MEETING AGENDA CITY OF MOUNTAIN BROOK

VILLAGE DESIGN REVIEW COMMITTEE 10/20/2021

PRE-MEETING: (ROOM A106) 7:30 A.M. REGULAR MEETING: (ROOM A108) 8:00 A.M.

MEETING TO BE HELD VIA ZOOM

1. Approval of Agenda

2. Approval of Minutes: 9/15/2021, Regular Meeting

3. Case V-21-34: Starbucks – 371 Rele Street, New Item

4. Case V-21-36: Troy Rhone – 2841 Culver Road, New Item

5. Next Meeting: 11/17/2021

6. Adjournment

DESIGN REVIEW1 SIGN APPLICATION

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Review by the M011mt.i. ~ n k k village Design Review Committee b mandatory. Appkation and all supplementd doammktion mmrt be received no later than fourteen (14) bushem days prior to 8ckd1ed meeting to be placed on agenda Applicants, ownen, andlor tenants are strongly encouraged to appear before the Committee on behalf of their

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Existing Sign Information Please calculate the total square footage of all existing signs on site. Refer to our* ordinance for cateeorical clarification.

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V-21-34

V-21-34 Proposed new signage

The applicant is proposing signage for the new Starbucks location in Lane Parke. This location will feature a drive thru with directional and incidental signage as well as façade signs on 3 sides. The length of the front façade is 58 feet and 8 inches which determines the maximum aggregate signage allowed for this location. Please refer to the site plan for the location of all signage. A. The proposed signage features 3 Siren logo signs on the west, north and east facades (please refer to west, north and east elevation documents for logo placement and the “Logo Sign” document for Siren logo details). These Sirens add up to a total of 48 square feet which is below the total aggregate allowed. However, each Siren logo has proposed dimensions of 48 inches by 48 inches. The sign ordinance regulations for façade signs in the villages are as follows: f.Facade sign, within the villages. In addition to general conditions for facade signs: on any one-story commercial building that fronts directly on the street and is part of a series of attached buildings of similar height, proportions, and display-window-area, a front facade sign shall be placed only within the traditional sign band or similar area located above the door and window(s), and shall consist of letters, logos, symbols, and other elements not to exceed 16 inches in vertical dimension. The proposed logo heights of 48 inches require variances from VDR in order to be permitted.

The sign ordinance addresses directional signs in the following way: (1)Directional sign. Display area not to exceed two square feet each, aggregate display area per development site not to exceed 40 square feet, except in the villages, where aggregate display area not to exceed 20 square feet. B. Illuminated directional sign 2.6 square feet in size and proposed to be internally illuminated. The size exceeding 2 square feet and the internal illumination require variances to be permitted. C. Two drive thru wall signs that are both approximately 6.96 square feet in size. The first sign is located on the west façade (see west elevation) which is the front of the building in the traditional sign band and is proposed to be externally illuminated. Directional signs are prohibited in this location. This location and size would require variances. The second of these signs is proposed to be on the north façade (see north elevation). The size of this sign would require a

variance. Each of these proposed cabinet signs would require variances as these types of signs are prohibited. Provision 13 under prohibited signs states: (13)Cabinet, can or box signs with panel signs or translucent acrylic faces; such cabinet, can or box signs may be permitted with metal or completely opaque material backgrounds in conjunction with letter forms or logo type which is stencil cut through the surface and filled with backup and push-through non-transparent acrylic forms with an interior diffuser or which have backgrounds routed out with the interior acrylic forms. D. Two internally illuminated drive thru cabinet signs proposed to be approximately 2.75 square feet. Size, type and illumination require variances. E. Clearance bar sign to be 2.75 square feet. Size requires variance. F. Internally illuminated “Mobile Order Pick-up” blade sign. The location of this proposed sign is unknown as it is not shown on site plan. Illumination requires variance. G. Vertical signage on the menu canopy. The total directional signage as proposed is approximately 30 square feet. Directional signage is limited to a total aggregate display area of 20 square feet in the villages.

• Project Data:

NAME: Starbucks Coffee CURRENT ZONING: PUD OWNER: Lane Parke Retail, LLC LOCATION: 371 Rele Street

V-21-36

V-21-34 Proposed new window signage

The applicant is proposing new window signage for Troy Rhone Garden Design. The following applies to window signage: l.Window sign. Aggregate display area per window not to exceed 20 percent of the window area. The total area of the front window is approximately 93.39 square feet. The total signage proposed, including the logos in the glazed band, equals 19.63 square feet. This exceeds the allowable area by approximately 1 square foot. The proposed total is 21.02% of the window area. The requested logo height is 23.37 inches exceeding the maximum allowed of 16 inches. The total aggregate percentage of window signage and the logo height would both requires variances to be permitted as requested.

• Project Data:

NAME: Troy Rhone CURRENT ZONING: Local Business District OWNER: Hellen Drennen LOCATION: 2841 Culver Road

141.5”

34.5”

93”

93”

66.81”x7.89”

58.817”x3.45”

141.5”x24.45”

36”24.45”

17.14x23.37