analisis pengaruh celebrity endorser dan promosi penjualan ...
Celebrity Endorser dalam Iklan Televisi Bank Danamon
Transcript of Celebrity Endorser dalam Iklan Televisi Bank Danamon
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Lampiran 1 : Kuesioner
KUESIONER
Dimohon kesediaan Anda untuk mengisi kuesioner ini. Jawaban Anda
sangat penting bagi hasil penelitian skripsi dengan judul “Pengaruh
Karakteristik Celebrity Endorser dalam Iklan Televisi Bank Danamon
Terhadap Brand Awareness Masyarakat Surabaya”.
A. Profil Responden
1. Apakah Anda berusia 18 – 30 tahun?
a. Ya
2. Apakah Anda pernah melihat iklan televisi Bank Danamon versi
“Danamon Lebih” yang dibintangi selebriti Desta?
a. Ya
3. Apakah Anda merupakan nasabah Bank Danamon?
a. Ya b. Tidak
4. Jenis kelamin:
a. Perempuan b. Laki-laki
5. Pekerjaan:
a. Karyawan b. Wiraswasta c. Mahasiswa/i d. Lainnya…………..
6. Frekuensi menonton TV dalam 1 hari :
a. 1 kali b. 2 kali c. > 2 kali
7. Lama menonton TV dalam sekali menonton :
a. 1-2 jam b. 2-3 jam c. > 3 jam
8. Biasanya anda menonton TV pada waktu :
a. Pagi hari b. Siang hari c. Sore hari d. Malam hari
Petunjuk mengisi kuesioner (untuk bagian B dan C)
Berilah tanda √ pada satu kotak yang paling sesuai menurut Anda dengan
keterangan sebagai berikut:
1: Sangat Tidak Setuju 2: Tidak Setuju 3: Netral 4: Setuju 5: Sangat Setuju
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Lampiran 1 : Kuesioner (Sambungan)
B. Karakteristik Celebrity Endorser Desta
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Lampiran 1 : Kuesioner (Sambungan)
C. Brand Awareness
TERIMA KASIH
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Lampiran 2 : Coding Sheet Profil Responden
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Lampiran 2 : Coding Sheet Profil Responden (Sambungan)
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Lampiran 2 : Coding Sheet Profil Responden (Sambungan)
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Lampiran 2 : Coding Sheet Profil Responden (Sambungan)
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Lampiran 3 : Coding Sheet Variabel X - Karakteristik Celebrity Endorser
Desta
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Lampiran 3 : Coding Sheet Variabel X - Karakteristik Celebrity Endorser
Desta (Sambungan)
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Lampiran 3 : Coding Sheet Variabel X - Karakteristik Celebrity Endorser
Desta (Sambungan)
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Lampiran 3 : Coding Sheet Variabel X - Karakteristik Celebrity Endorser
Desta (Sambungan)
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Lampiran 3 : Coding Sheet Variabel X - Karakteristik Celebrity Endorser
Desta (Sambungan)
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Lampiran 3 : Coding Sheet Variabel X - Karakteristik Celebrity Endorser
Desta (Sambungan)
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Lampiran 4 : Coding Sheet Variabel Y - Brand Awareness Masyarakat
Surabaya
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Lampiran 4 : Coding Sheet Variabel Y - Brand Awareness Masyarakat
Surabaya (Sambungan)
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Lampiran 4 : Coding Sheet Variabel Y - Brand Awareness Masyarakat
Surabaya (Sambungan)
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Lampiran 4 : Coding Sheet Variabel Y - Brand Awareness Masyarakat
Surabaya (Sambungan)
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Lampiran 5 : Uji Validitas
Lampiran 6 : Uji Reliabilitas
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Lampiran 7 : Distribusi Frekuensi Profil Responden
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Lampiran 7 : Distribusi Frekuensi Profil Responden (Sambungan)
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Lampiran 8 : Distribusi Frekuensi Variabel X - Karakteristik Celebrity
Endorser Desta
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Lampiran 8 : Distribusi Frekuensi Variabel X - Karakteristik Celebrity
Endorser Desta (Sambungan)
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Lampiran 8 : Distribusi Frekuensi Variabel X - Karakteristik Celebrity
Endorser Desta (Sambungan)
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Lampiran 8 : Distribusi Frekuensi Variabel X - Karakteristik Celebrity
Endorser Desta (Sambungan)
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Lampiran 8 : Distribusi Frekuensi Variabel X - Karakteristik Celebrity
Endorser Desta (Sambungan)
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Lampiran 8 : Distribusi Frekuensi Variabel X - Karakteristik Celebrity
Endorser Desta (Sambungan)
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Lampiran 8 : Distribusi Frekuensi Variabel X - Karakteristik Celebrity
Endorser Desta (Sambungan)
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Lampiran 9 : Distribusi Frekuensi Variabel Y - Brand Awareness
Masyarakat Surabaya
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Lampiran 9 : Distribusi Frekuensi Variabel Y - Brand Awareness
Masyarakat Surabaya (Sambungan)
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Lampiran 9 : Distribusi Frekuensi Variabel Y - Brand Awareness
Masyarakat Surabaya (Sambungan)
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Lampiran 10 : Crosstabulation
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Lampiran 10 : Crosstabulation (Sambungan)
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Lampiran 10 : Crosstabulation (Sambungan)
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Lampiran 10 : Crosstabulation (Sambungan)
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Lampiran 11 : Analisa Regresi Linear Berganda