Контент как стратегия. Эра контент-маркетинга. Кейс WebPromoExperts
Великая миграция в мобайл. Вебинар WebPromoExperts #253
28
-
Upload
-webpromoexperts -
Category
Marketing
-
view
636 -
download
3
Transcript of Великая миграция в мобайл. Вебинар WebPromoExperts #253
myTarget
141 000 000
comScore, 2016
2
TNS Web Index, desktop, 2015, 0+, 12-64 - 10, MAU (. ) Mail.Ru Group - 1
TNS Web Index, total mobile, 2015, 700000 +, 12-64, DAU (. ) Mail.Ru Group 1
4
: TNS Web Index, desktop, 2015, ( , 12-64),
( , ), :. . .1.71%1.43%1.59%0.73%1.40%1.06%3.26%2.74%2.73%2.95%2.40%2.14%, 62.84%58.94%53.43%47.45%50.16%46.89%36.51%33.82%33.29%28.49%29.56%24.17% 21.55%19.35%19.34%19.10%17.35%15.85%
TNS Marketing Index 2015/2 , , 100, % , : , ( , )
3150 2014 2014 2015 2015 2016 2014 2015
: Liveinternet, 2016,
?
1
2
3
17
myTarget
!
22
, , , MAIL.RU
!
1080607 240400 9075
25
Target.advaction.ru
, , - .
+7 926 180 88 [email protected]
28