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Journal of Contemporary

http://jce.sagepub.com/content/30/4/465The online version of this article can be found at:

 DOI: 10.1177/089124101030004005

2001 30: 465Journal of Contemporary EthnographyDUHACHEK, KRITTINEE NUTTAVUTHISIT and BENÉT DeBERRY-SPENCE

JOHN F. SHERRY, Jr., ROBERT V. KOZINETS, DIANA STORM, ADAMBeing in the Zone : Staging Retail Theater at ESPN Zone Chicago

  

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