896 Travel and entertainment 565,859 565,859 Office expenses 291 ,741 291,741 General and administration 445,837 - 445,837 Depreciation 121 ,879 250,560 372.439
Total operating expenses 85,097,766 15.092.770 (23.483.499) 76.707,037
Operating Income (Loss) (2,660,632) 6,046,992 2,343,737 5,730,097
Other Income (Expense): Other Income 73,802 73,802 Interest income 1,969 1,969 Other expense (10) (1 O}
Total other income 1,959 73,802 75,761
Income (Loss) before Income Taxes (2,658,673) 6,120,794 2,343,737 5,805,858
Income Tax Expense (245,324) (245,324)
Net Income (Loss) (2 ,658,673) 5,875,470 2,343,737 5,560,534
Net Income Attributable to Interest in Dorado Marketing and Management LLC 5,875,470 5,875.470
Net Loss Attributable to Zurixx, LLC $ {2,658,673) $ $ 2,343,737 $ (314,936)
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ZURIXX, LLC AND CONSOLIDATED ENTITIES CONSOLIDATING STATEMENT OF MEMBERS' EQUITY (DEFICIT) Year Ended December 31 , 2017
Members' Equity (Deficit) at January 1, 2017
Member distributions
Net income (loss)
Members' Equity (Deficit) at December 31, 2017
$
$
-21-
Zurixx, LLC and
Combined Enti!Y_
(13,469,436)
(2,658,673)
(16,128,109)
Dorado Marketing and
Mangagement LLC Eliminations Total
$ 7,570,192 $ (4,535,727) $ (10,434,971)
(6,179,493) (6,179,493)
5,875.470 2,343,737 5.560.534
$ 7,266.169 $ (2,191,990) $ (11.053.930)
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ZURIXX, LLC AND CONSOLIDATED ENTITIES CONSOLIDATING STATEMENT OF CASH FLOWS Year Ended December 31 , 2017
Zurixx, LLC Dorado Marketing and and
Combined Entity Mangagement LLC Eliminations Total
Cash Flows from Operating Activities: Net income (loss) $ (2,658,673) $ 5,875,470 $ 2,343,737 $ 5,560,534 Adjustments to reconcile net income (loss) to net
cash provided by operating activities: Depreciation 121,879 250,560 372,439 Change in operating assets and liabilities:
Prepaid expenses 38,548 38,548 Restricted cash 6,754,305 6,754,305 Capitalized advertising costs (771,846) (771,846) Deferred costs 3,918,882 (2,343,737) 1,575,145 Due from related parties 49,840 49,840 Accounts payable 1,692,379 (159,742) 1,532,637 Due to related parties (1,500,000) (1,500,000) Accrued payroll and related benefits 47,173 21,513 68,686 Reserve for refunds and chargebacks (626,155) (626,155) lntercompany accounts (2,120,736) 2,120,736 Deferred revenue (3,539,868) (3,539,868) Accrued loss contingency (226,000) (226,000) Deferred rent 52,097 52,097 Income tax payable (643,047) (643,047)
Total adjustments 5,340,658 139 .. 860 (2,343,737) 3,136,781
Net cash provided by operating activities 2,681,985 6,015,330 8,697,315
Cash Flows from Investing Activity: Purchase of fixed assets (47,482) (8,757) (56,239)
Cash Flows from Financing Activity : Member distributions (6,179.493) (6 ,179,493)
Net Change in Cash and Cash Equivalents 2,634,503 (172,920) 2.461,583
Beginning Cash and Cash Equivalents 2,687,666 659,241 3,346,907
Ending Cash and Cash Equivalents $ 5,322,169 $ 486,321 $ $ 5,808,490
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Zurixx, LLC.
United States Transfer Pricing Documentation
for the 2017 Tax Year
October 2018
ECONOMICS PARTNERS ----LLC ----
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Table of Contents
I. Introduction ................................................................................................................................... 5
A. Scope......................................................................................................................................... 5
B. Summary of Analysis and Conclusions .............................................................................. 5
1. Overview of Transaction ................................................................................................. 5
2. Summary of Findings ...................................................................................................... 5
C. Report Structure...................................................................................................................... 6
D. Disclaimers .............................................................................................................................. 7
II. Company Overview ..................................................................................................................... 8
A. Zurixx History......................................................................................................................... 8
B. Zurixx Legal Entity Structure ............................................................................................... 8
C. Zurixx Entities ......................................................................................................................... 9
1. Zurixx, LLC (“Zurixx US”) ............................................................................................. 9
2. Dorado Marketing & Management, LLC (“Dorado”) .............................................. 10
D. Products ................................................................................................................................. 11
1. Success Path Education ................................................................................................. 11
2. Daymond John’s Launch Academy ............................................................................ 12
3. The Flipping Formula .................................................................................................... 12
4. Winning the Property War ........................................................................................... 13
5. Property Bank ................................................................................................................. 13
6. Conclusion ...................................................................................................................... 13
E. Value Chain ........................................................................................................................... 14
F. Competitors ........................................................................................................................... 14
G. Functions, Risks, and Intellectual Property ...................................................................... 15
1. Functions ......................................................................................................................... 15
2. Risks ................................................................................................................................. 19
3. Intellectual Property ...................................................................................................... 19
III. Industry Background .................................................................................................................. 20
A. Education and Training Services Industry ....................................................................... 20
1. Industry Overview ......................................................................................................... 20
2. Performance .................................................................................................................... 20
3. Competition .................................................................................................................... 21
B. Sales and Marketing Industry Overview .......................................................................... 21
1. Industry Overview ......................................................................................................... 21
2. Performance .................................................................................................................... 21
3. Competition .................................................................................................................... 21
IV. Functional Analysis .................................................................................................................... 23
A. Introduction ........................................................................................................................... 23
B. Overview of Transaction ..................................................................................................... 24
C. Functions Performed ............................................................................................................ 24
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1. Accounting and Finance ............................................................................................... 24
2. Celebrity Relationships ................................................................................................. 25
3. Marketing ........................................................................................................................ 26
4. Event Planning and Management ............................................................................... 26
5. Sales Support .................................................................................................................. 27
6. Information Technology ............................................................................................... 28
7. Customer Support .......................................................................................................... 30
8. Sales.................................................................................................................................. 32
9. Coaching and Educational Content............................................................................. 33
10. Intercompany Agreements and Financing ................................................................. 34
D. Conclusion ............................................................................................................................. 35
V. Regulatory Overview ................................................................................................................. 36
A. U.S. Transfer Pricing Regulations ...................................................................................... 36
B. The Arm’s Length Principle ................................................................................................ 36
C. Best Method Rule ................................................................................................................. 37
D. Choice of Methodology ....................................................................................................... 38
E. Methods Available and Additional Considerations for Services Transactions ........... 38
1. Overview ......................................................................................................................... 38
2. Benefit Test ...................................................................................................................... 39
3. Methods Available for Services Transactions ............................................................ 40
F. Methods Available for Tangible Goods Transactions ..................................................... 42
1. Comparable Uncontrolled Price Method ................................................................... 42
2. Cost Plus Method ........................................................................................................... 42
3. Resale Price Method ...................................................................................................... 43
4. Comparable Profits Method ......................................................................................... 43
5. Profit Split Method ........................................................................................................ 44
6. Unspecified Methods ..................................................................................................... 44
VI. Economic Analysis ...................................................................................................................... 45
A. Executive Management Fees – North America Search ................................................... 45
1. Selection of the Tested Party ........................................................................................ 45
2. Selection of Years for Comparison .............................................................................. 45
3. Selection of Profit Level Indicator ............................................................................... 46
4. Selection of North American Comparable Companies ............................................ 46
5. Results of the CPM Analysis ........................................................................................ 47
6. Implementation .............................................................................................................. 47
B. Registration Fees ................................................................................................................... 47
1. Summary of Findings .................................................................................................... 48
C. Legal Fees .............................................................................................................................. 49
1. Summary of Findings .................................................................................................... 50
D. Workshop Recruitment Fees ............................................................................................... 51
1. Summary of Findings .................................................................................................... 51
E. Celebrity Management Fees ................................................................................................ 52
1. Summary of Findings .................................................................................................... 53
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VII. Conclusion ................................................................................................................................... 54
A. Overview of Transaction ..................................................................................................... 54
B. Summary of Findings........................................................................................................... 54
1. Executive Management Fees ........................................................................................ 54
2. Registration Fees ............................................................................................................ 54
3. Legal Fees ........................................................................................................................ 54
4. Workshop Recruitment Fees ........................................................................................ 54
5. Celebrity Management Fees ......................................................................................... 55
6. Total Fees ......................................................................................................................... 55
Appendix A: Comparable Company Business Descriptions ............................................................. 56
A. North American Comparable Company Business Descriptions ................................... 56
Appendix B: Comparable Company Financials .................................................................................. 60
A. North American Comparable Company Financials ........................................................ 60
Appendix C: Accept / Reject Matrices ................................................................................................... 61
A. North American Comparables – Qualitative Rejections ................................................. 61
Appendix D: Construction of Executive Management Fees to Zurixx US ...................................... 79
Appendix E: Construction of Registration Fees to Zurixx US ........................................................... 80
Appendix F: Construction of Legal Fees to Zurixx US ....................................................................... 81
Appendix G: Construction of Workshop Recruitment Fees to Zurixx US ...................................... 82
Appendix H: Construction of Celebrity Management Fees to Zurixx US ....................................... 83
Appendix I: Construction of Total Fees to Zurixx US ........................................................................ 84
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I. Introduction
A. Scope
Zurixx, LLC (“Zurixx” or “Company”) engaged Economics Partners, LLC (“Economics
Partners” or “EP”) to analyze certain intercompany transactions and prepare a US transfer
pricing planning study for the fiscal year ended December 31, 2017.
Zurixx develops, promotes, sells, and fulfills financial education programs throughout the
United States and Canada by partnering with well-known financial celebrities to provide real
estate, business, entrepreneurship, and coaching and mentoring programs to consumers.
The analyses described in this report have been conducted in accordance with Section 482 of the
U.S. Internal Revenue Code1 and the Regulations2 thereunder (“Section 482” or the “US
Regulations”). The underlying principle of the Regulations is the arm’s length standard. In
general, a controlled transaction meets the arm’s length standard if the results of the transaction
are consistent with the results that would have been realized had uncontrolled taxpayers
engaged in a comparable transaction under comparable, but uncontrolled, circumstances.
B. Summary of Analysis and Conclusions
1. Overview of Transaction
The intercompany transaction at issue in this report is the provision of certain sales and
executive management services from Dorado Marketing & Management, LLC (“Dorado”) to
Zurixx, LLC (“Zurixx US”). As described in the Functional Analysis section, Dorado provides
sales and executive management services for Zurixx US. During FY 2017, Dorado charged sales
and executive management services fees of $21.14 million to Zurixx US in consideration of these
services.
2. Summary of Findings
a) Selected Method
The Unspecified Method, as described in the US Transfer Pricing Regulations, was applied to
the tested transaction. From the standpoint of Section 482, a method that is unspecified in that it
is not the CUP method, the cost-plus method, the resale price method, the CPM method, or the
1 References in this report to the “Code,” or to particular provisions of the “Code,” refer to the Internal Revenue Code of 1986 (26 U.S.C. § 1 et seq.), as amended, as in effect for the fiscal year ended December 31, 2014. 2 References in this report to the “Regulations,” or to particular provisions of the “Regulations,” refer to the Treasury Regulations (Title 26, Code of Federal Regulations), as amended, as in effect for the fiscal year ended December 31, 2014.
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profit split method and can be applied if it provides the most reliable measure of an arm’s
length result under the principles of the best method rule. Unspecified methods take into
account the general principle that “information be provided on the prices or profits that the
controlled taxpayer could have realized by choosing a realistic alternative to the controlled
transaction.”3
b) Application of the Unspecified Method
Using an unspecified method, EP benchmarked the covered transaction against a combination
of similar internal comparable transactions and comparable external uncontrolled prices and
transactions. These comparable prices and transactions were used to derive a benchmark of fees
representative of arm’s length compensation.
c) Unspecified Method Result
• Using the unspecified method described above, EP calculated Dorado’s median
estimated service fees to total approximately $46.32 million in FY 2017.
d) Intercompany Results
• In FY 2017, Dorado charged approximately $21.14 million in sales and executive
management fees. This result falls outside the benchmarked fee calculation because of a
stressed celebrity brand, specifically Tarek and Christina El Moussa. During FY 2017,
Tarek and Christina announced plans to divorce which negatively impacted their public
image and brand. Zurixx’s Success Path Education seminar is aggressively promoted by
Tarek and Christina and suffered substantial losses as a result. Due to these unforeseen
economic hardships, Zurixx US was only charged $21.14 million. The fee charged is
below the estimated median fee of $46.32 million and is considered arm’s-length.
C. Report Structure
The remainder of this report proceeds as follows.
Section II provides a high-level overview of Zurixx International LLC.
Section III provides an overview of the industry in which Zurixx operates.
Section IV provides a functional analysis of the intercompany transaction.
Section V provides an overview of the relevant transfer pricing regulations applicable to the
intercompany transaction under review.
Section VI describes the transaction and puts forth our analysis.
3 Treas. Reg. §1.482-3(e)(1)
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Section VII summarizes our conclusions.
D. Disclaimers
In preparing this report, we have relied on the information and data provided by Zurixx
personnel, including both written documents and information obtained orally in meetings and
interviews. We have also relied on information available from public, financial, and industry
sources.
We have not independently validated or audited this information. Accordingly, we do not
express an opinion or any other form of assurance thereon. The conclusions set forth in this
report are dependent upon such information being complete and accurate in all material
respects. If the actual facts were to be different from the facts set forth in this report, our
analysis and conclusions might be different.
The applicable law and regulations upon which this report is based is subject to change and re-
interpretation from time to time, and some or all such changes and re-interpretations may have
retroactive effect. In addition, the application of the applicable law and regulations to the facts
and circumstances of the inter-company transactions reviewed in this report may be subject to
examination and adjustment by the local taxing authorities, which are generally empowered to
exercise significant discretion in conducting examinations and proposing adjustments to
transfer pricing results, which may include the assertion of penalties. The conclusions set forth
in this report are not binding on the local taxing authorities, and there can be no assurance that
upon examination the local taxing authorities will accept, in whole or in part, such conclusions.
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II. Company Overview4
Zurixx develops, promotes, sells, and fulfills financial education programs throughout the
United States and Canada by partnering with well-known financial celebrities to provide real
estate, business strategy, entrepreneurship, and coaching and mentoring programs to
consumers. The Company utilizes a multi-phase educational process to equip students with
tools, knowledge and resources that help them be financially successful.
A. Zurixx History
In 2012 Jeff Spangler (President, U.S.) and Chris Cannon (President, P.R.) formed Zurixx with
Jim Carlson (CEO). All three founders had previous experience in the industry and were able to
leverage previous celebrity relationships, employees, and industry “know-how” to launch the
Zurixx business. Since founding the business, Zurixx’s management team has focused on
managing business fundamentals including detailed weekly financial statement reports, weekly
cash-flow forecast as well as other Key Performance Indicators (“KPI”). The Zurixx
management team recognizes that many of its competitors, both current and former, lack a
similar focus which frequently leads liquidation issues that often end up in bankruptcy. This
data-driven approach has become a competitive advantage for Zurixx and is one of the most
important factors in the Company’s on-going success.
B. Zurixx Legal Entity Structure
Figure 1 below shows the Zurixx legal structure as of December 31, 2017.
4 This section was adapted from the Zurixx website and discussions with Zurixx management.
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Figure 1: Zurixx Legal Entity Structure
C. Zurixx Entities
1. Zurixx, LLC (“Zurixx US”)
Zurixx US is a Utah limited liability company, which began operations in February 2012.
Zurixx US’s main operations are located in Cottonwood Heights, Utah. Zurixx US follows a
calendar year and keeps it books and records in U.S. dollars as its functional currency. Zurixx
US is treated as a partnership for U.S. federal income tax purposes.
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2. Dorado Marketing & Management, LLC (“Dorado”)
a) Overview
Dorado’s primary function is marketing, event management, and celebrity contract
management celebrity management. However, Dorado also provides administrative executive
support for marketing and events (see the Marketing and Events Management sections). All
Dorado employees are residents of Puerto Rico. The Zurixx Group management headquarters
are located in Dorado, Puerto Rico. Operations for Dorado began in January 2015. Dorado
follows a calendar year and keeps its books and records in U.S. dollars as its functional
currency.
Dorado has elected to be treated as a corporation for both U.S. federal and Puerto Rican tax
purposes. The Commonwealth of Puerto Rico is a United States territory, not a state.
Consequently, U.S. federal income taxes do not apply generally to income generated by Puerto
Rico corporations as they are treated as foreign corporations not generally subject to U.S. federal
corporate tax rates.
On January 17, 2012, Puerto Rico enacted Act No. 20 of 2012, as amended, known as the “Export
Services Act,” “the Act,” or “Act 20,” to offer the necessary elements for the creation of a world-
class international service center. The Act establishes a legal framework of incentives designed
to stimulate the development of a wide variety of ventures, including the export of services.
Additionally, this law promotes investments in research and development and initiatives from
the academic and private sectors by granting credits and exemptions for these activities.
Further, the Act helps to decrease operational and energy spending for companies moving to
the island to help their operations remain profitable and efficient.
The Act provides tax exemptions and tax credits to businesses engaged in eligible activities in
Puerto Rico. To qualify for Act 20 benefits, a business prepares an application that includes
details about the services it will provide at its Puerto Rican entity including details regarding
employee headcount, wages, projected revenues from providing the services and other similar
financial information required on the Act 20 application.5
5 The Act provides benefits for services provided from Puerto Rico to outside markets. Eligible activities to receive benefits under the Act are services in the following areas: i) research and development; ii) advertising and public relations; iii) economic, scientific, environmental, technological, managerial, marketing, human resources, engineering, information systems, auditing, and consulting services; iv) consulting services for any trade or business; v) commercial art and graphic services; vi) production of engineering and architectural plans and designs, and related services; vii) professional services such as legal, tax, and accounting services; viii) centralized managerial services, including, but no limited to, strategic direction, planning and budgeting, provided by regional headquarters or a headquarters company engaged in the business of providing such services; ix) services performed by electronic data processing centers; x) development of licensee computer software; xi) telecommunications voice and data
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The business submits its completed application to the Office of Industrial Tax Exemption of
Puerto Rico. The decree issued by the Puerto Rican government provides full detail of tax rates
and conditions mandated by the Act and is considered a contract between the Government of
Puerto Rico and the service provider. Dorado filed its application in August 2014 and obtained
its tax exemption decree in January 20156.
Dorado is not subject to any taxes (e.g., dividend tax, tollgate tax etc.) with exception to local
corporate and municipal taxes on its income from its eligible activities in Puerto Rico. Dorado is
also subject to Puerto Rico’s fixed income tax rate established in the tax decree.
D. Products
Zurixx markets and sells workshops and events, online content as well as coaching sessions
focused on teaching students how to invest in real estate and how to become a successful
entrepreneur. The Zurixx target customer is between 35 and 55 years old and is looking for a
way to earn extra money apart from a typical full-time job. Zurixx plans to launch a stock
market education program in 2018 to further expand its educational offerings. While product
lines (i.e., real estate and entrepreneurship) don’t change very often, the brands (i.e., celebrity
endorsements) under the product line umbrellas frequently change to align with market
preferences and interests.
Zurixx has developed certain educational programs branded as the following:
1. Success Path Education
Success Path Education is a real estate training workshop that is built around the “know-how”
and persona of Tarek and Christina El Mousa. This workshop teaches participants how to
successfully renovate and “flip” houses by focusing on topics like business planning and goal
setting, asset protection, acquisition funding, and legal entity formation. Specifically, the
Success Path workshops teach participants the following subjects:
• How to launch a real estate business and generate a profit by flipping, buying
and holding, and wholesaling homes;
• How to find unlisted properties using nontraditional techniques;
• How to utilize participants credit, retirement savings, hard money lenders,
gap funding, and traditional mortgages to fund real estate transactions; and,
between persons located outside of Puerto Rico; xii) call centers; xiii) shared service centers; xiv) medical, hospital, and laboratories services; xv) investment banking and other financial services, including but not limited to asset management, alternative investments, management of activities related to private capital investment, management of coverage funds or high-risk funds, management of pools of capital, trust management that serves to convert different groups of assets into securities, and escrow account management services; and xvi) any other service designated by the Secretary of the Department of Economic Development and Commerce of Puerto Rico.
6 A copies of Zurixx’s Act 20 application and decree are available upon request.
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• How to generate income through wholesale real estate transactions and,
connecting with real estate investors for a finder’s fee.
Participants receive a starter kit including an MP3 player and a compact disc featuring 50 Ways
to Find Your Next Flip.
2. Daymond John’s Launch Academy
The Launch Academy helps participants achieve their goals of becoming a successful
entrepreneur. This workshop focuses on helping prospective entrepreneurs make the transition
from an idea to the actual launch of a business. Further, the workshops teach participants
strategies to manage money, position the business, and creating a legacy. Launch Academy
was introduced to the market during the third quarter of 2015. The topics covered during the
training include the following:
• Validating the business concept;
• Moving toward a product launch with greater speed;
• Engaging with potential customers and transforming them into buyers; and,
• Positioning leaders to efficiently build the business.
The skills obtained during the workshop include mastering the components of a business
presentation, business planning and goal setting, marketing strategy and research, social media
and networking tools, funding acquisitions, and advertising and media. All attendees receive a
starter kit including an MP3 player and Daymond John’s eBooks, Stepping Up for Success and
Perfecting Your Pitch.
3. The Flipping Formula
Pete Souhleris and Dave Seymour built a successful house-flipping business on a formula they
created. Pete and Dave, in partnership with Zurixx, have turned their formula into an
educational program that has helped people start their own successful real estate businesses.
Similar to Success Path, participants learn how to find unlisted properties, which are below
market value, obtain financing, create cash flow, and complete a wholesale real estate
transaction in 60 to 90-days. Participants receive a starter kit including the Ripe or Rotten? DVD
on how to evaluate properties, the Zero to Hero DVD, the Flipping Formula eBook, and the 24
Ways to Profit eBook.
The Flipping Formula helps participants determine the profitability of their prospective
purchases. The formula starts with surveying three months of sales data for comparable
properties within a mile and a two-and-a-half-mile radius. Once a probable post-flip listing
price is determined, the program employs a Maximum Offer for Ownership (“MOFO”)
formula. The formula starts with the post-flip listing price and subtracts an ideal profit
(generally 20 percent to account for the unexpected), an allotment for fees like commissions and
closing costs, and the cost of construction, which is carefully determined after reviewing bids
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from multiple contractors. The formula also incorporates what design trends and products are
important to adding value.
4. Winning the Property War
Doug Hopkins and Damon Line have decades of professional real estate experience and have
put together their flipping and wholesaling strategies into an educational program called
Winning the Property War. This seminar trains real estate agents and investors to: 1) learn to
flip, renovate, and wholesale houses; 2) obtain key real estate information; and, 3) position the
participants to become full-time real estate investors.
5. Property Bank
Mike Baird from Spike TV’s Flip Men and Greg Herlean, best-selling author of Bank on This,
have created the Property Bank real estate training system. This educational system teaches
participants how to find growth and wealth opportunities.
6. Conclusion
Many of the previously described products follow a “product funnel” that seek to steadily
engage customers with additional advanced trainings and products. Figure 2 below illustrates
the product sale funnel that customers typically engage in.
Figure 2: Zurixx Product Funnel
Preview Workshop
Coaching
Mentorship
Advanced camps
Backend supportFree Paid
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E. Value Chain7
Figure 3 below illustrates the value chain executed by Zurixx:
Figure 3: Zurixx Value Chain
F. Competitors
Zurixx competes with other educational programs designed to empower customers with trade
knowledge and capabilities. These programs target individuals seeking a career change or
supplementary knowledge. Table 1 below lists the primary competitors that Zurixx directly
competes against.
Table 1: Zurixx Primary Competitors
Competitors
Evtech Media
Than Merrill & FortuneBuilders
Robert Allen
Rich Dad Poor Dad
FBA
Investools by Ameritrade
MIT Financial/Net Marketing Alliance
Prosper
7 Bullet points with a post note “PR” indicate that it is an activity executed by Dorado. Bullets with a post note “US” indicate an activity executed by Zurixx US.
Brand Development
•Identify celebrity personalities around whom to build a new brand (PR)
•Negotiate legal/contractual relationship with celebrity (PR)
•Perform initial market research – collect and analyze data (US)
Content Development
•Collect information from celebrity, including content, photographs and related information (US)
•Prepare workshop materials and related media for seminars (US)
•Work with stakeholder to refine workshop materials and finalize seminar content (US)
Seminar Delivery
•Initiate sales and marketing campaign in selected markets (US)
•Schedule seminars and deploy field team (PR)
•Conduct seminars and sign-up participants for coaching and mentoring assistance (US)
Coaching & Mentoring
•Develop and deploy multi-media content used in coaching process (US)
•Schedule coaching and mentoring sessions with individual participants (US/PR)
•Execute coaching and mentoring activities including additional services (e.g., accounting and legal) (US)
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Competitors
Armando Montelongo
The Learning Annex
Scott McGileray
Grant Cardone
G. Functions, Risks, and Intellectual Property
1. Functions
Table Two illustrates the division of functions between Zurixx US and Dorado. Differing levels
of functional involvement between Zurixx US and Dorado are determined and represented
using stars in the table below. For example, Accounting & Finance functions are primarily
controlled and performed by Zurixx US through financial statement preparation, cash
management, etc. Dorado performs limited Accounting & Finance functions, such as payroll
processing, which merit an overall weighting of four to one stars. Weightings between Zurixx
US and Dorado sum to equal five stars. A detailed analysis of Company functions and
responsibilities will be described further in succeeding sections within the report.
Table 2 – Division of Functions Between US and Puerto Rico
Business
Function
Function
Description
Zurixx
US
Dorado Functions
Performed by US
Employees
Functions
Performed by PR
Employees
Accounting &
Finance
Corporate finances,
financial statement
preparation, cash
management, payroll,
financial planning
and analysis, and
corporate
expenditures.
★★★★ ★ Corporate finances,
financial statement
preparation, cash
management,
payroll, FP&A, and
corporate
expenditures.
Limited assistance
in payroll
processing.
Celebrity
Management
Identify and manage
up and coming
celebrities who have
developed a brand to
promote company
products and services
- ★★★★★ None. PR performs initial
acquisition of
celebrity
relationships as
well as maintains
oversight of
relationships
management.
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Business
Function
Function
Description
Zurixx
US
Dorado Functions
Performed by US
Employees
Functions
Performed by PR
Employees
Coaching &
Mentoring
Manage the coaching
relationship and the
material provided on
the online educational
platform
★★★★★ - Manage coaching
relationships and
develop
educational
material and online
content.
None. (see legal
functions for some
functions
associated with
educational
material)
Customer Service Inbound
communication from
seminar participants
and attendee
registrants. Outbound
communication with
attendees and
registrants who did
not attend.
★★★ ★★ Functions shared
equally between
the US and PR.
Functions include
inbound, outbound
and ad hoc
customer support.
Exceptions for US-
only functions
include contract
compliance and
high-level direction
and approval.
Functions shared
equally between
the US and PR.
Functions include
inbound, outbound
and ad hoc
customer support.
Content &
Graphic Design
Creates designs and
scopes the market in
order to incorporate
Celebrity image into
the developing brand.
★★ ★★★ Marketing team
performs routine
functions to design
content around
brands. US
executes CEO
strategy and how
seminar materials
relate to products
High level
direction from CEO
who resides in PR.
Strategy and
content execution is
performed in PR
and strategy is
disseminated to the
US.
IT Infrastructure
& Software
Development
Manages both
hardware and
software technology
solutions for the
Company
★★★★★ - Hardware and
software
infrastructure,
software
development, help
desk support, and
data storage.
None.
Event Planning Book events, arrange
venues, schedule
- ★★★★★ None. PR organizes,
books all events,
schedule venues
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Business
Function
Function
Description
Zurixx
US
Dorado Functions
Performed by US
Employees
Functions
Performed by PR
Employees
presenters, and
coordinate with the
Marketing team for
current and future
events
and speakers, and
coordinates with
marketing team to
plan future events.
PR Makes the
decision on event
locations as well.
Event Execution Follows up with any
issues after event
planning. Additional
materials, needs, etc.
- ★★★★★ None. Manage event staff,
ensure that each
event has needed
supplies and
equipment, and
provides technical
support.
Coordinate event
supplies logistics
with Turnkey.
Executive
Leadership
The CEO and
President, both reside
in Puerto Rico, work
to identify up and
coming celebrities ,
capital allocations,
marketing strategy,
customer acquisition,
etc.
★ ★★★★ The GM of the US
office directs the
day-to-day
activities of the US
employees under
the direction of the
CEO who resides
in PR. Performs
routine services
functions for day-
to-day
management
Ultimate executive
leadership comes
from the CEO in
PR. The President
of the PR office
provides direction
relating to day-to-
day activities in
Puerto Rico as well
as celebrity
relationships.
Legal &
Compliance
Compliance review
and litigation
preventative
measures.
★ ★★★★ The US leadership
will occasionally
work with outside
legal counsel on ad
hoc issues.
In-house counsel
provides advice on
coaching and
mentoring content
for compliance and
regulatory issues.
Legal team reviews
training materials
and seminars for
legal compliance
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Business
Function
Function
Description
Zurixx
US
Dorado Functions
Performed by US
Employees
Functions
Performed by PR
Employees
Marketing Coordinating drafting
and production of
printed material.
Manages and creates
graphic design, video
promotions, and
associated marketing
materials.
★ ★★★★
Under the direction
of the CEO in
Dorado, the US
performs routine
checks on
marketing
message, copy, and
construction.
Registrant
marketing, event
promotion, event
execution, and
customer sourcing.
Builds the
marketing brand,
content,
promotions and
materials for
customer sourcing
initiatives..
Sales Inbound/Outbound
sale, Roadcrew;
Educational Programs
Telesales; and,
Backend Services
Telesales.
★★★★★ - Roadcrew,
educational
program sales and
back-end sales
support. These
employees are
mostly contractors.
Although sales are
generated in Puerto
Rico, there are very
minimal, if any,
sales functions
performed in
Puerto Rico.
Sales Team
Recruiting
Identify and recruit
trained presenters for
its workshops, events
and coaching sessions
- ★★★★★ None. Recruitment center
where Dorado
contacts and
contracts with
qualified speakers
for specified
engagements.
Supply Chain Supply chain ensures
all materials are
available for seminars
and products
★ ★★★★ Coordinating
marketing
materials with
Turnkey.
Heavy
coordination with
Turnkey on events.
Formulates strategy
for supply chain
functions.
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2. Risks
Table Three illustrates the division of risks between Zurixx US and Dorado.
Table 3 – Enterprise Risk Matrix
Risk Type Risk Description Zurixx US Dorado
Product-Related
Risks
Customer returns ★★★★★ -
Product liability ★★ ★★★
Market Risks Cyclical demand ★ ★★★★
Celebrity PR / Image - ★★★★★
Competitive risks ★ ★★★★
General Business
Risk
Operations Risk ★★½ ★★½
3. Intellectual Property
Table Four illustrates Intellectual Property that has been developed and maintained by Zurixx
US..
Table 4 – Enterprise IP Matrix
IP Description
Seminar Content Videos and other content on Moodle.
All content that is printed by Turnkey
Trademarks/Tradenames All real estate and entrepreneurship brands;
Zurixx trademarks/tradenames
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III. Industry Background8
Zurixx operates in two broad industry categories: Education and training services industry;
and, sales and marketing industry. Though Zurixx operates in each industry simultaneously,
each industry has unique characteristics and is analyzed separately in this section.
A. Education and Training Services Industry
1. Industry Overview
Companies in the education and training services industry include business and secretarial
schools; technical and trade schools; and providers of tutoring, exam preparation, and other
workshops and seminars. Educational services are typically marketed to both businesses and
individual consumers.
Industry demand is driven by several factors, but employment trends, changes in disposable
income and demographic trends are the primary drivers of industry performance. It is
estimated that the educational services sector will grow at an annualized rate of 1.3 percent over
the five years through 2023.
The primary disciplines and schools that attract students include technical and trade schools,
business schools and information technology training. Technical and trade schools include
cosmetology, flight, real estate, bartending, apprenticeship, and professional development
institutions. Business and computer training programs offer secretarial, court reporting,
software programming, and computer networking courses. Other services include fine arts
schools, sports and recreation instruction, language schools, exam preparation and tutoring,
and driving schools.
2. Performance
Part of the educational and training services industry includes trade schools and primary
educational institutions which are subsidized by government programs. Increased government
funding is expected to drive some of the growth in the industry. However, increased access to
the internet and online programs will tighten competition and may constrain revenue growth.
Finally, disposable income is expected to increase at an annualized rate of 1.9 percent between
2018 and 2023. As a result, consumers will be more likely to spend discretionary income on
additional services and goods, including educational services. Steady unemployment rates will
likely push individuals to seek education and other sources of income to supplement their
needs.
8 Industry information obtained in conversations with management as well as from the following sources: • IBISWorld Industry Reports - 61 – Educational Services in the US • IBISWorld Industry Reports – OD5848 – Marketing in the US
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3. Competition
Postsecondary and other educational programs are subject to intense competition due to the
variability and multitude of substitute products. Because of web platforms and software
programs, this competition has increased as consumers are no longer limited to educational
programs that are within their physical or geographic proximity. Success in this sector is driven
by reputable brand name and image, access to skilled instructors, and economics (e.g., cost of
training, potential return on investment etc.). Some sectors within the industry are subject to
additional government regulations and therefore require additional investments and costs to
comply with these requirements.
B. Sales and Marketing Industry Overview
1. Industry Overview
Companies in the sales and marketing industry create advertising campaigns, implement public
relations campaigns, and engage in media buying, among other advertising services. Major
services are advertising for print, broadcast, and online media, direct marketing, and public
relations. Other services include display advertising, media buying, and media representation.
The primary goal of sales and marketing consultants is to provide assistance to strategy,
planning, pricing, market evaluation, customer analysis, competitive analysis, product
development and forecasting.
2. Performance
Demand for advertising and marketing services comes largely from individual and corporate
businesses that sell consumer products, entertainment, financial services, technology, and
telecommunications services. Demand for industry services is linked to the availability of
financial resources and other discretionary expenditures by businesses and individuals. The
profitability of individual companies depends on creative skills and maintaining client
relationships. Increased broadband connectivity has driven the availability of products and
therefore increased competition. This has translated to strong demand for advertising and sales
services that has increased revenue growth to 1.9 percent in 2016. Overall, the marketing and
sales industry has grown due to a bolstered economic recovery and increased levels of excess
cash to spend on consultancy services. Level of demand for marketing and sales consultants is
typically linked to the economic cycle.
3. Competition
The marketing and sales consulting industry is fragmented and consists of numerous small
firms that tend to service niche markets. However, the industry still contains several larger
companies such as advertising multinationals and large consulting firms that are responsible for
a large portion of industry revenue. Larger businesses include Accenture Ltd., McKinsey &
Company, Publicis Groupe and WPP PLC. Good consulting firms operative effectively when
they have access to a highly skilled workforce and establish a well-known brand name.
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Consultants are valuable due to their distinguished experience and expertise. Companies that
can recruit and manage talented employees and industry experts will likely see better customer
results. As companies become more globalized, product offerings will expand into other areas
of consultancy and expertise. Smaller firms and businesses will have to set apart their services
by offering enhanced knowledge and greater customer service.
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IV. Functional Analysis
A. Introduction
A functional analysis is an analysis of a company’s operations and business processes that
identifies the key sources of economic value that pertain to each intercompany transaction. A
meaningful functional analysis focuses primarily on the contributions to economic value on
each side of an intercompany transaction, rather than simply cataloging the functions
performed by each entity that participates in a given transaction. As such, a functional analysis
is essential to the development and documentation of intercompany transfer prices, because it
provides the information necessary to evaluate how economic value is created, and how a
transfer pricing structure should distribute that value.
In general, a firm’s stock of assets, or flow of functions performed over time, can be
characterized as either “routine,” or “non-routine.” Routine assets and functions are typically
fairly standard, re-deployable, and general in nature. These are assets or activities that have a
clear opportunity cost in the open market, and which in equilibrium would earn a competitive
rate of return (also referred to as a “routine” rate of return, or a “normal” rate of return).
Routine assets and functions are, as the name implies, amenable to benchmarking.
Often, the activities and assets associated with distribution or standard manufacturing are
viewed as routine. To the extent that these assets and functions can be redeployed to a higher
valued use if they are unable to generate an adequate rate of return when used within the
related party system, the assets are likely to be routine in nature. Distribution companies
typically realize a measurable, and somewhat predictable, level of profitability because they
operate in a competitive market – made so by the non-unique nature of the distribution
function. Many routine manufacturing companies operate in a similar environment, for similar
reasons. Other activities that are typically thought of as routine include administrative
functions, certain routine marketing functions, and accounting functions.
By contrast, non-routine assets and functions are in some way non-standard, usually non-re-
deployable, and relatively unique. Non-routine assets and functions create a barrier to entry or
market niche for a company. Essentially, these functions represent strategic investments by a
company. Should the investments succeed, the company earns economic rents (profit in excess
of the competitive rate of return). Should the investments fail, the investment cost is not
reimbursed, and the company typically earns a routine rate of return, or less. In short, non-
routine assets and functions represent investments by a company in an attempt to garner a
competitive advantage over its rivals.
The fact that non-routine intangibles are, by definition, unique or non-replicable in some way,
makes it difficult to provide a list of general “classes” of assets that are non-routine. However, a
somewhat ad hoc list of specific examples of non-routine assets is certainly possible. Often,
research and development activities directed at the creation of a competitive advantage are non-
routine. Similarly, marketing activities that create strong brand name identity, or consistently
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profitable customer relationships, can be thought of as non-routine. In many cases, brand
intangibles, whether in-licensed or self-developed, contribute to economic profit. So-called
“asset specificity,” whereby a firm creates a production process, design set (for example,
through engineering), or physical asset base, that is tailored to a long run economic relationship
with a specific customer or set of customers, is also non-routine. Finally, activities that create a
strong position in a niche market, such as market identification, product design, and specialized
sales activities, can be non-routine in nature.
A key purpose of the functional analysis process, then, is to draw a relation between a
company’s activities and assets, and economic value. In many cases, this mapping is greatly
facilitated by classifying activities and assets as routine and non-routine. In short, drawing on
the results of the functional analysis, the final conclusions of a transfer pricing analysis should
be roughly consistent with the identification of the two categories of functions, assets, and risks.
Transfer prices should reward routine activities at a level that is roughly consistent with, or
commensurate with, their opportunity cost. Consequently, any residual profit or loss should
flow, or accrue, to non-routine activities and assets.
B. Overview of Transaction
The intercompany transaction at issue in this report is the provision of certain services,
including marketing, public relations, consulting, event management, celebrity management
and administrative support for marketing and events (“covered services”) from Dorado to
Zurixx US. Details are given in the “Master Services Agreement”9 effective January 1, 2015 and
is available upon request. During a given fiscal year, Dorado charges Zurixx US for its covered
services.
C. Functions Performed
This section provides a summary of the functions performed by the parties to the controlled
transactions. These functions are classified in nine categories: (1) Accounting and Finance; (2)
Celebrity Relationships; (3) Marketing; (4) Event Planning and Management; (5) Events
Support; (6) Information Technology; (7) Customer Support; (8) Sales; and, (9) Coaching and
Education.
1. Accounting and Finance
The accounting and finance team manages all corporate finances, including financial statement
preparation, cash management, payroll, financial planning and analysis, and corporate
expenditures. This includes the accounting and finance functions for both Zurixx US and
Dorado. The team consists of the CFO, Controller, and five staff accountants, all based in the
US.
9 Additional details regarding the “Master Services Agreement” can be found in Table 6 of this report.
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a) Payroll
Payroll for the entire company is processed weekly by the accounting team. The payroll and
commissions are calculated in the US. Zurixx US holds a bank account for US payroll and a
separate account for Puerto Rico payroll. The Controller works with the Puerto Rico Office
Manager and an outsourced payroll company to coordinate payroll for the Puerto Rico
employees. A different third-party payroll company is used to process payroll for all US
employees.
2. Celebrity Relationships
Celebrity relationships are maintained by executives who reside in Puerto Rico.
The executives spend about 60 percent of their time maintaining existing celebrity relationships
and the remaining 40 percent identifying and negotiating new celebrity contracts. The CEO and
President, both reside in Puerto Rico, work to identify up and coming celebrities who have
developed a brand and following through television programs and other social media channels.
Ideally, entering into contracts with new and up-and-coming celebrities as they are just starting
to gain popularity is the most effective and cost-efficient approach to developing a new
celebrity brand. The process for signing a new celebrity involves several steps:
• The President makes initial contact with the celebrity, either directly or through his/her
agent by phone
• The President presents the proposed arrangement and discusses the contractual terms.
• The celebrity or his/her agent will meet in-person with the President to finalize
contractual terms and conditions.
• The celebrity will attend a Zurixx-sponsored event to better understand the business
model and how his/her product offering will be packaged and presented to the public.
• The final contract is signed and the content for the program is developed, tested and
finalized.
Zurixx US pays celebrities a commission based on the sales made of their respective brands.
Celebrities earn, on average, a five percent commission on sales related to his/her training
program. Most celebrity contracts have three-year terms, with an additional auto-renew at the
fourth year. Celebrity contracts are entered between the celebrities themselves and Zurixx US.
A considerable amount of time is spent by the executive team in Puerto Rico maintaining
celebrity contracts. Celebrities often request information about how their brand is performing as
well as how his/her brand is perceived in the marketplace.
Zurixx maintains a reserve for legal costs and sales declines as a result of celebrity relationships
that deteriorate.
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3. Marketing
There are 12 members of the marketing team, including a Marketing Director. The Marketing
Director oversees the day-to-day activities of the marketing team as well as the events team,
which is headquartered in Puerto Rico. Ultimately, the CEO provides oversight and direction to
the marketing team. The CEO, who physically resides in Puerto Rico, has developed the
marketing models and associated business processes that help guide the overall marketing
strategy of Zurixx.
a) Marketing Activities
The marketing team spends a considerable portion of its time coordinating the drafting and
production of printed material with an external vendor. Additionally, the team manages and
creates graphic design, video promotions, and associated marketing materials.
The marketing team utilizes a mix of both targeted direct mail and digital marketing campaigns
to promote its educational seminars in the US and Canada. The team also tracks and analyzes
demographic and lifestyle data for key North American markets where the Company will offer
its training seminars. The data analytics helps the Company to better identify and message its
offering to target attendees.
In addition to its customer analytics, the marketing team also performs ongoing studies
regarding the use of celebrities to help attract participants to the Company’s seminars. These
studies show that sales increase by 10-15 percent as a result of using a celebrity brand as
compared to a non-branded, non-celebrity event. The majority of market research work is
organized and led by the CEO in Puerto Rico.
b) Public Relations
Zurixx outsources most of its public relations efforts to external vendors, including Big Leap for
online reputation, Avalaunch Media for digital public relations and content writing, Venable for
Federal Trade Commission (“FTC”) consulting, and Levick for public relations legal advice. The
Marketing team also employs an in-house Public Relations Director.
c) Marketing Intellectual Property
Zurixx US owns all images and photos that are generated by the Marketing team. However, if a
celebrity provides his/her image and allows the Company to use it to market training seminars,
the celebrity retains ownership of these photos and images. To date, the Company hasn’t taken
any legal action on trademark or tradename infringements.
4. Event Planning and Management
The Events team is in located in Puerto Rico and is comprised of six team members. The
Department’s primary roles are to book events, arrange the venues, schedule presenters, and
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coordinate with the Marketing team for both current and future events. The Company uses a
third-party travel agency to book travel for the roadcrew and presenters.
Events in the same geographic region are spaced out according to the type of event and brand.
For example, Daymond John entrepreneurship events occur in the same geographic region
about every three months. The real estate events, however, only occur every six months in any
given region.
a) Events Intellectual Property
The events team in Puerto Rico owns all intellectual property related to the calendar of future
events and approved vendor lists. The events team takes precautions to protect this IP from
competitors (i.e. the Company does not want its competitors to schedule a competing event at
the same time and in the same geographical location). Additionally, the Company receives bulk
venue discounts with large hotel chains. While price is important when selecting venues, the
quality of the venue for a particular event is more important to the events team. All
relationships with large hotel and venue chains are managed from Puerto Rico. Given the
highly competitive nature of the industry, the events team also encourages venues to sign non-
compete and non-disclosure agreements.
b) Dorado
The Dorado events team works closely with the marketing, equipment, and sales teams to
ensure all necessary materials and equipment (e.g., audio and video equipment, Point of Sale
terminals etc.) arrive at an event site according to schedule. Additionally, all events team
members are required to attend at least one event (e.g., preview, workshop, etc.) in the US as
part of their initial and ongoing training.
c) Canada
During a given year, the events team will schedule and conduct multiple events in several
Canadian cities, including Toronto, Montreal, Ottawa, Calgary and Edmonton. The process for
booking events in Canada is similar to the process for booking events in the US, with a few
minor differences. For example, due to delays in crossing the Canadian border with AV
equipment, the Company will rent this equipment directly from the venue. Dorado is
responsible for scheduling and booking events in Canada.
5. Sales Support
The sales support and management team manage the roadcrew, event directors, and speakers,
and ensures that each event has the needed supplies, equipment, AV equipment and provides
ongoing technical support. Although Zurixx US interacts with hotels and venue staff
occasionally, the relationship with venues is owned and managed by the events team. The
exceptions to this are specialized events when more technical support and coordination with
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venue staff is needed, including the annual Vegas event and various advanced camps held
throughout the year.
a) Turnkey and Printed Materials
The sales support team works closely with Turnkey Inc., a third-party printing and logistics
company, to manage the printing and shipping of educational materials for each event. Preview
kits, brochures, bound books, handouts and order forms are distributed at preview and
workshop events. Each item includes the brand and logo of the event.
The sales support team does not maintain an inventory of printed materials at its office or a
warehouse, this is done to help manage printing and storage costs. Dorado works closely with
the marketing team to determine the amount of printed materials needed for each event based
on projected attendee counts. Turnkey maintains sufficient inventories of the various printed
materials and will ship these items directly to the venue site when notified by Dorado to do so.
Turnkey holds title to and risk of loss of the printed materials until the material is distributed to
students at events. After each event, any excess materials that are reusable are mailed back to a
Turnkey location for use at a future event and all unusable materials are discarded.
b) Dorado
The support team is highly integrated with the Puerto Rico-based events team in coordinating
and planning events. The two teams communicate regularly. While the events team plans and
authorizes events, the support team carries out the events.
6. Information Technology
All IT functions and software infrastructure development efforts are managed by the IT team,
which is in the US. The IT team manages both hardware and software technology solutions for
the Company. There are two IT employees, a director of IT and a help desk specialist.
a) Computer Hardware
Most hardware components are managed and maintained by the Zurixx IT team. The
Company’s primary data server is in Utah with an additional server located at its Puerto Rico
office. The Company integrates call center phones with various software systems to track
customer interactions.
The team outsources all hardware installation, configuration and maintenance related to CISCO
products.
b) Software
Zurixx employees use both off-the-shelf and customized software in conducting the day-to-day
operations of the business. All the software customizations are performed by the IT Director,
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except for the custom EMS software, which was outsourced to an independent software
developer. The outsourced developer has also spent a small amount of time integrating the EMS
with Moodle and Sugar CRM.
Table Five lists the software applications used in the business.
Table 5: Zurixx Software
Name Third-party
vs in-house
software
Level of
customization
Purpose Internal vs
Customer-
facing
Windows Third party Off the shelf Operating system Internal
Office Third party Off the shelf Productivity, email,
etc.
Internal
Linux Third party Off the shelf Operating system Internal
VMware Third party Off the shelf Data Infrastructure
& storage
Internal
Lansweeper Third party Off the shelf Help desk and asset
management
Internal
Infusionsoft Third party Off the shelf Marketing Internal
Sugar CRM Third party Highly customized CRM and central
database
Internal
Microsoft
Dynamics GP
Third party Customized Accounting Internal
Access & SQL
server
Third party Customized Accounting Internal
Moodle Third party Customized Online learning
content
management
Customer-
facing
Asterisk Third party Customized Phone system
management
Internal
Zpay In-house Highly customized Payment processing Internal
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Name Third-party
vs in-house
software
Level of
customization
Purpose Internal vs
Customer-
facing
Event
Management
Systems (“EMS”)
In-house
(outsourced)
Highly customized Event management Internal
c) Dorado
Zurixx US provides IT support and infrastructure to Dorado. When Dorado was formed, the IT
Director traveled to Puerto Rico to setup and configure the network and server located there.
The IT team periodically travels to Puerto Rico to perform network maintenance and hardware
upgrades. The US help desk provides support for all Puerto Rico employees and manages data
storage and hardware for Dorado. When new hardware is needed in the Puerto Rico office, the
IT team purchases and configures the hardware in the US and then ships the hardware to
Puerto Rico. The Puerto Rico office has its own server.
Dorado is highly integrated with all the software systems managed by Zurixx US. They access
all company data through Sugar CRM and a private VPN portal.
7. Customer Support
The customer service department performs two primary functions: 1) Inbound communication
from seminar participants and attendee registrants; and, 2) outbound communication with
attendees and no-shows. Currently, 75 percent of customer communications are phone calls
with the remaining 25 percent of customer interactions occurring via email. Each inbound and
outbound call is tracked in the Company’s highly-customized Sugar CRM platform.
Additionally, for legal and training purposes, each inbound and outbound call is recorded on
Asterisk, a third-party phone management system, to ensure quality and compliance with all
government rules.
Between the US and Puerto Rico, there are 18 full-time employees in the customer service
department, including a US director, a US supervisor and a Puerto Rico supervisor. The
customer service team expanded its operations to Puerto Rico in January 2016 and the team is
now highly integrated between both locations. Both teams have access to the same customer
information and software tools. The Customer Service Director manages and oversees the
department’s operations in both locations and works closely with supervisors in each location.
Although the two supervisors reside in different geographies, each is responsible for overseeing
the work done by team members in both the US and Puerto Rico.
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a) Inbound Communications
When current or prospective customers contact the Company they are directed first to the
customer support team. There are various reasons that people contact the company, but most of
the calls and emails are questions from current customers about products and events they have
already purchased.
Because the customer support team has employees in both the US and Puerto Rico, the hours of
operation for the department are extended past normal business hours. Between 7:00 and 9:00
AM Mountain Time, all calls are routed by the company’s phone system, Asterisk, to the
customer support team in Puerto Rico. Between 9:00 AM and 4:00 PM Mountain Time, calls or
emails are routed to either the US team or the Puerto Rico team, depending on availability. All
customer emails are placed in a queue that either team can answer at any time.
b) Outbound Communications
Shortly after a customer purchases a product, the support team will contact the individual to
welcome the customer and verify that all the contact information is correct. Additionally, the
support team will contact all event attendees to ensure that the attendees are satisfied with their
participation and purchase of training materials. It is important to note that these follow-up
calls are not sales calls. While the sales department also calls event participants as part of the
sales process, the customer service employees do not sell additional products to customers.
Rather, the customer service department uses outbound calls to ensure quality and customer
satisfaction.
Another function performed by the customer service group is contract compliance. When a
customer purchases additional training or materials, he is placed in an online queue in Sugar
CRM for a follow up discussion to review the online contract. As soon as a customer signs the
online contract, the sale is finalized, and the customer’s credit card or bank account is charged
for the seminar or product. Because it is more complex than normal communication, contract
compliance is primarily performed by the US team.
c) AD Hoc Requests and Refunds
The customer support team is also involved in various ad hoc inbound and outbound
communications as needs arise, such as changes in venues or refunds. Every time a customer
calls in for a refund, a “case” is created. For smaller cases, the refund is immediately paid. For
larger refunds, the case goes to a “Saves” team, which tries to dissuade people from canceling
and seeking a refund. The “Saves” team is comprised of four US employees. Although most
refunds can be issued without approval, large refunds must be approved by the director.
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d) Team Management
When a new employee joins the customer service department, there is no formal training; most
of the training occurs on the job. On average, it takes about two weeks for a customer service
representative to be fully onboarded and trained.
The entire department (both the US and PR teams) have weekly meetings via Skype where they
receive training on best practices and talk about company and department updates. Although
there is minimal turnover in the department, hiring and firing decisions are made jointly by the
director and respective supervisor in each jurisdiction. The director travels to Puerto Rico at
least once a quarter to train employees, manage logistics, and interview new hires. Given the
strict labor laws in Puerto Rico, the director works closely with in-house counsel to ensure that
the company remains compliant with all Puerto Rican employment laws. Additionally, each
customer service employee will visit the other team’s location, respectively, on a frequent basis.
On average, there is one employee per week visiting the other team’s location. During these
visits, employees are trained and mentored by their co-workers..
8. Sales
The sales team is divided into three groups: Roadcrew; Educational Programs Telesales; and,
Backend Services Telesales. Like other Zurixx departments, there is very little, if any, employee
turnover in the Sales team.
a) Road Crew
The Road Crew team is composed of independent contractors who help run events at venues
across the US and Canada. The team sets up equipment, registers attendees, and processes
payments for products that customers purchase at events through a third-party payment
processing platform called, Zpay.
b) Educational Programs
The Educational Programs Telesales team calls prospects after they have attended a preview
event or three-day workshop to sell them additional Zurixx products and services. This team
primarily focuses on cross-selling one-on-one coaching sessions and individual mentoring
packages.
c) Back-End Services
Many of the Zurixx customers are new to entrepreneurship and real estate investing. The Back-
End Services Telesales team offers post-event support service packages to help these customers
set-up and operate their new businesses. Specifically, the team helps existing customers form
legal entities, prepare tax filings and other similar legal and compliance work. Most of these
sales occur over the telephone; however, these services are also sold at live events in advanced
seminars in places like Las Vegas.
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When a customer purchases the backend services, the sales team will connect the customer with
various third-party accountants and lawyers who perform the services. The agreements with
these vendors are with Zurixx US. Zurixx bills the customer directly and simultaneously pays
the vendors. The client never interacts with the legal advisor – the sales team collects all the
needed information in Sugar CRM and passes it on to the legal advisor for processing.
However, the client does interact directly with the accounting vendor. Zurixx US has a fixed fee
arrangement with the accounting vendor and a commission-based arrangement with the legal
vendor.
Canadian students that are making investments in the US face additional backend nuances.
Although the Zurixx sales team will assist its Canadian customers on making investments in the
US, the team does not provide backend services for real estate or business investments in
Canada.
d) Dorado
The sales department works closely with the customer service department, including the
customer service team in Puerto Rico. Several times per day the customer service
representatives will pass on referrals to the sales teams.
9. Coaching and Educational Content
Coaching is Zurixx’s highest margin product and comprises between 20 and 30 percent of the
Company’s revenues. Students pay for one-on-one phone coaching sessions on real estate
investing and small business entrepreneurship. Additionally, customers who purchase
professional coaching packages obtain access to an online database of educational videos taught
by the various coaches. The coaching team, headquartered in the US, manages the coaching
relationships and the material provided on the online educational platform.
The coaching team has experienced very little turnover since the inception of the Company. The
customer support team also receives very few refund requests related to coaching services.
Coaching and mentoring materials are modified and customized for the Canadian market.
All video production and script writing is performed internally at the Zurixx Utah office.
Currently, the Company has more than 100 videos in its online training library.
a) Coaching
The twelve coaches, who are all full-time Zurixx US employees, have all personally been
successful real estate investors and entrepreneurs. Most coaches work from home, although
their coaching schedules are managed by the coaching team. The coaches are trained on a
proprietary Zurixx “accountability” model that focuses on personal goal setting and
mentorship. Coaches have an opportunity to obtain external certifications to help grow their
credentials. Most coaches teach both real estate investing and entrepreneurship principles. All
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coaches working for Zurixx are required to sign a non-disclosure agreement. Coaches meet
weekly with Zurixx executives to receive training and to help coordinate brand alignment,
scheduling, and discuss new market initiatives.
Zurixx owners are very involved in the coaching function. Each of the three owners interacts on
a regular basis with all of the coaches/mentors.
b) Online Educational Platform
The educational videos and other training materials are stored and managed on a third-party
platform called Moodle. The content is all created and produced internally by the coaching
team and is owned by Zurixx US. Each video is refreshed every two to three years or when a
new coach joins the team. The goal is to provide relevant and timely content to students.
c) Mentoring
In addition to coaching, Zurixx offers mentoring services to its students. Mentoring includes in-
person meetings and training between the student and the mentor. An example of a common
mentoring activity is when a mentor travels to the student’s place of business and will jointly to
identify and visit investment properties to help in student select and purchase a property.
Mentoring makes up a small portion of the Company’s revenues and is managed by the
coaching team. Zurixx provides in-house entrepreneurship mentoring, but contracts with a
third-party for all real estate mentoring.
d) Dorado
The sales team is required to coordinate with the Company’s in-house legal counsel located in
Puerto Rico. The legal team reviews sales session transcripts and presentations to ensure
everything that is said is compliant with government regulations. In addition, the coaching
team receives direction and approval from Dorado executives on how to conduct training and
manage the workload.
10. Intercompany Agreements and Financing
a) Intercompany Agreements
Table Six details the intercompany agreement between Zurixx US and Dorado:
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Table 6: Zurixx Intercompany Agreements
Parent Affiliate Effective Date
/ Term
Description
Zurixx LLC Dorado Marketing
& Management,
LLC
January 1, 2015
Renewable 1-
Year term
Master Services Agreement where Dorado
agrees to perform certain services, including:
marketing, public relations, consulting, event
management, celebrity management and
administrative support for marketing and
events for Zurixx’s benefit in the United States
and Canada. Dorado shall invoice Zurixx
monthly, unless otherwise agreed upon by the
parties but in no case less frequently than
quarterly, for the amount of the Service Fee
then due, which amount shall be due and
payable by Zurixx to Dorado within 30 days of
the date of the delivery of the invoice to
Zurixx.
b) External Financing Activities
As of December 31, 2017, Zurixx US did not have outstanding debt with external lenders or
financing organizations.
c) Internal Financing Activities
As of December 31, 2017, the Company did not have any internal financing arrangements.
D. Conclusion
EP’s interviews of Company representatives along with an analysis of the Zurixx operating
structure suggests the following:
• Zurixx US operates as the entrepreneur with responsibilities for developing and
investing in intellectual property, making capital investments to grow the business and
assuming the primary enterprise risks associated with operating this type of business.
• Dorado performs functions that are consistent with those of a value-added service
provider that performs high-value services involving marketing, customer
identification, celebrity contract management, event planning and strategic operations of
the business.
In constructing this functional analysis, EP interviewed various Zurixx employees to
understand the nature and structure of the Zurixx organization.
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V. Regulatory Overview
A. U.S. Transfer Pricing Regulations
As was noted previously in this report, the US Regulations concerning transfer pricing are
provided largely by Section 482 of the Internal Revenue Code. In the sections that follow, we
provide an overview of the US Regulations relevant to the transactions covered by this report,
including available methods and additional considerations for transactions involving tangible
goods, services, intangible property and intercompany loans.
B. The Arm’s Length Principle
The arm’s length standard is common to most transfer pricing regulations around the world,
including the US Regulations. In general, a controlled transaction meets the arm’s length
standard if the results of the transaction are consistent with the results that would have been
realized if uncontrolled taxpayers had engaged in comparable transactions under comparable
circumstances. In order to be “comparable” to a controlled transaction, an uncontrolled
transaction need not be identical to the controlled transaction but must only be sufficiently
similar that it provides a reliable measure of an arm’s length result. To meet the arm’s length
standard, a controlled taxpayer’s results need only be within the range of results determined by
the results of two or more comparable uncontrolled transactions.
The US Regulations give the Internal Revenue Service (“IRS”) broad authority to reallocate
income or deductions between related entities if the Service determines that such allocation “is
necessary in order to prevent evasion of taxes or clearly to reflect the income” of such related
entities. The IRS states in the final Section 482 regulations that “[t]he purpose of section 482 is
to ensure that taxpayers clearly reflect income attributable to controlled transactions, and to
prevent the avoidance of taxes with respect to such transactions” by placing “a controlled
taxpayer on a tax parity with an uncontrolled taxpayer by determining the true taxable income
of the controlled taxpayer.”
The US Regulations reiterate the IRS’ support of the arm’s length standard, stating that:
the standard to be applied in every case is that of a taxpayer dealing at arm's length with
an uncontrolled taxpayer. A controlled transaction meets the arm’s length standard if
the results of the transaction are consistent with the results that would have been realized
if uncontrolled taxpayers had engaged in the same transaction under the same
circumstances...10
The key concept underlying application of the arm’s length standard is comparability; the
related party transaction in question should be assessed relative to comparable transactions
between uncontrolled parties under comparable circumstances. In view of the validity
10 Treas. Reg. §1.482-1(b)(1)
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attributed to the arm’s length standard, prudence dictates that the arm’s length standard be
given a great deal of respect in analyzing any transfer pricing issue. The analysis in this report
is based exclusively on that standard.
Depending on the nature of the items transferred, the US Regulations require that slightly
different methods be employed to determine arm’s length prices. In every case, however, the
standard applied is that of an uncontrolled taxpayer dealing at arm’s length with an unrelated
party.
C. Best Method Rule
The US Regulations provide several methods for determining intercompany prices and require
that the “best” method be employed to determine arm’s length pricing for each intercompany
transaction. The best method is defined as the method that produces the most reliable measure
of an arm’s length result for the controlled transaction, considering all the facts and
circumstances of that transaction.
There are two primary factors that must be considered in order to determine which method is
best. The first is the degree of comparability between the controlled transaction and the
uncontrolled transaction. The five factors that must be considered when determining the
degree of comparability are:11
• Functions performed;
• Contractual terms;
• Risks borne;
• Economic conditions experienced; and,
• Nature of the property or services.
The functional analysis is critical in determining these five factors as they relate to the entities
under review. The functional analysis is the method of finding and organizing facts about the
businesses in terms of functions, risks, and intangibles in order to identify how these
characteristics are divided between the entities involved for the transactions under review. The
purpose of the functional analysis is to describe the activities undertaken by the entities in order
to identify comparable transactions that established an arm’s length range of prices. Thus, the
functional analysis provides a factual foundation for establishing a transfer pricing
methodology consistent with the arm’s length standard set forth in Section 482.
11 Treas. Reg. §1.482-1(d)(1)
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The second consideration in determining the best method is the quality of the data and
assumptions used in the analysis. Again, there are several factors to consider in assessing the
quality of the data and assumptions. They are:
• Completeness and accuracy of data;
• Reliability of assumptions; and,
• Sensitivity of the results to deficiencies in data and assumptions.12
D. Choice of Methodology
As a general matter, one can classify transfer pricing methods into three categories:
transactional methods, profitability benchmarking methods, and profit split methods.
Transactional methods are based upon uncontrolled transactions considered comparable to a
given controlled transaction. When closely comparable transactions exist, the data related to
these uncontrolled transactions are considered to provide the most objective basis for
determining arm’s length pricing.
Profitability benchmarking methods examine the profitability of companies considered to be
comparable to one party in the controlled transaction. The idea behind these methods is that
transfer prices should be set in a manner that leaves one party to the transaction with
profitability that is consistent with the profitability observed in comparable, or “benchmark”
companies. These methods can be reliable when transactional data is not available, and when
one of the two entities in the related party transaction performs only routine functions that can
easily be benchmarked.
Profit split methods are distinguishable from profitability methods in that they are applied by
considering the contributions of both parties in the controlled transaction rather than focusing
only on one party. This method is appropriate for evaluating transactions where economic
profit, or residual profit, is attributable to the contributions of both parties.
E. Methods Available and Additional Considerations for Services
Transactions
1. Overview
In July 2006, the IRS issued temporary and proposed regulations that referenced the services
cost method (recall, the SCM), a new transfer pricing method applicable to certain controlled
services transactions. Such controlled services include back office services that are common
across many industry sectors and typically bear low arm’s length markups on total services
costs. These regulations were made final in 2009.13
12 Treas. Reg. §1.482-1(c)(2)(ii) 13 Refer to Treas. Reg. §1.482-9
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Under specified circumstances, the SCM allows the arm's length charge for a controlled services
transaction to be determined by reference to total services costs, without a markup. Two
categories of covered services are potentially eligible for this method: “specified” covered
services and “low-margin” covered services.
To demonstrate that a particular controlled service qualifies for the SCM, the taxpayer, in its
business judgment, must reasonably conclude that the service does not contribute significantly
to key competitive advantages, core capabilities, or fundamental risks of success or failure in
one or more trades or businesses of the renderer, the recipient or both (the “business judgment
rule”). The IRS provides a “white list” of “specified” covered services which can be charged at
cost. These services include payroll, premiums for unemployment, disability, and workers
compensation, accounts receivable, accounts payable, general administrative, corporate and
public relations, meeting coordination and travel planning, accounting and auditing, tax, health,
safety, environment, and regulatory affairs, budgeting, treasury activities, statistical assistance,
staffing and recruiting, training and employee development, benefits, IT services, legal services,
insurance claims management, and purchasing.
Although specified covered services cover a wide range of support activities, the US Treasury
Department and the IRS recognize that the listing may not include the entire universe of low
margin services. In the case of other low margin services, taxpayers may seek to demonstrate
that the services qualify under the alternative mechanism in § 1.482-9(b)(3)(ii), as controlled
services transactions or services for which the median comparable arm’s length markup on total
services costs is less than or equal to seven percent.
Both specified covered services and low margin covered services must also meet the
requirements of the business judgment rule and must not be identified in § 1.482-9(b)(4) as
excluded transactions. The following nine categories of transactions, in whole or in part (the
"Excluded Transactions"), are not covered services (and thus the services are ineligible for the
SCM):
• Manufacturing;
• Production;
• Extraction, exploration or processing of natural resources;
• Construction;
• Reselling, distribution, acting as a sales or purchasing agent, or acting under a
commission or other similar arrangement;
• Research, development, or experimentation;
• Engineering or scientific; and,
• Insurance or reinsurance.
2. Benefit Test
The benefit test is used to determine whether the services being provided should be
compensated. An activity is considered to provide a benefit to the recipient if
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the activity directly results in a reasonably identifiable increment of economic or
commercial value that enhances the recipient's commercial position, or that may
reasonably be anticipated to do so. An activity is generally considered to confer a benefit
if, taking into account the facts and circumstances, an uncontrolled taxpayer in
circumstances comparable to those of the recipient would be willing to pay an
uncontrolled party to perform the same or similar activity on either a fixed or contingent-
payment basis, or if the recipient otherwise would have performed for itself the same
activity or a similar activity.14
An activity is not considered to provide a benefit, if the anticipated benefit is so indirect or
remote that the recipient would not be willing to pay an uncontrolled party for the activity.
Second, an activity does not confer a benefit if it is duplicative with an activity performed by the
recipient on its own behalf. Third, an activity does not provide a benefit if the sole effect of that
activity is either to protect the renderer’s capital investment in the recipient or other members of
the controlled group or to facilitate compliance by the renderer with reporting, legal, or
regulatory requirements specifically applicable to the renderer. The activities are also referred
to as shareholder activities. Fourth, a controlled taxpayer generally will not be considered to
obtain a benefit where that benefit results from the controlled taxpayer's status as a member of a
controlled group. This is also referred to as “passive association.”
3. Methods Available for Services Transactions
a) Services Cost Method
The SCM evaluates whether the amount charged for covered services or low margin services is
arm’s length by reference to the total services costs with no markup. In other words, the arm’s
length price of the service is determined by calculating the total costs to provide the service.
The SCM was not applied in the given services transaction in this report due to the nature of the
services being provided. The services did not meet the applicability standards of being a
“covered” service or being a “low-margin” service. . If the SCM method is not applicable for a
given services transaction, then the comparable uncontrolled services price method, gross
services margin method, cost of services plus method, comparable profits method, profit split
method, or an unspecified method may be considered.
b) Comparable Uncontrolled Services Price (“CUSP”) Method
The CUSP method evaluates whether the amount charged in a controlled services transaction is
arm's length by reference to the amount charged in a comparable uncontrolled services
transaction. The comparable uncontrolled services price method is ordinarily used where the
14 Treas. Reg. §1.482-9(l)(3)(i).
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controlled services either are identical to or have a high degree of similarity to the services in
the uncontrolled transaction.
c) Gross Services Margin (“GSM”) Method
The GSM method evaluates whether the amount charged in a controlled services transaction is
arm's length by reference to the gross profit margin realized in comparable uncontrolled
transactions. This method ordinarily is used in cases where a controlled taxpayer performs
services or functions in connection with an uncontrolled transaction between a member of the
controlled group and an uncontrolled taxpayer. This method may be used where a controlled
taxpayer renders services (agent services) to another member of the controlled group in
connection with a transaction between that other member and an uncontrolled taxpayer. This
method also may be used in cases where a controlled taxpayer contracts to provide services to
an uncontrolled taxpayer (intermediary function) and another member of the controlled group
actually performs a portion of the services provided.
d) Cost of Services Plus (“CSPL”) Method
The CSPL method evaluates whether the amount charged in a controlled services transaction is
arm's length by reference to the gross services profit markup realized in comparable
uncontrolled transactions. The cost of services plus method is ordinarily used in cases where
the controlled service renderer provides the same or similar services to both controlled and
uncontrolled parties. This method is ordinarily not used in cases where the controlled services
transaction involves a contingent payment arrangement.
e) Comparable Profits Method
The CPM evaluates whether the amount charged in a controlled transaction is arm's length,
based on objective measures of profitability derived from uncontrolled taxpayers that engage in
similar business activities under similar circumstances.
f) Profit Split Method
The PSM evaluates whether the allocation of the combined operating profit or loss attributable
to one or more controlled transactions is arm's length by reference to the relative value of each
controlled taxpayer's contribution to that combined operating profit or loss. The relative value
of each controlled taxpayer's contribution is determined in a manner that reflects the functions
performed, risks assumed, and resources employed by such controlled taxpayer in the relevant
business activity.
g) Unspecified Methods
Finally, an unspecified method should take into account the general principle that uncontrolled
taxpayers evaluate the terms of a transaction by considering the realistic alternatives to that
transaction, including economically similar transactions structured as other than services
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transactions, and only enter into a particular transaction if none of the alternatives is preferable
to it.
F. Methods Available for Tangible Goods Transactions
The US Regulations provide specific methods for testing the arm’s length nature of transfers of
tangible property between related parties. These methods include the Comparable
Uncontrolled Price (“CUP”) Method, the Resale Price Method (“RPM”), the Cost Plus (“CP”)
Method, the Comparable Profits Method (recall, CPM), and the Profit Split Method (“PSM”). A
taxpayer may also elect a method that is not specified in the regulations, where none of the
specified methods can reasonably be applied under the facts and circumstances of a particular
case. Each of the methods under the Section 482 regulations is summarized below.
1. Comparable Uncontrolled Price Method
The CUP method refers to the price paid for same or similar property in a transaction between
unrelated parties to determine arm’s length consideration for controlled transactions.15 The
standard of comparability under the CUP method is very high, and a transaction is only
considered comparable if both the tangible property and circumstances surrounding the
controlled transaction are substantially the same as those of the uncontrolled transaction.
Additional factors for determining comparability include the quality of the product, the volume
of sales, the level of the market, the geographic market in which the transaction takes place, the
date the transaction takes place, and alternative commercial arrangements realistically available
to both parties. The US Regulations state that the CUP method, when it can be reasonably
applied on the basis of available data, will ordinarily provide the most accurate measure of an
arm’s length transfer price.
2. Cost Plus Method16
The CP method is applicable when transactions involve manufacturing, assembly or the
production of goods that are sold to related parties. Under this method, an arm’s length price is
equal to the controlled party’s cost of producing the property plus a gross profit markup. The
gross profit markup equals the gross profit in comparable uncontrolled transactions, expressed
as a percentage of cost.
Comparability factors that are relevant to the application of this method are complexity of
manufacturing or assembly; engineering; purchasing and inventory controls; testing; selling,
general and administrative expenses; currency risks; and credit terms. Appropriate
adjustments must be made to the gross profit in uncontrolled transactions to reflect differences
between the uncontrolled and controlled transactions.
15 Treas. Reg. §1.482-3(b)(1)
16 Treas. Reg. §1.482-3(d)(1)
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3. Resale Price Method17
The RPM measures the value of distribution functions and therefore ordinarily applies when a
distributor purchases and resells tangible property without adding substantial value to the
property by altering it or by using intangible property. This method determines an arm’s
length price for goods by allocating to the controlled party an amount of income on its
distribution function equal to the gross profit margin (gross profit/sales) of a distributor
performing roughly similar functions with respect to purchases and sales with unrelated
parties.
Close physical similarity of the tangible property in the controlled and uncontrolled sales is
desirable but not required. Adjustments to the arm’s length price ultimately obtained after
applying an appropriate gross profit margin may be appropriate to account for differences in
the functions performed and the risks assumed in the controlled and uncontrolled transactions.
4. Comparable Profits Method18
The CPM establishes an arm’s length price for a controlled transfer of tangible or intangible
property by examining the profitability of uncontrolled taxpayers that engage in activities that
are similar to the tested party under comparable circumstances. An arm’s length range of
results is then determined based upon the amount of profit that the tested party would have
earned if the relevant profit level indicator (“PLI”) were equivalent to those of the uncontrolled
taxpayers.
Since the CPM measures the total return on business activities, comparable parties should be
broadly similar; significant product diversity and some functional diversity between controlled
and uncontrolled transactions are acceptable. A reasonable number of adjustments may be
made to the PLIs of the comparable parties to improve consistency and to achieve greater
similarity between comparable companies and the tested party.
As indicated, application of the CPM method requires selection of a “tested party.” The tested
party is the participant in the controlled transaction whose operating profit attributable to the
controlled transactions can be validated using the most reliable data, requiring the fewest and
most reliable adjustments. In addition, the availability of reliable data regarding uncontrolled
comparables affects the determination of the tested party. “Consequently, in most cases the
tested party will be the least complex of the controlled taxpayers and will not own valuable
17 Treas. Reg. §1.482-3(c) 18 Treas. Reg. §1.482-5
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intangible property or unique assets that distinguish it from potential uncontrolled
comparables.”19
5. Profit Split Method
The PSM “evaluates whether the allocation of the combined operating profit or loss attributable
to one or more controlled transactions is arm’s length by reference to the relative value of each
controlled taxpayer’s contribution to the combined operating profit or loss.”20 The most
narrowly defined business activity of the controlled taxpayer is used to derive the combined
operating profit. To determine the relative value of each party’s contribution to the success of
the relevant business activity, the functions performed, risks assumed, and resources employed
by each must be considered. Under this method, profit is divided among controlled taxpayers
either on the basis of a comparable profit split allocation or a residual profit split allocation.
6. Unspecified Methods
From the standpoint of Section 482, a method that is unspecified in that it is not the CUP
method, the cost-plus method, the resale price method, the CPM method, or the profit split
method can be applied if it provides the most reliable measure of an arm’s length result under
the principles of the best method rule. Unspecified methods are to take into account the general
principle that “information be provided on the prices or profits that the controlled taxpayer
could have realized by choosing a realistic alternative to the controlled transaction.”21
A summary of our analysis and selection of best method is provided in the Economic Analysis
section.
19 Treas. Reg. §1.482-5(a)(2)(i) 20 Treas. Reg. §1.482-6(a) 21 Treas. Reg. §1.482-3(e)(1)
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VI. Economic Analysis
EP has elected to use an “Unspecified” method to evaluate the arm’s length nature of Dorado’s
intercompany sales and executive management fees charged to Zurixx US. As such, EP has
employed the use of several methods to build up a final fee charge to benchmark the arm’s
length nature of the transaction in this report. This section will assess and describe the methods
employed and the conclusion of appropriate fees.
A. Executive Management Fees – North America Search
The CPM evaluates whether the amount charged in a controlled transaction is arm’s length by
reference to a measure of profitability (a profit level indicator, or “PLI”) derived from
uncontrolled parties engaged in similar business activities under similar circumstances. For
example, the reported operating profit of a controlled tested party would be compared to the
operating profit it would have earned if its PLI were equal to that of the uncontrolled
comparable companies. The tested party should be the party to the transaction for which
reliable data on the most closely comparable transactions can be identified. It should also be the
party that is the least complex of those involved in the controlled transaction, and that does not
own valuable intangible property or unique assets.
Our application of the CPM to the executive management functions performed by Dorado
comprises the following five steps:
• Selection of the tested party for the analysis;
• Selection of the number of years for comparison;
• Choice of PLI;
• Selection of comparable companies; and,
• Determination of an arm’s length range of results, and comparison to the results of the
controlled transaction under review.
1. Selection of the Tested Party
The tested party should be the participant in the related transactions with the most reliable data,
requiring the fewest and most reliable adjustments, and for which reliable data regarding
uncontrolled comparable companies can be located. Thus, generally the tested party is the
party that is simplest in terms of functions performed and risks assumed. As Dorado is best
characterized as a provider of services to Zurixx US and doesn’t own “non-routine” assets, it is
best characterized as the tested party for this analysis.
2. Selection of Years for Comparison
When applying the CPM, it must be decided whether to compare the financial results of only
the tax year in question or to analyze several years (e.g., using an average over several years).
Multiple year analysis is the appropriate comparison when factors such as business or product
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life cycles, foreign exchange risks, other business risk factors or other influences might have an
effect on the profitability of the comparable company financial results.
Generally, three years of data is used, unless the specific facts of the case warrant a longer
period. Therefore, we have obtained the financial results of comparable companies over a
three-year period corresponding to Zurixx fiscal years 2015-2017.
3. Selection of Profit Level Indicator
In this case, we determined that the operating margin (defined as operating income over net
revenue) provides the most reliable PLI to test the financial results of an entity that provides
routine functions, like executive management services. In light of these considerations, we have
selected the operating margin to evaluate the arm’s length nature of this transaction.
4. Selection of North American Comparable Companies
The CPM was applied to search for and identify North American companies that perform
similar executive management services. As part of the search process, Standard Poor’s Capital
IQ (“Capital IQ”)22 was examined for North American companies that are engaged in broadly
the same industry.
Capital IQ was screened to identify public companies using standard industrial classification
(“SIC”) codes. This system is structured on an industry basis and is used to promote the
comparability of data describing various industries in the economy. Major industry groups are
categorized under two-digit SIC codes. Extensions of these codes to three or four digits indicate
a narrower industry definition. The following wide range of SIC codes were searched in the
database to help identify the largest number of potentially comparable benchmark companies.23
• 73*: Business Services; and,
• 874*: Management and Public Relations services.
This search methodology identified 286,391 companies. Next, the initial set of 286,391
companies was filtered to include only actively operating companies in the United States and
Canada, which returned 54,824 companies. The next filter was applied to include only public
companies, identifying 1,480. Finally, a quantitative screen was applied to the remaining 1,480
companies. The quantitative screen led to the elimination of companies for reasons including:
• No revenue the last three years.
The quantitative screening led to the elimination of 736 companies, leaving 744 companies to be
reviewed qualitatively. For each of these companies, short business descriptions were reviewed,
leading to the elimination of companies for reasons including:
22 Capital IQ Disc Date: September 2018 23 SIC Codes with an asterisk reference all narrower SIC codes containing the previous digits
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• The company performs significantly different functions than those of the tested party
(e.g., the company performs manufacturing); and,
• The company has a brand name or other intangibles associated.
The screening criteria led to the elimination of 737 companies, leaving 7 remaining comparable
companies.
5. Results of the CPM Analysis
Table 7: Operating Margin for North American Comparable Companies
6. Implementation
As shown in the table above, the three-year weighted average interquartile range of the
operating margin for comparable executive management companies extends from 5.3 percent to
12.9 percent with a median of 9.4 percent. As part of the determination of total applicable fees
charged to Zurixx US, Zurixx opted to use a 10.0 percent operating margin metric to calculate
applicable executive management fees. The applied operating margin of 10.0 percent is within
the arm’s length range of the identified comparable companies. The applied operating margin
of 10.0 percent resulted in an executive management fee of $1.34 million in FY2017. Details
regarding the executive management fee calculation can be found in Appendix D.
B. Registration Fees
Dorado employs local teams to generate sales leads through searches for potential buyers of
Zurixx training programs. Efforts to find sales leads takes place through advertised online
banners and physical mailings. The search process goes through several stages and ultimately
Row Company 2015 2016 2017
3-Year
Avg.
1 CRA International, Inc. 5.6% 5.8% 4.5% 5.3%
2 Edgewater Technology, Inc. 3.2% 3.7% -3.3% 1.3%
3 FTI Consulting, Inc. 9.8% 9.3% 9.0% 9.4%
4 Harris Corporation 17.9% 19.2% 19.0% 18.7%
5 Huron Consulting Group Inc. 16.5% 13.4% 9.0% 12.9%
6 Navigant Consulting, Inc. 11.6% 12.2% 10.3% 11.4%
7 Resources Connection, Inc. 9.0% 6.8% 7.2% 7.6%
Maximum 17.9% 19.2% 19.0% 18.7%
Upper Quartile 16.5% 13.4% 10.3% 12.9%
Median 9.8% 9.3% 9.0% 9.4%
Lower Quartile 5.6% 5.8% 4.5% 5.3%
Minimum 3.2% 3.7% -3.3% 1.3%
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leads to a consumer registering for a Zurixx product. In many cases, it takes several thousand
contacts with a consumer to lead to a product registrant.
In the advertising industry, the cost to acquire customers through qualifying actions (i.e.,
registrations, subscriptions) is referred to as a Cost Per Action (“CPA”) metric. The CPA for any
given product varies by the difficulty of the target market and qualifying action required. This
metric is used to assess the success and cost of acquiring new customers as part of an
advertising campaign. We believe that Dorado performs sales and marketing services that
would be compensated under arrangements if it were to offer these services to external
customers.
1. Summary of Findings
a) Selected Method
The Comparable Uncontrolled Price (“CUP”) as described in the US Transfer Pricing
Regulations was applied to the registration fees of the tested transaction. The CUP method
evaluates the arm’s length price for the Cost Per Actions between Zurixx US and Dorado by
comparing it with the price paid for the same or similar CPA’s in an uncontrolled transaction
with or between unrelated parties.
b) Application of CUP
Employing the CUP methodology, EP benchmarked the covered transaction using a set of
external transactions. Economics Partners searched multiple databases and websites to identify
transactions that affix a cost for actionable items (i.e., registrations, subscriptions) in an
advertising campaign that is broadly similar to Dorado’s services in this transaction.
c) Arm’s Length Results
After performing an extensive search, EP found sufficiently comparable CPA metrics that
closely resembled that of Dorado. The various CPA metrics were then analyzed to create a
range of possible prices per registrants. Table Nine below lists the CPA sources as well as the
construction of pricing ranges.
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Table 8: CPA Metrics for Comparable Sales and Marketing Services
a) Implementation
As shown in the table above, the interquartile range of CPA metrics for comparable sales and
marketing services extends from $22.10 to $86.45 per CPA with a median of $50.60. As part of
the determination of total applicable fees charged to Zurixx US, Zurixx selected the median
CPA metric to calculate applicable registration fees. The applied CPA of $50.60 resulted in a
total registration fee of $42.41 million in FY2017. In calculating the total built up applicable fees
to Zurixx US, Zurixx elected to use the range of possible registration fees to show a range of
charges that could be applied to Zurixx US. This presentation will be discussed in the final
buildup of applicable fees at the end of this section. Details regarding the calculation of
registration fees can be found in Appendix E.
C. Legal Fees
Dorado employs a small legal team to review workshops, events, online content and coaching
sessions that teach students how to invest in real estate and entrepreneurship opportunities.
The Dorado legal team reviews workshop transcripts and documents to protect Zurixx from
any legal action and to ensure legal compliance. The PR legal team also reviews telephone
transcripts from coaching sessions and the customer service teams. These legal fees are charged
to Zurixx US as a legal assessment fee.
Row Source CPA
1 Facebook - Real Estate CPA 16.92$
2 Facebook - Employment & Training CPA 23.24$
3 Facebook - Average Site CPA 18.68$
4 Google - Average Site Search CPA 59.18$
5 Google - Real Estate Search CPA 59.06$
6 Google - Real Estate Display CPA 41.44$
7 Google - Education Search CPA 80.00$
8 Google - Education Display CPA 42.13$
9 Google - Employment Search CPA 129.69$
10 Google - Employment Display CPA 105.79$
Maximum 129.69$
Upper Quartile 86.45$
Median 50.60$
Lower Quartile 22.10$
Minimum 16.92$
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1. Summary of Findings
a) Selected Method
The Comparable Uncontrolled Price (“CUP”) as described in the US Transfer Pricing
Regulations was applied to the legal fees of the tested transaction. The CUP method evaluates
the arm’s length price for legal fees between Zurixx US and Dorado by comparing it with the
prices paid for the same or similar legal services in uncontrolled transactions with or between
unrelated parties.
b) Application of CUP
Employing the CUP methodology, EP benchmarked the covered transaction using a set of
external transactions. Economics Partners searched multiple databases and websites to identify
transactions that publish legal rates for services that are broadly similar to Dorado’s legal
department in this transaction.
c) Arm’s Length Results
After performing an extensive search, EP found sufficiently comparable legal rates that
compensate and closely resemble the functions of Dorado. The various legal rates were then
analyzed to create a range of possible legal fee rates. Table 9en below lists the sources as well as
the range of legal rates.
Table 9: Legal Rates
Row Position Hourly Rate
1 Paralegal - NALA Report 129.00$
2 Paralegal - NALA Salary 79.75$
3 Paralegal - NCLC Report 84.00$
4 Associate - NALP Report 196.09$
5 Associate - NALP Report 162.24$
6 Attorney -NCLC Avg. 350.00$
7 Attorney -NCLC Median 365.00$
Maximum 365.00$
Upper Quartile 350.00$
Median 162.24$
Lower Quartile 84.00$
Minimum 79.75$
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d) Implementation
As shown in the table above, the interquartile range of legal rates for comparable legal services
extends from $79.75 per hour to $365.00 per hour with a median of $162.24. As part of the
determination of total applicable fees charged to Zurixx US, Zurixx selected the average
attorney legal rate to calculate applicable legal fees. The legal counsel employed at Dorado
holds a JD designation and regularly works on complex issues related to compliance, contracts
and legal defense. Due to the nature and complexity of the work involved, Zurixx felt it
appropriate to charge a rate that is commensurate with an attorney’s experience and expertise.
The applied rate of $357.50 resulted in a total legal fee of $.50 million in FY2017. Details
regarding this calculation can be found in Appendix F.
D. Workshop Recruitment Fees
Dorado employs a recruitment team to actively identify and recruit trained presenters for its
workshops, events and coaching sessions. The search process is comprehensive and requires a
great deal of effort to identify individuals with a unique combination of interpersonal and
business skills to successfully present and engage with students. Dorado functions as a
recruitment center where they contact and contract with qualified speakers for specified
engagements. The recruitment industry is typically compensated as a percentage of gross
earnings of the recruited individual. Zurixx charges a recruitment fee to Zurixx US for its
recruitment services.
1. Summary of Findings
a) Selected Method
The Comparable Uncontrolled Price (“CUP”) as described in the US Transfer Pricing
Regulations was applied to the recruitment fees of the tested transaction. The CUP method
evaluates the arm’s length price for recruitment fees between Zurixx US and Dorado by
comparing it with the prices paid for the same or similar recruitment services in uncontrolled
transactions with or between unrelated parties.
b) Application of CUP
Employing the CUP methodology, EP benchmarked the covered transaction using a set of third-
party transactions. Economics Partners searched multiple databases and websites to identify
transactions that publish recruitment rates for services that are broadly similar to Dorado’s
recruitment team in this transaction.
c) Arm’s Length Results
After performing an extensive search, EP found sufficiently comparable recruitment rates that
compensate and closely resemble the functions of Dorado. The various recruitment rates were
then analyzed to create a range of possible recruitment or headhunter fee arrangements typical
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for the industry. The recruitment rates identified define compensation rates as a percentage of
the gross annual salary of the recruited individual. Recruitment fees are assessed as a one-time
charge upon the successful hire of the job candidate. Table 10Eleven below lists the sources as
well as the range of recruitment rates.
Table 10: Recruitment Rates
d) Implementation
As shown in the table above, the interquartile range of recruitment rates for comparable
recruiting services extends from 22.0 percent to 25.3 percent with a median of 25.1 percent. As
part of the determination of total applicable fees charged to Zurixx US, Zurixx selected the
median recruitment rate to calculate applicable recruiter fees. The applied rate of 25.1 percent
resulted in a total recruitment fee of $1.26 million in FY2017. Details regarding this calculation
can be found in Appendix G.
E. Celebrity Management Fees
Dorado manages celebrity speakers for workshops, events and coaching sessions. Dorado is
responsible for managing the celebrity relationships, much like an agent does for athletes or a
musician, which demands a great deal of time and effort. Dorado is in frequent contact with the
signed celebrities and is responsible for addressing matters of compensation, contractual
obligations and how the celebrities’ brand is being used to market seminars. The celebrity
agency industry is typically compensated as a percentage of gross earnings of the celebrity in
question. Dorado charges a celebrity agent or management fee to Zurixx US for its services. In
addition, Zurixx US maintains a reserve for legal costs and sales declines in the event of
deteriorating celebrity image and relationships. Zurixx US is responsible for compensating
Row Source Fee
1 Top Echelon Recruiting Report - average 22.1%
2 Forbes - Recruitment Report 25.0%
3 Top Echelon Recruiting Report - sales 22.0%
4 Bounty Jobs - 2017 Average Fee 21.3%
5 Third-Party Recruiting Benchmark Report - Non-Manager 25.2%
6 Third-Party Recruiting Benchmark Report - Manager 25.3%
7 Third-Party Recruiting Benchmark Report - Director 25.3%
8 Third-Party Recruiting Benchmark Report - VP & C-Suite 26.0%
Maximum 26.0%
Upper Quartile 25.3%
Median 25.1%
Lower Quartile 22.0%
Minimum 21.3%
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celebrity management fees regardless of the potential efficacy of the celebrity endorsements. To
that effect, Zurixx US manages considerable celebrity management risk.
1. Summary of Findings
a) Selected Method
The Comparable Uncontrolled Transaction (“CUT”) as described in the US Transfer Pricing
Regulations was applied to the recruitment fees of the tested transaction. The CUT method
evaluates the arm’s length rate for management fees between Zurixx US and Dorado by
comparing it with the rates paid for the same or similar agency services in uncontrolled
transactions with or between unrelated parties.
b) Application of CUT
Employing the CUT methodology, EP benchmarked the covered transaction using third-party
transactions. Economics Partners searched multiple databases and websites to identify
transactions that publish agency rates for services that are broadly similar to Dorado’s celebrity
management activities addressed in this transaction.
c) Arm’s Length Results
After performing an extensive search, EP found a sufficiently comparable agency rate that
compensates for celebrity management functions that Dorado performs. Within the performing
arts and celebrity industries, it is common for artists’ interests to be protected and represented
through workers unions or guilds. In particular, the Screen Actors Guild - American Federation
of Television and Radio Artists (“SAG-AFTRA”) was formed in the 1930’s to accomplish this
task. As part of its mission statement and membership, SAG-AFTRA established a celebrity
agency rate cap of 10.0 percent of gross proceeds to govern agents and management agencies.
The celebrities that Zurixx contracts with are performers and artists that would adhere to this
code to protect their interests.
d) Implementation
As part of the determination of total applicable fees charged to Zurixx US, Zurixx selected a 10.0
percent agency rate to calculate applicable management fees. The applied rate of 10.0 percent to
total celebrity income resulted in a total agent management fee of $.81 million in FY2017. Details
regarding this calculation can be found in Appendix H.
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VII. Conclusion
A. Overview of Transaction
The intercompany transaction at issue in this report is the provision of certain sales and
executive management services from Dorado Marketing & Management, LLC Puerto Rico
(“Dorado”) to Zurixx, LLC (“Zurixx US”). During FY 2017, Dorado charged sales and executive
management services fees to Zurixx US in consideration of these services.
B. Summary of Findings
1. Executive Management Fees
As part of the determination of total applicable fees charged to Zurixx US, Zurixx opted to use a
10.0 percent operating margin metric to calculate applicable executive management fees. The
three-year weighted average interquartile range of the operating margin for comparable
executive management companies extends from 5.3 percent to 12.9 percent with a median of 9.4
percent. The applied operating margin of 10.0 percent is within the arm’s length range of the
identified comparable companies. The applied operating margin of 10.0 percent resulted in an
executive management fee of $1.34 million in FY2017. Details regarding the executive
management fee calculation can be found in Appendix D.
2. Registration Fees
As part of the determination of total applicable fees charged to Zurixx US, Zurixx selected the
median CPA metric to calculate applicable registration fees. The applied CPA of $50.60 resulted
in a total registration fee of $42.41 million in FY2017. Details regarding the calculation of
registration fees can be found in Appendix E.
3. Legal Fees
As part of the determination of total applicable fees charged to Zurixx US, Zurixx selected the
average attorney legal rate to calculate applicable legal fees. The applied rate of $350.00 resulted
in a total legal fee of $.50 million in FY2017. Details regarding this calculation can be found in
Appendix F.
4. Workshop Recruitment Fees
As part of the determination of total applicable fees charged to Zurixx US, Zurixx selected the
median recruitment rate to calculate applicable recruiter fees. The applied rate of 25.1 percent
resulted in a total recruitment fee of $1.26 million in FY2017. Details regarding this calculation
can be found in Appendix G.
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5. Celebrity Management Fees
As part of the determination of total applicable fees charged to Zurixx US, Zurixx selected a 10.0
percent agency rate to calculate applicable management fees. The applied rate of 10.0 percent
resulted in a total agent management fee of $.81 million in FY2017. Details regarding this
calculation can be found in Appendix H.
6. Total Fees
The fees previously described all constitute applicable fees from Dorado to Zurixx US for the
provision of certain sales and executive management services. The methodologies employed
and rate have determined a total median charge of $46.32 million in FY2017. Using the range of
applicable registration fees, the range of total charges extends from $20.74 million to $76.37
million. Actual charges billed by Zurixx in FY2017 totaled $21.14 million. This result is below
the benchmarked fee calculation of $47.19 million and is considered arm’s-length. Details
regarding this calculation can be found in Appendix I.
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Appendix A: Comparable Company Business Descriptions
A. North American Comparable Company Business Descriptions
CRA International, Inc., a consulting company, provides economic, financial, and management
consulting services in the United States, the United Kingdom, and internationally. The company
advises clients on economic and financial matters pertaining to litigation and regulatory
proceedings; and guides corporations through critical business strategy and performance-
related issues. The company’s consulting services include research and analysis, expert
testimony, and support in litigation and regulatory proceedings in the areas of finance,
accounting, economics, insurance, and forensic accounting and investigations to corporate
clients and attorneys. In addition, its management consulting services comprise strategy
development, performance enhancement, corporate strategy and portfolio analysis, estimation
of market demand, new product pricing strategies, valuation of intellectual property and other
assets, assessment of competitors' actions, and analysis of new sources of supply. It serves
various industries, including agriculture; banking and capital markets; chemicals;
communications and media; consumer products; energy; entertainment; financial services;
health care; insurance; life sciences; manufacturing; metals, mining, and materials; oil and gas;
real estate; retail; sports; telecommunications; transportation; and technology. Further, it
develops and markets neural network software tools, as well as provides complementary
application consulting services primarily for electric utilities. CRA International, Inc. was
founded in 1965 and is headquartered in Boston, Massachusetts.
Edgewater Technology, Inc. provides business and technology services, and channel-based
solutions in the United States, Canada, and internationally. It offers digital transformation;
CFO/CIO advisory; business improvement roadmaps; organizational change management;
program/project management; business process rejuvenation and integrated social media
practices; specialized operational, due diligence, and technology management services to
mergers and acquisitions, private equity, and venture capital; and strategic advice, costing,
estimates to complete, and failing or failed programs or project initiatives. The company also
provides independent package selection and request for information or proposal process design
and implementation; domain; technical architecture, roadmaps, and design; strategic
technology selections; data analytics and reporting; custom component design and
implementation; customer intelligence solutions using Web/mobile analytics; cloud
architecture, integration, and phasing solutions; on-going support; and infrastructure
optimization and redesign, disaster recovery, and business continuity specialized design and
assistance services. In addition, it offers product-based consulting services, such as business
transformation through packaged software solutions; enterprise performance management with
Oracle budgeting, planning, consolidation, and strategic finance; big data; enterprise resource
planning with Microsoft Dynamics AX in process and discrete manufacturing verticals;
customer relationship management with Microsoft Dynamics CRM; industry specific platform
and solutions; Microsoft CRM/XRM and specialized custom, as well as blended solutions;
business intelligence analytics; design, development, and introduction of IP; and support and
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training services. Further, the company provides enterprise information management and
analytics services. Edgewater Technology, Inc. was founded in 1992 and is headquartered in
Wakefield, Massachusetts.
FTI Consulting, Inc. provides business advisory services to manage change, mitigate risk, and
resolve disputes worldwide. The company’s Corporate Finance & Restructuring segment
provides turnaround and restructuring, business transformation, interim management,
valuation and financial advisory, transaction, dispute advisory, and tax services, as well as
mergers and acquisitions (M&A), and M&A integration services. Its Forensic and Litigation
Consulting segment offers anti-corruption investigations and compliance, and data and
analytics, as well as compliance, monitoring, and receivership services; cybersecurity, forensic
accounting and advisory, and global risk and investigations practice; and construction
solutions, dispute advisory, intellectual property, trial, business insurance claims, and health
solutions. The company’s Economic Consulting segment provides financial, economic, and
econometric consulting services; business and expert valuation, and expert testimony services;
intellectual property and international arbitration services; economic and statistical analyses
services; services related to public policy and regulated industries, and healthcare economics
and policy; and network and economic impact analysis, and securities litigation and risk
management services. Its Technology segment offers e-discovery management, managed
document review, collections and digital forensics, information governance and compliance,
investigations, and contract intelligence services, as well as e-discovery software. The
company’s Strategic Communications segment provides advice services relating to public
affairs and government relations, M&A crisis communications and special situations, corporate
reputation, people and change, digital and creative communications, capital markets
communications, and strategy consulting and research. FTI Consulting, Inc. was founded in
1982 and is headquartered in Washington, District of Columbia.
Harris Corporation provides technology-based solutions that solve government and
commercial customers’ mission-critical challenges in the United States and internationally. The
company operates in three segments: Communication Systems, Electronic Systems, and Space
and Intelligence Systems. It designs, develops, and manufactures radio communications
products and systems, including single channel ground and airborne radio systems, multiband
manpack and handheld radios, multi-channel manpack and airborne radios, and single-channel
airborne radios, as well as wideband rifleman team, ground, and high frequency manpack
radios. The company also offers vision-enhancing products; wireless communications systems;
and Internet protocol based voice and data communications systems, as well as single-band
land mobile radio terminals and multiband radios comprising a handheld radio and a full-
spectrum mobile radio for vehicles. In addition, it provides electronic warfare, avionics,
command, control, communications, computers, intelligence, surveillance, and reconnaissance
solutions for defense and classified customers; and mission-critical communication systems for
civil and military aviation and other customers. Further, the company offers intelligence, space
protection, geospatial, earth observation, exploration, positioning, navigation and timing, and
environmental solutions using advanced sensors, antennas, and payloads, as well as ground
processing and information analytics for national security, defense, civil and commercial
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customers. Harris Corporation was founded in 1895 and is headquartered in Melbourne,
Florida.
Huron Consulting Group Inc., a professional services firm, provides advisory, technology, and
analytic solutions in the United States and internationally. Its Healthcare segment provides
advisory services in the areas of strategy, care transformation, financial and operational
performance, technology and analytics, and leadership development to national and regional
hospitals, integrated health systems, academic medical centers, community hospitals, and
medical groups. The company’s Education segment offers management consulting and
technology solutions related to business and technology strategy, financial management,
operational and organizational effectiveness, research administration, and regulatory
compliance for higher education institutions and academic medical centers. Its Business
Advisory segment provides enterprise performance management, enterprise resource planning,
business intelligence and analytics, customer relationship management, and data management
services; and capital advisory, transaction advisory, operational improvement, restructuring
and turnaround, valuation, and dispute advisory services. This segment also provides strategic
solutions in the areas of R&D and product strategy commercial segmentation, corporate and
financial strategy, compliance and operations, reimbursement and access strategy, commercial
contracting strategy, fair market value analysis, lifecycle management, litigation and
investigations, government pricing and transparency reporting, auditing and monitoring, and
business process improvement. The company serves healthcare, education, pharmaceutical and
medical device, financial services, energy and utilities, retail, aerospace, automotive,
technology, telecommunications, consumer products, governmental, metals and mining,
engineering and construction, hospitality and gaming, logistics, and manufacturing industries.
Huron Consulting Group Inc. was founded in 2002 and is headquartered in Chicago, Illinois.
Navigant Consulting, Inc. provides professional services to corporate executives and senior
management, corporate counsel, law firms, corporate boards, special committees, and
governmental agencies worldwide. It operates through four segments: Healthcare; Energy;
Financial Services Advisory and Compliance; and Disputes, Forensics and Legal Technology.
The Healthcare segment offers consulting and business process management services to
healthcare providers, payers, and life sciences companies. This segment helps clients respond to
market legislative changes, such as the shift to an outcome and value-based reimbursements
model, ongoing industry consolidation and reorganization, Medicaid expansion, the
implementation of a new electronic health records system, and product planning and
commercialization expertise. The Energy segment provides advisory services to utilities,
governmental agencies, manufacturers, and investors. This segment offers its clients with
advisory solutions in business strategy and planning, distributed energy resources and
renewables, energy efficiency and demand response, and grid modernization, as well as various
benchmarking and research services. The Financial Services Advisory and Compliance segment
provides strategic, operational, valuation, risk management, investigative, and compliance
advisory services to clients primarily in the financial services industry, including financial and
insurance institutions. This segment also offers anti-corruption solutions and anti-money
laundering consulting, litigation support, and tax compliance and valuation services. The
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Disputes, Forensics and Legal Technology segment provides professional services, including
accounting, regulatory, construction, and computer forensic, as well as valuation and economic
analysis. Navigant Consulting, Inc. was founded in 1983 and is headquartered in Chicago,
Illinois.
Resources Connection, Inc. provides business consulting services under the Resources Global
Professionals name in North America, Europe, and the Asia Pacific. The company offers process
transformation and optimization, financial reporting and analysis, technical and operational
accounting, and merger and acquisition due diligence and integration services; new accounting
standards implementation and remediation support services; and audit readiness, and
preparation and response services. It also provides information management services
comprising program and project management, business and technology integration, data
strategy, and business performance management. In addition, the company offers corporate
advisory, strategic and crisis communications, and restructuring services; and governance, risk,
and compliance (GRC) management services that include governance, assessments, auditing
and automation of programs managing regulatory compliance, enterprise risk management,
internal audits, operational risk management, and data security and privacy services. Further, it
provides strategy development, procurement and supplier management, logistics and materials
management, supply chain planning and forecasting, and unique device identification
compliance; and change management, organization development and effectiveness,
employment engagement, compensation and incentive plan strategies and design, and
optimization of human resources technology and operations. Additionally, the company offers
legal and regulatory supporting services for commercial transactions, global compliance
initiatives, law department operations, and law department business strategy and analytics. It
also provides policyIQ, a cloud-based GRC software application. The company was formerly
known as RC Transaction Corp. and changed its name to Resources Connection, Inc. in August
2000. Resources Connection, Inc. was founded in 1996 and is headquartered in Irvine,
California.
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Appendix B: Comparable Company Financials
A. North American Comparable Company Financials
CRA International, Inc. 5 Sheet5!Huron Consulting Group Inc.
Millions USD Millions USD
Description 2015 2016 2017 Description 2015 2016 2017
Revenue 303.6 324.8 370.1 # Revenue 699.0 726.3 732.6
Cost of Goods Sold 207.7 227.4 258.8 # Cost of Goods Sold 401.9 437.6 454.8
Gross Profit 95.9 97.4 111.2 # Gross Profit 297.1 288.7 277.8
Operating Expenses 79.0 78.5 94.6 # Operating Expenses 181.8 191.7 212.1
Operating Profit 16.9 18.9 16.7 # Operating Profit 115.3 97.0 65.6
Operating Margin 5.6% 5.8% 4.5% # Operating Margin 16.5% 13.4% 9.0%
N O P N O P
Edgewater Technology, Inc. 6 Sheet6!Navigant Consulting, Inc.
Millions USD Millions USD
Description 2015 2016 2017 Description 2015 2016 2017
Revenue 109.7 119.9 106.2 # Revenue 833.8 938.7 939.6
Cost of Goods Sold 70.1 73.8 66.5 # Cost of Goods Sold 566.0 627.7 648.5
Gross Profit 39.6 46.2 39.7 # Gross Profit 267.8 311.0 291.2
Operating Expenses 36.1 41.8 43.2 # Operating Expenses 171.1 196.4 194.1
Operating Profit 3.5 4.4 -3.5 # Operating Profit 96.7 114.6 97.0
Operating Margin 3.2% 3.7% -3.3% # Operating Margin 11.6% 12.2% 10.3%
N O P N O P
FTI Consulting, Inc. 7 Sheet7!Resources Connection, Inc.
Millions USD Millions USD
Description 2015 2016 2017 Description 2015 2016 2017
Revenue 1,779.1 1,810.4 1,807.7 # Revenue 598.5 583.4 654.1
Cost of Goods Sold 1,171.4 1,207.0 1,215.6 # Cost of Goods Sold 366.4 362.1 408.1
Gross Profit 607.7 603.4 592.2 # Gross Profit 232.2 221.3 246.1
Operating Expenses 432.7 434.6 429.7 # Operating Expenses 178.3 181.7 199.1
Operating Profit 175.0 168.9 162.5 # Operating Profit 53.9 39.6 46.9
Operating Margin 9.8% 9.3% 9.0% # Operating Margin 9.0% 6.8% 7.2%
N O P
Harris Corporation
Millions USD
Description 2015 2016 2017
Revenue 5,992.0 5,900.0 6,182.0
Cost of Goods Sold 3,818.0 3,734.0 3,931.0
Gross Profit 2,174.0 2,166.0 2,251.0
Operating Expenses 1,099.0 1,035.0 1,079.0
Operating Profit 1,075.0 1,131.0 1,172.0
Operating Margin 17.9% 19.2% 19.0%
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Appendix C: Accept / Reject Matrices
A. North American Comparables – Qualitative Rejections
# Company Name
Accept /
Reject Accept / Reject Reason
1 CRA International, Inc. Accept
2 Edgewater Technology, Inc. Accept
3 FTI Consulting, Inc. Accept
4 Harris Corporation Accept
5 Huron Consulting Group Inc. Accept
6 Navigant Consulting, Inc. Accept
7 Resources Connection, Inc. Accept
8 1-800-FLOWERS.COM, Inc. Reject Qualitative
9 2U, Inc. Reject Qualitative
10 3D Systems Corporation Reject Qualitative
11 3Pea International, Inc. Reject Qualitative
12 A10 Networks, Inc. Reject Qualitative
13 Aaron's, Inc. Reject Qualitative
14 ABM Industries Incorporated Reject Qualitative
15 Absolute Software Corporation Reject Qualitative
16 Acadian Timber Corp. Reject Qualitative
17 Accelerize Inc. Reject Qualitative
18 Acceleware Ltd. Reject Qualitative
19 ACI Worldwide, Inc. Reject Qualitative
20 Ackroo Inc. Reject Qualitative
21 Acorn Energy, Inc. Reject Qualitative
22 Activision Blizzard, Inc. Reject Qualitative
23 AcuityAds Holdings Inc. Reject Qualitative
24 Acxiom Corporation Reject Qualitative
25 Adobe Systems Incorporated Reject Qualitative
26 ADT Inc. Reject Qualitative
27 Advanced Micro Devices, Inc. Reject Qualitative
28 Advantex Marketing International Inc. Reject Qualitative
29 AECOM Reject Qualitative
30 AEON Global Health Corp. Reject Qualitative
31 AeroCentury Corp. Reject Qualitative
32 Aerohive Networks, Inc. Reject Qualitative
33 AFA Protective Systems, Inc. Reject Qualitative
34 Affinion Group Holdings, Inc. Reject Qualitative
35 Agent Information Software, Inc. Reject Qualitative
36 Agilysys, Inc. Reject Qualitative
37 AgJunction Inc. Reject Qualitative
38 Aimia Inc. Reject Qualitative
39 Air Lease Corporation Reject Qualitative
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# Company Name
Accept /
Reject Accept / Reject Reason
40 Aircastle Limited Reject Qualitative
41 AirIQ Inc. Reject Qualitative
42 Akamai Technologies, Inc. Reject Qualitative
43 Alarm.com Holdings, Inc. Reject Qualitative
44 ALJ Regional Holdings, Inc. Reject Qualitative
45 Alliance Creative Group, Inc. Reject Qualitative
46 Alliance Data Systems Corporation Reject Qualitative
47 Allscripts Healthcare Solutions, Inc. Reject Qualitative
48 Alphabet Inc. Reject Qualitative
49 Alphinat Inc. Reject Qualitative
50 Altair Engineering Inc. Reject Qualitative
51 Alteryx, Inc. Reject Qualitative
52 Altice USA, Inc. Reject Qualitative
53 Altium Limited Reject Qualitative
54 Altus Group Limited Reject Qualitative
55 Aly Energy Services, Inc. Reject Qualitative
56 Amber Road, Inc. Reject Qualitative
57 Amdocs Limited Reject Qualitative
58 AMERI Holdings, Inc. Reject Qualitative
59 American Electric Technologies, Inc Reject Qualitative
60 American Riviera Bank Reject Qualitative
61 American Shared Hospital Services Reject Qualitative
62 American Software, Inc. Reject Qualitative
63 AMN Healthcare Services, Inc. Reject Qualitative
64 AMREP Corporation Reject Qualitative
65 AmTrust Financial Services, Inc. Reject Qualitative
66 ANSYS, Inc. Reject Qualitative
67 Apollo Medical Holdings, Inc. Reject Qualitative
68 AppFolio, Inc. Reject Qualitative
69 Appian Corporation Reject Qualitative
70 Applied DNA Sciences, Inc. Reject Qualitative
71 Applied Industrial Technologies, Inc. Reject Qualitative
72 Apptio, Inc. Reject Qualitative
73 Aquantia Corp. Reject Qualitative
74 ARC Document Solutions, Inc. Reject Qualitative
75 Array Networks, Inc. Reject Qualitative
76 Ascent Capital Group, Inc. Reject Qualitative
77 ASGN Incorporated Reject Qualitative
78 Aspen Technology, Inc. Reject Qualitative
79 Astea International Inc. Reject Qualitative
80 Asure Software, Inc. Reject Qualitative
81 athenahealth, Inc. Reject Qualitative
82 Autodesk, Inc. Reject Qualitative
83 Automatic Data Processing, Inc. Reject Qualitative
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# Company Name
Accept /
Reject Accept / Reject Reason
84 AutoWeb, Inc. Reject Qualitative
85 Avalara, Inc. Reject Qualitative
86 Avante Logixx Inc. Reject Qualitative
87 Avaya Holdings Corp. Reject Qualitative
88 Avinger, Inc. Reject Qualitative
89 Avnet, Inc. Reject Qualitative
90 Aware, Inc. Reject Qualitative
91 Axway Software SA Reject Qualitative
92 B. Riley Financial, Inc. Reject Qualitative
93 Bandwidth Inc. Reject Qualitative
94 Barrett Business Services, Inc. Reject Qualitative
95 Benefitfocus, Inc. Reject Qualitative
96 BG Staffing, Inc. Reject Qualitative
97 BGC Partners, Inc. Reject Qualitative
98 Billing Services Group Limited Reject Qualitative
99 BIO-key International, Inc. Reject Qualitative
100 BIOREM Inc. Reject Qualitative
101 Black Box Corporation Reject Qualitative
102 Black Diamond Group Limited Reject Qualitative
103 Black Knight, Inc. Reject Qualitative
104 Blackbaud, Inc. Reject Qualitative
105 BlackBerry Limited Reject Qualitative
106 BlackLine, Inc. Reject Qualitative
107 Blancco Technology Group plc Reject Qualitative
108 Blucora, Inc. Reject Qualitative
109 Blue Line Protection Group, Inc. Reject Qualitative
110 Bluedrop Performance Learning Inc. Reject Qualitative
111 BlueRush Inc. Reject Qualitative
112 BluMetric Environmental Inc. Reject Qualitative
113 Boingo Wireless, Inc. Reject Qualitative
114 Boku, Inc. Reject Qualitative
115 Booking Holdings Inc. Reject Qualitative
116 Booz Allen Hamilton Holding Corporation Reject Qualitative
117 Bottomline Technologies Reject Qualitative
118 Box, Inc. Reject Qualitative
119 Breaking Data Corp. Reject Qualitative
120 Bri-Chem Corp. Reject Qualitative
121 Bridgeline Digital, Inc. Reject Qualitative
122 Brightcove Inc. Reject Qualitative
123 Broadridge Financial Solutions, Inc. Reject Qualitative
124 BroadVision, Inc. Reject Qualitative
125 BSM Technologies Inc. Reject Qualitative
126 BSQUARE Corporation Reject Qualitative
127 BuildingIQ, Inc. Reject Qualitative
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# Company Name
Accept /
Reject Accept / Reject Reason
128 Bulova Technologies Group, Inc. Reject Qualitative
129 Butler National Corporation Reject Qualitative
130 BWX Technologies, Inc. Reject Qualitative
131 CA, Inc. Reject Qualitative
132 CACI International Inc Reject Qualitative
133 Cadence Design Systems, Inc. Reject Qualitative
134 CafePress Inc. Reject Qualitative
135 CAI International, Inc. Reject Qualitative
136 Calian Group Ltd. Reject Qualitative
137 Cambium Learning Group, Inc. Reject Qualitative
138 Carbon Black, Inc. Reject Qualitative
139 Carbonite, Inc. Reject Qualitative
140 CardioComm Solutions, Inc. Reject Qualitative
141 Cardlytics, Inc. Reject Qualitative
142 Cardtronics plc Reject Qualitative
143 Care.com, Inc. Reject Qualitative
144 CareView Communications, Inc. Reject Qualitative
145 CarGurus, Inc. Reject Qualitative
146 Cars.com Inc. Reject Qualitative
147 Cass Information Systems, Inc. Reject Qualitative
148 Castlight Health, Inc. Reject Qualitative
149 CB Financial Services, Inc. Reject Qualitative
150 CBIZ, Inc. Reject Qualitative
151 CCL Industries Inc. Reject Qualitative
152 CCUR Holdings, Inc. Reject Qualitative
153 CDK Global, Inc. Reject Qualitative
154 Centric Health Corporation Reject Qualitative
155 Century Next Financial Corporation Reject Qualitative
156 Cerner Corporation Reject Qualitative
157 Certive Solutions Inc. Reject Qualitative
158 CGI Group Inc. Reject Qualitative
159 ChannelAdvisor Corporation Reject Qualitative
160 Chegg, Inc. Reject Qualitative
161 Chesswood Group Limited Reject Qualitative
162 China Education Resources Inc. Reject Qualitative
163 Cicero Inc. Reject Qualitative
164 Cinedigm Corp. Reject Qualitative
165 Cision Ltd. Reject Qualitative
166 Citrix Systems, Inc. Reject Qualitative
167 Clarocity Corporation Reject Qualitative
168 ClearStar, Inc. Reject Qualitative
169 ClearStream Energy Services Inc. Reject Qualitative
170 CNB Financial Services, Inc. Reject Qualitative
171 Cognizant Technology Solutions Corporation Reject Qualitative
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# Company Name
Accept /
Reject Accept / Reject Reason
172 Collectors Universe Inc. Reject Qualitative
173 Comcast Corporation Reject Qualitative
174 Command Center, Inc. Reject Qualitative
175 Command Security Corporation Reject Qualitative
176 Commvault Systems, Inc. Reject Qualitative
177 Computer Modelling Group Ltd. Reject Qualitative
178 Computer Programs and Systems, Inc. Reject Qualitative
179 Computer Services, Inc. Reject Qualitative
180 Computer Task Group, Incorporated Reject Qualitative
181 comScore, Inc. Reject Qualitative
182 Conduent Incorporated Reject Qualitative
183 Constellation Software Inc. Reject Qualitative
184 Control4 Corporation Reject Qualitative
185 ConvergeOne Holdings, Inc. Reject Qualitative
186 Convergys Corporation Reject Qualitative
187 CoreLogic, Inc. Reject Qualitative
188 Corero Network Security plc Reject Qualitative
189 Cornerstone OnDemand, Inc. Reject Qualitative
190 Cortex Business Solutions Inc. Reject Qualitative
191 CorVel Corporation Reject Qualitative
192 CoStar Group, Inc. Reject Qualitative
193 Coty Inc. Reject Qualitative
194 CounterPath Corporation Reject Qualitative
195 Coupa Software Incorporated Reject Qualitative
196 Credible Labs Inc. Reject Qualitative
197 CreditRiskMonitor.com, Inc. Reject Qualitative
198 Crexendo, Inc. Reject Qualitative
199 Critical Control Energy Services Corp. Reject Qualitative
200 Cross Country Healthcare, Inc. Reject Qualitative
201 CSG Systems International, Inc. Reject Qualitative
202 CSP Inc. Reject Qualitative
203 CVD Equipment Corporation Reject Qualitative
204 Cynergistek, Inc. Reject Qualitative
205 Daily Journal Corporation Reject Qualitative
206 Data Deposit Box Inc. Reject Qualitative
207 Data Storage Corporation Reject Qualitative
208 DATATRAK International, Inc. Reject Qualitative
209 Datawatch Corporation Reject Qualitative
210 DataWind Inc. Reject Qualitative
211 Dealnet Capital Corp. Reject Qualitative
212 Deep Down, Inc. Reject Qualitative
213 Deere & Company Reject Qualitative
214 Destiny Media Technologies Inc. Reject Qualitative
215 Determine, Inc. Reject Qualitative
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# Company Name
Accept /
Reject Accept / Reject Reason
216 Dex Media Holdings, Inc. Reject Qualitative
217 DHI Group, Inc. Reject Qualitative
218 Digimarc Corporation Reject Qualitative
219 Digital Turbine, Inc. Reject Qualitative
220 Discover Financial Services Reject Qualitative
221 Divestco Inc. Reject Qualitative
222 DLH Holdings Corp. Reject Qualitative
223 DMD Digital Health Connections Group Inc. Reject Qualitative
224 Document Security Systems, Inc. Reject Qualitative
225 Dolphin Entertainment, Inc. Reject Qualitative
226 Donnelley Financial Solutions, Inc. Reject Qualitative
227 Dougherty's Pharmacy, Inc. Reject Qualitative
228 Dropbox, Inc. Reject Qualitative
229 Duo World, Inc. Reject Qualitative
230 DXC Technology Company Reject Qualitative
231 DynTek, Inc. Reject Qualitative
232 eBay Inc. Reject Qualitative
233 Ebix, Inc. Reject Qualitative
234 Ecology & Environment, Inc. Reject Qualitative
235 Eco-Stim Energy Solutions, Inc. Reject Qualitative
236 eGain Corporation Reject Qualitative
237 Electronic Arts Inc. Reject Qualitative
238 Elevate Credit, Inc. Reject Qualitative
239 Ellie Mae, Inc. Reject Qualitative
240 Emerald Expositions Events, Inc. Reject Qualitative
241 Endurance International Group Holdings, Inc. Reject Qualitative
242 EnerCare Inc. Reject Qualitative
243 Engagement Labs Inc. Reject Qualitative
244 Enghouse Systems Limited Reject Qualitative
245 Engility Holdings, Inc. Reject Qualitative
246 Enova International, Inc. Reject Qualitative
247 Entravision Communications Corporation Reject Qualitative
248 Envestnet, Inc. Reject Qualitative
249 EPAM Systems, Inc. Reject Qualitative
250 ePlus inc. Reject Qualitative
251 EQ Inc. Reject Qualitative
252 Equifax Inc. Reject Qualitative
253 Espial Group Inc. Reject Qualitative
254 Etsy, Inc. Reject Qualitative
255 Everbridge, Inc. Reject Qualitative
256 Everi Holdings Inc. Reject Qualitative
257 EVERTEC, Inc. Reject Qualitative
258 EVO Payments, Inc. Reject Qualitative
259 Evolent Health, Inc. Reject Qualitative
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# Company Name
Accept /
Reject Accept / Reject Reason
260 Evolving Systems, Inc. Reject Qualitative
261 Evoqua Water Technologies Corp. Reject Qualitative
262 Exantas Capital Corp. Reject Qualitative
263 Exelon Corporation Reject Qualitative
264 ExlService Holdings, Inc. Reject Qualitative
265 Exponent, Inc. Reject Qualitative
266 Exterran Corporation Reject Qualitative
267 F5 Networks, Inc. Reject Qualitative
268 Facebook, Inc. Reject Qualitative
269 FactSet Research Systems Inc. Reject Qualitative
270 Fair Isaac Corporation Reject Qualitative
271 Fairfax Financial Holdings Limited Reject Qualitative
272 FalconStor Software, Inc. Reject Qualitative
273 Fidelity National Information Services, Inc. Reject Qualitative
274 Fiesta Restaurant Group, Inc. Reject Qualitative
275 Finjan Holdings, Inc. Reject Qualitative
276 FireEye, Inc. Reject Qualitative
277 Fiserv, Inc. Reject Qualitative
278 Five9, Inc. Reject Qualitative
279 FleetCor Technologies, Inc. Reject Qualitative
280 FlexShopper, Inc. Reject Qualitative
281 Fluent, Inc. Reject Qualitative
282 FLYHT Aerospace Solutions Ltd. Reject Qualitative
283 ForeScout Technologies, Inc. Reject Qualitative
284 Fortinet, Inc. Reject Qualitative
285 Fortress Transportation and Infrastructure Investors LLC Reject Qualitative
286 Franklin Covey Co. Reject Qualitative
287 Frankly Inc. Reject Qualitative
288 Frontier Communications Corporation Reject Qualitative
289 Gaia, Inc. Reject Qualitative
290 GDI Integrated Facility Services Inc. Reject Qualitative
291 General Cannabis Corp Reject Qualitative
292 General Electric Company Reject Qualitative
293 General Finance Corporation Reject Qualitative
294 Global Eagle Entertainment Inc. Reject Qualitative
295 Global Payments Inc. Reject Qualitative
296 GlobalSCAPE, Inc. Reject Qualitative
297 Glowpoint, Inc. Reject Qualitative
298 Glu Mobile Inc. Reject Qualitative
299 GoDaddy Inc. Reject Qualitative
300 goeasy Ltd. Reject Qualitative
301 GP Strategies Corporation Reject Qualitative
302 Green Dot Corporation Reject Qualitative
303 GreenSky, Inc. Reject Qualitative
Case 2:19-cv-00713-DAK-EJF Document 71-19 Filed 12/13/19 Page 68 of 85
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Economics Partners, LLC
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# Company Name
Accept /
Reject Accept / Reject Reason
304 GrubHub Inc. Reject Qualitative
305 GSE Systems, Inc. Reject Qualitative
306 GTT Communications, Inc. Reject Qualitative
307 Guidewire Software, Inc. Reject Qualitative
308 H&E Equipment Services, Inc. Reject Qualitative
309 Harsco Corporation Reject Qualitative
310 Harte Hanks, Inc. Reject Qualitative
311 Healthcare Services Group, Inc. Reject Qualitative
312 HealthEquity, Inc. Reject Qualitative
313 HealthLynked Corp. Reject Qualitative
314 HealthSpace Data Systems Ltd. Reject Qualitative
315 HealthStream, Inc. Reject Qualitative
316 Heidrick & Struggles International, Inc. Reject Qualitative
317 Helios and Matheson Analytics Inc. Reject Qualitative
318 Her Imports Reject Qualitative
319 Herc Holdings Inc. Reject Qualitative
320 Hertz Global Holdings, Inc. Reject Qualitative
321 Hewlett Packard Enterprise Company Reject Qualitative
322 Hill International, Inc. Reject Qualitative
323 HMS Holdings Corp. Reject Qualitative
324 Home Capital Group Inc. Reject Qualitative
325 hopTo Inc. Reject Qualitative
326 Hortonworks, Inc. Reject Qualitative
327 Houlihan Lokey, Inc. Reject Qualitative
328 HP Inc. Reject Qualitative
329 HubSpot, Inc. Reject Qualitative
330 Hudson Global, Inc Reject Qualitative
331 I.D. Systems, Inc. Reject Qualitative
332 IAC/InterActiveCorp Reject Qualitative
333 IBI Group Inc. Reject Qualitative
334 iCAD, Inc. Reject Qualitative
335 ICF International, Inc. Reject Qualitative
336 IDW Media Holdings, Inc. Reject Qualitative
337 IGEN Networks Corp. Reject Qualitative
338 iLOOKABOUT Corp. Reject Qualitative
339 ImageWare Systems, Inc. Reject Qualitative
340 Imex Systems Inc. Reject Qualitative
341 Immersion Corporation Reject Qualitative
342 Imperva, Inc. Reject Qualitative
343 Indivior PLC Reject Qualitative
344 Information Analysis Incorporated Reject Qualitative
345 Information Services Group, Inc. Reject Qualitative
346 InnerWorkings, Inc. Reject Qualitative
347 Innodata Inc. Reject Qualitative
Case 2:19-cv-00713-DAK-EJF Document 71-19 Filed 12/13/19 Page 69 of 85
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Economics Partners, LLC
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# Company Name
Accept /
Reject Accept / Reject Reason
348 Inogen, Inc. Reject Qualitative
349 Inovalon Holdings, Inc. Reject Qualitative
350 Inpixon Reject Qualitative
351 Inseego Corp. Reject Qualitative
352 Insight Enterprises, Inc. Reject Qualitative
353 Insignia Systems, Inc. Reject Qualitative
354 Insperity, Inc. Reject Qualitative
355 InsPro Technologies Corporation Reject Qualitative
356 Instructure, Inc. Reject Qualitative
357 Integrity Gaming Corp. Reject Qualitative
358 Intellicheck, Inc. Reject Qualitative
359 Intelligent Systems Corporation Reject Qualitative
360 Intellinetics, Inc. Reject Qualitative
361 InterCloud Systems, Inc. Reject Qualitative
362 Intermap Technologies Corporation Reject Qualitative
363 Internap Corporation Reject Qualitative
364 International Business Machines Corporation Reject Qualitative
365 International Paper Company Reject Qualitative
366 Interpace Diagnostics Group, Inc. Reject Qualitative
367 Intersections Inc. Reject Qualitative
368 Intouch Insight Ltd. Reject Qualitative
369 Intrinsyc Technologies Corporation Reject Qualitative
370 Intrusion Inc. Reject Qualitative
371 Intuit Inc. Reject Qualitative
372 Inuvo, Inc. Reject Qualitative
373 ION Geophysical Corporation Reject Qualitative
374 iPass Inc. Reject Qualitative
375 Iridium Communications Inc. Reject Qualitative
376 iSign Solutions Inc. Reject Qualitative
377 Issuer Direct Corporation Reject Qualitative
378 ITEX Corporation Reject Qualitative
379 ITT Inc. Reject Qualitative
380 IZEA Worldwide, Inc. Reject Qualitative
381 j2 Global, Inc. Reject Qualitative
382 Jack Henry & Associates, Inc. Reject Qualitative
383 Jamba, Inc. Reject Qualitative
384 Jefferies Financial Group Inc. Reject Qualitative
385 JetPay Corporation Reject Qualitative
386 John Bean Technologies Corporation Reject Qualitative
387 Johnson & Johnson Reject Qualitative
388 KAR Auction Services, Inc. Reject Qualitative
389 Kelly Services, Inc. Reject Qualitative
390 Kforce Inc. Reject Qualitative
391 Kinaxis Inc. Reject Qualitative
Case 2:19-cv-00713-DAK-EJF Document 71-19 Filed 12/13/19 Page 70 of 85
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Economics Partners, LLC
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# Company Name
Accept /
Reject Accept / Reject Reason
392 Kinsale Capital Group, Inc. Reject Qualitative
393 Korn/Ferry International Reject Qualitative
394 Kratos Defense & Security Solutions, Inc. Reject Qualitative
395 Leaf Group Ltd. Reject Qualitative
396 Leidos Holdings, Inc. Reject Qualitative
397 Liberated Syndication Inc. Reject Qualitative
398 Liberty Broadband Corporation Reject Qualitative
399 Liberty TripAdvisor Holdings, Inc. Reject Qualitative
400 Limelight Networks, Inc. Reject Qualitative
401 Liquidity Services, Inc. Reject Qualitative
402 Live Nation Entertainment, Inc. Reject Qualitative
403 Live Ventures Incorporated Reject Qualitative
404 LivePerson, Inc. Reject Qualitative
405 LiveWorld, Inc. Reject Qualitative
406 LogMeIn, Inc. Reject Qualitative
407 Louisiana-Pacific Corporation Reject Qualitative
408 LSC Communications, Inc. Reject Qualitative
409 Madison County Financial, Inc. Reject Qualitative
410 Magellan Health, Inc. Reject Qualitative
411 Majesco Reject Qualitative
412 MAM Software Group, Inc. Reject Qualitative
413 Manhattan Associates, Inc. Reject Qualitative
414 ManpowerGroup Inc. Reject Qualitative
415 ManTech International Corporation Reject Qualitative
416 Marchex, Inc. Reject Qualitative
417 Marin Software Incorporated Reject Qualitative
418 Marlin Business Services Corp. Reject Qualitative
419 Mastech Digital, Inc. Reject Qualitative
420 Mastercard Incorporated Reject Qualitative
421 Maxar Technologies Ltd. Reject Qualitative
422 MAXIMUS, Inc. Reject Qualitative
423 McGrath RentCorp Reject Qualitative
424 MDC Partners Inc. Reject Qualitative
425 Mediagrif Interactive Technologies Inc. Reject Qualitative
426 Medical Facilities Corporation Reject Qualitative
427 Medical Marijuana, Inc. Reject Qualitative
428 Medical Transcription Billing, Corp. Reject Qualitative
429 Medidata Solutions, Inc. Reject Qualitative
430 Memex Inc. Reject Qualitative
431 Microsoft Corporation Reject Qualitative
432 MicroStrategy Incorporated Reject Qualitative
433 Midwest Holding Inc. Reject Qualitative
434 MINDBODY, Inc. Reject Qualitative
435 Mission Ready Solutions Inc. Reject Qualitative
Case 2:19-cv-00713-DAK-EJF Document 71-19 Filed 12/13/19 Page 71 of 85
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Economics Partners, LLC
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# Company Name
Accept /
Reject Accept / Reject Reason
436 Mitcham Industries, Inc. Reject Qualitative
437 Mitek Systems, Inc. Reject Qualitative
438 Mobile Mini, Inc. Reject Qualitative
439 MobileIron, Inc. Reject Qualitative
440 MobileSmith, Inc. Reject Qualitative
441 Mobivity Holdings Corp. Reject Qualitative
442 Model N, Inc. Reject Qualitative
443 MoneyOnMobile, Inc. Reject Qualitative
444 Monotype Imaging Holdings Inc. Reject Qualitative
445 Moody's Corporation Reject Qualitative
446 Morneau Shepell Inc. Reject Qualitative
447 Morningstar, Inc. Reject Qualitative
448 MSCI Inc. Reject Qualitative
449 Nasdaq, Inc. Reject Qualitative
450 National CineMedia, Inc. Reject Qualitative
451 National Instruments Corporation Reject Qualitative
452 National Oilwell Varco, Inc. Reject Qualitative
453 Natural Gas Services Group, Inc. Reject Qualitative
454 NatureBank Asset Management Inc. Reject Qualitative
455 NCR Corporation Reject Qualitative
456 Net Element, Inc. Reject Qualitative
457 NetApp, Inc. Reject Qualitative
458 Netlist, Inc. Reject Qualitative
459 NetScout Systems, Inc. Reject Qualitative
460 NetSol Technologies, Inc. Reject Qualitative
461 New Relic, Inc. Reject Qualitative
462 NexJ Systems Inc. Reject Qualitative
463 NIC Inc. Reject Qualitative
464 Noble Iron Inc. Reject Qualitative
465 NTG Clarity Networks Inc. Reject Qualitative
466 Nuance Communications, Inc. Reject Qualitative
467 Nutanix, Inc. Reject Qualitative
468 Okta, Inc. Reject Qualitative
469 Omnicell, Inc. Reject Qualitative
470 Omnicom Group Inc. Reject Qualitative
471 OmniComm Systems, Inc. Reject Qualitative
472 On Deck Capital, Inc. Reject Qualitative
473 ONEnergy Inc. Reject Qualitative
474 ONEOK, Inc. Reject Qualitative
475 OneSpan Inc. Reject Qualitative
476 OneView Group plc Reject Qualitative
477 Open Text Corporation Reject Qualitative
478 OptimizeRx Corporation Reject Qualitative
479 Optiva Inc. Reject Qualitative
Case 2:19-cv-00713-DAK-EJF Document 71-19 Filed 12/13/19 Page 72 of 85
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Economics Partners, LLC
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# Company Name
Accept /
Reject Accept / Reject Reason
480 Oracle Corporation Reject Qualitative
481 Orion Group Holdings, Inc. Reject Qualitative
482 Palo Alto Networks, Inc. Reject Qualitative
483 Pandora Media, Inc. Reject Qualitative
484 PAR Technology Corporation Reject Qualitative
485 Pareteum Corporation Reject Qualitative
486 Park City Group, Inc. Reject Qualitative
487 PASSUR Aerospace, Inc. Reject Qualitative
488 Paycom Software, Inc. Reject Qualitative
489 Paylocity Holding Corporation Reject Qualitative
490 PayPal Holdings, Inc. Reject Qualitative
491 PDF Solutions, Inc. Reject Qualitative
492 pdvWireless, Inc. Reject Qualitative
493 PeerStream, Inc. Reject Qualitative
494 Pegasystems Inc. Reject Qualitative
495 PennyMac Financial Services, Inc. Reject Qualitative
496 People Corporation Reject Qualitative
497 People's Utah Bancorp Reject Qualitative
498 Perceptron, Inc. Reject Qualitative
499 Perficient, Inc. Reject Qualitative
500 Performant Financial Corporation Reject Qualitative
501 Perspecta Inc. Reject Qualitative
502 PFSweb, Inc. Reject Qualitative
503 Pharma-Bio Serv, Inc. Reject Qualitative
504 Pinnacle Bank Reject Qualitative
505 Pivot Technology Solutions, Inc. Reject Qualitative
506 Points International Ltd. Reject Qualitative
507 Posera Ltd. Reject Qualitative
508 PRA Group, Inc. Reject Qualitative
509 Precipio, Inc. Reject Qualitative
510 Premier, Inc. Reject Qualitative
511 Presidio, Inc. Reject Qualitative
512 Priority Technology Holdings, Inc. Reject Qualitative
513 Professional Diversity Network, Inc. Reject Qualitative
514 Progress Software Corporation Reject Qualitative
515 ProMetic Life Sciences Inc. Reject Qualitative
516 ProntoForms Corporation Reject Qualitative
517 Proofpoint, Inc. Reject Qualitative
518 Propel Media, Inc. Reject Qualitative
519 PROS Holdings, Inc. Reject Qualitative
520 PTC Inc. Reject Qualitative
521 Q2 Holdings, Inc. Reject Qualitative
522 QAD Inc. Reject Qualitative
523 Quality Systems, Inc. Reject Qualitative
Case 2:19-cv-00713-DAK-EJF Document 71-19 Filed 12/13/19 Page 73 of 85
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Economics Partners, LLC
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# Company Name
Accept /
Reject Accept / Reject Reason
524 Qualys, Inc. Reject Qualitative
525 Quest Solution, Inc. Reject Qualitative
526 QuinStreet, Inc. Reject Qualitative
527 Qumu Corporation Reject Qualitative
528 Quorum Health Corporation Reject Qualitative
529 Quorum Information Technologies Inc. Reject Qualitative
530 QuoteMedia, Inc. Reject Qualitative
531 Quotient Technology Inc. Reject Qualitative
532 R1 RCM Inc. Reject Qualitative
533 Radisys Corporation Reject Qualitative
534 Rapid7, Inc. Reject Qualitative
535 Razer Inc. Reject Qualitative
536 RCM Technologies, Inc. Reject Qualitative
537 Real Matters Inc. Reject Qualitative
538 RealNetworks, Inc. Reject Qualitative
539 RealPage, Inc. Reject Qualitative
540 Red Hat, Inc. Reject Qualitative
541 Red Violet, Inc. Reject Qualitative
542 Regional Management Corp. Reject Qualitative
543 Reis, Inc. Reject Qualitative
544 Remark Holdings, Inc. Reject Qualitative
545 Rennova Health, Inc. Reject Qualitative
546 RenoWorks Software Inc. Reject Qualitative
547 Rent-A-Center, Inc. Reject Qualitative
548 Research Solutions, Inc. Reject Qualitative
549 RewardStream Solutions Inc. Reject Qualitative
550 RhythmOne plc Reject Qualitative
551 Ribbon Communications Inc. Reject Qualitative
552 Rimini Street, Inc. Reject Qualitative
553 RingCentral, Inc. Reject Qualitative
554 Ritchie Bros. Auctioneers Incorporated Reject Qualitative
555 Robert Half International Inc. Reject Qualitative
556 Rocky Mountain Dealerships Inc. Reject Qualitative
557 Rollins, Inc. Reject Qualitative
558 Rosetta Stone Inc. Reject Qualitative
559 Route1 Inc. Reject Qualitative
560 RSI International Systems Inc. Reject Qualitative
561 Rubicon Technology, Inc. Reject Qualitative
562 S&P Global Inc. Reject Qualitative
563 Sabre Corporation Reject Qualitative
564 SailPoint Technologies Holdings, Inc. Reject Qualitative
565 salesforce.com, inc. Reject Qualitative
566 Salon Media Group, Inc. Reject Qualitative
567 Sandstorm Gold Ltd. Reject Qualitative
Case 2:19-cv-00713-DAK-EJF Document 71-19 Filed 12/13/19 Page 74 of 85
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Economics Partners, LLC
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# Company Name
Accept /
Reject Accept / Reject Reason
568 Sangoma Technologies Corporation Reject Qualitative
569 SBT Bancorp, Inc. Reject Qualitative
570 Schneider National, Inc. Reject Qualitative
571 Science Applications International Corporation Reject Qualitative
572 SeaChange International, Inc. Reject Qualitative
573 SendGrid, Inc. Reject Qualitative
574 Sequential Brands Group, Inc. Reject Qualitative
575 ServiceMaster Global Holdings, Inc. Reject Qualitative
576 ServiceNow, Inc. Reject Qualitative
577 ServiceSource International, Inc. Reject Qualitative
578 SharpSpring, Inc. Reject Qualitative
579 Shopify Inc. Reject Qualitative
580 ShotSpotter, Inc. Reject Qualitative
581 Shutterfly, Inc. Reject Qualitative
582 Shutterstock, Inc. Reject Qualitative
583 Sienna Senior Living Inc. Reject Qualitative
584 SilverSun Technologies, Inc. Reject Qualitative
585 Simulations Plus, Inc. Reject Qualitative
586 SITO Mobile, Ltd. Reject Qualitative
587 Skkynet Cloud Systems, Inc. Reject Qualitative
588 SLM Corporation Reject Qualitative
589 Smart Employee Benefits Inc. Reject Qualitative
590 SMG Industries Inc. Reject Qualitative
591 Smith Micro Software, Inc. Reject Qualitative
592 Snap Inc. Reject Qualitative
593 Snipp Interactive Inc. Reject Qualitative
594 Social Reality, Inc. Reject Qualitative
595 Solaris Oilfield Infrastructure, Inc. Reject Qualitative
596 Solium Capital Inc. Reject Qualitative
597 Sonic Foundry, Inc. Reject Qualitative
598 Sonoco Products Company Reject Qualitative
599 Sonos, Inc. Reject Qualitative
600 Sotheby's Reject Qualitative
601 SPAR Group, Inc. Reject Qualitative
602 Spectra Systems Corporation Reject Qualitative
603 Sphere 3D Corp. Reject Qualitative
604 Spindletop Oil & Gas Co. Reject Qualitative
605 Spine Injury Solutions, Inc. Reject Qualitative
606 Splunk Inc. Reject Qualitative
607 SPS Commerce, Inc. Reject Qualitative
608 Square, Inc. Reject Qualitative
609 SS&C Technologies Holdings, Inc. Reject Qualitative
610 Staffing 360 Solutions, Inc. Reject Qualitative
611 Stamps.com Inc. Reject Qualitative
Case 2:19-cv-00713-DAK-EJF Document 71-19 Filed 12/13/19 Page 75 of 85
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Economics Partners, LLC
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# Company Name
Accept /
Reject Accept / Reject Reason
612 Stantec Inc. Reject Qualitative
613 StarTek, Inc. Reject Qualitative
614 Steel Connect, Inc. Reject Qualitative
615 Stericycle, Inc. Reject Qualitative
616 Strad Energy Services Ltd. Reject Qualitative
617 Streamline Health Solutions, Inc. Reject Qualitative
618 Superior Energy Services, Inc. Reject Qualitative
619 Support.com, Inc. Reject Qualitative
620 Switch, Inc. Reject Qualitative
621 SWK Holdings Corporation Reject Qualitative
622 Sykes Enterprises, Incorporated Reject Qualitative
623 Sylogist Ltd. Reject Qualitative
624 Symantec Corporation Reject Qualitative
625 Symbility Solutions Inc. Reject Qualitative
626 Synacor, Inc. Reject Qualitative
627 Synchronoss Technologies, Inc. Reject Qualitative
628 SYNNEX Corporation Reject Qualitative
629 Synopsys, Inc. Reject Qualitative
630 Syntel, Inc. Reject Qualitative
631 Table Trac, Inc. Reject Qualitative
632 Tableau Software, Inc. Reject Qualitative
633 Tabula Rasa HealthCare, Inc. Reject Qualitative
634 Take-Two Interactive Software, Inc. Reject Qualitative
635 Talos Energy Inc. Reject Qualitative
636 Tangelo Games Corp. Reject Qualitative
637 Tapinator, Inc. Reject Qualitative
638 Team, Inc. Reject Qualitative
639 TechTarget, Inc. Reject Qualitative
640 Tecsys Inc. Reject Qualitative
641 Teladoc Health, Inc. Reject Qualitative
642 Telaria, Inc. Reject Qualitative
643 Telenav, Inc. Reject Qualitative
644 Teradata Corporation Reject Qualitative
645 Tervita Corporation Reject Qualitative
646 Tetra Tech, Inc. Reject Qualitative
647 The Boeing Company Reject Qualitative
648 The Brink's Company Reject Qualitative
649 The Caldwell Partners International Inc. Reject Qualitative
650 The Castle Group, Inc. Reject Qualitative
651 The Descartes Systems Group Inc Reject Qualitative
652 The Dun & Bradstreet Corporation Reject Qualitative
653 The Hackett Group, Inc. Reject Qualitative
654 The Hain Celestial Group, Inc. Reject Qualitative
655 The Interpublic Group of Companies, Inc. Reject Qualitative
Case 2:19-cv-00713-DAK-EJF Document 71-19 Filed 12/13/19 Page 76 of 85
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Economics Partners, LLC
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# Company Name
Accept /
Reject Accept / Reject Reason
656 The KeyW Holding Corporation Reject Qualitative
657 The Meet Group, Inc. Reject Qualitative
658 The Pulse Network, Inc. Reject Qualitative
659 The RMR Group Inc. Reject Qualitative
660 The Rubicon Project, Inc. Reject Qualitative
661 The Trade Desk, Inc. Reject Qualitative
662 The Ultimate Software Group, Inc. Reject Qualitative
663 theScore, Inc. Reject Qualitative
664 TheStreet, Inc. Reject Qualitative
665 TiVo Corporation Reject Qualitative
666 TOMI Environmental Solutions, Inc. Reject Qualitative
667 Total Energy Services Inc. Reject Qualitative
668 Total System Services, Inc. Reject Qualitative
669 Track Group, Inc. Reject Qualitative
670 TrackX Holdings Inc. Reject Qualitative
671 Trakopolis IoT Corp. Reject Qualitative
672 TransUnion Reject Qualitative
673 Travelzoo Reject Qualitative
674 Trilogy International Partners Inc. Reject Qualitative
675 TriNet Group, Inc. Reject Qualitative
676 TripAdvisor, Inc. Reject Qualitative
677 TrueBlue, Inc. Reject Qualitative
678 TrueCar, Inc. Reject Qualitative
679 Trxade Group, Inc. Reject Qualitative
680 TSR, Inc. Reject Qualitative
681 TSS, Inc. Reject Qualitative
682 TTEC Holdings, Inc. Reject Qualitative
683 Tucows Inc. Reject Qualitative
684 Twilio Inc. Reject Qualitative
685 Twitter, Inc. Reject Qualitative
686 Two Rivers Financial Group, Inc. Reject Qualitative
687 Tyler Technologies, Inc. Reject Qualitative
688 Ubiquiti Networks, Inc. Reject Qualitative
689 Uniserve Communications Corporation Reject Qualitative
690 Unisys Corporation Reject Qualitative
691 United Parcel Service, Inc. Reject Qualitative
692 United Rentals, Inc. Reject Qualitative
693 UpSnap, Inc. Reject Qualitative
694 UrtheCast Corp. Reject Qualitative
695 US Metro Bank Reject Qualitative
696 USA Technologies, Inc. Reject Qualitative
697 usell.com, Inc. Reject Qualitative
698 Varonis Systems, Inc. Reject Qualitative
699 Vectrus, Inc. Reject Qualitative
Case 2:19-cv-00713-DAK-EJF Document 71-19 Filed 12/13/19 Page 77 of 85
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Economics Partners, LLC
www.econpartners.com
# Company Name
Accept /
Reject Accept / Reject Reason
700 Veeva Systems Inc. Reject Qualitative
701 Verint Systems Inc. Reject Qualitative
702 VeriSign, Inc. Reject Qualitative
703 Verisk Analytics, Inc. Reject Qualitative
704 Veritone, Inc. Reject Qualitative
705 Vertical Computer Systems, Inc. Reject Qualitative
706 Viad Corp Reject Qualitative
707 Vigil Health Solutions Inc. Reject Qualitative
708 VIQ Solutions Inc. Reject Qualitative
709 VirnetX Holding Corp Reject Qualitative
710 VirTra, Inc. Reject Qualitative
711 Virtusa Corporation Reject Qualitative
712 Visa Inc. Reject Qualitative
713 Vobile Group Limited Reject Qualitative
714 Volt Information Sciences, Inc. Reject Qualitative
715 Walker & Dunlop, Inc. Reject Qualitative
716 Web.com Group, Inc. Reject Qualitative
717 Wesco Aircraft Holdings, Inc. Reject Qualitative
718 WesternOne Inc. Reject Qualitative
719 WEX Inc. Reject Qualitative
720 Where Food Comes From, Inc. Reject Qualitative
721 WidePoint Corporation Reject Qualitative
722 Wilhelmina International, Inc. Reject Qualitative
723 Willis Lease Finance Corporation Reject Qualitative
724 Winmark Corporation Reject Qualitative
725 Wistron Information Technology & Services Corporation Reject Qualitative
726 Wizard World, Inc. Reject Qualitative
727 Woodlands Financial Services Company Reject Qualitative
728 Workday, Inc. Reject Qualitative
729 Workiva Inc. Reject Qualitative
730 Worldpay, Inc. Reject Qualitative
731 WSP Global Inc. Reject Qualitative
732 Xebec Adsorption Inc. Reject Qualitative
733 XO Group Inc. Reject Qualitative
734 Yelp Inc. Reject Qualitative
735 Yew Bio-Pharm Group, Inc. Reject Qualitative
736 Yext, Inc. Reject Qualitative
737 Zedcor Energy Inc. Reject Qualitative
738 Zedge, Inc. Reject Qualitative
739 Zendesk, Inc. Reject Qualitative
740 Zillow Group, Inc. Reject Qualitative
741 Zix Corporation Reject Qualitative
742 ZoomerMedia Limited Reject Qualitative
743 Zscaler, Inc. Reject Qualitative
Case 2:19-cv-00713-DAK-EJF Document 71-19 Filed 12/13/19 Page 78 of 85
Page | 78
Economics Partners, LLC
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# Company Name
Accept /
Reject Accept / Reject Reason
744 Zynga Inc. Reject Qualitative
Case 2:19-cv-00713-DAK-EJF Document 71-19 Filed 12/13/19 Page 79 of 85
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Economics Partners, LLC
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Appendix D: Construction of Executive Management Fees to Zurixx US
Executive Management Fees Charge Notes FY2017
FY2017 Operating Costs:
Payroll & Related Benefits 1,216,524$
Total Operating Costs: (a) 1,216,524$
Exectuive Management Markup: (b) 10.0%
Markup Amount (c)=(a)*(b) 121,652$
FY 2017 Charge with Markup: (d)=(a)+(c) 1,338,176$
FY 2017 Monthly Charge with Markup: (e)=(d)/12 111,515$
Case 2:19-cv-00713-DAK-EJF Document 71-19 Filed 12/13/19 Page 80 of 85
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Economics Partners, LLC
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Appendix E: Construction of Registration Fees to Zurixx US
Zurixx, LLC.Registration Fees Calculation
Assumptions:
LQ Cust. Acquisition Rate/Head: 22.10$ (a)
Median Cust. Acquisition Rate/Head: 50.60$ (b)
UQ Cust. Acquisition Rate/Head: 86.45$ (c)
Data Schedule Notes 1/31/2017 2/28/2017 3/31/2017 4/30/2017 5/31/2017 6/30/2017 7/31/2017 8/31/2017 9/30/2017 10/31/2017 11/30/2017 12/31/2017 FY2017
Preview Event Registrants
RE Registrants 41,491 28,596 25,776 37,506 33,855 30,527 44,780 35,568 34,977 30,737 23,386 19,063 386,262
DJ Registrants 21,990 29,662 38,362 29,548 40,749 35,257 48,452 39,921 52,377 54,679 22,846 38,203 452,046
Total Registrants (d) 63,481 58,258 64,138 67,054 74,604 65,784 93,232 75,489 87,354 85,416 46,232 57,266 838,308
Fee Schedule Notes 1/31/2017 2/28/2017 3/31/2017 4/30/2017 5/31/2017 6/30/2017 7/31/2017 8/31/2017 9/30/2017 10/31/2017 11/30/2017 12/31/2017 FY2017
Lower Quartile Registration Fees (a)*(d) 1,402,930 1,402,930 1,402,930 1,402,930 1,402,930 1,402,930 1,402,930 1,402,930 1,402,930 1,402,930 1,402,930 1,402,930 16,835,161
Median Registration Fees (b)*(d) 3,211,821 2,947,564 3,245,062 3,392,597 3,774,589 3,328,341 4,717,073 3,819,366 4,419,676 4,321,623 2,339,108 2,897,373 42,414,193
Upper Quartile Registration Fees (c)*(d) 5,487,774 5,036,258 5,544,570 5,796,651 6,449,329 5,686,862 8,059,673 6,525,835 7,551,535 7,384,000 3,996,641 4,950,503 72,469,631
Case 2:19-cv-00713-DAK-EJF Document 71-19 Filed 12/13/19 Page 81 of 85
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Economics Partners, LLC
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Appendix F: Construction of Legal Fees to Zurixx US
Zurixx, LLC.Legal Fees Calculation
Assumptions:
Average Legal Attorney Hourly Rate: 357.50$ (a)
Legal Hours per Series/Brand: 5 (b)
Data Schedule Notes 1/31/2017 2/28/2017 3/31/2017 4/30/2017 5/31/2017 6/30/2017 7/31/2017 8/31/2017 9/30/2017 10/31/2017 11/30/2017 12/31/2017 FY2017
Series Counts (1)
RE Count 18 19 16 17 15 15 20 18 21 14 13 17 203
DJ Count 2 5 5 6 6 6 10 8 10 9 6 5 78
Total Series (c) 20 24 21 23 21 21 30 26 31 23 19 22 281
Fee Schedule Notes 1/31/2017 2/28/2017 3/31/2017 4/30/2017 5/31/2017 6/30/2017 7/31/2017 8/31/2017 9/30/2017 10/31/2017 11/30/2017 12/31/2017 FY2017
Total Series Hours (d)=(b)*(c) 100 120 105 115 105 105 150 130 155 115 95 110 1,405
Total Legal Fees (a)*(d) 35,750$ 42,900$ 37,538$ 41,113$ 37,538$ 37,538$ 53,625$ 46,475$ 55,413$ 41,113$ 33,963$ 39,325$ 502,288$
Notes
(1) A series consists of multiple events held during a given week at particular geographic locations
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Appendix G: Construction of Workshop Recruitment Fees to Zurixx US
Recruitment Fee Calculation (1) Notes FY2017
Average Headhunter Salary (Annual) (a) 250,000$
Annual Recruitment Speakers Employed (b) 20
Total Headhunter Annual Cost (c)=(a)*(b) 5,000,000$
Headhunter Rate (d) 25.1%
Total Annual Recruitment Fee (e)=(c)*(d) 1,255,000$
Total Monthly Recruitment Fee (f)=(e)/12 104,583$
Notes
(1) Avg. Headhunter Salary and Speakers Employed estimates provided by Zurixx Management
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Appendix H: Construction of Celebrity Management Fees to Zurixx US
Zurixx, LLC.Celebrity Management Fees Calculation
Assumptions:
Celebrity Commission Rates (FE Rate) (1) 5.0% (a)
Celebrity Commission Rates (ME Rate) (1) 5.0% (b)
Celebrity Commission Rates (BE Rate) (1) 2.5% (c)
Celebrity Management Rate: 10.0% (d)
Celebrity Fixed Fee / Event (1) 10,000$ (e)
Data Schedule Notes 1/31/2017 2/28/2017 3/31/2017 4/30/2017 5/31/2017 6/30/2017 7/31/2017 8/31/2017 9/30/2017 10/31/2017 11/30/2017 12/31/2017 FY2017
FE - Front End
RE Gross Sales (f) 1,212,501 841,268 1,003,500 1,091,670 1,050,810 1,248,294 907,904 1,171,028 1,073,074 1,117,219 1,075,392 733,883 12,526,542
DJ Gross Sales (g) 279,540 601,958 764,926 999,403 994,914 1,028,527 1,508,456 1,200,558 1,224,034 1,112,418 1,049,100 475,596 11,239,430
FE Celebrity Compensation (h)={(f)+(g)}*(a) 74,602$ 72,161$ 88,421$ 104,554$ 102,286$ 113,841$ 120,818$ 118,579$ 114,855$ 111,482$ 106,225$ 60,474$ 1,188,299$
ME - 2nd Event - Middle End
RE Gross Sales (f) 4,023,365 4,007,792 2,244,571 3,092,012 2,915,073 3,557,119 3,880,904 3,791,334 2,584,019 4,134,059 2,592,748 2,945,106 39,768,102
DJ Gross Sales (g) 626,722 985,871 1,351,877 2,848,966 2,634,218 2,610,715 4,158,603 3,388,915 2,529,570 3,556,570 2,930,704 1,616,351 29,239,082
ME Celebrity Compensation (i)={(f)+(g)}*(b) 232,504$ 249,683$ 179,822$ 297,049$ 277,465$ 308,392$ 401,975$ 359,012$ 255,679$ 384,531$ 276,173$ 228,073$ 3,450,359$
BE - Backend - Telesales
RE Gross Sales (f) 1,260,087 1,704,942 1,684,214 1,677,909 1,913,959 1,292,695 1,299,200 1,525,613 1,263,100 1,097,028 1,669,128 1,755,406 18,143,280
DJ Gross Sales (g) 44,327 133,384 444,947 309,997 549,101 796,568 724,416 721,374 756,826 757,332 745,125 625,267 6,608,664$
BE Celebrity Compensation (j)={(f)+(g)}*(c) 32,610$ 45,958$ 53,229$ 49,698$ 61,577$ 52,232$ 50,590$ 56,175$ 50,498$ 46,359$ 60,356$ 59,517$ 618,799$
Series Counts (2)
RE Count 18 19 16 17 15 15 20 18 21 14 13 17 203
DJ Count 2 5 5 6 6 6 10 8 10 9 6 5 78
Total Series (k) 20 24 21 23 21 21 30 26 31 23 19 22 281
Fee Schedule Notes 1/31/2017 2/28/2017 3/31/2017 4/30/2017 5/31/2017 6/30/2017 7/31/2017 8/31/2017 9/30/2017 10/31/2017 11/30/2017 12/31/2017 FY2017
Total FE, ME & BE Compensation (l)=(h)+(i)+(j) 339,717$ 367,803 321,473 451,300 441,327 474,464 573,384 533,766 421,033 542,372 442,754 348,064 5,257,456$
Total Celebrity Series Compensation (m)=(k)*(e) 200,000$ 240,000 210,000 230,000 210,000 210,000 300,000 260,000 310,000 230,000 190,000 220,000 2,810,000$
Total Celebrity Compensation (n)=(l)+(m) 539,717$ 607,803$ 531,473$ 681,300$ 651,327$ 684,464$ 873,384$ 793,766$ 731,033$ 772,372$ 632,754$ 568,064$ 8,067,456$
Total Celebrity Management Fee (o)=(n)*(d) 53,972$ 60,780$ 53,147$ 68,130$ 65,133$ 68,446$ 87,338$ 79,377$ 73,103$ 77,237$ 63,275$ 56,806$ 806,746$
Notes
(1) Celebrity commission rates and fixed fees provided by Zurixx management based on internal agreements with celebrities
(2) A series consists of multiple events held during a given week at particular geographic locations. A celebrity will typically visit once per series.
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Appendix I: Construction of Total Fees to Zurixx US
Zurixx, LLC.Total Fees Calculation
Fee Schedule 1/31/2017 2/28/2017 3/31/2017 4/30/2017 5/31/2017 6/30/2017 7/31/2017 8/31/2017 9/30/2017 10/31/2017 11/30/2017 12/31/2017 FY2017
Total Gross Sales 7,664,542$ 8,790,507$ 7,846,035$ 10,616,203$ 10,244,622$ 11,304,791$ 12,709,483$ 11,917,822$ 9,819,812$ 11,836,625$ 10,562,373$ 8,331,609$ 121,644,423$
Total Net Sales 5,403,619$ 6,404,068$ 5,592,774$ 7,610,516$ 6,948,553$ 7,502,447$ 8,072,335$ 7,905,564$ 6,361,745$ 7,451,010$ 7,099,838$ 6,000,600$ 82,353,070$
Lower Quartile Registration Fees 1,402,930 1,402,930 1,402,930 1,402,930 1,402,930 1,402,930 1,402,930 1,402,930 1,402,930 1,402,930 1,402,930 1,402,930 16,835,161
Median Registration Fees 3,211,821 2,947,564 3,245,062 3,392,597 3,774,589 3,328,341 4,717,073 3,819,366 4,419,676 4,321,623 2,339,108 2,897,373 42,414,193
Upper Quartile Registration Fees 5,487,774 5,036,258 5,544,570 5,796,651 6,449,329 5,686,862 8,059,673 6,525,835 7,551,535 7,384,000 3,996,641 4,950,503 72,469,631
Total Legal Fees 35,750 42,900 37,538 41,113 37,538 37,538 53,625 46,475 55,413 41,113 33,963 39,325 502,288
Headhunter Recruitment Fee 104,583 104,583 104,583 104,583 104,583 104,583 104,583 104,583 104,583 104,583 104,583 104,583 1,255,000
Total Celebrity Management Fee 53,972 60,780 53,147 68,130 65,133 68,446 87,338 79,377 73,103 77,237 63,275 56,806 806,746
Executive Management Fee 111,515 111,515 111,515 111,515 111,515 111,515 111,515 111,515 111,515 111,515 111,515 111,515 1,338,176
LQ Total Fees 1,708,750$ 1,722,708$ 1,709,713$ 1,728,271$ 1,721,698$ 1,725,012$ 1,759,991$ 1,744,880$ 1,747,544$ 1,737,378$ 1,716,266$ 1,715,159$ 20,737,370$
Median Total Fees 3,517,641$ 3,267,342$ 3,551,845$ 3,717,938$ 4,093,358$ 3,650,423$ 5,074,134$ 4,161,316$ 4,764,289$ 4,656,070$ 2,652,444$ 3,209,603$ 46,316,402$
UQ Total Fees 5,793,593$ 5,356,037$ 5,851,353$ 6,121,991$ 6,768,098$ 6,008,944$ 8,416,735$ 6,867,785$ 7,896,149$ 7,718,447$ 4,309,977$ 5,262,732$ 76,371,840$
Case 2:19-cv-00713-DAK-EJF Document 71-19 Filed 12/13/19 Page 85 of 85