STUDI KELAYAKAN BISNISDREAM BAGZ PRODUSEN TAS RAJUT MACRAMEDisusun untuk Memenuhi Tugas Mata Kuliah Studi Kelayakan BisnisDosen Pengampu : Dr.Widiyanto, M.B.A.,M.MDisusun Oleh :okhimah !"#"$"%#&'D(i )estari !"#"$"%#'$Atika Wi*ayanti !"#"$"%"$!Diah +urlaili !"#"$"%"!&,rti-a +ugrahaini !"#"$"%%$"FAKULTAS EKONOMIUNIVERSITAS NEGERI SEMARANG2014HALAMAN PENGESAHANSTUDI KELAYAKAN BISNIS". +ama .saha :/Dream Bagz0%. 1enis )egalitas .saha : 2irma3. Bidang Kegiatan.saha : Tas a*ut Macrame$. Direktur Perusahaana. +ama )engkap: Atika Wi*ayanti4. Alamatumah : 5ang Kalimasada $ Wisma ekso +egoro, .nnes,Semarang6. +o Telp78P: #'9:3#&$"%''&. Biayaa. Modal Pri4adi : p 3$.%##.###4. Pin*aman : p "3:.'##.###!. 1angka Waktu Pelaksanaan: & Tahun ;%#"&asi, aspekpasardanpemasaran, aspekteknikdantekhnologi produksi, aspekmana*emendanorganisasi, aspekperpa*akan, aspekkeuangan, danaspeksosial ekonomi.Semua komponen terse4ut sangat diperlukan dalammemulai se4uah 4isnis,sehingga terselesaikannya laporanstudi kelayakan4isnis pem4uatantas ra*utmacrame akan sangat mem4antu kegiatan usaha se6ara menyeluruh.Kami mohon maa- apa4ila terdapat kesalahan dalam laporan ini.Kritik dansaranyangmem4angunsangat kami perlukanuntukpenyempurnaanlaporanini.Terima kasih kepada semua pihak yang telah mem4antu terselesaikannyalaporan studi kelayakan 4isnis ini.Tim Penyusun4DAFTAR ISI8alaman 1udul......................................................................................................................................................................................................................................i8alaman Pengesahan............................................................................................................................................................................................................................iiPengantar..............................................................................................................................................................................................................................................iiiDa-tar ,si...............................................................................................................................................................................................................................................i>Da-tar Ta4el..........................................................................................................................................................................................................................................>iDa-tar 5am4ar......................................................................................................................................................................................................................................>iiDa-tar )ampiran...................................................................................................................................................................................................................................>iiiBAB , .raian Bisnis.............................................................................................................................................................................................................................""."..........................................................................................................................+ama Perusahaan.........................................................................................................................................................................................................................."".%..........................................................................................................................)okasi .saha................................................................................................................................................................................................................................."".3..........................................................................................................................Deskripsi .mum Produk..............................................................................................................................................................................................................."".$..........................................................................................................................Tu*uan Proyek 1angka Pan*ang.....................................................................................................................................................................................................%".&..........................................................................................................................Kriteria Kelayakan??????????????????................................................................................................................................................3".:..........................................................................................................................Pedoman Dasar Proyek????????????????................................................................................................................................................3BAB ,, ASP@K POD.KS, DA+ OP@AS,O+A).........................................................................................................................................................................&%." Produk......................................................................................................................................................................................................................................&5%.% Proses Produksi........................................................................................................................................................................................................................&%.3 Bahan Baku dan Peralatan........................................................................................................................................................................................................"#%.$ Analisis )ayout???????????????????............................................................................................................................................."#%.& Analisis AMDA)???................................................................................BAB ,,,ASP@K PASA DA+ P@MASAA+..................................................3." Bentuk Pasar.............................................................................................................................................................................................................................""3.% Permintaan dan Pena(aran......................................................................................................................................................................................................""3.3 Peluang Pasar dan Proyeksi Pen*ualan....................................................................................................................................................................................."$3.$ Segmentasiariasi model yang 4er4edaariasi 4entuk, 4ahan yang digunakan, serta proses pem4uatannya.Dalam pasar monopolistik ini, -aktor utama yang men*adi kekuatanpersaingan pasar adalah keunikan produk.).2 M%."'"! +a% M!ama1 P!m(%0aa% P%a4a!a%12Se4elumkami menentukanproyeksi permintaannya, terle4ihdahulukami melakukansur>ei tentang*umlahpendudukdanmahasis(a4eserta*umlah pen*ual tas di (ilayah Semarang. Berikut ini adalah data yang dapatkami peroleh.Ta31 1.6. Da0a P%,"a1 +a% J"m1a$ P%a4a!a% 0a#Ta$"% 2011+o)okasi Pen*ualan ata B ata Pen*ualan 7 4ulan" Ka(asan Wisata 9:%&% Area Kampus 9'"#3 Pusat Kota 9$#&Pena(aran per 4ulan %''3#Pena(aran per tahun 3$&9:#Ta31 1.10. Da0a P%,"a1 +a% J"m1a$ P%a4a!a% Ta#Ta$"% 2012+o)okasi Pen*ualan ata B ata Pen*ualan 7 hari" Ka(asan Wisata 9!"$% Area Kampus 9!##3 Pusat Kota "#!#!Pena(aran per 4ulan %9"%"Pena(aran per tahun 3$9$&%Ta31 1.11. Da0a P%,"a1 +a% J"m1a$ P%a4a!a% Ta#Ta$"% 201)+o)okasi Pen*ualan ata B ata Pen*ualan 7 4ulan" Ka(asan Wisata 9%#$% Area Kampus 9$#:3 Pusat Kota "#'#%Pena(aran per 4ulan %9$"%Pena(aran per tahun 3&%9$$Ta31 1.12. Da0a P%a4a!a% Ta$"% 2011 5 201)Ta$"% J"m1a$ P%,"a1a% ;Y< ? ?Y ?2%#"" 3$&9:# # # #%#"% 3$9$&% " 3$9$&% "%#"3 3&%9$$ % !#&''' $1048)/2 ) 10//)40 /Menggunakan Trend Moment13;i=????????????. Y =n, a+bX;ii=???????????..XY = aX+bX2Dari hasil perhitungan di atas, dapat dimasukkan dalam persamaan dasar:;i=??????????.1048)/2 H 3a I 34 ;ii=?????????... 10//)40H 3a I &4J< :9'$H < %44H3$9%Men6ari a :;i= ????? "#$'3&: H 3a I 34"#$'3&: H 3a I 3;3$9%=aH3$&9:#Persamaan liniernya yaitu : K H 3$&9:#I3$9%;L=Ta31 1.1). Da0a P!&-'#( P%a4a!a% Ta$"% ?%#"& 3 3&:$3:%#": $ 3&99%'%#"! & 3:3$%#%#"' : 3::9"%%#"9 ! 3!#$#$Ta31 1.14. Da0a J"m1a$ Ma$a#(#4a +a% P%+"+"' Sma!a%.Keterangan Tahun 1umlah 1umlah Penduduk (anitaSemarang %#""$!%&%$1umlah (isata(an"9"&1umlah Penduduk (anitaSemarang%#"%$!'#'!1umlah (isata(an %###1umlah Penduduk (anita Semarang%#"3$9%!#"1umlah (isata(an %%%#T&0a1 1446447Sum4er :Data Pusat StatistikTa31 1.1/. Da0a P!m(%0aa% Ta$"% 2011 @ 201)K0!a%.a% Ta$"% J"m1a$ P%+"+"'4a%(0a +a% +a%4(#a0a4a% ;Y