vasavadatta cements ltd. ( birla shakti )

ORGANIZATION STUDY & HR BEST PRACTICES AT VCF

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ORGANIZATIONAL STUDY & HR BEST PRACTICES

At

“ VASAVADATTA CEMENTS LTD. ( BIRLA SHAKTI ) “

( SEDAM – 585222, DIST – KALABURGI, KARNATAKA )

Project Report submitted in partial fulfillment of the requirements for the award of the

Of the degree of

MASTER OF BUSINESS ADMINISTRATION

Of

BENGALURU CENTRAL UNIVERSITY

By

PRADYUMNA KUMAR

Reg No. MB187697

Under the guidance of

1. Internal Guide 2. External Guide

Ms. UMA SHARMA Mr. SHIVAKUMAR A M

Asst. Professor & Training officer Manager ( HR ), VCF

R V INSTITUTE OF MANAGEMENT

BANGALORE

2019-2020


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DECLARATION BY THE STUDENT

I hereby declare that “Organizational study & extent of work engagement” is the

result of the project work carried out by me under the guidance of Ms. Uma Sharma

and Mr. Shivakumar A M in partial fulfillment for the award of Master’s Degree in

Business Administration by Bengaluru Central University. I also declare that this

project is the outcome of my own efforts and that it has not been submitted to any

other University or Institute for the award of any other degree or Diploma or

Certificate.

Place: Bangalore Name : PRADYUMNA KUMAR

Date: Register Number: MB187697


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GUIDE CERTIFICATE

This is to certify that the Project Report Organizational study & extent of work

engagement Submitted by Mr. PRADYUMNAN KUMAR ( Reg No. MB187697 ) to

Bengaluru Central University, Bangalore for the award of Degree of MASTER OF

BUSINESS ADMINISTRATION is a record of work carried out by he/her under my

guidance.

Place: Bangalore

Date: Signature


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CERTIFICATE BY EXTERNAL MENTOR

This is to certify that Mr. PRADYUMNA KUMAR of R V INSTITUE OF

MANAGEMENT College, has undertaken Project on the topic Organizational

study & extent of work engagement between 01.08.2019 and 31.08.2019

under my mentorship.

Signature

Seal


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CONTENTS

Page No.

Chapter 1 – Introduction

1.1 About company 6

1.2 About industry 12

1.3 Statement of the problem 19

1.4 Need & Relevence of the study 22

Chapter 2 – Methodology

2.1 Objectives of the study 23

2.2 Methedology of research 23

2.3 Tools for data collection 23

2.4 Limitations of the study 24

Chapter 3 – SWOC Analysis

3.1 Strength 25

3.2 Weakness 25

3.3 Opportunity 25

3.4 Challenges 26

Chapter 4 – Outcomes of the study 27

Chapter 5 – Experience, Learning and Conclusion

5.1 Experience & Learning 32

5.2 Findings 33

5.3 Conclusion 34


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Introduction to Internship

This internship is about organizational study & HR best practices in VASAVADATTA

CEMENT COMPANY. This study assist the student's development of employer-

valued skills such as communication, team work, coordination among various levels

of employees and attention to detail. It exposes the student to the environment and

expectations of performance on the part of human resource department & also gives

information about organization’s work culture in professional HR practice.

Topic : An organizational study and HR best practices in VASAVADATTA

CEMENT COMPANY.

Chapter 1 - INTRODUCTION

1.1 About company

CHAIRMAN – SRI BASANT KUMAR BIRLA

Kesoram Industries Limited (KIL) is one of the reputed company in India. It is

under the flagship 'B K Birla Group Of Companies’.

KIL Cement Division is an award-winning cement manufacturer and it is one of the

nation's biggest producers to provide superior quality products and reliable services

to their clients and communities across India.

Under the cement division of KIL, Birla Shakti manufactures and sells cement. they

are largely recognised for their strngth, quality and technology, which has enabled

them to build strong working relationships and gain the trust of their customers and

builders. As a mark of their quality management best practices, they have been

certified an ISO 9001 company.

MOTTO: TRUSTED TECHNOLOGY – SOLID STRENGTH

MISSION

Their mission is, to create long-term value for our stakeholders through passionate

commitment to excellence, by being customer focused, bringing total employee

involvement, disciplined and innovative management process to drive sustained

competitive advantage.

VISION

Their vision is, to be the acclaimed leader in Cement business, by being the

preferred choice of our stakeholders for best-in-class products & energy efficient

solutions.


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Under the cement division of KIL, Birla Shakti manufactures and sells cement. Birla

Shakti has 2 cement manufacturing plants located in Sedam, Karnataka (the

Vasavadatta Cement Plant) and Basantnagar, Telangana (Kesoram Cement Plant).

Each of their milestones reflected in the timeline is a reflection of their passion,

persistence and dedication in Total Productivity Maintenance (TPM). And in this

short period of time, they are at Kesoram Cement and Vasavadatta Cement have

grown from strength to strength, emerged as leaders of the cement industry.

Vasavadatta cement factory ( VCF ) is the high-tech cement company of KIL.

Located in Sedam Taluka of Kalaburgi District. It is 3km from Sedam town. The first

unit was commenced in the year 1983-84 commercial production has been started

from 1986.

CEMENT PLANT

Sl no. Unit Production Year Clinker production

capacity

1 1st 1986 2500 TPD

2 2nd 1997 3600 TPD

3 3rd 2006 4500 TPD

4 4th 2009 4500 TPD


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THERMAL POWER PLANT

1 1st 1996 15.7 MW

2 2nd 2005 9.5 MW

3 3rd 2007 18 MW

4 4th 2009 18 MW

5 5th 2012 18 MW

AREA OF OPERATION:

Total area : 1247.19 acres

Area of mines : 1308 acres

Area of factory : 50 acres

Buiuld up area : 233.76 acres

Green area : 310.56 acres

Open area : 233.76 acres

Plantation : 134 acres

Colony area : 300 acres

TPM Policy

They pledge to achieve zero failure, zero defect, zero accidents, clean environment,

higher productivity and reduction in cost, with participation of employees through 8

pillars of TPM strengthening ISO – 18001/ ISO – 9001 / ISO – 14001 activities.

Objectives

• Improve cleanliness & environment.

• Improve effectiveness of maintenance system.

• Improve safety & hygiene.

• Reduce overall cost.

• Improve productivity.

• Improve employee morale and involvement.

• Enhance life span of equipment by improving maintenance.


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• Develop skill up gradation programs for employees.

Mc KINSEY 7S FRAMEWORK MODEL

Hard Elements

• Strategy: This is the organization's plan for maintaining and building a

competitive advantage over its competitors Tool used is SWOT analysis.

SWOT analysis :

STRENGTH:

• The use of German technology.

• Low cost of production.

• Brand name of Sri B.K.BIRLA.

• Cosistent and compressive quality.

• Enduring advertisers with low budget.

• Fast accounting system and immediate problem solving.


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• The plant has integrated the latest computerized digital process, x-ray

analyzers & distributed control system (DCS) that monitors the entire

manufacturing cycle.

• Low power cost.

WEAKNESS

• Cement industry is highly fragmented.

• Lack of various forms of media publicity.

• Transportation cost.

OPPORTUNITIES

• Robust demand: High cement to be driven by govt.’s focus on infrastructure

and housing for all by 2022.

• Opportunities available in areas such as housing, dedicated freight corridors,

ports, and otherv infrastructure projects.

THREATS

• Lack of natural resources like limestone, water & etc.

• Rapid change in the market trends & govt. laws.

• High competition in the region. Because many cement companies are there in

the region and more companies are planning to start their cement factory.


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• Structure: This how the company is organized (that is, how teams and

departments are structured, including who reports to whom).

PRESIDENT

• Systems: System is the daily procedures and activity that staff use to get the

job done.

VCF has general office timing from 8:00AM TO 12:30PM & from 1:30PM TO

5:00PM.

Shift timings

A shift - 6AM TO 2PM

B shift - 2PM TO 10PM

C shift - 10PM TO 6AM

Joint pres. Joint pres. Joint pres.

VP(Me

ch)

GM (

Civil)

VP(Mi

nes)

VP(HR

)

VP(S&

M)

GM(A

ccts)

DGM(

mine) Sr.MG

R

Sr.MG

R

GM

Sr.MG

R

GM(IN

ST)

GM(EL

C)

DGM DGM(

M/P)

Sr.MG

R

Sr.MG

R(HRD

)

Sr.MG

R(PR)

Sr.MG

R(HR)

Sr.MG

R(HR)


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Employees will do their work in their concerned dept. like production, HR,

Finance, Markrting ,Security other Staff members according to the company

timings.

Soft Elements

• Shared values: These are the main values of the organization, as shown in

its corporate culture & general work ethic. As VCF adopted democratic style

of leadership they listen to their employees problem & other demand. So they

have labour union. VCF provides medical care, education, house & other

facilities to their employees & their families.

• Style: It is the style of leadership adopted. In VCF they have adopted

Democratic leadership style.

• Staff: The employees and their general capabilities. In employees has

required capabilities as per their position.

• Skills: VCF has employees who have skills and competencies among

them.VCF provides several opportunities to their employees to develop their

skills through various training & development programs

1.2 About Industry

India is the 2nd largest maker of concrete in the world. India's concrete industry is an

essential part of its economy, giving work to in excess of a million people,

straightforwardly. As far in the past as it was deregulated in 1982, the Indian bond

industry has pulled in huge ventures, both from Indian just as outside financial

specialists.

- India has lot of potential for improvement in the development and foundation

segment and the concrete field is relied upon to a great extent profit by it. A portion

of the ongoing activities, for example, advancement of 98 brilliant urban communities

are depend upon to give a noteworthy lift to the segment.

- Expecting such advanced development in the nation and supported by

government international strategies, a few players, for example, Lafarge-Holcim,

Heidelberg Cement, and Vicat have put their resources into the nation in the ongoing

past. A big factor which helps the development of this part is the prepared


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accessibility of the crude materials for making concrete, for example, coal &

limestone.

Market Size: Bond creation limit remained at 502 million tons for every year (mtpy) in 2018. Limit

expansion of 20 million tons for every annum (MTPA) is normal in FY19-FY 21.

The Indian bond industry is commanded by some of organizations. The best 20

cement organizations represent around 70 percent of the complete bond creation of

the nation. A sum of 210 huge bond plants represent a combined introduced limit of

more than 410 million tons, with 350 little plants representing the rest. Of these 210

large bond plants, 77 are located in the conditions of Andhra Pradesh, Rajasthan

and Tamil Nadu.

Investments: As mentioned by information given by the department of industrial policy and

promotion (DIPP), concrete and gypsum items pulled in FDI worth US$ 5.28 billion

between April 2000 and March 2018.

A part of the real interests in Indian cement industry are as per the following:

• As of December 2018, Raysut Cement Company is intending to put US$ 700

million in India by 2022.

• During 2017-18, Ultratech appointed a greenfield clinker plant with a limit of

2.5 MTPA and a concrete granulating office with 1.75 MTPA limit in Dhar, Madhya

Pradesh. The organization is hoping to finish a 1.75 MTPA bond crushing office and

a 13 MW waste warmth recuperation framework by September 2018 at a similar

area.


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Government Initiatives: In order to help the private division organizations flourish in the business, the govt.

has been promoting their speculation plans. Whatever activities by the govt. in the

ongoing past are as per the following:

In union budget 2018-19, GOI reported setting up of an affordable housing fund of

Rs 25k crore under the NHB (National housing bank ) which will be used for

providing credit to homebuyers. The decision is required to support the interest of

cement from the lodging section.

Road ahead :

The states which are in the eastern side of India are probably going to be the more

up to date and virgin markets for cement industry and may add to their main concern

in coming years. In the following 10 years, India could turn into the primary exporter

of clinker and dim concrete to the Middle East, Africa, and other creating countries of

the world. Bond plants which are close to the ports, for example the plants in

Visakhapatnam & Gujrat, will have an extra favorable conditions for fares and will

strategically be very much outfitted to confront solid challenge from concrete plants

in the inside of the country.

Because of the expanding the business request in different segments, for example

business development and modern development, lodging, bond industry is depend

upon to arrive at 550-600 (MTPA) continuously upto 2025.


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Porter’s five force model

Threat of new entrants: This decides how simple (or not) it is to enter a particular

industry. In the event that an industry is productive and there are not many

boundaries to enter. VCF also facing this as many Competitors are coming in that

region for example Dalmia cements, Shree cement & etc. But it is giving tough

competition. Risk of new participants is high when:

• medium measure of capital is required to enter a market;

• Existing organizations can do little to fight back;

• Existing firms don't have licenses, trademarks or don't have set up brand

notoriety;

• There is no administration guideline;

Five forces

Threat of

new

entrants

Threat of

substitutes

Bargaing

powers of

customers

Bargaing

power of

suppliers

Competitors

rivalry


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• Customer exchanging expenses are low.

• There is low client unwaveringness;

• Products are almost indistinguishable;

• Economies of scale can be effectively accomplished.

Bargaining power of suppliers : As VCF has solid dealing force it enables

providers to sell more extravagant or low quality raw materials to their purchasers.

This straightforwardly influences the purchasing firms' benefits since it needs to pay

more for materials. Providers have solid bartering power when:

• There are not many providers yet numerous purchasers;

• Suppliers are huge and take steps to advance

• Few substitute crude materials exist;

• Suppliers hold rare assets;

• Cost of exchanging crude materials is particularly high.

Bargaining power of customers : VCF has its customer across the country &

mainly in Karnataka, Andhra Pradesh, Telangana. Purchasers have the ability to

request lower cost or higher item quality from industry makers when their bartering

force is solid. Lower value means lower incomes for the maker, while more excellent

items as a rule raise generation costs. The two situations bring about lower benefits

for makers. Purchasers apply solid haggling power when:


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• Buying in enormous amounts or control many passages to the last client;

• Only couple of purchasers exist;

• Switching expenses to other provider are low;

• They threaten to in reverse incorporate

• There are numerous substitutes;

• Buyers are value touchy.

Threat of substitutes : Some times VCF faces this threat because of various

reasons & competitors are one of them. This power is particularly compromising

when purchasers can without much of a stretch discover substitute items with

alluring costs or better quality and when purchasers can change starting with one

item or administration then onto the next with little cost. For instance, to change from

espresso to tea doesn't cost anything, in contrast to changing from vehicle to bike.

Competitor’s rivalry : VASAVADATTA CEMENT COMPANY is a much

experienced & 40 years old company. It is facing this threat because many cement

companies have started their production in that region like SHREE CEMENT, VICAT

SAGAR, ACC CEMENT, CHETTINAD CEMENTS & DALMIA CEMENT IS ABOUT

TO START. This power is the significant determinant on how aggressive and

beneficial an industry is. In focused industry, firms need to contend forcefully for a

part of the overall industry, which results in low benefits. Contention among

contenders is serious when:

• There are numerous contenders;

• Exit boundaries are high;


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• Industry of development is moderate or negative;

• Products are not separated and can be effectively substituted;

• Competitors are of equivalent size;

• Low client dependability.

PRODUCTS

Cement is a binder that’s used to produce concrete. There are many types of cement

for use in different applications. The properties of cement can also be differentiated

through additives.

TYPES OF CEMENTS

1. BSC 43 GRADE OPC

• It is traditionally being used & recommended for almost all types of construction works.

• It exceeds BIS specifications.

• And it is suitable for building roads, bridges or any type of concreting work.

2. BSC PPC

• It is Blended with high grade Pozzolana.

• It is most recommended for all modern constructions.

• It has high long term strength & durability.

• It possess low heat of hydration.


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• Smooth finish, crack & resists seepage.

3. BSC 53 GRADE OPC

• It has higher strength & early setting.

• It facilitates quality & economical constructions.

• It is suitable for higher grade of concrete, specialized concrete works & advanced.

4. BSC SHAKTI+

• It is blended with high grade Pozzolana.

• Key attribute is long term durability.

• Higher crack, smooth fininsh.

• It has resistance & anti leaching property.

• It is recommended for all modern constructions.

1.3 STATEMENT OF THE PROBLEM

As stated in the introduction to internship, it is about an organizational study and HR

best practices carried at VASAVADATTA CEMENT COMPANY SEDAM.

Objectives of the study:

- To analyze the interaction among various levels of management.

- To find out the satisfaction level of meetings organized in the

- To analyze the scope for the improvement of existing system.

- To find out the effectiveness of periodical training provided for the

employees regularly in the organization.


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Departments in an organization

Human Resource Department

A HR the board framework (HRMS) or HR data framework (HRIS) is a type of (HR)

programming that joins various frameworks and procedures to guarantee the simple

administration of HR, business procedures and information. HR programming is

utilized by organizations to join various important HR capacities, for example, putting

away representative information, overseeing payrolls, enlistment forms, benefits

organization, and monitoring participation records.

Right now, human asset the board frameworks will in general envelop:

1. Retaining staff

2. Hiring

3. Onboarding

4. Administration

5. Managing finance

6. HR arranging

7. Recruiting/Learning the board

8. Performance administration and examinations


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9. Employee self-administration

10. Scheduling and rota the board

11. Absence administration

12. Leave administration

13. Reporting and investigation

14. Employee reassignment

15. Grievance taking care of by following points of reference

MARKETING

The Marketing Department assumes an essential job in developing the business and

strategic an association. It fills in as the substance of our company, planning &

delivering all materials speaking to the business. It is the responsibility of marketing

department's to connect with clients, financial specialists, prospect & network, while

making a big picture that speaks to our company in a positive side.

FINANCE DEPARTMENT

Finance Dept. is the piece of an association that is in charge of procuring assets for

the firm, overseeing assets inside the association and making arrangements for the

consumption of assets on different other resources. It is the piece of an association

that guarantees effective money related administration and monetary control

important to help all business exercises.

a. Accounting

b. The executives of organization's income


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c. Spending plans and estimating

d. Prompting and sourcing longer-term financing

e. The executives of Taxes

f. The board of Company's Investments

g. Budgetary Reporting and investigation

h. Help chiefs in settling on key vital choices

1.4 NEED AND RELEVANCE OF THE STUDY :

- To determine the involvement of the employees in the working and

development of an organization.

- HR policies can protect the company from liabilities concerning claims of

unfair employment practices.It is important because many HR policies

are related to a company's obligations under local laws and regulations.

- It protects against legal liabilities.

- Providing your employees with written HR policies can improve their job

satisfaction, confidence and, ultimately, their morale and engagement.

- HR policies support the organization's strategic direction, and

consequently, the company's growth and ability to sustain operations.

- To determine and understand the importance and need of various

departments in the growth of an organization.

- To study the utilization and effectiveness of training by employees for

better results.

- To determine the quality of work done by the employees and work

culture in the company.

- These HR practices & company’s work culture if it is required for other

companies it may be private or public, it may be helpful or reference for


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them. Because VCF is 40 years experienced company. So they can

refer these HR practices if they required.

.

Chapter 2 - METHODOLOGY

2.1 Objectives of the study:

The primary objective of the study is to measure the effectiveness of

communication prevailing in the organization. And how VCF has

implemented HR practices & what are they.

The secondary objectives of the study are:

- To analyze the interaction among various levels of management.

- To figure out the satisfaction level of meetings organized in the

company.

- To analyze the scope for the improvement of existing system.

- To figure out the effectiveness of periodical training provided for the

employees regularly in the company.

2.2 Methodology of research

Type: Descriptive Research is adopted for the collection of data.

2.3 Tools for data collection

Tools which are used/helped for for data collections are : The data which we have

collected is secondary data & these data are collected through firm’s website,


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Journals, annual reports of the company, articals, other reports concerned to the

company & also from the company’s concerned employees.

2.4 Limitations of the study


• There is no proper distribution within Karnataka.


• Demand - supply gap , & packaging.

• Lack of skilled & punctual labours.



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Chapter 3 - SWOC ANALYSIS

3.1 STRENGTH:

• The use of German technology.

• Low cost of production.

• Brand name of Sri B.K.BIRLA.

• BSC is one of the global leaders in cement technology.

• KIL Cement Division is an award-winning cement manufacturer.

• The company possesses ISO – 14001 for quality, ISO – 9001 for

environmental protection & OHSAS – 18001 for safety.

• Cosistent and compressive quality.

• Enduring advertisers with low budget.

• Quick delivery of products.

• Fast accounting system and immediate problem solving.

• The plant has integrated the latest computerized digital process, x-ray

analyzers & distributed control system (DCS) that monitors the entire

manufacturing cycle.

• Low power cost.

• Captive power plant.

3.2 WEAKNESS


• There is no proper distribution within Karnataka.


• Demand - supply gap & packaging.

• Lack of skilled & punctual labours.



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3.3 OPPORTUNITIES

• Robust demand: High cement to be driven by govt.’s focus on infrastructure

and housing for all by 2022.

• Opportunities available in areas such as housing, dedicated freight corridors,

ports, and otherv infrastructure projects.

• Long term potential: The sector holds large players with partial price control

and low threat from substitutes.

• Increasing investment: FDI flows in industry related to manufacturing cements

& gypsum products reached US$ 5.28 billion between April 2000 and

December 2018.

3.4 CHALLENGES

• High competition in the region. Because many cement companies are there in

the region and more companies are planning to start their cement factory.

• Lack of natural resources like limestone, water & etc.

• The current economy has lessened the number of construction jobs, which in

turn hurts the cement industry.

• The Environmental Protection Agency has introduced regulations for the

cement industry to cut down emissions.

• The nature of the economy have uncovered a number of threats to the

cement industry.

• Rapid change in the market trends.

• Change in govt, laws & technology.


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Chapter 4 - OUTCOMES OF THE STUDY

Tool used for HR best practices is Bloom’s taxonomy.

1. CREATE

2. EVALUATE

3. ANALYZE

4. APPLY

5. UNDERSTAND

6. REMEMBER

As Bloom’s taxonomy says, in VCF we learnt how to analyse the work

situation, how to apply the concepts of business using tools whether it may be

Mckinsey 7s model, porters 5 force model & SWOT analysis. We have also

understood how to classify concept according to the work & here we got a

opportunity to remember & share our basic concepts which we had learnt in

our MBA classes. So, below & in experience learning I have mentioned some

points which I have learnt in this internship in VCF.

Professional correspondences :

Working in an expert setting just because can be hard to become accustomed to.

Yet, it is the right approach to figure out how to explore the functioning scene

through reality, hands-on involvement.

One of the most profitable aptitudes we will pick up from an entry level position is the

capacity to talk with individuals in an expert setting. Talks with supervisors or

collaborators are not quite the same as exchanges with instructors or individual

understudies.

Better thought of the suitable method to act as an expert :

Networking is significant in light of the fact that this is the manner in which individuals

will know what our identity is and what we are about and in particular – recollect us.

Taking valuable analysis well.


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Making associations :

Notwithstanding the individuals who will be our references later on, we should

attempt to leave our entry level position with new associations: senior workers,

customers, individual assistants, and so forth.

These individuals can give direction, counsel and help us in future occupation

searches.we must keep them on the up and up on where we are in our vocation, and

offer to help them at whatever point we can.

Assistant life can be extreme, and we just get a brief timeframe to establish a long

term connection. It is an extraordinary chance to pick up involvement, make

companionships and learn.

And

Pragmatic information of how an association truly functions and learning of the board

conceps. Figured out how offices are kept up and how they are partitioned by the

different work fields like HR, MARKETING, FINANCE, PRODUCTION, SALES,

LOGISTICS and so forth.

Comparative table showing HR best practices

According to Theory According to cement

industry in India.

VCF

Recruitment and Selection Employment contracts

Yes

Training and development Wages & environmental

awareness

Yes

Transparency Public holidays & work weeks Yes

Employee benefit Waste management Yes

Compensation Gratuity and provident fund Yes

Compliance issues Impact of digitalization No


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Termination of employees Adaptive work culture No

Corporate social responsibility Yes

Education and health care Yes

PHILOSOPHY (VCF)

At Birla Shakti, they are constantly exploring new technologies and

initiatives to conserve the environment they work and live in. Being a

responsible managed firm, they aspire to exceed market

expectations across all sustainability issues and go beyond legal

compliance to proactively reduce their environmental impacts.

• ENERGY POLICY

• TPM POLICY

• GREEN PROCUREMENT POLICY

WATER POLICY

• COMPANY POLICY

• JH PILLAR POLICY

• MISSION ON SUSTAINABLE GROWTH

• PLANNED MAINTENANCE PILLAR POLICY

• INITIATIVE FOR GREEN SUPPLY CHAIN

PROCUREMENTS

• QUALITY MAINTENANCE PILLAR POLICY

• KK (FOCUSED IMPROVEMENT) PILLAR POLICY

• ADMINISTRATIVE AND SUPPORT PILLAR POLICY

• SAFETY HEALTH & ENVIRONMENT PILLAR POLICY

• GUIDELINE FOR PURCHASE

• EDUCATION & TRAINING PILLAR POLICY

These are some points which VCF is following :

CORPORATE SOCIAL RESPONSIBILITY (CSR)

Underpinning life at Company is the Division Vision – their perspective of the

company culture, which both informs and describes their behaviour. Development


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activities revolve around the under-privileged community that lives in the immediate

vicinity of their cement plants.

The range of their activities begins with extending educational and medical facilities

and goes on to cover vocational guidance and supporting employment-oriented and

income-generation projects like agriculture, animal husbandry, cottage industries by

developing local skills, using local raw materials and helping create marketing

outlets. These are the important areas that they endeavour to make a difference in.

AFFORESTATION

To create a sustainable environment for their business and the community, They

have designated a green belt development site at their plants for afforestation. So

far, a total of 14,91,806 samplings have been planted and harvested.

Currently, the total area for afforestation at their plants is 860 acres within the plant,

mine and colony premises. Their efforts in driving environmental conservation

projects such as this reinforce their philosophy of sustainable development and

caring for the community.

EDUCATION

They foster learning and knowledge through formal schools. Education is imparted

not only to children of employees but also to children from village areas, who do not

have access to any information or education.

Their schools maintain high standards and are open to other children of the vicinity.

These schools are often the preferred centres of learning in the district and adjoining

areas. Their goal is to give everyone a chance at having an education.

MEDICAL CARE

They take pride in providing various forms of medical assistance to their employees

and families, as well as to those who are living in surrounding villages.

Each factory has a medical care with full-fledged doctors and the latest basic

equipment. Mobile medical services are provided in the vicinity and regular medical

camps are held to reduce diseases, offer medical help, treatment and preventive

care.


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TRAINING & DEVELOPMENT

They are encouraging the development of human capital by expanding human

capabilities through skills development and training, as well as by promoting

excellence in indentified cultural fields. To achieve their objective, there is a

dedicated training and development team that operates solely on such development

intiatives.

WASTE MANAGEMENT

Their plant generates both non - hazardous and hazardous waste during the

manufacturing of cement. Major waste include used battery, used oil, MS scrap, PP

burst bags, alumina fire brick, overburden in mine, etc.

However, They make constant efforts to recycle and reuse the waste generated out

of their own operations and waste generated by other industries like pharma. Only

waste that cannot be utilised effectively is being disposed off.

In managing their waste output, They are also utilising waste generated in other

industries as alternative fuel for their manufacturing plants. They have a tie-up with

the govt. of Goa to procure waste which will be used as alternate fuel input.

Concurrently, They are the first in India to install Hot Disc technology to help utilise

and manage waste. Presently, They recycle and reuse Plastic waste, Carbon black

powder, upper cutting waste & PU, shredded tyres /rubber chips, Municipal solid

waste.

WATER CONSERVATION

Fresh water is a scarce resource and its alarming depletion in Basant Naagr &

Gulbarga has led to their increased focus on effective water management through

conservation, reduction in wastage or leakage and recycling & reuse.

They strive to spread awareness on conserving water in their operations and families

of employees, by implementing a number of water recycling and harvesting and

reuse projects, so as to minimise the consumption of fresh water.

1.8 AWARDS


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Birla shakti has got many awards for its outstanding performance, quality &

innovations.

Such as

Indian Manufacturing Excellence Award, Green-co Platinum Certified Company

By M/s CII, 18th National Award for Excellence in Energy Management ( Sedam

plant ) & many more.

Chapter 5 - EXPERIENCE , LEARNING & CONCLUSION

5.1 Experience and learning

In VCF we learnt :

1. Cooperation

The primary thing we have to make reference to is unquestionably cooperation. our

temporary job experience is not normal for your school venture where one individual

did basically everything and the evaluations were shared among the rest.

In a temporary job, we figure out how to function as a group without concentrating

completely on ourself. we likewise create tolerance in circumstances when we can't

help contradicting another member(s) of the group.

2. Critical thinking Skills

A temporary job acquaints us with genuine work issues and subsequently builds up

our critical thinking aptitudes.

3. Hard working attitudes

We won't generally find out about hard working attitudes until we are in an

unmistakable workplace. In school training, we are accustomed to rationalizing late

entries, short participation and so forth! In any case, it is just when we are

acquainted with the genuine condition that we learn hard working attitudes.

4. Versatility Skills


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Not every person is versatile from the earliest starting point. Being versatile to our

surroundings positively & effectively is one of the most valuable delicate aptitudes

alluring to bosses as well as imperative to our self-development.

5. Relational abilities

It is important ability that scouts search for in a resume and something that can get

us from base to top. Conveying great is a jewel of an aptitude which we can pick up

during our temporary job encounters.

6. Duty

Being capable is a necessary expertise required in the activity field. our temporary

job experience makes us progressively capable and responsible for what choices we

make and how we execute what's been assigned to us.

7. Time Management

During a temporary position which is nearly the start of our work life, we can't check

our nonattendance all the time.

Henceforth, it causes us to learn and deal with our time better by keeping up a

harmony between our work and individual life, without hurting any of them.

8. Likewise adapted some administration characteristics :

Step by step instructions to take activities, how to go out on a limb and deal with the

dangers. Additionally I have watched and figured out how to settle on choices on

different point of view whether it might be little or big to us.

5.2 FINDINGS

Based on our observations, information provided by company officials, the following

results can be seen.

• Facilities provided by the management are good .

• Work culture in the company is good. Employees can work efficiently and

cordially.

• Training and development programs are conducted for improving the skills of

the staff.


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• They conduct Social welfare activities often.

• Work load for the staff are comparably high.

• The profit margin that is given to the dealers is low as compared to others.

• Communication & cordial relationship among the top, middle & lower level

employees can be improved. It will give much better results.

• VCF is doing good social work & it has more capability & it should conduct

more social works like telling importance of education, health awareness & etc

in the town & surrounding villages.

5.3 CONCLUSION

Soft skills are equally important as hard skills, if not more. If you are an academic

genius, you won’t reach far without exploiting your soft skills and hence it becomes

important to learn these skills early in our life. So, it is important to make the most

out of our internship experiences and learn all that it has to offer.

To run an organization successfully it is important to have better organizational

structure.

Its is important to take firm decisions, better strategy planning, working &

coordination of different departments like HR, MARKETING & SALES, FINANCE,

PRODUCTION, PROCESS, LOGISTICS, LEGAL DEPT & etc.

Also it is very important to adapt & implement new technology, market trends & legal

systems.

We need to keep Demography, local culture, Customer demand, resources, law,

Government & etc in mind. It is necessary to have strong supply chain management.

By keeping all these in mind,

• Performance of the organization in recent years is very good & satisfactory. If

we compare to its previous records it has a good command over the market

and VCF has been able to utilize the strength & its opportunities to their best

level.

• VCF has been appreciated for its energy conservation at all levels.

• The company is growing every year in cement production.

• With the establishment of the 4th unit VCF is going to achieve more

production and a fittest competitor in the market.


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• Improvement of environment has been a continuing mission with VCF.

• Company should adapt some new strategy for marketing, production & hiring

people.

vasavadatta cements ltd. ( birla shakti )

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