makalah kwu 5

8/15/2019 makalah kwu 5

http://slidepdf.com/reader/full/makalah-kwu-5 1/21

MEMULAI DAN MENYIAPKAN BISNIS BARU

BUSINESS PLAN (RENCANA BISNIS)

TUGAS MAKALAH

Oleh :

ARINI HAFIFAH

1301007

S1 VI-A

Dosen Peng!"# M$ %#l&h :

'RNI(A PRATI)I M*F+!, A"$*

PROGRAM STUDI S1 FARMASI

SEKOLAH TINGGI ILMU FARMASI RIAUYAYASAN UNIVERSITAS RIAU

PEKANBARU

2016



KATA PENGANTAR

P#& s.#%#+ %eh/&+$ T#hn ng Mh K#s $s segl l&!"hn

Rh!$ /n In.hn. seh&ngg s. /"$ !en.eles&%n "en.#s#nn !%lh

&n& /l! en$#% !#"#n &s&n. .ng sng$ se/e+hn* Se!og !%lh &n&

/"$ /&"e+g#n%n seg& slh s$# 2#n, "e$#n#% !#"#n "e/o!n g&

"e!2* H+"n s. se!og !%lh &n& !e!n$# !en!h "enge$h#n

/n "engl!n g& "+ "e!2* Seh&ngg s. /"$ !e!"e+&%& en$#%

!#"#n &s& !%lh &n& seh&ngg %e/e"nn. /"$ le&h &% lg&*

M%lh &n& !s&h n.% $e+/"$ %e%#+ngn %+en "engl!n s.

.ng !s&h !&n&!* Oleh %+en &$# s. !engh+"%n %+&$&%n .ng !e!ng#n

/+& "+ "e!2 #n$#% %ese!"#+nn !%lh %e/e"nn.*

Peka!a"#$ Ma"e% 2016

Pe&#'#

BAB I

PENDAHULUAN



1*1La%a" Beaka

Me!#% #sh +# $&/% !#ng%&n $n" / +en2n seel#!n.*

Ren2n h+#s / e$""#n se/e+hnn. se2+ $e+$#l&s* N!#n, 4&+#sh

+# /& neg+ %&$ n.% .ng $&/% !# $#"#n !#ng%&n $&/% !!"#

$# segn !en#l&s +en2n $e+$#l&s $e+se#$ %+en e+g& lsn*

Pe+en2nn .ng $&/% $e+$#l&s "s$& s#/h / +e%.s /l! "&%&+n, .&$#

s#$# +e%.s se2+ se/e+hn $en$ng 4n /+& e+g& "e+$n.n

n$+ l&n, #sh " .ng %n /&#%, !eng" !e!&l&h #sh $e+se#$,

/&!n lo%s&n., s&" %ons#!enn., /+&!n s#!e+ !o/ln., /n

seg&n.*

S#$# +en2n %e+ .ng /&#$ $e+$#l&s /n +es!& g#n !enln%n

"e+#shn 5business plan6 !e+#"%n "e+ng%$ $e"$ #n$#% !e!gng%en/l& "e+#shn /n !eng g+ o%#s #sh "e+#shn $&/%

!en.&!"ng*

8#s&ness "ln "e+l# /&s#s#n %+en !e+#"%n leg&$&!s& /+& se#h

#sh .ng %n /&/&+&%n* O+ng "e+l# !enge$h#& segl ses#$# $en$ng

"e+#shn n/ seh&ngg $e+$+&% #n$#% e%e+ s!*

1*Ba%a'a Ma'aa*

Mel&h$ /+& l$+ el%ng !slh se+$ !e!h!& "e!hsnn.

!% s. /"$ !e!e+&%n $sn-$sn "/ !$e+& !engen& :

1*Me!#l& /n !en.&"%n &sn&s +#

*8#s&ness Pln

1*1R#+#'a Ma'aa*

Mel&h$ /+& $sn !slh !% /"$ /&+#!#s%n seg& e+&%#$ :

1*8g&!n lng%h !e!#l& /n !en.&"%n #sh +# 9

3



*A" &$# 8#s&ness Pln se+$ " s !n$,$##n, "+&ns&", se+$ &s&

8#s&ness Pln 9

1*1T#,#a Pe+!ea,a"a

T##n "e!el+n /&h+"%n g+ !hs&s4 !!"# !enge$h#& se+$

!e!h!& /engn &% !engen& !e!#l& /n !en.&"%n &sn&s +#, /n

!e!h!& %onse" 8#s&ness Pln

1*Ma-aa% Pe+!ea,a"a

Dengn /n. !%lh .ng $elh /&s#s#n se2+ &no+!$& /n /e$&l,

/&h+"%n /"$ e+!n$ se+$ /& "l&%s&%n oleh !hs&s4&*

BAB II

MEMULAI DAN MENYIAPKAN BISNIS BARU

BUSINESS PLAN (RENCANA BISNIS)

;



2.1Me+#a/ a Me&/aka B/'/' Ba"#

Dengn $eo+& %e$&/%se!"#+nn, &ns"&+s& /n %+e$&<&$s n/ %n

!#n2#l* A/ ee+" %$o+ .ng "e+l# n/ "e+$&!ng%n /l! !e!#l&

se#h &sn&s, .&$#:

1*Ps+

A"%h &ns"&+s& n/ !!"# /&se+" "s+9 See+" es+ /.

se+"n.9 See+" l! %on$#n#&$sn.9 Dn !s&h n.% lg&

*Pe+s&ngn

A"%h &ns"&+s& $e+se#$ !#/h /&l%#%n oleh o+ng l&n9 A"%h $+en

"e+#hnn. sng$ 2e"$9 A"%h %$o+ s&=e 5!o/l6 sng$

!enen$#%n %ee+hs&ln "el#ng #n$#% $e$" e+$hn9 A"%h n/

!!"# !eng$s& %ele!hn-%ele!hn /+& "el#ng .ng %n n/

se!"#+n%n9

3*In/&<&/#

A"%h n/ !!"# !e!#$n.9 A"%h n/ &s !e!en#h& %$o+-

%$o+ /& $s9 Gl&lh se!# %e#ngg#ln /n %ele!hn .ng n/

!&l&%& #n$#% !e4##/%n "el#ng &$#*

Me!#l& /engn >+ .ng Slh, K+en An/ Me!"#n.& Mo$$o

8&sn&s .ng slh

Ke$&% n/ !e!&l&%& !o$$o &sn&s .ng slh, n/ $elh:

1*Menge2&l%n +$& &sn&s n/ sen/&+&

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Dengn e+%$ h4 &sn&s n/ /lh &sn&s .ng @%e2&l-%e2&ln,

n/ $elh !enge2&l%n +$& &sn&s n/*

*Men/e!o$&<s&%n /&+& n/

Seh+#sn. n/ !e!o$&<s& /&+& n/ sen/&+& %+en $&/% / o+ng l&n.ng %n !e!o$&<s& /&+& n/*

3*Meng&n/&%s&%n h4 /&+& n/ el#! .%&n $e+h/" &sn&s $e+se#$

8&l n/ .%&n /n !e!&l&%& +s "e+2. /&+& .ng $&ngg& h4 &sn&s

n/ %n e+%e!ng, !% se!# o+ng %n $e+$+&% #n$#% !en/eng+

%e!#/&n !en2o !el%#%n +el$&onsh&" /engn n/ /n

!e!n$%n n/* @sell .o#+ #s&ness s soon s "oss&le* 8e

2on&/en$B

;*Men#$#" @ne$4o+%&ng n/ sen/&+& $# %ese!"$n .ng l&n*

Dengn !enge2&l%n +$& &sn&s n/, o+ng l&n $&/% %n $e+$+&% "/

&sn&s n/, se!en$+ n/ &ng&n !e!es+%nn.* C/&%nlh o+ng l&n

seg& @2o+ong $# @&nl#en2e+ g& &sn&s n/, $# &l "e+l#

@"+o<o2$o+ #n$#% !e!#%n &sn&s n/ %e"/ o+ng l&n lg& .ng &

%enl, !&sln. s#/+n., $e!nn., o+ng$#n., /n l&n-l&n*

?*Men#n#%%n h4 n/ $&/% !e!"#n.& @sell&ng s%&ll

Pe+%$n n/ !en#n#%%n h4 n/ $&/% !!"# !en#l &sn&s

n/ 5"+o/#%6 %e"/ o+ng l&n* K#n2& e+$#!#hn. s#$# #sh &lh

@ho4 $o sell .o#+ #s&ness*

C#llh &sn&s n/ se/&n& !eng%&n #n$#% !en2&"$%n %e$e+$+&%n

o+ng $s "el.nn n/*



A/ ee+" s$+$eg& #n$#% s#%ses /l! !e!#l& &sn&s n/, s$+$eg&

$e+se#$ /"$ /&$&n# /+& e+g& 2+ , .&$# :

1*The buffer Route

8&l n/ !e!#l& /engn !o/l "s-"s n , n/ &s !e!#l& e+&sn&s

/engn 2+ !en2+& o+ng l&n .ng &s !en/& #e+ o#n/e+ 5"en/&+&

#$!6 seg& /on$o+ &sn&s n/*

*The spin-off route

Se"e+$& hln. $n!n &s e+%e!ng &% /engn $#ns, $ng, /#n,

$# %+ .ng !ele"s%n /&+& se2+ "e+lhn-lhn /+& && &n/#%n.

#n$#% $#!#h, %&$ #g &s !engg#n%n &loso& se"e+$& &$# * >+n.

/engn !el%#%n s"&n-o 5"ele"sn6* M&sln. n/ s#/h l!

e+g#ng /engn &sn&s $e!n n/ .ng s#/h $e+le&h /h#l# s#%ses,

n/ &s /engn "e+lhn-lhn !ele"s%n /&+& /+& &sn&s $e!n n/

$e+se#$ /engn !e!#l& !en/&+&%n &sn&s !&l&% n/ sen/&+&*

3*The moonlighting route

An/ en+-en+ !enge!ng%n &sn&s /+& 4l $n" !enggng#

"e%e+n n/ s$ &n& seg& "+oess&onl*

;*The part-time job route

H!"&+ s! /engn $he s"&n-o +o#$e, e/n. /l! en&s &n&, $&/%

$e+/& &%$n .ng %#$ se2+ %on$+% $# g+ee!en$ * M&sln., n/

&ng&n !s#% %ese#h &sn&s, n/ &s !el%#%n +ese+2h n/ $+&l*

2.1De-//'/ Pe"eaaa B/'/' ( Business Plan)

Men#+#$ "+ hl& Business Plan

Business Plan !en#+#$ H&s+&2h n/ Pe$e+s :

@ The business plan is a written document prepared by the entrepeneur

that describe all the relevant external and internal elements involved in

starting a new venture* It is often an integration of functional plans such

7



as marketing finance manufacturing and human resources*

5 !isrichPeter , 1EE?:1136*

C/& #s&ness "ln /lh /o%#!en $e+$#l&s .ng /&s&"%n oleh

4&+#sh .ng !eng!+%n se!# #ns#+-#ns#+ .ng +ele<n &%

&n$e+nl, !#"#n e%s$e+hl !engen& "e+#shn #n$#% !e!#l&

se4%$# #sh* Is&n. se+&ng !e+#"%n "e+en2nn $e+"/#

!en.ng%#$ "e!s+n, "e+!o/ln, !n#%$#+ /n s#!e+ /.

!n#s&*

Pe+en2nn #sh /lh %esel#+#hn "+oses $en$ng hl-hl .ng

%n /&%e+%n "/ !s .ng %n /$ng, /l! +ng% !en2"& $##n

.ng $elh /&$e$"%n* Hl &n& sng$ "en$&ng, %+en "e+en2nn #sh

!e+#"%n "e/o!n %e+ g& seo+ng 4&+#sh* P/ #!#!n.,

"e+en2nn #sh !eng$#+ $en$ng "+oses %eg&$n #sh, "+o/#%s&,

"e!s+n, "en#ln, "e+l#sn #sh, %e#ngn #sh, "e!el&n, $eng

%e+, /n "en.e/&n $# "eng/n "e+l$n*

Penge+$&n l&n Pe+en2nn #sh&sn&s 58#s&ness Pln6 /lh

+en2n-+en2n $en$ng " .ng /&%e+%n /l! s#$# &sn&s %e /e"n

!el&"#$& lo%s& s#!e+/., "e+h$&n "/ %$o+-%$o+ %#n2& /n

!engolh "e+!slhn"e+!slhn /n "el#ng .ng /* K/ng-%/ng

n.% o+ng e+"&%&+ h4 perencanaan bisnis hn. untuk sebuah bisnis

baru $# se#h proposal untuk mencari pinjaman dana %e "&h% "e+n%n

$# bagaimana mendatangkan investor baru /l! &sn&s* Seen+n. $&/%

se/e+hn hl /& $s, "e+en2nn &sn&s #g "en$&ng #n$#% s#$# bisnis

yang sedang berjalan* 8&sn&s !e!#$#h%n "e+en2nn #n$#% "e+$#!#hn

.ng o"$&!&s /n "enge!ngn-"enge!ngn /engn s%l "+&o+&$s*

Pe+en2nn Ush8&sn&s sen/&+& /lh s#$# hs&l "e!&%&+n, /&!n &s&

/+& "e+en2nn h+#s !!"# !en/#%#ng "en2"&n $##n-$##n

"e+#shn&sn&s*



P/ #!#!n. "enelsn !engen& &sn&s .ng ln%n !el&"#$& :

*As"e% legl&$s /+& &sn&s $e+se#$, se"e+$& %e+ s! /engn s&",

l&sens& .ng /&!&l&%& $# "e+&=&nn .ng $elh /&!&l&%&*

*Cen&s &sn&s, se"e+$& "e+/gngn $# !n#%$#+ $# s*

2*P+o/#% $# s .ng /&hs&l%n se+$ s"es&&%s&n.*

/*Penelsn $en$ng &sn&s .ng l%#%n "%h $e+!s#% &sn&s +#,

"eng!&ll&hn 5$%eo<e+6, "e+l#sn, +n2h&se, $# %egenn*

e*Penelsn !eng" &sn&s .ng ln%n !eng#n$#ng%n /n

g&!n "el#ngn.*

*8g&!n h##ngn /engn "+ "e!so%, "&h% "e+n%n, /n

/&s$+&#$o+*

2.1Pe%/&a Reaa B/'/'

Pe+en2nn &sn&s sng$ "en$&ng g& "+ 4&+#sh /n o+ng-o+ng

.ng $e+l&$ /& /l! /#n& &sn&s %+en ee+" "e+$&!ngn e+&%#$:

-Men&ng%$%n "el#ng #n$#% s#%ses

-Menge!ng%n !&s& &sn&s

-Menen$#%n "es&ng #$!

-Menen$#%n 2+ .ng en+ /l! !engelol &sn&s

-Menen$#%n "enghlng /l! &sn&s

E



-Seg& l$ "en2"&n

Ren2n #sh !e+#"%n ses#$# .ng "en$&ng g& seo+ng "eng#sh

/& !n D<&/ H* 8ngs, C+* 51EE?6 !en.$%n h4 seo+ng "eng#sh.ng $&/% &s !e!#$ "e+en2nn seen+n. !e+en2n%n %eggln*

Ren2n #sh h+#s /&#$ $e+$#l&s seh&ngg /"$ /&/&%n seg& +##%n

/n "e/o!n #n$#% !eng g+ %eg&$n &sn&s $e++h /n o2#s "/

"en2"&n $##n* Dengn !e!#$ s#$# "en&l&n $e+le&h /h#l# seel#!

!el%#%n &n<es$s& .ng %e!#/&n /&$#ng%n /l! s#$# l"o+n se2+

$e+$#l&s, Mn$ .ng &s /&"e+oleh /+& "e+en2nn &sn&s /lh, &s

/&g#n%n seg& "e/o!n $# l$ #n$#% !enge$h#& "%h %eg&$n

&sn&s .ng %n /&ln%n &$# !e!#ng%&n%n /n !e!&l&%& %el.%n #n$#%

/&ln%n /n e+" 4%$# .ng /&#$#h%n #n$#% !e4##/%nn. se+$

/"$ /&/&%n seg& l$ "eng4sn*

T##n !en.#s#n 8#s&ness Pln /lh:

*Men.$%n h4 n/ seg& "e!&l&% /n "e!egng &n&s&$&

!e!#% #sh +#* An/ .%&n #sh &$# %n e+hs&l /n #g h+#s

!en.%&n%n o+ng l&n h4 & $&/% %n !e+#g& &l e%e+ s!

/engn n/* Dengn /n. n$#n %e+ s! /+& e+g& "&h%,

/&h+"%n #sh n/ %n !# /engn "es$* 8n$#n .ng

/&h+"%n&$#, n$+ l&n e+#" "&n!n !ell#& n% $# "&n!n

!ell#& "&h%-"&h% l&n .ng "o$ens&l*

*Meng$#+ /n !e!en$#% %e+s! /engn "e+#shn-"e+#shn l&n

.ng s#/h / /n sl&ng !eng#n$#ng%n !&sln. /+& "+ "+o/#sen

.ng /"$ /&h+"%n !e!so% +ng #$ "e+#shn n/ $#"#n

"e+#shn-"e+#shn .ng le&h es+ !e!e+& "e%e+n $# %on$+%

.ng /"$ /&%e+%n oleh "e+#shn n/*

10



2*8#s&ness "ln #g #g /"$ !eng#n/ng o+ng-o+ng $e+$en$# .ng

"o$ens&l $# !e!"#n.& %ehl&n #n$#% e+g#ng e%e+s! /engn

n/* M#ng%&n s n/ !e!e+l#%n o+ng-o+ng .ng e+%e!!"#n

#n$#% !en/#/#%& "os&s& %#n2& /l! "e+#shn, $e$"& n/ h+#s

e+h$&-h$& !ene+&! o+ng-o+ng $e+$en$# .ng /"$ "#l

!ene+#!#s%n "e+#shn n/ .ng +# e+/&+&

/*8#s&ness "ln #g e+g#n #n$#% !el%#%n !e+ge+ /n %#&s&

!&sln. n/ !en#l "e+#shn es+ !% "e+#shn es+ $e+se#$

h+#s !e!2 #s&ness "ln n/ $# !#ng%&n #g n/ &ng&n !e!el&

"e+#shn l&n !% #s&ness "ln .ng n/ /"$ s#s#n /"$ !e!e+&

%e.%&nn %e"/ "e+#shn l&n .ng !# /&%#&s&s&*

e*8#s&ness "ln e+$##n #n$#% !en!&n /n. o%#s $##n /+&

e+g& "e+son&l .ng / /l! "e+#shn, se se#h "e+#shn

%n e+$#!#h %o!"le%s seh&ngg #s&ness "ln !en/& %o!"onen

.ng sng$ "en$&ng g& se$&" o+ng #n$#% $e$" e+"&% "/ +h .ng

en+*

Pe+en2nn .ng &% !en!&n /n. "e+h$&n .ng o2#s

"/ $##n /+& e+g& "e+son&l .ng / /l! "e+#shn* Se

se#h "e+#shn %n e+$#!#h !%&n l! !%&n %o!"le% seh&ngg

#s&ness "ln !en/& %o!"onen .ng sng$ "en$&ng g& se$&" o+ng

#n$#% $e$" e+"&% "/ +h .ng en+*

Pe+en2nn .ng &% !en!&n /n. "e+h$&n .ng o%#s

"/ $##n /+& e+g& "e+son&l .ng / /l! "e+#shn* Se

se#h "e+#shn %n e+$#!#h !%&n l! !%&n %o!"le% seh&ngg

#s&ness "ln !en/& %o!"onen .ng sng$ "en$&ng g& se$&" o+ng

#n$#% $e$" e+"&% "/ +h .ng en+*

11



D&s!"&ng &$# "e+en2nn #sh #g !e+#"%n /o%#!en .ng

/&se/&%n oleh 4&+#sh .ng !e!#$ +&n2&n $en$ng !s ll#,

%e/n se%+ng /n %e2en/e+#ngn !s /e"n /+& se#h

"e+#shn* Is&n. &s !en2%#" nl&s&s $en$ng "engeloln #sh,

%e/n &s&% ng#nn, %+.4n, "+o/#%, s#!e+ "e+!o/ln,

&no+!s& $en$ng lnn. "e+#shn sel! &n& /n "os&s& "s+ /+&

"e+#shn* +&n2&n "+o&$, ne+2 "e+#shn, "+o.e%s& l&+n %s #n$#%

/# $h#n .ng %n /$ng* C#g !e!#$ "n/ngn /n &/e /+&

nggo$ $&! "engelol #sh* Hl &n& !en.ng%#$ s$+$eg& $##n

"e+#shn .ng hen/% /&2"&*Pe+en2nn #sh &s /&#$ /l!

en$#% ng% "en/e% $#"#n ng% "nng seh&ngg /"$ /&$en$#%n

lng%h 4l /n "en$h"n "+og+! %eg&$n .ng %n /&l%#%n /n

$+ge$ .ng hen/% /&2"& se+$ +es&%o,h!$n /n $n$ngn .ng%n /&h/"& "/ se$&" $h"nn. /n &n& !e+#"%n +en2n

"e+lnn .ng %n /&&%#$& oleh 4&+#sh* %e/l!n /n +&n2&n /+&

se#h "e+en2nn #sh sng$ $e+gn$#ng %e"/ l#sn. &sn&s .ng

%n /&l%#%n, /n %o!"le%s&$s /+& "+oses "engeloln &sn&s $e+se#$*

Pe+en2nn #sh #g h+#s /&/s+%n "/ %e#$#hn !s.+%$

%n /n. +ng /n s .ng /&$4+%n oleh "e+#shn $e+se#$,

seh&ngg "e+en2nn #sh h+#s e+s&s "/ "e+!&n$n "s+*

2.1P"/'/ B#'/e'' Pa

A/"#n "+&ns&"-"+&ns&" /l! "e+en2nn #sh &$# seg& e+&%#$:

*Pe+en2nn #sh h+#s /"$ /&$e+&! oleh se!# "&h%*

*Pe+en2nn #sh h+#s le%s&el /n +el&s$&s*

2*Pe+en2nn #sh h+#s !en2%#" sel#+#h s"e% %eg&$n #sh

1



/*Pe+en2nn #sh h+#s !e+#!#s%n 2+-2+ %e+ #sh .ng ee%$&

/n e&s&en*

2.1Ma-aa% B#'/e'' Pa

A/"#n !n$ "e+en2nn #sh &$# /& n$+n.:

*Me!&!&ng lnn. %eg&$n #sh*

*Meng!n%n %elngs#ngn h&/#" #sh*

2*Menge!ng%n %e!!"#n !ne+&l /& &/ng #sh*

/*Seg& "e/o!n"e$#n#% g& "&!"&nn "e+#shn /& /l!

!enln%n #shn.*

e*Menge$h#& "-" .ng %n $e+/& /l! #sh*

*Seg& l$ e+%o!#n&%s& /l! #sh*

g*Seg& l$ #n$#% !e!"e+%e2&l +&s&%o #sh*

h*Me!"e+es+ "el#ng #n$#% !en2"& l*

&*Me!#/h%n "e+olehn n$#n %+e/&$ !o/l /+& n%

*Seg& "e/o!n /& /l! "eng4sn*

13



Te$"& $&/% se/&%&$ #g 4&+#sh4n .ng enggn !e!#$ +en2n

&sn&sn. /&%+en%n lsn-lsn seg& e+&%#$ :

*8&sn&sn. !s&h $e+ll# %e2&l, /& el#! s$n. !e!#$ +en2n

&sn&s*

*O!=e$ el#! $e+ll# es+*

2*O+gn&ss& &sn&sn. !s&h se/e+hn /n $&/% $e+ll# s#l&$ #n$#%

/&%en/l&%n seh&ngg !s&h &s /&4s& se2+ lngs#ng*

/*Me+s .%&n h4 &sn&s &s s#%ses $n" +en2n &sn&s .ng $e+$#l&s

%+en se!# / /l! "&%&+n 4&+#sh4n $e+se#$*

e*Te+ll# $eo+&$&s, se/ng%n &sn&s e+s&$ "+%$&s seh&ngg s#l&$ #n$#%

/&$e+"%n /n /&l%sn%n*

*8&sn&s &$# e+s&$ $&/% "s$&

2.1Ke/a%a B#'/e'' Pa

Pe+en2nn #sh /lh se#h 'e/ 3#+e% .ng

!eng#ng%"%n /. $+&% /n h+"n se#h &sn&s %e"/ "en.n/ng

/n "o$ens&l* C/&, "e+en2nn #sh !e+#"%n /o%#!en $e+$#l&s .ng

/&s&"%n oleh seo+ng 4&+#sh .ng !enge!ng%n /n

!engg!+%n se!# #ns#+ .ng +ele<n, &% &n$e+nl !#"#n e%s$e+nl

#n$#% !e!#l& s#$# #sh* D& s&n& seo+ng 4&+#sh /&h+"%n !!"#

!engg+" "e+en2nn #sh ng% "en/e% /n /"$ !e+#!#s%n #n$#%

!en2"& ss+n /n $##nn.* Pe+en2nn #sh &$# h+#s !en2%#"

e+g& en&s %eg&$n, /& n$+n.:

*Me!"el+& /n !e+!l%n !s /e"n #sh*

1;



*Menen$#%n ss+n ese+$ s&l&$s .ng /&"e+l#%n /l! #sh*

2*Me!#$ "+og+! %e+ /n "e+h&$#ngn #sh*

/*Menen$#%n "+ose/#+ %e+ /& /l! #sh*

e*Menen$#%n +en2n ngg+n #sh*

*Me!#$ %e&%snn #sh*

2.1Da'a"4a'a" Pe"eaaa B/'/'

Ke$&% %&$ %n !elng%h #n$#% $e+#n /& /l! &sn&s, .ng

$e+en$ng /l! en% "&%&+n %&$ /lh e$" n.% %e"#$#sn %e2&l

.ng h+#s /&#$ /n e$" n.% %$o+ .ng h+#s /&"e+$&!ng%n

#n$#% !en/& seo+ng "e&sn&s .ng $ngg#h $# "eng#sh .ng s#%ses*

Pol "&%&+ se!2! &n& %n !e!en& ge+% lng%h %&$ seel#! %&$

!e!#l& e+&sn&s* H&n/+%n en "&%&+n se!2! &n&, n!#n %&$

hen/%n. lngs#ng !el%#%nn. selng%h /e!& selng%h, /engn

/e!&%&n %&$ &s 2e+!$ /l! !en&!ng sel#+#h "&l&hn .ng #!lhn.

eg&$# n.% #n$#% /&"&lh %e!#/&n /&$#ng%n %e /l! se#h

"e+en2nn &sn&s*

2.2Ta*aa4Ta*aa Daa+ Reaa B/'/'

P+oses "e+en2nn &$# #%nlh se#h "+oses .ng /&l%#%n /l! s$#

%l& "+oses, $e$"& !e!#$#h%n $h"n-$h"n "+oses .ng e+#+#$n /n

sl&ng $e+%&$*

Tahapan-tahapan dalam rencana bisnis adalah "

1?



1*Th"n +&se$ /n s#+<e& l"ngn, se"e+$& "e+&l%# %ons#!en, "e+&l%#

"s+,$&ng%$ "e+!&n$n, $+en, /n +h "e+#hn "e+s&ngn 52hnge

/+&<e+6*

*Th"n "eng#!"#ln /$ /+& &n$e+nl /n e%s$e+nl*

3*Th"n e<l#s& /$ /n "engeloln /$ /engn !e$o/e-!e$o/e

s$$&s$&% $#!e$o/e-!e$o/e nl&s .ng l&n*

;*Th"n "en.eles&n hs&l +&se$ /n s#+<e& #n$#% !e!s$&%n h4

/$ /n&no+!s& &$# s#/h %#+$ /n en+*

?*Th"n "e+en2nn /n nl&s "e!&l&hn s$+$eg& "e+#shn $s

hs&l +&se$*

*Th"n "e+s&"n, "e!#$n, /n "en.#s#nn +en2n &sn&s*

Pe"eaaa !/'/' +eak# :

1*Mne+&l "e+#shn, %eelsn /l! $$nn %&ne+ "e+#shn

*Ke/n &s&% /n se#h ng#nn .ng %&$ $e!"$&

3*Peg4&, $eng %e+ s$

;*P+o/#% .ng %&$ hs&l%n

?*S&s$e! &no+!s& !engen& !+%e$ "e+#shn

*R&n2&n +#g&l

7*Pe+h&$#ngn ne+2

*P+e/&%s& 2sh lo4 #n$#% $h#n %e /e"n

1



2.1Pe"%/+!aa Daa+ Pe+!#a%a Pe"eaaa B/'/'

A/"#n "e+$&!ngn-"e+$&!ngn .ng !en.e+$& "e!#$n

"e+en2nn &sn&s /lh seg& e+&%#$:

1*I/en$&&%s& /n nl&s&s %ese!"$n /n "el#ng &sn&s .ng $e+#%*

I/en$&&%s& "o$ens&-"o$ens& .ng $e+s&!"n /l! "el#ng /n nl&s&s

see+" l.% "el#ng &$# /"$ /&!n$%n*

*Dengn g!+n $en$ng %ese!"$n /n "el#ng .ng $e+#%

$e+se#$ !enghs&l%n &n$e+"+e$s& .ng e+e/ /&n$+ "+

4&+#sh4n* Pe+e/n $e+se#$ %n !enghs&l%n &/e-&/e &sn&s .ng

e+g!*

3*Meng#ng%"%n %$o+-%$o+ .ng /&#$#h%n /n $e+%&$ /engn

&sn&s g+ &sn&s .ng se/ng /&+n2ng /"$ e+hs&l, !&sln. %$o+

"s+ .ng els, %#l&$s "+o/#% /n %#l&$s "el.nn*

2.1Fak%3" Ya Ha"#' D/*/a"/ Daa+ Pe&#'#a Pe"eaaa B/'/'

F%$o+-%$o+ .ng "e+l# /&h&n/+& /l! "e!#$n #s&ness "ln /lh

seg& e+&%#$:

1*1*1*P+o.e%s& &nns&l /&/s+%n "/ s$n/+ /n no+! .ng $elh

%/l#+s* H+#s sell# /&&ng$ h4 s$n/+ %e#ngn &$# e+s&$

/&n!&s, e+#h-#h /+& 4%$# %e 4%$#*

1*1**P+o.e%s& &sn&s .ng $&/% +el&s$&s /n s#l&$ /&ln%n,

!es%&"#n n!"% !en+&% /n !enn&%n* M&sln. &/e &sn&s

4+ne$ /& /e+h .ng $e+$s "e!%&n l&s$+&%n.*

17



1*1*3*Me!#$#h%n $e%nolog& 2ngg&h .ng 2#%#" +#!&$ /n s#l&$

#n$#% /&o"e+s&%n seh&ngg !e!"e+s#l&$ %ee+lngs#ngn &sn&s

%+en /&"e+l#%n $e%n&% %h#s#s /n o"e+$o+ $+!"&l .ng s#l&$

/&se/&%n*

2.1Pe"eaaa B/'/' Ya Iea

Pe+en2nn &sn&s .ng &/el /lh "e+en2nn .ng /&&/en$&%n

/engn %es#%sesn, /n hl &n& !e+#"%n $##n #$! &sn&s seg&!n

.ng $e+$#ng /& /l! "e+en2nn &sn&s* M% "e+en2nn &sn&s .ng

&/el g& %&$ /lh se!# hl .ng &s %&$ g#n%n /n !n$%n

#n$#% !e!n$# &sn&s .ng %&$ ln%n /l! !e+&h s#$# %ee+hs&ln

.ng !%s&!l /n o"$&!l*

Pe+en2nn .ng &% /lh se#h "+oses, #%n hn. se%e/+

"e+en2nn* Pe+en2nn .ng &% &n/&%$o+n. n$+ l&n:

*Se/e+hn, "e+en2nn .ng &% /lh "e+en2nn .ng !#/h

/&!enge+$& /n !#/h /&l%sn%n 5!engn/#ng %e!#/hn /n

%e"+%$&sn6

*S"es&&%, "e+en2nn .ng &% /lh .ng %on%+e$, $e+#%#+, s"es&&%

/l! 4%$#, "e+sonl&n. /n ngg+nn.*

2*Rel&s$&%, "e+en2nn .ng &% /lh "e+en2nn .ng +el&s$&%

/l! $##n, ngg+n !#"#n $+ge$ "en2"&n 4%$#n.*

/*Ko!"l&$ $# leng%", "e+en2nn .ng &% /lh "e+en2nn .ng

leng%" se!# ele!enn.*

1



Pe+en2nn .ng &% /lh "e+en2nn .ng /"$ /&"e+g#n%n

#n$#% e+g& hl, se"e+$&:

*Men/e&n&s&%n /n !ene$"%n $##n

*Men2&"$%n l"o+n &sn&s se2+ +eg#l+

2*Men/e&n&s&%n &sn&s-&sn&s +#

/*Mens#""o+$ "l&%s& "&n!n

e*Men/&&n&s&%n e+g& "e+n&n /engn "+$ne+

*Se+ng%&n n&l& #n$#% "en2"&n $##n se2+ legl

g*Un$#% !enge<l#s& !slh "+o/#%-"+o/#%, "+o!os& !#"#n e%s"ns&

BAB III

KESIMPULAN

1E



D+& #+&n /&$s /"$ /&!&l %es&!"#ln h4 Ren2n &sn&s

/lh +&ng%sn $e+$#l&s !engen& +en2n "en/&+&n "e+#shn $#

!enln%n #sh .ng e+&s& +&n2&n g!+n %eg&$n o"e+s& /n +en2n

%e#ngn, "el#ng /n s$+$eg& "e!s+n se+$ %e!!"#n "engeloln*

Ren2n &sn&s &n& !eng#+&%n +h /n $##n "e+#shn .ng &ng&n

2"&, e+se+$ s$+$eg& !en2"&n. seg& "e$ ln g& 4&+#sh4n

!en## "e!ng#nn &sn&s .ng s#%ses*

DAFTAR PUSTAKA

8ngs C+*, D<&/ H* 1EE, The #arket Planing $uide ,USA : De+o+n P#l&sh&ng

G+o#",&n2*

8.g+<e,)D* 1EE;* The Portable #B% in &ntrepreneurship* Ne4 o+%,USA :

Cohn )&ll. Sons*

0



Doosoe/+so, Soe&sno*1EEE* Prinsip-prinsip #anajemen Risiko dan %suransi'

C%+$ : Sle! '!"$,*

H&s+&2h, Pe$e+s* 1EE?* &ntrepreunership* Ne4 o+%, USA : M2 G+4 H&ll &n2*

Megg&nson, )*L*, M*C* 8.+/, n/ L*>* Megg&nson* 000* S!ll 8#s&ness

Mnge!en$: An 'n$+e"+ene#+s G#&/eoo%* Th&+/ '/* I+4&n M2G+4H&ll*

8os$on

1

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