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Real Time RP в социальных медиа – «Кейс на Лабутенах
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Real Time PR в социальных медиа – «Кейс на Лабутенах»
Transcript of Real Time RP в социальных медиа – «Кейс на Лабутенах
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Real Time PR
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, PR News #prnews
#businessdevelopment
#management#sales
#clientservice
#socialmedia
#socialmediamonitoring
#socialmediaanalysis
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International Association for Measurement and Evaluation of Communication (AMEC) 2010
FIBEP (Federation Internationale des Bureaux dExtraits de Presse/International Federation of the Press Clipping Services) 2011
( - ) 2014
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Real-Time PR
Real-time PR - , , , .
, , .., , , , , .
Real-time PR online- , .
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Real-Time PR
Real Time- Comunica PR News . , PR , .
real time PR- , , Real Time digital-
Comunica , , Real-time PR .
PR News won a 2016 Gold Quil Awards for this research.
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RT PR
(omments + Reposts + Likes) /
/ Real Time PR RT PR .
=
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5 ,
4- : FACEBOOK, , TWITTER, INSTAGRAM
01 04
#THEDRESS (#DRESSGATE) MAY THE 4TH, STAR WARS DAY
02 05
MARCH 2015 SOLAR ECLIPSE
APRIL FOOLS DAY JOKES AND PRANKS ON
BRAND PAGES
03
"GAME OF THRONES" USE OF THE POPULAR
SERIES THEMES AND CHARACTERS
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1 RT PR- 1 .
(, , ) .
RT PR
MAY THE
4TH
SOLAR
ECLIPSE
"GAME OF
THRONES"
APRIL
FOOLS'
DAY
TheDress
+590% +155% +184% +533% +663%
+1 417%
Real-Time PR*
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+86 %
+750 % +690 %
/
Real-Time PR
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"GAME OF
THRONES"
APRIL
FOOLS'
DAY
AVERAGE
RATE
THEDRESS
SOLAR
ECLIPSE
APRIL
FOOLS'
DAY
AVERAGE
RATE
SOLAR
ECLIPSE
"GAME OF
THRONES"
AVERAGE
RATE
APRIL
FOOLS'
DAY
SOLAR
ECLIPSE
"GAME OF
THRONES"
THEDRESS
Real-Time PR
/
Real-Time PR
Real-Time PR
THEDRESS 225%
81%
79%
- 43 %
86%
1 790%
786%
458%
167%
750%
1 226%
672%
597%
290%
690%
Real-Time PR , , /
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WWF_AUSTRALIA
+3729%
IRN-BRU
+1330%
CITROEN
+1800%
#maythe4th -3
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BBC RADIO 4
+824%
PLAYSTATION UK
+244%
BURGER KING FRANCE
+346%
#eclipse2015 -3
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XBOX ENTERTAIN
+4 056%
WARCRAFT
+281%
STOLICHNAYA VODKA
+2 910%
#gameofthrones -3
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TIDE
+9 426%
HYUNDAI
+7 172%
ADOBE
+9 385%
#TheDress -3
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13 .
, . ,
Youtube
;
Real Time PR
. , , ,
Facebook, VK, Instagram
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/
Real Time PR
RT
PR
.
:
Real-Time
PR (RT PR)
.
. =
. 2.0.
Van Gogh
Van Gogh_125 Years
:
RT PR .
https://vk.com/vangogh20https://vk.com/vangogh20https://vk.com/vangogh20https://www.facebook.com/vangogh20https://www.instagram.com/vangogh_125years/
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Real-Time PR
* Average RT PR effectiveness
Real Time PR Effectiveness
*
Average* +141%
+359%
+123%
+259%
Average* +26%
+221%
+18%
+80%
TOTAL +52%
+251%
+43%
+170%
Average* -11%
+173%
-12%
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Real-Time PR.
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1200
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Real-Time PR
0
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1000
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Facebook Vkontakte Instagram
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Real-Time PR
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,
,
(, , )
Real-Time PR
