Towards a Capability Framework for Systems Architecting and Technology Strategy
Transcript of Towards a Capability Framework for Systems Architecting and Technology Strategy
16TH INTERNATIONAL DEPENDENCY AND STRUCTURE MODELLING
CONFERENCE, DSM 2014
PARIS, FRANCE, JULY 2 – 4, 2014
Towards a Capability Framework for Systems Architecting
and Technology Strategy
Andreas M. Hein1, Yuriy Metsker2, Joachim C. Sturm3
1 Institute of Astronautics, Technische Universität München, 2 Lehrstuhl für Flugantriebe,
Technische Universität München, 3 Lehrstuhl für Luftfahrtsysteme, Technische
Universität München
Abstract: Capabilities and competencies play a vital role in developing technologies
and systems. They have been extensively treated in the strategic management
literature. Yet, the existing system architecting and product development literature
does not seem to have considered them. This paper provides a first step towards
aligning system architecting with capability assessment and development. First, the
existing literature on capabilities is assessed and approaches for measuring
capabilities introduced. Next, design structure matrices and multi domain matrices
are used for modeling capabilities and their relationships to strategies and systems
planned to be developed. Finally, a capability assessment method is presented and
used for an actual liquid rocket engine project, based on additive manufacturing. The
results from the case study show the applicability of the framework to an innovative
project, oriented towards capability development.
Keywords: technology strategy, strategic management, competency, capability,
product architecture, design structure matrix, multi domain matrix
1 Introduction
Competencies or also called capabilities play a vital role in the technology and innovation
strategy literature. Both describe the ability of an organization to execute a certain task,
for example to develop and deploy a type of product. Nevertheless, to the authors’
knowledge, both concepts have not yet been sufficiently addressed by the existing product
development and system architecting literature. Addressing this gap is important, as
technology and system development is often undertaken for developing capabilities or
leverage on previously developed ones.
This paper focuses on how design structure matrices (DSMs) can be used for assisting
capability assessment and development.
The main hypothesis is that DSMs can assist in eliciting the dependencies between
capabilities, organizations, and system architectures. For this purpose, the notions
competency and capability are first clarified. Next, possibilities for measuring both are
introduced. Then, capabilities are modeled and the relationships between capabilities,
organizations, and system architectures established. These relationships are modeled by
using multi domain matrices (MDMs) and domain mapping matrices (DMMs). Finally,
the modeling approach is demonstrated by a real-world development project.
Towards a Capability Framework for Systems Architecting and Technology Strategy
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2 Literature
The terms competency and capability are difficult to distinguish. In the literature,
competencies are often described as more elemental, for example a certain manufacturing
method, whereas capabilities aggregate competencies, for example in a whole value chain
(Schilling, 2010). As these are rather questions of hierarchy, in this paper the terms
“capability” and “competency” are used interchangeably.
The literature on capabilities can be linked to two prevalent concepts: the resource-based
view of the firm and core competencies. The resource-based view of the firm focuses on
the internal resources of an organization as a source of its competitiveness (Wernerfelt,
1984), (Peteraf, 1993), (Barney, 2001). More specifically, it looks at resources, which are
valuable, rare, in-imitable, and non-substitutable. Such resources can lead to a competitive
advantage. This internal perspective is in stark contrast to strategic frameworks which
emphasize positioning a firm with respect to external factors, for example Porter’s Five
(Porter, 1996).
Within the resource-based view, core competencies were introduced by Prahalad & Hamel
(Prahalad & Hamel, 1990). They define “core competencies” as competencies that are not
easy for competitors to imitate, can be reused widely for many products and markets, must
contribute to the end consumer's experienced benefits from the value of the product or
service. For example, they identify the core competencies of Canon as “precision
mechanics”, “fine optics”, “microelectronics”. Each Canon product is based on one of
these core competencies. Core competencies are used in of so-called “core products”, on
which a variety of end products is based. For example, one of NEC’s core products is
semiconductors. Within the DSM literature, Bonjour & Micaelli (2010) use DSMs and
DMMs for evaluating projects with respect to their contribution to desired core
competencies. Danilovic & Leisner (2007) use DMMs for identifying core products.
Other important types of competencies are competency-enhancing and destroying
innovation (Tushman & Anderson, 1986). Competency-enhancing innovation sustains and
even improves an existing competency, whereas competency-destroying innovation
makes an existing competency obsolete. For example, introducing an existing product to
a new market enhances the existing competency, as the organization gains new experience
in addition to already existing experience with the product. An example for competency-
destroying innovation is the introduction of computers for doing calculations. Before their
introduction, human calculators were common. Computers quickly outperformed them
and made them obsolete.
Capabilities are also vital for maintaining technologies. Szajnfarber (2011) and
MacKenzie & Spinardi (1995) show that technologies are dependent on their underlying
organizational capability. By analyzing NASA technology development programs,
Szajnfarber describes how technologies were lost when teams broke apart. Taking nuclear
weapons development as an example, MacKenzie & Spinardi illustrate, how tacit
knowledge is vital for keeping a technology alive.
To summarize, the strategic management literature focuses on capabilities on an
organizational level and its implications for competitiveness. A high-level mapping
between capabilities and products has been demonstrated. However, a prescriptive
approach is currently missing, especially for assessing a large number of system
architectures with respect to their impact on capability development.
Andreas M. Hein, Yuriy Metsker, Joachim C. Sturm
DSM 2014
3 Capability framework
3.1 Need for a capability framework
From the authors’ experience, capabilities are regularly taken into account when product
development projects are initiated. This starts with assigning work packages to partners,
subcontractors, divisions, departments, and individuals, based on their capability to
accomplish them. For example, make or buy decisions are often made on the basis of an
informal capability assessment. Such assessments look at the evidence that a sufficient
capability is present or could be developed. However, there are still cases where
development projects are initiated, without sufficient capability assessment. Insufficient
capability assessments have contributed to major cost overruns, in particular with respect
to heritage systems. Heritage systems are already developed systems, which can be used
to reduce development risk. However, heritage is often claimed, although the supplier has
already lost its capability to produce that system, as vital personnel has retired or the
production line has been closed. For example, false claims of heritage have caused
significant cost and schedule overruns within NASA programs (Chaplin et al., 2010).
3.2 Framework objectives
Thus, the objectives of a capability framework can be defined as:
Provide guidance for making system architecture decisions together with a
capability assessment in the early phases of system development
Able to model capabilities and their interdependencies
Able to measure capabilities
Able to relate capabilities to system architectures and strategies
3.3 Framework overview
The framework consists of the following elements:
Method for capability measurement
Capability model
Mapping between capabilities, system architectures, and strategies
4 Defining and measuring capabilities
In the following, capabilities are defined as:
The ability to perform a task with or without a set of performance criteria.
A capability can be measured by checking whether the sufficient conditions for executing
the task are satisfied. A task can be executed if three conditions are present: required
resources, processes, and priorities (Christensen & Kaufman, 2006). Resources can be for
example people, tools, information, and infrastructure. Processes are activities and
routines for performing a task. Priorities guide decision-making within an organization.
They can be based on organizational values, for example the principles of Lean. The
following example illustrates the conception of capability: A person capable of playing
the piano can prove this by playing the piano on request. The preconditions are the
existence of a piano (resources) and completed piano lessons (studying processes and
Towards a Capability Framework for Systems Architecting and Technology Strategy
DSM 2014
priorities). A firm can prove its capability to develop a certain type of system by
developing such a system. Thus, fulfilling the preconditions is a necessary condition,
whereas successful task execution is a sufficient condition for the existence of a capability.
A less thorough way of capability testing would be prototyping and performing a design
“spike”. A design spike is the development of a small part of the system down to a
sufficiently detailed level in order to prove that an organization is capable of developing
the whole system. Taking samples is thus another way to show the existence of a
capability. Another, possibly weaker approach is to look for similar capabilities, which
can be stretched. The von Braun team, which was responsible for developing the V-2
rocket was tasked with developing a larger ballistic missile in the US (Neufeld, 2009).
Although a novel task, their prior experience was sufficient evidence that they would be
capable of accomplishing it.
Thus, capabilities can be measured in four ways: a) Check whether adequate resources,
processes, and priorities exist b) Collecting evidence by performing the same task; c)
Collecting evidence based on sampling; d) Collecting evidence based on task similarity
The strength of evidence depends on what type of capability is measured. The following
questions can guide the process of finding appropriate pieces of evidence: Is the piece of
evidence an indicator for a capability? How strong is the piece of evidence?
In other words, the questions check the relevance and importance of a piece of evidence.
5 Modeling capabilities with MDMs
Capabilities themselves can be modeled by MDMs, which have been introduced by
Maurer (2006) and Danilovic & Browning (2007). A capability can be modeled as a
mapping between an organization architecture DSM, tool architecture DSM, and process
architecture DSM, as shown in Figure 1. The organization and tools are the resources
considered here. The priorities are left out at this stage but an interesting topic for further
research might be the modeling of a network of organizational values with DSMs and
mapping it to a capability. There are alternative ways of decomposing resources, for
example, organizations, tools, methods, facilities. The proper way of decomposition
depends on the modeling objectives.
Capabilities Processes Organization Tools
Capabilities Depends on Consist of Consist of Consist of
Processes Needs output
from
Performed by Uses
Organization Interacts with Uses
Tools Interacts with
Figure 1. Capability MDM meta-model. It is read from the row to the column, e.g. “capabilities
consist of processes”
Andreas M. Hein, Yuriy Metsker, Joachim C. Sturm
DSM 2014
Capability networks or systems can be modeled as graphs and DSMs. An adjacency
matrix which maps capabilities to capabilities is named a “capability - capability” DSM.
Variations to these matrices are for example a “capability as-is – capability to-be”
matrix.
Another MDM can be used for assessing the alignment of capabilities with strategic goals
and products, as shown in Figure 2. Strategies channel an organization’s efforts towards
high-level goals. For a university, a strategy can be “publish papers in prestigious
international journals”, which is linked to the goal of improving its position in university
rankings.
Strategies Capabilities Systems
Strategies Depend on Need Based on
Capabilities Contribute to Depend on Proven by
Systems Contribute to Based on Based on
Figure 2. Strategies – capabilities – Systems MDM meta-model
Note that the matrix of the MDM meta-model is not symmetric with respect to the product
– capability and capability – product mapping. A capability can be proven by developing
a certain product. Having developed a high-quality car demonstrates that an organization
has the capability to develop high-quality cars. However, developing a high-quality car
depends on the capability to acquire a high-quality gasoline engine, developing a chassis
using latest results from materials science etc.
6 Capability assessment and planning
Capability assessments are done for various purposes. One purpose is assessing the
capabilities of an entity as-is, another is identifying the best path to a to-be capability.
The capability assessment and planning process consists of:
1. Determine goal capabilities
2. Measure existing capabilities
3. Identify capability development paths to goal capabilities (consider outsourcing,
licensing, subcontracting, joint development)
4. Align paths with technology strategy and system architecture options
5. Select development path with respect to evaluation criteria, e.g. cost, schedule
If the goal is only to determine the as-is capability, only step 2 is performed.
7 Case study: Additively manufactured rocket engine
The capability framework was applied to an actual project. The project’s objective was to
develop a small liquid-propellant rocket engine (LPRE) thrust chamber, which is produced
entirely by additive manufacturing (AM). Conventional thrust chamber manufacturing
takes place with subtractive manufacturing methods, for example milling. This leads to a
high number of process steps, large number of components, and results in high
Towards a Capability Framework for Systems Architecting and Technology Strategy
DSM 2014
manufacturing cost. Additive manufacturing can reduce the number of process steps
considerably and decouples geometric complexity from manufacturing process
complexity. Thus, it is attractive for highly integrated components, as in this case a rocket
engine.
The initial thrust chamber architecture trade-space is shown in Table 2. The determining
characteristics of the thrust chamber are listed in the first column. Options for the
characteristics are listed in the “Option” columns.
Table 2. Rocket engine trade-space options
Characteristic Option 1 Option 2 Option 3 Option 4
Injector Showerhead
(low)
Impingement
(high)
Fuel Gas Liquid
Propellant combination
Kerosene / Ox Methane / Ox Alcohol / Ox Methane / N2O
Combustion
chamber cooling
Regenerative
cooling (high)
Porous cooling
(high)
Perforated
cooling (high)
Capacitive
(low)
Thrust chamber features which are particularly valuable in demonstrating AM capability
are combustion chamber cooling and injector options which exhibit high geometric
complexity. The geometric complexity for individual options for both elements is
indicated in brackets.
In the following, a capability assessment is performed in accordance to the process from
section 6.
1. Determine goal capability
Two goal capabilities were identified:
a) Designing and testing a functional additively manufactured LPRE thrust chamber
b) Provide the basis for future, performance-oriented LPRE thrust chamber
development with additive manufacturing
As a first step, the desired goal capability a) was broken down into sub-capabilities:
(1) Combustion chamber design according to AM design rules
(2) Nozzle design according to AM design rules
(3) Injector design according to AM design rules
(4) Cooling design according to AM design rules
(5) Overall thrust chamber performance assessment via simulation
(6) Thrust chamber manufacturing with AM
(7) Assembly, Integration, & Testing of engine assembly
Andreas M. Hein, Yuriy Metsker, Joachim C. Sturm
DSM 2014
2. Measure existing capability
The existing capabilities of the organizations which plan to participate in the project were
identified. The relevance of the capabilities for the project is depicted in a capability as-is
– capability to-be matrix in Table 4.
Table 4. Mapping capabilities as-is to capabilities to-be
(1) (2)
(3) (4) (5) (6) (7)
Main team Guided rocket development
Main team Hybrid rocket engine development P P P P P
Research institution Liquid rocket engine development &
testing, liquid rocket engine
P P P P P P
Research institution Engine simulations P P P P P
Research institution Reach out to industry and other research institutes
Manufacturing
enterprise
Design for additive manufacturing C C C C
Manufacturing enterprise
AM manufacturing C
Most of the relations are of type “partial” (P), as there are some characteristics of the as-
is capabilities which can be used in the context of new system development. Capabilities
related to AM are only covered by the manufacturing enterprise. These are indicated by
“complete” (C). In the next iteration, these missing capabilities can be broken down and
the matrix further refined. Note that two as-is capabilities have no relationship with the
capability development objectives.
3. Identify capability development paths to goal
The desired capabilities were decomposed into a process architecture DSM, organization
DSM, as shown in Fig. 3.
Figure 3. Decomposition of capabilities into processes, organization, and tools.
Towards a Capability Framework for Systems Architecting and Technology Strategy
DSM 2014
4. Align paths with technology strategy and system architecture options
The strategies – capabilities – systems MDM is used for assessing the relationship between
the goal capabilities and strategies, as shown in Figure 4. Furthermore, the contribution of
the systems to-be-developed to the capabilities and strategies is evaluated. In the case at
hand the relationships between the systems and capabilities is trivial. The benefit of using
this MDM increases with complex development roadmaps with numerous prototypes,
which contribute to capability development.
Fig. 4. Mapping capabilities to strategies and systems. “1” indicates that a relationship exists.
The defining characteristics of the LPRE thrust chamber are now mapped to the seven
sub-capabilities. The contributions of each characteristic to the sub-capabilities is shown
in Figure 5.
Injector Fuel
Propellant
combination
Combustion
chamber
cooling
(1) 1
(2)
(3) 1
(4) 1
(5) 1 1 1 1
(6) 1 1 1 1
(7) 1 1 1 1
Sum 4 3 3 5
Fig. 5. Contribution of system features to sub-capabilities
Next, each of the options for the characteristics was evaluated with respect to its level of
required capability, low (1), medium (2), and high (4). The more sophisticated an option
is, the higher the contribution to capability development. For example, the showerhead
injector makes a low contribution to capability development, as it is a simple design. An
impingement injector on the other hand demonstrates sophisticated analysis and design
capabilities. Each value is multiplied by the number of sub-capabilities associated with it
from Figure 5. The same is done for each feature with respect to the effort required for
developing it: little (1), intermediate (2), a lot (4). The showerhead requires little effort,
whereas the impingement injector requires a lot of effort. These estimates should be
replaced by quantitative values as soon as possible. Plotting the sum of capability
I II III IV V VI
Strategies Do research on innovative rocket engines I 1 1 1 1
Open up new markets for 3D-printing II 1
Capabilities Develop functional LPRE with 3D-printing III 1 1 1 1
Develop performance LPRE with 3D-printing IV 1 1 1
Systems Functional 3D-printed LPRE V 1 1 1 1
Requirements-driven 3D-printed LPRE VI 1 1 1
Andreas M. Hein, Yuriy Metsker, Joachim C. Sturm
DSM 2014
contributions and development efforts for each architecture yields Figure 6. Architecture
identifiers are composed of the four characteristics and respective option numbers from
Table 2. A sensitivity analysis was conducted by decreasing the estimates for the
capability contribution and development effort to the next lower level and the other way
round. The former architectures are indicated by “x”, the latter by a triangle.
Figure 6. Architecture options and two Pareto frontiers, one for the original evaluation and the
other with the sensitivity analysis.
The team members were well aware, that these results need to be backed up by further
engineering analysis. Nevertheless, it helped focus further analysis on a smaller set of
architectures.
The case study demonstrates that the capability framework can be applied to an innovative
project, which is oriented towards capability development. The MDMs helped the team to
link the different areas and assess them coherently. Further case studies should aim at
demonstrating the applicability of this framework to running product lines and the use of
heritage systems.
8 Discussion
The relationship between capability maturity and readiness was not considered in the
paper. To the authors’ current understanding, capability maturity depends on the lifecycle
phase of a capability, e.g. its novelty or obsolescence. Capability readiness indicates
whether a capability can be used for a certain purpose or not.
Capabilities might be difficult to measure and to isolate. How do we know all the relevant
elements which constitute a certain capability? For example, tacit knowledge might
contribute to a unique capability, which is difficult to imitate (Westrum & Wilcox, 1989)
(MacKenzie & Spinardi, 1995). There is indeed sufficient evidence that some forms of
capabilities are contingent. A famous example is “Greek fire”, a kind of ancient
flamethrower. The liquid could not be properly reproduced. The authors argue that
although individual capabilities are unique, many capabilities can be developed, measured,
and diffused. Otherwise, innovations could not be diffused.
Towards a Capability Framework for Systems Architecting and Technology Strategy
DSM 2014
9 Conclusions
This paper provided an initial step for integrating capability assessment with system
architecting. For this purpose, approaches for measuring capabilities, relationships
between them, and DSMs, MDMs, DMMs for mapping capability relationships were
introduced. Furthermore, a capability assessment method was presented and its
applicability demonstrated for a small liquid rocket engine thrust chamber development
project. Future work aims at using the framework for linking technology roadmaps and
capabilities with system architecture options.
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