Великая миграция в мобайл. Вебинар WebPromoExperts #253

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Transcript of Великая миграция в мобайл. Вебинар WebPromoExperts #253

myTarget

141 000 000

comScore, 2016

2

TNS Web Index, desktop, 2015, 0+, 12-64 - 10, MAU (. ) Mail.Ru Group - 1

TNS Web Index, total mobile, 2015, 700000 +, 12-64, DAU (. ) Mail.Ru Group 1

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: TNS Web Index, desktop, 2015, ( , 12-64),

( , ), :. . .1.71%1.43%1.59%0.73%1.40%1.06%3.26%2.74%2.73%2.95%2.40%2.14%, 62.84%58.94%53.43%47.45%50.16%46.89%36.51%33.82%33.29%28.49%29.56%24.17% 21.55%19.35%19.34%19.10%17.35%15.85%

TNS Marketing Index 2015/2 , , 100, % , : , ( , )

3150 2014 2014 2015 2015 2016 2014 2015

: Liveinternet, 2016,

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myTarget

!

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, , , MAIL.RU

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1080607 240400 9075

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Target.advaction.ru

, , - .

+7 926 180 88 [email protected]

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