ABOUT TULII

We are a next-gen skincare company catering to the wellness-conscious consumer’s desire for clinically-effective and naturally-derived skincare.

Rooted in ancient tradition and validated by science. Tulii is an all-natural botanical blend derived from the Moringa Olerferia tree in Tanzania, the only known tree whose leaves contain amino acids.

Originally developed to treat burn victims in East Africa, Tulii’s pioneering and patent pending formula uses a 100% natural delivery mechanism to solve for skincare conditions often treated with prescription products: eczema, psoriasis, Xeroderma, and symptoms associated with aging skin.

[calmly in Swahili]

FORMULATION PHILOSOPHY [nature + science]

SAFE • All products are dermatologist tested to avoid irritation or adverse reactions • Formulated for all skin types, with an emphasis on dry and sensitive skin • Focuses on returning skin to its own natural balance

NATURAL • 100% natural • 100% organic • Sustainably-sourced ingredients

EFFECTIVE • No dilution of active ingredient • Immediate relief upon application • Visible results in as little as 14 days

LUX • Products that evoke a feel-good, “pamper

me,” getaway spa experience at home

• US patent pending. Tanzania Patented.

DERMATOLOGIST TESTED FAIR TRADE

100% VEGETARIAN SKINCARE FREE OF PARABENS, SULFATES, PHTHALATES,

MINERAL OIL, GLUTEN, ARTIFICIAL COLORANTS AND HARSH INGREDIENTS

NO ANIMAL TESTING CERTIFIED CRUELTY FREE

TULII’S DISTINCTIONS

THE TULII DIFFERENCE

ORGANIC

PRESCRIPTION STRENGTH BEAUTY

• Natural means natural. • Visible results in as little as 14 days. • Results persist over time.

TULII

Dawa Kali Restorative Skin Oil (Moringa + Neem leaf extracts) MSRP: $64 (.5oz)

So Te Radiance Facial Oil (Moringa + Neem leaf extracts, Eucalyptus oil) MSRP: $67 (.5oz)

INNOVATIVEPROJECT PIPELINE

Tulii launches full-stack systems designed to treat specific skincare conditions. Each system includes serums, masks, exfoliants, and moisturizers.

Eczema System November 2018

Psoriasis System February 2019

Hyperpigmentation System

May 2019

Xeroderma “Dry Skin” System August 2019

Generalist System

November 2019

WHY NOW?[the intersection of three trending categories]

• Organic Beauty Boom. Driven by the larger shift in consumer awareness about health and wellness.

Examples: Drunk Elephant, Bite Beauty

• Socially-Conscious Brand DNA. Rich storytelling content. Millennial’s are drawn to brands who “express who they are”

Examples: Warby Parker, Toms, Bonbas, etc.

• Rise of Niche Brands. Offer superior products and seen as category experts.

Examples: Byredo, Vintner’s Daughter

COMPETITIVE LANDSCAPE[Tulii delivers clinical grade results with natural ingredients]

• Rodin olio lusso offers an all natural product line and is positioned as the at-home spa experience, but does not deliver clinical-level results.

• SkinCeuticals delivers average results but is formulated with synthetic ingredients.

• Epiceram is often used by medical practitioners to treat eczema, but is a steroid formulation which is not ideal for the wellness conscious consumer.

NATURAL

TREATS WITH 50% EFFICACY

Rx COSMECEUTICALS

TREATS WITH 90% EFFICACY

Tata Harper

Rodin olio lusso

SkinCeuticals

AseopEpiceram

BRAND POSITIONINGTARGET CUSTOMER

• Eczema, psoriasis, and Xeroderma sufferers who are actively seeking effective and toxin-free/natural solutions

• Women/men seeking out proven skincare products that fit into their organic lifestyle

• Mothers seeking safer and toxin-free solutions for their children with eczema CATEGORY LEADER

• TULII can be a leader in the organic skincare space for dry skin conditions HIGH EFFICACY, LUXURY PRODUCTS

• Potent formula that reaches the deepest dermal layers without chemical solvents or carriers – treating skin conditions at their core, and rebalancing skin at the cellular level for clear, radiant skin.

DELIVERS RESULTS • TULII formula developed by dual biochemist and herbalist team with deep

knowledge of botany and plant-based skin remedies • TULII was initially used to treat burn and boil victims with proven success

DISTRIBUTION[a true omni-channel brand]

CLINICAL BRICK & MORTAR: Homeopathic medical practitioners, pediatricians, dermatologists, OB/GYNS, internists, MedSpas Strengths: In line with Tulii’s positioning and audience. These experienced and dedicated professionals are trusted advisors in clinical and results-driven skincare.

ONLINE: Tuliiskincare.com, Dermstore.com Strengths: Effortlessly interesting, authentic and easily shared brand content to fully engage a variety of customers.

TULIISKINCARE.COM

BRICK & MORTAR

SOCIAL MOBILE

MARKETING[brand awareness + engagement strategy]

CUSTOMER PROCESS

TULII ACTIVITIES

AWARENESS Learns of

Brand Existence

• Social Media Marketing • PR/3rd Party Influencer

Online Collaborations • Targeted Online

Advertising • Word of Mouth • Brand/Tulii Content

Proliferation

INTEREST Learns

About Brand

• Blog articles/videos

• Education/Product Videos

• Word of Mouth • Email Campaign

ENGAGEMENT Interact

with Brand

• Online Contests

• Facebook/Twitter Parties

• Store Events • Physical

Sampling

DECISION TO BUY

Wants to Purchase

• Direct Sales Promotions/Follow-Up

• 3rd Party Retailer Promotions

• Strong Online Customer Service

CUSTOMER PURCHASE

ETHICAL SOURCINGSocial impact is at the core of our business. Today, our production operations empowers the GOMVU women in Kimbiji, Tanzania. By 2019, Tulii US operations will employ women from at-risk communities for quality control and packaging.

Raw ingredients are cultivated and harvested by the GOMVU women Farmers group.

Production (Kimbiji, Tanzania)

Active ingredients are distilled and the product line is formulated at their local factory.

Packaging & Distribution (NY, USA)Products are shipped to the USA via AGOA*, quality checked, and packaged for end consumer.

*AfricaGrowth&OpportunityAct

UPLIFTING WOMEN

BUILDING PARTNERSHIP

TARGET MARKET

Suffers from Eczema, Psoriasis or variations of Xeroderma “dry skin” and is actively seeking effective and toxin-free natural solutions.

PERSONA 1

Mothers of two kids who have eczema. She wants effective and safer alternatives to steroid creams.

PERSONA 2

Already has healthy skin and prefers to maintain skin health with organic products. The Generalist line is made for his ethical and organic lifestyle.

PERSONA 3

TULII CASE STUDIES

BASELINE

DAY 4

BASELINE

DAY 14

Margaret Ackah-Yensu, Co-Founder & CEO, TULII Margaret brings more than 18 years of skincare expertise; she’s helped skincare brands launch & scale in medical and traditional spas and is a CIDESCO certified Esthetician. Margaret holds a BA in Anthropology from NYU and has worked as a fashion model with Elite Model Management.

Rose Aziz, Co-Founder & Chief Scientist, TULII Rose is a pioneer in developing natural personal care products and heads TULII’s product development team. Prior to relocating to Tanzania, she held R&D and product development roles for several cosmetics brands. Rose received a B.S. in Chemical Engineering and MBA from Howard University.

THE TULII TEAM

THANK YOU