Post on 09-Jan-2023
Prof. Dr. Oliver Gassmann No. 1
Future of Consulting?
Prof. Dr. Oliver GassmannBranchenverbund ConsultingWKO Oberösterreich20.04.2021
Prof. Dr. Oliver Gassmann No. 2
«Die Zukunft der Beratung liegt in hybriden, personalisierten und skalierbaren On/off Interaktionen.
Vertrauen wird wichtiger und gleichzeitig schwieriger.»
Prof. Dr. Oliver Gassmann No. 3
Was ändert sich für uns?
BGW (2020)Long-termShort-term
Winners
Losers
HospitalityRetail
Where lies our future?
How tosurvivetoday?
Prof. Dr. Oliver Gassmann No. 5
A business model answers four questions
Why does the business model generate profit?
How is the value proposition created?
What do you offer to the customer?
ValueProposition
Revenue Model
Value Chain
What?
How?Why?
Who?
Who is your target customer?
Prof. Dr. Oliver Gassmann No. 9
55 patterns to innovate your business model
Prof. Dr. Oliver Gassmann# 13
ValueProposition
Revenue Model
Value Chain
What?
How?Why?
Who?
Gains______________________________________________________________________________________________________________________________
Pains______________________________________________________________________________________________________________________________
Products & Services
Pain Reliever________________________________________________________________________
Gain Creator________________________________________________________________________
New Business Model
Our Mission:
_______________________________
_______________________________
_______________________________
_______________________________
I buy _________________________
instead of _____________________
because ______________________
which is proven by ______________
Cash
Positioning
Our Assumptions________________________________________________________________________________________________________________________________________________
Competencies
How to test them________________________________________________________________________________________________________________________________________________
We can ___________________________________________________________________________________________________________________________________________________________________________________
We need _______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Revenues____________________________________________________________________________________________________________
Costs____________________________________________________________________________________________________________
____________________________________________________________
What?________________________________________________________________________
How?________________________________________________________________________
Who?________________________________________________________________________
Why?________________________________________________________________________
Prof. Dr. Oliver Gassmann No. 16
Factors responsible for failure of change initiatives
McK (2013)
1414
33
39Employee resistance
Management behavior not supportive
Lack ofresources
Others
Prof. Dr. Oliver Gassmann No. 17
William Gibson
Future of Consulting?
Die Zukunft ist schon da, aber nicht gleich verteilt.
Prof. Dr. Oliver Gassmann No. 18
Prof. Dr. Oliver GassmannUniversity of St. Gallen
DirectorInstitute of Technology ManagementDufourstrasse 40aCH-9000 St. Gallen
oliver.gassmann@unisg.ch