Being in the ZoneStaging Retail Theater at ESPN Zone Chicago

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http://jce.sagepub.com/ Ethnography Journal of Contemporary http://jce.sagepub.com/content/30/4/465 The online version of this article can be found at: DOI: 10.1177/089124101030004005 2001 30: 465 Journal of Contemporary Ethnography DUHACHEK, KRITTINEE NUTTAVUTHISIT and BENÉT DeBERRY-SPENCE JOHN F. SHERRY, Jr., ROBERT V. KOZINETS, DIANA STORM, ADAM Being in the Zone : Staging Retail Theater at ESPN Zone Chicago Published by: http://www.sagepublications.com found at: can be Journal of Contemporary Ethnography Additional services and information for http://jce.sagepub.com/cgi/alerts Email Alerts: http://jce.sagepub.com/subscriptions Subscriptions: http://www.sagepub.com/journalsReprints.nav Reprints: http://www.sagepub.com/journalsPermissions.nav Permissions: http://jce.sagepub.com/content/30/4/465.refs.html Citations: What is This? - Aug 1, 2001 Version of Record >> by guest on February 20, 2013 jce.sagepub.com Downloaded from

Transcript of Being in the ZoneStaging Retail Theater at ESPN Zone Chicago

http://jce.sagepub.com/Ethnography

Journal of Contemporary

http://jce.sagepub.com/content/30/4/465The online version of this article can be found at:

 DOI: 10.1177/089124101030004005

2001 30: 465Journal of Contemporary EthnographyDUHACHEK, KRITTINEE NUTTAVUTHISIT and BENÉT DeBERRY-SPENCE

JOHN F. SHERRY, Jr., ROBERT V. KOZINETS, DIANA STORM, ADAMBeing in the Zone : Staging Retail Theater at ESPN Zone Chicago

  

Published by:

http://www.sagepublications.com

found at: can beJournal of Contemporary EthnographyAdditional services and information for

   

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- Aug 1, 2001Version of Record >>

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