GUAM VISITORS BUREAU 2018 ANNUAL REPORT

DESTINATION DEVELOPMENT | MARKETING | RESEARCH & STATISTICSFINANCIALS | MEMBERSHIP DIRECTORY | GUAM EVENTS CALENDAR

Take a Swing!#instaguam

Governor & Lt. Governor’sMessage 2

Senator's Message 3Chairman’s Messageand Board of Directors 4Management’s Discussion& Analysis 6Management & StaffOrganizational Chart 10

Destination Development 12

FY2018 Timeline/Milestones 22

Marketing Department 24

Research & Statistics 42

Financial Summary 52

The HOT Bond 53

Financial Statements 54

Membership Directory 56

GVB Signature Events 64

CONTENTS

MESSAGE FROM THEOFFICE OF THE GOVERNOR AND THE LT. GOVERNOR

Buenas yan Håfa Adai!

Bert Unpingco, fondly remembered as Guam’s “Mr. Tourism,” was truly a visionary. He dreamt of developing our island into a world class tourist destination. We have him to thank for laying the building blocks for Guam’s leading industry.

Fiscal Year 2018 was the second best for Guam tourism boasting 1.52 million visitors. This is no accident. We continue to break records thanks to the tireless efforts by the Guam Visitors Bureau. We also commend the hardworking men and women in our hospitality industry. They work the frontlines for our tourism market, and they help promote the Håfa Adai spirit we have become world famous for.

We congratulate the Guam Visitors Bureau! Tourism generates $1.75 billion for our local economy and supports over 21,000 jobs. The Tourist Attraction Fund is also vital to supporting agencies like the Department of Parks and Recreation, the Guam Police Department, the Mayors Council of Guam, and several non-profit organizations whose mission is to perpetuate Guam’s culture and way of life.

Biba, Guam Visitors Bureau! Biba Guam!

LOURDES A. LEON GUERREROMaga’hågan GuåhanGovernor of Guam

JOSHUA F. TENORIOSigundo Maga’låhen GuåhanLt. Governor of Guam

2

MESSAGE FROM THE CHAIRWOMAN,35TH GUAM LEGISLATURECOMMITTEE ON HEALTH, TOURISM, MILITARY AFFAIRSAND SENIOR CITIZENS

Buenas yan Håfa Adai!

The Guam Visitors Bureau is a key pillar not only for Guam’s economy but also in regard to the promotion and protection of our culture and our island. Guam Visitors Bureau is made up of dedicated employees, visitor industry members, and leaders in our community. Under GVB’s leadership, visitor industry partners and residents of Guam have succeeded in meeting the challenges of an ever-changing industry and world, while building a sound foundation for the quality of life for all.

Thanks to the Guam Visitors Bureau, tourism has flourished with 1.52 million visitor arrivals in 2018. GVB works tirelessly to ensure our visitors enjoy their time on Guam, with a goal of increasing repeat visitors and enticing new visitors from new markets.

Si Yu’os Ma’åse’ to all the employees at GVB, our visitor industry partners, and all our people for caring for our island, promoting Guam’s uniqueness and beauty, and welcoming our visitors from all over the world.

SENATOR THERESE M. TERLAJEChairwoman, 35th Guam LegislatureCommittee on Health, Tourism,Military Affairs and Senior Citizens

3

MESSAGE FROM THECHAIRMAN OF THE BOARD

P. SONNY ADAChairmanGVB Board of Directors

Håfa Adai!

On behalf of our Board of Directors, as well as the team of professionals at the Guam Visitors Bureau, it is with great pleasure that we present the Fiscal Year 2018 Annual Report.

It’s good to return to the tourism industry once again as your board chairman in a time when the Bureau is achieving record-breaking arrivals. I am not surprised that Fiscal Year 2018 was the second best in our tourism history for total visitor arrivals. The Bureau has worked very hard to increase airline seat capacity and execute award-winning campaigns such as #instaGuam to really drive and develop our source visitor markets. As so much has changed in our industry and around our region, the Bureau must understand and respond to the new realities.

Our 4,000-year-old culture remains alive and at the forefront of our efforts to make Guam a better place to live, work and visit. However, more attention is needed to product development and maintenance. Through tourism dollars, we’ve been contributing to help keep the community and visitors safe, fix streetlights and roads, develop programs that educate students, protect our environment, and support over 21,000 jobs.

I want to thank the women and men of Guam’s top industry for showcasing our Håfa Adai spirit and hospitality to everyone. While we have more improvements and positive changes to make as we move forward, I’m excited to help shape and define where we’ll be in this next era of our tourism industry. Remember, people won’t visit unless they’re invited, so please invite your family, friends and associates to visit our beautiful island for work and play.

Si Yu’os Ma’åse’,

4

BOARD OF DIRECTORS

MILTON MORINAGAVice Chairman

MAYOR ROBERT HOFMANN

SATORU MURATA

THERESA ARRIOLASecretary

FLORI-ANNEDELA CRUZ

JOANN CAMACHO

SAMUEL SHINOHARATreasurer

SHUN MATSUMOTO STEPHEN GATEWOOD

PAUL SHIMIZU

BRAD KLOPPENBURG

DERRICK MUÑA QUINATA

5

The Guam Visitors Bureau (GVB), a non-profit membership corporation, is the official tourism agency for the U.S. Territory of Guam. Among its responsibilities, GVB is charged with setting tourism policy and direction; developing and implementing Guam’s tourism strategic and marketing plans; managing programs and activities that enhance and showcase Guam’s people, place and culture in order to deliver an incomparable visitor experience; and coordinating tourism-related research, planning, events and outreach activities. GVB serves as a critical bridge linking government, the tourism industry, visitors and the local community, and aims to contribute successfully to a good quality of life for residents through tourism.

ADMINISTRATIVE HIGHLIGHTSFY2018 was the second-best year for total arrivals with Guam welcoming 1.52 million visitors. In fact, FY16 through FY18 hold the three top spots, with each year topping 1.5 million, becoming the most successful period in Guam’s tourism history. Much of this accomplishment was due to GVB’s focusing on airline development initiatives and increased marketing efforts to include promotion of GVB signature events. The Bureau also increased digital marketing campaigns to include the award-winning #instaGuam campaign and Shop Guam app.

RESEARCHSales tax study With the enactment of United States Public Law No: 115-97, “The Tax Cut and Jobs Act of 2017,” directly affecting the Government of Guam’s fiscal position, lawmakers were challenged with creating new revenue streams to mitigate any deficits associated with the new tax law. As a result, a new “Sales Tax” along with an increase in Guam’s Business Privilege Tax (BPT) were among the most feasible alternatives that were considered.

In an effort to understand the effects any increase in taxation may have on Guam’s visitor industry, GVB completed the “Economic Impact of a New Sales Tax on Guam Tourism” and the “Economic Impact of Tax Increases to Guam Tourism” reports in June and July of 2018. Based on the reports, a new sales tax could cause Guam to lose approximately $356 to $711 million while a combined increase in Hotel Occupancy Tax (HOT) and BPT could realize a loss of $201 to $525 million in visitor spending, over its first five years of implementation.

This represents a decrease of around 5.1% to 10.1% in visitor spending for a new sales tax and a 2.9% - 7.5% loss for a combined increase in HOT and BPT. Overall this equates to a loss of around 175,900 to 622,800 visitors over that same five-year period. The reports also stated the implementation of increased taxes could force the visitor industry, on average, to support 200-708 fewer jobs, with 156-553 of those being directly related to visitor establishments such as hotels, stores, and restaurants.

Consumer surveys In FY2018, GVB also completed multiple “In-country consumer surveys” for the two major visitor markets, Japan and Korea. To provide valuable insights on the Japanese and Korean consumers, GVB conducted self-administered surveys throughout major consumer travel shows. Over 3,600 Japanese and Korean travelers participated in these surveys, enabling GVB to gain a greater understanding of their profiles, travel motivations, and their overall view of Guam as a destination. While the surveys yielded different results, some key findings showed online travel bookings continue to rise over the use of traditional travel agents with an average of about 68.5% of participants booking directly with hotels, airlines and travel websites.

PILAR LAGUAÑAPresident & Chief Executive Officer

ROBERT "BOBBY" ALVAREZ

Vice President

MANAGEMENT'S DISCUSSIONAND ANALYSIS

6

MANAGEMENT CONTACTPilar Laguaña

President & CEOGuam Visitors Bureau

401 Pale San Vitores RoadTumon, Guam 96913

Telephone (671) 646-5278or info@visitguam.org

Soft launch of Interactive DashboardThe Guam Visitors Bureau continues to serve as the main source for tourism statistical data and information. To provide better accessibility to the massive amounts of data collected, GVB has been working on a user-friendly interactive dashboard platform. An initial version of the platform was launched in August 2018 to GVB employees. This soft launch served as a tester phase for the platform providing stress test scenarios for our servers and allowed GVB’s research team to make modifications accordingly. Once finalized, the research interactive dashboard will provide immediate access to the end-users and allow them to customize their data needs based on metrics like visitor arrival figures, demographics, and travel motivations.

MARKETING HIGHLIGHTSJapanThe Japan market experienced several notable highlights in FY2018, including the 2017 Guam MegaFam Tour which GVB hosted over 300 Japan travel trade and media partners from November 30 – December 3, 2017.

The popular Japanese music sensation AKB48 brought hundreds of visitors to Guam and garnered millions in media exposure during the AKB48 Fan Tour on April 21, 2018. GVB also launched its Visit Guam 2018 theme of “#instaGuam” with an endorsement from AKB48 members who were named Guam ambassadors for the annual campaign. In conjunction with the Japan Guam Travel Association, GVB welcomed nearly 30 top-level executives from Japan’s travel trade industry for a VIP Fam Tour to experience the island as a world- class destination.

Overall, the number of Japanese travelers was expected to reach 329.4 million with 18.2 million people traveling overseas and 311.2 million traveling domestically within Japan. Japan outbound travel air seat capacity to Asian destinations may have increased by 5.7% and by 7.9% for destinations in Europe. Despite the increase for overseas destinations, research shows that short-haul destinations within Asia are still preferred. The outbound travel market has seen a decrease in overseas travel for people over 60 years of age, dropping from 17.5% in 2012 to 12.6% in the last five years. On the contrary, overseas travel for people in their late teens to early twenties increased from 20% five years ago to 32.6%.

Women in their twenties represent the largest segment of female travelers and set new trends for destination choice and travel style. Outbound travel has

increased as a result of tour package prices, the omission of fuel surcharges, and stronger JPY. Solo travel is a rising trend, especially among men and women over 60 years of age.

The decline in air service to Guam from the Japan market resulted in a year-over-year decrease in arrivals. To counteract the decline, air services development has become a top priority for the Bureau. In partnership with the Guam International Airport Authority (GIAA), GVB continued facilitation of two incentive programs, the Japan Air Service Support Program and the Japan Charter Flight Incentive Program. Since their launch, the programs have helped to minimize the impact of the decreased air service. Through these programs and partnerships with the travel trade community, the Japan market surpassed its goal for FY2018 achieving just over 530,000 arrivals.

The Bureau worked vigorously with airline partners this fiscal year to garner additional air service. As a result, Japan Airlines launched its second daily flight from Narita in March 2018 which will continue through March 2019. Jeju Air also increased service out of Osaka with a new flight that launched in July 2018. The Japan Charter Flight Incentive Program also helped to attract 324 charter flights equating to over 59,000 additional air seats.

In sales, GVB worked closely with some of the most renowned Online Travel Agents (OTAs) including Rakuten and Expedia to develop campaigns that increased sales volume within specific periods. GVB also worked alongside airlines such as Korean Air, Japan Airlines, and T’way to launch campaigns that meet the diverse needs of Japanese travelers offering special discounted rates or special offers for choosing Guam as their next travel destination.

For advertising, GVB continued its aggressive approach in digital advertising by placing ads on various platforms with heavy traffic such as Google Display Network, Yahoo!, Expedia, and YouTube, using remarketing technology to draw potential visitors to campaign landing pages and partners’ booking sites. There was also strong presence in traditional media outlets, with transit and television ads running during the year. These advertisements were key factors in achieving over $43 million in media value during FY2018.

In public relations, tie-ins with popular Japanese television programs like “Pinko Izumi and IKKO’s Pathway to Beauty” and “World Summer’s Resort” also brought in millions of dollars in media value. Guam was also featured in various forms of print media such as the Travel with a Child Guam Guidebook and the GENIC Colorful Guam Guidebook, resources that Japanese travelers primarily use while traveling.

In Fiscal Year 2018, GVB continued leveraging the power of social media and digital platforms to promote travel

7

to Guam. Collaborations with AKB48 and Beautiful Destinations, establishing “InstaSpots” throughout the island, launching the #instaGuam landing page, and various contest activities led to increased followership on GVB’s Facebook, Twitter, and Instagram accounts.

GVB participated in 20 tradeshows and conventions, and conducted 44 seminars/workshops, 1 cooperative project, 1 media FAM tour, and 2 travel trade fam tours. They garnered $43,362,249.84 in traditional and online media exposure and held 3 online promotions. In all, GVB recorded FY2018 visit or arrivals from Japan at 530,223, a -21.4% variance from last year.

KoreaThe Korea market has grown to become Guam’s top source market for the second year in a row. The island welcomed 752,715 Korean visitors in fiscal year 2018, making up almost 50% of the market share. These record-breaking numbers were achieved through the collaborative efforts of Guam’s travel trade partners and Korean media.

Guam has seen an increase in overall seat capacity from Korea. In October 2017, Jin Air’s Busan-Guam route increased flight service from four times per week to daily. In April 2018, Air Busan increased flight service from four times per week to five times per week. In June 2018, Air Seoul added a night flight. Lastly, Jeju Air launched indirect flights six times per week from Cheongju to Guam via Osaka.

GVB supported airlines with sales contests, marketing programs, and study tours with key agents, in an effort to sustain and grow service via Incheon and Busan. GVB also worked with airlines on collateral giveaways for seasonal promotions, destination marketing materials, and other media collaborations to feature our island destination.

They also conducted more than 120 co-op projects with travel trade partners, media, and consumer brands in Fiscal Year 2018. GVB hosted three travel agent FAM tours in January, March, and July 2018 with niche and key travel agents in Seoul, Busan, Daegu, Gwangju, and Cheongju. GVB held seminars for more than 350 travel agents and media partners in Busan, Gwangju, and Daegu in October 2017. The Guam partners that participated were able to establish new business relationships with trade professionals and promote their properties and services.

There was continued effort to promote the Guam brand on a global scale by exhibiting in top consumer and trade shows, including Mode Tour Travel Mart 2017, the inaugural Hana Tour International Show in Busan 2017, Hana Tour International Travel Show in Seoul 2018, KOTFA Show 2018, and Mode Tour Travel Mart 2018. Moreover, GVB conducted its 2nd annual Guam Food Festival in June 2018 with more than 170 travel trade partners and media to increase awareness of Chamorro cuisine and culture.

To expand direct-to-consumer promotions, GVB launched the official Naver Cafe and Kakao Friends SNS channels. GVB also conducted a global marketing campaign with Beautiful Destinations and YouTube to promote the theme #InstaGuam.

GVB also worked with digital influencers and artists and hosted YouTuber Serim Hong in the production tour for Shop Guam. In January 2018, GVB announced child painter Hyun-Jin Lee and her family as the year’s Honorary Guam Family Ambassadors. The family created a storybook of their trip to the island, produced by Kyu Chan and illustrated by his daughter Hyun Jin. The Lee family held an art exhibition entitled “Flower-Guam” that displayed Hyun-Jin’s paintings of her unforgettable memories of Guam. In addition, GVB hosted a free Family Art Workshop at Plaza de España in collaboration with the Lee family on January 20. GVB partnered with Lotte Department Store Gallery for an exhibition featuring paintings by local artist Dr. Judy Flores and influential Korean artists who produced paintings and murals during their visit to Guam in May 2018 for GVB’s Eco-Wave Tour.

The artists produced a series of murals at Inarajan’s natural pools, the largest of which focused on Guam’s endemic

Ko’ko’ bird. Their artwork — inspired by Guam’s natural beauty and clean environment — was displayed from August to October 2018 in three Lotte Department Store galleries in Youngdeungpo, Anyang, and Busan.

GVB promoted Guam as a sports destination via its Memorandum of Understanding (MOU) with the Korea Professional Baseball Players Association. In December 2017, MBC Sports+ held its 3rd Annual Golf Tournament on Guam. GVB also hosted several media FAM tours during signature events, such as Korean model Eun Jung Hahm, singer Sean, and legendary marathon runner Lee Bong Ju during the United Guam Marathon. GVB also hosted Olympus and New Balance Kids during the Guam Micronesia Island Fair. The Bureau worked with these two brands to recruit influential photographers who travelled to Guam to feature Chamorro culture.

GVB participated in 5 trade shows and conventions, 8 seminars and workshops, and 127 cooperative projects. They garnered $52,849,022,160.00 in total media exposure and held 7 travel trade FAM tours, 6 media FAM tours, and 45 online promotions.

Other MarketsIn the Russia market, GVB participated in the Online Travel Mart (OTM) — an online expo which showed high efficiency and an excellent value for money for GVB members who participated. In all, Guam welcomed 4,035 pax from Russia in FY2018, a 28.1% variance compared to FY2017.

In North America, GVB partnered with leading advertising giant, Google, in an exclusive three-month program designed to maximize and transform GVB’s digital marketing efforts. The campaign period covered both the

8

2017 Shop Guam e-Festival and 2018 #instaGuam campaigns, during which GVB generated more than $20 million in advertising impressions, 1.5 million video views, 100,000 click engagements and 7,390 conversions. Guam welcomed 89,363 pax from North America, a 17.1% variance compared to last year.

The Philippine market concluded FY2018 tourism arrivals numbers with 19,026 pax from Philippines, meeting its goal pax for the fiscal year. GVB also held its first ever #instaGuam Fair from June 1-3, 2018, at the Bonifacio High Street in the Philippines.

The Bureau deepened its relations with China Airlines through strong networking meetings with the Guam government, Taiwan foreign ministry and high-level China Airlines executives. The China market continued to shine in 2018 as the leader in spending, with the average on-island spend for Chinese visitors estimated at $1,160.00 per person per trip. GVB completed 10 joint promotions in Hong Kong with United Hong Kong Vacations and incorporated the production of a television program called “Fun Abroad” — the first TV program about Guam in the past six years. They also reached an accumulative media value worth of $442,300.00 in FY2018. GVB participated in 4 shows, conducted 18 seminars and workshops, 12 cooperative projects, 2 media FAM tours, 1 trade FAM tour, and held 5 online promotions in Taiwan. They also garnered $30,073,649 in total media exposure.

In the Pacific market, GVB secured a partnership with Apple Vacations in Kuala Lumpur, Malaysia as the Bureau looks to target new markets in Southeast Asia. An all-inclusive Guam travel package has been developed and is available in the market for approximate $1,400. Finally, with more than 200 entries from 87 organizations worldwide, GVB won the 2018 Pacific Asia Travel Association Gold Award for its entry of the instaGuam campaign in the “Marketing Media – Social Media Campaign, PG” category.

It is through its innovative programs and extraordinary efforts that the GVB marketing department was able to see great return on its investments, programs and events in FY2018 and make tangible progress for the visitor economy of our island.

DESTINATION DEVELOPMENT HIGHLIGHTSDestination Development’s mission is to support the responsible development and enhancement of tourism attractions

and experiences that build on our competitive product strengths, ensuring that Guam delivers on its brand promise. The importance of this division has been growing in need as the government lacks the resources to maintain infrastructure that is critical to tourism. Guam must improve its quality in order to attract a high spending visitor and thereby improve yield. GVB’s Destination Development Division is comprised of three committees: Destination Management, Cultural Heritage, Visitor Safety and Satisfaction and Sports and Events.

The Destination Management Committee (DMC) focuses on improving tourism infrastructure, safety and satisfaction. Over the years, GVB has taken on additional responsibilities originally tasked to other Government of Guam agencies. In FY2018, GVB continued its commitment to projects that continue to enhance the image of our island. Tumon landscape maintenance and beach cleaning maintenance helped to keep Guam’s main corridor and bay area in Tumon as an attractive area of high visitor activity. The annual Holiday Illumination project remains a popular draw during the Christmas holidays. Island Road maintenance helps to keep tour routes clean. Lastly, and most importantly, GVB continues to uphold a close relationship with other GovGuam entities and the private sector to address and resolve infrastructure issues.

CAPITAL ASSETS ANDLONG-TERM DEBTThe Bureau is not capital intensive and therefore, significant capital asset activity did not occur in 2018, 2017 and 2016. Additionally, the Bureau has no long-term borrowings.

Management’s Discussion and Analysis for the year ended September 30, 2017 is set forth in the Bureau’s report on the audit of the financial statements dated April 11, 2018. That discussion and analysis explains the major factors impacting the 2017 financial statements and can be viewed at the Office of the Public Auditor’s website at www.opaguam.org.

OUTLOOKGuam’s tourism industry continues to be the foundation of our island economy. In the 55 years since its inception, it has never evolved as rapidly as it has over the past several years. With the continued diversification of our visitor market mix coupled with the rise of low costs carriers, we have seen record numbers year over year for the island. The island welcomed 1.52 million visitors from around the world. While this

establishes 2018 as the second highest year in visitor arrivals, it also marks the first overall decline for the industry since 2009. Although many factors contributed to this regression, the North Korean rhetoric with the United States back in August 2017 combined with the recent natural disasters, have all but shaken our very delicate industry.

Although FY2018 recorded a 2.2% decrease compared to 2017, arrivals for 2019 are anticipated to make a full recovery, with initial projections targeting 1.60 million visitors, a 5.5% increase compared to 2018. This growth originates from the news of increased seat capacity and additional flights from our airline partners.

Based on its Tourism 2020 plan, GVB anticipated visitor arrivals to reach heights of around 1.75 million by 2020. This goal was contingent upon our ability to provide additional rooms and incentivize reinvestment into our existing properties. As local partnerships were formed to bring new hotel investments with the Special Hotel Qualifying Certificate Program, the issues with our H-2 labor force has left investors contemplating the viability and timelines of their projects. With only the Tsubaki Tower currently in development, the goal of reaching 10,000 rooms in the next two years has proven to be a more difficult task than anticipated. As of 2018, there are around 8,883 available rooms for our visitors. In addition, occupancy rates are currently averaging around 87% indicating hotels are reaching its limits in accommodations.

Another significant challenge the island must consider is the declining infrastructure and overall quality of our “product.” With the rise of social media playing a more primary role in visitors experiences, the need to reinvest in our parks, roads, hotels and overall infrastructure is crucial in establishing a sustainable visitor industry. As visitors seek more spectacles and sights for unique experiences, we must provide updated and easily accessible settings for them to discover.

As Guam’s tourism industry continues to diversify and evolve, it faces new challenges in the coming years. The rise of the Korean market combined with growing numbers from our secondary markets have all played a key role in keeping our visitor industry thriving. However, the volatile nature of the travel industry only strengthens the importance of continuing to invest into our main economic driver in order to ensure manageable and sustainable growth for our island residents.

9

ADMINISTRATION DEPARTMENT MARKETING DEPARTMENT

YOLANDABORDALLO

Executive Secretary

JOSHTYQUIENGCOCommunicationsCoordinator/Spokesperson

Director of Finance& Administration

ROSE Q.CUNLIFFE

Director ofGlobal Marketing

NADINELEON GUERRERO

ContractsAdministrator

CHRISLIZAMA

Web & ITCoordinator

AJROSARIO

AdministrativeAssistant - Finance& Administration

ANNABELCERTEZA

Accounting Manager

LISALINEK

Accounting Manager

VACANT

Accounting Technician

JUANITASABLAN

AdministrativeAssistant - Marketing

MarketingAssociate

JAMIELYNPINAULA

Marketing Coordinator(Greater China)

BREEANAGARRIDO

Receptionist

LINDAALEGARBES

Marketing Manager(Taiwan & Hong Kong)

ELAINEPANGELINAN

Marketing Manager(Russia & Philippines)

REGINANEDLIC

Marketing Manager(Pacific &North America)

MARKMANGLONA

Marketing Manager(Korea)

COLLEENCABEDO

Messenger

GARRETTAGUON

Marketing Coordinator(Pacific &North America)

MARIASAN NICOLAS

DENOTES MANAGEMENTPOSITIONS

DESTINATION DEVELOPMENTDEPARTMENTRESEARCH DEPARTMENT

Vice President

ROBERT“BOBBY”ALVAREZ

Director of TourismResearch

NICOFUJIKAWA

Senior TourismResearch Analyst

SYDNEYLEONGUERRERO

Tourism ResearchAnalyst

VACANT

Tourism ResearchAssistant

CILDYDASCO

Tourism ResearchAssociate

DERRICKCAMACHO

Senior DestinationSpecialist - Chamorro Culture

DEEHERNANDEZ

Senior DestinationSpecialist - Infrastructure &Maintenance

DORISADA

Destination Specialist- Sports & Events

KRAIGCAMACHO

Destination Specialist- Safety & Satisfaction

NAKISHAONEDERAGARRIDO

AdministrativeAssistant - DestinationDevelopment

MIRANDAMUÑOZ

Marketing Manager(China)

VACANT

Marketing Coordinator(Russia & Philippines)

GABRYELFRANQUEZ

Marketing Coordinator(Korea)

NICOLEBENAVENTE

Marketing Manager(Japan)

RUSSELLOCAMPO

Marketing Coordinator(Japan)

KARIDABRENNAN

Marketing Manager(Japan)

BRIANBORJA

Organizational ChartMANAGEMENT & STAFF

President &Chief ExecutiveOfficer

PILARLAGUAÑA

VACANT

10

ADMINISTRATION DEPARTMENT MARKETING DEPARTMENT

YOLANDABORDALLO

Executive Secretary

JOSHTYQUIENGCOCommunicationsCoordinator/Spokesperson

Director of Finance& Administration

ROSE Q.CUNLIFFE

Director ofGlobal Marketing

NADINELEON GUERRERO

ContractsAdministrator

CHRISLIZAMA

Web & ITCoordinator

AJROSARIO

AdministrativeAssistant - Finance& Administration

ANNABELCERTEZA

Accounting Manager

LISALINEK

Accounting Manager

VACANT

Accounting Technician

JUANITASABLAN

AdministrativeAssistant - Marketing

MarketingAssociate

JAMIELYNPINAULA

Marketing Coordinator(Greater China)

BREEANAGARRIDO

Receptionist

LINDAALEGARBES

Marketing Manager(Taiwan & Hong Kong)

ELAINEPANGELINAN

Marketing Manager(Russia & Philippines)

REGINANEDLIC

Marketing Manager(Pacific &North America)

MARKMANGLONA

Marketing Manager(Korea)

COLLEENCABEDO

Messenger

GARRETTAGUON

Marketing Coordinator(Pacific &North America)

MARIASAN NICOLAS

DENOTES MANAGEMENTPOSITIONS

DESTINATION DEVELOPMENTDEPARTMENTRESEARCH DEPARTMENT

Vice President

ROBERT“BOBBY”ALVAREZ

Director of TourismResearch

NICOFUJIKAWA

Senior TourismResearch Analyst

SYDNEYLEONGUERRERO

Tourism ResearchAnalyst

VACANT

Tourism ResearchAssistant

CILDYDASCO

Tourism ResearchAssociate

DERRICKCAMACHO

Senior DestinationSpecialist - Chamorro Culture

DEEHERNANDEZ

Senior DestinationSpecialist - Infrastructure &Maintenance

DORISADA

Destination Specialist- Sports & Events

KRAIGCAMACHO

Destination Specialist- Safety & Satisfaction

NAKISHAONEDERAGARRIDO

AdministrativeAssistant - DestinationDevelopment

MIRANDAMUÑOZ

Marketing Manager(China)

VACANT

Marketing Coordinator(Russia & Philippines)

GABRYELFRANQUEZ

Marketing Coordinator(Korea)

NICOLEBENAVENTE

Marketing Manager(Japan)

RUSSELLOCAMPO

Marketing Coordinator(Japan)

KARIDABRENNAN

Marketing Manager(Japan)

BRIANBORJA

Organizational ChartMANAGEMENT & STAFF

President &Chief ExecutiveOfficer

PILARLAGUAÑA

VACANT

11

DESTINATIONDEvelOPmEnt

12

13

• 30th Guam Micronesia Island Fair• Guam BBQ Block Party• K-Pop Concert on Guam• Ko’ko’ Half Marathon• Ko’ko’ Kids Fun Run• New Year’s Eve Fireworks• United Guam Marathon

The Guam Visitors Bureau (GVB) continues to develop signature sporting and cultural events and activities that aim to attract visitors to Guam. The island's yearly events provide visitors on island with added value while also providing new and unique experiences only found on Guam.

SPORTS AND EVENTS

GVB’s Sports & Events division also continued to work cooperatively with local sports and cultural organizations to sponsor and support events that benefit our local community and tourism. GVB sponsorship funds allowed local events to enhance their visitor offering and experiences with increased services, amenities and products to help raise the standard and attractiveness of events on Guam.

Once again, the United Guam Marathon, Guam’s premiere running event, attracted 3,736 total runners from around the world in 2018. Runners from Australia, Canada, China, Czech Republic, Estonia, Finland, Germany, Hong Kong, Japan, Macao, New Zealand, Russia, Serbia, Singapore, South Korea, the Philippines and Palau enjoyed Guam’s biggest marathon event held each year in April.

Through GVB's support of these events, the Bureau was able to realize bringing thousands of visitors to Guam’s shores, offering the opportunity for visitors and local residents to share in many different aspects of Guam’s hospitality.

14

• 17th Annual Guam Governors Cup Ladies Golf Tournament

• Boyz II Men Concert

• Food Obsession

• GHRA Friday Night Market

• Guam LGBTQ Pride Event

• Guam Spraycation

• Heineken Laugh Factory

• House of Diosa Pride LGBTQ event

• IBA Rubber Baseball Tourney (Japan)

• Inspire Guam

• International Gospel Fest

• Kids Fishing Derby Dept of Agriculture

• Korean Festival

• KTF Payless 5K

• Marianas Open Jiu Jitsu

• NESTA FEST GUAM

• Nissan Guam Amateur Golf Championship

• NTA Cup Boys and Girls Baseball Tourney

• Pig Hunting Derby

• Rakuten Japan Tennis Open

• Roque Martinez Risin MMA

• Shoyoroll & Friends Guam

• Submit Bronze

• T GALLERIA by DFS Food Festival

• Upshift Events/Trench Events

• 36th Smokin’ Wheels

• Guam ACES Dragon Boat Racing

• Guam Futures Tennis Tournament

• Tour of Guam

• Cara Flores• Figo’/Bonsai Jiu Jitsu• Guam Basketball Confederation• Guam Cal Ripken 9 year old• Guahan Women Masters

Softball Association• Guam Bowling Congress• Guam Dragon Boat Federation

Inc.• Guam Islander Softball• Guam Little League (9-12 year

old)• Guam Rugby Union Women’s

National 7’s Team• Guam Under 15 Boys• Guam Women Islanders

Softball Association• Ivan Sablan (Junior Golf)• Jasmine Nadres• Micronesian Sports Foundation/

Guam Elite Basketball• Outrigger Guam Canoe Club• Raymond Blas Guam Junior

Golf• Rovers Club International• Skip Entertainment• Trench Challenge• World Baseball Showcase

15

For tourism to be thriving and sustainable, the community must have a sense of ownership and share a stake in industry processes and outcomes. The Cultural Heritage Committee (CHC) supports the development and promotion of the Chamorro culture and other community outreach projects. Its key programs include cultural presentations for international marketing events, village festival support and development grants for cultural, educational, medical and ecotourism.

Aside from overseas marketing representation, the Cultural Heritage division offers opportunities for on island projects that are coordinated by other organizations or government agencies. It awards qualified individuals, companies, or organizations with grant/sponsorship money related to promoting and perpetuating the Chamorro Culture.

CULTURAL HERITAGE DIVISION

• Agat Mango Festival• Agat Mayor’s Office –

Christmas Lighting• Chamorro Optimist Club –

Cultural Workshops• DFS Guam – Chamorro

Month Activities• DFS Guam – OBON 2018• Guahan Publications –

Book of Governors• Guam Department of

Education – Silibrasion Gupot Chamorro 2018

• Guam War Survivors Memorial Foundation – Gupot CHamoru

• Guam Women’s Club – Mardi Gras 2018

• Japan Club of Guam – Japan Autumn Festival

• MagPro Awards• Mayors Council of Guam –

Senior Citizens Month

• Miss Earth Guam 2018• Miss World Guam 2018• Payu’Ta – 8th Non-Profit

Congress• PBS Guam – Liberation Day

Live Broadcast• Pink Ball • Sanctuary, Inc. – 8th Annual

Youth Fest• Sanctuary, Inc. – 22nd Annual

Too Cool To Do Drugs• Sanctuary, Inc. – Love Our

Kids 5K Run/Walk• Sinajana Municipal Planning

Council – St. Jude Thaddeus Fiesta Activities

• Tatuha Inc. – Guam Irensia Coming Home Tour

• Valley of the Latte – River Festival

• Westcare – 2018 Veteran Health Conference

16

GUAM CHAMORRO DANCE ACADEMYThe Guam Chamorro Dance Academy was first piloted in FY2010 in the Tokyo area targeting Hula Dance Clubs. Five two-day dance workshops were conducted with up to 70 pax attending each workshop conducted by Master of Chamorro Dance Frank Rabon. The program was successful in enticing people to learn more about Guam’s unique heritage and people. As a result of growing interest, the program expanded to include other regions of Japan. A third Guma (cultural house) was also established in Tokyo by one of the participants of the academy. The dance academy also expanded in Taiwan to help foster not only cultural exchange between the Taiwanese and Chamorro people, but promoting travel between our two countries. Meanwhile, the Bureau also continues to work closely with various active stateside Chamorro dance group with the US-Guam Chamorro Dance Academy, which launched in California, Washington and North Carolina.

17

DESTINATION MANAGEMENT

TOURISM INDUSTRY RELATIONS

The Destination Management Committee (DMC) is a collaborative group comprising of government and private representatives. Its mission is to identify destination management projects and programs that will enhance Guam’s visitor experience and improve the quality of life for island residents.

DMC focuses on improving tourism infrastructure, safety and satisfaction. To achieve this mission in FY2018, GVB oversaw the maintenance of major tourist infrastructure to include Tumon landscape maintenance, Tumon & Hagåtña maintenance, island roadway maintenance, streetlights and anti-graffiti projects.

GVB has also contracted Eco-Green Services, LLC as the contract and compliance manager to serve and assist in managing these projects.

Over the years, GVB has taken on additional responsibilities originally tasked to other Government of Guam agencies. The Bureau continues to uphold a close relationship with GovGuam entities and the private sector to address and resolve issues.

While GVB’s request for Capital Improvement Projects was not granted in FY2018, plans are still in place to implement additional improvements such as crosswalks, pedestrian safety, tree mitigation & beautification, and a Tumon Bay boardwalk.

TUMON LANDSCAPE MAINTENANCESan Vitores Road from Archbishop Flores Rotunda to Lotte Hotel, including JFK & Westin Hills. Scope of work includes tree & shrub trimming, grass cutting, sweeping/blowing of sidewalks, trash collection (including bus shelter trash collection).

BEACH CLEANING MAINTENANCEHagåtña Bay (from Apotguan Beach Pavilion) to Onward Hotel and Tumon Bay (from Hilton to Gun Beach). Scope of work includes mechanical & manual beach raking, trash collection, tree and ground cover trimming.

ISLAND ROAD MAINTENANCERt. 1 (Dededo Flea Market to Naval Station), Rt. 4 (Rt. 1-Chalan Laman, Inarajan) and Rt. 34 (Two Lovers Point). Scope of work included trash collection, grass cutting, scraping, edging and trimming.

BUS SHELTERSTotal of 12 bus shelters at GVB, PIC, Across PIC, Fountain Plaza, Across Hyatt, Pacific Bay/Churrasco, Westin, Kracked Egg, Pacific Place, Holiday Resort, SandCastle and Lotte Hotel.

HOLIDAY ILLUMINATION

The Guam Visitors Bureau (GVB) has a vested interest in ensuring a safe and satisfying experience for our visitors. Visitor Safety & Satisfaction projects are aimed at improving conditions affecting visitor experiences of our island while bridging the gap between the private sector and local residents.

In 2014, the VISITOR SAFETY OFFICER PROGRAM, which services as a team of concierges, tour guides, security officers, and beach safety officers was created to be able to respond to safety and security incidents and provide basic information to our visitors. In FY2016, beach safety officers were added with a lifeguard tower set up in North Tumon Bay and a roving patrol between Ypao & Matapang Beach park to deter trash, public intoxication and loitering. In FY19, GVB is looking to have the program expanded into Hagåtña.

The annual holiday illumination Christmas village is one of GVB’s most successful events. Christmas village attracted thousands of visitors across the Hyatt Regency from December 2017 to January 2018. The theme for FY2018 was A #Guamazing Christmas.

18

AAFB GATE(End of Contract)

TUMON BAY STREETLIGHTREHABILITATION PROJECT

FUTURE PROJECT:EXPANSION OFVISITORS SAFETYOFFICERPROGRAMTO HAGÅTÑA

ISLAND ROADWAY MAINTENANCEROADWAYROUTE NUMBER

L E G E N D

TUMON STREETLIGHTSBEFORE

TUMONSTREETLIGHTS

AFTER

CHALAN LAMAN(End of Contract)

NAVAL STATION GATE(End of Contract)

19

Due to the massive growth in the Korean visitor market, the Guam Legislature saw the need to assist the industry and community and created the KOREAN CONCIERGE PROGRAM. Since its inception the program has served to provide concierge services to all visitors arriving from Korea to include a 24/7 call-center.

GVB monitors tour guides and tour sites throughout Guam. The TOUR GUIDE CERTIFICATION PROGRAM was formed under Public Law 23-136 requires the training and certification of all Guam tour guides. This law requires GVB to establish guidelines regulating the conduct and operations of tour companies, inclusive of personnel. The Guam Community College conducts the instructional portion of the program, while GVB issues identification badges and handles compliance activities. To ensure efficient and effective compliance with this program, GVB has contracted a Tour Guide Enforcement Officer. Under the TGC Program we will continue to conduct instructional review and update the program based on the current needs of Guam’s tourism industry.

The experience that every visitor departs leaves a lifelong impression and this surmounts the satisfaction programs that showcases GVB’s commitment to ensure the Håfa Adai spirit and the quality of each experience. In partnership with the Guam International Airport Authority the AIRPORT AMBASSADOR PROGRAM augments, when necessary, a service to provide passengers additional services at Customs & Quarantine/Customs & Border Patrol during the peak arrivals periods. Airport ambassadors direct passengers to where they need to go and assist them in completing forms required for entry into Guam.

GVB also provides a WELCOME SERVICE PROGRAM that extends a true Håfa Adai welcome for airport and cruise ship passengers as well as for incentive groups, inaugural flights, dignitaries, media and other special groups and events. Services include shell/flower lei greeting as well as cultural welcome dances.

As part of GVB support to the front-line industry workforce we partnered with the Guam Hotel and Restaurant Association (GHRA) to create the HOSPITALITY EMPLOYEES ARE OUTSTANDING “HERO” AWARDS. These awards recognize the outstanding contributions of front-line hospitality employees of the tourism industry. Implemented in 1992 as the Excellence in Tourism Awards, this program continues to receive favorable participation and support from Guam’s community. The intent of the (HERO) for supervisory and non-supervisory program is to recognize outstanding front-line industry employees and organizations for their contribution to Guam’s largest economic contributor. In doing so, GVB and GHRA have identified the categories of: Håfa Adai Spirit; Rookie of the Year; HERO Middle Management; HERO Supervisory; HERO Non-Supervisory; Life Saving Award; Integrity Award.

20

The Tourism Works campaign continues to play a key role in educating our local community on the importance of tourism and how it affects their everyday lives. Formalized in 2017, the Guam Visitors Bureau continued the extensive marketing campaign ranging from a weekly newspaper column, weekly tourism profile television feature, television and radio commercials and further expanding the community outreach program “tourism talk tour” in classrooms and among youth organization events.

In 2018, the Tourism Works campaign maintained the messaging by further highlighting the faces of the industry - frontline employees both direct and indirect were given opportunities to share their personal messages through profile features, social media features and at the tourism talk tours. The demand of the “tourism talk tour” increased heavily among schools and youth organizations mainly due to the positive messaging and the opportunity for viewers to connect on a deeper level with frontline workers and GVB representatives.

21

FY2018 MILESTONES

OCTOBER 2017

FEBRUARY 2018

JUNE 2018

NOVEMBER 2017

MARCH 2018

JULY 2018

• Guam welcomed its second best October in visitor arrivals – 113,526 visitors

• GVB completes three-day roadshow in Korea

• 11th Guam Ko’ko’ Kids Fun Run held on Oct. 28

• 12th Guam Ko’ko’ Half Marathon held on Oct. 29

• Guam welcomed its third best February in visitor arrivals – 127,185 visitors

• Guam wins best booth performance award at PTAA Travel Tour Expo

• Guam welcomed its best June in visitor arrivals – 126,391 visitors

• Guam selected as one of the top five safe destinations for female travelers

• GVB hosted three day #instaGuam fair in Manila

• Jeju Air announced launch of Guam – Kansai service

• Guam shows strong presence at two travel shows in Korea

• Japan Airlines extends second flights to Guam through March 2019

• Guam welcomed its second best November in visitor arrivals – 122,377 visitors

• New Guam customs declaration forms introduced

• Guam wins best theme award at 2017 Taipei International Travel Fair

• 6th Shop Guam e-Festival held Nov. 10 to Feb. 28

• Guam shows strong presence at 2017 Modetour Travel Mart

• Guam welcomed its third best March in visitor arrivals – 137,734 visitors

• Guam selected as Best Overseas Self-driving Tour Destination by Ctrip

• Guam welcomed first Chinese Incentive Group in 2018

• China Airlines announced it would add fifth flight from Taiwan to Guam

• Guam welcomed its second best July in visitor arrivals – 131,594 visitors

• Sixth Guam BBQ Block Party held on Jul. 3

• GVB and Dept. of Agriculture team up to remove invasive algae from Tumon Bay

• 2017 HERO award winners announced• Jeju Air launches Osaka – Guam flight to

meet expanding traveler demand

22

DECEMBER 2017

APRIL 2018

AUGUST 2018

JANUARY 2018

MAY 2018

SEPTEMBER 2018

• A #Guamazing Christmas Holiday Illumination Light Park returned to Tumon Dec. 9 to Jan. 14

• Guam completes largest familiarization tour from Japan

• Calendar Year 2017 visitor arrivals reached new record – 1.54 million

• Guam welcomed its second best April in visitor arrivals – 117,678 visitors

• Sixth United Guam Marathon held• AKB48 Fan Tour held

• Guam Eco Wave Exhibition opens in Korea

• Over 400 volunteers clean up Tumon Bay and remove invasive species of algae

• Guam welcomed its best August in visitor arrivals – 145,817 visitors

• New Year’s Eve Fireworks in Tumon• GVB launches #instaGuam theme for

Visit Guam 2018 campaign• Guam welcomed its second best January

in visitor arrivals – 134,939 visitors

• Guam welcomed its fifth best May in visitor arrivals – 113,995 visitors

• 30th Guam Micronesia Island Fair celebrated May 2-6

• GVB x Beautiful Destinations announced launch of global campaign on Guam

• Guam strengthens Taiwan markets goals at Taipei Tourism Expo

• GVB donates Festival of Pacific Arts books to Guam DOE

• Guam wins best booth design award at tourism expo in Russia

• Korea artists conduct eco-wave tour on Guam and produce murals in Inarajan with Dr. Judy Flores

• Guam welcomed its second best fiscal year in visitor arrivals – 1.52 million

• GVB announced reorganization of Japan operations

• Shop Guam expands into year-long campaign• GVB increases VSO presence in light of recent

crimes against tourists• Travel demand for Guam strong at 2018

Modetour Travel Mart• Guam strengthens presence at Tourism Expo

Japan Sept. 20-23• Guam wins PATA Gold award for #instaGuam

campaign on Sept. 14• Marketing Officer II June Sugawara retired after

serving over 31 years at GVB

23

FY2018 Awards CHINA MARKET2017 China Traveler’s Top Spot• Top 10 Honeymoon Destination Award• Top 10 Island Tour Destination Award

2017 Best Overseas Self-Driving Tour Destination Award(Shanghai, China) March 2018

2018 Top 20 Global Female Safety Travel Destination AwardJune 2018

KOREA MARKETAppreciation AwardModetour Travel Mart 2017(Seoul, South Korea) November 19, 2017

Best Booth Design Award KOTFA 2018(Seoul, South Korea) June 17, 2018

Appreciation AwardModetour Travel Mart 2018(Seoul, South Korea) September 2, 2018

PACIFIC MARKETPATA Gold Award#instaGuam campaign(Langkawi, Malaysia) October 4, 2018

PHILIPPINE MARKETBest Performance Award25th PTAA Travel Tour Expo(Manila, Philippines) February 2018

Loyalty AwardPTAA Travel and ToursGeneral Asssembly March 2018

RUSSIA MARKETBest Booth Award 22nd Pacific International Tourism Expo (PITE) (Vladivostok, Russia) May 2018

First Place Award and Cup of Korean Air Korean Air Dragon Boat Competition (Vladivostok, Russia) July 2018

TAIWAN MARKETBest ITF Theme Award2017 Taipei International Travel FairOctober 27-30, 2017

24

MARKETINGDEPARTMENT

25

SMART GOALS1. Welcome 530,000 Japanese visitors from target market segments to include family,

senior, MICE/group/school and office ladies.

2. Continue to shift aggressive advertising efforts to online and social networking services to achieve increased brand awareness amongst target market segments.

3. Achieve 120,000 MICE/group arrivals.

4. Grow social networking services presence by increasing the number of followers and engagement ratio.

5. Achieve 200 Charter Flights.

JAPAN MARKET

6. Target the introduction of new flights directly servicing Guam from Japan, increasing current air seat capacity.

7. Work closely with Destination Management to improve Guam's image.

HIGHLIGHTS• GVB hosted over 300 Japan travel trade

and media partners from November 30 – December 3 for the 2017 Guam MegaFam Tour.

• Popular Japanese music sensation AKB48 brought hundreds of visitors to Guam and garnered millions in media exposure during the AKB48 Fan Tour on April 21, 2018.

• GVB launched its Visit Guam 2018 theme of “#instaGuam” with an endorsement from AKB48 members who were named Guam ambassadors for the annual campaign.

• In conjunction with the Japan Guam Travel Association, GVB welcomed nearly thirty top-level executives from Japan’s travel trade industry for a VIP Fam Tour to experience the island as a world-class destination.

26

Japan Outbound Travel Update In 2018, the number of Japanese travelers was expected to reach 329.4 million with 18.2 million people traveling overseas and 311.2 million traveling domestically within Japan.

Travel consumption was expected to reach over 15 billion Japanese yen (JPY) with 10.8 billion JPY going to domestic travel and 4.42 billion JPY to overseas travel. The average spend per person for domestic travel is 34,700 JPY and 243,100 JPY for overseas travel.

Japan outbound travel air seat capacity to Asian destinations may have increased by 5.7% and by 7.9% for destinations in Europe. Despite the increase for overseas destinations, research shows that short-haul destinations within Asia are still preferred.

Japan’s outbound travel market has seen a decrease in overseas travel for people over the age of 60, dropping from 17.5% in 2012 to 12.6% in the last five years. On the contrary, overseas travel for people in their late teens to early twenties increased from 20% five years ago to 32.6%.

Women in their twenties represent the largest segment of female travelers and set new trends for destination choice and travel style. Outbound travel has increased as a result of tour package prices, the omission of fuel surcharges, and stronger JPY. Solo travel is a rising trend, especially among men and women over 60 years of age.

Guam in the Japan Market The decline in air service in the Japan market resulted in a year-over-year decrease in arrivals. To combat this decline, air service development has become a top priority for the Bureau. In partnership with the Guam International Airport Authority (GIAA), GVB continued facilitating two incentive programs to further this effort: the Japan Air Service Support Program and the Japan Charter Flight Incentive Program. Since their launch, the programs have helped to minimize the impact of the decreased air service. Through these programs and partnerships with the travel trade community, the Japan market surpassed its goal pax for FY2018 achieving just over 530,000 arrivals.

Air Service DevelopmentThe Bureau worked vigorously with airline partners this fiscal year to garner additional air service. As a result, Japan Airlines launched its second daily flight from Narita in March 2018 which will continue through March 2019. Jeju Air also increased service out of Osaka with a new flight that launched in July 2018. The Japan Charter Flight Incentive Program also helped to attract 324 charter flights equating to over 59,000 additional air seats.

SalesGVB worked closely with some of the most renowned Online Travel Agents (OTAs) including Rakuten and Expedia to develop campaigns that increased sales volume within specific periods. GVB also worked alongside airlines such as Korean Air, Japan Airlines, and T’way Air to launch campaigns that meet the diverse needs of Japanese travelers offering special discounted rates or special offers for choosing Guam as their next travel destination.

AdvertisementsGVB continued its aggressive approach in digital advertising by placing ads on various platforms with heavy traffic such as the Google Display Network, Yahoo!, Expedia, and YouTube, using remarketing technology to draw potential visitors to campaign landing pages and partners’ booking sites. There was also strong presence in traditional media outlets, with transit and television ads running during the year. These advertisements were key factors in achieving over $43 million in media value during FY2018.

Public RelationsTie-ins with popular Japanese television programs like “Pinko Izumi and IKKO’s Pathway to Beauty” and “World Summer’s Resort” also brought in millions of dollars in media value. Guam was also featured in various forms of print media such as the Travel with a Child Guam Guidebook and the GENIC Colorful Guam Guidebook, resources that Japanese travelers primarily use while traveling.

Owned-mediaGVB continued leveraging the power of social media to promote travel to Guam. Collaborations with AKB48 and Beautiful Destinations, establishing “InstaSpots” throughout the island, launching the InstaGuam landing page, and various contest activities led to increased followership on GVB’s Facebook, Twitter, and Instagram accounts in Japan.

27

SMART GOALS1. Increase Korean arrivals by 10.8% from

649,435 to 720,000.

2. Grow M.I.C.E. business by 20% and the sports market by 25%.

3. Conduct training seminars with travel trade partners at least four times a year in Seoul, Busan, and other tier cities.

4. Host various themed familiarization (FAM) tour events with key trade partners and media at least four times a year.

5. Co-op with travel trade partners and media to generate maximized media value.

6. Optimize communications with consumers through GVB Korea official SNS platforms.

7. Co-op with influential consumer brands at least four times a year.

KOREA MARKETHIGHLIGHTS• Announced the child painter Hyun-Jin

Lee and Family as Guam’s Honorary Ambassadors of 2018.

• Launched Naver Cafe and Kakao Friends SNS Platforms.

• Developed the first Guam pavilion at the Mode Tour Travel Mart 2017 and Hana Tour International Show 2018.

• Hosted roadshows in Busan, Gwangju, and Daegu with more than 350 travel agents.

• Hosted the second annual Guam Food Festival in Seoul featuring local chef Lingo Quichocho from Kitchen Lingo.

• Collaborated with Air Seoul and Jin Air on two Guam promotional videos.

• Collaborated with Olympus and New Balance on campaign promotions.

• T’way launched indirect flight service from Cheongju.

Appreciation AwardModetour Travel Mart 2017(Seoul, South Korea) November 19, 2017

Best Booth Design Award KOTFA 2018(Seoul, South Korea) June 17, 2018

Appreciation AwardModetour Travel Mart 2018(Seoul, South Korea) September 2, 2018

28

Air Service DevelopmentThe Korea market has grown to become Guam’s top source market for the second year in a row. The island welcomed 752,715 Korean visitors in fiscal year 2018, making up more than 50% of the market share. These record-breaking numbers were achieved through the collaborative efforts of Guam’s travel trade partners and Korean media.

Guam has seen an increase in overall seat capacity from Korea. In October 2017, Jin Air’s Busan-Guam route increased flight service from four times per week to daily. In April 2018, Air Busan increased flight service from four times per week to five times per week. In June 2018, Air Seoul added a night flight. Lastly, Jeju Air launched indirect flights six times per week from Cheongju to Guam via Osaka.

GVB supported airlines with sales contests, marketing programs, and study tours with key agents, in an effort to sustain and grow service via Incheon and Busan. The Bureau also worked with airlines on collateral giveaways for seasonal promotions, destination marketing materials, and other media collaborations to feature our island destination.

Sales Market DevelopmentTrade SupportGVB conducted more than 120 co-op projects with travel trade partners, media, and consumer brands in Fiscal Year 2018. The office hosted three travel agent FAM tours in January, March, and July 2018 with niche and key travel agents in Seoul, Busan, Daegu, Gwangju, and Cheongju. GVB Korea held seminars for more than 350 travel agents and media partners in Busan, Gwangju, and Daegu in October 2017. The Guam partners that participated were able to establish new business relationships with trade professionals and promote their properties and services.

GVB continued to promote the Guam brand on a global scale by exhibiting in top consumer and trade shows, including Mode Tour Travel Mart 2017, the inaugural

Hana Tour International Show in Busan 2017, Hana Tour International Travel Show in Seoul 2018, KOTFA Show 2018, and Mode Tour Travel Mart 2018. Moreover, GVB conducted its 2nd annual Guam Food Festival in June 2018 with more than 170 travel trade partners and media to increase awareness of Chamorro cuisine and culture.

Media AdvertisingGVB promoted Guam as a sports destination via its memorandum of understanding with the Korea Professional Baseball Players Association. In December 2017, MBC Sports+ held its 3rd Annual Golf Tournament on Guam. GVB also hosted several media FAM tours during signature events, such as Korean model Eun Jung Hahm, singer Sean, and legendary marathon runner Lee Bong Ju during the United Guam Marathon. GVB additionally hosted Olympus and New Balance Kids during the Guam Micronesia Island Fair. The Bureau worked with these two brands to recruit influential photographers who travelled to Guam to feature Chamorro culture.

Consumer MarketingTo expand direct-to-consumer promotions, GVB launched official Naver Cafe and Kakao Friends SNS channels. GVB also conducted a global marketing campaign with Beautiful Destinations and YouTube to promote the theme #instaGuam.

GVB also worked with digital influencers and artists and hosted YouTuber Serim Hong in the production tour for Shop Guam. In January 2018, GVB announced child painter Hyun-Jin Lee and her family as the year’s Honorary Guam Family Ambassadors. The family created a storybook of their trip to the island, produced by father, Kyu Chan and illustrated by his daughter Hyun Jin. The Lee family held an art exhibition entitled “Flower-Guam” that displayed Hyun-Jin’s paintings of her unforgettable memories of Guam. In addition, GVB hosted a free Family Art Workshop at Plaza de España in collaboration with the Lee family on January 20. GVB partnered with Lotte Department Store Gallery for an exhibition featuring paintings by local artist Dr. Judy Flores and influential Korean artists who produced paintings and murals during their visit to Guam in May 2018 for GVB’s Eco-Wave Tour. The artists produced a series of murals at Inarajan’s natural pools, the largest of which focused on Guam’s endemic Ko’ko’ bird. Their artwork — inspired by Guam’s natural beauty and clean environment — was displayed from August to October 2018 in three Lotte galleries in Youngdeungpo, Anyang, and Busan.

29

SMART GOALS1. Achieve a 5% increase in arrivals in low season (Mar-May / Sept-Nov), targeting the

senior and wedding groups who competitively are the high spending targets.

2. Increase Guam’s share of voice (SOV) on news by 10%.

3. Increase Guam’s social influences on Social Media networks.

4. Develop MICE Market.

5. Develop mobile marketing tactics.

6. Achieve and maintain TPE-GUM daytime flights.

HIGHLIGHTS• Created new market opportunities through co-ops with Eslite, Mizuno and Avis Taiwan.

• Explored new market segments and tour products with MICE segments and high-yield markets. GVB Taiwan established relationships with exclusive golf organizations such as Pacific Links International and Golf Digest and organized golf tours to build long-term cooperation.

• Deepened relations with China Airlines through strong networking meetings with Guam Government, Taiwan foreign ministry and high-level China Airline executives for the Southern Taiwan market development efforts.

• Constructed quality media exposure through 2 major fam tours for UGM and Pacific Links International Golf Assocation that elevated Guam’s SOV through media exposure from social media platforms, key media, news media and sports media that was appealing to tourists.

• Participated in 2 major consumer shows: Taipei Tourism Expo and Taipei International Travel Fair (ITF)-Taipei as well as optimized GVB connections with Taiwan’s American Institute of Taiwan (AIT) and Discover America Corp (DAC) by joining their hosted and free.

TAIWAN MARKET

Best ITF Theme Award2017 Taipei International Travel FairOctober 27-30, 2017

30

SMART GOALS1. Achieve an arrivals goal of 15,000 by the end of FY2018.

2. Strengthen Guam uniqueness and visibility with precision marketing campaigns.

3. Assist GVB stakeholders to develop China market.

HIGHLIGHTS• The China outbound travel market continues to be the leader in terms of spending. The

average on-island spend for Guam is estimated at $1,160.00 per person per trip.

• The overall travel market for U.S. destinations has decreased due to the trade dispute and related news in 2018. The issuance of U.S. visas has declined by an estimated 20% due to political issues.

• United Airlines ceased their direct twice weekly flights from Shanghai to Guam.

• An aggressive MICE program was established and promoted. Guam is now positioned as competitive mid-high end destination for incentive groups. In FY18, Guam received 4 incentive groups, in total over 400 pax, among which three groups benefited from the Guam U.S. visa rebate program.

• Marketing utilized various channels for promotions with trade partners, and further increased public awareness of Guam. Efforts were focused mainly on travel agency cooperative programs, online marketing, consumer events, multi-media, and cross-over campaigns.

• Various co-branding campaigns with influential brands which share the same potential clientele of Guam were the highlights of FY18. GVB launched co-branding campaign with Kindle Amazon with Hashtag #travel to Guam with Kindle, featuring Guam’s stunning nature and various local experiences. Those who purchase a Kindle with Aoyou.com during the campaign joined a lucky draw and the winners received round trip air tickets, paid for U.S. Visas when purchasing Guam products, and coupons. The campaign reached over 1 million mid-high end consumers with over 100 packages sold during the campaign.

• The online co-branding campaign with XIAOMI, smart lifestyle technology company, targeted photography lovers and promote special offers of United air tickets to millions of Mi FANS during new Mi-phone launch.

• Co-branding with United States Certified Public Accountant training institution, Golden Finance, GVB continues to attract students seeking to become a CPA as well as the alumni of the organization to travel to Guam, not only for tests but also for vacations with friends and family.

• To promote summer travel and strengthen Guam’s brand as perfect destination for family, a partnership with Xueersi, the number one children’s education group in China and VIPKID – the leading online English elementary education platform was forged. Guam was the title sponsored of the 21st Century Xueersi National English Speaking Contest, with total 200,000 participants and a documentary video about Guam summer study camp was launched on Iqiyi.com. VIPKID launched 11 English episodes of “Adventure on Guam” on the VIPKID mini app in August and the total number of students who completed the program so far is 18,630. At the launch of the program, key tour operators sold Guam packages on the platform with a special offer of $80 gift certificate provided by DFS T-Galleria for Chinese travelers with kids.

CHINA MARKET

2017 China Traveler’s Top Spot• Top 10 Honeymoon Destination Award• Top 10 Island Tour Destination Award

2018 Top 20 Global Female Safety Travel Destination AwardJune 2018

2017 Best Overseas Self-Driving Tour Destination Award(Shanghai, China) March 2018

31

SMART GOALS1. Participate in at least 2 exhibitions.

2. Conduct at least 3 Guam Product Workshops for travel agents in the Far East of Russia.

3. Conduct at least 2 Guam Product Workshops for travel agents in Siberia.

4. Establish close working relationships with Korean Airlines. Conduct at least 1 co-op activity.

5. Conduct at least 2 Familiarization tours for media to participate in GVB’s signature events.

6. Increase Guam awareness in the Far East of Russia and Siberia through continues communication with target audience via different channels (SM, exhibitions, etc.).

HIGHLIGHTS• The Guam Visitors Bureau accomplished

the mission in FY2018 to promote Guam as a tourism destination in Russia (both Far East of Russia and European part of Russia) with increased awareness about events and special activities on Guam among independent travelers, travel agencies, media and attract tourists from Russia to visit Guam.

• Total number of arrivals from Russia for FY2018 (as of September 30, 2018) was 4,035, a 28.1% increase over FY2017, which demonstrated an increase of tourists from the European part of Russia as positive and important tendency for a destination. Due to continuous direct advertising and promotions through key opinion leaders, awareness of Guam in the European Russia increased significantly.

• The bureau continued to actively promote Guam in the European and Far East parts of Russia as a primary market mainly due to specific parts of Russia having a great number of family and wealthy travelers with the desire to find new destinations for vacation. According to statistics by the Association of Tour Operators of Russia (ATOR), Russian tourists travel more often with families for the past several years. Due to another situation of currency fluctuation tourists psychologically are used to saving more and spending less. Russia continues to experience a shift to domestic travel.

• The Visa Free Advertising campaign was developed to promote Guam in the European part of Russia. Current fiscal year demonstrated an increase of number of tourists from a European part of Russia as positive and important tendency for the destination.

RUSSIA MARKET

• GVB Russia participated in the Online Travel Mart (OTM) – an online expo which showed high efficiency and an excellent value for money by GVB Members that participated. The OTM was a great success and proved to be a very cost-effective way to increase GVB’s geographical presence not only in the European part of Russia, but overall in the country.

• With the shift towards more active online, Guam promotes offline only in Vladivostok as a key market (Primorye region). The Guam booth at the Pacific Tourism Exhibition (PITE) 2018 in Vladivostok was awarded as the Best booth of the expo.

• GVB Russia also coordinated the Far East Travel Agents Road Shows, which covered Vladivostok, Khabarovsk and Yuzhno-Sakhalinsk. Another roadshow

was conducted covering the Siberian market in Novosibirsk and Irkutsk. The workshop in Yakutsk was a joint cooperation with Korean Airlines and Aeroflot. The interest of travel agencies from Yakutsk was high thus was strongly recommended to conduct similar events there and increase efforts on advertisement for next fiscal year.

Best Booth Award 22nd Pacific International Tourism Expo (PITE) (Vladivostok, Russia) May 2018

First Place Award and Cup of Korean Air Korean Air Dragon Boat Competition (Vladivostok, Russia) July 2018

32

SMART GOALS1. Increase arrivals for FY2018 to 82,000.

2. Develop solid working relationships with at least 5 new USA travel wholesalers, dive wholesalers, and MICE buyers to actively sell Guam products in FY2018.

3. Organize a trade familiarization tour from North America to Guam in FY2018 with adventure, dive travel wholesalers and MICE planners.

4. Attend the following B2B trade shows in FY2018:

a. IPW b. DEMA c. IMEX d. ATTA e. IGLTA

5. Attend the following B2C trade shows in FY2018:

a. Scuba Show b. Pacific Islander Festival Association

6. Generate $500,000 USD media value in FY2018.

7. Reach 60,000 Facebook fans on GVB Visit USA by the end of FY2018.

8. Continue efforts to work with the travel trade and media to promote Guam to the following segments:

a. Visit Friends & Relatives (VFR) b. Dive/Adventure c. Military & Families d. Meetings, Incentives, Conventions &

Exhibitions (MICE)

HIGHLIGHTS• Partnership with iWorld of Travel (IWOT)

to develop a Guam and Japan package tailored to the LGBTQ community.

o GVB invested $25,000.00 which was also matched by IWOT to create new programs and specials that will be used to market and educate travel agents and consumers in the North American market.

- Email campaign targeting travel agents

- Exclusive webinar to IWOT database

- Promotion on IWOT SM platforms and website

- Blog posts by professional travel writers

- B2C consumer email broadcast- Paid advertising on Facebook and

Google- Web banner advertisement on

IWOT website- Press releases

NORTH AMERICA MARKET• Partnership with Deep Blue Adventures

(DBA) to develop a Guam and Micronesia Dive package.

o Through this partnership, DBA created a dive package that includes a 3-night stay at the Fiesta Resort Guam, 2 days of diving, and rental of all required dive gear.

• Partnership with leading advertising giant, Google, in an exclusive 3-month program designed to maximize and transform GVB’s digital marketing efforts.

o Campaign started on November 6, 2017 and ran through February 19, 2018.

o Campaign period covered both 2017 Shop Guam e-Festival and 2018 InstaGuam campaigns.

o During the 15-week campaign, GVB generated over 20 million advertising impressions, 1.5 million video views, 100,000 click engagements and 7,390 conversion.

o Youtube video campaign with Google focused on promoting 2 virtual reality videos and also the InstaGuam 2018 branding video.

o Universal app campaign, used to drive SGeF app download. Resulted in 2,284 new app downloads.

o Google search campaign used to set up keyword based advertisements to target U.S. prospects who are actively searching for Guam related topics on the internet. Google search campaign generated over 200,000 impressions, 8,712 clicks and attracting 3,626 new prospects.

• Generated over 2 million dollars of media value through offline and online media promotions.

33

SMART GOALS1. To surpass the Philippines goal pax of 18,600 by the end of FY2018.

2. To have at least 10 MICE/Sports Tourism trips by the end of FY2018 via partnership with airlines and top MICE group agencies.

3. To strengthen relationship with travel agencies and conduct regular sales blitz and product updates.

4. To increase page likes on Facebook by 50% by the end of FY2018 by creating more relevant and interesting materials about Guam.

5. To implement cost effective traditional and digital marketing strategies by partnering with airlines, trade and media partners.

6. To increase media value output by 30% through media familiarization tours and press releases by the end of FY2018.

HIGHLIGHTS• The Philippine Market concluded FY2018 tourism arrivals numbers with 19,026 from

Philippines for FY2018 (as of September 30, 2018) meeting its goal pax for the fiscal year 2018.

• Guam held its first ever #instaGuam Fair, June 1-3, 2018 at the Bonifacio High Street – Taguig city, in Manila which was a huge success. The event was well attended by media editors, celebrities, influencers, and consumers. The event was a joint partnership with the Guam Economic Development Agency (GEDA), GVB Members, and event partners to further promote their products and services to the public. From discounted airline tickets (courtesy of Cebu Pacific, Philippine Airlines, and United Airlines), to special hotel rates and tour packages, travel opportunities were available, thanks to the GVB Member sponsors: Pacific Star, PacTours, Vacations Guam, Discover Guam, Phil-Guam USA Travel & Tours and Two Lovers Point. In addition to the activities highlighting the Guam “instant experience”, audiences were able to participate in different activities for the three day-event. The overall success of the event was able to establish Guam as economically capable to host travelers from the Philippines and that Guam is on its way to becoming the next popular travel destination for Filipinos.

• GVB joined consumer and business to business (B2B) events in FY2018 from the PTAA, ATTA, and TTE. Additionally, GVB partnered with the U.S. Commercial Services (USCS) under the Platinum Key Service to assist in promoting the GVB Signature Events such as Shop Guam e-Festival, United Guam Marathon and Guam Micronesia Island Fair.

• The Quezon City Travel Agents Association (QCTAA) consisting of 31 participants visited Guam. It was one of the biggest fam groups from the Philippines trade agent partners. Accompanying the groups was the United Airlines Philippines Country Manager Ms. Pam Navarro that was able to participate with hotel site inspections with the group. QCTAA had a very good experience on Guam and all the travel agents are excited to sell Guam to their clients.

• Other Guam Product seminars were scheduled at the Mall of Asia and attended by 45 Travel Agents, representatives from USCS, United Airlines, Philippine Airlines and Cebu Pacific.

PHILIPPINES MARKET

Best Performance Award25th PTAA Travel Tour Expo(Manila, Philippines)February 2018

Loyalty AwardPTAA Travel and ToursGeneral Asssembly March 2018

34

SMART GOALS1. Increase arrivals to 9,000 pax over FY2018.

2. Increase Guam’s awareness and visibility both online and off-line by 20% over FY2018.

3. Increase Guam wedding party arrivals by 5% and increase active wedding promoters by 2 to support the promotion of Guam as a wedding destination over FY2018.

4. Increase Guam adventure travelers by 15% and have 5 adventure travel media promoters actively promoting Guam as an adventure travel destination over FY2018.

HIGHLIGHTS• Coordinated Cathay Dragon Chartered flight to Guam (Nov 2017-80 pax).

• HK focused on cooperative projects with United Airlines HK and key travel agencies as well as key OTAs.

• Completed 10 joint promotions with United HK Vacations incorporating “Fly To Guam” campaign and production of TV travel program “Fun Abroad,” the 1st TV program talking about Guam over the past 6 years in efforts to increase Guam’s SOV.

• Reached accumulative media value worth USD $442,300 in FY2018 .

• Reached accumulative ROI valued at $355,275 through FAM tour and social media influencers efforts.

HONG KONG MARKET

35

SMART GOALS1. Increase visitor arrivals by 10% from the previous year by promoting travel and

increasing awareness, to and within Guam and the Micronesia region.

2. Market Guam as a world-class destination through participation in key international trade/consumer shows.

a. Asia Dive Expo b. PATA Travel Mart c. ITB Asia

3. Align our activities and programs with the Tourism 2020 plan to diversify market segments for Guam.

4. Continue to be involved with PATA International, PATA Micronesia Chapter and the Micronesia Island Forum to promote travel to Guam and Micronesia.

a. Attend the PATA Executive Board and Board Meetings.b. Participate in the PATA Micronesia Chapter tri-annual membership meetings.c. Work closely with the Micronesia region to report to the Micronesia Island Forum and

to seek support where needed.

5. Maintain relationships with travel trade industry members through partnerships, collaborations, advertising opportunities and Guam product update familiarization tours.

6. Utilize resources such as the MicronesiaTour.com website to market and promote Guam and Micronesia.

PACIFIC MARKET

PATA Gold Award#instaGuam campaign(Langkawi, Malaysia)Oct. 4, 2018

HIGHLIGHTS• GVB wins PATA Gold Awards for its entry “#instaGuam” in the

“Marketing Media – Social Media Campaign, PG” category of the 2018 PATA Gold Awards.

o GVB bested over 200 entries from 87 organizations and individuals worldwide.

o The award is given to tourism industry organizations and individuals making outstanding contributions towards the successful promotion of the travel industry throughout the Asia Pacific region.

• GVB opens the Malaysia market.

o Secured partnership with Apple Vacations in Kuala Lumpur, Malaysia as it looks to target new markets in Southeast Asia. An all-inclusive Guam travel package has been developed and is available in the market for approximate $1,400.

o GVB partners with Philippine Airlines in Malaysia

- Conducted Guam Product Presentation with PAL’s key agents in September 2018.

o GVB attends the Malaysian Association of Tour and Travel Agents (MATTA) Fair for the first time in September 2018.

• Pacific Asia Travel Association (PATA) Micronesia Chapter

o GVB, along with the National and State Tourism Organizations in Micronesia lead the region in promoting travel to Micronesia.

o The Chapter serves as the marketing arm of the region, as designated by the Micronesia Chief Executive Summit.

o The Chapter has successfully provided training throughout Micronesia in the areas of hospitality, customer service, social media and first aid.

36

HÅFA ADAI PLEDGEFormed in 2009 as a way to bring the island community together to promote and perpetuate the island’s culture, the Håfa Adai Pledge (HAP) program continues to grow. The program’s goal is to transcend the Guam brand in the tourism industry by providing the support and understanding to the local community through signings and community outreach activities.

In 2018, HAP welcomed 101 new members from various local business, organizations and individuals with a total of 847 members; representing over 36,000 individuals. The program continues to grow not only in numbers but in various forms such as the type of members taking the pledge, the creativity of pledges and the overall community support of the program. HAP also introduced a dedicated program specifically intended for children, HAP Kids. The official launch and execution of monthly signings for children and their families were hosted at the Bonita Baby store that included interactive activities as an initiative to the next generation of Guamanians to share and perpetuate the Håfa Adai spirit. Through this partnership the efforts to promote the pledge among the youth kicked off with great momentum.

HAP Kids was further promoted at the 2018 Guam Micronesia Island Fair from May 2- 6. GVB hosted nightly signings for kids to take the pledge. Various Håfa Adai Pledge members such as Bonita Baby Trading Company, Love from Guam, Hurao Academy, Sweet Things and Lullabies, and Mark Benavente partnered with GVB to host cultural demonstrations from coconut candy making to weaving to encourage the practice of traditional arts and an understanding of cultural values.

2018 MEMBERSHIP HIGHLIGHTS • Sodexo employees renew commitment to Håfa Adai Pledge

with over 220 employees in participation.

• Guam Association of Realtors® took the Håfa Adai Pledge during its Brokers Forum representing over 400 local members in the real estate industry.

• On June 29, 2018, the program reached another milestone by welcoming I Man Fafa’naguen Bailan Chamorro (tribal council) as the 800th pledge signer. Over 500 members represented the I Man Fafa’naguen Bailan Chamorro (tribal council) alongside nine cultural dance houses, also known as Gumas took the pledge as part of the annual Dinanna Pa’a cultural event hosted by Håfa Adai Pledge member Valley of the Latte Adventure Park. 

• Global brands Tommy Hilfiger and Calvin Klein Guam stores take the pledge with 400 employees.

The next steps of the program are to further inspire and equip current and incoming members with the tools and techniques on how to expand their pledge efforts.

37

DIGITAL STRATEGY IN REVIEWIn Fiscal Year 2018, there were three areas of focus for GVB’s digital media strategy and execution. First, GVB continued to invest in big data and leveraged digital advertising technology to create more precise marketing, to present Guam in front of an array of global audiences. GVB incorporated programmatic methodology across representative offices, and utilized behavioral, contextual, and geolocation-based advertising to stimulate demands and increase bookings. GVB also targeted strategic regions and major cities with convenient air accesses to Guam. The programmatic media also reached multi-generational prospects more efficiently from the millennial, family, office lady, silver markets with diverse interests from leisure, business, eco, adventure, dive, LGBTQ, honeymoon, and MICE markets.

The Digital 360 system allowed GVB to keep track of online exposures across markets. In 2018, the GVB team generated a total of 3.125 billion digital impressions via paid digital advertising up by 152% from FY2017. GVB also produced 19.44 million key opinion leader post impressions, 1.72 million digital clicks. GVB effectively increased the digital marketing conversions to 7.79 million campaign page visits, up by 528% compared to last year. More importantly, the advertising effort resulted in more than 25,753 online travel booking (up by 112% from FY17) and 274,073 conversions (up by 215% from FY17). GVB also continues to grow its organic digital reach.

GLOBAL DIGITAL ADVERTISING PERFORMANCE3.125 billion digital ad impressions globally19.44 million key opinion leader post impression globally1.72 million digital ad clicks globally7.79 million landing page visits globally25,753 online bookings globally274,073 online conversions and submissions globally

In 2018, GVB continued two key digital platform partnerships with TripAdvisor and Google to help GVB promote the #instaGuam campaign in 2018. GVB also successfully integrated its travel trade partners in the global digital advertising program with Google, driving direct traffic to key travel wholesalers and airlines to increase travel conversions significantly.

SOCIAL MEDIA IN REVIEWIn 2018, GVB increased its total social media following to 573,535, a 13% increase from 2017. The Bureau aggressively invested in the Instagram marketing capabilities globally, with the more micro video contents. There were also a total of 764,985 website visitors to GVB's global website and together, with over 1.89 million web page views. From our social media monitoring, GVB identified 18,767 international visitors who passionately promote Guam, and recommend the destination to their online peers.

GLOBAL SOCIAL MEDIA PERFORMANCE +13% from 506,887 to 573,535 total SNS followers

GLOBAL WEBSITE TRAFFIC PERFORMANCE764,985 website visits globally1.89 million website page views globally73,628 referral traffic to website globally500,402 search traffic to website globally 118,068 direct traffic to website globally17,277 social traffic to website globally

ONLINE REPUTATION & SOCIAL MEDIA SENTIMENT18,767 online promoters of Guam globally

TRIPADVISOR DESTINATION PAGE PROMOTION10.7 million impressions19,270 click through on site

GOOGLE GLOBAL PROMOTION1.232 billion impressions + 506,348 clicks+ 7.73% interaction rate

38

FY2018 DIGITAL REVIEWA major part of FY2018’s website initiatives was concentrated on the creative process, strategic planning and final transition for the complete redesign of the Bureau’s global website presence. The end of the year set the stage for the highly anticipated deployment of these seven new global websites for North America & Pacific, Japan, Korea, China, Taiwan, Russia and newcomer Hong Kong. Each source market is now managing their own new responsive website platform. With a ‘mobile first’ approach, the new solutions include fully responsive designs served via secure HTTPS Domains. Each website renders seamlessly on desktops, tablets and smartphones alike. Some of the benefits of advancing to responsive design include faster load times, better focus on relevant and desired content, higher ranking among the search engines and better security. Part of the major redevelopment included strict compliance with the European Union’s 2018 digital privacy initiative GDPR (General Data Protection Regulation), implemented to ensure the protection of their citizens’ data privacy across the globe. Compliance with this and other similar digital regulations change the way the bureau is managing data collection. Other key components in the site redesigns involve User Generated Content (UGC) and richer blog sections. The new responsive sites are now managed with the latest version of the bureau’s CMS (Content Management System), upgraded in the recent months. The new CMS allows for ‘real-time feedback’ page-editing, making page-creating and editing faster and more efficient than ever. Another improvement features the Responsive Compatibility Module, an intuitive toggle allowing the editors the ability to view their pages as they’ll appear at all the major breakpoints - desktop, tablet and especially mobile - while editing. This provides for more content creation freedom, where the editor can spend valuable time and effort in fresh, relevant, dynamic content and not coding and programming.

WEBSITE PERFORMANCESessions increased 43% year over year. Users increased 25% year over year. Organic sessions increased 8% year over year. 2018’s website engagement metrics for the English flag-ship visitguam.com shows Total Pages per Session 8.35% and Page Visit Duration 6.33% above the industry average. Popular landing pages for the year included Guam visa information, events, things to do like shopping, dining and attractions, and culture and history.

FY2019 WEBSITE INITIATIVESFY2019 will continue to bring intensified training for GVB’s marketing representatives and its members/partners alike. Specific CRM (Customer Relationship Manager) training on various RFP, events and sales modules will be dedicated to GVB’s marketing officers and overseas representatives. This will enable them to fully utilize the CRM’s automated tools to better manage their travel contacts, media partners and various sales leads. GVB will also continue to deliver additional, specific CMS training for GVB’s local and global web content managers. The new CMS (v3.0) controls all seven of the brand new global consumer websites. These mobile-first websites will feature fresh and new content driven to fully engage visitors by guiding them through the decision process with meaningful content and vibrant user-generated photos and videos of personal experiences in our island paradise.

GVB MEMBERSHIP EMPOWERMENTExtensive training for GVB’s exclusive member/partner Extranet will be offered to GVB’s membership, particularly in the management of member-specific content. This content drives specific sections in all of the global websites related to activities, attractions, restaurants, places to stay and other tourism-related services. The system also gives them control of their respective listings that are presented in all the global markets’ languages. They will also learn to better utilize other management tools including dashboards for site and leads activity as well as visitor arrivals reports and fellow member contact information.

CORPORATE WEBSITE REDESIGN INITIATIVEFY2019 will also bring the beginning of a dramatic redesign of the Bureau’s corporate website guamvisitorsbureau.com. One major inclusion will be seamless integration of the bureau’s data and statistics from the Research Division. It promises to set the pace for the rest of the industry in the form of interactive digital dashboards and other various implementations. Fully responsive, these on-line tools will revolutionize how the Bureau delivers its data and statistics, from visitor arrivals to numerous visitor demographics.

OUTLOOKAll of GVB’s online assets will be fully secure and responsive, seamlessly accommodating the mobile device user. With a mobile-first philosophy, the Bureau is already taking full advantage of how travelers research destinations, make decisions and ultimately book their trips. Recently forged partnerships with Google and TripAdvisor continue to solidify GVB's efforts in digitally promoting Guam as a beautiful destination at a more competitive level.

39

Guam Visitors Bureau successfully concluded the 7th annual Shop Guam e-Festival. In Fiscal Year 2018, GVB attracted 178 merchants to participate in this award-winning international travel marketing campaign. There was a total of 265 exclusive retail offers promoted on the Shop Guam mobile app to visitors from Japan, Korea, Taiwan, Hong Kong, China, Russia, Philippines, North America, and to local residents in Guam. The total new mobile app downloads reached 59,643 in less than 100 days driving more than 2 million mobile screen view exposures for local businesses in Guam.

Shop Guam e-Festival 2017 achieved another breakthrough in FY2018. GVB attracted more than 200 local businesses to participate in the Shop Guam campaign. Mobile marketing also broke records in all categories. The total mobile app screen views in 2018 reached 6.38 million, up by 187% from 2017. GVB also brought in 34,039 proximity notification messages for the Shop Guam mobile app users to check out nearby offers throughout the island. Global promotion efforts have collectively generated $16.6 million worth of earned media value during the e-Festival.

GLOBAL MARKETING693 global online promotion posts globally16.6 million USD media value globally47,205 mobile app downloads globally5,479 mobile app sweepstake entries globally34,039 iBeacon on location scans+187% to 6.38 million mobile app screen views

40

The Guam Visitors Bureau (GVB) partnered with award-winning creative agency Beautiful Destinations (BD) to launch a global campaign about Guam through its popular social media channels in 2018.

Beautiful Destinations is behind one of the world’s largest travel communities on social media, spanning 15 million people across 180 countries. They create and distribute “social first” content for a mobile audience and were voted by FAST COMPANY as one of the world’s most innovative companies in 2017.

“We’re proud to have worked with the Beautiful Destinations team to really capture their unique experience of Guam, share it with the rest of the world and their millions of followers,” said former GVB President and CEO Nathan Denight. “Their brand greatly influences the decision-making process of travelers worldwide and we’re happy to partner with them to share Guam’s natural beauty, culture, and people. We encourage everyone to share BD’s photos and videos of Guam on their social media channels.”

“Beautiful Destinations’ mission has always been about celebrating the beauty of the world and its amazing people, places, and experiences,” said Cory Stephen Martin, Beautiful Destinations Videographer. “Our recent visit to Guam has given us a chance to immerse ourselves in a culture that is brimming with pride of its ancestral roots and people. The people of Guam immensely care for family, and they extended that familial energy to total strangers like ourselves.”

The first social media post on the global Guam campaign launched on Beautiful Destination’s Instagram, Facebook and Weibo accounts on Thursday, May 10, 2018. The second social media post featuring a one-minute video of Guam was also posted the following day, May 11, 2018 at the same time on those same channels. All of GVB’s markets then re-posted or shared the content to maximize the reach of the global BD brand and its 15 million followers to strengthen Guam’s digital presence. More photos and video content from Beautiful Destinations were shared throughout the remainder of 2018.

Martin added, “Guam is a special destination in the world because of its genuine character and energy. The people made us feel easily familiar with their home because of the warm welcome extended to us. This, and their beautiful island, is what we would like to showcase to the world.”

Follow Beautiful Destinations on Instagram, Facebook and Weibo (@beautifuldestinations), as well as the Guam Visitors Bureau on Instagram (@visitguamusa), Facebook (@visitguam), and YouTube (@guamvisitorsbureau) for more content.

GVB AND BEAUTIFUL DESTINATIONS LAUNCHED GLOBAL CAMPAIGN ON GUAM

41

REseArCh & StATISTiCS

42

43

FUN FACTSResearch

VISITOR MIX

HOTEL OCCUPANCY RATE

SEPAUGJULJUNMAYAPRMARFEBJANDECNOVOCT

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL

2018 113,526 122,377 140,918 134,939 127,185 137,734 117,678 113,995 126,391 131,594 145,817 113,065 1,525,219

2017 122,534 125,748 142,634 136,063 133,553 140,662 122,607 118,853 122,753 132,952 143,981 117,147 1,559,487

2016 112,292 121,752 132,419 129,259 142,332 133,335 105,446 114,353 118,373 122,996 144,758 133,750 1,511,065

% Chg -7.4% -2.7% -1.2% -0.8% -4.8% -2.1% -4.0% -4.1% 3.0% -1.0% 1.3% -3.5% -2.2%

SEASONALITY

VISITOR ARRIVALSFROM TOP FIVE MARKETS(BY AIR)

201820172016

AIR ARRIVALS(Civilian &Armed Forces)

Japan

Korea

Taiwan

China

U.S. (incl. Hawaii)

CNMI

Palau

FSM

RMI

Philippines

Australia

Canada

Europe

Hong Kong

Thailand

Vietnam

Russia

Singapore

India

Malaysia

Other/Unknown

Total Air

Total Civilian Sea

Total ArmedForces Sea

TOTAL ARRIVALS

2016

752,757

519,430

41,534

26,271

76,727

17,390

5,028

11,027

1,146

18,704

2,258

952

2,010

8,397

463

183

2,488

-

-

-

5,484

1,492,249

3,258

15,558

1,511,065

2017

674,345

649,434

36,268

23,239

76,291

18,492

4,005

10,958

1,274

19,817

2,227

991

2,029

16,140

445

128

3,151

-

-

-

5,739

1,544,973

5,731

8,783

1,559,487

530,223

752,715

27,550

17,035

89,363

20,702

4,304

14,728

1,564

19,026

2,285

124

2,178

6,663

69

9

4,035

795

186

247

8,113

1,501,914

1,539

21,766

1,525,219

2018

-21.4%

15.9%

-24.0%

-26.7%

17.1%

12.0%

7.5%

34.4%

22.8%

-4.0%

2.6%

-

7.3%

-58.7%

-

-

28.1%

-

-

-

41.4%

-2.8%

-73.2%

146.3%

-2.2%

%Change

LY

34.8%

49.4%

1.8%

1.1%

5.9%

1.4%

0.3%

1.0%

0.1%

1.2%

0.1%

0%

0.1%

0.4%

0%

0%

0.3%

0.1%

0%

0%

0.5%

98.5%

1.5%

100.0%

MIX

U.S. (incl. Hawaii)

KOREA

JAPAN

OTHER

CHINA

TAIWAN

U.S. (incl. Hawaii)

KOREA

JAPAN

CHINA

TAIWAN

Source: Guam Customs Declaration Forms. Processed by the Guam Visitors Bureau. Due to theimplementation of the New Customs Declaration Forms in December 2017, countries have beenadded or omitted based on visitor market trends.

Source: Guam Customs Declaration Forms. Processed by the Guam Visitors Bureau. Due to theimplementation of the New Customs Declaration Forms in December 2017, countries have beenadded or omitted based on visitor market trends.

Source: STR Global Historical Report

0 300,000 600,000 900,000 1,200,000 1,500,000

2016

2017

2018

50%

60%

70%

80%

90%

100%

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP

2018 71.7% 82.7% 86.8% 87.6% 92.8% 87.7% 80.5% 81.1% 85.6% 85.2% 91.3% 88.1%

2017 80.8% 86.4% 89.5% 87.2% 91.3% 88.0% 84.2% 80.3% 83.7% 85.4% 88.5% 80.0%

2016 65.5% 73.7% 79.9% 79.6% 88.2% 76.9% 74.8% 78.6% 81.5% 83.3% 90.9% 90.2%

HOTEL ROOM RATE

HOTEL INVENTORY

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP

2018 $197.27 $185.95 $228.57 $226.09 $225.02 $197.58 $192.37 $197.67 $187.03 $200.94 $230.85 $204.24

2017 $182.45 $182.43 $222.18 $231.60 $218.63 $199.87 $191.45 $203.76 $183.65 $202.21 $234.58 $187.23

2016 $175.47 $177.81 $221.71 $214.01 $216.43 $191.52 $180.39 $189.21 $177.85 $197.54 $225.47 $197.79

201620172018

Source: STR Global Historical Report

$160

$180

$200

$220

$240

0

2,000

4,000

6,000

8,000

10,000

201620172018

SALES

REACH

SPEND

TOURISM ECONOMY

$1.75 BILLION

$1,140

21,091 JOBSTOURISM-RELATED

VISITORSPENDING

AVERAGE ON-ISLAND

GOVERNMENT

8,88

3 R

OO

MS

8,88

3 R

OO

MS

9,24

4 R

OO

MS

REVENUETAX

$1.85BILLION

$260MILLION

201620172018

75,000

100,000

125,000

150,000

FY201834.8%

49.4%

5.8%

1.8%

1.1%

7.1%

FY201743.2% 41.6%

4.9%2.3%

1.5%

6.4% 6.4%

FY201649.8%

34.4%

5.0%2.7%

1.7%

FISCAL YEAR ARRIVALS BY ORIGIN

44

FUN FACTSResearch

VISITOR MIX

HOTEL OCCUPANCY RATE

SEPAUGJULJUNMAYAPRMARFEBJANDECNOVOCT

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL

2018 113,526 122,377 140,918 134,939 127,185 137,734 117,678 113,995 126,391 131,594 145,817 113,065 1,525,219

2017 122,534 125,748 142,634 136,063 133,553 140,662 122,607 118,853 122,753 132,952 143,981 117,147 1,559,487

2016 112,292 121,752 132,419 129,259 142,332 133,335 105,446 114,353 118,373 122,996 144,758 133,750 1,511,065

% Chg -7.4% -2.7% -1.2% -0.8% -4.8% -2.1% -4.0% -4.1% 3.0% -1.0% 1.3% -3.5% -2.2%

SEASONALITY

VISITOR ARRIVALSFROM TOP FIVE MARKETS(BY AIR)

201820172016

AIR ARRIVALS(Civilian &Armed Forces)

Japan

Korea

Taiwan

China

U.S. (incl. Hawaii)

CNMI

Palau

FSM

RMI

Philippines

Australia

Canada

Europe

Hong Kong

Thailand

Vietnam

Russia

Singapore

India

Malaysia

Other/Unknown

Total Air

Total Civilian Sea

Total ArmedForces Sea

TOTAL ARRIVALS

2016

752,757

519,430

41,534

26,271

76,727

17,390

5,028

11,027

1,146

18,704

2,258

952

2,010

8,397

463

183

2,488

-

-

-

5,484

1,492,249

3,258

15,558

1,511,065

2017

674,345

649,434

36,268

23,239

76,291

18,492

4,005

10,958

1,274

19,817

2,227

991

2,029

16,140

445

128

3,151

-

-

-

5,739

1,544,973

5,731

8,783

1,559,487

530,223

752,715

27,550

17,035

89,363

20,702

4,304

14,728

1,564

19,026

2,285

124

2,178

6,663

69

9

4,035

795

186

247

8,113

1,501,914

1,539

21,766

1,525,219

2018

-21.4%

15.9%

-24.0%

-26.7%

17.1%

12.0%

7.5%

34.4%

22.8%

-4.0%

2.6%

-

7.3%

-58.7%

-

-

28.1%

-

-

-

41.4%

-2.8%

-73.2%

146.3%

-2.2%

%Change

LY

34.8%

49.4%

1.8%

1.1%

5.9%

1.4%

0.3%

1.0%

0.1%

1.2%

0.1%

0%

0.1%

0.4%

0%

0%

0.3%

0.1%

0%

0%

0.5%

98.5%

1.5%

100.0%

MIX

U.S. (incl. Hawaii)

KOREA

JAPAN

OTHER

CHINA

TAIWAN

U.S. (incl. Hawaii)

KOREA

JAPAN

CHINA

TAIWAN

Source: Guam Customs Declaration Forms. Processed by the Guam Visitors Bureau. Due to theimplementation of the New Customs Declaration Forms in December 2017, countries have beenadded or omitted based on visitor market trends.

Source: Guam Customs Declaration Forms. Processed by the Guam Visitors Bureau. Due to theimplementation of the New Customs Declaration Forms in December 2017, countries have beenadded or omitted based on visitor market trends.

Source: STR Global Historical Report

0 300,000 600,000 900,000 1,200,000 1,500,000

2016

2017

2018

50%

60%

70%

80%

90%

100%

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP

2018 71.7% 82.7% 86.8% 87.6% 92.8% 87.7% 80.5% 81.1% 85.6% 85.2% 91.3% 88.1%

2017 80.8% 86.4% 89.5% 87.2% 91.3% 88.0% 84.2% 80.3% 83.7% 85.4% 88.5% 80.0%

2016 65.5% 73.7% 79.9% 79.6% 88.2% 76.9% 74.8% 78.6% 81.5% 83.3% 90.9% 90.2%

HOTEL ROOM RATE

HOTEL INVENTORY

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP

2018 $197.27 $185.95 $228.57 $226.09 $225.02 $197.58 $192.37 $197.67 $187.03 $200.94 $230.85 $204.24

2017 $182.45 $182.43 $222.18 $231.60 $218.63 $199.87 $191.45 $203.76 $183.65 $202.21 $234.58 $187.23

2016 $175.47 $177.81 $221.71 $214.01 $216.43 $191.52 $180.39 $189.21 $177.85 $197.54 $225.47 $197.79

201620172018

Source: STR Global Historical Report

$160

$180

$200

$220

$240

0

2,000

4,000

6,000

8,000

10,000

201620172018

SALES

REACH

SPEND

TOURISM ECONOMY

$1.75 BILLION

$1,140

21,091 JOBSTOURISM-RELATED

VISITORSPENDING

AVERAGE ON-ISLAND

GOVERNMENT

8,88

3 R

OO

MS

8,88

3 R

OO

MS

9,24

4 R

OO

MS

REVENUETAX

$1.85BILLION

$260MILLION

201620172018

75,000

100,000

125,000

150,000

FY201834.8%

49.4%

5.8%

1.8%

1.1%

7.1%

FY201743.2% 41.6%

4.9%2.3%

1.5%

6.4% 6.4%

FY201649.8%

34.4%

5.0%2.7%

1.7%

HOTEL STATS

45

33

SINGLE

50%50%MARRIED SINGLE

50%50%MARRIEDSINGLE

69%31%MARRIED SINGLE

52%48%MARRIED

HONG KONGPHILIPPINESTAIWANKOREAJAPAN

SINGLE

54%46%MARRIED

Average Age:

33Average Age:

35Average Age:

INCOME

GENDER

MARITALSTATUS

TRAVELCOMPANIONS

OF STAYLENGTH

Natural Beauty ..........59%Shopping....................44%Price...........................29%Pleasure.....................28%Water Sports..............26%

Relaxation ..................20%Recommended ..........19%Safe Destination.........17%Short Travel Time .......13%Prior Trip.....................10%

TOP REASONS FOR CHOOSING GUAM

Natural Beauty ..........64%Relaxation ..................30%Shopping....................25%Water Sports..............17%Scuba.........................16%

Recommended ..........16%No Visa.......................13%Safe Destination.........11%Honeymoon................11%Prior Trip.......................8%

TOP REASONS FOR CHOOSING GUAM

EXPENDITURES(per person)

TRAVELMOTIVATION(reason for travel)

STATUSTRIP

PLANNINGTRAVEL

AGE

Spouse Friend/Assoc. Child <18 Other AdultFamily

Officemate Girlfriend/Boyfriend

Child-Adult Alone

38% 32% 20% 15%

9% 9% 3% 2%

Spouse Child <18 Other AdultFamily

Friend/Assoc.

Girlfriend/Boyfriend

Child-Adult Officemate Alone

79% 50% 27% 9%

4% 2% 1% 1%

Spouse Friend/Assoc. Other AdultFamily

Child <18

Girlfriend/Boyfriend

Officemate Alone Child-Adult

42% 24% 15% 14%

11% 10% 10% 1%

Alone Spouse Other AdultFamily

Friend/Assoc.

Child <18 Girlfriend/Boyfriend

Child-Adult Officemate

34% 26% 20% 18%

9% 7% 3% 3%

Spouse Friend/Assoc. Other AdultFamily

Alone

Child <18 Girlfriend/Boyfriend

Officemate Child-Adult

37% 22% 19% 19%

13% 11% 4% 1%

51% 49%FIRST TIMERS REPEATERS

MALE

40%FEMALE

60%

Natural Beauty ..........70%Travel Time.................45%Pleasure.....................28%Prior Trip.....................25%Shopping....................24%

Price...........................16%Recommended ..........15%Safety.........................12%Relaxation ..................12%Water Sports................8%

TOP REASONS FOR CHOOSING GUAM

1-2 NIGHTS 15% 3 NIGHTS 56%

AVERAGE 3 days

4+ NIGHTS 29%

63% 37%FIRST TIMERS REPEATERS

MALE

51%FEMALE

49%

1-2 NIGHTS 1% 3 NIGHTS 24%

AVERAGE 6 days

4+ NIGHTS 76%

83% 17%FIRST TIMERS REPEATERS

MALE

53%FEMALE

47%

1-2 NIGHTS 3% 3 NIGHTS 14%

AVERAGE 4 days

4+ NIGHTS 83%

PREPAID

Online Travel Agent 49%

Travel Agent/pkg tours 33%

Online 3rd party travel site 6%

Direct with airline/hotel 11%

Online Travel Agent 34%

Travel Agent/pkg tours 28%

Online 3rd party travel site 4%

Direct with airline/hotel 34%

Online Travel Agent 14%

Travel Agent/pkg tours 59%

Online 3rd party travel site 7%

Direct with airline/hotel 20%

ON-ISLAND

AVERAGEEXCHANGERATE

*Exchange rate source: USFOREX

$971.25 $527.47 ¥110.05

PREPAID ON-ISLAND

AVERAGEEXCHANGERATE

*Exchange rate source: USFOREX

$754.38 $333.44 KRW1,096.05

PREPAID ON-ISLAND

AVERAGEEXCHANGERATE

*Exchange rate source: USFOREX

$1,322.48 $854.09 TWD30.09

Natural Beauty ..........59%Relaxation ..................27%Water Sports..............17%Shopping....................15%Scuba.........................13%

No Visa.......................13%Married/Wedding ......13%Recommended ..........12%Safe Destination...........9%Prior Trip.......................5%

TOP REASONS FOR CHOOSING GUAM

82% 18%FIRST TIMERS REPEATERS

MALE

53%FEMALE

47%

1-2 NIGHTS 13% 3 NIGHTS 23%

AVERAGE 4 days

4+ NIGHTS 65%

Online Travel Agent 6%

Travel Agent/pkg tours 12%

Online 3rd party travel site 36%

Direct with airline/hotel 46%

PREPAID ON-ISLAND

AVERAGEEXCHANGERATE

*Exchange rate source: USFOREX

$1,146.11 $935.20 HKD7.84

Natural Beauty ..........42%Relaxation ..................39%Water Sports..............28%Shopping....................27%Scuba.........................27%

No Visa.......................19%Married/Wedding ......14%Recommended ..........10%Safe Destination...........8%Prior Trip.......................6%

TOP REASONS FOR CHOOSING GUAM

64% 36%FIRST TIMERS REPEATERS

MALE

43%FEMALE

57%

1-2 NIGHTS 12% 3 NIGHTS 34%

AVERAGE 6 days

4+ NIGHTS 54%

Online Travel Agent 8%

Travel Agent/pkg tours 6%

Online 3rd party travel site 12%

Direct with airline/hotel 73%

PREPAID ON-ISLAND

AVERAGEEXCHANGERATE

*Exchange rate source: USFOREX

$581.65 $585.55 PHP52.67

¥INCOME IN

3%

7%

14%

15%15%

16%

12%19%

¥2.0M-¥3.0M

¥4.0M-¥5.0M

¥3.0M-¥4.0M

¥5.0M-¥7.0M

¥7.0M-¥10.0M

¥10.0M+

No Income Specified Less than ¥2.0M

KRWINCOME IN

7%

9%8%

11%24%

36%

4%No Income Specified Less than KW24M

KW36M-48M

KW48M-60M

KW60M-72M

KW72+

KW24M-36M

TWDINCOME IN

5% 6%6%

15%10%

28%

28%

4%No Income Specified

Less than 160K

160K-200K

200K-400K

400K-600K

1.0M+

800K-1.0M

600K-800K

PHPINCOME IN

6%

8%7%

9%20%

20%

30%

No Income Specified 3%Less than 50K

50K-150K

150K-250K

400K-600K

450K+

350K-450K

HKDINCOME IN

18%

22%

21%

33%

Lessthan 240K

No Income Specified4%3.0M+

1.0M -3.0M

500K-1.0M

240K-500K

60+ YRS

50-59 YRS

40-49 YRS

25-39 YRS

18-24 YRS 26%

49%

17%

6%

2% 60+ YRS

50-59 YRS

40-49 YRS

25-39 YRS

18-24 YRS 16%

54%

2%

0%

28%

60+ YRS

50-59 YRS

40-49 YRS

25-39 YRS

18-24 YRS 12%

67%

5%

1%

15%

34Average Age:

60+ YRS

50-59 YRS

40-49 YRS

25-39 YRS

18-24 YRS 11%

64%

6%

2%

17%

39Average Age:

60+ YRS

50-59 YRS

40-49 YRS

25-39 YRS

18-24 YRS 13%

46%

11%

10%

21%

VISITOR PROFILES

46

33

SINGLE

50%50%MARRIED SINGLE

50%50%MARRIEDSINGLE

69%31%MARRIED SINGLE

52%48%MARRIED

HONG KONGPHILIPPINESTAIWANKOREAJAPAN

SINGLE

54%46%MARRIED

Average Age:

33Average Age:

35Average Age:

INCOME

GENDER

MARITALSTATUS

TRAVELCOMPANIONS

OF STAYLENGTH

Natural Beauty ..........59%Shopping....................44%Price...........................29%Pleasure.....................28%Water Sports..............26%

Relaxation ..................20%Recommended ..........19%Safe Destination.........17%Short Travel Time .......13%Prior Trip.....................10%

TOP REASONS FOR CHOOSING GUAM

Natural Beauty ..........64%Relaxation ..................30%Shopping....................25%Water Sports..............17%Scuba.........................16%

Recommended ..........16%No Visa.......................13%Safe Destination.........11%Honeymoon................11%Prior Trip.......................8%

TOP REASONS FOR CHOOSING GUAM

EXPENDITURES(per person)

TRAVELMOTIVATION(reason for travel)

STATUSTRIP

PLANNINGTRAVEL

AGE

Spouse Friend/Assoc. Child <18 Other AdultFamily

Officemate Girlfriend/Boyfriend

Child-Adult Alone

38% 32% 20% 15%

9% 9% 3% 2%

Spouse Child <18 Other AdultFamily

Friend/Assoc.

Girlfriend/Boyfriend

Child-Adult Officemate Alone

79% 50% 27% 9%

4% 2% 1% 1%

Spouse Friend/Assoc. Other AdultFamily

Child <18

Girlfriend/Boyfriend

Officemate Alone Child-Adult

42% 24% 15% 14%

11% 10% 10% 1%

Alone Spouse Other AdultFamily

Friend/Assoc.

Child <18 Girlfriend/Boyfriend

Child-Adult Officemate

34% 26% 20% 18%

9% 7% 3% 3%

Spouse Friend/Assoc. Other AdultFamily

Alone

Child <18 Girlfriend/Boyfriend

Officemate Child-Adult

37% 22% 19% 19%

13% 11% 4% 1%

51% 49%FIRST TIMERS REPEATERS

MALE

40%FEMALE

60%

Natural Beauty ..........70%Travel Time.................45%Pleasure.....................28%Prior Trip.....................25%Shopping....................24%

Price...........................16%Recommended ..........15%Safety.........................12%Relaxation ..................12%Water Sports................8%

TOP REASONS FOR CHOOSING GUAM

1-2 NIGHTS 15% 3 NIGHTS 56%

AVERAGE 3 days

4+ NIGHTS 29%

63% 37%FIRST TIMERS REPEATERS

MALE

51%FEMALE

49%

1-2 NIGHTS 1% 3 NIGHTS 24%

AVERAGE 6 days

4+ NIGHTS 76%

83% 17%FIRST TIMERS REPEATERS

MALE

53%FEMALE

47%

1-2 NIGHTS 3% 3 NIGHTS 14%

AVERAGE 4 days

4+ NIGHTS 83%

PREPAID

Online Travel Agent 49%

Travel Agent/pkg tours 33%

Online 3rd party travel site 6%

Direct with airline/hotel 11%

Online Travel Agent 34%

Travel Agent/pkg tours 28%

Online 3rd party travel site 4%

Direct with airline/hotel 34%

Online Travel Agent 14%

Travel Agent/pkg tours 59%

Online 3rd party travel site 7%

Direct with airline/hotel 20%

ON-ISLAND

AVERAGEEXCHANGERATE

*Exchange rate source: USFOREX

$971.25 $527.47 ¥110.05

PREPAID ON-ISLAND

AVERAGEEXCHANGERATE

*Exchange rate source: USFOREX

$754.38 $333.44 KRW1,096.05

PREPAID ON-ISLAND

AVERAGEEXCHANGERATE

*Exchange rate source: USFOREX

$1,322.48 $854.09 TWD30.09

Natural Beauty ..........59%Relaxation ..................27%Water Sports..............17%Shopping....................15%Scuba.........................13%

No Visa.......................13%Married/Wedding ......13%Recommended ..........12%Safe Destination...........9%Prior Trip.......................5%

TOP REASONS FOR CHOOSING GUAM

82% 18%FIRST TIMERS REPEATERS

MALE

53%FEMALE

47%

1-2 NIGHTS 13% 3 NIGHTS 23%

AVERAGE 4 days

4+ NIGHTS 65%

Online Travel Agent 6%

Travel Agent/pkg tours 12%

Online 3rd party travel site 36%

Direct with airline/hotel 46%

PREPAID ON-ISLAND

AVERAGEEXCHANGERATE

*Exchange rate source: USFOREX

$1,146.11 $935.20 HKD7.84

Natural Beauty ..........42%Relaxation ..................39%Water Sports..............28%Shopping....................27%Scuba.........................27%

No Visa.......................19%Married/Wedding ......14%Recommended ..........10%Safe Destination...........8%Prior Trip.......................6%

TOP REASONS FOR CHOOSING GUAM

64% 36%FIRST TIMERS REPEATERS

MALE

43%FEMALE

57%

1-2 NIGHTS 12% 3 NIGHTS 34%

AVERAGE 6 days

4+ NIGHTS 54%

Online Travel Agent 8%

Travel Agent/pkg tours 6%

Online 3rd party travel site 12%

Direct with airline/hotel 73%

PREPAID ON-ISLAND

AVERAGEEXCHANGERATE

*Exchange rate source: USFOREX

$581.65 $585.55 PHP52.67

¥INCOME IN

3%

7%

14%

15%15%

16%

12%19%

¥2.0M-¥3.0M

¥4.0M-¥5.0M

¥3.0M-¥4.0M

¥5.0M-¥7.0M

¥7.0M-¥10.0M

¥10.0M+

No Income Specified Less than ¥2.0M

KRWINCOME IN

7%

9%8%

11%24%

36%

4%No Income Specified Less than KW24M

KW36M-48M

KW48M-60M

KW60M-72M

KW72+

KW24M-36M

TWDINCOME IN

5% 6%6%

15%10%

28%

28%

4%No Income Specified

Less than 160K

160K-200K

200K-400K

400K-600K

1.0M+

800K-1.0M

600K-800K

PHPINCOME IN

6%

8%7%

9%20%

20%

30%

No Income Specified 3%Less than 50K

50K-150K

150K-250K

400K-600K

450K+

350K-450K

HKDINCOME IN

18%

22%

21%

33%

Lessthan 240K

No Income Specified4%3.0M+

1.0M -3.0M

500K-1.0M

240K-500K

60+ YRS

50-59 YRS

40-49 YRS

25-39 YRS

18-24 YRS 26%

49%

17%

6%

2% 60+ YRS

50-59 YRS

40-49 YRS

25-39 YRS

18-24 YRS 16%

54%

2%

0%

28%

60+ YRS

50-59 YRS

40-49 YRS

25-39 YRS

18-24 YRS 12%

67%

5%

1%

15%

34Average Age:

60+ YRS

50-59 YRS

40-49 YRS

25-39 YRS

18-24 YRS 11%

64%

6%

2%

17%

39Average Age:

60+ YRS

50-59 YRS

40-49 YRS

25-39 YRS

18-24 YRS 13%

46%

11%

10%

21%

47

0 200,000 400,000 600,000 800,000 1,000,000

2016

2017

2018

OTHER

KINKI

CHUBU

KANTO

20,000

40,000

60,000

80,000

100,000

SEPAUGJULJUNMAYAPRMARFEBJANDECNOVOCT

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL

2018 34,489 44,346 48,785 41,435 46,937 61,613 39,934 36,575 35,739 40,163 61,307 38,900 530,223

2017 55,636 59,918 66,035 57,037 54,354 71,384 49,834 47,140 48,971 51,811 68,351 43,870 674,345

2016 58,030 62,760 67,876 62,716 71,796 79,256 49,295 48,891 53,040 54,625 79,342 65,130 752,757

% Chg -38.0% -26.0% -26.1% -27.4% -13.6% -13.7% -19.9% -22.4% -27.0% -22.5% -10.3% -11.3% -21.4%

SEASONALITY

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL

2018 69,732 63,586 62,071 61,352 55,018 68,585 53,430 51,258 45,008 52,952 72,458 59,263 714,713

2017 75,884 74,342 77,401 73,660 64,712 78,067 71,529 72,762 71,063 77,551 83,938 72,076 892,985

2016 80,937 83,057 89,993 91,712 90,015 92,293 72,781 76,078 74,732 76,973 87,468 82,757 998,796

% Chg -8.1% -14.5% -19.8% -16.7% -15.0% -12.1% -25.3% -29.6% -36.7% -31.7% -13.7% -17.8% -20.0%

JAPAN SPEND

JAPAN VISITOR MIX

SEPAUGJULJUNMAYAPRMARFEBJANDECNOVOCT

JAPAN MONTHLY AIRLIFT

JAPAN AIRLIFT

40,000

60,000

80,000

100,000

Japan Spend $279,676,726 $295,747,486 $332,921,838 Avg. Exchange Rate ¥110.43 ¥114.27 ¥111.82

Seats 714,713 892,985 998,796

$0

$100,000,000

$200,000,000

$300,000,000

$400,000,000

$500,000,000

FY2016FY2017FY2018

0

300,000

600,000

900,000

1,200,000

FY2016FY2017FY2018

¥0

¥30

¥60

¥90

¥120

KANTO(TOKYO)

CHUBU(NAGOYA)

KINKI(OSAKA) OTHER TOTAL

2018 283,603 65,275 90,997 90,348 530,223

2017 346,977 85,251 124,454 117,663 674,345

2016 376,330 95,440 153,679 127,308 752,757

JAPAN ARRIVALS BY MAJOR REGIONS

201820172016

201820172016

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL

2018 74,132 69,625 77,461 76,947 70,652 67,053 68,748 69,706 75,984 80,407 72,725 74,208 877,648

2017 53,092 52,869 62,311 62,657 56,748 62,525 60,417 62,941 60,024 67,135 68,606 70,301 739,626

2016 49,740 52,182 54,200 55,032 50,922 55,081 48,563 53,264 52,198 53,168 52,835 51,878 629,063

% Chg 39.6% 31.7% 24.3% 22.8% 24.5% 7.2% 13.8% 10.7% 26.6% 19.8% 6.0% 5.6% 18.7%

KOREA MONTHLY AIRLIFT

KOREA AIRLIFT

Seats 877,648 739,626 629,063

FY2017 FY2016FY2018

2016

2017

2018

OTHER

GYEONGNAM

INCHEON/GYEONGGI

SEOUL

KOREA VISITOR MIX

SEPAUGJULJUNMAYAPRMARFEBJANDECNOVOCT

SEASONALITYKorea Spend $250,985,290 248,538,392 $219,505,924 Avg. Exchange Rate ₩1,100.50 ₩1,090.42 ₩1,161.15

FY2017 FY2016FY2018₩0

₩600

₩1,200

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL

2018 56,292 61,093 70,411 69,249 60,939 53,132 60,265 60,516 67,996 70,622 64,432 57,768 752,715

2017 48,119 48,690 55,193 56,340 51,181 51,390 53,517 51,576 55,033 61,097 58,411 58,880 649,428

2016 37,306 43,030 46,139 48,859 41,576 34,444 38,667 43,354 46,078 48,883 46,909 44,185 519,430

% Chg 17.0% 25.5% 27.6% 22.9% 19.1% 3.4% 12.6% 17.3% 23.6% 15.6% 10.3% -1.9% 15.9%

SEPAUGJULJUNMAYAPRMARFEBJANDECNOVOCT

$0

$75,000,000

$150,000,000

$225,000,000

$300,000,000

SEOULINCHEON/GYEONGGI GYEONGNAM OTHER TOTAL

2018 263,028 181,629 3,114 304,944 752,715

2017 228,227 172,292 114,959 133,957 649,428

2016 201,378 142,393 75,596 100,063 519,430

KOREA ARRIVALS BY MAJOR REGIONS

KOREA SPEND

0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000

Source: Diio Mi Aviation Market Intelligence

FY2018 53.5%

17%

12.3%

17.2%

201820172016

201820172016

30,000

40,000

50,000

60,000

70,000

80,000

40,000

50,000

60,000

70,000

80,000

90,000

0

300,000

600,000

900,000

FY2018

34.9%

24.1%

40.6%

0.4%

JAPAN ARRIVALS BY REGION

48

0 200,000 400,000 600,000 800,000 1,000,000

2016

2017

2018

OTHER

KINKI

CHUBU

KANTO

20,000

40,000

60,000

80,000

100,000

SEPAUGJULJUNMAYAPRMARFEBJANDECNOVOCT

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL

2018 34,489 44,346 48,785 41,435 46,937 61,613 39,934 36,575 35,739 40,163 61,307 38,900 530,223

2017 55,636 59,918 66,035 57,037 54,354 71,384 49,834 47,140 48,971 51,811 68,351 43,870 674,345

2016 58,030 62,760 67,876 62,716 71,796 79,256 49,295 48,891 53,040 54,625 79,342 65,130 752,757

% Chg -38.0% -26.0% -26.1% -27.4% -13.6% -13.7% -19.9% -22.4% -27.0% -22.5% -10.3% -11.3% -21.4%

SEASONALITY

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL

2018 69,732 63,586 62,071 61,352 55,018 68,585 53,430 51,258 45,008 52,952 72,458 59,263 714,713

2017 75,884 74,342 77,401 73,660 64,712 78,067 71,529 72,762 71,063 77,551 83,938 72,076 892,985

2016 80,937 83,057 89,993 91,712 90,015 92,293 72,781 76,078 74,732 76,973 87,468 82,757 998,796

% Chg -8.1% -14.5% -19.8% -16.7% -15.0% -12.1% -25.3% -29.6% -36.7% -31.7% -13.7% -17.8% -20.0%

JAPAN SPEND

JAPAN VISITOR MIX

SEPAUGJULJUNMAYAPRMARFEBJANDECNOVOCT

JAPAN MONTHLY AIRLIFT

JAPAN AIRLIFT

40,000

60,000

80,000

100,000

Japan Spend $279,676,726 $295,747,486 $332,921,838 Avg. Exchange Rate ¥110.43 ¥114.27 ¥111.82

Seats 714,713 892,985 998,796

$0

$100,000,000

$200,000,000

$300,000,000

$400,000,000

$500,000,000

FY2016FY2017FY2018

0

300,000

600,000

900,000

1,200,000

FY2016FY2017FY2018

¥0

¥30

¥60

¥90

¥120

KANTO(TOKYO)

CHUBU(NAGOYA)

KINKI(OSAKA) OTHER TOTAL

2018 283,603 65,275 90,997 90,348 530,223

2017 346,977 85,251 124,454 117,663 674,345

2016 376,330 95,440 153,679 127,308 752,757

JAPAN ARRIVALS BY MAJOR REGIONS

201820172016

201820172016

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL

2018 74,132 69,625 77,461 76,947 70,652 67,053 68,748 69,706 75,984 80,407 72,725 74,208 877,648

2017 53,092 52,869 62,311 62,657 56,748 62,525 60,417 62,941 60,024 67,135 68,606 70,301 739,626

2016 49,740 52,182 54,200 55,032 50,922 55,081 48,563 53,264 52,198 53,168 52,835 51,878 629,063

% Chg 39.6% 31.7% 24.3% 22.8% 24.5% 7.2% 13.8% 10.7% 26.6% 19.8% 6.0% 5.6% 18.7%

KOREA MONTHLY AIRLIFT

KOREA AIRLIFT

Seats 877,648 739,626 629,063

FY2017 FY2016FY2018

2016

2017

2018

OTHER

GYEONGNAM

INCHEON/GYEONGGI

SEOUL

KOREA VISITOR MIX

SEPAUGJULJUNMAYAPRMARFEBJANDECNOVOCT

SEASONALITYKorea Spend $250,985,290 248,538,392 $219,505,924 Avg. Exchange Rate ₩1,100.50 ₩1,090.42 ₩1,161.15

FY2017 FY2016FY2018₩0

₩600

₩1,200

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL

2018 56,292 61,093 70,411 69,249 60,939 53,132 60,265 60,516 67,996 70,622 64,432 57,768 752,715

2017 48,119 48,690 55,193 56,340 51,181 51,390 53,517 51,576 55,033 61,097 58,411 58,880 649,428

2016 37,306 43,030 46,139 48,859 41,576 34,444 38,667 43,354 46,078 48,883 46,909 44,185 519,430

% Chg 17.0% 25.5% 27.6% 22.9% 19.1% 3.4% 12.6% 17.3% 23.6% 15.6% 10.3% -1.9% 15.9%

SEPAUGJULJUNMAYAPRMARFEBJANDECNOVOCT

$0

$75,000,000

$150,000,000

$225,000,000

$300,000,000

SEOULINCHEON/GYEONGGI GYEONGNAM OTHER TOTAL

2018 263,028 181,629 3,114 304,944 752,715

2017 228,227 172,292 114,959 133,957 649,428

2016 201,378 142,393 75,596 100,063 519,430

KOREA ARRIVALS BY MAJOR REGIONS

KOREA SPEND

0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000

Source: Diio Mi Aviation Market Intelligence

FY2018 53.5%

17%

12.3%

17.2%

201820172016

201820172016

30,000

40,000

50,000

60,000

70,000

80,000

40,000

50,000

60,000

70,000

80,000

90,000

0

300,000

600,000

900,000

FY2018

34.9%

24.1%

40.6%

0.4%

KOREA ARRIVALS BY REGION

49

0 20,000 30,0000 40,000 50,000

2016

2017

2018

TAOYUAN, MIAOLI,& HSINEHU

TAICHUNG

KAOSHIUNG

TAIPEI

OTHER

TAIWAN VISITOR MIX

2016

2017

2018

0 5,000 10,000 15,000 20,000 25,000 30,000

OTHER

GUANGZHOU

SHANGHAI

BEIJING

CHINA VISITOR MIX

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL

2018 2,686 2,686 2,844 2,844 2,835 3,002 3,318 3,476 3,476 3,476 3,476 3,476 37,595

2017 5,744 5,744 5,744 6,535 5,632 5,948 5,915 5,428 3,054 2,686 2,844 2,844 58,118

2016 4,584 4,386 5,112 5,112 6,520 5,226 4,954 5,112 4,702 5,902 5,744 5,334 62,688

% Chg -53.2% -53.2% -50.5% -56.5% -49.7% -49.5% -43.9% -36.0% 13.8% 29.4% 22.2% 22.2% -35.3%

TAIWAN MONTHLY AIRLIFT

TAIWAN AIRLIFT

Seats 37,595 58,118 62,688

FY2017 FY2016FY2018

SEPAUGJULJUNMAYAPRMARFEBJANDECNOVOCT

SEASONALITY Taiwan Spend $23,530,180 $26,445,538 $31,921,786Avg. Exchange Rate NT$30.15 NT$29.58 NT$32.47

FY2016FY2017FY2018

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL

2018 1,901 1,958 2,099 2,263 2,684 2,453 2,241 1,736 2,731 2,976 2,476 2,032 27,550

2017 3,499 3,245 2,977 3,850 3,610 2,853 3,208 3,395 2,545 2,443 2,300 2,345 36,270

2016 2,748 3,144 3,134 3,675 4,796 3,253 2,587 3,512 3,848 3,883 3,464 3,490 41,534

% Chg -45.7% -39.7% -29.5% -41.2% -25.7% -14.0% -30.1% -48.9% 7.3% 21.8% 7.7% -13.3% -24.0%

SEPAUGJULJUNMAYAPRMARFEBJANDECNOVOCT

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL

2018 1,062 1,062 1,062 944 1,040 826 - - - - - - 5,996

2017 1,062 944 1,062 1,158 1,040 1,062 1,158 944 1,062 1,110 1,062 944 12,608

2016 1,206 1,062 1,062 1,110 1,232 1,062 944 1,062 1,062 1,062 1,040 1,062 12,966

% Chg 0.0% 12.5% 0.0% -18.5% 0.0% -22.2% -100.0% -100.0% -100.0% -100.0% -100.0% -100.0% -52.4%

CHINA MONTHLY AIRLIFT

CHINA AIRLIFT

Seats 5,996 12,608 12,966

FY2017 FY2016FY2018

SEPAUGJULJUNMAYAPRMARFEBJANDECNOVOCT

SEASONALITY China Spending $33,427,781 $26,962,353 $26,243,153Avg. Exchange Rate 6.62CN¥ 6.51CN¥ 6.53CN¥

FY2016FY2017FY2018

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL

2018 1,395 1,057 1,650 1,194 3,944 1,174 1,046 1,098 913 1,359 1,306 899 17,035

2017 2,355 1,377 1,655 4,053 2,383 1,330 1,720 1,638 1,582 2,015 1,776 1,294 23,178

2016 2,306 1,245 1,094 2,127 6,391 1,384 1,829 2,020 1,913 2,062 2,078 1,822 26,271

% Chg -40.8% -23.2% -0.3% -70.9% 64.8% -11.7% -39.2% -33.0% -42.3% -32.6% -26.5% -30.5% -26.7%

SEPAUGJULJUNMAYAPRMARFEBJANDECNOVOCT 2,000

3,000

5,000

4,000

6,000

7,000

$0

$10,000,000

$20,000,000

$30,000,000

$40,000,000

NT$0

NT$10

NT$20

NT$30

NT$40

0

2,000

1,000

4,000

3,000

5,000

6,000

7,000

$0

$10,000,000

$20,000,000

$30,000,000

$40,000,000

0.0CN¥

2.5CN¥

5.0CN¥

7.5CN¥

10.0CN¥

TAIPEI KAOSHIUNG TAICHUNGTAOYUAN,

MIAOLI,& HSINEHU

OTHER TOTAL

2018 15,247 1,647 3,855 2,707 4,094 27,550

2017 20,084 2,710 6,357 4,542 2,577 36,270

2016 22,436 2,826 7,980 5,489 2,803 41,534

TAIWAN ARRIVALS BY MAJOR REGIONS

BEIJING SHANGHAI GUANGZHOU OTHER TOTAL

2018 2,536 5,913 1,244 7,342 17,035

2017 3,982 7,469 2,171 9,556 23,178

2016 4,866 8,224 2,210 10,971 26,271

CHINA ARRIVALS BY MAJOR REGIONS

TAIWAN SPEND CHINA SPEND

55.3%

14.0%

9.8%

14.9%

6.0%

FY2018

43.1%

14.9%

34.7%

7.3%

FY2018

Source: Diio Mi Aviation Market Intelligence

201820172016 2018

20172016

201820172016

201820172016

0

5,000

10,000

15,000

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

1,000

2,000

3,000

4,000

5,000

0

500

1,000

1,500

2,000

TAIWAN ARRIVALS BY REGION

50

0 20,000 30,0000 40,000 50,000

2016

2017

2018

TAOYUAN, MIAOLI,& HSINEHU

TAICHUNG

KAOSHIUNG

TAIPEI

OTHER

TAIWAN VISITOR MIX

2016

2017

2018

0 5,000 10,000 15,000 20,000 25,000 30,000

OTHER

GUANGZHOU

SHANGHAI

BEIJING

CHINA VISITOR MIX

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL

2018 2,686 2,686 2,844 2,844 2,835 3,002 3,318 3,476 3,476 3,476 3,476 3,476 37,595

2017 5,744 5,744 5,744 6,535 5,632 5,948 5,915 5,428 3,054 2,686 2,844 2,844 58,118

2016 4,584 4,386 5,112 5,112 6,520 5,226 4,954 5,112 4,702 5,902 5,744 5,334 62,688

% Chg -53.2% -53.2% -50.5% -56.5% -49.7% -49.5% -43.9% -36.0% 13.8% 29.4% 22.2% 22.2% -35.3%

TAIWAN MONTHLY AIRLIFT

TAIWAN AIRLIFT

Seats 37,595 58,118 62,688

FY2017 FY2016FY2018

SEPAUGJULJUNMAYAPRMARFEBJANDECNOVOCT

SEASONALITY Taiwan Spend $23,530,180 $26,445,538 $31,921,786Avg. Exchange Rate NT$30.15 NT$29.58 NT$32.47

FY2016FY2017FY2018

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL

2018 1,901 1,958 2,099 2,263 2,684 2,453 2,241 1,736 2,731 2,976 2,476 2,032 27,550

2017 3,499 3,245 2,977 3,850 3,610 2,853 3,208 3,395 2,545 2,443 2,300 2,345 36,270

2016 2,748 3,144 3,134 3,675 4,796 3,253 2,587 3,512 3,848 3,883 3,464 3,490 41,534

% Chg -45.7% -39.7% -29.5% -41.2% -25.7% -14.0% -30.1% -48.9% 7.3% 21.8% 7.7% -13.3% -24.0%

SEPAUGJULJUNMAYAPRMARFEBJANDECNOVOCT

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL

2018 1,062 1,062 1,062 944 1,040 826 - - - - - - 5,996

2017 1,062 944 1,062 1,158 1,040 1,062 1,158 944 1,062 1,110 1,062 944 12,608

2016 1,206 1,062 1,062 1,110 1,232 1,062 944 1,062 1,062 1,062 1,040 1,062 12,966

% Chg 0.0% 12.5% 0.0% -18.5% 0.0% -22.2% -100.0% -100.0% -100.0% -100.0% -100.0% -100.0% -52.4%

CHINA MONTHLY AIRLIFT

CHINA AIRLIFT

Seats 5,996 12,608 12,966

FY2017 FY2016FY2018

SEPAUGJULJUNMAYAPRMARFEBJANDECNOVOCT

SEASONALITY China Spending $33,427,781 $26,962,353 $26,243,153Avg. Exchange Rate 6.62CN¥ 6.51CN¥ 6.53CN¥

FY2016FY2017FY2018

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL

2018 1,395 1,057 1,650 1,194 3,944 1,174 1,046 1,098 913 1,359 1,306 899 17,035

2017 2,355 1,377 1,655 4,053 2,383 1,330 1,720 1,638 1,582 2,015 1,776 1,294 23,178

2016 2,306 1,245 1,094 2,127 6,391 1,384 1,829 2,020 1,913 2,062 2,078 1,822 26,271

% Chg -40.8% -23.2% -0.3% -70.9% 64.8% -11.7% -39.2% -33.0% -42.3% -32.6% -26.5% -30.5% -26.7%

SEPAUGJULJUNMAYAPRMARFEBJANDECNOVOCT 2,000

3,000

5,000

4,000

6,000

7,000

$0

$10,000,000

$20,000,000

$30,000,000

$40,000,000

NT$0

NT$10

NT$20

NT$30

NT$40

0

2,000

1,000

4,000

3,000

5,000

6,000

7,000

$0

$10,000,000

$20,000,000

$30,000,000

$40,000,000

0.0CN¥

2.5CN¥

5.0CN¥

7.5CN¥

10.0CN¥

TAIPEI KAOSHIUNG TAICHUNGTAOYUAN,

MIAOLI,& HSINEHU

OTHER TOTAL

2018 15,247 1,647 3,855 2,707 4,094 27,550

2017 20,084 2,710 6,357 4,542 2,577 36,270

2016 22,436 2,826 7,980 5,489 2,803 41,534

TAIWAN ARRIVALS BY MAJOR REGIONS

BEIJING SHANGHAI GUANGZHOU OTHER TOTAL

2018 2,536 5,913 1,244 7,342 17,035

2017 3,982 7,469 2,171 9,556 23,178

2016 4,866 8,224 2,210 10,971 26,271

CHINA ARRIVALS BY MAJOR REGIONS

TAIWAN SPEND CHINA SPEND

55.3%

14.0%

9.8%

14.9%

6.0%

FY2018

43.1%

14.9%

34.7%

7.3%

FY2018

Source: Diio Mi Aviation Market Intelligence

201820172016 2018

20172016

201820172016

201820172016

0

5,000

10,000

15,000

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

1,000

2,000

3,000

4,000

5,000

0

500

1,000

1,500

2,000

CHINA ARRIVALS BY REGION

51

Assets: Current assets Other assets Property and equipment, at cost, net

Total assets Deferred outflows from OPEB Deferred outflows from pension

Total assets and deferred outflows

Liabilities:

Current liabilities OPEB liability Net pension liability Accrued sick leave

Total liabilities Deferred outflows from OPEB Deferred inflows from pension

Total liabilities and deferred inflows

Net position: Net investment in capital assets Unrestricted Restricted

Total net position

Total liabilities, net position

Operating revenuesOperating expensesOperating revenues net of operating expensesNon-operating revenues, net

Change in net position

2018

$ 20,568,765133,230

6,476,527

27,180,522620,916

642,778

$ 28,444,216

$ 3,771,8675,672,9674,553,021

34,016

14,031,871486,129

239,149

$ 14,757,149

6,478,5274,915,613

2,292,927

13,687,067

$ 28,444,216

2,272,218 (23,723,329)

(23,451,111) 25,200,657

$ 1,749,546

2017 (As restated)

$ 20,010,727133,230

6,561,860

26,705,817740,012

657,515

$ 28,103,344

$ 4,720,8985,799,9875,445,987

166,006

16,112,323-

53,500

$ 16,165,823

6,561,8603,082,449

2,293,213

11,937,521

$ 28,103,344

1,176,221 23,701,951)

(22,525,730) 21,756,902

$ (768,828)

2016 (As restated)

$ 18,573,431118,202

6,649,392

25,341,02553,697

744,507

$ 26,139,229

$ 3,511,4524,728,112

5,012,556 170,108

13,422,228-

10,652

$ 13,432,880

6,649,3927,836,364

(1,779,407)

12,706,349

$ 26,139,229

1,302,861 (26,295,279)

(24,992,418) 22,169,348

$ (2,823,070)

The following table summarizes the financial condition and Operations of the Bureau for the fiscal years ended 2018, 2017, and 2016:

An 11% hotel occupancy tax funds the Bureau’s operations, authorized through the Legislature’s annual budget appropriations. In Fiscal Year 2018, Public Law 34-42 appropriated $22,335,216 from the Tourist Attraction Fund (TAF) and $1,500,000 from the TAF fund balance for GVB operations. The Bureau was able to recognize $23,835,216 of its appropriation for operations, of which $1,973,768 remained uncollected as of 09/30/18.

PL 34-42 also appropriated $790,000 to the Guam Visitors Bureau for pass-thru entities, $200,000 to the Rainy Day Fund, and $200,000 for Cultural and Sports Ambassador Fund. The Bureau was able to recognize all appropriations for pass-thru entities, the Rainy Day Fund, and the Cultural and Sports Ambassador Fund.

The FY2018 unaudited TAF collections were 3% less than the previous year, totaling $42,868,664. Hotel occupancy was 85.1% in FY2018 compared to 85.4% in FY2017 and average room rates increased to $206 from $203 in FY2017.

FINANCIALS

Direct appropriations from the Tourist Attraction Fund increased about 18% in FY2018, from $17,849,983 in FY2017 to $21,087,281. In PL 34-42, TAF revenue projections for FY2018 were $44,662,497 and total appropriations from the TAF were $44,662,497. Comparing the total FY2018 appropriation from the TAF ($44,662,497) to the actual unaudited collections ($42,868,664), there was a shortage of $1,793,833.

Membership dues decreased 61% from $93,411 in FY2017 to $36,420. The decrease is attributed to a non-voting year for the Board of Directors. In-kind contributions increased about 940% to $1,253,600 from $120,424 in FY2017. This significant increase is due to the recovery and marketing efforts in Japan after the North Korea news event.

Marketing was the largest expenditure at $13.8 million in Professional Services, with Japan and Korea representing the largest share at a combined $10 million. Personnel salaries accounted for 10% of total expenditures.

52

HOT stands for Hotel Occupancy Tax, which was created to fund the operations and functions of the Guam Visitors Bureau. HOT Bond Projects are Capital Improvement Projects that use proceeds from HOT Revenue Limited Obligation Bonds to fund the building of Guam’s first permanent and comprehensive cultural and educational museum as well as upgrade and refurbish some of our island’s historic sites, tourist attractions and community projects. The HOT Bond Projects were established by Public Law 30-228.

HOT BOND PROJECTS

• Agana Bay Vicinity Streetlight Renovation

• Guam FIsherman’s Cooperative Association (GCFA) Facility & Dock

• Guam and Chamorro Educational Facility (GCEF) Project Admin

• GCEF Design• GCEF Construction (incl. site prep,

security system, archaeology, exhibit, media prod.)

• GCEF Construction Management• Guam Farmers’ Cooperative

Association Facility/Dededo Flea Market

• Guam Preservation Trust Reimbursement

• Hagåtña Pool• Hagåtña Tennis Courts• Historic Hagåtña Projects – Plaza de

España Restoration• Inarajan Community Center

Restoration• Magellan Monument and Plaza• Malesso’ Bell Tower• Mangilao Public Market• Pale San Vitores Road Streetlight

Renovation• San Vitores Flooding - Design and

CM, PMO/GEDA• San Vitores Flooding - Phase 2

Construction• Scenic Parks, By-ways, Overlooks

and Historic Sites• Skinner Crosswalk• Supplemental Funding for Projects

under the Hagåtña Master Plan

GVB FY2018 PASS-THRU APPROPRIATIONS

• Åmot Taotao Tano Farm• Ayuda Foundation, Inc.• Duk Duk Goose, Inc.• Guafi, Inc.• Guam Humanities Council• Guam International Film Festival• Guam Symphony Society• Guam Unique Merchandise and Arts

(GUMA)• Haya Cultural Heritage and

Preservation Development, Inc. (Sinanga-ta Outreach)

• Historic Inalahan Foundation• Humatak Foundation• Hurao Academy• Inetnon Gef På’go• Micronesian Conservation Trust• Pa’a Taotao Tano’• Pacific War Museum Foundation• Tourism Education Council• Traditions Affirming our Seafaring

Ancestry (TASA)• Traditions Affirming our Seafaring

Islands (TASI)• Ulitao, Inc.• University of Guam Press

THE HOT BOND

OTHER APPROPRIATIONS FROM THE TOURIST ATTRACTION FUND

• Beach Monitoring (GEPA)• Chamorro Affairs Operations• Commission on Chamoru Language

and the Teaching of the History• Department of Agriculture• Department of Parks and Recreation

Operations• Guam CAHA Operations• Guam Fire Department Operations• Guam Police Department• Guam Territorial Band (CAHA)• Guampedia Foundation (UOG)• Hagåtña Restoration and

Redevelopment Authority Operations

• Island-wide Village Beautification Projects (Mayors Council)

• Limited Obligation Hotel Occupancy Tax (HOT) Series 2011A

• Lodging Management Program (GCC)

• Maintenance and Repair Public Restrooms & Pool Facilities (DPR)

• Mayors Council Operations• Single Audit Report (DOA)• Street Maintenance and

Beautification (Mayors Council)

53

STATEMENT OF NET POSITION(Fiscal Year Ended September 30, 2018)

ASSETS AND DEFERRED OUTFLOWS OF RESOURCESCurrent assets: Cash - unrestricted $13,885,027 Cash - restricted 1,535,353 Investments 2,567,898 Accounts receivable - Government of Guam 2,039,601 Accounts receivable - others 522,161 Prepaid expenses 18,725 ___________ Total current assets $20,568,765 ___________ Security deposit 133,230

Capital assets: Nondepreciable capital assets 5,992,415 Depreciable capital assets, net of accumulated depreciation 486,112

Total assets $27,180,522 ___________ Deferred outflow of resources: Deferred outflow from OPEB 620,916 Deferred outflow from pension 642,778 ___________

Total deferred outflows of resources 1,263,694 Total $28,444,216 ___________

LIABILITIES, DEFERRED INFLOWS OF RESOURCESAND NET POSITIONCurrent liabilities: Accounts payable 3,572,849 Accrued annual leave 154,718 Unearned income 44,300 ___________

Total current liabilities $3,771,867 ___________ OPEB liability 5,672,967Net pension liability 4,553,021 Accrued sick leave 34,016 ___________

Total liabilities $14,031,871 ___________ Deferred inflows of resources: Deferred inflows from OPEB 486,129 Deferred inflows from pension 239,149 ___________ Total deferred outflows of resources 725,278

Commitments and contingencies

Net position: Net investment in capital assets 6,478,527 Unrestricted 2,292,927 Restricted - expendable 4,915,613 ___________

Total net position $13,687,067 ___________

Total $28,444,216 ___________

FINANCIAL STATEMENTS

54

STATEMENT OF REVENUE, EXPENSES AND CHANGES IN NET POSITION

(Fiscal Year Ended September 30, 2018)

REVENUES: In-kind contributions from members and others $1,253,600 Consumption tax refund 715,657 Other income 266,541 Memberships 36,420

___________

Total operating revenues $2,272,218___________

EXPENSES: Professional services 16,821,872 Personnel 2,429,695 Promotional in-kind contributions 1,253,600 Travel 844,689 Advertising 320,320 Rent/lease 203,981 Utilities 202,360 Material and supplies 169,439 Equipment 141,218 Printing 101,514 Depreciation 83,333 Consumption Tax 61,119 Grants 51,250 Repairs and maintenance 45,630 Miscellaneous 2,993,309 ___________

Total operating expenses $25,723,329 ___________ Operating revenues net of operating expenses (23,451,111)

Nonoperating revenues (expenses):

Grants-in-aid from Government of Guam: Operations 26,203,484 Pass through 790,000 Pass through appropriations (790,000) Federal revenues 0 Interest income 48,426 Other nonoperating expense (1,051,253) ___________

Total nonoperating revenues (expenses), net $25,200,657 ___________ Change in net position 1,749,546

Net position at beginning of year 11,937,521

___________ Net position at end of year $13,687,067 ___________

55

AABC Stores Guam, Inc.Aaron Gandaoli, District Manager - Retail Operations Email: agandaoli@abcstores.com Phone: (671) 646-1871

Access TransportVicente C. Borja, OwnerEmail: amtransport2014@gmail.comPhone: (671) 685-6970

Ada's Trust & Investment, Inc.Sonny P. Ada, PresidentEmail: adastrust@guam.netPhone: (671) 472-9830

Advance Management, Inc.Monty McDowell, CEO/Principal BrokerEmail: ami@amiguam.com Phone: (671) 649-6488

Adventure River CruiseBradley D. Kloppenburg,VP/Director of Bus OperationsEmail: bdk@keiguam.com Phone: (671) 646-1941

Air BusanTaeyang Kim, Station ManagerEmail: bkmoon@airbusan.com Phone: (671) 685-7705

AM InsuranceAnnmarie T. Muna, PresidentPhone: (671) 477-2650 Email: tblas@amibrokers.com

Ambros Inc.Paul S.N. Shimizu, General ManagerEmail: tgs@ambrosguam.comPhone: (671) 477-1826

American Chocolate FactoryMichelle Pablo, Sales ManagerEmail: leeacf01@gmail.comPhone: (671) 649-6689

Amorient EngineeringJohn Robertson, PresidentEmail: john.robertson@amorient.com Phone: (671) 472-3301

Anthology Research (Qmark)Bonnie Lee Alig, Research DirectorEmail: bonnie.lee-alig@anthologygroup.com Phone: (671) 649-7629

Aqua AcademyHiroyuki Oka, PresidentEmail: info@aqua-academy.comPhone: (671) 649-5551

Aqua Mind Guam CorporationKinya Otani, General ManagerEmail: otani@ite.netPhone: (671) 646-3666

Archway, Inc.Mika Cauldwell, Vice PresidentEmail: mika@archwayinc.biz Phone: (671) 647-5683

Arluis Wedding Guam Corp.Daisuki TsuchiyaEmail: guam_op@arluis.com Phone: (671) 647-1215

ASC Trust, LLC.David John, PresidentEmail: corporate@asctrust.comPhone: (671) 477-2724

Asia Pacific Financial Management GroupMelinda Sulit, VP of Finance and OperationsEmail: mromulo@fmgguam.comPhone: (671) 472-6400

Atlantis Guam, Inc.Hideharu Baba, PresidentEmail: salesmktg@babacorpguam.netPhone: (671) 477-4166

Australian Pink Diamond Jewelers Inc.Joyce Santos, PresidentEmail: pinkdia@ite.netPhone: (671) 633-4327

Avis Rent A CarKathy M. Segal, General ManagerEmail: rentacar@avisguam.comPhone: (671) 646-1801

Axe Murderer Tours GuamMegan Scheibe, OwnerEmail: info@amtguam.comPhone: (671) 654-2933

B Bambino CorporationAyumi Tomida, OwnerEmail: guam.bambino@gmail.comPhone: (671) 646-1121

Barefoot Guam, Inc.Saeko Tokito, PresidentEmail: saeko@barefootguam.comPhone: (671) 687-6197

Bayview Hotel and OceanviewJuno EunEmail: bayviewreservations@hotel-guam.comPhone: (671) 646-2300

Beachin' ShrimpJennifer McFerran, Marketing ManagerEmail: jenniferm@cpkguam.comPhone: (671) 646-8100

Benn Guam TourI Wei (Jake) Chen, ControllerEmail: jake.bennguam@gmail.comPhone: (671) 688-3068

Big CruisesTae Oh, Director of Sales & MarketingEmail: ereservations@baldyga.comPhone: (671) 646-6800

BirkenstockAkio Watanabe, PresidentEmail: watanabeakio@hotmail.comPhone: (671) 646-2077

BirkenstockJDEmail: watanabeakio@hotmail.comPhone: (671) 646-2077

Bon Voyage ShoppersShu Ching Huang, PresidentEmail: nancytai88@gmail.comPhone: (671) 646-5388

Boutiki by Bon VoyageShu Ching Huang, PresidentEmail: nancytai88@gmail.comPhone: (671) 646-5388

BT International, LLC.Thomas Tajalle, CEOEmail: ttajalle@hotmail.com

membership directory

56

Budget Car RentalSimon Ocoda, Director of Operations and Sales Email: salesguam@budgetmicronesia.comPhone: (671) 647-1446

C California Pizza KitchenJennifer McFerran, Marketing ManagerEmail: jenniferm@cpkguam.comPhone: (671) 646-8100

Calypso GroupReden Terbio, Managing PartnerEmail: reden.terbio@calypsoguam.comPhone: (671) 989-2015

Chanel Guam, Inc.Patricia Duenas, General ManagerEmail: patricia.untalan@chanelusa.comPhone: (671) 638-0500

Churrasco Brazilian BBQ & Salad BarKenneth Clark, Restaurant ManagerEmail: sales@pacificbayguam.comPhone: (671) 649-2727

CinnabonRobert Williams, OwnerEmail: cinnabonguam@gmail.comPhone: (671) 488-0700

City Hill Company (Guam) LTD.Blessy Olandez, Marketing ManagerEmail: generalmanager@guamplaza.comPhone: (671) 646-7803

Coco Palm Garden BeachUrunao Beach ResortHideharu Baba, PresidentEmail: bo@babacorp.netPhone: (671) 477-4166

Code 1 Law Enforcement StoreDiana Calma, OwnerEmail: code1guam@hotmail.comPhone: (671) 649-0021

Copy ExpressCecille Fulinara, General ManagerEmail: agm.copyexpress@gmail.comPhone: (671) 649-2679

Core BBQHitomi Sako, OwnerEmail: coreguam@yahoo.co.jpPhone: (671) 898-1335

Country Club of the PacificJake Leon Guerrero, Operations ManagerEmail: jleonguerrero@picguam.comPhone: (671) 685-3168

Cunliffe & CookF. Randall Cunliffe, PresidentEmail: cclaw3@teleguam.netPhone: (671) 472-1824

D Deloitte & ToucheTakahito Kobayashi, Manager-Japanese ServicesEmail: takahitokobayashi@deloitte.comPhone: (671) 646-3884

Delta Tire & LubeDeepak Dewan, PresidentEmail: apw@guam.netPhone: (671) 646-2797

DFS Guam LPJoann Camacho, Business Development ManagerEmail: joann.camacho@dfs.comPhone: (671) 647-3873

DFS SaipanEstrallita Ada, HR ManagerEmail: tak.takano@dfs.comPhone: (670) 234-6615

Discover GuamMarte Hara Parr, OwnerEmail: discoverguamtours@gmail.comPhone: (671) 649-8687

Dollar Rent-A-CarMasanori Kanasugi, President/General ManagerEmail: resv.drac@dollar.com.guPhone: (671) 646-7000

Dusit Thani Guam ResortMarissa Borja, Marketing Communications & Public Relations ManagerEmail: dtgu@dusit.comPhone: (671) 648-8000

Dusit Thani Guam ResortSteven Blanco, Digital Marketing ManagerEmail: dtgu@dusit.com(671) 648-8000

E-FEmerald Marketing CorpChin Chai Tai, Vice PresidentEmail: jacky.bonvoyage@gmail.comPhone: (671) 482-1688

English ClubAyako Maria Noma, DirectorEmail: info@i-terras.comPhone: (671) 646-1835

Fiesta Resort GuamJeffrey W. Schweizer, General ManagerEmail: jws@fiestaguam.comPhone: (671) 646-5880

Fiesta Resort GuamLisa Diaz, Food & Beverage ManagerEmail: jws@fiestaguam.comPhone: (671) 646-5880

First Hawaiian BankLou Sanchez, Sales ManagerEmail: lsanchez@fhb.comPhone: (671) 475-7809

First Hawaiian BankParm Sachdej, Vice President & ManagerEmail: lsanchez@fhb.comPhone: (671) 475-7809

Fish Eye Marine ParkAkihiro Tani, General ManagerEmail: tani@fisheyeguam.comPhone: (671) 475-7777

Flower House AyaToyohito Yoneyama, PresidentEmail: yone828@gmail.comPhone: (671) 649-1187

Frontier ToursMitsuhiro Abe, Owner/PresidentEmail: frontiertours@outlook.comPhone: (671) 482-5360

FrootsPaula Cruz, Store OwnerEmail: paulajae.froots@gmail.comPhone: (671) 477-1194/5

G G4S Secure SolutionsVincent Walker, Country Managing DirectorEmail: guam@gu.g4s.comPhone: (671) 646-2307

Gaboo - Miki Taxi ServiceArnell MalybanguEmail: mikitaxi@hotmail.comPhone: (671) 987-1417

Galaide Group LLCMonica Guzman, CEOEmail: monicaguzman@galaidegroup.comPhone: (671) 646-3448

GapRhyan Antonio, Operation ManagerEmail: RMAntonio@rgoc.com.phPhone: (671) 646-4508/10

Garden Villa HotelKiyoshi Kawano, General ManagerEmail: sales@holidayresortguam.comPhone: (671) 647-0850

Glimpses of GuamSharlene Marchesseault, Director of Agency Email: dir_agency@glimpsesofguam.comPhone: (671) 649-0883

GlobeTae Oh, Director of Sales & MarketingEmail: ereservations@baldyga.comPhone: (671) 646-8000

GNC GuamJenny Yang, Managing DirectorEmail: gnc.guam@gmail.comPhone: (671) 642-1688

Go Dive GuamGo Nakane, OwnerEmail: info@godiveguam.comPhone: (671) 689-8248

Goji CorporationYasuko Goji, OwnerEmail: go-mam@kki.biglobe.ne.jpPhone: (671) 929-5173

Grand Plaza HotelAnnabelle Santos, Director of OperationsEmail: sli@wgguam.comPhone: (671) 647-0630

Graphic CenterJessie Rosario, VP of Sales and MarketingEmail: info@gciguam.comPhone: (671) 472-3072

Guam ACES Inc. (Guam Athletes, Communities, Educators, Students Inc.)Bernabe Lirag, ChairmanEmail: acesinc@guam.netPhone: (671) 689-9411

Guam Bikini Island Club ComRichard Bae, PresidentEmail: marineresort@hotmail.comPhone: (671) 828-8889

Guam Boonie Stompers, Inc.Roger Edson, TreasurerEmail: guam.booniestompers@gmail.comPhone: (671) 787-4238

Guam Broadcast Services, Inc.Yasunori Kawauchi, PresidentEmail: yasu@ite.netPhone: (671) 648-0614

Guam Guam StyleMike Soderguist, ManagerEmail: islandigest@gmail.comPhone: (671) 858-1238

Guam Hana TourInsoo Park, DirectorEmail: insoo12@hotmail.comPhone: (671) 647-4272

Guam Holiday ToursJenny Pau, General ManagerEmail: guamholidaytours@hotmail.comPhone: (671) 969-0800

Guam Hotel & Restaurant AssociationMary P. Rhodes, PresidentEmail: president@ghra.orgPhone: (671) 649-1447

Guam Jet SkiSaori Kudeken, PresidentEmail: info@guamjetski.comPhone: (671) 788-6676

Guam Metro Networks, LLCKevin H. Yamazaki, General ManagerEmail: kevin.yamazaki@guamwifi.comPhone: (671) 483-1042

Guam Music Inc.Thomas Tajalle, VP of OperationsEmail: ttajalle@hotmail.comPhone: (671) 646-1117

Guam Ocean Park, Co.Tetsushi Wada, Vice PresidentEmail: tetsu@guamoop.comPhone: (671) 969-2211

Guam Plaza Resort & SpaSudipta Basu, General ManagerEmail: generalmanager@guamplaza.comPhone: (671) 646-7803

Guam Premier OutletsMonte Mesa, General ManagerEmail: jtcamacho@guam.netPhone: (671) 647-5138

Guam Reef HotelYasuhiro Kotera, General ManagerEmail: infotokyo@guamreef.comPhone: (671) 646-6881

57

Guam Sanko Transportation Inc.Takemitsu Noguchi, President/General Manager noguchi@guamsanko.comPhone: (671) 646-1548

Guam Seawalker ToursNichol Cruz, Accounting & Admin Manager Email: reservations@guamseawalker.comPhone: (671) 477-3830/31

Guam Shinbun, Inc.Atsumasa Hanasaka, General ManagerEmail: guamshinbun.editor@gmail.comPhone: (671) 646-8712

Guam Symphony SocietyJohn Robertson, PresidentEmail: info@guamsymphony.comPhone: (671) 477-1959

Guam Travelers' ClinicTatsuo Takano, Managing PartnerEmail: tlmm3895@guam.netPhone: (671) 727-8251

Guam Trekking TourChris ChoiEmail: chrischoi153@gmail.comPhone: (671) 929-9981

Guam Troika ToursEkaterina A. Sablan, PresidentEmail: akatieva@yahoo.comPhone: (671) 637-2195

Guam Tropical Dive StationWayne Diffee, General ManagerEmail: gtdsadmin@gmail.comPhone: (671) 648-4840

Guam TV Productions, Inc.Shoji Ogawa, PresidentEmail: shoji@guamtv.netPhone: (671) 646-7670

Guam Visitor's BibleTakahiro Soyama, WebmasterEmail: goguam@gvb.comPhone: (671) 487-6873

GuamJoa Happiness - STMLee Hun HuiEmail: ceo@happiness-stm.comPhone: (+82) 010-4027-0777

Gucci Group Guam Inc.Binh Wong, General Manager/Financial Broker Email: binh.wong@gu.gucci.comPhone: (671) 647-8190

H Ha'ane HikesHa'ane Isa Keele, OwnerEmail: haanehikes@gmail.comPhone: (671) 483-5324

HafalohaTara Kaae, VP & General ManagerEmail: admin@hafaloha.comPhone: (671) 989-3444

Halcyon Marketing CorporationMichael Takano, PresidentEmail: michael.takano@hotmail.comPhone: (671) 777-7422

Hamamoto Tropical Fruit WorldJoseph D. Lopez Jr., Managing DirectorEmail: hamamoto0405@gmail.comPhone: (671) 789-6800

Hard Rock Cafe GuamAdonis B. Flores, Chief Financial OfficerEmail: d.flores@hardrockguam.comPhone: (671) 642-4213

Harley-Davidson of GuamCorrine Duenas, Business ManagerEmail: corinne@guamharleydavidson.comPhone: (671) 472-4003

Harvest Christian AcademyJohn Marshall, International Program DirectorEmail: jonathan.marshall@hbcguam.netPhone: (671) 488-2757

Hawaii Intercontinental Company (HIC)Diane K. Keller, General ManagerEmail: hicdiane@teleguam.netPhone: (671) 647-7833

Hertz International LicenseeMichael W. Perrin, General ManagerEmail: hertzgm@triplejguam.comPhone: (671) 646-5875

Hilton Grand Vacations (HGV)Yukiko Takaishi, Guam HGV Marketing ManagerEmail: ytakaishi@hgvc.comPhone: (671) 648-7100

Hilton Guam Resort & SpaMakoto Yasuhara, General ManagerEmail: makoto.yasuhara@hilton.comPhone: (671) 646-1835

Holiday Resort & Spa GuamKiyoshi Kawano, General ManagerEmail: gmhrg@holidayresortguam.comPhone: (671) 647-7272

Holiday Tours Micronesia (Guam), Inc.Satoru Murata, PresidentEmail: murata@htmguam.comPhone: (671) 649-6850

Horizon Properties, Inc.Maria Miller, PresidentEmail: corpacctg.horizonproperties@gmail.comPhone: (671) 646-7616

Hotel Nikko GuamHiroki Sugie, General ManagerEmail: information@nikkoguam.comPhone: (671) 649-8815

Hotel Santa Fe GuamBart Jackson, PresidentEmail: atsiao@hotelsantafeguam.comPhone: (671) 647-8855

Hyatt Regency GuamSophia Chu, General ManagerEmail: sophia.chu@hyatt.comPhone: (671) 647-1234

Hyatt Regency GuamStella (Sohyun) Bae, Sales ExecutiveEmail: sophia.chu@hyatt.comPhone: (671) 647-1234

I IHS CorporationHong Soon Im, Presidentmikitaxi@hotmail.comPhone: (671) 646-2444

Iruka Watching AdventureBradley D. Kloppenburg,VP/Director of Bus OperationsEmail: bdk@keiguam.com Phone: (671) 646-1941

Ishii Brewing CompanyToshiyuki Ishii, PresidentEmail: toshi@ishiibrew.comPhone: (671) 747-0868

Island Club TourTony Liu, General ManagerEmail: easytravelguam@gmail.comPhone: (671) 646-0197

Island Journey Guam CorporationKimiko Obayashi, Tour GuideEmail: trekking@islandjourneygu.comPhone: (671) 777-3927

Island Wines & SpiritsJohn T. Calvo, PresidentEmail: jtcalvo@midpacguam.comPhone: (671) 635-5891

Islander Rent-A-CarMaria Cristina Walker, Admin. OfficerEmail: islanderrentacar.gu@gmail.comPhone: (671) 646-0388

J J. Flores Inc.Judy Flores, OwnerEmail: judyflores@guam.netPhone: (671) 828-8040

58

J. Storm ProductionsJeremy Stortro, PresidentEmail: storminc.gu@gmail.comPhone: (671) 482-1142

Jamaican GrillFrank Kenney, PresidentEmail: marketing@jamaicangrill.comPhone: (671) 647-1935

Japan Airlines Int'l Co., Ltd.Hajime Fujiwara, AdministratorEmail: fujiwara.n6f7@jal.comPhone: (671) 642-6421

Japan Bus Lines (JBL)Shun Matsumoto, Owner/PresidentEmail: shun@japanbusline.comPhone: (671) 637-0699

JCB International (Micronesia), Ltd.Hanzo H. Omura, General ManagerEmail: yoshihiro.hattori@jcbimic.comPhone: (671) 646-0993

Jeff's Pirates CoveJeff Pleadwell, PresidentEmail: jeff.pleadwell@jeffspiratescove.com Phone: (671)789-2683

Jeju Air LoungeYoung Jin Kong, DirectorEmail: kong671@hotmail.comPhone: (671) 645-0002

Joe's Jet Ski & Marine SportsJoseph Stadler, PresidentEmail: joesjetski@guam.netPhone: (671) 989-8687

Jojo - Miki Taxi ServiceJuligrant UgabanEmail: mikitaxi@hotmail.comPhone: (671) 888-7053

JP SuperstoreRosalino Paurillo, JP Logistics/Sales ManagerEmail: jcoordinator@guamplaza.comPhone: (671) 646-7803

K Kelly's TourKelly Park, OwnerEmail: ken.kelly@gmail.comPhone: (671) 688-4162

Kento'sShuhei Kuroishi, PresidentEmail: garry.yeoh@phrken.com(671) 646-3860

Kloppenburg Enterprises, Inc.Bradley D. Kloppenburg,VP/Director of Bus OperationsEmail: bdk@keiguam.com Phone: (671) 646-1941

L Lam Lam Tours & TransportationJun Hiyoshi, PresidentEmail: techikawa@lltguam.comPhone: (671) 646-1028

Lam Lam Tours & TransportationKiyoko Kamohara, Sales and Reservation ManagerEmail: techikawa@lltguam.comPhone: (671) 646-1028

Lam Lam Tours & TransportationTadashi Echikawa, PresidentEmail: techikawa@lltguam.comPhone: (671) 646-1028

Landscape Management SystemsRobert "Bob" Salas, DirectorEmail: lms@guam.netPhone: (671) 647-2617

Law Office of Cynthia V. EcubeCynthia Ecube, PresidentEmail: info@ecubelaw.comPhone: (671) 472-8889

Leading EdgeGerald S.A. PerezEmail: gerp43@gmail.comPhone: (671) 482-6137

Leap CorporationYusuke Imazu, PresidentEmail: leapadmin@guam.netPhone: (671) 646-7485/6

LemkenMiki Taxi ServiceLemuel PalaciosEmail: mikitaxi@hotmail.comPhone: (671) 888-7283

LeoPalace Resort GuamToshi Doi, CEO/General ManagerEmail: marketing@leopalaceguam.comPhone: (671) 471-0001

Lotte Duty Free Guam, LLC.Letitia Chee Law-Byerly,Marketing/Promotions SpecialistEmail: ldfgmktg108@lotte.netPhone: (671) 969-3043

Lux Guam Delta International Tours, Inc.Jeffrey Ulatan, PresidentEmail: info@luxguam.comPhone: (671) 482-3674

M Macy'sRyan F. Torres, Vice President & Store Manager ryan.torres@macys.comPhone: (671) 637-9416

Marianas Steamship Agencies, Inc.Richard P. Sablan, Vice Presidentrsablan@msa-guam.comPhone: (671) 472-8584

Marianas Yacht ClubVictor Torrescommodore@marianasyachtclub.org

Market Research & Development, Inc.Jay R. Merrill, Presidentjmerrill@guam.netPhone: (671) 635-1122

Master Tours Inc.Cheng-Horng (Paul) Yu, General Managermastertourguam@gmail.comPhone: (671) 646-4268

Mer-es Taxi - Miki Taxi ServiceCesar Mercado, Taxi Base ManagerEmail: meres044@yahoo.comPhone: (671) 686-3270

Micromed SuppliersGerald Perez, Vice PresidentEmail: kperezini@gmail.comPhone: (671) 488-2526

Micronesia Assistance, Inc.Sumie Kuba, Assistant General ManagerEmail: maiguamusa@gmail.comPhone: (671) 649-8147

Micronesia MallPhillip M. Schrage,SVP/Group Operations and LeasingEmail: philschrage@gmail.comPhone: (671) 649-2470

Micronesian Aviation Systems, Inc.Minoru Miyaji, PresidentEmail: mm@ifcguam.comPhone: (671) 473-9595

Micronesian Divers Association, Inc.Lee Webber, PresidentEmail: lee@mdaguam.comPhone: (671) 472-6324

MidPac DistributorsJohn T. Calvo, PresidentEmail: jtcalvo@midpacguam.comPhone: (671) 635-5891

Miki AdvertisingHong Soo Im, PresidentEmail: mikiadguam@hotmail.comPhone: (671) 646-2444

Miki Taxi ServiceHong Soon Im, PresidentEmail: mikitaxi@hotmail.comPhone: (671) 646-2444

Miyashita and Associates, P.C.Oscar Miyashita, PresidentEmail: oscar.miyashita@gmail.comPhone: (671) 687-9595

Moda Gino'sRoger Sachdev, OwnerEmail: ginoguam@teleguam.netPhone: (671) 477-8945

N Nana's CafeNicol Roberto, Operations/HR ManagerEmail: hr@guamplaza.comPhone: (671) 649-6262

Nauru AirlinesRichard Miller, Chief Commercial OfficerEmail: endy.bowden@nauruairlines.com.au Phone: (617) 3-229-6455

Nauru AirlinesWendy Bowden, CFOEmail: wendy.bowden@nauruairlines.com.au Phone: (617) 3-229-6455

Nautech Travel ServicesWilliam Nault, PresidentEmail: bill.nault@rakutenguam.comPhone: (671) 687-0246

Net Tours Net Enterprises INCJohn S. Ko, Managing DirectorEmail: john.ko@netguam.comPhone: (671) 632-0583

Nippon Rent A CarHideharu Baba, PresidentEmail: yoyaku@nipponguam.comPhone: (671) 646-1243

Nippon Travel Agency (Mach Tour)Hitoshi Hori, PresidentEmail: hori@ntaguam.comPhone: (671) 646-7817

Nissan Rent A CarMark Anderson, Sales & Marketing ManagerEmail: marka@nissanrent.comPhone: (671) 647-7290

59

O Ohasu Projects LLCMaho Quinene, PresidentEmail: maho@ohasuguam.comPhone: (671) 687-0274

One Stop Travel, Inc.Norman Chang, ManagerEmail: ostravel@teleguam.netPhone: (671) 646-7576

Onigiri SevenHitomi SakoEmail: coreguam@yahoo.co.jpPhone: (671) 649-7775

Onward Beach ResortYoshiaki Kanemitsu, Assistant General ManagerEmail: cris@onwardguam.comPhone: (671) 647-7777

Outback SteakhouseSelena ElicioEmail: selena.elicio@gmail.comPhone: (671) 646-1543

Outrigger Guam ResortSteve Solberg, General ManagerEmail: hafaadai@outriggerguam.comPhone: (671) 649-9000

P P.H.R. ClubShigenori Miyoshi, Senior ManagerEmail: shigenori.miyoshi@phrken.comPhone: (671) 647-2582

P.H.R. Ken Micronesia Inc.Mitsuo Sato, PresidentEmail: morinaga@kona.netPhone: (671) 646-3860

P.H.R. Korea Busan OfficeSeong-uk Jo, Senior ManagerEmail: jo@phrkorea.comPhone: (+82) 51-442-614

P.H.R. Technical ServicesTomoyuki Haneda, PresidentEmail: morinaga@kona.netPhone: (671) 646-3860

Pacific Charlie CompanyChuck Sukola, GM/PresidentEmail: ceo@pacificcharlie.comPhone: (671) 646-5337

Pacific Historic ParksCindy Rapadas, Regional ManagerEmail: crapadas@pacifichistoricparks.orgPhone: (671) 477-7278

Pacific Island Holidays, LLCYasuhide Torigoe, President/COOEmail: pihinfo@pihguam.comPhone: (671) 648-7441/2

Pacific Islands ClubBen Ferguson, General ManagerEmail: BFerguson@picguam.comPhone: (671) 646-9171

Pacific PlaceGregory Hartkopf, General ManagerEmail: emonitor@guam.netPhone: (671) 969-3500

Pacific Star Resort & SpaAjay PothenEmail: reservations@pacificstarguam.comPhone: (671) 649-7827

PacRim Marketing Group, Inc.Dave Erdman, President & CEOEmail: derdman@pacrimmarketing.comPhone: (808) 949-4592

Pactours, LLC.Ana Marie M. Franquez, ManagerEmail: amfranquez@pactoursinc.comPhone: (671) 649-3221

Paradise Weddings GuamPaula Schmidt, OwnerEmail: paradiseweddingsguam@gmail.comPhone: (671) 477-2030

Paul'sPichet Sachdev, Vice PresidentEmail: paulsachdej@gmail.comPhone: (671) 649-0408

Pika's CaféPika Fejeran, OwnerEmail: pikascafeguam@gmail.comPhone: (671) 647-7452

Pleasure Island Marketing GroupTatsuo Takano, DirectorEmail: tlmm3895@guam.netPhone: (671) 727-8251

PMT Guam CorporationTadashi Echikawa, President/General ManagerEmail: peachy@pmtguam.comPhone: (671) 647-0768

PretzelmakerChuck Williams, OwnerEmail: pretzelmakerguam@gmail.comPhone: (671) 488-0700

PretzelmakerRoxanne Williams, Owner pretzelmakerguam@gmail.comPhone: (671) 488-0700

Puntan Dos AmantesTerry Debold, Public Relations & SalesEmail: info@puntandosamantes.comPhone: (671) 647-4100

Q-R Qwest PackRasmeet Sachdej, PresidentEmail: qwestpack@gmail.comPhone: (671) 687-4717

Rainbow Dolphin & DivingBrian McDermott, PresidentEmail: rainbow@guam.netPhone: (671) 646-6743

Rakuten Travel Guam, Inc.Tomohiro Shimono, General ManagerEmail: bill.nault@rakutenguam.comPhone: (671) 647-1118

Rakuten Travel Guam, Inc.William D. Nault, Director/General ManagerEmail: bill.nault@rakutenguam.comPhone: (671) 647-1118

RAL Travel Inc.Tatsuyuki Ubunai, PresidentEmail: t_ubunai@ral.co.jpPhone: (671) 488-2107

Red Door ProductionsElaine Zabala, Managing PartnerEmail: reservations@rdproductions.netPhone: (671) 647-7227

Ride the DucksTae Oh, Director of Sales & MarketingEmail: ereservations@baldyga.comPhone: (671) 788-4729

RIM Architects (Guam), LLCChristine L. Wolke, PrincipalEmail: cwolke@rimarchitects.comPhone: (671) 477-2111

Rita TourLin Yan, Operation ManagerEmail: ritatours.guam@gmail.comPhone: (671) 647-8786

Roberto Fracassini ProductionsRoberto Fracassini, Executive DirectorEmail: rfp@guam.netPhone: (671) 632-9037

Romantic Guam CorporationJing Li, ManagerEmail: jing.guam@gmail.comPhone: (671) 788-9849

Rootz Hill’s Grill HouseBlessy Olandez, Marketing ManagerEmail: jcoordinator@guamplaza.comPhone: (671) 646-7803

Royal Orchid Guam HotelKeiko Hirao, Japan Sales DirectorEmail: reservation@royalorchidguam.comPhone: (671) 649-2000

Ruder Integrated Marketing StrategiesSteve C. Ruder, PresidentEmail: steveruder@guam.netPhone: (671) 635-1126

S S2 Club GuamTomomi Kannari, Assistant General ManagerEmail: guam@s2club.netPhone: (671) 688-1163

Sail's BBQDennis Salenga, Corporate Executive ChefEmail: corporateexecutivechef@guamplaza.comPhone: (671) 649-6264

Sanctuary Incorporated of GuamTheresa C. Arriola, Executive DirectorEmail: inquiries@gmail.comPhone: (671) 475-7101

SandCastle, Inc.Tae Oh, Director of Sales & MarketingEmail: toh@baldyga.comPhone: (671) 646-6800

Sanford Technology Group LLCDave N. Sanford, Vice PresidentEmail: daves@stgguam.comPhone: (671) 472-2896

Sato Motonobu Promotion Service CompanyMotonobu Sato, OwnerEmail: momotaro1sep18@gmail.comPhone: (671) 688-4408

Sea GrillJosh Suka, Restaurant ManagerEmail: josh@seagrillguam.comPhone: (671) 649-6637

Security Title Inc.Kim Anderson-Young, PresidentEmail: kim@securitytitle.netPhone: (671) 647-8000

Sejong Korean RestaurantAlex Baik, Vice PresidentEmail: guamsejong@ymail.comPhone: (671) 649-5556

Sheraton Laguna Guam ResortNobuyuki "Kevin" Tsurui, General ManagerEmail: lizamarie.diaz@sheratonlagunaguam.comPhone: (671) 646-2222

Shortys SwimwearKai Murrell, FounderEmail: shortysswimwear@gmail.comPhone: (671) 688-5704

Shut Up & Fish GuamJoaquin Cruz, CaptainEmail: shutupandfishguam@gmail.comPhone: (671) 777-2459

Singh's CafeKotwal Singh, Chef/OwnerEmail: kotwal1999@yahoo.comPhone: (671) 488-2432

Sky Guam AviationTakeshi Haseyama, PresidentEmail: info@skyguam.usPhone: (671) 477-0737

Sky Zone Indoor Trampoline ParkJane Quidachay, PresidentEmail: guam@skyzone.comPhone: (671) 969-9663

Spear CultureDawn Blas , Director of CorpEmail: spearcultureguam@gmail.comPhone: (671) 688-7151

Speed Travel WayChoi Dongsin, PresidentEmail: dongsinc@hotmail.comPhone: (671) 649-7977

Starts Guam Golf Resort Inc.Noboru Izumi, General ManagerEmail: izumi@startsguam.comPhone: (671) 632-1111

Stroll GuamAmitpal Sachdev, CEO/FounderEmail: admin@strollguam.comPhone: (671) 647-8765

60

Summer Dream InformationJohn Ko, Managing DirectorEmail: john.ko@netguam.comPhone: (671) 632-0583

Summer Dream MagazineYoon Kwak, Managing DirectorEmail: john.ko@netguam.comPhone: (671) 632-0583

Summer Dream RentalJohn Ko, Managing DirectorEmail: john.ko@netguam.comPhone: (671) 632-0583

Summer Dream Travel ServiceKang Don Lee, Optional Tour Sales ManagerEmail: john.ko@netguam.comPhone: (671) 632-0583

SundaysMariah Borja, General ManagerEmail: sundaysguam@gmail.comPhone: (671) 486-0894

T Tabaquera Gifts LLCBenjamin Salazar, OperationsEmail: bsalazar671@gmail.comPhone: (671) 488-7069

Talofofo Falls Resort ParkJin Ok Kim, General ManagerEmail: Talofofo1@gmail.comPhone: (671) 828-1150

Tamuning Plaza HotelYoung Han, ManagerEmail: info@guamhotel.comPhone: (671) 649-8646-50

Taniguchi Ruth Makio ArchitectsMicheal Makio, PresidentEmail: arch@traguam.comPhone: (671) 475-8772

TaoTao Tasi - the Beach BBQ Buffet Dinner ShowTae Oh, Director of Sales & MarketingEmail: ereservations@baldyga.comPhone: (671) 649-7263

Tarza Water ParkRey Ibanez, Sales & Marketing ManagerEmail: generalmanager@guamplaza.comPhone: (671) 646-7803

Ten Boat CharterMasao Tembata, PresidentEmail: tenboatcharter@gmail.comPhone: (671) 687-2338

Thai AirwaysAurellia DavidEmail: oredavid.tg@gmail.comPhone: (671) 969-8424

The Beach Bar & BBQTae Oh, Director of Sales & MarketingEmail: ereservations@baldyga.comPhone: (671) 649-7263

The Capitol KitchenCasey CastroEmail: pfgcasey@gmail.com

The Coconut Tree CompanyGary Tanaka, PartnerEmail: thecoconuttreecompany@gmail.comPhone: (671) 788-0853

The Houamla Collection of African ArtsDr. Diambra Odi, OwnerEmail: hdiambraodi@yahoo.comPhone: (671) 486-5613

The Kracked EggLory Tydingco, PresidentEmail: tblas@amibrokers.comPhone: (671) 648-0881

The Westin Resort Guam Harrison Cho, General ManagerEmail: westin@westinguam.comPhone: (671) 647-1020

Top End Pest Control Guam LLCKaren Williams, DirectorEmail: topendpest@gmail.comPhone: (671) 487-5657

Tove's Flower ShopTove Estabrook, OwnerEmail: tove@kuentos.guam.netPhone: (671) 646-4134

Trans World Radio Pacific (TWR)Grant Hodgins, Station ManagerEmail: ghodgins@twr.orgPhone: (671) 828-8637

Travel Bag, Inc.Jocelyn Perez, Operations ManagerEmail: travelbag@guam.netPhone: (671) 472-2653

Trend Vector Aviation InternationalToshihiro Shima, PresidentEmail: info@trendvector.comPhone: (671) 473-4100

Triple J Five Star Wholesale FoodsJim Herbert, General ManagerEmail: jherbert@triplejguam.comPhone: (671) 637-7576

Tropical Beach House GuamSatoru Wada, OwnerEmail: tbhguam@teleguam.netPhone: (671) 647-0956

Tropical Productions Inc.John T. Calvo, PresidentEmail: jtcalvo@tpiguam.comPhone: (671) 635-5891

Tumon Bay Lobster & GrillJae Yu, General ManagerEmail: lobster@tumonbaygrill.comPhone: (671) 646-9898

Tumon Sands PlazaMai PerezEmail: maiperez@guam.netPhone: (671) 646-6803/4

Tumon Sands PlazaSuzanne FryerEmail: maiperez@guam.netPhone: (671) 646-6803/4

TuRe CafeMark Mendiola, Operations ManagerEmail: info@turecafe.comPhone: (671) 479-8873

Turtle ToursBrad D. Kloppenburg ,VP/Director of Bus OperationsEmail: bek@keiguam.comPhone: (671) 649-1941

Turtle ToursTatsuo "Tak" Takano, VP Travel Industry MarketingEmail: bek@keiguam.comPhone: (671) 649-1941

TwinklesSu MunEmail: suhmun01@gmail.com

U-Z UnderWater WorldJeff Schindler, General ManagerEmail: schindler@aquariumteam.comPhone: (671) 649-9191

United AirlinesSamuel Shinohara, Managing DirectorEmail: samuel.shinohara@united.comPhone: (671) 645-8595

University of GuamDr. Anita Borja Enriquez, Senior Vice PresidentEmail: abe@uguam.uog.eduPhone: (671) 735-2994

Valley of the Latte LLCDavid B. Tydingco, Managing DirectorEmail: david@valleyofthelatte.comPhone: (671) 789-3342

Vince JewelersYuriko S. Lin, Vice PresidentEmail: baby@vincejewelers.comPhone: (671) 646-1688

Watabe WeddingAyumi Hiramine,Finance & Administration Dept ManagerEmail: gumcoordinator@watabe.comPhone: (671) 647-0275

Watabe WeddingDaisuke Sato,Planning & Promotion Dept Assistant ManagerEmail: gumcoordinator@watabe.comPhone: (671) 647-0275

WDI International Inc.Suguru Ishiguro, VP of Operations Hawaii/GuamEmail: ishiguro@wdiusa.comPhone: (671) 646-7531

Wyndham Garden GuamSunardi Li, General ManagerEmail: reservations@wgguam.comPhone: (671) 646-3060

YellowplaneJoy Santos, Sales SupervisorEmail: joyrsantos82@gmail.comPhone: (671) 777-5697

Zeus ToursDo Hyung "Nicky" Kim, DirectorEmail: landstar671@gmail.comPhone: (671) 645-9387

Zi You Ren Car RentalLuis Liu, Contract PersonEmail: reservations@ziyren.comPhone: (671) 682-5678

Zi You Ren Travel AgencyLuis Liu, Duty General ManagerEmail: reservations@ziyren.comPhone: (671) 682-5678

61

INDIVIDUAL LISTINGS Esther AdaEmail: esther.ada@dfs.comPhone: (670) 234-6615

Patty AdaEmail: adastrust@guam.netPhone: (671) 472-9830

Loriegene Aflague Email: loriegene.aflague@united.comPhone: (671) 645-8115

Alexis AguiloEmail: tak.takano@dfs.com

Francis AguonEmail: joann.camacho@dfs.com

Marian Aldan-PierceEmail: joann.camacho@dfs.com

Grace AndersonEmail: grace.anderson@dfs.com

Del AndresEmail: delfin.andres@dfs.comPhone: (671) 647-3983

Regina Andres-IyachadEmail: regina.andres-iyechad@phrken.comPhone: (671) 647-2582

Antonette ArceoEmail: antonette.arceo@dfs.com(671) 647-3920

Gina B. ArteroEmail: gina.artero@dfs.comPhone: (671) 647-3887

Kazunori AtsutaEmail: kazunori.atsuta@dfs.comPhone: (671) 642-8026

Vicente BabautaEmail: ben.babauta@dfs.com

Eriko BalbinEmail: eriko.balbin@dfs.com Gary BasbasEmail: gary.basbas@dfs.comPhone: (671) 647-3955

Mari BejeranaEmail: mari.bejerana@dfs.com

Joe BlasEmail: information@nikkoguam.comPhone: (671) 649-8815

Reggie BocatijaEmail: reggie.bocatija@dfs.comPhone: (671) 689-7344

Mellanie BorcioneEmail: mellanie.kreisher@dfs.com Jessie CamachoEmail: jessie.camacho@dfs.com

Joann G. CamachoEmail: joann.camacho@dfs.comPhone: (671) 647-3873

Carlo CarinoEmail: carlo.carino@dfs.comPhone: (671) 647-3822

Jinky CarlosEmail: jinky.carlos@dfs.comPhone: (671) 647-3945

Linh CarlsonEmail: Linh.Carlson@hilton.comPhone: (671) 646-1835

Gayle CastroEmail: gayle.segarracastro@dfs.com

Renee ChisolmEmail: renee.chisolm@dfs.com

Hang Suh ChoiEmail: mikitaxi@hotmail.comPhone: (671) 888-7015

Sung Hoong (Terry) ChungEmail: terry.chung@dfs.comPhone: (671) 777-2795

Miyoko CoatesEmail: miyoko.coates@rakutenguam.comPhone: (671) 647-1118

Madelaine CosicoEmail: madelaine.cosico@hyatt.comPhone: (671) 647-1234

Bertha CouzijnEmail: bertha.couzijn@phrken.comPhone: (671) 647-2582

Maria Ana CrameEmail: mariaana.crame@dfs.com

Cindy CruzEmail: cindy.cruz@dfs.comPhone: (671) 647-3808

Rose CruzEmail: rose.cruz@dfs.comPhone: (671) 647-3940

Steven CruzEmail: steven.cruz@dfs.comPhone: (671) 647-3880

Gerard DamianEmail: gerard.damian@dfs.comPhone: (671) 647-3893

Floralyn David Email: floralyn.david@phrken.comPhone: (671) 647-2582

Joel DavisEmail: jdavis@picguam.comPhone: (671) 646-9171

Art DayEmail: art.day@united.comPhone: (671) 645-8591

Jocelyn De JesusEmail: joy.dejesus@sheratonlagunaguam.com Phone: (671) 646-2222

Peter De PaduaEmail: peter.padua@dfs.comPhone: (671) 647-3882

Terry DeboldEmail: tdebold.guam@gmail.comPhone: (671) 647-4100

Cheryl DomingoEmail: cheryl.domingo@dfs.comPhone: (671) 647-3801

Gina DuenasEmail: gina.duenas@dfs.comPhone: (671) 647-3825

Janelle DuenasEmail: janelle.duenas@dfs.com

Kyle DuenasEmail: kyle.duenas@dfs.com

Angela EustaquioEmail: angela.eustaquio@dfs.comPhone: (671) 647-3936

Peter FabiaEmail: peter.fabia@dfs.com

Ben FergusonEmail: BFerguson@picguam.comPhone: (671) 646-9171

Manny GabrielEmail: manny.gabriel@dfs.com

Elle GuerreroEmail: elle.guerrero@dfs.com

Guinifi ProductionsEmail: kristine@guinifiproductions.comPhone: (671) 689-3998

Jimmy Gwakjimmygwak@picguam.com

Tomoyuki HanedaEmail: tomoyuki.haneda@h.premierhotel-group.comPhone: (671) 646-3860

Mack HarashimaEmail: mack.harashima@rakutenguam.comPhone: (671) 647-1118

Jung HeeEmail: starhee8@hotmail.comPhone: (671) 646-3860

Momoko HillEmail: momoko.hill@rakutenguam.comPhone: (671) 647-1118

Eloisa HudsonEmail: eloisa.hudson@dfs.com

Monica InciongEmail: monica.inciong@dfs.comPhone: (671) 647-3834

Shinji IshibashiEmail: ishibashi@pmtguam.comPhone: (671) 727-7173

Sayumi IshiokaEmail: tourism@micronesiamall.comPhone: (671) 635-1108

Yukari KayamaEmail: yukari.kayama@rakutenguam.comPhone: (671) 647-1118

William KimEmail: nagarajan.natarajan@phrken.comPhone: (671) 646-3860

John S. KoEmail: john.ko@netguam.comPhone: (671) 632-0583

Ilmo KwonEmail: ilmo.kwon@hyatt.comPhone: (671) 647-1234

Lisa LamorenaEmail: lisa.lamorena@dfs.comPhone: (671) 647-3803

Kathy LeeEmail: kathy.lee@phrken.comPhone: (671) 646-3860

Jacob Leon GuerreroEmail: jleonguerrero@picguam.comPhone: (671) 789-1361

Jewel Leon GuerreroEmail: jewel.leonguerrero@dfs.comPhone: (671) 647-3976

Geraldin LeonenEmail: tak.takano@dfs.comPhone: (671) 647-3817

Alex LimEmail: alim.goodwind@gmail.comPhone: (671) 649-2470

Nia Deen LimEmail: nia.lim@dfs.comPhone: (671) 647-3895

62

Jerry LoftisEmail: monica.inciong@dfs.comPhone: (671) 647-3810

Justin MarionEmail: justin.marion@united.comPhone: (671) 645-8838

Matthew TaxiEmail: matthew021811@hotmail.comPhone: (671) 487-0218

Martin MatthewsEmail: martin.matthews@dfs.com

Lyndsay McShaneEmail: lyndsay.mcshane@dfs.comPhone: (671) 647-3845

Paula MonkEmail: paula.monk@united.comPhone: (671) 645-8772

Connie Moral-MayersEmail: conniemayers.gsa.gtt@gmail.comPhone: (671) 488-6660

Milton MorinagaEmail: takafumi.nogami@h.premierhotel-group.comPhone: (671) 646-3860

Charlene MunaEmail: charlene.muna@dfs.comPhone: (671) 647-3839

Satoru MurataEmail: murata@htmguam.comPhone: (671) 649-6850

Natarajan NagarajanEmail: nagarajan.natarajan@phrken.comPhone: (671) 646-3860

Keiko NakayamaEmail: keiko.nakayama@dfs.comPhone: (671) 488-5355

Emma PatawaranEmail: emma.patawaran@dfs.com

Tony PaurilloEmail: tony.paurillo@dfs.com

IB QuichochoEmail: prisciaaguon@gmail.comPhone: (671) 689-2210

Caroline B. Quinatacarol.quinata@dfs.comPhone: (671) 647-3997

Milan Raboldmilan.rabold@dfs.com

Rochelle Rascorochelle.rasco@dfs.com

David Reyesdavid.reyes@dfs.com

Bryan RicobarEmail: brian.ricobar@dfs.comPhone: (671) 647-3987

Julia Alicia RobertoEmail: alicia.roberto@dfs.com

Antoinette RosarioEmail: sis.rosario@nikkoguam.comPhone: (671) 649-8815

Dioni R. RosarioEmail: dioni.rosario@dfs.com

Roni Danielle RosarioEmail: roni.rosario@dfs.comPhone: (671) 489-0573

Dennis SakamotoEmail: dennis.sakamoto@dfs.com Cristina SalaEmail: cristina.sala@dfs.com

James SantosEmail: james.santos@dfs.comPhone: (671) 647-3855

Kay ShawEmail: kay.shaw@dfs.comPhone: (671) 647-3853

Yoshihito ShibahataEmail: yoshihito.shibahata@sheratonlagunaguam.comPhone: (671) 646-2222

Steven J. StreibEmail: stevenstreib@guam.netPhone: (671) 647-4032

Tak TakanoEmail: tak.takano@dfs.comPhone: (671) 647-3846

Jun Wei TanEmail: junwei.tan@dfs.comPhone: (671) 688-0857

Yumiko ThomasEmail: yumiko.thomas@rakutenguam.comPhone: (671) 647-1118

Marissa TinsayEmail: marissa.delrosario@united.comPhone: (671) 645-8775

Amy TiongEmail: amy.tiong@dfs.com

Twin Palms BNBEmail: sablan1@gmail.comPhone: (671) 688-4372

Eddie ValerosoEmail: eddie.valeroso@dfs.com

Kaycelyn VillavicencioEmail: kaycelyn.peralta@phrken.comPhone: (671) 647-2582

Donna WilliamsEmail: donna.williams@dfs.comPhone: (671) 647-3816

Roberta YamamotoEmail: roberta.yamamoto@dfs.com

Godofredo YamonEmail: fbyamon@micronesiamall.comPhone: (671) 635-1107

Ken YanagisawaEmail: ken.yanagisawa@h.premierhotel-group.comPhone: (671) 646-3860

Makoto YasuharaEmail: makoto.yasuhara@hilton.comPhone: (671) 646-1835

Garry YeohEmail: garry.yeoh@phrken.comPhone: (671) 647-2582

63

For more information and calendar of eventsgo to visitguam.com

401 Pale San Vitores Rd.Tumon, Guam 96913guamvisitorsbureau.com

visitguam.com